ATOLL PRESENT ATOLL

ATOLL’s PhilosophyATOLL’
ATOLL’s PHILOSOPHY
ATOLL is an accessible high-end audio electronics brand handmade in France
with the highest standards of quality and perfectionism.
Our goal is to allow a very large audience to listen to high performance,
highdefinition true “high-end” audio sound at reasonable prices and to enjoy
ultrarealistic high fidelity music with presence, depth, and a dynamic sound
stage.
To achieve this goal, ATOLL offers a product line with an unbeatable and
incomparable musicality/price ratio.
Therefore, we have made specific choices, such as simultaneous measuring
and testing for each new product being developed by our R&D team.
Another key choice ATOLL made is not to alter whatsoever the sound quality
in any way. That is why we have no “BASS” nor “TREBLE” meters on our
amplifiers, since those adjustments have many disadvantages : the frequency
and phase responses become non-linear, additional “coloration” and artificial
or parasite “noises” are added, which take a toll on sound clearness and
transparency and hamper the whole system’s dynamics.
Using the Bass or the Treble to correct imbalances from the loudspeakers or
from the room the listener is same as correcting a problem by another
problem, which destroys the integrity and unity of the high-fidelity system.
OPTIONS ON DEMAND
While every customers has his own request and
budget, we give him what he needs, all he needs.
Phono stages, Digital board, 2 colors of front
panel, remote control.
uality
ATOLL’s QUALITY
at ATOLL
• Quality in Design : all layers are completely symmetrical, with discreet
components. Double mono configuration after correction, very low counter
effect ratio, minimal wiring length, star-shaped structure for components
areas, inside protection, etc.
• Quality of the electronic components used :
Upper
class
condensers
capacity
Snap-in
with
and
high-duty
low
in-line
resistance, high-quality volume
and
ALPS),
source
selectors
resistors
with
(from
metal
layer, MOS-FET transistors, full
class A components for many
units, mounting positioning by
pairs and by triple groups.
• Quality in Manufacturing : insertion and welding of all components totally
done at main plant in France (Brecey, Normandy). Handmade assembly and
testing, with 4 steps-checks and measuring followed by thorough listening
of each unit before each shipping.
• Quality from suppliers : Not only all design processes, manufacturing and
testing are done in France, but also almost all major components are source
from suppliers located in France or in the E.U. : chassis are made in "Britany",
the aluminium front plates are laser-cut in "Lorraine", circuit mother-boards
are printed in the “Normandy”, power-supplies are made in the “Rhône” subregion and packaging is source from the famous “Normandy” sub-region…
All these French sub-regions are located within reach of ATOLL’s main plant,
which allows us to be proactive, reactive and most of all, offer our customers
the highest standards of quality and reliability and the ability to adapt to
demand at a moment’s notice.
ATOLL’s History
ATOLL’s HISTORY
The ATOLL ELECTRONIQUE company was founded in September 1997 by 2
brothers : Stéphane & Emmanuel DUBREUIL. Right from the start the
philosophy was to address a lack in the market : no reasonably priced true
high-end audio electronics for budget-conscious audiophiles.
The initial product range was based on integrated pre-main amplifiers and
power amplifiers : IN50 – IN 80- PR100 – AM50 – AM80
Those products are still available today but have been regularly improved
over time in order to reach perfection (and to finally arrived today with the SE
series).
After a promising take-off in sales during the summer of 1998, very good
press reviews in France and throughout Europe, and an expanding network
of satisfied distributors and resellers, a new model was launched : the AM100
Power Amplifier.
Then, by the end of 1998, the first CD players went into production, with the
full range available from the beginning : C50- CD80 – CD100.
By the end of 1999, the range of amplifiers extended to 3 Channel units
destined to the Home Cinema world, with 3 models available: AV50 – AV80 –
AV100.
End of 2000, our current best-sellers also come to the market : the IN100
integrated Pre-Main Amplifier and the high -end PR200 Pre-Amplifier
(suitable for the AM100 power amplifier). All our models are available in both
Black or Silver finish, with their own universal remote control.
Because of the successful expansion of the
company, a new manufacturing plant is built
and the company starts production in those
amazing facilities in October 2001, with a
completely reorganized production process
allowing
for
even
better
quality
in
manufacturing and in test and control.
The new plant building becomes an icon in the
Normandy
region
innovative
and
of
France
thanks
architecturally
to
its
sophisticated
design, similar to our audio units, with our
famous “ATOLL” logo in front of it.
In the Fall of 2004, ATOLL launches its long-awaited (about 3 years) AudioVideo DSP processor Pre-Amplifier, the PR5.1. This product not only gives
the Best to Home cinema lovers (DTS,
Dolby Pro-Logic II, etc…), but is essentially
built first of all as an audio unit, on the
same basis as our top Pre-amplifier PR200
in order to allow for exactly the same level
of audio performance as our 100% audio
units. ATOLL was then the first Audio
brand in France getting licenced from
DTS® and DOLBY®.
In order to propose always more hi-end
restitution and provide our brand lovers
upper class products, we lauch in 2005 the
best sellers IN200, PR300 & AM200 and the
CD200. Immediat success was given to
those machines which performances gives
opportunity to setup a real Hi-end system
at an affordable price.
Following years (2007 & 2008) were concentrate
on
re-thinking
previous
products
(manufacturing and quality sound) by changing
to MK3 CD players versions, and to SE series
(IN50-80-100 and PR100-200).
Then the Hi-end line was completed by a DVD
player
(DVD200)
and
a
CD-SACD
player
(SACD200) which design and audio performances
are the Atoll’s flag of quality.
ATOLL ELECTRONIQUE now sells its products all
over the world in Europe, the Americas and Asia,
including Japan. We address the needs of the most
demanding audiophiles and sound performance
lovers, while giving them a clean, neat and
beautiful European design that will be enhancing
their interior homes. Our passion is stronger then
ever, and we pursue perfection and satisfaction
day by day for the sheer pleasure of our
customers.
The Manufacturing Process of
an ATOLL a
Manufacturing Unit process
t1) Manual components insertion
3) Board testing and adjusting
2) Welding by hand
4) Testing and pre-setting
before mounting
5) Mounting into unit’s chassis and final assembly
6) Heating, standby power supply djustment and audio testing for each unit
ATOLL PRICES
The ATOLL range
ATOLL PRICES
A basic but performing system can be very rewarding even from our IN50se
premain amplifier coupled to our CD50 CD player. With good shelf speakers
or small floor-stand speakers this combination can already change your
vision of music, for a very reasonable budget.
The 50 – 80 – 100 ranges can be combined in many flexible ways to fit and
suit your needs perfectly over time. And you can make your system evolve
easily any time you want, even by starting with a pre-main integrated
amplifier to which can be connected a separate power amplifier (passive biamplification). The scalability and flexibility of our range is amazing and
makes the ATOLL units always ahead of their times and never obsolete or
outdated : our power amplifiers are all bridgeable and can become powerful
mono-blocs to be used for each channel and each speaker in your system.
The ATOLL units are bridgeable and also ready for “bi-amplification” set ups.
This modular approach also is ATOLL’s strength. As an example, by shifting a
simple switch inside the unit, The AM 100 units can become an amazing 200
Watts RMS power mono bloc that can rival and take on the best units in the
markets, that are often priced at 10 times the price !
Multichannel complete system :
PR5.1 – AM100 – AV100
Enjoy the sound of movies AND music
Hi-End Stereo :
IN200 – CD200
Musicians in your room !