that`s doing good in any language

April 5, 2013
The Infinite Dial 2013
One in three Americans aged 12 and older now listen to all forms of
online radio on a weekly basis. That’s according to a new national
study from Arbitron and Edison Research, The Infinite Dial 2013:
Navigating Digital Platforms. Released this week, the study is the 21st
in a series by Arbitron and Edison dating back to 1998. This week
we take a look at the study and highlight some “bite size” chunks of
information that we think will be of interest and/or relevance to our
News/Talk/Sports radio readers. Certainly it does not represent the
contents of the entire study which -- along with previous studies -- can
be downloaded for free. Look for a link at the bottom of page three.
First, The Stats
First up, let’s take a look at how the
study was conducted. A total of 2,021
persons were interviewed to investigate
Americans’ use of digital platforms
and new media. From January 15
to February 10, 2013, telephone
interviews were conducted with
respondents age 12 and older chosen
at random from a national sample of Arbitron’s Fall 2012 survey
diarykeepers, and through random digit dialing (RDD) sampling in
geographic areas where Arbitron diarykeepers were not available for
the survey. Diarykeepers represent 45% of the completed interviews
and RDD sampled respondents represent 55% of the completed
interviews. The study includes a total of 711 cell phone interviews.
Next, Some Headlines
• Fifty-three percent of all Americans aged 12 and over (an estimated
139 million people) own a smartphone; three-quarters of those aged
18-to-34 own these devices
• Weekly online radio listeners report listening for an average of 11
hours 56 minutes per week, up by more than two hours over
last year’s listening levels (9 hours 46 minutes in 2012), and nearly
double that reported in 2008 (6 hours 13 minutes). During the same
span of time, Arbitron’s RADAR service indicates that AM/FM Radio
has grown to 243 million weekly listeners and time spent listening has
remained approximately two hours a day
• More than one in four Americans (27 percent) check their social
network several times per day, estimated at 71 million people
• AM/FM radio is an “almost all of the times” or “most of the times” in-
car choice for nearly six in ten adults aged 18 and over; dashboard AM/
FM radio (58 percent) far outpaces frequent in-car use of CD players
(15 percent), portable digital audio/MP3 players (11 percent) and
satellite radio (10 percent)
• AM/FM Radio delivers far more consumers (49 percent) than other
media during the half hour before they arrive to shop, more than
twice the number reached by the next closest medium (advertising on
Billboards at 21 percent)
• Twenty-nine percent own a tablet; this is up more than 70 percent in
the last year, compared to 17 percent ownership in 2012
• The percentage of people with three or more working computers in
their home remained steady with last year’s findings (24%). That’s up
from 2009 (18%) but down from 2011 (25%).
• The percentage of people in homes with Internet access and a WiFi
network setup has rocketed from 48% in 2010, to 67% in 2013, which
is also up 6% over last year’s study results. And one in four now report
living in homes with five or more devices connected to WiFi.
©2013 NTS MediaOnline™ — All rights reserved. To subscribe visit www.ntsmediaonline.com
April 5, 2013
Page 2
The NAB Education Foundation has announced the winners of their
annual Service To America awards. Radio winners this year include
WGY/Albany, NY (Service To Children); WQHT/New York (Service
To Community); and the North Carolina Association of Radio and
Television Broadcasters (President’s Special Award). More details on the
winners and this year’s awards dinner HERE … In Other NAB News:
Newly elected Radio Board members who will start their 2-year terms in
June include Mike Boen (BL Broadcasting); Bill Coleman (Team Radio);
Bill Hendrich (Cox Media Group/Jacksonville); Ed Henson (Henson
Media); Julie Koehn (Lenawee Broadcasting); Jessica Maventano
(Clear Channel); Mike Novak (K-LOVE/Air1Radio); Frank Osborn
(Qantum Communications); Bob Proffitt (Alpha Broadcasting); Heidi
Raphael (Greater Media); Paul Tinkle (Thunderbolt Broadcasting);
and Dana Withers (Dana Communications) … Beasley Broadcasting
names Keriann Worley to the newly created position of Director of Sales
for the company’s Miami station trio that includes 560 Sports Radio
(WQAM). Worley was most recently VP/Market Manager for Clear
Channel Media & Entertainment/Melbourne, FL … Greater Media/
Detroit promotes Steve Chessare from Director of Sales to Market
Manager for the company’s Motor City cluster … Bob Lewis is named
Director of Programming for American General Media’s stations in
Albuquerque/Santa Fe and Bakersfield, CA. It’s a return to AGM for
Lewis who previously did a stint as Director of FM Operations/Marketing
and Programming for the Bakersfield stations … Self described “pioneer
of patriot Talk radio” Tom Donahue reports his weekly show has
expanded to five days a week on KCAA/Loma Linda, CA and online via
TalkSuperstation.com.
Dial-Global elevates TM Studios’ VP/Creative Greg Clancy to GM of
the jingle, imaging and music division. A first-call singer and producer in
Dallas for more than 25 years, Clancy began at TM Studios as a Music
Director in 2006 … Cumulus Media Networks’ new affiliates this week
include WFTL/West Palm Beach (Geraldo); KAOI/Maui, HI (A Better
Life with Dr. Sanjay Gupta); KJPW/Waynesboro, MO (The Mark Levin
Show); and KELE/Mountain Grove, MO (The Mike Huckabee Show)
… Envision Radio Networks’ syndicated feature Where Are They
Now with Ahmad Rashad adds WWTX/Wilmington, DE … Kudos to
XtreMedia CEO Kevin McCullough and fellow syndicated Talk radio
hosts Stephen Baldwin and Dani Johnson, as their charitable-based
website DoMuchGood.com raised enough money in 2012 to rescue
some 6,000 orphans in Belize. The trio’s original goal was to save 2,012
children in need. For 2013 the site is focusing on helping a population that
McCullough calls “the poorest of the poor” -- the people of Haiti.
Salem Communications has launched ChristianRadio.com, a free
digital radio service offering multi-platform music and Talk radio.
The portal further advances the company’s strategy to “be available
anytime, anywhere” by offering live streaming of more than 60 Christian
music and Talk stations, along with on-demand options. The venture
is a joint effort of Salem’s radio and new media divisions … Clip
Interactive renews it’s deal with Mike Henry and Paragon Media
Strategies to remain as the company’s in-house strategic consultant. The
Paragon CEO has been “instrumental” in the development and launch
of Clip Radio, a smartphone app that allows users to turn both overthe-air and digital streaming programs into an interactive experience. Get BREAKING NEWS alerts by following us on TWITTER, or
“friend” us on FACEBOOK. Find one-click links to both HERE.
Weststar TalkRadio Networks’ Kim Komando Show is seeking a fulltime Ad Sales Account Manager. Base+Commission+Benefits are
the reward for your Bachelor’s Degree plus 4-8 years experience in
selling broadcast radio (and TV) and digital online advertising. Get full
details on this “inside sales” opening and how to apply HERE… Got
a gig open? Looking for your next challenge? Email details and your
contact info HERE and we’ll post it free of charge as a service to the
Talk media industry.
THAT’S DOING GOOD IN ANY LANGUAGE
Here’s a photo from our “Not Exactly Talk Media News” Department:
While Lotus Communications’ 102.1 FM La Caliente isn’t among the
stations we usually cover here in NTS MediaOnline Weekly, when
we see good radio doing good things, we believe it deserves industry
recognition. That’s the staff of La Caliente posing with one of those giant
checks representing nearly $94,000 that was raised during their 8th annual
Radiothon to benefit St. Jude Children’s Hospital. Muy bueno!
©2013 NTS MediaOnline™ — All rights reserved. To subscribe visit www.ntsmediaonline.com
April 5, 2013
•
Page 3
Pandora is well known, but Clear Channel’s digital radio platform
iHeart Radio is gaining ground when it comes to awareness.
Recognition of the service is up nearly 15 percent according to the
Arbitron/Edison study.
• More than one-fourth of weekly podcast users consume six or more
podcasts a week, with 13% reporting they listen to 11 or more.
•
YouTube growth appears to be leveling off a bit, according to the
study. While the percentage of those who reported watching Internet
video programming on YouTube has made huge jumps since Arbitron/
Edison began tracking that stat in 2007, viewing has remained flat
(37%) from 2012 to 2013 among those who said they’d viewed
YouTube video programming in the “last week.” Nevertheless, some
40% of respondents overall did report viewing online video in the last
week, reinforcing its popularity.
•
Online Radio is still considerably more popular than online video, with
Time Spent per user with radio nearly triple that of video. Self-reported
Time Spent per week for radio was 11:56, while only 4:00 was reported
for video viewing.
•
More than half of respondents reported owning a Smartphone, up some
9% over last year, and over 40% since 2009. And while three-quarters
of 18-34s own a Smartphone, Talk radio readers would be wise to note
that Smartphone ownership is at 69% among 35-44s and over 50% in
45-54s.
•
And what are folks doing on all those Smartphones? Not surprisingly,
97% of respondents make or receive calls, with 94% sending or
receiving texts. But of special note is the fact that 44% say they listen
to online radio via their Smartphone.
•
When it comes to getting apps downloaded, broadcasters have a ways
to go to catch up, with 47% of Smartphone owners reporting they’ve
downloaded Pandora, compared to just 15% who have downloaded
iHeart Radio, Meanwhile a mere 9% reporting downloading an AM/
FM Radio station app.
• Three in ten respondents now wake-up in the morning to a cell phone.
In fact, getting awakened by cell phone or “some other way” far
exceeds those who report waking to a clock radio.
•
Think you’re seeing a lot more tablets out there these days? According
to Arbitron/Edison’s study, tablet ownership is up 70% year-over-year,
with tablet ownership reaching three in ten individuals. Apple’s iPad
still leads in ownership, but non-iPad tablet ownership is growing
rapidly.
•
Love it or hate it, Facebook remains the big player when it comes to
social networking. 58% have a personal profile on Facebook, followed
by a distant second LinkedIn (17%), Twitter (15%), MySpace (14%),
Google+ (12%); Instagram (12%); Pinterest (10%) and Tumblr (4%).
Download the full 2013 Infinite Dial study HERE
Al Peterson
858.486.7559
al@ntsmediaonline.com
Brooke Trissel
512.218.8228
brooke@ntsmediaonline.com
©2013 NTS MediaOnline™ — All rights reserved. To subscribe visit www.ntsmediaonline.com