the venetian® macau

Transcription

the venetian® macau

THE VENETIAN® MACAU
CHARITY CONCERT | DOCUMENTARY SERIES
Strategic Marketing and PR Lifestyle Campaign
CONFIDENTIAL
CAMPAIGN COMPONENTS
COPYRIGHT © 2010 REN. ALL RIGHTS RESERVED.
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CAMPAIGN COMPONENTS
OVERVIEW
The Venetian® Macau—like all gambling businesses—cannot advertise in Mainland
China.
To enhance its profile as Asia’s pre-eminent destination for business and
pleasure, The Venetian® Macau must continue to reinforce its lifestyle brand
as a fully integrated resort with an imaginative and buzz-worthy strategy, with
a particular emphasis on the Mainland Chinese Market.
As China continues to dominate world affairs, people are intrigued and inquisitive
about its people and its culture.
Music is a universal language and REN uses music as the medium for understanding,
awareness, and to highlight our similarities and celebrate our differences.
The Venetian® Macau is a trend setter and pioneer in creating a 360-degree
lifestyle resort experience. With a foothold in both East and West, who better
to develop and present a series that bridges both worlds and connects them?
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CAMPAIGN COMPONENTS
CONCEPT
The Venetian® Macau has already successfully showcased a number of high caliber
performing artists. We recommend building on this with a select group of East and
West music icons, leveraging these assets through sophisticated media campaigns,
with an humanitarian focus.
The media campaigns focused around these icons will be of the highest level
of creativity and newsworthiness. Their content will be disseminated through
broadcast, print, web and mobile media. This will generate significant publicity
and promotions, whose impact is proven to be many times greater than the cost
of traditional advertising. As advertising is not possible, this is great news for
The Venetian® Macau.
In collaboration with The Venetian® Macau’s Entertainment Marketing department,
these campaigns will amplify The Venetian’s reputation as the pre-eminent
entertainment destination regionally. They will also enhance the ongoing
development of The Venetian® Macau as a lifestyle brand.
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CAMPAIGN COMPONENTS
THE VENETIAN® MACAU
The Venetian® Macau is the region’s largest integrated casino resort.
Inspired by the lights, action, and fun of the Las Vegas Strip, Cotai Strip® is the world’s
fastest growing adult playground. Since early 1996, development has exploded. By
the end of 2010 the strip will host up to 30 resorts making it the newest ‘must see’
vacation Paradise... a stunning 360-degree entertainment and lifestyle destination.
Las Vegas Sands’s section of the Cotai Strip® has been parceled into eight separate sites,
with each site having its own casino, hotel, and entertainment offerings.
The eight Cotai Strip® casino sites consist of the following hotels and casinos:
• Las Vegas Sands’ The Venetian® Macau
• Four Seasons Hotels and Resorts
• Far East Consortium with Dorsett, Cosmo, Holiday Inn and Intercontinental
• eSun’s Macau Studio City project with Melco PBL as casino operator
• Shangri-La Hotels & Resorts with Shangri-La and Trader’s hotel brands
• Starwood Hotels & Resorts with Sheraton and St Regis hotel brands
• Hilton Hotels with Hilton and Conrad hotels brands
• Raffles and Fairmont hotel brands
When complete, the Cotai Strip® will include the following:
• 19,000 hotel rooms
• Over 1.5 million square feet of casino space
• Over 3 million square feet of convention and expo space
• 25,000 seats for live entertainment
• 3 million square feet of shopping
• Over 4 million square feet of vacation suites
The Venetian® Macau lifestyle brand is the grandest and most exciting of all
the Macau projects.
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CAMPAIGN COMPONENTS
CHARITY PARTNERS
Po Leung Kuk
Founded in 1878, Po Leung Kuk is the Pearl Delta’s oldest charity established to
care for the young and protect the innocent. It has evolved into an organization,
which provides diverse social, educational, cultural and recreational services to the
Hong Kong’s community at large and its underprivileged and orphaned children. It
is supported by most established and influential local entrepreneurs and high rollers
of the region. It has evolved into a diversified organization that has kept abreast of
the changing social and economic needs of its community.
The Kuk currently runs more than 200 units throughout the SAR, providing welfare,
educational, cultural and recreational services; integrated family services; children’s
and youth services; child care services; rehabilitation services and services for the
elderly.
Care for Children
Care for Children exists to relieve hardship, distress and sickness in abandoned and
orphaned children in China through strategic initiatives in child-care practice at the
request of, and in co-operation with, the Chinese national and local authorities. It is
partners with the Chinese Social Workers Association (CSWA) and is approved and
monitored by the Ministry of Civil Affairs.
To date over 200,000 children have been placed in families and Care for Children
has trained staff from over 200 orphanages to run the program.
Care for Children has a vision to see 1 million children fostered into families.
Smile Angel Foundation
The Smile Angel Foundation (嫣然天使基金) is a charity founded in 2006 by Faye
Wong and Li Yapeng to help children with clefts. It is affiliated with the Red Cross
Society of China. The foundation is named after the founders’ daughter, Li Yan
(李嫣), who was born with severe clefts. To date, the foundation has raised over 35
million renminbi, including over 29.5 million from fundraisers. It has assisted more
than 2000 children in getting their smiles back.
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CAMPAIGN COMPONENTS
WHY REN?
REN is a unique in the world of media because it offers the highest level of expertise
in celebrity procurement, content creation and the marketing and promotion of
same, all through the experience and relationships of its partners Niall Phelan and
Hedda Moye.
We are not bound up in bureaucracy, do not need to leverage deals and are not
affiliated with any one organization which can result in vested interests dominating
recommendations, deals, exposure opportunities and cost. We operate outside the
framework of “how things are done around here”, with innovative campaigns, which
have proven track records for our clients globally. At the same time we are highly
collaborative.
REN has long-standing relationships in China and a deep understanding of
global media strategy to craft content and optimize publicity results.
REN is committed to supporting cross-cultural relations between China and the West.
Niall Phelan has worked in the media in Asia for 15 years. Hedda has worked in
the global media and entertainment industries for 25 year. Our relationships are
impeccable and far-reaching. Our Cost vs Benefit is exceptional.
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CAMPAIGN COMPONENTS
CHARITY CONCERT SERIES
Lifestyle content for Strategic Marketing and PR
To produce six exclusive programs per annum, featuring East and West music icons
who are not intimately accessed by Asian audiences. We suggest scheduling the first
program in the series for December 2010.
We will produce and place content, inclusive of a concert featuring these icons, in
targeted print, TV, web and mobile media.
The concert component of the campaigns will also be used to raise money for the
charity partners. In this way, The Venetian® Macau will be assisting the charities
in pursuing ambitious social and educational agendas for under-privileged and
orphaned children.
COMPONENTS
Seating considerations
•VIP lounge style seating for a select high ticket price.
•Up to 500 tickets for charity partner to enjoy the concert free of charge.
•The rest of the tickets to be sold at market rate with profits from the show being
donated to the charity.
•Media list of key journalists and decision makers to spread the word.
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CAMPAIGN COMPONENTS
ICONS
The following artists represent our initial recommendations to be discussed in detail:
•George Michael
•Madonna
•Justin Timberlake
•Robbie Williams
•Paul McCartney
Additional list for consideration:
•Pink
•Prince
•Jennifer Lopez (w/o Marc Anthony)
•Christina Aguilera
Duets pairing the international artist with local popular Chinese artists:
•George Michael + Wong Fei
•Madonna + Jay Chou
•Justin Timberlake + Ah Mei
•Robbie Williams + Josie Ho
•Paul McCartney + Yo Yo Ma
** Individual artists will work best for the initial concert series.
It is best to outreach to these artists outside normal touring programs.
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CAMPAIGN COMPONENTS
BROADCAST CONCEPT—LONG FORM
East Moves West
Tone: Iconoclast meets MTV Unplugged.
Format: A one hour special.
First in Series: George Michael and Faye Wong Fei (or similar).
Suggested Directors:
•Jonas Åkerlund
http :// en . wikipedia . org / wiki /Jonas _Å kerlund
•Chris Cunningham
http :// en . wikipedia . org / wiki /C hris _C unningham
•Sophie Mueller
http :// en . wikipedia . org / wiki /S ophie _M uller
EXAMPLE OF CREATIVE COMPONENTS
Their separate lives:
•George ‘returns to China’
•George reflecting on his legacy
•George reminiscing
•Contemplative petulant, unrepentant, musical genius
•George sensitive, deep thinking and a Mummy’s boy.
•Footage from his years as a performer, including the China concerts
•Pre-departure from London: His life in London—A Day in the Life of…
•Anticipating meeting Wong Fei, his impressions of her
•Wong Fei contemplates her career
•Enigmatic, eclectic, private, philosophical
•Reflections on and from ‘The Heavenly Queen’
•Glimpses of Wong Fei family life and charity work
•Wong Fei the performer, the sellout concerts, the musical influences
•Her life in China—A Day in the Life of….
•Anticipating meeting George—her impressions of him
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CAMPAIGN COMPONENTS
EXAMPLE OF CREATIVE COMPONENTS continued
Their time together:
•George meeting Wong Fei’s China and revisiting
•Meeting Wong Fei’s charity
•Impressions, experiences, common threads
•Rehearsals at The CotaiArena™
•Sharing a meal at one or two of the 30 beautiful Venetian® Macau restaurants
•Meeting the Po Leung Kuk children, creating a meaningful interaction with them
•Performance at The CotaiArena™
•A post-mortem of the event
•Leaving Macau
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CAMPAIGN COMPONENTS
SHORT FORM
Interstitials cut downs to run cross networks and on the web:
•The Venetian® Macau site
•Print media sites
http :// www. asiatatler. com / hk / top _ stories . php ? id =4309
•Live music videos from concert
•Broadcast sites—see Shangri-La micro-site example:
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CAMPAIGN COMPONENTS
MEDIA PUBLICITY SCHEDULE
Pre-Publicity
•Photoshoot and interview prior to departure from home base (UK, US or wherever
talent is based) for placement in exclusive regional monthlies and as art work for
all magazine and newspaper articles plus Timeout HK & Macau.
•Participation in filming of documentary prior to departure from home city and
throughout visit. Time allocation TBA.
•Integration of charity into documentary—exclusive photo reportage and interview
on location.
Day of… Publicity
•Press conference and one-on-one interview, day of… photo shoot at
The Venetian® Macau.
•Limited number of ‘meet and greet’ photos with key sponsors and any promotion
winners in Green Room.
•Integration of charity into day of… publicity.
Post – Publicity
•Use of all imagery for select post publicity in global media. Exclusive deals with
pre-eminent regional magazines and newspapers including Asia Tatler, Hello!
Magazine, China Daily, Apple Daily etc…
•Interstitials to be shot on each artist.
•Recording of first three songs of concert to be release as music videos for publicity
through terrestrial and cable TV outlets, and a limited edition CD for VIP guest.
•Limited edition book featuring memorabilia of the evening and personalized
photos, part pre-printed, part printed night of as an impressive take home
for the VIPs.
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CAMPAIGN COMPONENTS
BROADCAST MEDIA EXAMPLES
[Channel, distribution, programming]
1. Xing Kong Wei Shi — distribution 24 million homes with concentration in
Guangdong. Total actual viewership is over 31 million viewers. The first legal
landed foreign channel in China. We can take 30-min or 1-hour program. Likely
on weekend.
2. Global Geographic Channel — distribution 64 million homes, reaching 33
million actual viewers in China. Will need to see clips and final to decide airing.
Possible on weekend.
3. Channel [V] China — satellite distribution of 28 million homes. Subject to final
program to decide airing. As guideline for this channel must be music-related
program. Having said that, other styles of program have passed muster but on
one-off basis.
4. Phoenix Chinese Channel — one of the leading broadcasters in Hong Kong and
mainland China aiming to provide quality content to Chinese communities all
around the world. Distribution of 52.3 million homes, potential reaching 180
million people. 10-min program only. Airing will be on Saturday noon time or
afternoon.
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CAMPAIGN COMPONENTS
WEB PARTNER EXAMPLE
Sina.com
With more than 280 million registered users worldwide and over 900 million daily
page views, SINA is the most recognized internet web brand name among Chinese
communities globally.
It is the leading online media company and a value-added information service
provider for China and the Chinese community globally.
With a branded network of localized web sites targeting Greater China SINA provides
services through five major business lines: SINA.com (online news and content),
SINA Mobile (mobile value-added services), SINA Community (community-based
interactive services and games), SINA.net (search and enterprise services) and SINA
E-commerce (online shopping).
Sina.com has agreed to partner with us to ensure The Venetian® Macau series
receive total penetration of Mainland China.
•Streaming — music, music videos, interstitials...
•Downloads — wallpapers...
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CAMPAIGN COMPONENTS
MOBILE PARTNER EXAMPLE
China Mobile
China Mobile is a leading mobile telecommunications service provider in China,
providing mobile voice and data telecommunications and related services to all 31
provinces, municipalities and autonomous regions in the mainland as well as being
one of the major mobile telecommunications service providers in Hong Kong.
China Mobile had an aggregate mobile telecommunications subscriber base of 590
million, the largest worldwide.
In 2006, China Mobile bought a 19.9% stake in Phoenix and signed an MOU with
Newscorp and STAR Group to build a long-term wireless media strategic alliance.
•Documentary Content
•Promotions
•Competitions
•Sign ups to receive news of further activities
•Co-op marketing
TMS
TMS is a leading mobile application service provider enabling the distribution of
requested content to a consumer’s mobile devices in up to 160 countries across the
world in real time.
TMS uses short codes to provide a successful PULL interaction between brands and
consumers.
The service enables the launch, in real time, of campaigns in the countries you want
and collects media metrics and consumer data.
Characteristics include:
•A platform for companies to create, manage and distribute in real time
•Requested promotions
•Content on demand
•Instant transaction
•Delivers localised and personalised solutions
•Uses mobile with Telecom
•Builds community and offers targeted data
•Opt in to receive ongoing content
•Share with friends
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CAMPAIGN COMPONENTS
STILLS PHOTOGRAPHY
Separate stills shoots with each artist and together to create rights owned content for
use across all print and promotional media. Rights-owned stills shoots gives control
over content appearing in publications. It also ensures the longevity of a campaign
editorially. REN will produce separate stills shoots of each artist, and of the East/
West artists together, for dissemination across the publicity timeline in all print and
promotional media. See Shangri-La Case Study.
PRINT MEDIA
China Daily and 100 Chinese language affiliates throughout China including:
•重庆商报 Chongqing Commercial Press
•上海新闻晨报 Shanghai Morning News
•南京现代快报 Nanjing Modern Express
•成都华西都市报 Chengdu Huaxi Metropolis News
•杭州都市快报 Hangzhou Metropolis News
•郑州大河报 Zhengzhou Big River Paper
•长沙潇湘晨报 Changsha Xiaoxiang Morning Post
•武汉楚天金报 Wuhan Jinbao
•楚天都市报 Metropolis News
•北京青年报 Beijing News
•South China Morning Post
•Apple Daily
•Ming Pao
•Lifestyle Asia
•Timeout
•HK Magazine
•Milk Magazine
and leading newspapers through-out the region.
Other magazine examples including:
•Vogue China
•InStyle China
•Maxim China
•China Newsweek
•WestEast Magazine — Hong Kong, Taiwan, China
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CAMPAIGN COMPONENTS
PRINT MEDIA continued
•All Asian Editions of ELLE magazine:
Japan, Korea, China, Singapore, Thailand, Hong Kong, Taiwan, India
•Tatler:
Hong Kong, Macau, Beijing, Shanghai, Singapore, Malaysia, Korea, Indonesia,
Philippines
MACAU MEDIA
Macao Daily News — top circulation daily, Chinese language
Macau Daily Times — owned by the manager of one of Macau’s public bus
companies
Macau Post Daily — Macau’s oldest English language daily, owned by media
interests
Hoje Macau — Portuguese-language daily
Revista Macau — a quarterly magazine with cultural contents and run by the
government
Teledifusão de Macau
Macau TV
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CAMPAIGN COMPONENTS
EXTENDED USAGE OF MATERIALS
On-air broadcast version
Branded content version for in-house TV
Branded content version for in-flight
Interstitials
Broadcaster micro-sites
Print media dotcom site to support publication dates
Client online usage
Trade shows
B-roll for sales and marketing
Co-branded collateral and promo materials
The right to use the relevant broadcaster logos in-room and well as in all applicable
collateral. This highlights the prestigous associations with, for example, National
Geographic Channel, Fox International Channels and others.
Co-branded press releases
Ancillary stills for high profile PR campaign to support broadcast dates
FIC to create symbiotic PR strategy through its media contacts to support overall
campaign
Commemorative DVD and coffee table series as Corporate Gifts
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CAMPAIGN COMPONENTS
ARTIST REQUIREMENTS
The Venetian® Macau has an experienced department with a proven event track
record and an understanding of artist requirements.
An overview includes:
•Fee per artist will vary. Most will be in the range of US $1million+. All production
requirements, transportation, accommodations and F&B for artist, band and
support team.
•Production requirements will be included on a general rider (see sample).
•Accommodations both in Hong Kong and on Macau must be clearly spelled out.
•All flights to be first-class, with the exception of crew. Helicopter to take artist
and key personnel between Hong Kong and Macau.
•Artist team includes accompanying musicians, tour manager, personal manager,
personal assistant, wardrobe stylist, equipment support crew.
•All fees must be placed in escrow prior to the departure of talent from home city,
released in two stages—50% immediately prior to talent departing home city and
50% immediately upon completion of show.
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CAMPAIGN COMPONENTS
TIMELINE
Q3 2010
(IDEALLY BY AUGUST 30, 2010 TO ENSURE FIRST PROGRAM IN Q4)
Activities:
Term sheet draft and signatures
The Venetian® Macau to share contracts, production budgets, marketing goals,
Roadshow overviews and any relevant reports
Prepare promotional plan
Prepare PR plan with Three Phases: pre-publicity, event publicity, documentary
publicity
Finalize director and prepare documentary treatment and budgets
Finalize media budgets
Finalize talent contracts
Agree on artists and negotiate
Finalize production budgets
Budget Considerations:
$100,000 fee to REN due on signing
Q3 2010
(SEPTEMBER)
Activities:
Meet with The Venetian® Macau and REN teams to present final plan
Approvals and sign off on final plan and budgets across all categories
Refine series outline
Script development
Sign term sheets with all media, including Fox One Stop Media and TMS
Activate Phase 1 of PR and promotions plan
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CAMPAIGN COMPONENTS
TIMELINE continued
Q4 2010
(OCTOBER THROUGH END OF DECEMBER)
Activities:
Activate Phase 2 of PR plan
Create Promotions
Finalize TMS content
Shoot stills
Place Stills across print media
Start shooting documentary
First concert/program
Review footage
First draft of documentary edit present to The Venetian® Macau
Approved first draft of documentary, interstitials and promos to FIC HQ to start
approval process.
Ongoing activation of further talent agreements, scheduling and continuation of
production, press and promotional cycles
Q1 2011
(JANUARY 1 – MARCH, 2011)
Activities:
Final documentary approvals
Final Cut promos, interstitials, micro-sites, TMS content
Present to The Venetian® Macau
Schedule program
Activate phase 3 of PR plan
Launch documentary
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REN – WHO WE ARE
REN is a bespoke media partnership with offices in Hong Kong and Los Angeles.
We create innovative branded campaigns. Projects use a combination of print, TV, web
and mobile outlets. PR is the glue that binds all elements of a project and creates the value
added.
We develop, produce and place content.
We are global strategic, long term thinkers.
We have an extensive track record in turning great ideas into fully integrated content with
measurable results.
We have longstanding experience in working with celebrities and negotiating their
participation to be dynamic and meaningful.
We are collaborative and have a no nonsense approach to doing business.
Our partners are the best in their field.
REN is Chinese for benevolence. We believe our actions must have positive consequences.
We develop ideas to have a deeper ecology.
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MEDIA PARTNERSHIPS
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MEDIA PARTNERSHIPS
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MEDIA PARTNERSHIPS
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RESULTS
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RESULTS
Case Study: Anna Kournikova
Ritz-Carlton Hotels and Resorts
Grand Cayman Opening 2006
Campaign
To create a word-of-mouth and print campaign to celebrate the launch of the RitzCarlton Hotel on Grand Cayman. Anna Kournikova was chosen to fit the sporty, jetset glamour image the hotel wanted to portray.
A one-day photo-shoot, using the hotel as its backdrop, captured the essence
of the location. A contributing editor to Harpers Bazaar USA was hired to
complete an accompanying interview.
Results
The shoot was used on an exclusive basis for the Ritz-Carlton Hotel Company’s inhouse monthly publication, The Ritz-Carlton Magazine, for its 60 hotels globally.
The hotel company has a global total of 53,000 room nights per night. This means
that the magazine and feature had potential readership of approximately 1.59million
word-of-mouth guests.
Completing the shoot during the opening celebrations created a considerable buzz
amongst guests.
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RESULTS
Case Study: Christina Aguilera
Global PR Launch
‘Stripped’ Album Release
Campaign
To produce a one-day photo-shoot to provide sufficient material for global print
media to use as Christina was not available to sit for individual sessions due to a
heavy promotions schedule.
Stylistically, the photo-shoot was required to cover the full spectrum of editorial
coverage from up market gloss magazines such and GQ to women’s magazines such
as Cosmopolitan and music magazines for teenager.
During the 10-hour shoot, Christina changed outfits 22 times and moved through
a number of background changes to create different looks. She approved over 100
images for global syndication.
Results
The media campaign was her most successful ever, including over 25 covers spanning
all demographic magazine titles globally, all from a one day shoot.
Christina’s record company RCA and management company, Azoff Music were
delighted with extensive coverage.
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RESULTS
Case Study: Christina Aguilera
Global PR Launch
‘Stripped’ Album Release
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RESULTS
Case Study: Halle Berry
Pre-Publicity for Die Another Day
United International Pictures
Campaign
To generate a pre-release buzz for Bond movie Die Another Day, utilizing ‘Bond
Girl’, Halle Berry.
In utilizing a black actress, Bond producers gauged interest in their star and the
media pick-up generated from a shoot.
A 15-hour shoot, styled using a broad range of upmarket designers, from
Dolce&Gabbana, Alexander McQueen and Givenchy to Armani, Chanel and
Yves Saint Laurent, increased the interest in the shoot, particularly amongst
high-end titles.
Results
25 phenomenal looks were achieved from the shoot. Halle was delighted with her
classy, sexy look.
Placement was one of Bond’s most successful pre-release campaign for covers and
continuity of imagery.
Further a number of firsts resulted, as magazines such as FHM and GQ used a black
woman on the cover for the first time in their publication history.
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RESULTS
Case Study: Halle Berry
Pre-Publicity for Die Another Day
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RESULTS
Case Study: Zhang Ziyi
Brand Ambassador Campaign 2007-2010
Shangri-La Hotels and Resorts
Campaign
A three year Brand Ambassador campaign linking Zhang Ziyi with luxury hotel group,
Shangri-La Hotels and Resorts. Zhang Ziyi was selected as she represented brand DNA.
This was personified through a targeted print and broadcast campaign. The editorial print
campaign combined location, fashion and lifestyle elements to re-inforce the brand’s
heritage in a modern way.
The broadcast campaign was focused on Shangri-La’s authentic conservation agenda. Targeted
media projects created opportunities for the global media to interact with Zhang Ziyi.
Results
The editorial print campaign achieved unprecedented coverage globally, with an emphasis
on Asian print media, in particular China.
Shangri-La Hotels and Resorts coverage included magazine covers in categories outside a
hotel company’s normal editorial opportunities (ie. fashion and lifestyle magazines versus
travel trade journals).
A four-part documentary series created initially for in-room usage, received unprecendented
interests from broadcaster vying for the right to air. National Geographic Channel, including
the coveted ‘China block’ aired the program in prime-time. Zhang Ziyi’s travel series was in
the Top 5 most viewed programs in its slot throughout Asia.
In-flight usage is ongoing. So far the program has aired on Cathay Pacific and
Singapore Airlines.
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RESULTS
Case Study: Zhang Ziyi
Brand Ambassador Campaign 2007-2010
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CELEBRITY RELATIONSHIPS
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REN has longstanding relationships with publicist, managers and agents, and with
the celebrities themselves. We have heavyweight negotiating experience in the
creation of editorial and corporate campaigns.
Hundreds of campaigns have been executed for global media consumption.
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Alanis Morissette Anna Kournakova Andy McDowell Antonio Banderas Archbishop Desmond Tutu Barry Humphries
Baz Luhrmann Belinda Carlisle Astronaut Buzz Aldrin Bono
Boyzone Brittany Murphy Brooke Shields Carmen Electra Cesar Chemical Brothers Chris
Isaak Christo Coldplay Colin Farrell Conan O’Brien The
Cranberries Cuba Gooding Jr David Duchovny Denise
Richards Diego Luna Don Johnston Donna D’Errico
Elizabeth Hurley Elle Macpherson Eva Mendes
Fat Boy Slim Gina Gershon Gwyneth Paltrow Halle
Berry Heath Ledger Heather Graham Henry Leconte Hugh Hefner Jean-Claude Van Damme Jeff Goldblum Jennifer Lopez Joaquin Phoenix Jon
Bon Jovi Josh Hartnett Karen Mok Kate Winslet
Kelly Hu K ylie Minogue Linda Evangelista Lucy Liu Marc Anthony
Melanie Griffith Midnight Oil Michael Parkinson
Naomi Campbell President elson Mandela
Mandela Nick
President nelson
Faldo Nicky Hilton Nicole Kidman Madonna
Mick Jagger Monica Bellucci Michael Jordon Mike Tyson
Oasis Olivia Newton-John Omar Shariff Orlando Bloom Pamela Anderson Paris Hilton Paulina Rubio Patrick Swayze
Penelope Cruz Pink Pierce Brosnan President Mary Robinson
Princess Stephanie of Monaco Richard Branson Rachel Hunter Rachel Weisz
REM Robin Wright-Penn Ronan Keating Salma Hayek
Sammy Hager Shania Twain Spice Girls Stephanie
Beecham Suede Sultan of Brunei Thalia The Eagles Tina Turner Toby Keith Tori Spelling Tyra Banks U2 Vanessa Mae
President Vigdis Finnbogadottir Vicki Zhao Wei Zhang Ziyi
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CLIENTS
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CLIENTS
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CLIENTS
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CLIENTS
Past and present clients include:
AIA
Adidas
Alibaba.com
Bloomberg
BBDO
Cathay Pacific Airways
CHANEL
China Mobile
Citigroup
CNBC Asia
CNN International
Conde Nast Americas
Crowne Plaza Hotel & Resorts
DHL
DreamWorks Pictures
DreamWorks Records
Dubai International Film Festival
Electronic Arts
EMI
Emirates Airlines
Euro RSCG
Ford
Fox Home Entertainment
GlaxoSmithKline
Grey
Goldman Sachs
HSBC
IBM
Intel
Jardines Matheson
JP Morgan
Kenzo
Legend of The Motorcycle
Leo Burnett
Li & Fung
MAC
Macquarie Group
McCann Erickson
Merrill Lynch
MGM
Miller Brewing Company
Miss World
Nokia
Noble Group
Octagon
Ogilvy
Olympic Council of Asia
OOCL
Pangea Day
Red Bull
Saatchi & Saatchi
Simon and Schuster
Sina.com
Sino Group
Sony BMG
Sony Electronics
Sony Pictures
Soundbuzz.com
Standard Chartered Bank
Synovate
Swire Pacific
TBWA
The Principality of Monaco
The Kingdom of Tonga
The Ritz-Carlton Hotel Company
Tourism Northern Territory, Australia
Turner Network Television
Twentieth Century Fox International
Hawaiian Tourism Authority
UBS
Universal Home Entertainment
Universal Music Group
Virgin Records
Walt Disney Pictures
Warner Music Group
Warner Bros. Pictures
Working Title Films
Yahoo
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PRO BONO
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PRO BONO
We work with organizations that are advocates for the care and wellbeing of children
and our planet.
Care For Children
www.careforchildren.com
Christina Noble Children’s Foundation
www.cncf.org
Everychild Foundation
www.everychildfoundation.org
Nelson Mandela Children’s Fund
www.nelsonmandelachildrensfund.com
Po Leung Kuk
www.poleungkuk.org.hk
UNICEF
www.unicef.org
World Wildlife Fund
www.wwf.org
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RÉSUMÉS
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RÉSUMÉS
HEDDA MOYE
Australian born, Hedda Moye is an award-winning journalist and former magazine
and newspaper editor and promotions manager with over 25 years experience in
global media and marketing, working for an extremely diverse group of industries.
Her corporate career highlights include:
Corporate Development Manager for Arts festival, The Festival of Sydney, which
involved high level sponsorship negotiations with blue chip companies and
government authorities.
Communications Director, KPMG Australia, handling all internal and external
communications during the merger between KMP and Peat Marwick Mitchell,
including developing new collateral, communicating the merger to the media and
orchestrating events from Board to staff level to integrate corporate cultures.
Public Relations Director for both The Regent of Sydney and Four Seasons Inn
on the Park in London, Hedda executed major public relations initiatives from
alliances with international luxury brands such as Chanel, Hermes and Bollinger;
creating campaigns with sports associations, hosting Royalty, authors and culinary
personalities; conducting media familiarizations, staff training; developing style
guides and publishing initiatives.
Since 1990 Hedda has owned and operated her own companies, traveling the globe
creating strategic media campaigns on behalf of her clients. She has partnered with
some of the world’s most recognized names to add value to their Brands.
Hedda’s celebrity relationships and understanding of the interface between
celebrities and the corporate world are unparalleled, as celebrated in the previous
pages. Hedda is conversational in German and French.
She studies Iyengar yoga and Nei Kung martial arts style and is a gourmet
wholefoods chef.
45
RÉSUMÉS
NIALL PHELAN
The Irish born creative director and film-maker Niall Phelan almost carved out a
career in advertising starting with Ogilvy in Dublin.
Asia beckoned and in 1995 he turned his head from advertising to broadcast media
and has never looked back.
Ten years of TV and web based campaigns for Rupert Murdoch’s News Corporation
on STAR TV 52 channels going across 54 countries. Holding various positions
including Director of New Media, Editorial, Creative Director, Producer, and Writer,
saw Niall develop a number of firsts. This includes the creation of media websites
as early as 1995 and pioneering the launch of live SMS request Channel in 2004.
As Creative Consultant for Turner Network Television his responsibilities included
new programming and promotions, creating everything from TV shows to cross
marketing campaigns in conjunction with clients such as Nokia, Burger King,
Adidas, amongst a pedigreed list.
Aside from new media innovations, which has seen him consult in New Media for
Sony BMG and National Geographic Channel, Niall continues to be a sort-after
creative director.
Pursuing film-making concurrently, Niall has directed The Last Five Years (2005, New
York) and 3 Cities (2008, Russia) and Flashes (2009, Hong Kong) which competed
in the Hong Kong International Film Festival. His next film Dusa Versus Xia (2010,
Hong Kong) is in production.
Niall has also worked as producer and creative director on independent projects for
Discovery Channel, National Geographic Channel, Sony BMG, Sony Pictures, 20th
Century Fox, Universal Pictures, Universal Music, Walt Disney Pictures, Warner
Brothers, and Warner Music.
Most recently he consulted to the global phenomenon—Pangea Day—creating
strategy and executing business development for TV, Web, and Mobile.
A graduate of University College Dublin, Niall has a B.A. in Economics and
postgraduate diplomas in Advertising, International Marketing, and Photography.
When he is not behind the camera, you will find him out sailing.
46
REN
10250 Constellation Boulevard,
19th Floor, Los Angeles, CA 90067
www.renpartnership.com
Hedda Moye:
Los Angeles: +1 310 4248078
hedda.moye@renpartnership.com
Niall Phelan:
Hong Kong: +852 67932288
niall.phelan@renpartnership.com
Legal Representation:
John Mason at Glaser Weil
Frank, Jacobs, Howard & Shapiro, LLC
jmason@glaserweil.com
Business Management:
Nicholas Brown at GSO Group
nbrown@gsogroup.com
47
MEMORANDUM
OF UNDERSTANDING
48

the venetian® macau

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