the 2010 Newsbreak - New York State Broadcasters

THE OFFICIAL PUBLICATION OF
THE NEW YORK STATE
BROADCASTERS
ASSOCIATION, INC.
1805 WESTERN AVENUE
ALBANY, NEW YORK 12203
(518) 456-8888
Fall 2010
New York State
Broadcasters Association
Hall of Fame – 2010
Inductees
NYSBA’s 2011
Officers and Directors
Chair
President
Robert Ausfeld
Regional Vice Pres./GM
Townsquare Media
Albany
Joseph A. Reilly
Executive Director
NYSBA
Albany
Vice Chair – TV
Vice Chair – Radio
David Feinblatt
President/GM
WLNY-TV
Long Island
Deon Levingston
Vice President/GM
WBLS/WLIB
New York City
Secretary
Treasurer
Chuck Samuels
Robert Krummenacker
Vice President/Station Mgr
WBNG-TV
Binghamton
Donald Alhart
Dan DiNicola
Scott Muni
Jim Roselle
Percy Sutton
2010
“Broadcaster of the Year”
Charles Gibson, ABC News
(See more pictures from the conference
starting on page 13)
Vice President/GM
WHAM-TV
Rochester
(Continued on page 2)
2011 Directors – First Term (continued)
2011 Directors – First Term
Brett Beshore
Vice President/Market Mgr
Clear Channel Radio
Poughkeepsie
Ramón Pineda
Charles Carver
President/GM
WATS/WAVR
Waverly
Sr. Vice President/Regional Dir
WXTV-TV/WFUT-TV
New York City
2011 Directors – Second Term
Jerry Crowley
Dave Davis
General Manager
WOR
New York City
President/GM
WABC-TV
New York City
Ed Levine
President/CEO
Galaxy Communications
Syracuse
Also Back in 2011!
Kristen Delaney
Vice President/Market Mgr
Clear Channel Radio
Albany
The New York State
Broadcasters Association’s
Michael Jack
President/GM
WNBC-TV
New York City
Awards for Excellence in
Broadcasting Competition
Awards Banquet
June 27, 2011
at the
Sagamore Resort Hotel
Maire Mason
Vice President/Dir of Sales
Univision Radio
New York City
Watch the mail in early Spring
for an entry form.
Chris Musial
President/GM
WIVB-TV/WNLO-TV
Buffalo
2
Message from the President
This is to formally confirm my decision to retire as president and CEO of our state association on June 30, 2011.
Sustained by your wonderful support and with the encouragement of your worthy predecessors, I’ve had the great privilege of serving NYSBA and the radio and television broadcasters as well as our Associate members of this great Empire State for over 30 years.
It has been, in so many ways, a remarkable journey and I have only you and your fellow
Board members over the years to thank for it.
During the last four decades, NYSBA has become a major and respected player in the
affairs of New York State, all the while never losing sight of our essential Mission to protect,
defend and save the valuable instruments of communication which are in your care.
Our state association has also become a national model for enlightened advocacy on the great overarching
societal issues which affect our listeners and viewers – and all of us as citizens.
We have never hesitated to invest our resources and influence in many worthy causes and significant issues
quite removed from our own purses and parochial interests.
Free speech matters and the preservation of our First Amendment freedoms have always taken precedence
over pocketbook issues.
And by doing so, NYSBA has earned considerable respect in civic, educational, governmental, judicial and
public service circles as much more than an “industry lobby.” We’ve never forgotten that we are truly “at the
People’s Business.” And that pleases me.
One of our most significant accomplishments – and I hope future generations of broadcasters and the academics who study our profession will concur – was our completion of the 50 year history of the Association
titled appropriately: “Serving Our Communities.”
I am especially pleased with our success in securing sales tax relief on broadcast equipment as well as leading the fight – still not yet over – to allow cameras and microphones in the courtroom and in the halls of justice.
With it all, we have achieved a great many legislative and regulatory successes which have benefited our profession and strengthened our industry. And thanks to your generous contribution of airtime to our NCSA program, we are fortified by a substantial Reserve for future battles.
Our Association has always provided our Members with a sense of purpose and a sense of unity. We have
spoken resolutely and clearly and with great purpose and resolve – on fundamental issues.
NYSBA’s voice, your voice, is heard here in New York and in the halls of the Legislature, in judicial circles and
the Executive Branch. We have also been in the front ranks concerning national matters before Congress, the
FCC and a host of other regulatory authorities.
Be assured that although it is my intention to relinquish my day to day duties, I will be available to the Board
and our members on any and all matters in which I might be able to contribute. I also look forward to assisting
my successor with a smooth transition.
I also want to thank and acknowledge the support of our dedicated staff of professionals; Mary Anne, Dick,
Sandy and Carolyn who have made it a joy to come to work each day.
As I look back over our work of the last 30 years, by far the most satisfactory aspect – for me – has been the
many hundreds of friendships that have resulted from our long association.
NYSBA has also been the spawning ground for some of the most profound and meaningful relationships –
professional and personal – that many of us treasure.
So many of you have told me that of all your professional affiliations … NYSBA has been among the most significant and meaningful.
Please allow me to also thank you for your kindness to me personally and to my late wife Carol, among
whose passion was NYSBA … and also for the friendship you have bestowed on Lydia.
It has been a privilege to amplify your voice and an honor to carry your banner aloft …
Yours,
Joseph A. Reilly
President, New York State Broadcasters Association
3
N E W YO R K S T A T E B A R A S S O C I A T I O N
One Elk Street, Albany, New York 12207
•
518.463.3200
•
www.nysba.org
Stephen P. Younger
2010–2011 President
New York State Bar Association
The 77,000-member New York State Bar Association expresses its
appreciation and thanks to the member stations of the New York
State Broadcasters Association for their continued support of the
NCSA program. For the latest news from the State Bar, please visit
www.nysba.org/newscenter.
4
LBS Sales Help Desk
NYSBA Intern Winners
for 2010!
a specific sales question, but don’t know
where to find the answer?
Have
he following stations were picked from a random
T
drawing last year as winners of the NYSBA
Intern Program. Watch the mail in December to
Email info@localbroadcastsales.com to contact
the new LBS Sales Help Desk.
participate in 2011. Congratulations to this year’s
winners!
NYSBA Members will now have access to this
new virtual consulting service from LocalBroadcastSales in addition to its on-demand trainings.
Emmis, NYC
Entercom, Rochester
Entercom, Buffalo
Galaxy Comm., Syracuse
Townsquare Media, Albany
WABC TV, NYC
WACK, Newark
WAQX, NYC
WAVR, Waverly
WAXQ, NYC
WBGK, Utica
WBLK, Buffalo
WBLS, NYC
WBNG TV, Binghamton
WBTA, Batavia
WCBS TV, NYC
WCFE TV, Plattsburg
WCWN TV, Schenectady
WDWN, Auburn
WEHM, Watermill
WENT, Gloversville
WEPN, NYC
WETM TV, Elmira
WFIZ, Ithaca
WFLR, Dundee
WFLR, Geneva
WFLY, Albany
WFRY, Watertown
WFXV TV, Utica
WGNY, Newburgh
WHAM TV, Rochester
WHAM AM, Rochester
“Many LBS members regularly contact us with
specific sales questions and now view LBS as their
sales counsel,” says Stephen Warley, founder of
LocalBroadcastSales. “We believe the LBS Sales
Help Desk will be able to fill in any of the gaps in
our trainings by connecting LBS Members directly
to our team of sales experts to get them the
answers they need as fast as possible.”
The easiest way to contact the LBS Sales Help
Desk is to send an email to info@localbroadcastsales
.com.
NYSBA members will have continued access to
360+ video sales training modules with more added
every month, as well as 12 webinars and 4 interactive panel discussions.
Next year the LBS webinars will be divided into
4 different tracks, Radio Sales, Digital Sales, Management and New Hires to target more specific
training needs.
For our TV members, there are plenty of new ondemand trainings being produced to respond to your
unique sales challenges and opportunities. In fact,
LocalBroadcastSales will be adding even more
trainers to the already 20+ trainers on the site, as
well as 25 new sales training topics. Have a training idea? Email info@localbroadcastsales.com.
“Beyond our trainers, we also recognize that each
LBS member is also a sales expert, so they can post
a question or sales idea to LBS Sales Ideas, our
knowledge database that connects thousands of
broadcast sales professionals across the country,”
explains Warley.
WHCU, Ithaca
WHEC TV, Rochester
WHLI, Long Island
WIBX, Marcy
WIRY, Plattsburgh
WIVB TV, Buffalo
WIVT TV, Binghamton
WJTN, Jamestown
WKJY, Long Island
WLIW TV, NYC
WLLG, Lowville
WLNY TV, Long Island
WLTW, NYC
WNBC TV, NYC
WNYR, Geneva
WNYT TV, Albany
WOR, NYC
WPIE, Ithaca
WPIX TV, NYC
WQNY, Ithaca
WRGB TV, Schenectady
WROC TV, Rochester
WSEN, Baldwinsville
WSNN, Potsdam
WSUL, Monticello
WSYR TV, Syracuse
WSYT TV, Syracuse
WVLF, Massena
WVOX, New Rochelle
WWRL, NYC
WXXA TV, Albany
WXXI, Rochester
Visit the NYSBA website at www.nysbroadcasters
.org for the latest LBS updates.
Pay Your Dues!
If each member of your sales staff still hasn’t created their own account on LocalBroadcastSales.com,
please contact Dick Novik at dnovik@nysbroad
casters.org for an access code.
Extra billing costs
extra money. If you
haven’t paid your
dues, please do so
today.
“Every man owes a
part of his time and money to the business or
industry in which he is engaged. No man has a
moral right to withhold his support from an
organization that is striving to improve conditions within his sphere.”
Theodore Roosevelt
The NYSBA –
AT WORK FOR YOU!
Visit our website:
www.nysbroadcasters.org
5
Hold these Dates in 2011!
The New York State Broadcasters Association’s
Annual Summer Conference at the Sagamore on Lake George
Monday, June 27 & Tuesday, June 28, 2011
And the Best News of All … NYSBA Member’s Stimulus Package —
The NYSBA will pay $400 toward your two night stay!
Get it in your 2011 budget NOW …
Investing in our Conference pays dividends.
WATCH
FOR
DETAILS. NYSBA
AT
WORK FOR YOU!!!
Hall of Fame 2011
NYSBA Hall of Fame - 2010
Five more New York State broadcasters will be
inducted into the NYSBA Hall of Fame next year.
Ballots will be mailed to all New York State broadcasters. Candidates shall have worked in New York
State broadcasting or an associated professional
field. The NYSBA Hall of Fame will recognize individuals who have made a significant contribution to
broadcasting in the State of New York. All disciplines will qualify for consideration including ownership, management, news, engineering, production,
sales, promotion, on-air, programming and creative
services.
Five Inducted at
The Sagamore Resort Hotel
“This vehicle gives us a long overdue opportunity
to salute broadcast leadership statewide. It recognizes individuals who have made a significant contribution to the fields of radio and television broadcasting,” said Ed Levine of Galaxy Communications,
Chairman of the Hall of Fame Committee.
The Hall of Fame is open to individuals in all
aspects of the broadcasting industry including ownership, management, news, engineering, production,
sales, promotion, on-air talent, programming, creative services or associated professional fields. The
committee also considered such factors as maintaining a geographical balance as well as service to the
New York State Broadcasters Association.
Please fill out your ballot!
Why Risk an FCC
Inspection and Fine?
GUARANTEE PASSAGE!
The Selection Committee judged the nominations
on the following criteria:
Call the NYSBA now and
order an FCC Alternative
Inspection through the
NYSBA’s Alternative Broadcast
Inspection Program
• Candidates shall have worked in broadcasting in
New York State or an associated professional field
to the benefit of the broadcast industry.
• Candidates are judged to have made a significant
contribution to the broadcast industry in New
York State. In doing so, they are judged to have
distinguished themselves among their New York
peers.
View our rate card on our website at:
www.nysbroadcasters.org
Call 518-456-8888
See our website www.nysbroadcasters.org to view
past recipients. Nomination forms for 2011 inductees will be sent out January 2011.
6
2010
Hall of Fame Inductees
Don Alha
Dan DiNi
cola
rt
Jim Roselle
Scott Muni
Percy Sutton
7
©2010 Sony Pictures Television Inc. All Rights Reserved.
8
SUNY New York Network
State Capitol news is at our doorstep
ew York Network is proud to be an
N
active member of NYSBA and a service
to broadcast TV news stations and networks across New York State.
NYN has been serving New York State
broadcasters and the major networks for
over four decades. What began in 1967 with
a terrestrial microwave system among PBS
affiliates and SUNY campuses, later
emerged as SUNYSAT satellite transmission services in 1988. Today New York Network maintains an active teleport with
mobile uplinking services.
In recent years, NYN has partnered with
NYSBA on the NCSA program, helping to
expand citizen outreach efforts of NYS
agencies using non-commercial television
announcements. We’ve worked with
NYSBA’s leadership to webcast training
programs for member station sales staff,
and again this year we televised the
NYSBA awards ceremony at the Annual
Summer Conference.
From live telecasts of every Governor’s
“State of the State” and newsfeeds to the
daily NYS Lottery drawings and State
Emergency Management office’s EBS
alerts, NYN continues to serve clients in
state government and the citizenry of New
York State with satellite uplink services.
Today New York Network is integrating
broadcast services with the latest in web
technologies to make way for the next wave
of integrated transmission services. Rich
media via the web, enterprise level media
management and IP via satellite are part of
NYN’s expanding services to meet the
emerging needs.
New York Network is at the center of the legislative news in
Albany with crews, studios, fixed-base and mobile uplinking.
www.nyn.suny.edu
In 2011 Albany continues to be a center
of news activity as a new governor and several new legislators take seats in their
respective chambers. NYN will continue to
be the primary transmission service from
Albany for live talkbacks from the capitol.
NYSBA working as a group of member stations can easily use NYN transmission
services inexpensively. Call NYN to find
out how.
Contact Neil M Satterly, Executive Director at NYN at nmsatterly@nyn.suny.edu or
call 518-443-5333.
9
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10
9/30/10 10:37:31 AM
Thank You To All Stations Broadcasting Our NCSA Spots
are our financial backbone and allow us to do NYSBA Internships, Webinars and bring Sales
Trainers across the State.
NCSA’s
If you are not currently airing NCSA spots, will you please consider doing so now…contact Dick Novik
at dnovik@nysbroadcasters.org or call him at 518-456-8888.
NCSA Clients for 2010 included:
Governor’s Traffic Safety Committee
NYS Office for the Aging
New York Army National Guard
NYS Bar Association
National Safe Boating Council
NYS Board of Elections
US Dept of Health & Human Services
NYS Small Business Development
NYS Office of Mental Health
NYS Office of Econ. Development
NYSBA Member
Service Update
— REMINDER —
2011-2012 NYSBA DIRECTORY
OF NEW YORK STATE
RADIO & TELEVISION STATIONS
DUE OUT EARLY NEXT YEAR
ON THE NYSBA’S WEBSITE
Thanks to your membership and participation in
the NYSBA’s NCSA Program, we offer all of our
Member Service Programs to you free of charge.
Here’s a sample of our 2010 offerings:
1. Weekly Newsletter from Insight Edge…giving
you insights on business news that your clients
will find important.
Questionnaires due out soon
The New York State Broadcasters Association
will be updating the NYSBA DIRECTORY OF NEW
YORK STATE RADIO & TELEVISION STATIONS
for 2011-12 to be distributed to over 200 Members
of the State Legislature; the Governor’s office; all
Members of Congress from New York; state agencies; advertising agencies and PR firms. That’s
right, power brokers around the nation and state
use this directory as a handy reference guide. All
members will be able to view the entire directory on
our website.
2. Monthly monitoring reports on cable advertising
and webpage advertising.
3. Access to www.localbroadcastsales.com – the
leading broadcast training site in the Country (it
started in New York, it’s now being used in over
25 states).
4. On-Line training courses from the RAB.
5. Two-week intensive Television Account Executive
Training.
The 2011-12 DIRECTORY OF NEW YORK
STATE RADIO & TELEVISION STATIONS will list
all NYS stations alphabetically by town or city,
including a cross-referencing guide by call letters.
It also includes key personnel, network affiliation
and formats, websites, address, phone, fax and
more. The directory will also include an alphabetical listing of all Associate and Educational members.
6. Monthly Sales Training Webinars, featuring the
best trainers in the country.
7. A Digital Leadership Academy – training the
best digital sellers from your stations.
We are in the process of planning for 2011…we
know we will be adding Sales Management Training to our offerings, with details to be announced
soon…
This is a reminder to update your listing. Please,
submit the questionnaires that are mailed to you so
we can make sure that every station is included in
our directory and that all information is current.
Email your suggestions for NYSBA 2011 Member
Service to: dnovik@nysbroadcasters.org
Visit our website:
www.nysbroadcasters.org
11
12
The New York State
Broadcasters Association, Inc.
Presents the
48
th
Executive Conference
Monday, June 28th - Tuesday, June 29th, 2010
Sagamore Resort Hotel
Bolton Landing on Lake George, New York
13
The NYSBA’s Awards Gala Reception
and
The Tony Malara Awards Dinner
featuring the
2010 Hall of Fame Inductees &
The 44th Annual Awards for Excellence in Broadcasting
Bob & Marion Ausfeld (Townsquare Media, Albany)
Hall of Fame inductee Jim Roselle (WJTN,
Jamestown) & friends
NYARNG Brigadier General Patrick & Cherie
Murphy with LTC Steven & Heather Rowe and
Colonel James & Karen Lettko
WROC-TV, Rochester’s Hall of Fame inductee Don
Alhart and family
14
Radio legend Frank Boyle
and Bill Cloutier
former NYSBA Chair
Marion Ausfeld with MaryJo Beach
(Townsquare Media) and daughter
Ruth Richards & John Kelly (Siena College) Lydia
Sheremeta & Ed Levine (Galaxy Comm.)
Kristen Delaney (Clear Channel Radio, Albany) and
staff members
The
New
York
Players
Mason Munoz & David Feinblatt
(WLNY-TV)
NYSBA Chair
Theresa Underwood
welcomes everyone
15
NYSBA President Joe Reilly
Bob Ausfeld announces the
golf winners
Joe Reilly introduces the evening’s emcee
Ernie Anastos
Ernie Anastos
(WNYW-TV, NYC)
Ernie Anastos
brings up Hall of
Fame Chairman
Ed Levine
Ed Levine (Galaxy Communications)
Mason Munoz accepts for
his late father Scott Muni
Hall of Fame inductee Don
Alhart (WROC-TV,
Rochester)
Jamestown’s Hall of
Fame inductee Jim
Roselle (WJTN)
Jeff, Roy & David DiNicola accept HOF
award on behalf on their late father Dan
DiNicola
Keisha Sutton accepting for her late grandfather
New York City’s Percy Sutton
16
Special Guest Brigadier General Patrick Murphy
The General gives the NYSBA an award for their
help with recruitment
NYSBA board member Deon Levingston announcing
the award winners
Joe Reilly accepting on behalf of the broadcasters
WOR’s Jerry Crowley with
Ernie Anastos
WWNY-TV, Watertown’s Cathy
Pircsuk and Ernie Anastos
Long Island Radio’s Sean Lynch with Anastos & the
General
NYSBA Board member Bob Krummenacker with Ernie Anastos & the General
NYSBA Chair Theresa Underwood (WSYR-TV)
accepts for her station
17
WRGB-TV’s Jerry Gretzinger accepting
NYSBA board member Norm Silverstein accepts for
WXXI, Rochester
Some candid conference shots!
NYSBA board member Tom O’Brien (NBC)
wins FOUR awards!
18
Tuesday morning sessions …
TVB’s president Steve Lanzano addresses the broadcasters
Disney’s Chris Oldre introduces David Pogue from
the NY Times
Tech Columnist David Pogue
19
DMV’s Commissioner David Swarts with a few words
of thanks for running the NCSA spots
Emmis Communications Chairman Jeff Smulyan
NYSBA board member Alex Cameron introduces Jeff
Smulyan
NYSBA officer David Feinblatt
introduces Dick Hayes
NYSBA board member Dave Widmer
moderates “Revenue from Web Sales.”
Panelists include:
Frank Magid Associates’ Dick Hayes,
Sr. Vice President of Research
Deborah Esayian (Emmis Interactive), Gordon Borell (Borell
Associates) and Larry Rickel (Broadcast Image Group)
Charles Gibson
takes some time
with local reporters
20
NYSBA’s Dick Novik and Gary Kelly from the State
Police award NYC’s Taxi & Limo Commission’s Ira
Goldstein with an award for helping with the Amber
Alert Program.
WOR’s Jerry Crowley introduces Lou Dobbs
United Stations Network & WOR radio’s Lou Dobbs
Jim Thompson and
Charles Gibson with
Bill Cloutier, the winner of the 50/50 raffle
for the Broadcasters
Foundation of
America, helping
Broadcasters
in need.
Joe Reilly announces the 50/50
raffle winner
The NYSBA’s 2010 “Broadcaster of the Year”
ABC News’ Charles Gibson
21
Moving on to our closing night,
the TV Syndicators Cocktail Reception
and our
Spectacular Surf & Turf Under the Stars dinner …
National Guard’s
Megann &
Ryan Fayhee
WATS/WAVR’s
Chuck &
Michele Carver
Arbitron’s
Rich Tunkel
& family
NYSBA Chair
Theresa Underwood
with Larry and
Stephanie Rickel
Joe Reilly thanks everyone for another successful year
NYSBA’s Dick Novik, Frank & Carolyn Jung, Joe
Reilly, Lydia Sheremeta, Jim Paglia, Mary Anne
Jacon, and Eric & Sandy Messineo
Karen & Bob
Krummenacker,
WBNG-TV
22
Joe Reilly with Comedian Richard
Lewis
Richard Lewis
Joe Reilly presents
Richard Lewis with
a birthday surprise!
23
The Forty-Fourth Awards for Excellence in Broadcasting
The Sagamore Resort
June 28, 2010
he NYSBA held its member awards competition for excellence in broadcasting this past summer. The
competition encourages professional performance and recognizes outstanding achievement among radio
and television stations in our state. The judging was done by the Missouri Broadcasters Association.
Judging is by market size, there are three separate competitive classifications; stations compete only with
others in the same color group. Red group (NYC stations), Blue Group (Albany, Schenectady, Troy,
Syracuse, Long Island, Rochester and Buffalo) and the Green Group (All other stations).
T
Radio Winners:
Category:
Red Group:
Blue Group:
Green Group:
Radio Commercial
WQHT
WBEE
WFRG
Promotion Announcement
WRKS
WMJC
WIBX
Public Service Announcement
WADO
WPHR
WHCU
Public Affairs Program
WFUV
WAMC
WLZW
Local Interactive Sales Campaign
No Entries
WNTQ
WHCU
Spot News
WCBS AM
WBFO
No Entries
Local Newscast
WOR
WGY
WENT
Feature Story
WFUV
WBFO
WBTA
Station Sponsored Event
WQBU
WGY
WFRG
On-Air Broadcast Personality/Team
WQHT
WBEE
WFRY
Local Sporting Event
WCBS AM
No Entries
WFLR
Sportscast
WCBS AM
WTKW
WCKM
Category:
Red Group:
Blue Group:
Green Group:
TV Commercial
No Entries
WSYR
WPTZ
Promotion Announcement
WCBS
WSYT
WENY
Public Service Announcement
WCBS
WXXA
WPTZ
Public Affairs Program
WNBC
WCNY
WCFE
Local Interactive Sales Campaign
No Entries
No Entries
WETM
Spot News
WCBS
WIVB
WWNY
Hard News Story
WNBC
WKBW
WBNG
Feature News Story
WNBC
WRGB
WWNY
Locally Originated Newscast
WCBS
WGRZ
WBNG
Documentary Program
WCBS
WCNY
WCFE
Local Sporting Event
No Entries
WROC
WETM
Sportscast
WCBS
WROC
WETM
Program/Series for Children
No Entries
WXXI
WSKG
Locally Produced Show
WNBC
WXXI
WCFE
TV Winners:
24
The NYSBA’s 48th Annual Golf Tournament
Sagamore Resort Golf Club
25
SPONSORS
Arbitron Company
BMI
CABLEtrac
Citadel Media
Katz Media Group
Television Bureau of Advertising
Also special thanks to:
Ernie Anastos & Bob Ausfeld
26
TV SYNDICATORS
CBS Television Distribution Group
CNN Newsource Sales
Disney-ABC Domestic Television
Sony Pictures Television
Twentieth Television
NYSBA GOLD CLUB MEMBERS
Arbitron Company
ASCAP
Broadcast Music, Inc.
CBS Television Distribution Group
Sony Pictures Television
A special thanks to the staff and management of
The Sagamore Resort.
And a special debt of gratitude to the chairman
Rebecca Campbell
And her 48th Executive Conference Committee:
Peter Dunn
Deon Levingston
Chris Oldre
Theresa Underwood
Jeff Wolf
27
Ed Levine
Tim McCarthy
Joe Reilly
Dave Widmer
NATIONALGUARD.com
7+(5(·6$020(17:+(1
<2856833257&28/'+(/3
6$9($/,)(
In times of disaster, whether it’s a deadly blizzard or a raging flood, communities across the state have always counted on the National Guard.And with your help, the Guard
will always be there.That’s because your donations of TV
and radio airtime help ensure a strong and ready force.
Thanks for being there for the New York National Guard.
Learn more about the National Guard.Visit us at
NATIONALGUARD.com • CALL 1-800-GO-GUARD
28
Mission Commission
by Richard R. Zaragoza, Esquire
Partner, Pillsbury Winthrop Shaw Pittman LLP
Washington, DC
202-663-8266
richard.zaragoza@pillsburylaw.com
vigorously opposing the idea of a spectrum “giveback” because all of that spectrum is being, or will
soon be, put to efficient and effective use in the
public interest.
ur Nation’s free, local, ubiquitous, over-the-air
O
radio and television broadcast industry is just
beginning to see some light at the end of this
Great Recession tunnel. At the same time, the
broadcast industry is working hard to counter the
audience and advertiser fragmentation occasioned
by new technologies, the prospect of a “performance tax” on music radio stations, efforts to undermine television stations’ retransmission consent
rights, the “take-back” of valuable television spectrum, the risk of increased interference to the television reception due to FCC’s “white spaces” decision, and other initiatives that unduly burden
their broadcast operations.
Perhaps because it has been preoccupied with
the policy issues surrounding broadband and Net
Neutrality, the Commission has not grappled with
a number of issues that, depending upon how they
are finally resolved, could adversely affect broadcasters. The broadcast industry remains concerned that the FCC’s recent, initial “white spaces”
decision will have the effect of introducing millions
of personal devices that actually interfere with
over-the-air television reception, without any effective regulatory ability to identify the users of those
devices and shut them down.
On Capitol Hill, the NAB and the State Broadcasters Associations, including importantly The
New York State Broadcasters Association, have
done an outstanding job educating Members of
Congress and Senators as to the inappropriateness
of a “performance tax” and the substantial adverse
effects of such a “tax” on the radio broadcast industry and the public the industry serves. The leadership in Congress should be pleased with the very
constructive approach that the NAB is taking on
behalf of the radio broadcast industry.
On the content side of the ledger, the federal
courts continue to weigh the First Amendment
rights of broadcasters against the anti-obscenity/
indecency laws. It is clear that the FCC’s past
enforcement has chilled those rights and increased
the risk that over-the-air broadcasting will lose the
best and brightest of its writers and producers to
other distribution technologies whose First Amendment rights are viewed as more robust. Before the
FCC, there are pending a variety of proceedings
that could burden broadcasters as well as chill
their First Amendment rights. For example, the
use of FCC Form 355 would require television stations to engage in the burdensome tabulation of
tens of thousands of on-air minutes, and the hairsplitting differentiation of many different types of
programming and content within such programming. Under the FCC’s localism proceeding, the
FCC is considering requiring stations to maintain
main studios within their communities of license
even though stations are otherwise in compliance
with the existing main studio rules.
In support of the current retransmission consent
system established years ago by the Congress, the
NAB, the State Associations, the networks and
their affiliates, and others continue to make these
compelling points: retransmission consent is critical to the viability and vitality of the free, local,
over-the-air television broadcast industry, and the
retransmission consent process established by Congress and enforced by the FCC is not broken, and
thus there is no need to fix it.
The issue of deployment of broadband has been
a focus of the FCC during much of 2010. One idea
that has emerged from that review is the notion
that a substantial amount of television spectrum
should be freed up for broadband. Again under the
leadership of the NAB and with the help of the
State Associations as well as the networks and
their affiliates and station groups, the industry is
While the federal government has proclaimed
that the Great Recession is over, the effects of it
continue. What is needed is a Congress and an
FCC that are jointly committed to regulatory
restraint.
The NYSBA – AT WORK FOR YOU!
Visit our website:
www.nysbroadcasters.org
29
30
New York State Broadcasters
AMBER ALERT PROGRAM
EAS – The Emergency
Alert System
There were a total of three Amber Alerts
issued by the New York State Police in 2009
… and two so far in 2010 (of which, one was
in New York City).
Your State Emergency Communications
Committee (SECC) has new representatives:
Thanks to the New York City Taxi and
Limousine Commission, all taxi drivers in
New York City are now receiving Amber
Alerts via a LED display for cab drivers.
The 2010 SECC consists of –
Dennis Michalski, Director of Public Information,
NYS Division of Homeland Security & Emergency Services
And thanks to WABC-TV, and WNBC-TV,
passengers in the taxi fleet are receiving
Amber Alerts on TV screens in the passenger
compartment in every cab.
Robert Sullivan – NYS Cable Association
Steven Sokal – NYS Public Service Commission
This method of delivering Amber Alerts is
a first in the Country!
Stephen DiRenzo – National Weather Service
Richard Novik – NYSBA
This spring, your Amber Alert Partners
met with our Canadian counterparts, and
made certain that we will receive crossborder cooperation with the Amber Alert
Program. All Canadian authorities, including
the Border Patrol are on board for Amber
Alerts!
Bud Williamson – Consulting Engineer
The SECC is busy updating the NYS EAS
Plan, a task that should be completed by year’s
end. The new EAS Plan will include the involvement of the National Weather Service in New
York EAS Alerts, with details to be finalized soon.
For more information, email Dick Novik dnovik@
nysbroadcasters.org
For more information, email Dick Novik
dnovik@nysbroadcasters.org
It’s Membership Renewal Time
2011 Dues Notices
Pay Your Dues!
Even though there are still a few weeks left in
this year, it’s time to pay next year’s dues! When
2010 ends, so does your NYSBA membership. So
sign up now and keep your membership in force,
without interruption, all the way through 2011.
Extra billing costs extra money. If
you haven’t paid your dues, please do
so today.
You received your notice of 2011 NYSBA membership dues. You’ll notice that there hasn’t been any
increase in any of the dues classification, meaning
that membership in the NYSBA continues to be an
affordable bargain for every station in the state and
for all NYSBA Associate Member companies who
support New York State Broadcasting.
Renewing your NYSBA membership means,
uninterrupted service: you’ll continue to receive this
newsletter, our updated directory, access to the
member only sections on our website, all the discounts available through our member services programs and all of the services provided by our special programs.
“Every man owes a part of his time
and money to the business or industry
in which he is engaged. No man has a
moral right to withhold his support
from an organization that is striving to
improve conditions within his sphere.”
Theodore Roosevelt
And best of all, you’ll continue to belong to the
NYSBA, the only organization in the entire state
devoted entirely to the service and promotion of the
broadcasting industry in New York.
31
Sales Ideas Flying at Second Digital Leadership Academy
igital sales professionals representing 24
radio and TV stations across the state gathD
ered in Rye Brook for the second-annual Digital
Having trouble motivating your AEs to sell digital advertising? Greg Gibbons from WSYR-TV
in Syracuse took second place for creating entertaining presentations about digital advertising
during his stations’ weekly sales meetings, leading to increased interest in and higher sales for
digital opportunities.
Leadership Academy on September 16th and
17th.
Each attendee was nominated by their managers for their success in digital sales, as well as
for acting as an evangelist for their station’s overall digital sales efforts.
Lesley McKinney from 7 News/Fox 28 in
Watertown won third place for her ugliest couch
contest involving broadcast promotion, photo submissions and online voting by viewers.
“The event was fantastic. Bottom line, it was
one of the best interactive events I’ve attended
and everyone there received a great deal of new
industry information, encouragement, and sales
ideas,” shared Nathan Kauffman from WHEC-TV
in Rochester.
Deborah Esayian, Co-Founder of Emmis Interactive held attendees captivated during two sessions as she shared case study after case study of
successful integrated broadcast and digital advertising campaigns.
John Lim, CEO of Mobile Card Cast, based in
Tarrytown kicked off the event with a keynote
address at the welcome luncheon. As more and
more broadcasters take advantage of this growing
sales opportunity he advises, “There are a lot of
misconceptions surrounding mobile capabilities
and unfortunately, many mobile vendors aren’t
looking out for the best interests of broadcasters,
so it’s crucial for radio and TV stations to do their
homework before teaming up with the right
mobile provider.”
The second day of the conference focused on
the complexities of sales management faced with
selling broadcast, online and now mobile. David
Widmer, President of Long Island Radio and past
Chairman of NYSBA; Pete Conti, SVP at Borrell
Associates and Mike Aronow, Vice President of
Digital Sales at CBS Radio shared their views on
challenges facing broadcast sales managers in a
panel discussion.
Sales ideas were flying around during the “Digital Sales Pitch Contest.” Each attendee had the
opportunity to share a new advertising opportunity, a new tool or technique for improving sales
or a new management approach to empower AEs.
Stephen Warley, Program Director of the Digital Leadership Academy and Founder of LocalBroadcastSales led the final session on how to
sell digital media without selling it based on
impressions.
Sophie Mitsoglou’s from Mountain Lake PBS in
Plattsburgh won the contest with her interactive
community calendar concept that integrated
uniquely branded calendars for individual organizations into a regional community calendar.
If your station didn’t nominate someone for
this year’s Digital Leadership Academy, Don’t
miss out on this valuable opportunity next year!
Contact Dick Novik at dnovik@nysbroadcasters
.org for details.
WE HAVE JOBS
The NYSBA –
AT WORK FOR YOU!
Radio/TV Openings in
New York State
Visit our website
www.nysbroadcasters.org
For information on our Job
Bank, upcoming seminars, the
Summer Executive
Conference, Hall of Fame and
much more!!
Technical/Production Managers/
Sales/DJ’s/Traffic/Receptionist
And More!
The NYSBA Job Bank
www.nysbroadcasters.org
32
Affairs of State
By Matt Mataraso
Pitta, Bishop, DelGiorno & Dreier LLP
NYSBA Counsel
The Challenge of 2011
hoever is at New York’s helm come January
1, 2011 faces one hell of a challenge:
returning New York State to its former glory.
The winners of November’s elections must work
to overcome the numerous obstacles facing the
State, including its precarious fiscal condition,
the continuous State legislative turmoil, and the
public’s condemnation of political dysfunction.
anti-incumbent sentiment in some districts and
quell it in others.
W
Assembly Speaker Sheldon Silver’s strong hold
on the Assembly will continue in 2011. Even if
the Republicans peck away at his 108-42 majority
in November, it will not be enough to penetrate
the Speaker’s armor. However, the Speaker’s
relationship with the incoming Governor may
cause a chink. Published reports indicate no love
lost between gubernatorial hopeful Attorney General Andrew Cuomo and the Assembly Speaker.
Also, Republican candidate Carl Paladino’s plan
to bring a baseball bat to Albany to deal with
Speaker Silver has been widely publicized.
NY’s Fiscal Backdrop: The good news is that
New York closed the first half of the fiscal year
with a positive General Fund balance of over
$500 million. The bad news is that, according to
State Comptroller Thomas DiNapoli, New York’s
General Fund has maintained a negative daily
cash balance every day since the beginning of
September and the State has delayed more than
$3 billion in payments out of concern for its cash
position. In addition, the Division of the Budget
has begun implementing a plan to reduce local
assistance payments because the federal Medicaid payments were less than budgeted. Hospitals, nursing homes, local service agencies – anyone providing services for New York State – will
be receiving 1 percent less than anticipated.
Regardless of November’s individual outcomes,
the Legislature as a whole must step up to
deliver a balanced, responsible fiscal plan for the
State.
Comptroller/Attorney General Races.
Incumbent Comptroller Thomas DiNapoli battles
Republican candidate Harry Wilson and the
specter of disgraced former Comptroller Alan
Hevesi in his bid to continue to guide the New
York’s investment interests.
The responsibility for New York’s rise from fiscal insolvency will be placed squarely on the winners of November’s elections.
The coming year may bring significant changes
in the role of the State Comptroller, in an effort
to restore the public trust.
NYS Legislature. Recent poll results indicate
that the State Senate, where the Democrats hold
a 32-30 majority, could swing back to the Republicans in January. Republicans are making significant inroads in two marginal races (Long Island
and Watertown) potentially swapping the razorthin majority.
The winner of the State Attorney General race
– Senator Eric Schneiderman or Staten Island
District Attorney Danny Donovan – will play an
intrinsic role in the rebranding of Albany politics
in 2011.
National. Democratic incumbents Charles
Schumer, Kirsten Gillibrand, and Scott Murphy
must battle New York’s growing anti-incumbent
sentiment to return to Washington in 2011. The
successful candidates must continue New York’s
fight to secure federal funding to stem the downward fiscal spiral.
Given the resulting “slight” majority – whether
it be a Democrat or a Republican majority – party
unity will be key in 2011. With Senator Pedro
Espada’s loss in the September primary, Democrat unity may be less elusive in 2011 than in
previous years. But pending indictments and
federal investigations threaten other members of
the Democratic Senate. Meanwhile, Senate
Minority Leader Dean Skelos has a unified
Republican coalition, but he first must win the
vulnerable seats to regain the majority. To win in
November the Republicans must seize New York’s
The events surrounding this year’s elections
are certainly entertaining, keeping New York politics in the state and national spotlight. However, beyond the hyperbole lies a very real
quandary – how to stabilize the financial health
of New York and New Yorkers.
33
Drinking & Driving Shatters Lives.
Thank you
NYSBA
for helping make a
lifesaving difference.
www.safeny.ny.gov
N E W YOR K STATE GOVERNOR ’S TR AFFIC SAFE T Y COMMIT TEE / DAV I D A . PAT ERS O N, GO V ERNO R / DAV I D J. S WA R TS , C H A I R & DM V CO MMISSIONE R
34
DAVID A. PATERSON
Governor
DAVID J. SWARTS
Chair
6 Empire State Plaza, Albany, NY 12228
Telephone: (518) 474-5111 & 474-5777 ■ Fax: (518) 473-6946
35
The NYSBA 49th Executive Conference
Monday, June 27th & Tuesday, June 28th, 2011
is scheduled for
And the Best News of All … NYSBA Member’s Stimulus Package —
The NYSBA will pay $400 toward your two night stay!
at
ur
Get it in yo
t NOW!
2011 budge
on Lake George
Mark Your
Calendars!
Why Risk an FCC
Inspection and Fine?
Board of Directors
CHAIR, Theresa Underwood, WSYR-TV, Syracuse; VICE
CHAIR – RADIO, Robert Ausfeld, Townsquare Media, Albany;
VICE CHAIR – TELEVISION, David Feinblatt, WLNY-TV, Long
Island; PRESIDENT, Joseph A. Reilly, NYSBA, Albany;
SECRETARY, Chris Musial, WIVB-TV, Buffalo; TREASURER,
Maire Mason, Univision Radio, New York City; DIRECTORS,
Stephen Baboulis, WNYT-TV, Albany; Chuck Benfer, Albany
Broadcasting Co., Albany; Alexandra Cameron, Emmis Communication, New York City; Peter Dunn, WCBS-TV, New York
City; Robert Krummenacker, WBNG-TV, Binghamton; Lew
Leone, WNYW-TV/WWOR-TV, New York City; Ed Levine,
Galaxy Communication, Syracuse/Utica; Deon Levingston,
WLIB/WBLS, New York City; Tim McCarthy, WEPN, New York
City; Joe Puglise, Clear Channel Radio, New York City; Chuck
Samuels, WHAM-TV, Rochester; Norm Silverstein, WXXI-TV/
AM/FM, Rochester; Eric Straus, Straus Digital Media, Pleasantville; Lee Villas, CBS Television Distribution, New York City;
Robert R. Vonick, ABC, Inc., New York City; David Widmer,
Long Island Radio Group, Farmingdale.
GUARANTEE PASSAGE!
Call the NYSBA now and order an
FCC Alternative Inspection through
the NYSBA’s Alternative
Broadcast Inspection Program
View our rate card on our website at:
www.nysbroadcasters.org
Call 518-456-8888
PLEASE ROUTE:
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NEWSBREAK is published by the
NEW YORK STATE BROADCASTERS ASSOCIATION, INC.
1805 Western Avenue, Albany, New York 12203
(518) 456-8888 • Fax (518) 456-8943
www.nysbroadcasters.org
36