Nikki Fogden-Moore MEDIA KIT

NIKKI
FOGDEN-MOORE
THE VITALITY COACH
MEDIA KIT
Fresh Air, Fresh Food &
A Fresh Perspective
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N I K K I F O G D E N - M O O R E | T H E V I TA L I T Y C O A C H M E D I A K I T
ABOUT
Have you ever looked wistfully at someone
else thinking ‘I wish I had their life.’? From the
next door neighbour who is jetting off to exotic
locations every 5 minutes, to the colleague who
works part time while she grows her personal
training business, to your best friend, who
exudes health and vitality.
An exciting time is on the horizon for Nikki, with
the launch of her new book VITALITY, set for
2015. Along with a Corporate Vitality Program
which is set to revolutionise wellness in the
workplace. The book will be available worldwide
on Amazon with launch events in the USA then
Australia.
Enter The Vitality Coach!
Nikki’s accessibility as a person and the
information she provides is second to none. Her
5 star wellness approach sees her working with
clients to empower them with knowledge and
the tools to achieve their best. Examples of her
passion for client success is evident in her ‘how
to’ videos on YouTube, free Podcasts on iTunes
along with a thriving social media presence.
Nikki Fogden-Moore lives and breathes wellness.
Nikki believes that seamlessly integrating healthy
eating and exercise into our every day lives is the
key to creating the life (and body!) you want. No
fancy diets, no hardcore workouts. Her message
for vitality is simple; fresh air, fresh food and a
fresh perspective.
Nikki is the founder of international wellness
company Life’s a Gym and Head Trainer for
Women’s Health & Fitness Magazine. Her days
are spent writing, speaking at corporate events,
running her signature retreats and collaborating on
brand and lifestyle projects with her Dream Team.
C OAC HING
WRITING
Straight forward, inspiring and engaging, Nikki
regularly presents to national and international
companies on the power of being at your
personal best, finding the sweet spot in work/life
balance and how to apply a fresh perspective to
health, fitness and vitality in daily life.
”
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R E T R E AT S
PRESENTING
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N I K K I F O G D E N - M O O R E | T H E V I TA L I T Y C O A C H M E D I A K I T
VISION
Nikki’s vision is about empowering her clients and those around them with inspiration, knowledge and
the support systems to make the best possible choices for their long-term health and wellbeing. It’s all
part of ensuring a positive impact to many so everyone can lead an educated and conscious life.
MISSION
Nikki’s mission is to inspire, empower and educate her clients on how they can create the life they want.
Looking and feeling their personal best is possible without turning their lives upside down.
Every day we have the chance to be amazing and do something amazing.
VALUES
Nikki prides herself on Integrity, Vitality, Authenticity, Energy, Approachability, providing a
Personal service and above all, striving for Quality.
BACKGROUND
A New Zealand native, Nikki was always involved in sport however, after obtaining a Bachelor in
Marketing, she moved into a career in PR, advertising and international brand strategy which she
pursued for over 10 years in Europe.
Whilst residing in the Netherlands in 2004, Nikki founded Project Pro Extreme Sports Management for
athletes, alongside her current company Life’s A Gym. She relocated to Australia in 2009, re-establishing
Life’s A Gym and launching her retreats, personal programs and corporate speaking business.
Her long standing history with triathlon, nutrition and sports meant healthy living was always part of daily life.
CONNECT
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POSITIVE VIBES
“Nikki is committed to improving wellness in
the workplace through education, enabling
clients to make informed decisions and
choices to sustain their individual wellbeing.
I can’t recommend Nikki highly enough.”
“I have received many emails today saying
what a great day it was which I largely have
you to thank.”
ALISON LORD,
VICTORIA PARK EVENTS
SUSIE CAMERON, RED KITE
“Nikki is one of the most enthusiastic and
energetic people I know. Her passion
is fuelled by her commitment to the
improvement and enhancement of others
and through her ‘Life’s A Gym’ initiative
which is a very inclusive focused and fun
filled program to bring out the best in every
individual she works with.”
L AY N E B E A C H L E Y , W O R L D
CHAMPION SURFER, ENTREPRENEUR
& GLOBAL AMBASSADOR
“Nikki is the picture of health and oozes
vitality herself. Nikki has embodied her
approach to life with ‘Life’s A Gym’ through
her passion for working with clients,
corporates and individuals, encouraging
them to work to their optimal level–with
lasting results.”
EMMA I SAAC S,
CEO BUSINESS CHICKS
“You made the difference Nikki. Your
clarity of vision, your ability to connect and
understand...to form a bond of trust and
confidence. That is what you do so well. That
is the secret to your amazing coaching ability.”
ROSS KNIGHT, NZ
“Thank you to you, and your wonderful
team, for the amazing sessions in Noosa.
Your enthusiasm, passion and desire to live a
healthy lifestyle is truly infectious.”
KEVIN GRIGGS, KRONO S, SYDNE Y
“Nikki is one of those people who does what
she says and her energy is infectious. Ready
to jump into the surf with clients, work oneone with yoga or specific core training, then
combining that with great nutrition advice.
It all adds up to a personal service for clients
and that’s ultimately what we are about too.”
BEN WILSON, BEN WILSON SURF
“Nikki, thank you for hosting the corporate
famialirisation yesterday and for the little
delivery that arrived on my desk this morning.
It was so fantastic to see you and experience
the wake up workout personally. You are
always a pleasure to work with, your energy is
infectious and each and every time I see you
I spend the rest of my day smiling.”
SOPHIE SECOMBE,
OUTRIGGER HOTELS & RE SOR TS
“Thank you Nikki! I had been in a funk...
You got me back on track.” “Enthusiastic, motivated, attentive and
always ensuring a personalised service you
will always feel you have a partner every
step of the way.”
B I L L P L AT Z , S A N F R A N C I S C O
K Y L I E G R E E N , A P O L L O N AT I O N
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N I K K I F O G D E N - M O O R E | T H E V I TA L I T Y C O A C H M E D I A K I T
NIKKI HAS BEEN HEAD TRAINER
FOR WOMEN’S HEALTH & FITNESS
MAGAZINE SINCE 2013
Australia’s 1st Women’s Health & Fitness Magazine
Established 1994
Reaches over 1.5 million readers per month
via print and 5 digital platforms
READER DEMOGRAPHICS
39% are aged 25-34
45%
28% are aged 35-44
9%
H AV E
DEPENDANT
CHILDREN
UNDER 18
H AV E B O U G H T
OR CONSIDERED
BUYING AN ITEM
ADVERTISED IN
W O M E N ’ S H E A LT H
& FITNESS
36%
BOUGHT
W O R KO U T
C LOTHING
OR SHOES
46%
work full time
23%
work part time
77%
are employed in paid work
(including self employed)
AUSTRA LIA A ND NZ
THE MAGA ZINE IS
68%
will have
their copy
read by
at least
3-4 people
6
33%
H AV E A N
ANNUAL
HOUSEHOLD
INCOME OF
$61-$100K
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ALSO DISTRIBUTED IN
CANADA, USA, SINGAPORE,
I N D O N E S I A , H O N G KO N G ,
MAURI TIUS, TAI WA N,
TURKEY
N I K K I F O G D E N - M O O R E | T H E V I TA L I T Y C O A C H M E D I A K I T
U S L O C AT I O N S
San Francisco
Santa Barbara
Santa Monica
Beverly Hills
New York
AUSTRA LIA
L O C AT I O N S
AUD IE NC E
Men and Women - 38-45
Noosa
Sydney
Melbourne
Brisbane
Byron Bay
Movers and shakers
Lovers of life
Successful in business and in life
Like quality
Love adventure and living well
Celebrate family, friends
and travel
Aspire to being healthy, wealthy and wise
T W I T T E R S T AT S
51% M A L E F O L L O W E R S
49% F E M A L E F O L L O W E R S
F A C E B O O K S T AT S
Latest Insights data may be missing
40% M A L E I M P R E S S I O N S
60% I M PFREEMSASLI OE N S
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N I K K I F O G D E N - M O O R E | T H E V I TA L I T Y C O A C H M E D I A K I T
S A N F R A N C I S C O | S A N T A B A R B A R A | B E V E R LY H I L L S | S A N T A M O N I C A |
N E W Y O R K | N O O S A | S Y D N E Y | B Y R O N B AY | M E L B O U R N E | B R I S B A N E
W H AT I S C O M I N G
UP FOR 2015
VITALITY TOUR
2015
THE VI TA LI T Y C OAC H
ON THE ROAD IN 2015
#thevitalitytour
fresh pe
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Lifestyle, fo
rspective
In 2015 The Vitality Coach, Nikki
Fogden-Moore celebrates the
release of her book, VITALITY, with
a whirlwind tour of Australia and
the USA. Next February, Nikki kicks
starts the Vitality Tour with a roadtrip the East Coast of Australia in
her Jeep Wrangler, stopping in at key lifestyle hubs
to connect with local innovators, adventurers and
bloggers.
Exploring everything VITALITY, Nikki (along with
American photographer Ashley Streff) will discover the
best places to eat, drink and play - in a healthy way of
course! With local knowledge from the likes of Layne
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Beachley. Trevor Hendy and Pete Evans, they’re sure
see the best of the best and capture some incredible
moments with Australia’s leading influencers.
To kick off the adventure, Nikki will be shooting a
series of lifestyle fit clips with old friend and big-wave
kitesurfer, Ben Wilson, sharing their top exercises for
keeping fit on the road, providing a stack of fitness
tips, videos and photos.
With a sense of ADVENTURE, VITALITY and
FREEDOM, the VITALITY TOUR will connect with
thousands of Australians from Noosa, Brisbane, Byron
Bay, Newcastle, Sydney and Melbourne – in two distinct
tour dates touring Australia’s major cities and beaches.
N I K K I F O G D E N - M O O R E | T H E V I TA L I T Y C O A C H M E D I A K I T
THE VITALITY TOUR IS SPLIT INTO THREE SEGMENTS
1
Content and
collaboration called
the Influencer Series
2
Book launch
events and special
guest workshops
– lululemon stores and
communities and high end
lunch book launch events
A U S T R A L I A D AT E S
February 2015 Kick off and interviews for Blog, Podcast and
VitalityCoachTV - including interviewing Jeep Ambassadors
September 2015 Book launch and events around key major
cities and towns
BACKGROUND
With her role as Head Trainer for Women’s Health &
Fitness Magazine and founder of Life’s a Gym, Nikki’s
passion is all about a fresh perspective on food,
fitness and mindset. The smart persons guide to
creating the life you want.
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Corporate Vitality
presenting and
workshops with
movers and shakers
U S D AT E S
April 2015 (West & East Coast US influencers
interview series)
June 2015 (West & East Coast US book
launch in association with lululemonathletica)
Nikki has over 15 years consultancy experience and has
always brought a tailored and bespoke approach to
business, health and wellbeing. An every-day approach
with a 5 star twist, Nikki empowers and educates her
clients, helping them achieve total VITALITY.
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A combined background in international brand
strategy and activation with a history in sports and
nutrition gives a unique insight and understanding in
the challenges we face to achieve work-life balance.
Nikki’s combines this together with her brand new book
Vitality, cutting through the clutter to bring balance and
health, teaching readers to create the life they want.
Nikki’s blog reaches reaches an international and
Australian audience, her podcast is downloaded by
35,000 listeners in 78 countries. As Head Trainer for
Australian Women’s Health & Fitness Mag, her monthly
articles inspire over 1.5 million readers each month to
get active, no gym membership required. While Nikki’s
readership is a 50 : 50 split of
men and women, this tour will be
geared towards a female audience,
focusing on lifestyle, fit-fashion,
fitness and our favourite – healthy
food and fitness tips for busy
people. With a very JEEP sense of
ADVENTURE and creating the life
you want.
NIKKI’S
MESSAGE
“You can create
the life you want with
fresh air, fresh food and
a fresh perspective.”
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N I K K I F O G D E N - M O O R E | T H E V I TA L I T Y C O A C H M E D I A K I T
SINCE WRITING
FOR THE MAGA ZINE
NIKKI HAS STYLED AND
PRODUCED ALL HER CONTENT
INC LUD ING PHOTOGRAPHY,
VIDEO AND EDITING. SHE HAS
S U P P O R T E D A N D P R O U D LY
INC LUDED THE BRA NDS SHE LOVE S
LULULEMON, NE WTON R UNNING,
B O DY S C I E N C E , S T Y L E R U N N E R ,
TINY DE VOTI ON S, TA RA WOLF,
BROOKFARM, TEEKI AND
L O C AT I O N S S U C H A S
NAMOT U I SLA ND
AND NOOSA.
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N I K K I F O G D E N - M O O R E | T H E V I TA L I T Y C O A C H M E D I A K I T
nfogdenmoore
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N I K K I F O G D E N - M O O R E | T H E V I TA L I T Y C O A C H M E D I A K I T
The Vitality Coach Podcast
with Nikki Fogden-Moore:
Vitality | Health | Wellness | Lifestyle
“ F E AT U R E D
GUEST INTERVIEWS
S U C H A S L AY N E
BEAC HLE Y, TREVOR
H E N DY , D R J O H N
DEMARTINI, MIKE DUFF,
S T G E O R G E D R AG O N S , B O DY
SCIENCE, PAM BROOK, MIA
KLITSAS AND MANY MORE
EXC I TING INFLUE NC ER S,
GROOVER S AND
MAKERS IN
2015.”
TVC 041: Making Of
Mahina Mermaid
TVC 040: Fit in The City
48 Hrs in San Fran
TVC 039: The Making
Of Brookfarm
TVC 038: Creating the Life
You Want
TVC 037: The Power
Of Planning
TVC 036: Abundance
Why Health Is Your Wealth
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N I K K I F O G D E N - M O O R E | T H E V I TA L I T Y C O A C H M E D I A K I T
Nikki Fogden-Moore
The Vitality Coach TV
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N I K K I F O G D E N - M O O R E | T H E V I TA L I T Y C O A C H M E D I A K I T
GET CONNECTED
Nikki travels internationally and works out
of Noosa, Sydney, Melbourne, New York,
San Francisco, LA and Auckland NZ.
Plus running bespoke retreats in Fiji.
For all media, editorial and partnership,
advertising, corporate vitality, coaching,
retreat, workshops, Boardroom Retreats
(TM) and presenting please contact
katy@thevitalitycoach.com.au
Phone +61 477 222 700
@NFOGDENMOORE
It is my absolute mission to reach and have a positive impact on one million
people–to inspire them about what true vitality looks and feels like, to engage
them in steps that seamlessly create lasting change and to empower them to
elevate all they are doing in life.
The ripple effect of positivity and connection for personal and business vitality
is enormous–it creates healthy families, connected leaders and a sense of
energy and accountability that is unstoppable. The best part of what I do is
reaching people on a personal level, of having empathy for the busy life they
lead and showing them how to take what they are doing to the next level–
without turning their lives upside down.
I am dedicated to doing so with true authenticity, a passion for making a
difference and for giving back.
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