Vendor Sponsorship Packet - Care-A

Lining up
for our
SALE!
Hosted by
Vendor
Sponsorship
Packet
DockDogs® is the independent governing and
sanctioning body for Regional, National and
International dock jumping and dock diving
performance sports. DockDogs® establishes the
rules & standards of the sport, tracks results &
records while supporting & promoting the growth
of its athletes, events, spectators and sponsors.
DockDogs® is the largest diversified presenter of
dock jumping and dock diving Dog Performance
Sports in the world. Year after year, each of our
programs produce a variety of live events that
have proven drawing power. The intense action
provided by DockDogs® events are guaranteed to
leave a lasting impact on anyone who witnesses
these amazing events.
Last year, we set out to attract between
7,000 and 8,000 visitors to the DockDogs®
Pet Lovers’ Extravaganza hosted by
Care-A-Lot® Pet Supply and we definitely
met that goal, attracting an estimated
8,200 people from 77 cities, 20 states, and
2 countries! Using the information from our
on-site survey, we learned that nearly 94%
of attendees last year owned a dog,
putting the number of dog owners at last
year’s event at over 7,700!
But once again, dog lovers weren’t the only
ones to come out and enjoy the show:
29% also owned cats, 11% owned fish, 8%
owned small animals, 6% owned birds, &
another 6% owned reptiles. Even horse
owners made their way out to see the event!
This year, we hope to keep growing and we
expect another 8,500 to 9,000 visitors!
The DockDogs® competition is simple and easy, encouraging
everyone, young or old, amateur or veteran, to participate! You
don’t need a high-priced purebred dog or extensive training.
Anyone with a dog and a ball or toy can compete! That
accessibility, along with it’s popularity, creates effective &
positive sponsor impressions.
But what else can spectators expect?
This year sees the return of our popular Care-A-Lot® Prize Patrol
Wheel and Punch Card Contest!
The Prize Patrol Wheel is a fun and interactive way to get products
and samples in the hands of potential customers. They only need to
fill out a small survey, spin the wheel and they can start their
DockDogs® experience with a fun prize from Care-A-Lot® or
product sample from a sponsor or vendor!
Our Punch Card Contest allows attendees to enter several
drawings for amazing prizes and raffles, simply by visiting every
vendor or sponsor’s tent while they watch the event!
This ensures that EVERY attending sponsor meets with
consumers and makes an impression!
In addition, spectators can look forward to:
. 3 days of high-flying dogs for FREE!
. Amazing savings and deals at all 3 of our retail locations
. The Kid Zone featuring Clowns, a Moonbounce, Facepainting
& Balloon animals
. The opportunity to meet manufacturer representatives
from over 40 vendors
. Contests & Giveaways all weekend long!
Returning for another year!
K-9s In Flight!
We’ll have K-9s In Flight performing all weekend,
consisting of World Class Frisbee dogs
performing incredible “feets” of athleticism!
There are big dogs, little dogs, long hair dogs,
short hair dogs, and overall the top K9 Athletes in
the World, as seen on ESPN and Animal Planet!
All of these amazing K9 athletes have been rescued or adopted from
streets and shelters around the country. Homeless to High Flying!
Care-A-Lot® invests in several forms of marketing
leading up to and during our DockDogs®
Pet Lovers Extravaganza event, including:
. Network & Cable TV Commercials
. Radio Advertising & Daily Live
Remote Broadcasts
. Custom 25th Anniversary Sale
Circulars to over 300,000 homes
. 2 page ad in the local
Pet Tails Magazine
. 2 page ad in the Pilot
. Roadside banners
. In-store posters & flyers
. Email blasts to local customers and
previous DockDogs attendees
. Social networking media through
Facebook & Twitter
. T-Shirts featuring sponsor logos
. Event buttons & more!
Click Here* and check out
highlights from last year’s event!
*You must be connected to the Internet to view
Platinum Sponsor — $5,000
Availability: 2
Presenting Sponsor — $9,000
Availability: 1
• Exclusive visibility as the Presenting Sponsor of the 6th Annual
DockDog® Care-A-Lot® Event
• Exclusive product placement on the front cover of our printed circular
that will be distributed to over 300,000 homes
• Prominent Logo Recognition on Promotional Materials for the
DockDogs® Event & the Care-A-Lot® 25th Anniversary
• Logo and Name Recognition in TV Commercials and Radio Ads
• Logo and Name Recognition on In-Store Posters & Signs
• On Site Sponsorship Mention
• Presenting Sponsor & Judge for the Cutest Pet & Pet Ice Cream Eating
Contests with poster recognition
• Company Provided Banner(s) Displayed at Event
• Logo and Name Displayed on Event T-Shirts & Sweatshirts
• 20’ x 20’ Booth
• 8 Event T- Shirts / 4 Event Sweatshirts
K-9s In Flight Sponsor — $6,500
Availability: 1
• Exclusive name recognition on all printed materials as K-9s in
Flight Sponsor
• Prominent Logo Recognition on Promotional Materials for the
DockDogs® Event & the Care-A-Lot® 25th Anniversary
• Product placement on the back cover and inside pages of our printed
circular that will be distributed to over 300,000 homes
• Limited Logo and Name Recognition in select advertisements
• Logo and Name Recognition on In-Store Posters & Signs
• On Site Sponsorship Mention
• Presenting Sponsor & Judge for the Best Dressed Pet & Best Pet Kiss
Contests with poster recognition
• Company Provided Banner(s) Displayed at Event
• Logo and Name Displayed on Event T-Shirts & Sweatshirts
• 10’ x 10’ Booth
• 6 Event T- Shirts / 2 Event Sweatshirts
• Prominent Logo Recognition on Promotional Materials for the
DockDogs® Event & the Care-A-Lot® 25th Anniversary
• Product placement on the back cover of our printed circular that
will be distributed to over 300,000 homes
• Limited Logo and Name Recognition in select advertisements
• Logo and Name Recognition on In-Store Posters & Signs
• On Site Sponsorship Mention
• Presenting Sponsor & Judge for the Owner & Pet Look-A-Like
Contest or the Tiniest Pet Contest with poster recognition
• Company Provided Banner(s) Displayed at Event
• Logo and Name Displayed on Event T-Shirts & Sweatshirts
• 10’ x 10’ Booth
• 5 Event T- Shirts / 2 Event Sweatshirts
Gold Sponsor — $3,800
Availability: 6
• Logo Recognition on Promotional Materials for the DockDogs®
Event & the Care-A-Lot® 25th Anniversary
• Product placement on the inside pages of the printed circular
that will be distributed to over 300,000 homes
• Logo and Name Recognition on In-Store Posters & Signs
• On Site Sponsorship Mention
• Company Provided Banner(s) Displayed at Event
• Logo and Name Displayed on Event T-Shirts & Sweatshirts
• 10’ x 10’ Booth
• 4 Event T-Shirts / 1 Event Sweatshirt
Silver Sponsor — $2,800
Availability: 7
• Logo Recognition on Promotional Materials for the DockDogs®
Event & the Care-A-Lot® 25th Anniversary
• Logo and Name Recognition on In-Store Posters & Signs
• On Site Sponsorship Mention
• Company Provided Banner(s) Displayed at Event
• Logo and Name Displayed on Event T-Shirts & Sweatshirts
• 10’ x 10’ Booth
• 3 Event T-Shirts / 1 Event Sweatshirt
Bronze Sponsor
Row 1 — $1,200
Availability: 11
Row 2 — $1,000
Availability: 12
• Logo and Name Recognition on
In-Store Posters & Signs
• 10’ x 10’ Booth
• 2 Event T-Shirts
Honorable Mention - $600
• Logo and Name Recognition on
In-Store Posters & Signs
• 2 Event T-Shirts
Participation in our
Retail Store Product
Showcase is FREE to
all Vendors!
All sponsorships include
dinner on Friday and Saturday.
Continental Breakfast and
Lunch will be provided on
Saturday and Sunday.
Unlimited beverages will be
available to Vendors throughout the event.
10’ x 10’ Tents, 1 Table, 2
Chairs, Booth Sign and Table
Cover will be provided.
Event set up takes place on the morning of
04/26/13
Between 8 AM & 12 PM
April 26th - April 28th, 2013
4
Deadline to be included in printed material is
March 22nd, 2013. Deadline for Sponsorship and
Event participation is April 5th, 2013.
3
2
5
1
8
9
10
11
13
Care-A-Lot
Tent Area
Platinum K-9s In Flight Top Dog
Tent Area
Sponsor Tent Area
Tent Area
Allana Lewis
DockDogs®
Judges
Gold
Tent Area
Silver
Tent Area
DockDogs®
Pool
Advertising & Event Coordinator
Care-A-Lot® Pet Supply
14
15
16
17
Wash
Rooms
E-mail: lewisa@carealotpets.com
Phone: 757-457-9453
Cell: 757-839-7416
Fax: 757-233-9429
Toll Free: 800-343-7680 ext. 453
Kids’
Zone
DockDogs®
Staging Area
Bleachers
18
19
20
21
22
23
24
25
Moonbounce
DockDogs®
Registration
& Store
Bronze Tent Area - Row 1
Food Court
26
27
28
37
38
39
Bronze Tent Area - Row 2
Hotel Accommodations:
*You must be connected to the Internet to view on-line map
7
12
For more information please contact:
Country Inn & Suites map*
5808 Burton Station Road
Virginia Beach, VA 23455
Phone: (757) 965-3503
6
Training
Area
Special Care-A-Lot® Event
Rate Available Until MARCH 25!
Planning to bring your pet?
Alternate reservations can be made at the
Norfolk Airport Residence Inn*
Eating Area
29
30
31
32
33
34
35
36
40
K-9s
In Flight
Area
K-9s
In Flight
Tent