ArizonA North ChApter ASiD DeSign AwArDS

Transcription

WWW.SOURCESANDDESIGN.COM
ma Y / J une 2 0 1 0
Arizona North
Chapter ASID
Design Awards
The New Denver
Art Museum Shop
Modern Residential
Design
Sources + Design
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Table of Contents
M a y /J u n e 2 0 1 0
Vo l u m e 1 5 , # 5
About the Cover
An Arizona residence by Anita Lang, Allied Member
ASID, of Interior Motives, Inc., Fountain Hills, Arizona.
www.richardschultz.com
26
32
42
departments
features
26 Modern Residential Design
6 WELCOME
20 MANAGEMENT
8 PROFILES
Retirement plans
Meet the design professionals
behind projects in this issue
22 Manufacturer
32 Project WALK-THROUGH
Jason Scott Collection
Phoenix, AZ
Denver Art Museum Shop
Roth + Sheppard Architects
Denver, Colorado
10SWATCHES
Who’s doing what where in the
design industry
15DATEBOOK
16 Marketing
Brand yourself and your firm
18GOODS
New products and services
24TECHNOLOGY
Join The Hamster Revolution
40 Hot Shots
Emily Minton Redfield
Denver, Colorado
47 ADVERTISERS’ INDEX
AND WEB DIRECTORY
New projects in Colorado and Connecticut
36 STAYIN’ ALIVE
Arizona North Chapter ASID Design Awards
42 MARKET WATCH
Kitchen cabinetry
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Welcome
www.sourcesanddesign.com
I
John Douglas
Paolo Soleri
publisher
Terry Babb
recently had the pleasure of attending an informal gathering to honor one of our region’s architectural icons,
Paolo Soleri. The event was held architect John Douglas’
Scottsdale, Arizona studio to mark the completion of the
design phase of the landmark Soleri-designed bridge, commissioned by Scottsdale Public Art, which will span the canal
in downtown. The bridge, which acts like a solar calendar, is
scheduled for completion in October.
Sitting next to the legendary architect, I was struck by his
youthful energy, his passion for his art and his future-leaning
modernism. Soleri will be 91 in June and shows no signs of
slowing down.
Modernism, in all its forms, is the underlying theme of this
issue, as we tour the tweaking of another landmark, designed
by a different architectural icon. Daniel Libeskind’s Frederic
C. Hamilton Building at the Denver Art Museum has become
instantly recognizable and a cultural magnet since its opening in
2006. It’s museum shop, not so much, as they say. (To be clear,
however, Libeskind did not do the original shop.) Enter Roth
+ Sheppard, a Denver architectural firm, that spearheaded the
shop’s relocation and redesign, with Libeskind’s blessing.
We’re also exploring modern residential design via tours of
an Aspen ski condo, renovated to meet the needs of an active
family and their friends, and an airy beach house, furnished
with sand, salt air and sea weed in mind. The Arizona North
Chapter ASID’s recent crop of design-award winners also features numerous modern residential projects, in addition to those
in commercial categories.
Jason Scott Forsberg, on the other hand, treads lightly
between both the modern world and one deeply rooted in
ancient traditions and craftsmanship. You’ll read about him
in our “Manufacturer” column, where he shares the story of
creating his Jason Scott Collection of furniture with craftsmen
located in the small villages of Indonesia. “They do everything
by hand there,” he explains. “I
had to introduce them to the
concept of cordless drills.” He’s
also kindly shared a photograph
of his crew.
Speaking of modern concepts, “branding” is a term
you’ve no doubt been hearing
a lot about lately. In our new
“Marketing” column, interior
designer and consultant Terri
L. Maurer, FASID, gives you a
brief overview.
ASSOCIATE publisher
Jack Schirra
Editor
Nora Burba Trulsson
graphic design/Online manager
Red Ducky Visual
Contributing writers
Pamela Bir
Ed Hannan
Terri L. Maurer, FASID
Contributing Photographers
Paul Brokering
Jim Christy
Ken Hester
Brent Moss
Scott Sandler
For advertising
Jim Frey
415.271.0714
Patrick Jagendorf,
The Louis Media Company
562.795.9134
Sheri Newton ASID
The Sherin Group
480.540.3905
Mike Shevlin
The Louis Media Group
847.749.0168
Sandi Smyth
602.909.7319
For more information
info@sourcesanddesign.com
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877.652.5295 (toll free)
Editorial Advisory Board
Naomi Anderson | Anderson & Company
Leanna Hoff Boers | HoffMiller
Larry Lake | Lawrence Lake Interiors
Gretchen L. Palmer | PHG Asset & Management
Erik B. Peterson, AIA, NCARB | Peterson Architecture & Associates
Eric Strain, AIA | Assemblage Studio
Randy Wells | Las Vegas Design Center
Sources+Design magazine is the recipient of a
Presidential Citation for continuing support to
the Arizona North Chapter of ASID.
proud member of:
AIA
American Institute of Architects
American Society of Interior Designers
International Furnishings & Design Association
International Interior Design Association
– Nora Burba Trulsson
Jason Scott Forsberg and his Indonesian team
8 sources+design May/June 2010
Sources+Design magazine is published six times annually by
Babb-Schirra & Associates, LLC. Direct advertising, editorial and
subscription inquiries to Babb-Schirra & Associates, Box 9-626,
13835 N. Tatum Blvd., Phoenix, AZ 85032, 602.870.8440;
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All rights reserved. Publisher reserves the right to accept or
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the home furnishings showrooms at las vegas design center
LVDC is LoCateD at worLD market Center Las Vegas
open Year-roUnD tUesDaY throUgh satUrDaY www.LVDesignCenter.Com
PROfiles
}}} meet the designers behind projects
featured in this issue
Sarah Broughton, AIA
One of Sarah Broughton’s most recent projects, a condo remodeling in Aspen, Colorado that’s featured in this issue, has an interesting Australian parallel. “The clients are an Australian couple
who read about a project we did in a magazine they found at LAX
while flying back home,” explains Broughton, who founded
Rowland + Broughton Architecture and Urban Design with her
husband, John Rolwand, AIA, in Aspen in 2003. “They asked
us to redo the condo. We did everything by conference calls and
two Fed Ex packages, and never even met them until they moved in.” Broughton herself
spent time in Australia after graduating from the University of Colorado at Boulder, winning
a competition to help design the 2000 Olympic Village master plan in Sydney. Broughton
didn’t stay Down Under for long. She worked in New York for several years before returning to Colorado with Rowland, both intent on opening their own firm. “It’s easier to start a
firm in the West,” says Broughton, “and Aspen has a good mix of culture, the outdoors and
business possibilities.” More recently, the 11-member firm, which won AIA Colorado’s 2009
Young Firm of the Year award, has expanded to include a Denver locale and tackled
commercial and hospitality projects in addition to residential work. “The condo project
for the Australian family seems to exemplify the new global architecture,” Broughton says.
“The world is getting flatter.”
Nicholas Cappele, IFDA
For interior designer Nicholas Cappele, hair styling launched his
interiors career. “I paid for my interior design education by working at salons,” says Cappele, a native of Phoenix. “When you do
someone’s hair, you develop a tight bond and a relationship built
on trust. When I moved to New York after studying at the Art
Institute of Fort Lauderdale, I realized that working at a salon
would help me build an interior design client base.” The plan
worked. In New York, after working at a Vidal Sassoon salon,
he launched his own interiors company, doing everything from residences to floral design and
even fashion. He repeated the formula when he relocated back to Phoenix, and eventually
formed his H2E Interiors in 1998, handling both residential and commercial projects. Along
the way, he’s furthered his education by formally studying feng shui and becoming a Master
Gardener through the University of Arizona’s cooperative extension program. “I intuitively
use feng shui in interiors,” he notes, “and I took the gardening program so I could also design
outdoor spaces.” A recent project that puts into play Cappele’s interiors talents, a beach house
in Connecticut, is featured in this issue.
Jeffrey L. Sheppard, AIA
www.alexandersinclairshowroom.com
Yes, Jeff Sheppard uses computers in his architectural design process, but not with gusto. Sheppard worked his way through graduate and undergraduate school at Georgia Institute of Technology
by doing renderings for Atlanta architectural firms, often staying
up all night to get the job done. Even after moving to Denver
in 1979 to work for W.C. Muchow and Partners, and founding
Roth + Sheppard Architects in 1983 with partner Herb Roth,
FAIA, Sheppard still is known to stay up late, sketching ideas and
solutions for architectural projects. “I think the computer does things too fast, makes decisions
too quickly,” he explains. “When you draw, it comes from the brain. You’re actually designing and distilling down to the essence, and that takes longer.” Sheppard has helped create a
successful, 16-person firm, known as much for restaurant and retail work as for another speciality, law-enforcement facilities. “We use a lot from each specialty,” Sheppard says. “We can
do dramatic interiors, for example, based on a frugal budget.” One of Sheppard’s most recent
sketches led to a good solution for the revitalized Denver Art Museum Shop. The project is
featured in this issue. n
A rtitalia G roup • A ugust & A llen • B urton J ames • C hristopher G uy • C rystalline P ottery
C urry & C ompany • DIA • E dward F errell + L ewis M ittman • G reen H ome A merica B edding • H ubbardton F orge
J acobsen & B alla W allcovering • J onathan C harles • K err C ollection • K olkka • L as P almas C ollection • L orts
M ario G rimaldi I nternational • N uevo • R ed F ern G lass • S elva • S ilk D ynasty • S tanford F urniture
S teve J ensen C ollection • S waim • U nusual O bjects D’ art & A ntiques • V isual C omfort
W eavology T extiles • W esley H all • W ildwood
Arizona Design Center • 7350 N. Dobson Rd. Ste. 126 • Scottsdale, Arizona 85256
T 480.423.8000 F 480.423.1141
May/June 2010 sources+design
11
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Counterclockwise from below:
Will Bruder + Partners’ Agave
Library. AssemblageStudio’s
contemporary art museum.
Child’s play area by Ibarra
Rosano Design Architects.
S:E Design and Douglas
Fredrickson Architects’ Moon
Valley Golf Club. Lori Carroll
& Associates’ kitchen.
A
} } } w h o ’s d o i n g w h a t , w h e r e i n t h e d e s i g n i n d u s t r y
rizona Masonry Guild presented its 18th Annual
Excellence in Masonry Architectural Awards
recently to 16 projects for outstanding masonry
design, workmanship and creativity with the
use of brick, block or stone. The Agave Library in Phoenix won the Gold Trowel Award, the highest recognition.
Architect for the project was Will Bruder + Partners, Phoenix;
structural engineering, Rudow + Berry, Inc., Scottsdale;
contractor, Hardison/Downey Construction, Inc., Phoenix; masonry contractor, Pioneer Masonry, Glendale; and
masonry supplier, Superlite Block, Phoenix. Jurors for the
awards program were
from Santa Fe, New
Mexico, and the panel
was chaired by John
Padilla of Padilla &
Associates Architects.
project, for the back yard of a Tucson home, includes a metal
shade structure, sand box, rubberized play area and a strip
of grass for games. The architectural firm was founded by
Teresa Rosano, AIA, LEED AP; and Luis Ibarra.
Tempe, Arizona’s SunWest Appliance Distributing recently
recognized three Arizona kitchen projects through its annual
Viking: Life of the Kitchen Design Contest. Winning First
Place and People’s Choice was a contemporary kitchen
by Scottsdale designer Karen Gregorio of KG Cabinetry
& Design. A kitchen project by Tucson interior designer
Lori Carroll, ASID, of Lori Carroll & Associates won Second
AssemblageStudio
in Las Vegas, Nevada
was recently honored
with three 2010 AIA
L as Vegas design
awards in the unbuilt
category. Winning
Honor awards were
the firm’s design for
College Villas, a senior
housing complex to
be built in Henderson, Nevada, and for
a 25,000-square-foot
proposed contemporary art museum, to be
located in downtown
Las Vegas. A singlefamily residential design, also for Las Vegas, won a Citation
Award. The firm was founded by architect Eric Strain, AIA.
Tucson, Arizona-based Ibarra Rosano Design Architects
received a Grand Award from Custom Home Magazine’s
2010 design awards competition for a child’s play area. The
12 s o u r c e s + d e s i g n M a y / J u n e 2 0 1 0
Place, while Third Place went to Marianne Novak of Interior
Creations by Mariann. SunWest is the regional distributor
for Viking appliances. Serving on the panel of jurors was
Sources+Design publisher Terry Babb.
S:E Design and Douglas Fredrickson Architects, both
of Phoenix, have won First Place in Golf, Inc. magazine’s
recent clubhouse design competition for the renovation
of the Moon Valley Country Club, also in Phoenix. The
50,000-square-foot project included dining and banquet
facilities, locker and fitness rooms, and a pool area.
The Nevada Chapter of NAIOP, the Commercial Real
Estate Development Association, has recognized Pugsley
Simpson Coulter Architects with three awards for recent
commercial projects. The Las Vegas firm won the Honor
t
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w a t c h e s
Award for the Perini Corporate Headquarters
and Merit awards for Lotus Broadcasting Studio
and Integrity Office Building.
Scottsdale, Arizona’s The Apollo Group
Design & Build has been named 2010 Contractor of the Year in the category of Residential
Interiors $100,000+ Budget Southwest Region
by the National Association of the Remodeling
Industry (NARI). The award was based on the
renovation of a Tempe, Arizona residence,
done in collaboration with Pillars of Design,
LLC, also of Tempe.
Knudson Gloss Architects of Boulder, Colorado has been recognized by the National
Association of Home Builders National Sales
and Marketing Council with a Gold Award
for Best Custom Home, for its design of the
Ravenna House. The firm was founded in 1977.
Enermodal Engineering, Inc. has achieved
opportunities and the installation of a photovoltaic system. The engineering firm, founded
in 1993, provides consulting services on sustainable and energy-efficient solutions for the
built environment.
A Utah house designed by Brach Design
Architecture of Salt Lake City has become the
first building in the western United States to
be a Certified Passive House. The certification, by the Passive House Institute of the
United States, recognizes low-tech strategies
for energy efficiency, such as high-R walls,
air-tight construction, passive solar heat and
energy-recovery mechanical ventilation. The
architectural firm was founded by Dave Brach,
AIA.
Thompson + Pollari of Phoenix has completed the renovation of a Paradise Valley,
Arizona house. The home, originally built
in 1956, was expanded by the architectural
firm to 6,125 square feet and is anchored
Coming in the next issue of Sources+Design...
Danoski Clutt’s Misura project.
Las Vegas-based Danoski Clutts Building
Group has completed construction of Misura, a
men’s fine apparel boutique within the Monte
Carlo Resort and Casino in Las Vegas. The
2,075-square-foot, second-generation tenantimprovement project included minor demolition, bamboo flooring installation and the
addition of a saw-tooth ceiling design.
Roth + Sheppard Architects of Denver has
received four new Colorado-based restaurant
commissions. The new projects include an
Thompson + Pollari’s Paradise Valley residence.
Amatos Breckenridge
Brewery to be located in
Sources+Design editors have tracked sustainable design for many years to keep
design/build managers up-to-date the green movement’s evolution. Be sure to
follow up what’s new and green.
PLUS…
A Market Watch look at new green products that designers will be spec’ing.
Our editors will also present the Arizona AIA design awards and a walk-through
of a residential project that boasts a particular fashionable flair.
Visit us online:
sourcesanddesign.com
for the latest in design/build news
The Specialized Business Publication For Designers, Architects, Builders
and Landscape Professionals In The West
the Amatos Building in
Denver’s Highlands area,
Hygge, a new restaurant
and bar in Uptown Denver;
Dream Cafe, to be located
on Grand Junction’s Main
Street; and Tokyo Joe’s,
a fast-casual restaurant
chain opening a location in
Arvada. The architectural
firm, founded in 1983, will
be staffing up for the first
time since 2008 to meet the
needs of the new projects.
SmithGroup Phoenix has
been selected to design a
new facility for the Joint
POW/MIA Accounting Command (JPAC) at Joint Base
LEED Platinum certification for its Denver, Colorado office. The building is the first in the
world to be Platinum certified under the new
LEED 2009 Building, Design and Construction rating system. The office building, an
older property, underwent renovations that
included asbestos abatement, an upgraded,
high-efficiency HVAC system, daylighting
Pearl Harbor-Hickam in
Hawaii. The multi-story,
136,000-square-foot facility
will provide a central identification laboratory, administrative office spaces and a
warehouse for more than
400 JPAC personnel. The
building will be designed
to LEED Silver certification standards.
by a new great room.
Materials included
butt-glazed window
walls, wood, steel concrete and masonry, and
the design was geared
toward views of nearby
Camelback Mountain.
Sean Coulter, center, receives a NAIOP award.
M a y / J u n e 2 0 1 0 s o u r c e s + d e s i g n 15
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In other SmithGroup news, Gary
Nelson has been hired
as chief mechanical
engineer, and Rueben McCrory has been
hired as designer for
the Science and Technology Studio. Jamie Pedler, AIA,
Gary Nelson
has been named president and CFO of Slaterpaull Architects in
Denver. Pedler has
been with Slaterpaull
for 29 years and has
been a principal since
1988. The firm has
also added Jennifer
Pye as director marketing and Trygve
Schneider as IT manRueben McCrory
ager, and promoted
Lisa Gardner to associate. Sarah Broughton , AIA, principal of
A project by Allan Rosenthal, Linear Fine Woodworking, Phoenix.
Datebook
Hoogland has received his Nevada architecture
license. Hoogland’s recent Carpenter Sellers
Del Gatto Architects projects include the City
of Las Vegas Regional Public Safety Complex.
Anne Elizabeth
Hamilton, an inte-
Jamie Pedler
Sarah Broughton
Rowland+Broughton Architecture and Urban
Design, has ben named by Mountain States Construction magazine to receive its “Top 20 Under
40” award. The award is based on factors such as
community service and
industry involvement.
Broughton founded
the firm, with offices
in Aspen and Denver,
in 2003.
Las Vegas-based
Carpenter Sellers Del
Gatto Architects has
announced that CJ CJ Hoogland
rior designer with the
Phoenix architectural
firm Orcutt/Winslow,
has recently passed
the NCIDQ exam.
Hamilton’s recent
work for the f irm
includes projects for
Blue Cross Blue Shield Anne Elizabeth Hamilton
of Arizona and the
Sedona-Oak Creek Unified School District.
Master millworker Allan Rosenthal has
opened Linear Fine Woodworking in Phoenix. Rosenthal, who has been in the field for
more than 25 years and is a Phoenix Home &
Garden magazine “Master of the Southwest,” will
tackle everything from single furniture pieces
and architectural details to complete custom
interiors from his new 13,000-square-foot shop
and showroom.
CCS Presentation Systems, an audio and
visual equipment integrator, has opened a new
office in Albuquerque, New Mexico and a third
office in Nevada, located in Reno. CCS, with
sales offices in 13 states, serves customers in
corporate, government and educational sectors.
Alex Zamora and Mario Zamora have founded
Architectural Support Haus and ASH-Design in
Scottsdale. Architectural Support Haus specializes in drafting, including design development, construction documents and presentation
drawings. ASH-Design specializes in graphic
design and development, including corporate
branding, logo design and product catalogues.
Kelsson Linens, Inc. a wholesale distributor
of residential linens, has relocated its showroom
to the Denver Merchandise Mart in Denver.
The 1,200-square-foot showroom will feature vendors such as Kassatex, St. Geneve and
Pendleton. The firm was founded by Susan
Kelley and Ben Nilsson.
MAY
May 12 Green Design: From The Ground
Up, Scottsdale Center for the Performing Arts,
Scottsdale, AZ;www.ifdaaz.com. Speakers
include architect Vern Swaback, FAIA; Anthony
Floyd, AIA, City of Scottsdale Green Building
Program, and Amy Stephens, USGBC Arizona
Central Chapter. Presented by IFDA Arizona
Chapter. Co-sponsored by Sources+Design.
May 12-13 Rock Mountain Designers’ Market,
Denver Design District, Denver, CO; www.
denverdesign.com. Speakers, exhibitors and
showroom events.
May 12-14 Lightfair International, Las Vegas
Convention Center, Las Vegas, NV; www.light
fair.com.
May 13 ASID Colorado 2010 Crystal Awards,
Sherman Street Event Center, Denver, CO;
www.asidcolorado.org.
May 14-January 9, 2011 National Design
Triennial: Why Design Now?, Cooper-Hewitt,
National Design Museum, New York, NY; www.
cooperhewitt.org.
May 15 Contemporary Days: Robin and
Lucienne Day Design the UK, National
Geographic Museum, Washington, DC; www.
designonscreen.org/days. Film premiere of
documentary produced by Denver’s Design
Onscreen: The Initiative for Architecture and
Design on Film.
May 19 Box Lunch at The Reference Library,
The Reference Library, Phoenix, AZ; www.
thereferencelibrary.com. Presentation on Pella
Windows.
May 19-20 HD Expo, Sands Expo and
Convention Center, Las Vegas, NV; www.
hdexpo.com.
May 20 AIA Denver 2010 Innovation in
Practice Conference, PPA Event Center, Denver,
CO; www.aiacolorado.org.
May 20 The Reference Library Breakfast, Marie
Callender’s, Mesa, AZ; www.thereferencelibrary.
com. Presentation on Pavestone.
May 20 Scottsdale Environmental Design
Awards entry deadline, Scottsdale, AZ; www.
scottsdaleaz.gov/departments/planning/oei/
seda.asp. Awards program co-sponsored by
Sources+Design.
May 22-September 19 Architecture + Art:
90 Days Over 100 Degrees, Scottsdale Museum
of Contemporary Art, Scottsdale, AZ; www.
smoca.org. Installation by Atherton/Keener of
Phoenix.
May 27 The Reference Library Lunch, Arizona
Tile showroom, Scottsdale, AZ; www.therefer
encelibrary.com. Presentation on Arizona Tile
natural stone products.
May 28 BBQ Lunch, Affinity Kitchens,
Scottsdale, AZ; www.affinitykitchens.com.
Fundraiser for Arizona’s Sunshine Acres
Children’s Home, presented by Affinity Kitchens,
as well as Sub-Zero, Wolf, Showcase at the
Peak, Carpet-Rite and other area showrooms
and vendors.
JUNE
June 4 First Fridays: Wallcovering, A History,
Las Vegas Design Center, Las Vegas, NV; www.
lvdesigncenter.com. Presentation by Art Libera
and Koroseal Studios.
June 9-11 PCBC, Moscone Center, San
Francisco, CA; www.pcbc.com. Trade show
and conference for residential building industry.
June 10-12 AIA 2010 National Convention,
Miami Beach Convention Center, Miami Beach,
FL; www.aia.org.
June 11-16 ASID National Conference at
NeoCon, Fairmont Chicago Millennium Park,
Chicago, IL; www.asid.org.
June 14-16 NeoCon, The Merchandise Mart,
Chicago, IL; www.neocon.com. n
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S e t Yo u r s e l f A p a r t : B r a n d Yo u r s e l f a n d Yo u r F i r m
B y Te r r i L . M a u r e r , FA S I D
I
If you are new to the concept of branding as a key
n today’s highly competitive marketplace, it is more
important than ever for members of the design com- piece of a marketing effort, you might ask, what is a
brand, anyway? A brand is a collection of perceptions and
munity to differentiate themselves to survive, grow
images that together represent a company, a product or
and succeed. According to the Bureau of Labor
a service–or even an individual. Think of a brand as a
Standards, there are approximately 100,000 archipromise of what will be delivered or experienced through
tects registered in the United States and another 72,000
a relationship with a company, its products or services.
interior designers. How will you stand out among those
A brand is not your logo, your letterhead or tag line,
numbers of practitioners vying for projects, especially in
although all of those are elements of a brand.
our recent, less-than-wonderful economy? How can you
Another way to think of your brand is what people say
shine a light on yourself to make customers see you and
about you when you’re not around. Good parents taught
want your services? Why would prospects think about
us all that it’s not nice to talk about people behind their
hiring you and entrusting you with their projects and b
backs, but it happens. Frankly, we want them talking
udgets?
about us–a lot. The key is to get people to say wonder Don’t know? Read on.
ful things about you when you’re not around. A solid
The simple answer is always marketing–taking the
brand tells potential
story about your
customers who
knowledge, skills and
you are, what you
expertise to the pubdo and why they
lic. Certainly a good
should do business
first step, but with an
with you and not
important reminder:
someone else. A
there are hundreds of
brand is not somethousands of potential
thing abstract that
customers out there.
–David F. D’Alessandro, former chairman, CEO
you create separate
Figuring out how to
and president of John Hancock
from you or your
find the best ones for
corporate culture.
your firm and expertise
Financial Services.
It’s all about you,
among the crowd can
your uniqueness,
be challenging at best.
your special value
Not everyone is an ideal
to certain customers…it is you or the corporate culture
candidate to be your customer. Once you decide on a
you have created.
target audience for your marketing efforts, you still need
A strong brand–yes, even a personal brand–helps level
to get their attention. You need to set yourself apart from
the playing field with larger companies. People do busiothers seeking those same customers.
ness with people, not corporations, not office buildings or
The best-laid marketing plan won’t be worth the time
brick and mortar store fronts. Customers want to develop
and money you allocate if you can’t wrap it all around a
business relationships with people they like and trust.
well-developed brand that represents you and your comThere is certainly more trust for an individual than for
pany in the very best light. Don’t think for a minute that
some faceless corporation. An individual or small business
brands are only for large organizations, although they
has much more to lose than do big box stores or corporate
have used branded marketing since right after World War
giants. A living, breathing person cares far more for their
II. Even individuals operating as “solo-preneurs” have
customers than does a big corporation. It’s that ‘big fish
marketed their personal brands since the late 1990s in an
in the little pond’ vs. ‘little fish in the big pond’ concept.
effort to set them apart from other firms doing similar
The little guys also tend to be more accountable to their
work. It’s time to embrace your brand as a crucial part of
customers than bigger companies.
any marketing effort to improve its chances of success.
“A business based on brand is, very
simply, a business primed for success.”
There are three things an effective
brand can do for you in the minds of
those in your target market of potential
customers. First, by highlighting your
most positive aspects, your brand will tell
them you are superior to others. Second,
as the brand will be developed based
on your company culture, or on your
personal characteristics and attributes,
customers will know immediately that
you are different from your competitors.
Everyone is unique in some way. And,
third, again because the brand is based on
you or your company culture, customers will realize that you and your firm
are authentic in the values, abilities and
actions you share through the brand.
If you have not developed a brand for
your company or for yourself, there is no
time like the present to get started. As
our economy begins its slow return to the
new normal, wise business owners and
leaders are positioning themselves to be
ready to claim their piece of projects that
come forward. If you have a brand established already, put it under the microscope to be sure that it clearly reflects
who you are, what you do and why
clients should select you over someone
else for their next big project. If you have
not established your brand, don’t assume
people know what you do, how you are
different and what specific services you
offer. Develop your brand today. Your
success depends on it.
Terri L. Maurer, FASID, is an interior
designer, author, speaker and owner of Maurer
Consulting Group, a management consultancy
helping members of the design and furnishings
community recognize challenges and formulate
strategies for success. For more information, visit
www.maurerconsultinggroup.com or contact
tlmaurer@maurerconsultinggroup.com.
Nothing slows down a project faster
than a computer problem…
…and that’s when professional design/build companies call in Geeks
IT Services.
Learn why both small and large design/build firms in Western states
depend on Geeks IT to manage hardware and software repair,
installation and maintenance.
Call Geeks IT Services today.
AutoCAD
Impact
Studio IT
QuickBooks
MAS/90/200
Agtek plus plotters, large format printers and digitizers.
Partial list of current design/build clients
RS Homes | Anson Construction | Mooney Design Group
Benchmark Construction | Dean-Warren | KDM Contracting
G. K. Flanagan | Side Jobs, Inc. | CAD Relief | Lawrence Lake Interiors
Geeks IT Services, LLC. | 480-330-4108 | jodi@azgeeks.net
GOODS
}}} new products, ser vices and businesses
Moz Designs’ new Moz/Art collection
features unique wall treatments for contemporary
environments such as lobbies, hotel rooms and even
healthcare patient rooms. Each art panel is custom-created to
complement the setting and is made with 80 percent post-industrial
recycled aluminum. The hand-etched, nature-inspired patterns include rain,
clouds and bamboo, with colors ranging from goldenrod and pewter to chocolate
and plum. The compositions stand one inch off the wall for a floating effect and come in a
standard 3’x5’ panel, with custom sizes available. Standard compositions weigh about 35 pounds
and are shipped ready to install. www.mozdesigns.com.
The InFocus IN5500 series projectors are designed to shine the
brightest, even in large-venue, light-flooded settings. With
up to WUXGA (1920x1200) resolution using DLP DarkChip
technology with the InFocus Brilliant Color enhancement,
these projectors also bring flexible lens options and wireless
connectivity for the most demanding professional applications.
The IN5500’s single- or dual-lamp options and filter-free design
make for fail-safe operation. The series is also network ready,
supports full analog and HD video connectivity, and offers
a maximum brightness of 7000 lumens. The projectors are
available with custom covers and integrated cable management
for a sleek look. Available through CCS Presentation Systems, 17350
N. Hartford Drive, Scottsdale, AZ 85255, (480) 348-0100; www.
ccspresentationsystems.com or www.infocus.com.
Giati has introduced a new line of luxurious trims, tassels and
tiebacks suitable for exterior and interior use on umbrellas, pillows,
fabric pavilions and more.. Available in 12 colors, the collection
is made of 100 percent solution-dyed acrylic that is sunfast, as well
as water and mildew resistant. The trim line, made to coordinate
with the firm’s fabric collections, includes brush fringes and largescale cording. It is suitable for both residential and hospitality
applications. www.giati.com.
Wallteriors Hand Crafted Wall Treatments’
newest collection, Constellation, conjures up
the heavens with five hues of shimmering
wallcoverings flecked with natural mica chips.
Available in white, pale pink, silvery grey, brown
and pale green, the washable wallcovering
comes in panel widths of 36 inches. The
product is designed so that it can also be used
in unconventional installations, including square
blocks, rectangular panels and on the diagonal.
Available through Kravet, Arizona Design Center,
7350 N. Dobson Road, Scottsdale, AZ 85256, (480)
994-3900 and 4870 W. Oquendo Road, Las Vegas,
NV 89118, (702) 362-7600; www.kravet.com or
www.wallteriors.com.
The Maui chaise by Pavilion is fabricated of aluminum
with a sling fabric for a sculptural, modern appeal. The
chaise comes in numerous hues, including vivid brights,
and features rollabout wheels for easy maneuvering and
a flip headrest for comfort. The chaise is stackable and
suitable for commercial or residential applications. The
Maui collection also includes chairs, barstools and tables.
Available through Inside/Out, Arizona Design Center, 7350
N. Dobson Road, Scottsdale, AZ 85256, (480) 994-1060;
www.insideoutshowrooms.com or www.pavilion-furniture.com. n
Management
}}}
Retirement Plans : A Key Benefit for Employees of Design Firms
A
s reported in our recent PSMJ A/E Bonus &
Benefits Survey, most design firm employees
place a high priority on understanding and
funding their retirement plans. Recent publicity concerning the plight of many employees of large
firms that failed, who lost their entire retirement savings,
has caused most design industry employees and firms to
question their own retirement plans.
However, retirement plans enable employees and firms
to set aside funds, on a tax-favorable basis, for use as an
employee’s benefit upon retirement. Most retirement plans
are defined by tax law and must conform to regulations to
be qualified retirement plans.
The Most Popular Retirement Plans
The federal government, mainly through the tax code,
defines several types of retirement plans that provide tax
incentives to both the firm and employees. The availability of these multiple plans allows most firms to choose
from and offer a variety of different employee retirement
plans. Since the federal government has very specific rules
regarding both firm and employee contributions (among
other rules), virtually all design firms opt for one of the
predefined government types of plans in lieu of creating
their own unique plans. The most common plans being
offered are:
n Defined benefit plans
n Defined contribution plans
n Profit sharing plans
n 401(k) plans
Defined Benefit
n Employee stock
ownership plans (ESOP)
Defined Contribution
n Simplified employee
Profit Sharing
pension (SEP)
401 (k) Plan
n Simple employee
retirement (SIMPLE)
ESOP
n Keogh
SEP
During the past 25
SIMPLE
years, retirement plans
have shifted away from
Keogh
the traditional pensionNo Plan
type arrangement with
fixed company contribu0%
tions (defined benefit
Employer Contributions To Retirement Plans
Employers are permitted to make separate contributions to
many of the employee-funded retirement plans (e.g., 401(k) funds).
Firms with employee-funded retirement plans may elect to match
all or some part of the contributions made by their employees.
Contribution matches can be based on a percentage of employee
salary or percentage-match of the contributions made by
employees.
by Ed Hannan
cent or up to four percent of the employee’s salary. However, these
percentages vary depending on the type of service offered by the
individual firm.
A Couple of Final Thoughts
Almost every design firm provides some type of retirement
plan option for their staff employees. Only four percent of the firms
report having no retirement plan benefit.
Employees are encouraged to make contributions to their
retirement plans by the use of matching funds through firm-paid
Firm Contributions to Employee Retirement Plans
contributions. Matching contributions that equal about
Percentage of
four percent of employee salary are a typical firm contriPercentage of
Employee
bution. Unfortunately, not all eligible employees actually
Employee Salary
Contributions
make contributions to their retirement plans and are ignorOverall
4%
25%
ing this important benefit.
Architectural
3
14
The firm’s expense for retirement contributions is
Architectural/Interiors
4
25
equal to about eight percent of the firm’s total employee
Engineering (Prime)
4
41
salary, including both matching and voluntary employer
contributions. Even though most design firms contribute
Engineering (Subconsultant)
4
30
additional funds to employee retirement accounts, this level
Engineering (Survey)
5
6
of funding by professional design firms remains much less
A/E
5
50
than reported by employers in other industries. n
A/E/P/I
3
38
or defined contribution plans). Lately, the most popular
retirement plans are those through which the employee
funds the plan with pre-tax income (401(k), IRAs, etc.)
and the firm adds some amount of company contributions
through profit sharing, matching contributions and more.
In addition, many architecture and interior design firms
offer their employees a choice of more than one type of
plan.
The chart below indicates the relative popularity of
the various retirement plans. It demonstrates this dramatic
shift away from the more traditional pension (defined
benefit and defined contribution) arrangements to the
very popular 401(k) and profit-sharing plans. A very
popular type of retirement plan is a profit-sharing plan (36
percent), often coordinated with a 401(k) plan in the form
of additional company contributions or matching funds.
A small number of firms indicate they have established an
ESOP plan to provide employee ownership of the firm.
Retiring employees have access to these shares in the firm
to retain as investments and/or liquidate, as they so desire.
The retirement plans that focus on small firms, such as
Keogh, SEP and SIMPLE are not appropriate for most
firms, resulting in lower percentages being used– Keogh
(one percent), SEP (four percent) and SIMPLE (six percent)–and only four percent of the participants report they
have no retirement plans in place.
As shown above, architecture and interior design firms indicate
that they match employee contributions with an additional 25 per-
Ed Hannan is vice president of publishing at PSMJ Resources, Inc.
in Newton, Massachusetts. For more information on the 2009 PSMJ A/E
Bonus & Benefits Survey, visit www.psmj.com.
When your reputation depends
on the services you recommend…
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Popularity of Retirement Plans
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Manufacturer Profile
}}}
Jason Scott Collection
|
Phoenix, Arizona
Photography by Scot t Sandler
Above: Jason Scott Forsberg
at his Phoenix warehouse.
Opposite page: Jason Scott
Collection pieces are reassembled and finished in
Phoenix before shipment.
K
eep your eyes peeled, and you’ll find the Jason
Scott Collection of reclaimed teak furniture
in numerous retailers and showrooms around
our region, including Robb & Stucky stores,
Slifer Designs in Edwards, Colorado; and
American Home in Albuquerque and Santa Fe, New
Mexico. The signature Jason Scott Collection itself features rich carvings, distressed finishes and a scale designed
to complement grand custom homes and hospitality settings. The Urban Village collection has a modern, rustic
appeal equally at home in urban lofts and mountain resort
homes.
Though his products now can also be found around
the country, 15 years ago, Jason Scott Forsberg was a restless young man with a backpack and a round-the-world
airline ticket. After spending five years in the Los Angeles
music scene, Forsberg opted for a bit of wander-lusting
before heading to Minneapolis to live closer to family.
He wound up in Indonesia, where he started buying up
antique pieces to furnish his own house.
“I grew up in the furniture business, with my mother
and sister being interior designers,” Forsberg explains.
“When I was in Indonesia, though, I bought a lot of
furniture and decided to open an antiques store in Minneapolis.”
Being a shopkeeper in Minnesota, he soon found out,
didn’t agree with him. “I hated it,” he admits. “I didn’t
want to sit in a store all day long. I wanted to travel.”
His sister had joined the design staff of Robb & Stucky
in Arizona, and he discovered the store–and the region–
had developed an affinity for ethnic furnishings. With
her encouragement, he traveled back to Indonesia to get a
container of antique furnishings for the retailer–and in his
business was born.
Forsberg went deep into the small villages of Java and
got to know the local culture, the craftspeople and sources
for antiques. Before long, he realized a better business plan was to create new furnishings out of teak and
mahogany wood reclaimed from old houses and commercial structures, which were being torn down in favor of
more modern brick structures. “I wound up living in Java for eight years and learned to speak enough Indonesian to get
by,” says Forsberg. He also married a Javanese woman. In 2004, after his first child was born, he and his family moved
to Phoenix, where he established a 13,000-square-foot warehouse on the city’s west side.
Forsberg’s main facility is still in East Java, where he travels numerous times a year to oversee production by his 200
employees, who do everything from drive trucks to handle carving for his furnishings, which range from occasional
tables, buffets, chairs and credenzas to coffee tables, beds and dining tables. The pieces are built by hand and kiln dried
in Indonesia, then disassembled and shipped to Phoenix, where they are further dried, reassembled and finished before
shipping. In addition to selling his pieces to retailers via regional reps and through markets such as High Point and the Las
Vegas Market, Forsberg will occasionally create custom furnishings for interior designers. He’s also interested in
expanding his architectural market, having recently completed a commission for a custom home that included building
shutters, kitchen cabinetry, moulding and even stair steps made out of the reclaimed teak. “I have a lot of architectural
antiques in Indonesia, like shutters, doors and even structural elements of houses that architects would like,” he explains.
In the meantime, though, there’s a shipment that needs to go out, another container coming in from Indonesia and
an upcoming trip to plan. “We try to spend six weeks in Indonesia during the summer months when my older son is
out of school,” says Forsberg. Like Forsberg himself, his children, too, will soak up the local culture and crafts. n
Jason Scott Collection, Phoenix, Arizona; (623) 337-6910 or www.jasonscottcollection.com.
Technology
}}}
Join The Hamster Revolution
by pamel a bir
W
hat would you do if you were suddenly
given 15 extra days in 2010? Would you
spend more time with your family? Finally
get around to designing your own house?
Would you begin a ground-breaking project like the architectural project database you’ve wanted forever at the office? Or
would the extra time dissolve into the ongoing rush of modern life? No change; just more of the same.
This question is the crux of The Hamster Revolution: How
To Manage Your Email Before It Manages You (2007, BarrettKoehler Publishers, Inc.), a book by Mike Song,Vicki Halsey
and Tim Burress. That question sets the book apart from most
time-management books. Before the book offers solutions to
two of today’s greatest time drains, the authors ask you to seriously consider what you are going to do with the time you
are about to save.They offer you 15 days of saved time. Only
you can decide how to use it.They suggest setting one personal and one business goal each with measurable results.
The book’s name alludes to the poor hamster running on
the wheel. Faster, faster! Harder, harder! With no progress at all
and no hope of progress. Sometimes our lives feel just like that.
But we are not hamsters.We can make changes.
Why Control E-mail?
While it’s intimidating enough to think of 247 billion
e-mails being sent last year, that number pales at the estimate
of 507 billion by 2013. In the time it takes you to read this
sentence, 20 million e-mails have entered cyberspace.
It may feel like most of those e-mails land on your computer! The “typical” corporate manager sends 38 e-mails a day.
He receives 93 e-mails, 18 with attachments, 17 of which are
SPAM.
If you can make even a 20 percent reduction in your
e-mail, you will save an unbelievable amount of time.
With that shining promise before you, the authors provide
you with tools to first cut down on your e-mails, then make
your e-mails more effective. For every five messages you send,
three messages come back to you. Just eliminating one message a day will lower your e-mail volume 12 percent.The
“1-2-3 E-Mail Quality Tool” is your measuring stick--do I
really need to send this e-mail? For example, if the original
e-mail asked you for three pieces of information, don’t send
three responses with one answer each. Get all the information
needed, then respond. It may feel good to respond quickly
with something, but you’re increasing e-mail volume.
The “A-B-C E-Mail Quality Tool” guides you to write
better e-mails. Make your message clear the first time and
eliminate all the following clarification e-mails. A-B-C refers
to Action Summary, Background and Close. This is not extra
information; the sections are the way to organize the data to
make it very clear to your recipient. I was relieved to see that
they weren’t recommending five-word answers, which I see
as impractical as well as rude.There is a place for courtesy in
your communications.
This is a revolution, so the book also discusses how to
spread the message. Imagine the results if everyone at your
design firm wrote powerful e-mails. CapitalOne revolutionized 2,000 associates who then cut e-mail time by 23 percent
while improving e-mail quality by 52 percent. What could
the revolution do at your architectural firm?
Find It Fast
The second front of the revolution is information storage.
We have file cabinets, hard drives, network drives, bookmarks
Regular Usage
20% Less
75 e-mails
60 e-mails
x 240 work days
x 240 work days
18,000 e-mails
x 2 minutes per e-mail
36,000 minutes
14,400 e-mails
x 2 minutes per e-mail
28,800 minutes
600 hours
75 eight hour days
480 hours
60 eight hour days
for our browser, SmartPhones. Every one of them has
storage for our information. The Hamster Revolution
teaches a single organizational structure that can be used
by companies or individuals in every single storage type:
four main folders with sub-folders to handle all the
details. Yes, one structure for every storage type whether
you are an architectural firm, an interior designer or a
contractor. And it is fool-proof. Instead of looking in
multiple places in multiple folders, you can go to a file
the first time, every time.
Controlling E-mail
of a lecture, the authors guide us through the changes
with the story of a hamster who reclaims his life as a
human. Join the revolution! To learn more, visit www.
hamsterrevolution.com. n
Pamela Bir is president of Your Computer Lady,
Inc., a firm that provides computer support including
marketing literature, e-mail marketing, website design
and maintenance, PowerPoint presentations and more.
Visit www.YourComputerLady.com or e-mail Pamela@
YourComputerLady.com.
The Hamster Revolution is a quick, easy read. Instead
Should you have too much e-mail to read and filing to organize so you don’t
even have time to read the book, Your Computer Lady has created a one–and
a–half–hour–synopsis. We cut right to the tools and how to apply them in your daily
life. Visit Upcoming Computer Classes on www.yourcomputerlady.com.
Too busy?
Stressed?
New computer?
New project?
New employee?
I can handle it!
Your Computer Lady helps businesses get jobs done faster
and more efficiently by providing computer support for their
administrative and marketing personnel. We do the jobs you
don’t have the time or know-how to do or we can train you
to do the job more effectively.
Sales & project databases l Award submittals l Email marketing l
Copy writing l Excel Graphic design l Marketing literature l PowerPoint
presentations l RFP submittals l Search engine optimization l Web site
design l Web site maintenance
480.929.0335 | Pamela@YourComputerLady.com
We minimize frustration and headaches to give you time to do what you do best.
Modern Residential Design
Fast-Track Projects in Colorado and Connecticut Capture Clients’ Specific Lifestyles Needs
This page left: The dining room table stretches to
accommodate ten people. Below: New metal railings
update the staircase. Bottom: The guest bedroom
headboard was designed to accommodate two twin
beds or one larger bed. Opposite top: A new fireplace
mantel serves as both a focal point and seating area
in the living room. The kitchen was updated with new
cabinetry. Opposite below: A wood “box” at the top of
the stairs was designed to be a small home office.
By Nora Burba Trulsson
Updated Ski Retreat
Aspen, Colorado
Sarah Broughton, AIA
Rowland + Broughton Architecture and Urban Design
Aspen and Denver, Colorado
Photography by Brent Moss
I
t was a fast-track project that had a million possible pitfalls, including the fact that architect
Sarah Broughton never actually met the clients until the day they moved in. “We did the
whole project in six months with conference calls and Ziplock bags of finishes,” explains
Broughton of the renovation of a 2,000-square-foot condominium in Aspen.
The clients were a couple with young children from Australia. They had purchased the condo
in downtown Aspen near the gondola as a family ski retreat, a place where several generations could
gather for a month at a time during the winter season. They found Rowland + Broughton through a
magazine article that featured one of their recent projects and, for practical reasons, opted to work
on the renovation via phone, fax and e-mail from their home base Down Under.
“It was a typical 1970s-era Aspen condo,” explains Broughton, who worked with a team that
included designer Nick Ketpura, LEED AP, and interior designer Laura Butler, ASID. “There was
nothing remarkable about its interior or finishes, but it had good bones.”
The design team tweaked the floorplan slightly, opening up some spaces. At the top of the
staircase leading to the master suite, the team added a bump-out in the form of a wood “box” that
serves as a compact home office.
Broughton and the designers opted to maintain the existing wood flooring in the first-floor
kitchen, dining and living area, staining it a coffee hue to update the color scheme. Existing ceiling
beams were also stained a rich brown to add interest to the condominium’s public areas. Heavy
wood railings were removed from the staircase and replaced with steel rails, giving the entry an
architectural focal point. A fireplace in the living room was reworked with an asymmetrical hearth
and new pale stone cladding. The kitchen was modernized with new cabinetry and new panels on
the existing appliances, while all three bathrooms received complete, sleekly white makeovers. The
design team also specified new carpeting for the three bedrooms and augmented existing recessed
lighting with several new decorative fixtures.
Possibly the biggest challenge facing the designers–besides the long-distance client
relationship–was furnishing the condominium in such a manner that it could accommodate
numerous family members and guests without seeming crowded. “This is really not a very big
place,” says Broughton of the three-bedroom home. “We had to be very flexible and creative with
the furnishings.”
The hearth of living room fireplace was designed to double as a bench. Between the bench,
sleek sofa, armchairs and round leather ottomans, the living room can seat 11 at one time. The
designers also managed to tuck a wet bar and television into one corner. The dining table expands
to seat 10 comfortably. One guest bedroom can sleep four with extra pull-out beds, another
features a large leather headboard that can frame either two separate twin beds or pushed together,
one bigger bed. “The three bedrooms can sleep eight people,” Broughton points out.
Another consideration for the furnishings and finishes was the fact that the clients had, at one
time, considered using the unit as a rental when they were not in town. “All of the fabrics and
finishes are contract grade, if they ever do want to rent,” Broughton explains. She also points out that
everything in the residence is off the shelf and meant to withstand the rigors of a family ski vacation.
With an emphasis on neutral colors and rich finishes in the furniture, the design team added
pops of color in the form of paintings by local artist Allison Stewart. They finished the project right
down to the sheets and dishes.
“The family never saw the condominium until move-in day, which was December 2009,” says Broughton. The only bumps in the project? Just the moguls found on the
nearby ski slopes.
Architecture and interior design: Rowland + Broughton Architecture and Urban Design, 117 S. Monarch St., Aspen, CO 81611, (970) 544-9006 and 3377
Blake St., #106, Denver, CO 80205, (303) 308-1373 or www.rowlandbroughton.com.
Contractor: SNS Construction, P.O. Box 2526, Aspen, CO 81612.
Millwork: BenchCraft Custom Woodwork, 1326 Duff Drive, Fort Collins, CO 80524; (970) 416-6458 or www.benchcraft.net.
Metal railing fabrication: Infinity Iron and Design Works, Aspen, CO; www.infinityiron.com.
Living room sofa, ottomans, lounge and side table; dining table and buffet; master bedroom bed: HW Home, several Colorado locations; www.hwhome.com.
Living room swivel chair, accent tables and coffee table; kitchen barstools; master bedroom chaise, nightstand, dresser and mirror: Crate & Barrel, www.
crateandbarrel.com.
Bedroom carpeting: Shaw Green Edge, www.shawgreenedge.com.
Beach House
Westbrook, Connecticut
Nicholas Cappele, IFDA
H2E Interiors
Phoenix, Arizona
Photography by Ken Hester
B
efore he suggested a furnishings scheme for a
remodeled beach house in Westbrook, Connecticut, Nicholas Cappele spent a day in the
empty house, perched on the Long Island Sound.
“I just sat in the house, wandered around and looked at the
quality of light at different times of the day,” explains the
Phoenix-based interior designer. “I realized that the whole
point of the house was the view, and that the interior had
to support that view.”
Within the course of a week, Cappele put together a
clean, serene plan for the 3,000-square-foot, three-bedroom
home that emphasized modern furnishings, a neutral color
scheme and uncluttered accessories, letting the eye wander
outward to the home site’s watery asset.
Cappele got the beach house project after he helped the
clients, a couple with grown children, plan the interior of
a golf course vacation home in Scottsdale, Arizona. “I did
that home quickly,” explains Cappele, “so they asked me to
work on the beach house, which had just been remodeled.”
The home had been renovated by a Connecticut team
that included John Murphy Construction as well as Robert
Mele Design, which handled the home’s cabinetry, millwork
and finishes. The team transformed a nondescript, onestory house into a two-story residence with a modern spin
on New England shingle-style architecture. The home
overlooks a cutting garden that leads down to the water.
Working with the pale woods of the home’s flooring and
cabinetry and a color scheme that included sand tones, grey
and deep blue, Cappele suggested a simple, asymmetrical
sofa with a bumper end for the seating area of the great
room, flanking it with a pair of modern armchairs and
a curvaceous rattan accent chair. A glass-topped coffee
table allows peeks of the subtly-hued area rug. For the
dining area, he partnered sleek Italian leather chairs with
an existing glass and metal table, while angled barstools
provide seating at the adjacent kitchen counter.
Left: Simple furnishings
in neutral colors keep the
emphasis on the home’s seaside views. Top: The home was
transformed into a two-story
residence, done in a modern,
shingle style. Above: A bench
at the edge of the garden
provides a meditative spot for
viewing the sea.
The first-f loor den had built-in leather seating,
which Cappele sparked with custom Himalayan area
rug. Upstairs, the master suite, which had a built-in bed
and side tables, was accented with deep blue bedding
and Japanese-influenced paper lamps.
The finished home is breezy and informal, a perfect
fit for the clients, who use it as their full-time residence.
“You can just sit there all day and watch the boats
going past,” says Cappele. “That’s why the interior had
to be part of this nature, with no theatrical gestures to
distract from the water.” n
This page top: Leather seating in the den was arranged to provide views of the fireplace and the water. Above: Pale woods and sleek furnishings unify the kitchen and dining
area. Opposite page top: Deep blue bedding in the master bedroom reflects the water and sky. Opposite page below: A glass mantel finishes off the living room fireplace.
Furnishings and accessories: H2E Interiors, Phoenix, AZ; (602) 212-1852 or www.h2einteriors.com.
Interior cabinetry, finishes and built-in furniture: Robert L. Mele Design, 199 Main St., East Haven, CT 06512; (203) 469-6669.
Contractor: John F. Murphy Construction Company, Inc., 315 Peck St., New Haven, CT 06513; (203) 782-6439 or www.jfmurphyconstruction.com.
Garden design: M.J. McCabe Garden Design, 205 Clintonville Rd., Northford, CT 06472; (203) 484-9031 or www.mjmgardendesign.com.
Living room sofa and kitchen barstools: Cliff Young, www.cliffyoungltd.com.
Living room swivel chairs: Donghia, www.donghia.com.
Dining chairs: Misuraemme, www.misuraemme.it.
| Project Walk-Through |
Denver Art
Museum Shop
Roth + Sheppard Architects
Denver, Colorado
By Nora Burba Trulsson
Photography by Paul Brokering
S
ince its opening in 2006, the Frederic C. Hamilton Building at the Denver Art Museum has been hailed as an
architectural icon and a cultural magnet, with architect
Daniel Libeskind’s design echoing the craggy peaks of
the Rocky Mountains and its angled lines symbolizing the “dance”
between people and art.
While the museum drew countless visitors, many overlooked the
new building’s museum shop. Last year, a relocated and redesigned
museum shop opened at the opposite end of the building. Its design
and plan by Roth + Sheppard Architects echoes the building’s iconic
architecture and has made the shop a magnet in and of itself.
“The Hamilton building’s lobby was originally designed to be
a flexible space,” says Jeffrey L. Sheppard, AIA, design principal on
the shop project. “The northern end was intended to be the site of a
large restaurant. The shop was originally placed under and behind
the grand staircase, with the thought that people would take stairs up
and the elevator down to get to the Hamilton gallery.”
Traffic patterns, however, didn’t go according to the best-laid plans,
notes Sheppard. Visitors were so entranced with the grand staircase
that they went up and down the sculptural stairs, ignoring both the
elevators and the shop. Additionally, the economic slowdown froze
plans for a large restaurant in the lobby, leaving that space empty, except
when it was used for special events.
The museum’s board reached out to Roth + Sheppard, a Denver
firm noted for retail design, to help boost the museum shop’s visibility
and, in turn, sales. “The museum board asked us to do the project
because Daniel Libeskind does museums, not stores,” explains Sheppard, who worked on the project with colleague Tom Politis, AIA,
LEED AP. “Our goal, though, was to make it look as though Libeskind
designed the store as well.”
Sheppard spearheaded a relocation validation study, spending six
months analyzing numerous aspects of how the building was used,
parking, the neighborhood and even documenting each of the shop’s
5,000 pieces of merchandise.
At the end of the study, the architect recommended moving the
shop to the north end of the lobby, where the restaurant was originally
to be located. The new locale provides a roomier, 4,900 square feet
for the shop and, most important, puts the shop adjacent to the main
entrance. “You can’t miss it,” explains Sheppard. “Most people are
right-handed, and the museum shop’s new location is to the right of the
entrance. Visitors can either go in there before they buy their museum
tickets or remember that there’s a shop on their way out.” The new
location also opens onto to a courtyard connecting to the Clifford Still
Museum, a new facility scheduled to open in 2011.
Once the site within the building was selected, Sheppard created
a floorplan that would maximize merchandise display capabilities
and sales. Because jewelry is a highly profitable item for the shop, he
placed the jewelry counter front and center. A backlit wall for glass
art objects doubles as both a focal point and as a backdrop to further
highlight the jewelry displays. A children’s section was tucked into
a corner next to the jewelry counter so that parents could browse
bracelets and necklaces while keeping an eye on young ones. Another
big draw, a cafe, was placed at the back of the shop, luring visitors past
freestanding display columns and another wall of displays. “People
linger over coffee, and they linger over books, so we put the books
near the cafe,” Sheppard says. Additionally, office space and storage
were placed behind display areas.
The design of the shop echoes Libeskind’s angles and canted planes.
Fixed glass panels mark the subtle threshold into the shop, separating
it from the lobby. Yellow zig-zagging light bars in the shop’s ceiling
mimic a graphic behind the museum ticket counter. The children’s
area is defined by bright yellow walls, while the balance of the shop
is done in cool white and gray, including the honed stone flooring.
The jewelry counter, made of glass, stainless steel and white Corian,
This page: A display wall illuminates art glass objects. Opposite
page: A subtle threshold separates the shop from the building lobby.
Bright colors define the children’s section of the shop.
has no right angles and is skewed to draw visitors further into the shop. The display columns, which showcase smaller items, are also
made with white Corian, backlit with LED panels. With all the custom-designed displays, each piece of merchandise is framed and
shown like artwork.
Completed late last fall–just in time for holiday shopping–the reborn Denver Art Museum Shop has been a success in many ways.
Overall sales have increased, as have individual sales transactions. The cafe has become its own destination, says Sheppard, with employees
reporting “regulars” who come for coffee or lunch.
On a personal level, Sheppard is no doubt most pleased with the response he received from Daniel Libeskind, who called the new
shop a “spectacular interior space” and complemented its “truly integrated design.” n
Architecture and relocation validation study: Roth + Sheppard Architects, 1623 Blake St., Suite 350, Denver, CO 80202; (303) 534-7007 or www.
rothsheppard.com.
Retail consultant: Andoniadis Retail Service, 4888 NW Bethany Blvd., Suite K5, #253, Portland, OR 97229; (503) 629-9279 or www.andoniadis.
com.
Millwork: High Country Millwork, 4076 Specialty Place, Longmont, CO 80504; (303) 532-2222 or www.highcountrymill.com.
Millwork material: Corian, www2.dupont.com.
To see more images of these projects, visit www.sourcesanddesign.com
The cafe, itself a destination, was placed near the books.
Above: The jewelry case was designed to echo the angles of the building’s architecture.
Staying Alive
Arizona North Chapter ASID Design Excellence Awards
E
xhibiting a chapter-wide sense of humor, the Arizona North Chapter ASID chose “Staying Alive” as the theme for its
33rd annual Design Excellence Awards competition and gala, channeling both John Travolta moves and a positive outlook for the regional design industry. The theme, it seems, worked. More than 240 guests attended the gala, and 64 projects won awards in 25 categories.
Additionally, Scottsdale interior designer Pat Bacon, ASID, was presented with a Life Membership Award, and Chandler designer
Debra May Himes, ASID, IIDA, LEED AP, was presented with the chapter’s Medalist Award. Here are just some of the top award-winning projects.
First Place, Commercial: Business
Offices Over
5,000 Square Feet
Elaine Alexander, Allied Member ASID
Est Est, Inc.
Scottsdale, Arizona
When the Virginia G. Piper Charitable Trust, a private
philanthropic organization, opted to move into new Phoenix
quarters, its board asked Elaine Alexander and a team from Est Est,
Inc. to renovate the two-story, 17,000-square-foot building, which
dated to the 1980s. The interior renovation included creating a more
open floorplan and increasing natural light. Following the building’s Spanish-influenced exterior, the new interior includes an entry
First Place, Commercial:
Senior Living Facility
Best In Show Commercial
First Place,
Commercial: Hospitality
LuAnn Thoma-Holec, ASID
Stacey Livengood, Allied Member ASID
Thoma-Holec Design, LLC
Suzanne Urban, ASID, IIDA
Studio 4 Design, Ltd.
Gold Canyon, Arizona
Phoenix, Arizona
La Siena, a 190-unit senior-living complex in Phoenix, was
designed by LuAnn Thoma-Holec and her associate, Stacey Livengood, to blend both luxurious resort and residential sensibilities.
The project included designing the spa, theater, bistro, chapel, pub,
library and shared living room areas. Working with a Tuscan motif,
the interiors include warm wood tones in the custom millwork
and architectural elements, iron scroll details and rich colors in the
upholstery, artwork, window treatments and accessories.
First Place, Commercial:
Business Offices Under 5,000 Square Feet
Roberta R. Thomas, ASID
Evolution Designs, Inc.
Tempe, Arizona
Jim Christy
The Ritz-Carlton, Dove Mountain
golf club outside Tucson was designed
by legendary champion Jack Nicklaus,
and its 25,000-square-foot clubhouse
was created to complement both the
setting and the elegance of the adjacent
300-room hotel. Suzanne Urban spearheaded the interior design, working
with fellow designer Amanda Umber,
and chose to focus on native materials
to give the clubhouse a sense of place.
Custom lighting incorporates steel,
copper and rough gemstones, such as
quartz, citrine, turquoise and amethyst,
referencing Tucson’s hugely popular
gem and mineral show. Tables for the
club’s boardroom and wine room were
crafted locally of mesquite and alligator
juniper. Throughout the interior, wood
ceilings, warm-hued clay plaster walls,
patinated metals, natural wool carpeting
and stone textures further reiterate the
desert locale.
colonnade with arches, groin vaults and columns. Materials include
Venetian plaster finishes on walls and ceilings, and travertine and
marble flooring patterns. Offices were designed to accept furniture
from the previous location, while new pieces were chosen to fill
other locations.
In creating this contemporary office for a Scottsdale corporation, Roberta
Thomas and her design team were asked to incorporate the company’s existing
workstations into the plan. Other challenges included a long, linear space and meeting new city energy code requirements with lighting. The team angled perimeter
offices, using large glass fronts to add interest and maximum lighting, and grouped
workstations to promote a better traffic flow. LED lights were installed to provide
accent lighting for art and comply with energy codes. The interior was finished
with a custom granite reception desk and the use of art glass, maple and travertine.
First Place, Residential: Residence Between
3,500 to 6,000 Square Feet
Lindsey Schultz, ASID
Ownby Design, LLC
Scottsdale, Arizona
The home was new, but the clients requested that Lindsey Schultz not only help with
the furnishings, but redesign some of the home’s interior architectural elements. Working with a background of pale travertine flooring and medium-brown millwork, Schultz
responded by restyling the powder room vanity and several fireplaces, including in the
living room, where the fireplace was slimmed down and redone to include limestone tile
and wood trim. Modern furnishings with clean lines and neutral hues were selected to
keep the emphasis on the clients’ collection of Native American paintings.
First Place, Residential: Residence
Under 3,500 Square Feet
Traci Shields, ASID
Janet Friedman, ASID
Friedman & Shields
Scottsdale, Arizona
The clients had a high-rise condo they use as a second home.
While it had “potential,” the space lacked personality. Designers
Janet Friedman and Traci Shields worked with existing flooring,
countertops and cabinetry, but added color and contemporary
touches to personalize the space. In the living room, the fireplace
was reworked to include an asymmetrical mantel and shelf with the
same stone as the flooring, resulting in a place for sculpture that also
draws the eye away from the television. A new glass tile backsplash
energizes the kitchen, as does new lighting throughout the residence. Vivid colors, new art, dramatic area rugs and contemporary
furnishings finish off the project.
First Place, Residential:
Model Spaces
Mary Meinz, ASID
Robb & Stucky Interiors
Best In Show Residential
First Place, Residential:
Residence Over 6,000
Square Feet
Anita Lang, Allied Member ASID
Interior Motives, Inc.
Fountain Hills, Arizona
Scottsdale, Arizona
The clients, a couple with grown children, desired an updated home
that would address its lush garden setting, feature sophisticated and elegant
finishes, and showcase their collection of Asian art. Anita Lang and her
design team responded with a natural, elegant materials palette and simple
lines to best accentuate the artwork. Details include mother-of-pearl
tile around the stainless steel fireplace in the living room, anigré wood
ceilings and Venetian plaster walls for the dining room and, in the den,
African mahogany-trimmed bookcases and woven silk paper with raffia
texturing for the walls.
The 5,500-square-foot spec home had it all--a desert mountain setting, spectacular views, three bedrooms, a guest casita, pool and multiple
fireplaces, both indoors and out. Mary Meinz’ task was to give it a warm,
sophisticated look that would appeal to potential buyers. Opting for a
rustic, yet contemporary spin on the interior, she used a neutral palette
of cream, brown and black, accented with yellow, orange and green, and
mixed large-scale pieces in wood, leather and stone. Original art commissioned by Meinz adds a personalized touch. n
HotShots
}}}
photographers of design
|
Left: Interior by Jeffrey P. Elliott, Denver. Below: A residence by Richard Mullen,
Aspen, Colorado. Bottom: Interior by Jan Clausen, CCI Design, Atlanta, Georgia.
Denver, Colorado
I
nterior design, architectural and garden photographer Emily Minton Redfield recently
completed a renovation project at her Denver house. She’s trading out photography for the
interior design services. “Right now, I’m in the red,” explains Redfield, whose images have
graced the covers of magazines such as Southern Living, Traditional Home and Colorado Homes
& Lifestyles. “I owe photography to the designer.”
That Redfield may have a little slack in paying back the trade is understandable. The designer in
question is Redfield’s father, noted Texas interior designer Joseph Minton, ASID, whose projects
have been featured more than a dozen times in Architectural Digest. “My Dad jokingly says that I am
his worst client,” says Redfield. “I do like to pick out the fabrics myself.”
Redfield’s career as a much-sought-after design photographer is likely due to her upbringing.
Not only is her father in the design business, but her brother trained as an architect. In the 1970s,
when she was ten, she watched as a photo team descended on her family’s Texas home to shoot it for
Architectural Digest. She spent summers helping her father in his design studio, organizing samples
and swatches. “I guess I just know where to point the camera in a room,” she says, summarizing
her upbringing. “That comes from being raised in the design business.”
However, the idea of photography didn’t really occur to her until
she received a psychology degree from Vanderbilt University and spent
six months trekking through Southeast Asia with a camera strapped
around her neck. “My travel photos were terrible,” laughs Redfield,
“but there were enough nice people who patted me on the back and
told me I had talent, so I believed them. I enrolled in a photography
program at Southeastern Center for the Arts in Atlanta.”
She got her first big career break working as a staff photographer
for Southern Living magazine in Birmingham, Alabama. After four
years there, she moved back to Atlanta, setting up a freelance business. Her images were used in magazines, books, catalogues and
designers’ portfolios.
Marriage brought her to Denver in 2001. She kept her national
contacts, shooting for the likes of Better Homes & Gardens, Southern
Accents, Veranda, Interior Design and Renovation Style. Not long after
arriving in Denver, Redfield gave a talk for interior designers at the
Denver Design District about how to work with a photographer–and
her local business began to grow. Lately, she’s been shooting for more
local and regional publications, as well as for designers’ portfolios.
Since moving to Denver, Redf ield says she’s been drawn to a
cleaner, modern aesthetic. “I like my antiques,” she says, “but Denver
is more modern than the traditional Southern look I was surrounded
by in my early career.” And, though she’s shot plenty of commercial
projects, Redfield admits she’s most drawn to residential work. “I
like that lived-in, personal side of design.”
Redfield, who uses an assistant for most shoots, has also embraced
the look of natural lighting for her images. “That’s the trend now,”
she explains. “Everyone seems to want that in their images.”
But, back to her house in Denver. Since both a nationally known
interior designer and a nationally known photographer were involved,
will it ever be published? “I suppose it might,” says Redfield with a
sigh and a laugh. “My apartment in Birmingham and my townhouse
in Atlanta were both published. But the problem is, I’m always working on it. I can never really tell when it will be ready to be shot.” n
Emily Minton Redfield Photography, Denver, CO; (720) 201-9140 or
www.emrphotography.com.
To see more images by this photographer,
visit www.sourcesanddesign.com
Interior by Jan Clausen, CCI Design, Atlanta, Georgia.
m a r k e t
w a t c h
Enkeboll has launched its new Hearst
Castle collection of architectural woodcarvings, pieces that would enhance a
traditional or Mediterranean-inspired
kitchen. The new collection, adapted
from the artisan details of Hearst Castle
architect Julia Morgan’s original renderings, includes moldings, rosettes, corbels
and panels. The new pieces are available
in oak, mahogany, walnut, cherry, alder,
maple and other hardwoods.
www.enkeboll.com.
GD Cucine shows off minimalist Italian style with its Velvet kitchen line.
Cabinets, doors, drawers and countertops are available in combinations
of glass (shown here), lacquered surfaces, stone and wood, in various
colors. The line offers endless arrangements of peninsulas, islands, wall
units and cabinetry, built-in LED or halogen lighting for the shelving, and
hidden handles built into the width of the drawer and door fronts. The
Velvet SM line features two handle choices, a tab integrated into the door
front or a more traditional drawer pull.. www.gdcucine.com.
Kitchen Cabinetry
The heart of the home is more important than ever, especially now that
renovation is so prevalent. Here are some new looks in cabinetry and details
that are sure to spark ideas for residential projects.
Kitchens Southwest recently completed a custom kitchen in Paradise
Valley, Arizona, designed by Karen Gustin, CKD. Manufactured by Custom
Cabinetry, the alder cabinetry was finished with two custom stains and
utilized hardware from Top Knobs, adding to the kitchen’s rustic appeal.
Kitchens Southwest, 15685 N. Greenway-Hayden Loop, #300, Scottsdale,
AZ; (480) 443-0102 or www.kitchenssouthwest.com.
Hi-Rez Media, LLC
Snaidero’s Code cabinetry plays with volumes, eliminates unnecessary elements and allows for compositional
freedom. The collection’s tall, base and upper cabinets can be ordered in custom widths and heights, as
can its single, open modular unit that can be used to create numerous combinations for any architectural
setting or be composed as a freestanding structure. Code’s Natural version, shown here, features
doors in slatted ash wood, with decorative grain pattern and handcrafted details. The collection
also is available in lacquer finishes and offers numerous cabinet-organizing accessories.
www.snaidero-usa.com.
Add interest to cabinetry with solid bronze architectural hardware from Sun Valley Bronze. This
regional firm uses high-quality, art-grade bronze
to make its sand-cast hardware, in styles that
range from traditional to contemporary. Shown
here is a Corduroy square drawer pull that works
equally well with traditional, transitional or contemporary cabinetry styles. Sun Valley Bronze,
706 S. Main St., Bellevue, ID 83313; (208) 7883631 or www.sunvalleybronze.com.
m a r k e t
w a t c h
EuroDream Kitchens & Design
Gallery recently completed a
custom contemporary kitchen in
Arizona that features full-access,
German-made cabinetry with
soft-close doors and drawers.
The cabinets were done in a
wenge finish, with a combination
of horizontal and vertical grain
direction. Additional cabinets
feature glass doors set into aluminum frames. The handles were
subtly integrated into the top of
cabinet fronts. EuroDream Kitchens & Design Gallery, 8670 E. Shea
Blvd., Suite 101, Scottsdale, AZ
85260; (480) 998-0244 or www.
eurodreamkitchens.com.
The new five-piece door and drawer style
added to Armstrong Cabinets’ Rutledge
line gives the cabinetry a Shaker look,
with a thicker band of wood around
the frame. The new style is available
in all maple finishes, including natural,
espresso and toffee. www.armstrong.com.
Antiquities’ traditional cabinetry handcrafted in
France’s Provence region adds a rustic, rural appeal
to a kitchen. This zinc-topped island with an integral
sink offers a landing spot in the kitchen, plus open storage
below. Antiquities, 7401 E. Redfield Rd., Scottsdale, AZ 85260;
(480) 556-0303 or www.antiquitiesimports.com.
Dutch Made cabinetry features
both traditional craftsmanship and
contemporary, European frameless
styles in a variety of hardwood panels and veneers, including red oak,
maple, hickory, ash, cherry, beech,
mahogany and more. Shown here,
the Mandalay collection, with Old
World detailing. Available through
DSKB Plumbing & Tile, Denver Design
District, 595 S. Broadway, Denver, CO
80209; (303) 744-9189, www.dskb.
com or www.dutchmade.com.
Architect: Nick Tsontakis
Scott Sandler Photographic
Scott Sandler Photographic has been offering complete photographic services and
portfolio development to the design and architecture communities for nearly 13 years.
Call Scott today to review his quality work and impressive client list.
See how affordable a quality photo session can be!
ph (602) 482-9261 • mobile (602) 397-5309
m a r k e t
Index
w a t c h
a d v e r t i s e r s ’
Affinity Kitchens recently renovated a kitchen
to accommodate the needs of a family with four
children. While the kitchen’s footprint remained
the same, the new design features formal, classic cabinetry in pale cream and espresso stains,
an island angled so that all six members can
be seated at once and more counter space for
cooking and projects. Affinity Kitchens, 7848 E.
Redfield Road, #10, Scottsdale, AZ 85260; (480)
348-0088 or www.affinitykitchens.com.
Alexander Sinclair
8-9
www.arizonadesigncenter.com
Anchor Bay Tile
15
www.anchorbaytile.com
Biltmore Shutters
13
CCS Presentation Systems
11
21
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Inside/Out
15
www.insideoutshowrooms.com
Innovative Wine Cellar Designs
2
www.winecellardesigns.biz
Jordan Spencer
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Las Vegas Design Center
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Peterson Architecture
Phoenix Lamps, Shades & Antiques
Lamps • Shades • Lights • Repairs
Antiques • Custom Lamps
Phoenix Lamps, Shades & Antiques
2225 East Indian School Road
Phoenix, Arizona 85016
Arthur L. Bailey learned old world furniture building techniques from
a renowned Italian master craftsman and furniture designer. He has
transformed his old world skills to create a new level of custom
furniture.
The Vivienne Bed is an example of the design and craftsmanship
that has earned Mr. Bailey national recognition. Available in king and
queen dimensions, the bed offers optional design features.
The Vivienne Bed is available through the Trappings showroom.
602-955-5640
fax 602-955-0642
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Linear Fine Woodworking has created this custom kitchen in Arizona with shapes and forms in
mind. The base cabinetry is built of plain slice
pearwood, using Macassar ebony in a horizontal
grain pattern as both an accent reveal beneath
the granite countertop, as well as an undercounter light valance along the seating area of
the island. The radius of the upper cabinetry
was accented by a seamless blend and free-form
curve of pearwood and Tamo ash. Horizontal
grain Macassar ebony was repeated in the soffit
and under the cabinet light valance. Linear Fine
Woodworking, 2825-2831 S. 46th St., Phoenix,
AZ 85040; (480) 968-1223 or www.linearfine
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ArizonA North ChApter ASiD DeSign AwArDS

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