fair report

China Licensing Expo 2015
2015.10.20-22
Shanghai New International Expo Centre
Sponsor
国际授权业协会
International Licensing Industry Merchandisers’ Association (LIMA)
Organizer
上佳会展服务（上海）有限公司
WonderFun Exhibition Co., Ltd.
Supporting Media
www.chinalicensing.org
www.chinalicensingexpo.com
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General Information
General Information
As the largest professional licensing-focused exhibition in
Asia, exclusive sponsored by LIMA, China Licensing Expo is
widely recognized as the most effective highway to get into
China’s market and the perfect platform to promote brands,
develop licensing business. This is the best face to face &
B2B networking highway to connect worlds' most influential
entertainment, character, fashion, art, publishing, sport and
一线城市 34.38%
collegiate brand owners with top class consumer goods
manufacturers, licensees and retailers in mainland China.
China Licensing Expo, China Toy Expo, China Kids Expo, successfully held on 14-16 October 2014 in
Shanghai New International Exhibition Center. Covering with over 120,000sqms with 24% growth, totally
6,200 booths and 1,364 exhibitors, is now the best trade show in Asia.
Estimate status of the year 2015: 1,600+companies, 145,000sqms and 500+ press media.
Exhibitors
Cartoon & Animation
Visitors
Business Negotiations for
Sports & Lifestyle
Art & Design
Fashion
Entertainment
Licensing Agents
Manufacturers
Product Development/ Merchandising
Entertainment Production/ Broadcasting
Licensing Partnership
Wholesales
Retailers
Media
Online Games
Advertisement/PR Agents
Celebrity
Design Companies
Collegiate
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General Information
Over 650 top licensing properties attended in 2014,
covering cartoon & animation, entertainment, sports &
lifestyle and fashion etc. Top-notch global licensors
including Oriental DreamWorks, Mattel, Hasbro and
Global Brands Group are regular exhibitors to prospect
their licensing business in China.
International Cartoon & animation licensing
brands and properties:
Transformers, Barbie, Snoopy, Miffy, Ultraman, How To Train
Your Dragon, Thomas& Friends, SpongeBob SquarePants,
Attack on Titian, Kuroko No Basketball, Minion, Hello Kitty
Magic, Dora, Bleach, Gintama, Hunter Hunter, Ddung
,Sesame Street, Waybuloo, My Little Pony, Chibi Marukochan, Garfield, Doraemon, Angry Birds, The Smurfs, Paul
Frank, Tuzki, Rilakkuma, Barbapap, Shin-Chan, One
Piece, TarePanda, Popeye, Precious Moments, Teddy
Bear Collection, PopCap&Crossover, Shaun the Sheep,
Timmy Time, Detective Conan, Neon Genesis Evangelion,
Teletubbies, In The Night Garden, Wibbly Pig, 3rd and Bird etc.
Famous domestic licensing brands:
Qinsmoon, Pleasant Goat & Big Big Wolf, Balala the Fairies,
ARMOR HERO, Mole's World,
Seer, Ali the Fox, Zhuaimao, SOUL lLAND,GG Bong,
Boonie Bears, STAR CAT, The Airport Diary, Gordon's Great
Escape, Zhang Box, Hello Caicai, Datou Erzi, Dezico My
Friend etc.
Fashion & Entertainment Brands Properties:
WEE, FIFA, World Cup 2014, UEFA, Manchester, Barcelona,
Juventus, AC Milan, America Highway 66, Cbeebies, Adidas,
Smiley World, Monopoly, Sony Pictures Entertainment,
Lucas Pictures, 20th Century Fox, Warner Bros, Discovery,
Tencent, One Hundred Thousand Bad Jokes, IPARTMENT,
Where are We Going Dad?, Unexpected etc..
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General Information
Visitor Profile
Types of Licensing Properties
Licensing Properties by Regions
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Our Services
One on One service offers more effective negotiation
With nearly 8 years of development, China Licensing Expo has been highly recognized as the best
licensing fair by all enterprises in this field. China Toy & Juvenile Products Association also annually
invited clothing, stationery, gifts, premium, house ware, foods, Sports industry associations which
organized their member enterprises to participate in our exhibition.
Meanwhile, as China Licensing Expo held in the same time with China Toy Expo and China Kids Expo
all by our association, all the licensing enterprises could visit the toy and kids companies to develop a
long term cooperation with the face to face evaluation during the show time.
Value Added Services
Trade Magazine Promotion: Bi-monthly trade magazine helping licensors connect with their target
customers effectively
Official Website Promotion: 24 hours & 356-day online brand promotion & B-Match platform will
maximize the exposure and influence of licensing properties
Marketing EDMs: 100,000+ EDMs are delivered monthly to professional buyers from related
industries data base
Show Directory: Full page exhibitor advertisement and property index free delivered to each
target buyers
Cross Industry Promotion: Cross-promoting at major trade events in the industries of fashion,
apparel, toy, stationary, gift, baby products, home products, food, animation and sports and more
One-on-One Invitation: Professional call center team to insure the attendance of quality buyers
Customized Matching Service: One-on-One Matching Service for licensors with specific buyer
request to meet target customers
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Review
China Licensing Expo is now the exclusive show supported by us, the International Licensing
Industry Merchandisers’ Association (LIMA) in mainland China. We saw an increasing numbers
of our international brand members joined in this show and developed rapidly in Chinese market
in recent years. China Licensing Expo has become an international platform on its scale and its
influence, and we are proud of it as the sponsor of this show.
-Charles M. Riotto, President, LIMA
It is the first time that Oriental DreamWorks joined in China Licensing Expo, and we are happy
to choose this show as our first station to develop Chinese market. It’s turned out to be a very
successful result and gave us the faith to march in this huge market.
-Frank ZHU, Vice President,Oriental DreamWorks
As the regular exhibitor of this show, we appreciate that this platform brings our brands Barbie &
Thomas and Friends a very fast growth in Chinese market. We witnessed the breathtaking pace
developing of Chinese licensing industry through this show, and we are grateful that we always
kept the pace with this market via this show.
-Jeff Wang, Country Manager,China, Mattel Barbie (Shanghai) Trading Co.,Ltd.
Participation Cost
Fair Registration Fee: US$400 per exhibitor
Raw Space: US$220 per sqm
Shell Scheme: US$2500 per 9 s.qms
15% will be surcharged for corner stands and head stands.
Contact us
Contact: Mr. Alpha Hua, Ms. Karen Leung
Tel: 86(10)66038881 ext. 208, 209
Fax: 86(10)66033964
E-mail: huanan@tjpa-china.org liangkejun@tjpa-china.org
Website: www.chinalicensing.org
www.chinalicengsingexpo.com
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2014 Exhibitor List
Booth
E1F01
Company Name
Brands & Properties
Mattel Barbie (Shanghai）Trading
Barbie、Hot Wheel、Fisher-Price、Monster High、 Max Steel、
Co.,Ltd
Thomas
E1T02
Click Licensing Asia.Inc
E1D40
Pass Media （Beijing）Co. Ltd
E1B34
E1G01
E1T04
E1B55
E1B33
Guangzhou Tianyi Culture
Communication Co.,Ltd.
Tuzki, Lalaloopsy, Paul Frank, Toonix,skelanimals, BEN 10，Little
Tikes，Soso Happy
DEZICO
3rd&Bird, Teletubbies, Wibbly pig Waybuloo，Arale
Guangzhou Art-land Human Being
SpongeBob SquarePants, Dora the Explorer, Diego, DOMOKUN,
Culture Communication Co.,Ltd.
Myoo, My Little Pony, Teenage Mutant Ninja Turtles
Animation International
Ltd(Shanghai)
Doraemon,Shin-Chan, Mameshiba,Ochaken,Postpet,PandaZ,Let's go,Kabutack,Pecola, Kurochan,Makoto Muramatsu
Collection
Guangdong Alpha Animation &
Armor Hero series,Balala the Fairies, Fruity Robo,Happy
Culture Co.,Ltd
Toon,MegaMinimals
Shanghai Shengran Information
Technology Co.,Ltd.
CANIMALS,MOLE'S WORLD,SEER
China Shanghai Character License
Adminstrative Co.,Ltd.
E1B01
NIPPON ANIMATION CO.,LTD
Ultraman series, Chibi Maruko-chan, Detective Conan, Penelope,
Golden Hero，EVA
TSUBURAYA PRODUCTIONS CO.,LTD
E1B11
E1G27
Uyoung Culture & Media Co.,Ltd
Beijing Dream Castle Culture
Co.,Ltd.
E1T01
Ciwen Animation Co., Ltd
E1F39
Medialink（Far East) Limited
E1B27
FANTAWILD ANIMATION INC.
Roco Kingdom、In The Night Garden、Shaun the Sheep、Timmy
Time、Get Squiggling、DOBODO
Ali the Fox
Franklin and Friends, Ruby Gloom，Slugterra，Jelly Jamm
Garfield、Carebear、Strawberry shortcake、Rody、Moomin、
Bleach、Little Prince、Gintama、Mr. Men & Little Miss
BOONIE BEARS Series、KUNG FU MASTERS OF THE ZODIAC
Series、CHICKEN STEW Series、BRAINY BUBBLY BUG
BUDDIES Series
E1F45
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STAR Q ANIMATION STUDIO
Qinsmoon
2014 Exhibitor List
E1D52
E1G45
MUSE ANIMATION(SHANGHAI)
Attack of Titan、cheburashka、HUNTERXHUNTER、Natsunme
CO.,LTD.
Yujin-cho、Fairy Tail、ACE of Diamond
shanghai haili culture
dissemination co.,ltd.
ddung
E1G21
SKYMAX MEDIA LIMITED
ONE PIECE
E1D33
Interasia & Associates
Elegance,Daniel Hechter，Enrico Coveri，Longboard，Ruckfield
E1F21
Li Fung Asia
E1F33
RM Enterprises
Miffy
E1G27
Mancai Culture Spread CO.,LTD
Zhuaimao
E1G39
Toonmax Media Co.,Ltd
E1D46
ENS Global Marketing Limited
B.Duck、Kat、Diablock、Nanoblock、MarliMarliHome
E1D55
IMMG-BEIJING CO.,LTD.
Kuroko No Basketball
E1F40
E1B39
E1F51
E1B51
E1D51
E1F52
Shanghai PopCap Software
Co.,Ltd
Zhejiang Zoland Animation Co.,
Fujian Golden Leopard Comic and
Animation design Co.,Ltd
Plants vs. Zombies
JONJON
Century Innovative Technology
Limited
GUANGDONG WINSING
COMPANY LIMITED
Asian Licensing Association
E1G55
Princess,Fantasy Adventure
Communications Co., LTD
E1G02
E1B56
Vroomiz，Jing Opera Cats,Rabbit Gang,Naughty
Guangzhou BlueArc Culture
Empire Multimedia Corporation
E1G16
ko,Kamonohashikamo,Sentimental Circus,NAKAYOSHI NET,Afro
Ltd.
E1A23
E1G51
Peanuts,Miffy,Rilakkuma,TarePanda,Monokuro Boo,Kutusitanyan
Skynet(Shanghai) Brand
Management Co.,Ltd.
Angel cat sugar、Graffiti Beasts、BuzzingBOTS、NINJA and
KITTIES、
Teddy Bear Collection
Guangzhou Rui Shi Culture
Developing Co,Ltd.
Zhongdong Culture Media Co.,
Ltd.
Promotional Partners Worldwide
(PPW)
FIFA, AC
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2014 Exhibitor List
E1B64
E1G22
E1G30
E1D39
E1D01
E1G11
E1F20
Hunan Kai Shang Culture
Communication Co., Ltd.
Shiao Animation Co.,Ltd
Shenzhen Meki Culture
Development Co. Ltd
KOREA CREATIVE CONTENT
AGENCY
Oriental DreamWorks
Oriental DreamWorks
Guangzhou Huaen Century
Communication Co. Ltd
Xing Xing Digital Corporation
Fireman Sam, The Octonauts，Secret Millionaires Club，Wild
Animal Baby Explorers, Gisele and the Green Team， Peter
Rabit，Thomas and Friends，Bob the Builder
E1A03
Yi Animation Inc.
E1A15
TurnOut Ventures Limited
E1D59
Development Co. Ltd
E1D63
Guangzhou PeiTong Toys Co.Ltd
E1G58
Performance Brands Asia Ltd
E1G60
Gifted Design Co.Ltd
E1G06
10
Hangzhou Datou erzi Cultural
Toys "R" Us Retailing (China)
Limited
Tuzki
Datou Erzi
Little Tikes,Lalaloopsy,Brotz,Moxie girlz,Zopfcreation
Toys "R" Us Retailing
E1F48
Advanstar
E1F46
Total Licensing Ltd
E1D64
LIMA
E1A39
Amiee Company Limitel
E1G38
Dina Asia Pacific Company Limited
E1G66
Zhuoao
E1D21
Hasbro Inc
Transformers, My Little Pony
E1B45
TUBA n Co.,Ltd
Larva
E1A57
Fengxuan Comic Design Co., Ltd.
E1A33
Ba Bei Creations Limited.
suzy's zoo
Babei
2014 Exhibitor List
E1B60
Yiwu Haoyu Arts&Crafts Co. Ltd
E1D60
Book Media
E1A31
T-Security Inc.
E1A13
San-Byte Creative Co. Ltd
E1D45
E1G20
Hello Kitty Magic
Kobitos
Dancing Digital Culture Media Co.,
Ltd
Shanghai Youqudao Culture
Communication Co. Ltd
E1G62
Adidas Italy S.p.A
Adidas
E1F55
Tencent
Tencent
E1A59
Nanjing Hegu Information
Technology Co, Ltd
E1A53
Hunan Shanmao Cartoon Co.,Ltd.
E1G63
SmileyWorld Ltd.
E1G18
Gaopeng Cultural & Media
Company Ltd.
E1A35
YOKA Games
E1F63
Universal Music
E1F67
PAIPAI
SmileyWorld
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See you in Shanghai
October 20-22, 2015
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