The Company of Master Mariners of Canada Newfoundland

The Company of Master Mariners of Canada
Newfoundland & Labrador Division
Maritime Human Resource Solutions
and the
Maritime Labour Convention (MLC) 2006
September 26-27, 2012
Council of Marine Professional Associates
(COMPASS)
Marine Transportation Careers Promotion Project
John L Connors
Executive Manager, COMPASS
Council of Marine Professional Associates
an association of private-sector businesses and
public-sector organizations directly involved in
marine transportation activities: design,
construction, repair, and maintenance;
operations; support; human resources
development; labour supply; and consultancy.
COMPASS Membership
Private Sector and Public Sector
All four Atlantic Provinces
Quebec
Ontario
Nunavut
British Columbia
Includes 6 Marine Training Institutions
COMPASS Board of Directors
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Larry Moore, President (Canship)
Gerry Puddister, Past President (Puddister Trading)
Jeff Simms, Vice President (Newfound Resources)
Terry Puglisevich, Treasurer (Puglisevich GOC)
Rick Ellis, Secretary (Ocean Choice Int’l)
Glenn Blackwood (Marine Institute)
Kevin Henderson (NSCC)
Walter Pumphrey (NL Transportation & Works)
Wade Stagg (DFO - Canadian Coast Guard)
• John Connors, Executive Manager
COMPASS Objectives
 Create effective dialogue and information-sharing
 Advocate COMPASS interests to decision-makers
 Contribute to development of the MT sector
 Enhance public perception of the MT sector and
its contribution to social and economic development
and community sustainability
 Develop and implement strategies to address HR issues
in marine transportation industries
Marine Transportation Careers:
Definitely Worth Considering
 Unparalleled Employment Opportunities
 Excellent Salaries/Benefits
 Exceptional Opportunities for Women
 Interesting Work/Interesting Life
 High-Tech Work Environment
 Desirable Quality of Life
• Shift System – equal time off
• Work anywhere – live in NL
Workforce Shortage
Telegram, Jan. 8, 2008
Shipping industry faces severe labour
shortage over next decade
Ahoy there, matey! Want to earn more than $100,000
for six months’ work each year as an officer aboard oil
tankers, supply ships and cargo vessels – at home or
abroad?
Exceptional Opportunities for Women
 Marine transportation careers no longer male only;
female participation increasing
 A world of opportunities for women in all marine
occupations – not just catering
 Gender Equity policies in many
companies
Horizon Ship has All Female Bridge Officers
Honolulu, Dec. 2007
COMPASS HR Objective
Address human resource shortages in the marine
transportation industry by:
~ enhancing awareness of marine transportation
career opportunities and the benefits and lifestyle
issues associated with those careers among
specifically identified target populations: youth,
primary influencers, educators, women, aboriginal
populations
~ developing an effective HR recruitment and
retention strategy for the marine transportation
industry
Careers in Marine Transportation - Oceans of
Opportunities
www.compasscanada.info
HR Initiatives (2008 - 2009)
 Website (www.compasscanada.info)
 Marine Careers Promotional Video – Sea for Yourself
 High School Student Rants (1 Male/1 Female)
 High School Curriculum Module
 Marine Careers Brochures/Posters (Generic/Female)
 25 Marine Profiles (14 male/11 Female)
 Marine Transportation Gender Equity Committee
Thank You
HR Initiatives (2010)
 Collaborative Career Awareness Initiatives with Youth,
Community, and Women’s Organizations
 Advertising Resources:
~ Print Ads
~ Video Ads
~ 3-Screen Community Channel Ads
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Ambassadors’ Resource Kit
Marine Transportation GE Strategy Outline
Marine Transportation Student Survey
Joint COMPASS/MI Advertising Campaign (2011)
Sample 30-second Ad
Ambassadors’ Resource Kit
 Marine Careers Slide Presentation, with Speakers’
Notes
 Sea for Yourself Marine Careers Video
 Student Rants
 Profiles – Young Marine Transportation
Professionals
 Career Information & Career Ladders
Steering Committee
 COMPASS Board Members (9)
~ 5 Industry Representatives
~ 2 Training Institution Representatives
~ 1 Coast Guard Representative
~ 1 NL Transportation & Works Representative
 Women’s Policy Office
 Dept of Education
 Dept of Advanced Education & Skills
 Dept of Intergovernmental & Aboriginal Affairs
 Marine-related NGOs
Current Project (2012-2015)
Strategies Targeting Youth
~ Website Update
~ Website & Curriculum Users Survey
~ Curriculum Resource Translation into
French
~ HS Curriculum Marine Applications
~ HS Student Rant Contest
~ MT Student Survey
Current Project (2012-2015)
Strategies Targeting Primary Influencers
~ Community Channel Advertising
~ Rogers/Eastlink Advertising – TV Guide
~ Regional Newspaper Advertising
- Print
- On-line
Strategies Targeting Educators
~ Educator Workshops
~ Regional Educator Workshops (5)
Current Project (2012-2015)
Strategies Targeting Women
~ Women in Marine Careers Video
~ Marine Transportation Women’s Survey
~ Research & Communication of Gender Equity
Sources of Support & Incentives
~ Female Marine Transportation Participation
Study
~ Marine Transportation Gender Equity
Strategy
Current Project (2012-2015)
Strategies Targeting Aboriginal Populations
~ Aboriginal Populations Marine Transportation
Awareness and Opportunities Study
~ Aboriginal Populations Marine Transportation
Strategy
Recruitment & Retention Strategies
~ Marine Transportation Human Resources
Plan
~ Marine Transportation Human Resources
Symposium
Current Project (2012-2015)
Year 1 Strategies
 Update Website
 Conduct TV/Newspaper Ad Campaign
 Produce Women in Marine Careers Video
 Translate HS Curriculum Resource
 Develop HS Curriculum Marine Applications
 Survey Students Entering Marine Transportation
Programs
 Develop Educator Workshops
COMPASS wants YOU
• www.compasscanada.info
• info@compasscanada.info
• (709) 682 1122