2011media kit
Transcription
2011media kit
2011 MEDIA KIT RATE CARD #26 GunDigest W W W . G U N D I G E S T. C O M TARGET THE MOST INFLUENTIAL AND ACTIVE GUN-BUYING AND SHOOTING AUDIENCE! Our Average Reader... SHOOTS 4,369 ROUNDS OF AMMO ANNUALLY! PURCHASED 5.3 NEW GUNS IN THE PAST 12 MONTHS! SPENDS $2,927 ANNUALLY ON GUN COLLECTING! IN DEPTH! HARD-HITTING! TIMELY! GunDigest Delivers smart, affluent opinion leaders Our readers are considered by friends, family and others in their communities, as the gun experts. Others respect their opinions and perspectives. When your advertising influences our readers, they will influence the buying decisions of dozens of additional customers! $81,335 AVERAGE HOUSEHOLD INCOME! Education • More than 50% have attended college or technical school • 15% hold master’s or doctoral degrees! OCCUPATION Professional.................... 31.2% Managerial..................... 16.2% Industrial........................ 16.2% Proprietor/self-employed 13.9% Technical . ........................ 9.8% Other............................... 12.7% HOUSEHOLD INCOME $500,000 or more................. 8% $250,000-$500,000........... 1.2% $100,000-$250,000......... 25.9% $75,000-$100,000 .......... 14.7% Other............................... 57.4% EDUCATION Doctoral degree................ 6.4% Master’s degree................ 9.3% Post-graduate study......... 7.4% Graduated college.......... 20.2% Attended college............. 15.8% Graduated technical....... 10.4% Attended technical........... 4.6% Graduated high school... 22.0% Other ................................ 4.0% WWW.GUNDIGEST.COM 888.457.2873 GunDigest READERS BUY ...then they buy more! Gun Digest the Magazine subscribers are incredibly active gun collectors and shooters. Whether target shooting, hunting or reloading, our readers have the disposable income to spend heavily on their No.# 1 hobby! Witness… Need more ammo? Ammo Purchases (Average per subscriber in last 12 months) Rimfire cartridges .....................1,911 Centerfire cartridges ...................753 Handgun cartridges .....................896 Shotgun slugs ................................57 Shotgun shells .............................752 Total ..........................................4,369 Need more guns? Gun Purchases (% of subscribers in last 12 months) 20 or more guns...........3.9% 10-19 guns....................15% 4-9 guns.....................30.9% 1-3 guns.....................38.3% WWW.GUNDIGEST.COM 76% SPENT MONEY WITH GUN DIGEST MAGAZINE ADVERTISERS Amount spent with advertisers Average per subscriber: $1,576 Total all subscribers: $92,607,01 Amount spent on gun collecting Average per subscriber: $2,927 Total all subscribers: $172,013,930 888.457.2873 GunDigest PROFESSIONAL EDITORIAL PACKAGE More reader involvement, COLUMNS more bang for your buck! by M.D. Johnson or a home water fowl gun offers turkey gun, a versatile and a deer gun, a un is just that d game gun, do it. Is it an uplan shotgun will is yes. The shotg you want the The answer matter what defense gun? everyone. No something for is non-toxic the necessity that one tailored for y-side for upunder or side-b I for waterfowl, ing a rifled lightweight over/ in the fall of 1972, shot. There’s a hunting career mized piece sport wn .410 single a highly custo hen I began my tails. So, that land birds, and only for white un – a hand-me-do used shotg s Richone and optic but ollar ngton had un out of the versatile shotg good folks at Harri els, pheasants barrel and big-d rpose or ultran shotgunshot made by the cottontails, squirr said, is an all-pu Is the one-shotgu for there it for everything; be, 1979, found a long question in this Modern Age? not tmas, need ardson. I used Chris inly he ional mallard. a 16-gauge the past? Certa ose shotguns, and even the occas living room couch containing ner a thing of of multi-purp the y a matent examples -shot to multibrown box under tion from single are several excell o-new, available today. It’s simpl evolu my d un marke orizing a shotg new and not-s Model 1100. It gunner. nts go into categ 12-bore both ned a one-gun ing what eleme a single space in un, a Remington shot. Still, I remai content with but ined, ter of know most had but one shotg himself, so he expla un, as versatile, and then being – and that, to some, is the My father also shotg filled ader. This he gifted Model 1100 autolo to retire his original all-purpose City as six-gun cabinet being ed to do. ed ased in Salt Lake when it was decid difficult thing Shotgun Defin l 500 pump purch y in part following his The Versatile a Mossberg Mode Lewis to Ohio somewhat touch home from Fort the story can prove ent definiAsia. he made his way This portion of may have 100 differ the case, tour of Southeast n hunters. that 100 shooters were one-shotgu all-expenses-paid due to the fact shotgun. That being back then, we the whole of itutes a versatile const ghout ntalist, we’ll take what The point is that throu eleme of tions fact I’m an illiterally everything and calling on the basics of versat the as One gun to do to refer an avid a look at what I’ll a man to be both es he the hunting year. might be... as common for speci ity. The shotgun my mind, this Today, it’s not un for every ple species – To but one shotg gun •Used for multi hunter and shoot ’s a gun for turkeys and a There e. pursu t un migh a shotg lest we forget, for doves, and W Novems. It I look at her. Come the short the hunting season no every time ds to swap shotgun can span one species, but sevoriginally with it takes but secon for the lead particular gun, him well ber, cher, exchange can be used not the very This ns, has also served fications, or at barrel for the 28-in red for the prepa fully eral with no modi es or additions, the modificatio when filled with, first, rifled be tails for steel #2s, and a geese. most, simple chang we’ll discuss briefly. for white present combination of a 20mallards or Canad piece is to his , next flight of particulars of which l 1100, slugs, d with iron sights True, that means that particular ately, Mode toppe ’s barrel father my rifled To reference ing my home; fortun projmodified inch eld Hybred EXP a 28-inch fixed pet launching Lightfi v- no longer guard which features wife, has her own chamber, and and good; howe Julia Carol, my and 2.75-inch ed slugs. All well for barrel sabott ber ib cham vent-r for every ’s 2.75-inch the corner. used, literally, able is in the er, swap my father and the ect in ch, afford ing this piece was 3.5-in Now, includ a . •Affordable e to gobblers, , or better yet, Chevrolet taken a 3-inch thing from grous – along with those eye of the beholder, one man’s Ohio whitetails nition choices he. Should be out of ammu a dozen or more er man’s Porsc shotgun might ng ½-ton is anoth l Foster rifled slugs years situations in which the it comes to defini using old schoo se dramatically. 40 be a factor when I want rtably used – increa e barrel. Over the weapon cost uns? As much as the smoothbor handi- comfo home-defense 0, he’s never felt versatility in shotg d. A quick •Employed as a corshoul the it e in see he’s used the M110 nor for any reason, believ ed this piece, I can say yes, I don’t way Model 500 to gh the ‘Net reveal oxic – As I write erg capped in any throu non-t Mossb of walk t electronic o – 12father’s 1966 requiremen every- ner my even with the original stock, the M870 Express Comb tube 1990s. “I’ve killed told pump. Still wearing her able rm. a Remington shot in the early ch interchange he’s synthetic fore-a with this gun,” barrel gauge, with 26-in sports a new years ago, and thing you can kill and re- pump ch fully-rifled deer exfore-arm, broke “I shoot it well, an barrel, and 20-in wood of time. $550; a ly feel The many solid rough me – for e.” That’s rather like the with iron sights reason to chang shotgun. I must admit I ally don’t see any c – and, in place a most versatile y-grooved plasti shoots it well. cellent price for pump, comable the heavil the key here – he barrel, a very short For $400, Mossberg’s M500 be simple and afford factory 28-inch ch barrels, can •Modified with cylinder. Filled the ulti- of her with 28- and 24-in tube in improved – Again to me, ader those priclead, the plete func- 18.5-inch aftermarket parts s of 2.75-inch #2 If you want an autolo n performs all round had. shotgu g five ile with feelin fuzzy ut the mate versat all seasons witho if a Old Girl gives me a warm tions and across cations. However, $30 a need for any modifi or barrel for $150 used fully rifled sion to another dimen choke tube adds be it. Interilities, then so the gun’s capab nature, tubes, by their changeable choke ility, as do shotgun’s versat contribute to a those bars, particularly if ds, i.e. multiple barrel ative sighting metho rels offer altern . optics fiber or s, amRed Dots, scope ing a variety of •Capable of handl much Ammunition lends notypes. tion muni ps ility, and perha of the to a firearm’s versat than the world where is this truer I refer back to my more shotgun. Once has rea piece which father’s M1100, ands of ly tens of thous gurgitated literal tungsten, steel, bismuth, g in shotshells – lead, hing pellets rangin Hevi-Shot – launc T steel and F for doves to en. size from #8 lead betwe in thing every goose loads, and Gun Digest the Magazine features great new columns from North America’s top firearms writers in every issue. The columns include: Editor’s Shot by Kevin Michalowski Readers Range (letters) Firearms Update by Brian McCombie Field Gun Review by M.D. Johnson New Products Spent Casings (rifle tech) by Walt Hampton Blasts from the Past (guns of history) by Dan Shideler Before You Buy by Scott Freigh On Handguns by Dave Workman Precision Marksmanship (rifle shooting) by Dave Morelli Gunsmithing by Kevin Muramatsu Collector’s Corner (military) by Phillip Peterson Performance Handloading by Walt Hampton Trends of Values NRA Update Calendar of Events Shooters Bookshelf Sleepers (future collectibles) by Dan Shideler agazine includes Gun Digest the M Articles help readers of ue iss ch Ea LES perts. FEATURfeatEurAesRfroTmICtop shooting writers anerds,firaneadrmansalyexze news and trends in the several full-color rms and their mak ine famous firea shoot better, exam Fire arm s gun world. ▲ NEW PRODUCTS for 2010 | .223 REM ■ Accuflite Introduces that provides bolt action rifles and pistols Accuflite Arms, Inc. Accuracy guaranmeet specific fit and function requirements. to 3 shots ¾ MOA, based n tee ranges from five shot ¼ MOA and caliber. preferences such as action, barrel, selected to meet Each component in each rifle is carefully is assembled by a highly performance guarantee. Each rifle create raving riflemen. Each skilled riflesmith whose goal is to crowned, and threaded barreled action is carefully chambered, bedded to a pre-selected, to tight tolerance and is then pillar the thermal expansized-to-fit stock. Pillar material matches vibration, metal parts to ensure uniform barrel mating of sion AR bullet exit characNikon M-223 Riflescopes for Your to shot, a mandatory step for consistent shot a developed has Nikon rifles, and load conditions. Recognizing the popularity of AR teristics over a wide range of temperature speed, accuextreme deliver to or visit www. built 327-0100 new line of riflescopes For more information, call (724) M-223 line offers five new racy and shooting confidence. The . accuflite.com 223 Rem./5.56mm NATO riflescopes, all engineered for the and adjustment technologies, round. With Nikon’s latest reticle of quality as the flagship the M-223 integrates the same level Monarch riflescopes. purchases means there “The recent surge in AR-type rifle learning just how much is a new group of customers out there senior product marfun owning an AR is,” said Jon LaCorte, keting manager Nikon Sport Optics. feature Nikon’s famous All of the new M-223 riflescopes light transmission, waterfully multicoated optics, up to 95% and lifetime warranty. proof/fogproof/shockproof performance 3 gun competitions, the Designed for AR carbines and popular an extremely large exit 1-4x20 with Point Blank reticle features a super wide field of view. pupil for low light performance and full line of Riflescopes, For more information on Nikon’s Improved Rear Sight, and Laser RangeBinoculars, Spotting Scopes, Fieldscopes Safety and Slide Stop visit www.nikonhunting.com. and improvements to finders, call 1-800-645-6687 or C.O. Arms has made innovative changes safety and slide stop. These 1911 parts such as the rear sight, concealed carry tactical Bond Arms Self-Defense Knife new designs are part of the C.O. Arms g the finest double Bond Arms, best known for manufacturin line. parts (CCT) teamed up with Buck Knives stainless steel, blue or barrel handguns in the world, has The CCT slide stop is available in high quality knife perfect shaft size of .199 for a to produce a Signature heavy duty, a Teflon “carry-tuff” finish with a eliminate sharp edges, for self defense needs. good, tight fit. With a radial pad to in the USA, features a the slide stop is This assisted knife, which is made one-hand opening. It extended rearward stainless steel blade and offers effortless pocket while the removable for easy one-hand fits perfectly in your back pocket You can choose from operation. The clip allows for quick and easy retrieval. a handsome black ash or CCT thumb safety rosewood grip that perfectly boasts the same matches the grip on your unique characterthe and Bond Arms handgun istics as the slide Bond Arms logo is embossed pad designed to guide stop. The “low drag, no snag” thumb right into the wood. the shooter a giving while holster gun in and out of the “We’ve been searching for the draw scenarios. fast for hit to pad thumb generous a long time for the perfect 70 and Arms replacement rear sight for series C.O. The Bond Gordon knife,” said pistol the look of a military before 1911 handguns gives your of Bond Arms. “A knife that wide .165 extra An 1911 with some new advantages. would match the quality and issue of the front sight. The notch allows for fast, clear acquisition double barrel handguns. The to prevent snagging upon draw. radial craftsmanship of our Bond Arms are sight the of edges what we’ve been looking with .330 x 65 dovetail. new Bond Arms Buck Knife is exactly This sight fits Colts, and most clones as our line of handguns for. It has the same rock solid appeal Some fitting may be required. would be proud to own.” 888-2899 or visit www. and it’s a knife that any collector For more information, call (206) weighted knife is a great At only $60, this durable, perfectly coarmsusa.com. this knife, visit www. addition to your collection. To purchase bondarms.com or call (817) 573-4445. update News & Notes from arouNd the world | Brian McCombie CALIFORNIA: Lawsuit Against Glock Dismissed ■ ■ ■ TS In every issue, ▲ NEtheWbestPRnewODfireaUCrms-r elated products. we cover es, Whether you’re interested in new guns, scop . ammunition or other gear, you’ll find it here WWW.GUNDIGEST.COM In CalIfornIa, a los angeles Superior Court judge dismissed a lawsuit brought by a retired los angeles police officer, who sued the gun manufacturer Glock, after his three-year-old son shot him. as reported by the orange County register, “Enrique Chavez, now 39, of anaheim, was off-duty when he was shot on July 11, 2006, while driving his ford ranger near Harbor Boulevard and la Palma avenue. His son, who was not in a car seat, got a hold of the father’s .45-caliber Glock while sitting in the back seat and shot him in the back, according to police reports. Chavez was left paralyzed from the waist down.” In 2008, Chavez sued Glock, alleging that the gun’s safety was, “nonexistent or ineffective.” However, “In dismissing the suit, los angeles Superior Court Judge Kevin C. Brazile cited an ‘exhaustive review’ of the gun’s safety conducted by the los angeles Police Department before a purchase.” ■ ▲ JUDGE: Sheriff Violated 1st Amendment Rights By Denying Carry Permit Paul Dorr, of ocheyedan, Iowa, majoritarian and popular views.” held a concealed carry permit from the Dorr had a reputation as a strong late 1990s until 2006. But in 2007, anti-abortion advocate. He had also osceola County Sheriff Douglas Weber challenged county officials numerous turned down Dorr’s carry permit ap- times over what Dorr contended was plication. as the Des Moines regisover-spending in the county budget. ter reported, “Weber In testimony, Weber wrote on the denied admitted that he had application: ‘Concern heard Dorr referred to from Public. Don’t as a “nut job,” and a trust him.’” “whacko,” because of Yet, as it turned Dorr’s strong political out, the sheriff deviews. nied that carry ap“In his ruling…. plication for all the Bennett ordered the wrong reasons, many osceola County sherof them tied to Dorr’s iff to immediately isfirst amendment sue Dorr a nonprofesrights to free expressional permit to carry sion. That was the a weapon,” the Des Douglas Weber opinion of u.S. DisMoines register nottrict Court Judge Mark W. Bennett ed. “The judge also ordered Weber of the northern District of Iowa, who to successfully complete a court-aprecently ruled for Dorr in a case that proved course on the united States challenged the permit denial. Constitution within the next five “The court finds a tsunami, a maelmonths.” strom, an avalanche, of direct, uncon“Dorr was denied a permit precisely troverted evidence in Sheriff Weber’s because Sheriff Weber believed that own testimony to conclude beyond all [Dorr’s] free speech rights offended doubt that he unquestionably violated the majority of voters in osceola the first amendment rights of … Paul County,” Judge Bennett wrote. “In Dorr,” wrote Judge Bennett. “This is denying (Dorr) a concealed weapons a great reminder that the first amendpermit, Sheriff Weber single-handment protects the sole individual who edly hijacked the first amendment may be a gadfly, kook, weirdo, nut job, and nullified its freedoms and protecwhacko, and spook, with the same tions.” ■ force of protection as folks with more INDUSTRY NEWS Each issue of Gun Digest the Magazine features the latest, most comprehensive industry news and legisl ative updates. This multifaceted, easy-to-re ad section provides the timeliest updates from the gun world. Trends of Value Handguns Pricing information is from the 2010 Standard Catalog of Firearm The book include s prices for more s. than 25,000 models and a bonus CD includes all 1,504 that pages. For more inform ation, www.gundigeststore go to .com. RUPERTUS, JACO B Penns Philadelphia, ylvania models listed are currentl Double-Barrel company under differen y produced by that SARDIUS Pocke t trade names. A .22 caliber double- t Pistol Israel Exc. V.G. Good barrel pistol with Fair Poor round barrels and 3” — 450 150 100 a spur trigger. The ham- NOTE: The 75 mer fitted with a .41 caliber variety sliding firing pin. SD-9 Blued proxima is worth apwith walnut grips. tely 25 percent more A 9mm double-action than the valNIB Exc. V.G. semi-automatic ues listed. pistol with a 3” barrel Good Fair Poor — — 2400 and 6-shot magazin Matte black finish 1900 850 200 e. Safari Enforcer with S.E.A.M. Imported since 1988. composition grips. Eibar, Spain NIB Exc. V.G. This retailer sold 425 300 250 Good Fair Poor a number of pistols 200 150 100 pro- Enforcer duced by the firm of Urizar prior to 1935. A .45 caliber semi-au SARSILMAZ tomatic pistol with Rupertus Army Praga 3.9” barrel and 5-shot a Mercan/Istan magazine. Patterne bul, Turkey Revolver A 7.65 caliber after the Colt Model d semi-automatic 1911. Blued, Armaloy pistol electrole marked “Praga , Professional ss nickel-plate or Cal 7.65” on the Army Revolver Parkerized finish slide. with checker Blued with plastic CZ-75-style compen grips impressed with ed walnut or neopren This is an extreme sated semi-auto trademark S.E.A.M the NIB Exc. e grips. ly rare revolver white chrome finish in . V.G. cham- Exc. bered for .44 caliber chambered for 700 600 500 Good Fair Poor Single-action V.G. Good Fair percussion. It has with adjustable trigger,9mm. Poor 400 350 150 7.25” octagon barrel a laser with an integral load- 275 175 125 engravi ng. 16 or 18 round 90 65 ing lever that pivots capacity. 42.3 Match Master to oz.; 5.1” barrel. MSRP: downward. The hamme the side instead of S.E.A.M. $437. As above, with a 5” r is mounted on the barrel. side, and there is A 6.35mm semi-au NIB Exc. V.G. a pellet priming K2 tomatic pistol with a 2” device barrel. located on the backstr The slide 700 600 500 Good Fair Poor CZ-75-style ap. There is only double-action semi-au 400 350 150 nipple on the breech one SEAM.” Blued marked “Fabrica de Armas to in with that lines up with white chrome or top of the cylinder the ing the tradema black plastic grips, hav- Black blued. Chambered . The cylinder is 9mm. 16 or 18 round Widow for rk “SEAM” cast into unfluted Exc. and holds 6-shots capacity. 35.3 oz.; them. As above, with ivory V.G. Good Fair . The finish is blued, 4.6” Micarta grips etched barrel. Plastic grips. Poor with 250 walnut grips; and with a black widow. 175 125 the frame is marked Exc. V.G. Good 90 “Pat65 ented April 19, 1859.” Fair Poor NIB Exc. V.G. 300 There were less than 225 175 125 50 12 manufactured Silesia 700 600 500 Good Fair Poor in 1859. It would behoove As above, 400 350 150 one to secure a qualified indepen Kama Sport dent ap- 3” barrel but of 7.65mm caliber with a praisal if a transac Model 81 and tion CZ-75-style semi-au NIB Exc. V.G. were contemplated. stamped on having the word “Silesia” As to 9mm in white above, without the the slide. chrome or blued. Good Fair Poor grip etching. Also Doubleaction with — — 28500 fered in .38 caliber. of- compensated 3.9” 12000 5500 1500 Exc. V.G. Good Fair Poor barrel, laser engravi 250 175 125 NIB Exc. V.G. ng. 15+1 or 17+1 capacit 90 65 Single-Shot Pocke 800 700 600 Good Fair Poor Exc. V.G. y. 35.4 oz. Plastic grips. t Pistol Good Fair Poor 500 400 200 A .22, .32, .38, or S.W.D., INC. .41 rimfire single-s 325 250 195 135 hot pis- Atlanta, tol with half-octagonal 50 Georgia barrels, ranging length from 3” to in 5”. The barrel marked Kama “Rupertus Pat’d. Pistol Mfg. Co. Philadelphia.” Cobray M-11 CZ-75-style semi-au Blued with walnut to 9mm in white A 9mm semi-au Safari Model 81L chrome or blued. grips. Approxim ately round magazin tomatic pistol with a 323,000 were made Doubleaction with from 1870 to 1885. 4.3” compensated barrel, e. Parkerized finish. Exc. V.G. Good laser engraving. Exc. V.G. Good 15+1 or 17+1 capacit Fair Poor Fair Poor y. 35.4 oz.; 7.7”. — 550 900 650 Model 81L 495 400 275 Plastic grips. 100 NOTE: The .41 caliber 225 75 As above, with a 6” Exc. V.G. Good variety is worth barrel. proximately 200 ap- SACKET Fair Poor NIB Exc. V.G. percent more than , 300 D. D. 225 Good Fair Poor 175 125 50 values listed. the Westfield, 850 Massachusetts 750 650 550 450 200 Kilinc 2000 Mega Spur Trigger Revolv Under Hamm Ultimate Unlim CZ-75-style semi-au er Pistol er ited A .22 caliber spur to 9mm in white A .34 or .36 A bolt-action single-s trigger revolver chrome or blued. hot pistol with a with a with a half single-shot percussion pistol 2.75” round barrel Doubleaction with barrel chambered 15” barrel. 16 octagonal 3” or 4” and 4.7” or 18 capacity. for variety of cartridg barrel marked The top strap marked unfluted cylinder. “D. D. Sacket/ 35 oz. Plastic Blued with a laminat es. grips. Fixed Westfield/Cast Steel.” “Empire Pat. Nov. sights. ed stock. 21, 71.” Blued or Manu- NIB factured during the nickel-plated with Exc. V.G. Good Exc. V.G. Good 1850s. walnut Exc. grips. A .41 caliber Fair Poor Fair Poor 850 V.G. 300 spur trigger revolver Good Fair Poor 750 650 550 225 175 125 with a 2-7/8” round 450 200 50 1550 1200 550 barrel and a 5-shot — 165 fluted cylinder. Blued Survivor I Conve Kilinc 2000 Light or nickel-plated rsion Unit with SAFARI walnut grips. The A convers top strap marked ARMS CZ-75-style semi-au ion unit lifted to “Em- Phoenix, pire 41” and the the Model 1911 to 9mm in white frame that alters barrel “J. Rupertu Arizona chrome, blued or that pistol to a bolt-act s Phila. In operatio camo. Double-action Pa.” Manufactured carbine. Barrel length ion n from 1978 to 1987, during the 1870s with 16.25”, caliber .223, 4.7” barrel, laser engraving. 15+1 1880s. and pany was this or 17+1 purchased by Olympic com- folding stock. capacity. 35.4 oz. Plastic grips. Arms of NIB Olympia, Washing Exc. V.G. Good Exc. V.G. Good ton, in 1987 and Fair Poor Fair Poor 300 the 300 275 225 175 125 250 200 150 100 50 ▲ EXCLUSIV E PRICE G Gun Digest the M agazine readers wa UIDE nt pricing information, and we deliver. Each issue features th most comprehen e sive, up-to-date gu n-pricing information available. W e cover rifles, sh otguns and hand in every issue. Pl guns us, we cover indu stry-wide pricing trends, chart the pricing history of individual firearm showcase must-h s, ave firearms in ou r “Worth Watchin section, reveal so g” me of the history behind the pricing of famous guns, and preview and re port on prices realized at the wo rld’s top firearm s auctions. 888.457.2873 GunDigest D I S P L AY A D S I Z E S R AT E C A R D # 2 6 Full Page 7” x 10” 2/3 Vertical 4.625” x 10” 1/2 Horizontal 7” x 4.75” 1/2 Island 4.625” x 7” 1/3 Vertical 2.25” x 10” 1/3 Square 4.625” x 4.75” 1/4 Square 4.625” x 3.25” 1/4 Horizontal 7” x 2.25” 1/6 Horizontal 4.625” x 2.25” 1/6 Vertical 2.25” x 4.75” 3” 2.25” x 3” 2” 2.25” x 2” D I S P L AY A D V E R T I S I N G R AT E S Note: Frequency based on consecutive issues. Full Page 2/3 Vertical 1/2 Horizontal 1/2 Island 1/3 Vertical 1/3 Square 1x 3x 6x 13x 26x $1,960 $1,760 $1,620 $1,458 $1,290 $1,405 $1,267 $1,170 $1,050 $927 $1,072 $965 $875 $803 $715 $1,185 $1,066 $975 $891 $794 $824 $762 $695 $640 $567 $824 $762 $695 $640 $567 1/4 Square 1/4 Horizontal 1/6 Horizontal 1/6 Vertical 3 in. x 1 col. 2 in. x 1 col. $567 $567 $454 $454 $185 $130 FOUR-COLOR Full Page 2/3 Vertical 1/2 Horizontal 1/2 Vertical 1/2 Island 1/3 Vertical 1/3 Square 1/4 Square 1/4 Horizontal 1/4 Vertical 1/6 Horizontal 1/6 Vertical COVERS* Back Inside Back Inside Front $515 $515 $422 $422 $170 $118 $465 $465 $381 $381 $155 $108 $417 $417 $350 $350 $140 $98 $370 $370 $315 $315 $125 $88 1x 3x 6x 13x 26x $2,645 $1,905 $1,420 $1,420 $1,545 $1,050 $1,050 $740 $740 $740 $580 $580 $2,442 $1,756 $1,310 $1,310 $1,422 $994 $994 $685 $685 $685 $546 $546 $2,395 $1,725 $1,262 $1,262 $1,360 $927 $927 $628 $628 $628 $510 $510 $2,145 $1,540 $1,215 $1,215 $1,315 $870 $870 $587 $587 $587 $480 $480 $2,030 $1,430 $1,056 $1,056 $1,180 $795 $795 $541 $541 $541 $440 $440 1x 3x 6x 13x 26x $3,305 $3,055 $2,880 $2,680 $2,670 $3,110 $2,880 $2,705 $2,520 $2,325 $3,110 $2,880 $2,705 $2,520 $2,325 * Call for availability Toll-Free 888.457.2873 Bruce Wolberg ext. 13403 bruce.wolberg@fwmedia.com Missy Beyer ext. 13642 missy.beyer@fwmedia.com Steve Donarski ext. 13406 steve.donarski@fwmedia.com 4-Color only BLACK & WHITE PAGE Size Trim Size - 8” x 10.75” Live Area - 7” x 10” Full-page Bleed - 8.5” x 11.25” 1/2 Vertical 3.4375” x 10” 1/4 Vertical 3.4375” x 4.75” ad su b mission Accepted advertising file formats: Application Files (mac or PC): Adobe Creative Suite v4 (Illustrator, InDesign, Photoshop) QuarkXpress v8 PDF ( Version 9.0, PDFX-1a format or 300dpi resolution CMYK color format, fonts embedded) TIFF (300dpi, CMYK, fonts embedded) EPS (300dpi, CMYK, fonts embedded) FTP Instructions: For Ad creation: Word/Excel (type used only) Images: Jpg, tiff, png, eps formats 300dpi minimum resolution for continuous tone 600dpi minimum resolution for line art Any other formats not shown should be approved in advance by your sales representative. 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