Agritechnica Dealer ENG

Transcription

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AGRITECHNICA
INTERNATIONAL DEALER MAGAZINE
Used tractor
market in Europe
DLG TREND MONITOR
What European
farmers anticipate
EUROSKILLS
International
professional
championships
New Dealer and
Service Centre
A publication by:
CLIMMAR
Centre de liaison international de Marchands
de Machines Agricoles et des Réparateurs
4–5July2015
13–16August2015
Agro-Tech Minikowo
www.agro-tech-minikowo.pl
Poland
DLG - ÖÇP Tarım ve Teknoloji Günleri
www.tarimtekgunleri.com
Turkey
AgriPlanta Vest
www.agriplanta-vest.ro
Romania
27–30August2015
16–18September2015 Forest Romania
www.forestromania.com
7–10October2015
AgroTech Russia
www.agrotechrussia.com
Romania
Russia
25–28November2015 Animall Antalya
www.dlgfuarcilik.com
Turkey
15–16December2015 Sino-German BioEnergy Annual Conference
www.biogaschina.com.cn
China
2–4February2016
AgroFarm
www.agrofarm.org
Russia
19–21February2016
FERMA
www.targiferma.com.pl
Poland
9–11March2016
BioEnergy Italy
www.bioenergyitaly.com
Italy
www.DLG-International.com
AGRITECHNICA
INTERNATIONAL DEALER MAGAZINE
2015
04
Foreword
IMPRINT
Publisher
06
International Dealer and Service Centre
07
“Where can I find what” – the new key area concept
08
The ‘new’ Workshop LIVE 2015 event
10
Information Centre for the Used Machinery Trade
11
Visitor comments on AGRITECHNICA
12
Systems & Components
DLG Service GmbH
Eschborner Landstraße 122
60489 Frankfurt, Germany
Editorial comittee:
Ulrich Beckschulte, LandBauTechnikBundesverband e.V. / CLIMMAR
Heinzbert Mies, DLG Service GmbH
Rainer Rupalla, DLG-Verlag GmbH
Editor in chief:
Freya von Czettritz, DLG Service GmbH
Layout:
Andrea Trapani, DLG-Verlag GmbH
Editorial office:
13
Campus & Career
14
DLG Trend Monitor
DLG-Verlag GmbH
Eschborner Landstraße 122
60489 Frankfurt, Germany
Printed by:
16
Used tractor market analysis
Schleunungdruck
Eltertstraße 27
97828 Marktheidenfeld, Germany
18
EuroSkills – international professional championships
Photos:
20
DSI survey
22
Important information for visitors
DLG Service GmbH
LandBauTechnik-Bundesverband e.V.
FOREWORD
30 YEARS OF
the world’s leading trade fair
Dear dealers,
This year marks 30 years of AGRITECHNICA, the world’s largest agricultural machinery and equipment
show, which has been taking place
every two years since 1985. And this
year we are once again expecting
around 2,800 exhibitors from more
than 50 countries. This world-leading
event will be home to the very latest
solutions for the future of crop production. There will be an exciting
array of agricultural innovations to
explore across 24 halls – making this
an unparalleled forum for networking,
gaining inspiration and fact-finding.
freya von czettritz
AGRITECHNICA
Project Manager
AGRITECHNICA is becoming ever
more popular year on year. Not just
among farmers but also among contractors, machinery rings – and, of
course, among you, the dealers, as a
key link between manufacturer and
end customer. So this year Hall 2 will
be dedicated entirely to the trade and
services industry. Our new International Dealer and Service Centre will
be open for you to use throughout the
entire event. Here you’ll find professional solutions to any issue that may
arise from your business activity –
from a market place for new and mature spare parts to advice on financing
and haulage. This is the go-to place
for meeting national and international
farm machinery dealers. So please do
come along and visit us in Hall 2. You’ll
find a very warm welcome there.
Right next door will be the Information Centre for the Used Machinery
Trade, where more than 50 companies will be selling used machinery
and allied services. To complement
4
the comprehensive offering in Hall 2,
this year sees the return of our unique
Workshop LIVE stand, where we give
visitors a taste of day-to-day life in a
workshop and demonstrate just how
multi-faceted and attractive a career
as an agricultural and construction
machinery mechanic can be. As a
potential employer, you can use this
unique platform to talk to and recruit
the next generation of professionals in
this field. Read more on this on pages
10–11.
This year there is a new feature to
bear in mind when planning your
visit: the VIP Card has been replaced
with a voucher system. So before you
come, don’t forget to trade in your day
pass voucher for an admission ticket
by going to our website. You’ll find
more information on this on page 23.
Plenty of old favourites, but lots of
new, exciting and dynamic features
as well – that’s what you’ll find at this
year’s AGRITECHNICA. We’re a trade
fair at which agricultural machinery
dealers are playing an ever more important role, and we’re home to every
aspect of the business and its national
and international associations.
I hope you enjoy reading this brochure and that it will give you an exciting taste of the world’s biggest agricultural machinery and equipment
event here in Hanover in November.
We look forward to welcoming you to
AGRITECHNICA 2015!
AGRITECHNICA – INTERNATIONAL DEALER MAGAZINE
FOREWORD
AGRITECHNICA
fOR Agricultural engineering
Dear colleagues,
Within Climmar we work on better
conditions for the dealers, more unified regulations in Europe and the European promotion of our profession.
This year‘s edition of AGRITECHNICA
will have a maximum contribution on
this work as there will be a large area
(“Werkstatt live” in Hall 2) to promote
our jobs and a meeting point where
you are all invited to hear the last positions of our work and help us with
your ideas: the International Dealers‘
and Service Center, also in Hall 2. In
this way Climmar is able to support
your national branch organization‘s
items in the best way.
The presentation of the European
results of the dealer satisfaction index
will be a central item to improve the
relationship between you as a dealer
and the manufacturer. Over the last
years we have really seen a big improvement with the manufacturers
that are positive against this survey
and a decrease in satisfaction with
some manufacturers that ignore the
needs of their dealers. In fact this result is not only in satisfaction but also
in market share. These results encourage us to continue our work on the
DSI and ask all European dealers to fill
in the national questionnaires. Please
ask for the results and your possibility
to participate at the Climmar counter
in Hall 2.
We find ourselves in challenging
time where EU regulations have a huge
impact on our business. One of these
items is the new regulation on Repair
and Maintenance Information (in force
from 2018). This will probably change
the way we work in the chain dramatically. Within Climmar we are working
hard to be ready for these changes so
all European dealers are able to continue their service for the customers
without being forced into investments
that will make it hard to survive.
We are all working in a beautiful
branch where we contribute to the
most basic needs of the world’s population – this with the challenge to
increase production with respect for
the environment. Together we can
contribute to keep these goals as clear
as possible with respect for all people
that are working in it.
As more than 30,000 dealers from
all over the world will visit AGRITECHNICA it is fair to say that the
importance of this exhibition for the
agricultural world is above all doubts.
In the present time the actual sales on
an exhibition are mostly less than we
would want, but perhaps the importance of an exhibition is more to create an overview for the customers of
what the industry is capable of. With
this we make our customers (young or
old) proud to be a farmer and inspire
them to improve their production with
new techniques. The result of the exhibition is in this case shown over the
year after the show. AGRITECHNICA
as a meeting point of all stakeholders
in agriculture is in this case your biggest profit.
See you soon in Hall 2!
Erik Hogervorst
President of CLIMMAR
European roof of
national Dealers and
Repairsmen Association
CLIMMAR
Centre de liaison international
de Marchands de Machines
Agricoles et des Réparateurs
CLIMMAR is the international
distributors network of national
associations and their member
companies in the Agricultural
Machinery and Equipment sector.
5
Dealer and Service Centre
The new Dealer and Service Centre
Ulf Kopplin is president of LandBauTechnik, the German Agricultural and Construction Machinery Association and vice-president of CLIMMAR, the industry’s European umbrella association.
His company W. Doormann & Kopplin employs 80 people at three dealerships on the Baltic coast.
Mr Kopplin, the Federal Agricultural
Machinery Association and CLIMMAR are operating the new Dealer
and Service Centre at this year’s AGRITECHNICA. What is that, and what
new features does it offer?
Kopplin: Dealers and craftsmen
play different roles at AGRITECHNICA. First off, they are visitors to the
trade fair. Besides that, act as consultants to customers on their manufacturers’ stands and last they work
hard to get as many of their own customers as possible to come along to
the event. That’s as true for German
dealers as it is for their international
counterparts. But in the past all these
dedicated people did not have a natural home at the trade fair. This is set
to change now with the Dealer and
Service Centre, which we are calling
'my home at the fair'. It has been this
way since 2003, so this year we’ve
added something new.
their own stand at AGRITECHNICA,
either because they are too small or
would not seem attractive enough or
because they would not be found,
except perhaps by the wrong people.
So the Dealer and Service Centre is a
place where these smaller exhibitors
can find exactly the right target group
for their specialist services.
So is it aimed exclusively at dealers?
Kopplin: In visitor terms, yes –
both German and international dealers, regardless of what association
they belong to. Naturally, this also
includes their staff, partners and core
customers. After all, it’s 'their stand'.
We want to give dealers and service
organizations a home base on the
stand. In addition, there will also
be lots of additional offerings at the
Dealer and Service Centre to make
sure there is something for everyone.
What kinds of offerings?
Our association and Geländeplan/
DLG have
Kopplin: I have already mentioned
created the new Dealer and
Service
the
special service providers. They
Map of Fairgrounds
Centre in Hall 2 specifically for businesses that would not normally have
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The Chinese dealer’s association
CAMDA is to have its own stand at
AGRITECHNICA for the first time
this year. It will also be based in the
Dealer and Service Centre. Don’t
miss the opportunity to forge new
contacts with Chinese dealers and
share experiences.
What kinds of service providers are
we likely to see at the centre?
Kopplin: It could be any that see us
specialists as customers, such as used
machinery valuers, logistics companies, customs clearance companies,
dealership and network developers,
insurance companies, niche banks,
conditioners, tool suppliers, online
marketplaces, personnel development companies, buying cooperatives, trade schools, and any other
businesses that cooperate with the
associations. We will see how this
develops. Not everyone will be there
the first time around; this new concept needs time to bed down and
develop.
Where will the centre be?
Kopplin: We will be in Hall 2. And
not without good reason. This way
we are near all the usually smaller
stands of dealers, dealer groups and
exchanges within the Information
Centre for the Used Machinery Trade.
Right next door, Workshop LIVE will
be running an activity every hour.
We developed these two formats
jointly with DLG over many years
and which are our joint babies. So
Hall 2 will be a true melting pot for
dealers and craftsmen from Germany
and abroad. It’s something no dealer
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will have information desks around
the outside of the centre. All the
exhibitors will have AV technology
available for one-off presentations –
we have yet to work out the timings
for these. And people holding small
impromptu meetings, for example
with fellow manufacturers or guild
members, will also be able to use the
1-9
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tations. National and international
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“WHERE CAN I FIND WHAT”
“Where can I find what” at AGRITECHNICA
Interview with Project Manager Freya von Czettritz
Freya von Czettritz has been Project Manager of AGRITECHNICA since 2010.
We spoke to her about changes and new features at AGRITECHNICA 2015.
What are the main changes in this
year’s key area floor plan?
Freya von Czettritz: The fairgrounds
are fully booked again this year. All
the exhibitors have once again been
sited according to their product or
key area. The key areas are designed
to enable visitors to find their way
easily around the fairgrounds. Tractors and combine harvesters, which
act as a magnet for visitors, will be
located in the north, east, south and
west of the grounds. The Tillage and
Crop Management area will be in
Halls 8, 9, 11 and 12 for the first
time. The rapidly developing area of
Agricultural Electronics and Software
can be found in the southern part of
Hall 15. Organic Fertilization will be
in Halls 21, 22 and 23 this year, right
next door to the Bioenergy zone in
Halls 18 and 23. Another innovation
this year: the open-air demonstrations of forestry equipment will be
under the large wooden roof to the
south of Hall 26. Also featuring many
DLG highlights, this AGRITECHNICA
Plaza area will be very popular with
visitors. The new Campus & Career
area with its focus on training, careers and science will also be located
there. The future is something that
concerns us all, so there will also be
some exciting features and highlights
for the younger generation, alumni,
young professionals, and engineers
and developers.
vice Centre. Right next door, LandBauTechnik, the German Agricultural
and Construction Machinery Association, and other representatives of
the agricultural machinery industry
will be demonstrating the work of
the agricultural and construction
machinery mechanic. As in previous
years, we hope this successful concept will once again inspire lots of
young people to join the fascinating
world of agricultural machinery and
show them what a diverse and exciting career this can be.
What will AT 2015 have on offer for
HanoverFairgrounds
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Hanover
AGRITECHNICA2015
2015Where can agricultural
AGRITECHNICA
machinery
the next generation in our industry,
10––14
14November
November
2015
10
2015
traders find relevant offerings,
and where will they find that?
Hanover and
Fairgrounds
Preview
Days
8/9
November
Preview
Days
8/9
November
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Areas
of
the
Trade
Fair
AGRITECHNICA
2015Fair
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what is on offer for them?10 – 14 November
Freya von 2015
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plete the offera behind-the-scenes look at the work
Energy
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+ Forum
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Systems&&Components
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16,
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SOUTH
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1 1
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AGRITECHNICA
PLAZA:
AGRITECHNICA
PLAZA:
DLG
Stand
Stand
A ADLG
International
Visitors'
Lounge
(P32)
International
Visitors'
Lounge
(P32)
Campus
Career
(P33
+ P35)
Campus & &
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(P33
+ P35)
Historical
Agricultural
Machinery
(P34)
BHistorical
Agricultural
(P34)
BAGRITECHNICA
PLAZA:Machinery
DLG
Stand
Forestry
Open-Air
Area
Open-Air
Area
A Forestry
International Visitors' Lounge (P32)
Campus
& Career
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DLG
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+ Wood
Info
Centre
Forestry
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C CDLG
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H Forum „Technology & Management”
AGRITECHNICA
– INTERNATIONAL
DEALER MAGAZINE
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AGRITECHNICA Plaza
7
P 32 – P 35
Werkstatt live 2015
The 'new' Workshop LIVE 2015
As Federal Guild Master, Leo Thiesgen is the industry’s highest ranking master craftsman and
also vice president of LandBauTechnik, the German Agricultural and Construction Machinery
Association. He manages a family-run specialist agricultural machinery workshop in the Federal
State of Rheinland-Pfalz.
and offering a wealth of opportunities
Mr Thiesgen, what is Workshop LIVE
all over the world for those who finand what do you hope to achieve
ish a training in it. Pupils in years 8
with it?
to 10 will be able to set their hands
Thiesgen: Workshop LIVE is an
on the machinery, discuss it with their
exhibition of trades and crafts in
peers, find out what apprenticeships
Hall 2 on the AGRITECHNICA fair
are available or try a practical taster.
ground. After all, AGRITECHNICA is
the world’s leading trade fair for agricultural machinery and equipment
Who makes up the Workshop LIVE
held every two years in Hanover durteam?
ing seven days and attracting over
Thiesgen: Workshop LIVE shows
450,000 visitors. It is the second largwhat happens in an ordinary workest trade fair anywhere in the world,
shop on a day-to-day basis. But infar bigger than CeBit, Autosalon, the
stead of using actors, we use
Frankfurt Motor Show (IAA)
young people from
>WIR
BILD
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or the Hannover Messe. And
our
companies.
yet many people still know
So it’s 'real people'
very little about our industry.
straight from the shop
We hope to change this with
floor that make up our
Workshop LIVE – at exactly
Workshop LIVE team.
this 'World’s No. 1' show.
The team consists of 15
As the association of agriapprentices, journeymen
cultural and construction
(who have completed
machinery dealers and manufacturtheir apprenticeships), service techniers we want to fly the flag for our incians and master craftsmen – drawn
dustry with our Workshop LIVE team:
from several federal states and feaOur industry is so sexy, future-proof,
turing a disproportionate number of
innovative, trendsetting, challenging
girls. The whole stand is branded to
www
.stark
www.starke-typ
en.info
8
e-type
n.info
reflect our 'starke Typen' campaign,
which aims to encourage young people, and girls in particular, to pursue
a career in the agricultural machinery
sector. It translates roughly as 'strapping lads', though 'pick of the crop'
may be more appropriate. And the
team members are certainly starke
Typen. After all we have several federal and regional winners on board
and even the German European master. Participating in this event is a reward and an honour for the team
members and certainly looks good on
their CVs. They are ambassadors for
our industry – on a European scale.
What actually happens at the stand?
Thiesgen: We present and explain
our industry and the career opportunities available in it to all visitors, especially to school children, parents and
teachers. Together with the DLG, we
offer free entry to all schools within a
200 km radius of Hanover. From Tuesday onwards we expect school classes
to be arriving by bus. We can accommodate up to 200 people at each
show which will start on the hour,
with as many as over 50 performances
taking place throughout those seven
days. Our Workshop LIVE stand features two tractors, one big baler and
a drill combination. In addition there
are an infinitely variable transmission
and a knotter on display which were
removed from their machines for practicing on. Furthermore, we will be servising a chainsaw and holding competitions to see who can change a tyre in
the fastest time. Girls versus boys.
Each show – no two are alike – will
be moderated by an industry outsider.
The person will ask the team mem-
Werkstatt live 2015
bers to explain what they are doing
and why, what kind of plans they
have for their future, what they find
so fascinating about the industry and
the machinery, what prompted them
to do the apprenticeship and where
they see themselves in 10 years’ time.
The moderator will also bring in
Federal Minister Andrea Nahles is a
patron of the 'starke Typen' campaign
featured at the Workshop LIVE stand.
How did this come about?
an estimated 500,000 jobs throughout the EU. Without agricultural
machinery there would be no agriculture, and that applies the whole
teachers, experts, passers-by, trainers
and alumni in a variety of ways.
Everything will be filmed and shown
live on a huge screen above the stand
and streamed online and compressed
into video clips so the audience can
access the information at a later date.
Even the BBC has reported live from
Workshop LIVE in the past!
Thiesgen: Andrea Nahles, the German Minister for Labour, responded
in a straightforward letter that she was
very willing to take on the role of a patron. Ultimately this is a campaign that
pulls an entire industry together in the
same direction – not just dealers and
manufacturers, but every service provider within the industry, representing
world over. In global terms our sector
is one of the key 21st-century industries. If it acts in a concerted manner,
a responsible government will not fail
to support it. And who knows – perhaps we will be able to welcome the
Minister in person should her busy
schedule allow it. That would be another highlight for Workshop LIVE!
9
INFORMATION CENTRE
FOR THE USED MACHINERY
TRADE
Besides Workshop LIVE and the Dealer
and Service Centre, AGRITECHNICA
2015 will once again feature the Information Centre for the Used Machinery
Trade, with small stands ranging from
12 to about 60 m² for dealers, dealer
groups, exchanges etc. You’ll find it
right outside the new Dealer and Service Centre in the eastern part of Hall 2
(by the entrance to Hall 3).
Used machinery is not something
you’d automatically associate with AGRITECHNICA. After all, the World’s No.
1 sees itself primarily as a source of innovation for the industry and not as a
second-hand machinery show. But the
organizers are happy to include it, given
the important role the trade plays at the
event: providing advice on manufacturers’ stands (key suppliers), organizing
transport for farmers and VIP customers in the form of buses, trains and
even some special flights, and even as
exclusive customers on the two exclusive days (formerly 'Dealer Days'). Up
until 2005 dealers’ interests were barely
represented at AGRITECHNICA at all,
so the trade did not really have its own
home at the event. But for the past 10
years there have been three special features covering key trade issues: the Information Centre for the Used Machinery Trade, Workshop LIVE and the new
Dealer and Service Centre, all of which
are located right next to Hall 2 by the
North 2 entrance.
Like last time, various dealers and
trade associations will be presenting
their used machinery and allied services
in Hall 2. Their main target groups are
German and foreign farmers and contractors, and the focus will be on sustained machinery sales with an option
for follow-up business ranging from after
sales to employee training and staff exchanges. In the past many dealers have
made international contacts that have
proved fruitful for all parties. Later in the
summer we will be publishing a separate flyer on this subject entitled “Used
Machinery Trade Fair Guide“.
Ludger Gude
Vice-president of LandBauTechnik Bundesverband,
the German Agricultural and
Construction Machinery
Association, and General
Manager of LVD Krone GmbH
LVD Krone is a John Deere
dealer operating 16 dealerships
in three sales regions across
Germany.
Flyer on the Information Centre
for the Used Machinery Trade
This flyer provides a list of all exhibitors at the Information Centre.
More details can be found on the
AGRITECHNICA
website.
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THE WORD ON THE GROUND
Christian Thomsen (DK)
Vemas A/S DK – Deutz Fahr dealer
We arrange an AGRITECHNICA bus
tour for our customers, because
AGRITECHNICA can show EVERYTHING within the industry. It’s the
producers’ largest shop window and
we can also arrange guided Danish speaking tours on our
suppliers' stands. Our customers can see different machines we might not know here in Denmark, so it can be
an appetizer for costumers. And geographically Hanover is
a good location to travel to from Denmark.
Carl Lindell (S)
CEO Axima Group AB, President
of the Swedish Dealers Association MaskinLeverantörerna
The AGRITECHNICA trade fair is
becoming more and more important for dealers all over Europe.
National fairs are currently having problems getting
exhibitors, after all the customers want to see the latest
products and the full range available in the market. At
the moment, AGRITECHNICA is the only fair that can
offer this. Even from a 'remote' country like Sweden it is
easy to get to AGRITECHNICA. Especially for the dealers and customers in the south of Sweden, AGRITECHNICA plays an important role for business.
Alain Dousset (F)
DOUSSET MATELIN
Ex-President of the
French Dealers Association SEDIMA and
CLIMMAR President
until 2014
Citius, Altius, Fortius, (faster, higher, stronger)
– the motto of the Olympic Games could
clearly apply to AGRITECHNICA as well.
But you could also say latius (larger) or maius (bigger), because the machines get bigger
every year to deliver higher performance
and more productivity… It was here that I
first saw a trailed sprayer with a capacity of
12,000 litres.
Jörg Studer (CH)
President of the Agricultural Machinery Association and member of
the Board of the Swiss Metal Union
As recognition and thanks for their
magnificent work, our organization’s
sales staff and directors are regular
visitors to AGRITECHNICA. This show is a chance for us to
meet our manufacturers’ staff. We also take the opportunity
to analyze our competitors and identify product innovations and trends in the industry. We love how easy it is to
maintain our network, share ideas with CLIMMAR contacts
and make appointments for visits to suppliers.
Joost Merckx (B)
CLIMMAR Vice-President and
New Holland dealer
Visiting AGRITECHNICA is clearly a must for any professional
dealer. It is an ideal technical and
business platform and for me it is
the opportunity to keep up with the (r)evolution in
agricultural machinery. I meet business colleagues
from other countries and these contacts give me insights into new strategies and how to adapt my small
family company to an ever changing market.
My grandfather soon realized that the only way to
survive as a (small) manufacturer of agricultural machinery, is to open your eyes and widen your horizon.
AGRITECHNICA is the best place to learn more about
state-of-the-art machinery.
Engelbert Pruckner (A)
Chair of ARGE Landtechnik
As chair of ARGE Landtechnik, I always find
AGRITECHNICA a fascinating place for meeting
colleagues and discussing
technical challenges. Naturally, I am also interested in finding out what’s new: it never ceases
to amaze me what outstanding technical performance our industry is capable of achieving.
Why your colleagues think AGRITECHNICA is the
go-to –place
for
every
agricultural machinery dealer!11
AGRITECHNICA
INTERNATIONAL
DEALER
MAGAZINE
Geländeplan/
Map of Fairgrounds
ME
SSE
enb Tram
ahn
Stra
ß
1-9
34 -
WE
ST 3
45
SYSTEMS & COMPONENTS 2015
21
WE
ST 2
Under the roof of AGRITECHNICA,
the world’s leading trade show for
agricultural machinery, SYSTEMS &
COMPONENTS provides an international platform to present mobile
application systems and components
that are geared to the agricultural
machinery and related industries.
Vital part of a greater whole
Over the last decades, agricultural
machines and their components have
developed into highly complex systems that integrate a vast range of
mechanical, hydraulic, electric and
electronic components interacting in
innovative mobile applications.
Systems and components play a
vital role in innovative mobile machinery and relate to such concepts
as dependability, efficiency, environmental protection and safety.
Nowadays manufacturing processes
differentitate into the production of
systems, modules, components, and
parts which are all integrated into
complex networks. This differentia-
12
R
25
1
T
tion is reflected by Systems & Com12
ponents which went on show for the
first time at AGRITECHNICA 2013.
Orchestrating all these systems, modules and components into integrated
systems is the art that creates modern
mobile machines and this requires
extensive networking among people
and companies. The focus of this
show space is on an optimized interaction of the various components
that make up a mobile machine. Yet
any optimization requires communication among people.
2
23
18
4
16
ES
13
20
N
NORORD 2
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17
26
W
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S
B ay SE
ah S
n ta
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The trade fair on systems, modules, components
27 reand accessories for agricultural machinery and
lated industries.
22
24
N
NOR ORD 1
TH
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IVL
5
6
15
7
11
8
9
OS
EA T 3
ST
3
SÜ
D1
visitorsSOUfrom
procurement, sales,
TH
1
R&D as well as with farmers and
26 contractors.
33
Further information:
Dr Raffaele Talarico
Tel.: +39 051 6321270
r.talarico@DLG.org
New hall
Match & Meet
The 'Systems & Components'
show space has moved to Halls 1517. Here, visitors will find anything
that is of interest to researchers, developers and purchasers, but also to
ordinary customers – from a basic
hose clamp or hydraulic fitting to advanced CVT gearboxes or powerful
500hp engines.
'Match & Meet' is a free business contacting service that helps you set up
new international business partnerships, offering you the opportunity to
contact trade visitors and exhibitors
and arrange meetings in Hanover before the show opens its gates.
This is the place to meet and make
new contacts with international trade
For further information please go to
agritechnica.com
Registration will start in September.
Geländeplan/
Campus & Career
Map
of Fairgrounds
Training. Jobs. Science.
More and more companies and agricultural businesses are having problems
finding suitable staff. The agricultural industry is forecast to have skills shortages
intensify in the future. For this reason it is
vital that the industry communicates its
opportunities to the public and promotes
itself as an employer.
So this year, for the first time, AGRITECHNICA sees a special area dedicated
to such issues as jobs, further training and
careers, as well as science and research.
This 'Campus & Career' space provides
a central point of contact for visitors
seeking advice on careers in agriculture
and the agricultural machinery industry.
The point of contact aims to appeal to
newcomers to the industry by answering
questions such as “what training opportunities and careers are available in agriculture?” or “what makes the industry
particularly attractive?”
Alongside personnel recruitment and
training exhibitors, 'Campus & Career'
will also host established opportunities
as offered by the Young Farmers Day,
the Campus and the DLG Careers Advisory Service. In addition, universities and
research institutes participating in the
scheme will provide an overview of ongoing trials and research findings..
134 -
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ES
Complementing this offering, the
'Campus & Career' stand also features a
stage, a red sofa and an activity platform
where visitors can enjoy a fascinating
range of informative events.
13
Nathalie Joest
Tel.: +49 69 24788-215
n.joest@DLG.org
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26
27
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22
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Campus & Career
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& Career
Campus
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SOUÜD 1
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9
dlg trend monitor europE
DLG Trend monitor
europE
Varying expectations: investment confidence in agriculture on a downward
trend but still at a high level.
Farmers in Europe have different expectations of how their business will
perform in the next twelve months.
While operators in Germany and the
UK expect business as usual, Polish
farmers are less optimistic. Meanwhile, farmers in France are taking a
much more optimistic view.
Stability in Germany and the
UK, slowdown in Poland,
buoyancy in France
high level of grain prices, at least for
non-bulk deliveries. Milk producers are less confident about the next
twelve months. Currently, strong exports due to the weak euro are holding up prices, but the global glut in
milk supplies means minimal price
movement. A recovery in milk prices is not expected before the end of
the year. Expectations of pig farmers
for the next twelve months are also
down on autumn 2014.
Arable farmers as well as milk and
pig producers in Poland are less optimistic about business prospects
for the next twelve months. African
swine fever and the continuing import ban imposed by Russia have depressed the current mood and business expectations for the next twelve
months. Farmers in all sectors of
production are forecasting minimal
movement in their markets and a potentially volatile economic situation.
The farming sector will develop at
different speeds in the next twelve
months (Fig 1). Farmers in Germany
do not expect any changes compared with autumn 2014. Arable
farmers expect business to remain
stable because, despite the bumper
harvest of 2014, the brisk export
market has supported prices. Although prices are expected to remain under pressure during the
current year, contracts offer the opportunity to fix the unexpectedly
Farmers who were surveyed in the
UK also have varying expectations.
While arable farmers and milk producers are less optimistic about their
business, pig farmers gave a more
positive response. In contrast to the
prices in many parts of the EU, pig
prices in the UK have held steady
at a high level of around €1.70/kg
despite noticeable downwards pressure. Farmers expect stable prices in
the coming months and thus profitable business.
Contrary to the trend in the aforementioned countries, business prospects in France are looking much
brighter. In recent weeks, the French
farmers once again began exporting grain, which has pushed producer prices into positive territory.
Milk producers are expecting more
favourable performance than they
were in autumn 2014. The end of
the milk quota system has opened
up new scope for development since
31st March, before which date only
Figure 1: Expectations of business development
Very good
2.0
2.5
3.0
3.5

Very poor
14
Germany

France
Au
20 tum
14 n
Sp
20 rin
14 g
Au
20 tum
13 n
Au
20 tum
12 n
Au
20 tum
11 n
Au
20 tum
10 n
Au
20 tum
09 n
Au
20 tum
08 n
Au
20 tum
07 n
4.0
Au
20 tum
06 n
4.0

UK

Poland
Spring 2006 - spring 2015, average values; N = Valid cases; facilitated; only one answer possible.
dlg trend monitor europE
limited transfer of quotas between
regions was possible. Producers are
also expecting an increase in prices.
Figure 2: Willingness to invest in Europe
60%
Less appetite for investment in
Germany, the UK and Poland,
more in France
Investment confidence in Germany has declined from 51% to 46%
since the autumn 2014 survey. Arable farmers (-5%) and pig producers (-3%) in particular are displaying
more reluctance to invest during the
next twelve months (Fig 2). For those
farmers who are investing, the main
focus is on optimization of current
production, since growth at individual producer level is being made
harder by the sharp rise in field management costs and legal compliance
costs. The willingness of milk producers to invest is holding fairly steady
at 53% compared to 54% in autumn
2014. Dairy farmers want to increase
productivity in the barn and in fodder production and to use their operational capacities more efficiently.
In the UK, the propensity to invest has declined by 7% compared
to autumn 2014. Currently, 48% of
the farmers surveyed are planning
some form of investment in the next
twelve months. The figure among arable farmers is significantly lower.
Whereas 57% of respondents in autumn 2014 intended to invest, the latest survey reveals that this figure has
now gone down to 47%. Although
milk producers also plan to invest
less, the proportion still remains relatively high at 55% compared with
more than 63% in autumn 2014. Pig
farmers are more enthusiastic about
investing, with spending forecast to
increase by an impressive 12% to
63%. The above-average price for
pork compared to the rest of the EU
taken together with stable business
prospects is bolstering the willingness to invest.
50%
55%
51%
51%
46%
46%
48%
 Autumn 2014
 Spring 2014
40%
30%
21%
20%
14%
10%
0%
Germany
Poland
UK
France
Autumn 2014 and spring 2015, data in percentages; facilitated; only one answer possible.
In Poland, investment confidence
has declined slightly but remains at
a high level, with 46% of Polish arable farmers (-4% compared to autumn 2014), 50% of dairy farmers
(-6%) and 47% of pig farmers (-2%)
looking to invest during the coming
twelve months. They aim to focus
on expanding their core businesses.
Polish farmers will thus be continuing along the route of expansion and
modernization.
The situation in France is characterized by a modest recovery in investment activity: whereas only 14%
of farm owners were willing to invest
in autumn 2014, the latest survey
shows that this has gone up to 21%.
While the propensity of pig farmers
to invest has gone down by 4% to
20%, the investment confidence of
arable farmers has increased by 6%
to 15% and of dairy farmer by 8%
to 29%. The end of the milk quota
system has opened up new opportunities for business development now
that the transfer of delivery rights between regions is no longer severely
restricted.
Dr Achim Schaffner
Tel.: +49 69 24788-321
a.schaffner@DLG.org
Conclusion
The results show the widening differences between European markets
in terms of opportunities for development. Whereas farmers in Germany and the UK are focusing on the optimization of production, farmers in Poland are thinking primarily of opportunities for expansion.
Further information available at www.DLG.org/trendmonitor
15
The European used tractor
market
The used machinery market for
tractors in Germany and Europe
is subject to a wide range of external factors, including some that are
politically motivated and some that
are determined by the manufacturer
or national government. Hence, the
economic implications are not always predictable. For this reason,
it is important to conduct regular
in-depth market surveys. An export
analysis carried out by LandBauTechnik, the German Agricultural and
Construction Machinery Association,
showed that the Netherlands, Spain
and Greece import from Germany
considerably more tractors of certain
power classes than would actually be
justified by the needs of their domestic markets. From Spain, the surplus
was mainly shipped on to North Africa, Central and South America, and
from Greece to the Middle East. In
the case of the Netherlands, the extra
machines often went on to Poland, a
somewhat surprising though not inexplicable finding.
The international second-hand machinery market has been somewhat
16
obscured until now. It takes great effort to obtain a complete overview of
the prices commanded by different
brands by power bracket and age.
There have recently been a number of
interesting approaches to making this
aspect of the market more transparent.
The Information Centre for the Used
Machinery Trade in Hall 2 provides
practical assistance in this regard.
Why is this important?
A statistically reliable and current
source of information is the recent
Gebrauchtmaschinenreport
Traktoren zu den Jahren 2010 bis 2014
(Used Machinery Report: Tractors
2010 - 2014).
• which machines sell best in which
country,
• which is the best European country for buying or selling compact or
high-horsepower tractors,
• or which brands are most popular
on the wholesale markets and how
many hours’ service they put in,
Published by Lectura, the leading provider of data, reviews and
statistics on machinery, this report
contains information about almost
120,000 used tractors which were
put up for sale over a period of five
years in countries all across Europe.
Based on this wealth of data from a
variety of online and offline forums
and auctions, the report analyzes the
European market by dividing it into
four horsepower classes.
Until now, agricultural machinery
dealers have known their regional
market inside out; furthermore, they
have rarely had to search according
to machine, make, age, operational
hours or price.
So if you want to know
you will find the corresponding
reviews and statistics in the used
tractor report published by Lectura.
You will find two spreads on the
right-hand side.
Case IH
12,94
15.184
New Hollan
12,60
14.790
MARKET ANALYSIS: USED
TRACTORS
7,87%
CLAAS
8,69
10.197
Fendt
8,63
10.133
Deutz-Fahr
6,48
7.608
Manufacturer overview 2010 – 2014
31,82%
Renault
4,99
5.854
6,48% SAME
2,55
2.993
This graph shows used tractors of all power classes. These are machines that were
offered for sale as1,86
second-hand
tractors
Mc
Cormick
2.188
8,63%
in the developed markets of Europe between the years 2010 and 2014. The Steyr
survey covered 117,276
1,57 machines,
1.847which
12,94%
were ranked by brand in the following order:
8,69%
Other
7,87
9.236
12,60%
John Deere, Case IH, New Holland,
Claas, Fendt, Deutz-Fahr, Renault, Same,
McCormick, Steyr (these manufacturers account for over 90% of the market).
31.82%
40,000
31.82% / 37,346 pcs
12.94% / 15,184 pcs
12.60% / 14,790 pcs
8.69% / 10,197 pcs
8.63% / 10,133 pcs
6.48% / 7,608 pcs
4.99% / 5,854 pcs
2.55% / 2,993 pcs
1.86% / 2,188 pcs
1.57% / 1,847 pcs
7.87% / 9,236 pcs
30,000
6.48%
8.63%
8.69%
12.94%
12.60%
9,236
1,847
2,188
2,993
0
5,854
7,608
10,133
10,197
10,000
14,790
20,000
15,184
John Deere
Case IH
New Holland
CLAAS
Fendt
Deutz-Fahr
Renault
SAME
McCormick
Steyr
Other
37,346











7.87%
Lectura GmbH
report.lectura.de
Price history for used tractors 2010 - 2014
This graph shows the quarterly price development of used tractors up to a lifetime of 15 years, divided into four age
brackets. The list price of the relevant model is given as a reference. The graph shows all power classes for all of Europe.
0.80
0.65
0.50
0.35

0-2


6 - 10

11 - 15

-0
4
14
-0
3
20
20
14
-0
2
20
14
-0
1
20
14
-0
4
13
-0
3
3-5
20
20
13
-0
2
20
13
-0
1
13
-0
4
AGE / YEARS
20
20
12
-0
3
12
-0
2
20
12
-0
1
20
12
-0
4
20
11
-0
3
20
11
-0
2
20
20
11
-0
1
20
11
-0
4
10
-0
3
20
10
-0
2
20
10
20
20
10
-0
1
0.20
BENCHMARK
17
Photo: WorldSkills Germany / Jörg Wehrmann
EUROSKILLS
From Kammersieger to European champion
Exciting and challenging professional contests for the agricultural machinery sector.
Competitions to identify the best
exponents of their profession have
certain similarities with the Olympic
Games: just like elite athletes, top
professionals have to go through a
marathon qualifying process. In Germany, contestants vie with each other at chamber (Kammer), regional
and national level before being entered for the EuroSkills finals. A respectable result in the training or apprenticeship examination is a sound
basis. In the case of German contestants, this is at least the secondhighest grade (Gut = good), otherwise the chances of progressing any
further in the competition are slim.
It is actually quite an achievement
to be selected as the best among 50
to 2,000 of your peer group who are
taking these professional exams at
the same time.
18
EuroSkills is the European Championship for professionals. This is
where the best of each professional
group drawn from at least six European countries compete against
each other. In the 2014 agricultural
machinery event, they came from
Austria, Switzerland, Germany, the
Netherlands, Denmark, France, Sweden and Hungary. Contestants have
usually had to take a similar route
via regional heats, but in smaller
countries they are often put forward
by selection committees. Unlike the
Olympics, all the people who enter
for this competition are amateurs,
and indeed that is the intention.
are a spectator sport and a unique
experience for all participants in
the true Olympic spirit. There is also
plenty of public interest: French colleagues claim that 40,000 mainly
younger visitors watched the approximately 60 professional events; two
years before that in Spa, the crowds
were similar in size and there was
daily TV coverage. EuroSkills is career guidance on a grand scale and
And unlike the national competitions which – in Germany at least –
generally take place behind closed
doors, the biennial EuroSkills events
for all participants a mega experience in which they have to summon
great reserves of mental strength. This
is confirmed by Daniel Patzelt who
Europe’s finest are
pitted against each
other at EuroSkills
INTERNATIONAL PROFESSIONAL CHAMPIONSHIPS
represented Germany last time: “I arrived in Lille with mixed feelings but
have to say that the whole thing will
always remain in my memory as a
great experience. That would have
been true even if hadn’t won.”
Thorough preparation
It is of course necessary to prepare for the contest. For example, all
forty members of the Team Germany
squad coming from different professional backgrounds get together three
months beforehand and size each
other up while the team management
and coaches tell them what to expect
during the three days of competition.
Everything is planned with military
precision. About two months before
the event, the relevant organizer – in
the case of agricultural machinery,
that is obviously CLIMMAR – draws
up a shortlist of the machines that
the contestants will operate in sequence. There are specialists referred
to as ‘coaches’. Each contestant has a
coach from his or her country who is
involved in setting the tasks and who
looks after his or her own entrant. The
coach is the only person with whom
the contestant may discuss technical
matters during the competition. It is
now up to the national team consisting of contestant and coach to familiarize themselves with the types
of machinery that appear on the list.
However, any preparation of a more
intensive nature is prohibited by the
rules. In contrast to the WorldSkills
contest, for which several years of
special training is not uncommon,
especially in Southeast Asian countries, EuroSkills continues to cherish
and uphold its amateur status.
The field of contestants at the last EuroSkills in October 2014 in the northern French city of Lille was seven.
Due to outstanding performances
from Daniel Patzelt of Germany and
Giel Buijs from the Netherlands, two
gold medals were awarded, with bronze going to
Benjamin Schmid from
Austria.
A biennial event
EuroSkills is held every
two years, which is particularly unfortunate for
the people who win national championships in
one of the alternate years,
because each country is
allowed to send only one
representative. The next
EuroSkills will be held in
the week of 30th November to 4th December 2016
in Gothenburg, Sweden.
Even for non contestants,
this is a must-see event!
Winners of the European awards
2008 – 2014
2008 (Aarberg, CH)
Gold: Tobias Fürst (CH)
Silver: Anthony Halbout (F)
Bronze:Sebastian Bartsch (D)
2010 (Biddinghuizen, NL)
Gold: Gosse Koerts (NL)
Silver: Benjamin Wuthrich (CH)
Bronze:Jonathan Brodbeck (D)
2012 (Spa Francorchamps, B)
Gold: Helmut Scheidl (A)
Silver: Stefan Habegger (CH)
Bronze:Michel van de Loo (NL)
2014 (Lille, F)
Gold: Daniel Patzelt (D)
Gold: Giel Buijs (NL)
Bronze:Benjamin Schmid (A)
National-level competition
in Germany:
Dipl.-Ing. Ulrich Beckschulte
Tel.: +49 201 89624-22
ulrich.beckschulte@landbautechnik.de
Responsible for EuroSkills at CLIMMAR:
Gilbert Daverdisse,
Tel.: +33 1 53628718
gilbert.daverdisse@Sedima.fr
How is the competition organized?
EuroSkills is a biennial Olympic-style
event staged over several days and
hosted by a major European city. To
qualify, a contestant must be the national champion of his or her country.
In Germany, contestants must first successfully complete their training and
achieve the best grade in their guild or
local chamber of trade and commerce
exam to take the title of Kammersieger. They then go on to compete at regional level for the Landessieger title.
The regional winners are then invited
to an annual master class some time
during October. In a one-day competition, the top three are chosen at national level, with all other entrants being
classed as equal fourth. Every two
years, the national winner is entered
for EuroSkills. The last such event was
held in 2014 in Lille (France) and the
next is scheduled for the week of 30th
November to 4th December 2016 in
Gothenburg (Sweden).
19
Authorized dealers’ satisfaction
with their tractor brand
The DSI – a tool which helps to forge genuine partnerships with manufacturers.
If dealers are satisfied with their
product, they will be far more successful at selling it. There is a close
correlation between brand satisfaction and sales success in many industries. CLIMMAR, the European
umbrella organization for national
agricultural machinery associations
and their member companies, first
set the ball rolling in 2008 when
six of its 16 associations conducted
a survey in their home countries.
Originating in France and translated
from French into the individual languages, the survey used identical
wording in all countries. The national results were then compiled by
CLIMMAR at European level.
Given that decisions in manufacturing companies tend no longer to
be taken at national level but rather at
European or even global level, CLIMMAR felt it was important that the
results of the survey provided dealers with a tool that enabled them to
assess the quality of the partnership
between dealers and manufacturers:
the Dealer Satisfaction Index (DSI).
20
The questions, formulated in the
spirit of mutual cooperation, are designed to provide statistically reliable
statements about how well or poorly
a particular manufacturer scores from
a marketing perspective. The DSI can
be regarded as an affordable development tool which enables tractor manufacturers to shape their marketing
policies, and one that operates both
at national and international level
since it enables comparisons to be
made between individual countries.
It is important to bear in mind that in
giving their opinion, dealers are not
rating the product which they sell,
but are enabling a statement to be
made about the quality of the manufacturer‘s relationship with its various
dealers.
Although the survey has grown and
some aspects have been added since it
was introduced in 2008, but its structure and the questions have remained
identical in all languages. The number
of respondents has steadily increased
and several CLIMMAR member states
have extended the survey to include
further industries, for instance in Germany it now covers also power tools
and in the Netherlands livestock and
milking equipment. The results of the
survey always generate a great deal
of interest. They are evaluated by the
brand’s national representatives from
trade and industry, asking: “How can
we work together to improve?” In
many countries the DSI is virtually the
only tool to get into contact with the
manufacturer to achieve this.
At present the DSI survey is routinely conducted in Germany, Belgium,
Denmark, France, the Netherlands,
Poland, the UK and Switzerland.
Over 1,200 authorized dealers representing around 15 tractor brands took
part in the summer 2004 survey. The
most recent European results were
presented at the CLIMMAR congress
in Stockholm, which ran from 15 to
18 October 2015. In general, access
to the individual national results is
exclusively reserved to the relevant
member associations – so for instance
the German agricultural machinery
and construction association (Land-
DSI SURVEY
BauTechnik-Bundesverband) always
presents the previous year’s results
at their January conference where it
awards certificates of achievement to
the 12 manufacturers rated.
Presently the survey is composed of
14 different sections, numbered I to
XIV, each listing about five questions.
We have compiled the results of some
of these questions and how they developed through the period between
2011 and 2014. A score of 20 indicates maximum satisfaction (school
mark ‘A’), whilst zero denotes maximum dissatisfaction (school mark ‘F’).
SE.DI.MA for CLIMMAR,
Anne Fradier
Tel.: +33 (1) 5362 - 8700,
anne.fradier@sedima.fr
Satisfaction with the manufacturer‘s image in the agricultural industry
20.0
18.0
16.0
14.0
12.0
10.0

Case I.H

Claas

Deutz

Fendt

John Deere

Kubota

Massey-Ferguson

Mc Cormick

New Holland

Same

Valtra
15.0

Case I.H
14.0

Claas
13.0

Deutz
12.0

Fendt

John Deere

Kubota

9.0
Massey-Ferguson

Mc Cormick
8.0

New Holland
8.0
2011
2012
2013
2014
Satisfaction with profitability
11.0
10.0
7.0

Same
6.0

Valtra

Case I.H

Claas

Deutz

Fendt

John Deere

Kubota

Massey-Ferguson

Mc Cormick

New Holland

Same

Valtra
2011
2012
2013
2014
Overall result
15.5
14.5
13.5
12.5
11.5
10.5
9.5
2011
2012
2013
2014
21
IMPORTANT INFORMATION FOR VISITORS
Organizer
DLG e.V.
Tickets
Day ticket
Valid for one day from 10 to 14/11/2015
24 EUR
Two-day ticket
Valid for two days from 10 to 14/11/2015
36 EUR
Season ticket
Valid for the whole period from 10 to 14/11/2015
60 EUR
Preview Day ticket
Valid on 8 or 9 November 2015
75 EUR
Students/pensioners/disabled visitors
13 EUR
NEW
NEW
Children up to age of 12
accompanied by adults
free admission
DLG Members
Free admission on presentation of the DLG Membership Card
as of the second Preview Day, from 9 to 14/11/2015
free admission
Voucher for free day ticket
If you received a voucher, you can register online at agritechnica.com
to convert it into a one-day ticket.
free admission
Hotel service
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Tel:
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E-Mail: info@hanno-fair.de, Web: www.at.hanno-fair.com
or
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E-Mail: hotels@hannover-tourismus.de, Web: hannover.de/hotels/agritechnica
Travel partners
In many countries we have partners who will be happy to help you with your travel arrangements. As required they can find an accommodation, organize the journey, or answer any
questions you may have in your own language.
You can find a list of available partners at agritechnica.com/travelagencies.html
Travel by car
You can reach the Exhibition Grounds directly via autobahn/motorway A2 and A7 and then
A37 and the Messeschnellweg (exhibition expressway, B3/B6).
In order to improve the air quality and reduce exhaust emission burdens, ever more German
cities - including Hanover – are introducing Emission Zones indicated by signs (“Umweltzone”). Only vehicles bearing an official permit sticker may enter these zones. The Exhibition Grounds are located outside Hanover’s Emission Zone. However, for many parts of the
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Travel by rail
Selected regional and long-distance trains will also include an extra stop directly at the
Exhibition Grounds in Hanover/Messe Laatzen. Travel times will be published on the rail
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You can reach the Exhibition Grounds by public transport from Hanover city centre by
taking the suburban train (Stadtbahn) U8 or U18.
Travel by plane
You can reach Hanover by air using domestic or international scheduled or charter flights.
During the exhibition an exclusive AGRITECHNICA Shuttle Service will be operated for you.
For detailed information, please visit agritechnica.com/airport_and_distances.html
Further information for visitors
DLG Service GmbH
Eschborner Landstr. 122, 60489 Frankfurt am Main, Germany
Tel.: +49 69 24788-265, Fax: +49 69 24788-113, E-mail: expo@DLG.org
22
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The voucher can only be converted into a one-day ticket after online registration.
Please inform your customers accordingly.
GUTSCHEIN für eine Tageskarte
VOUCHER for a one-day ticket
10 – 14 November 2015
Hanover, Germany
Es lädt Sie ein / You are invited by:
BITTE BEACHTEN SIE!
chtigt
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ittsEintr
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e.
Mess
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itt
nicht zum Zutr
her
karte erhalten Sie erst nach erfolgreic
Online-Registrierung.
Exhibitor
stamp
PLEASE NOTE!
t access
This is not a ticket and does not gran
ticket
your
ive
rece
You
ds.
roun
to the Fairg
n.
tratio
regis
e
onlin
your
after completing
Organizer
So lösen Sie diesen Gu
tschein ein:
How to redeem this vo
ucher:
GUTSCHEIN für eine Tag
VOUCHER for a one-da
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Eingabe Ihres Gutsche
incodes auf der Webseite
.
Enter your Voucher-Cod
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invited by:
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registration
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or
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Barcode
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Anyone who has registered and pre-printed their ticket or has it stored on a mobile
device is entitled to use the Green Line which gives faster admission to the trade fair
2015 AGRITECHNICA Exhibitors’ Catalogue
The official 2015 AGRITECHNICA Exhibitors’ Catalogue will be published in mid-October.
Pre-order your copy for only €7.00 plus postage and packing.
Fax:
+49 69 24788-480
E-mail:dlg-verlag@vertriebsunion.de
Web:dlg-verlag.de
23
Hanover Fairgrounds
12
F
9,
C
13,
WEST 1
WEST 2
WEST 1
y
P
A
AGRITECHNICA PLAZA:
G
A
B
E
B Historical Agricultural Machinery (P34)
A DLG Stand
International Visitors' Lounge (P32)
Campus & Career (P33 + P35)
B
C
E
G
NORTH 3
EAST 2
EAST
2
D
SOUTH 1
D
H
35
EAST 3
Tractors
F F
WEST 3
WEST 3
4, 6, 7
21
2
Transport and Loading Technology
E E
Fruit, Vegetables, Special crops, Irrigation
AA
CC
Used Machinery
Trade,Harvester
Dealer Center,
Combine
Workshop Live
BB
GG
3, 4, 5, 7, 9, 13, 20
24, 25, 27
15
Harvesting Technology
Agricultural Electronics and Software
WEST 2
WEST 2
TransportOrganic
and Loading
Technology
Fertilisation
Combine Harvester
Harvesting Technology
Organic Fertilisation
F
E
C DLG Forestry + Wood Info Centre
EAST 3
Special „Major Crops Worldwide“+ Forum
SOUTH 1
International
Dealer
and
Service
Centre
Dealer
and
Service
Centre
D DInternational
Special
„Smart
Farming
Digital
Cropping“
E ESpecial „Smart Farming - Digital Cropping“
+ Forum
+ Forum
SOUTH 1
SOUTH 1
Special
„Major
Crops
Worldwide“+
Forum
„Major
Crops
Worldwide“+
Forum
F FSpecial
Special
„Systems
&
Components“
+
Forum
G
DLG
Forestry
+ Wood
Info
Centre
Forestry
+ Wood
Info
Centre
C CDLG
Forestry and Municipal
Technology
Forestry
Open-Air
Area
Forestry
Open-Air
Area
Fruit, Vegetables, Special crops, Irrigation
AGRITECHNICA PLAZA:
DLG Stand
A ADLG Stand
International
Visitors'
Lounge
(P32)
International
Visitors'
Lounge
(P32)
Campus
& Career
(P33
+ P35)
Campus
& Career
(P33
+ P35)
Historical
Agricultural
Machinery
(P34)
Agricultural
Machinery
(P34)
B BHistorical
15, 16, 17
18, 23 and Software
Agricultural Electronics
Systems & Components
Energy
Used Machinery Trade,
Dealer
Center,
Area
Forestry +
Open-Air Area +
AGRITECHNICA Plaza
P 32 – P 35
Workshop Live
AGRITECHNICA PLAZA:
WEST 1
WEST 1
Special „Smart Farming - Digital Cropping“
+ Forum
D International Dealer and Service Centre
EAST 3
EAST 3
HH
Pr
1
H
26
Are
21
2
15
4,
3, 4,
24,
21,
9
3,
Mineral Fertilisation
DD
EAST 2
EAST 2
8,
9
8, 9, 11, 12
3, 4, 5, 7, 9, 13, 20
NORTH 1
NORTH 1
NORTH 3
NORTH 3
21, 22 , 23
Tillage and Crop Management
Mineral Fertilisation
Tillage and Crop Management
20Tractors
NORTH 2
NORTH 2
NORTH 2
Open-Air
26 + Forestry Open-Air
Forestry and Municipal Technology
Area
20
NORTH 1
NORTH 3
H
Open-Air
17
F
NORTH 1
13,
restry
WEST 2
WEST 3
9,
27
3
,
7,
WEST 3
NORTH 2
Preview Days 8/9 November
Hanover Fairgrounds
Preview Days 8/9 November
AGRITECHNICA
2015 2015
AGRITECHNICA
2015
10 – 14 November
Previewof
Days
8/9 November
Key10Areas
Areas
ofthe
the
TradeFair
Fair
Key
Trade
– 14 November 2015
PLAN OF KEY AREAS
Where
Key Areas– of
the Tradecan
Fair I find what?
AGRITECHNICA 2015
Key Areas of AGRITECHNICA
the Trade 2015
Fair
8 – 14 November 2015, Hanover, Germany