Premier Inn North Brochure

Investing, expanding,
innovating
Northern sites wanted
today
Targeting
85,000 2020
700+
hotels
bedrooms by
Sub
4.5%
yields
250
target
locations
50
business
270
years’ trading experience
Premier Inn in the uk
60,000+
bedrooms
Welcome
to Premier Inn
“For us, the North is a major growth area. We have been working hard to
bolster our excellent hotel portfolio across the region – with prime sites
in towns and cities across the north of England, Wales, Northern Ireland
and Scotland, from Manchester’s vibrant new MediaCity development, to
the traditional seaside town of Scarborough and Edinburgh’s Old Town.
As well as looking to expand our traditional Premier Inn format, we
are seeking sites for hub by Premier Inn – our compact concept hotel
launched late last year in Covent Garden, London. We have already
secured 3 hub by Premier Inn sites in Edinburgh – introducing an
innovative new offer for our customers and an exciting proposition for
our property partners.
With over 1,600 new bedrooms added to our development pipeline
across 18 new sites last year alone, our expansion is in full swing.
We have a full list of requirements and our experienced acquisition team
is always searching for the next excellent opportunity in the North.
At Premier Inn, we pride ourselves on the flexibility of
our offer – whether freehold or leasehold, self build or
developer-led, conversion or new-builds. We give quick firm
decisions and aim to build lasting profitable relationships
with our property partners.
With a significant capex budget and the security that
comes with the Whitbread balance sheet, it is a
great time to do business with us. But of course,
growth is only possible with the help of the right
partners – so, whatever the opportunity, if the
site is right we would love to hear from you.”
Kevin Murray, Head of Acquisitions (North),
Whitbread Hotels and Restaurants
Our product
Our
Premier Inn
offer
Premier Inn delivers strong
total occupancy and is growing
room numbers.
We offer our customers greater choice
compared to our competitors. Key to this
success is the strength of our hotel network,
the power of the Premier Inn brand, our
dynamic pricing system, and the quality
and consistency of the Premier Inn guest
experience, backed up by our Good Night’s
Sleep Guarantee. To reinforce this success
we are continually investing in our product
and refurbishing and maintaining the
Premier Inn estate.
As well as seeking brand new sites, we
are actively looking for trading hotels
in excellent locations across the UK for
refurbishment or redevelopment – like
our recently opened 120-bedroom former
Holiday Inn Express hotel at Chapel Bar,
Nottingham – refurbished as a brand new
Premier Inn.
Our requirements
• Average net room area: 18 to 24m2
• Average gross room area: 30 to 45m
• 60 bedrooms 25,000ft2 / 2,322m2
2
• 80 bedrooms 35,550ft2 / 3,292m2
• Up to 200 rooms per hotel
• 100 bedrooms 41,000ft2 / 3,818m2
•Hotels with strong design and
architectural credentials
• 120 bedrooms 46,000ft2 / 4,222m2
Standalone Premier Inn
•With a joint site restaurant circa
6,000ft2 / 557m2 extra
SALFORD
•New build – freehold
or leasehold
• S
tandalone or part of
mixed-use schemes
• Conversions – eg office to hotel
•Typically large town or city
centre locations
Small format
LEEK
•Smaller format for
50+ bedrooms
•Adjusted f&b offer
•Suits above retail, high streets
and mixed-use schemes
• Makes smaller sites viable
Joint Site Premier Inn
•Premier Inn with adjoining
branded restaurant
•Larger footprint sites
•Suits smaller towns and edge
of town
• Typically 1.5 - 2.5 acre sites
CLEETHORPES
Strength in
our numbers
Whitbread
•Whitbread Group PLC is a well-regarded FTSE
50 company with a strong balance sheet and
sound financials
•We consistently achieve solid like for like
sales and profit growth, and double digit
revenue growth
•Whitbread Group has a BBB investment
grade rating
•We continually measure our improvement for
investors by the following methods:
Brand expansion: this tracks the rate at which
we are expanding our strategic business units
ROCE growth: this measures the effectiveness
of our capital expenditure decisions to ensure we
continue to spend our investors’ money wisely
Profit growth: ensuring continuous growth
in profits
Here are just some of the companies we are pleased to call our property partners:
Our team
Our Acquisition Managers are always
hunting for new sites and opportunities.
With 85,000 bedrooms to deliver by 2020 and a
pipeline to re-stack, we’re scanning the North for the
next deal.
If you’ve got a site, development or proposition that
you think we could help you with, please don’t hesitate
to get in touch.
Kevin Murray
Head of Acquisitions, (North):
kevin.murray@whitbread.com
07774 400041
Nick Johnston
Acquisition Manager, North West and Wales:
nicholas.johnston@whitbread.com
07795 501986
Matt Aubrey
Acquisition Manager, North East and Northern Ireland:
matt.aubrey@whitbread.com
07718 205102
Beth Thornton
Acquisition Manager, Scotland:
beth.thornton@whitbread.com
07900 497549