revolutionary

Health
Dr. Choi’s
Cancer BreakThrough
Issue & Topic
p30
2011 International Robot
Contest Culture and Tourism
p62
p34
p40
Cloud Computing p18
Special Feature
e-Government Software
Health
Change the Water You Drink
and Live 100 Years Content
Korea Software Chosen
for the Global Market UNI-PASSp38
Events
p54
Electronics Extravaganza in KES 2011 p66
AUGUST 16th - SEP. 15th. 2011
VOL. 86
I n d u s t r y & Te c h n o l o g y T i m e s
Dr. Paik Nam-sun's
revolutionary
medical procedures
U.S $ 10.00 / KOR. 12,000
08
ISSN 1739-2950
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We survived, thanks to NEXIA
Cancer Breakthrough
The miraculous work of Dr. Choi WonCheol, Professor of M. U Integrative Cancer
Center of Kyung Hee University Hospital
at Gangdong, has cured many cancer patients. The picture above was taken for the
10th anniversary, and shows 80 patients
shouting with their hands high up in the
air with a great relief from pain. They say,
‘Realizing 10 year healthy life. We survived, thanks to NEXIA!’ Most of these
terminal cancer patients are still living in
great health.
Dr. Choi is the creator of NEXIA a westernized medicine from LEE SUNGHWAN
Allergen-removed Rhus Verniciflua Stokes
Extract that has been long used as the
oriental cancer treatment. His NEXIA is
a new medicine that locates extravagated
blood based on each one drop of urination
and blood, which is the great method for
curing cancer.
Continued on page 30 >
The special features of the top 30 Korean Software Companies Soon to Go Global
Software
The companies are thoroughly evaluated and chosen by KOSEA, The Korea IT Times, and Computer World
Continued on page 54 >
04
| IT TIMES
August 16th - September 15th. 2011
www.koreaittimes.com |
05
BE SEEN. BE HEARD. BE PART OF THE
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Reinvented and invigorated for 2011, ITU Telecom
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It now offers even greater opportunities opportunities to discover, to debate, to network
and to shape the future of our industry.
www.itu.int/world2011
Chairman
Han Kon-ju
Health
Issue & Topic
Dr. Choi’s
Cancer BreakThrough
p30
Health
Publisher
Kim Tae-sub,
Chung Youn-soo
Change the Water You Drink
and Live 100 Years
Content
2011 International Robot
Contest
Culture and Tourism
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p40
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Software
Korea Software Chosen
for the Global Market
UNI-PASS
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p66
AUGUST 16th - SEP. 15th. 2011
VOL. 86
I n d u s t r y & Te c h n o l o g y T i m e s
President
Chung Youn-soo (Monica),
Lim Se-jong
Special Advisor
Dr. Shin Kook-hwan, Dr. Yang Seung-taik
Dr. Kim Hak-su, Dr. Youn Hwa-Jin
Dr. Park Ho-gun, Dr. Kim Wan-soon
Dr. Paik Nam-sun's
revolutionary
Advisor
medical procedures
Cha Joo-hak
Editor In Chief Monica Chung
Director of Trade Dept. Chun Hyung-gyu
Supplement Director Kim Joo-hyung
Director Kim Sung-Kap
“If you lose money and fame, it means you lose a little;
but if you lose health, you are losing everything. When
you get older, that means you are getting wiser.
As long as you have passion and health, it is definitely
an advantage over young people. So, instead of feeling
less confident, you should maintain a positive mindset
and lead a healthy life even as you get old,” says Dr.
Paik Nam-sun, Director of Ewha Womans University
Cancer Center for Women (EUCCW).
Dr. Paik as the world’s Top 100 Health Professionals
was the first Korean surgeon to perform breast conserving surgery for breast cancer patients in 1986. He
also started oncoplastic surgery for breast cancer and
has served in positions such as the chairman of the
Korean Breast Cancer Society, the Asian Breast Cancer
Society, and vice president of the Korean Cancer Association.
U.S $ 10.00 / KOR. 12,000
Editor
Matthew Weigand, Ryan Schuster
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Chun Go-eun (clair), Yeon Choul-woong
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Columnists
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Kim Seung-o Magazine Design
Analysis
14 Korea, IT Powerhouse,
Loses Face as IT Shares Tumble
Research
16
24
Third Circulatory System May Offer Cancer,
Alzheimer’s Cures
Making Large Sensor Networks Work
as Real-time Threat Assessment
Special Feature
18 Fine-tune your Eyes with DigitalVision
20 Any Partner in an Innovation Storm, KT uCloud
22 Quality Tech Service and its Digital Water
from a Community Well
Cover Story
26 Dr. Paik Nam-sun’s
Revolutionary Medical Procedures
Health
30 Dr. Choi Gives Another
Breakthrough for Steve Jobs’ Cancer
34 Change the Water You Drink and Live 100 Years
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| IT TIMES
August 16th - September 15th. 2011
Letter from Steve Jobs
To the Apple Board of Directors and the Apple Community:
I have always said if there ever came a day when I could no longer meet my
duties and expectations as Apple’
s CEO, I would be the first to let you know.
Unfortunately, that day has come.
I hereby resign as CEO of Apple. I would like to serve, if the Board sees
fit, as Chairman of the Board, director and Apple employee.As far as my
successor goes, I strongly recommend that we execute our succession plan and
name Tim Cook as CEO of Apple.
I believe Apple’
s brightest and most innovative days are ahead of it. And
I look forward to watching and contributing to its success in a new role. I
have made some of the best friends of my life at Apple, and I thank you all
for the many years of being able to work alongside you.
Steve
Someone once said that the third most important aspect of a product is the
technology, the second most imprtant aspect is the brand name, and the
most importat aspect of a product is its spirit. If Apple sold only technology,
it would be a third-class company. If people bought Apple’
s products just for
the brand name, like Louis Vuitton, Apple would be a second-class company.
But Apple sells a smart sprit, so it is a first-class company.
What Apple needs to worry about now that Steve has resigned is not losing its technology or losing its brand name. It should be losing Jobs’spirit,
the powerful vision that created a cultural shock throughout our generation.
e-Government
38 KCS to Export UNI-PASS
to Latin America and Africa
Culture and Tourism
40 Cultural Content Takes Wing
42 Korea Creative Content Agency
Plans Second Big Wave
44 New Opportunity on the Horizon
for The Content Industry
46 Gyeongju World Culture Expo
to Attract 1.5 mil. Visitors from 47 Countries
48 2011 World Ginseng Expo in Geumsan in September
50 ICOTEC 2011 Promotes
Intellectual Property Rights
Technology
52 Total Solution Provider
of Global Aerospace Industry
Software
54
56
58
60
12
Fastest, Most Efficient Databases Imaginable
With Altibase
DataSteams Setting the Bar High
For World’s Software Industry
Reporting Made Easy with M2Soft
Spicing Up IT Solutions with Saltware
| IT TIMES
August 16th - September 15th. 2011
Issue & Topic
62 2011 International Robot Contest
to be held at KINTEX in October
64 MLTM to Raise ITS Construction Ratio
Beyond 25% by 2020
Events
66 Electronics Extravaganza in KES 2011
72 For a Smart and Beautiful Internet
Country Reprot
68 Special Report on the Occasion
of the Independence Day of India
Column
73 A Model Cyber Warfare School
Kotra seal of Excellence74
Korea, IT Powerhouse,
Loses Face as IT Shares Tumble
Analysis
By Jeon Byeong-seo (bsj7000@hanmail.net)
I remember that when some Japanese prime minister made an
arrogant comment that Japan is a nation of gods, I reacted by
writing a column arguing that Korea is an IT nation.
Yet there has been a series of events that make IT powerhouse
Korea lose face. Korea’s IT shares recently took a plunge, dragging down the entire stock market.
Korea’s top three IT industries - LCDs, semiconductors and
mobile phones - spiraled into an absurd chaos that was as preposterous as the picture below.
For a start, the LCD industry saw its stock prices halve, owing to excessive supply and a long-term recession. Then, the
world’s no. 2 company posted a deficit. Determined to unearth
new markets, the world’s no. 2 company lobbied hard and went
to great lengths to build a production line in China. Thanks to
the Senkaku Islands dispute between China and Japan, it earned
permission to build a production line, but oversupply prevented
the company from making any moves to go about building a factory on the ground. What is the purpose of producing goods on
a large scale in a situation where they can’t sell them? The semiconductor industry truly got into big trouble. The unfounded rumor that the world’s largest semiconductor purveyor Samsung
was outwitted by some Japanese company sent Samsung shares
falling for a long time. A glut in supply of memory semiconductors that are inserted into TVs, computers and mobile phones left
semiconductor prices nose-diving far faster than the US dollar’s
decline. As the world’s no. 2 semiconductor maker saw its share
prices cut in half, it raised the sell-off card. But as the companies’ shares plunged along with deteriorating performance, two
prospective buyers got cold feet.
The mobile phone market has been monopolized by Apple
products for over two years, and Korean products rolling off
the assembly line a step behind Apple’s models always ended
up defeated by Apple models. A company staffed with young
fresh blood, whose management team is aged 30-40, blindsided
companies run by 50- and 60-something CEOs who are now at a
loss as to what to do. I am talking about Google’s acquisition of
a floundering Motorola. How can this happen? Is Korea’s proud
IT industry following in the footsteps of Japanese companies in
the late 1980s? Japan’s two lost decades are similar to the Japanese IT industry’s two lost decades. How Japan’s IT industry did
business was the same way as Samsung and LG are doing now.
If it had not been for partnerships with Japanese companies and
technology transfer, Samsung and LG would not be household
names around the world. Japan, once the god of IT hardware,
started to falter after 1998 and was squeezed out of the picture in
the 2000s. The Japanese IT industry’s fall was a boon for Korea’s
IT industry: it has strutted in the global market, claiming that
Korea is the world’s no.1 in terms of IT.
First of all, the finance industry that feeds on new technologies
sensed changes in technological paradigms. Looking back on
14
| IT TIMES
August 16th - September 15th. 2011
the past 250 years of capitalism,
horses were replaced by steam engines that were again supplanted
by cars. Cars then were overtaken
by IT, which changed the pecking order of the global economy.
Whenever the technological hegemony changed hands, the financial market ironically took a
tumble. There were many reasons
Jeon Byeong-seo,
Professor of China MBA
why.
at Kyung Hee University
Though the recent global financial crisis was caused by the US subprime mortgage meltdown,
I have a different opinion. The history of capitalism has been
filled with constant marriages and divorces between technology
and finance. The recent situation was triggered by the financial
industry that was fed up with IT and started to look at something else. If IT is replaced with a new technology, there will be
a severe blow to the stock market. If electricity-based IT makes
way for solar-powered GT, stock market vagaries created by the
history of finance and technology make sense.
Data on the technological hegemony and stock markets will
give you some clues. The first part of my book titled “The Birth
of Finance Powerhouse China” covers what I am saying now.
When seawater temperature changes, even whales cannot
survive without making a change to the direction. IT hardware
technologies, best represented by semiconductors, are the ones
that IBM developed in 1970. Considering the theory that the
industrial cycles change every 30 years, the technology for semiconductors is already 40 years old. It is quite old although Korea
is gushing about its state-of-the-art technology. This is funny.
The US reigned supreme from 1970 to 1985, Japan from 1985
to 1995, and Korea from 1995 to 2011. However, as I said, when
seawater temperature changes, even whales will die unless they
change direction. The emergence of IT ushered in the era of
informatization, but IT’s unfortunate rendezvous with Wall
Street’s avaricious finance sent the global economy sinking into
a quagmire. We are not living in an era where things feed on
light and move at the velocity of light. Small but smart mobile
phones in our hands connect us to the rest of the world at the
velocity of light, bringing in the era of smart revolution.
Korea’s IT hardware can be depicted as a duck that swallowed
a giant frog. Judging from the fact that Apple purchases Samsung’s semiconductors and liquid crystal displays, the giant frog
is currently choking the duck. The duck can either get suffocated
to death or down the frog and let its digestive system skillfully
break down the frog. However, if the frog is not a real frog but
a hedgehog disguised as a frog, the duck’s stomach will ache
very badly. What is really important to Korea’s IT industry that
has been constantly outshined by Apple in the smart revolution?
Analysis
Speedy changes in direction, building an ecosystem that can beat
the almighty Apple, and precisely aiming at markets are the key.
The Internet has made the world flat. Making extra profits
by monopolizing information is a thing of the past. In this flat
world where there is no place to hide, speed distinguished one
company from the rest. But in this light-speed information era
where circling the globe seven and a half times takes only a second, speed is no longer what makes you competitive. The information revolution brought on by smartphones signals that the
most important thing is a change of direction, not speed. If you
run at the speed of light in the wrong direction, there is no doubt
that you will become down-and-out.
Finnish mobile phone maker Nokia, once the dominant power
of the mobile phone industry, collapsed overnight, and IT titan
Samsung is painstakingly playing catch-up with Apple. If Samsung moves in the wrong direction at this moment, it can be
wiped out overnight. This is the cruelty of the smart revolution.
It is said that no other insect can fly as fast as summer flies. Their
takeoff takes 0.2 seconds and they flap their wings 200 times per
second. When male flies find likable female flies, they change direction within 0.03 seconds and chase after them. Summer flies
are speed maniacs. To kill fast-moving flies, you need to predict their next move rather than identifying where they are now.
Then, you have to swing a fly swatter hard enough. Nokia, who
was madly in love with the sweetness of feature phones, failed to
join the bandwagon of the smart revolution, and went downhill.
In the era of information revolution, No.1 and No.2 are determined by the strength of their ecosystems. It all depends on the
outcome of a fight among ecosystems. Korea’s IT industry is
fighting an uphill battle with Apple in the smartphone market.
On top of that, Google also dealt a blow to its rivals. Apple’s
ecosystem, which allows application suppliers to post and sell
their applications freely on Apple’s App market, beat Korea’s IT
manufacturing ecosystem where production costs are dragged
down by pressuring suppliers and only certain levels of profits
are guaranteed. The Korean government is calling for shared
growth between large companies and SMEs, but the deep-rooted
ecosystem cannot change overnight.
What is the bigger problem?
The real problem of Korea’s IT industry lies wth CEOs. Apple
has Steve Jobs who was put up for adoption by his biological
mother within a week of birth and had an unhappy childhood.
He is a strict vegetarian who recruited Sculley (who was vicepresident and president of PepsiCo (1977-1983) until he became
CEO of Apple in 1983) by saying this “Are you going to sell that
sugary water for the rest of your life?” But his annual salary is
one dollar. Oddly enough, he is the founder of Apple, but he was
kicked out of the company and then later reinstated. He likened
desktop PCs to farm trucks of the past, foretelling the end of the
desktop PC era. He was behind the mega successes of the iPod,
iPhone and iPad, emerging as an IT industry god.
What is the secret of the iPhone? It is Apple’s business roadmap that foresees future changes in the world. For a decade, Apple released the iPod, the iPhone, and the iPad that emcompass
content, communications and computers, creating the i-series
ecosystem. Why doesn’t Korea have products like the iPhone?
The answer is simple.
Look around and see whether or not there are IT company
CEOs who have been in the position for over a decade. Korea’s
IT industry sacks CEOs whenever the downturn of the 2-year
or 4-year business cycles of semiconductors and LCD panels
comes. Whenever there are troughs in the business cycles, group
chairmen, seasoned but old, come up and deliver their mantra.
Then, everybody repeats after them, praising how accurate their
judgment is.
In this environment, there are no CEOs that can plan for and
push for the development of hit products that guarantee a 50%
margin. On the ground that group owners take full responsibility, they are deeply involved in corporate management and what
they say startles the entire company into altering the entire strategy. Thus, CEOs who can assume the position for a maximum
of four years, simply say yes to the owners and are unable to
make products that can take the global market by storm. Check
whether or not CEOs of global IT companies in other nations
are aged 60-70. Do you think elderly CEOs can catch up with
the information revolution that changes per second? Muscular
companies are fodder for cellular companies for good. The problem begins now. Though this story is still controversial, the smart
revolution that was triggered by the iPhone is highly likely to
widen the gap between “muscular companies” that emerged by
resorting to economies of scale and cellular companies powered
by creative ideas. If the current trend persists, muscular hardware companies will be eaten by soft, cellular companies with
excellent DNA.
In the end, success in new markets comes from destructive innovation. Stars are created by the painful process of innovation.
Those in the top position are faced with the winner’s dilemma
and unable to destroy their existing success models, thereby being blindsided by innovative forces. Korea’s IT industry being in
a rut is because they are on the horn of the winner’s dilemma.
Continued on page 70 >
www.koreaittimes.com |
15
Research
Research
This image identifies threadlike structures,
which correspond with primo ducts, and corpuscles,
which correspond to primo nodes. The nomenclature
for this new system has been evolving as more
information is found.
Third Circulatory System May Offer Cancer,
Alzheimer’s Cures
Korean Researchers Claim Discovery of New System in Human Body
Dr. Soh Kwang-sup, Professer at Seoul National
University and researcher at the Advanced Institutes
of Convergence Technology
When someone claims that he has discovered a third system in the human body
on par with the circulatory and lymphatic
systems, it tends to raise red flags. After
all, there haven’t been any hot anatomical
discoveries since the 18th century. Such a
claim sounds a bit like claiming to have
discovered a new continent or an additional property of triangles. Talk to any
anatomy professor and you will observe
the unique confidence of a master of a
completely known field of knowledge.
But when I met Dr. Soh Kwang-Sup at
the Advanced Institutes of Convergence
Technology in Suwon, his calm, unassuming smile encouraged me to relax and
listen to what he had to say. And over the
course of the next few hours, his well-documented efforts to unlock a previously
unobserved puzzle and his frank assessment of research in progress was more
convincing than the well-exercised skepticism of this reporter could withstand.
Dr. Soh, formerly a physics professor at
Seoul National University, opened a laboratory in 2002 to do research on what has
been dubbed the primo vascular system.
In short, the primo vascular system is a
new circulatory system that exists inde-
16
| IT TIMES
pendently of the system of blood vessels
in the body, and also independently of the
lymphatic circulatory system. This third
system is a network of vessels and nodes,
and has been overlooked so far for several
reasons. The vessels and nodes are quite
small, transparent, and do not stain differently from the surrounding connective
tissue in which they are usually found.
However, the development of a new
method of staining the tissue with Trypan blue dye by the laboratory in 2008 has
made studying the primo vascular system
much easier.
“Trypan blue dye is a very common
dye,” explained Dr. Soh. “It can be seen
in every biological laboratory. It is used
usually to test whether a cell is alive or
dead. Only dead cells become stained.”
He went on to explain that unlike the surrounding living tissue, the primo vascular
system does absorb Trypan blue. This
phenomenon does not result because the
primo vascular system consists of dead
cells, but because the vessels have many
porous areas in their structure. If a living
tissue sample is stained with Trypan blue
and then quickly washed with water to
remove the dye, only the primo vascular
system becomes stained, making it easy
to spot.
After staining, one can see the unique
characteristics of primo nodes and ducts
which differentiate them from the two
other well-known circulatory systems.
The ducts are about 0.02 to 0.05 mm
across, which is quite small to make out
with the naked eye. However, the ducts
usually come in bundles of 4 or 5 subducts together, which make them a little easier to differentiate from blood or
lymph vessels under a microscope. The
primo nodes are much bigger, from 0.1 to
2 mm wide. While these structures have
not yet been exhaustively mapped, the
August 16th - September 15th. 2011
educated guess of Dr. Soh’s laboratory is
that together the ducts and nodes form a
delicate and transparent web throughout
the body. “We haven’t reached the level
yet of mapping the whole system, but we
know that the system exists in the brain,
in the heart, along the blood vessels, inside blood vessels, and along and inside
lymphatic vessels,” he explained.
The laboratory has spent the past few
years on the delicate practice of tracking
down and identifying the primo vascular
system in one particular spot in many
mammals – the brain. Underneath the
sagittal sinus, in the dura mater, Dr. Soh’s
laboratory has identified a very large
primo vessel. So far, this primo vessel
has been tagged in the brains of rabbits,
rats, and mice. The laboratory is slowly
building on these successes to learn how
to reliably identify branches of the primo
nodes which they anticipate will follow
paths that are distributed throughout the
entire brain.
Although conclusive evidence has not
yet been found, Dr. Soh believes that
the primary purpose of the primo vascular system is the circulation of primo
microcells, small cells heavy with DNA
granules that have been identified in the
system. Dr. Soh suspects that these cells
may in fact be the same as, or similar to,
the Very Small Embryonic-Like (VESL)
stem cells recently found by Dr. Ratajaczak of the University of Louisville. Dr.
Ratajaczak successfully isolated and identified VESL stem cells from bone marrow,
but he reported them to be extremely rare.
These cells are significant because they
seem to behave like embryonic stem cells,
having the ability to differentiate into
any other type of cell and thereby repair
tissue damage. If these cells are indeed
transported throughout the body through
the primo vascular system, including the
bone marrow, that would strongly indicate the primary function of the primo
vascular system to be transportation of
these cells.
The focus on the primo vascular system
in the brain is no accident. Dr. Soh hopes
to find evidence of the primo vascular system’s involvement in brain-related diseases such as Alzheimer’s and dementia. He
believes that if the role and relationship
of the primo vascular system and VESL
stem cells can be thoroughly understood,
the system can be manipulated to lend
a greater hand in healing such diseases.
“We believe that age-related diseases are
organ damage due to people becoming
older and living longer and longer. Those
diseases can best be dealt with by a tissue regenerating system,” explained Dr.
Soh. “This regeneration system may be
the primo vascular system, therefore we
believe that understanding this system is
very crucial now.”
Dr. Soh also hopes to discover the potential for cancer treatment in the primo
vascular system. There is preliminary
evidence that the primo vascular system
is more prevalent in and around tumors.
The possibility exists that it could serve as
a third avenue of cancer metastasis that
could be blocked off in order to slow or
stop the spread of cancer. Also, the primo
vascular system might be able to serve as a
drug delivery avenue. If the system could
be mapped out and completely understood, anti-cancer drugs could be inserted
into the precisely appropriate place in a
patient’s body so that they could be taken
downstream and into the cancerous area.
Curing Alzheimer’s and cancer are not
the highest hopes of Dr. Soh, however.
He also hopes to link the primo vascular
system to the meridians that underlie the
oriental medicine practice of acupunc-
ture. If there is a link, the exact effect
of acupuncture could be scientifically
observed and quantified, and one of the
biggest rifts between traditional oriental
medicine and modern western medicine
could be mended. This would further advance the understanding of the human
body and the potential repertoire of every
doctor in treating illness.
The first study of this primo vascular
system was actually conducted in the
1960s by Dr. Bonghan Kim, a North Korean scientist who published a few papers
on the idea of a primo vascular system.
Unfortunately he did not reveal the dyes
or methods he used to get his results, so
the research lay dormant for quite some
time. Dr. Kim claimed that microcells inside the primo vascular system conducted
cell therapy, although the term as he used
it had no equal in the scientific discourse
of the time. However, since then the idea
of stem cells and tissue regeneration has
been scientifically detailed, and matches up remarkably well with Dr. Kim’s
claims. If he had not been working in isolation in a regime hostile to international
cooperation this system might have been
thoroughly explored by now.
This reporter’s final reservations were
laid to rest after Dr. Soh explained the
work he was engaged in to spread word
of the primo vascular system and seek
out partners. The signature stance of the
pseudo-scientific quack is his desire to
present himself as an oppressed minority, indignant at his idea’s rejection by the
greater scientific community and raging
against the obtuse establishment. Dr. Soh
never did anything of the sort. Instead he
was actively seeking out means of gaining acceptance for his work through the
normal scholarly avenues. He was completely at ease with the task ahead of him
to slowly but steadily spread his laboratory’s work throughout the scientific community. “Seeing is believing,” he repeated
several times during the interview. So far,
the laboratory has published several peerreviewed papers in respected journals,
and more are on the way dealing with advancements in the staining and imaging
processes. In 2010, Dr. Soh organized a
symposium on the primo vascular system
which featured approximately 20 invited
speakers from around the world. The
International Symposium on Primo-Vascular System (www.isps2010.org) was
explicitly aimed at encouraging other laboratories to duplicate and verify Dr. Soh’s
laboratory’s results. Dr. Soh mentioned
that Dr. Achilefu of Washington University and Dr. Miller of the JG Brown
Cancer Center of the University of Louisville both attended. He was most excited
that as a result of the symposium, several
laboratory teams in the US have started
their own experiments to verify the work.
Dr. Soh anticipates wider acceptance of
the primo vascular system as the results
of his work are duplicated around the
world. He believes that after the first experimental results by US research groups
are published in the next few years, the
idea will catch on and more groups will
become involved in primo vascular system research. “Our idea is completely
new to many. No one has a preconceived
idea of this system, so they cannot accept
it after reading a paper or two,” he said,
bringing his physics training into the subsequent explanation. “It requires a critical mass before it can begin propagating
more rapidly.”
Dr. Soh’s laboratory is now continuing
its work of identifying and verifying the
primo vascular system in lower mammal
brains, and will continue to lay the foundation for wider study of this strange new
system in the human body. His work is
definitely something to watch in the next
few years, especially if even one of his
educated guesses comes true. And since
he has published studies already in PloS
ONE and Molecular Imaging and Biology, it will not be too difficult to keep up
with the research. Perhaps this work will
lead to a treatment for Alzheimer’s, a cure
for cancer, or a precise and manipulable
stem cell delivery system – even just one
of these goals reached would be enough
to define his work as a paradigm-changing breakthrough.
Matthew Weigand / info@koreaittimes.com
www.koreaittimes.com |
17
Special Feature | Cloud Computing
Cloud Computing | Special Feature
Fine-tune your Eyes
with
DigitalVision
Some things are hard to improve upon. The rub- “It uses elecber tire is one of those - it just works so well that tronically-conwhat are you going to do to make it better? Tables trolled lenses
are also pretty well-developed. You have a flat surthat are 25 times
face at arm height. Where do you go from there?
more precise.
Books are pretty great too. You have black inked
words on white paper, sometimes with pictures. And it lets patients look at
How can you go wrong?
Glasses might have been in the above category a images in a mirfew months ago, but not anymore. That’s because ror, which is a
Keith Thompson and Jose Garcia of DigitalVision way to do vision
have found a way to build a better pair of glasses measurement in a
that can give sharper vision via a more accurate much more accuvision measurement system the likes of which has rate, much more
never before been seen. “Its all digital,” explained
precise way.”
Keith Thompson, “It uses electronically-controlled lenses that are 25
times more precise. And
Several months from now, patients will look
at images in a mirror to test their eyesight,
it lets patients look at imwhich won’t require clunky dials and lenses
ages in a mirror, which is
of a phoropter.
a way to do vision measurement in a much more
accurate, much more
precise way.”
And its about time, really. Conventional glasses prescriptions are created by doing tests with
a phoropter, a clunky
instrument of dials and
lenses that has not really
changed for 100 years.
While patients can get
a rough approximation
of a new type of lens
18
| IT TIMES
August 16th - September 15th. 2011
that will help them see better, the resulting lenses
provide the best possible vision. But DigitalVision’s new invention, the VisionOptimizer, uses
computer algorithms and robotic actuators to
much more accurately assess a person’s vision.
The VisionOptimizer can measure the amount of
nearsightedness, farsightedness, and astigmatism
more precisely and other “higher order” errors not
measured by the phoropter. Also, the patient will
be in control of the measurements, adjusting their
own vision until they can see the most clearly possible using their own controls. The new piece of
equipment will also use real-world images to test
and simulate vision. For instance, if you are into
soccer, the equipment will show soccer scenes that
you can use to fine-tune your vision. “Anyone who
has had an eye examination will appreciate
the potential of DigitalVision’s technology,”
said Lee Herron, vice
president of commercialization for the Georgia Research Alliance.
“While the product is
still in the early stages,
the company is making
steady progress toward
bringing its system to
market.”
New manufacturing
processes
The good news doesn’t
stop there. The new,
more accurate data from this new test is
then transmitted to an optical laboratory,
which also has new tools at its disposal to
take advantage of the new measurements.
“There’s some new technology in the laboratory called free-form lens processing,”
explains Dr. Thompson. “It is all computer-controlled fabrication. So they can take
advantage of the precise measurements
that we make here.”
More accurate, the same size,
less cost compared to a phoroptor
A fully-automated system examination
system for an ophthalmologist’s office using present technology can cost approximately US$ 100,000. But the company expects the VisionOptimizer to actually cost
less than that. Also, the system is backed
up with a whole cloud-based information
storage system, so that no matter which
doctor you go to, you can always access
your vision test information and your eyesight history through the Internet. Using
that information, you can order different
products from different lens manufacturers without having to get new tests done.
“You will be able to see exactly how well
your prescription will improve your vision,” explained Dr. Jose Garcia. “We are
talking very, very small differences, but
still perceivable. Patients will be able to
see exactly how much better we can make
it - even at night, and during the day.”
This VisionOptimizer measures your eyesight by projecting images in a dark room.
Using a prototype of the company’s VisionOptimizer system, DigitalVision CTO Jose Garcia points to the location
of a 24-inch television
Why it All Began
“The main motivation was to understand the root cause of why glasses are
bad - why people don’t like their prescriptions, or when they get them why they
don’t see as well as they should,” said
Thompson. He explained that his company has been thoroughly examining the
entire glasses-creating process for the last
7 years in order to answer the question of
how defective glasses are made, and how
to fix the problems inherent in the almostancient process. The company is now at
the prototype stage with their VisionOptimizer device, and is getting ready to
build the next-generation system with the
help of Georgia Tech Research Institute’s
Electro Optical Systems Lab. GTRIEOSL conducts research in broad areas
involving electro-optical systems and also
provides engineering services to companies developing innovative products.The
doctors explained that there have been attempts to improve the 100-year-old phoropter system before. During the 1970s,
a system called the Humphrey Vision
Analyzer was introduced to measure vision more accurately than the phoropter,
and to provide a better patient experience.
Instead of viewing an eye chart through
a bulky lens dial, the system projected
images onto a mirror, and the patients
adjusted a set of knobs to improve image
quality. The Humphrey system, which is
no longer in production, used a unique
sliding lens system to evaluate smaller
incremental changes than the phoropter could measure. But while the device
made more accurate measurements, the
fabrication equipment needed to manufacture corrective lenses to match that accuracy has only become available within
the last ten years, Thompson added.
DigitalVision hopes to have its VisionOptimizer in clinical trials with patients next year.
Chun Go-eun / info@koreaittimes.com
www.koreaittimes.com |
19
Special Feature | Cloud Computing
Cloud Computing | Special Feature
Any Partner in an Innovation Storm, KT uCloud
Nation’s Leading Telecom Company Now on Cloud Computing
Era of smart working comes with KT’s uCloud service
When you live in an apartment complex,
there are a lot of services that are provided for you by the apartment management.
However, there are also customizations
that you do to your own apartment yourself, such as putting up new wallpaper,
installing better kitchen fixtures, or putting in a new bathtub. Also, if you feel
that the security of the apartment is not
adequate, you can install more locks, a
surveillance system, and buy a dog. KT’s
corporate cloud service, uCloud, is like
that apartment manager, and the corporations that will buy their services like the
tenants. And just as apartments are more
efficient uses of space, so also are cloud
services more efficient uses of computing
resources. KT is building a state-of-the-art
apartment complex for your data, with
the possibility of infinite expansion based
on the number of customers living in its
digital walls. With ever-increasing interest
in cloud services in the IT industry, firms
that utilize massive amounts of data such
as communications, IT service, and finance IT are looking to incorporate this
new technology into their ventures.
Cloud services allow diverse and flex-
20
| IT TIMES
ible computing services based on the
Internet, without the clients worrying
about internal networking, much like
how clouds are just there. By being able to
use a single server for multiple clients performing diverse functions, cloud services
can raise efficiency by over 70 percent and
also provide faster and powerful data processing. KT’s uCloud is many things - it is
personal storage for its Internet and cable
TV customers, it is corporate storage of
essential business processes and data, and
it is a unique workspace for collaborative teams. And businesses only have to
pay 30 percent of the cost of Google and
Amazon cloud service offerings.
KT-Softbank joint plans for cloud
computing
KT is one of the companies that are
most aggressively looking to distribute
this service in the domestic market. Recently a partnership with Softbank - Japan’s leading data center corporation
- showed a real determination for aggressive expansion into the industry.
Lee Seok-chae, CEO of KT, was under
the pressure of his own promises to bring
August 16th - September 15th. 2011
next generation data IT services to the
country, as well as significantly lower mobile service prices. His promises included
a new data center, 4G mobile technology,
and completely innovative technology.
His efforts were rewarded handsomely
when the CEO of Softbank, Sohn Jeonghee, contacted him last November.
The multi-billion-won talk was over in
just a week without much hassle or argument. Although many were puzzled
about why a giant such as Softbank required the partnership of KT, Mr. Sohn’s
answer was that any partner willing to
share an innovative solution at affordable
prices is taken into consideration.
The two corporations will establish a
joint venture company (Currently known
as KTSB Data Services), with KT holding 51 percent of the shares and Softbank
holding the other 49 percent. A 75 billion
won joint data center with fiber optic cables running between Japan and Korea
is being planned to be built in October
near Busan. Currently the center will consume around 6000kW of power (roughly
10,000 servers) which is being planned to
increase to 20,000kW by next year.
Following the earthquake last March,
Japanese firms have been under power
usage restrictions, and demand for an operations center in disaster-free zones are
increasing rapidly. This joint venture is
being seen as an innovative answer to the
problem.
The new data center has enough capability to be able to supply data services to
over 1.5 billion people in a 2,000 km radius as a true Asian hub for cloud services.
CEO Lee Seok-chae has announced that
“I am truly happy for this Korean-Japan
partnership and an opportunity to be of
service to Japanese corporations suffering from power shortage. I believe this
will help in establishing better relations
between the two countries.”
“This project will break the convention-
al image that IT projects are for domestic purposes only,” he
continued. “This will be the first step in global expansion, and
we will advance Korea into the world hub of global data.” The
new data center will supply cloud computing to both Korea and
Japan, and there are hopes that it will be the Asian data service
defense base against conglomerates such as Amazon or Google.
KT pushes domestic plans with CDC
International deals were not all that KT was up to lately. Last
April, KT established a Cloud HQ under CEO Lee Seok-chae,
and released a cloud service based on auto backups for both the
corporate and private markets.
Since March this year, KT is also getting ready to release their
corporate public cloud services uCloud CS and uCloud CDN,
along with other services SS, DS, and VDI, aggressively searching for entry into the cloud market.
Established last year in 2010, the Cheonan Cloud Data Center
(CDC) was originally planned for low orbit satellite projects in
1998, but the project was abandoned before the center was built,
and KT was able to finish building the center, saving billions of
won in the process. The land around the CDC is also owned by
KT in preparation for future expansion.
Following this brilliant move, KT was able to increase server
concentration 50 times, and increase their power efficacy by 100
percent. High-efficiency came without the cost of the environment as well, for carbon emissions were lowered by 90 percent.
KT’s new center is truly at a global standard, and it went through
consultation and review of several domestic and foreign cloud
corporations.
KT’s plan does not end there, with over 200 billion won invested in expanding various cloud infrastructure and installing a
cloud-exclusive floor in the original IDC in Mok-dong. Following explosive growth in data usage, KT sees this year as the year
of full-scale cloud servicing and is looking for profit in the long
run. The current 35 billion won market is expected to grow to
700 billion by 2015.
Personal Cloud, uCloud service
KT provides the N-screen service, which is more focused on
backing up the data of individual users rather than corporations.
Customers can backup as much as 50 gigabytes of information
which they can then access from anywhere, be it from a smart
phone, tablet, PC, or even an Olleh TV connection.
They also have uCloud VDI, aimed at corporate employees. If
an employee has to work outside of the office, you can log into
the VDI service, which provides everything that an employee
needs to work at the equivalent of his desktop in the office. The
service provides both the computing power and the operating
system, so no matter where the employee is, they still have access to the corporate computing resources in exactly the same
manner as at their desk.
Finally, for corporate workgroups there is the uCloud Office,
which enables collaboration so that teams can have a shared
workspace in which to build a complex project. uCloud Office
Cheonan Cloud Data Center (CDC) expands its size with the growing demand
of cloud computing services.
KT N-Screen service enables users to upload as much as 50 gigabytes
of information which they can then access from anywhere, be it from a smart
phone, tablet, PC, or even an Olleh TV connection
also comes with guest IDs, so that clients can log into the shared
workspace as well and see the completed efforts of the team.
This eliminates the problems associated with sending large,
complex files to team members and clients as well, speeding up
the collaborative efforts of a team so that more deadlines can be
reached.
Initial cloud success for KT
KT’s current cloud service, uCloud, has gained over 1 million
subscriptions in just a year since its release in 2010, both corporate and private users. The only competing cloud service in
the domestic market is the NHN Ndrive which was released in
2009. With 15 petabytes of data in 5.5 billion files stored in its
servers, uCloud is arguably the biggest cloud service yet.
As an example of how big 15 petabytes are, it would take 2,500
years to view all of its contents in movie format, and if printed
on paper, the data would stack from the earth to the sun 5 times
over.
The uCloud service is growing at 40 terabytes per day, which is
lower than Internet portal-based cloud services but growth and
real usage is being analyzed as being larger.
With the release of the iPad 2, uCloud service increased its
data storage for clients from 20GB to 50GB, which increased
subscriptions 500 percent.
Chun Go-eun / info@koreaittimes.com
www.koreaittimes.com |
21
Special Feature | Cloud Computing
Cloud Computing | Special Feature
Quality Tech Service
and its Digital Water from a Community Well
A Special Visit to the World’s Second Largest Data Center
and organizations, because data centers scale extremely well.
It used to be that back in the day each company had their own
IT departments, and each IT department had everything necessary to run the computing resources for that company - servers,
technicians, backup generators - the whole lot. Each company
spent a significant percentage of their budgets on this department, for better or worse. While in many cases this is still true,
QTS offers a better way. They advocate for companies to share
in a digital ecosystem, to outsource their computing needs to
one huge data center in order to save money and time. QTS argues that the best data center service imaginable is only possible
at extremely large sizes. This is possible due to recent advances
in data center technologies.
Share and Share Alike
QTS Metro Data Center Atlanta
Brian Johnston, CTO of Quality Tech Service, says, “It takes enormous amount
to cool all these computers doing all of their work really fast. That is what we are
best at. Better we get at this (cooling), it is more efficient for our clients.”
Some things are better done collectively - these are often public
utilities. Creating a road network that stretches across the land
so that anybody can get anywhere is not a project that benefits
from several corporations vying for customers - just imagine if
two highways went to the same location, charged tolls, and you
had to get out and walk to get to your grandmother’s house because it didn’t make business sense to route a road to her town.
Water and electricity are similar services. Everybody needs to be
able to use the water collectively so that the entire community
can benefit equally. Well, Quality Technology Services (QTS)
argues that data centers are the same way. The highest quality
digital services can only be provided to large groups of people
22
| IT TIMES
August 16th - September 15th. 2011
“Businesses use only 20 percent of their computing capacity
on a busy day,” explains Brian Johston, CTO of QTS. “But they
are still paying for the 80 percent of the computing resources
that they are not using. And businesses aren’t sharing their resources. They have so much capacity but they aren’t using it.”
Most businesses aren’t equipped or prepared to share their computing resources, but QTS is. Their centralized data center can
provide only the computing power that a company needs in order to perform its business, and is prepared to only charge them
for the amount that they used. Much like an electric company,
the Atlanta site of QTS is standing by to provide enough power
to feed tens of thousands of businesses a day, and charges each
one for the amount they use. It is a much more efficient use of
resources.
Companies enjoy the backing of an almost infinite supply
of computing resources and expertise. Whether they are small
companies who just need a place to stick a few databases and
a web site, or large organizations that are completely dependent on their business processes being available 24/7/365, QTS is
there for them. The company compares their different computing offerings to a food court. One lone restaurant cannot hope
to satisfy large groups of people 100 percent of the time, but
a food court with its myriad of selections can probably satisfy
everybody somehow. In the same way, QTS can offer the expertise necessary to take care of every single type of computing,
because they have experience in that field. In previous decades,
if one company depended on the expertise of one or two key
technology people, and those people left the company, the company was out of luck. But with QTS offering its expertise as a
commodity to any company, that unfortunate event no longer has to occur.
Economy of Scale
There are also advantages to being huge
that QTS can use. The QTS Atlanta Metro Data Center, for instance, is housed
in a 1 million square foot facility that
used to be product storage for the Sears
catalog company. It takes surprisingly little staff to care for servers in that much
area. Also in one concentrated space, the
pumps, chillers, power supply, and other
necessary data systems cost less in total
than an equal number of small facilities
would cost, scattered around the countryside. Unless your company is Google or
Amazon.com, you will not be able to take
advantage of these cost savings with your
own facilities. But you can rent as much
or as little of QTS’s site as you desire.
Regulation Satisfaction
You can benefit from the experience that
comes from hosting the data of hundreds
of companies. One of the rising costs of
computing is complying with regulations
about data - the data of customers, of
patients, of government contracts. It can
be a hassle for a new company to break
into a heavily regulated computing sector
entirely on their own. However, working with QTS, the company can be rest
assured that QTS can handle all of the
many regulation requirements. “When
healthcare companies see how well we
support the companies they interact
with,” said one QTS official, “they begin
to have interest in our data centers too.
When they review services that our audit
and control group offers to support their
growing compliance needs, that interest
perks up even more.” If your industry has
heavy regulation requirements, working
with an outside computing vendor such
as QTS can be the edge you need to be
successful in your first few years.
Green Computing
Last but not least, offering huge computing centers such as the one in Atlanta is
actually better for the environment. With
a large facility and the time and money to
devote to the task, QTS Atlanta has done
The QTS Atlanta Metro Data Center, the second largest data center in the world, is 990,000 square feet in total
enclosed space. The site is currently in the third phase of a multi-year expansion that will more than double its
original 200,000 square feet of raised floor space.
QTS collects rainwater to use it as their cooling power. “I’m fortunate to have an amazing group of people
beside me here at QTS, who are as excited about energy efficiency and just as willing to think outside the box
as I am,” said Sukrit Sehgal, 2011 EDF Climate Corps Fellow at QTS.
a lot of work to reduce their energy consumption. For instance, they use T8 tubelights, which are the most efficient type of
lighting to use. Office space in the facility
consumes only 1 percent of the total energy used by them. The company has hired
independent energy consultants in order
to get more perspectives on their energy
usage, but these consultants have often
been surprised that many if not all best
practices are already in place. Efficiency
is most definitely the name of the game
with QTS. They take it seriously.
Chun Go-eun / info@koreaittimes.com
www.koreaittimes.com |
23
Research
Research
cause the human security personnel to
stop treating the system seriously. It is
like the story of the boy who cried wolf
too many times, except that in this case
the boy would be a distributed system of
thousands of cameras and RFID sensors.
But boys and computers can be equally
dismissed as irrelevant by annoyed adults.
Also, a system which gives false negatives
- fails to detect an actual security threat is worse than useless because it would let
down the people who are depending on it
to identify potential security threats.
Professor Umakishore Ramachandran
at the Georgia Tech College of Computing
and the director of the Star Center
Making Large Sensor Networks Work
as Real-time Threat Assessment
What’s Georgia Tech College of Computing Research Team up to?
In this modern age of digital this and
distributed that, the average man on the
street is up to his ears in information, so
much so that its hard for him to know
how to filter the information to find what
is most useful to him. Its even worse for
powerful corporations or institutions
which have the resources to actively seek
out even more information. Take for instance the UK’s insistence on putting surveillance cameras everywhere. As of early
2011, there were estimated to be approximately 1.85 million of the digital eyes
watching the country’s roads, sidewalks,
and alleys. In the face of that much digital information the question becomes how can you even begin to process it all?
The ability to process huge amounts of
surveillance data in real-time is an important question to answer. Currently,
most surveillance systems are designed to
simply keep a record of what is going on
so that people can go back later and see
what happened after the fact. But Professor Umakishore Ramachandran at the
24
| IT TIMES
Georgia Tech College of Computing and
the director of the Star Center thinks that
these surveillance resources can be better
utilized to create what he calls situational
awareness. His idea is to use technology
to be able to identify threats and problems
in real-time to create safer and more secure areas. He used the simple example
of the Atlanta airport, saying that there
are over 500 wired cameras currently installed there, and that the administration
has plans to install thousands more. “All
of these cameras come to a monitoring
room, and there’s a human sitting at a
bank of 20 monitors,” Professor Ramachandran says, “and he or she is using
a joystick to move around and see what
is happening. It doesn’t scale well.” He
says that a technological solution is the
best way to go in order to deal with this
problem of too much data.
Digital Situation Awareness
He calls it situation awareness. His
idea is to combine a number of different
August 16th - September 15th. 2011
technological tools in order to be able to
correctly identify potential security risks.
There are a variety of technologies available which can be applied to identifying
threatening situations, but each one of
them has weaknesses. He mentioned
computer vision as one possibility, although he was quick to say that computer
vision algorithms do not work great under
all conditions. He also suggested monitoring the movements of authorized personnel in order to detect unusual movements,
because many security violations are actually committed by employees. But most
importantly, he emphasized combining
several different sensory styles to work together in order to identify security threats
in real-time, because only by looking at
each situation through a variety of modalities does a system have a good chance
of doing that.
There are a number of ways such a system could go wrong. If a system is too
touchy, identifying too many potential
security problems, false positives, can
Science fiction or reality?
Professor Ramachandran gave some
simple examples to illustrate how such
a situational awareness system would
work. “Lets say that everybody has a
boarding pass. So on the boarding pass,
suppose I put an RFID tag. One of the
common types of security violations that
passengers do in an airport is that somebody checks in some baggage but does
not board the flight. If you check in baggage but do not board the flight, that is a
security violation. The simple solution is
that you put the same RFID tag on the
boarding pass and on the bags that you
check in. And now you’ve checked in
your bags, and then you go to a bar and
have a drink, and for some reason you
forget your departure time. In that case
the security personnel can know that bags
have been checked in but their owner has
not boarded the plane. Further, if there is
an RFID network in the airport, the security personnel can find out where the
RFID-tagged boarding pass is located in
the airport, and they can use cameras to
look at the location. And somebody can
go and catch that guy.” That is not just a
theoretical example, that is the illustrative
example that Professor Ramachandran
set up in his laboratory.
Other security threats that can be detected with a technological sensor network
would be loud noises, or sudden shifts in
movement, or people in unauthorized areas. Anything that is anomalous is something that can easily be detected through
a sensor network.
Another use for a situation awareness
network would be in a flash flood, such
as what happened last month in Seoul, or
the flooding in New Orleans during hurricane Katrina. If the quickly-rising flood
waters could have been detected immediately, then steps could have been taken to
adjust drainage areas and turn on pumps
in order to avoid the rising water. Such a
system could have saved lives.
Here and there and everywhere
Having huge networks of cameras,
RFID networks, water and motion sensors, and everything else that can be tied
together to create situation awareness
network can prevent disasters and save
lives, Professor Ramachandran said. But
of course, there are also costs in making
such networks. The professor suggested
that cities or companies that stand to
benefit from such networks can put them
together. The individual sensor nodes
are not that expensive, but the hard part
is making it all work together in a large
scale. That is what Professor Ramachandran’s research focuses on, turning largescale sensor networks into real-time
threat-assessment machines.
Chun Go-eun / info@koreaittimes.com
Cameras and people movement in an airport.
www.koreaittimes.com |
25
Cover Story
Cover Story
Dr. Paik Nam-sun's
Revolutionary Medical Procedures
Meet One of the World’s Top 100 Health Professionals
Dr. Paik explains his revolutionary medical procedures
As the director of the women’s cancer
center at Ewha Womans University, a
global standard hospital certified as an international medical institution, Dr. Paik
returned from Mongolia last week where
he was invited by the first lady to share
Korea’s advanced medical technologies
with Mongolia National Cancer Center.
He operated two cases of breast cancers
at NCCM and three TVs(MNB, UBS and
i-TV) in Ulaanbaatar interviewd him.
There he signed MOU with HOPE,
Mongolia National Cancer Foundation
and Mongolia National Cancer Center
for further collaboration in terms of education and new technic for cancer in the
future.
Recently, he was listed among the Top
100 Health Professionals by the International Biographical Centre of Cambridge,
England, one of the three largest publishers of biographical dictionaries. Director
Left shows the past way of surgery for breast cancer and right shows the Oncoplastic Surgery for breast cancer
that does not make any scars
26
| IT TIMES
August 16th - September 15th. 2011
Paik has also drawn attention from the
media with his 10 commandments for
cancer prevention: have three to six cloves
of garlic every day, exercise on a regular
basis, eat more whole grains, eat whole
grains, fish, vegetables, and fruits, develop
your own method to relieve stress based
on a positive mindset, enjoy singing and
travel, have one or two glasses of wine per
day, reduce coffee to two cups a day and
have more teas instead, have lots of selenium, and choose your spouse carefully.
Dr. Paik was the first Korean surgeon
who performed breast conserving surgery
for breast cancer in 1986 and he started
oncoplastic surgery for breast cancer, and
has served positions like the chairman of
Korean Breast Cancer Society and Asian
Breast Cancer Society, and vice president
of the Korean Cancer Association. The
Korea IT Times sat with Director Paik
Nam-sun, a globally-recognized authority
on breast cancer treatments and a surgeon
who schedules an operation within seven
days after a patient is diagnosed with
breast cancer, to talk about his philosophy
and the role of Ewha Womans University
Cancer Center for Women (EUCCW).
Health and passion - ingredients
for leadership
EUCCW allows patients to have an
operation within 7 days after diagnosis
as the institution boasts a number of specialists on ultrasonography, biopsy, breast
specific gamma camera, CT, MRI, PETCT etc. Decorated for women patients,
the interior of the hospital looks almost as
cozy as that of a hotel. Among dozens of
cancer centers in Seoul, Ewha Womans
University Mokdong Hospital is the only
one with women’s cancer center, which
explains so many patients waiting for operation here.
Dr. Paik, who carries out seven to eight
operations per day, believes it is his inherent health that helps him go through
the demanding schedule. “I love sports
so much that I was a football player at
Iri high school and Seoul National University and a boxer in high school. And I
used to running 100m in 12 seconds and
even won a prize at the SNU marathon,”
he says.
His athleticism comes from the fact that
he is originally from the countryside, Dr.
Paik explains, before making a joke that
he, a tennis player who won the first prize
when he served as a medical officer and
even at Korea Institute of Radiological
and Medical Sciences, might be even a
better athlete than the character played by
Dustin Hoffman in The Graduate.
In his lectures on health and caner, Dr.
Paik often says that “If you lose money
and fame, it means you lose a little; but
if you lose health, you are losing everything.” He also emphasizes how important it is to be proud of one’s age as it
means old man has more experience and
knowledge. “If you are getting older, that
means you are getting wiser. As long as
you have passion and health, it could be
definitely an advantage over young people. So, instead of feeling less confident,
you should maintain positive mindset and
lead a healthy life even as you get old,” he
explains.
Indeed, Dr. Paik is second to none when
it comes to positive mindset as his blog title says: your positive thinking leads you
to the new world. This world-renowned
cancer specialist is also well-known
among the medical community as a surgeon with a passion for singing. Believing
that everything depends on your mind,
he claims there is nothing like singing to
make your life happier for him. In fact,
singing is his own way to relieve the immense stress and tension that comes from
performing highly risky operations. Dr.
Paik’s singing skills, which have been developed over a long period, met with great
applause when he sang jazz in front of
the audience after a seminar held abroad.
Actually he had 5 times concerts with famous professional jazz singers,including
German famous jazz group,Saltacello.
The next important thing, according to
, Dr. Paik talks about his breast cancer procedures that is not only removing the cancer but also including
plastic surgery on Mongol TV Show.
Dr. Paik sings with Yun Hee-jung, a famous Korean Jazz singer at the Kepco Art Center.
Dr. Paik sings on the Jazz stage at the Jeong Dong Theater.
him, is the food we eat every day. “Carbohydrates, protein, and fat are essential
nutrients for all people,” Dr. Paik explains. “However, when you get older,
you should reduce fat calories, including
meat, to 20 percent or lessof total calories.” He added that the key to a healthy
life lies in how and what you eat.
As a surgeon, he studied food for research on the cause and restraint of cancer at Japan’s National Cancer Center
in Tokyo from 1985 to 1986, which, in
hindsight, was a very good decision because food is one of the biggest concerns
for cancer patients. He says, “Food was
part of cancer research too. Eating food
is often the hardest challenge for cancer
patients after they underwent cancer surgery, so I naturally became interested in
food. And antioxidants and vitamins are
some of the most important nutrients we
should get from food,” adding that he
has been also taking health supplements
including antioxidant vitamins, multivitamins, and calcium for over 30 years.
“Today’s major causes of death include
cancer, stroke, heart disease and suicide
in order, Antioxidant vitamins delay the
www.koreaittimes.com |
27
Cover Story
Cover Story
effects of aging. Vitamins A, C, and E inhibit free radicals, and vegetable fiber and
antioxidant vitamins are two anti-cancer
substances recognized by the U.S.” He
continued, “I recommend Korean food
even for cancer patients, as the traditional
Korean diet contains both of those nutrients. You might have already heard that
Bibimbap was noted as one of the five
healthiest foods in the world, and Namul
and other seasonal vegetables in it are really good for health.” Although he enjoys
a wide variety of food, Dr. Paik avoids anything salty or hard because they can be
even more harmful for the stomach than
spicy or hot foods. Also, he makes sure to
eat fruits and vegetables every day. Studies have found that a daily intake of 29g
of fiber, which is rich in fruits and vegetables, can prevent colon cancer.
“Carpe diem”- today is the best
day of your life
Life is a chain of moments, and that is
why we need to focus on each present
moment. “Carpe diem” is a well-known
phrase from the film Dead Poets Society
that Dr. Paik keeps in mind every day.
Dr. Paik was interested in cancer from
early on and chose to major in cancer.
His dedication to the present led to many
records in the medical field that he owns
today, including the first breast conserving surgery in Korea in1986. As a believer
in the importance of globalization, he
also advises that people should visit and
see many developed countries, whether it
is for study or business, since he believes
that frequent visits to foreign countries
eventually led him to develop several cosmetic surgery for breast cancer. It was in
1986 when he watched the surgical procedure at the Italian national cancer center
and he tried new surgical technic by
himself in Korea. Although many of his
seniors opposed his attempt at that time,
the breast conserving surgerynow has become very common all over the world. Dr.
Paik is also well known for stomach cancer operations on his own wife, a unique
case rarely found anywhere in the world.
After thankfully discovering the cancer in
the early stage by endoscopy, he recommended two surgeons to his wife: one was
28
| IT TIMES
Ewha Womans University Medical Center Achieved the
Joint Commission International Quality Approval
Dr. Paik introduces his books that provide information about cancer prevention and treatment
his teacher,prof Kim, a renowned gastric
cancer surgeon who also conferred the
doctorate degree to Dr. Paik, and the other, Dr. Paik himself. His wife chosed him
without hesitation. Luckily the operation
was successful, it was a brave decision as
doctors normally avoid operating on family members or relatives,it already passed
11years.
Oncoplastic Surgery for breast
cancer
In the past, in case of even small cancer
found on the breast organ should be removed completely. After wondering why
he has to incise the whole breast when the
women will obviously suffer from missing
one breast, Dr. Paik decided to change
the surgical procedure. Indeed, as the top
authority on breast cancer, recently he
invented new technical surgery and now
performs oncoplastic surgery for breast
cancer that not only removes the cancer
but also includes plastic surgery.
Glocal management strategy
EUCCW’s efforts for globalization have
August 16th - September 15th. 2011
been spurred by Dr. Paik who had served
as director at two hospitals,Korea Cancer
Center Hospital and also Konkuk University Medical Center in Seoul with cancer
professional with over 30 years’ experience. For the institution’s glocal (global
and local) management strategy, he came
up with two catchphrases: Patient Friendly Medical Utopia; and “Patient Friendly,
C-SMART “
The core strategy for glocal management was named 4C-SMART: Creative,
Confidence, Convenience, and Comfort.
Based on creative ideas and the patient’s
confidence in the staff, EUCCW aims
to provide comfort and convenience for
those who visit the hospital. Meanwhile,
SMART denotes the strategy based on:
science and speed (S); management and
medical tours (M); alumni alliance and
alternatives (A); research and revival (R);
and trust and technology (T), the factors
that are particularly crucial in attracting
foreign patients. Dr. Paik has recently
visited many countries including those in
South East Asia to introduce EUCCW
and his new technic for breast cancer sur-
gery and its 4C-SMART plans, and now
the challenge is to bring these ideas to life.
Internationally certified hospital
with cutting edge equipment
After having Dr. Paik as director, EUCCW announced an expansion of the investment in service improvement. As part
of the efforts, the institution has a plan
significantly cut down the radiation treatment period from two months to around
once(20-40min) or 4-weeks in order to
reduce the time, cost, and psychological
pressure of the patients, by employing Intra-Operative Radiation therapy (IORT)
and Rapid Arc, state-of-the-art radiation
treatment equipment, both of which will
begin the operation within this year. The
hospital has applied for a license to use
these cutting-edge new machineries that
are expected to make huge contribution
to improving the image and brand value
of EUCCW as well.
Meanwhile, EUCCW received an international certification in early July this
year, while thanks to the Mongol first
lady’s invitation Dr. Paik had an interview on cancer in Ulaanbaatar,Mongolia
gave a lecture and he performed 2 cases
of breast cancer operation at the National
Cancer Center Ulaanbaatar,Mongolia.
In addition, the institution is planning to
exchange the students and medical staff
and nurses attract foreign patients by activating the strategic alliances with international university hospitals in the U.S,
Japan, Hungary, China, and Mongolia.
Dr. Paik in Surgery
Dr. Paik Provides Medical Services for Mongol Communities
The great doctor
A normal doctor treats illness. A good
doctor treats a patients’ mind and body.
And a great doctor even treats the management of the hospital and social condition, as Dr. Paik has played a vital role
in turning the two hospitals - the Korea
Institute of Radiological and Medical
Sciences and Konkuk University Medical
Center - that used to suffer deficits into
institutions with high profits. Also, Dr.
Paik believes that the effects of treatment
depend on patients’ confidence in their
doctor. So far, about 170 cancer patients
have gone through successful operations
by him, and the survival rate after cancer
treatment has increased more than five
years, which is an outstanding achievement. One could only see a great doctor
in the man who is also planning to hold
a party in these coming November for 10
year cancer-free survivor after he operated.
Yeon Choul-woong / info@koreaittimes.com
www.koreaittimes.com |
29
Health
Health
Dr. Choi Gives Another
Breakthrough for Steve Jobs’ Cancer
The oriental medical Doctor Mr. Choi Won-cheol who treats advanced cancer defines: The Solution for Advanced Cancer is Shift Down.
saying “Advanced cancer usually cannot
be cured with any treatment.” But there
is one person who disagrees, and he treats
and cures the advanced cancer. He is Dr.
Choi Won-Cheol, Professor of M. U Integrative Cancer Center of Kyung Hee University Hospital at Gangdong. Media Research Poll of 2010 introduces Dr. Choi as
the third respectable and the top medical
doctor alive in Korean history. This survey
was conducted with 1,500 professionals
from 50 sectors.
The birth of NEXIA
Dr. Choi Won-Cheol, Professor of M. U Integrative
Cancer Center of Kyung Hee University Hospital
at Gangdong
We are living in the modern world where
everything is going through the most dramatic changes since the birth of the human race. And these radical changes in
the world bring a number of the benefits
of civilization and enhance our quality of
life. But there is a downside: cancer, which
has been ranked as the No.1 cause of death
for the past 40 years since the 1970s. The
possibility of falling victim to it in the past
40-year period is 1,000 times higher than
that of a million years ago, which means,
every year, almost 20 million people’s lives
perish due to this disease.
It is highly likely that the early detection of the first cancer stage leads to a full
complete recovery. Yet, the terminal cancer patients can survive for only up to 6
months at best, and many medical experts
emphasize that the treatment for those
who suffer from the advanced cancer stage
should focus on slowing down its development, and not destroying it. Also Nation
Cancer Institute in U.S. (NCI) advises,
30
| IT TIMES
Dr. Choi is the creator of NEXIA a
westernized medicine from LEESUNGHWAN Allergen-removed Rhus Verniciflua
Stokes Extract that has been long used as
the oriental cancer treatment. His NEXIA
is a new medicine that locates extravagated blood based on each one drop of urination and blood, and then it cures cancer.
NEXIA uses a rather simple method to
determine the cancer patient; the oriental
medical theory states “long-extravagated
blood develops into cancer,” once being
familiarized with certain cancer-induced
extravagated blood, it is easy to tell the difference between the blood from a healthy
person and the one from the patient. Professor Choi since 1996 has closely studied
the blood from the terminal cancer patient
and found the specific extravagated blood.
And his NEXIA project, the treatment for
blood extravagation, began.
Until recent years, the cancer treatment
has continued to zero in on destroying
cancerous cells, using highly toxic chemicals. However, a human body decides to
adapt to these elements as part of defense
mechanism if such treatment fails more
than once. Eventually, it becomes less effective, which means the termination of
August 16th - September 15th. 2011
life for any unfortunate patient.
He explains “Recent conventional cancer treatment penetrates into target cells
and applies highly toxic elements which
are supposed to destroy them. But NEXIA treatment uses a newly developed ‘varnish tree’ extract for the terminal cancer
patient; it is capsule type. And NEXIA
stops the cancer cell from spreading
through its self-generated blood veins by
dissolving an outer layer that encasing the
cell. He continued “Allergen Removed
Rhus Vernififlua Stokes Extract has two
important elements: fustin and fisetin. But
it has only tiny 0.1 percent that should be
extended more than 100 times to put into
effective use. Now, oriental doctors legally
take advantage of this varnish treatment
while western medical doctors cannot.”
NEXIA provides a high level of Rhus
Vernififlua Stokes extract that surrounds
the cancer cell and suppress its growth
and never acts on any normal cells. Donguibogam: Principles and Practices of
Eastern medicine tells “Certain types of
cancer co-habit with its host.” Following
the principle, Prof. Choi defines that there
are four different types of cancer; the patient can survive only if cancer stays Uji
cancer(Stable). Some cancer should be
gradually taken out which he calls SeoChuk cancer(Partial Remission). Others
should be monitored to grow slowly,
which he calls SeoJung cancer(Partial
Growth). And some have all the aforementioned characteristics and are dubbed
BokHap cancer(Partial Growth-stableremission). And he says that any careless
treatment that kills all those types of cancer at one time might turn into something
more dangerous than the disease itself
as it may end up rather killing a patient.
Disassembling or destroying it is not always the right solution.
Steps towards NEXIA’s global
recognition
M.U Integrative Cancer Center of
Kyung Hee University Hospital at Gangdong has the professors who are specialized in each different cancer department
for such as lung, stomach, breast, pancreas and etc. Prof. Choi is looking into lung
and Pancreas cancer.
We are experiencing dramatic changes almost
everyday in the modern world where we live
Dr. Choi checks his patient
His patient was the stage 4 cancer patient who already went through and failed
a western treatment option that lasted 3-6
months. KBS back in 1997 probed and
aired the open treatment procedure regarding his 13 terminal cancer patients,
but only the first episode was put out,
not the second and third one, owing to
an anti-protest and annoying phone calls
from the group related to western medical
doctors. The rest episodes saw the light of
day through YTN. Two months later, on
SBS’s tv program ‘Gu Guk-I Algo Sipda
‘found that 88.2 percent of successful rate
turned out from the investigation on his
open treatment procedure for 13 patients,
which officially proved what the 3 episodes claimed.
But it did not stop there, in 2006, some
insisted that NEXIA should be approved
by any international authority if NEXIA
is what it says it is; there has not been a
single person here in South Korea who
has introduced any new successful cancer treatment so far. Mr. Choi kept on; he
presented 8 theses to several well-known
magazines including overseas SCI on
NEXIA’s effectiveness, plus 104 more
works in Korea. Also he introduced the
cases of Complete Remission for the
failed stage-four cancer patients to an
official journal of European Society for
www.koreaittimes.com |
31
Examples of NEXIA’s procedures
Health
The NEXIA Eco-harmony Cancer Treatment Center
Medical Oncology (ESMO) ‘Annals of
Oncology’ for his one more step towards
NEXIA’s recognition.
10 years of survival rate means a complete recovery for any terminal cancer
patient. The medical society regards it
as a simple lump for the terminal patient
who outlives a 5-year period with cancer
cells. Prof. Choi has cured all 80 terminal
cancer patients who gave up all of their
treatment options. Among them, 59 people still live a healthy life.
He says “The western medical treatment
centering on U.S. does not understand the
difference between the Amazon natives
who are eating a plant root and the oriental doctor treating a patient. Maybe, this
is why NEXIA with its proven record of
prolonging the lives of the terminal cancer patients still struggles to get what it
deserves as the sole treatment for the advanced cancer. Last year, NCI from U.S.
suggested that they were intent to study in
co-operation with us and was willing to
help us with animal testing for NEXIA.
But just around the corner is a clinical trial, and we only appreciated their recognition. I think the only thing we need to do
is getting an approval from FDA in U.S.”
NEXIA has been patented internationally (PCT), and its original technology belongs to Prof. Choi. To be certified as one
of the international treatment options,
it is now conducting the second phase
clinical study with the cancer patients at
8 different university organizations based
on revised qualifications; the result is due
around the end of this year. The third
phase trial is necessary in general afterwards, but passing the second phase one
gives permission for the market, and it is
not long before we can see NEXIA at any
nearby pharmacy.
Shift Down - Let’s go back to nature
The ecosystem in which we live allows us
32
| IT TIMES
to utilize the things that have been proved
throughout our long human history; we
eat rice, we drink water and we take medicine, these are something that the human
race for a long time has accepted and that
certainly would not do any harm to us.
Yet, the modernization age has switched
the gear too quickly from one to five and
hit the road at the speed that is uncontrollable. And the society running at the gear
level ‘5’ is embracing, whether like it or
not, the unprecedented civilization that is
producing such as too much information
that we digest in a short time, artificial
instant food that we enjoy and the other
new goods that we take for granted.
What does this accelerating mutation
at a fast pace mean to us? Our brain gets
more pleasure out of the overwhelmingly
increasing amount of information while
we are capable of finishing a meal and
commuting a long distance a lot faster
than the past, leaving a big question mark
for our human body. The British Royal
family or the people who renounced the
world are mostly living a cancer-free life.
But many of those who, rich or poor, are
living in this complicated modern world
are more likely to suffer from the disease.
He answered “our body cells lost its
control and still cannot adapt to those
dramatic changes that have been brought
about along with the various benefits
from the civilization. A link between the
ecosystem and the human race has been
breached as we start using the chemicals
for our food; we ends up absorbing these
carcinogens and toxic materials, which
weakens the immune system and, combined with daily stresses, facilitate mutation for normal cells, as a result of adverse
effects. And after all, we need to go back
to the Mother Nature to protect ourselves
from the disease. Our body is supposed to
fix itself naturally, and we often need to
think about JangSu Chon where people
August 16th - September 15th. 2011
IT Times, in association with of College of Oriental
Medicine, Kyung Hee University, will run a 12 month
series of articles on “the mass interest that Korean
medicine is generatiog around the world.”
The name of the hospital is the NEXIA Eco-harmony
Cancer Treatment Center. The professor emphasizes
the pure environment at this center as a method for
cancer treatment by giving the analogy of pregnant
women. Pregnant women are more protected, in the
water and food they consume, in the environment
where they live, and in the drugs that they can take.
In the same way, cancer patients can be protected at
the Center, so they can live a more pure lifestyle in that
same vein.
live long and healthily without the modern medical support.”
“So the same goes for the treatment, it
usually takes a long time to heal a small
wound, and even the advanced cancer
cells that are spreading to the other organs will not just go away with surgical
resection It is sometimes really deplorable
to see many failed patients who tried everything from surgery to various treatment
options. They should have heard about
NEXIA earlier, I do feel sorry for them,
but that is why the success of NEXIA
makes those patients clever. NEXIA’s natural treatment is focusing on going back
to the Mother Nature to slow down the
growth of the disease, also NEXIA takes
care of any subsequent pains for the patient. Ailing Mr. Steve Jobs might be able
to come back strong if he could take on
NEXIA.”, said he.
In one corner of his office hang several
large pictures with 1m 1m on the wall.
One of them shows 80 people seemingly
shouting with their hands high up. Right
below, it reads ‘Realizing 10 year healthy
life. We survive, thanks to NEXIA!’. He
pointed his finger at it while saying that
it is the picture taken for the 10 year anniversary, and 52 of them, the terminal
cancer patients, are still alive and healthy
with a smile.
Right now, at Ga-Pyong, Prof. Choi’s
wish is taking its course as the construction for the nature-friendly hospital that
can accommodate 100 patients together is
underway and will open come September
7th, which is led financially by Oriental
Medical Foundation KwangHyeWon.
July 2011
Opening article in 12 parts- Introduction of Traditional
Korean Medicine by Interviewing Kim Namil, Dean of
Oriental College of Kyung Hee University
August 2011
Cancer disappeared after 4 months later cancer patient have taken NEXIA procedure
as shown on CT image
A 50 year old renal cell carsinoma patient, 12cm of surgical resection was performed on July 2006 as shown on CT image. Four
months later, Multiple lung metastases occurred and referred to
us. Another 4 months later, they looked disappeared as shown
on CT image. Now, The patient is alive and doing well. Complete
remission for any pancreas cancer patient is very rare, and its
survival time is three times longer than any conventional one.
Outstanding Specialist -- Shin Junshik, director of
Jaseng Hospital of Oriental Medicine
September 2011
Outstanding Specialist - Open demonstration of
far-advanced cancer treatment
(Prof. Choi Won-chol, oriental cancer clinic
of Gangdong Kyung Hee University Hospital)
October 2011
Outstanding Specialist - Prof. Yu Bongha,
Presidential Practitioner of Oriental Medicine
November, 2011
Outstanding Specialist - Activities of Kyunghee
University alumni
December, 2011
Outstanding Specialist (Kyunghee University
alumnus)-Park Sang-dong, Director of Dongseo
Oriental Hospital
January, 2012
The History of an Oriental medicine practitioner
famaily
February, 2012
Interview with leading scholars in oriental medicine
March, 2012
Interview with the president of Association of Korean
Oriental
Advanced Cancer disappeared after NEXIA treatment began, which later resulted in
complete remission as shown on CT image
A 51 year old renal cell carsinoma patient, diagnosis and surgery performed on September 2006. Five months later, spread
to adrenal and lung in spite of continuous treatment. Starting
May 2007, NEXIA treatment began, which later resulted in complete remission. The patient is alive and well without any spread
or recurrence. Complete remission after failing the conventional
treatment is quite rare for the patient with lung metastases, even
internationally. This case is meaningful. Its survival time is more
than three times longer.
Yeon Choul-woong / info@koreaittimes.com
April 2012
Interview with the chairman of Korea Institute
of Oriental Medicine
May 2012
Dongui Bogam 400th anniversary project in 2013/
International Traditional Medicine Expo 2013
(co-hosted by Gyeongnam-do Sancheong-gun from
September 10 to October 19, 2013)
June 2012
State-of-art IT medical equipment
*In the coming months this plan may vary and change.
www.koreaittimes.com |
33
Health
Health
Change the Water You Drink and Live 100 Years
Water, That is the Question
Everybody wants to feel young again, to clear up their health problems, and to please their wives. Cures for these
problems are all over the news, the stores, and junk email too. Spanish conquistadors searched the New World high
and low for hundreds of years, looking for the fabled Fountain of Youth to fix these problems. They never found it, but
if someone ever did, it would probably be full of ionized alkali water. This water, the specialty of Kim Young-kwi (KYK),
has remarkable restorative properties. One of his patients, a woman who had lupus for many years, drank glasses of
his ionized alkali water regularly, and was able to clear up her lupus and feel like a new woman. The doctor himself
drinks his water in order to feel younger again. It gives him the extra punch that he needs to get through the day with
vigor and pep.
Historical doctor Hur Joon
and KYK’s healing water-an
old curiosity
Another one who concentrated on the
importance of water was Hur Joon, the
famous Korean physician. He created
medicine from water containing “energy.” Such medicine had different effects
even made out of the same medicinal ingredients, because the water was different.
Water containing the energy accentuated
the efficacy of the medicinal ingredients
surpassing their toxicity. It was because
the energy in water detoxified and helped
the medicinal effect be absorbed into the
human body. Modern civilization has
invented water purifiers from the needs
for better water. Is the water filtered
through the purifier really different from
the one before the process? It’s not true
even though more than 90 percent of the
respondents are to answer with their belief that there must be difference between
the two waters. The filter inside a water
purifier can filter sediments in the water
whereas it cannot change the molecular
structure or composition of the water.
“People pay attention merely to purifiers
ignoring the huge importance of water
and that’s why I, the one who has found
the secret of health, get regrettable”, said
CEO Kim Young-Kwi continued, “Such
condition is spurring me to proceed with
research and invention.”
What is the most important part in a
tree? With all the leaves shed and branches cut out, the tree survives: even with its
trunk cut down, it may continue to live
Dr. Kim Young-kwi devotes himself to the R&D of good water in his lab
34
| IT TIMES
August 16th - September 15th. 2011
when its stump exists. It is another story,
however, that its root has been cut away
of pulled out: it may seem as it has been
but it must wither away, which indicates
that the root is the most important part in
terms of the health of the tree. Liver plays
the same role as the root of a tree. Food is
to become nutrients which cannot be directly applied in a human body just after
processed through digestive organs. It is
the liver to convert the nutrients into useful substances and store them. It should
be noted that bile, especially, stores nutrients and detoxifies, unless otherwise,
the toxicity is to permeate a human body.
Kim said, “Carcinogens such as hydrogen
oxides and ammonia persist in remaining
in your body round-the-clock and yearround which causes cancers and atopic
diseases”.
Rare are children around you these days
without atopic dermatitis. It has not been
transmitted from other people; it has been
caused by toxicity spread out of liver, the
root of the human body. This accounts
for incurable diseases of modern times. A
snake makes poison while a cow makes
milk out of the same water. It is because
the constitution is different from one to
the other. Since acidity neutralizes toxicity in food and destroys microorganisms,
more oxidants are to produce toxic energy instead of nutrients during digestive
processes. Low humidity in the body also
destroys microorganisms: they live on
and grow from water as moss does, which
explains that microorganisms flourish in
body with enough water. Enough in-body
The Smart Hot & Cold Water Ionizers
microorganisms can normally ferment
food transported into the body and develop substances useful to our body.
What improves body type?
Point is that more microorganisms help
healthier life and consequently that “how
to flourish the in-body microorganisms”
rises. Microorganisms are to be produced
from the intestinal, long-time fermentation but not to be promoted by administration of medicine. Further, western
medicine has been developed in order to
destroy the small number of malignant
microorganisms that cause disease and
therefore is to destroy useful intestinal
ones together. No medicine to improve
intestinal condition exists. Oxidized intestines with low level of humidity cannot
basically make microorganisms flourish.
They gradually become dissipated in the
body which lacks water to live on and is
full of acidity to destroy them on contacting with. “Modify the intestinal environment of a body type to help microorganisms thrive consequently increasing their
number and you will experience better digestion of any food and detoxify any toxic
substances. No toxicity unrecompensed,
no worry about disease”, said Kim.
Ionized alkaline water changes
the body type
“Soil experiences acidification after
long-term cultivation. Farmers usually
neutralize the acidity by covering the soil
with yellow soil of other land then continue to cultivate. Human body also needs
a body type modification process from
the acidification. Just as soil is to be utilized to modify the land, water should be
used in human body type modification,
since a human fills percent of his or her
body with water. Modified body type is to
strengthen the immune system enhancing
naturopathic power, which accounts for
elimination of original source of diseases.
Choose one of the two: to remove body
parts to which a cancer metastasized
and get administered with antibiotics;
to enhance naturopathic power which
decompose toxicity that bring about the
cancer. The latter counts needless to say.
Our bodies are to be acidified as long as
we live in the contaminated city. So what?
Alkaline water should help? It appears
that alkaline water would help because
acidification is not good for the body,”
Kim stated.
But it is not true: actually help comes
from water which produces alkali in the
body. Kim continues to explain the mechanism of ionized alkaline water. “Ionized
alkaline water produces active hydrogen
in the body, then the active hydrogen is to
be converted into water attached on active
www.koreaittimes.com |
35
Health
Health
oxygen: you know the water is H2O and
oxygen tends to attach on existing hydrogen. The combined oxygen and hydrogen
then make water, the active oxygen converted into the water is then to be emitted out of the body” adding, “This is the
emission mechanism of active oxygen,
the source of aging.” The acidified constitution has been modified to alkaline
which is called “reduction” in a scientific
term. “That is why ionized water matters.
You need not ingest alkaline water. Your
body synthesizes alkali by itself. Microorganisms flourish in the body which has
turned to alkaline in this way. Now, hazardous substances absorbed and ingested
from foods and atmosphere of modern
civilization are to be detoxified while your
body has become full of nutrients. You
have been healthy. Efficacy doesn’t stop
here. Microorganisms flourish in an environment first alkaline and second humid.
Ionized alkaline water has very small constituent particles called cluster. Our water
having little clusters passes swiftly across
the blood vessels to transport water where
it is required. Healthy constitution is to
develop so,” said CEO Kim.
Experiences of miracles
CEO Kim Young-gui is receiving a medal from the Ministry of Knowledge Economy on Invention Day.
A visitor at the 60th International Trade Fair Idea Invention New Products (iENA) is tasting the KYK ionized alkaline
water.
Many visitors showed high interest in KYK ionized alkaline water at the 60th iENA
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| IT TIMES
August 16th - September 15th. 2011
A patient was seen on the KBS show,
“The Secret of Birth, Age, Pain, and
Death” with diabetes and constipation
that he suffered for twenty years. His illness eventually inflamed his legs and
gums. The Doctor had no other way but
suggesting the leg to be amputated. Park
wanted to refuse amputation but felt as
though the amputation was his only ticket
to the less pain. The show on this famous
broadcasting channel broadcasted this
man trying ionized alkaline water. Not
only he became younger and happier, but
his legs recovered fully.
Another media, Morning Wide, has
shown a case of a kid with atopic dermatitis. He couldn’t resist to scratch himself
due to the itchyness even if he wore the
gloves. After a period of exercising and
drinking KYK ionized alkaline water, his
stopic dermatitis was healed. Then there
is a case of a lupus patient. “Lupus is one
of the incurables by the help of modern
medicine. So we heard that even our be-
loved singer, Lady Gaga is suffering from
it. Our water have cured a Korean female
worker with the same diseases as well.
Kim, the CEO, confesses that he was
once shocked to witness a man taking
Viagras. “Taking Viagras doesnt solve the
fundamental problem,” CEO Kim suggests ionized alkaline water, once again,
as an alternate solution. “Fresh vegetables are hard and fresh. This is due to the
moisture of fresh products. Same goes for
erection. More blood in a man’s weapon
signifies its hardness. How good would it
for a man with lack of blood circulation
to pump up his heart with a help of pill?
This is the same as running water through
the clogged facet that needs cleansing.
The best solution to break down fats and
detoxify body is the ionized alkaline water. Ionized alkaline water is the water in
the smallest particles in the world. Thus,
it dissolves in the blood fast and fills body
with great energy. Water that provides
strength and youth. KYK ionized alkaline
water is the must-have item for the wellbeing of this generation.
Ionized alkaline water in the Globe
As mentioned above, western medicine
in principle, destroys small number of
detrimental microorganisms but kills useful intestinal ones. Such limit in western
medicinal mechanism was first found
in European countries before it reached
Korea. The European countries that figured out the efficacy of ionized alkaline
water in body type modification came
to Korea, China, and Japan in order to
purchase it. Noting the best price and
quality of Korean ionized alkaline water,
European countries audited 10 relevant
Korean companies through an individual
interview. KYK products here attained
the highest recognition in quality. Since
then, KYK has been well continuing to
export their products to Europe winning
2 excellent awards in the International
Invention Exhibition 2008 held in Germany. KYK registered its product with
the US Food and Drug Administration
(FDA) as medical device and attained a
variety of objective certificated from National Recognized Testing Laboratories
(NRTL), CE, The Federal Communica-
tions Commission (FCC), and so on. Its
medicinal efficacy was recognized also
in Korea acquiring a relevant conformity
test of KFDA to be permitted as a medicine for abnormal intestinal fermentation,
indigestion, and chronic diarrhea, which
have not been curable by using of western
medicine. “Does my explanation make
you wonder about the water you are currently drinking?” asked Kim, adding “I
believe everyone should be well aware of
the importance of water. Drink healthy
and live a long life.”
Dr. Kim Young-kwi studied water
for over 30 years and owns over 130
patents relating to water alone.
Chun Go-eun / info@koreaittimes.com
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37
e-Government
e-Government
KCS to Export UNI-PASS
to Latin America and Africa
The Korea Customs Service (KCS)
plans to expand its exports of UNI-PASS,
an electronics customs clearance system,
to Latin America, Asia, and Africa in the
near future, a senior official of KCS said.
“Since 2006, we have been using the
KCS-developed UNI [unified, universal
and unique]-PASS to provide domestic
and foreign travelers with advanced customs clearance service,” said Chung Ilsok, director general of Information &
International Affairs Bureau of KCS.
“As the nation’s trade volume soared
and the number of domestic and foreign
travelers surged over the past years, KCS
developed an advanced customs clearance
system for speedy customs procedure, interception of harmful goods, the people’s
health, and social security,” Chung said.
In an interview with the Korea IT Times,
Director General Chung said, “For the
first time in the world, KCS introduced a
100 percent electronics customs clearance
system called UNI-PASS. With the introduction of UNI-PASS, the time required
for export customs clearance shortened
from one day to two minutes and the time
for import customs clearance reduced
from two days to 1.5 hours.
“At present, UNI-PASS of Korea has
been widely recognized as the speediest
customs clearance system among the 177
World Customs Organization (WCO)
member countries. Thanks to the state-ofthe-art system, we have saved KRW 3.8
trillion in logistics costs annually.”
He said, “In particular, some 110,000
airline, shipping, bonded warehouse, and
trading companies are using the Single
Window System, one of the major modules of UNI-PASS, these days. We have
enhanced business efficiency and reduced
logistics costs drastically by linking institutions approving various exports and
imports conditions, including quarantine
offices, and banks, and by sharing information on cargo disposal of logistics
companies.”
KCS ranks first in competitiveness
of customs clearance
Through the effective operation of UNIPASS, Korea ranked first in terms of
competitiveness of exports and imports
customs clearance in 2009, which was appraised by the World Bank.
In its Doing Business 2010 report, the
World Bank said, “Korea succeeded in
saving US$ 2 billion annually by using the
Single Window System.”
To systematically manage the electronics customs clearance service system
from the technical side, KCS acquired
ISO20000 and ISO10002 in 2006. It also
built an IT Service Management (ITSM)
that manages service standards and procedures with a system for sustainable improvement of service quality.
Asked about the KCS’ efforts to introduce advanced tariff administration
techniques, Chung said, “Exports of electronics customs clearance system is not a
simple transfer of IT solution. To improve
customs clearance environment of countries introducing the system through construction and operation of UNI-PASS,
laws and systems related to the customs
clearance business should be strategically
improved in keeping with the IT system.”
He continued to say, “In line with this,
the KCS-developed UNI-PASS has a special competitiveness. Although its exports
of UNI-PASS are on an initial stage, the
system competes on an equal footing with
such world-famous IT companies as IBM
and ORACLE in the electronics customs
clearance export market, receiving good
repuation on its quality, especially from
many developing countries “I think it is
because UNI-PASS is a total solution that
embodied the KCS-propelled informatization and innovation of tariff administration over the past 30 years, beyond
simple computerization, automation and
solution of existing administrative process,” he explained.
Accordingly, KCS is placing its focus
on customizing the electronics customs
clearance sytem based on improvement
of business process and harmony of IT
system, he said.
“We analyze customs clearance environment and the informatization status
of the countries introducing the system
through such preparation works as feasibility study and business process re-engineering & information system strategic
planning (BPR and ISP). We will extend
full supports for their successful system
contruction and stabilization by suggesting proper informatization means suitable for relevant countries by dispatching
KCS experts,” said Chung.
The following are main contents of the interview with
Chung Il-sok, director general
of Information & International
Affairs Bureau of KCS.
Q: Would you make a brief explanation on KCS’ informatization status?
A: KCS introduced the Electronic
Data Interchange (EDI) customs
clearance system in 1992, seeking
papaerless clearance. Through Chung Il-sok, Director General of Inforthe three-staged mid- and long- mation and International Affairs Bureau
term informatization plan, it finally completed the 100 percent Internet customs clearance service
system and Single Window. Under the Internet customs clearance
service system, customers can deal with all customs businesses,
including report on exports and imports, cargo management, tariff
payment and tariff refund, by making access to the KCS Internet customs portal (http://portal.customs.go.kr). About 15.5 million export
and import reports were handled through UNI-PASS in 2010, contributing to national economic development through trade promotion.
Q: Would you introduce the status of KCS’ exports of electronics
customs clearance system?
A: Between 2005 and 2010, KCS exported $62 million worth of its
electronics customs clearance systems to six countries _ Kazakhstan, Kyrgyzstan, Dominica, Mongolia, Guatemal and Ecuador.
In 2011, it concluded a contract with Nepal and Tanjania for construction of system for modernization of customs administration. In the
latter half of this year, it also plans to sign a contract with Ecuador to
build the second-phased Single Window System.
Q: Would you make a comment on ways to expand exports of
UNI-Pass and the KCS direction toward future informatization?
A: First of all, we are mapping out a comprehensive plan to expand
our exports of UNI-PASS through designation of strategic foothold
country, development of slim pakage for supply, development of partial modules, and enhancement of brand power. Basically, customs
administration should be pushed for the two goals - trade activation
through speedy customs clareance and guarantee of social security through interception of dangeours and harmful goods. A rapid
change in information environment, including spread of mobile climate, convergence of IT technologies and debut of smartphones,
is offering many chances and possibility, but it also generates such
risks and negative functions as leakage of information and cyber terror.
As a result, KCS plans to offer safe cyber customs administration
environment by grafting advanced information technology onto the
customs administration information system.
Lee Cheong-jo / info@koreaittimes.com
38
| IT TIMES
August 16th - September 15th. 2011
www.koreaittimes.com |
39
Culture and Tourism | Content
Content | Culture and Tourism
Wing
Cultural Content Takes
Cirque du Soleil is a vagabond theatre
of the 21st century that performs every
night in places like Las Vegas, Tokyo,
and Macao. It was the combination of
traditional acrobatics and state-of-the-art
technologies that turned a circus, which
could have well faded into history, into a
legendary show that caught the eyes of
more than 100 million people in over 300
cities around the world. There have been
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| IT TIMES
attempts to modernize traditional culture
in Korea as well - and Seopyeonjae is one
of the most well-known examples. However, the effort to move the contemporary
audience with the profound sense of sorrow, the unique sense of Han in Korea,
ended in failure as only few people would
come to see the long monologue of an
old actress beside nothing more than a
paper lamp. But why did it fail? Because
August 16th - September 15th. 2011
the world has changed. In a world where
so many multiplex attract the audience
who are constantly in awe of the hyperrealistic 3D movies, simple sentimentality
is just not enough to move the consumers. “The Han sentiment of Seopyeonjae
has artistic value, for sure, but it is a failed
product in a sense that it could not convey
the artistic sentiment to the audience,”
Lee Dae-Hyun PD of the R&D Program
Director of Ministry of Culture, Sports
and Tourism (MCST) of Korera said.
Recently, three PD of culture technology R&D gathered at the Culture Content
Industry Office of MCST, to discuss general issues concerning Korea Culture and
Art Content Project.
Launched in May last year by MCST
and Korea Creative Content Agency
(KOCCA), the Korea Content Project is
in charge of creating projects that amount
to KRW 30 billion each year. Meetings
with experts or online announcements
help their research on the technologies required in the industry. About 150 surveys
are carried out during the year, and the
agency classifies and prioritizes the applications before inviting experts in the fields
to begin preparation for the projects. The
survey ends in July or August, and then,
from September, over 60 experts collaborate to work on the required technologies.
When the work is finished by the end
of the year, new announcement is made
around the new year to invite people who
will then start developing the technologies prepared by experts in advance.
And these are the people for whom one
billion won - an amount bigger than any
other R&D support funds in Korea - will
be invested over the course of the next
three years. It is indeed a big sum of money considering that the funds are purely
spent on the labor force rather than purchasing hardware, etc. Among the total
60 projects, ETRI is managing 20, while
universities and companies are looking
after the remaining 40.
“R&D Program Director has invested
73 billion won in the last three years in
promoting the projects, as part of efforts
to elevate the status of Korea to one of
the top 5 content providers in the world,”
Whangbo Taeg-keun PD of the R&D
Program Director of MCST said. The
development rate of IT technologies is
rapid nonetheless. “When we were making The Host, We had to go over and pay
KRW 5 billion for the special effects in the
U.S,” Park Kiwon PD of the R&D Program Director, who is currently producing the Host 2, said. “But now we have
no difficulty with creating that level of
special effects with our technology.” It
is certainly an achievement made by the
ceaseless efforts of the developers, among
whom Digital Idea stands out as a studio
that has created about half of the Korean
movies released during the last decade.
Total 250 movies included Digital Idea in
their closing credits, and for the first time
as a Korean studio, they created the computer graphics for the Hollywood movie
Forbidden Kingdom. Behind the impressive resume was their extensive examination of the IT technologies adopted in
Korean films.
“Currently, the average rate of return of
Korean movies is - 35 percent,” Lee Daehyeon, PD, commented on the conflict
between commerciality and artistic value.
“The primary reason that Korean movies
are not making profits lies in the producers’ approach to movie production. These
projects do not really make a big impact
on the public, and that is because people
who only focus on the story or overall
composition of a movie are rarely interested in the technologies the producers
want to emphasize.”
When creating a work of art that the
public do not easily understand, he explained, it is important to comprehend
and reflect what the consumers want so
that the final product has commercial
value as well.
While the U.S strictly focuses the direction of movie production on the audience’s taste, Korean movie industry normally gives the director the right to final
editing. Furthermore, another problem is
with the structure of the movie industry
where almost the only source of profit is
Whangbo Taeg-keun PD
Park Kiwon PD
Lee Dae-Hyun PD
Lee Seung-hoon, CEO of Digtal Idea
movie theaters. The American movie industry, on the other hand, generates additional profit equivalent to 30 percent
to 40 percent of the domestic box office
by overseas release, and in case of Japan,
dozens of additional products merchandized with a film often brings enough
profits.
With more 3D movies released each
year, there is also increasing demand for
postproduction works including editing
and special effects. Moreover, a research
is in progress to help create 3D motion
pictures that are less tiring for the eyes,
as many people have been complaining
about the fatigue on the eyes after watching 3D movies. And even normal movies are calling for digital technologies to
create more clear pictures. Financing,
indeed, is the biggest challenge faced
with KOCCA who is still extending the
development fields. It is a stark comparison that the total finance for KOCCA is
mere KRW 400 billion whereas the movie
Avatar was made with KRW 500 billion
of investment. Despite the insufficient
budget, however, the agency is relentless
in promoting technology development
that will bring about a huge impact on the
Korean Wave.
The content industry became one of Korea’s core industries as it spurs the service
industries including media and tourism as
well as manufacturing industries such as
IT devices. In addition, the new content
market that encompasses 3D, CG, and
convergence content is expected to create more new jobs particularly favored by
young people. The promotion strategies
of culture technology R&D involve 73
billion won investment in the past three
years in order to improve global competitiveness of Korea and help the country
become one of the top 5 content providers
in the world. Experts have argued that the
global content which integrate traditional
culture and art with culture industries and
technologies will be the key to the future
growth of the country.
Continued on page 51 >
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41
Culture and Tourism | Content
Content | Culture and Tourism
Korea Creative Content Agency
Plans Second Big Wave
The word ‘Hallyu,’ or Korean Wave, is not an unfamiliar term nowadays. After the success of Korean soaps in Asia, a lot of
content has made its way into the world market. Most remarkable is the K-Pop boom that has occurred recently in many parts
of the world. The Korea Creative Content Agency (KOCCA) was founded in 2008 as a government plan to turn Korea into a cultural superpower in the world content market. The agency is a merging of 5 sub-agencies such as the Korean Game Industry
Agency and the Cultural Content Agency. Every effort to promote Korean content from market research to implementing policies is undertaken by KOCCA.
Diggin’ up scenarios and next gen
content
One of the projects currently being undertaken by the KOCCA is the Korean
Scenario Contest which is a nationwide
contest and exhibit for movie, TV show,
game, or comic scenarios; in fact, scenarios for any contemporary cultural content.
Many of the scenarios that have won in
previous contests have been made into hit
soap operas, and one of last year’s winners, The Seven Dwarves, is being made
into a full-length feature animation for
distribution in the US.
With so many undiscovered talents in
the underground scene, the government is
financially supporting the smaller content
companies through the KOCCA. Most of
this funding goes to promoting the firm’s
expansion into the world market and of
course production. Even now plans are
underway to create over 200 billion won
in global funding.
Not satisfied with promoting the current
hot content, KOCCA is also looking for
and developing the next generation content. The plan is to provide support for
content for new platforms such as 3D,
smart media, virtual reality, and a social
network for a head start in this market.
A next generation content HQ will be
established in the near future to create infrastructure and project support with the
16 billion won budget that has been approved for this.
Korean wave hits the world
The recent Korean wave had an im-
Lee Jae-woong, the president
and CEO of KOCCA
pact on millions all around the world,
with many countries importing Korean
soap operas, music, and movies for the
younger generation. Some claim that
Korean content is successful because of
how it can relate to local consumers while
retaining the inherent characteristics of
Korean culture.
With their support from unearthing hidden, high-class scenarios to founding partnerships between content makers and distributors and their foreign counterparts,
the KOCCA had a great deal of work
done before the Korean wave successfully
hit the shores of foreign countries.
However, they are unwilling to be satisfied yet. More ideas for scenarios are
being searched for in the KOCCA Korea
Story Competition and the founding of
the Story Creation Center. The agency is
always on the lookout for other, more exciting content to be marketed in the global
market, while current chains of distributions are constantly being expanded
through new contracts and partnerships.
World beats together with K-Pop
The current Korean wave is being spearheaded by the various K-Pop idol groups
that are attending concerts and shows all
over the globe. Music agencies are being
supported with a K-Pop Training Institute, which reinforces the current pop star
training programs. Foreign contracts are
also being sought out with collaborations
with local music agencies.
To create a standardized training program for K-Pop idols, KOCCA has
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| IT TIMES
August 16th - September 15th. 2011
established a Popular Artist Support
Center that looks for, trains and educates
potential K-Pop idols. Some of the recent
K-Pop hits have been influenced by this
program. Stars such as Beast, 4 Minutes,
and Teen Top were chosen as part of the
KOCCA rookie musician unearthing
plan as well. While the recent success of
idol groups is being celebrated by many,
KOCCA is planning to retain the momentum of this success for even bigger
advancements in the future. To promote
K-Pop even further, the KOCCA claims
that the current domestic music industry
must have more diversity.
One of the reasons K-Pop could create
so many global fans was their diversity
and adaptability so that fans would not
tire easily of their music. It is the government’s job for the future to create the infrastructure for even more diversity and
creativity in the music industry. KOCCA
is currently running the Hello Rookie
project and the Concert Support project
to create a communications hub between
indie musicians. This year the newly-built
Muse Live concert hall in Olympic Hall
is being anticipated as the scene of many
new and innovative music styles.
Plans for the future
KOCCA has always been on the lookout for great stories, and this search is not
ending anytime soon. The most outstanding scenarios are being put under projects
for global distribution. Also the agency is
looking to create a better environment to
fund and produce new content.
As well as looking to develop new
platform content such as 3D and CG,
KOCCA is also working to resolve many
issues that have risen with developments
of more contemporary content. With
new developments come new issues both
legally and culturally, so KOCCA has
established itself as the committee to
resolve such issues concerning cultural
content. These are all part of the plan to
eventually breathe new life into development and support for even more diverse
programs and training for future content,
and further down the road the whole industry.
Pororo the Little Penguin
Chun Go-eun / info@koreaittimes.com
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43
Culture and Tourism | Content
One Korean 3D movies ‘Sector 7’
has been recently released
New Opportunity on the Horizon for The
Content Industry
Recently the content industry has become more treasured than ever before, as
it creates a US $1.3 trillion market worldwide, bigger than the car or IT industries.
It is also a high value-added industry that
expects yearly growth of 5 percent over
the next 5 years. For South Korea, over
500,000 people are working for the industry which produces a total sales earning
of around US$ 68 billion and export gains
over US$ 2.6 billion. But it is a different
story overseas. Only a tiny 2.2 percent
share of the world market is cut out for
South Korea, and prevalent content pi-
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| IT TIMES
racy is striking a serious blow. Even the
Government does not allocate enough in
their budgets to boost it up. As of 2010,
it turns out that most adolescents in their
20s or 30s dominated almost 80 percent
of the content industry, and even now
potential employees around the age range
prefer such positions. More support from
the government means that more of them
can start working as the industry is more
prone to inducing new jobs than any
other sectors. Plus, killer-content ike HanRyu can have a positive inmpact on South
Korea’s image.
August 16th - September 15th. 2011
As “smartization” is permeating into
whole industries these days; look at Apple and Google’s penetrating expansion
into new and uncultivated markets, the
content industry is changing its fundamental business landscape: strategic alliance between large and medium or small
players. For South Korea, “the same
logic no doubt will work out when the
financial stimulus from SamSung or LG
helps majority of content companies in
distress channel their potentials. To this
end, last October, the Ministry of Culture formed ‘The Association of Mutual
growth for Next Generation content’, and
the Government is planning a project to
support the industry with a special financial package. More than 100 medium to
small companies are to join, foreseeing
the introduction of over 1200 new content which will take advantage of marketing support from big corporations. This
project is to extend gradually to a degree
where the content sector can take healthy
root for future.” says Mr. Kim, Jong-yul
Deputy Minister at Content Industry Office of Ministry of Culture, Sports and
Tourism of Korea.
With advent of the development of IT
technology, more favorable set-up for effective distribution has surfaced, he explains “South Korea has been successful
in facilitating the distribution of Han
Ryu content, mostly, K-pops, all over the
continents. The far and wide expansion
of Han Ryu positively contributes to an
increasing export volume particularly for
the content industry. Furthermore, the
trend can fix Korea’s national image and
re-opens people’s eyes in whole new fashion so that they can have more friendly
view.”
On the back of growing interests, The
Government is putting out the goals:
re-shaping the national image that represents across all industries and society
through the content and adding more
weights to its export volume up to 7 percent, from 4 percent as of 2009, by 2015.
The backing-up details for these goals are
fostering Korean Culture Center as the
main unified-service provider for related
culture, industry and tourism information, plus co-operating with 99 KOTRA
Content | Culture and Tourism
business center in 72 different countries and a few organizations
from both public and private sector.
Also establishing global online platform and network during a
digital era is just as much important as fund-raising campaign for
global projects that include the elements like movie, drama and
animation, plus locating and developing potential killer-content
by supporting its production process, supplying manpower with
necessities and seeking the growth of such media content.
However, the content industry cannot be thriving without any
concrete measures against copyright piracy, illegal copying and
unauthorized distribution, and Deputy Minister is taking on
them, “the Government is tackling these problems by re-structuring distribution networks, raising the level of public awareness through education and campaign and establishing 24-hour
protection system which includes, for example, home monitoring, piracy tracking system and so on. As a result, several statistical data are showing gradual improvement.” adds he.
According to Mr. Kim Jong-Yul, the Government is setting
out a big strategic project for all 6 different sectors, and he goes
“acquiring advanced technologies for the future market is essential, and, based on these, South Korea is planning to lead the
on-line game industry as one of soon-to-be three major players
in the world with virtual-based online games, functional games
and real-time games in high definition quality, and a new market
of over US$1 billion value can be created.” And for visual new
media, “developing the technology related to high quality visual
content like high speed & definition video, 5 sense-digital cinema and interactive full 3D broadcasting, for this, its new market
of over US$ 2 billion.”
Expecting a future market valued at approximately over US$
400 million, for virtual reality sector, he says “acquiring basic
technologies for producing the virtual and combined- reality
content is important. Experience-based mobile combined with
reality, virtual reality theme park and industry-based virtual reality are the main tasks.” For culture and art sector, “the development plan for high-end technology including intelligent storytelling, digi-log event & performance and interactive museum or
display center, over US$ 1 billion of new market is on the rise.”
Convergence content are about the digital content combined
with new highly potential platforms. He continues “We will focus on specific content like interactive sports games, senserelated cultural content and live-edutainment, its
new market size at over US$ 2 billion.”
Finally, “Public culture sector opens to
everyone who wants to produce and
distribute the content, and it is for everyone as the main goal is achieving
‘Cultural Welfare’. For this, protecting the distribution of digital content,
keeping various cultural assets intact
and building public cultural facilities
should be carried out, a new market
valued at over US$ 280 million.”
As to successful role models regarding
AION, one of the most famous Korean Online Games
Now, you can visit amsterdam in Virtual Reality
the advanced technology project for culture and art area, Mr.
Kim says “the technology of the production tool for media art
display show and of intelligent display-space realization, giant
or wearable fantasy-character puppet performance technology converged with mechatronics are reflected through HanBit
Media Gallery, HanBit Street, HanBit Media Park, several special performance events and Ani-metronics from KBS(Korean
Broadcasting System)’s drama. And for South Korea,
to keep abreast of today’s fast-paced changes
characterized by globalization, enlargement
and digitalization, which are also deeply affecting many international events and its
markets, building domestic infrastructure for the advanced performance and
exhibition and the extensive development for the technology must begin.
Good examples are Circus of the Sun
and ‘Decode : Digital Design Sensations’ at London’s V&A Museum.”
Park Jeong-zoon / info@koreaittimes.com
www.koreaittimes.com |
45
Content | Culture and Tourism
Admission ticket information
Admission fee is 8,000 won for children aged 4 to 11 and 10,000 won for students
aged 12 to 17 and 15,000 won for adults. Those who bought a ticket can enjoy performance, 3-D animation film, Gyeongju Tower multimedia show and exhibition without
paying additional fee. Visitors to the Gyeongju Expo are also entitled to a 20-50 percent discount at such facilities as Gyeongju World, the Teddy Bear Museum, California Beach, Hanwha Resort, Concorde Hotel and other hotels and condominiums
during the 60-day event period.
The opening ceremony of 2011 Gyeongju World Culture Expo
tional foods from different countries and a folk costume fashion
show. Hungarian, Russian and Rumanian artists will reenact a
European festival by offering outdoor performances and events.
Passersby can enjoy mime, magic and acrobatic shows as well as
meet painters sharing their artwork on the street.” In addition,
family audiences also can check out puppet shows by Czech,
New Zealand and Thai participants, and an exhibition featuring
dolls from around the world. “One noteworthy is a corner that
will invite Expo-goers to try on traditional Silla era costumes often seen in period dramas. Other sideline events include engraving one’s name on a brick to build a 15-meter “dokkabi bridge,”
he explained.
Characteristics of the Gyeongju World Culture Expo
Kim Kwan-yong, head of the Organizing Committee of Gyeongju World Culture Expo
2011 and governor of Gyeongsangbuk-do
Gyeongju World Culture Expo
to Attract 1.5 mil. Visitors from 47 Countries
The 6th Gyeongju World Culture Expo
will be held in Gyeongju, the old capital
of the Silla Kingdom, in North Gyeongsang Province for a 60-day run from
Aug. 12. “About 1.5 million visitors from
47 countries are expected to participate
in the global cultural festival, which will
be held at the Gyeongju Expo Park and
Gyeongju City under the topic of “The
story of a millennium - love, light and
nature,” Kim Kwan-yong, head of the Organizing Committee of Gyeongju World
Culture Expo 2011 and governor of
Gyeongsangbuk-do. “The international
event is designed to help Korean people
and foreign visitors usher in a new millennium through various historic tales
of Silla, which created its flamboyant
46
| IT TIMES
cultural heritages,” said Kim. The governor said, “We are going all-out to make
the event the best ever held in all aspects
such as content, size and facilities. We
will herald Korea’s culture and the province’s prowess to the world by hosting the
high-quality global event.” In a bid to attract more domestic and foreign tourists
to the region, the event will take place at
the Gyeongju Expo Park and other venues around the city on a land of 590,000
square meters in association with the 2011
Daegu World Championships in Athletics, which will take place from Aug. 27 to
Sept. 4, he said. The expo, organized by
Gyeongju City and the Organizing Committee of the Gyeongju World Culture
Expo, will invite people from some 47
August 16th - September 15th. 2011
countries and consists of 100 programs
in four categories - official events, performances, multimedia and exhibitions,
along with other sideline programs. “Following opening and closing ceremonies,
there will be feature performances, World
Dance Festival, Street Performance, Puppet Theater, B-boy festival and university
students’ festival, and regional culture
showcases,” he explained. Noting that the
biggest characteristic of the 2011 World
Culture Expo is the mix of state-of-the-art
technology with Silla’s brilliant culture
for the first time in the nation, Kim said,
“The multimedia section will present 3D
film and a multimedia show featuring the
Gyeongju Tower, the city’s landmark.
Exhibition corners will display anima-
The world music festival ‘steel heart’
is being held in front of the Gyeongju
Tower
tion characters, traditional puppets and fossils from around the
world.”
World Buddhist Culture Festival
Other programs comprise four major events that will be held
every 15 days during the 60-day expo - “A Start Ceremony” on
Aug. 11, “A Special Big Event” on Aug. 27, “Hangawi (Chuseok) Festival” on Sept. 12 and “World Buddhist Culture Festival” on Sept. 24. “In particular, many guests from Buddhismrelated organizations in the world and Korean Buddhist leaders
will attend the World Buddhist Culture Festival to shed new light
to the Buddhist culture of the Silla Kingdom,” said the governor.
“Sideline events include the World Best Circus, which combines
highlights of major circus programs of Russia, China, and the
Philippines, and the World Dance Festival, which will feature
troupes representing 16 countries from around the globe including Greece, Turkey, China and Japan,” Kim said. The governor
also said, “Visitors should not miss opportunities to taste tradi-
Commenting that the Gyeongju World Culture Expo this time
is the biggest and the best ever in terms of contents, scale and
facilities, Governor Kim said, “We employed all know-how and
infrastructure accumulated during the past years.” Since its inception in 1998, the Expo has attracted some 8.5 million visitors. This year, the committee expects some 1.5 million people
to visit the international event. “The outstanding characteristic
of the 2011 Expo is the introduction of Korea’s advanced culture technology (CT) to the millennium Silla culture for the first
time in the nation. For instance, the movie, “Byeokrucheon”
featuring the Silla culture, is a three-dimensional (3D) animation film,” he noted.
Gyeongju Tower Multimedia Show
“Another highlight of the Gyeongju World Culture Expo is
an outdoor multimedia show that will feature the Gyeongju
Tower as its background. It features video, lighting effects, laser
beams, fireworks and sound designs surrounding the 82-meter
tower, a supersized replica of a nine-story wooden pagoda at
Hwangnyong Temple,” Kim said. Commenting that the show
is an upgraded version of the 2007 Moonlight Laser Show, he
said, “It aims to offer a unique audiovisual spectacle that celebrates the origin of life, the vibrant culture and history of the
Silla Kingdom - from its rise and war-torn fall and destruction.
It culminates in a grand finale that makes the Gyeongju Tower
disappear altogether, which is rendered through the application
of 3D optical effects. It is the first time the technique is being
showcased in Korea.” He said that the 20-minute show will take
place every day after sunset. On weekends, the show will be followed by a range of rock, metal, pop and jazz performances.
The World Music Festival, running for an hour, will take place
in front of the tower.
Lee Kyung-min / info@koreaittimes.com
www.koreaittimes.com |
47
Culture and Tourism | Content
It is also one of the nation’s three largest
medicinal markets.
“As the center of ginseng cultivation in
Korea, Geumsan is blessed with an ideal
natural environment that enables the cultivation of ginseng with maximum efficiency,” he said.
“By hosting the 2011 World Ginseng
Expo, we can build an industrial cluster to
enhance status of Korean-made ginseng
in the global market. At the same time, we
can create synergy effects through organization of wide networks connecting major areas producing domestic ginseng,”
said the spokesman.
The 2011 World Ginseng Expo is expected to bring about 901.3 trillion won
in production inducement effects, 471 billion won in value added effects, and creation of 21,000 jobs, he stressed.
Visitors are harvesting ginseng
Content | Culture and Tourism
Han Chan-hee, Secretary General of 2011 World
Ginseng Expo
Basic concept and six exhibition
halls
Ginseng Root of Life Exhibition
2011 World Ginseng Expo
in Geumsan in September
Under the topic of “Ginseng, the root of
life,” the 2011 World Ginseng Expo will
be held in Geumsan, South Chungcheong
Province for a 32-day run from Sept. 2
through Oct. 3.
About 2.3 million people from more
than 15 countries, including CEOs, executives and officials from 80 domestic and
foreign companies, are expected to visit
the global event, a spokesman of the Geumsan World Ginseng Expo Organizing
Committee said.
48
| IT TIMES
Noting that the 2011 World Ginseng
Expo will be the most beneficial health
event for the entire global village, where
nature, people, health and a better future
come together, the spokesman said, “It
will serve as a venue for academic activities, trade, exhibitions as well as hands-on
interactive experiences.”
Geumsan, the venue for the World Ginseng Expo, is the center of ginseng cultivation and distribution from which 80
percent of Korean ginseng is distributed.
August 16th - September 15th. 2011
“Under the basic concept of life harmony created by science of nature, we tried
hard to embody ginseng fields and the
flow of light, water, land and wind creating ginseng. In line with this, we prepared
the five exhibition halls to exhibit many
programs,” said the spokesman.
The six exhibition halls are the life energy hall, the health smile hall, the bio
industry exchange hall, the human body
exploration hall, the Geumsan skilled
doctor hall, and the five senses experience
hall.
“The life energy hall on a lot of 1,600
square meters will enable visitors to confirm the possibility of ginseng, which will
be energy of the future bio industry. We
will present marvelous space of ginseng
possessing 1,000-year life force and value
of cultural heritage over the new millennium through the exhibition hall,” he said.
Visitors to the life energy hall will also
see the 2020 future ginseng factory and
gain knowledge on red ginseng manufacturing technology and ginseng cultivation
technology, as well as ginseng fields in
China and the U.S.
“The health smile hall will provide visitors with a chance to find out new value
of ginseng through product experiences
in various living. To help people easily
understand efficiency of ginseng, we have
prepared a special corner experiencing
ginseng therapy, ginseng artwork gallery,
ginseng aesthetics, and ginseng food,” he
said. Meanwhile, 65 ginseng-related domestic and foreign companies will operate the bio industry exchange hall built on
a lot of 2,000 square meters, the place of
trade exchanges between the participating
companies and buyers.
“In the hall, they will engage in bilateral consultations on product shows,
PR means and other businesses, while
exchanging information on the ginseng industry and technology,” said the
spokesman. Along with this, the organizing committee will operate the human
body exploration hall on a space of 1,200
square meters to help visitors experience
the efficiency of ginseng in human body.
“We will introduce a variety of efficacies of ginseng, including the process of
ginseng being absorbed in human body
and functions of helping digestion and
fighting many viruses in the exhibition
hall,” said the spokesman. The Geumsan
skilled doctor hall will be open on a space
of 500 square meters to help domestic
and foreign visitors experience traditional
Oriental medicine, including medicinal
herbs well matching with ginseng, medical examination and acupuncture.
“Noted Oriental medicine doctors will
provide visitors with a chance to receive
Oriental medicine treatment and offer
resting space. Besides, visitors to the doctor hall built on a lot of 500 square meters
can experience various Oriental medicine
medical equipment using ginseng,” he ex2011 World Ginseng Expo will be held
in Geumsan from Sept. 2 till Oct. 3
plained.
“Finally, people can visit the five senses
experience hall built on a space of 300
square meters. In the ginseng health experience place, visitors can enjoy ginseng
foot bath and half bath. They can check
blood pressure, blood sugar, body fat and
stress in the basic health measurement
place. “In the meantime, they can take
Oriental digestive medicine and various
Oriental teas in the life health experience
place,” he noted.
Symposium for globalization of
Korean ginseng
As a sideline event of the 2011 World
Ginseng Expo, the symposium for globalization of Korean ginseng will be held
at Daejeon Convention Center from Sept.
20 to 22 under the topic of “Ginseng, the
root of life, the challenge to the new millennium.
“About 500 distinguished domestic and
foreign scholars, company executives, and
academic researchers are to participate in
the international ginseng symposium to
prove mysterious effects of ginseng,” the
spokesman said.
During the Sept. 18-22 period, an international ginseng trade exhibition will
be held at the Darakwon Sports Center
in Geumsan with attendance of some 80
foreign buyers and 80 representatives of
Korean ginseng-related companies.
“They will engage in business consultations for exports of ginseng and have
a chance of digging out Korean ginseng
and making a visit to good ginseng companies,” he said.
Ginseng, a medicinal herb, has long
been used in maintaining physical vitality
throughout the Far Eastern countries, including Korea and China, the spokesman
said.
Carl Anton Meyer, a Russian botanist,
named it Panax ginseng in 1843. The
genus name Panax means “cure all” in
Greek. Ginseng root produced in Korea
has been most highly prized in general, he
said, adding that its siblings are found in
North America, Japan, China and Russia,
but they are different from Korean ginseng in morphology and composition.
Lee Kyung-min / info@koreaittimes.com
www.koreaittimes.com |
49
Culture and Tourism | Content
Content | Culture and Tourism
ICOTEC 2011 Promotes
Intellectual Property Rights
Intellectual property rights are a common concern around the world. Korea,
however, is now recognized as the leading
example of copyright protection, unlike
many other countries including China,
Russia, Italy, Spain, and Canada.
Co-hosted by Ministry of Culture,
Sports, and Tourism and World Intellectual Property Organization (WIPO),
and organized by the ICOTEC Committee and Korean Federation of Copyrights
(KOFOCO), the International Copyright
Technology Conference 2011 (ICOTEC
2011) opens at the Grand Ballroom of
COEX in Seoul for two days from November 17.
Hosted for the first time in the world,
ICOTEC 2011 (www.icotec.or.kr) marks
the rise of Korea as a copyright leader,
having been eliminated from the Priority
Watch List since 2009 after the country
first appeared on the list in 1989. Emphasizing Korea’s resolution to take the
lead in protecting global copyrights, ICOTEC 2011, under the slogan “Copyright First!,” is preparing for a variety of
programs such as a copyright conference
with renowned experts from Korea and
elsewhere. The conference showcases 60
copyright technologies while providing a
venue to discuss the latest copyright issues
including international copyright technology and research, protection policies, and
copyright laws.
In an interview with the Korea IT
Times, Chung Hong-taek, chairman of
the ICOTEC 2011 Committee and Korea’s first entertainment journalist, said
that “the continuous efforts and policies
of the government to protect intellectual
property rights and the public’s cooperation have greatly reduced the violation
of legally protected works.” He added,
“It is an important time for international
community to share good copyright technologies,” explaining the significance of
ICOTEC 2011.
50
| IT TIMES
“Korea Software Property-right Council
(SPC) has set up Copyright Police after attaining legal authority from Ministry of
Culture, Sports, and Tourism,” Chairman
Jung said. “Our main activities include
the Clean sites (www.cleansite.org, www.
cleancopyright.or.kr), which promote
the use of official copy of software, and
August 16th - September 15th. 2011
> Continued from page 41
There should be more systemic support, the experts say, for research activities specialized for culture industries that are based on creativity and the government should
also pay attention to managing the cultural assets as a whole.
Illegal Copyright Obstruction Program
(ICOP), which tracks down illegal copies
via 24-hour monitoring. The world’s first
automaticcopyright tracking program,
ICOP in particular played a vital role in
making United States Trade Representative recognize Korea as a leading nation
in protecting intellectual property rights.”
Blockbuster as a key to content globalization
Chung Hong-taek, chairman
of the ICOTEC 2011 Committee
“Only after four years since we began running the Clean sites and ICOP,
the piracy rate in Korea went down to
about 20 percent, which is a remarkable
achievement. And also, the government’s
efforts improved the public awareness of
intellectual property rights. There are still
some users, however, who believe that
they are paying for the royalty once they
make payment on P2P sites. So we must
continue making efforts to raise the users’
awareness in the future.”
He added, “Intellectual property rights
are like lifeline to contents in various industries ranging from publication to music, video, software, art, and game. Such
creative activities cannot be sustained
without protecting the basic copyrights.
But then, overprotecting the copyright
can also lead to limiting the access to creativity and knowledge. We need to find a
balance between protecting the copyrighted works and preventing abuse of the intellectual property rights.
“I hope ICOTEC 2011 will provide a
platform to discuss the use of technologies regarding intellectual property rights
and future plans with those who are interested in protecting copyright. Please
feel free to come and join us,” Chairman
Chung concluded.
ICOTEC 2011 is open to anyone interested in intellectual property rights and
registration will begin in September on
the website: www.icotec.or.kr
Yeon Choul-woong / info@koreaittimes.com
Digital Idea is a visual effects studio that has been credited in 250 Korean movies,
half of the whole movies released in the past decade, and the first Korean company
that created the computer graphics for the Hollywood movie Forbidden Kingdom.
As the catchphrase says - ‘Content is the only field from which we can achieve
30,000 dollars in export!’ - the government policies are also focused on facilitating
the export of content. With the emergence of 3D as a new development model for
movie industries, blockbuster is enjoying its popularity with the help of 3D technologies. Lee Seung-Hoon, CEO of Digital Idea, said “when you look at the movies
released during this summer, the box office was dominated by movies, and especially
blockbusters, like Transformer 3, Kung Fu Panda, Quick, Gojijeon, and Hwal. All of
these movies could not be made without computer graphics.” There are a number of
other reasons that blockbuster is often mentioned as key content for export. First, the
western culture is not interested in movies in which an Asian actor stars alone. And
Korean production companies cannot afford to western actors who usually receive
salary 10 to 30 times higher than that of Korean actors. Second, the dramas based
on the unique Korean taste do not really work in foreign markets. “If neither Korean
actors nor Korean dramas work, the only answer is blockbuster,” Mr. Lee said. As if
to prove his words, recently, 7 Gwanggu has been sold to 46 countries including Chile
where the movie is broadcast on TV. Although the movie has received many criticisms, its commercial value as a decent B-rate monster movie appealed to overseas
markets. It turns out, after all, that a B-rate monster movie that is better made than its
Hollywood counterparts can surely entertain the audience for two hours in the midst
of the heat of summer.
Yeon Choul-woong / info@koreaittimes.com
Digital Idea showcases a lot of props which many actors use in the movies
www.koreaittimes.com |
51
Technology
Technology
T-50 flies in formation
Kim Hong-kyung, president and CEO of KAI
Total Solution Provider
over the limited domestic market.
“By becoming the world’s sixth nation
to export supersonic aircraft, we received
global recognition on Korea’s aircraft
of Global Aerospace Industry
Korea Aerospace Industries, Ltd. (KAI)
is going all-out to grow up to become a
total solution provider of the global aerospace industry in the near future, a top
executive of the company said.
“Through a balanced development of
civilian and munitions industries, KAI
will exert best efforts to achieve KRW 4.3
trillion in sales and 60 percent in the ratio of exports by 2020,” said Kim Hongkyung, president and CEO of KAI.
Korea’s aerospace industry has been
growing up rapidly through the business
strategy focusing on development and
production of various aircrafts, especially
for national projects.
“Based on this, we will make doubled
efforts to grow up into a top-tier global
company exporting such aircraft as T-50
Golden eagle jets, advanced trainer airplane, and KT-1 basic trainer planes,” the
KAI top executive said.
In an interview with Korea IT Times,
CEO Kim said, “In keeping with the global specialization trend of aircraft development, we plan to further cement strategic
52
| IT TIMES
tie-ups with world-famous aircraft manufacturing companies, including Boeing
and Airbus and actively participate in international joint development projects for
state-of-the-art large civil aircraft.”
He also stressed, “In addition, we will
make a strong push for MRO (maintenance, repair and operations) projects to
foster them as a new growth engine by
strengthening our service ability, including parts supply, not to mention fostering
our ability to develop aircraft.”
Exports of T-50 Golden eagle jets
to Indonesia
Asked about the significance of the
KAI exports of T-50 Golden eagle jets
to Indonesia, Kim said, “The company’s
exports of the T-50 advanced trainer airplane means its first advancement into the
global trainer plane market. By doing so,
Korea has become the sixth country to export supersonic aircraft in the world, following the U.S. Russian, Britain, France
and Sweden.”
Noting that the aerospace industry, a
August 16th - September 15th. 2011
complex of advanced industrial technologies, is a high value added industry
leading the nation’s industrial technology, Kim said, “The exports of T-50 has
upgraded the national status of Korea in
the global stage by heralding Korea’s upto-date aircraft technology to the world.”
On the ripple effects of the T-50 exports
to Indonesia on the domestic economy,
the CEO said, “From the viewpoint of
the aerospace industry, it indicates that
the domestic aircraft industry can expand
its pie in the global aircraft market, tiding
comprehensive technology power ranging from self design, production to test
appraisal,” he explained.
Commenting that in the aerospace in-
dustry, widely different from other export
industries including automobiles and
plant, the launch customer in general
dominates the market, he said, “Accordingly, we can preoccupy the advanced
trainer airplane and light attack plane
markets and expect ripple effects in countries considering imports of such planes.”
Considering the economic ripple effects
of the export of a single T-1 equivalent to
shipments of 1,000 mid-size cars, it can
generate some $ 650 million in production inducement effect, $ 170 million in
value added and creation of 7,700 jobs.
“In addition, about 70 small and medium-sized subcontractors take charge of
producing 38 percent of the total of $400
million exports, contributing to jacking up the factory operation ratio of the
overall domestic aerospace industry,” the
spokesman said.
Lee Kyung-min / info@koreaittimes.com
The following are the main contents of the interview with Kim Hong-kyung, president and CEO of KAI
Q: Would you comment on the pros- prepared a decisive turning point to ad- Q: Boeing has recognized KAI as a top
pects for KAI’s exports of T-50 super- vance into the global aircraft market in supplier of core parts of B787-9 for suearnest. In addition, we aim to become a perior performance and ability. Would
sonic trainer airplane?
A: Out exports of T-50 to Indonesia is ex- leader in the global aerospace industry by you make comments on this?
pected to give a positive effect for KAI to
export supersonic trainer sets to other
countries. The global demand for T-50
class advanced trainer airplanes is expected to reach some 3,300 units by 2030. We
aim to export more than 1,000 planes or 30
percent of the total global demand.
Poland is likely to issue a request for proposal (RFP) for attack planes armed with
weapons in the immediate future and Israel plans to introduce advanced trainer jets
for the pure purpose of training.
Q: KAI was listed on the KOSPI market
on June 30. Do you have any special reason on the initial public offering (IPO)?
A: KAI, established in 1999, has been making a new leap forward continuously. With
the exports of T-50 to Indonesia, we have
jacking up our company’s export portion to
60 percent by 2020. Through IPO, we plan
to secure enough funds to expand facility
investment, which is inevitable to grow up
into a top-tier aerospace company.
Q: Would you make comments on merits of IPO as a national defense-related
company?
A: KAI is the nation’s sole comprehensive
aircraft maker taking responsibility ranging from development of aircraft, manufacture, test flight and after sales service,
occupying an important position in the
national aerospace industry. I expect the
IPO through direct investment of general
investors will bring about positive synergy
effects in the course of being developed
into a top-class global aerospace company.
A: Last February, KAI concluded a contract
with Boeing to supply core parts of B787-9
as a Tier 1 subcontractor. Under the contract, KAI will supply wing rib of B787-9,
the next generation passenger plane with
250-290 seats, to Boeing from 2012.
Thanks to the contract, KAI has been entitled to participate in the joint development
projects of advanced aircraft being pushed
by Boeing in the future as a business partner.
Troy Kim, a Boeing director in charge of
Asia, said, “KAI is a business partner which
can satisfy quality and price conditions demanded by Boeing. The persistent favorable partnership between Boeing and KAI
will become a driving force for the Korean
company to observe the business schedule
and supply core parts at a proper time.”
KAI exports T-50 Golden Eagle jets to Indonesia
www.koreaittimes.com |
53
Software
Software
The companies are arranged alphabetically
BASE HDB. In 2010 began to revolutionize their image as a company with their
next big project which is a real time data
analysis solution, ALTIBASE DSM(Data
Stream Middleware).
Another big project was undertaken by
Altibase in 2011. It was called a Data
Performance Solutions. About the same
time, Altibase changed their product
name from Altibase to ALTIBASE HDB,
and released a new improved version of
ALTIBASE HDB 5.5.1 to reinforce their
workhorse product both domestically and
internationally. Altibase’s impressive list
of accomplishments has been topped off
last February with the Korean Software
Industry Grand Prize in the competitiveness department.
Creating the bigger and faster
solution
Altibase’s hybrid HDB brings together the best of both DBMS worlds, creating a single solution for the fundamental
dilemma the clients face when deciding upon a DBMS - whether to choose storage space or speed.
Fastest, Most Efficient Databases Imaginable
With Altibase
Altibase is one of the 30 Korean software companies that selected as the worthy of global recognition in 2012.This is the second story of series articles.
The world is now run with databases.
Vast stores of quadrillions of words
makes or breaks a company these days.
Data is the lifeblood of the 21st century,
and it must be pumped through companies without fail. There is good news, too.
With the rapid development of both the
hardware and software aspects of smart
technology, being able to transmit more
data faster is of paramount importance
for governments and corporations world-
54
| IT TIMES
wide. Many different kinds of Database
Management Systems (DBMS) have been
created, but Altibase may have the fastest
and most efficient solution yet.
Altibase was found in the mid-90s
amidst a government project called Bada
to domestically manufacture DBMS. This
project led to the founding of Altibase
which eventually led to the development
of the in-memory DBMS ALTIBASE 1.0
in 2000.
August 16th - September 15th. 2011
In 2005, Altibase received recognition by
being the first to develop a hybrid DBMS
which put together in-memory DBMS
and Disk Residence DBMS (DRDBMS)
together. This solution won the first GS
certification in the industry and the 2006
New-software Grand Prize along with the
President’s Award.
Altibase won the Ministry of Knowledge and Economy’s World First Class
Product award 2007 with their ALTI-
The ALTIBASE HDB, which is Altibase’s current workhorse brand, is a hybrid DBMS developed exclusively by
Altibase. This DBMS mixes together
the advantages of both DRDBMS and
MMDBMS into a single DBMS engine.
MMDBMS are well known for their
high-powered performance while DRDBMS’s signature mass storage is required
for today’s data processing needs. With
these advantages combined, ALTIBASE
HDB can selectively store data on disk or
memory depending on access frequency
and allows clients to access their data in
the most efficient manner.
CEO of Altibase, YH Choi
Currently ntly ALTIBASE HDB is being used by domestic and international
communications, finance and manufacturing corporations such as SKT, Woori
Bank, Ministry of Defense, GMarket and
Chungang University to increase their
management efficacy in various areas like
Network Utilization/Service Reliability,
Integrated Billing/Authentication, Fraud
Detection/Prevention and Infrastructure
Monitoring/Security.
Bringing the HDB to the world
Altibase has experienced significant
growth through strengthening its core efficacy in 2010, and is planning to use this
success as a springboard into the world
market.
Japan is one of the first overseas market
targeted by Altibase, and through a successful integration of their own hybrid
technology with a Japanese stock company, 6 new clients have made deals with
Altibase to strengthen their own database
infrastructure.
In China Altibase in-memory DBMS
are being integrated into the communications industry where rapid processing
of data is vital. 3 of China’s main communication firms - China Telecom, China
Unicom, China Mobile - are under deals
with Altibase and more clients are being
negotiated with in the finance industry.
The US has experienced an explosive
data load increase in the communications, and the need for a real time, high
storage, high performance processing is
ever increasing. Currently Altibase is getting ready to jump onto the bandwagon
with the former Oracle vice president as
the head of the local distribution company.
However, Altibase has some tough competition ahead and knows it. The foreign
market is especially harsh to smaller enterprises like Altibase, and raising brand
awareness and credit is top on Altibase’s
agenda for the world market. Initially,
even in the domestic market it was difficult to leave an impression on potential
clients.
As part of their business strategy Altibase set up a precise road map to follow
on their expansion. With the mission to
‘contribute to worldwide enterprise software industry by delivering excellence
in data performance’, Altibase created a
new motto ‘Data Performance Solutions’
to their expansion.
Their goal is to expand their image from
a DBMS vender into a data performance
solutions provider which includes data
creation, processing and sorting solution.
Altibase’s plans are to expand into markets in the US, China, Japan and Europe
within the next 5 years.
Keys for excellence
To have survived in the tough domestic IT industry, Altibase surely has some
tricks up their sleeves. According to Altibase, first of all, the unique nature of Altibase products is the key to their success.
Altibase’s hybrid HDB brings together the
both of best DBMS worlds, creating a single solution for the fundamental dilemma
the clients face when deciding upon a
DBMS - whether to choose storage space
or speed.
Timeliness is also a key element for
Altibase. The first decade of the 21st
century brought about a network connected world, and in this world high performance data processing is crucial. The
need for a data solution for both speed
and space was rapidly rising, and Altibase
was able to get both of them sorted out
just in time.
Lastly, excellence in R&D and experience in quality was essential for Altibase.
As a gathering of core personnel in various industries, Altibase has been able to
create products that have met the client’s
needs on a very wide dimension for the
last 12 years. This process granted Altibase a huge amount of software experience and the top technology in the domestic market.
The hybrid itself is a testimony of the
experience and technology Altibase has,
and with this hybrid technology Altibase
is looking to prove itself in the world arena.
Chun Go-eun / info@koreaittimes.com
www.koreaittimes.com |
55
Software
Software
Overseas is a necessity,
not an option
DataSteams Setting the Bar High
For World’s Software Industry
DataStreams is one of the 30 Korean software companies selected as the worthy of global recognition in 2012.
This is the second story of series articles.
to launch in sequence. TeraStream is the solution that
is capable of processing and managing the source data
fast in various server environments; it is performing
the core functional ETL routines, high-volume batch
processing, real-time data connectivity and data conversion, guaranteeing speedy and high performance
when processing files and large size data in comparison with the other data integration solutions.
Lee Young-Sang residing over Korea Software Enterprise Association (KOSEA) as Chairman is also
CEO for DataStreams. And he recently took some
time to map out his strategic plans for the future of his
company and talk about his struggles.
For his business plan for the overseas market and
achievement, he said, “DataStreams is trying to penetrate into the overseas market with our
major Data Integration products. For this,
we are preparing to incorporate a new joint
company as the stepping stone for the Chinese market while contacting several big
software vendors for reselling business. We
expect to build a complete network for sales
within 2 to 3 years. For Japan and U.S., we
plan to work with our local partners who
are now learning about the products. Once
Data Integration items take root in the market, Data Quality products will come next,
then, Master Data Management (MDM)
which is still in development. DataStreams
is determined to gradually reshape itself to
be ready for the international market by
globalizing the products and hiring more
Lee Young-sang, Chairman of Korea Software
competitive specialists for the job.”
DataStreams
The current world is overburdened with information.
There is too much unidentified stuff out there which
people can easily access. Without a discernible ability
to sift through the bits and bytes of this humongous
information sea, locating one right piece of it is more
difficult than finding a needle in a haystack. Confusion
and misleading information may disrupt or destroy a
seeker’s work, or worse, his or her life. The absolute
worst-case scenario is that a whole nation’s security
could be at stake. Its importance just cannot be overemphasized.
To reboot and regulate the situation, Data Streams
would like to take the wheel with their data management solutions. The company has been consistently
committed to offer their unified solutions, consulting
and services over the past decade, believing that creating value through data integration can be maximized with an excellent and solid management system that
processes and manages target data. Data
Streams’s bargain tools are TeraStream,
which offers a high-performance ETL solution, MetaStream for Meta Data management solutions, QualityStream for
data quality management solutions, ImpactStream for impact analysis tools, and
MasterStream for MDM solutions.
DataStreams
into Overseas Markets
Currently, Data Streams is looking into
an opportunity to first stream its major solution TeraStream in the overseas market;
the other solution items are waiting in line
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| IT TIMES
Enterprise Association and CEO of DataStreams
August 16th - September 15th. 2011
President Lee has been able to develop
a number of successful items in the Korean software market, “The key to any
successful item is all about being different. My differentiation means the Korean
products that, more powerful than the
foreign ones, enable people to work for
only 5 hours for a 10-hour task. In particular, I think, creating the product that
can quickly process both data and answer
a lot of demands from the customer is the
reason for such recognition from at home
and overseas. Almost 85 percent of the
domestic banks are using our system.”
“Generally, most Korean companies
who have done next generation projects have chosen Big Bang methodology which completely abandons the past
system by replacing with the new one
in very short term. The first major bank
who overcome that risk is KEB (Korea
Exchange Bank) in 2004. Following the
first successful case, almost all major bank
chose the same methodology. This choice
was so successful that the levels of IT services of Korean bank have been skyrocketed in very short time. As foreign companies use the different method by which
they add or update to the existing system,
the Korean companies have more sharp
edge,” he stated. “The same goes for Data
Streams’ software, it is not benchmarking but a complete new creation in case
of any new software development for the
overseas market, and a lot of foreign competitors are keeping their eyes on us.”
“The overseas market is a necessity, not
an option. The market size will limit the
ceiling of generating profits here in Korea. And we have not spared efforts and
actively are investing in the development
of new product that can be potentially
successful outside.”
Look For a Breakthrough Overseas
Upon his struggles, he mentioned
“Quality matters just as much as performance does. It is directly related to reliability. Here in South Korea, people can
have easy access to After-Sales service,
but not overseas. Also Documentation
support and language support is very
crucial. For Japan and English-speaking
countries, those services are running
without any difficulty, and for China, we
are planning to incorporate soon.”
“Another obstacle is the fact that it is
hard to locate any local partners who is
savvy with the business. The only way is
to find the one by taking part in many exhibitions before the incorporation which
costs a lot. Of course, we need two different partners; the one who can provide
technological support, and the other one
who knows how to market a new product.”
“Cultivating manpower in the software
industry is up to the nature of market
itself. Say, the domestic film industry is
focusing on only the Korean market, and
any blockbuster materials like big Hollywood films will never come to realization
here. In the same way, any newly developed products targeting only the Korean
software market cannot go beyond the
border. Especially, many small to medium companies are obliged to develop its
own product based on the requests from
big SI corporations, which creates certain
culture where S&M companies cannot
but rely on such relationship at development stage. Even, there is no regulation
that can legally keep big boys from stealing creative ideas.”
Future is Bright For South Korea’s
Software Industry
Lastly, is there anything that should
be changed in terms of the government
policy for software development in South
Korea? He answered, “The democratic
policy must be in place for creative software work. In the U.S., as one of the
TeraStream
cultural power players in the world, there
exist many well-established democratic
policies surrounding Fair Trade Practices
and related legal system. They already
decided to distance from manufacturing
in order to extensively promote cultural
industries 20 to 30 years ago, plus installing anti-monopoly law to induce fair business market between big corporations and
S&M companies. But our business atmosphere still lags behind in such department; people assume the other people’s
knowledge and creation, and they do not
know that it is harmful to our knowledge
industry. This is why the government
must lead and guide the industry with
proper measures as they did for manufacturing industry in the past. Of course, it
is a long way to go. But it is important to
facilitate export with more effective government policies at least.”
“The United States ranks No.1 for
knowledge industry. However, only big
international corporations are evolving
in technology, not regional governments
and small companies, and they are our
potential market. Our dramatic growth of
IT and software industry is contributing
to export of BPM, security solution, GIS
etc., to the regional governments. Also, I
think that the items like embedded software from one of the major corporations,
X-internet, web UI and medical solution
are going to draw some attention in the
overseas market. People can set their expectation bar high for our future software
industry.”
Yeon Choul-woong / info@koreaittimes.com
www.koreaittimes.com |
57
Software
Software
Who’s behind all this?
M2Soft solution
Reporting Made Easy with
M2Soft
M2Soft is one of the 30 Korean software companies that selected as the worthy
of global recognition in 2012.This is the second story of series articles.
Those looking for a reporting tool need
not look further than the Crownix Report Designer 6.0 - a multiple data source
piece of web reporting software that can
design whatever reports that a consumer
desires. A versatile web reporting tool, the
Report Designer 6.0 uses an object-based
reporting program that allows users to
customize their report and place charts,
graphs, texts, images, and barcodes anywhere while also setting the preferences
for each of these objects.
Additionally, users who are not familiar
with databases can also use the menu bar
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| IT TIMES
and the mouse to drag and drop the data
to send on the report. Report Designer 6.0
uses a powerful WYSIWYG user interface that combines both word processing
technology and database tools to create
an easy-to-use interface which is ideal for
designing complicated report layouts.
Report Designer 6.0 is also not dependent on any kind of server operating
system or database system so it creates
a reporting system that is usable on any
system in many different formats such
as PDFs, excel spreadsheets, word documents or powerpoint presentations.
August 16th - September 15th. 2011
M2Soft, the developers of this program,
have over 1600 domestic and 100 foreign
clients from various areas such as finance,
government, education, medical, and
corporate customers. Founded in 2001,
M2Soft is the oldest reporting tool developer in the country, with years of knowhow and experience.
With a lack of domestic reporting tools,
M2Soft developed Miraero, the pioneer
in domestic reporting tools, and supplied
it to corporations and government firms.
Although the earlier programs were lacking in many dimensions, the current
workhorse - Report Designer 5.0 - is being sold in Japan as well as other overseas
markets.
Report Designers are not the only programs developed by M2Soft. Their lineups include the Crownix Docu Viewer, an
AJAX-based document viewer which is
able to read over 300 types of documents
including office, AutoCAD and PDFs.
The Docu Viewer is also available for all
operating systems as well as web browsers
and smart devices such as iPhone, iPad,
GalaxyS. M2Soft also develops the Crownix Enterprise Reporting System (ERS)
which is a smart server product that provides the optimal system architecture for
multi user environments, as well as the
Enterprise Printing System (EPS), a printing tool that manages report printing jobs
in a spool and allows printing from any
system connected to the EPS server.
M2Soft has supplied its product to companies such as Samsung, Doosan, KT
and POSCO as well as various government ministries and services.
Setting sights on overseas markets
Japan, who has the most similar reporting format with Korea, was naturally the
first selection in the 1st overseas target
for M2Soft. With the partner distribution
company M2Soft Japan, M2Soft entered
the first overseas competition in August
2007. Currently there are 6 local IT specialist and 2 Korean engineers working in
M2Soft Japan, as well as a Japan Marketing team in HQ.
M2Soft made a breakthrough in the Japanese market recently following a report
printing system deal with a multinational
electronics company. The electronics
company ‘S’ recently made the transition
from the No.1 reporting tool vendor in Japan, and this symbolic sign of approval
would bring more opportunities in the
future.
How to survive as a software
developer in Korea
The first reporting tool developed by
M2Soft, Miraero, was the most advanced
domestic reporting program amidst a
flood of foreign developed software. Although there were other tools in the market, they were all benchmarking foreign
tools which had a locked output preference for each reporting areas. This was
adequate for foreign reporting methods,
but for Korean companies which used
more charts and lines, it did not meet the
standards. However, M2Soft developed a
more free-form reporting tool that could
place objects anywhere on the report and
set printing parameters independently for
each object which was more suited for
Korean companies.
This kind of innovative pioneering
helped M2Soft retain the most market
share in the report software industry. The
driving force behind these innovations is
the dozens of engineers in the research
lab who are constantly looking for ways
to improve current designs. Under the slogan ‘As long as data exists, reports exist’,
all the engineers and researchers analyze
user wants, IT trends and current programs for even better reporting solutions
for the future. The M2Soft research team
constantly looks to see software from the
consumer standpoint, and brings them
the best, most versatile and easy to use
reporting tool available.
Strategies to venture
into the world market
Japan was the first overseas venture
for M2Soft, and thus most of the initial
research had been done on the Japanese
market. The first step was to set up the
Japanese distribution company M2Soft
Japan. Initially, fears of unaccustomed
software developers prevented Japanese
firms, world renowned for their high
CEO of M2Soft Eugene Park
standard in quality, to choose M2Soft
products. However, after participating in
many prominent expos and trade fairs as
well as seminars and business meetings,
M2Soft was able to create a high profile
software development/quality management system eventually leading to over
100 impressed clients and 20 retail stores
and partner firms. Currently M2Soft is
aggressively pursuing license and bundle
marketing as well as smart phone, tablet
devices and cloud services.
The successes in Japan had been vital
for recognition in the domestic market for
foreign expansion as well. Government
funding and support has been granted following the impressive sales in Japan for
further expansion into the European and
US market. KOTRA and the Korea Software Industry Association, in association
with Garner are currently backing M2Soft
for these preparations. Korean global
conglomerations such as Samsung and
LG also were impressed, making deals
with M2Soft for their foreign offices as
well. CEO Eugene Park stated, “We can
promise you Reporting Solution Specialist, M2Soft, will be the best alternative for
your company. While preparing ‘Ubiquitous Reporting’, we will do our best to
truly meet your expectation and confidence armed with our belief, the best service comes from the best renovation.”
Report Desingner 5.0
Chun Go-eun / info@koreaittimes.com
www.koreaittimes.com |
59
Software
Software
Spicing Up IT Solutions with
Saltware
Saltware is one of the 30 Korean software companies that selected as the worthy of global recognition in 2012.
This is the second story of a series of articles.
application server to be utilized for their
viewers to work properly. The versatile
enView can work with all major WAS
and open sources WAS as well.
Currently Seoul National University,
Jeon-Buk University, Chung-Nam University, Hanyang University and other
major universities are utilizing this technology in their portals. Corporations such
as Hyundai Mobis use the multi-lingual
function to the fullest in their global purchase portal that led to an efficient work
collaboration project.
Most companies nowadays utilize some
sort of business solution in the workplace.
Saltware is a company that provides these
business solutions and more. Much more,
in fact. They provide business infrastructure to maximize efficiency for a client
business environment as well as consulting clients on technology architecture.
They also have software department for
domestic software solutions and business
package products for corporations.
Saltware is an almost 10-year-old business integration firm that started out in
2003. It is also a firm that has kept up a
constant KRW 2 billion sales for the last
3 years despite the bad economy. Besides
the many business departments, Saltware
also runs a research lab and a professional
consulting group for follow-up services,
creating a better partnership than a simple
buyer-seller relationship.
Worldwide recognition
for Saltware
Lee Jeong-kun, CEO of saltware
Surf the net more easily
with enView
Their flagship software enView is an
enterprise portal software that was developed in 2007 and achieved GS certification the next year. Currently over 40 websites including universities, markets, and
corporations are using enView, and they
are receiving good reviews among users.
There are a lot of foreign products that
provide similar services as enView with
many different features. However many
of these products require their own web
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| IT TIMES
Basic People
Basic Service
Basic Business
August 16th - September 15th. 2011
The enterprise portal solution has been
a certified business solution for almost 10
years worldwide; however it is undergoing a series of changes. Major vendors
have been annexed into a few large corporations, which meant that the range of
choice of portal software for clients have
decreased and technology has taken leaps
making difficult for smaller firms to compete.
enView, however has been chosen as the
software export mentoring project by the
Ministry of Knowledge and Economy’s
National IT Industry Promotion Agency
and is undergoing globalization with
backing from the government. 2011 fall is
the estimated release date for the global
version and this will be followed up by
the same high quality service provided to
domestic clients. Saltware hopes to compete against the major vendor firms and
replace them for many foreign clients.
Growing amidst barren lands
The enterprise software industry has always been a hard market for small domestic firms to compete in. Amidst the towering foreign brand software Saltware first
achieved GS certification after 3 years of
continuous funding and research in the
domestic corporate portal area. Boosting
off their initial achievements Saltware’s
strategy was to aggressively compete for
market in the university portal sites, and
went on to supply solutions for corporations and public domains.
One of the most important philosophies
Saltware abides by is that their software
is not technology centered, but is custom
made to support business convergence as
a platform. This is not to say that Saltware
is slacking off in the quality department.
Nothing could be more far from the truth.
Rigorous quality assurance and abidance
to the international standard is achieved
through processes that constantly analyze,
reflect and examine every product. Client
feedbacks are always taken into account,
and these feedbacks are turned into goals
for future software development.
to have a go at the world market. They
are far from unprepared however, and
their first priority is to find out global
quality levels of competing products and
prepare for technicalities such as intellectual property rights. Many domestic firms
used to focus only on the final product,
but international standards must be met
including software quality methods - including printing appropriate manuals and
technical writings and utilizing various
test methods. Under the guidance provided by the MKE, Saltware would be well
prepared to face these challenges.
enView will be labeled as BIPS enView,
with BIPS standing for Business Integration Platform Service. This continues
with the idea that Saltware provides not
only technology, but provides solutions
that would allow Business Integration for
the clients. The research teams are working on even more innovative products not
only in the portal and single sign on area,
but also infrastructure and architecture
wise. Producing high quality, stable systems for businesses to thrive on will be the
goal Saltware has to achieve to compete
in the world market.
Chun Go-eun / info@koreaittimes.com
Into the world market
With the aforementioned backing of the
government ministry Saltware is itching
Enview Architecture
www.koreaittimes.com |
61
Issue & Topic | Robotics
Robotics | Issue & Topic
2011 International Robot Contest
responses to production, in addition to finding out a variety of contents,” he noted.
Commenting that large-scale spaces to create demands for robots such as Robot Land
(2013) and Yeosu Ocean Expo Robot Exhibition Hall (2012) are being built, he said,
“We should concentrate our efforts on commercializing robot products on a shortterm basis and accumulate technology ability on a long-term basis. By doing so, the
domestic robot industry can play the role of locomotive as the next-generation growth
engine industry.”
to be held at KINTEX in October
aims at integrating and managing about 40 robot contests across
the country, he said, “Our company will faithfully play its role to
expand robot educational market through spread of robot mind
to all people, finding out excellent robot-related manpower, and
development and application of new robot technology.” To enhance the International Robot Contest, the President, the Prime
Minister and the Minister of Knowledge Economy presents
awards to winners of the robot competition every year.
“KIRIA is greatly contributing to activating robot sports and
fostering global robot-related manpower through systematization of the robot contest and finding out robot standardization,”
said the KIRIA head.
“In the future, we will actively push for linkage of the International Robot Contest with foreign robot contests to activate and
upgrade the domestic robot industry,” said Joo.
Status of intelligent robot industry
2011 International Robot Contest
The 6th International Robot Contest 2011 will be held at KINTEX in Ilsan, Gyeonggi Province for a four-day run from Oct.
27.
About 10,000 Koreans and foreigners from 5,000 teams are
expected to participate in the international robot contest, hosted
by the Ministry of Knowledge Economy and organized by the
Korea Institute for Robot Industry Advancement (KIRIA), according to Joo doug-young, the head of KIRIA.
The contest supported by the Korean Intellectual Property
Office consists of 24 events in 10 competing categories - the
Grand Challenge, Humanoid Robot Competition, Seoul Tech
Intellectual Robot Competition, Intelligence-type SoC Robot
War, Exploration Robot Competition, Education-purpose Robot Teachers’ Competition, Youth Robot Competition, Creative
Robot Exhibition with Family, FIRA Invitational and KoreaJapan-China Humanoid Survival Attack.
In an interview with the Korea IT Times, KIRIA President Joo
said, “In 2006, 942 teams participated in 21 events of the first
International Robot Contest. Since then, some 30,000 players
from 14,820 teams attended the 45 events.” Noting that KIRIA
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| IT TIMES
August 16th - September 15th. 2011
During the period from 2006 when the statistics on
the robot industry began to be compiled and 2010,
the annual growth rate of robots stood at 41
percent for use of manufacturing, 301 percent for professional services, 105 percent
for private services, and 18 percent for
robot parts.
“In particular, robot sales surged by
97 percent to KRW 933.6 billion in
2010 from a year earlier,” Joo said.
This was largely ascribable to an increase in the number of robot makers and a
steady rise in the number of robot experts.
“The National Assembly’s enactment of the law
to supply and promote intelligent robots and the establishment of the robot industry department as a
government agency also greatly contributed to the
rapid growth of the domestic intelligent robot industry,” he explained.
“To shift the strategy for development of the domestic intelligent robot industry from the past
catch-up strategy started in the conventional industry to a leading one, we will pursue a strategic approach toward robots for
professional and private services,” said the
KIRIA president.
“At the same time, we will pay more
attention to the market verification
project, which can reflect consumers’
International status of robot industry
Joo Duke-young, President of Korea Institute
for Robot Industry Advancement (KIRIA)
International Federation of Robotics (IFR) estimated that the world’s robot market
will grow from US$ 9.4 billion in 2008 to US$ 100 billion in 2018.
“Advanced countries, including the U.S., Japan and the EU, are leading the original
robot technology with their affluent funds and excellent manpower. Based on such
competitiveness, they are introducing a series of success stories through commercialization of derivative technology,” Joo said.
In the meantime, the domestic robot industry has shortened the technology gap with
those of advanced countries from four years in 2003 to 2.5 years in 2009.
Along with this, they achieved outstanding results in terms of fostering robot-specialized companies.
“However, Korea’s original technology related to intelligent robots is still far behind
that of advanced countries mainly owing to the limitation of robot market expansion,
chiefly led by individuals and small and medium-sized enterprises,” he said.
“To rectify such problems and strengthen global competitiveness of the domestic robot industry, accordingly, the government needs to extend full supports for local robot
developers who are trying to secure original technology. Along with this, the government should actively find out best practices in the initial robot market and transfer such
technology to other robot makers,” he said.
“Meanwhile, the private sector, for its part, should make all-out efforts to find out
robot business models and contents and push for an effective strategy to expand the
intelligent robot market,” the KIRIA head stressed.
Robot pilot project
Meanwhile, the government plans to spend KRW 100 billion on robot-related pilot
projects to bolster growth of the cutting edge industry. The joint support plan outlined
by the knowledge economy, education, environment, health and defense ministries
calls for state funds to be made available for various projects up till 2013, with KRW 30
billion to be earmarked for this year.
“Robotics is a high-tech, value-added convergence industry with considerable growth
potential that could receive a boost from state assistance,” a senior official of the Ministry of Knowledge Economy said. He pointed out that in the past, the government had
limited itself to research and development (R&D), which was not enough to create new
market opportunities. Korea had allocated KRW 740 billion for R&D in the robotic
sector since 2002, but had only spent 10 billion won on related pilot projects that could
fuel actual demand.
Under the new master plan, government ministries will provide funding for largescale pilot projects worth up to KRW 2 billion from just KRW 100-200 million worth
of assistance offered in the past. Pilot projects will involve such areas as education,
defense, firefighting, security, manufacturing, farming and medical services, he said.
info@koreaittimes.com
We shouldn’t have to be
waiting so long to see a robot
something like Bumblebee in
our dailylife.
www.koreaittimes.com |
63
Issue & Topic | ITS
ITS | Issue & Topic
The following is the main content of the
interview with Doh Tae-ho, general director
of the Road Policy Bureau of the Ministry
of Land, Transport and Maritime Affairs.
MLTM to Raise ITS Construction Ratio
Beyond 25% by 2020
The government plans to raise the Intelligent Transport Systems (ITS) construction ratio to more than 25 percent of the
nation’s roads, a senior ministry official
said.
Noting that inter-city roads are seriously
insufficient compared with the nation’s
key road networks such as expressways
and national roads, Doh Tae-ho, general
director of the Road Policy Bureau of the
Ministry of Land, Transport and Maritime Affairs (MLTM) said, “The ministry
will strengthen its support for construc-
tion of ITS for inter-city roads this year.”
In an interview with the Korea IT
Times, Doh said, “If the network of
traffic information between expressways
and national roads and between national roads and inter-city roads is realized
smoothly through the advanced transport
system, we can maximize ITS-using effects, including easing of traffic congestion, improvement of road use efficiency
and traffic demand management.
“After all, raising the ITS construction
ratio will greatly contribute to realizing
Intelligent Transport Systems
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| IT TIMES
August 16th - September 15th. 2011
low carbon green transportation in the
near future,” said the general director.
“Along with this, the ministry is making
a strong push for next-generation ITS new
technology R&D, including ‘Smart Highway’ and ‘U-transportation’ in order to
jack up the nation’s ITS-related technology level to that of advanced countries,”
Doh noted.
He continued to say, “At the same time,
we will persistently carry out study for
standardization and intellectualization of
unit ITS equipment, including Variable
Message Signs (VMS) and traffic lights.”
Intelligent Transport Systems (ITS) refers to information and communication
technology applied to transport infrastructure and vehicles that improve transport outcomes such as transport safety,
transport productivity, travel reliability,
informed travel choices, social equity, environmental performance and network
operation resilience.
“In a nutshell, ITS is the future-oriented
smart transport system, which automatizes traffic operation and management
and improves efficiency and safety of
transportation by grafting advanced IT
technology and traffic information onto
traffic means such as roads and cars and
traffic facilities,” he explained.
Interest in ITS comes from the problems
caused by traffic congestion and a synergy of new information technology for
simulation, real-time control, and com-
munications networks. Traffic congestion
has been increasing worldwide as a result
of increased motorization, urbanization, population growth, and changes in
population density. Congestion reduces
efficiency of transportation infrastructure
and increases travel time, air pollution,
and fuel consumption.
“Accordingly, all countries in the world
exert efforts to reduce traffic congestion
by introducing advanced transport system,” he commented.
Noting that the scope of ITS application
and the possibility of its development are
limitless, Doh said, “In this present stage,
the ministry plans to ease traffic congestion and increase efficiency of road use
through collection and offering of realtime traffic information.”
Korea started to build the ITS in the
latter half of the 1990s. As of the end of
2010, the advanced transport system were
built for a total of 9,764 km roads across
the country, including 3,776 km expressways (100 percent), 2,552 km general
national roads (19 percent) and 3,436 km
inter-city roads (7 percent). A total of 50
traffic information centers are in operation in the country at present.
“Considering that ITS was built for 11.7
percent of a total of 83,196 km paved
roads in Korea, it is still insufficient compared with more than 30 percent in the
comparable ratio for the neighboring advanced country, Japan,” he said.
“However, the ITS construction is expected to gain further momentum in the
future as a growing number of local governments are introducing the system at a
rapid pace. For instance, about 40 local
governments established the system over
the past decade,” said Doh.
Q: Would you make comments on expectation effects of ITS?
A: First of all, we can expect social cost saving and improvement of traffic and logistics
competitiveness by easing traffic congestion.
Through ITS, we can offer information on
real-time traffic situation and roundabout
routes and ease concentration of traffic volume, enhancing the use efficiency of existing
roads and increasing the processing capacity
eventually.
According to Samsung Economic Research Doh Tae-ho, general director of the Road Policy
Bureau of the Ministry of Land, Transport and
Institute, if ITS is applied to all roads across Maritime Affairs
the country, Korea can save 11.8 trillion won
in social costs by reducing confusion and accident costs and logistics expenditures. At
present, Korea spends some 39 trillion won for road congestion and accident costs.
Doh also said, “ITS is greatly contributing to low carbon green transport system by
reducing unnecessary fuel consumption and CO2.”
According to Korea Transport Institute, ITS construction for 1,000 km national roads
brings about some 8.26 million liter fuel reduction and 18,828 tons of CO2 reduction
annually.
Q: Do you have any plan to export Korean-type ITS?
A: The global ITS market is expected to rapidly grow by 9 percent annually, reaching $20 billion in 2015. In particular, as the ITS markets in developing countries are
showing a high growth of 15 percent per annum, we need to make doubled efforts to
preoccupy the ITS markets.
In 2008, domestic companies received $100 million orders for ITS projects from Azerbaijan and Mongolia. The Seoul government also designated ITS as new growth engine
in 2009, actively supporting domestic companies’ exports of ITS to developing countries in such regions as Latin America, Southeast Asia, the Middle East and CIS.
Thanks to such efforts, domestic companies won the $300 million order from Colombia to build the traffic card and bus management system (BMS) in Bogota in August
this year.
Vietnam and Kazakhstan are also reportedly propelling the introduction of Koreantype ITS after recognizing the superiority of the intelligent transport system.
To activate domestic firms’ exports of ITS, the ministry will launch the private-government export supporting team jointly with KOTRA, ITS Korea, and domestic ITS companies and hold ITS export road shows twice a year regularly.
At the same time, the ministry will actively support domestic ITS exporters through
MOU conclusions with foreign countries, sharing of information on foreign orders for
ITS, tailor-made ITS PR activities, and setup of effective marketing strategies.
Lee Kyung-min / info@koreaittimes.com
www.koreaittimes.com |
65
Events
Events
Electronics Extravaganza in KES 2011
When someone tells you to “be smart”, what do you do? Most people would start looking around and trying to spot the
problem before its mentioned in the conversation. Some other people might say “I am, always.” But this year, if someone
tells you to “be smart”, you can instantly reply “Yes, I’m going to the 42nd Korea Electronics Show.” Because that’s the motto.
Be Smart, the 42nd Korea Electronics Show (KES), begins this October. From the 12th to the 15th this year, KES will once
again showcase the IT icons of the nation. This year the show is expected to emphasize the convergence between software
and hardware. How will software meet hardware to brighten up the IT industry as well as improving the quality of our lives?
The answers lie within KES 2011.
When software meets hardware
As with prior shows, KES will be the
place to be for technology buffs and early
adopters. With over a hundred firms planning to show their state-of-the-art products, there will be something for everyone.
Convergence is again the name of the
game of 2011. “Before, the electronics industry was based on putting various parts
together to produce a complete product.
This, however, has changed. Now the
trend is to put together the completed
products and information technology.
The smart revolution has revolutionized
the industry’s paradigm,” said Mr. Francis Kang, the Director/Market and Exhibition Center of the Korea Electronics
Association (KEA). “The KES is looking
to be the control tower in this venture. In
other words, we will be the scene of convergence solutions.”
According to Mr. Kang, the terms
Software and Hardware will be almost
obsolete in KES 2011. Hardware will
be developed from advances in software
technology. Or in other words, hardware
will be the realizations of developments
in software technology, and the collaboration of these two will bring about marvelous innovations. Attendees of KES will
be able to experience this new wave in IT
firsthand.
Completely new devices will be rarer
this time around. However, there is no
need to worry because software developers have been busy and brought new innovations in hardware to support these
new developments. There are companies
specializing in embedded technology,
virtual reality, applications, 3D, mobile,
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| IT TIMES
ministries. For example, the
Ministry of Defense will
be meeting various firms
about installing IT systems
on ships, while the Ministry
for Food, Agriculture, Forestry and Fisheries will be
Francis Kang, director of KEA
looking to find IT solutions
on growing cabbage.
These conferences and meetings will provide insights into how
companies can develop their products in the future as well, allowing them to create more and better IT solutions that the government might require in the future.
World Marketplace for IT
KES will also act as a marketplace for R&D suppliers such
as universities, research firms and research institutes to market
their products. Without natural resources or infrastructure, currently the strength in the Korean IT industry lies in its ability to
develop technology. The KES will be the place for them to show
off their end results. Buyers will be happy too; what better place
to find new technology all together in one place than KES! Currently around domestic 50,000 visitors are scheduled to attend
as well as 2,000 foreign buyers. Distributors from India, Russia,
Canada, Japan, China and Indonesia are expected to attend as
well. As with this year’s theme, many of the products on display
and u-cloud technology signing up to set
up kiosks. There will be over 200 booths
from 24 institutes dedicated to apps. KEA
is considering setting up a separate partition for the apps, called the App World.
August 16th - September 15th. 2011
are expected to be on the software side. However there is no need
to worry on the lack of visual effects. On the contrary, since software is actually what drives the hardware there is plenty of neat
hardware realizations of software development expected to be
on display.
The Show to be At
Compared to larger electronic exhibitions overseas, such as
the German IFA and CES held in America, the KES may be
comparatively smaller in size. The IFA, which is centered on
tools and deals, hosts nearly 1423 companies while CES, a more
value chain-oriented expo, more than 120,000 attendees. Along
with the Japanese CEATEC which boasts the most advanced
technological displays, the KES is one of the 5 electronic expos
of the world.
The KES, as a general electronics expo, was never competing
for size with the larger foreign electronics expo. However, the
KES has always strived to be the expo where people wanted to
be. While the KES has always entertained attendees through the
various kiosk displays and aesthetic designs, the highlight has to
be the opening ceremony – a 40 year old tradition that will continue this year as well. The latest technology was always used to
show entertaining and thought provoking opening shows, alongside top ‘Korean Wave’ stars performing onstage – another ‘software’ that is thehottest trend nowadays as well.
Chun Go-eun / info@koreaittimes.com
Smart Korea Conferences
KES will not only be holding a huge
electronics expo, but also various conferences and talks on future government policies regarding IT and various government
www.koreaittimes.com |
67
Country Report
Country Report
Special Report on the Occasion
of the Independence Day of India
Q. How significant is the Independence
Day to Indians?
A: It is a remarkable coincidence that India and Korea gained independence on the
same date, the 15th of August.
India’s Independence from colonial rule is
a unique event in the modern history of the
world because of Mahatma Gandhi’s nonviolence, which became the instrument of
struggle to mobilize millions on a scale
that the world had never witnessed before.
India’s freedom movement has become an
idiom for fighting for just causes in many
parts of the world. As India celebrates the
sixty-fourth anniversary of her independence this year, we as Indians feel proud not
only because of what we have achieved so
far as a nation, but also because of the values of democracy, non-violence, and human dignity that the Indian independence
has underlined for the world to emulate.
The Indian economy has grown by leaps
and bounds and the constraining legacy of
colonialism has been overcome by the people of India. India is today the fourth largest economy in the world on purchasing
power parity. India is a sovereign, secular
and democratic republic that has demonstrated all the qualifications to become
a permanent member of the UN Security
Council.
Q. Will you please explain the past and
present bilateral economic and trade
relations between our two countries?
A: If we look back, there was a time in our
bilateral economic and commercial history
when both countries were a little detached
due to their own internal political dynamics
and had failed to grasp the importance of
a closer integration between us. However,
this started changing in the early 1990s
with the private sector taking the lead on
both sides - whether it was through Tata’s
ties with Daewoo in Korea in the automobile sector for instance, or the successful
ventures of LG, Samsung and Hyundai into
the Indian market.
But, it is India’s Look East Policy and Presi-
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| IT TIMES
dent Lee Myung-bak’s historic visit to
India in January 2010 that have made a
significant transformational impact on
India-Korea economic and trade relations. This received added strength with
the signing of the historic Comprehensive
Economic Partnership Agreement (CEPA),
which is Korea’s first free trade agreement
with a BRIC nation. Under the CEPA, most
of the major export items from Korea to
India enjoy reductions in tariffs. The CEPA
has already proven its efficacy by contributing to increased trade flow between India
and Korea which last year stood at US$ 17
billion after growing more than 40 percent
over the previous year. The trend is encouraging and the two countries are poised to
achieve the US$ 30 billion target by 2014.
During the first six months of 2011, bilateral trade has increased year on year by
36 percent to US$ 11.04 billion, and it is
expected to touch US$ 20-22 billion for the
whole of 2011, a new high.
With extensive synergies and growing purchasing power on both sides, the profile
of the India-Republic of Korea trade and
economic relationship has already been
changing from a mere commerce-driven
one to one that is anchored on two-way
investments. We have been witnessing
greater economic integration across a
wide spectrum of the economies of the
two countries. It is important that the Korean industry recognizes that India, with its
huge market comprising over 300 million
consumers in the middle class, with a robust growth of about 8 percent of the Indian
economy, and with a transparent and rulebased corporate climate, can be an excellent destination for their investments.
Q. What are popular sight-seeing destinations for Koreans in India?
A: With its varied topography, extensive
panoramic landscape, and thousands of
years of history and cultural heritage, India has something to offer to every type
of tourist. For someone looking for places
of religious significance we have the hal-
August 16th - September 15th. 2011
lowed sites like Bodh Gaya. For someone
wanting to visit historical sites India offers places like the Forts of Rajasthan. For
someone just desiring to be lost in nature’s
beauty, he can do so on the scenic beaches
of Goa and Kerala. Or for a tourist simply
seeking to savor the magnificence of manmade structures, India has the wonders
of the world like the Taj Mahal in Agra or
Akshardham and Bahai Temples in New
Delhi. An added attraction in Goa is one of
the oldest churches in India, the Basilica
of Bom Jesus, a UNESCO World Heritage
Site, that holds the mortal remains of St.
Francis Xavier. Adventure sports like river
rafting or mountain climbing are expanding areas of Indian tourist attractions,
while traditional wildlife sanctuaries are in
abundance in India. Another area on which
the Government of India and the tourist Industry is focusing is Eco-Tourism.
Q. What are the key and promising industries of India?
India’s promising industries include Heavy
Industries in the infrastructure area including Steel, Power, Roads & Highways,
Ports etc.; a variety of manufacturing activities including Automobiles and Electronics durables, high quality forgings;
Pharmaceuticals; Mining; Construction
including urban development and water
resource development; Services sector
including IT, Transportation, a vast Tourism and Hospitality industry etc. It must
be recognized that India is one of the few
countries which possess the industrial capacity, quality and skilled human resource
and the frontier technologies at par with
the First World, and also the growth potential of a developing country. I welcome the
Korean industries to take advantage of this
rare combination and invest in India for
mutual benefit.
Q. What is the most important economic policy which India is now pushing?
A: As a democracy, the core objective of In-
A: Looking at Indian economy in a holistic
perspective, it grew by 8.5 percent in 201011 and is expected to grow by 8.2 percent
during the current year. Industrial production expanded by 7.9 percent while exports
reached US$ 246 billion, an increase of
37.5 percent over 2009-10. The agriculture
sector, which was showing slow progress
during the last few years, has picked up
momentum and recorded a growth of 6.6
percent during this period.
India, a US$ 1.3 trillion
economy today, is now
the world’s 11th largest. The Indian economy’s resilience was tested
by the global financial and economic crisis in 2008 and 2009,
but it has proven to be robust
with strong fundamentals. These impressive credentials became possible due
to a sound industrial policy supported by
overarching monetary and fiscal policies
of the government of India, all of which are
investment-friendly and growth-oriented.
dia’s economic policies would be to achieve
an inclusive growth and sustainable development where every Indian has an equal
opportunity to partake and enjoy the fruits
of the economic success. Food security,
energy security and poverty alleviation are
obviously integral to this sustainable development we have been aiming at.
Infrastructure development is at the core
of our economic growth policies since a
world-class infrastructure is essential to
support the various sectors of the economy, to help achieve the high growth targets
we have set for ourselves, and to be able to
attract the necessary foreign investments
and capital flows. The thrust in the coming
years will also be on adding manufacturing
capacity so as to position India as a manufacturing hub for exports to South Asia and
the Middle East, as well as on maintaining
India’s pre-eminent position as an outsourcing base for various service sector
industries. An equitable growth would be
possible if we can create employment opportunities to our vast pool of high quality
human resource. India enjoys a young demographic profile with expanding literacy
and highly acclaimed managerial and technological skills. Manufacturing and service
sectors will play a critical role in our efforts
to generate employment.
Q. How would you distribute your software in Korea and strengthen partnership?
A: India has already been well-recognized
in the world, particularly by the developed
and industrialized countries, as a software
powerhouse. Corporations and enterprises
spread widely across various sectors of the
global economy are able to benefit from
the value added and low-cost outsourcing model offered by Indian IT companies.
Though major Indian IT names such as
Tata Consultancy Services, WIPRO etc have
set up their operations in the Republic of
Korea for many years, it is somewhat disappointing that the Korean industry, despite its advanced technological base, has
H. E. Skand R Tayal, Ambassador of India
not paid enough attention to the software
solutions emanating from India that can
transform the business models altogether
making them highly competitive.
I am inclined to believe that the Korean industry should look upon the Indian IT companies as partners and not competitors.
Indian IT solutions complement the Korean
industrial processes and need to be looked
at as integral to the entire spectrum of production and business activity. It is instructive that a majority of Fortune 500 companies of the world use Indian IT solutions
because they add value to their products
and give them that extra edge over their
competitors both in cost and quality terms.
For the past several years, India has been
an increasingly favored destination for
major companies which seek customized
software development. The revenues of
Indian IT-BPO industry touched US$ 73.1
billion in 2009-10 constituting 5.8 percent
of GDP with BPO (Business Process Outsourcing) accounting for US$ 12.4 billion
and software and services US$ 60.7 billion.
Indian IT companies are not only successful in English speaking countries of USA
and Europe, but also in Latin America and
in the Central and East Asia. For example,
in case of Japan, Wipro (www.wipro.com)
engineers are designing car-navigation
system software for Hitachi Ltd. and medical scanners for Olympus Corp. There are
several such examples.
India and Korea need to learn from these
successful examples. Indian IT companies
would, for instance, be open to working
with Korean companies which are known
to be strong in Hardware and this synergy
should provide another opportunity where
the two countries can work together. CEPA
needs to be continually reviewed so that
Korean companies work together with India for their IT solutions, particularly in the
financial and banking services sector. IT
can be a win-win for the two countries.
H. E. SKAND R TAYAL, AMBASSADOR OF INDIA
/ info@koreaittimes.com
www.koreaittimes.com |
69
Analysis
Analysis
> Continued from page 14
Though IT seems a cutting-edge industry, IT is the art of the
3-3-3 timing. Unless development, production and sales are
refreshed for every three months, the company will be put out
of business. Therefore, CEOs of IT companies should excel in
reading future trends to put their companies on a winning streak
over the long run, but it is not as easy as it sounds.
The world is characterized by social networks like Twitter and
Facebook that are powered by smartphones. Having failed in
globalizing Korea’s social network services and developing applications, Korea’s IT industry is beset by the iPhone tsunami
that is just as powerful as the 2011 Tōhoku earthquake. Though
Korea was the frontrunner who built a social networks such as
iloveschool and Cyword, it failed to globalize its social network
services, consequently losing out to the US.
Successful businesspeople have their own traits. Unless you are
engrossed in something, you cannot seize the top position. Business people who have successfully entered uncharted territory
do not either borrow or copy others’ work. They don’t simply
follow suit. Creative CEOs are focused on developing their own
things. Thus, we first need foster wacky CEOs like Steve Jobs
before we develop new products.
Only sequential innovations have been witnessed in Korea’s
IT industry and a slight hint of creative innovation that can help
Korean companies overcome the winner’s dilemma seems nonexistent. All the Korean companies are clamoring for innovation, but genuine innovations are actually simple. Innovations
that can raise a company’s market capitalization 10-fold are
genuine. To that end, wolf-like management teams and advisors
like Zhuge Liang in “The Romance of the Three Kingdoms”
(a Chinese historical novel) are needed. Making family-oriented
management a usual practice saying that group owners take full
responsibility, and the key criteria for selecting CEOs being their
loyalty rather than their creativity, will make Korean companies
go backwards in this era of a smart revolution. Are there Korean
companies that are run by creative CEOs? When can we see
smart CEOs who jack up the company’s market capitalization
10-fold though creative innovations?
Korea’s IT industry should learn from autistic young
people
Today we are encouraged to shift from the so-called “muscular” production that is strong in mass production to “cellular”
industries that do business with their squeaky clean hands. But
Korea’s IT industry is still eager to build mass production lines
and develop the world’s first hardware. This truly reminds me of
the very beginning of Japan’s lost decade.
There are two types of top winners. One is the last survivor
who beat everyone else and the other is the one who is always
a step ahead of the others. Korea’s IT industry has strived to
build up its production volume and lower prices to shake off
latecomers and come out on top in the global market. However,
the problem is what happened after it snatched the top position.
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August 16th - September 15th. 2011
There emerged a company that does not produce a single product in its nation, but takes the No. 1 spot thanks solely to its
unrivalled creativity.
Not a single unit of Apple’s iconic iPhone is produced in the
US. All of the production is taking place in China, but Apple is
making money hand-over-fist. Since the parts of the iPhone are
Korean-made, the price of the iPhone is lower than its rivals. As
a result, Korean IT companies get dumbfounded, but if Google
does the same thing to Korea later on, it would be a horrible
nightmare. Korean IT shares have already reflected the gloomy
in Apple’s shares while young people are obsessed with the enjoyment of the iPhone world, fidgeting with the iPhone while on
the move or at home.
The future of Korea’s IT industry hinges on these young, techsavvy people who are crazy about the iPhone. Companies have
to ask these young people questions about the market rather than
asking 50- or 60-something CEOs who can only type with two
fingers. Persistently asking people what they do not know can
be torture. Of KRW 10 trillion in profit, KRW 3 trillion is paid
in dividends, a bonus of KRW 3 trillion is paid to employees
and KRW 4 trillion is poured into developing 400 applications
that can rival Apple’s applications. The result would be Samsung
Electronics’ share instantly jumping to KRW 1 million.
Through the shares of some Korean research institutes and
online game makers are bullish, this is just silly. Globally-speaking, they do not have the technology that can feed the Korean
economy. In other words, they are just bubbles waiting to burst.
Stop badmouthing the iPhone
prospects.
Korea needs to modify its business model
Korean IT companies have become accustomed to speed management, which has helped them survive in the race to the bottom on production costs for 30 years. Yet Korea’s IT companies
have never experienced a bloodless war where completely new
products that rivals do not have determine the winner.
So it will not make any difference for large companies to summon up directors and reprimand them for slow sales.
Questions should be asked of Markets
Now, the world is mesmerized by Steve Jobs’s i-phonomics.
Apple has become the top-grossing IT company that boasts the
world’s largest profit and market capitalization. Signing a contract with Apple would be regarded as hitting a jackpot for an
electronics company that produces semiconductors and liquid
crystal displays. Mobile carriers are vying to get their hands first
on the iPhone and the iPad. Excited by the iPhone’s remarkable
performance, the older generation is having great fun investing
Selling off our nation to others is the biggest sin we can commit
to future generations. The next biggest sin is to hand down debt
to the next generation. However, the worst of all is providing
education that does not teach students creativity. Offering such
an education will make our future generations slaves of creative goods made by foreign companies. We are living in a world
where Bill Gates and Steve Jobs, both of whom have no university diplomas, are raking in tremendous amounts of money,
but Korea keeps curtailing its kids’ competitiveness by offering
education that was designed for the 20th century’s manufacturing era.
If you make an attempt at filling out Korea’s university application forms, you will get the urge to bomb the Ministry of
Education. How come a nation’s education, deemed as a plan
which spans a hundred years, revolves around selling university
application forms and private tutoring at private cram schools.
Filling out each university’s application form is as difficult as a
bar exam. This situation is completely insane. High school students go the extra mile to get into a prestigious university, but
half of the college graduates are jobless today. Public officials
who don’t contemplate ways to fix this situation and only worry
about their livelihood after their retirement and policy makers
swayed by these public officials may deserve smacks in the face.
Superintendents of education, mayors, and politicians are all
united to talk about free lunches for kids and free college education fees. But is Korea’s education, especially its university
education, competitive? Free lunches and lowered college tuition fees do not guarantee raised international competitiveness
and growing jobs numbers. They should think about sinking that
money into creating companies for the sake of Korea’s future.
With the money, thousands of venture capital companies will
be established, creating many, many jobs. Is this my miscalculation? Though Warren Buffett upholds the idea of noblesse
oblige, those who do not have the discerning eyes of Warren
Buffett are taking care of this nation’s education. Are they even
considering nurturing creativity through education?
The value of the information industry lies with the number of
its subscribers. Metcalfe’s law states that the value of a telecommunications network is proportional to the square of the number of connected users of the system. As of now, the number
of China’s mobile subscribers is 900 million, the same as the
combined populations of the US and the EU. Judging from the
history of technology, the birthplace of new technologies and
where the new technologies made a smashing hit have not been
the same. Backed by steam engines, the industrial revolution
started in the UK, but it travelled across the Atlantic Ocean to
blossom in the form of the auto industry in the US. Once 900
million people use smartphones, the global smartphone revolution will inevitably flourish at full throttle in China.
In the IT industry, the competitive structure of the US and
China is 900 million vs. 8.1 billion. (According to Metcalfe’s
law, 300 million times 300 million is 900 million, 900 million
subscribers squared equal 8.1 billion). China already has Baidu.
com, China’s answer for Google, Renrenwang with 160 million
subscribers (the Chinese version of Facebook) and messenging
company QQ with 1 billion members. Indeed, no one rivals China when it comes to numbers.
Where there is a huge market, high-end luxury goods are produced to turn a profit. The market capitalization of China’s mobile and Internet companies listed on the US stock market is
the evidence. Korea should wage a war against Apple by manufacturing smart c(hina)-Phones designed to take on China’s 900
million mobile subscribers rather than arduously playing catchup with Apple’s iPhone that has already been far ahead of Korean products.
Money does not accompany patriotism
Ways to get out of IT shocks is to seek refuge somewhere. For
the time being, Korean consumers buy products made by Apple and Google, turning away from Samsung and LG mobile
phones. You call them unpatriotic? As a matter of fact, there is
no patriotism when it comes to money. If people get paid, they
are willing to sell their nations. It is what it is. People buy shares
of Apple and Google and receive hefty dividends thanks to their
rising stock prices. If they are generous enough, they can buy
shares of Samsung or LG with the dividends.
If you are not patient enough to wait for the revival of Korea’s
IT industry, why don’t you read my article titled “The most dangerous three wrap items?” I do not intend to rub salt into investors’ wounds made by wrap accounts and IT shocks, I just feel so
sad about what is going on in Korea’s IT industry.
www.koreaittimes.com |
71
Column
Events
For a Smart and Beautiful Internet
Aiming for a sound and constructive use
of the Internet and smart phones, production of clean content, and a proper promotion of internet culture, The Launching Ceremony for the Clean Smart
Volunteer Corps was held on August
23rd, on the 7th floor of KT’s Gyeonggi
Southern Branch Business Center located
in Suwon, Gyeonggi-do. The governor’s
communications advisor Dr. Yang Jaesoo, who is a Secretary - General of the
Smart Volunteer Corps, said, “Clean
Smart Volunteer Corps has its roots in
the discussion for establishment which
was held during the International Business Herb U-Gyeonggi Vision Declaration Ceremony on November 4th, 2008.
As it was renamed to Smart Gyeonggi
Forum on February 10th this year, we are
going ahead with this creating a beautiful
smart-world campaign to develop it into
a forum for policy suggestions and social contribution activities. Currently we
are conducting activities for cyber ethics
such as a UCC contest for the Gyeonggido Content Association campaign and
creating a clean social cyber environment.” Then there was a brief introduction of guests, followed by the screening
of a video titled The Way to Becoming
an Esteemed Leader of IT, where earnest
search and introspection for the way to
become a truly leading nation of IT was
shared.
In the following congratulatory message
given by Mr. Lee Gye-hyeong, the vice
president of Dankook University’s Industry-Academic Cooperation Team, he
said, “You can find the significance of this
event where the clean smart act which has
been sporadic in the rapid development
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| IT TIMES
Dr. Yang Jae-soo, a Secretary - General of the Clean
Smart Volunteer Corps and the governor’s communications advisor
of the smart society is now under way in
an integrated and a systematic way.” The
Gyeonggi-do administrative governor Mr.
Kim Sung-yeol’s welcoming speech was
given next, in which he concluded, “The
August 16th - September 15th. 2011
development of new gadgets like The
Galaxy Tab and the iPad together with IT
for the accompanying applications is in a
rapid progress, making it difficult to predict the limits. Our lives have changed ultimately. So let us make this Clean Smart
Act become the foundation for inspiring
ethics which will serve as the driving force
in pushing that means to a higher level.”
Following congratulatory message was
given by Gyeonggi University’s Vice President Mr. Lee Jae-eun who said, “while
smart has been developed as the tool for
bringing people closer together, it can easily be seen where people harshly offend
each other just because their faces are not
visible. If those trashes are not thrown
away in a world of smart phones, it will
then become wounds and miseries to all
those using the internet. I would like gather every volunteer who will make a better,
happier, and a smarter world in this lifedominating internet online space.”
And lastly Mr. Lee Sang-hoon, the Head
of Daejin University’s Industry-Academic Cooperation Team, said, “Being smart
means solving and overcoming problems
rationally, and the courage to creatively
overcome the troubles of the upcoming
cyber generation through the world’s first
public campaign, Creating Smart Gyeonggi, is praiseworthy.”
After the congratulatory speeches, the
declaration of the Smart Volunteers and
the agreement ceremony took place. The
student representative pledged during the
solemn oath to become a person who will
take the lead for a sound contents culture.
The following event was the flag ceremony which symbolically represented
the cultural innovation for the new world
of the cyber in the upcoming generation.
Next, a performance from one of KT’s
teams was held where they played music
with iPhones instead of analog instruments. With the advent of the smart age
where 10 million people access the internet by smart phones and thus the influence of the contents are increasing by day,
today’s launching ceremony is expected
to contribute to creating a sound contentsuse atmosphere in the future.
Lee Cheong-jo / info@koreaittimes.com
Kim Hyoung-joong,
Professor at Korea University
A Model Cyber Warfare School
Professor Kim Hyung Jung at Korea University
By Kim Hyoung-joong (khj-@korea.ac.kr)
Last month, Korea University obtained
a permission to establish the Department
of Cyber Security. This department will
receive thirty students a year, offering a
full-time scholarship. The graduates will
serve in the army as officers but military
training or uniforms are not required. It
is already attracting huge attention from
high school students who dream to be
hackers.
This department is also drawing attention from other countries. Professor Im
Jong-in had an interview with the Washington Post. Korea suggested a new model for fostering cyber warriors. Traditionally, Korea set up educational institutes
based on American models, but this time,
Korea University is playing a leading role.
Korea’s cyber security program offers
various benefits to recruit outstanding
students. First, students can serve in Cyber Space Command as an officer while
fulfilling their mandatory military service. Secondly, instead of struggling in the
job market, students can serve for up to
seven years as an officer. The government
will financially support students to get a
higher degree or even to study overseas.
However, seven years is more than twice
the normal mandatory military service
duration. After discharged, jobs will be
open at major government agencies such
as National Intelligence Service. Third,
students in the program will receive a fulltime scholarship and will have chances to
get internships.
It is important to coordinate a balanced
curriculum. The curriculum has to cover
everything students need to know from
law to technology. It is also important to
teach how cyber attacks differ from defense and how to keep a balance between
the two. Ethics and moral education is
crucial to prevent any kind of accident
students could cause from lack of awareness.
People often take cyber attacks negatively. But, there is such thing as a good
attack. For example, when gathering information, we don’t have to hack into a
secret system when the same information
can be obtained by searching and analyz-
ing. Sometimes we waste time and effort
to find what is already on the Internet.
Therefore, learning about good attacks is
important.
Unlike conventional warfare, one click
could incapacitate the whole financial
system in a cyber war. An evil hacker
could destroy everything on the network
such as an airports control system using a
malicious code like Stuxnet.
Nowadays, national security requires
defense at the global level. While drug
smuggling, terrorism, destruction of the
environment and financial crises are at
least predictable, cyber attacks happen
without any warning and could be destructive.
To successfully defend our country in
a future cyber war, training experts and
developing anticipative strategies are vital. Though launching the Department
of Cyber Security is just a small step forward, it is meaningful that the Korean
government show an active response to
potential threats.
www.koreaittimes.com |
73
Diamonds out of the Rough
Technology & Products
In association with the Korea Trade Investment Promotion Agency (KOTRA), the Korea IT Times is proud to shine the spotlight on those small and medium-sized businesses in Korea that have earned the KOTRA Seal of Excellence. Companies of
high quality and promising technologies which KOTRA believes have the capacity to supply a global market with their goods
are marked with this Seal of Excellence in order to both guarantee their quality and heighten their global brand awareness.
This is a list of the best of the best of Korean small and medium-sized businesses.
with them.
A number of different acrylic blankets and bedding with eyepleasing colors and images are in the market. Its quality has
been already tested and proved by the customers who bought
them from major online & offline department stores and some
well-known marts. WONU is now actively exporting those
goods to 28 different countries in the Middle East, North America, Asia, and Europe.
IT Times / info@koreaittimes.com
SRM2 Blanket
De-jinx Your Mornings
When you start the day in the morning, waking up from the
right side of your bed is a good sign - your body feels as if everything is following the perfect biological rhythm,
and there is nothing out of order. Now you are
ready to enjoy this wonderful day. Then what
happens when starting from the wrong side? It
is an ominous sign that you want to forget and
avoid at all costs. Thus people often mythically
see it as the determiner for how the rest of your
day will turn. So they reach out to all means possible to wake up
happy every morning. For a start, people buy a bedding set that
brings warmth and comfort to their bed.
If you are familiar with the industry, those names like UNO1,
AROMA, TRIX, FILDRIM and STELLAMOR are recognizable and quite convincing as they are all highly regarded brands
in the Middle East. And the company WONU is supporting the
above names behind the scenes with its post-1993 technology.
Their major offsprings are acrylic printed blankets, polyester
printed blankets in 3 and 4 piece bedding sets.
Their sheets are 100 percent acrylic; its warm, fluffy feeling
will protect you from getting close to the wrong side of the bed.
Its European fabric has been upgraded and adds super softness
to its voluminous bulkiness. And, with this high quality European yarn, WONU is boasting about their luxurious and noble
designs and excellent feel.
Plus, what is interesting is that Disney characters are presented
on specific blankets for babies and children. The company became the sole licensed manufacturer in 1999.
All blankets are categorized depending on its design and purpose: Disney, Baby & Children, Flowers, Animals, Geometrical.
Also their bedding sets of one bed cover, one king-size blanket,
and two pillow cases are in noticeable demand mostly as a wedding gift. And it is time for people to actively de-jinx the morning
74
| IT TIMES
August 16th - September 15th. 2011
Dolly was a clone sheep much like these.
Molecular Technology
in the Future
Domino Effect in the Kitchen
The invitees are welcomed and ushered to the living room
first, then later to the kitchen. People eat and strike up congenial conversation and click, click, click. This is the sound hinting
that they are getting along quite well, but if one listens carefully,
there is another sound coming from the kitchen tools that they
are using.
It is certainly far from this previous click sound, yet it is similar
in a way that is hinting at these tools’ being in harmony with the
environment and, more importantly, with food. It is a series of
chain events. First it starts with technically-sound kitchen items
which lead to well-cooked meals, then to a great friendly atmosphere resulting from bodily satisfaction with good food.
Various Quality Kitchenware
And some company is rolling its sleeves up to cater to this delicate kitchen care. Both the headquarters and a factory are stationed in South Korea and there are two more factories in China. They have been helping people as a kitchenware
supplier bring the best to the kitchen table and
its surroundings. Their fashionable and
high quality items are the collection of
various accessories for cookware, side
& long handles, knobs, glass and
stainless steel lids; utensils and
the other items like folding handles, detachable handles, silicone
complexes, multi-liquid drain
lids, and magic pressure lids.
Each of those cookware accessories has its own distinctive name,
design, and color. Then look at
many kinds of detachable side and
long handles with which people can
carry the wares around.
How about eye-candy like knobs or lids,
Various kinds of kitchenware
Kim’s fashionable-handled kitchenware.
also including many of their unique utensils and the others under the banner of Fantastic Collection. They never look disappointing. People can easily use them to the fullest as those items
perfectly fit any kitchenware whether or not it is generic. And
their portability does not take any unnecessary space. All is possible with KASMAIN’s edgy technology.
Now The Ball is In Your Court
The sheep Dolly was the world’s first cloned mammal. People looked at it as a symbol of progenitor for the future clones;
furthermore, its birth seemed to signal the beginning of human
cloning projects, and they opened up many DNA-related technologies, also entailing many controversial moral issues. Since
this eye-opening event, plenty of adventurous engineers in the
industry are struggling hard to reach another breakthrough to
free people from fears of aging, disease, and the termination
of life with a baggage of biological tricks. And the engineers
need support from BIONEER, whose mission involves providing top-notch technology solutions to the fields of molecular
diagnostics and therapeutics. BIONEER plugs into the global
healthcare market in molecular biology, DNA/RNA synthesis,
nano-biotechnology, bio automation, and instrumentation. All
of their products for these different lots are supported by scores
of patents from U.S., Japan, and South Korea.
Products Engineered by BIONEER
Kim’s Handle since 1979 has never stopped growing and expanding its business sphere. Under the name of KASMAIN
(Kitchen Accessory Supplier of Main), KH continues to supply price-competitive products with high quality following their
goals: low cost, high quality, low price, and fast lead time. This
is possible thanks to all the engineers and inspectors. They are
truly hard workers who deserve to reap what they saw, because
their efforts to keep innovating and developing new items have
been steadily put into the work and will never phase out in future.
Kim Handle President Mr. Kim, Jong Moon as the best business partner is certainly the best hitting partner as well since he
knows how to keep the ball in play so that his partner can have
a chance.
IT Times / info@koreaittimes.com
Their molecular biology products are oligonucleotides, siRNA, Gene Synthesis, Phosphoramidites, DNA/RNA Amp,
DNA/RNA Prep, Ladders & Markers, Enzymes, and the S.
pombe Deletion Mutant Library. They also produce Agaropowertm which is an agarose gel electrophoresis kit, MyGenietm32 Thermal Block which is the peltier-based thermal block,
MyGenietm96 Gradient Thermal Block which is the peltierbased thermal block with temperature control system, and the
Exicyclertm96 Real-Time Quantitative Thermal Block which is
the Peltier-based thermal block combined with Bioneer’s innovative optical system. And molecular diagnostic products are Accupower Quantitative PCR Diagnostic Kits that detect all of the
target pathogens like viruses, bacteria, parasites, and biomarkers. Also, the Fully-automated Real-Time Diagnostic Vehicle
that is the fully-equipped mobile detection and identification
system using Real-Time PCR, covering from sample preparawww.koreaittimes.com |
75
Technology & Products
Technology & Products
A KOTRA-IT Times Joint Article Series
in 1970, Feroof started producing Spanish clay roof tile in 1989
and, in 2005, launched S-shape (Korean style) metal roof tiles
coated with stone powder for the first time in the world. The
metal roof tiles of Feroof are acclaimed for its excellent durability, sophisticated design, and color that can adapt to any type of
architecture, and also for the environmental-friendliness.
Strong durability
Extract DNA/RNA from various types of clinical samples and analyze results.
tion to Real-Time PCR analysis.
Another product line of their modular parallel molecular diagnostics is ExiStation. This system is the world’s unique MDx
platform which can take care of a number of different types
of samples at the same time. Its ExiPreptm16Dx takes and extracts DNA/RNA from various clinical samples from up to 6
instruments. Then Exicyclertm96 runs its single course to detect
multiple targets simultaneously (up to 96 well). Next it analyzes
the results to locate multiple pathogens from clinical samples using diagnostic software and automatic result
analysis.
At the final stage, ExiStation saves and updates the data. One remarkable fact about this
system is that it takes only 4.17 hours for all 96
tests to get results from clinical samples. This is
unrivaled and the fastest ever. Currently, Seoul
City Public Health Office is running ExiStation. Its foundation
was 1992. Years later, in 1996, its new title BIONEER was introduced. BIONEER first pioneered its own molecular biology
and diagnostic products in the South Korean market. Since beginning, BIONEER has continued to provide the latest solution
to the global community of life science.
With their remarkable life that lasts over 50 years, Feroof tiles’
strong durability against heavy rain, storms, severe cold, shock,
and corrosion comes from 10 protective layers. In addition, the
tiles weigh only about one sixth of the normal roof tiles, which
makes them easy to handle and store and also reduces construction cost for structural efficiency. Feroof ’s metal tiles are easy
and quick to install in comparison to conventional products,
and, for roofs built with asphalt shingles, the tiles save disposal
costs for construction material because they can be applied right
away without additional removal work.
The metal roof tile press equipment and production line independently developed by the company acquired ISO9001 and
ISO 14001 certifications with their outstanding quality and customer satisfaction that are second to none in Korea. “We are
an international company that contributes to many buildings
around the world,” said CEO Park Seojeong. “Our products are
exported to different regions of the globe and we never cease to
make efforts to become the best roof tile artisans in the world.
With our motto ‘helping others is to enjoy life,’ we will always
pour our energy in producing world-class metal roof tiles.”
IT Times / info@koreaittimes.com
FEROOF Master of Roof Tilecraft
76
| IT TIMES
August 16th - September 15th. 2011
Flying for too long in a narrow economy seat can cause
sudden changes in complexion, pain in the calf of the
leg, swelling, fever, flares, and
sometimes you can even feel
your veins getting harder than
usual. Lifting your feet toward
For the patient’s safety
the knee can also bring some
pain and some people experience difficulty with breathing. These symptoms are part of what
is often called economy class syndrome.
Deep vein thrombosis - fatal to people who stay still
International certifications
IT Times / info@koreaittimes.com
It is not unusual for most urban residents to dream about
spending their old age in a villa or country house as long as the
finances allow. For sure, their dream houses often take European
styles. Among the several reasons that these European houses
appeal to many people, one is the shape of tiles laid on the roof.
Although it is easily neglected, more often than not, metal tiles
in particular add glamour to many famous buildings around the
world including those in Korea.
Run by a descendant of a roof tile artisan who began the craft
Do You Know Economy Class
Syndrome?
Economy class syndrome is medically termed deep vein
thrombosis (DVT). It is caused by the coagulation of blood
when a person does not move for a long time. The blood clot
traveling around in the veins leads to the pain in the leg or
swelling. Furthermore, if it travels to the lungs, the clot results
in a pulmonary embolism, which can also lead to death unless
proper treatment follows. People who are undergoing surgery
are exposed to the biggest risk. In addition, these people mostly
have low fitness levels, having stayed in bed for treatment for a
long time. However, they cannot avoid having surgery just to
prevent DVT - how, then, could we overcome the dilemma? A
DVT prevention device is a piece of medical equipment used
to block DVT or its progression to pulmonary embolism. The
technologies required to develop this device are highly intricate,
and therefore, are mainly obtained in advanced countries. However, Daesung Maref has succeeded in producing Korea’s first
DVT prevention system: DVT-2600. The company is exporting
a variety of medical equipment including DVT-2600, a digital
pneumatic compressor, and a pneumatic warming blanket sysDVT-2600
1. Stone chip coated steel roof tiles
2. Italian stone chip coated steel roof tiles : DIVA
tem, all of which are designed to protect the safety of patients
under operation. The digital pneumatic compressor in particular
adopted LCD graphics and a touchpad system and therefore differentiates itself from other conventional products from the U.S.
or Europe with analog or FND displays.
Overcoming the bias against domestic products
to advance to global markets
Even after successfully developing difficult technologies, Daesung Maref is faced with many obstacles because of the prevalent prejudice among Korean hospitals that domestic medical
equipment are not of high quality. However, DVT-2600 has competed with and won against global medical equipment manufacturers in huge bids in Europe, the Middle East, Asia, and South
America. The international markets have already recognized the
excellence of DVT-2600. Daesung Maref, for more aggressive
overseas marketing, runs promotion activities in more than 15
international medical, beauty, or health exhibitions every year
and also exports their products to 60 countries. Apart from owning the most diverse product ranges, the company has set a competitive price - a bit higher than Chinese or Taiwanese but lower
than other advanced countries’ products - which explains their
anticipation for continuous growth in the future.
IT Times / info@koreaittimes.com
Penicillin
Way of the Global Indigenous
Technology
Hundreds of years ago, the average human life expectancy was
only 20 to 30 years. Three out of 10 newborns failed to survive
their first birthday and 5 ended up dead before the age of 10,
mainly due to fatal diseases such as smallpox, measles, malaria,
cholera, dysentery, diarrhea, pneumonia, and septicemia. For
centuries, causes of the diseases remained unknown but were
only guessed at as being either possessed by an evil spirit or
spread airborne. It was only when the causes of most diseases
were discovered to be germs that researchers started studying
how to deal with specific diseases. Septicemia is a bacterial
www.koreaittimes.com |
77
Seshin’s cookware
Technology & Products
Technology & Products
A KOTRA-IT Times Joint Article Series
die casting via OEM and broadcasted them through television
home shopping. If the quality of the products from a certain
company is outstanding, another enterprise buys them and puts
its brand name on it to sell at large. It is believed that the quality
of the products is the warranty. Se-sin industry possesses over
100 molds to become known from advanced to underdeveloped
countries.
Structure of Bacampicillin HCI
infection that is fatal to humans. However, tens of thousands
of experiments revealed that certain substances released from
mold, a member of the penicillium family, killed the germ that
caused septicemia. What is more, the mold is found to incur no
harm on human leukocytes. Ever since, penicillin led to a major breakthrough in the fight against bacterial infections such as
syphilis, meningitis, and pneumonia, which freed mankind from
almost all diseases.
Equipped with its own technology
Chong Kun Dang BIO, a Korean pharmaceutical company,
also produces raw materials for antibiotics and antitubercular
drugs including penicillin. While manufacturing antibiotics and
drugs out of existing materials seems relatively easy, developing
one’s own technology is a more daunting task. Endless efforts
into research and development enabled the
company to become equipped with numerous
technologies of its own. The technologies may
not be commercialized to make profit in no
time, but lay foundation for the development
of the pharmaceutical industry in Korea. Their
achievement in technological progress stopped
them from paying for raw materials to overseas companies, at
least for antibiotics.
In search of excellent company
Chong Kun Dang BIO is equipped with the world’s leading
fermentation technology and is ready to develop bio-technology
that establishes a foothold for its advancement as an excellent
company. Utilizing the fermentation technology, it has succeed
in developing drugs including 7XACA, PC, DMCT, and cyclosporine A. In line with current trends for a genome project and
stem cell research, it has also developed technologies to produce
raw materials for recombinant proteins such as insulin, G-CSF,
and EPO, by taking advantage of its gene manipulation technology and biotechnology. On top of it, the company continues
its stance as living together in society by developing optically
active materials out of bioconversion technology and reducing
the emissions level of pollutants, while developing of chemical
products. It is highly expected that Chong Kun Dang BIO prospers as a small but robust company, and strengthens its basis
with its vision of an excellent company by international standards.
IT Times / info@koreaittimes.com
78
| IT TIMES
August 16th - September 15th. 2011
Endless development
Evolution of the Frying Pan
Is it a fried egg or scrambled?
You often forget to put some oil on the frying pan before you
fry the egg, and in the middle of the process you realize that you
missed the oil. You could start smelling something burning any
minute. The harder you try to turn the eggs over, the messier the
egg looks. Putting them all together, you can’t even identify what
is meant to be the fried egg or a scrambled egg.
Why does it happen?
It happens because there is a hot spot in the frying pan. The
hot spot is where the hot is partly centered. Since the degree of
the heat is not even to deliver the entire frying pan, some parts
scorch while other parts are not yet done. When you try to do
something for the part yet cooked, the part already done will
get scorched. Besides, you turn the light off to nip it in the bud
before you make a big burned spot on your dish. If so, you will
find another part of the food undone. It is nothing to pay attention, to but quite bothering to housewives or people who cook.
With the frying pan created by aluminum die casting, you don’t
have to worry about cooking tools anymore. It is because the
hot spot is equal across every part of the pan. Compared with
other products, you can feel the intensity of strength to endure a
big impact. It may look funny to hold a pan on your hands but
you can use it as a weapon as you accidently encounter with a
robber. It is the method of die casting which is made by Se-Sin
industry itself.
Let’s take a look at the technical skills of Se-sin. It develops
products with various features to satisfy the user’s needs. For
instance, it focuses on the niche market such as airtight for both
sides pan, a magneto handle, prevention for overflow, design on
the surface of lamination to stay away from the monotony, developing the products which was impossible to apply die casting.
As a result of this, it possess three patents and two utility models
and has a determined place in the business. Se-sin doesn’t stay
still even with the numerous technical skills they have. It moves
onward. Recently, a removable handle to make good use of storage space, 3D lamination with cubic effects (a tentative name)
and an environmentally-friendly lamination with creating anion
are done developing. They are going to be used for marketing
and export.
IT Times / info@koreaittimes.com
INNOVISION-See
Through Your Health
It has been 116 years since x-ray machines were invented. On
November 8, 1985 Wilhelm Conrad Rontgen, a German physicist, produced and detected electromagnetic radiation in a wavelength called X-rays today. Two weeks after he discovered X-
What is Die casting?
Then what is die casting? Developing the various skills differentiated from the existing lamination with the suppliers, Se-sin applies die casting. Through
numerous
experiments
and discussions, Se-Sin finally becomes superior to
other companies with the
technique of lamination.
China is now importing
this die casting. Not just
China. Germany, famous
for the quality of products
purchased the products of
rays, he took the very first picture using x-rays of his wife’s hand,
Anna Bertha. Funnily, when she saw her skeleton she exclaimed
“I have seen my death!”
X-rays Save lives
Since then, this see-through machine has contributed to saving
people’s lives. X-rays are even considered to be the essential tools
for hospitals when they diagnose and treat their patients. There
are many X-ray machines out there, but the INNOVISION Series produced by Dong Kang Medical System stands out among
them. It is because INNOVISION powered by a SAMSUNG
Flat-Panel Detector covers the complete spectrum of clinical
requirements and drastically reduces redundant work steps so
that it can save the precious time of patients and save their lives.
A representative from the Dong Kang Medical System said,
“It is composed of a seamless single panel and a 17˝ 17˝ widescreen detector makes every kind of diagnostic exam available.”
It also greatly optimizes work-flow, leading to higher performance compared to conventional film-based or CR systems.
He continued, “It also has the safe, easy, and fast acquisition
of clear radiographic images and low levels of radiation. Its unprecedented ease-of-use networking, combined with DICOM
3.0, enables streamlined workflow through seamless, effective
data transfer.”
Special Vison of INNOVISION
Its Auto-synchronized System is another feature which separates the INNOVISION from others as well. The Synchronized
Ceiling Suspended Tube Support allows the focal point of the
X-ray tube to be moved up and down in conjunction with the
Bucky Stand. This function enables the operator to easily set it
INNOVISION, Digital Radiography System by Flat-Panel Detector
www.koreaittimes.com |
79
Technology & Products
Technology & Products
A KOTRA-IT Times Joint Article Series
Technology for a Cup
of Milk - Yun Sung F&C
at any position, ensuring a high level of performance.
Moreover, INNOVISION View enables its user to view diagnostic details much easier and faster with its computerized windows and a variety of operational functions. Also, its DICOM
3.0-compliant interface has been seamlessly integrated with
PACS, RIS<HIS<local workstations, and modality archives.
The representatives stated, “With an incessant effort to develop an advanced medical system, we have produced a innovative Digital Radiography system powered by Flat-panel Detector made by SAMSUNG. As we have done so far, we will keep
doing our best to manufacture the most reliable, superior, and
advanced medical products based on customer-oriented philosophy and indefatigable spirit of challenge.” There is no doubt that
this company plays a part in saving people’s lives.
In your busy daily life, a cup
of milk and a slice of toast
are common for a light meal.
However, few know the process behind how milk arrives
at your doorstep. Imagine
grasslands in the country with
a smell of cow dung which
is widely dubbed as the smell
of hometown Korea, where a
herd of cattle is penned and
milked by a farmer. Children
in the city would never imagine how much milk a cow can
produce. Once milked, the
farmer struggles repeatedly to carry away the large amount of
cow’s milk that is challenging even for an adult to deal with.
The question here is in what process the immense amount of
raw milk arrives at the hands of your father on his way to work.
IT Times / info@koreaittimes.com
Power Unit is the Real Deal
Dentist technicians, jewelry craftsmen and nail artists, what do
they have in common? Well, not many people agree. Each of
them has a different title and is specialized in a
different field. A grey area among them seems
very unlikely. But they are more closely related
than we think they are. How then? For their
sophisticated work, they need to focus on one
common thing which is keeping their hands
fixed on minute details. Extreme precision
is essential, for a better result. And all these
people with selfish and unforgiving professions always fall back
on tools that make their lives easier. And Daeyoung Precision
(www.dyhandpiece.com) is waiting for them to literally fall back
on them with trust.
Hand Piece Plus Power Unit Equals Super Set
Hand Piece is a handy device that has a carving point on
one end, and it looks similar to drilling tools. They have a few
outstanding features like low noise and vibrations, easy bur exchange, special ball bearings for reducing subsequent heat and
noise, and remarkable durability due to spindles with a dustproof design. They are also waterproof. There are a number
of different Hand Piece models for professionals whose work
involves cutting instruments, powerful strength for carving, finishing work of the mold manufacturing process with super precision, marking letters or shaping wood, metal or even shellfish.
Also, some models are for simple cutting in dental labs, some
for implant and endo motors, some for making artificial nails,
including the other many cutting work at dental clinic and dental labs.
The Power Unit is the device that provides a control over the
Hand Piece. Here are some of their features: Self Diagnosis &
Reset functions, Feedback functions, LED displays, the AUTO
CRUSE function (maintaining the initially-selected speed and
80 | IT TIMES August 16th - September 15th. 2011
Technology attached to daily lives
NP5 and NH1
direction for consistent work), and many more. The model you
choose for your personal use determines what types of functions
it comes with. Plus, Foot On/Off Switch and Foot Speed Control for R.P.M control method are several of many accessories
they can offer for one complete unit called the Super Set.
With Super Sets (Hand Piece + Power Unit), they might be
able to rather pay more attention to details without any worries
that affect them nervously. Those sets are assembled for specific
purposes, and several unique features that come along with Super Set can definitely bring about the desired result and high rate
of successful and complete work.
Advanced Technology, Young Enterprise
And that is where Yun Sung F&C (www.ysfc.co.kr) ‘s technical skills shine through. Milk silos by the company embody
various delicate technologies that it owns, which ranges from
preservation technology that keeps a million tons of milk from
going bad, technology that maintains clean milk silos and milk
passages, technology that protects the tank from corrosion by
lactobacillus, and milk sterilization technology. What is more,
Yun Sung F&C’s Cleaning-In-Place (CIP) system maintains the
cleanliness of a milk silo, and maximizes the cleaning effects
while minimizing the usage of detergent, and keeps the quality
of milk cleaner and healthier. In addition, the small but solid
company boasts of its fermentation tank. When it comes to milk
processing, fermentation is a tricky issue to tackle with as milk
is fermented into yogurt or cheese, and, though fermented dairy
products taste good, fermentation prevents milk from being
processed. To tackle the issue, its fermentation tank has internal structure that protects from corrosion by lactobacillus and
Daeyoung Precision began operations in 1999. Since then, the
company has been growing with its philosophy ‘an advanced
technology, a young enterprise’ and a vision of commitment and
dedication to the customer. CEO Mr. Hun-wook Lee remarks
for its future, “We will make every effort to be top without continuous passion and ambition. Please display interest and affection in Daeyoung in the future, and Daeyoung will do its best to
show customers the artisan spirit rather than selling them products.”
IT Times / info@koreaittimes.com
deformation by heat, and inside surface is kept clean with a filter installed. Meanwhile, sterilization is the most critical part of
milk processing, as large quantity of milk easily go bad and raw
milk contain germs that can be harmful to humans. To address
the issue comes plate heat exchanger. It is plate-type sterilizer
that can be used to sterilize all kinds of liquids and is economical as highly energy efficient and limited space for installation
is required.
Plate heat exchanger by Yun Sung F&C functions both in high
temperature short time or Ultra High Temperature methods,
and maximizes sterilization effects while keeping milk wellnourished and fresh.
Long process hinted at a phrase
One may feel familiar to a phrase regarding sterilization. Seoul
Milk, Korea’s top milk distributer, has adopted food processing
system by Yun Sung F&C and specified the sterilization process
on a milk carton, in which Yun Sung F&C’s advanced technologies culminated and readers be hinted at endless process that lies
behind a cup of tasty milk.
IT Times / info@koreaittimes.com
Ending Human-made Disasters
With Misung C&S Inspection
From climbing up skyscrapers
that are poised to soar into the
sky, to crossing the longest steel
bridge that is defiant enough to
shake gravity off left and right,
these unrealistic modern structures never fail to awe us with
great eye-pleasing scenes invoking fun, thrills and excitement.
Yet, they come with the risk of
possible loss, injury and danger. In case of any misfortune, it is
not forces of nature at all, rather we resentfully dub it humanmade disaster as 20/20 hindsight tells us to. But can we use foresight and stop disasters? It is not some super ability; we only
need to do our diligent study regularly by measuring, inspecting,
and diagnosing dangerous defects.
Duly Designated Professional
Surge Tank
Misung C&S Inspection (www.mcsco.co.kr) has built up a
track record of finished projects evidencing their competence
and credibility in the business. This solid history certainly
awarded them with a long title of duly designated as professional indexed institutes of the exact safety diagnosis by the Ministry
of Construction and Transportation. Widely stretched scope of
field work includes non-destructive tests, harbor planning, and
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81
Technology & Products
Technology & Products
A KOTRA-IT Times Joint Article Series
Fine Cleaner Lets You Know the Relationship Between
Arc Welded Pipes Come
Into Bloom
ITS-2000 Series
structure planning of geotechnical engineering and soil tests.
Other areas of interest are managing maintenance and repair
for facilities, inspecting structures, quality inspection, repair
planning, and reinforcement. They also are conducting special
research for technology development for bridges, weak ground,
tunnels, quality tests and inspection of structures.
Facing up to daunting and difficult tasks,
MISUNG’s prominent systems take pressure
off of the shoulders of working engineers. One
of them is the ITS-2000 Series. This patented
device is an excellent integrity tester that is offering optimization for the targeted construction of structures through its thorough investigation and detection of possible defects on piles of structures,
mass concrete and repair/reinforcement/replacement for piles.
It also can launch investigation for foundation of bridge.
A name has been considered a critical element since time immemorial. Somebody says that the name called by others can
has an effect on your life. When you realize Steel Flower is the
top in the area of submerged arc-welded pipes, the statement
about names may have a point and it’s quite convincing. Steel
flower is blooming inside and outside of Korea.
Submerged arc-welded pipes Steel Flower produces are the
one that uses auto-molds such as Press vending or roll vending
while utilizing over 20mm of plate. Mainly they are produced
with SAW welding. Normally a steel pipe is just a pipe but submerged arc-welded pipes are thick and durable so they are very
appropriate components to be used for the frame of construction
and special requirements such as structures, ships, sea plants,
EPSO and the like.Therefore, the method of ordering production to meet many different specifications is applied and each
pipe needs each spec.The technical skills and quality are very
significant because the steel grade required is different.
“Thickness of between 12mm~200mm and an external diameter of 355mm~8000mm are possible for the production,”
said Park Jun Suk, the head of the department, with confidence.
“Submerged arc-welded pipes which use the plate over 20mm
thick is the key industry.It is employed in various fields such
as oil production, ocean plants, and building structures. That’s
Probe and Improve with the ITS-2000 Series
The ITS-2000 Series is the latest system that fits for testing castin-situ piles. It can measure piles up to 3.5m in diameter and
150m in length, and can measure the condition of cast-in-situ
piles, mass concrete, defects, integrity and strength of concrete
using ultrasonic waves. Additionally, one ultrasonic emission
probe at a time enables testing up to 3 ultrasonic reception
probes. Thanks to all the above, predicting integrity of concrete
(total length of pile), digital-type data acquisition and the results
revealing in 2D tomography and 3D graphics are leading to improvement in overall condition of construction.
a Crocodile and a Crocodile Bird
why it is the core of industrial society” he
stated.
The Bloom of Steel Piping
Steel Flower (www.steelflower.co.kr)
which is not only the possesion of factories in JIn-young, Po-hang and SunCheon
but also the top for productive capacity abroad and the third position among
companies(an output norm) achieves
domestic and foreign recognition to a
considerable degree,which accounts for
90 percent of overseas sales out of total.
The excellence is proved by possessing the
every kind of certification such as API,
ASME, JIS, PED, OSHA18001;2007,
ISO9001;2008, IS014001;2004, 6 patents,
1 design right.Moreover,Steel Flower has
the ability for development of advanced
steel grade and securing raw materials
and possibility of production facilities.
As proved through the world, it takes a
second to predict that it has built the network from the global client and had ability from many projects to perform
The vision of Steel Flower
Steel Flower cannot be mentioned except for the cases or products researched
and developed to form partnership with
POSCO.” Cameron project X80 PSL2
“Which was in the substandard area in
the past has been got out through the development of steel grade over X80. Lately
Steel Flower targets the advanced market
with the development of NACE or The
National Association of Corrosion Engineers.” Thesedays the order obtained
increases. I can see the power of Steel
Flower will be very strong in the intermediate and advanced market.” said Park.
Since 1994, MISUNG as a leading company in the industry
has been contributing to the urban development and various national policies works with its special top-notch technology for
steel structure construction.
IT Times / info@koreaittimes.com
What is the essential element to operate a car? You think of answers like an engine or
wheels, but I want to say that a cleanser is the most important. When crocodiles enjoy
a sunbath on the waterside, a crocodile bird flies down and starts getting rid of the meat
between its teeth and parasites in its body. The crocodile bird is a great creature to the
dreaded crocodile. Like the bird, the component cleanser as the last process equipment
has to be bound to be the necessities to the car,which cleans the oil and dirt from the
engine and gearbox. Fine makes the best one of these components in the world.
Fine (www.fine-tec.com) keeps the top in domestic cleanser business and takes over
80 percent of domestic business. Not only does Fine provide 60~70 cleansers a year
which cost around two hundred million won to Hundai and Kia, but also it has clients
like the best companies of the completed car.
The environmentally-friendly cleanser of Fine
The cleanser is the equipment to remove dust, oil, chip, etc on the products and processed goods with a jet of washing water through Nozzle and consist of the process
of transfer, wash and dry automatically.The Fine’s cleanser has been created and produced by its own technology and Fine must be very proud of its supply result .This is
becuase its cleanser has the optimal system according to the objects. Also, it is easy to
operate and check and maintain due to be fully automated.
Moreover the equipment is installed with the order from clients, which is oil separator, chip processing unit, automatic boiler feed equipment, automatic concentration
control system, mist collector,wash liquid, prevention system for decomposition, etc.
Becuase of recycling of water washing, Fine tries to reduce the water washing so it is
environmental friendly
The wheel of advance never stops
FIne was born in 1989.Every big domestic company of completed car purchased
cleansers from a certain small business in japan, which was noticed and became the
starting point for the advent of localization.Since Fine has provided about 30 percent
of cheaper cleansers, the market share of the foreign which took over the domestic field
began to drop 10 percent below.
After that, it has installed its own technology and development lab and improved the
technical skills gradually. The consistent effort makes the company increase the export
to Japan, China and so on. Busan City has appointed Fine as an clean establishment.
Now Fine is making a great effort to satisfy the international company. With this
enormous and sincere effort, I do not doubt that Fine can be the best. Hopefully we
look forward to seeing Fine in the world.
IT Times / info@koreaittimes.com
IT Times / info@koreaittimes.com
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Steel Flower is known as the world’s best productive capacity company
in steel piping industry
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World’s Green Energy
Supporter in Bearing Industry
X5070 End Mills
End Mill,
Never-ending Story of YG-1
Anyone who deals with turning processes or machinery easily
understands how much accuracy and meticulousness it requires.
A negligible defect in small parts can create a large malfunction in a ship or airplane. In this regard, technology that adds
precision to a vessel is critical to the life of a crew sailing in a
deep-sea fishing vessel for months. The same is true of an airplane: precise technology with no margin for error is essential.
In consideration of size of the gigantic body, adding precision is
hardly an easy task, as thousands or more parts are engaged like
cogwheels to form the large body. When accuracy in technology
reaches the realm of art and makes users comfortable, then machinery becomes a tool that is safe to use.
Raw materials are now at the inspection
stage, and people say often that beginning is
half done, but this is nowhere near the beginning itself, just scratching the surface. The
next processing step is awaiting; the most critical of all is this phase where the cleared materials would be cut, formed in closed dies and forged in heat
into the parts that will make a car hit the ground running and
a ship stroke the sea cruising. At the final phase, multiple tests
are ready to locate and take out the weak; only the quality can
survive in the end.
Superior Manufacturing Process and Super Quality
Products
The above process flow, built by S&S Metal (www.snsmetal.
co.kr), representing its prideful complete in-house design and
production capabilities, is possible with forging facilities including; Hatebur Hotformer Lines, Forging Press Lines; Hydraulic
Hammer lines, Air Drop Hammer Lines, and Electrostatic Induction Furnaces which provides heating for the forging process.
The other elements are CAD/CAM, Inspection Equipment and
Tooling like CNC Copy Milling Machines, Milling Machines,
and Electric Discharge Machines.
The Hotformer lines’ items are AMP30&AMP50XL which
produce numerous parts in closed dies with accuracy and appearance, similar to cold formed parts or metal powder parts.
Forging Press machines of 3150, 2500, or 1600 tons are characterized by their products (Ring, Ring Gear, body, Wheel Hub,
Gear), Hydraulic Hammers with Arms, Shafts, Con-rods, Connecting Rods. The Air Drop Hammer makes arm and mechani-
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Automotive parts such as knuckles, rign gears, and spur gears
cal parts.
Created out of this high-performing production line, superiorquality substances of a car are Engine parts (Cam Shaft, Fly
Wheel Ring, Crank Shaft, Connecting Rod), Transmission parts
(Sleeve, Gears, Gear Ring); Suspension System (Control arms,
Hub, Knuckle), Propeller Shaft (Yoke Flange, Universal Joint,
Yoke Shaft); Differential Gear (Drive Pinion, Ring Gear), various fittings for wire rope and chains. And there are Hot Formers from Hotmatic Former Line and Forged Fracture/Crackable
Connecting Rods, first introduced in 1997 using C70S6 Microalloy Steel. And S&S Metal has been supplying Forged Crackable
Connecting Rods to major car manufacturers here in Korea.
End Mill, YG-1’s main product
One may have heard of a cast, a mold that was used to manufacture bronze weapons in ancient times. By pouring melting
bronze into the cast, thousands of bronze swords were made the
same size. The modern version of the cast is called tooling and
is utilized to produce all kinds of products such as automobiles
electronic gadgets, industrial machines, and household goods.
An end mill is a tool used for tooling. Though it is little known
to general consumers since it is not used directly, a few goods in
daily life are manufactured without through end mills, ranging
from a glass bottle, a refrigerator container to an automobile, a
robot, an airplane, a ship and other things.
One prominent characteristic that best describes our age by far
is unpredictable. People’s lives are constantly affected and are
rapidly changing at the same time. The industrial situation is
never left alone in this. And DYM, never being immune to this
trend, always stays keen to connect with and quickly adapt to
it by improving and renovating their facilities and the quality
control program. The efforts result in the technology that widely
covers whole industries including the marine engine application
industry. Those superior and patented bearings that DYM is producing are highly efficient and can live up to the specifications of
many different customers.
There are the bearings for power plants: hydro power, thermal
power, nuclear power, gas turbines and generators. Marine related are engine bearings, LNGC turbine bearings and turbo
World appreciates YG-1’s technological skills
Focusing on quality and globalization, S&S Metal has continued to fulfill customer needs and satisfaction since 1968. Under
the banner of Together to Change, Chairman of the company
Mr. Joo Hyun Yang is talking about the present and future when
he says, “Currently, we are venturing into new business fields,
which are expected to be our new growth-engine that will propel
us to become a global company. Furthermore, we will strive for
good company like Shine and Salt of our society by implementing ‘S&S culture’ of sharing and win-win management. S&S
Family will move forward to become a leading global company
through managerial innovations and high competitiveness.”
YG-1 was acknowledged from the overseas market at first.
Germany, renowned in machinery, buys 30 million dollars
worth of products per annum and has made several attempts
to establish YG-1’s branch office in the country. The company’s
strategy that focuses on a big overseas market has driven the success. YG-1 has concentrated on developing world-class cutting
tools and has targeted the US and the worldwide market, which
worked successfully. Behind its cutting-edge technology lies the
company’s continuous investment into plant and equipment.
Also, some 60 researchers have worked with test standards more
strict than that of German DIN, Japanese JIS, or US’s ANSI.
The craftsmanship together with R&D efforts has made YG-1 a
world-class end mill producer.
IT Times / info@koreaittimes.com
IT Times / info@koreaittimes.com
Together to Change
Unpredictable but not unprepared
NX Modeling
Confidence in Automotive Parts
Upon opening a greeting page on the web, the green-colored
catch phrase The World Green Energy Supporter grabs glances.
Behind are fast-paced clouds moving in the sporadic blue sky; a
brilliant set-up that slightly hints the true colors of a Supporter.
These two colors, blue and green, are implying that our mother
nature plays a vital role for our survival. Thus it is reminding us
once again that protecting her from this ever-changing and menacing industrial aggression is important. One of the effective
ways is minimizing the use of antagonistic resources and replacing them with environmentally-friendly ones. Good examples
are hydro power plants and thermal power plants. These plants’
bare-bones supporter is, as already indicated, Dong Yang Metal.
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charger bearings. Also the bearings for reduction gear, cement
plants, steel plants, chemical plants, and compressors, plus many
more bearings for other industrial uses.
Among them, two bearings, the white metal bearing and the
plain bearing, are noticeable. These bearings made of carbon
steel, cast steel and cast iron, lined with white metal, are applied to the balls of general bearing support shafts, power plants,
and marine engines. An oil film between the shaft and the white
metal can support the shaft at high load and speed.
Quality Priority and Timely Delivery
Starting in 1981, DYM has been fully committed to customer
needs with a promise of effortless devotion. For this, the company puts its will into action by complying with hectic and rapidlychanging industrial circumstances in cooperation with DYM
Research & Development Institute. Dong Yang Metal’s business
motto QUALITY PRIORITY AND TIMELY DELIVERY has
never failed to keep carrying its spirit until now and will continue to do so.
IT Times / info@koreaittimes.com
Human, Environment and Future
With KEUMJUNG Surface
Technology
Years of seasoned expertise in the painting and coating industry, are transfigured into these HUMAN, ENVIRONMENT
and FUTURE; these are seemingly not only the most sought-after key words but are symbolic at least for KEUMJUNG (www.
keumjung.com). When CEO Mr. Hyo-Dong Jang is referring to
them while greeting your on-line visit, you pay attention. Then
he goes on pinning their success on another trio of symbols: EFFORT, COMPETITIVENESS and BEST QUALITY. Also, for
better service, they have been within the self-imposed philosophy of “Value Creation for Customers, Make Labor Efficient
and Technology Creation for Human Beings.” It is HUMAN
and ENVIRONMENT, because of their innovative solutions
that are enhancing and beautifying our ENVIRONMENT for
HUMAN. And leading the market with high quality emulsion
products and epoxy curing accelerators, KEUMJUNG is offering, what they proudly claim, revolutionary creations; they are
epoxy curing accelerator, sag control agent; anti-sagging agent,
anti-settling agent, some specialty agent, which are including
emulsion for road marking paint, waterproof emulsion, CHPO
paste, and their latest creation HiesCat HI-54K.
KEUMJUNG’s Revolutionary Products
Raw materials for surface technology
HiesCat Hi-54K epoxy curing accelerator (solvent-based and
solvent free coatings, adhesive mortar and casting resins) is a
technical grade of tri (dimethylaminomethyl) phenol. It is also
a versatile base accelerator for epoxy resin systems as a rapidcuring agent. Its target applications are (both as a curing agent in
adhesive area and as an activator for the other curing agents for
polyamine, polyamides, carboxylic anhydrides or polysulfides)
marine coatings, heavy duty coating, floor coating, and other
industrial coatings for epoxy resin systems.
Notably, it shows a remarkable high level of effective compatibility with polyamines. And several recognizable names like
Hempel, JOTUN, PPG and POINTER are standing up for its
quality. RHETHIX SG-720 & 720EX, based on Polyamide Was
Paste in Xylene and Alcohol, applies to anti-sagging agent for
solvent-based coatings; its main use includes marine coatings,
heavy duty coatings, and the other all industrial coatings. If any
difference between 720 and 720EX, they are pertinent to antisagging properties and seeding which SG-720EX has more than
SG-720. With the chemical composition of powder type of AntiSagging Agent based on Polyamide Wax, RHETHIX SG-600’s
application and its main use is as the same as that of RHETHIX
SG-720 & 720EX. RHEOTHIX SG-500 Series is made of Polyethylene Was in Xylene; its application is anti-settling agent for
solvent-based industrial coatings. Metallic Orientation Addi-
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tives are RHEOTHIX SG-205&210(EVA was in Solvent Blends)
and RHEOTHIX KJ-9200SA (Polyacrylic Resin including Gel
Particles), and their applications are all solvent-borne Metallic
Coatings for SG-205,210 and solvent-borne metallic coatings for
KJ-9200SA.
Global, Market-Focused and Value-Based Supplier
Last but not least, the third symbol is FUTURE, because
KEUMJUNG keeps investing in the research and development
as customers are raising the bar of expectations high and is setting up a systematic training system for their employees aiming for becoming a TRULY GLOBAL, MARKET-FOCUSED,
VALUE-BASED PRODUCTS supplier.
IT Times / info@koreaittimes.com
iZEN De-constipates Bidet
Perceptions
In the bathroom, things happen; people are taking a look in
the mirror for beauty, taking a bath for hygiene and taking care
of their calls of nature for health. The bathroom to-do list gets
checked every day, which, as a barometer, means his or her
health is or is not on a warning level. Among the list, one item
might have to go first up; this is one somewhat important indication of how well our body system regulates, so it is no simple
matter. And a device called a ‘bidet’ that is taking care of business comes into play, but people tend to rather stubbornly sniff
at it until iZEN (www.izenseat.com) clears their constipated
perceptions.
On the surface, there seems to be more things in common than
differences, but if any, they have plenty of different brand names.
And they have all these similar washing, hygiene, and controlrelated features, some with a few more; people would end up
either giving up or picking up a cheap and poor one with no
substances. This is why IZEN feels the need for speed and is racing ahead of peers with the head-and-shoulders-above features.
IZEN’s Unique Features
iZEN uses its unique warm water provision system that is
simultaneously heating water for each use, resulting in higher
hygiene levels while saving energy. This instant water warming
system is another trailblazing technology in the industry, enabled with double sheath heater application, flow valve and high
performance micom.
Water stream could be the main determiner for any customer
who is focusing on its quality and decent function. iZEN’s bidet
water stream from three nozzles mixed with air bubbles makes
people feel comfortable with tenderness and personally washed.
And here is how iZEN not only clears our constipating perception but also constipation. It is one of the major features that
truly sets itself apart from the others; iZEN’s water stream from
a separate regular motion nozzle massages your inner part (this
is enema effect), discharging any feces and toxic gas.
And iZEN bidet allows an easy installation for many different toilets out there; it fits all sizes with a small extra adjustment. With its one-touch release, housewives can take it out or
put it back at their convenience for cleaning. And its connecting
part to a toilet seat is flexible enough to prevent it from breaking
apart. Plus, ultrasonic vibration fusion technology keeps iZEN
bidet still and gapless between a bidet and a seat. The others
are release-type deodorizing cartridge, urine protection pump,
two embedded ultra-fine filters, super quiet pump motor and airbubble washing.
Boundless, Creative idea and Value
iZEN began its operation first in 2002. With iZEN’s ideas of
Boundaryless, Creative idea and Value, the company is delivering a true value world-wide and even privately into people’s
bathroom.
IT Times / info@koreaittimes.com
Unbelievable Cleanliness,
HAAN’s Atocleaz
Many mothers these days are highly interested in environmentally-friendly products, as more children are scratching
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their irritated skin with atopic
syndrome. One of the major causes, experts say, is the
chemical additives and pesticide residues in fruits and
vegetables. Although some
farms in Korea have adopted
organic farming around the
Nakdong-river, there are too
few yet and the fact that Korea imports almost 80 percent
of its agricultural products
ATOCLEAZ CS-300
from abroad makes it even
more difficult for consumers
to avoid chemicals in their food. Most of the imported products are exposed to additional preservatives in order to preserve
freshness during the relatively long transportation. It is no wonder that mothers are worried about how they can safely consume
fruits and vegetables.
MP Device’s Technologies Respond
to the Needs of our Time
basic principle of mechanical motion of ATOCLEAZ
enhances its convenience. The touch-screen operation buttons
allow users to choose small (2-3L), medium(5L), or large(10L)
mode depending on the purpose. This new product can well fulfill consumers’ wish to stay away from pesticide residues and
food poisoning in the summer.
IT Times / info@koreaittimes.com
Upgraded with high-end CPU 700MHz and DSP 500MHz,
512MB DRAM, over 1 GB NAND Memory, the new pad-type
device MPAD is the next big thing in the industry. Its 10.2”
touch screen that supports a resolution of 1024×600, and it also
has HDMI output. And here is the catch, Google’s Android is
running as the OS, as we have been juggling with this popular
system for quite some time. If you doubt it, go check your mobile phone or one of your friends’, now it is time to have some
fun with MPAD. It offers web full browsing service with the Android web browser, HD quality conference calls, 30 frames per
sec for one on one, with H.264 VGA resolution, for multi-video
calls (up to 3 persons), a maximum of 25 frames at per sec with
H.264 CIF resolution. MPAD’s HD player can process different codecs like H.264, MPEG4, AAC, MP3, WMA, AVI, ASF,
and MP4.
Atocleaz - sterilizing water maker that kills 99 percent
of bacteria purely with water
Atocleaz has delivered the good news for those concerned
mothers, as this new product eradicates bacteria as well as residual pesticides using nothing other than water. It does not even heat the
water to kill germs. It may sound too good to
be true, but magical sterilization is simply the
result of the scientific process. The sterilization nozzle, once put in water, breaks the water
molecules into OH- through electricity. Deprived of hydrogen
of H2O from electric shock, OH- takes hydrogen from harmful
bacteria and then changes to water while the bacteria die. Harmless to human body, OH- is the second strongest sterilizer after
hydrogen and twice stronger than chlorine and ozone. And it is
harmless to human body. In fact, a commissioned test by Korea
Conformity Laboratories found that it sterilizes 99.9 percent of
germs including super bacteria, colon bacillus, staphylococcus
aureus, salmonella, and pneumococcus in three minutes. And
the Korea Environment and Water Works Institute’s test shows
that the sterilizing water eliminates, among residual pesticides
on the surface of fruits and vegetables, 100 percent of diazinon
and over 97 percent of fenitrothion, two especially toxic chemicals.
Focus on user-friendliness
Atocleaz can produce sterilizing water up to 10L at a time,
enough to use for not only washing vegetables and fruits, but
also cleaning toothbrush, dentures, and toys. The water maintains 99.9 percent of sterilization for an hour, which makes it
useful for various purposes such as getting rid of remaining
smells in a food container or washing the face. And it can be also
put in a spray bottle before spraying onto bed or clothes. The
slim wall-mountable design proves space-efficient and the prop
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The Next Big Thing: MPAD
MPAD Makes the Impossible
Possible
At home, a mother is talking to her daughter long-distance.
At an office, a group of workers are gathered around to communicate with their foreign business partners who are halfway
around the world. At a hospital, a doctor is consulting with his
or her overseas patients; physically challenged people are getting
a message from a consultant on the other end. These scenes are
typical ones that we are witnessing at times, but there are some
untypical things about them; they are not at the same place.
Then what is it that makes this possible? Let’s dig into it.
Of course, in the market, one can find hundreds of devices that
bring people together with video calling functions. Yet, we are
looking for something that means overcoming the mere definition of providing a video services; it means the specific functions
that even attract professionals who are specialized in certain
fields, not to mention the Average Joe.
Business Models
For MPAD, application fits widely, stretching from simple
video telephony to many sophisticated business models; videoconferencing in which a number of people can communicate in
real time, tele-medicine helps delivering medical feedbacks from
doctors to target patients; E-learning is a remote learning tool for
students, VRS( Video Relay Service), effective communication
device for people who are either hearing or visually impaired.
Also as a VRI(Video Remote Interpretation) tool, it can act as a
translator at public places like hospital, hotel, government buildings etc., and based on broadband network, it secures and controls our home as Home Automation.
SBNTECH (www.sbn-tech.com) since 2004 has been focusing on developing and manufacturing IP video terminals and
contributing to improving lives of the handicapped with their
creations. CEO Mr. Steven Jang relates regarding his future vision “We will try to shape the world of humanized digital world
that SBNTECH always dream.”
IT Times / info@koreaittimes.com
A few days ago, a terrorist disguised as a policeman opened
fire at a youth camp in Norway, causing many casualties among
the youth. During the coverage of the horrifying terrorist attack,
news media reported a text message exchange between a mom
and her daughter. During the rampage, the panicked daughter
called to her mom on the spot and was asked to send her a sign
of life every fifth minute through text messages. While reassured
by her mother’s text messages, the daughter was able to write
her mom that the police had got the terrorist, and readers felt
warmth through the cold machine the size of a hand. Years ago
during the Deague subway fire in Korea, hundreds of text message were found exchanged between the victims and their loved
ones, and moved many to tears. Inside the small subway with
burning flames and dense smoke, people saw no death but the
last message from their loved one delivered through a cellphone,
where the power of telecommunications culminated.
Products by MP Device
MP Device manufactures components for wireless communication equipment that is installed at wireless communication
base stations. With its own technologies, it supplies products to
renowned telecommunication providers worldwide. Its components are used to connect consumers to a communication web
installed by major telecommunications companies. MP Device
is specialized in high-frequency components such as RF Coaxial Connector, Cable Assembly, Termination, Cavity Filter and
PIMD Analyzer, a basic component for base stations of wireless communications. Recently, MP Device has successfully developed low PIMD passive components with 165dBC as their
main products. Passive Inter-Modulation Distortion analyzer,
or PIMD analyzer, measures and assesses an inter-modulation
problem engendered by broad-band wireless telecommunications system. To put it simple, wide use of smart phones has
promoted construction of wireless telecommunications system
with high capacity and high speed. Within the system, a large
number of users exchange information that contains voice, text
and images simultaneously, and increases the possiblity of intermodulation and distortion with a growing number of real life
examples. So far, Korea has imported an analyzer to fight the
problem at high price, which called for development and supply
of a low PIMD analyzer from a Korean manufacturer. MP Device’s PIMD passive components, major parts installed inside PIMD analyzer, responds
to the needs and enables to
easily analyze RF components
and solve the serious intermodulation issue in wireless
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drum-like transformer on utility poles is called a pole transformer. Transformers are necessary because the primary voltage supplied to an electric power line of the poles is as high as 3,300V
or 6,600V. Sometimes, oblivious sparrows fly near the line and
die from electric shock, and this leads to power failures in the
nearby area. This kind of high voltage cannot be directly sent to
households. So transformers distribute the electricity after lowering the voltage down to 110V or 220V, so that people can use the
electricity safely.
World-class technology development
CDMA 800 / WIMAX
telecommunications system.
Technology that meets the needs of the time
Though consumers do not meet the products directly, it is the
components that enable consumers to use their daily communications gadgets comfortably. At the time when text or voice were
enough to send information, technology that secures information delivery was less demanding. However, when transmission
of photo, sound and image files is widespread
and the quantity of transinformation is on the
rapid increase, improper transfer of information causes more serious communication problem. When 2 seconds are enough to download
a movie, the needs for PIMD analyzer is everincreasing.
IT Times / info@koreaittimes.com
New Korea Electric develops and produces a variety of transformers from pole transformers to the environmentally-friendly
VPI transformer. The latter in particular is the product of over
3 years of joint development with DuPont, and uses a special
fire retardant material that prevents explosions or fire when a
short circuit causes fire. In addition, the transformer can support a high level of overload in covering the quickly increasing
power consumption. The fact that this product hardly leads to a
discharge during the transformation process means reduced bills
for electricity. Also, the space-efficient design adds to its utility.
Reusable, hence environmentally-friendly, the VPI transformer
is exported to a wide range of countries including the US, Canada, Japan, Saudi Arabia, Yemen, UAE, Indonesia, Philippines,
India, Malaysia, Cambodia, Bangladesh, Kuwait, and Russia.
With so many advantages like state-of-art technology, practicality, affordable price, and environmentally-friendly design, such
global success was possible because of New Korea Electric’s philosophy to focus solely on transformers for over 50 years. The
company has developed their products to be beneficial to many
people with the craftsmanship of artists.
IT Times / info@koreaittimes.com
| IT TIMES
August 16th - September 15th. 2011
Back in the days, our mothers had to sit at a loop overnight to
weave fabric even after hard farm work. Children had to bring
enough mulberry leaves to feed silkworms. The advent of synthetic fiber freed people from the hard labor of making clothes.
Synthetic fabric borrowed the idea of a silk worm producing
thread, and now we have various kinds such as nylon, polyester,
acrylic, and vynilon.
Among all those synthetic fabrics, let’s look into the process of
making polyester. First, polyester is made into small chips like
chocolate chips, and then is melted into a viscous liquid. After
that, liquefied polyester is reeled off and is twisted into a thread.
That thread is used to weave polyester fabrics.
Diverse uses of synthetic fabric
main ingredient for Recycled Polyester Staple Fiber. The bottles are melted and processed into small chips and then produce
thread out of those chips. This technology can reduce pollution
while securing another source of polyester at the same time.
This cutting-edge technology is the power of Kumhofiber Industries. The company is preparing to open a recycling company
in Los Angeles based on this technology. Kumhofiber Industries
is expecting to expend its global market with this amazing technology.
IT Times / info@koreaittimes.com
PLASCOM Paints World
With Functional Colors
The world gets more colors these days. On our computer
screen, black and green or white were the only colors that we
could see not so long ago, but now we have millions of colors
to please our eyes, even in high-definition. In the same way, let
us take a quick peek at our surroundings. It would not be hard
for anyone to notice quite a colorful environment compared to
some of the past scenes that were painted in one dull and monolithic color everywhere. And here is a company whose mission
is not only enriching many different industries with their everevolving functional colors, but our life as well.
PLASCOM (www.plascom.co.kr) is manufacturing Plastic
Colorant and Additive Master Batch and, from material design
to production and usage development, has been successfully in
introducing General Purpose M/B, Functional M/B and Engineering Plastic in the market.
New Environmentally-friendly technology,
Recycled Polyester Staple Fiber
What is a transformer?
90
Eco-friendly Technology,
Kumhofiber Industries
Consumers often think of clothes when it comes to the use of
synthetic fabrics. In fact, synthetic fabrics have a wide range
of practical uses. However, starting from clothing, we can find
synthetic fabrics everywhere in everyday commodities like buildings, cars, toys and even cushions. Especially Recycled Polyester
Staple Fiber is used in mattresses, padding, and quilting as well
as in car interior materials, sound-absorbing materials and insulation. It is also used as fillers for pillows and cushions. Because
the material is used in daily life, Kumhofibe produces it with
extra special care. In the process of making polyester into chips,
Nano silver is injected in the polyester chips for antibacterial and
anti-mold purposes. Mattresses made with these chips are commercialised into antibacterial mattresses so that consumers can
use them without worrying about hygiene.
New Korea Electric Focus
You often see a long line of utility poles in the street with electric wires tangled up together, and two transformers that look
like drum cans. Despite their familiar appearance, there are
probably not many people who can give a correct answer when
a curious child, pointing at a transformer, asks what it is. The
Nano Silver Polyester Staple Fiber
VPI TRANSFORMER
Recycled Polyester Staple Fiber is an environmentally-friendly
technology that produces eco-friendly fabrics through recycling.
Once PET bottles are used, they go straight into a garbage bin
and become the main reason of pollution, because PET bottles
take a very long time to decompose. Those PET bottles are the
www.koreaittimes.com |
91
Technology & Products
Technology & Products
A KOTRA-IT Times Joint Article Series
You’d Never Know
It Was Recycled
Too many toner cartridges wasted
Functional Master Batch from PLASCOM
Color Master Batch as functional additives is the colorant necessary for ensuring excellent colors and processability. It barely
affects physical properties and is easy-to-use, environmentally
safe, and effective for weighing. And there are Blow Molding
Color M/B, Injection Color M/B, Sheet &Extrusion Color
M/B, Film Color M/B, Fluorescent Color M/B, and Color
M/B.
Functional Master Batch is supposed to give target products a
number of specific requested functions. Various agents are categorized depending on their purpose. Anti-die-peeling agents
prevent scratches and scale deposits in the die
during the formation process for products, thus
leading to a low error rate and high production efficiency. Carbide-preventing agents fight
the thermal generation of carbide at the initial
operation after the suspension of forming machines, minimizing any carbide-related errors.
Antibiotic and antifungal treatment is for various provisions,
toys and food, also used for industrial and domestic purposes.
Dehumidifying agent made from a natural nontoxic inorganic
porous material rarely causes any troubles due to its low pH level. The other functions are antistatic, UV stabilizer, temperature
sensing/light sensing, slip agent/anti-blocking, foaming, bio-ceramic material, flame-retardant, marble color, photodecomposition, shrinking proof, pearl color.
Unique Management Policy
Opened for business in 1999, PLASCOM, with their accumulated experiences and technologies, has been providing the
best service and products for the industry under its unique management policy: we sell functions, we work together with our
customers, we seek mutual benefits, and we seek differentiation.
President Mr. Lee Heui Ju sums things up “PLASCOM is research and development oriented corporation, which has been
studying and developing functional materials to Plastic Colorant and Plastic Materials… We promise that we shall contribute
ourselves to our community and society by responding promptly
to the rapid changes of the business & its environment and new
business strategies.”
IT Times / info@koreaittimes.com
92
| IT TIMES
August 16th - September 15th. 2011
Most of those who have used a printer must have thought at
one point that it is a waste to have to throw away an entire cartridge. Instead of simply changing the toner, the whole cartridge
should be replaced when the toner runs out. Apart from the obvious economic factor, one cannot help but think that the discarded cartridges will contaminate the environment as they do
not decompose for a long time.
Recycled cartridges environmentally-conscious technology
It was this environmentally-conscious philosophy that led
Combase to come up with a new idea to recycle used toner cartridges. The company undertakes a rigorous and meticulous process when refilling toner in order to accommodate a wide range
of differences found in each manufacturer. The first step is what
they termed a Matching Test in which the most suitable drum
and toner are selected for a given toner cartridge. The company
then orders new components such as toner, drum, and blade for
the used cartridge after thorough examination, before checking
the components of the cartridge by each LOT. LT-777 is the
mesuring equipment used for this process, and the main priority is to determine the state of the internal parts including PCR
and developing rollers. After the examination, the cartridege
gets disassembled so that the drum section is separated from the
developing section for before the toner is filled. It is also crucial
to completely remove any remaining toner within the cartridge
and clean the plastic parts like gears and side covers before refill.
Once prepared, PCR, developing roller, and other main components are repaired to be used for the cartridge, with the help
of Combase’s own technology (patent No. 0359731). The infrared ray dryer is used for drying the repaired main parts for 24
HP-5000
hours before refilling the toner, and then the company’s another
unique invention, the auto-toner refiller (patent No. 0288578)
makes sure to fill the correct amount. The parts that passed
the Matching Test replace old components for reassembly. Although the products are ready to be used for daily purposes at
this stage, Combase does not stop here and continues on to a
final test in which all cartridges go through exterior checks and
printing checks. During the second test, 5 percent of the finished
products are randomly selected and examined by LT-777 for a
number of items - from the space between drums, spots or lines
on the print, white images, the space between developing rollers,
and noise during printing. After this stage, most customers will
not be able to distinguish these refilled cartridges from new products. Finally, a Combase sticker is attached to them, and they
are then packaged with expanded polystyrene Styrofoam for
protection. Non-interrupting PolyBag wrapping for this electric
instrument simply shows how much effortthe company makes
to ensure maximum customer satisfaction.
IT Times / info@koreaittimes.com
Cute Products
For Aurora World, a leading supplier of affordable and high
quality gift products, the company mission is to deliver gifts of
smiles to their customers, employees, and communities. It aims
to give smiles to people stressed from overwork and relationship
problems. It believes that a doll can make everyday lives easier
by delivering warmth, though not able to solve difficulties in life.
It is nothing other than the kids smiling at a doll brought by their
father from work that releases his stress.
Tough strategies
Tough Strategy behind Cute
Products at Aurora World
At a couple’s anniversary, a bouquet of roses, a nice bottle of
wine or a doll is among the must-have gifts. It would be ideal
for a woman in her teens or 20s to receive a human-sized teddy
bear from her boyfriend or partner. Many would remember their
teddy bear as part of their youth, which they gave a name to,
played together with, and slept with, ‘til worn to rags and tatters.
A doll given by her boyfriend will remind her of the bond with
her loved one when away from home. It is suggested that a doll
goes beyond the mere piece of cloth. To a child, it means a friend
who spends time together and shares warmth. And to a grownup, it symbolizes love. A doll delivers way bigger meaning to be
dismissed as a mere toy.
To meet the mission, the Korean toymaker played tough, unlike the cute faces of its products. Since its 10th anniversary
after established in 1990, the leading company in the field of
character contents has openedd its manufacturing factories at
developing countries, while local production corporation and
sales subsidiaries were created in countries including Indonesia,
Hong Kong and Chin. After a while, it has switched its focus to
strengthen its design part through R&D efforts.
As a result, the products are equipped with unique design
and successfully distributed to the US, Germany and the UK
through local sales networks. : An achievement attributed to its
competitive advantage in design, product quality and competitive price. Aurora World has also successfully advanced into the
US market. Their strategy to enter into worldwide market starts
with localization through thorough field survey, followed by
differentiated design and increased production line which enables small quantity batch production to meet various customer
needs. It employs competitive pricing method, a method that
sets price comparing to that of the competitor’s, which facilitated to meet the needs of reasonable price from Americans. Its
strategy that sets target market based on income and age group
and produces tailor-made products for each group also played a
role. For distribution, it raised recognition by the public through
various exhibitions. With the increased awareness, the toymaker
supplies the products to mega marts and high-end department
stores. Behind its leading market share on the globe lies the endless efforts and thorough strategies.
IT Times / info@koreaittimes.com
www.koreaittimes.com |
93
Technology & Products
Technology & Products
A KOTRA-IT Times Joint Article Series
Neopharm – Technology
to Treat the Untreatable
What is MLE?
Everyone’s skin loses moisture and elasticity with age,
and becomes dry and loose.
Not surprisingly, these changes become evident on the
skin. This type of skin needs
hydration, but water can easily evaporate from the skin,
which is why most moisturizers contain a considerable
amount of oil. Although it is
supposed to protect the water
applied to the skin, the effect
does not seem to last more than a couple of minutes. However, a
recent research project succeeded in creating a substance that resembles, in its structure, the outermost layer of human skin, i.e.,
the stratum corneum. Named Multi Lamellar Emulsion (MLE),
its structural similarity increases the affinity of
this substance for human skin, making it easily
adsorbible. The ingredients of MLE, once absorbed into skin cells, enter damaged parts of
skin and help them recover their original functions. In other words, MLE forms part of the
new healthy skin layer.
Ingredients that keep moisture in the skin
When you look at the ingredients, it is no wonder that this
substance helps skin recover its health. MLE supplies moisture
to the skin after being absorbed into it, and then the hydrating
ingredients such as Chia seed, ceramide, and honey protect the
water in the skin. Among the natural moisturizing ingredients,
ceramide is the one that is most helpful for atopic dermatitis.
The main function of ceramide is to protect the epidermis and
enhance the skin barrier. In addition to moisturizing, it improves
the skin’s ability to recover from the damage caused by atopic
dermatitis. Chia seeds, on the other hand, come from the fruits
of needle leaf trees or coniferous forests. It is not only rich in
omega-three acids, well-known for its anti-oxidant effects, but
chia seeds also provide hydration to the skin. Honey protects
the water in the skin as well. This three-tier moisturizing system
was designed to improve the skin’s ability to fight against atopic
dermatitis rather than directly attack and get rid of skin disorders. In addition, the formula does not contain paraben, PEG,
artificial colors, fragrances, or alcohol. Therefore it is safe for
sensitive skin as well. Applying chemicals to skin extremely sensitized by diseases like atopic dermatitis can actually aggravate
the condition. In fact, there is no medication that can completely
eliminate such skin diseases, just like there is no cure to treat the
common cold yet. However, with a little effort, the health of the
skin can be improved to resist or quickly recover from atopic dermatitis. And Atopharm is there to block the fundamental causes
of atopic dermatitis.
Optima Cast sounds like something from Star Trek or Star
Wars. But it is real - specifically orthopedic casting tape, which
supports and protects any wounds like fractures or sprains. This
cast is made of a knitted fiberglass fabric impregnated with polyurethane resin and reacts to water with a chemical reaction that
hardens the tape. What sets it apart from any conventional cast
is its lightweight, porous weave that helps your skin to breathe,
excellent x-ray translucency, ease of use and removal, and fi| IT TIMES
August 16th - September 15th. 2011
IT Times / info@koreaittimes.com
Dreamy Vacation
at Home with WHITESPA
All of us struggle with tiresome work whether we like it or
not. It is a part of our life and happens every day. Those piles
of work usually leave us weary and fatigued at the end of day.
Sometimes waking up in the morning is the hardest thing to do.
So we dream of a night flight to somewhere where we can enjoy
lying on a picturesque and beautiful beach while sipping a cocoa drink. Reality is the biggest hurdle for this, but we can cheat
it by simulating our dreamy vacation at home with Whitespa.
Whitespa comes on the scene with their soft bathtub made of a
soft and new material, and you can feel it by pressing it with a
finger.Their BARCO model is an aesthetically-pleasing square
at 1700mm 900mm 670mm. All you need to do is get rid of
your generic bathtub and lie down in the BARCO, immersing
yourself in your imaginary pseudo-tropical beach. You should
not forget to bring a drink with a small umbrella atop. Grooving
into the mood, the comfy feelings will make you more and more
relaxed and uplifted.
Optima Cast, Optimal Condition
for Your Wounds
People have more and better options than they used to, when
it comes to choosing their favorite outdoor activities. Some go
climbing, some bike riding and some play sports with friends
and family. And it is true, all these plays are utterly fun and
pleasant, and they make people forgetful and let them feel like
they are off the hook from being in danger of several different
unexpected accidents. But these accidents still come, like a thief
at the very worst moment, and people get hurt. But when that
moment comes, you don’t have to panic like the others. Instead
you can pull something out of your small first-aid box. It is the
Optima Cast.
Specialist For Medical Products
JOIN ENTERPRISE started in 1999, and the company has
become one of the leading medical product manufacturers in
South Korea, specialized in synthetic orthopedic casting tape,
fiberglass or polyester fabric coated with water-activated polyurethane resins and orthopedic splints. With their officially-proven quality products, JOIN ENTERPRISE is supplying millions
of them to both the domestic market and over 30 different countries.
IT Times / info@koreaittimes.com
Optima Medical Products Bring Comfort and Protection
94
Orthopedic casting tape
nally its exceptional cast strength. Optima Cast’s setting time
is approximately 3 to 5 minutes, with functional strength in 20
minutes.
Next in line is the Optima Splint. This splint presents a finishing material with a thick and soft quality. When you apply this
to a desirable area, it fits just right due to high adhesiveness. And
it is sterilized with non-woven cloth that goes through a special
anti-bacterial process, which offers protection from moisture
and get rid of the smell caused by skin inflammation. Splint’s
number one priority is all about its strength. Optima Splint’s superior strength is the best in the business. And water cannot penetrate the splint, as Optima Splint blocks it in the same way our
ears do. After all, patients can enjoy being comfy. For temporary
immobilization of fractures, sprains and strains, Optima Splint
Roll is ready. This orthopaedic splinting system has multiple layers of casting strips mixed with a polyurethane resin, which is
also water-activated. As a protective barrier of non-woven fabric
encloses the strips, people who use this can feel cushioned and
secure.
Superiority of a Soft Bathtub
Besides BARCO, there are the other models with many different names like SERENITY, RESQURE, S-300, S-710, PURITY,
AMORE and what not. You can find the list at www.softbath-
www.koreaittimes.com |
95
Technology & Products
Technology & Products
A KOTRA-IT Times Joint Article Series
CosMecca Knows
What Women Want
On a busy morning, it takes more than two hours to commute
from the outskirts of Seoul to downtown Gangnam. A few people get up as early as at 5 in the morning to take a bath, enjoy
a leisurely breakfast and go to work on an uncrowded subway.
In most cases, however, people have heavy-feeling limbs in the
morning, since they spent all day in front of a computer and then
were dragged to a get-together after hours. Eyelids feel heavy
and sour. After barely getting up after struggling for one more
minute of sweet sleep in a warm and soft bed, there is no time
to enjoy a breakfast. Rather, a cup of milk and a piece of bread
will do on the run. After washing the face at the speed of light,
only five minutes are left to quickly make up the face. It is luxury
to be able to put on all the types of cosmetics - whitening, sun
protection, and anti-wrinkle cream - without being late for work.
Soft Bathtub MOU
tub.com. All these items have a few common
features; they call it the Superiority of Soft
Bathtubs. First is its durability - you will hardly
find any small change of its original color due
to quality gloss preservation technology, even
after a decade of use. Second, the company is
proud of its super anti-bacterial function and is easy to clean you do not need to worry about any bacterial infections in the
least. Third, we often hear about a terrible slippery accidents
in the bathroom; a bath tub is to blame nine times out of ten.
Whitespa’s soft tub is non-slippery, thus slipping is out of the
question. This property also soaks up any external forces, preventing damage. You can choose your favorite color for each
product: White, Biscuit, Bone, Red, Yellow and Green.
Know what women want
CosMecca has launched a BB cream in Korea and developed
triple functional cosmetics that take care of skin whitening, antiwrinkling and sun protection while using only raw materials approved by the Korea Food & Drug Administration. On top of
that, it has patented technology to address skin troubles such as
atopy, cell multiplication, inflammation, anti-oxidation and dry
skin improvement. CosMecca stands forth at the field of green
development, an area that is gaining popularity recently, by creating a DDS system that supplies effective elements to a dermal
layer using a natural lecithin emulsifying agent. It has also developed a Hypoallergenic Base that is antiseptic and surfactant
free, by developing original natural materials, natural substance
A Whole New Bath World
| IT TIMES
August 16th - September 15th. 2011
Meanwhile, the cosmetics company improved its distribution
method as well. It operates not only on an OEM system, which
develops products to meet requirements from the client, but on
an ODM system as well, to take responsibility for all production processes based on R&D ability and suppling products to
distributors. The company is both production experts and sales
experts.
IT Times / info@koreaittimes.com
Anyxing for Anything -Dental Specialists
CEO Mr. Jae Gyeong, Chung sticks up for three striking points
when referring to his company: leader, certified and global. Micro NX is the leader; taking care of the business with expertise in
design and manufacturing, their products are getting more recognition from the people working in dental laboratory technology, nail arts, jewelry processing, wood crafting, milling, mold
modification and what not. Micro NX is officially certified; with
KFDA’s green light, all their products are strictly screened and
have been tested “fit” by Korea Testing Laboratory and certified
with CE mark. Micro NX is global; their business sphere extends
to 25 different countries worldwide, many thanks to mutual trust
and cooperation that Micro NX has been building up steadily.
Let us break into the details regarding their items under the
name ANYXING; Micro Motor Hand-Piece set for dental lab
and nail care use has two different types. Brushless type set has
numerous features like Various Control for Knee, Foot and
Hand, Auto Cruise (Speed Holding), Delicate Control Speed
Range with Error Code Digital Display, and, more importantly,
newly introduced foot pedal which, controlled by magnetic sensor, has No Side Variable Resister function. Brush Motor type
set comes with some cute, portable and slim designs, Hand/
Foot Control system, Overload Protection and Reset function,
plus some functions which are similar to Brushless type. Dental
Laboratory Hand-Piece and Dental Clinic Micro Motor are for
dental care use and has two types (brushless and brush motor).
IT Times / info@koreaittimes.com
96
Improvement in production and distribution
Micro NX’s ANYXING
With its banner of “A Whole New Bath World!” Whitespa
started in 1992 and is leading the industry in South Korea for
more than 10 years with its know-how and technologies. The
company is focusing on customer needs and introducing them to
a whole new experience with unique, guaranteed and patented
products.
CosMecca Skincare
AnyXing BL-F (350W)
materials and oriental medicine materials which are also
effective as medicine. Its new
emulsion with low viscosity
does not feel sticky on the face.
The beauty-creating company
seems to read what is on a
woman’s mind. It acutely satisfies consumer needs.
They have adopted new mechanism that reduces abrasion for
roller with the method of surface-touch replacing the past pointtouch; people are likely to find them impressive with its stainless
steel hand-cap, Easy Burr exchanging, Various Collect Chuck
availability, speed up to 35,000 rpm and more. Electric Nail File
Machine Set is for nail care treatment and goes both digital and
non-digital. The digital type is portable and slim with Speed
Control pedal which is optional, Auto-Cruise function for the
speed regulated by Speed Control pedal, High-Speed alarm that
stops the knob when reaching 30,000 rpm. Non-digital type is
speed-adjustable and has Hand/Foot control, Overload Protection and Reset function. And Nail Drill Hand-Piece has a stainless steel and aluminum exterior, Easy Burr exchanging, Easy
grip part, plus some models are with the new mechanism of the
surface-touch method.
Specialist In the Dental Industry
Not only has Micro NX contributed to ‘precise part industry’ but to people’s oral health,
as a specialist in the dental
field with their successful ‘micro-motor technology’ which
gave birth to their unique electric micro motor for dental
unit chair. Micro NX’s initial
year was 2001, since then, the
company has been growing
with new inventions and dedication to its professional business,
and now Micro NX is aiming to become the world’s No.1.
IT Times / info@koreaittimes.com
www.koreaittimes.com |
97
Technology & Products
A KOTRA-IT Times Joint Article Series
from
JUNGHAW with a Fashion Flare
CONQUISTA, JESI LYDIA, ENNE EFFE,
SOVRANO... they are the brand names in
cooperation with Italy’s BESTENTE INTERNATIONAL, and they are seemingly storming the fashion houses and markets across Europe,
America, and Asia. Their haute-couture brimming
with conspicuous colors certainly represents highstyle modes insinuating our picky taste for what we put
on every day or for specific occasions. Their super quality keeps
any virgin client frequently stalking new items of the same kinds
and makes their interest very personal. Being highly regarded,
JUNGHWA will flare up more with a torch of fashion pioneer
while being creative in getting more flashy accessories out in the
market where desirable buyers are anticipating, hardly awaiting.
Major Brands from JUNGHWA
Fashion gears like mufflers, knit mufflers,
shawls, pashmina and mantles are greeting
you in the market. You will see or touch and
feel realizing those mufflers are knitted with a few different materials. And all of them are imbued with unique features such as
mosaic type, wave type, jacquard figure, mono or multi colors
and what not. One can easily identify certain individual dressing
code of a person who wears it. The brand CONQUISTA, meaning “conqueror”, muffler is affordable, light and soft, could-be
-better option than any overly-priced wool muffler. This item has
more than 90 types of designs and is becoming attention magnet
in the market.
JESI LYDIA meaning “beautiful woman” is a shawl type fashion wear; this brand is capable of beautifying your whole look
and is proud of its over 40 design figures that correspond well
to several knitted-materials which happen to be somewhat functional during the target season. Those varied designs show geometric, monotone and floral shape, of course, plus many unique
ones. And some JESI LYDIA shawls are featuring natural rabbit
fur balls dangling at the end, some are expressed with intendedwrinkle patterns and some with specific embroidered patterns.
This shawl item is meant to add a new prominent style to your
fashion sense, and it is pretty much for all-year round use.
PASHMINA is another item to look into. It is made of the same
materials used for the others; polyester, acrylic; viscose, rayon; cotton, cashmere acrylic plus tencel. Particularly, Soft super acrylicknitted pashmina is quite soft and uber-quality comparing to the
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| IT TIMES
July 16th - August 15th. 2011
one with normal acrylic. PASHMINA is boasting of 60 different designs and would be a great choice for anyone who cannot
commit to one style.
Be a Blessed Worker with Trust and Honesty
Launched back in 1990 with the banner of “Be a blessed worker with trust and honesty”, JUNGHWA has never stopped renovating and re-creating the fashion industry with the best quality,
fashionable designs and exotic colors. And now the company is
taking on global market aggressively.
IT Times / info@koreaittimes.com