Portfolio - Sage Arts Unlimited

Sage Arts
Design Studio
Portfolio
For more information contact Anthony Sell
414.520.7243
M-F 10 am - 4 pm US CST
or by appointment
anthony@sageartsstudio.com
http://design.sageartsstudio.com
Martial Arts
Client:
Sorce Martial Arts
South Milwaukee, WI
Brief:
A local school that offers
classes in Tae Kwon Do,
Eskrima & Jujitsu, the website
launched immediately
following a remodeling of
the school. The site went live
the evening of their grand
re-opening. They currently
get many new students each
month directly from their
website.
Each year I design a
Tournament Package that
includes a T-shirt graphic, a
tabloid-sized full-color poster,,
registration form, a black
& white graphic for printed
documents and web graphics
to promote this event.
Martial Arts
Client:
Sorce Martial Arts
South Milwaukee, WI
Brief:
Tournament Designs from the
2011 - 2007 events.
Client: (bottom-right)
WEKAF USA, Midwest Region,
Milwaukee Invitational
Championships Tournament
Brief:
Graphics for the event
T-shirt (silk-screen print)
& registration forms. The
blue graphic was used for
the Regional Championship
tournament, the beige version
was used for the clinic that
preceded it.
Promotional
Client:
Muscle Midwest
Milwaukee, WI
Brief:
Muscle Midwest is a new
business focused on providing
professional level photography
to bodybuilders and other
performance athletes.
Logo Variations
Vectorized for
Silkscreen Printing
The owner contacted me
to develop promotional
materials for the business as
well as an online presence
for new clients. This includes
a gallery and storefront for
merchandise and prints.
Full Color Front
Pocket Design
(above)
Full Color Back
Design (right)
Client Project History:
Logo design, variations,
promotional flyer, custom
T-shirts, business card, web
design, site administration.
Letter-sized Flyer, Glossy Stock (top)
Business Card (middle)
Promotional Magnets (bottom)
Direct Transfer
Prints
Martial Arts
Client:
MKG Martial Arts International
Seattle, WA
Brief:
These designs were part of a 3year long marketing campaign
that involved large 23.5” x 35.5”
posters used in the school and
on sandwich boards outside
the school.
Smaller versions of these
images were also used in
advertisements in print and
online, which were used to
saturate the city.
These posters drew attention
to Fitness and Martial Arts
related programs and seminar
events, as well as finding use as
point-of-purchase displays for
training equipment and school
merchandise.
Martial Arts
Client:
MKG Martial Arts International
Seattle, WA
Brief:
Alternate Front Pocket Designs
(one for each style)
These designs were created
to match the styles of the
clients’s existing website. The
school T-shirts were printed
on several different colors, in
addition to black. The release
of these T-shirts coincided
with a grand re-opening
(following a remodeling of the
school). The school owner
said that they sold over $1000
in merchandise that weekend,
the T-shirts were a big hit.
Common Back Design
CORE Team Jacket
Front Pocket Design
Back Design
Client Project History:
School T-shirt designs (5
versions), C.O.R.E. Team T-shirt
& jacket design, Rounds Club
T-shirt designs (3 versions)
Sleeve Design
3-Color Silkscreen Print
Front Pocket Design (lower left), with
three versions for the Back Design
Promotional
Client: (top)
Crush-It Fitness Program
Sarasota, FL
Brief:
Promotional T-shirt Graphics for a Fitness program for a
studio in Florida. Three color
variations.
Client: (bottom)
Martin Academy of Martial Arts
Sarasota, FL
Brief:
A series of Postcard Designs in
a variety of sizes for a Martial
Arts studio in Florida. These
are used for communicating
with new and active students,
used for birthdays, thank you
cards and appointment
reminders. In this project we
made great use of Stock
Photography.
Recording
Artists
Client: (top)
Recording Artist Katrina
Johansson - Milwaukee, WI
Brief:
Katrina asked me to design the
cover & insert for her latest
CD, as well as redesign and
update her website. These
projects also involved a good
deal of studio photography.
Later we designed a 4”x7”
postcard to promote her
private lessons (bottom-left).
Client: (bottom-right)
Recording Artist Gracepoint
Minneapolis, MN
Brief:
Promotional postcards to be
handed out at concerts.
Website Design
(above)
Wallpaper Graphic
(left)
Album Cover
(right)
Promotional
Client: (top)
Author Benjamin Soto
Milwaukee, WI
Brief:
Ben contacted me to work
with him on the layout and
design of his new book of
short Fiction. The book was
eventually published through
Lulu.com
Client: (bottom)
Sage Arts Unlimited Martial
Arts & Fitnes - Milwaukee, WI
Brief:
2011 Version of the school’s
website. Entirely done in
CSS and Javascript in a PHP
environment. This version of
the site includes three different
image rotation scripts, and a
table-less layout.
Martial Arts
Client: (top)
www.MyFMA.net
(John Malmo - Betonville, AK)
7-Color Screen Print “Weapons
of Moroland” banner design
for a limited edition T-shirt
Print, fundraiser project.
Client: (bottom)
Milwaukee Gathering
Milwaukee, WI
T-shirt Graphics for the 20072011 Milwaukee Gathering
The Milwaukee Gathering is
an annual Martial Arts seminar that features six different
instructors, who each teach for
one hour, to an audience of
their students and guests from
the Midwest area. Each year
participants receive a
commemmorative T-shirt.
2006 WEKAF World Championships Campaign
(left) Letter-sized
Event Poster,
Event Program,
T-shirt Design
(right) 24”x36”
Promotional
Posters
displayed at the
US Nationals
Tournament
Martial Arts
Client:
WEKAF USA
(World Eskrima Kali Arnis
Federation)
Brief:
From late 2004 until Fall of
2006, I served as part of the
2006 World Championships
Planning Committee, and
played a fundamental role in
this organization. During this
time I served as webmaster,
copywriter and creative lead
for the US organization,
working directly with the
US National & US Regional
Directors, promoting the
organization and its events.
Currently I support the
Midwest Regional Director,
occasionally contributing
artwork.
ID Badges for World
Championships
participants
Engraved Awards
Medals Design
Front Lapel, Back Embroidered Designs for the
US National Team Warm-up Uniforms & T-shirt
Various
Certificates
used at
the World
Championships
2006 US National Championships Campaign
Awards Medals
for Competitors
Martial Arts
Client:
WEKAF USA
Brief: (cont’d.)
During the time that I served
this organization, I contributed
on many many projects. If it
was printed, mailed, emailed,
handed out or displayed
online, I had a hand role in it.
Client Project History:
US Nationals Event
Flyer/Mailer
Alternate T-shirt Design
for US Nationals
2005 Midwest Regionals Campaign
11”x17” US Nationals
Promotional Poster
2006 FMA Invitationals
Letter-sized Event
Flyer/Mailer
Alternate
T-shirt Designs
WEKAF USA logo redesign
wekafusa.com web design,
banner advertisements, web
graphics
2005 Invitationals - Event flyer,
award certificates
2005 Midwest Regionals event flyer, award certificates,
T-shirt design
Awards Medals for
Competitors
11”x17” Promotional Poster, T-shirt Design
This event immediately followed the World
Championships, hence the similarity of design.
WEKAFUSA.COM Web Design (2004-2006)
Martial Arts
2006 US Nationals - event
flyer, awards medals, event
program, World Tournament
poster, World Championships
accommodations promotional
posters, T-shirt designs, US
National Stickfighting Team
uniform designs, WEKAF
Affiliate certificate, Cafe Press
T-shirt designs, WEKAF USA
membership cards, rules
display poster
From 2004-2006 this site was the central
location for information about WEKAF
2007 Midwest Regionals Campaign
2006 World Championships
event flyer, event program,
awards medals, certificate
of participation, contributor
certificate, competitor,
spectator & officials ID badges,
lunch vouchers
2006 FMA Invitationals - event
flyer, event poster, awards
medals, T-shirt designs, judges’
scoring sheets
2007 Midwest Regionals event flyer, awards medals,
T-shirt designs
WEKAF USA Logo Redesign (2004-2006)
Previous Iterations of the WEKAF Logo
Letter-sized Event Flyer/Mailer
(Original Sketch inset)
Awards Medals (top right)
T-shirt Design (right)
WEKAF Logo 2004-2006
This logo is still in use all over the world.
Martial Arts
Client:
Regan’s Cross Training Systems
Long Island, NY
Full Color Back
Direct Transfer Print
2 Color Front Pocket &
Back Design
Silkscreened Print
Brief:
Regan’s Martial Arts is a multidiscipline school in New York
that focuses on Wing Chun,
Bagua and Silat.
The T-shirt designs were to be
screen printed and also sold
from the school’s Cafe Press
storefront.
Client Project History:
2 T-shirt designs, web graphic,
student certificate of rank,
instructor certificates
11”x17” Certificate, Custom Word Template
Letter-sized Certificate
Custom Word Template
Martial Arts
Client:
Minnesota Kali Group
Minneapolis, MN
Brief:
3-Color Back Design
Silkscreen Print
Variations on a Theme:
Color schemes for
different material
2008 Instructor Conference
Commemorative T-shirt Design
This project also involved a
long-sleeved version with
printing on both sleeves.
The graphics used on the
shirts were also used in the
printed material handed out at
the conference.
Front Pocket Designs
Alternate Designs
Alternate Design Proposal
A4 / A5
Promotional
Posters
School T-shirt Design
2-Color Screenprint
Front Pocket & Full Back
Martial Arts
Client:
Multi-Cultural Martial Arts
Academy (MCMAA), UK
Brief:
I have been working with
the MCMAA for nearly four
years now. Every few months,
this client will ask for new
promotional material for their
studio. We have already created
a very comprehensive image
for the studio, including the
color scheme and support
material.
A4 Certificate,
Word Template
The school
owner can
customize and
print these
certificates on
demand.
Client Project History:
Vectorizing style logos, multiple
T-shirt designs, logo posters
A4 & A5-sized promotional
posters, letterhead, student
certificates, web graphics
A4 Logo Posters
We created a poster for each logo on
the top image, for display at the school.
Martial Arts
Client:
Four Winds Martial Arts
West Allis, WI
Exterior Signs
4’x8’ and 4’x7’ Vinyl
Photo Manipulation:
before and after images,
one of several used in
the sign proposal.
Brief:
(Top) Sign Proposal for the
City’s approval process. The
client asked me to design two
exterior signs for their new
location. The city required a
scale mock-up of the image.
After designing the signs, I
took an image of the building’s
exterior to create the mock-up.
Letter-sized Flyer,
Word Template
Dates for each
event can be
updated as
needed using
the Word
Template.
(Bottom left) Event flyer and
awards certificate.
(Bottom right) Self-Defense
flyer & Word template
Client Project History:
Certificate designs, event flyers
copywriting, web redesign
online gallery installation
Letter-sized Flyer, 4 pgs.
Martial Arts
Client:
Four Winds Martial Arts
West Allis, WI
Brief:
Letter-sized Flyer, Glossy Stock
Used to promote sales of DVD’s
(Right) Hayden’s Hope Charity
Benefit tournament flyer &
certificate of participation,
custom illustration.
(Far right, bottom) Promotional
flyer for DVD sales
(Far right, top) Four Winds MA
student certificate of rank
Flyers are created as high
resolution black & white and/
or color PDF’s for print, as well
as a low resolution version for
distribution over the web and
via email.
Letter-sized
Certificate of
Participation,
Tabloid Flyer
Letter-sized Certificate, Custom Word Template
With the Word template, the school can
customize and print certificates as needed.
Martial Arts
Client:
Four Winds Martial Arts
West Allis, WI
Brief:
(Top) Four Winds Martial Arts
website design
(Bottom right) Four Winds
print advertisement
(Bottom, far right) Hardened
Target program logo design
Client Project History:
Four Winds has been one of
my most frequent clients,
handing me a great many
projects over the past 14 years.
Martial Arts
Client: (top left)
Fusion Martial Arts Academy
Northhampton, UK
Logo designs
Client: (top right)
Team X-Treme Logo
Silkscreen print for fight team
uniforms
Client: (bottom)
Huard’s Jujitsu-Karate Systems
Winslow, ME
Letter-sized
Student Rank
Certificates
Brief:
This client asked specifically
for a design that held a great
deal of information, included
a phoenix image, and had a
Japanese feel.
11”x17” Instructor Certificates
Portraits were drawn from
photographs taken for use
on their website
Wellness
Client: (right)
Golden River Acupuncture
Long Island, NY
Brief:
This project involved designing
a T-shirt based on a Chinese
painting. The final artwork was
to be screen printed and direct
transferred, both on white and
black material.
Client: (far right)
Germantown Relief & Wellness
Germantown, WI
Brief:
I was hired by this chiropractic
clinic to draw several portraits
of the doctors, for use in
promotional materials, giving
a warmer presence to their
brochures and website.
2-Color Pocket Designs
Full Color Back Designs
Promotional
Client: (top)
Pro-Strongman
Milwaukee, WI
Logo Design and a series of
Promotional T-shirt and Poster
Graphics for an annual
Strongman competition.
Client: (bottom-left)
Fusion Fight Gear
Waukesha, WI
Trademark Logo for a new
Mixed Martial Arts Clothing,
company.
Client: (bottom-right)
Randolph Sports Rehabilitation
New Lenox, IL
Referral Assessment pad
layout, Business Card design
with appointment reminder.
Promotional
Client: (top)
Fast Copy, Inc.
Milwaukee, WI
Promotional materials
Letterhead, Envelope
2 Business Card Designs
3-Fold Brochure Layout
Client: (bottom left)
12”x18” and
Letter-sized
House Arrest
Play Poster
Doorsafe UK
Business card, letterhead
Client: (bottom right)
Rufus King Theater
Milwaukee, WI
Play poster
Business Card
A4 Letterhead
Window Displays - 22”x36” Posters
Harley-Davidson State Rally Template Design
2005 Hell, Michigan Tour T-shirt Design
Promotional
Client:
Harley-Davidson
Harley Owners Group (H.O.G.)
Milwaukee, WI
Full CMYK Color Printing
The 2005 design side
by side with previous
years versions in
Hell, Michigan.
Brief:
I have been brought in as an
outside contractor to work
on several projects for HarleyDavidson over the past two
years.
Most recently, I worked on the
Web Team that was reponsible
for translating the US H.O.G.
Member site into 6 different
languages for H.O.G. Europe.
This was a massive project
working in JSP, HTML and CSS.
Client Project History:
Hellride T-shirt Design
State Rally Template Design
Saints to Sinners Tour Proposal
2005 Saints to Sinners Tour Proposal
Training
Unit Logo (left)
Client: (top)
Close-up of the
Glock Illustration
Seattle Police Department
Seattle, WA
Brief:
A logo requiring very specific
imagery, this insignia was
also to be scaled to a wallsized graphic. Done entirely in
Illustrator as vector artwork.
Client: (bottom left)
Training Solutions
Milwaukee, WI
Client: (bottom right)
E.D.O.S./Urban Warrior
Program, UK
Alternate Patch Insignias
for these Programs
Various Print Advertisements
Conversions
Client:
Character Arts. LLC
Wilton, CT
Original Film Still
on top, Vectorized
versions below.
Brief:
I was contracted to convert
film stills into vector graphics
for scalable printing on
merchadise.
Client:
John Graber
Hartland, WI
Brief:
Photo-Digital Painting
Conversion Commission
Source photographs on top,
Painted versions below.
Martial Arts
Client:
Sage Arts Unlimited
Martial Arts & Fitness
Milwaukee, WI
Black & White Silkscreen Prints
Color Version is Direct Transfer Print
Brief:
(Top left) Free lesson coupon
(Top right) 2007 Sage Arts
Studio school T-shirt design
(Bottom) sageartsstudio.com
Web Design
Now on it’s third version,
sageartsstudio.com is a
popular website for those
seeking information about the
Martial Arts.
Third generation of the sageartsstudio.com website
This site is a center of information for students and
visitors from all over the world. Content includes
articles, interviews, an extensive Martial Arts glossary,
online payments, calendar of events and more.
Martial Arts
Client:
Sage Arts Studio
Martial Arts & Fitness
Brief:
Letter-sized Event Flyers
(Top) Seminar Promotions
(Bottom, left) Filipino Martial
Arts “Weapons of Moroland”
poster.
Client: (bottom-right)
American Maharlika Kuntaw
Association
Brief:
Website proposal, Seminar
promotional postcard
(above) Website
Design Proposal
This photo-realistic Illustration was done
entirely in Illustrator and Photoshop. The
only photograph used was in the center
shield image of Chieftan Lapu-Lapu.
(right) 4”x6”
Seminar
Promotional
Postcard
Portfolio
Client:
Sage Arts Design Studio
Milwaukee, WI
Brief:
Design Porfolio Website
Often times my work comes
last. At the beginning of 2007,
I was able to dedicate 50 hours
towards a new design for my
rather outdated portfolio.
This design is third generation
of my portfolio, and is far
more easily updated than
previous designs.
Like most of the sites I design
these days, I decided to take
advantage of the benefits of
Javascript, PHP Includes and
CSS.
Apparel
Graphics
Client:
Sage Arts Studio
Cafe Press Designs
Brief:
Over the years, Cafe Press has
been a great source of residual
income. I create a new set
of designs every year, which
are then used on a variety of
apparel and other merchandise
and sold worldwide.
Since Cafe Press uses a direct
transfer printing method,
there are fewer restrictions
or requirements than with
silkscreening. This allows
me to work less in Illustrator
and more in Photoshop and
Painter, which can be a faster,
more imaginative process.
In addition to these designs, I
have worked on a number of
client’s Cafe Press storefronts.
Silhouettes
Brief:
In addition to working on
client projects, I also spend a
good deal of time producing
stock illustrations for stock
photo archives.
Here are some of the many
silhouettes that I’ve created for
use as royalty-free images on
Dreamstime.com.
Silhouettes make for excellent
stock imagery, as they are nonspecific (requiring no model
release), and also are easily
vectorized for use on graphics
that need to be silk-screened,
engraved, or scaled to a very
large size.
Past Clients
Anthony Sell has been working
as a freelance artist & designer
for more than 17 years.
He specializes in working
with small businesses to
develop a comprehensive
image with which to market
their companies, both in
print and online. His insight
is particularly useful to those
in the Martial Arts or Fitness
industries.
If you are interested in starting
a project, please contact
Anthony today.
Email:
anthony@sageartsstudio.com
Phone:
(414) 520-7243
Mon-Fri. 10 am - 4 pm
US Central Standard Time
or by appointment
Web Design
Logo Design
Academic Solutions, Inc - Milwaukee, WI
Cyganiak Planning, Inc - Brookfield, WI
Four Winds Martial Arts - West Allis, WI
Frabill, Inc. - Jackson, WI
Harley-Davidson - Milwaukee, WI
Jefferson Electric, Inc - Franklin, WI
Katrina Johansson - Milwaukee, WI
Matamoros BJJ - Milwaukee, WI
Muscle Midwest - Milwaukee, WI
No Find-No Fee - New Zealand
OZpeopletrace - Perth, Australia
Sage Arts Studio Websites - Milwaukee, WI
Sorce Martial Arts - South Milwaukee, WI
Svoboda Industries, Inc - Kewaunee, WI
Two Waters Rent-to-Own - Hartland, WI
World Eskrima Kali Arnis Federation - USA
Academic Solutions, Inc - Milwaukee, WI
Bodyworks Integrated Healing Arts - Milwaukee, WI
Cyganiak Planning, Inc. - Brookfield, WI
Doorsafe UK
Fusion Martial Arts - UK
Fusion Fight Gear - Waukesha, WI
Hardened Target Program - West Allis, WI
Jacobs Ridge Condominiums - Brookfield, WI
Milwaukee Invitational TKD Championships
Multi-Cultural Martial Arts Academy - UK
Muscle Midwest - Milwaukee, WI
Real Estate Bus. Group, LLC - West Allis, WI
Regan’s Martial Arts - Long Island, NY
Sage Arts Unlimited Martial Arts - Milwaukee, WI
Seattle Police Department - Seattle, WA
Team X-treme Fight Team - UK
Urban Warrior/E.D.O.S. Program - UK
World Eskrima Kali Arnis Federation - USA
Print Design / Illustration
American Bando Association, Healing Arts Division
Benjamin Soto - Milwaukee, WI
Character Arts LLC - Wilton, CT
Doorsafe UK
Fast Copy, Inc - Milwaukee, WI
Four Winds Martial Arts - West Allis, WI
Germantown Relief & Wellness Center - WI
Hayden’s Hope Charity Benefit - West Allis, WI
Huard’s Martial Arts Academy - Winslow, ME
Katrina Johansson - Milwaukee, WI
Matamoros BJJ - Bayview, WI
MKG Martial Arts - Seatlle, WA
2006 Milwaukee Gathering
2007 Milwaukee Invitational TKD Championships
Multi-Cultural Martial Arts Academy - UK
NMC/American Maharlika Kuntaw Association - MI
Professional Assoc. of WI Licensed Investigators, Inc.
Regan’s Martial Arts - Long Island, NY
Ronin Martial Arts - Beloit, WI
Rufus King Theater - Milwaukee, WI
Training Solutions - West Allis, WI
Custom T-shirt Design
Golden River Acupuncture - NY, NY
Harley-Davidson - Milwaukee, WI
Hayden’s Hope Charity Benefit - West Allis, WI
2006 Milwaukee Gathering - Milwaukee, WI
2007 Milwaukee Invitational TKD Championships
MKG 2008 Instructor Conference
MKG Martial Arts International - Seatlle, WA
Multi-Cultural Martial Arts Academy, UK
Regan’s Martial Arts - Long Island, NY
Sage Arts Unlimited School Apparel
World Eskrima Kali Arnis Federation
Web Production, Site Administration
Past Clients
Anthony has worked with
clients overseas (both in the
UK and in Australia) as well as
clients in many different states
in the US.
Coordinating a project is
easier than you might think.
If you have a phone, an email
address and access to the
Internet, we can work together
to find a solution for your
project.
For overseas clients, PayPal
is the preferred method of
payment for projects. Currency
conversions are automatically
handled by the PayPal system,
and you don’t have to be a
member of PayPal to make a
credit card payment.
Upon completion of the
project, I typically set up a
custom payment page for
each client. Clients will receive
an estimate, an invoice and a
receipt for each transaction.
Academic Solutions, Inc
AK Rubber, Inc
American Friction Welding, Inc
AMS Insurance Mentor
Arcon Ring, Inc
AquaMaster
Aveni’s Italian Specialties
Badger Blueprint
Badger Transformer
Bellweather
Brady Photo Library
Brunswick
CIFA USA, Inc
Closet Concepts
Cogmatic Machines
Competition Electronics
Coil and Transformer Engineering
Cyganiak Planning, Inc
Dawes Cranes, Inc
Diversified Printing, Inc
DMK
Dreier Corp.
Exacto Springs
Express Cleaners
Four Winds Martial Arts Association
Frabill, Inc
Graftobian, Inc
GS Design
Haight Pumps, Inc
Hallmark Dog Supply
Harley-Davidson
Hayes Brakes
Hevi Haul, Inc
H.O.G.© - Harley Owner’s Group, US
H.O.G.© - Harley Owner’s Group, Europe
IAA Network (Insurance Associates of America)
Industries for the Blind - Milwaukee, WI
John Gillespie’s Waters & Woods Magazine
Johnson Brass and Machinery, Inc.
Jefferson Electric, Inc.
JJ Enterprise
K.C. Electronics
K-Kom, Ltd.
KLH Industries, Inc
Kadinger Marine Services
Katrina Johansson
Life Long Locks
Magic Carpet Travel
Master Appliance Corp.
Mercury Marine
Miller/Leinies
Morris Material Handling, Inc.
Multi Cultural Martial Arts Association
Muscle Midwest
Muzic in Motion
Nationwide Flooring
No Find - No Fee
Nomad Outpost
Nord Gear
Norstar Aluminum Molds
OZpeopletrace.com.au
OZpeopletrace.com
PDQ
Pillar Industries, Inc.
Placon Corp.
Pope Scientific
Precision Industries
ProPhysician Health Care
Quiet Systems International
Sage Arts Unlimited Martial Arts & Fitness
Sage Arts Design Studio
Sani-Matic Systems
Sorce Martial Arts
Snap-on, Inc.
Sportsmans Channel
Spuncast, Inc.
SSI Technologies, Inc.
Svoboda Industries, Inc.
Tailored Label Products
Thomas Register
The Western Box Turtles
Top Choice Rentals
Trachte, Inc.
Upper Midwest Travel and Adventure
WEKAF USA
Wells Street Station
Wisthoff Industries, Inc.
YMS Architechts