media kit 2015

Transcription

media kit 2015

Vietnam
media kit 2015
Overview
The Forbes Brand
One Powerful Brand. Since 1917, Forbes
has stood, unwavering, for one overriding
principle: the unshakable belief in the power
of free enterprise.
Our mission has also been clear and
unchanging: to provide insights and
information that ensure the success of those
who tap into Forbes.
www.for be sv i e tn a m.com
Overview
Forbes’ Presence
Forbes is the world’s leading local, global
business media platform, with operations in
over 30 countries throughout the world.
Forbes delivers information in ways that suit
our audience’s needs—at any given time of day,
week or year—through our portfolio of Forbes
brand properties.
Forbes provides the ultimate opportunity for
advertisers to align their brand with the world’s
biggest and most important companies, and the
CEOs and entrepreneurs behind their success.
Influencing the influencers
in over 30 countries
across the globe
Overview
Forbes Brand Footprint in Asia
Forbes Asia
Circulation: 80,000 copies
Forbes Asia debuted on September 5, 2005. This English language publication of Forbes
for the Asia Pacific region has expanded Forbes’ already substantial presence in Asia.
Forbes Local Editions in Asia
Forbes local editions enable advertisers to connect with key decision makers in
the most essential global markets. Delivering the same distinctive, predictive and
preemptive editorial style that has been the trademark of Forbes, each edition
features select editorial from Forbes along with original, local business news and
commentaries.
2003
Forbes China (19 issues)
• Circulation: 176,895
• Language: Chinese
Forbes Korea (Monthly)
• Language: Korean
2010
2009
2003
Forbes India (Fortnightly)
• Language: English
Forbes Indonesia (Monthly)
• Language: English
2013
Forbes Thailand (Monthly)
• Language: Thai
2014
6/2013
Forbes vietnam (Monthly)
• Language: Vietnamese
Forbes Japan (Monthly)
• Language: Japanese
2014
Forbes Mongolia (Monthly)
• Language: Mongolian
Overview
Forbes Vietnam
About the magazine
• Launch: 24/6/2013 • Circulation: 25,000
• Language: Vietnamese • Frequency: Monthly
Forbes Vietnam is committed to providing world-class
business news and insight to Vietnam’s business leaders,
entrepreneurs and corporate executives.
Forbes Vietnam is comprised of Vietnam’s leading
business journalists and thinkers, and supported by
regional and international journalists.
Forbes Vietnam will enable advertisers to connect with
key decision makers in one of Asia’s most promising
emerging markets.
Overview
Forbes Vietnam Distribution
• 3000 VVIPs, VIPs hand-delivered ( Forbes
Vietnam network, premium and private banking
clients of leading banks, Saigon Golf Association
members, business leaders in Forbes Vietnam’s
network )
• Business Lounge, C- Class of Vietnam Airlines.
• Five-star luxury hotels, resorts, golf courses
across Vietnam.
• Grade A office buildings & luxury apartments
• Selected F&B outlets across Vietnam
• Traditional channels such as bookstores,
newsstands and subscription.
Editorial
Best of Both Worlds
50-60%
Vietnam Focused
40-50%
Regional & Global Focused
Vietnam Features
• • • • Vietnam Richest List
Vietnam’s Best Businesses
Vietnam’s Businessperson of the Year
Vietnam’s Most Powerful
Businesswoman
• Vietnam’s Heroes of Philanthropy
Global Features
• World’s Billionaire List
• Forbes Global 2000 – The World’s
Leading Companies
• Celebrity 100
• Forbes 400: the Richest People in
America
• Global Innovators
Regional Features
• Asia’s Power Business Women
• Asia’s Heroes of Philanthropy
• Rich Lists: Taiwan, China, Philippines,
Singapore, China, India, Indonesia
• FAB 50: The 50 largest publicly listed
companies in Asia Pacific
• Best Under A Billion: 200 best small
and midsized companies in Asia Pacific
Vietnam
print
Editorial Calendar
Overview
Issue
Editorial Theme
Publishing
Date
January
- 2014 Business Story of the Year
- Top 10 business events of 2014
- Indonesia Rich List
- Investment Guide
December 29 December 8
December 15
February
- Tet issue – Vietnam 30 Under 30 List
- Hong Kong Rich List
- US 30 Under 30
February 02
January 12
January 19
March
- Most successful Vietnamese Businesswomen
- Most Promising Companies
- Australia Rich List
March 2
February 2
February 9
April
- Vietnam - US 20 Years of Business Relations
- The World Billionaire List
- Malaysian Rich List
March 30
March 9
March 16
May
- Japan - Vietnam’s Business and Investment
- Japan Rich List
- Midas/ Innovation
May 4
April 13
April 20
June
- 50 Best Vietnamese Listed Companies
- Global 2000
- The World Biggest Public Companies
- Korea Rich list
June 1
May 11
May 18
Booking
Deadline
Material
Deadline
Editorial Calendar
Overview
Issue
Editorial Theme
Publishing
Date
Booking
Deadline
Material
Deadline
July
- Philanthropy and CSR in Vietnam
- Investment Guide I
- Thailand Rich List
June 29
June 8
June 15
August
- Vietnam’s Banking Sector
- Top 100 Celebrity/ Entertainment Business in VN
- Taiwan Rich List
August 3
July 13
July 20
September
- Investment in Education
- Top Colleges in the US
- Fabulous 50 Companies in Asia
- Singapore Rich List
August 31
August 10
August 17
October
- FDI and growth of Supporting Industries in VN
- Best Under a Billion
- Philippines Rich List
September 28 September 7
September 14
November
- Forbes 400: Richest People in the US
- Real Estate in Vietnam
- India Rich List
November 2
October 19
December
- Travel Issue
- Most Powerful People
- China Rich List
November 30 November 9
January 2016
- Business People of the Year 2015
- Investment Guide
January 4
October 12
November 16
December 14 December 21
Overview
powerhouse
issue
February: Vietnam 30 Under 30 List
Compiled for the first time in Vietnam, this list highlights 30 most talented young people under 30 year old in
different fields, with a focus on entrepreneurship among young people. The list, released in February, is a highlight
this year for Forbes Vietnam.
March: Most successful Vietnamese Businesswomen
For the third time, Forbes Vietnam devotes an issues on women in business and women leaderships, their roles and
their success. This year’s list will focus on young women executives in business.
June: 50 Best Listed companies in Vietnam
The list of 50 Best Listed companies in the Vietnamese stock exchange honored companies with best performance,
showing consistent growth in sales and profits in there consecutive years, benefit shareholders, and with potential
for sustainable growth in the future.
July: Philanthropy and CSR in Vietnam
Forbes Vietnam highlights top philanthropists and ways for businesses to make impact to society.
August: Vietnam’s Banking Sector
An in-depth issue on the state of the banking sector in Vietnam after three years of restructuring; with a list of
most powerful bankers.
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Overview
Open
4 Insertions
(10% discount)
8 Insertions
(15% discount)
12 Insertions
(20% discount)
1 Page
5,000 USD
4,500 USD
4,250 USD
4,000 USD
⅔ Page
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½ Page
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2nd Cover Spread
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2nd Double Page Spread
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PR Single Page
PR Double Page
ad specifications
Full Page
Trim size
204 x 267 mm
Full Page
with bleed
210 x 273 mm
Full Page
live area
184 x 247 mm
1/2 Page Horizontal
trim: 204 x 133 mm
bleed: 210 x 136 mm
live: 184 x 124 mm
1/2 Page Vertical
trim: 98 x 267 mm
bleed: 104 x 273 mm
live: 89 x 250 mm
1/3 Page Horizontal
trim: 204 x 88 mm
bleed: 207 x 91 mm
live: 184 x 80 mm
1/3 Page Vertical
trim: 65 x 270 mm
bleed: 68 x 273 mm
live: 58 x 247 mm
Production Specifications
• trim size:
• bleed size: 204 x 267 mm
210 x 273 mm
Digital Ad Requirements
Double Page Horizontal
trim size
408 x 267 mm
with bleed
414 x 273 mm
live area
388 x 247 mm
For best reproduction, materials
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Creative ads
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Specifications
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4
20
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mm
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of printing (offset),
minimum size used in
layout is 5pt; avoid to use
4-colour black font, use
100%K (Black) instead
204 mm
Inside Gatefold
Specifications
• Trim Size:
204 x 408 x 204 x 267 mm
204 mm
408 mm
• With Bleed:
204 mm
• For file layout: If it is
unable to convert all the
text to outline (convert to
curve), copy separately
all the fonts used in that
layout . For *.Al, *.EPS, if
image is not embedded
in the layout, copy
separately the image
• Email attachments should
not exceed 25MB.
• 210 x 414 x 210 x 273 mm
• Otherwise, the file can
be uploaded into http://
www.hotfile.com for our
downloading
“ Price per request”
cover
Overview
wrap
Forbes Vietnam is a leading provider of cover
wrap advertising in Vietnam
Provide most effective B2B and POC marketing
program, a high impact advertising solution
Your ad message is wrapped around a
Vietnam’s leading business journalists
Cover wrap can be combined with magazine
bulk sales at discounted price.
Production Specifications
• trim size:
• bleed size: 408 x 267 mm
414 x 273 mm
trim size
408 x 267 mm
with bleed
414 x 273 mm
live area
388 x 247 mm
advertorial/
Overview
pr
Amplify your visibility, products and services even more effectively by placing PR articles in Forbes Vietnam
CEO interviews
Product intro
Event
Vietnam
EVENTS 2015
EVENTS
What are Forbes events
Forbes Vietnam Dinner Series
Forbes Vietnam 30 Under 30 Summit
Business Forum
Best Vietnamese Listed Company Award
Forbes Vietnam 2015 Golf Tournament
EVENTS
Proposed timing & locations
Date
Event
Location
Jan
Forbes Dinner Series: Business Story of the year
Ho Chi Minh
Mar
Forbes Vietnam Golf Tournament
Ho Chi Minh
April
Forbes Vietnam “30 under 30” Summit
Ho Chi Minh
June - July
2015 Forbes Vietnam Business Forum & “50 Best Vietnamese Listed
Companies” Award Ceremony
Ho Chi Minh
August
Forbes Dinner Series: Philanthropy and CSR in Vietnam
Hanoi
November
Seminar: FDI and growth of Supporting Industries in Vietnam
Ho Chi Minh
2016
Gala Dinner: Business People of the year
Ho Chi Minh
EVENTS
Why Forbes events ?
A series of marketing events for Forbes Vietnam to
become incorporated in the business community DNA
as an excellent business network, where business
knowledge is shared and opportunities created
A channel for the editorial team to develop and maintain
access to Vietnam’s powerful business figures, to
exchange information and develop insights for editorial
purpose
A bespoke platform for advertisers and sponsors to
increase brand exposure to their targeted consumers
EVENTS
Forbes Vietnam Event: Overview
Forbes Conferences bring the pages of Forbes magazine to life. They provide
an experience of total immersion into our content, entrepreneurial spirit,
prestigious community, and philosophy of business success through
lifelong relationships.
From panels led by our editors to one-on-one interviews with business
visionaries, to unique networking opportunities, attendees are enveloped
in the world of Forbes from the moment they register, culminating in
intellectual discourse of the highest caliber.
This dialogue, taking place in elegant and interesting environments, is the
essence of Forbes conferences.
Forbes Vietnam Business Forum
& “50 Best Vietnamese Listed
Companies” Award Ceremony
EVENTS
The main purpose is to create a forum where
businesspeople can discuss and exchanges information/
ideas/ perspectives about business topics that are
important to them. Each forum would have a main
theme (an attractive name) with several important topics
to be discussed in the sessions
The first annual Business Forum with the theme
“Vietnam – Fresh Opportunities” was a great success
with the attendance of more than 20 leading speakers
and 400 business leaders of international and local
companies.
Forbes Vietnam Business Forum 2015 is scheduled to
take place in June - July 2015
EVENTS
Ông Nguyễn Bảo Hoàng, Chủ tịch Công ty Truyền Thông Tương Tác phát biểu khai mạc
Diễn Đàn Kinh Doanh 2014 của Forbes Việt Nam
Đối thoại doanh nhân giữa ông Nguyễn Bảo Hoàng và tỉ phú Malaysia Vincent Tan,
chủ tịch Tập đoàn Berjaya.
Từ trái sang: Người điều phối: Ông Phạm Phú Ngọc Trai, Chủ tịch kiêm Tổng Giám Đốc; Công ty Tư Vấn Kinh doanh Hội nhập Toàn Cầu (GIBC); Bà Nguyễn Mai Thanh, Chủ tịch REE
Corp; Ông Nguyễn Xuân Thành, kinh tế gia, Giám đốc Chương trình Giảng dạy Kinh tế Fulbright; Bà Victoria Kwakwa, Giám đốc quốc gia, Ngân hàng thế giới; Bà Virginia Foote, Hội
đồng thương mại Mỹ - Việt, Chủ tịch và CEO của Bay Global Strategy; Tiến sĩ Võ Trí Thành Phó viện trưởng Viện Nghiên cứu Quản lý Kinh tế Trung ương. (Phiên thảo luận 1: Thúc
đẩy tăng trưởng kinh tế)
Phó Thủ Tướng Chính Phủ, ngài Vũ Đức Đam phát biểu tại Diễn Đàn Kinh
Doanh Forbes Việt Nam 2014, chủ đề Việt Nam – Cơ Hội Mới.
EVENTS
“50 Best Vietnamese Listed Companies”
Award Ceremony
Forbes Vietnam’s 2014 “50 Best Vietnamese Listed Companies” honors
companies with the best business and financial performances listed
in the Vietnam Stock exchange, including large, medium-sized and
small companies. To be considered, companies must have growth and
profitability within 3 consecutive years. They are evaluated on their
compounded growth in revenue, profit, return on capital and earnings
per share. These are companies that are creating jobs for workers,
bringing benefits for shareholders and investors, and contributing to the
development of the economy.
Forbes Vietnam organized its first Award Ceremony and Dinner on
October 17, 2014.
Forbes Vietnam’s 2015 “50 Best Vietnamese Listed Companies” is
scheduled to take place in June – July 2015.
EVENTS
“50 Best Vietnamese Listed Companies”
Award Ceremony
Bà Nguyễn Thị Mai Thanh, TGĐ, REE corp; Ông Lê Hùng Dũng, TGĐ, Eximbank
Bà Lê Thị Hoa, Thành viên HĐQT, Ngân hàngVietcombank; Ông Dominic Scriven,
CEO, Dragon Capital; Ông Đăng Văn Thành, Tổng Giám Đốc, Thành Thành Công
Group.
Từ trái sang Ông Nguyễn Anh Tuấn, Chủ tịch HĐQT, Công ty Cổ Phần PVI; Ông Trần
Đắc Sinh, Chủ tịch, Sở giao dịch chứng khoán Tp. HCM; Bà Nguyễn Thanh Phượng,
Chủ tịch, Công ty Cổ Phần Chứng Khoán Bản Việt; Ông Nguyễn Bảo Hoàng.
Bàn tròn lãnh đạo — Chủ Đề: Thách Thức Quản Trị Doanh Nghiệp. Toạ đàm với sự tham gia của 40 lãnh đạo cao cấp từ 50 công ty lọt vào danh sách 50 công ty niêm yết tốt nhất Việt Nam 2014 do Forbes Việt Nam bình chọn, các lãnh đạo từ một số
công ty niêm yết lớn trên thị trường, các chuyên gia trong lĩnh vực đầu tư. Thảo luận do ông Phạm Phú Ngọc Trai, cố vấn ban biên tập, Forbes Việt Nam chủ trì.
FORBES VIETNAM DINNER SERIES
EVENTS
Dinner Series Overview
Forbes Vietnam gathered the CEOs, entrepreneurs and aspiring
business executives profiled (from 20-30 guests) for an intimate
evening to network and discuss the most pertinent issues
pertaining to business, finance and wealth creation in Vietnam.
The dinners will be facilitated by Forbes Vietnam and will
occasionally include regional and international business
luminaries sourced through Forbes’s esteemed business network.
How It Works
Personal invitations sent to the individuals featured in the issue.
Format: Networking drinks, discussion and followed by sit-down
dinner.
EVENTS
Dinner Series
Bà Mai Kiều Liên, CTHĐQT Vinamilk
Ông Đỗ Duy Thái, CTHĐQT Thép Pomina
Bà Đoàn Thị Thu Thuỷ, COO, Forbes Vietnam; Ông Trần Ngọc Châu, Cố vấn ban biên
tập, Forbes Vietnam; Ông Lê Phước Vũ, CTHĐQT, Tôn Hoa Sen; Bà Đường Thu Hương,
TVHĐQT, Forbes Vietnam
Bà Tôn Nữ Thị Ninh, Phó chủ tịch Ủy ban Hòa
bình Việt Nam
Từ trái sang: Ông Phạm Phú Ngọc Trai, Cố vấn ban biên tập, Forbes Việt Nam; Ông Lê Văn Kiểm, Chủ tịch HĐQT - Tổng Giám đốc Công ty cổ phần Đầu tư và kinh doanh Golf
Long Thành; Ông Dominic Scriven, Tổng giám đốc, Công ty Quản lý quỹ Dragon Capital; Ông Don Lam, Tổng Giám Đốc, Công ty Quản lý quỹ Vina Capital.
EVENTS
Compiled for the first time in Vietnam, this list highlights 30 most
talented young people under 30 year old in different fields, with a
focus on entrepreneurship among young people.
Forbes Vietnam “30 Under 30” Summit will bring together over
1,000 members of Forbes Vietnam ‘30 Under 30’ list with business
leaders, members of start-up communities and mentors.
The Summit will include panel discussions, keynote presentations,
parties and start up contest. Forbes Vietnam will also host an
exclusive music concert featuring entertainers in ‘30 Under 30”
list.
The goal: to recognize the members of Forbes Vietnam ‘30 Under
30’ list and to create partnership that helps make a difference to
Vietnam the next 50 years
EVENTS
Date
April 2015 / Full day
Number of attendants 800-1000 guests
Target Audience
Young entrepreneurs/ Business Leaders/ Start-up community
Goal
To recognize the members of Forbes Vietnam ‘30 Under 30’ list and to create partnership
that helps make a difference to Vietnam the next 50 years
EVENTS
Event Flow
PreCampaign Event
Keynote Speaker
Panel Discussion
Contest “Best start up ideas”
The Next Great Startup
How To Manage Your
Future Millions
The participants will send their
ideas to join the contest and have
an opportunity to pitch the idea to
compete for awards
One of members of Forbes US
30 Under 30
TED style presentation
An overview on how to
manage the start up?
with the participation of
the members from 30
Under 30 list
Music Festival
Startup Showcase
The attendees will enjoy the
party with eating, drinking and
chilling with the artists and
other Summit attendees
3-4 best ideas from the contest will be
presented at the event day, then the
judge will give them the feedback and
choose the best business models.
EVENTS
General Information
Date
March 14th, 2015
Number of attendants
60-80 guests
Target Audience
Business leaders/ C-suite/ Business Owners
Goal
FVN Golf Tournament offer an opportunity
for businessmen who love golf to gather and
share their hobbies with each other while
enjoying fresh air and friendly competition
on the greens. Golfers will enjoy a fun-filled
weekend with golf contest and networking.
Agenda
7:00 – 7:30
Welcome – Car safety check
7:30 – 7:45
Opening speech
7:45 – 11.00
11.00– 11.30
Award presentation
11.30 – 13.00
Lunch ceremony
13.00 – 13.30
Car safety consultation by Bridgestone
EVENTS
Why Sponsor ?
Sponsoring Forbes Vietnam Golf tournament presents an opportunity for your companies to highlight the
commitment and support to target market. We offer your company:
• Enhanced image/ shaping of consumer perception: LUXURY – HIGH CLASS
• Increase business, consumer and VIP relations : High profile guest list
• To increase brand exposure to your targeted consumers: Directly approach your target customers and listen
to their feedbacks
Marketing & PR
EVENTS
On Forbes Vietnam
Pre-event advertisement on Forbes
Vietnam magazine
Dedicated event webpage on
Forbesvietnam.com
Floating banner on Forbesvietnam.com,
which leads to the event webpage
EVENTS
On Forbes Vietnam
Post - event photo series on Forbes Vietnam magazine
EVENTS
On Forbes Vietnam
Post - event photo series on Forbes Vietnam magazine
EVENTS
Television Coverage
EVENTS
LCD System/ Elevator Posters/ Light box
at airport
sponsorship
EVENTS
Overview
Forbes Vietnam has the unique ability to generate C-level attendance at our events, including local CEOs,
presidents, chairmen, CFOs, and COOs. Capitalize on this opportunity to get face to face with Forbes Vietnam’s
readership of business decision makers by being an event sponsor.
EVENTS
Business Forum & “Best Vietnamese
Listed Companies” Award Ceremony
Principal Partner: 650,000,000 VND (≈ 30,952 USD)
• Advertising placement: 4 Full Pages on Forbes Vietnam magazine
• 15 complimentary invitations for Sponsor’s senior executives & qualified guests
• Sponsor’s name & company logo on published material and on-site
• Opportunitiy to distribute gifts to the delegates in the conference bag
• 1 standee at the event
• 1 display booth at the event (1x1m)
• Sponsor’s website hyperlinked to conference webpage
• Access to Event’s participants list
• 2-6 Pages post event pictorial with multiple of photos of the events and sponsor’s logo
EVENTS
Main Sponsor: 500,000,000 VND (≈ 23,810 USD)
EVENTS
Co - Sponsor: 300,000,000 VND (≈ 14,286 USD)
EVENTS
F&B Sponsor: 500,000,000 VND (≈ 23,810 USD)
EVENTS
Principal partner: 315,000,000 VND (≈ 15,000 USD)
EVENTS
Main sponsor: 220,000,000 VND (≈ 10,476 USD)
• Advertising placement: 1 Full Page on Forbes Vietnam magazine
EVENTS
Co - sponsor: 120,000,000 VND (≈ 5,714 USD)
EVENTS
F&B and location sponsor: 150,000,000 VND (≈ 7,143 USD)
EVENTS
Forbes Vietnam 30 Under 30
EVENTS
EVENTS
EVENTS
F&B and location sponsor: 500,000,000 VND (≈ 23,810 USD)
EVENTS
Seminar: FDI and growth of Supporting
Industries in Vietnam
EVENTS
EVENTS
EVENTS
F&B Sponsor: 250,000,000 VND (≈ 11,905 USD)
Contacts
Sales & Marketing
Quang Dat
Head of Sales
dat.bui@forbesvietnam.com
Tan Han
Sales Manager
tan.han@forbesvietnam.com
Lien Nguyen
Sales Manager
lien.nguyen@forbesvietnam.com
Minh Le
Event Manager
Ella Nguyen
Head of Marketing
minh.le@forbesvietnam.com
ella.nguyen@forbesvietnam.com
Editorial
Lan Anh Nguyen
Executive Editor
lananh.nguyen@forbesvietnam.com
Management
Thuy Doan
Managing Director
thuy.doan@forbesvietnam.com
Vietnam
Vincom B, 72 Le Thanh Ton, District 1
Ho Chi Minh City, Viet Nam
Tel: +84 8 3936 9499
Fax: +84 8 3936 9495
Web: www.forbesvietnam.com

media kit 2015

Transcription

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