Media Information 2015

North West’s leading FREE pick-up,
weekly motoring publication
Media Information 2015
NEW FOR 2015...
NOW AVAILABLE IN
WOLVERHAMPTON,
CANNOCK AND
RUGELEY!
The magazine
Auto Exchange has been connecting car dealers
and potential buyers since 1996. We were the
first dedicated free pick-up, motoring magazine
and each week we distribute 20,000 copies
across Cheshire, Staffordshire and Shropshire,
Warrington, Chester, Wrexham, Ellesmere Port,
Wolverhampton, Cannock and Rugeley.
The magazine is distributed every Friday, making
it the ideal motoring magazine to catch potential
customers who are spending the weekend
planning their car purchase.
Auto Exchange’s eye-catching design ensures
it stands out from the crowd of other motoring
magazines and 99%* of readers say the
magazine is easy to find.
Auto Exchange makes it easy for readers to find
what they are looking for, thanks to the way the
magazine is divided into separate sections:
• New & Used vehicle dealers
• Motorhomes & Caravans
• Motorbikes
• Servicing
• Commercials
*Source: Independent Readers Survey
The readers
*
Auto Exchange conduct regular reader surveys to
ensure we’re reflecting the needs of our readers
and reaching committed car buyers for our
advertisers.
The results of the latest reader survey show that*:
•Each copy of Auto Exchange is read by 2 people - giving us a total readership of 40,000 potential car buyers.
•95% of readers are looking to buy a car in the next six months.
•73% of readers are prepared to travel up to 60 miles for their car.
•72% of readers are prepared to spend up to £10,000 on their next car.
•71% of readers do not pick up, or buy another motoring magazine.
The catchment**
Our catchment area stretches from North Wales, Cheshire,
Merseyside, Staffordshire and Wolverhampton. Within this area:
• 1.64million bought their car second hand
• 410,298 bought their current car new
• 644,000 spent more than £7k on their current car
• 1.45million currently own a car that is more than 5 years old
• 406,047 live in households with two+ car ownership
• 291,565 own a motorbike, scooter or moped
Source: *Independent Readers Survey, **TGI/Experian 2014 by Local Unitary Authority
NEW FOR 2015...
NOW AVAILABLE IN
WOLVERHAMPTON,
CANNOCK AND
RUGELEY!
Distribution Area
Every Friday 20,000 copies of Auto Exchange are distributed through our partnerships with all
four major supermarket chains, in addition to Homebase, Co-operative and Spar stores as well as
petrol station forecourts: Texaco and Total.
Auto Exchange monitors distribution to ensure maximum pick-up in each chosen
location. Distribution points are carefully selected to warrant high magazine
exposure, with stands prominently placed at the entrances and exits.
Our last reader survey revealed that 99% of readers suggested Auto Exchange was EASY TO FIND...
*Source: Independent Readers Survey
Feature Publications 2015
Each month Auto Exchange will include dedicated feature platforms for alternate
vehicle types, including Commercials, Motorhomes, Caravans and Motorbikes, adding
further interest to an already popular publication.
Motorhome & Caravan Feature
Publication Dates
•
•
•
•
•
•
•
•
20th March
17th April
15th May
19th June
17th July
14th August
18th September
16th October
•
•
•
•
•
•
•
•
Commercials Feature
Publication Dates
•
•
•
•
•
•
•
•
23rd January
20th Feb
27th March
24th April
22nd May
26th June
24th July
21st August
Motorbike Feature
Publication Dates
•
•
•
•
25th September
23rd October
20th November
18th December
13th March
10th April
8th May
12th June
10th July
7th August
11th September
9th October
Online Opportunities
Audience Profile
Cost effective advertising
for maximum response
Traffic
Did you know?
Q 7,681,878 page impressions each month
Q 1,249,262 visits each month
Q 908,662 unique users each month
Q 2,344,294 unique users each quarter
Total
Internet
Exchange
and Mart
Auto
Trader
Motors.
co.uk
eBay
Motors
Under 24
28.9
11.6
19.0
15.0
14.3
25-34
17.9
15.4
23.3
21.9
17.4
35-44
16.5
21.1
19.8
17.2
19.0
Compared with other
leading car buying
and selling websites,
*
Income
Exchange and Mart
Percentage of users
has the
highest
Household
Total
Exchange
Auto
Motors.
eBay
Income
Internetpercentage
and Mart
Trader ofco.uk
Motors
users
Under £10K
10.6
11.9
11.6
with9.3high 11.1
disposable
£10K-£24,999
21.8
23.3
20.4
22.7
26.4
*
income
...
£25K-£34,999
15.3
12.0
15.9
11.0
17.3
45-54
16.4
19.9
18.8
16.8
23.1
£35K-£49,999
21.2
£50K or more
31.1
Age*
Percentage of users
Age
55+
20.5
32.0
19.1
29.2
26.2
73% of our users are over 35 years old.
This age group has the highest earning power and the
strongest buying confidence.
Social Profile*
Social
Grade
25.4
24.4
23.2
22.2
money
that
could
30.0
28.3
31.1
be spent on your 22.5
Compared with other leading car buying and selling
cars!
websites, and the internet
as a whole, Exchange
and Mart has the highest percentage of users with
a household income of over £35k – high disposable
income which could be spent on your products.
Percentage of users
New Cars
ADVERTISING
Our New Car section offers potential buyers all the
A/B
31.2
36.3
32.2
31.7
27.1 ONLINE
OPPORTUNITIES
information to help them choose a new car.
C1
29.3
25.3
30.3
26.9
31.8
Manufacturers can take over their own or competitor
C2 A range of
20.8
24.2
24.4
fantastic24.3
options to22.7
suit all budgets
including:
Leaderboards,
MPU’s, Skyscrapers and STOCK LOADS Brands and models with standard and rich display
D/E
Total
Internet
Exchange
and Mart
Auto
Trader
Motors.
co.uk
eBay
Motors
18.6 offer clients
14.1
17.3 software,
16.7 including website design and hosting.
and we also
data14.8
management
formats. They can also engage at the broadest level
Our visitors are predominantly from the social groups
A, B or C1 (62%). These are the people you want to be talking
to – genuine buyers with the capability to buy from you.
Why advertise?
with our users through a feature on the new cars menu,
a hub where car information, reviews and powerful
search tools come together.
Growing
All The Time
• Fantastic local identity through massive audience on local newspaper sites.
The number of visitors to our site is growing all the time: up 21% since October 2012,
• Excellent
national
coverage
through
thanks
to sustained
marketing
campaigns,
andbrand
a fullyleader.
optimised site to ensure
maximum traffic from search engines.
• Great SEO results.
% of visitors’ household
income over £35k
Exchange and Mart
55%
*
ExchangeandMart.co.uk is one of the UK’s most respected automotive buying and
Auto Trader
• websites,
Marketing
to driveontraffic
throughbrand
local heritage
newspapers
to over
1million
readers every Motors.co.uk
week
in the––53%
selling
building
an unrivalled
spanning
over
140 years.
54%
North
We also
powerWest.
Newsquest Media Group’s 144 regional motoring websites and s1cars.com
eBay Motors – 45%
Total Internet – 52%
in Scotland, combining local penetration with comprehensive national reach.
• Excellent rates, that mean a no risk trial investment.
• Challenge the market dominance of AT, a more competitive sector, will mean lower prices for For
an
advertising
solution
designed
for
your
business,
you and the industry.
call us on 020 7618 3402 or e-mail
displaysales@ExchangeandMart.co.uk
*Source: comScore, April 2013. comScore is a global leader in online audience measurement and the preferred source of digital marketing intelligence in the industry.
Online Audience
Put your stock in
front of over 7.1 million
potential buyers
†
Visitors
Our visitors are your kind of people*
Q 59% of visitors are male, 41% female
Q 62% are in social groups ABC1
Q 41% are between 35-54 years old
Q 55% have a household income over £35k
ExchangeandMart.co.uk visitors who
don’t visit our competitors*
Q 25% don’t visit Auto Trader
Q 76% don’t visit Motors.co.uk
Q 79% don’t visit eBay Motors
Q 77% don’t visit VCars
Did you know?
Compared with other leading car buying and
selling websites, Exchange and Mart has the
highest percentage of users with high
disposable income* – money that could be spent
on your cars.
Results
Quite simply the website
delivers results
Q Thousands of new and used
cars for sale
Q Hugely cost effective price per
car sold compared to other sites
or advertising media
Q Reach of over 7.1 million† potential
buyers each month across PC
and mobile
Q Fully optimised to ensure maximum
traffic from search engines
Rates
Please
of
Pleasespeak
speakto
to one
one of
of our
our team
team of
experts
thethe
number
below
tofor
discuss
experts,on
see
contacts
page
full
costing
options.
full contact details
Increased reach
ExchangeandMart.co.uk is now also available
on mobile, so your stock will also be seen by
potential buyers while they are out and about
looking for cars, even in your location.
We also power
Exchange
and Newsquest
Mart powerMedia
Group’s
motoring
Newsquest Mediawebsites,
Group’s the
UK’s 2nd largest
websites,
one ofnewspaper
the largest
group.
These
includein144
newspaper groups
the UK.
regional
newspaper
motoring
These include 144 regional
websites
andmotoring
s1cars.com
in
newspaper
websites
Scotland.
and
s1cars.com in Scotland.
This means when you sign
up with Exchange and Mart
you will benefit from our
wider geographic reach,
and because your adverts
automatically appear on
the regional Newsquest
motoring sites you also gain
the opportunity to drive
local sales enquiries.
*Source: comScore, April 2013. comScore is a global leader in online audience measurement and the preferred source of digital marketing intelligence in the industry.
† Reach of Exchange and Mart’s partnership network, verified by comScore August 2013.
For an advertising solution designed for your business,
call us on 0845 313 9413 or e-mail
Audience
Online Profile
Audience
Audience Profile
Cost effective advertising
Cost
effectiveresponse
advertising
for
maximum
for maximum response
Traffic
Traffic
Q 7,681,878 page impressions each month
QQ1,249,262
each
month each month
7,681,878visits
page
impressions
QQ908,662
unique
users
month
1,249,262 visits each each
month
QQ2,344,294
unique users
users each
each month
quarter
908,662 unique
Q 2,344,294 unique users each quarter
Age*
Age*
Percentage of users
Age
Total
Exchange
Auto
Motors.
Percentage of users
Internet and Mart
Trader
co.uk
Age
Total
Exchange
Auto
Motors.
Under 24
28.9
11.6
19.0
15.0
Internet and Mart
Trader
co.uk
25-34
17.9
15.4
23.3
21.9
Under 24
28.9
11.6
19.0
15.0
35-44
16.5
21.1
19.8
17.2
25-34
17.9
15.4
23.3
21.9
45-54
35-44
55+
45-54
16.4
16.5
20.5
16.4
19.9
21.1
32.0
19.9
18.8
19.8
19.1
18.8
16.8
17.2
29.2
16.8
eBay
Motors
eBay
14.3
Motors
17.4
14.3
19.0
17.4
23.1
19.0
26.2
23.1
55+ of our users
20.5 are over
32.0 35 years
19.1old.
29.2
26.2
73%
This age group has the highest earning power and the
73% of our users are over 35 years old.
strongest buying confidence.
This age group has the highest earning power and the
strongest buying confidence.
*
Social Profile
Social Profile*Percentage of users
Social
Grade
Social
Grade
A/B
C1
A/B
C2
C1
D/E
C2
Total
Exchange
Auto
Motors.
Percentage of users
Internet and Mart
Trader
co.uk
Total
Exchange
Auto
Motors.
31.2
36.3
32.2
31.7
Internet and Mart
Trader
co.uk
29.3
25.3
30.3
26.9
31.2
36.3
32.2
31.7
20.8
24.3
22.7
24.2
29.3
25.3
30.3
26.9
18.6
14.1
14.8
17.3
20.8
24.3
22.7
24.2
eBay
Motors
eBay
27.1
Motors
31.8
27.1
24.4
31.8
16.7
24.4
D/Evisitors are
18.6
14.1
14.8
17.3groups16.7
Our
predominantly
from
the social
A, B or C1 (62%). These are the people you want to be talking
Our visitors are predominantly from the social groups
to – genuine buyers with the capability to buy from you.
A, B or C1 (62%). These are the people you want to be talking
to – genuine buyers with the capability to buy from you.
Income*
Income*
Household
Income
Household
Income
Under
£10K
£10K-£24,999
Under £10K
£25K-£34,999
£10K-£24,999
£35K-£49,999
£25K-£34,999
£50K
or more
£35K-£49,999
Percentage of users
Total
Exchange
Auto
Motors.
eBay
Percentage of users
Internet and Mart
Trader
co.uk
Motors
Total
Exchange
Auto
Motors.
eBay
10.6
9.3
11.1
11.9
11.6
Internet and Mart
Trader
co.uk
Motors
21.8
23.3
20.4
22.7
26.4
10.6
9.3
11.1
11.9
11.6
15.3
12.0
15.9
11.0
17.3
21.8
23.3
20.4
22.7
26.4
21.2
25.4
24.4
23.2
22.2
15.3
12.0
15.9
11.0
17.3
31.1
21.2
30.0
25.4
28.3
24.4
31.1
23.2
22.5
22.2
£50K or morewith other
31.1 leading
30.0 car buying
28.3
31.1selling
22.5
Compared
and
websites, and the internet as a whole, Exchange
Compared with other leading car buying and selling
and Mart has the highest percentage of users with
websites, and the internet as a whole, Exchange
a household income of over £35k – high disposable
and Mart has the highest percentage of users with
income which could be spent on your products.
a household income of over £35k – high disposable
income which could be spent on your products.
New Cars
Our
New Car
section offers potential buyers all the
New
Cars
information to help them choose a new car.
Our New Car section offers potential buyers all the
Manufacturers
over
their own
orcar.
competitor
information tocan
helptake
them
choose
a new
Brands and models with standard and rich display
Manufacturers can take over their own or competitor
formats. They can also engage at the broadest level
Brands and models with standard and rich display
with our users through a feature on the new cars menu,
formats. They can also engage at the broadest level
a hub where car information, reviews and powerful
with our users through a feature on the new cars menu,
search tools come together.
a hub where car information, reviews and powerful
search tools come together.
Growing All The Time
The
number of visitors
our site
is growing all the time: up 21% since October 2012,
Growing
AlltoThe
Time
thanks to sustained marketing campaigns, and a fully optimised site to ensure
The number of visitors to our site is growing all the time: up 21% since October 2012,
maximum traffic from search engines.
thanks to sustained marketing campaigns, and a fully optimised site to ensure
ExchangeandMart.co.uk
is oneengines.
of the UK’s most respected automotive buying and
maximum traffic from search
selling websites, building on an unrivalled brand heritage spanning over 140 years.
ExchangeandMart.co.uk is one of the UK’s most respected automotive buying and
We
also websites,
power Newsquest
Group’s 144
regional
motoring
websites
selling
building Media
on an unrivalled
brand
heritage
spanning
overand
140 s1cars.com
years.
in Scotland, combining local penetration with comprehensive national reach.
We also power Newsquest Media Group’s 144 regional motoring websites and s1cars.com
in Scotland, combining local penetration with comprehensive national reach.
% of visitors’ household
income over £35k
% of visitors’ household
Exchange
and£35k
Mart
income over
55%
55%
*
Exchange and
Mart
*
Auto Trader – 53%
Motors.co.uk – 54%
AutoMotors
Trader––45%
53%
eBay
Motors.co.uk
–
54%
Total Internet – 52%
eBay Motors – 45%
Total Internet – 52%
For an advertising solution designed for your business,
Please speak
to one of
our team of experts,
For an advertising
solution
designed
for your business,
call
us
on
020
7618
or e-mail
see the contacts page for3402
full contact
details
call us on 020 7618 3402 or e-mail
displaysales@ExchangeandMart.co.uk
displaysales@ExchangeandMart.co.uk
*Source: comScore, April 2013. comScore is a global leader in online audience measurement and the preferred source of digital marketing intelligence in the industry.
*Source: comScore, April 2013. comScore is a global leader in online audience measurement and the preferred source of digital marketing intelligence in the industry.
UK Website Network Examples
Customer Testimonials
We have used the Auto Exchange since opening our business over
7 years ago and it is a critical part of our advertising budget.
We find the team and the whole process to be professional,
knowledgeable and responsive to our advertising requirements and
this reflects in the amount of sales that our business generates from
the magazine.
I cannot speak highly enough of the services provided by the magazine
and it will remain a crucial part of our advertising campaigns for some
time to come.
Regards
Michael Smith
Sales Manager
In the 23 year period I have operated from my premises at Stewart
Street, for a considerable portion of that time we have used the Auto
Exchange, and considering the trying times and the introduction of Inter net
advertising, it is continued to deliver satisfactory results. Our Auto Exchange
dedicated sales executive has consistently been an asset to my company
in their ability to represent our advertising requirements.
In all the years I have dealt with Auto Exchange I have found that our
dedicated sales executive has always been helpful, polite and unobtrusive
in their manner, with a personality that fits in well with myself and all
the staff.
Yours faithfully
Ray Twiss
Director
I have used Auto Exchange actively for two years and find that the reponse
we get against the competitive rate we pay is very good, the service is
excellent and I will continue to use the product.
Kind regards
Dave Barlow
Director
To advertise contact
AUTO EXCHANGE / MID & SOUTH CHESHIRE
MOTORS MANAGER
ANDY LATHAM
t: 01782 767440 / 07771 822041
e: andy.latham@nqnw.co.uk
AUTO EXCHANGE MOTORS SALES EXECUTIVES
MID & SOUTH CHESHIRE
SARAH BOWEN
t: 07771 941741
e: sarah.bowen@nqnw.co.uk
LEE MAYER
t: 07767 756049
e: lee.mayer@nqnw.co.uk
RACHEL HUGHES
t: 07798 522846
e: rachel.hughes@nqnw.co.uk
CHESHIRE GROUP DISPLAY
MOTORS MANAGER
RICHARD COLLIER
t: 01925 426967
e: richard.collier@nqnw.co.uk
MOTORS DISPLAY SALES EXECUTIVES
KENDAL GROUP
TRUDI ALLAN
t: 01539 790225
e: trudi.allan@nqnw.co.uk
BLACKBURN GROUP
DENISE SHACKLETON
t: 01254 298215
e: denise.shackleton@nqnw.co.uk
BOLTON & BURY GROUP
ADELE BOOTH
t: 01204 537215
e: adele.booth@nqnw.co.uk
WARRINGTON & LEIGH
ANDREW GIBNEY
t: 01925 426955
e: andrew.gibney@nqnw.co.uk
ST HELENS / RUNCORN & WIDNES
ANTHONY BURNS
t: 01744 762727
e: anthony.burns@sthelensstar.co.uk
MESSENGER SERIES
PAUL HUNTER
t: 0161 848 5230
e: paul@messengernewspapers.co.uk
LISA GAVIN
t: 0161 848 5242
e: lisa.gavin@nqnw.co.uk
WIRRAL
LEAHN DERBY
t: 0151 649 4014
e: leahn.derby@wirral-globe.co.uk
GEMMA ROBERTS
t: 0151 649 4019
e: gemma.roberts@wirral-globe.co.uk
NEWSQUEST NORTH WEST CLASSIFIED
(excluding Wirral)
FAYE TAYLOR
t: 01925 426999
e: faye.taylor@nqnw.co.uk