Millennium Report Media Feb_13
Transcription
Millennium Report Media Feb_13
08 Feb. 2013 PORTUGAL MEDIA Media Update (Prime) time to buy Impresa YE13 Price Latest Upside Rec. Target (€) Price (€) Potential Impresa 0.80 0.44 82% Buy Media Capital 2.45 0.87 182% Cofina 0.58 0.57 1% Neutral Risk Mkt Cap Avg Daily Rating (€mn) Vol 3m (k) High 74 44.5 74 0.0 High 58 16.4 We updated our Media valuations (Impresa, Media Capital and Cofina) following fine tune in Media Market estimates, postponed RTP private-owned to 2017 and updated WACC. Overall, all Media players were revised upwards, strongly benefiting from updated Portuguese Sovereign 10-year Government Bonds (to 8% from 10%) while benefits from postponed RTP privatization scenario to 2017 (from 2H13) were partially offset by downwards revision in advertising market. Prices as at 07-February -2013 Impresa Turnover (€ mn) EBITDA (€ mn) Net Income (€ mn) EPS (€) P / E (x) EV / EBITDA (x) Media Capital Turnover (€ mn) EBITDA (€ mn) Net Income (€ mn) EPS (€) P / E (x) EV / EBITDA (x) Cofina Turnover (€ mn) EBITDA (€ mn) Net Income (€ mn) EPS (€) P / E (x) EV / EBITDA (x) 2010 2011 2012E 2013E 271.1 33.7 10.1 0.06 23.4 14.5 249.8 22.3 -35.1 -0.21 -2.3 9.2 229.8 20.1 1.9 0.01 39.5 8.5 221.3 24.6 2.0 0.01 36.7 7.1 Changes in Media market estimates & new RTP privatization scenario led us believe Impresa keep showing a Buy opportunity (price target €0.80 YE13, Buy recommendation, High Risk) while Cofina (price target €0.58 YE13, Neutral recommendation, High Risk) lowered speculative angle penalized by reduced possibility to have a FTA TV channel. 249.0 39.5 12.4 0.15 27.3 11.5 224.4 28.6 1.2 0.01 119.7 8.1 182.1 37.3 10.2 0.12 7.2 4.8 175.3 29.9 10.4 0.12 7.1 5.2 We updated our Impresa`s valuation model based on latest figures, updated advertising markets estimated growth and revised WACC calculation. Impresa px target was revised upwards from €0.55 YE13 to €0.80 YE13, Buy recommendation, High Risk. Fine-tune in estimates (€0.05 increase in px target) reflected postponing RTP privatization to 2017 (which was partially offset by downwards revisions in estimated revenues and an increasing tough environment) while changes in WACC had a €0.20 positive impact on px target (following the decline of the Portuguese Sovereign 10Y Government Bonds, we updated the local sovereign yield to 8% from 10%. 136.3 23.1 5.02 0.05 14.1 9.6 126.7 19.8 4.8 0.05 16.2 8.4 115.2 15.7 6.0 0.06 8.9 9.2 109.0 14.4 5.2 0.05 10.3 9.6 We fine-tuned our Cofina`s valuations, based on latest figures, revised media market estimates and updated WACC. Our Cofina`s price target was revised upwards to €0.58 YE13 from €0.51 YE13 (Neutral recommendation, High Risk). Fine-tune in estimates (€0.05 decrease in px target) reflected an increasing tough scenario in press (both on Newspapers and Magazines) while changes in WACC had a €0.12 positive effect. We revised upwards Media Capital price target to €2.45 YE13 from €2.15 YE13 (keeping no recommendation, given low free-float: 0.26%). Updated px target benefited from fine-tune in estimates (+€0.05 positive effect) while changes in WACC had a €0.25 positive impact on price target. Following increasing austerity measures from 2013 State Budget, we revised downwards our Media market advertising growth estimates in Portugal (2012 from -13% to -18%; 2013 from -6.6% to -7.2%, penalized by downwards revision in FTA TV from-13% % to -19% in 2012). Recall we estimate a 0.0% CAGR 11-21 (from 0.5%). We expect Internet will keep positive trend while Press and FTA TV will strongly decline. Since we estimate revenues (advertising & circulation) will keep negative trend (no credible alternative revenues), we believe Media Players will have to keep strong costs management. Source: Company data and Millennium investment banking Prices as at 07-February-2013 Av. José Malhoa, 27 – 5º 1099-010 Lisboa Telephone +351 21 721 8000 Facsimile + 351 21 721 8000 Portuguese Government decided to postpone “sine die” a possible sale via privatization/concession of state-owned channel RTP1 while expects an advertising market recovery. In our new base case scenario, we are assuming that RTP will be privatized from 2016 (impact on 2017 numbers). João Flores + 351 21 0037830 joao.flores@millenniumbcp.pt All prices are those of the end of the trading session unless otherwise indicated. For important Disclosure and Disclaimer go to the second last page. Millennium investment banking Media 08 February 2013 Contents 3 Investment Case 5 RTP 8 Advertising market 12 Advertising market – Future trends 13 Impresa 23 Media Capital 33 Cofina 42 Diclosures 2 Millennium investment banking Media 08 February 2013 Investment case We updated our Media valuations (Impresa, Media Capital and Cofina) following fine tune in Media Market estimates postponed RTP private-owned to 2017 and updated WACC. Overall, all Media players were revised upwards, strongly benefiting from updated Portuguese Sovereign 10-year Government Bonds (to 8% from 10%) while benefits from postponed RTP privatization scenario to 2017 (from 2H13) were partially offset by downwards revision in advertising market. Changes in Media market estimates & new RTP privatization scenario led us believe Impresa keep showing a Buy opportunity while Cofina lowered speculative angle penalized by reduced possibility to have a FTA TV channel. Following increasing austerity measures from 2013 State Budget, we revised downwards our Media market advertising growth estimates in Portugal (2012 from -13% to -18%; 2013 from -6.6% to -7.2%, penalized by downwards revision in FTA TV from-13% % to -19% in 2012). Recall we estimate a 0.0% CAGR 11-21 (from 0.5%). We expect Internet will keep positive trend while Press and FTA TV will strongly decline. Since we estimate revenues (advertising & circulation) will keep negative trend (no credible alternative revenues), we believe Media Players will have to keep strong costs management. Media companies: i) We updated our Impresa`s valuation model based on latest figures, updated advertising markets estimated growth and revised WACC calculation. Impresa price target was revised upwards from €0.55 YE13 to €0.80 YE13, Buy recommendation, High Risk. Fine-tune in estimates (€0.05 increase in price target) reflected postponing RTP privatization to 2017 (which was partially offset by downwards revisions in estimated revenues and an increasing tough environment both in advertising & circulation) while changes in WACC had a €0.20 positive impact on price target (following the decline of the Portuguese Sovereign 10-year Government Bonds, we updated the local sovereign yield to 8% from 10%. ii) We fine-tuned our Cofina`s valuations, based on latest figures, revised media market estimates and updated WACC. Our Cofina`s price target was revised upwards to €0.58 YE13 from €0.51 YE13 (Neutral recommendation, High Risk). Fine-tune in estimates (€0.05 decrease in price target) reflected an increasing tough scenario in press (both on Newspapers and Magazines) while changes in WACC had a €0.12 positive effect (following the decline of the Portuguese Sovereign 10-year Government Bonds, we updated the local sovereign yield to 8% from 10%. Overall, Cofina`s numbers are being influenced by a recessive macroeconomic context that is strongly felt in private consumption. Therefore, the advertising investment recorded significant decreases, with the advertisers postponing and reducing their investment decisions. iii) We revised upwards Media Capital price target to €2.45 YE13 from €2.15 YE13 (keeping no recommendation, given low free-float: 0.26%). Updated price target benefited from fine-tune in estimates (+€0.05 positive effect) while changes in WACC had a €0.25 positive impact on price target (following the decline of the Portuguese Sovereign 10-year Government Bonds, we updated the local sovereign yield to 8% from 10%. 3 Millennium investment banking Media 08 February 2013 Triggers: i) Keep costs cutting measures We believe Media companies will have to keep strong costs control policies, given major downside risks on revenues (worsening macro-economic scenario from austerity measures, consumer’s reaction / negative impact to the government austerity measures). We expect Portuguese Media players will keep facing a very tough environment: i) top line is under pressure (2 digits decline in advertising market ); ii) there are no major alternatives to revenues from Portugal (very difficult to enter Brazilian market; low scale business in Portuguese spoken countries, Angola, Mozambique); iii) alternative revenues from Internet are still low scale business and iv) receiving licensing fees from Google (similar to French agreement) seems not probable at short/medium term. i) SIC showed strong prime-time numbers SIC/Impresa posted strong audience shares in prime-time in January, reaching 2nd place (1st FTA). Overall, numbers are potentially positive to SIC, which kept recovering primetime (and all-day) audience shares while state-owned channel RTP keep showing bad numbers. We highlight SIC kept benefiting from prime-time soap and daily news strong audience shares while state-owned channel RTP keep showing bad numbers. We highlight GfK is fine-tuning panel of households (to be ready by month-end). Recall GfK increased younger generations weigh in Television Audience Measurement panel of households from March 2012 (audience shares from FTA channels with an older profile RTP1 and TVI were penalized while SIC and Cable were benefited) thus it will not be a surprise if updated panel of households slightly penalizes SIC audience shares while benefits RTP1 and TVI. WACC We kept our WACC approach in order to better capture specific country risks and also to discriminate between temporary shocks and more structural changes. We differentiate between WACC applied to the first half of the explicit period (2013-15), WACC applied to second half of explicit period (2016-21) and WACC applied to terminal value in order to discriminate between temporary shocks and more structural changes, such as the increase in the Portuguese sovereign yield spread. This approach is explained below in more detail. The outcome of this revision is that we are now applying a WACC to the first 3 years of the explicit period (20132015), a different WACC to the last years of the explicit period (2016-2021), and another WACC to the terminal value (please see tables in pages 18, 28, 38. Under this approach, both the cost of equity and cost of debt are calculated in a different way, as explained hereafter. 4 Millennium investment banking Media 08 February 2013 RTP Government postponed RTP privatization Portuguese Government decided to postpone “sine die” a possible sale via privatization/concession of stateowned channel RTP1 while expects an advertising market recovery. We highlight FTA advertising market slumped c30% since 2010. Meanwhile Government decided to start a restructuration (reaching €42mn) to reduce RTP costs, since Government grants will be reduced this year by €40mn (and eliminated in 2014). According to the press, restructuration will include reducing c600 employees (currently RTP Group has c2.200). From 2014, RTP revenues will come mainly from Broadcasting Contribution Tax (€140mn p.a) and Advertising (€30mn-€40mn p.a.). In our new base case scenario, we are assuming that RTP will be privatized from 2016, following next general election which will be held on 2015 (unless Government steps down earlier). RTP, SIC and RTP will have 12 minutes advertising per hour from 2016 (currently SIC and TVI have 12 min adv per hour while state-owned RTP has 6 min adv per hour). Recall we were expecting a RTP privatization by year end. Recall the Minister Assistant and of Parliamentary Affairs (Miguel Relvas) wanted to decide RTP privatization scenario till the end of 2012. Regardless of the party in the Government, (PSD or PS) we believe Government will always want to increase competition in Media (via increasing overall available advertising minutes per hour) in order to reduce influence of Media groups. Recall the previous left-wing government from Socialist Party (PS) wanted a 5th channel while current Government from Social Democratic Party (PSD) wants to privatize RTP. Recall our Media valuations have embedded increasing overall available advertising min per hour by 20% in 2017, thus its neutral if additional minutes will came from extra 6 min advertising per hour in RTP (from 6min/RTP + 12 min/SIC + 12 min/TVI to 12min/RTP + 12 min/SIC + 12 min/TVI) or via a new private channel with 12 min / advertising per hour (assuming RTP1 becomes advertising-free). RTP will stop receiving Government grants from 2014 RTP is funded by television advertising revenues, government grants, and the “broadcasting contribution tax” (which is incorporated in electricity bills). According to the Minister Assistant and of Parliamentary Affairs (Miguel Relvas), state-owned channel RTP will stop receiving Government grants in order to reduce Portugal`s Budget deficit. From 2014 major revenues from RTP will come from Broadcasting contribution tax and advertising revenues (6 min adverting per minute or 12 minutes advertising per minute). Overall, it`s Neutral/positive to private media players, since it could reduce competitiveness of RTP programs (reflecting lower budget) Furthermore, we believe there`s room to reduce “broadcasting contribution tax” in order to minimizing impact on household income from expected rising electricity costs. We highlight RTP “broadcasting contribution tax” (c€155mn in 2012) and advertising revenues (€32mn in 2012) compares with Impresa / SIC TV revenues in 2011 (€164mn, including cable news channel SIC Noticias) and Media Capital / TVI TV revenues (€151.4mn), 5 Millennium investment banking Media 08 February 2013 Revenues breakdown €mn RTP Group Government grants Broadcasting Contribution Tax Advertising Cable Others Revenues per employe SIC (Impresa`s TV unit) Advertising Others Revenues per employe Advertising Revenues per employe TVI (Media Capital`s TV unit) Advertising Others Revenues per employe Advertising Revenues per employe 2008 2009 2010 2011 2012E 2013E 298 118 110 51 306 119 115 49 12 11 0.129 155 93 63 0.256 0.153 157 135 21 0.294 0.254 309 121 110 50 14 14 0.128 173 106 67 0.280 0.172 159 135 24 0.286 0.243 317 89 151 40 14 24 0.145 164 97 67 0.272 0.160 151 121 30 0.274 0.220 305 92 155 30 14 15 260 52 155 24 14 15 158 87 71 158 83 74 142 96 46 137 90 47 20 0.126 172 109 62 0.252 0.160 168 153 15 0.367 0.334 *6min advertising per hour; 12min adv / hour from 1H13 **2013 State Budget Source: Company Data, Millennium bcp investimento Costs breakdown €mn 2008 2009 2010 2011 RTP Group 272 112 2376 101 283 113 2374 108 272 103 2412 114 266 108 2183 105 59 0.114 0.047 155 30 682 80 44 0.227 0.045 124 23 459 100 0.269 0.051 62 0.119 0.048 133 27 608 75 32 0.218 0.044 113 24 533 88 0.212 0.046 55 0.113 0.043 148 27 617 81 40 0.240 0.044 113 24 555 89 0.204 0.043 53 0.122 0.049 142 28 604 76 37 0.234 0.046 117 25 553 92 0.211 0.045 Personnel Costs # employees Programming Costs Programming Costs RTP1 Programming Costs RTP2 Others Costs per employe Personnel Costs per employe SIC (Impresa`s TV unit) Personnel Costs # employees Programming Costs Others Costs per employe Personnel Costs per employe TVI (Media Capital`s TV unit) Personnel Costs # employees Programming Costs + Others Costs per employe Personnel Costs per employe 2012E 2013E 98 70 21 60 54 5 136 26 135 26 73 36 71 38 109 23 110 24 85 86 Source: Company Data, Millennium bcp investimento 6 Millennium investment banking Media 08 February 2013 KPI €mn 2008 2009 2010 2011 2012E 2013E Revenues Costs # employees EBITDA Financials Net Income 298 272 2376 26.4 -60.8 -46.9 306 283 2374 23.1 -26.6 -24.2 309 272 2412 36.6 -7.1 15.1 317 266 2183 50.9 7.0 18.9 305 260 Revenues Costs # employees EBITDA Financials Net Income 273 254 1435 19 -16 -27 253 220 1314 33 -12 8 271 237 1305 34 -12 10 250 228 1262 22 -13 -35 230 210 221 197 20 -13 2 25 -13 2 Revenues Costs # employees EBITDA Financials Net Income 287 249 1328 53 -9 20 268 230 1805 50 -9 18 249 222 1677 39 -5 12 224 208 1632 29 -6 1 182 156 175 150 37 -9 10 30 -8 10 2008 2009 2010 2011 2012E 2013E 0.13 0.08 0.01 8.9% 10.3 4.2 0.13 0.08 0.01 7.6% 12.2 4.9 0.13 0.08 0.02 11.9% 7.4 2.8 0.15 0.10 0.02 16.1% 5.2 2.1 0.19 0.01 7.1% 13.1 1.8 0.19 0.03 13.1% 6.6 1.2 0.21 0.03 12.4% 7.0 1.1 0.20 0.02 8.9% 10.2 1.2 8.8% 10.4 1.2 11.1% 8.0 1.1 0.22 0.04 18.3% 4.7 0.5 0.15 0.03 18.7% 4.6 0.6 0.15 0.02 15.9% 5.6 0.5 0.14 0.02 12.8% 7.2 0.7 20.5% 4.2 0.7 17.1% 5.0 0.9 RTP Group Impresa Group Media Capital Group Source: Company Data, Millennium bcp investimento Ratios RTP Group Revenues / # employees Revenues (ex- Gov. Grants) / # employees EBITDA / # employees EBITDA margin Operational costs / EBITDA Personnel costs / EBITDA Impresa Group Revenues / # employees EBITDA / # employees EBITDA margin Operational costs / EBITDA Personnel costs SIC / EBITDA Media Capital Group Revenues / # employees EBITDA / # employees EBITDA margin Operational costs / EBITDA Personnel costs TVI / EBITDA Source: Company Data, Millennium bcp investimento 7 Millennium investment banking Media 08 February 2013 Advertising Market Trends Following increasing austerity measures from 2013 State Budget, we revised downwards our Media Market advertising growth estimates in Portugal (2012 from -13% to -18%; 2013 from -6.6% to -7.2%, penalized by downwards revision in FTA TV from-13% % to -19% in 2012). Recall we estimate a 0.0% CAGR 11-21 (from 0.5%). We expect Internet will keep positive trend while Press and FTA TV will strongly decline. We updated our advertising market status quo: increased available advertising minute per hour in state-owned RTP1 to 12 min/hour from 2017 in order to offer the same conditions to all private-owned channels. Recall current TV advertising market is 30 min/hour (6min RTP1 + 12min SIC + 12min TVI), thus we believe RTP1 will change to 12min/hour (12+12+12), increasing downside risks in overall advertising prices (TV, press, radio). Recall we estimated a RTP1 privatization by end-2013 in our previous scenario. As we do not believe that adverting will increase in the same proportion as the number of minutes, we therefore conclude that (all else equal) the increase in TV advertising offer should mean a decrease of the incumbents’ advertising revenues. That said, the impacts will depend of the target universe, contents and aggressiveness (including prices). Nevertheless, expected lower prices in TV advertising could turn it more attractive and competitive, inducing replacement from others (radio, press). Despite the efforts from actual players to diversify revenues, and being not so dependent of TV advertising, increasing available advertising minutes per hour is potentially negative to the current channels. Audience convergence as central scenario We kept rising cable audience shares in our base scenario, reflecting increasing numbers and effects from changes to GfK from Marktest. Our base case scenario assumes a convergence in audience shares between SIC and TVI in 2020 (both 20.7% audience shares) which benefited from a more favourable media scenario via a less aggressive RTP competitor (budget constraints). New FTA channel (5th channel) remains excluded from our media scenario (not a realistic scenario) while Cable audience shares kept positive trend, reflecting a favourable environment. In this process, we saw a retreat in viewing for all the “historical” generalist analogue channels. The long-term decline in the market share of generalist analogue channels continued in the major European countries as they lose space progressively to specialist channels broadcast through multi-channel TV platforms. We highlight expected increasing audience share numbers in alternative platforms, reflecting new cable channels (Bola TV, SIC K, TVI 24, Benfica TV, temporary channels …), growing competition from operators offering tripleplay (TV Cabo / Zon Multimédia and Meo / Portugal Telecom) and attractive new technologies (HD, 3D,…). FTA channels power-ratios should increase, since growing cable audience shares will be partly (not totally) favourable to cable advertising shares. Advertisers in cable channels usually target specific groups (young generations, sports, autos…) while FTA channels reach a wider audience. 8 Millennium investment banking Media Portugal - Power ratio estimated evolution 08 February 2013 1.8 1.6 1.4 1.2 1.0 0.8 0.6 0.4 0.2 FTA TVI SIC RTP1 Cable/Other 0.0 Source: Company data and Millennium investment banking 9 Millennium investment banking Media 08 February Audience shares 2005 2006 2007 2008 Audience Share 100% 100% 100% 100% TVI 30.0% 30.0% 29.0% 30.5% SIC 27.2% 26.1% 25.1% 24.9% RTP 1 23.6% 24.5% 25.2% 23.8% RTP 2 5.0% 5.4% 5.2% 5.6% New FTA Channel Other (Cable,...) 14.2% 14.0% 15.4% 15.2% Source: Company data and Millennium investment banking Audience shares - previous 2005 2006 2007 2009 2010 2011 2012E 2013E 2014E 2015E 2016E 2017E 2018E 2019E 2020E 2021E 100% 100% 100% 100% 28.7% 27.4% 25.7% 24.4% 23.4% 23.4% 22.7% 21.9% 24.0% 24.2% 21.6% 15.0% 5.8% 5.3% 4.5% 3.4% 18.2% 19.7% 25.5% 35.3% 2008 2009 2010 Audience Share 100% 100% 100% 100% TVI 30.0% 30.0% 29.0% 30.5% SIC 27.2% 26.1% 25.1% 24.9% RTP 1 23.6% 24.5% 25.2% 23.8% RTP 2 5.0% 5.4% 5.2% 5.6% New FTA Channel Other (Cable,...) 14.2% 14.0% 15.4% 15.2% Source: Company data and Millennium investment banking 100% 28.7% 23.4% 24.0% 5.8% 100% 27.4% 23.4% 24.2% 5.3% 100% 100% 100% 100% 25.2% 24.6% 24.0% 23.4% 23.0% 22.7% 22.4% 22.1% 13.0% 13.1% 13.2% 13.3% 2.7% 2.6% 2.5% 2.4% 0.0% 36.1% 37.0% 37.9% 38.8% 100% 22.5% 21.2% 14.8% 2.3% 0.0% 38.8% 100% 21.9% 21.3% 15.1% 2.2% 0.0% 39.5% 100% 21.3% 21.0% 15.4% 2.1% 0.0% 40.2% 100% 20.7% 20.7% 15.7% 2.0% 0.0% 40.9% 100% 20.7% 20.7% 16.0% 2.0% 0.0% 40.6% 2011 2012E 2013E 2014E 2015E 2016E 2017E 2018E 2019E 2020E 2021E 100% 25.7% 22.7% 21.6% 4.5% 100% 100% 100% 100% 100% 100% 100% 24.3% 24.2% 23.7% 23.2% 22.7% 22.2% 21.7% 21.5% 21.4% 21.3% 21.2% 21.1% 21.2% 20.9% 14.8% 14.4% 14.3% 14.2% 14.1% 14.0% 13.9% 3.4% 2.7% 2.6% 2.5% 2.4% 2.3% 2.2% 0.0% 0.0% 0.0% 18.2% 19.7% 25.5% 36.0% 37.3% 38.1% 38.9% 39.7% 40.5% 41.3% 100% 21.2% 20.8% 13.8% 2.1% 0.0% 42.1% 100% 20.7% 20.7% 13.7% 2.0% 0.0% 42.9% 100% 20.7% 20.7% 13.6% 2.0% 0.0% 43.0% 2013 11-15E 15-21E Chg Chg -1.7% -3.3% -0.3% -1.7% -8.4% 2.8% -2.0% -0.5% na na 12.4% 2.7% 11-15E 15-21E Chg Chg -2.5% -1.5% -7.4% -2.0% na 13.4% -2.5% -0.5% -0.6% -0.5% na 4.1% 10 Millennium investment banking Media FTA advertising market FTA TVI SIC RTP New FTA Channel YoY TVI SIC RTP New FTA Channel Share TVI SIC RTP New FTA Channel 08 February 2005 2006 2007 2008 2009 2010 2011 2012E 2013E 2014E 2015E 2016E 2017E 2018E 2019E 2020E 2021E 302.4 136.3 118.3 47.8 308.2 144.3 115.8 48.1 316.6 146.6 115.8 54.2 313.5 153.1 109.2 51.2 276.5 135.2 92.7 48.6 283.8 134.9 99.0 49.9 250.0 121.4 89.0 39.6 -0.6% 1.9% 2.7% -1.0% -11.8% 6.5% 5.9% 1.6% 4.4% -11.7% -6.3% -2.1% 0.0% -5.7% -15.1% -4.4% 0.6% 12.7% -5.5% -5.1% 2.6% -0.2% 6.7% 2.7% -11.9% -10.0% -10.1% -20.6% 45.1% 46.8% 46.3% 48.8% 39.1% 37.6% 36.6% 34.8% 15.8% 15.6% 17.1% 16.3% 0.0% 0.0% 0.0% 0.0% 202.5 96.0 78.3 28.2 188.3 90.0 74.0 24.3 195.9 93.4 77.4 25.1 199.8 94.7 78.7 26.4 205.8 96.7 81.3 27.8 -19.0% -7.0% -20.9% -6.3% -12.0% -5.5% -28.7% -13.7% 4.0% 3.8% 4.6% 3.0% 2.0% 1.4% 1.7% 5.2% 3.0% 2.1% 3.3% 5.3% 208.9 214.1 216.2 90.4 89.9 86.5 79.2 79.2 80.0 39.3 45.0 49.7 0.0 0.0 0.0 1.5% 2.5% 1.0% -6.5% -0.6% -3.8% -2.6% 0.1% 1.0% 41.3% 14.5% 10.6% 218.4 221.7 84.1 80.7 79.7 80.5 54.6 60.5 0.0 0.0 1.0% 1.5% -2.8% -4.0% -0.4% 0.9% 9.8% 10.8% na 2013 CAGR CAGR 11-15E 15-21E -5.5% 1.7% -6.0% -2.6% -3.0% 0.4% -9.7% 14.8% 48.9% 47.5% 48.6% 47.4% 47.8% 47.7% 47.4% 47.0% 43.3% 42.0% 40.0% 38.5% 36.4% 33.5% 34.9% 35.6% 38.7% 39.3% 39.5% 39.4% 39.5% 37.9% 37.0% 37.0% 36.5% 36.3% 17.6% 17.6% 15.8% 13.9% 12.9% 12.8% 13.2% 13.5% 18.8% 21.0% 23.0% 25.0% 27.3% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Source: Company data and Millennium investment banking FTA advertising market - previous 2005 2006 2007 2008 2009 2010 2011 2012E 2013E 2014E 2015E 2016E 2017E 2018E 2019E 2020E 2021E FTA 302.4 308.2 316.6 TVI 136.3 144.3 146.6 SIC 118.3 115.8 115.8 RTP 47.8 48.1 54.2 New FTA Channel YoY -0.6% 1.9% 2.7% TVI 6.5% 5.9% 1.6% SIC -6.3% -2.1% 0.0% RTP -4.4% 0.6% 12.7% New FTA Channel Share TVI 45.1% 46.8% 46.3% SIC 39.1% 37.6% 36.6% RTP 15.8% 15.6% 17.1% New FTA Channel 0.0% 0.0% 0.0% 313.5 153.1 109.2 51.2 276.5 283.8 250.0 217.5 135.2 134.9 121.4 104.0 92.7 99.0 89.0 81.5 48.6 49.9 39.6 32.0 202.3 208.4 212.5 93.1 93.8 93.5 74.0 74.8 78.6 35.2 39.8 40.4 -1.0% -11.8% 2.6% -11.9% -13.0% -7.0% 3.0% 2.0% 4.4% -11.7% -0.2% -10.0% -14.4% -10.5% 0.8% -0.3% -5.7% -15.1% 6.7% -10.1% -8.4% -9.2% 1.0% 5.1% -5.5% -5.1% 2.7% -20.6% -19.1% 9.9% 13.1% 1.5% CAGR CAGR 11-15E 15-21E 216.8 220.0 225.5 227.8 230.1 233.5 -4.0% 1.6% 93.2 92.4 92.5 91.1 89.7 88.7 -6.3% -0.9% 80.2 81.4 83.4 85.4 87.4 88.7 -3.0% 2.0% 43.4 46.2 49.6 51.3 52.9 56.0 0.5% 5.6% 0.0 0.0 0.0 0.0 0.0 2.0% 1.5% 2.5% 1.0% 1.0% 1.5% -0.3% -0.9% 0.1% -1.5% -1.5% -1.1% 2.0% 1.5% 2.5% 2.4% 2.3% 1.5% 7.4% 6.6% 7.4% 3.3% 3.2% 5.9% na 48.8% 48.9% 47.5% 48.6% 47.8% 46.0% 45.0% 44.0% 43.0% 42.0% 41.0% 40.0% 39.0% 38.0% 34.8% 33.5% 34.9% 35.6% 37.5% 36.6% 35.9% 37.0% 37.0% 37.0% 37.0% 37.5% 38.0% 38.0% 16.3% 17.6% 17.6% 15.8% 14.7% 17.4% 19.1% 19.0% 20.0% 21.0% 22.0% 22.5% 23.0% 24.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Source: Company data and Millennium investment banking 11 Millennium investment banking Media 08 February 2013 Advertising market – future trends Net Advertising market – growth rates % Total Free-to-air TV Press Radio Outdoors Cinema Internet Cable & Others Previous Free-to-air TV Press Radio Outdoors Cinema Internet Cable & Others Change Free-to-air TV Press Radio Outdoors Cinema Internet Cable & Others 2007 2008 2009 2010 2011 2012E 2013E 2014E 2015E 2016E 2017E 2018E 2019E 2020E 2021E 4.0% 2.7% 3.0% -8.8% 4.9% 0.6% 87.0% 14.0% -1.0% -1.0% -8.5% -8.6% 0.5% 0.5% 51.7% 10.6% -13.7% -11.8% -24.7% -8.0% -14.7% -28.1% 15.5% -14.4% 1.2% 2.6% -9.3% 0.2% -5.0% -3.0% 24.3% 18.9% -10.0% -11.9% -19.7% 1.0% -9.0% -13.0% 10.0% -3.8% -17.5% -19.0% -25.0% -8.0% -30.0% -30.0% 4.5% 0.0% -13.1% -13.0% -25.0% -1.5% -25.0% -25.0% 5.0% 3.5% -4.4pp -6.0pp 0.0pp -6.5pp -5.0pp -5.0pp -0.5pp -3.5pp -7.2% -7.0% -18.0% -5.0% -15.0% -20.0% 6.0% 2.0% -6.6% -7.0% -18.0% -1.0% -15.0% -15.0% 7.0% 5.0% -0.6pp 0.0pp 0.0pp -4.0pp 0.0pp -5.0pp -1.0pp -3.0pp 3.3% 4.0% 0.0% 1.0% 0.0% 0.0% 7.0% 5.0% 2.8% 3.0% 0.0% 1.0% 0.0% 0.0% 7.0% 5.0% 0.5pp 1.0pp 0.0pp 0.0pp 0.0pp 0.0pp 0.0pp 0.0pp 3.7% 2.0% 1.5% 1.5% 3.0% 0.0% 10.0% 10.0% 3.7% 2.0% 1.5% 1.5% 3.0% 0.0% 10.0% 10.0% 0.0pp 0.0pp 0.0pp 0.0pp 0.0pp 0.0pp 0.0pp 0.0pp 4.3% 3.0% 1.5% 1.5% 3.0% 0.0% 10.0% 10.0% 3.8% 2.0% 1.5% 1.5% 3.0% 0.0% 10.0% 10.0% 0.5pp 1.0pp 0.0pp 0.0pp 0.0pp 0.0pp 0.0pp 0.0pp 3.7% 1.5% 1.5% 1.5% 3.0% 0.0% 10.0% 10.0% 3.6% 1.5% 1.5% 1.5% 3.0% 0.0% 10.0% 10.0% 0.0pp 0.0pp 0.0pp 0.0pp 0.0pp 0.0pp 0.0pp 0.0pp 4.2% 2.5% 1.5% 1.5% 3.0% 0.0% 10.0% 10.0% 4.2% 2.5% 1.5% 1.5% 3.0% 0.0% 10.0% 10.0% 0.0pp 0.0pp 0.0pp 0.0pp 0.0pp 0.0pp 0.0pp 0.0pp 3.4% 1.0% 1.5% 1.5% 3.0% 0.0% 10.0% 8.0% 3.4% 1.0% 1.5% 1.5% 3.0% 0.0% 10.0% 8.0% 0.0pp 0.0pp 0.0pp 0.0pp 0.0pp 0.0pp 0.0pp 0.0pp 2.4% 1.0% 1.5% 1.5% 3.0% 0.0% 5.0% 5.0% 2.4% 1.0% 1.5% 1.5% 3.0% 0.0% 5.0% 5.0% 0.0pp 0.0pp 0.0pp 0.0pp 0.0pp 0.0pp 0.0pp 0.0pp 2.7% 1.5% 1.5% 1.5% 3.0% 0.0% 5.0% 5.0% 2.6% 1.5% 1.5% 1.5% 3.0% 0.0% 5.0% 5.0% 0.0pp 0.0pp 0.0pp 0.0pp 0.0pp 0.0pp 0.0pp 0.0pp CAGR 11-15E -4.8% -5.5% -11.1% -2.7% -11.5% -13.5% 6.9% 4.2% -3.5% -4.0% -11.1% 0.0% -10.0% -10.6% 7.2% 5.8% -1.3pp -1.5pp 0.0pp -2.7pp -1.5pp -2.8pp -0.4pp -1.7pp CAGR 11-21E 0.0% -1.2% -3.7% -0.2% -3.1% -5.6% 7.7% 6.4% 0.5% -0.7% -3.7% 0.9% -2.4% -4.4% 7.9% 7.1% -0.5pp -0.5pp 0.0pp -1.1pp -0.7pp -1.2pp -0.2pp -0.7pp Source: Company data, media agencies and Millennium investment banking Total advertising market – (€mn) 750 600 450 300 150 0 2004 2005 2006 Free-to-air TV 2007 2008 Press 2009 2010 Radio 2011 2012 2013 Outdoors 2014 2015 Cinema 2016 2017 Internet 2018 2019 2020 Cable & Others Source: Company data, media agencies and Millennium investment banking Share of total advertising market – (%) 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 2004 2005 2006 Free-to-air TV 2007 2008 Press 2009 2010 Radio 2011 2012 Outdoors 2013 2014 Cinema 2015 2016 Internet 2017 2018 2019 2020 Cable & Others Source: Company data, media agencies and Millennium investment banking 12 Millennium investment banking Media 08 February 2013 Impresa We updated our Impresa`s valuation model based on latest figures, updated advertising markets estimated growth and revised WACC calculation. Impresa price target was revised upwards from €0.55 YE13 to €0.80 YE13, Buy recommendation, High Risk. Fine-tune in estimates (€0.05 increase in price target) reflected postponing RTP privatization to 2017 (which was partially offset by downwards revisions in estimated revenues and an increasing tough environment both in advertising & circulation) while changes in WACC had a €0.20 positive impact on price target (following the decline of the Portuguese Sovereign 10-year Government Bonds, we updated the local sovereign yield to 8% from 10%. Costs cutting is crucial… All in all, Impresa will face a tough environment (both in advertising and circulation) thus we believe company will have to keep strong costs control to recover operational numbers. We believe advertising revenues in press will not return to the levels pre-Leman (recovery in advertising will be done via TV, cable and net), thus its will necessary to keep a strong costs control policy. We highlight Impresa showed in the last quarters an uncharacteristic cost cutting profile which must be company`s usual profile According to the news, Impresa reduced its Press portfolio in October. Company decided to close three women`s magazines (“Casa Claudia; Casa Claudia Ideias; Arquitectura & Construção”) and two auto magazines (Autosport; Volante). Furthermore, two sites were closed (“Relvado; My Games”). The cost cutting will reach central departments (financial/accounting, marketing,…). Based on Impresa`s latest reestructuring charges (2010) and newsflow, we expect numbers could reach €3.0Bn to €3.5Bn in 4Q12 while it will reduce costs by €4.5mn annually (Publishing unit the most benefited) above €2mn. Advertising revenues both in TV and press are estimated to keep negative trend (page19), thus additional cost cutting measures are necessary not to penalize operational numbers. We expect increasing audience shares from cable channels will benefit Impresa, since SIC Notícias leads audience shares in cable news channels. On costs side, we estimate company will keep strong costs control policy in order to recover operational numbers, which will lead to higher margins in a depressed top line environment. We expect operational costs will decline c8% in 2012 (reached -4.2% in 2011) reflecting a more efficient cost cutting policy and a company more focused on costs side than in the past. Publishing business unit is also showing negative trends, penalized by declining advertising and circulation revenues. Furthermore, Digital operational numbers are showing some difficulties to keep in positive territory, penalized by a tough environment (declining revenues / higher costs). Impresa 4Q12 earnings will be disclosed on March 25th. We expect Impresa will keep facing a very tough environment, penalized by declining advertising revenues, thus operational numbers are expected to decline. 13 Millennium investment banking Media ImpresaBreakdown of changes in price target 08 February 2013 Breakdown of changes in price target 0.90 0.75 + € 0.20 € 0.55 + € 0.05 Previous valuation (YE13) Change in estimates € 0.80 0.60 0.45 0.30 0.15 0.00 Change in WACC New YE13 price target Source: Millennium investment banking Dividends We do not estimate Impresa will pay dividends at medium term. We expect company will pay dividends from 2015, reflecting a postponed recovery scenario. € million Dividends paid Payout Ratio Dividend per Share (€) 2010 0.0 0.0% 0.00 2011 0.0 0.0% 0.00 2012E 0.0 0.0% 0.00 2013E 0.0 0.0% 0.00 2014E 0.0 0.0% 0.00 2015E 0.0 50.0% 0.03 2021E -16.3 80.0% 0.11 Source: Company data and Millennium investment banking 14 Millennium investment banking Media ImpresaEstimates revision – P&L € million Revenues Television Publishing Others & Inter-segments Cash Costs Television Publishing Others & Inter-segments EBITDA Television Publishing Others & Inter-segments Margin Television Publishing Others & Inter-segments D&A Impairment EBIT Financials EBT Disc. Operations Income taxes EBM Minorities Net Income 2011 249.8 164.1 81.6 4.1 -227.5 -141.5 -78.2 -7.8 22.3 22.6 3.4 -3.7 8.9% 13.8% 4.1% -91.8% -8.2 -33.3 -19.2 -13.4 -32.6 0.0 -2.4 -35.0 0.0 -35.1 2012E 229.8 158.5 69.3 2.0 -209.6 -136.1 -70.4 -3.1 20.1 22.3 -1.2 -1.0 8.8% 14.1% -1.7% -49.5% -7.2 -0.5 12.4 -13.4 -0.9 0.0 2.8 1.9 0.0 1.9 New Estimates 2013E 2015E 221.3 235.2 157.7 169.1 61.5 63.4 2.1 2.7 -196.7 -202.6 -134.6 -141.2 -60.0 -59.0 -2.1 -2.4 24.6 32.6 23.1 27.9 1.5 4.4 0.0 0.3 11.1% 13.9% 14.6% 16.5% 2.4% 7.0% 2.0% 10.0% -7.2 -7.2 0.0 0.0 17.4 25.4 -13.3 -12.8 4.1 12.5 0.0 0.0 -2.0 -3.3 2.0 9.2 0.0 0.0 2.0 9.2 08 February 2021E 2012E 269.3 235.5 194.3 161.1 71.4 71.8 3.6 2.6 -219.4 -212.7 -153.5 -136.7 -62.8 -72.1 -3.1 -3.8 49.9 22.8 40.8 24.4 8.6 -0.3 0.5 -1.2 18.5% 9.7% 21.0% 15.1% 12.0% -0.4% 15.0% -48.9% -7.0 -7.2 0.0 -0.5 43.0 15.0 -9.5 -13.4 33.4 1.6 0.0 0.0 -7.9 -0.5 25.6 1.1 0.0 -0.2 25.5 1.0 Old Estimates 2013E 2015E 225.3 239.3 156.5 167.7 66.2 68.2 2.7 3.4 -203.4 -208.2 -135.4 -141.7 -65.4 -63.5 -2.6 -3.1 21.9 31.1 21.0 26.0 0.8 4.8 0.1 0.3 9.7% 13.0% 13.5% 15.5% 1.2% 7.0% 2.0% 10.0% -6.9 -7.0 0.0 0.0 15.0 24.1 -13.5 -13.4 1.4 10.7 0.0 0.0 -0.4 -2.8 1.1 7.9 -0.2 -0.2 0.9 7.7 2021E 282.3 200.9 76.9 4.5 -232.2 -160.7 -67.6 -3.9 50.1 40.2 9.2 0.7 17.7% 20.0% 12.0% 15.0% -6.9 0.0 43.2 -9.5 33.7 0.0 -7.9 25.7 -0.2 25.5 2012E -2.4% -1.6% -3.6% -20.1% -1.4% -0.5% -2.3% -19.7% -11.7% -8.3% 313.5% -19.0% -0.9pp -1.0pp -1.3pp -0.6pp -0.8% nm -17.4% -0.5% -158.7% nm -707.0% 65.3% -90.3% 90.8% Change 2013E 2015E -1.8% -1.7% 0.8% 0.8% -7.1% -7.1% -20.1% -20.1% -3.3% -2.7% -0.6% -0.4% -8.3% -7.1% -20.1% -20.1% 12.4% 4.8% 9.5% 7.3% 93.9% -7.1% -20.1% -20.1% 1.4pp 0.9pp 1.2pp 1.0pp 1.3pp 0.0pp 0.0pp 0.0pp 4.7% 3.6% nm nm 16.0% 5.2% -1.7% -4.4% 182.4% 17.3% nm nm 423.0% 17.3% 93.4% 17.3% -90.3% -90.3% 128.0% 19.8% 2013 2021E -4.6% -3.3% -7.1% -20.1% -5.5% -4.5% -7.1% -20.1% -0.3% 1.5% -7.1% -20.1% 0.8pp 1.0pp 0.0pp 0.0pp 1.1% nm -0.6% 0.0% -0.7% nm -0.8% -0.7% -90.3% 0.1% Source: Company data and Millennium investment banking ImpresaKPI % Consolidated figures Revenues YoY EBITDA Margin Capex as % of revenues EBITDA-Capex as % of revenues TV Revenues YoY EBITDA Margin Capex as % of revenues EBITDA-Capex as % of revenues Publishing Revenues YoY EBITDA Margin Capex as % of revenues EBITDA-Capex as % of revenues Others & Inter-Segments Revenues YoY EBITDA Margin Capex as % of revenues EBITDA-Capex as % of revenues 2011 2012E 2013E 2014E 2015E 2016E 2017E 2018E 2019E 2020E 2021E CAGR CAGR 11-15E 15-21E 2009 2010 -7.3 13.1 2.0 11.1 7.1 12.4 2.2 10.2 -7.9 8.9 3.1 5.8 -8.0 8.8 1.1 7.7 -3.7 11.1 1.1 10.0 3.4 11.8 2.1 9.6 2.8 13.9 2.2 11.7 3.5 15.2 2.2 13.1 1.3 15.8 2.2 13.7 2.3 17.2 2.2 15.0 2.5 17.5 2.2 15.3 1.9 18.3 2.2 16.1 2.3 18.5 1.8 16.7 -1.5% 0.1pp -0.1pp 0.2pp 2.3% 0.0pp 0.0pp 0.1pp -9.4 14.6 2.3 12.3 11.3 14.5 3.0 11.4 -5.1 13.8 4.0 9.8 -3.5 14.1 1.1 13.0 -0.5 14.6 1.1 13.5 4.1 15.5 2.5 13.0 3.0 16.5 2.5 14.0 4.0 18.0 2.5 15.5 1.0 18.5 2.5 16.0 2.3 20.0 2.5 17.5 2.6 20.0 2.5 17.5 1.8 21.0 2.5 18.5 2.4 21.0 2.0 19.0 0.7% 0.0pp -0.1pp 0.1pp 2.3% 0.0pp 0.0pp 0.1pp -9.8 16.7 0.4 16.3 1.7 10.9 0.4 10.4 -12.7 4.1 0.9 3.2 -15.1 -1.7 0.6 -2.3 -11.2 2.4 0.6 1.8 1.1 2.0 0.6 1.4 2.0 7.0 0.6 6.4 2.0 8.0 0.6 7.4 2.0 9.0 0.6 8.4 2.0 10.0 0.6 9.4 2.0 11.0 0.6 10.4 2.0 11.5 0.6 10.9 2.0 12.0 0.6 11.4 -1.6% 0.1pp -0.1pp 0.2pp 2.0% 0.1pp 0.0pp 0.1pp -49.8 -49.5 17.0 -66.5 5.0 2.0 17.0 -15.0 15.0 10.0 17.0 -7.0 10.0 10.0 17.0 -7.0 10.0 10.0 17.0 -7.0 7.0 10.0 17.0 -7.0 5.0 10.0 17.0 -7.0 4.0 10.0 17.0 -7.0 2.0 10.0 17.0 -7.0 2.0 -13.6% 7.4% 15.0 nm 0.1pp 17.0 nm 0.0pp -2.0 nm -0.2pp Source: Company data and Millennium investment banking 15 Millennium investment banking Media ImpresaKPI (before) % Consolidated figures Revenues YoY EBITDA Margin Capex as % of revenues EBITDA-Capex as % of revenues TV Revenues YoY EBITDA Margin Capex as % of revenues EBITDA-Capex as % of revenues Publishing Revenues YoY EBITDA Margin Capex as % of revenues EBITDA-Capex as % of revenues Others & Inter-Segments Revenues YoY EBITDA Margin Capex as % of revenues EBITDA-Capex as % of revenues 08 February 2011 2012E 2013E 2014E 2015E 2016E 2017E 2018E 2019E 2020E 2021E 2013 CAGR CAGR 11-15E 15-21E 2009 2010 -7.3 13.1 2.0 11.1 7.1 12.4 2.2 10.2 -7.9 8.9 3.1 5.8 -5.7 9.7 2.1 7.6 -4.3 9.7 2.1 7.6 2.2 10.8 2.5 8.3 3.9 13.0 2.5 10.5 3.1 14.4 2.2 12.1 2.7 15.4 2.2 13.1 3.0 17.1 2.2 14.8 2.9 17.4 2.2 15.1 2.7 17.5 2.2 15.3 2.4 17.7 1.9 15.9 -9.4 14.6 2.3 12.3 11.3 14.5 3.0 11.4 -5.1 13.8 4.0 9.8 -1.9 15.1 2.5 12.6 -2.9 13.5 2.5 11.0 2.4 14.5 3.0 11.5 4.6 15.5 3.0 12.5 3.4 17.0 2.5 14.5 2.9 18.0 2.5 15.5 3.4 20.0 2.5 17.5 3.2 20.0 2.5 17.5 3.0 20.0 2.5 17.5 2.6 0.5% 3.1% 20.0 0.0pp 0.0pp 2.0 -0.1pp -0.1pp 18.0 0.1pp 0.1pp -9.8 16.7 0.4 16.3 1.7 10.9 0.4 10.4 -12.7 4.1 0.9 3.2 -12.0 -0.4 0.7 -1.1 -7.9 1.2 0.7 0.5 1.1 2.0 0.7 1.3 2.0 7.0 0.7 6.3 2.0 8.0 0.7 7.3 2.0 9.0 0.7 8.3 2.0 10.0 0.7 9.3 2.0 11.0 0.7 10.3 2.0 11.5 0.7 10.8 2.0 -1.6% 12.0 0.1pp 0.7 -0.1pp 11.3 0.2pp -37.1 -48.9 17.0 -65.9 5.0 2.0 17.0 -15.0 15.0 10.0 17.0 -7.0 10.0 10.0 17.0 -7.0 10.0 10.0 17.0 -7.0 7.0 10.0 17.0 -7.0 5.0 10.0 17.0 -7.0 4.0 10.0 17.0 -7.0 2.0 10.0 17.0 -7.0 2.0 15.0 17.0 -2.0 -1.1% 0.1pp 0.0pp 0.2pp 2.8% 0.1pp 0.0pp 0.1pp 2.0% 0.1pp 0.0pp 0.1pp -6.0% 6.7% nm 0.1pp nm 0.0pp nm -0.2pp Source: Company data and Millennium investment banking Impresa- Main changes in TV operating performance Old Estimates Changes 2012E 2013E 2015E 2021E 2012E 2013E 2015E 2021E 2012E 2013E 2015E 2021E Revenues 164.1 158.5 157.7 169.1 194.3 161.1 156.5 167.7 200.9 -1.6% 0.8% 0.8% -3.3% Advertising revenues 96.9 87.1 83.2 89.4 97.4 90.3 83.3 89.3 105.7 -3.5% 0.0% 0.1% -7.8% SIC channels 43.1 45.1 46.4 49.3 58.4 44.8 46.0 48.9 58.0 0.7% 0.7% 0.7% 0.7% Others 24.1 26.3 28.0 30.4 38.5 26.0 27.1 29.4 37.2 1.0% 3.3% 3.3% 3.3% Cash costs -141.5 -136.1 -134.6 -141.2 -153.5 -136.7 -135.4 -141.7 -160.7 -0.5% -0.6% -0.4% -4.5% Personnel costs -27.7 -26.5 -25.8 -27.1 -29.4 -27.0 -26.4 -27.6 -31.4 -1.8% -2.4% -2.1% -6.2% Programming costs -76.4 -73.3 -71.3 -74.8 -81.3 -71.8 -71.5 -74.8 -84.9 2.1% -0.3% 0.0% -4.2% Other costs -37.4 -36.3 -37.5 -39.3 -42.8 -38.0 -37.5 -39.2 -44.5 -4.3% 0.0% 0.3% -3.9% EBITDA 22.6 22.3 23.1 27.9 40.8 24.4 21.0 26.0 40.2 -8.3% 9.5% 7.3% 1.5% EBITDA Margin 13.8% 14.1% 14.6% 16.5% 21.0% 15.1% 13.5% 15.5% 20.0% -1.0pp 1.2pp 1.0pp 1.0pp - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Detail on Programming costs - - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - TV deferred rights (BS) 43.1 43.1 43.1 43.1 43.1 43.1 43.1 43.1 43.1 0.0% 0.0% 0.0% 0.0% € million 2011 Change in TV rights "All in" Prog. Costs % of ad. + thematics 0.5 -76.9 -55% 0.0 -73.3 -55% 0.0 -71.3 -55% 0.0 -74.8 -54% 0.0 -81.3 -52% 0.0 -71.8 -53% 0.0 -71.5 -55% 0.0 -74.8 -54% 0.0 -84.9 -52% nm 2.1% 2.3pp nm -0.3% -0.3pp nm 0.0% -0.2pp nm -4.2% 0.3pp Source: Company data and Millennium investment banking 16 Millennium investment banking Media Impresa- TV detailed operating evolution € million Revenues SIC TV advertising Thematic channels Others Cash Costs Personnel costs Programming Costs Other Costs EBITDA EBITDA margin YoY (€mn) Revenues SIC TV advertising Thematic channels Others Cash Costs Personnel costs Programming Costs Other Costs EBITDA YoY (%) Revenues SIC TV advertising Thematic channels Others Cash Costs Personnel costs Programming Costs Other Costs EBITDA 2007 2008 2009 185.2 171.5 115.8 109.2 32.9 38.1 36.5 24.3 -149.4 -154.7 -31.2 -30.5 -76.2 -80.2 -42.0 -44.0 35.8 16.9 19.3% 9.8% 155.4 92.7 42.5 20.2 -132.8 -26.7 -74.6 -31.5 22.7 14.6% 21.2 0.0 1.7 19.5 -17.2 -3.6 -1.1 -12.6 4.0 -13.6 -6.6 5.2 -12.2 -5.3 0.7 -4.0 -2.0 -18.9 2010 08 February 2011 2012E 2013E 2014E 2015E 2016E 2017E 2018E 2019E 2020E 2021E 173.0 164.1 158.5 157.7 164.1 169.1 175.8 177.5 181.5 186.3 189.7 194.3 105.9 96.9 87.1 83.2 87.1 89.4 93.0 92.1 93.4 95.3 95.8 97.4 42.1 43.1 45.1 46.4 47.8 49.3 51.1 52.5 53.9 55.4 56.9 58.4 25.0 24.1 26.3 28.0 29.2 30.4 31.6 32.9 34.2 35.6 37.0 38.5 -148.0 -141.5 -136.1 -134.6 -138.7 -141.2 -144.1 -144.6 -145.2 -149.0 -149.9 -153.5 -27.2 -27.7 -26.5 -25.8 -26.6 -27.1 -27.6 -27.7 -27.8 -28.6 -28.7 -29.4 -81.3 -76.4 -73.3 -71.3 -73.5 -74.8 -76.3 -76.6 -76.9 -78.9 -79.4 -81.3 -39.5 -37.4 -36.3 -37.5 -38.6 -39.3 -40.2 -40.3 -40.5 -41.5 -41.8 -42.8 25.0 22.6 22.3 23.1 25.4 27.9 31.6 32.8 36.3 37.3 39.8 40.8 14.5% 13.8% 14.1% 14.6% 15.5% 16.5% 18.0% 18.5% 20.0% 20.0% 21.0% 21.0% -16.1 -16.5 4.4 -4.1 21.9 3.8 5.6 12.5 5.8 17.6 13.2 -0.4 4.8 -15.2 -0.6 -6.7 -8.0 2.3 -8.9 -9.1 1.0 -0.8 6.5 -0.5 4.9 2.1 -2.4 -5.7 -9.8 2.0 2.1 5.4 1.2 3.1 1.1 -0.3 12.9% -7.4% -9.4% 0.0% -5.7% -15.1% 5.3% 15.8% 11.6% 115.2% -33.5% -16.7% 13.0% 3.5% -14.2% 13.0% -2.2% -12.5% 1.4% 5.2% -7.0% 42.6% 4.8% -28.3% 12.5% -52.9% 34.4% 11.3% 14.2% -1.0% 23.5% 11.5% 2.1% 8.9% 25.3% 10.4% -5.1% -8.5% 2.4% -3.4% -4.4% 1.8% -6.0% -5.4% -9.5% -3.5% -10.1% 4.6% 8.8% -3.8% -4.5% -4.0% -2.9% -1.3% -0.8 -3.9 1.3 1.8 1.5 0.7 2.0 -1.2 0.7 6.5 3.8 1.4 1.2 -4.1 -0.8 -2.2 -1.1 2.4 -0.5% 4.1% -4.4% 4.6% 2.9% 3.1% 6.7% 4.3% -1.1% 3.0% -2.5% 3.0% -2.8% 3.0% 3.3% 3.0% 3.3% 10.3% 5.0 2.3 1.5 1.2 -2.5 -0.5 -1.3 -0.7 2.5 6.7 3.6 1.8 1.2 -2.9 -0.6 -1.6 -0.8 3.7 1.7 -0.9 1.4 1.3 -0.5 -0.1 -0.3 -0.1 1.2 4.1 1.3 1.4 1.3 -0.6 -0.1 -0.3 -0.2 3.5 4.8 1.9 1.5 1.4 -3.8 -0.7 -2.0 -1.1 1.0 3.4 0.5 1.5 1.4 -0.8 -0.2 -0.4 -0.2 2.6 4.6 1.6 1.5 1.5 -3.6 -0.7 -1.9 -1.0 1.0 3.0% 4.0% 1.0% 2.3% 2.7% 4.1% -1.0% 1.5% 3.1% 3.7% 2.7% 2.7% 4.0% 4.0% 4.0% 4.0% 1.8% 2.1% 0.4% 0.4% 1.8% 2.1% 0.4% 0.4% 1.8% 2.1% 0.4% 0.4% 1.8% 2.1% 0.4% 0.4% 9.7% 13.4% 3.8% 10.6% 2.6% 2.1% 2.7% 4.0% 2.6% 2.6% 2.6% 2.6% 2.6% 1.8% 0.5% 2.7% 4.0% 0.6% 0.6% 0.6% 0.6% 6.9% 2.4% 1.6% 2.7% 4.0% 2.4% 2.4% 2.4% 2.4% 2.4% 2013 CAGR CAGR 11-15E 15-21E 0.7% 2.3% -2.0% 1.4% 3.4% 2.9% 5.9% 4.0% -0.1% 1.4% -0.6% 1.4% -0.5% 1.4% 1.3% 1.4% 5.4% 6.5% Source: Company data and Millennium investment banking ImpresaPublishing - detailed operating evolution € million Revenues Advertising revenues Sales of publications Other revenues Cash Costs Personnel costs Cost of sales Other costs EBITDA EBITDA margin YoY (€mn) Revenues Advertising revenues Sales of publications Other revenues Cash Costs Personnel costs Cost of sales Other costs EBITDA YoY (%) Revenues Advertising revenues Sales of publications Other revenues Cash Costs Personnel costs Cost of sales Other costs EBITDA 2007 2008 2009 2010 91.7 53.5 26.9 11.3 -78.1 -23.1 -16.1 -39.0 15.5 12.0% 95.6 55.5 32.4 7.7 -89.7 -23.6 -16.3 -49.8 5.9 6.2% 91.9 44.8 34.5 12.6 -80.3 -24.7 -15.5 -40.0 11.7 12.7% 93.5 44.4 37.4 11.6 -83.3 -24.7 -15.6 -43.0 10.1 10.9% -2.6 4.9 -4.9 -2.6 5.2 -0.8 2.1 3.9 2.7 -33.0 -18.1 -10.8 -4.0 23.4 8.1 7.7 7.6 -9.5 -3.7 -10.7 2.1 4.8 9.4 -1.1 0.8 9.8 5.7 -25.6% -3.9% -24.6% -19.2% -25.0% 6.5% -34.2% 62.7% -20.7% -10.5% -25.6% 4.6% -32.0% -4.7% -13.3% -19.6% -61.8% 97.2% -2.0% 7.1% -10.2% -17.8% -4.4% 2.6% -8.0% -6.4% 20.8% 2011 2012E 2013E 2014E 2015E 2016E 2017E 2018E 2019E 2020E 2021E 81.6 69.3 36.7 29.7 34.5 30.7 10.3 8.8 -78.2 -70.4 -23.4 -21.8 -14.8 -10.6 -40.0 -38.0 3.4 -1.2 4.1% -1.7% 61.5 25.3 27.5 8.7 -60.0 -20.0 -10.0 -30.0 1.5 2.4% 62.2 25.8 27.5 8.9 -60.9 -19.1 -10.3 -31.5 1.2 2.0% 63.4 26.3 28.1 9.0 -59.0 -18.8 -9.6 -30.6 4.4 7.0% 64.7 26.8 28.6 9.2 -59.5 -19.2 -9.9 -30.5 5.2 8.0% 1.6 -0.5 2.9 -0.9 -3.1 0.0 -0.1 -3.0 -1.5 -11.9 -7.7 -2.9 -1.3 5.1 1.3 0.8 3.0 -6.8 -12.3 -7.0 -3.8 -1.5 7.8 1.6 4.1 2.0 -4.5 -7.8 -4.5 -3.2 -0.1 10.4 1.8 0.6 8.0 2.7 0.7 0.5 0.0 0.2 -0.9 0.9 -0.3 -1.5 -0.2 1.2 0.5 0.6 0.2 2.0 0.3 0.7 0.9 3.2 1.3 0.5 0.6 0.2 -0.5 -0.4 -0.3 0.1 0.7 1.7% -1.0% 8.5% -7.4% 3.8% 0.0% 0.5% 7.5% nm -12.7% -17.2% -7.7% -11.4% -6.1% -5.2% -5.4% -6.9% -66.9% -15.1% -19.0% -11.0% -15.0% -9.9% -7.0% -28.0% -5.0% ###### -11.2% 1.1% -15.0% 2.0% -10.5% 0.0% -1.0% 2.0% -14.8% 1.5% -8.2% -4.4% -6.0% 2.9% -21.1% 5.0% ###### -16.5% 66.0 67.3 68.6 70.0 71.4 27.4 27.9 28.5 29.0 29.6 29.2 29.8 30.4 31.0 31.6 9.4 9.6 9.8 10.0 10.2 -60.0 -60.6 -61.1 -62.0 -62.8 -19.1 -19.4 -19.5 -19.8 -20.1 -9.9 -10.0 -10.1 -10.2 -10.4 -31.0 -31.2 -31.4 -31.9 -32.4 5.9 6.7 7.6 8.1 8.6 9.0% 10.0% 11.0% 11.5% 12.0% 1.3 0.5 0.6 0.2 -0.5 0.1 -0.1 -0.5 0.8 1.3 0.5 0.6 0.2 -0.5 -0.3 0.0 -0.2 0.8 1.3 0.6 0.6 0.2 -0.5 -0.2 -0.1 -0.2 0.8 1.4 0.6 0.6 0.2 -0.9 -0.2 -0.1 -0.5 0.5 2.0% 2.0% 2.0% 2.0% 2.0% 2.0% 2.0% 2.0% 2.0% 2.0% 2.0% 2.0% 2.0% 2.0% 2.0% 2.0% 2.0% 2.0% 2.0% 2.0% -3.2% 0.9% 0.9% 0.9% 0.9% -1.7% 1.9% -0.3% 1.3% 1.0% -7.0% 3.2% 0.7% 0.2% 1.4% -2.9% -0.4% 1.7% 0.8% 0.7% ###### 16.6% 14.8% 13.3% 12.2% 2.0% 2.0% 2.0% 2.0% 1.4% 1.2% 1.3% 1.6% 6.6% CAGR CAGR 11-15E 15-21E -6.1% 2.0% -8.0% 2.0% -5.1% 2.0% -3.3% 2.0% -6.8% 1.1% -5.3% 1.1% -10.3% 1.4% -6.5% 0.9% 7.2% 11.6% Source: Company data and Millennium investment banking 17 Millennium investment banking Media ImpresaSum-of-the-parts € million EV Stake Television 287.2 100.0% Publishing 61.4 100.0% Holding&Adjustments 2.0 100.0% Non-Operating Assets Sum-of-the-Parts Adjusted Net Debt YE12 (including financial leasings) Minorities Equity Value Number of shares (mn) Price Target - YE13 (€/ share) 08 February 2013 Value to Previous Method Weight Implied Multiple Revision Impresa EV 287.2 DCF 81% EV/EBITDA 13 12.5x 248.6 16% 61.4 DCF 17% EV/EBITDA 13 41.2x 58.5 5% 2.0 DCF 1% 1.3 nm 5.2 BV 1% 5.2 0% 355.8 100% EV/EBITDA 13 14.5x 313.6 13% 218.5 221.0 -1% 0.0 P/BV 11 -0.6x -0.3 137.4 92.9 168.0 168.0 0.80 0.55 45% Source: Millennium investment banking Impresa - Discount rates Risk-Free Rate Country risk premium Market Premium Unlevered Beta Levered Beta Cost of Equity* Cost of Debt ** Corporate Tax Rate After-tax Cost of Debt Leverage WACC Perpetuity Growth Rate Real perpetuity growth rate LT Inflation WACC-g New Assumptions 2013-2015 2016-2021 Terminal value 2.50% 2.50% 2.50% 7.50% 4.50% 1.50% 5.00% 5.00% 5.00% 0.95 0.95 0.95 1.24 1.24 1.24 17.99% 14.27% 10.55% 9.00% 7.50% 6.00% 29.0% 29.0% 29.0% 6.39% 5.32% 4.26% 30% 30% 30% 14.51% 11.59% 8.67% 2.52% 1.00% 1.50% 6.15% Previous Assumptions 2012-2015 2016-2021 Terminal value 2.50% 2.50% 2.50% 10.50% 6.00% 1.50% 5.00% 5.00% 5.00% 0.95 0.95 0.95 1.24 1.24 1.24 21.71% 16.13% 10.55% 9.00% 7.50% 6.00% 29.0% 29.0% 29.0% 6.39% 5.32% 4.26% 30% 30% 30% 17.11% 12.89% 8.67% 2.52% 1.00% 1.50% 6.15% Source: Millennium investment banking *Cost of equity is calculated as the sum of the risk free rate plus country risk premium and market risk premium, the latter two multiplied by the levered beta. Risk free rate is the German 10-year Government bond yield. Country risk premium results from the difference between the local Sovereign yield and the German 10-year Government bond yield multiplied by a volatility factor (ratio that relates equity with bonds volatility). For country risk premium in perpetuity, we assume that the German and local 10-year sovereign yields will converge to respective last 10-year averages. Market risk premium is set at 5%. **Cost of debt before tax is the debt spread (long-term issuances) over the German 10-year sovereign rate. 18 Millennium investment banking Media Impresa - Shareholder structure 08 February 2013 Shareholder Structure- Sep 30th 2012 # Shares Impreger - SGPS* 87,042,994 Direct stake 84,514,588 Management 2,528,406 Grupo Ongoing 40,362,214 Direct stake 2,180,000 Investoffice 32,282,214 CTN 5,880,000 Administrative body 20,000 Madre - SGPS 8,344,362 BPI 6,210,498 Direct stake 6,200,000 BPI + BPI Vida 10,498 Own Shares 0 Free Float 26,039,932 Total Shares 168,000,000 Voting Shares 168,000,000 *held by Balseger (99.99% Pinto Balsemão, Impresa`s Chairman/CEO) Economic Voting Rights Stake 51.81% 51.81% 50.31% 50.31% 1.51% 1.51% 24.03% 24.03% 1.30% 1.30% 19.22% 19.22% 3.50% 3.50% 0.01% 0.01% 4.97% 4.97% 3.70% 3.70% 3.69% 3.69% 0.01% 0.01% 0.00% 0.00% 15.50% 15.50% Source: Company data; Millennium investment banking Impresa – DCF - TV € million 2010 2011 2012E 2013E 2014E 2015E 2016E 2017E 2018E 2019E 2020E EBIT (-) Taxes on EBIT (+) Non-Cash Items (-) Capital Expenditure (-) Working Capital Changes Free Operating Cash Flow Discount Factor PV of Explicit Period PV of Terminal Value Enterprise Value 19.4 -5.1 5.6 -5.2 -1.0 13.7 17.1 -4.5 5.6 -6.5 -0.5 11.1 17.2 -4.6 5.1 -1.7 -0.8 15.2 17.7 -4.7 5.4 -1.7 -0.8 15.8 1.00 112.9 174.3 287.2 20.0 -5.3 5.4 -4.1 -0.8 15.2 0.87 22.5 -6.0 5.4 -4.2 -0.8 16.9 0.76 26.2 -6.9 5.4 -4.4 -0.9 19.4 0.68 27.5 -7.3 5.3 -4.4 -0.9 20.2 0.61 31.0 -8.2 5.3 -4.5 -0.9 22.6 0.55 32.0 -8.5 5.2 -4.7 -0.9 23.2 0.49 34.7 -9.2 5.1 -4.7 -0.9 24.9 0.44 35.7 -9.5 5.1 -3.9 -1.0 26.5 0.40 11.3% 7.9% 14.5% 3.0% -5.1% 6.7% 13.8% 4.0% -3.5% 9.6% 14.1% 1.1% -0.5% 10.1% 14.6% 1.1% 4.1% 9.3% 15.5% 2.5% 3.0% 10.0% 16.5% 2.5% 4.0% 11.1% 18.0% 2.5% 1.0% 11.4% 18.5% 2.5% 2.3% 12.5% 20.0% 2.5% 2.6% 12.4% 20.0% 2.5% 1.8% 13.2% 21.0% 2.5% 2.4% 13.6% 21.0% 2.0% Revenues Growth FCFF As a % of Revenues EBITDA Margin Capex to Sales 2021E CAGR CAGR 11-15E 15-21E 7.1% 8.0% 7.1% 8.0% -0.6% -1.1% -10.3% -1.4% 14.0% 2.3% 11.1% 7.8% 0.6% 1.0% Source: Millennium investment banking Impresa - DCF - Publishing € million EBIT (-) Taxes on EBIT (+) Non-Cash Items (-) Capital Expenditure (-) Working Capital Changes Free Cash Flow to the Firm Discount Factor PV of Explicit Period PV of Terminal Value Enterprise Value Revenues Growth FCFF As a % of Revenues EBITDA Margin Capex to Sales 2010E 2011E 2012E 2013E 2014E 2015E 2016E 2017E 2018E 2019E 2020E 2021E 9.4 -2.6 0.8 -0.4 0.5 7.6 2.7 -0.7 0.7 -0.7 0.5 2.4 -1.8 0.5 0.6 -0.4 0.4 -0.7 1.0 -0.3 0.5 -0.4 0.3 1.2 1.00 20.20 41.17 61.4 0.9 -0.2 0.4 -0.4 0.3 0.9 0.87 4.1 -1.1 0.4 -0.4 0.3 3.3 0.76 4.8 -1.3 0.4 -0.4 0.3 3.8 0.68 5.5 -1.5 0.4 -0.4 0.3 4.3 0.61 6.3 -1.7 0.4 -0.4 0.3 4.9 0.55 7.1 -2.0 0.4 -0.4 0.3 5.5 0.49 7.6 -2.1 0.4 -0.4 0.3 5.9 0.44 8.1 -2.2 0.4 -0.4 0.4 6.3 0.40 1.7% 8.2% 10.9% 0.4% -12.7% 2.9% 4.1% 0.9% -15.1% -1.0% -1.7% 0.6% -11.2% 1.9% 2.4% 0.6% 1.1% 1.5% 2.0% 0.6% 2.0% 5.1% 7.0% 0.6% 2.0% 5.9% 8.0% 0.6% 2.0% 6.6% 9.0% 0.6% 2.0% 7.3% 10.0% 0.6% 2.0% 8.0% 11.0% 0.6% 2.0% 8.4% 11.5% 0.6% 2.0% 8.8% 12.0% 0.6% CAGR CAGR 11-15E 15-21E 11.1% 12.3% 11.1% 12.3% -14.2% 2.0% -14.7% 2.0% -9.7% 2.0% 8.1% 11.5% Source: Millennium investment banking 19 Millennium investment banking Media Impresa – P&L - quarterly evolution 08 February € million 1Q12 2Q12 3Q12 4Q12E 1Q13E 2Q13E 3Q13E 4Q13E Revenues Television Publishing Other & Inter-Seg. Operating Cash Costs Television Publishing Other & Inter-Seg. EBITDA Margin Television Publishing Other & Inter-Seg. Depreciation Impairments EBIT Margin Financial Results EBT Margin Discont. Operations Income Taxes Minorities Net Profit Margin 52.6 36.0 15.9 0.7 -51.5 -34.7 -15.9 -1.0 1.1 2.0% 1.3 0.0 -0.3 -2.0 0.0 -0.9 -1.7% -3.2 -4.1 -7.9% 0.0 0.8 0.0 -3.3 -6.3% 63.6 44.4 19.1 0.2 -54.3 -36.3 -17.3 -0.6 9.4 14.7% 8.1 1.7 -0.4 -1.8 -0.5 7.0 11.0% -3.3 3.8 5.9% 0.0 -1.6 0.0 2.2 3.5% 51.0 34.3 16.0 0.6 -49.2 -32.4 -16.3 -0.6 1.7 3.4% 1.9 -0.2 0.0 -1.7 0.0 0.0 0.1% -3.5 -3.5 -6.9% 0.0 1.0 0.0 -2.5 -4.9% 62.6 50.5 43.8 35.9 18.3 14.1 0.5 0.6 -54.6 -49.8 -32.8 -34.3 -21.0 -14.5 -0.9 -1.0 8.0 0.7 12.8% 1.4% 11.0 1.6 -2.7 -0.5 -0.3 -0.4 -1.7 -1.9 0.0 0.0 6.3 -1.2 10.0% -2.3% -3.3 -3.1 3.0 -4.3 4.7% -8.5% 0.0 0.0 2.5 -0.9 0.0 0.0 5.5 -5.2 8.8% -10.3% 61.3 43.9 16.9 0.6 -52.0 -35.8 -15.9 -0.3 9.3 15.2% 8.1 1.0 0.3 -1.8 0.0 7.5 12.2% -3.2 4.3 7.1% 0.0 -0.9 0.0 3.4 5.6% 49.0 34.3 14.2 0.5 -47.7 -32.0 -15.0 -0.6 1.3 2.7% 2.3 -0.8 -0.2 -1.8 0.0 -0.5 -1.0% -3.5 -4.0 -8.1% 0.0 0.2 0.0 -3.8 -7.8% 60.4 43.6 16.3 0.5 -47.7 -32.5 -14.6 -0.6 12.7 21.0% 11.1 1.7 -0.2 -1.8 0.0 10.9 18.1% -2.8 8.1 13.4% 0.0 -0.4 0.0 7.7 12.8% 1Q12 2Q12 YoY YoY -9% -8% -6% -1% -13% -15% -36% -87% -10% -11% -6% -6% -14% -14% -44% -71% 46% 19% 0.8pp 3.3pp -18% 28% nm -23% -58% -39% -8% -12% nm nm -37% nm 0.7pp 45.5pp 12% -17% -4% nm -0.4pp 46.0pp nm nm -5% 2% -65% -41% -4% nm -0.4pp 45.8pp 3Q12 4Q12 YoY YoYE -9% -7% -4% -3% -17% -15% -33% 8% -6% -4% 0% -3% -14% 2% -52% -67% -51% -22% -2.9pp -2.3pp -43% -2% nm nm nm -84% -14% -15% nm nm -98% 43% -2.7pp 3.5pp 16% -8% nm nm -4.2pp 3.5pp nm nm nm nm -87% nm 71% nm -2.3pp 10.2pp 1Q13 YoYE -4% 0% -11% -22% -3% -1% -8% 0% -35% -0.7pp 19% nm 57% -5% nm 31% -0.6pp -4% 3% -0.6pp nm nm nm 56% -3.9pp 2Q13 YoYE -4% -1% -11% nm -4% -1% -8% -54% -1% 0.4pp 0% -42% nm -1% nm 7% 1.2pp -3% 15% 1.2pp nm -42% nm 56% 2.1pp 2013 3Q13 YoYE -4% 0% -11% -23% -3% -1% -8% 13% -24% -0.7pp 17% nm nm 5% nm nm -1.0pp -1% 13% -1.2pp nm -81% nm 53% -2.9pp 4Q13 YoYE -4% 0% -11% -16% -13% -1% -31% -26% 59% 8.3pp 2% nm -43% 5% nm 74% 8.1pp -15% nm 8.7pp nm nm nm 41% 4.0pp Source: Company data and Millennium investment banking Impresa – P&L – quarterly evolution – breakdown by business area € million 1Q12 2Q12 3Q12 4Q12E 1Q13E 2Q13E 3Q13E 4Q13E 1Q12 YoY 2Q12 YoY 3Q12 YoY 4Q12 YoYE 1Q13 YoYE 2Q13 YoYE 3Q13 YoYE 4Q13 YoYE Cons. Revenues Advertising Thematic channels Circulation Other Cash Costs EBITDA 52.6 25.7 11.2 7.5 8.1 -51.5 1.1 63.6 36.4 11.3 7.4 8.6 -54.3 9.4 51.0 23.4 11.3 8.4 7.9 -49.2 1.7 62.6 31.4 11.3 7.4 12.5 -54.6 8.0 50.5 23.9 11.5 6.7 8.3 -49.8 0.7 61.3 33.8 11.6 6.6 9.3 -52.0 9.3 49.0 21.7 11.6 7.5 8.1 -47.7 1.3 60.4 29.2 11.6 6.7 13.0 -47.7 12.7 -9% -16% 5% -11% -2% -10% 46% -8% -10% 1% -12% -4% -11% 19% -9% -14% 4% -11% -8% -6% -51% -7% -12% 8% -10% -2% -4% -22% -4% -7% 3% -11% 3% -3% -35% -4% -7% 3% -11% 8% -4% -1% -4% -7% 3% -11% 3% -3% -24% -4% -7% 3% -11% 4% -13% 59% 2.0% 14.7% 3.4% 12.8% 1.4% 15.2% 2.7% 21.0% 0.8pp 3.3pp -2.9pp -2.4pp -0.7pp 0.4pp -0.7pp 8.3pp 36.0 19.1 11.2 5.7 -34.7 1.3 44.4 27.2 11.3 5.9 -36.3 8.1 34.3 17.3 11.3 5.7 -32.4 1.9 43.8 23.5 11.3 9.0 -32.8 11.0 35.9 18.3 11.5 6.1 -34.3 1.6 43.9 26.0 11.6 6.3 -35.8 8.1 34.3 16.5 11.6 6.1 -32.0 2.3 43.6 22.5 11.6 9.6 -32.5 11.1 -6% -14% 5% 4% -6% -18% -1% -7% 1% 32% -6% 28% -4% -11% 4% 3% 0% -43% -3% -9% 8% 3% -3% -2% 0% -4% 3% 7% -1% 19% -1% -4% 3% 7% -1% 0% 0% -4% 3% 7% -1% 17% 0% -4% 3% 7% -1% 2% 3.7% 18.2% 5.7% 25.0% 4.4% 18.3% 6.6% 25.5% -0.5pp 4.1pp -3.9pp 0.1pp 0.7pp 0.1pp 1.0pp 0.5pp 15.9 6.6 7.5 1.8 -15.9 0.0 19.1 9.2 7.4 2.4 -17.3 1.7 16.0 6.1 8.4 1.6 -16.3 -0.2 18.3 7.9 7.4 3.0 -21.0 -2.7 14.1 5.6 6.7 1.7 -14.5 -0.5 16.9 7.8 6.6 2.4 -15.9 1.0 14.2 5.2 7.5 1.6 -15.0 -0.8 16.3 6.7 6.7 3.0 -14.6 1.7 -13% -19% -11% 1% -14% nm -15% -17% -12% -18% -14% -23% -17% -21% -11% -27% -14% nm -15% -20% -10% -14% 2% nm -11% -15% -11% -1% -8% nm -11% -15% -11% -1% -8% -42% -11% -15% -11% -1% -8% nm -11% -15% -11% -1% -31% nm 0.0% 9.0% -1.5% -14.5% -3.4% 5.8% -5.4% 10.7% 1.3pp -0.9pp -3.5pp -19.1pp -3.4pp -3.2pp -3.9pp 25.3pp 0.7 0.7 0.0 -1.0 -0.3 0.2 0.5 -0.3 -0.6 -0.4 0.6 0.4 0.2 -0.6 0.0 0.5 0.3 0.2 -0.9 -0.3 0.6 0.5 0.1 -0.6 -0.1 0.6 0.5 0.1 -0.6 -0.1 0.5 0.4 0.1 -0.6 -0.2 0.5 0.4 0.1 -0.6 -0.2 -36% 89% -97% -44% -58% -87% 47% nm -71% -39% -33% 14% -65% -52% nm 0% -38% nm -67% -85% -22% -27% 94% -35% -67% nm -5% nm -1% -79% -23% -1% -72% 13% nm -16% 23% -77% -26% -43% -39.0% -210.5% 2.9% -58.4% -16.4% -16.4% -42.2% -40.0% 22.7pp 194.1pp -45.1pp 18.4pp Margin TV Revenues Advertising Thematic channels Other Cash Costs EBITDA Margin Publishing Rev. Advertising Circulation Other Cash Costs EBITDA Margin Other & Inter-Seg. InfoPortugal Other Cash Costs EBITDA Margin 20.3pp -164.6pp 38.9pp 322.6pp Source: Company data and Millennium investment banking 20 Millennium investment banking Media Impresa –FY12 earnings – P&L € million Revenues Television Publishing Other & Inter-Seg. Opex Television Publishing Other & Inter-Seg. EBITDA Margin Television Publishing Other & Inter-Seg. Depreciation Impairments EBIT Margin Financial Results EBT Margin Discont. operations Income Taxes Minorities Net Profit Margin FY11 FY12E 08 February YoYE 4Q11 3Q12 4Q12E 249.8 229.8 -8% 164.1 158.5 -3% 81.6 69.3 -15% 4.1 2.0 -50% -227.5 -209.6 -8% -141.5 -136.1 -4% -78.2 -70.4 -10% -7.8 -3.1 -61% 22.3 20.1 -10% 8.9% 8.8% -0.2pp 22.6 22.3 -1% 3.4 -1.2 nm -3.7 -1.0 -73% -8.2 -7.2 -12% -33.3 -0.5 nm -19.2 12.4 nm -7.7% 5.4% 13.1pp -13.4 -13.4 0% -32.6 -0.9 -97% -13.1% -0.4% 12.7pp 0.0 0.0 nm -2.4 2.8 nm 0.0 0.0 3% -35.1 1.9 nm -14.0% 0.8% 14.8pp 67.2 45.1 21.5 0.5 -57.0 -33.9 -20.5 -2.6 10.2 15.1% 11.2 1.0 -2.0 -2.0 -3.8 4.4 6.5% -3.6 0.8 1.2% 0.0 -1.8 0.0 -1.0 -1.5% 51.0 34.3 16.0 0.6 -49.2 -32.4 -16.3 -0.6 1.7 3.4% 1.9 -0.2 0.0 -1.7 0.0 0.0 0.1% -3.5 -3.5 -6.9% 0.0 1.0 0.0 -2.5 -4.9% YoYE 2013 QoQE 62.6 -7% 23% 43.8 -3% 27% 18.3 -15% 14% 0.5 0% -8% -54.6 -4% 11% -32.8 -3% 1% -21.0 2% 29% -0.9 -67% 50% 8.0 -22% nm 12.8% -2.4pp 9.4pp 11.0 -2% nm -2.7 nm nm -0.3 -85% nm -1.7 -15% 0% 0.0 nm #DIV/0! 6.3 43% nm 10.0% 0.5pp nm -3.3 -7% -6% 3.0 nm nm 4.7% nm nm 0.0 nm nm 2.5 nm nm 0.0 nm nm 5.5 nm nm 8.8% 10.2pp 13.6pp Source: Company data and Millennium investment banking Impresa –FY12 earnings – operating performance breakdown € million Cons. Revenues Advertising Thematic channels Circulation Other Cash Costs EBITDA Margin TV Revenues Advertising Thematic channels Other Cash Costs EBITDA Margin Publishing Advertising Circulation Other Cash Costs EBITDA Margin Other & Inter-Seg. DGSM InfoPortugal Other Cash Costs EBITDA Margin FY11 FY12E YoYE 4Q11 3Q12 4Q12 YoYE QoQE 249.8 133.6 43.1 34.5 38.5 -227.5 22.3 229.8 116.8 45.1 30.7 37.1 -209.6 20.1 -8% -13% 5% -11% -4% -8% -10% 67.2 35.8 10.4 8.3 12.7 -57.0 10.2 51.0 23.4 11.3 8.4 7.9 -49.2 1.7 62.6 31.4 11.3 7.4 12.5 -54.6 8.0 -7% -12% 8% -10% -2% -4% -22% 23% 34% 0% -11% 58% 11% nm 8.9% 8.8% -0.2pp 15.1% 3.4% 12.8% -2.4pp 9.4pp 164.1 96.9 43.1 24.1 -141.5 22.6 158.5 87.1 45.1 26.3 -136.1 22.3 -3% -10% 5% 9% -4% -1% 45.1 26.0 10.4 8.7 -33.9 11.2 34.3 17.3 11.3 5.7 -32.4 1.9 43.8 23.5 11.3 9.0 -32.8 11.0 -3% -9% 8% 3% -3% -2% 27% 36% 0% 57% 1% nm 13.8% 14.1% 0.3pp 24.9% 5.7% 25.0% 0.1pp 19.4pp 81.6 36.7 34.5 10.3 -78.2 3.4 69.3 29.7 30.7 8.8 -70.4 -1.2 -15% -19% -11% -15% -10% nm 21.5 9.8 8.3 3.5 -20.5 1.0 16.0 6.1 8.4 1.6 -16.3 -0.2 18.3 7.9 7.4 3.0 -21.0 -2.7 -15% -20% -10% -14% 2% nm 14% 29% -11% 87% 29% nm 4.1% -1.7% -5.8pp 4.6% -1.5% -14.5% -19.1pp -13.1pp 4.1 2.2 1.6 0.3 -7.8 -3.7 2.0 0.3 1.9 0.1 -3.1 -1.0 -50% -87% 22% -68% -61% -73% 0.5 0.1 0.5 -0.1 -2.6 -2.0 0.6 -0.3 0.4 0.4 -0.6 0.0 0.5 0.3 0.3 0.0 -0.9 -0.3 0% nm -38% nm -67% -85% -8% nm -20% -92% 50% nm -91.8% -49.5% 42.3pp -381.0% 2.9% -58.4% 322.6pp -61.2pp Source: Company data and Millennium investment banking 21 Millennium investment banking Media Impresa - Balance sheet 08 February € million 2010 2011 2012E 2013E 2014E 2015E 2021E Assets Non-current assets Goodwill / Intangibles Fixed assets Investments Other Deferred TV rights Current assets Inventories Accounts receivable Other Cash & equivalents Equity Minority Interests Liabilities Financial debt Accounts payable Other 484.4 394.2 337.6 37.0 6.1 13.5 42.6 47.7 2.8 32.0 5.9 6.9 159.1 -0.2 325.6 238.4 35.1 52.1 441.8 357.9 303.1 37.9 6.2 10.6 43.1 40.8 3.3 29.0 4.3 4.3 123.8 0.1 318.0 236.3 38.0 43.7 433.6 353.4 303.1 33.3 6.2 10.8 43.1 37.1 2.5 26.6 4.0 4.0 125.7 0.0 307.9 222.4 35.0 50.5 427.4 348.7 303.1 28.5 6.2 10.8 43.1 35.6 2.4 25.7 3.8 3.8 127.7 0.0 299.7 220.3 32.8 46.6 426.2 346.4 303.1 26.2 6.2 10.8 43.1 36.8 2.4 26.5 3.9 3.9 132.6 0.0 293.6 214.2 33.7 45.7 425.1 344.2 303.1 24.0 6.2 10.8 43.1 37.8 2.4 27.3 4.0 4.0 141.8 0.0 283.2 204.9 33.8 44.5 421.2 335.1 303.1 14.9 6.2 10.8 43.1 43.1 2.6 31.2 4.6 4.6 188.2 0.0 233.1 146.1 36.6 50.3 2013 CAGR 11- CAGR 1515E 21E -1.0% -0.2% -1.0% -0.4% 0.0% 0.0% -10.8% -7.7% 0.0% 0.0% 0.5% 0.0% 0.0% 0.0% -1.9% 2.2% -7.1% 1.3% -1.5% 2.3% -1.5% 2.3% -1.5% 2.3% 3.5% 4.8% nm 3.5% -2.8% -3.2% -3.5% -5.5% -2.9% 1.3% 0.5% 2.1% Source: Company data and Millennium investment banking Impresa - Income statement € million Operating Revenues Cash Costs EBITDA Depreciation and Amortisation EBIT Net Financials EBT Taxes EBM Minority Interests Net Income Net Earnings EPS (€) 2010 2011 2012E 2013E 2014E 2015E 2021E 271.1 -237.5 33.7 -8.1 25.6 -11.9 13.7 -3.8 9.9 0.1 10.1 10.1 0.06 249.8 -227.5 22.3 -8.2 -19.2 -13.4 -32.6 -2.4 -35.0 0.0 -35.1 -35.1 -0.21 229.8 -209.6 20.1 -7.2 12.4 -13.4 -0.9 2.8 1.9 0.0 1.9 1.9 0.01 221.3 -196.7 24.6 -7.2 17.4 -13.3 4.1 -2.0 2.0 0.0 2.0 2.0 0.01 228.7 -201.8 26.9 -7.2 19.7 -13.0 6.8 -1.8 5.0 0.0 5.0 5.0 0.03 235.2 -202.6 32.6 -7.2 25.4 -12.8 12.5 -3.3 9.2 0.0 9.2 9.2 0.05 269.3 -219.4 49.9 -7.0 43.0 -9.5 33.4 -7.9 25.6 0.0 25.5 25.5 0.15 CAGR 11-15E -1.5% -2.9% 10.0% -3.0% nm -1.1% nm 8.4% nm 3.5% nm nm nm CAGR 15-21E 2.3% 1.3% 7.4% -0.6% 9.2% -4.9% 17.8% 15.4% 18.5% 3.5% 18.6% 18.6% 17.9% Source: Company data and Millennium investment banking Impresa - Cash-flow statement € million 2010 2011E 2012E 2013E 2014E 2015E 2021E Cash Flow from Operations Cash Flow from Investing Cash Flow from Financing Free Cash Flow to Equity Dividends paid 23.6 -6.4 -16.1 15.4 0.0 -28.1 26.7 -63.5 1.3 0.0 16.0 -2.4 -14.0 14.0 0.0 4.5 -2.5 -2.2 2.0 0.0 11.1 -4.9 -6.1 6.2 0.0 15.5 -5.1 -9.3 10.4 0.0 40.4 -5.9 -27.4 34.5 -18.6 CAGR 11-15E nm nm -38.1% 69.6% nm CAGR 15-21E 17.3% 2.7% 19.7% 22.0% nm Source: Company data and Millennium investment banking Impresa – Leverage Indicators € million 2010 2011 2012E 2013E 2014E 2015E 2021E CAGR 11-15E CAGR 15-21E EBITDA Capex EBITDA-Capex EBITDA-Capex-Dividends Financial Costs, Net Net Debt Net Debt / EBITDA (x) Net Debt / Equity (x) Net Debt / Capital Employed (x) EBITDA / Financial Costs (x) 33.7 6.0 27.7 27.7 -11.7 231.4 6.9 1.5 0.6 -2.9 22.3 7.8 14.5 14.5 -14.3 232.0 10.4 1.9 0.6 -1.6 20.1 2.5 17.6 17.6 -14.2 218.5 10.8 1.7 0.6 -1.4 24.6 2.5 22.1 22.1 -14.2 216.5 8.8 1.7 0.6 -1.7 26.9 4.9 22.0 22.0 -14.0 210.3 7.8 1.6 0.6 -1.9 32.6 5.1 27.5 22.9 -14.1 200.8 6.2 1.4 0.6 -2.3 49.9 4.9 45.0 24.5 -10.9 141.5 2.8 0.8 0.4 -4.6 10.0% -10.2% 17.4% 12.2% -0.4% -3.5% -12.3% -6.8% -1.5% 10.4% 7.4% -0.5% 8.5% 1.1% -4.2% -5.7% -12.1% -10.0% -5.1% 12.0% Source: Company data and Millennium investment banking 22 Millennium investment banking Media 08 February 2013 Media Capital We revised upwards Media Capital price target to €2.45 YE13 from €2.15 YE13 (keeping no recommendation, given low free-float: 0.26%). Updated price target benefited from fine-tune in estimates (+€0.05 positive effect) while changes in WACC had a €0.25 positive impact on price target (following the decline of the Portuguese Sovereign 10-year Government Bonds, we updated the local sovereign yield to 8% from 10%. Overall, TVI is being threatened by SIC/Impresa as most watched TV station in Portugal while it`s increasingly focused on cable TV. We highlight following rising audience shares in cable news channel TVI24, TVI will start further cable channels: +TVI and TVI Ficção are on the pipeline. Audiovisual segment reflects an overall decline in TV activity while Entertainment segment is showing some difficulties (penalized by illegal downloadings). We highlight radio is showing encouraging numbers, benefiting from rising audience shares and growing advertising numbers. We expect Media Capital will disclose 4Q12 Earnings on the 2nd half of February. Earnings will reflect tough environment, penalized by declining advertising revenues. MCP - Breakdown of changes in price target (€) Breakdown of change in price target 3.60 2.70 € 2.15 + € 0.05 Previous valuation (YE13) Change in estimates + € 0.25 € 2.45 Changes in WACC New YE13 price target 1.80 0.90 0.00 Source: Millennium investment banking 23 Millennium investment banking Media MCP - Shareholder structure 08 February 2013 Shareholder Structure - Sep 30th 2012 # Shares Vertix (100% Prisa) PortQuay West (Pais do Amaral) Caixa de Aforros de Galicia, Vigo, Ourense e Pontevedra Own Shares Free Float Total Shares Voting Shares 71,576,289 8,451,318 4,269,869 0 215,704 84,513,180 84,513,180 Economic Stake 84.69% 10.00% 5.05% 0.00% 0.26% Voting Rights 84.69% 10.00% 5.05% 0.00% 0.26% Source: Company data and Millennium investment banking MCP – Estimates revision € million Revenues TV Audiovisual Entertainment Radio Other Cash Costs TV Audiovisual Entertainment Radio Other EBITDA TV Audiovisual Entertainment Radio Other Margin TV Audiovisual Entertainment Radio Other D&A EBIT Financial Results EBT Taxes EBM Minority Interests Disc. Operations Net Income 2011 224.4 151.4 81.0 11.8 14.5 -34.3 -195.7 -116.8 -85.9 -13.0 -12.3 32.3 28.6 34.6 -4.9 -1.3 2.2 -2.0 12.8% 22.8% -6.1% -10.7% 15.4% 5.8% -11.8 16.8 -6.5 10.4 -8.4 2.0 -0.8 nm 1.2 New Estimates 2012E 2013E 2015E 182.1 175.3 193.0 142.0 137.1 149.2 51.4 46.3 50.1 5.4 5.0 5.4 13.3 13.8 15.1 -29.9 -26.9 -26.7 -144.8 -145.4 -153.8 -108.6 -109.7 -114.8 -48.3 -44.0 -45.3 -5.1 -4.7 -5.1 -11.3 -11.5 -12.8 28.6 24.4 24.3 37.3 29.9 39.2 33.4 27.4 34.3 3.1 2.3 4.8 0.3 0.2 0.3 1.9 2.3 2.3 -1.3 -2.4 -2.4 20.5% 17.1% 20.3% 23.5% 20.0% 23.0% 6.0% 5.0% 9.5% 5.0% 5.0% 5.0% 14.5% 17.0% 15.0% 4.5% 9.0% 9.0% -11.4 -5.1 -4.7 25.9 24.8 34.4 -9.0 -7.6 -6.8 16.9 17.3 27.6 -6.7 -6.9 -10.1 10.2 10.4 17.5 0.0 0.0 0.0 nm nm nm 10.2 10.4 17.5 2021E 197.3 144.9 57.2 6.5 15.7 -26.9 -158.1 -113.0 -51.5 -6.5 -14.1 26.9 39.2 31.9 5.7 0.0 1.6 0.0 19.8% 22.0% 10.0% 0.0% 10.0% 0.0% -4.2 35.0 -5.7 29.3 -10.1 19.2 0.0 nm 19.2 Old Estimates 2012E 2013E 2015E 179.0 165.3 176.9 141.6 127.5 133.4 52.6 52.6 56.9 5.1 5.3 5.7 13.9 13.8 15.0 -34.3 -33.8 -34.1 -145.7 -135.3 -140.0 -111.9 -102.0 -102.7 -49.7 -49.0 -51.5 -4.9 -5.0 -5.5 -11.7 -11.4 -12.7 32.6 32.1 32.4 33.3 30.0 36.9 29.7 25.5 30.7 2.9 3.7 5.4 0.2 0.2 0.2 2.2 2.3 2.2 -1.7 -1.7 -1.7 18.6% 18.2% 20.8% 21.0% 20.0% 23.0% 5.5% 7.0% 9.5% 4.0% 4.0% 4.0% 16.0% 17.0% 15.0% 5.0% 5.0% 5.0% -11.0 -5.2 -4.8 22.3 24.8 32.1 -8.3 -6.9 -6.2 14.0 17.9 25.9 -5.4 -6.6 -9.0 8.6 11.3 16.9 0.0 0.0 0.0 nm nm nm 8.6 11.3 16.9 2021E 194.5 141.9 65.1 6.8 15.6 -34.9 -155.2 -110.7 -58.6 -6.8 -14.1 34.9 39.3 31.2 6.5 0.0 1.6 0.0 20.2% 22.0% 10.0% 0.0% 10.0% 0.0% -4.4 34.8 -5.0 29.8 -9.5 20.3 0.0 nm 20.3 2012E 1.7% 0.3% -2.3% 4.7% -4.5% -12.7% -0.6% -2.9% -2.8% 3.6% -2.8% nm 11.8% 12.2% 6.6% nm -13.4% nm 1.8pp 2.5pp 0.5pp 1.0pp -1.5pp -0.5pp 3.7% 15.9% 8.4% 20.2% 22.8% 18.6% nm nm 18.6% Change 2013E 2015E 6.1% 9.1% 7.6% 11.8% -12.1% -12.1% -5.7% -5.0% 0.5% 0.4% -20.6% -21.7% 7.5% 9.8% 7.6% 11.8% -10.2% -12.1% -6.6% -6.0% 0.5% 0.4% nm nm -0.4% 6.3% 7.6% 11.8% -37.2% -12.1% nm 18.7% 0.5% 0.4% nm 40.9% -1.1pp -0.5pp 0.0pp 0.0pp -2.0pp 0.0pp 1.0pp 1.0pp 0.0pp 0.0pp 4.0pp 4.0pp -3.0% -1.1% 0.2% 7.4% 8.7% 10.2% -3.2% 6.7% 4.6% 13.0% -7.7% 3.4% nm nm nm nm -7.7% 3.4% 2021E 1.4% 2.1% -12.1% -5.0% 0.5% -22.9% 1.9% 2.1% -12.1% -5.0% 0.5% nm -0.3% 2.1% -12.1% nm 0.5% nm -0.4pp 0.0pp 0.0pp nm 0.0pp 0.0pp -5.4% 0.3% nm -1.9% 6.1% -5.6% nm nm -5.6% Source: Company data and Millennium investment banking 24 Millennium investment banking Media MCP - Key performance indicators % 2008 Consolidated figures Revenues YoY 29.2 EBITDA Margin 18.3 Capex as % of revenues 7.3 EBITDA-Capex as % of revenues 11.1 TV Revenues YoY 5.1 EBITDA Margin 26.6 Capex as % of revenues 6.8 EBITDA-Capex as % of revenues 19.8 Audiovisual Revenues YoY EBITDA Margin 9.5 Capex as % of revenues 7.5 EBITDA-Capex as % of revenues 2.0 Entertainment Revenues YoY 60.9 EBITDA Margin 4.7 Capex as % of revenues 0.4 EBITDA-Capex as % of revenues 4.3 Radio Revenues YoY 1.2 EBITDA Margin -11.7 Capex as % of revenues 10.2 EBITDA-Capex as % of revenues -21.9 Others Revenues YoY -228.7 EBITDA Margin 3.7 Capex as % of revenues -3.9 EBITDA-Capex as % of revenues 7.5 08 February 2013 2009 2010 2011 2012E 2013E 2014E 2015E 2016E 2017E 2018E 2019E 2020E 2021E CAGR CAGR 11-15E 15-21E -6.8 18.7 2.7 16.0 -7.0 15.9 4.4 11.4 -9.9 12.8 3.8 9.0 -18.8 20.5 2.5 18.0 -3.7 17.1 2.4 14.7 5.7 19.5 2.5 17.1 4.2 20.3 2.5 17.8 3.9 21.0 2.4 18.6 -0.5 20.0 2.5 17.6 2.2 19.3 2.4 16.9 0.6 19.1 2.4 16.7 0.7 19.1 2.5 16.6 -4.5 19.8 2.5 17.3 -3.7% 0.1pp -0.1pp 0.2pp 0.4% 0.0pp 0.0pp 0.0pp -7.0 27.9 2.3 25.6 1.3 28.5 2.9 25.6 -4.5 22.8 1.3 21.6 -6.2 23.5 1.4 22.1 -3.4 20.0 1.4 18.6 5.1 22.0 1.5 20.5 3.5 23.0 1.5 21.5 3.9 24.0 1.5 22.5 -1.6 23.0 1.5 21.5 2.0 22.0 1.5 20.5 -0.1 22.0 1.5 20.5 0.0 22.0 1.5 20.5 -6.8 22.0 1.5 20.5 -0.4% 0.0pp 0.0pp 0.0pp -0.6% 0.0pp 0.0pp 0.0pp 13.7 11.4 1.4 9.9 -13.0 9.2 4.4 4.8 3.2 -6.1 7.2 -13.3 -43.7 6.0 3.5 2.5 -9.0 5.0 3.3 1.7 -0.4 9.0 3.3 5.7 3.4 9.5 3.3 6.2 3.0 9.5 3.3 6.2 2.5 9.5 3.3 6.2 1.4 10.0 3.3 6.7 2.0 10.0 3.3 6.7 2.0 10.0 3.3 6.7 2.0 10.0 3.3 6.7 -11.3% nm -0.2pp nm 2.7% 0.0pp 0.0pp 0.0pp -27.0 -24.9 0.3 -25.2 -37.9 -45.9 1.6 -47.4 -32.7 -10.7 0.0 -10.7 -54.3 5.0 0.0 5.0 -7.9 5.0 0.0 5.0 5.0 5.0 0.5 4.5 4.0 5.0 0.5 4.5 3.0 5.0 0.5 4.5 3.0 5.0 0.5 4.5 3.0 6.0 0.5 5.5 3.0 7.0 0.5 6.5 3.0 7.5 0.5 7.0 3.0 8.0 0.5 7.5 -17.7% nm 1.3pp nm 3.6% 0.1pp 0.0pp 0.1pp -4.3 2.1 9.7 -7.6 3.0 -17.8 7.1 -24.9 4.5 15.4 3.3 12.2 -8.5 14.5 4.0 10.5 4.1 17.0 4.0 13.0 4.5 16.0 4.0 12.0 4.3 15.0 4.0 11.0 1.6 14.0 4.0 10.0 -0.9 13.0 4.0 9.0 1.5 12.0 4.0 8.0 1.5 10.0 4.0 6.0 1.5 10.0 4.0 6.0 -1.0 10.0 4.0 6.0 0.9% 0.0pp 0.1pp 0.0pp 0.8% -0.1pp 0.0pp -0.1pp 44.1 -2.2 -1.6 -0.7 -14.6 11.2 -3.1 14.4 5.1 5.8 -0.8 6.6 -12.8 -4.5 -0.8 -3.7 -10.3 -9.0 -0.8 -8.2 -1.0 -9.0 -0.8 -8.2 0.5 -9.0 -0.8 -8.2 0.5 -9.0 -0.8 -8.2 -0.2 -9.0 -0.8 -8.2 0.3 -9.0 -0.8 -8.2 0.1 -9.0 -0.8 -8.2 0.1 -9.0 -0.8 -8.2 0.0 -9.0 -0.8 -8.2 -6.1% nm 0.0pp nm 0.2% 0.0pp 0.0pp 0.0pp CAGR 11-15E CAGR 15-21E Source: Company data and Millennium investment banking MCP - Key performance indicators (before) % Consolidated figures Revenues YoY EBITDA Margin Capex as % of revenues EBITDA-Capex as % of revenues TV Revenues YoY EBITDA Margin Capex as % of revenues EBITDA-Capex as % of revenues Audiovisual Revenues YoY EBITDA Margin Capex as % of revenues EBITDA-Capex as % of revenues Entertainment Revenues YoY EBITDA Margin Capex as % of revenues EBITDA-Capex as % of revenues Radio Revenues YoY EBITDA Margin Capex as % of revenues EBITDA-Capex as % of revenues Others Revenues YoY EBITDA Margin Capex as % of revenues EBITDA-Capex as % of revenues 2008 2009 2010 2011 2012E 2013E 2014E 2015E 2016E 2017E 2018E 2019E 2020E 2021E 29.2 18.3 7.3 11.1 -6.8 18.7 2.7 16.0 -7.0 15.9 4.4 11.4 -9.9 12.8 3.8 9.0 -20.2 18.6 2.6 16.0 -7.7 18.2 2.6 15.5 3.7 20.1 2.7 17.4 3.2 20.8 2.7 18.1 2.6 21.4 2.7 18.7 1.9 20.6 2.7 17.9 2.3 19.9 2.7 17.2 1.4 19.7 2.7 17.0 1.1 19.6 2.7 17.0 0.3 20.2 2.7 17.5 -5.8% 0.1pp -0.1pp 0.2pp 1.9% 0.0pp 0.0pp 0.0pp 5.1 26.6 6.8 19.8 -7.0 27.9 2.3 25.6 1.3 28.5 2.9 25.6 -4.5 22.8 1.3 21.6 -6.5 21.0 1.4 19.6 -10.0 20.0 1.4 18.6 2.6 22.0 1.5 20.5 2.0 23.0 1.5 21.5 2.0 24.0 1.5 22.5 1.6 23.0 1.5 21.5 2.0 22.0 1.5 20.5 0.8 22.0 1.5 20.5 0.3 22.0 1.5 20.5 -0.4 22.0 1.5 20.5 -3.1% 0.0pp 0.0pp 0.0pp 1.2% 0.0pp 0.0pp 0.0pp 9.5 7.5 2.0 13.7 11.4 1.4 9.9 -13.0 9.2 4.4 4.8 3.2 -6.1 7.2 -13.3 -42.1 5.5 3.5 2.0 -1.6 7.0 3.3 3.7 1.8 9.0 3.3 5.7 3.4 9.5 3.3 6.2 3.0 9.5 3.3 6.2 2.5 9.5 3.3 6.2 1.4 10.0 3.3 6.7 2.0 10.0 3.3 6.7 2.0 10.0 3.3 6.7 2.0 10.0 3.3 6.7 -8.4% nm -0.2pp nm 2.7% 0.0pp 0.0pp 0.0pp 60.9 4.7 0.4 4.3 -27.0 -24.9 0.3 -25.2 -37.9 -45.9 1.6 -47.4 -32.7 -10.7 0.0 -10.7 -56.4 4.0 0.0 4.0 2.3 4.0 0.0 4.0 4.5 4.0 0.5 3.5 3.8 4.0 0.5 3.5 3.0 4.0 0.5 3.5 3.0 5.0 0.5 4.5 3.0 6.0 0.5 5.5 3.0 7.0 0.5 6.5 3.0 7.5 0.5 7.0 3.0 8.0 0.5 7.5 -16.6% nm 1.3pp nm 3.6% 0.1pp 0.0pp 0.1pp 1.2 -11.7 10.2 -21.9 -4.3 2.1 9.7 -7.6 3.0 -17.8 7.1 -24.9 4.5 15.4 3.3 12.2 -4.2 16.0 4.0 12.0 -1.0 17.0 4.0 13.0 4.5 16.0 4.0 12.0 4.3 15.0 4.0 11.0 1.6 14.0 4.0 10.0 -0.9 13.0 4.0 9.0 1.5 12.0 4.0 8.0 1.5 10.0 4.0 6.0 1.5 10.0 4.0 6.0 -1.0 10.0 4.0 6.0 0.8% 0.0pp 0.1pp 0.0pp 0.8% -0.1pp 0.0pp -0.1pp -228.7 3.7 -3.9 7.5 44.1 -2.2 -1.6 -0.7 -14.6 11.2 -3.1 14.4 5.1 5.8 -0.8 6.6 -0.1 -5.0 -0.8 -4.2 -1.3 -5.0 -0.8 -4.2 0.4 -5.0 -0.8 -4.2 0.5 -5.0 -0.8 -4.2 0.4 -5.0 -0.8 -4.2 0.4 -5.0 -0.8 -4.2 0.4 -5.0 -0.8 -4.2 0.3 -5.0 -0.8 -4.2 0.3 -5.0 -0.8 -4.2 0.3 -5.0 -0.8 -4.2 -0.1% nm 0.0pp nm 0.4% 0.0pp 0.0pp 0.0pp Source: Company data and Millennium investment banking 25 Millennium investment banking Media MCP – Sum-of-the-parts € million Television Audiovisual Entertainment Radio Other1 Total Adjusted Net Debt YE12* Dividends Equity Value Number of shares Price Target YE13 (€/share) 08 February EV Method Weight 270.1 25.0 2.4 8.5 -10.2 295.8 DCF DCF DCF DCF DCF 91% 8% 1% 3% -3% 100% 27.2 -5.6 -0.7 -0.3 -0.9 19.6 Pct Change 11% -18% -22% -4% 10% 7% 22.8 12% 0.3 14% Implied Multiple Previous Change EV/EBITDA 13 9.8x EV/EBITDA 13 10.8x EV/EBITDA 13 9.6x EV/EBITDA 13 3.6x 243.0 30.6 3.0 8.8 -9.3 276.1 86.6 6.9 182.7 84.5 2.15 EV/EBITDA 13 9.9x 82.2 8.2 205.4 84.5 2.45 2013 *not included loans to Prisa Source: Company data and Millennium investment banking MCP -DCF – TV € million 2010 2011 2012E 2013E 2014E 2015E 2016E 2017E 2018E 2019E 2020E 2021E EBIT (+) Non-Cash Items (-) Taxes on EBIT (-) Capital Expenditure (-) Working Capital Changes Free Cash Flow to the Firm Discount Factor PV of Explicit Period PV of Terminal Value Enterprise Value 39.1 6.1 -10.4 -4.7 10.3 40.5 28.6 6.0 -7.6 -1.9 -12.9 12.2 Revenues Growth 28.0 5.4 -7.4 -2.0 10.2 34.2 24.7 2.7 -6.6 -1.9 4.2 23.2 1.00 135.8 134.4 270.1 28.9 2.8 -7.7 -2.2 -0.4 21.4 0.88 32.5 1.8 -8.6 -2.2 -0.6 22.9 0.77 35.3 1.9 -9.4 -2.3 -0.6 24.9 0.69 33.3 1.8 -8.8 -2.3 0.2 24.2 0.62 32.4 1.9 -8.6 -2.3 0.6 23.9 0.56 32.3 1.9 -8.6 -2.3 0.0 23.3 0.50 32.3 1.9 -8.6 -2.3 0.0 23.3 0.45 30.1 1.7 -8.0 -2.2 -2.0 19.7 0.41 1.3% -4.5% -6.2% -3.4% 5.1% 3.5% 3.9% -1.6% 2.0% -0.1% 0.0% -6.8% FCFF As a % of Revenues 25.5% 8.0% 24.1% 16.9% 14.9% 15.3% 16.1% 15.9% 15.4% 15.0% 15.0% 13.6% EBITDA Margin 28.5% 22.8% 23.5% 20.0% 22.0% 23.0% 24.0% 23.0% 22.0% 22.0% 22.0% 22.0% Capex to Sales 2.9% 1.3% 1.4% 1.4% 1.5% 1.5% 1.5% 1.5% 1.5% 1.5% 1.5% 1.5% CAGR 11-15E 3.3% -26.2% 3.3% 3.7% -54.1% 17.1% CAGR 15-21E -1.3% -0.5% -1.3% -0.5% 22.9% -2.4% -0.7% -0.4% Source: Company data and Millennium investment banking MCP - DCF - Audiovisual € million EBIT (+) Non-Cash Items (-) Taxes on EBIT (-) Capital Expenditure (-) Working Capital Changes Free Cash Flow to the Firm Discount Factor PV of Explicit Period PV of Terminal Value Enterprise Value Revenues Growth 2010 2011 2012E 2013E 2015E 2016E 2017E 2018E 2019E 2020E 2021E 5.5 3.0 -1.4 -4.1 5.9 8.9 -8.1 3.1 2.1 -5.9 -6.9 -15.6 -0.7 3.8 0.2 -1.8 3.7 5.2 0.2 2.1 -0.1 -1.5 1.4 2.2 1.00 12.9 12.1 25.0 3.6 1.2 -0.9 -1.7 -0.2 2.0 0.77 3.7 1.2 -1.0 -1.7 -0.2 2.0 0.69 3.9 1.2 -1.0 -1.7 0.1 2.3 0.62 4.3 1.1 -1.1 -1.8 0.2 2.7 0.56 4.4 1.1 -1.2 -1.8 0.0 2.5 0.50 4.7 0.9 -1.2 -1.9 0.0 2.5 0.45 4.8 0.9 -1.3 -1.9 -0.8 1.8 0.41 -15.0% -11.7% -36.5% -10.0% 4.0% 3.0% 2.5% 2.0% 2.0% 2.0% 2.0% FCFF As a % of Revenues 9.7% -19.2% 10.1% 4.7% 3.9% 3.9% 4.4% 5.0% 4.6% 4.5% 3.1% EBITDA Margin 9.2% -6.1% 6.0% 5.0% 9.5% 9.5% 9.5% 10.0% 10.0% 10.0% 10.0% Capex to Sales 4.4% 7.2% 3.5% 3.3% 3.3% 3.3% 3.3% 3.3% 3.3% 3.3% 3.3% CAGR CAGR 11-15E 15-21E nm 5.2% -21.4% -4.4% nm 5.2% -27.1% 2.2% -59.1% 26.2% nm -1.7% Source: Company data and Millennium investment banking 26 Millennium investment banking Media MCP - DCF - Entertainment € million EBIT (+) Non-Cash Items (-) Taxes on EBIT (-) Capital Expenditure (-) Working Capital Changes Free Cash Flow to the Firm Discount Factor PV of Explicit Period PV of Terminal Value Enterprise Value 2010 08 February 2011 2012E 2013E 2015E 2016E 2017E 2018E 2019E 2020E 2021E -8.2 0.2 2.2 -0.3 1.1 -5.0 -1.4 0.2 0.4 -0.1 -1.0 -1.9 0.2 0.1 0.0 -0.1 0.4 0.6 0.2 0.0 -0.1 0.0 0.2 0.3 1.00 1.3 1.0 2.4 0.2 0.0 -0.1 0.0 0.0 0.2 0.77 0.3 0.0 -0.1 0.0 0.0 0.2 0.69 0.3 0.0 -0.1 0.0 0.0 0.2 0.62 0.3 0.0 -0.1 0.0 0.1 0.3 0.56 0.4 0.0 -0.1 0.0 0.0 0.3 0.50 0.4 0.0 -0.1 0.0 0.0 0.3 0.45 0.5 0.0 -0.1 0.0 -0.2 0.2 0.41 Revenues Growth -37.9% -32.7% -54.3% -7.9% FCFF As a % of Revenues -28.6% -16.4% 10.3% 6.3% 4.0% 3.0% 3.0% 3.0% 3.0% 3.0% 3.0% 2.9% 3.3% 3.7% 5.0% 4.7% 5.1% 2.3% EBITDA Margin -45.9% -10.7% 5.0% 5.0% 5.0% 5.0% 5.0% 6.0% 7.0% 7.5% 8.0% Capex to Sales 1.6% 1.0% 1.0% 0.7% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5% 2013 CAGR CAGR 11-15E 15-21E nm 12.3% -41.0% 0.1% nm 12.3% -30.8% 3.0% -62.1% 46.3% nm -0.8% Source: Millennium investment banking MCP - DCF - Radio € million 2010 EBIT (+) Non-Cash Items (-) Taxes on EBIT (-) Capital Expenditure (-) Working Capital Changes Free Cash Flow to the Firm Discount Factor PV of Explicit Period PV of Terminal Value Enterprise Value 2011 2012E 2013E 2015E 2016E 2017E 2018E 2019E 2020E 2021E -4.8 2.3 1.3 -1.0 0.9 -1.3 0.3 2.0 -0.1 -0.5 -1.2 0.5 0.3 1.7 -0.1 -0.5 1.0 2.3 1.6 0.7 -0.4 -0.6 0.4 1.8 1.00 6.1 2.4 8.5 Revenues Growth 3.0% 4.5% -8.5% 4.1% FCFF As a % of Revenues -9.4% 3.2% 17.2% 13.0% EBITDA Margin -17.8% 15.4% 14.5% 17.0% Capex to Sales 7.1% 3.3% 4.0% 4.0% 1.8 0.5 -0.5 -0.6 -0.1 1.1 0.77 1.9 0.2 -0.5 -0.6 -0.1 1.0 0.69 1.8 0.2 -0.5 -0.6 0.0 0.9 0.62 1.7 0.2 -0.4 -0.6 0.1 0.8 0.56 1.4 0.1 -0.4 -0.6 0.0 0.6 0.50 1.5 0.1 -0.4 -0.6 0.0 0.6 0.45 1.4 0.1 -0.4 -0.6 -0.2 0.3 0.41 4.3% 1.6% -0.9% 1.5% 7.5% 6.3% 6.0% 5.5% 1.5% 1.5% -1.0% 3.5% 3.5% 2.2% 15.0% 14.0% 13.0% 4.0% 4.0% 4.0% 12.0% 10.0% 10.0% 10.0% 4.0% 4.0% 4.0% 4.0% CAGR CAGR 11-15E 15-21E 62% -3% -30% -20% 62% -3% 6% 1% -53% 24% 25.0% -17.9% 0.9% 1.1% Source: Millennium investment banking MCP - DCF - Others € million EBIT (+) Non-Cash Items (-) Taxes on EBIT (-) Capital Expenditure (-) Working Capital Changes Free Cash Flow to the Firm Discount Factor PV of Explicit Period PV of Terminal Value Enterprise Value 2010 -4.3 0.7 1.2 -1.0 -2.1 -5.7 2011 2012E 2013E 2015E 2016E 2017E 2018E 2019E 2020E 2021E -2.5 0.5 0.7 -0.3 2.9 1.3 -1.8 0.5 0.5 -0.3 -2.2 -3.3 -1.9 -0.5 0.5 -0.2 -0.8 -3.0 1.00 -10.8 0.6 -10.2 -3.6 1.2 1.0 -0.2 0.1 -1.6 0.77 -3.5 1.1 0.9 -0.2 0.0 -1.7 0.69 -3.4 1.0 0.9 -0.2 0.0 -1.8 0.62 -3.4 1.0 0.9 -0.2 -0.1 -1.8 0.56 -3.6 1.2 0.9 -0.2 0.0 -1.7 0.50 -3.8 1.4 1.0 -0.2 0.0 -1.6 0.45 0.0 0.0 0.0 -0.2 0.3 0.1 0.41 Revenues Growth -14.6% 5.1% -12.8% -10.3% 0.5% 0.5% -0.2% 0.3% 0.1% 0.1% 0.0% FCFF As a % of Revenues 17.3% -3.8% 10.9% 11.0% 5.8% 6.4% 6.7% 6.8% 6.3% 6.1% -0.3% EBITDA Margin 11.2% 5.8% -4.5% -9.0% -9.0% -9.0% -9.0% -9.0% -9.0% -9.0% -9.0% Capex to Sales -3.1% -0.8% -0.8% -0.8% -0.8% -0.8% -0.8% -0.8% -0.8% -0.8% -0.8% CAGR 11-15E 9.9% 24.5% 9.9% -6.1% -56.7% nm CAGR 15-21E -100.0% -100.0% -100.0% 0.1% 20.3% #NUM! -200.5% -203.0% Source: Millennium investment banking 27 Millennium investment banking Media MCP - Discount rates assumptions Risk-Free Rate Country risk premium Market Premium Unlevered Beta Levered Beta Cost of Equity* Cost of Debt ** Corporate Tax Rate After-tax Cost of Debt Leverage WACC Perpetuity Growth Rate Real perpetuity growth rate LT Inflation WACC-g 08 February New Assumptions 2013-2015 2016-2021 Terminal value 2.50% 2.50% 2.50% 7.50% 4.50% 1.50% 5.00% 5.00% 5.00% 0.90 0.90 0.95 1.17 1.17 1.24 17.17% 13.65% 10.55% 9.00% 7.50% 6.00% 29.0% 29.0% 29.0% 6.39% 5.32% 4.26% 30% 30% 30% 13.94% 11.15% 8.67% 2.52% 1.00% 1.50% 6.15% 2013 Previous Assumptions 2012-2015 2016-2021 Terminal value 2.50% 2.50% 2.50% 10.50% 6.00% 1.50% 5.00% 5.00% 5.00% 0.90 0.90 0.95 1.17 1.17 1.24 20.69% 15.41% 10.55% 9.00% 7.50% 6.00% 29.0% 29.0% 29.0% 6.39% 5.32% 4.26% 30% 30% 30% 16.40% 12.39% 8.67% 2.52% 1.00% 1.50% 6.15% Source: Millennium investment banking *Cost of equity is calculated as the sum of the risk free rate plus country risk premium and market risk premium, the latter two multiplied by the levered beta. Risk free rate is the German 10-year Government bond yield. Country risk premium results from the difference between the local Sovereign yield and the German 10-year Government bond yield multiplied by a volatility factor (ratio that relates equity with bonds volatility). For country risk premium in perpetuity, we assume that the German and local 10-year sovereign yields will converge to respective last 10-year averages. Market risk premium is set at 5%. **Cost of debt before tax is the debt spread (long-term issuances) over the German 10-year sovereign rate. MCP - TV – operating performance € million 2010 2011 2012E 2013E 2015E 2016E 2017E 2018E 2019E 2020E 2021E Revenues Advertising Other Cash Costs EBITDA YoY Revenues Advertising Variation of Production Other Cash Costs EBITDA EBITDA Margin 158.6 134.9 23.7 113.4 45.2 141.2 121.4 19.8 116.8 34.6 142.0 96.0 46.0 108.6 33.4 149.2 94.7 54.4 114.8 34.3 155.0 96.7 58.3 117.8 37.2 152.6 90.4 62.1 117.5 35.1 155.6 89.9 65.7 121.4 34.2 155.4 86.5 68.9 121.2 34.2 155.4 84.1 71.3 121.2 34.2 144.9 80.7 64.2 113.0 31.9 -10.9% 0.5% -16.9% 21.4% -10.0% -20.9% -6.3% 1.4% nm nm nm nm -16.4% 132.4% -39.1% 85.2% 3.1% -7.0% 1.0% 2.2% -23.5% -3.5% -17.8% 8.2% 24.5% 23.5% 23.2% 23.0% 3.9% 2.1% nm 7.0% 2.6% 8.4% 24.0% -1.6% -6.5% nm 6.6% -0.3% -5.7% 23.0% 2.0% -0.6% nm 5.7% 3.3% -2.4% 22.0% -0.1% -3.8% nm 4.9% -0.1% -0.1% 22.0% 0.0% -6.8% -2.8% -4.0% nm nm 3.5% -10.0% 0.0% -6.8% 0.0% -6.8% 22.0% 22.0% 2016E 2017E 2018E 2019E 2020E 1.3% -0.2% nm 10.7% 0.5% 3.3% 28.5% 118.0 90.0 28.0 109.7 27.4 CAGR CAGR 11-15E 15-21E 1.4% -0.5% -6.0% -2.6% 28.8% 2.8% -0.4% -0.3% -0.2% -1.2% Source: Millennium investment banking MCP - Audiovisual – operating performance € million 2010 2011 2012E 2013E 2015E 2021E Revenues Production Other Cash Costs EBITDA YoY Revenues Advertising Other Cash Costs EBITDA EBITDA Margin 91.7 86.2 5.5 83.3 8.4 81.0 75.3 5.7 85.9 -4.9 51.4 47.8 3.6 48.3 3.1 46.3 43.0 3.2 44.0 2.3 50.1 46.6 3.5 45.3 4.8 51.6 47.9 3.6 46.7 4.9 52.8 49.1 3.7 47.8 5.0 53.9 50.1 3.8 48.5 5.4 55.0 51.1 3.8 49.5 5.5 56.1 52.2 3.9 50.5 5.6 57.2 53.2 4.0 51.5 5.7 -15.0% -11.7% -36.5% -12.7% -12.6% -36.5% -39.9% 3.0% -36.5% -13.0% 3.2% -43.7% -31.1% -158.5% -162.4% 9.2% -6.1% 6.0% -10.0% -10.0% -10.0% -9.0% -25.0% 5.0% 4.0% 4.0% 4.0% 3.4% 9.8% 9.5% 3.0% 3.0% 3.0% 3.0% 3.0% 9.5% 2.5% 2.5% 2.5% 2.5% 2.5% 9.5% 2.0% 2.0% 2.0% 1.4% 7.4% 10.0% 2.0% 2.0% 2.0% 2.0% 2.0% 10.0% 2.0% 2.0% 2.0% 2.0% 2.0% 10.0% 2.0% 2.0% 2.0% 2.0% 2.0% 10.0% CAGR CAGR 11-15E 15-21E -11.3% 2.2% -11.3% 2.2% -11.3% 2.2% -14.8% 2.2% nm 3.1% Source: Millennium investment banking 28 Millennium investment banking Media MCP - Entertainment – operating performance 08 February € million 2010 2011 2012E 2013E 2015E 2016E 2017E 2018E 2019E Revenues Other Cash Costs EBITDA YoY Revenues Other Cash Costs EBITDA EBITDA Margin 17.5 17.5 25.5 -8.0 11.8 11.8 13.0 -1.3 -37.9% -37.9% -27.4% 14.4% -45.9% 2020E 2021E 5.4 5.4 5.1 0.3 5.0 5.0 4.7 0.2 5.4 5.4 5.1 0.3 5.6 5.6 5.3 0.3 5.7 5.7 5.5 0.3 5.9 5.9 5.6 0.4 6.1 6.1 5.7 0.4 6.3 6.3 5.8 0.5 6.5 6.5 5.9 0.5 -32.7% -54.3% -32.7% -54.3% -48.9% -60.8% nm nm -10.7% 5.0% -7.9% -7.9% -7.9% -7.9% 5.0% 4.0% 4.0% 4.0% 4.0% 5.0% 3.0% 3.0% 3.0% 3.0% 5.0% 3.0% 3.0% 3.0% 3.0% 5.0% 3.0% 3.0% 1.9% 23.6% 6.0% 3.0% 3.0% 1.9% 20.2% 7.0% 3.0% 3.0% 2.4% 10.4% 7.5% 3.0% 3.0% 2.4% 9.9% 8.0% 2013 CAGR CAGR 11-15E 15-21E -17.7% 3.0% -17.7% 3.0% -20.7% 2.5% nm 11.4% Source: Millennium investment banking MCP - Radio – operating performance € million 2010 2011 Revenues Advertising Other Cash Costs EBITDA YoY Revenues Advertising Other Cash Costs EBITDA EBITDA Margin 13.9 12.7 1.1 16.3 -2.5 14.5 13.3 1.2 12.3 2.2 2012E 2015E 2016E 2017E 2018E 2019E 2020E 2021E 13.3 12.5 0.8 11.3 1.9 15.1 14.2 0.9 12.8 2.3 15.3 14.4 0.9 13.1 2.1 15.1 14.2 0.9 13.2 2.0 3.0% 4.5% -8.5% 2.3% 4.2% -6.1% 11.6% 7.8% -35.0% 24.0% -25.0% -7.5% nm nm -14.1% -17.8% 15.4% 14.5% 4.3% 4.3% 3.0% 5.5% -2.3% 15.0% 1.6% 1.5% 3.0% 2.8% -5.2% 14.0% -0.9% -1.1% 2.0% 0.2% -8.0% 13.0% 15.4 14.5 0.9 13.5 1.8 15.6 14.7 0.9 14.1 1.6 15.9 14.9 1.0 14.3 1.6 15.7 14.7 1.0 14.1 1.6 1.5% 1.5% 1.5% 1.5% 2.0% 2.0% 2.7% 3.8% -6.3% -15.4% 12.0% 10.0% 1.5% 1.5% 2.0% 1.5% 1.5% 10.0% -1.0% -1.2% 2.0% -1.0% -1.0% 10.0% CAGR CAGR 11-15E 15-21E 0.9% 0.7% 1.7% 0.6% -8.2% 2.2% 1.1% 1.7% 0.2% -5.9% Source: Millennium investment banking MCP - Other – operating performance € million 2010 2011 2012E Revenues EBITDA YoY Revenues EBITDA EBITDA Margin -32.6 -3.7 -34.3 -2.0 -14.6% nm 11.2% -29.9 -1.3 2013E 2015E 2016E 2017E 2018E 2019E 2020E 2021E -26.9 -2.4 -26.7 -2.4 -26.9 -2.4 -26.8 -2.4 -26.9 -2.4 -26.9 -2.4 -26.9 -2.4 -26.9 -2.4 5.1% -12.8% -10.3% nm -32.2% 79.4% 5.8% 4.5% 9.0% 0.5% 0.5% 9.0% 0.5% 0.5% 9.0% -0.2% nm 9.0% 0.3% nm 9.0% 0.1% nm 9.0% 0.1% 0.1% 9.0% 0.0% 0.0% 9.0% CAGR 11-15E -6.1% 4.9% CAGR 15-21E 0.1% 0.1% Source: Millennium investment banking 29 Millennium investment banking Media – MCP –FY12 Earnings € million Operating Revenues TV Audiovisual Entertainment Radio Other Cash Costs TV Audiovisual Entertainment Radio Other EBITDA Margin TV Audiovisual Entertainment Radio Other D&A EBIT Net Financials EBT Taxes EBM Minority Interests Net Income FY11 FY12E 224.4 151.4 81.0 11.8 14.5 -34.3 -195.7 -116.8 -85.9 -13.0 -12.3 32.3 28.6 12.8% 34.6 -4.9 -1.3 2.2 -2.0 -11.8 16.8 -6.5 10.4 -8.4 2.0 -0.8 1.2 182.1 142.0 51.4 5.4 13.3 -29.9 -144.8 -108.6 -48.3 -5.1 -11.3 28.6 37.3 20.5% 33.4 3.1 0.3 1.9 -1.3 -11.4 25.9 -9.0 16.9 -6.7 10.2 0.0 10.2 08 February YoYE 4Q11 -19% -6% -37% -54% -8% -13% -26% -7% -44% -61% -7% -12% 30% 57.1 41.2 50.0 -12% 21% 41.5 31.8 40.9 -1% 29% 19.1 11.2 11.3 -41% 1% 1.6 1.7 1.4 -10% -17% 3.5 3.0 3.3 -6% 11% -8.6 -6.5 -7.0 -19% 7% -55.7 -34.1 -36.3 -35% 6% -29.9 -24.1 -27.9 -6% 16% -28.4 -11.3 -11.2 -61% -1% -2.3 -1.8 -1.2 -45% -31% -3.0 -2.8 -2.7 -8% -2% 7.8 5.9 6.8 -13% 16% 1.4 7.1 13.7 nm 93% 2.5% 17.1% 27.3% 24.8pp 10.2pp 11.6 7.7 13.0 12% 68% -9.3 -0.1 0.1 nm nm -0.7 -0.1 0.2 nm nm 0.5 0.2 0.6 5% nm -0.8 -0.7 -0.2 -77% -73% -3.0 -2.9 -2.8 -6% -3% -1.6 4.2 10.8 nm nm -2.0 -2.3 -2.0 2% -12% -3.6 1.8 8.8 nm nm -4.2 -0.4 -4.0 -4% nm -7.8 1.4 4.7 nm nm 0.6 0.0 0.0 nm #DIV/0! -7.2 1.4 4.7 nm nm 7.7pp -4% nm nm -14% -32% -3% 54% 39% 63% -21% nm nm nm 2013 3Q12 4Q12E YoYE QoQE Source: Company data and Millennium investment banking – MCP –FY12 operating performance breakdown € million FY11 FY12E YoYE 4Q11 3Q12 4Q12E YoYE QoQE 182.1 111.4 70.7 -144.8 37.3 -19% -19% -18% -26% 30% 57.1 37.5 19.6 -55.7 1.4 41.2 23.0 18.2 -34.1 7.1 50.0 30.7 19.3 -36.3 13.7 -12% -18% -1% -35% 869% 21% 33% 6% 6% 93% 12.8% 20.5% 7.7pp 2.5% 17.1% 27.3% 24.8pp 10.2pp 151.4 121.4 30.0 -116.8 34.6 142.0 96.0 46.0 -108.6 33.4 -6% -21% 53% -7% -4% 41.5 33.1 8.3 -29.9 11.6 31.8 19.6 12.2 -24.1 7.7 40.9 26.8 14.1 -27.9 13.0 -1% -19% 69% -6% 12% 29% 37% 15% 16% 68% 22.8% 23.5% 0.7pp 28.0% 24.3% 31.7% 3.7pp 7.4pp 81.0 0.0 81.0 -85.9 -4.9 51.4 0.0 51.4 -48.3 3.1 -37% nm -37% -44% -162% 19.1 0.0 19.1 -28.4 -9.3 11.2 0.0 11.2 -11.3 -0.1 11.3 0.0 11.3 -11.2 0.1 -41% nm -41% -61% -101% 1% nm 1% -1% -248% -6.1% 6.0% 12.1pp -48.6% -0.6% 0.9% 49.5pp 1.5pp 11.8 0.0 4.3 7.5 0.0 -13.0 -1.3 5.4 0.0 4.8 0.6 0.0 -5.1 0.3 -54% nm 12% -92% nm -61% -121% 1.6 0.0 1.2 0.4 0.0 -2.3 -0.7 1.7 0.0 1.7 0.0 0.0 -1.8 -0.1 1.4 0.0 1.4 0.0 0.0 -1.2 0.2 -10% nm 21% -100% nm -45% -125% -17% nm -16% -100% nm -31% -262% -10.7% 5.0% 15.7pp -43.7% -6.3% 12.2% 55.9pp 18.5pp 14.5 13.3 1.2 -12.3 2.2 13.3 12.5 0.8 -11.3 1.9 -8% -6% -35% -7% -14% 3.5 3.4 0.2 -3.0 0.5 3.0 2.8 0.2 -2.8 0.2 3.3 3.1 0.2 -2.7 0.6 -6% -7% 5% -8% 5% 11% 13% -13% -2% 221% 15.4% 14.5% -0.9pp 15.5% 6.0% 17.4% 1.9pp 11.3pp -34.3 3.5 -37.8 32.3 -2.0 -29.9 2.9 -32.8 28.6 -1.3 -13% -16% -13% -12% -32% -8.6 1.0 -9.6 7.8 -0.8 -6.5 0.7 -7.2 5.9 -0.7 -7.0 0.7 -7.7 6.8 -0.2 -19% -28% -20% -13% -77% 7% 6% 7% 16% -73% 5.8% 4.5% -1.3pp 9.1% 10.2% 2.6% -6.5pp -7.7pp Consolidated Revenues 224.4 Advertising 138.2 Other 86.2 Cash Costs -195.7 EBITDA 28.6 Margin TV Advertising Other Cash Costs EBITDA Margin Audiovisual Advertising Other Cash Costs EBITDA Margin Entertainment Advertising Music & Event produc. Cinema & Video Other Cash Costs EBITDA Margin Radio Advertising Other Cash Costs EBITDA Margin Other Advertising Other Cash Costs EBITDA Margin Source: Company data and Millennium investment banking 30 Millennium investment banking Media MCP – P&L – Quarterly evolution 08 February € million 1Q12 2Q12 3Q12 4Q12E 1Q13E 2Q13E 3Q13E 4Q13E Operating Revenues TV Audiovisual Entertainment Radio Other Cash Costs TV Audiovisual Entertainment Radio Other EBITDA TV Audiovisual Entertainment Radio Other D&A EBIT Net Financials EBT Taxes Discontinued operations EBM Minority Interests Net Income 40.0 29.5 15.3 1.1 3.0 -8.8 -35.8 -27.0 -13.2 -1.3 -2.9 8.6 4.2 2.4 2.1 -0.2 0.1 -0.3 -2.8 1.4 -2.6 -1.2 0.2 0.0 -1.0 0.0 -1.0 50.9 39.8 13.5 1.2 4.0 -7.6 -38.5 -29.6 -12.6 -0.8 -2.9 7.4 12.4 10.2 1.0 0.4 1.0 -0.2 -2.9 9.5 -2.0 7.5 -2.5 0.0 5.0 0.0 5.0 41.2 31.8 11.2 1.7 3.0 -6.5 -34.1 -24.1 -11.3 -1.8 -2.8 5.9 7.1 7.7 -0.1 -0.1 0.2 -0.7 -2.9 4.2 -2.3 1.8 -0.4 0.0 1.4 0.0 1.4 50.0 40.9 11.3 1.4 3.3 -7.0 -36.3 -27.9 -11.2 -1.2 -2.7 6.8 13.7 13.0 0.1 0.2 0.6 -0.2 -2.8 10.8 -2.0 8.8 -4.0 0.0 4.7 0.0 4.7 37.3 28.9 11.0 0.8 3.1 -6.6 -35.9 -27.3 -10.5 -1.2 -2.9 6.0 1.4 1.6 0.5 -0.3 0.2 -0.6 -1.2 0.1 -1.7 -1.5 0.3 0.0 -1.2 0.0 -1.2 49.2 38.3 13.0 0.9 4.1 -7.2 -39.6 -29.9 -12.0 -0.7 -3.0 6.0 9.6 8.4 1.0 0.2 1.2 -1.2 -1.3 8.3 -1.7 6.7 -2.2 0.0 4.5 0.0 4.5 40.1 30.9 11.0 1.7 3.1 -6.7 -33.4 -24.3 -10.5 -1.7 -2.8 5.9 6.6 6.5 0.5 0.1 0.3 -0.8 -1.3 5.3 -1.7 3.7 -0.9 0.0 2.8 0.0 2.8 48.8 39.1 11.3 1.5 3.5 -6.5 -36.5 -28.2 -11.0 -1.1 -2.8 6.6 12.3 10.9 0.3 0.3 0.7 0.1 -1.3 11.0 -2.6 8.4 -4.1 0.0 4.4 0.0 4.4 1Q12 YoY -25% -17% -20% -69% -11% 6% -23% -11% -26% -65% -11% 3% -38% -55% 59% 66% -24% nm -1% -65% nm nm nm nm nm nm nm 2Q12 YoY -21% -5% -41% -69% -4% -7% -21% 2% -39% -79% 2% 0% -20% -22% -55% nm -18% -72% -2% -25% 60% -34% -26% nm -38% nm -36% 3Q12 YoY -16% -2% -43% -41% -13% -29% -23% -13% -40% -44% -12% -33% 45% 71% nm -69% -30% 54% -4% nm -3% nm nm nm nm nm nm 4Q12 YoYE -12% -1% -41% -10% -6% -19% -35% -6% -61% -45% -8% -13% nm 12% nm nm 5% -77% -6% nm 2% nm -4% nm nm nm nm 1Q13 YoYE -7% -2% -28% -25% 4% -26% 0% 1% -21% -8% 1% -30% -67% -33% -76% nm 75% nm -56% -90% -36% 27% 27% nm 27% ##### 27% 2Q13 YoYE -3% -4% -4% -20% 4% -6% 3% 1% -5% -8% 1% -18% -22% -18% 4% -46% 13% nm -55% -12% -19% -10% -10% nm -10% ##### -10% 3Q13 YoYE -3% -3% -2% 2% 4% 2% -2% 1% -7% -8% 1% 1% -6% -16% nm nm 51% 12% -55% 28% -29% 99% 99% nm 99% ##### 99% 2013 4Q13 YoYE -2% -4% 0% 3% 4% -7% 1% 1% -2% -8% 1% -3% -10% -16% nm 81% 19% nm -56% 2% 27% -4% 2% nm -8% ##### -8% Source: Company data and Millennium investment banking MCP – Operating performance - breakdown by business area € million Consolidated Revenues Advertising Other Cash Costs EBITDA Margin TV Advertising Other Cash Costs EBITDA Margin Audiovisual Advertising Other Cash Costs EBITDA Margin Entertainment Advertising Music & Event produc. Cinema & Video Other Cash Costs EBITDA Margin Radio Advertising Other Cash Costs EBITDA Margin Other Advertising Cash Costs EBITDA Margin 1Q12 2Q12 3Q12 4Q12E 1Q13E 2Q13E 3Q13E 4Q13E 40.0 25.3 14.7 -35.8 4.2 10.5% 29.5 21.8 7.7 -27.0 2.4 8.3% 15.3 0.0 15.3 -13.2 2.1 13.6% 1.1 0.0 0.8 0.3 0.0 -1.3 -0.2 -13.9% 3.0 2.8 0.2 -2.9 0.1 4.1% -8.8 0.8 8.6 -0.3 3.1% 50.9 32.4 18.5 -38.5 12.4 24.3% 39.8 27.8 12.0 -29.6 10.2 25.7% 13.5 0.0 13.5 -12.6 1.0 7.1% 1.2 0.0 0.9 0.3 0.0 -0.8 0.4 30.7% 4.0 3.8 0.2 -2.9 1.0 26.3% -7.6 0.8 7.4 -0.2 3.0% 41.2 23.0 18.2 -34.1 7.1 17.1% 31.8 19.6 12.2 -24.1 7.7 24.3% 11.2 0.0 11.2 -11.3 -0.1 -0.6% 1.7 0.0 1.7 0.0 0.0 -1.8 -0.1 -6.3% 3.0 2.8 0.2 -2.8 0.2 6.0% -6.5 0.7 5.9 -0.7 10.2% 50.0 37.3 30.7 24.1 19.3 13.2 -36.3 -35.9 13.7 1.4 27.3% 3.7% 40.9 28.9 26.8 20.4 14.1 8.5 -27.9 -27.3 13.0 1.6 31.7% 5.6% 11.3 11.0 0.0 0.0 11.3 11.0 -11.2 -10.5 0.1 0.5 0.9% 4.5% 1.4 0.8 0.0 0.0 1.4 0.8 0.0 0.0 0.0 0.0 -1.2 -1.2 0.2 -0.3 12.2% -40.6% 3.3 3.1 3.1 2.9 0.2 0.2 -2.7 -2.9 0.6 0.2 17.4% 6.9% -7.0 -6.6 0.7 0.8 6.8 6.0 -0.2 -0.6 2.6% 9.3% 49.2 30.8 18.4 -39.6 9.6 19.5% 38.3 26.1 12.2 -29.9 8.4 21.9% 13.0 0.0 13.0 -12.0 1.0 7.7% 0.9 0.0 0.9 0.0 0.0 -0.7 0.2 20.7% 4.1 3.9 0.2 -3.0 1.2 28.4% -7.2 0.8 6.0 -1.2 16.1% 40.1 22.0 18.0 -33.4 6.6 16.5% 30.9 18.4 12.5 -24.3 6.5 21.1% 11.0 0.0 11.0 -10.5 0.5 4.5% 1.7 0.0 1.7 0.0 0.0 -1.7 0.1 4.4% 3.1 2.9 0.2 -2.8 0.3 8.8% -6.7 0.8 5.9 -0.8 11.3% 48.8 29.2 19.6 -36.5 12.3 25.2% 39.1 25.2 13.9 -28.2 10.9 27.8% 11.3 0.0 11.3 -11.0 0.3 2.8% 1.5 0.0 1.5 0.0 0.0 -1.1 0.3 21.5% 3.5 3.3 0.2 -2.8 0.7 19.8% -6.5 0.8 6.6 0.1 -1.4% 1Q12 YoY -25% -19% -34% -23% -38% 2Q12 YoY -21% -19% -25% -21% -20% 3Q12 YoYE -16% -22% -8% -23% 45% 4Q12 YoYE -12% -18% -1% -35% nm 1Q13 2Q13 3Q13 4Q13 YoYE YoYE YoYE YoYE -7% -3% -3% -2% -5% -5% -4% -5% -10% -1% -1% 1% 0% 3% -2% 1% -67% -22% -6% -10% -2.2pp 0.2pp 7.2pp 24.8pp -6.8pp -4.8pp -0.6pp -2.1pp -17% -5% -2% -22% -21% -23% -2% 76% 76% -11% 2% -13% -55% -22% 71% -1% -2% -4% -3% -4% -19% -6% -6% -6% -6% 69% 11% 2% 2% -1% -6% 1% 1% 1% 1% 12% -33% -18% -16% -16% -6.9pp -5.4pp 10.3pp 3.7pp -2.6pp -3.8pp -3.1pp -3.9pp -20% -41% -43% -41% nm nm nm nm -20% -41% -43% -41% -26% -39% -40% -61% 59% -55% nm nm -28% nm -28% -21% -76% -4% nm -4% -5% 4% -2% nm -2% -7% nm 0% nm 0% -2% nm 6.8pp -2.4pp -5.1pp 49.5pp -9.1pp 0.6pp 5.2pp 1.9pp -69% -69% -41% -10% -25% -20% nm nm nm nm nm nm 6% 13% 7% 21% 3% 3% -89% -91% -99% nm nm nm nm nm nm nm nm nm -65% -79% -44% -45% -8% -8% 66% nm -69% nm nm -46% -11.3pp 34.2pp 2% 3% nm nm 3% 3% nm ##### nm nm -8% -8% nm 81% 5.7pp 55.9pp -26.7pp -10.0pp 10.7pp 9.3pp -11% -4% -13% 0% -3% -14% -67% -21% 0% -11% 2% -12% -24% -18% -30% -6% -7% 5% -8% 5% 4% 4% 3% 1% 75% 4% 4% 3% 1% 13% 4% 4% 3% 1% 51% 4% 4% 3% 1% 19% -0.7pp -4.5pp -1.4pp 1.9pp 2.8pp 2.2pp 2.7pp 2.4pp 6% -7% -29% -19% -26% -6% -6% -12% -16% -28% 0% 2% 3% 0% -33% -13% -30% -18% nm -72% 54% -77% nm nm 2% 22% 1% 12% -7% 12% -3% nm 3.6pp -6.9pp 5.5pp -6.5pp 6.2pp 13.1pp 1.1pp -4.0pp Source: Company data and Millennium investment banking 31 Millennium investment banking Media MCP - Balance Sheet 08 February € million 2010 2011 2012E 2013E 2014E 2015E 2021E Assets Non-current assets Goodwill Intangible assets Tangible assets Deferred income taxes Deferred TV rights Other Current assets Trade receivables Other Cash & equivalents Equity Minority interests Liabilities Financial Debt Trade payables Deferred acquisitions Other 406.8 291.9 167.1 20.3 30.6 5.5 66.8 1.5 114.9 53.6 37.7 23.6 125.1 4.0 277.7 111.6 73.2 13.6 79.3 377.4 290.5 157.4 18.7 29.0 5.4 76.4 3.7 86.9 53.3 21.8 11.8 119.9 1.8 255.7 116.6 62.8 0.0 76.4 313.9 235.5 157.4 17.0 23.8 5.4 28.8 3.2 78.5 49.3 20.0 9.1 124.3 0.0 189.6 91.3 42.5 0.0 55.8 302.9 232.8 157.4 16.4 23.6 5.4 27.0 3.1 70.1 43.7 19.4 7.0 126.6 0.0 176.3 80.7 41.8 0.0 53.8 305.6 233.5 157.4 15.9 23.5 5.4 28.0 3.2 72.1 42.1 22.7 7.4 133.3 0.0 172.3 74.4 41.1 0.0 56.8 309.3 233.9 157.4 15.6 23.9 5.4 28.4 3.3 75.4 44.5 23.2 7.7 138.8 0.0 170.6 70.0 41.5 0.0 59.1 316.0 237.0 157.4 16.1 29.6 5.4 24.2 4.3 79.0 47.4 23.8 7.9 146.0 0.0 170.0 72.7 37.0 0.0 60.4 CAGR 11-15E -4.9% -5.3% 0.0% -4.4% -4.7% 0.0% -21.9% -2.8% -3.5% -4.4% 1.6% -10.1% 3.7% nm -9.6% -12.0% -9.8% nm -6.2% 2013 CAGR 15-21E 0.4% 0.2% 0.0% 0.6% 3.6% 0.0% -2.6% 4.7% 0.8% 1.1% 0.4% 0.4% 0.8% nm -0.1% 0.6% -1.9% nm 0.4% Source: Company data and Millennium investment banking MCP - Income statement € million Operating Revenues Cash Costs EBITDA Depreciation and Amortisation EBIT Net Financials EBT Taxes EBM Minority Interests Net Income Net Earnings EPS (€) 2010 2011 2012E 2013E 2014E 2015E 2021E 249.0 -209.5 39.5 -12.2 27.3 -5.1 22.2 -8.6 13.6 -1.2 12.4 12.4 0.15 224.4 -195.7 28.6 -11.8 16.8 -6.5 10.4 -8.4 2.0 -0.8 1.2 1.2 0.01 182.1 -144.8 37.3 -11.4 25.9 -9.0 16.9 -6.7 10.2 0.0 10.2 10.2 0.12 175.3 -145.4 29.9 -5.1 24.8 -7.6 17.3 -6.9 10.4 0.0 10.4 10.4 0.12 185.3 -149.1 36.2 -5.0 31.2 -7.1 24.1 -9.0 15.1 0.0 15.1 15.1 0.18 193.0 -153.8 39.2 -4.7 34.4 -6.8 27.6 -10.1 17.5 0.0 17.5 17.5 0.21 197.3 -158.1 39.2 -4.2 35.0 -5.7 29.3 -10.1 19.2 0.0 19.2 19.2 0.23 CAGR CAGR 11-15E 15-21E -3.7% 0.4% -5.9% 0.5% 8.2% 0.0% -20.4% -2.0% 19.6% 0.2% 1.4% -2.9% 27.7% 1.0% 4.7% 0.0% 72.9% 1.5% -100.0% nm 96.9% 1.5% 96.9% 1.5% 96.9% 1.5% Source: Company data and Millennium investment banking MCP - Cash-flow statement € million 2010 2011 2012E 2013E 2014E 2015E Cash Flow from Operations Cash Flow from Investing Cash Flow from Financing Free Cash Flow to Equity Dividends paid 41.7 -5.0 -33.4 49.4 -16.9 -5.2 0.0 -4.5 12.0 -6.3 34.8 -4.6 -32.9 38.7 -5.8 20.9 -4.2 -18.8 26.9 -8.2 19.6 -4.6 -14.6 22.9 -8.3 21.5 -4.7 -16.5 28.5 -12.1 2021E CAGR CAGR 11-15E 15-21E 20.7 nm -0.6% -7.9 293.9% 9.0% -13.1 38.7% -3.7% 12.7 24.2% -12.6% -17.8 17.9% 6.7% Source: Company data and Millennium investment banking MCP – Leverage Indicators € million 2010 2011 2012E 2013E 2014E 2015E 2021E EBITDA Capex EBITDA-Capex EBITDA-Capex-Dividends Financial Costs, Net Net Debt Net Debt / EBITDA (x) Net Debt / Equity (x) Net Debt / Capital Employed (x) EBITDA / Financial Costs (x) 39.5 11.0 28.5 22.2 2.9 88.1 2.2 0.7 0.4 13.5 28.6 8.6 20.1 14.3 5.5 104.7 3.7 0.9 0.5 5.2 37.3 4.6 32.7 24.6 5.9 82.2 2.2 0.7 0.4 6.3 29.9 4.2 25.7 17.4 4.5 73.7 2.5 0.6 0.4 6.7 36.2 4.6 31.6 19.6 4.0 67.0 1.9 0.5 0.3 9.0 39.2 4.7 34.4 19.6 3.7 62.3 1.6 0.4 0.3 10.6 39.2 4.9 34.2 15.0 3.6 64.8 1.7 0.4 0.3 10.9 CAGR CAGR 11-15E 15-21E 8.2% 0.0% -13.7% 0.7% 14.4% -0.1% 8.2% -4.3% -9.2% -0.5% -12.2% 0.7% -18.8% 0.7% -15.3% -0.2% -9.5% -0.1% 19.1% 0.5% Source: Company data and Millennium investment banking 32 Millennium investment banking Media 08 February 2013 Cofina We fine-tuned our Cofina`s valuations, based on latest figures, fine-tune in media market estimates and updated WACC. Our Cofina`s price target was revised upwards to €0.58 from €0.51 (Neutral recommendation, High Risk). Fine-tune in estimates (€0.05 decrease in price target) reflected an increasing tough scenario in press (both on Newspapers and Magazines) while changes in WACC had a €0.12 positive effect (following the decline of the Portuguese Sovereign 10-year Government Bonds, we updated the local sovereign yield to 8% from 10%. Overall, Cofina`s numbers are being influenced by a recessive macroeconomic context that is strongly felt in private consumption. Therefore, the advertising investment recorded significant decreases, with the advertisers postponing and reducing their investment decisions. We expect Cofina will disclose 4Q12 Earnings on the 1st half of March. Numbers are expected to show declining margins, penalized by negative trend both in advertising and circulation revenues. We highlight Cofina’s efficient costs control policy in an adverse scenario, thus we believe Cofina`s EBITDA margins will keep showing resilience in a very tough scenario. Cofina`s profile is focused on costs side, thus we expect company will keep showing resilience in margins, even in an increasing adverse scenario. Current press market is very challenging to 2nd and 3rd players, thus Cofina is benefiting from being market leader in major press segments. We expect Cofina`s newspapers advertising will decline 12% in 2013 (-17% in 2012) while magazines advertising will decline 12% (-25% 2012). Newspapers circulation is expected to decline 5% in 2012 (-4% 2013) while magazines are expected to decline 12% (-5% 2013). Recall Cofina sold in 2011 all stake in Zon Multimedia (which we consider it`s a positive deal), thus 2012 earnings will fully reflect numbers at operating level, removing impact from Zon shares changes. (For further details, please refer to our Snapshot: Cofina - No longer holds any shares in Zon Multimédia – Neutral Impact” that was published on August 2th 2011. New source of revenues? Cofina wants to charge for on-line access to sites news (negocios.pt,...), reducing dependence on the cycles of advertising investment, broadening the revenues base. We believe it is a business model difficult to implement and limited success, since early adopters will have the risk of site reads exiting to free on-line access sites. Furthermore, in current increasing tough environment, we do not believe Portuguese consumers are ready to pay for on-line access to sites, which could reduce page viewers (and on-line advertising revenues). It will be an issue in the next years how to charge for on-line access while keeping page viewers. We believe it would be easier if a company manages the access to several sites (from several competitors) and then the consumers would pay the access (a fee / for page) which would be shared between the company which manages the access to sites and the company which owns the sites. The big question is if the revenues from paid media contents will offset the lower advertising revenues (via lower page viewers). 33 Millennium investment banking Media 08 February 2013 Positive news: diversifying portfolio to TV Media group Cofina is expected to start in March a new cable channel called “Correio da Manhã TV”. New channel will have a generalist/news profile, in order to leverage current press portfolio (leading daily newspaper in Portugal “Correio da Manhã”; leading daily sports newspaper in Portugal “Record”; weekly newsmagazine “Sábado”; weekly society magazine “Flash”; Market leader in the auto segment "Automotor”;...). We highlight new channel will be exclusive of Portugal Telecom triple play offer “Meo”. We believe it will be a “low cost” business model (break-even in 2 or 3 years) given declining advertising market (Cofina will hire 80 new workers). New cable channel it’s potentially positive to Cofina, since it will diversify its portfolio which is currently limited to Press (newspapers + magazines). According to the CM TV Director, channel wants to lead cable audience shares (among Portuguese cable news channels) up to 2016 year-end (recall “SIC Noticias” from Impresa leads Portuguese cable news channels while “TVI 24” from Media Capital ranks 2nd and “RTP Informação” from state-owned RTP ranks 3rd. Furthermore, it was disclosed programming costs will be below €10mn this year. Recall Cofina was one of the major interested in RTP`s privatization, thus new channel can be seen as: i) diversifying portfolio to TV, since Cofina Media portfolio is limited to press ii) an alternative to RTP privatization which was postponed “sine die” iii) increasing know-how in TV sector Estimating TV business unit valuation (we decided to make this analysis, despite being aware of CM TV low visibility) Based on estimated revenues from cable channels (SIC Noticias and TVI24) we expect revenues from Correio da Manhã TV could reach c€5mn annually, thus using a 1.6x EV/SALES multiple, EV could reach €8mn. The start up capex is estimated to reach c€3mn (low cost structure), thus Cofina`s SoTP increased by €5mn (€8mn €3mn), therefore Cofina`s valuation rose by €0.05 to €0.51. Cofina – Breakdown of changes in price target Breakdown of changes in price target + € 0.12 0.60 € 0.58 € 0.51 - € 0.05 0.40 0.20 0.00 Previous valuation (YE13) Change in estimates Changes in WACC New YE13 price target Source: Millennium investment banking 34 Millennium investment banking Media Cofina – Estimates revision – operating performance € million 2011 Revenues 126.7 Newspapers 96.7 Magazines 30.0 Holding & Adjustments 0.0 Cash Costs -106.9 Newspapers -77.0 Magazines -30.0 Holding & Adjustments 0.0 EBITDA 19.8 Newspapers 19.7 Magazines 0.0 Holding & Adjustments 0.0 Margin 15.6% Newspapers 20.4% Magazines 0.1% 2012E 115.2 90.2 25.0 0.0 -99.4 -74.2 -25.3 0.0 15.7 16.0 -0.3 0.0 13.7% 17.8% -1.2% 08 February 2013 New Estimates Old Estimates Change 2013E 2015E 2021E 2012E 2013E 2015E 2021E 2012 2013 2015 2021 109.0 113.0 123.0 116.9 111.2 114.3 124.2 -1.5% -2.0% -1.1% -0.9% 85.8 88.6 95.9 90.9 87.1 89.3 96.5 -0.8% -1.5% -0.7% -0.6% 23.3 24.4 27.1 26.0 24.2 25.0 27.7 -3.8% -3.7% -2.3% -2.0% 0.0 0.0 0.0 0.0 0.0 0.0 0.0 nm nm nm nm -94.6 -96.9 -106.5 -99.2 -95.5 -97.6 -107.1 0.2% -1.0% -0.8% -0.6% -71.2 -72.6 -79.8 -74.2 -71.7 -73.1 -80.3 -0.1% -0.7% -0.7% -0.6% -23.5 -24.2 -26.7 -24.9 -23.8 -24.5 -26.8 1.3% -1.6% -0.9% -0.6% 0.0 0.0 0.0 0.0 0.0 0.0 0.0 nm nm nm nm 14.4 16.1 16.5 17.7 15.7 16.7 17.0 -11.1% -8.1% -3.0% -3.0% 14.6 16.0 16.1 16.7 15.4 16.1 16.2 -3.9% -5.0% -0.9% -0.6% -0.2 0.2 0.5 1.0 0.3 0.5 0.9 -129.4% -157.0% -68.5% -46.8% 0.0 0.0 0.0 0.0 0.0 0.0 0.0 nm nm nm nm 13.2% 14.3% 13.4% 15.1% 14.1% 14.6% 13.7% -1.5pp -0.9pp -0.3pp -0.3pp 17.0% 18.0% 16.8% 18.3% 17.7% 18.1% 16.8% -0.6pp -0.6pp 0.0pp 0.0pp -0.8% 0.7% 1.7% 3.9% 1.3% 2.1% 3.1% -5.1pp -2.1pp -1.4pp -1.4pp Source: Company data and Millennium investment banking CofinaEstimates revision – revenues € million 2011 Revenues Circulation Advertising Ad-ons Holding & Adjustments Newspapers Circulation Advertising Ad-ons Magazines Circulation Advertising Ad-ons 126.7 64.7 49.8 12.2 0.0 96.7 48.9 38.2 9.6 30.0 15.8 11.6 2.6 New Estimates Old Estimates 2012E 2013E 2015E 2021E 2012E 2013E 2015E 2021E 115.2 109.0 113.0 123.0 116.9 111.2 114.3 124.2 60.3 57.7 59.1 63.2 61.1 59.5 60.8 65.0 40.4 35.5 36.9 40.6 42.0 37.9 39.3 43.2 14.5 15.8 17.0 19.2 13.8 13.8 14.1 15.9 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 90.2 85.8 88.6 95.9 90.9 87.1 89.3 96.5 46.3 44.4 45.3 48.1 46.9 46.0 46.9 49.8 31.7 27.9 28.9 31.6 32.5 29.5 30.6 33.4 12.2 13.4 14.4 16.2 11.5 11.5 11.8 13.3 25.0 23.3 24.4 27.1 26.0 24.2 25.0 27.7 14.0 13.3 13.7 15.0 14.2 13.5 13.9 15.2 8.7 7.7 8.0 9.1 9.5 8.4 8.7 9.8 2.3 2.3 2.6 3.0 2.2 2.3 2.4 2.7 2012 -1.5% -1.4% -3.8% 5.3% nm -0.8% -1.4% -2.4% 5.8% -3.8% -1.7% -8.5% 2.3% Change 2013 2015 -2.0% -1.1% -3.0% -2.9% -6.2% -6.0% 14.1% 20.2% nm nm -1.5% -0.7% -3.4% -3.4% -5.6% -5.6% 16.4% 22.2% -3.7% -2.3% -1.7% -1.2% -8.5% -7.6% 2.3% 10.4% 2021 -0.9% -2.9% -6.0% 20.8% nm -0.6% -3.4% -5.6% 22.2% -2.0% -1.2% -7.6% 13.6% Source: Company data and Millennium investment banking 35 Millennium investment banking Media Cofina- Newspapers € million Revenues Circulation Advertising Alternative Marketing Cash Costs EBITDA Margin YoY Revenues Circulation Advertising Alternative Marketing Cash Costs EBITDA Margin 08 February 2007 2008 2009 2010 2011 2012E 2013E 2014E 2015E 2016E 2017E 2018E 2019E 2020E 2021E 94.8 42.7 44.0 8.1 -76.5 18.4 19.4% 102.9 44.3 44.8 13.7 -84.7 18.2 17.6% 98.5 46.1 40.1 12.3 -78.0 20.5 20.8% 101.5 48.3 41.0 12.2 -78.9 22.6 22.3% 96.7 48.9 38.2 9.6 -77.0 19.7 20.4% 90.2 46.3 31.7 12.2 -74.2 16.0 17.8% 85.8 44.4 27.9 13.4 -71.2 14.6 17.0% 87.4 44.9 28.4 14.1 -71.8 15.7 17.9% 88.6 45.3 28.9 14.4 -72.6 16.0 18.0% 89.8 45.8 29.3 14.7 -73.8 16.0 17.8% 91.0 46.3 29.7 15.0 -74.9 16.0 17.6% 92.2 46.7 30.2 15.3 -76.1 16.0 17.4% 94.6 47.7 31.1 15.9 -78.6 16.1 17.0% 95.9 48.1 31.6 16.2 -79.8 16.1 16.8% 3.5% 3.9% 9.6% -22.1% 2.6% 7.4% 0.7pp 8.5% -4.3% 3.0% -4.7% -6.7% -4.9% 3.9% 4.0% 4.8% 1.2% -5.3% -4.0% 1.9% -10.6% 2.3% -6.9% -17.0% -12.0% 68.8% -10.2% -1.3% -21.0% 27.0% 10.0% 10.8% -8.0% 1.1% -2.4% -3.6% -4.1% -1.1% 13.0% 10.2% -12.7% -18.8% -8.9% -1.7pp 3.2pp 1.4pp -1.9pp -2.6pp -0.7pp 2.0% 1.0% 2.0% 5.0% 0.8% 7.3% 0.9pp 1.3% 1.0% 1.5% 2.0% 1.2% 2.0% 0.1pp 1.3% 1.0% 1.5% 2.0% 1.6% 0.1% -0.2pp 1.3% 1.0% 1.5% 2.0% 1.6% 0.1% -0.2pp 1.3% 1.3% 1.3% 1.0% 1.0% 1.0% 1.5% 1.5% 1.5% 2.0% 2.0% 2.0% 1.6% 1.6% 1.6% 0.1% 0.1% 0.1% -0.2pp -0.2pp -0.2pp 1.3% 1.0% 1.5% 2.0% 1.6% 0.1% -0.2pp 93.4 47.2 30.6 15.6 -77.3 16.1 17.2% 2013 CAGR CAGR 11-15E 15-21E -2.2% 1.3% -1.9% 1.0% -6.7% 1.5% 10.6% 2.0% -1.4% 1.6% -5.1% 0.1% Source: Company data and Millennium investment banking Cofina - Magazines € million 2007 2008 2009 2010 2011 2012E 2013E 2014E 2015E 2016E 2017E 2018E Revenues Circulation Advertising Alternative Marketing Cash Costs EBITDA Margin YoY Revenues Circulation Advertising Alternative Marketing Cash Costs EBITDA Margin 39.8 16.2 17.9 5.8 -37.6 2.2 5.5% 41.1 17.5 15.4 8.3 -39.0 2.2 5.3% 35.5 17.7 12.6 5.2 -34.7 0.9 2.5% 34.8 16.7 13.9 4.2 -34.3 0.5 1.4% 30.0 15.8 11.6 2.6 -30.0 0.0 0.1% 23.3 13.3 7.7 2.3 -23.5 -0.2 -0.8% 23.8 13.5 7.9 2.4 -23.7 0.1 0.4% 24.4 13.7 8.0 2.6 -24.2 0.2 0.7% 24.9 14.0 8.2 2.8 -24.7 0.2 0.9% 25.3 14.2 8.4 2.8 -25.1 0.3 1.0% 25.8 14.4 8.5 2.9 -25.5 0.3 1.2% 0.3% 3.3% -13.6% -2.0% 0.3% 8.1% 1.4% -5.6% 19.1% -14.0% -17.9% 10.5% -32.5% 43.0% -37.3% -19.9% -3.5% 3.5% -11.0% -1.0% 217.2% -0.7% -59.8% -42.5% 3.8pp -0.2pp -2.8pp -1.0pp -13.9% -5.6% -16.8% -37.4% -12.7% -94.6% -1.4pp -16.8% -6.8% 2.3% -11.5% -5.0% 2.0% -25.0% -12.0% 3.0% -12.0% 2.0% 2.0% -15.7% -7.2% 1.1% nm -39.4% -157.6% -1.3pp 0.4pp 1.2pp 2.5% 1.5% 2.0% 10.0% 2.3% 58.5% 0.2pp 2.0% 1.7% 1.5% 1.5% 2.0% 2.0% 5.0% 2.0% 1.8% 1.6% 31.3% 21.0% 0.2pp 0.2pp 1.7% 1.5% 2.0% 2.0% 1.6% 17.9% 0.2pp 25.0 14.0 8.7 2.3 -25.3 -0.3 -1.2% 2019E 2020E 26.2 14.6 8.7 2.9 -25.9 0.4 1.4% 26.7 14.8 8.9 3.0 -26.3 0.4 1.5% 2021E 27.1 15.0 9.1 3.0 -26.7 0.5 1.7% CAGR CAGR 11-15E 15-21E -5.0% 1.8% -3.4% 1.5% -8.7% 2.0% 0.2% 2.5% -5.2% 1.6% 57.5% 18.6% 1.7% 1.7% 1.5% 1.5% 2.0% 2.0% 2.0% 2.0% 1.6% 1.6% 15.7% 14.0% 0.2pp 0.2pp Source: Company data and Millennium investment banking Cofina - KPI % Consolidated figures Revenues YoY EBITDA Margin Capex as % of revenues EBITDA-Capex as % of revenues Newspapers Revenues YoY EBITDA Margin Magazines Revenues YoY EBITDA Margin CAGR CAGR 11-15E 15-21E 2009 2010 2011 2012E 2013E 2014E 2015E 2016E 2020E 2021E -6.9 16.0 0.9 15.1 1.7 17.0 3.1 13.8 -7.1 15.6 1.8 13.8 -9.1 13.7 1.9 11.8 -5.3 13.2 1.9 11.3 2.0 14.2 1.8 12.4 1.6 14.3 1.7 12.6 1.5 14.1 1.5 12.6 1.4 13.6 1.5 12.1 1.4 -2.8% 1.4% 13.4 -0.3pp -0.1pp 1.5 0.0pp 0.0pp 11.9 -0.3pp -0.1pp -4.3 20.8 3.0 22.3 -4.7 20.4 -6.7 17.8 -4.9 17.0 2.0 17.9 1.3 18.0 1.3 17.8 1.3 17.0 1.3 -2.2% 1.3% 16.8 -0.6pp -0.2pp -13.6 2.5 -2.0 1.4 -13.9 0.1 -16.8 -1.2 -6.8 -0.8 2.3 0.4 2.5 0.7 2.0 0.9 1.7 1.5 1.7 1.7 -5.0% 0.1pp 1.8% 0.2pp Source: Company data and Millennium investment banking 36 Millennium investment banking Media Cofina – KPI (before) % Consolidated figures Revenues YoY EBITDA Margin Capex as % of revenues EBITDA-Capex as % of revenues Newspapers Revenues YoY EBITDA Margin Magazines Revenues YoY EBITDA Margin 08 February 2013 CAGR CAGR 11-15E 15-21E 2009 2010 2011 2012E 2013E 2014E 2015E 2016E 2020E 2021E -6.9 16.0 0.9 15.1 1.7 17.0 3.1 13.8 -7.1 15.6 1.8 13.8 -7.7 15.1 1.9 13.2 -4.8 14.1 1.9 12.2 1.3 14.4 1.8 12.6 1.4 14.6 1.7 12.9 1.4 14.4 1.5 12.9 1.4 13.9 1.5 12.4 1.4 -2.5% 1.4% 13.7 -0.3pp -0.1pp 1.5 0.0pp 0.0pp 12.2 -0.2pp -0.1pp -4.3 20.8 3.0 22.3 -4.7 20.4 -6.0 18.3 -4.2 17.7 1.2 17.9 1.3 18.1 1.3 17.8 1.3 17.0 1.3 -2.0% 1.3% 16.8 -0.6pp -0.2pp -13.6 2.5 -2.0 1.4 -13.9 0.1 -13.4 3.9 -7.0 1.3 1.7 1.9 1.7 2.1 1.7 2.3 1.7 3.0 1.7 3.1 -4.5% 0.5pp 1.7% 0.2pp Source: Company data and Millennium investment banking Cofina – Sum-of–the-parts Value € million Total Newspapers/Magazines TV unit Non-operating assets YE12 Net Debt & adjustments YE12 Net Debt Dividends to be paid out in 2013 Minorities Equity Value Number of shares Price Target YE13 (€ / share) Stake Method 144.6 136.2 100.0% 5.0 3.4 85.4 82.1 1.1 1.1 59.3 102.57 0.58 DCF Pct Change Implied Multiple Previous Change EV/EBITDA 13 9.4x BV BV 137.4 129.0 5.0 3.4 84.7 80.9 1.5 1.2 52.8 102.57 0.51 7.2 7.2 5% 6% 0.0 0.7 1.1 -0.4 -0.1 6.5 0% 1% 1% -24% -7% 12% 0.06 12% Source: Company data and Millennium investment banking Cofina - DCF – Newspapers and magazines € million 2009 2010 2011 2012E 2013E 2014E 2015E 2016E 2017E 2018E 2019E 2020E 2021E EBIT (+) Non-Cash Items (-) Taxes on EBIT (-) Capital Expenditure (-) Working Capital Changes Free Cash Flow to the Firm Discount Factor 18.4 3.0 -4.9 -1.2 -5.5 9.8 19.5 3.6 -5.2 -4.3 14.8 28.5 16.4 3.4 -4.3 -2.2 54.0 67.1 12.8 2.9 -3.4 -2.2 -5.6 4.6 PV of Explicit Period PV of Terminal Value Enterprise Value 11.3 3.1 -3.0 -2.1 -0.2 9.2 1.00 9.2 61.5 74.7 136.2 12.8 3.0 -3.4 -2.0 0.0 10.4 0.87 9.0 13.3 2.9 -3.5 -1.9 0.2 10.9 0.76 8.2 13.6 2.6 -3.6 -1.7 0.2 11.1 0.67 7.5 13.7 2.6 -3.6 -1.7 0.2 11.2 0.60 6.7 13.7 2.7 -3.6 -1.8 0.2 11.2 0.54 6.0 13.7 2.7 -3.6 -1.8 0.2 11.2 0.48 5.4 13.7 2.7 -3.6 -1.8 0.2 11.3 0.43 4.8 13.8 2.8 -3.6 -1.8 1.2 12.3 0.38 4.7 CAGR 11-15E -5.1% -3.8% -5.1% -3.6% -76.2% -36.5% CAGR 15-21E 0.6% -0.7% 0.6% -0.7% 38.8% 2.0% Source: Company data and Millennium investment banking 37 Millennium investment banking Media Cofina – Discount rates assumptions Risk-Free Rate Country risk premium Market Premium Unlevered Beta Levered Beta Cost of Equity* Cost of Debt ** Corporate Tax Rate After-tax Cost of Debt Leverage WACC Perpetuity Growth Rate Real perpetuity growth rate LT Inflation WACC-g New Assumptions 2013- 2015 2016-2021 Terminal value 2.50% 2.50% 2.50% 7.50% 4.50% 1.50% 5.00% 5.00% 5.00% 1.00 1.00 1.00 1.30 1.30 1.30 18.80% 14.89% 10.98% 9.00% 7.50% 6.00% 29.0% 29.0% 29.0% 6.39% 5.32% 4.26% 30% 30% 30% 15.08% 12.02% 8.96% 2.52% 1.00% 1.50% 6.45% 08 February 2013 Previous Assumptions 2012- 2015 2016-2021 Terminal value 2.50% 2.50% 2.50% 10.50% 6.00% 1.50% 5.00% 5.00% 5.00% 1.00 1.00 1.00 1.30 1.30 1.30 22.72% 16.85% 10.98% 9.00% 7.50% 6.00% 29.0% 29.0% 29.0% 6.39% 5.32% 4.26% 30% 30% 30% 17.82% 13.39% 8.96% 2.52% 1.00% 1.50% 6.45% Source: Company data and Millennium investment banking *Cost of equity is calculated as the sum of the risk free rate plus country risk premium and market risk premium, the latter two multiplied by the levered beta. Risk free rate is the German 10-year Government bond yield. Country risk premium results from the difference between the local Sovereign yield and the German 10-year Government bond yield multiplied by a volatility factor (ratio that relates equity with bonds volatility). For country risk premium in perpetuity, we assume that the German and local 10-year sovereign yields will converge to respective last 10-year averages. Market risk premium is set at 5%. **Cost of debt before tax is the debt spread (long-term issuances) over the German 10-year sovereign rate. 38 Millennium investment banking Media Cofina – Shareholder structure 08 February 2013 Shareholder Structure - Nov 23rd 2012 # Shares Management (direct stakes) 53,235,618 Ana Rebelo Mendonça Fernandes 15,385,276 Domingos José Vieira de Matos 7,381,112 Paulo Jorge dos Santos Fernandes (Chairman) 9,201,582 Direct stake 3,785,746 Caminho Aberto, SGPS 5,415,836 *Caderno Azul SGPS: 7,392,429 *Caderno Azul SGPS: 7,392,429 Pedro Miguel Matos Borges Oliveira 5,628,291 Pedro Macedo Pinto de Mendonça 854,500 Newshold** 15,464,528 Credit Suisse 5,053,334 Maria João Fernandes Vieira de Matos 2,051,500 Santander - Gestão de Fundos 317,090 Own Shares 0 Free Float 26,443,766 Total Shares 102,565,836 Voting Shares 102,565,836 Economic Stake 51.90% 15.00% 7.20% 8.97% 3.69% 5.28% 7.21% 7.21% 5.49% 0.83% 15.08% 4.93% 2.00% 0.31% 0.00% 25.78% Voting Rights 51.90% 15.00% 7.20% 8.97% 3.69% 5.28% 7.21% 7.21% 5.49% 0.83% 15.08% 4.93% 2.00% 0.31% 0.00% 25.78% 14.41% 7.21% 7.21% 14.41% 7.21% 7.21% Source: Company data; Millennium investment banking *Caderno Azul SGPS: 14,784,857 João Manuel Matos Borges de Oliveira (Management 7,392,429 Carlos Manuel Matos Borges de Oliveira (heirs) 7,392,429 ** held by Pineview Overseas (91.25% stake) 39 Millennium investment banking Media Cofina – P&L - quarterly evolution 08 February € million 1Q12 2Q12 3Q12 4Q12E 1Q13E 2Q13E 3Q13E 4Q13E Operating Revenues Newspapers Magazines Cash Costs Newspapers Magazines EBITDA Margin Newspapers Magazines Depreciation EBIT Margin Net Financials EBT Taxes EBM Minority Interests Net Income 26.4 29.7 29.5 29.6 25.0 28.1 28.0 28.0 20.5 23.2 23.1 23.5 19.5 21.9 21.9 22.4 5.9 6.5 6.5 6.1 5.5 6.2 6.1 5.6 -23.2 -25.9 -25.2 -25.2 -22.1 -24.6 -23.8 -24.0 -16.8 -19.1 -18.7 -19.6 -16.3 -18.1 -17.9 -18.8 -6.3 -6.9 -6.5 -5.6 -5.8 -6.6 -5.9 -5.2 3.2 3.7 4.4 4.4 2.8 3.5 4.1 4.0 12.3% 12.6% 14.8% 14.8% 11.3% 12.3% 14.8% 14.3% 3.6 4.2 4.4 3.9 3.2 3.9 4.0 3.5 -0.4 -0.4 0.0 0.5 -0.4 -0.4 0.1 0.5 -0.8 -0.8 -0.8 -0.5 -0.9 -0.9 -0.9 -0.5 2.4 2.9 3.6 3.9 2.0 2.6 3.3 3.5 9.2% 9.9% 12.1% 13.2% 7.9% 9.3% 11.7% 12.4% -1.1 -1.2 -0.8 -1.0 -1.0 -1.0 -0.9 -0.9 1.4 1.8 2.7 2.9 1.0 1.6 2.4 2.5 -1.1 -1.4 -1.2 1.0 -0.9 -1.2 -1.1 0.8 0.3 0.4 1.6 3.9 0.2 0.4 1.4 3.4 0.0 -0.1 0.0 -0.1 0.0 -0.1 0.0 -0.1 0.3 0.3 1.6 3.8 0.2 0.3 1.4 3.2 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 YoY YoY YoY YoYE YoYE YoYE -11% -9% -8% -9% -5% -5% -10% -6% -6% -6% -5% -5% -14% -20% -16% -16% -8% -5% -8% -7% -6% -7% -4% -5% -6% -1% -4% -4% -3% -5% -14% -20% -13% -14% -8% -5% -24.5% -21.6% -17.7% -18.5% -12.9% -7.6% -15% -14% -10% -11% -8% -2% -24% -21% -14% -16% -12% -7% -16% -17% -96% -32% -12% 0% -15% -15% -14% -12% 6% 6% -27% -23% -18% -19% -19% -11% -19% -15% -11% -12% -15% -6% nm -65% -61% 18% -10% -15% -79% nm 23% -27% -26% -9% -43% 65% -6% nm -22% -11% -94% nm 61% nm -43% -2% -42% 55% nm 2% 5% -6% -93% nm 64% nm -37% -1% 2013 3Q13 4Q13 YoYE YoYE -5% -5% -5% -5% -7% -8% -5% -5% -4% -4% -9% -8% -5.3% -8.9% 0% -4% -8% -9% nm -11% 9% 9% -8% -11% -3% -6% 2% -6% -12% -13% -12% -17% -11% -14% nm -26% -13% -14% Source: Company data and Millennium investment banking Cofina – Operating performance – breakdown by business area € million 1Q12 2Q12 3Q12 4Q12E 1Q13E 2Q13E 3Q13E 4Q13E Consolidated Revenues Circulation Advertising Alter. Products & Other Holding & Adjustments Cash Costs EBITDA 26.4 14.8 9.4 2.2 0.0 -23.2 3.2 Margin Newspapers Circulation Advertising Alter. Products & Other Cash Costs EBITDA Margin Magazines Circulation Advertising Alter. Products & Other Cash Costs EBITDA Margin 29.7 14.9 10.6 4.1 0.0 -25.9 3.7 29.5 16.5 9.1 3.9 0.0 -25.2 4.4 29.6 14.0 11.3 4.2 0.0 -25.2 4.4 25.0 14.2 8.2 2.6 0.0 -22.1 2.8 28.1 14.2 9.5 4.4 0.0 -24.6 3.5 28.0 15.9 8.0 4.1 0.0 -23.8 4.1 28.0 13.4 9.8 4.7 0.0 -24.0 4.0 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 YoY YoY YoY YoYE YoYE YoYE YoYE YoYE -11% -9% -8% -9% -5% -5% -5% -5% -7% -6% -7% -7% -4% -5% -4% -4% -18% -21% -19% -18% -12% -11% -12% -13% 3% 22% 26% 19% 16% 6% 5% 10% nm nm nm nm nm nm nm nm -8% -7% -6% -7% -4% -5% -5% -5% -25% -22% -18% -18% -12% -8% -5% -9% 12.2% 12.6% 14.8% 14.8% 11.3% 12.3% 14.8% 14.3% -2.3pp -2.0pp 20.5 11.3 7.5 1.7 -16.8 3.6 23.2 11.4 8.3 3.5 -19.1 4.2 23.1 12.7 7.2 3.2 -18.7 4.4 23.5 11.0 8.7 3.7 -19.6 3.9 19.5 10.8 6.6 2.1 -16.3 3.2 21.9 10.9 7.3 3.7 -18.1 3.9 21.9 12.2 6.3 3.4 -17.9 4.0 22.4 10.6 7.6 4.2 -18.8 3.5 -9.5% -4.9% -18.3% 6% -5.7% -23.9% -5.6% -5.3% -17.5% 41% -1.4% -21.2% 17.7% 17.9% 18.9% 16.5% 16.3% 17.7% 18.3% 15.8% -3.3pp -3.5pp -1.7pp -1.8pp -0.9pp -0.3pp -5.7% -5.7% -16.4% 33% -3.5% -13.7% -6.3% -5.2% -15.8% 22% -4.0% -16.2% -4.7% -4.2% -11.3% 21% -3.0% -12.4% -5.4% -4.0% -11.7% 5% -5.1% -6.8% 0.0pp -0.6pp -4.9% -3.8% -12.3% 7% -4.1% -8.3% -4.6% -4.1% -12.6% 12% -3.9% -8.6% -1.8pp -2.0pp -1.4pp -0.3pp -0.7pp -0.7pp 5.9 3.5 1.9 0.5 -6.3 -0.4 6.5 3.6 2.3 0.6 -6.9 -0.4 6.5 3.9 1.9 0.7 -6.5 0.0 6.1 3.0 2.6 0.5 -5.6 0.5 5.5 3.4 1.6 0.5 -5.8 -0.4 6.2 3.3 2.1 0.7 -6.6 -0.4 6.1 3.7 1.7 0.7 -5.9 0.1 5.6 -14% -20% -16% -16% -8% -5% -7% -8% 2.9 -13.3% -9.4% -11.6% -11.7% -4.0% -6.1% -5.0% -4.9% 2.2 -17.6% -30.4% -26.7% -23.5% -15.9% -8.6% -11.0% -12.9% 0.5 -6% -31% -1% -1% -1% 16% -4% -4% -5.2 -14% -20% -13% -14% -8% -5% -9% -8% 0.5 -16% -17% -96% -32% -12% 0% nm -11% -6.9% -6.4% 0.1% 8.4% -6.6% -6.7% 2.3% 8.1% 0.1pp -0.3pp -3.1pp -2.0pp 0.3pp -0.3pp 2.2pp -0.3pp Source: Company data and Millennium investment banking 40 Millennium investment banking Media Cofina – FY12 earnings – P&L € million 08 February 2013 FY11 FY12E YoYE 4Q11 3Q12 4Q12E YoYE QoQE Operating Revenues 126.7 115.2 -9% 32.3 29.5 29.6 -9% 0% Newspapers 96.7 90.2 -7% 25.0 23.1 23.5 -6% 2% Magazines 30.0 25.0 -17% 7.3 6.5 6.1 -16% -6% Cash Costs -106.9 -99.4 -7% -26.9 -25.2 -25.2 -7% 0% Newspapers -77.0 -74.2 -4% -20.4 -18.7 -19.6 -4% 5% Magazines -30.0 -25.3 -16% -6.5 -6.5 -5.6 -14% -14% EBITDA 19.7 15.7 -20% 5.4 4.4 4.4 -18% 0% Margin 15.6% 13.7% -1.9pp 16.6% 14.8% 14.8% -1.8pp 0.0pp Newspapers 19.7 16.0 -19% 4.6 4.4 3.9 -16% -11% Magazines 0.0 -0.3 nm 0.8 0.0 0.5 -32% nm Depreciation -3.4 -2.9 -14% -0.6 -0.8 -0.5 -12% -38% EBIT 16.4 12.9 -21% 4.8 3.6 3.9 -19% 9% Margin 12.9% 11.2% -0.1pp 14.9% 12.1% 13.2% -1.8pp 1.1pp Net Financials -3.0 -4.0 34% -0.8 -0.8 -1.0 18% 18% EBT 13.3 8.8 -34% 4.0 2.7 2.9 -27% 6% Taxes -8.4 -2.6 -69% -4.4 -1.2 1.0 nm nm EBM 4.9 6.2 25% -0.4 1.6 3.9 nm nm Minority Interests -0.1 -0.2 24% -0.1 0.0 -0.1 2% nm Net Income 4.8 6.0 25% -0.6 1.6 3.8 nm nm Source: Company data and Millennium investment banking Cofina – FY12 earnings – operating performance breakdown € million Consolidated Revenues Circulation Advertising Alter. Products & Other Cash Costs EBITDA Margin Newspapers Circulation Advertising Alter. Products & Other Cash Costs EBITDA Margin Magazines Circulation Advertising Alter. Products & Other Cash Costs EBITDA Margin FY11 FY12E YoYE 4Q11 3Q12 4Q12E YoYE QoQE 126.7 115.2 64.7 60.3 49.8 40.4 12.2 14.5 -106.9 -99.4 19.8 15.7 -9% -7% -19% 19% -7% -20% 32.3 15.0 13.7 3.6 -26.9 5.4 29.5 16.5 9.1 3.9 -25.2 4.4 29.6 14.0 11.3 4.2 -25.2 4.4 -8.5% 0.1% -6.7% -15.0% -17.7% 23.7% 18.7% 8.9% -6.5% 0.0% -18.5% 0.2% 15.6% 13.7% -1.9pp 16.6% 14.8% 14.8% -1.8pp 96.7 48.9 38.2 9.6 -77.0 19.7 90.2 46.3 31.7 12.2 -74.2 16.0 -7% -5% -17% 27% -4% -19% 25.0 11.6 10.4 3.1 -20.4 4.6 23.1 12.7 7.2 3.2 -18.7 4.4 23.5 11.0 8.7 3.7 -19.6 3.9 -6.3% -5.2% -15.8% 22.0% -4.0% -16.2% 0.0pp 1.7% -13.0% 21.0% 16.4% 4.8% -11.3% 20.4% 17.8% -2.6pp 18.5% 18.9% 16.5% -2.0pp -2.4pp 30.0 15.8 11.6 2.6 -30.0 0.0 25.0 14.0 8.7 2.3 -25.3 -0.3 -17% -12% -25% -12% -16% nm 7.3 3.4 3.3 0.5 -6.5 0.8 6.5 3.9 1.9 0.7 -6.5 0.0 6.1 3.0 2.6 0.5 -5.6 0.5 -16.3% -11.7% -23.5% -0.7% -14.4% -32.4% -5.9% -21.8% 33.6% -25.5% -13.6% nm 0.1% -1.2% -1.3pp 10.3% 0.1% 8.4% -2.0pp 8.2pp Source: Company data and Millennium investment banking 41 Millennium investment banking Media Cofina - Balance sheet 08 February € million 2009 2010 2011 2012E 2013E 2014E 2015E 2016E 2017E 2021E Assets Non-current assets Tangible Goodwill Investments Other Current assets Inventories Accounts receivables Other Cash and equivalents Equity Minority interests Liabilities Financial Debt Accounts payable Other 247.5 110.9 9.9 92.0 4.7 4.3 136.6 3.1 11.4 75.8 46.3 3.7 0.6 243.2 201.3 12.8 29.2 219.7 118.4 10.8 95.0 3.4 9.3 101.3 4.0 12.6 59.5 25.2 7.2 0.7 211.8 169.1 11.5 31.2 174.1 114.8 9.6 93.7 3.4 8.0 59.3 4.1 9.2 6.9 39.2 11.1 0.8 162.2 121.5 9.4 31.2 173.0 114.1 8.9 93.7 3.4 8.0 59.0 4.1 8.3 7.4 39.2 16.1 1.0 156.0 121.3 9.5 25.2 169.7 111.1 5.9 93.7 3.4 8.0 58.7 4.1 8.2 7.2 39.2 30.3 1.5 138.0 103.5 9.8 24.6 171.2 113.0 7.8 93.7 3.4 8.0 58.2 4.1 7.9 7.0 39.2 19.9 1.1 150.2 116.4 9.6 24.1 170.5 112.0 6.8 93.7 3.4 8.0 58.5 4.1 8.1 7.1 39.2 25.1 1.3 144.1 110.1 9.7 24.3 169.1 110.2 5.0 93.7 3.4 8.0 58.9 4.1 8.3 7.3 39.2 33.5 1.7 133.9 99.0 9.9 25.0 168.4 109.3 4.1 93.7 3.4 8.0 59.1 4.1 8.4 7.4 39.2 35.2 1.9 131.3 96.0 10.0 25.3 169.7 109.7 1.5 93.7 5.4 9.0 60.0 4.1 8.9 7.8 39.2 44.2 2.7 122.8 84.6 10.4 27.8 2013 CAGR 11-15E -0.6% -0.8% -11.5% 0.0% 0.0% 0.0% -0.3% 0.0% -2.8% 1.2% 0.0% 28.5% 17.3% -4.0% -3.9% 1.0% -5.8% CAGR 15-21E 0.0% -0.2% -20.2% 0.0% 7.9% 2.0% 0.4% 0.0% 1.4% 1.3% 0.0% 6.5% 10.6% -1.9% -3.3% 1.0% 2.0% CAGR 11-15E -2.8% -2.4% -4.9% -3.8% -5.1% 2.1% -7.1% -24.8% 10.1% 10.1% 10.1% 10.1% 10.1% CAGR 15-21E 1.4% 1.6% 0.4% -0.7% 0.6% 0.6% 0.6% 0.6% 0.6% 0.6% 0.6% 0.6% 0.6% CAGR 11-15E -36.5% 19.3% -35.5% 16.5% -39.4% -32.7% CAGR 15-21E 1.9% 20.4% -6.2% 18.0% -6.2% 1.6% CAGR 11-15E -4.9% -3.6% -5.1% -11.8% -9.7% -6.0% -1.1% -26.8% -6.4% 5.3% CAGR 15-21E 0.4% -0.7% 0.5% nm 1.2% -5.6% -6.0% -11.4% -5.0% -0.7% Source: Company data and Millennium investment banking Cofina – Income statement € million Operating Revenues Cash Costs EBITDA Depreciation and Amortisation EBIT Net Financials EBT Taxes EBM Minority Interests Net Income Net Earnings EPS (€) 2009 2010 134.1 -112.7 21.4 -3.0 18.4 6.4 24.8 -7.5 17.3 -0.2 17.1 17.1 0.17 136.3 -113.2 23.1 -3.6 19.5 -16.4 3.1 2.1 5.3 -0.2 5.0 5.0 0.05 2011 2012E 126.7 -106.9 19.8 -3.4 16.4 -3.0 13.4 -8.4 5.0 -0.1 4.8 4.8 0.05 115.2 -99.4 15.7 -2.9 12.8 -4.0 8.8 -2.6 6.2 -0.2 6.0 6.0 0.06 2013E 2014E 2015E 2016E 2017E 2021E 109.0 -94.6 14.4 -3.1 11.3 -3.7 7.6 -2.3 5.3 -0.1 5.2 5.2 0.05 111.2 -95.5 15.8 -3.0 12.8 -3.5 9.2 -2.8 6.5 -0.2 6.3 6.3 0.06 113.0 -96.9 16.1 -2.9 13.3 -3.3 10.0 -2.7 7.3 -0.2 7.1 7.1 0.07 114.7 -98.5 16.2 -2.6 13.6 -3.1 10.6 -2.8 7.7 -0.2 7.5 7.5 0.07 116.3 -100.0 16.3 -2.6 13.7 -3.9 9.8 -2.6 7.1 -0.2 6.9 6.9 0.07 123.0 -106.5 16.5 -2.8 13.8 -3.4 10.4 -2.8 7.6 -0.2 7.4 7.4 0.07 Source: Company data and Millennium investment banking Cofina – Cash-flow statement € million 2009 2010 2011 2012E Cash Flow from Operations Cash Flow from Investing Cash Flow from Financing Dividends paid CFO+CFI CFO ex-interest+CFI 19.7 -2.7 -18.4 0.0 16.9 13.3 18.6 -6.1 -33.7 -1.0 12.5 35.0 63.5 -0.9 -48.6 -1.0 62.6 66.6 3.5 -2.2 -1.3 -1.0 1.3 7.5 2013E 2014E 2015E 2016E 2017E 2021E 8.2 -2.1 -6.2 -1.3 6.2 12.0 9.5 -2.0 -7.5 -1.1 7.5 13.0 10.3 -1.9 -8.4 -1.9 8.4 13.6 10.5 -1.7 -8.8 -4.2 8.8 13.6 10.0 -1.7 -8.2 -5.2 8.3 13.9 11.6 -5.8 -5.7 -5.1 5.7 15.0 Source: Company data and Millennium investment banking Cofina – Leverage indicators € million 2009 2010 2011 2012E EBITDA 21.4 Capex 1.2 EBITDA-Capex 20.2 EBITDA-Capex-Dividends 19.3 Financial Costs, Net 5.0 Net Debt 154.9 Net Debt / EBITDA (x) 7.2 Net Debt / Equity (x) 42.4 Net Debt / Capital Employed (x) 1.0 EBITDA / Financial Costs (x) 4.3 23.1 4.3 18.9 17.8 3.3 144.0 6.2 20.0 0.9 7.0 19.8 2.2 17.5 16.5 3.1 82.4 4.2 7.4 0.9 6.4 15.7 2.2 13.5 12.2 2.6 82.1 5.2 5.1 0.8 6.2 2013E 2014E 2015E 2016E 2017E 2021E 14.4 2.1 12.3 11.2 2.5 77.2 5.4 3.9 0.8 5.8 15.8 2.0 13.8 11.9 2.3 70.9 4.5 2.8 0.7 7.0 16.1 1.9 14.2 10.0 2.0 64.4 4.0 2.1 0.7 7.9 16.2 1.7 14.5 9.3 1.9 59.8 3.7 1.8 0.6 8.8 16.3 1.7 14.5 9.7 2.6 56.8 3.5 1.6 0.6 6.2 16.5 1.8 14.7 2.2 2.2 45.5 2.7 1.0 0.5 7.6 Source: Company data and Millennium investment banking 42 Millennium investment banking Media 08 February 2013 Disclosures This report has been prepared on behalf of Millennium investment banking (Mib), a registered trademark of Banco Comercial Português, S.A. (Millennium bcp). Millennium bcp is regulated by Comissão de Mercado de Valores Mobiliários. This report was not shown to the companies. Neither the companies were aware of the recommendation nor was it changed. Recommendations: Buy means more than 10% absolute return; Neutral means between 0% and +10% absolute return; Reduce means between -10% and 0% absolute return; Sell means less than -10% absolute return. Unless otherwise specified, the time frame for price targets included in this report is current year-end or next year-end. Risk is defined by the analyst’s view in a qualitative way. Usually we update our models and price targets in between 3 and 9 months. Millennium bcp prohibits its analysts and members of their households to own any shares of the companies covered by them. BCP group may have business relationships with the companies mentioned in this report. Millennium bcp, expects to receive or intends to seek compensations for investment banking services from the companies mentioned in this report. The views expressed above, accurately reflect personal views of the authors. They have not and will not receive any compensation for providing a specific recommendation or view in this report. There were not any agreements between the companies covered and the analysts regarding the recommendation. Analysts are paid in part based on the profitability of BCP group, which includes investment banking revenues. BCP group has more than 2% of Cofina. Impresa 0.80 0.74 0.67 0.61 0.55 0.48 0.42 0.35 0.29 Recommendation Stock Price Mar/13 Feb/13 Jan/13 Dec/12 Nov/12 Oct/12 Sep/12 Aug/12 Jul/12 Jun/12 May/12 Apr/12 Mar/12 Feb/12 Buy Neutral Reduce Sell (Unrated) Price Target 43 Millennium investment banking Media 08 February 2013 Media Capital 2.45 2.23 2.01 1.79 1.58 1.36 1.14 0.92 0.70 Recommendation Stock Price Feb/13 Jan/13 Dec/12 Nov/12 Oct/12 Sep/12 Aug/12 Jul/12 Jun/12 May/12 Apr/12 Mar/12 Feb/12 Jan/12 Buy Neutral Reduce Sell (Unrated) Price Target Cofina 0.66 0.61 0.57 0.52 0.48 0.43 0.39 0.34 0.30 Recommendation Stock Price Mar/13 Feb/13 Jan/13 Dec/12 Nov/12 Oct/12 Sep/12 Aug/12 Jul/12 Jun/12 May/12 Apr/12 Mar/12 Feb/12 Buy Neutral Reduce Sell (Unrated) Price Target DISCLAIMER This information is not an offer to sell or a solicitation to enter into any particular deal or contract. It consists of data compiled by or of opinions or estimates from Banco Comercial Português, S.A. and no representation or warranty is made as to its accuracy or completeness. This information is merely an auxiliary means of analysis to be used by its recipients, who will be solely responsible for its use, including for any losses or damages that may, directly or indirectly, derive from it. Its reproduction is not allowed without permission from the BCP group. The data herein disclosed are merely indicative and reflect the market conditions prevailing on the date they have been collected. Thus, its accuracy and timing must absolutely be confirmed before its usage. Any alteration in the market conditions shall imply the introduction of changes in this report. This information / these opinions may be altered without prior notice and may differ or be contrary to opinions expressed by other business areas of BCP group as a result of using different assumptions and criteria. The analysis contained herein is based on numerous assumptions. Different assumptions could result in materially different results. 44 OFFICE LOCATIONS Millennium investment banking Av. 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