launch the PDF case study

LAB HISTORY
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ENTER
CHEMICAL CODE X
TEN YEARS OF APPLIED DESIGN SCIENCE
2013 marks ten years of Chemical Code - ten years of delivering
a vast array of marketing artwork, literature, ad campaigns,
branding and web based projects that get tangible results.
We’re taking a trip to back to explore the work and the team
that made Chemical Code the versatile agency it is today.
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CHEMICAL CODE X
TEN YEARS OF APPLIED DESIGN SCIENCE
2003
2003 SARA NA
Back in the heady days of Quark Xpress, Sara Na
was one of Chemical Code’s first clients - a producer
of deluxe toe rings. Heavy retouching and various
brochures and leaflets helped kick-start Chemical
Code Ltd as a fully fledged business.
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CHEMICAL CODE X
TEN YEARS OF APPLIED DESIGN SCIENCE
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2004 WADES CYCLES
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With Wades Cycles came the beginning of a wave of
work in the wheeled / motor sports industry - honing
our skills for quick turnaround ads and brochures of
ever increasing pages.
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Thankfully Adobe InDesign and the Creative Suite
brought about quicker tools for cutting out bikes and
their fiddly spokes. The rest of the imagery used in this
particular brochure was a pleasure though...!
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CHEMICAL CODE X
TEN YEARS OF APPLIED DESIGN SCIENCE
2005
2005 KP EQUIPE
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Fabricators for the telecommunications sector, KP
Equipe listed Virgin, NTL and Aston Martin as some of
its clients. We produced their stationery, exhibition
graphics and a short corporate video for them
amongst other work.
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CHEMICAL CODE X
TEN YEARS OF APPLIED DESIGN SCIENCE
2006
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One of the biggest jobs of 2006 was the Apico
International Hard Parts brochure. 204 pages, 354
cutouts, all done in 14 days of sweat and graft!
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CHEMICAL CODE X
TEN YEARS OF APPLIED DESIGN SCIENCE
2007
2007 RUSH RACING
New branding work for Rush Racing quickly led to their
first retail catalogue, featuring 200 pages of expertly
shot and cut out products, product information and
the usual ordering info... As is the norm with this type
of work, it was all designed and wrapped up in a 5
week period.
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CHEMICAL CODE X
TEN YEARS OF APPLIED DESIGN SCIENCE
2008
R
DR
:EEHRPA>>ELPBMAMRK>L
SEE STAFF FOR OUR LATEST
PROMOTIONAL OFFERS
TYRES
w w w. m oto r - wo r l d . co . u k
L>MH?-K>:=RMH?BM
E
AK
UGH!
15” ›+02'2/
17” ›,22'2/
›+02'2/
with 195/45-15 Tyres ›,+2'2/
h 205/40-17 Tyres ›,22'2/
with 195/50-15 Tyres
KWUXTM\M
KWV\ZWT
),ZQ^M
ALLOY WHEELS WITH TYRES
Silver Finish
=KB?M.
;,ZQ^M
EELS WITH TYRES
shed Finish
th 195/50-15 Tyres
205/40-17 Tyres
)L^IV;<
›,22'2/
›.22'2/
h 215/35-18
18 Tyres
A DRIVE: GET A GRIP!
FREE Locking Wheel Nuts
worth £14.99
ALLOY WHEELS WITH TYRES Silver Finish
5/50-15
es
6.5 x 15 with 195/50-15
£299.96
£499.96
Tyres
£299.96
I:FHG:
6.5 x 15 with 195/50-15
Tyres
7 x 16 with 195/45-16
Tyres
7 x 17 with 205/40-17
Tyres
Tyres
£379.96
7 x 17 with 205/40-17
Tyres
£499.96
£299.96
£379.96
:I>QK
ALLOY WHEELS WITH TYRES Silver Finish
£499.96
6.5 x 15 with 195/50-15
8 x 18 with 215/35-18 or 225/40-18
Tyres
£699.96
Exclusive to
Tyres
7 x 17 with 205/40-17
Tyres
Exclusive to
IKHLIKBGM
WAS £436.96 SAVE £87
Tyres
£349.96
£299.96
£499.96
MHDRH<BMR
ALLOY WHEELS WITH TYRES
Shadow Chrome Finish
E:<DB<>
Tyre Size
13”
145/70/13 71T
155/65/13 73T
155/70/13 75T
165/65/13 77T
165/70/13 79T
175/65/13 80T
175/70/13 82H
14”
165/60/14 75T
165/65/14 79T
165/70/14 81T
175/60/14 79T
175/65/14 82H
175/70/14 84H
185/60/14 82H
185/65/14 86H
185/70/14 88H
195/60/14 86H
195/65/14 89H
15”
175/55/15 77T
175/60/15 81H
175/65/15 84H
185/65/15 88H
195/50/15 82H
195/60/15 88H
195/65/15 91H
195/70/15 97T
205/60/15 91H
205/65/15 94H
16”
205/55/16 91H
7 x 16 with 195/45-16
ALLOY WHEELS WITH TYRES Silver Finish
WITH TYRES
sh
Get a Grip’ and rediscover
what ‘Driving Enjoyment’
is all about!
LN@H
:L<:KB
WITH TYRES Silver Finish
es
Designed for drivers not
willing to compromise
on quality. A-Drive offers
outstanding traction,
excellent performance
and superior handling
for new levels of Grip. No
matter whether the rain
just never seems to stop,
or the asphalt is croaking
in the heat.
›022'2/
ve to
40-17
ALLOY WHEELS WITH TYRES
Black/Polished Finish
6.5 x 15 with
195/50-15 Tyres
£299.96
6.5 x 15 with
195/50-15 Tyres
£380.96
7 x 17 with
205/40-17 Tyres
£449.96
7 x 17 with
205/40-17 Tyres
£545.96
£640.96
7.5 x 18 with 215/35-18
or 225/40-18 Tyres
£856.96
7.5 x 18 with 215/35-18
or 225/40-18 Tyres
LMK>>MH<M:G>
WAS £474.96 SAVE £85
Tyres
£389.96
WAS £686.96 SAVE £137
Tyres
£549.96
WAS £959.96 SAVE £210
5/40-18
es
£749.96
2008 MOTOR WORLD
MKB:=
ALLOY WHEELS WITH TYRES
Black/Polished Finish
6.5 x 15 with
195/50-15 Tyres
£329.96
7 x 17 with
205/40-17 Tyres
£499.96
Price Each
£23.00
£27.00
£23.00
£29.00
£27.00
£33.00
£27.00
£32.00
£31.00
£30.00
£34.00
£38.00
£35.00
£34.00
£38.00
£36.00
£41.00
£41.00
£63.00
£54.00
£46.00
£43.00
£34.00
£52.00
£42.00
£46.00
£56.00
£66.00
£68.00
)!
8IZILI;XMK
S DRIVE:
• Computer optimised
directional tread
pattern
• Excellent surface water
drainage
• High speed stability
• Assured cornering
capability
• Available in 14” to 20”
Tyre Size
15”
195/45/15 78W
195/55/15 85V
205/55/15 88W
16”
195/40/16 80W
195/45/16 84W
205/55/16 94V
215/40/16 86W
17”
195/40/17 80W
195/45/17 85W
205/45/17 88Y
215/45/17 91Y
225/35/17 86Y
225/45/17 91Y
235/40/17 90Y
18”
215/40/18 89Y
225/40/18 92Y
255/35/18 94Y
19”
215/35/19 85Y
235/35/19 91Y
20”
225/35/20 90Y
Price Each
£47.00
£70.00
£72.00
£76.00
£50.00
£89.00
£83.00
£99.00
£125.00
£128.00
£106.00
£146.00
£108.00
£124.00
£126.00
£128.00
£199.00
£165.00
£201.00
229.00
We produced Motor World’s 2008 catalogue - the
biggest catalogue we’d handled to date. We managed
the production over a two month period, producing
around 600 full colour pages.
ADVAN ST:
Flagship SUV 4x4/tyre
• High speed capabilty
and driving pleasure
A539:
The asymmetrical
dual-angle pattern was
identified as offering
the ideal balance of
“performance” and
“comfort”.
The A539 - just one
example of advanced
technology that went into
the creation of this new
generation of
performance tyres.
Tyre Size
12”
165/60/12 71H
13”
175/50/13 72V
175/60/13 77H
185/60/13 80H
14”
185/50/14 77V
185/60/14 82H
195/45/14 77V
15”
195/45/15 78V
195/50/15 82V
16”
195/45/16 80V
225/40/16 85V
225/45/16 89V
17”
205/40/17 84V
Price Each
£42.00
£54.00
£41.00
£43.00
£58.00
£35.00
£60.00
£47.00
£35.00
£48.00
£84.00
£111.00
£68.00
• Designed for the new
generation of high
perfomance SUV’s
PARADA SPEC 2:
• Impeccable
performance on both
wet and dry surfaces
Defines tuner performance standards by
exceeding expectations
for performance & looks.
• Available in 17” to 24”
Raises the bar on the
premium performance
offering for street tuners,
giving
1. Massive diagonal tread
blocks 2. Helical long
grooves and 3. Low void
shoulder.
Tyre Size
16”
205/40/16 87V
205/45/16 87V
17”
205/40/17 84W
205/45/17 88W
215/40/17 84W
18”
215/35/18 84W
215/40/18 85W
225/35/18 83W
225/40/18 92W
19”
215/35/19 85Y
225/35/19 88Y
Price Each
80.00
84.00
71.00
126.00
86.00
120.00
132.00
165.00
120.00
176.00
193.00
Tyre Size
Price Each
17”
225/55/17 101W £115.00
255/50/17 101W £138.00
18”
235/50/18 101W £144.00
235/60/18 107W
£157.00
255/55/18 109W £141.00
285/50/18 109W £149.00
285/55/18 113W
£157.00
19”
245/50/19 105W £151.00
255/50/19 107W £154.00
285/45/19 107W £169.00
20”
265/50/20 111W £196.00
275/40/20 106Y
£200.00
295/40/20 106Y
£230.00
295/45/20 106Y
£238.00
315/35/20 110Y
£247.00
22”
275/30/22 96Y
£261.00
295/30/22 103Y
£257.00
305/40/22 104W £264.00
Each genre of products had its own design style and
internal department to liaise with and get content
amended (some more than others!!) and approved.
We also created various email campaigns and
seasonal mailers over the next couple of years.
ct to fitment and availability.
.@QFDRS+MCDODMCDMS%@Q2@QSR
#BBDRRNQHDR4DS@HKDQ1UDQ5SNQDR0@SHNMVHCD
64
THE UK’S LARGEST INDEPENDENT CAR PARTS AND ACCESSORIES RETAILER
OVER 240 STORES NATIONWIDE
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CHEMICAL CODE X
TEN YEARS OF APPLIED DESIGN SCIENCE
2009
2009 HENLEY COLLEGE
2009 was the year we started work with Henley
College Coventry, firstly tackling their full time
prospectus, producing yearly enrolment campaigns
and all their literature ever since. We initially gave their
brand a little facelift, progressing it steadily each year.
Our campaign lines, creative and high quality artwork
have helped to shape the college, who are now one of
the leading colleges in the West Midlands.
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CHEMICAL CODE X
TEN YEARS OF APPLIED DESIGN SCIENCE
2010
2010 KNIGHT&RENNIE
Knight & Rennie approached us to produce all their
printed collateral. Within a couple of months we
conducted a full rebrand – logo, stationery, sign
boards and website.
We have recently refreshed the brand along
with developing their responsive website as
Knight & Rennie continue to lead the Leamington
property market.
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CHEMICAL CODE X
TEN YEARS OF APPLIED DESIGN SCIENCE
2011
2011 UNILINE
Globally recognised as a technical leader in
permanently installed fall protection products and
systems, we have worked with Uniline for nearly 10
years, producing everything from creative product
launches to multi-lingual brochures and datasheets.
Following a rebrand and product restructure we
carried out in 2011, world leading fall protection
company, Capital Safety bought Uniline.
Based in the USA, Capital Safety had acquired other
brands in Europe and South America, acquiring
Uniline on the strength of it’s products and brand
position in the market, which we helped create.
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CHEMICAL CODE X
TEN YEARS OF APPLIED DESIGN SCIENCE
2012
2012 CAPITAL SAFETY
Impressed with our creative work and understanding
of Uniline, Capital Safety asked us to deliver their EMEA
marketing needs, helping assimilate Uniline into the
Capital Safety family in the process.
This resulted in us producing a 300 page, 7 language
product catalogue, which was subsequently adapted to
cater for a further 8 languages. We continue to handle
their day to day needs, designing multi-lingual brochures,
datasheets, product launches as well as designing
and developing their Resource Centre - an essential
web based media database and toolkit for their global
customers, installers & distributors requirements.
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CHEMICAL CODE X
TEN YEARS OF APPLIED DESIGN SCIENCE
@
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South Avenue
Mickleton Road
Coundon Road
9 Lower Holyhead Road
Stoke, COVENTRY
CV2 4DQ
Earlsdon, COVENTRY
CV5 6PQ
Lower Coundon, COVENTRY
CV1 4AW
City Centre, COVENTRY
CV1 3AX
£394,950
£164,950
£320.00
£450.00
Offers in region of
Per Month
Coventry’s leading estate agents
Selling and letting property across Coventry
Coventry Estate Agents Payne Associates are leading Independent estate agents with
three offices across Coventry. Our branches are in busy locations at 20 New Union
Street, Coventry, 165 Daventry Road, Cheylesmore and 221 Albany Road, Earlsdon.
As Licensed NAEA and ARLA agents we pride ourselves on our personal commitment
and enthusiastic professional approach. We work on a No Sale - No Fee basis including
prominent local advertising and extensive internet coverage.
We offer a complete residential sales and letting service, RICS surveys, energy
performance certificates and have links to local independent mortgage advisers and
solicitors. With a proven track record and a wealth of experience we are the perfect
choice whether you are buying, selling or letting your property.
If you are thinking of selling or renting your property we offer free valuations to
potential landlords and sellers. Call us now for professional advice.
City Centre Office
20 New Union Street
Coventry CV1 2HN
Daventry Road Office
165 Daventry Road
Cheylsemore
Coventry CV3 5HF
I’m looking to
Per Month
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Postcode
024 7622 2022
city@payne-cov.com
Earlsdon Office
221 Albany Road
Earlsdon
Coventry CV5 6NF
024 7667 7000
024 7650 3070
earlsdon@payne-cov.com
daventryroad@payne-cov.com
©2012 Payne Associates Ltd.
Payne Associates is the trading name of MTP Estate Agents Limited. Regulated by RICS.
Registered in England No. 4972165. Registered office: 20 New Union Street, Coventry CV1 2HN
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Featured properties
South Avenue
Mickleton Road
Stoke, COVENTRY
CV2 4DQ
Earlsdon, COVENTRY
CV5 6PQ
£394,950
£164,950
Coundon Road
9 Lower Holyhead Road
Lower Coundon, COVENTRY
CV1 4AW
City Centre, COVENTRY
CV1 3AX
£320.00 Per month
£450.00 Per month
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2013.1 PAYNE ASSOCIATES
A rebrand and responsive website for Payne Associates brought us into 2013. Impressed
with our work for Knight & Rennie, they initially asked us to look at their brochure and email
signature. This escalated to defining their business proposition, a full blown rebrand and a
full suite of collateral, including their website. Now with 2 web developers on board, we were
picking up more and more online projects, keeping abreast of the changing online landscape.
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CHEMICAL CODE X
TEN YEARS OF APPLIED DESIGN SCIENCE
2013.2 BLUE ARROW
Having worked with Blue Arrow since 2005, as well as other companies within the Impellam
Group, we’ve catered for their design and artwork needs – from internal campaigns to
e-marketing and press ads. As a result of our recent work, Blue Arrow asked us to develop the
brand and create a new set of guidelines, which was rolled out this year.
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CHEMICAL CODE X
TEN YEARS OF APPLIED DESIGN SCIENCE
Now with a six-strong team of dedicated artworkers,
creatives and developers, we’re full steam ahead into
2014 and our 10,000th job. Along the way we’ve produced
iPhone apps, videos, created hundreds of brochures,
thousands of items of marketing collateral and countless
websites. Big or small, we’ve delivered them all!
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© 2012 CHEMICAL CODE LTD. COPYRIGHT EXISTS
ON ALL PRESENTED IDEAS. THIS APPLIES TO
ALL CREATIVE CONCEPTS, ARTWORK, STYLES
INCLUDING THE ‘DRAWING OF INSPIRATION’ FROM
SUCH CREATED CONCEPTS, ARTWORK AND STYLES.
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