Newsletter E-business news 1
Transcription
Newsletter E-business news 1
Issue 1, July 2015 For more information about the project please visit www.eposlovanje.biz Visit us on Facebook Issue 1, July 2015 Content E-business training session held in Novi Sad Two-day training on E-business Development Communication and work with media Study visit in Germany E-business awareness raising campaign for SME launched in Belgrade NEWS FROM THE EU FLASH EUROBAROMETER 413: Companies engaged in online activities NEWS FROM THE EU Digital Single Market Strategy for Europe The contents of this publication are the sole responsibility of the project E-business Development and do not necessarily reflect the views of the European Union. The project is implemented by the consortium led by Exemplas, in cooperation with ACE Consultants, European Profiles, Imorgon, Seidor and Teamnet International. Issue 1, July 2015 E-business training session held in Novi Sad More than 20 representatives of the SMEs from Vojvodina region attended the e-business training held on 6 July 2015 in Educational Centre in Novi Sad. The speeches were delivered by Srdjan Vezmar, Director of Regional Development Agency Backa and Leszek Jakubowski, Project Team Leader. Budislav Meduric, Director of Educational Centre welcomed the participants. E-business training was held and led by Sinisa Begovic, expert for e-business. The training was organized as part of activities of the project E-business Development in cooperation with Regional Development Agency Backa from Novi Sad. The aim of training is to provide support to SMEs by increasing their understanding of the importance of e-business and e-commerce digital applications as the means for increasing their competitiveness in the global market. The training in Novi Sad is second of training series which will be delivered during September and October 2015 in towns where the headquarters of Regional Development Agencies are located. Issue 1, July 2015 Communication and work with media Two day training “Communication and work with media” was held in Belgrade on 15-16 and 1819 June 2015 attended by 18 representatives of Regional Development Agenices, Ministry of trade, tourism and telecommunication and the National Agency for Regional Development. In addition to theoretical work, participants had a practical exercise how to best work with media (interview, a short statement). Training was led by Maja Divac and Olja Beckovic from PG Mreza. The training was organized with aim to improve communication skills of participants for upcoming promotion of e-business among SMEs. Training was led by Maja Divac and Olja Beckovic from PG Mreza Issue 1, July 2015 E-business awareness raising campaign for SME launched in Belgrade The e-business awareness raising campaign for Small and Medium Enterprises (SMEs) was launched in Belgrade on 12 June 2015 as a part of the E-business Development Project activities funded by the European Union. The speeches were delivered by Katarina Jovanovic-Obradovic, Assistant Minister of Economy, Sava Savić, Assistant Minister of Trade, Tourism and Telecommunications, Mr. Oskar Benedikt, Deputy Head of Delegation of the European Union to the Republic of Serbia and Leszek Jakubowski, Project Team Leader. The event was attended by more than 40 representatives of SMEs, ministries, the EU Delegation and the National Agency for Regional Development. Katarina Jovanovic-Obradovic emphasizes that development of e-commerce and greater utilization of digital economy is important for improvement of competitiveness. She added that the Ministry of Economy strove to support SMEs through the project in a systematic manner, primarily those traditional SMEs to better understand and utilize opportunities of e-commerce. This will be priority of the Ministry of Economy. She reminded the audience that the Serbian Issue 1, July 2015 government has adopted the Strategy to support development of SMEs, entrepreneurship and competitiveness for the next five years. Sava Savic, Assistant Minister of Trade, Tourism and Telecommunications announced that the Ministry will soon organize public debate about Law on information security. This Law will regulate e-business area and make it safer for all users - for those who are in business, those who purchase, and those who provide goods and services. According to him, “although our Internet market is currently a small one, it will ultimately become part of a single digital market. SMEs are pillars of development and for further development it is necessary to improve digital economy “. “The digital market in the world is developing seven times faster than the traditional one, and we want Serbia to join this trend. The European Union is trying to create a digital single market for all companies which are able to override their borders to sell the products. We want to remove barriers. The European Commission has unveiled an initiative - the Single Digital Market. Once Serbia becomes part of EU, it will join this market. However, Serbia still needs to harmonize its The digital market in the world is developing seven times faster than the traditional one legislation in this area, and this project will also provide necessary assistance, “said Oskar Benedikt, Deputy Head of the EU Delegation in Serbia. e-commerce digital applications as the means for increasing their competitiveness in the global market. The European Union is the largest donor in Serbia. During the last 14 years, the European Union has invested more than 3 billion Euros in Serbia. The EU has allocated €78 million for projects aimed at improving and strengthening sectors of the Serbian economy, especially the Small and Medium Enterprise sector, as a key sector of significant importance in the process of developing Serbia’s market economy, as well as contributing to Serbia’s ongoing process of EU integration. Leszek Jakubowski, Project Team Leader presented goals of the project and announced further activities related to the promotion of e-business and its importance. Following the introductory speeches, e-business training session was held and led by Sinisa Begovic, expert for e-business who presented the basics of e-business. The aim of training was to provide support to SMEs by increasing their understanding of the importance of e-business and Issue 1, July 2015 Two-day training on E-business Development The two-day training on e-business was held on 22 and 23 April 2015 in Belgrade organized by the E-business Development Project attended by representatives of the Ministry of Trade, Tourism and Telecommunications, the Ministry of Economy, the National Agency for Regional Development and Regional Development Agencies. Leszek Jakubowski, the Project Team Leader, opened the training and presented the project and its objectives. Ms Katarina Jovanovic, Assistant Minister in the Ministry of Economy, welcomed the participants and emphasized that so far an inadequate attention has been paid to the e-business and expressed her hopes that it will be improved during the project lifespan. The aim of the training was to provide additional information on e-business to the representatives of Regional Development Agencies thus enabling them to provide assistance to the local small and medium-sized enterprises (SMS) in establishing and developing e-business. The training was held by Mr Sinisa Begovic, a project expert for e-business promotion. On the first day of the training, Mr Begovic talked about the basics of e-business and e-commerce, Internet commerce and marketing and how it works in practice. He also presented the modalities of Internet payment. The examples of high-quality internet shops were presented at the training. During the second training day, practical examples of Internet promotion (through social networks - how to use Facebook for advertisements, promotions on Google) and “guerrilla” method, how to make a basic free website with no technical knowledge, were presented. The participants actively participated in the training and assessed it as a good-quality one. They emphasized that the received data were very useful for the improvement of e-business in Serbia. Issue 1, July 2015 Study visit in Germany The project organized a study visit to the Federal Republic of Germany (Berlin and Potsdam) for the representatives of the Ministry of Trade, Tourism and Telecommunications, Ministry of Economy and the National Agency for Regional Development during 22-28 March 2015. The major objective of the visit was to exchange information and experiences related to the development of e-business with the representatives of the German government and other institutions. Participants found the study visit to Germany very useful and important for the future development of e-business in Serbia, which will be further improved through the implementation of E-business Development Project funded by the EU. The major objective of the visit was to exchange information and experiences related to the development of e-business Issue 1, July 2015 NEWS FROM THE EU Digital Single Market Strategy for Europe The European Commission adopted the Digital Single Market Strategy on 6 May 2015 which includes a set of targeted actions to better access for consumers and businesses to digital goods and services across Europe, creating the right conditions and a level playing field for digital networks and innovative services to flourish, maximising the growth potential of the digital economy. The Digital Single Market Strategy sets out 16 key actions under 3 pillars which the Commission will deliver by the end of 2016. The aim of the Digital Single Market is to tear down regulatory walls and finally move from 28 national markets to a single one. A fully functional Digital Single Market could contribute €415 billion per year to EU economy and create hundreds of thousands of new jobs. FLASH EUROBAROMETER 413: Companies engaged in online activities Digital is already an important economic sector for Europe, growing at seven times the rate of the rest of the economy. In spite of this, there is still no Digital Single Market in the European Union. Cross-border e-commerce is growing much more slowly than national e-commerce: consumers are often blocked from buying goods, services or content online from other Member States. In addition, many companies either do not sell across borders, or only sell certain items cross-border. To gather this information, as well as broader background on the current digital commerce experience of retailers, survey was conducted by TNS Political & Social at the request of the European Commission, Directorate-General for Communication Networks, Content and Technology. Survey was carried out in 26 Member States of the European Union between 19 January and 6 February 2015. On average, 25.7% of a company’s total sales value in 2014 came from online sales. Companies in northern and central areas of Europe tend to have had the highest proportion of sales value in 2014 from online. 80% of companies sell online using their own websites or apps, while around one third use small (35%) or large (33%) commercial platforms and 22% use EDItype transactions. The survey could be found at: http://ec.europa.eu/public_opinion/flash/fl_413_en.pdf