Romanian–Russian Journal of Scientific Research in Economics
Transcription
Romanian–Russian Journal of Scientific Research in Economics
BUCHAREST UNIVERSITY OF ECONOMIC STUDIES SAINT-PETERSBURG STATE UNIVERSITY OF ECONOMICS Romanian–Russian Journal of Scientific Research in Economics Editura ASE Bucureşti 2015 ~1~ “Romanian-Russian Journal of Scientific Research in Economics“, Volume 1, Issue 1/2015, Copyright 2015 To be cited: “Romanian - Russian Journal of Scientific Research in Economics“, Volume 1, Issue 1/2015 PUBLISHERS: Faculty of Theoretical and Applied Economics, Bucharest University of Economic Studies www.ase.ro, economie.ase.ro IN PARTNERSHIP WITH: Russian Language and Culture Centre – Russkiy Mir Address: Piata Romana nr. 6, Sector 1, Bucharest010374, Romania Tel. +4 021 319.19.00; +4 021 319.19.01 int 132 Fax: +4 021 319.18.99 E‐mail: rectorat@ase.ro, international.ase.ro Editura ASE All rights reserved The publishers are not responsible for the content of the scientific papers and opinions published in the Volume. They represent the authors’ point of view. EDITORIAL BOARD Editor in Chief: Associate Prof. Ph.D.Grigore I. Piroșcă Bucharest University of Economic Studies, Bucharest, Romania Prof. Ph.D. Nicolae Istudor Prof. Ph.D. Angela Rogojanu Prof. Ph.D. Alexandru Tașnadi Associate Prof. Ph.D. Florina Mohanu Associate Prof. Ph.D. Liana Badea Associate Prof. Ph.D. George L. Șerban‐Oprescu Lecturer. Ph.D. Ramona I. Dieaconescu Saint‐Petersburg State University of Economics, Saint‐Petersburg, Russia Prof. Ph.D. Dmitry V. Vasilenko Prof. Ph.D. Elena F. Tarasenko Associate Prof. Ph.D. Sofia I. Rekord ~2~ Dear readers! Current publication is one of the substantial results of the cooperation between Saint-Petersburg State University of Economics (UNECON) and the Bucharest University of Economic Studies: selection of articles of master students is devoted to various aspects of current Russian-Romanian economic relationships and further development of socio-economic research in our countries. Understanding of the present state of interrelations between Russia and Romania, is of vital importance for young students' generation in this very moment, while economic cooperation lies within the "Procrustean bed" of the EU-Russian sanction - counter-measure relationships, and there is a threat to turn to this negative "path dependence" on "lose-lose" strategies. Nevertheless, students research shows that there is sufficient potential of Russian-Romanian business projects on the latent stage and undiscovered fields of scientific collaboration, taking into account the history of economic thought in both countries. Articles of the 1st-year students of the UNECON Master program "International Economy" cover various aspects of current and potential RussianRomanian economic relations, including energy issues, development of agricultural business, recreational services, and other potential fields. Attention is also paid to the role of China as a growing trade partner for both countries. Scientific projects on the students level will always be prioritized, laying in the heart of inter-university cooperation, providing fresh, non-trivial views on current gaps and potentials of economic cooperation between Russia and Romania. Hope that current publication will become a springboard for joint scientific projects of students, post-graduate researchers and distinguished scientists of both partner universities. Sofia Rekord Dr. Econ. Sc., Associate Professor, Head of the Chair of World Economy & International Economic Relations, Saint-Petersburg State University of Economics ~3~ Dear readers and authors! This scientific journal is structured with an eye toward its economic policies potential, being also a very important vector of academic Russian-Romanian cooperation in the field of economic studies; even it is mainly dedicated to master students’ publication. We consider the articles published in this collection as a common and long time expected result of a excellent relation between two academic worlds, already interrelated in the past and suitable for further development in the future. Saint-Petersburg State University of Economics and Bucharest Academy of Economic Studies are probably among the most important economic universities from Russian Federation and from Romania, therefore the authors and the scientific board should have felt to be under the huge pressure of underpinning their enormous prestige. Nevertheless, the articles from the very first issue have just proved that friendship, enthusiasm, dedication, good will, openness and hard work are sometimes strong enough to accomplish great achievements. Aside the scientific coordination of the articles by academic staff from both universities, this journal was forged by dedicated master students who sacrificed their spare time, holidays, and study or rest periods of time, students who let go their current and usual professional activities in favor to write these articles only to sustain the academic cooperation between two great friend universities. Thank you all for your commitment! At a more fundamental level, the journal represents a challenge to rethink our patterns of knowledge and conceptual frameworks. I hope too that this publication will be seen from the perspective of its brilliant future evolution. Grigore Ioan Piroşcă Associate Professor, Ph. D., Dean of Faculty of Theoretical and Applied Economics, Bucharest Academy of Economic Studies ~4~ Bairamova Elmira Ramisovna Байрамова Эльмира Рамисовна St. Petersburg State University of Economics Санкт-Петербургский Государственный Экономический Университет Master program “International Economy” Программа «Международная экономика» e-mail: emma14@mail.ru RUSSIAN-ROMANIAN RELATIONS IN ENERGY SECTOR РОССИЙСКО-РУМЫНСКИЕ ОТНОШЕНИЯ В СФЕРЕ ЭНЕРГЕТИКИ JEL: F14, Q48 Аннотация: В статье рассмотрены отношения между Россией и Румынией в газовой и нефтяной промышленности, а также проанализировано дальнейшее развитие политических и экономических аспектов взаимодействия двух государств. Российско-румынские отношения можно охарактеризовать достаточно напряженными, однако развивающимися в некоторых отраслях, таких как энергетика и металлургия. Постепенная нормализация двусторонних отношений оказывается для обеих стран сложным процессом, прежде всего, изза геополитических факторов, которые также рассмотрены в рамках данной статьи. Abstract: The Romanian–Russian relationships can be characterized as functioning according to a strained dynamic, which occasionally escalates to outright tension. This dynamic is the product of deep historical and geopolitical factors. The gradual normalization of their bilateral relationship is proving a slow and difficult process due to mutually hostile perceptions and seeming politically incompatible national interests. In the article relations between Russia and Romania in gas and oil industry are described as a determinative factor of the development of the national economy of both countries. Ключевые слова: российско-румынские отношения, энергетика, газовый вопрос между Россией и странами Европейского Союза, Южный поток, энергетика Румынии, товарооборот между Россией и Румынией. Key words: Russian-Romanian relations, energy, the gas issue between Russia and the countries of the European Union, South stream, energy of Romania, the trade turnover between Russia and Romania. Romania and Russia have many common features, including religion, the origin of the national language, life and culture. Nearly two decades after the Cold War, the Russian-Romanian relationship continues to be strained, and occasionally tense. The main problems in relations between the two countries began in XXI ~5~ century because of the persistent interference of some Western powers in Romanian politics. Following the 2004 presidential elections in Romania, the winner expresident Traian Basescu launched the thesis that Romania’s foreign policy needed to be diversified immediately. The entry of Romania into the European Union (EU) in 2007 has created more problems in bilateral relations. Russia was faced with the necessity of overcoming the limitations of preferences and new barriers in relations with a member country of the EU. However, the liberalization of the political climate in bilateral relations between Russia and Romania after signing in 2003 the agreement, which was aimed at building friendly relations and cooperation and was the impulse for the expansion of business contacts between countries. In 2005-2007 on the agenda of the Intergovernmental Commission on Economic and Scientific-Technical Cooperation the issues of improving relations between the two countries were also discussed. On the IX meeting of the Commission, particular attention was paid to the problems of participation of the Russian companies in the privatization process of the Romanian enterprises, opportunities, and business structures on mutual markets, creating a favorable customs regime in terms of membership of Romania in the EU [2, p. 4]. In addition, the current trade turnover between the two countries is stable but the structure of Russian exports was monotonous and based on raw materials. As far as imports of Romanian made goods are concerned they are significantly less than Russian exports. Now Russia occupies the 20th place in the Romanian exports with a specific gravity of 0.6%. According to the Romanian customs statistics, in 2014 the volume of foreign trade of Russian-Romanian turnover amounted 4998,3 million dollars, increased by 0.2%, Russian exports decreased by 3.1% and imports increased by 5.96% compared with the same period in 2013. While Russia's positive balance of mutual trade decreased by 15.9% and amounted to 1099,3 million dollars (table 1, fig.1). Table 1: Structure of Russian trade with Romania in 2000 and 2013 (%) Product group Food and agricultural raw materials Fuel and mineral raw materials Chemical products, rubber Textiles, textile products, leather, shoes Metals and metal products Machinery, equipment, vehicles Russian Export Russian Import 2000 0,1 89,0 3,0 0,1 6,5 0,5 2000 1,8 3,1 62,9 1,4 14,7 5,0 2013 1,2 76,9 12,8 0,1 1,6 3,5 2013 2,5 0,4 19,9 8,0 5,6 53,2 Source: Data of Customs Statistics of foreign trade of the Russian Federation for 2004 and 2013. ~6~ Souurce: made by the t author usin ng the data of Federal F Custom ms Service, Russsia. Figgure 1: Russian n exports to Romania, 2006--2014 (in milliion USD) One of the biggestt parts of coooperation between b Russia and Rom mania is colllaboration inn energy seector. Romaania has siggnificant oill and gas reserves, r subbstantial coall deposits an nd it has suubstantial hydroelectric power p installled. The Rom manian goveernment con nsiders nucleear energy a priority of the nationall energy straategy. Howevver, Romaniia imports oil and gas from fr Russia and other coountries. Russsia, in returrn, has the laargest oil andd gas reservees and now is the largesst energy suppplier in the world. w 45 40 40 0 39 39 40 4 40 40 35 35 35 36 35 31 Mtoe 30 25 20 15 10 5 0 200 03 2004 2005 2006 20 007 2008 2009 2010 2011 2 2012 2013 Souurce: made byy the author using u the dataa from World Energy Conssumption Report 2013, Eneerdata F Figure 2: Tota al Energy Con nsumption in Romania, R 20033-2013 ~7~ The current industrial potential and the structure of production, refining and transportation of oil and products generally satisfy Russia’s global interests in the world energy markets and its domestic demand. Russia exports are primarily low quality commercial oil products with a minimum added value. According to Romanian statistics, the supply of oil and oil products, gas and coal amounted to 85.5% of Russian exports to Romania, the value of which is largely determined by the price factor. Compared with pre-crisis 2008, in 2013 Russian oil deliveries to Romania decreased from 2.1 million tons to 1.2 million tons, natural gas – from 3.1 billion cubic meters to 2.5 billion. The decline of the role of energy in Russian exports to Romania was accompanied by some changes in the pattern of trade, including through a more stable development of trade in such industries as chemistry, difficulties in the development and trading experienced metallurgy. In 2013, Russia accounted for less than 40% of imported oil country (in 2010 – 60%). Russia is almost the only supplier of natural gas to Romania. Total imports 22.7% of the consumption of energy resources of the country (in 2011: 25%). [7, p. 2] The estimated national consumption of natural gas in Romania dropped by over 50 percent during last 30 years, while imports halved (figure 1). Romanian companies have imported 1 billion cubic meters of natural gas from Russia in 2014. In previous years the annual average stood at up to 6 billion cubic meters. Consequently, Romania’s bill has dropped from USD 2.5 – 3 billion in 2006 and 2007 to half a billion dollars in 2014 [1, p.254]. Source: International Energy Statistics, February 2015 Figure 3: Dry Natural Gas Consumption in Romania (in billion cubic feet), 1980-2013 ~8~ In the period before the crisis, the level of natural gas imports from Russia reached 6 billion cubic meters, at an annual consumption of 18 billion cubic meters. The main reason for the drop in consumption and imports was the readjustment of the industrial sector, especially of the chemical and petrochemical industries, which was the biggest consumer of natural gas in Romania, surpassing household consumers. The desire to reduce monopolistic position of Russia in the Romanian gas imports for a long time defined the country's policy on European energy - energy market as a solution to the problem of diversification of gas supplies to Romania were associated with the European project "Nabucco". The development of a new gas deposit in the Black Sea with estimated reserves of up to 84 billion cubic meters began in 2012 on the basis of the agreement with the American company Exxon Mobil. New developments aimed at an expansion of the participation of Romania in the European energy market that affects the capabilities of its relations with Russia in the energy policy [1, p.238]. The relations of countries in the gas industry develop normally, but there may be problems with the next signature of the contracts because of the new European regulation, eliminating the concept of "transit" in the calculation of tariffs. This technical mishap increases political pressure, designed the fact that the energy policy of the European community will not allow Russia's influence on geopolitics with dominance in the energy market. Liberalization of the gas market in Romania to 2018, which is carried out under pressure from the European Commission and the International Monetary Fund, the organization of energy trading, increasing the level of rents on concessions, the growth of tariffs and taxes aimed at empowering presence on the European energy market. The needs of the country in increasing gas imports objectively grow, affecting the prospects of relations with Russia and its position as a source of both providing gas. The main player in the Romanian gas market in the export policy is “ОМ V. Petrom”. One of the biggest issues is the problem of gas transportation and the participation of Romania in the South Stream project. The dialogue on this topic started in 2009 because of the expiration of the 1996 Agreement on the expansion of gas pipeline and gas supplies to Romania. During the negotiations on cooperation, including on accession Romanian company “Transgaz” to the South Stream project, agreements were reached and implemented by the Romanian government, the conditions of preparation of technical documentation necessary for construction and drilling activities in the Black sea. Participation in the project aroused great interest in Romania. Therefore, the decision of Gazprom, which gave an expression of preference Bulgarian variant, caused a marked disappointment of the Romanian engineers. However, the issue of transit opportunities of Romania remained open. According to the Romanian press, "Romania is the ideal direction for Gazprom, as it shortens the route to Hungary, and has capacity for gas storage, which are not available in Bulgaria, Serbia, Hungary". ~9~ Positive assessment of the Russian project has a growing impact on the position of Romania in the issues of the energy policy. According to Romania, the project is expensive, but worth it, and its rapid implementation is necessary, moreover, that the manufacturer is seeking to avoid losses, associated with the establishment of the energy strategy. However, Romania continues to be a supporter of reducing Russian influence in the European energy market (the Russian Federation brings 34% of gas imports and 33% of oil imports to Europe), despite the fact that the country has the lowest level of energy dependence in the EU (2%) [1, p. 275]. The main motive remains the desire to negotiate lower prices for natural gas, including through negotiations of exploitation of natural gas storage facilities or gas supplies in the joint construction of Thermal Power Plant. Romania is a supporter of the transition to the prices of stock trading on the gas. The most important condition for solving problems of cooperation in the energy sector was the remake of the 1996 agreement between Russia and Romania about importing gas, the agreement on the creation of gas storage facilities in Romania and the possibilities of accession to South Stream after discussion at the meeting of the Intergovernmental Commission in 2011. The change in the concept of gas supplies to Romania has influenced the approaches to solving the problem. The new agreement eliminated the clause about the impossibility of resale of gas to third countries without the permission of Gazprom. Moreover, the agreement recognizes the right of re-export of gas, increases gas supplies from Russia to Romania until 2020 up to 10 billion cubic meters. At the same time, the company "Romgaz" has completed negotiations with Gazprom on permission to the construction on the territory of Romania 10 gas storage with the volume to 5-6 billion cubic meters of gas. However, question on setting up a joint company for this purpose remains unresolved [4]. The new conditions allow Romania to expand participation in the development of the European gas system, engaged in a process of unification by building a reverse jumper by pipeline from neighboring countries: Hungary, Bulgaria, Serbia and Moldova. An important outcome was the possibility of establishing direct contractual relationships in the supply of natural gas. There is also the other issue – the involvement of Russia in the creation of energy capacity. The Ministry of Economy of Romania presented the proposals of the investment project "greenfield" for the construction of HPPs on the Romanian rivers such as Mures and Arges, cooperation in the construction of electric power plant Ttarnica-Lapustesti, modernization of CHP Hunedoara, underground mining of National Coal Company, in the exploration of new oil deposit. Easing the pressure on Russian business in Romania provides Gazprom an expansion of presence on the Romanian market. Through its controlled company "NIS" Gazprom acquired the right to open 50 petrol stations and create its own network of implementation of petrochemicals. The development of a gas network in the Balkans is a priority ~ 10 ~ strategy of the company, and Romanian part of it becomes an important step for its implementation. The group "Gazprom Neft" has also acquired the shares of the Romanian society of “Marine Bunker Balcan" JSC which supports marine transportation with fuel. The fuel supply is carried out in Constanta and other ports with Russian and Serbian oil preventing plants. In the field of oil refining the company "Lukoil – Obergas owned by Lukoil is involved. According to the concession agreement with the National Agency of Mineral Resources of Romania, the company acquired the right to exploit the oil fields "Rhapsody" and "Trident" in the Black Sea in partnership with the American company “Vanco International”. Lukoil has implemented the renovation of acquired ownership “Petrotel” and provided fuel production according to European standards for Romania and other countries of EU. To sum up, active development of Russian-Romanian relations recent years indicates a growing interest of both countries in the development of reciprocal markets. The desire of the business community to increase communication and the tendency of the political leadership to weaken the negative influence of political contradictions created the basis for increased understanding in the field of cooperation. However, at the present stage, the future development of bilateral relations of the countries is faced with problems caused by the Ukrainian events. Romanian politician, involved in the system of Euro-atlanticism, rejected the heightened geopolitical role of Russia and follows in the Wake of estimates and interests of Western policy. As emphasized by the Romanian ex-president Traian Basescu, Romania argues that the dialogue with the Russian Federation is one of method to coordinate the EU's interests with the interests of Moscow. Romania is interested in political and diplomatic contacts with Russia and Ukraine, Georgia, Azerbaijan, and Central Asia. At the same time, the process of tightening the position of the Romanian politicians in the assessment of Russia's actions in the countries of the former Soviet Union – Abkhazia, South Ossetia, Ukraine. In addition, the definition of accession of Crimea to Russia may have impact on the issues with Transnistria, Moldova and southern Ukraine. In a nutshell, Romanian–Russian relations continue to be hampered by the perceptions on both sides that they have incompatible political values, as well as by a specific set of diverging strategic interests. As a consequence, Bucharest and Moscow continue to talk past each other in strategic-political affairs. Despite the fact that Russia remains one of Romania’s ten largest investors and economic partners, and that it is the most heavily-armed and aggressive great power in Romania’s immediate vicinity, Romania’s focus on democratic values and Russia’s geopolitical pragmatism and authoritarian government are not a good match. Romania is using less natural gas now than at any time in the past 10 years, and it is looking to expand domestic exports, reducing its reliance on gas supplied by ~ 11 ~ Russian giant Gazprom, according to Interfax Energy. Romania cut its gas imports by 61 percent in 2014, according to preliminary data prepared by the National Institute of Statistics and BP. The growing tension in the political relations inevitably determined affects economic relations, especially because Romania clearly holds the line to reduce the role of Russia in its energy sector. Nevertheless, Russia and Romania have all the means to increase the quality of their bilateral relations. References 1. 2. 3. 4. 5. 6. 7. The basic tendencies in mutual relations between Russia and the Central Eastern European countries / Ed. by I.I. Orlik. M.: Institute of Economy, Russian Academy of Sciences, 2015. – 426 c. The Romanian-Russian bilateralrelationshipin the Still Talking Past Each Other: Romanian– Russian Relations / Simona R. Soare.: Russian analytical digest - No. 125, 25 March 2013 p. 40 Romania’s euroatlantic Integration / drd. Simona Soare. [Online Resource] URL: http://www.academia.edu/855932/The_Romanian-Russian_Bilateral Relations_in_the_aftermath_of_Romanias_Euroatlantic_Integration "Memorandumul Romgaz-Gazprom a fost prelungit pana in mai 2011" (in English). Wall Street Journal. 2010. Retrieved 2010-09-13. International Energy Statistics 2014 [Online Resource] URL: https://yearbook.enerdata.ru Federal Customs Service, Russia. [Online Resource] URL: http://www.tradingeconomics.com/russia/exports-to-romania Hot News – Romanian Business Report. 5 march 2014. [Online Resource] URL: http://english.hotnews.ro p.2-5 ~ 12 ~ Berezovskaya Anastasiya Arturovna Березовская Анастасия Артуровна St. Petersburg State University of Economics Санкт-Петербургский государственный экономический университет Master program “International economy” Программа «Международная экономика» e-mail: aaberezovska@gmail.com ПЕРСПЕКТИВЫ ВЫХОДА РОССИИ НА МУЗЫКАЛЬНЫЙ РЫНОК РУМЫНИИ PROSPECTS OF RUSSIA'S ENTERING THE MUSIC MARKET OF ROMANIA JEL: L82 Abstract: This article discusses the problems and Russia prospects of entering the music market of Romania, as well as analysis of basic trends and dynamics changes in the structure of the music market in these countries. Through the study it was proved that in the globalization era, modern Russia has all chances, using creative resources and timely innovation, to achieve a high level of development of the music industry of the country, and also to enter the Romanian market, which is quite attractive because of the availability of vacant niches in business, the rapid development of the music industry, the opportunity to work with all of Europe with minimal cost and simple procedure of obtaining a visa. Аннотация: В данной статье рассматриваются проблемы и перспективы выхода России на музыкальный рынок Румынии, а также проводится анализ основных трендов и динамики изменения структуры музыкального рынка данных стран. Путем исследования доказано, что в эпоху глобализации у современной России есть все шансы для того, чтобы при помощи креативных ресурсов и своевременного внедрения инноваций достичь высокого уровня развития музыкальной индустрии страны, а также выйти на рынок Румынии, который является довольно привлекательным из-за наличия свободных ниш в бизнесе, быстрого развития музыкальной индустрии, возможности работать со всей Европой с минимальными затратами и простой процедуры получения визы. Key words: The music industry, the trends of the music business, economic relations, Russia and Romania, Europe, globalization. Ключевые слова: Музыкальная индустрия, тенденции музыкального бизнеса, экономические отношения, Россия и Румыния, Европа, глобализация. Currently there is a reassessment of values and priorities of doing business in Russia and abroad, as well as changes in the structure of the world market when in the total share of trade in the services sector occupies a large part of that trade. The emergence and development of the music industry are a direct result of reaching a certain level of income, when, in addition to meeting basic needs, there is a need for additional services, and assets are available for these services to use. ~ 13 ~ With the development of society, the growth of the productive forces of the observed increase in employment in the service sector, the growth of technical equipment of labor, the introduction of increasingly sophisticated technology. Currently the role of musical services, as one of the most important sectors of the economy, is very high and relevant. Primarily, this is due to the fact that the economic environment becomes more volatile and entertainment, as a social service is preferred because of the desire to be healthier and to relax more actively. You can also say that the role of music services in relation to goods wins due to speed delivery of services, which increases every year with the help of technological progress. We see that all changes in the company are a reflection of what is happening outside – at the macroeconomic level. It is known that the modern business environment is a lightning-fast change. In turn, these changes are created by the following factors: 1. milestones global competition; 2. development of innovative technologies; 3. increasing demands for customer service. In the current unstable economic situation in the world, it is necessary to search for new ways of marketing. Russia is a dynamically developing country, which has all chances to win the world music market. Given that, in our view, an attractive investment is cooperation in the field of music with the European Union, we believe it is logical to start with the development of the Romanian market. The advantages of the geographical position of Romania, the presence of large navigable rivers and ports, as well as the corresponding transport arteries (channel Danube - Black sea, European highways, extensive train service) provide many opportunities of service flows between Russia and Romania. You can also highlight following advantages of entering the music market of Romania: the presence of vacant niches in the business, developing the music industry, the work opportunity with Europe with minimal cost, simple procedure of obtaining a visa. Given that in Romania in recent years there has been a tendency to increase the performance on the music market and, according to American analysts, Russia has a serious intellectual and technical potential, we believe in a logical expansion into the music market of Romania, which determines the relevance of the study. The aim of this work is to identify problems and prospects of Russia entering the music market of Romania, as one of the most dynamic and unusual structure the development of the entertainment industry at the present stage of globalization of world trade. It is known that currently the music market is rapidly evolving and changing. Now significantly reduced the volume of sales and production of music on physical media, and in turn grow sales of music content to mobile and Internet networks, as well as changing regional structure – increases the rating of Russia in the global music business. This is confirmed in his works, Norman lebrecht, who also claims that the era of classical music ends, William Krasyliv and Jonathan Feinstein, who say that the present century and the next two are the peak of the music industry, Mario De Angelo, who investigated the effect of globalization on the world's music ~ 14 ~ industry and prospects for the control of musical institutions in Europe, Peter Smuk and Ulrich Dolata that justified the need for innovation and creative component in the music business 7, 8, 10, 11, 13, 14. World music business is a part of the economy and public life, which brings together companies and individuals, earning money by creating and selling music. IFPI interprets the music industry, as the production and distribution of sound recordings 3. In the Russian music business involved a large number of people and organizations: the musicians creating and performing pieces of music; the companies and professionals involved in the recording and sale of music (including producers, recording studios, sound engineers, record labels, music stores and collective organization the management of rights); the organizers of the tour (booking managers, promoters, concert venues); television and radio network, working in music format (music television, music radio station); music journalists and critics; manufacturers of musical instruments and many other 1, p. 13-14. Main sectors of the music industry include concert activity (poster concerts and private paid events), physical media sales, digital sales (Internet and mobile), recording activities, production and management. In addition to traditional industries, the music business is a fundamental or affects other manufacturing industry: the production of mp3 players, movies, media, trade, transport, and even politics and religion. Studying dynamics of the structure of the music business in Romania (20112013), we see that in General there is a tendency to increase the music market in 2013. For Russia in 2013, a decrease from the previous year offset by an increase in concert activity (table. 1) 15. Table 1. Dynamics of the structure of the music industry in Russia and Romania, 2011-2013 million Romania Russia The sector of the market 2011 2012 2013 2011 2012 2013 Poster concerts with paid admission 200 230 235 800 1000 1100 Closed entertainment (only costs associated with the concert part) 330 335 358 600 800 1000 Physical media sales legal 100 115 127 400 300 185 Sales of physical media pirate 125 133 140 510 300 111 9 12 18 38 75 78 Revenues of radio stations 112 116 128 517 366 407 Other income copyright holders associated with music 158 169 172 80 95 120 Total 1034 1110 1178 2945 Digital sales (Internet and mobile phones) ~ 15 ~ 2936 3101 Let’s annalyze the dep pendence of the level of GDP G and devvelopment off the muusic market inn Romania fo or 2003 – 20113 (Fig. 1.) 66. Figure 1. The dependence of the level of GDP G and total revenues of th he music indusstry in Russia,, 2008 – 2013 So based on the chaart data, we can c concludee that, despitte the crisis, in 2011, wheen GDP felll by almost 2 %, the peerformance of o the musicc market hass clearly impproved with 911 million. in 1034 milllion in 2011. This suggests that the economy e is oon the "soul"" was not an nd moreover, it can be assumed a thatt the rapid growth is parrtly linked to the develop pment of the music markeet in Romannia – one of the t main inddicator of the social level. And, as a coonsequence, improve i the quality q of life fe. Consideer the supply and demandd in the musicc market of Romania R (Figg. 2.). Figure 2. Su upply and deemand in thee music markket of Roman nia, in the peeriod 2003 – 2014, 2 billion. d was the groowth of dem mand for music products. In 2003, We see that the rapid the demand excceeded the su upply, which, in the first place, p because of small nuumber of muusical productts. The samee situation is observed annd in 2014 22. We can conclude c thatt music Rom manian mark ket is a seller market – when demaand exceeds supply, resuulting in com mmodity pricees may rise. Pricing on this music market takes into accouunt changes in i market connditions, nam mely the chaange of stylees and the method m of delivery d of music m producct to the ~ 16 ~ connsumer – from m digital to Internet I saless. Also greatlly influencedd by the imagge of the muusic group andd the recording quality. Althouggh the future of the globbal music inddustry is now w entirely asssociated witth digital nettworks and teechnologicall solutions off the last tim me has almosst erased the line betweeen Internet an nd mobile coommunicatioon. We see thhat sales of physical meddia in Romaania are nott reduced, it talks aboutt the econom mic attractiveeness of worrking in the music m market of the counntry (Fig. 3) 6. Figure 3. The T average number of CDs C purchased in the yeaar in Russia and Romaania, PCs. mber of purchhased discs is not reducedd, which We see that in Romaania the num is a good trend. This suggestts that the muusic on physiical media is still relevantt. y on Backgroound: In 2014 in Englaand each loocal resident buys per year, aveerage, 7 CDs,, USA – 4, Germany G and Japan – 3, Frrance – 2, Chhina – 1 12. Romanian music is presented as a a folk meelodies, and creations off famous com mposers. Am mong the classsical figures it can be noted n Georgge Enescu annd Iancu Dum mitrescu. m perform mers. The Romanian contemporary music is also repreesented by many most famous caan be called Michel Cretuu – founder of the groupp Enigma. Roomanian o the band O-Zone. O At the t time theyy were very popular p in Russia. R In sonngs and hits of Eurrope known Romanian R so ongs Akcent.. Another fam mous outsidee of the counntry team is M Morandi. Poppular Roman nian songs todday represennted by such artists as Innna, Radu Sirbbu and otherss. We see that in 2014 Romania haave the highesst ratio of follk and pop music. m At the time, as in Russia, R the laargest markett share have academic claassical and rock they m than halff of the market and won alll the other geenres (Fig. 4..) 6, 5. tookk a total of more Based on o data from the graph, we w can concllude that the similarity iss only in the style of "poop music", su uggesting thee possibility of entering the music market m of mania with thhis direction.. Rom Some off the most ob bvious trendss that exist at the present stage s of deveelopment of tthe music inddustry: - the era of physsical media is completted, the volume of retail and m segm ment ceases to be a distriibution are reduced significantly, market prom mising and atttractive invesstment; - grow w sales of music content too mobile andd Internet netw works. ~ 17 ~ - concert industry shows s a slighht trend upwaard; - ratingg of Russia in the global music busineess is improvving, which is i a good trendd. Fiigure 4. Genree comparison of o Russia and Romania for 2014, 2 % In Romaania, the situ uation is som mewhat differrent physicall media still continue c to bbe sold. It is alsoo known thatt the share off the nationaal music foreiign products exceeds thatt says about the conductt of governm ment protectionist policiees, as well ass certain muusical preferennces, making g it difficult to t enter the market m of Rom mania (Fig. 5) 5 4, 6. F Figure 5. The proportion p of national n and foreign f music products p on th he Romanian market, m 20055 – 2013, % Judging by the dataa, we see thaat the share of o foreign prroducts in thhe music marrket growingg, which indiicates attractiiveness and development d t of this markket. And alsoo about the potential p for Russia to go g out on thee music markket of Romaania. But therre is also thee issue of Ru ussia's enterinng the Romaanian market, which is too support Rom mania's NAT TO that is con ntrary to the policy of Ruussia. ~ 18 ~ Despite the positive changes and increase Russian place in the global music market, you can cancel and disadvantages of the system of promotion of the musical product of the Russian Federation. The main one is the imperfection of the regulatory framework, namely the relations in the sphere of ownership of copyright and related rights. Another significant problem is the lack of the necessary technical equipment recording studios and the imperfection of the mechanism of promotion of the final product production companies and music labels. After the research we can say that the obstacle of Russian entering the music market of Romania is not only a low level of production, but also distrust of the country. In light of recent events, we see that the level of influence of the Russian Federation is becoming lower. So, after study, we can conclude that the main development of the music industry, we see Russia: - improvement of the regulation system of property rights; - improve the technical level of the recording, including the use of better and new equipment, and improved education of the staff of the recording areas; - change techniques to promote music products on the market; Priority we believe the introduction of innovations, both technical and intellectual, and faster reaction to changing market conditions. Based on the fact that in Romania the proportion in the whole structure of the population – is a part of the young population (under 16 years) is 21, 5% for 2014 6, 9, and know that it is increasing, we believe that the only thing possible at the moment by Russia's access to the music market Romania is the creation and organization of children's music festival in Romania. According to the "Junior New Wave in Artek, which is held annually. Among the guest stars will be local legends and Russian performers in the ratio 1:2. But the total focus we propose to do for the contest among children. The child population more receptive to memorization and reproduction of music. Conclusion: from childhood, we will teach children to Russian music, and their parents who will be attending this event that the result will lead to the conquest of a considerable part of the music market in Romania. References 1. 2. 3. 4. 5. Evgeny Safronov, Alexander Tikhonov. The music industry of Russia at the turn of the decades // Russian music Yearbook’13. — Moscow: Intermedia, 2013. — Pp. 13-34. The entertainment industry in the world economy. Mode of access: Electronic resource // http://www.webeconomy.ru/index.php?newsid=832&page=cat&type=news. Official website of IFPI. Mode of access: Electronic resource // http://www.ifpi.org/ Official website of the International Monetary Fund available at: Electronic resource // http://www.imf.org/external/index.htm. Official site of Federal state statistics service. Mode of access: Electronic resource // http://www.gks.ru/. ~ 19 ~ 6. The official statistical site of Romania. Mode of access: Electronic resource //http://www.reportlinker.com/r0792/Romania-industry-reports.html. 7. d'Angelo, Mario: Does globalisation mean ineluctable concentration ? in The Music Industry in the New Economy, Report of the Asia-Europe Seminar, Lyon, Oct. 25-28, 2001, IEP de Lyon/Asia-Europe Foundation/Eurical, Editors F. Roche, Marcq B., Colomé D., 2002, pp. 53-54. 8. d'angelo, Mario: Perspectives of the Management of Musical Institutions in Europe, OMF, Musical Activities and Institutions Sery, ParisIV-Sorbonne University, Ed. Musicales Aug. Zurfluh, Bourg-la-Reine, 2006. 9. IMF World Economic Outlook Database - Macroeconomic indicators for countries and country groupings, access Mode: Electronic resource // http://www.imf.org/external/pubs/ ft/weo/2015/01/weodata/index.aspx. 10. Krasilovsky, M. William; Shemel, Sidney; Gross, John M.; Feinstein, Jonathan, This Business of Music (10th ed.), Billboard Books. 11. Lebrecht, Norman: When the Music Stops: Managers, Maestros and the Corporate Murder of Classical Music, Simon & Schuster 1996. 12. Richard Smirke, April 14, 2015). "Global Record Business Dips Slightly, U. S. Ticks Upwards In IFPI's 2015 Report". 13. Tschmuck, Peter: Creativity and Innovation in the Music Industry, Springer, 2006. 14. Ulrich Dolata: The Music Industry and the Internet. A Decade of Disruptive and Uncontrolled Sectoral Change. Research Contributions to Organizational Sociology and Innovation Studies. Discussion Paper 2011-02. 15. UNCTAD Handbook of Statistics online Database on trade and investment, available at: Electronic resource // http://www.unctad.org/Templates/Page.asp?intItemID=1890&lang=1. ~ 20 ~ Bradu Petru-Lucian Bucharest Academy of Economic Studies Master program “Business Communication” e-mail: pcbradu@yahoo.ro RELIGIOUS INTERFERENCE IN MULTINATIONAL COMPANIES JEL: J21, J24, M21, Z120 Abstract: This research is meant to be an investigation, on nowadays, possible interferences between religion and multinationals activities. What motivated me to accept to write this article? Passion for people! – This was the motto of the corporation I worked for 3 and half years. They have infused me this desire which suited very well my way of being. After eight months, I was promoted and soon I found out that this passion for people gradually was transform into a passion focused on the results, target achievement or profit maximization. But led by this passion for people I refocused myself towards a research of human being, and the handiest way seemed to be a research from the religion perspective, so I devoted two years of study in this regard. However, due to my educational pathway, I felt that I can explore interdisciplinary and objectively the interferences between homo corporations and homo religious. I can foresee two perspectives of interferences, the first one from the simple man as a person, and the second one from the corporation or cult point of view. The first perspective is formed by the fact that in multinational companies are people with their mixture of cultures, educations or religions. However, the organizational culture of each company tries to align personal differences with the help of its own values1. According to Mircea Eliade’s studies2, the man is by nature religious, so he developed and explained the concept of homo religious3. A second perspective starts deductively, from the position of the religious organizations or corporations. Starting with 15th-16th centuries, i.e. the colonial beginnings, which is considered to be the first historical common period, among them, it was cooperation but tensions as well. Today, in the context of promoting human rights and avoiding discrimination, there seems to be an acceptance or ignorance between them, at least, at the declarative level in the developed countries. 1 2 3 PIROŞCĂ GRIGORE - The Communication and organizational culture course, ASE, 2015. ELIADE MIRCEA, Tratat asupra Istoriei Religiilor (Treaty of History of Religions), Humanitas Publisher, Bucharest, 2008. ELIADE MIRCEA, Sacrul şi profanul (The sacred and the profane), Humanitas Publisher, Bucharest, 1995, pg. 6. ~ 21 ~ Based on these assumptions, first the article will start with the presentation of the most important and diversified religions that developed throughout time. It will continue with details about the historical context in which the corporations appeared. And the last part will submit situations that will highlight the religious interferences within the multinational companies development of the national economy of both countries. Key words: multinational company, organizational culture, religious interference, corporations. Introduction The topics related to religion are regarded as delicate to dealing with them, but it can be analysed in an objective manner when the research tries to see the socialeconomical causes and effects. A research cannot neglect this human reality, as it exists in every country in the world influencing it more or less. Along humanity evolution, religions throughout history, had a considerable impact in the organization of various human societies. Basically, we can say that religious manifestation appeared in the same time with man, as archaeological findings about the first human traces are related to its reflexive positioning, facing the nature and even of his own being. Mircea Eliade’s book A History of Religious Ideas4, enjoys a world reputation of a scientific research on religious phenomena manifested and developed over time. Thus, in The Sacred and The Profane: The Nature of Religion he develops the concept of homo religiosus5. Moving towards the economic sphere we can state that the populations well provided economically, more easily are likely to develop their own religions and to expand the areas of cultural and spiritual influences in this respect. The great colonization period was the boom birth of multinationals, because the traders were from powerful countries and have found new opportunities for expansion and profit. One must to neglect the fact that, the natives from the new conquered territories had their own religion and culture with which they interacted with corporations. But these conquerors were people with European, Oriental, especially Asian religions, having their own spiritual leaders. This historical situation clearly shows the interference between the different religions found or brought over and the corporate. Today there is a trend when the companies call speakers or spiritual motivation leaders who develop the spiritual side of employees and there are not few the cases when they turn to examples and ideas from different religions, traditional spiritual or current leaders. 4 5 Idem. ELIADE MIRCEA, The sacred and the profane, op. cit. pg. 6. ~ 22 ~ This raises a further key situation, such as a CEO’s religion6. Can this situation influence the activity of a multinational company positively or negatively? For example, we can ask, without being biased, whether it is a link between global success of Coca Cola, particularly in the Middle East in recent decade, the American company whose people are mostly of Western cultures and religions and the current CEO since 2009, Muhtar Kent, who is Muslim? Making a survey on the religious tensions territories, we can say that the West is more tolerant with religious and it respects the human rights, on freedom of religious adherence. Which for some countries in Asia and Africa is a Western dream. 1. Religions - presentation and classification Religion according to the Explanatory Dictionary of Romanian language, 2009 version, is a whole of ideas, feelings and actions shared by a group of people and offering its members an object of veneration, a code of conduct, a frame of reference in relation to intra group and the universe, religion or faith. Etymologically derived from the Latin word religio, -onis. This provenance has two interpretations: first re-legio - interpreted by Cicero as a re-reading, or repetition of the sacred texts, and second, re-ligio - tie, reconnect, and restore the link with divinity. These interpretations have been approached since the fourth century BC by St. Augustine according to Lactantius7. We can divide religions into two large categories. The first category in which God, Allah or other God meets the man, and it is revealed by some prophets, chosen people, shapes, divine appearances, as in Greek mythology, Judaism, Islam, and Christianity by becoming even Man God; and the second category is the religion in which man seeks THE divine, seeks to explain both the environment and themselves through rational researches philosophy, certain thinkers, founders, masters, sages a.s.o. especially in Indian, Central-Eastern, Asian and African cultures. Thus, according to these two large categories we have the following groups and religious way of manifestation: Abraham religions8, other Asian religions and the rest of the world religions. 1.1 Abrahamic religions: Among them the most widespread are the Christianity and the Islam, which are the main religions in the world. But these two along with Judaism, the first 6 7 8 Chief Executive Officer: Director or general manager of global or regional multinational company or a successful business nationally. Lactantius is the first non-Christian historian who has written about the phenomenon of Christian Roman Empire in the centuries II-IV according to the book LACTANŢIU, Despre moartea persecutorilor (About persecutors death), bilingual ed., tran. CRISTIAN BEJAN, explanatory notes DRAGOŞ MÎRŞANU, Polirom Publisher, Iaşi, 2011. This name comes from the patriarch Abraham - Latin version or Avraham Greek version. I preferred the first option, because it is used in most languages, and the English text uses this word. ~ 23 ~ Abraham religion, historically speaking, have a common starting point: the patriarch Abraham cf. Gen 11, 26 – 17, 5. Judaism is the oldest Abraham religion, it is the religion of the people of Israel and in Judea. This is based, primarily, on the Book of the Law, Torah ()תּוֹרָה, a text that some Hebrew, believe it was sent by God to the chosen people through the prophet Moses. This text with the rest of the Hebrew Bible together with the Talmud, (úÇĚěŔîĺĚă), which, is the interpretation of sacred texts, is the central text of Judaism. After the destruction of the Temple in Jerusalem in AD 70 the Hebrews were dispersed throughout the surface of the Earth. In 2010, there were around 13 million Hebrews, out of which 40% lived in Israel and about the same percentage throughout the US9, the rest of them were dissipated all over the Earth. Christianity is based on the life and teachings of Jesus of Nazareth during the first century, as presented in the New Testament. The Christian faith confesses that Jesus is Christ the son of God, as Redeemer and Lord. Almost all Christians believe in the Holy Trinity, the unity of Father, Son (Jesus Christ) and Holy Spirit as three persons in one God. Most Christians share The Creed of the Nicene Council summoned by Constantine the Great in 325 AD10. By becoming the official religion of the Roman Empire, of the Byzantine Empire in the first millennium, after the colonization of Western Europe, Christianity has spread around the world. The highest Christianity classification according to the number of adherents is: The Catholic Church, led by the Pope of Rome, in communion with the Churches of the West Latin and the Eastern Catholic Churches, including the Byzantine rites Alexandrian, Antiochian11, Armenian-Syrian East, some Eastern European - and Oriental – Orthodox Churches that accept the communion with Rome. Eastern Christianity which includes Eastern - Orthodoxy, such as the Romanian Orthodox Church, Oriental Orthodox Churches, the Greek and Eastern Churches, and especially the Russian Orthodox Church. They are in the communion spirit and they accept each other as sister churches. Protestantism which, broke from the Catholic Church during the Reformation in the 16th century and which was divided into several names. The best known are Lutheranism, Calvinism, Anglicanism and Reformed Church. There are also neo-protestants religions such as: Restorations, Mormonism and Jehovah's Witnesses. Islam is based on the Koran, one of the books that Muslims considered that are revealed by God or Allah, and Islamic teachings of the Prophet Mohammed, an important political and religious figure of the 7th century AD. The Islam is practiced in Southeast Asia, North Africa, West and Central Asia and in parts of South Asia, 9 10 11 http://www.cbs.gov.il/shnaton61/st02_27.pdf [accessed 15 Apr. 2015] http://ro.wikipedia.org/wiki/Primul_conciliu_de_la_Niceea [accessed 15 Apr. 2015] from the ancient city of Antioch. ~ 24 ~ Sub-Saharan Africa or South-East of Europe. There are also several Islamic republics, including Iran, Pakistan, Mauritania and Afghanistan. The two main Islam religion branches are: Sunni Islam12 is the majority religion of Islam. Sunnis agree upon four main reference sources: 1. the Koran, 2. for non-mentioned cases by Koran directly, Sunnis use primarily the Prophet Mohammed facts, 3. Muslim law consensus and 4. Legal deduction (Qiyas) of a law, provided it does not contradict the preceding three references. Shi'ism13 is the next largest religion of Islam prevalent in Iran, Azerbaijan and Iraq. It is believed that the last prophet Ali is the founder of this branch. This is the son in law and cousin of Prophet Muhammad. They are spiritual led by Imams who are regarded as intermediaries between man and Allah. Imams have a divine aura for many of the Shi'ites, a concept foreign to Sunni. 1.2. Others Asian religions The Hinduism is a synecdoche14 promoting concepts and ideas, well known the general public as karma, having the social organization on caste, belief in reincarnation, mantra uttering, astrological symbols and beatific appearances of Darsan15. It is one of the oldest active religions practiced today with origins in the prehistoric times16. The Buddhism was founded by Gautama Buddha in 9th century BC. Buddhists generally agree that Gautama aimed to help the conscious beings of their alienation sufferings by understanding the true nature of dharma – meaning of life, thus avoiding suffering and rebirth (Samsara) and reaching the state of Nirvana. Related to Buddhism there are other forms that have evolved out of this religion: Theravada Buddhism, Mahayana Buddhism, Vajrayana Buddhism17. Overall, those who practice Buddhism, nearly 400 million people18, form the fourth largest religion in the world. 12 13 14 15 16 17 18 http://ro.wikipedia.org/wiki/Sunnism [accessed 16 Apr. 2015] http://ro.wikipedia.org/wiki/%C8%98iism [accessed 16 Apr. 2015] Ac. DEX 2009 - Figure of speech which consists in expanding or restricting the meaning of a word by using whole instead of part (and vice versa), the place of the individual in general, to replace General with particular matter which is done a work place itself etc.– From lat. synecdoche, ngr. sinekdohí, fr. synecdoque. DURKHEIM ÉMILE, The Elementary Forms of the Religious Life, George Allen & Unwin Publisher, London, 1915, pg.10 SHORT DOROTHY (Editor), CHAMPION SELWYN GURNEY, The World's Great Religions: An Anthology of Sacred Texts, Dover Publications, 2003, pg. 6 WILLIAMS PAUL, TRIBE ANTONY, Buddhist Thought: A complete introduction to the Indian tradition, Routledge Publisher, 2000, pg. 194. http://www.infoplease.com/ipa/A0904108.html Source: Encyclopaedia Britannica, www.adherents.com, [accessed 18 Apr. 2015] ~ 25 ~ The Sikhism is a monotheistic religion in the Punjab (today Pakistan) beginning with the 15th century, founded on the teachings of Guru Nanak and the successors ten of Guru Sikh. It is the fifth largest organized religion in the world with almost 30 million followers19. Well known East Asian religions are the Taoism and the Confucianism, known as Korean, Vietnamese and Japanese religions influenced by Chinese thinking. The Confucianism has not so many practitioners as it is well known. 1.3. The other religions of the world We can classify rest of World Religions, developed over centuries as follows: African traditional religions, indigenous and popular religions - these20 refer to the category of traditional religions that may be characterized as shamanism21, animism22 and ancestor worship. These are religions associated with particular groups of people, ethnic tribes, they usually do not have formal creeds or sacred texts23. Some are geared towards different religions or syncretic practices such as Australian Aboriginal mythology24. Other popular religions are those of the Native American25. They belong to various American indigenous tribes which were discovered by the Europeans when conquering the continent. Finally, there are to be mentioned new religious movements, developed in the 20th century, such as Raëlism26, Unitarian Universalism27, Scientology28, Wicca29 and Druidism30. 19 20 21 22 23 24 25 26 27 28 29 30 ZEPPS JOSH, art. Sikhs in America: What You Need to Know about The World's Fifth-Largest Religion, published in The Huffington Post, on 08 Jun. 2012, http://www.huffingtonpost. com/2012/08/06/sikhs-in-america_n_1748125.html [accessed 18 Apr. 2015] http://en.wikipedia.org/wiki/Ethnic_religion [accessed 20 Apr. 2015] DEX 09 - Faith in exorcism, miraculous healing, contact with the world beyond, seen in some populations of northern and central Asia and some tribes in Indonesia, Oceania, America and Africa. - From fr. chamanisme DEX 09 - Faith that everything in the universe, and the universe itself, has a soul or a living. – Din fr. animisme. Pew Research Centre (Dec.2012) The Global Religious Landscape. A Report on the Size and Distribution of the World's Major Religious Groups as of 2010. The Pew Forum on Religion & Public Life. http://www.pewforum.org/2012/12/18/global-religious-landscape-exec/ [accessed 20 Apr. 2015] cf. http://en.wikipedia.org/wiki/Australian_Aboriginal_mythology [accessed 20 Apr. 2015] cf. http://en.wikipedia.org/wiki/Native_American_religion [accessed 20 Apr. 2015] cf. http://en.wikipedia.org/wiki/Ra%C3%ABlism [accessed 20 Apr. 2015] cf. http://www.uua.org/beliefs/what-we-believe/principles/7th [accessed 20 Apr. 2015] cf. http://en.wikipedia.org/wiki/Scientology [accessed 21 Apr. 2015] FARRAR JANET, FARRAR STEWART, The witch’s God: Lord of Dance, Hale Pub., 1989, pg. 170 – 171 cf. http://en.wikipedia.org/wiki/Neo-Druidism [accessed 22 Apr. 2015] ~ 26 ~ 2. Multinationals - history and perspectives A company, corporation or transnational enterprise is an economic unit that produces goods or services to generate profit and its activity goes beyond the borders of one country. A multinational company is divided into several branches located on national territory or even globally. Subsidiaries are fully or partially controlled by the main company. These companies play an important role in globalization. The first such a company was the Dutch East India Company, founded on March 20, 160231. The Dutch East India Company (in Dutch Vereenigde Oostindische Compagnie, VOC), was one of the largest trading companies in the world, owning a fleet of hundreds of ships and having thousands of employees and offices in Asia and six in Dutch cities. The company had a monopoly have their own currency, to build fortresses or to wage war, being considered as the first multinational corporation in the world economy history. In the 17th - 18th centuries it was among the largest companies in the world32. The history of multinational companies is closely linked to the history of colonialism, as these first companies were established at the shadow of the colonial expeditions via European traders33. We had an eloquent example given by the first corporation, Netherlands VOC, as referred to above, which has broadened its activities in the territories which were under their domination. Then came the New Imperialism (Neo-imperialism) period which is characterized by the expansion of the European colonial powers, United States and Nippon Empire, which lasted until the late 19th, early 20th century. Most European colonies were not only dominated by England, France, Spain and Portugal, which were administered by cartels34, but also by the multinational corporations35 such as British East India Company36, Swedish Africa Company and Hudson’s Bay Company37. Many of these corporations, like the South Australia Company and the 31 32 33 34 35 36 37 cf. http://ro.wikipedia.org/wiki/Companie_multina%C8%9Bional%C4%83 [accessed 23 Apr. 2015] cf. http://ro.wikipedia.org/wiki/Compania_Olandez%C4%83_a_Indiilor_de_Est [accessed 23 Apr. 2015] JEFFREY ALEX, PAINTER JOE, Imperialism and Post-colonialism. Political Geography and introduction to space and power, SAGE Pub., London, 2009, pg. 174-175. Charter: 1. (In the Middle Ages) Act intended to record some privileges and freedoms of classes or social strata and to serve as a state constitution. 2. Manifest claims comprising a political organization, social, professional etc. 3. Act underlying the organization and functioning of an international organization. The United Nations Charter. - From fr. charters, lat. Carta. (dex 2009) ROBINS NICK, "This Imperious Company". The Corporation That Changed the World. How the East India Company Shaped the Modern Multinational, Pluto Pub., London, 2006, pg. 24-25 idem ROYLE STEPHEN, A Company, Crown and Colony: The Hudson's Bay Company and Territorial Endeavour in Western Canada, I.B. Tauris Pub., London, 2011 ~ 27 ~ Virginia Company, played a direct role in the formation of colonies by creating and maintaining the administrative power of the respective territories38. Through a process of exploitation of resources and labour, the investment profit result and the net income in the country of origin, without exceptions, these first corporations have created a significant economic gap between the their countries and colonial territories39. Of course, the outcome of this process was to enrich the colonizers and to impoverish the colonized40. Some multinational corporations such as Royal African Company, were responsible for providing the logistic base, the ships and the ports for the Atlantic slaves’ commerce, developing an extensive enterprise against human dignity41. Thus, during the 19th century, the corporations formal rules on the large lands they held, gave them the opportunity to control the colony states42, i.e. a corporatist control over colonial economic aspects that persisted in most colonies43. During the decolonization process, the Charter of European Businesses was abolished together with the last final corporation Mozambique Company, dissolved in 197244. In any case, the economic impact of colonial exploitative corporations was lengthy and far-reaching45. Some economists say that this impact is the main cause for contemporary global inequality46. Current criticisms made on multinationals are the outsourcing costs to thirdworld countries. This is because developed countries must withstand competitive prices. These may be aspects of the colonialism, from which the corporate spirit did not give away, in order to get a considerable profit. All this are in the detriment of resources depletion and, in various forms, even human exploitation. We can say that after 1970, we have a new form of colonialism (neocolonialism)47 where we have multinational corporations, which have a certain model of exploitation and wealth differentiation, which operate with resources extraction 38 39 40 41 42 43 44 45 46 47 MICKLETHWAIT JOHN, WOOLDRIDGE ADRIAN, The company: A short history of a revolutionary idea, Modern Library Pub., New York, 2003 HOWE STEPHEN, "Empire by Sea." Empire: A Very Short Introduction, Oxford UP Pub., Oxford, 2002, pg.77-80 ANGELES LUIS, "Income Inequality and Colonialism." European Economic Review, no. 51.5: 1155-176 , 2007, http://www.uib.cat/congres/ecopub/ecineq/papers/011Angeles.pdf [accessed 24 Apr. 2015] HOWE STEPHEN, work cit. pg. 67. ROBINS NICK, work cit., pg. 145. JEFFREY ALEX, PAINTER JOE, work cit., pg. 175 MICKLETHWAIT JOHN, WOOLDRIDGE ADRIAN, work cit. HOWE, STEPHEN, work cit, pg. 78-83 ANGELES, LUIS, work cit AZIKIWE ABAYOMI, BURKINA FASO, Masses Rise Up Against Neo-Colonial Rule, Global Research, Centre for Research on Globalization, 04 Nov. 2014 ~ 28 ~ companies in favour of developing world such as Royal Dutch Shell and Barrick Gold48. We can conclude two ideas on facts presented so far, the presentation religion and multinational companies: the first aspect, religions have greater historical advantage, and the second aspect is related to the period of colonization, when these two systems have interfered first as a common period. At the beginning it was collaboration, each pursuing their own interests, praised and/or condemned aspects; but in the end, they impeded each other because their own intentions, goals or methods were clearly contradictory in many moments. And if we refer to the new period, of corporations’ neo-colonization, we can accept that the first phase it was collaboration, because otherwise it is difficult to explain the expansion of companies like Coca-Cola and McDonald's in a strong religious environment, especially in Asia where their penetration wouldn’t be accepted either for their products or for the provenance country. As for the second phase, the conflict one we must analysed it more deeply. Corporations will depend on how they know to manage the potential conflicts; therefore, management risk and conflict trainings are not at all accidental. 3. Different economic situations at the boundary between business and religion Since I mentioned the names of certain corporations which succeed to penetrate in countries with deeply religious culture, I will further expose some cases of companies that their business faced factors related to the religious sphere. Image 3.1 48 BAKAN JOEL, The Corporation: The Pathological Pursuit of Profit and Power, Ed. Free, New York, 2004. ~ 29 ~ When Swedes from IKEA entered Saudi Arabia in 2012 they altered their catalogue removing all pictures of women, because of religious preconceptions. This has sparked a negative reaction in Sweden as well as globally, according to The Guardian49. In image, 3.1 there are the pictures that have sparked this scandal, so one can see the difference between European and Saudi Arabia catalogues. Due to misinterpreted Islamic religious influences, those from IKEA have managed with major difficulty this situation. Also in this article there is a specific information that Coca-Cola and McDonald's trusts are suspected by Arab countries for US and Israel imperialism. This imperialism which may endanger the culture and religion of this Asian region. Don Thompson, McDonald's CEO, until the beginning of 2015, was involved in a situation in France, where he talked about gay rights, and that he is Christian. Making a difference between France and the US, as one cannot talk the same in these two countries, about the gay rights50. Coca-Cola has opened one of the first manufacturing factories worldwide in Asia, in the Philippines in 1912, before Europe 1919, France. The only two countries worldwide where currently not marketed Coca - Cola products are Cuba and North Korea51. However, Coca Cola had a company in Cuba since 1906 but after the Cuban Revolution, Fidel Castro's government decided in 1960 to liquidate this company. An unmatched record is North Korea as it is the only country in the world that Coca Cola products did not officially penetrate. Since April 2009 Muhtar Kent is President of Coca-Cola and its CEO52. He is Muslim. Here arises an important question regarding the most widespread corporation in the world. Does religion can positively or negatively influence the image and the promotion of a company worldwide? The fact is that for developed countries, which promote human rights, this is overlooked in most cases. And for most consumers Coca - Cola in these countries this aspect does not matter. But for less-developed countries, strongly influenced by religion, the image of the CEO can be an important factor in accepting or not this company's products. However, in the United States, a developed country, the reactions are against him, related to his religion53, due to some advertising spots, even at the Super Bowl, arguing that he is actively involved in the political debate on immigrants’ reform, especially Muslims. Going to Coca-Cola’s main competitor worldwide, we will talk about Indra Nooyi, she is one of the few CEO's of large corporations in 2001 that had the courage 49 http://www.theguardian.com/commentisfree/2012/oct/02/no-women-saudi-arabian-ikea [accessed 24 Apr. 2015] 50 http://www.cbsnews.com/news/how-not-to-advertise-burgers-mcds-ceo-turns-a-gay-molehillinto-a-culture-war-mountain/ [accessed 27 Apr. 2015] 51 http://www.businessinsider.com/myanmar-coke-2012-6 [accessed 26 Apr. 2015] 52 http://www.coca-colacompany.com/our-company/board-of-directors-muhtar-kent [accessed 27 Apr. 2015] 53 http://patdollard.com/2014/02/flashback-2013-coca-cola-ceo-writes-op-ed-pushing-immigration-reform/ [accessed 27 Apr. 2015] ~ 30 ~ to affirm her active religious faith. She is Hindu and believes in Ganesha and Tirupathi gods. It seems strange that a person who leads a mammoth company to declare her deeply religious beliefs, who is praying and 4-5 hours per day54. She is considered by Forbes in 2014 the thirteenth most powerful woman in the world55. The government of India forced Coca - Cola to leave this country in 1978. Pepsi got the best of this situation and in 1985 began negotiations to get here, and six years later after Pepsi entered the market, re-joined the negotiations Coca -Cola too. Starting 2003 till now, there are almost annual attacks on Indian farmers and producers of pesticides cleared by the two companies. They continue to struggle to maintain a good image facing the consumers of this important market56, as it is the second country in the world when populations is concerned57. Does Pepsi have an advantage against the main rival because of its CEO? And more than that she states being an active Hindu. The fact is that Coca - Cola suffers the strongest attacks in India in last years58, as it was set up and a national organization of farmers against it. Since Indra Nooyi is involved in top of its business, Pepsi Co. knows a significant increase against its main rival, Coca-Cola, but since Mahtar Kent was install as Coca-Cola CEO it had in important come back according to Image 3.259. 54 http://desiceo.com/shinning-star-indra-nooyi/ [accessed 27 Apr. 2015] http://en.wikipedia.org/wiki/Forbes_list_of_The_World%27s_100_Most_Powerful_Women [accessed 27 Apr. 2015] 56 http://www.slideshare.net/Yashaswini100/coke-and-pepsi-case-study-in-the-indian-businessenvironment [accessed 27 Apr. 2015] 57 http://media.imopedia.ro/stiri-imobiliare/top-10-tarile-cu-cea-mai-numeroasa-populatie-de-pepamant-20910 html [accessed 27 Apr. 2015] 58 http://killercoke.org/crimes_india.php [accessed 27 Apr. 2015] 59 http://www.businessinsider.com/coca-cola-vs-pepsi-timeline-2013-1?op=1 [accessed 27 Apr. 2015] 55 ~ 31 ~ Another interesting point about religious interference would be, if we were to refer to India, an important market for the company's future, is that the two global giants’ CEO are worshipers of the two main religions in this country: Hinduism and Islam. And in this part of the globe, in the last century, there were regrettable religious conflicts between their leaders60. Conflicts that rarely appear, but they are unfortunately still present, but not with the same magnitude of 200261, the most recent one. We can conclude that the two companies have not only divided the soft drinks' market, at least in India, but also that the two CEO’ religions may have a word to say, if the customers would be aware of it as it is of their products. But to avoid this conflict, the information is known but not promoted. By presenting these situations was highlighted that the religious phenomenon echoes penetrate in multinational companies. The diplomacy and the sensitivity with which these interferences were managed it was and it will be an important factor for evolution of companies by strengthening corporate culture. Conclusion Any conclusion arises the assumptions, transposition of the phrase ‘any answer arises another question’. By path taken by this article we remember us two fundamental ideas concerning the religious interference in multinational companies. The first one is that starting from man and religion, i.e. man is naturally religious, based on Mircea Eliade's concept of homo religiosus, observing this aspect and religions evolution over time and their diversity, the religion is spread around the globe no matter its name as shown in the first part of this article. A second perspective concerns the economic factor, we can affirm, also from the history of multinationals development, the consolidation of homo oeconomicus concept62. Thus economic man became corporationis because we had to mobilize and to manage new resources brought by Great Geographic Discoveries, where different religious manifestations also are found and for that one had to manage it with care or not, in order to expand. Maybe the corporations’ neocolonialism in last decades is almost over, because the information circulating globally and automatically negative reputation in a particular country may affect economic activity generally. The religion of a CEO, it is more or less known, depending on whose cult he belongs. As we have seen the current CEOs of Coca - Cola and Pepsi, both are declared religiously active. And they are competing also in spiritually way, we could 60 http://www.culturalsurvival.org/ourpublications/csq/article/ethnic-and-religious-conflicts-india [accessed 28 Apr. 2015] 61 http://www.pbs.org/wnet/religionandethics/2002/05/24/may-24-2002-hindu-muslim-conflictin-india/12044/ [accessed 28 Apr. 2015] 62 http://www.homooeconomicus.org/ [accessed 15 may 2015] ~ 32 ~ say from this perspective, especially in the Asian market, especially India, because of customers practicing the same religious cult. The fact is that consumers of a brand or a product in a developed country do not take into account aspects such as the religion of a CEO when they buy their products. But it cannot say the same about customers of a country strongly influenced by the religious cult. Maybe fewer employees know what the religion of CEO or corporation leader is. Without any doubts we can say that the board and shareholders know the religious details regarding employees and customers because they are interested in profit, and every detail matters, especially related to the culture and the reactions of consumers and employees in a certain country. In addition, more companies offer their employees access to the motivational speakers, at sessions or workshops that try to motivate and develop them spiritually, because some of them lack spiritual support and they not efficient anymore. This spiritual decline is due also to cults and or to the churches which waits for people to come to them and instead of going out to meet them with projects to mobilize social action and support for spiritual development and social relations. To conclude I want to convey an autobiographical situation presented by James Martin, (clergyman and journalist for CNN, NPR, Fox News Channel, Time magazine, collaborator of The New York Times63), in his book In Good Company: The Fast Track from the Corporate World to Poverty, Chastity and Obedience (Sheed & Ward, 2000), the corporatist giving up his job to choose a path of the religious ministry, disgusted at some point of this world of multinationals, in his case General Electrics. It asserts that the loyalty value of a corporate, much trumpeted, only operate unilaterally: from the employee to the company and not the other way. Maybe today's developed organizational cultures of multinational companies suggest various human values, but if endangerment profit demands they act against their: ‘Inveniemus viam aut faciemus’ (We will find the way, or we make one) 64. Bibliographical references: 1. 2. 3. 4. 5. AZIKIWE ABAYOMI, BURKINA FASO, Masses Rise Up Against Neo-Colonial Rule, Global Research, Centre for Research on Globalization, 04 Nov. 2014 BAKAN JOEL, The Corporation: The Pathological Pursuit of Profit and Power, Ed. Free, New York, 2004 DEX 2009 - Explanatory Dictionary of the Romanian language. DURKHEIM ÉMILE, The Elementary Forms of the Religious Life George Allen & Unwin Publisher, London, 1915 ELIADE MIRCEA, Sacrul şi profanul (The sacred and the profane), Humanitas Publisher, Bucharest, 1995 63 64 http://www.ercis.ro/actualitate/viata.asp?id=20140109 [accessed 16 may 2015] MARTIN JAMES, În compania Binelui. Drumul scurt de la lumea corporatistă la sărăcie, curăţie şi ascultare (In Good Company: The Fast Track from the Corporate World to Poverty, Chastity and Obedience) SILVIU Hodiş ed., Galaxia Gutenberg Publisher, Târgu – Lăpuş, 2013. ~ 33 ~ 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. ELIADE MIRCEA, Tratat asupra Istoriei Religiilor (Treaty of History of Religions), Humanitas Publisher, Bucharest, 2008 FARRAR JANET, FARRAR STEWART, The witch’s God: Lord of Dance, Hale Pub., 1989 HOWE STEPHEN, "Empire by Sea." Empire: A Very Short Introduction, Oxford UP Pub., Oxford, 2002 JEFFREY ALEX, PAINTER JOE, Imperialism and Post-colonialism. Political Geography and introduction to space and power, SAGE Pub., London, 2009 LACTANŢIU, Despre moartea persecutorilor (About persecutors death), bilingual ed., tran. CRISTIAN BEJAN, explanatory notes DRAGOŞ MÎRŞANU, Polirom Publisher, Iaşi, 2011. MICKLETHWAIT JOHN, WOOLDRIDGE ADRIAN, The Company: A short history of a revolutionary idea, Modern Library Pub., New York, 2003 MARTIN JAMES, În compania Binelui. Drumul scurt de la lumea corporatistă la sărăcie, curăţie şi ascultare (In Good Company: The Fast Track from the Corporate World to Poverty, Chastity and Obedience) SILVIU Hodiş ed., Galaxia Gutenberg Publisher, Târgu – Lăpuş, 2013. PIROŞCĂ GRIGORE - The Communication and organizational culture course, ASE, 2015 ROBINS NICK, "This Imperious Company". The Corporation That Changed the World. How the East India Company Shaped the Modern Multinational, Pluto Pub., London, 2006 ROYLE STEPHEN, A Company, Crown and Colony: The Hudson's Bay Company and Territorial Endeavour in Western Canada, I.B. Tauris Pub., London, 2011 SHORT DOROTHY (Editor), CHAMPION SELWYN GURNEY, The World's Great Religions: An Anthology of Sacred Texts, Dover Publications, 2003 WILLIAMS PAUL, TRIBE ANTONY, Buddhist Thought: A complete introduction to the Indian tradition, Routledge Publisher, 2000 ANGELES LUIS, "Income Inequality and Colonialism." European Economic Review, no. 51.5: 1155-176 , 2007, http://www.uib.cat/congres/ecopub/ecineq/papers/011Angeles.pdf ZEPPS JOSH, art. Sikhs in America: What You Need to Know about The World's Fifth-Largest Religion, published in The Huffington Post, on 08 Jun. 2012, http://www.huffingtonpost. com/2012/08/06/sikhs-in-america_n_1748125.html Pew Research Centre (Dec.2012) The Global Religious Landscape. A Report on the Size and Distribution of the World's Major Religious Groups as of 2010. The Pew Forum on Religion & Public Life. http://www.pewforum.org/2012/12/18/global-religious-landscape-exec/ http://www.cbs.gov.il/shnaton61/st02_27.pdf http://ro.wikipedia.org/wiki/Primul_conciliu_de_la_Niceea http://ro.wikipedia.org/wiki/Sunnism http://ro.wikipedia.org/wiki/%C8%98iism http://www.infoplease.com/ipa/A0904108.html Source: Encyclopaedia Britannica, www.adherents.com http://en.wikipedia.org/wiki/Ethnic_religion http://en.wikipedia.org/wiki/Australian_Aboriginal_mythology http://en.wikipedia.org/wiki/Native_American_religion http://en.wikipedia.org/wiki/Ra%C3%ABlism http://www.uua.org/beliefs/what-we-believe/principles/7th http://en.wikipedia.org/wiki/Scientology http://en.wikipedia.org/wiki/Neo-Druidism http://ro.wikipedia.org/wiki/Companie_multina%C8%9Bional%C4%83 http://ro.wikipedia.org/wiki/Compania_Olandez%C4%83_a_Indiilor_de_Est http://www.theguardian.com/commentisfree/2012/oct/02/no-women-saudi-arabian-ikea ~ 34 ~ 36. http://www.cbsnews.com/news/how-not-to-advertise-burgers-mcds-ceo-turns-a-gay-molehillinto-a-culture-war-mountain/ 37. http://www.businessinsider.com/myanmar-coke-2012-6 38. http://www.coca-colacompany.com/our-company/board-of-directors-muhtar-kent 39. http://patdollard.com/2014/02/flashback-2013-coca-cola-ceo-writes-op-ed-pushingimmigration-reform/ 40. http://desiceo.com/shinning-star-indra-nooyi/ 41. http://en.wikipedia.org/wiki/Forbes_list_of_The_World%27s_100_Most_Powerful_Women 42. http://www.slideshare.net/Yashaswini100/coke-and-pepsi-case-study-in-the-indian-businessenvironment 43. http://media.imopedia.ro/stiri-imobiliare/top-10-tarile-cu-cea-mai-numeroasa-populatie-de-pepamant-20910.html 44. http://killercoke.org/crimes_india.php 45. http://www.businessinsider.com/coca-cola-vs-pepsi-timeline-2013-1?op=1 46. http://www.culturalsurvival.org/ourpublications/csq/article/ethnic-and-religious-conflictsindia 47. http://www.pbs.org/wnet/religionandethics/2002/05/24/may-24-2002-hindu-muslim-conflictin-india/12044/ 48. http://www.homooeconomicus.org/ 49. http://www.ercis.ro/actualitate/viata.asp?id=20140109 ~ 35 ~ Chiţu Elena-Iulia Costea Codruţa C Anaa-Maria Bucharest Academy of Economicc Studies p “Inteernational Ecconomy” Master program ROMA ANIA ON RU USSIA’S MA ARKET JEL: F13, F15, F42, F52, F F53 t largest coountries in South-East S Euurope in Abstracct: Romaniaa is one of the term ms of area, population and econom mic economiccal potential. Russian-Roomanian tradde and econoomic relations are constanntly developiing. An impoortant role in forming thiss solid founddation was esstablished byy good neighhbourly relations played over the cennturies becauuse Russia haad always suupported thee Danubian principalities p in their struuggle for indeependence to owards the Ottoman O Emppire and rulerrs as Stefan cel c Mare, Mihhai Viteazul have establisshed politicaal-military allliances. Alsoo Russia was the first couuntry who reccognized the independencce of Romaniia after the Russo-Turkish R h war. Key woords: Russian n-Romanian relations, market m devellopment, muutual coopeeration uction Introdu Russia was also th he first indeependent statte admittingg Romania after a the Russso-Turkish war, in 1877 7-1878, and even at 15 oct.1878, o thee Russian ennvoy, the barron D.F.Stuarrt handed thee future kingg Prince Charrles I-the creedentials. This day is connsidered the official datee of establisshment of thhe diplomatiic relations between Russsia and Rom mania. Romaniia exported to o Russia gooods worth EU UR 1,392.3 million m in the first ten months of the last l year and imported gooods worth EUR E 2.1332 billion, accoording to the data from thhe National Statistics S Instiitute. Compared d exports maade by Romaania and Ru ussia ~ 36 ~ The largest increase in exports was registered in the Russian market (133.6%), thanks to the opportunities it offers for the Romanian businessmen. And there is room for growth, given that interest markets "exotic" remains, very high due to competition on the European market. Compared imports made by Romania and Russia Comparison trade balance recorded by Romania and Russia ~ 37 ~ Romania a-Russia bilaateral trade developmen nts he huge markkets came bunndled with "tthe biggest challenge The diffficulties of th thatt you can reeceive now from a globbal business, namely to run a busineess with natiional coverage in Russiaa," explains Florin F Tranddafirescu (CE EO Inmarko) why he didd not think tw wice when hee was offereed a post in Russia. R The size of the business thatt can coordinnate a manag ger in Russiaa does not compare to annything else,, at least nott in Europe (managers ( saay that at thee moment onnly China would w bring them t the sam me satisfactioon). Most Romanian R maanagers in Moscow M familliarize with Russia R directtly in the midddle of Siberria, Russian knowing k amiidst people who w spoke noo other languuage than Russsian. All muultinationals have compeeted here offten unbeatabble local prroducers, whiich act as a state s within a state in theeir home areas, so for thoose who wannt to sell ice cream, shaampoo, beerr or whateveer in Russiaa and has aspirations a t do it to d natiionwide , it'ss like they want to impose themselvess in differentt states with different straategies and inevitably i with w very diffferent resultts from one republic to another proovince or regiion. Romannian managers in Moscow w may concluude peacefullly as they didd right in com ming here andd that from now n on the dooors of the world w are opeen to them. May M none of tthem can telll he knows what w he willl do after thiis period of their lives annd don’t havve to think abbout it now: the consumer market is rising and once o you starrt to feel the adrenaline, you can harrdly turn on a calm markket. And wheen you see thhem and " would talkk to them, yoou shouldn’t be surprisedd when you’lll be hearing people say "I nott come back in Romaniaa". Even if, as Marilen Kensington says, foreign myths aboout Russia, frrom icy cold to the attitudde of the locaals sometimees not so deliicate, are truee. ~ 38 ~ Romanian furniture, more appreciated in Russia. Romanian furniture export- a good deal for intermediaries The Romanian producers who tries the East Grand with their finger argue that imposing on markets such as Russia will be a long and difficult process, but it will be an alternative that will generate good profits. In addition, they hoped to tradition they had in these markets during communism and that lasted until the early 90s. In those days, the Soviets were waiting six months for a Romanian set of furniture. Poliana Pasatoiu, furniture store representative: "Solid wood furniture, luxury, lime and beech and oak. Expansion commercial and export markets in Russia and former USSR countries 60 percent of the furniture." These furniture manufacturers from Targu Jiu were oriented to antiquing furniture, seeking those who appreciate vintage style. And 90 percent of their clients are foreigners. Daniela Banica, furniture producer: "We have furniture retro, from the ‘50’60, we tried to come up with a simple line, finishing transparent." Aurica Sereny, president of the Association of Furniture Producers in Romania: "Increasingly, more worn wood furniture, but classic- contemporary furniture. The furniture that we produce in Romania is expensive furniture, which places the population with incomes up environment. " Therefore, three-quarters of the furniture produced in Romania goes to countries like Germany, France, Russia, UAE and USA. The figures show that 2014 was a good year and forecasts say 2015 will be even better. Romanian export last year reached 1.3 billion euro, Romania being on the 13th in the world in export of furniture. Did you know that? In the total trade of Romania, the Russian Federation was: • 7th trading partner of our country (after Germany, Italy, Hungary, France, Turkey and Poland), with a share of 3.4% • 9th export partner, with a share of 2.8% • 6th import partner (after Germany, Italy, Hungary, France and Poland), with a share of 4.1% • 7th place (after Hungary, Kazakhstan, China, Poland, Austria, Germany) among countries that contributed to the trade deficit In Romania's trade with countries outside the EU: • 2nd was trading partner of Romania, after Turkey, with a share of 13.15% • 2nd Romanian export partner after Turkey, with a share of 9.18%; • Romania's first import partner with a share of 17.6%; • 3rd place after Kazakhstan and China, among partner countries that contributed at the deficit of the external trial balance ~ 39 ~ The main groups of goods and their share in Romanian exports to Russia in 2013: - vehicule -33.75% - machines and electrical equipment -25.7% - Products from chemical industry 12.4% - Various products (mobile) -5.08% - Common-metal and articles thereof - 4.85% - plastic materials -4.08% - wood, charcoal products 3.98% Main groups of goods and their share in Romanian imports from Russian Federation in 2013: - oil and oil products - 64% - natural -gas 17.2% - plastic materials -3.2% - minerals-2,3% - common metals and articles-2,3% We export medicines in Russia, Georgia, Armenia, Mongolia • Antibiotics: capsules, tablets and powder injection • Creams, rheumatic gels • Oral solutions, syrups, drops ORL • Nutritional Supplements Among the Romanian companies which are in the top export in Russia in 2013: - Renault Industrie Roumanie, Arges - Michelin Romania SA, Bucuresti - Kronospan Romania - Egger Romania - Automobile Dacia SA - ArcelorMittal Galati SA - Pirelli Tyres Romania - Terapia SA, Cluj - Lafarge Ciment Romania - Danfoss - UPETROM S.A. Ploiesti, - GSP – Grup Servicii Petroliere, - SC CONFIND SRL Campina, - ANTIBIOTICE Iasi, - ROMFARMACHIM, - SIMEX GROUP, ~ 40 ~ With the 1989 Romanian products began running on fumes Russian shelves. And this is not because the Russians were reluctant to them, but because Romania was the one who just lost interest in the Russian market sharply immediately Revolution, deceived the West that made her look the advantages of tradition but the reverse is not late to appear. Perhaps the most relevant example in this story is the factory Vidra: the largest factory of its kind in Europe and Asia, a colossus with over 3,000 employees who process more than three million rabbit, mink and astrakhan skins annually. This factory was neither more nor less than that dictated the fashion in socialist countries, and this brought millions of dollars in treasury Romania. The Russians were so passionate of the Romanian skins, that not infrequently they constituted contraband goods and clothes and hats that were worn in Moscow made here were worn by extremely important characters. Nobody would have thought that success will set the factory again, but today nothing reminds of former glory, and slowly, goods from Italy, Greece and Turkey have taken the place of the Romanian shelves in Russia. Recently, the Chinese are taking market by storm, and that's because they understood the fantastic potential of Russia, where furs are sold not only through the year, but at exorbitant prices, over 2000 Euros. As a conclusion, these relationships have existed and will exist regardless of the evolution of the times. They are built every day between those hundreds of thousands of people, Romanians, Ukrainians, Russians. Both at sea by the contracts signed by managers in suit and briefcase, and at low levels, between those selling mills, grinders, tools, fur hats and those who buy them. Bibliography 1. http://romanian.ruvr.ru/2013_10_21/Ce-trebuie-facut-pentru-dezvoltarea-relatiiloreconomice-ale-Romaniei-cu-Federatia-Rusa-9034/ 2. http://romania.mid.ru/ 3. www.dce.gov.ro 4. www.zf.ro 5. www.economica.net 6. http://www.tradingeconomics.com/russia/exports-to-romania 7. http://www.zf.ro/eveniment/topul-produselor-exportate-si-importate-de-romania-din-rusia9375126 8. http://www.insse.ro/cms/ro 9. http://mae.ro/bilateral-relations/4506#783 10. http://www.businessmagazin.ro/cover-story/romani-cuceriti-moscova-3344565 11. http://www.transport-business.ro/potential-mare-de-afaceri-in-rusia/ 12. http://m.business24.ro/macroeconomie/cum-a-reusit-rusia-sa-devina-atractiva-pentruoamenii-de-afaceri-din-romania-1538154-font2 ~ 41 ~ Kurguzova Evgeniia Valerievna St. Petersburg State University of Economics Master program “International economy” jkurguzova@inbox.ru Reshetova Alyona Viktorovna St. Petersburg State University of Economics Master program “International economy” a-resh_@mail.ru STUDY OF IMPLICATIONS OF CUTTING IMPORTS OF RUSSIAN NATURAL GAS FOR ROMANIA JEL: F14, Q41 Abstract: Although Romanian hopes for shale gas production have recently disappeared, declining annual consumption of natural gas leads to the drop in its reliance on Gazprom imports. The Russia factor also plays a role in Bucharest’s approach to gas policy, with the government keen to avoid dependence on Gazprom by upping indigenous production. This factors lead to a decision in 2015 to abandon Russian natural gas, but is there any drawbacks of this decision and what are they? This paper is examining possible outcomes for Romania by using PEST- analysis approach. Key words: Import of natural gas to Romania, Romanian production of natural gas, Russian supplies of natural gas, Romania and Gazprom agreements. The major line of “Gazprom export” gas supply is West European market including Turkey. Supply package equals 117,9 billion cubic meters in this region while whole amount of supplies of “Gazprom export” all over the world run at 146,6 billion cubic meters. More detailed information about supplies of Russian gas in West European countries and Turkey is shown on Picture 1. As you can see on the graph the highest level of demand on Russian gas is in the Germany – 38,70 BCM, Turkey – 27,33 BCM, Italy – 21,68 BCM. Сonsequently, this market amounts to about 80% of “Gazprom export” supplies. It means that other energy outlers, such as Romania, have no significant influence on Gazprom profits. But does the Gazprom have an impact on Romania? Evidently that imports into the EU from Russia is mostly consist of various energy-related goods, such as oil, natural gas, coal, and etc. As a result a fifth of the EU’s primary energy needs in average are met by energy supplied from Russia. Roughly speaking Russian oil forms 9–10 per cent, Russian natural gas some 5–6 per cent, Russian uranium 3–4 per cent, and Russian coal 2–3 per cent of the EU’s primary energy consumption. As for its own production within EU borders, we can outline that Denmark, Germany, Italy and Romania have a ~ 42 ~ Gazprom supplies into West Europe market (plus Turkey), BCM in 2014 45 38,7 40 35 30 BCM 27,33 25 21,68 20 15 10 10,09 7,1 3,95 5 1,75 3,51 3,11 0,41 0,3 S w itz er la nd Fr an ce Fi nl an d Tu rk ey Ita ly N et he rla nd s D en m ar k G re ec e G er m an y A us tri a G re at B rit ai n 0 Country Source: Gazprom Picture 1. Gazprom supplies into West Europe market (plus Turkey), BCM in 2014 Gazprom supplies into East an Central Europe market, BCM in 2014 9,1 1,36 Slovenia 0,43 Slovakia Serbia Poland Macedonia Romania 0,33 0,05 Hungary Bosnia and Herzogowina 0,16 4,76 4,39 Czech Republic 5,33 2,79 Bulgaria 10 8 6 BCM 4 2 0 Country Source: Gazprom Picture 2. Gazprom supplies into East an Central Europe market, BCM in 2014 limited amount of domestic production. Croatia, Hungary and Romania can be affected by stop in the natural gas supply from Russia as they still don`t have the liquefied natural gas (LNG) storage facilities and are poorly integrated into the European gas transmission network, which provide reverse supplies. Despite that dependence on Russian natural gas for Romania is less than 5% (Picture 3). ~ 43 ~ A beginnning of co ollaboration USSR withh Romania started as early e as 19774. Suppliess of naturall gas conduucts since 1979 and their amount usually addded up to 20-25% of all country connsumption. The T gas markket was origginally a selller's market. Even when n the Soviett Union was building market relatioons with the West. The meaning off these relattions was caalled "sellerr's market". Seller's oviet Union in i the gas trade with Euurope. ma rket was useed by the So Souurce: Liuhto K. K The Econom mic Dependennce of EU Mem mber States on Russia Piccture 3. EU M Member State``s dependencee on Russian natural gas (The ( share of Russian gaas in primary energy consu umption of EU U Member Staates), % T gas The sittuation has still remaained unchaanged as foor today. The mo nopoly conccludes with European buyers b long--term contraacts where thhe price is aagreed in addvance eitherr fixed in doollars or tiedd to commodity prices, oil. But ~ 44 ~ the most important condition is not the price but the volume, where volume is determined in the terms of money in the first place. The same principle of "take or pay", which Gazprom was committed to until 2013, means that even if the buyer refuses to choose all of the gas that is supplied, it would pay to Gazprom the same money as for all the contracted shipments. Consumers may not waive the conditions of the seller, Gazprom, because it is a monopoly. At the present time, the principle of "transports or pay" applied by "Gazprom" used for independent gas suppliers, using the company's gas transportation system. Also, there was implemented a restriction of "buy or pay" for customers who buy gas from these suppliers. Russian gas monopoly is not going to lose its benefits not only from its own customers, but also with the help of third-party suppliers. So, in 2013 "Gazprom" has abolished the rule of "buy or pay" that repelled many potential buyers of Russian gas. Problems with Ukrainian consumers in the past few years have been associated with this condition that was alleged by the contract. Instead, take or pay conditions the company has introduced a concept such as "ship or pay". This model is intended for other gas suppliers, which are used to transport fuel GTS belonging to Gazprom. Mandatory rule in the take or pay for consumers of gas supplied by thirdparty vendors, that is actually carried out the regulation of mutual relations of third parties. This position is explained by Gazprom`s technical difficulties associated with an excess of gas in the gas transport system, constantly arising due to the fact that consumers do not take the declared volumes transported by third parties. This situation leads to the fact that ordinary distributors can no longer provide their customers requests. The introduction of these conditions will be performed suppliers, but significantly complicate the work of end-users to set strict limits. Besides the prices that offered by Gazprom, there is also so-called spot prices, relatively speaking market prices, which are formed here and now, depending on market conditions. These prices may be several times lower than the prices of Gazprom. But market volumes are insufficient to cover all of European needs. Plus, if we consider Iran, Iraq, Qatar, the Persian Gulf there is a high risks and insecurity arise. If there suddenly it comes to war, Gazprom will be still a reliable partner. More than thirty years it is supplying gas to Europe without interruption under different circumstances. Although, Europe struggles with seller's market the gas market remains the one. Russian gas supplies are carried out through long-term contracts (with WIEE and Сonef Energy) which imply gas supplies till 2030. Gazprom exports gas to Central and Western Europe mainly under long-term contracts for up to 25 years, usually on the basis of intergovernmental agreements. ~ 45 ~ Long-term contracts related to the oil products` prices and the principle of "take or pay" are the basis for the stability and security of gas supply. Only such contracts can provide a producer and exporter returns on multibillion dollar investments required for the implementation of major gas export projects, and the importer guarantees reliable and uninterrupted gas supply for a long period of time. Today Gazprom`s portfolio of long-term contracts provides a level of minimum sales commitments - 4 trillion cubic meters of gas to foreign countries for the period until the expiration of the contracts. The main features of the long-term contracts are the following: ● pricing formula, which takes into account changes in prices of petroleum products during the preceding 6-9 months; ● conditions that prevent the unilateral termination of the contract, except the cases of prolonged force majeure; ● principle of "take or pay" covers considerable volume and stipulate that the buyer pays for undrawn amounts for the year and then can select them with the appropriate surcharge after delivery of minimum annual volumes provided for in the relevant contract year. Long-term contracts are essentially service contracts that give a buyer daily flexibility, irregularity of supplies by year and the obligations of the seller to the buyer to fill in the following volumes, previously paid to them under the conditions of "take or pay". In addition, long-term contracts give buyers a guarantee gas supplies for a considerable period. Spot gas is, in fact, a completely different product, and direct comparison of contract and spot prices is illegal. At the same time contracts related to the oil products` prices remain valid. Oil indexation is an indispensable tool of long-term business plan, which is in the interests of the buyer and seller of gas. It ensures the continuity and stability of the investment cycle in the industry on all levels. Using oil product indexation approbated by more than 40-year history of the global gas market and is used by other major exporters. In modern conditions the oil products` prices play the role of a universal deflator in the gas industry. Their presence does not allow for gas prices to grow abruptly in comparison to the prices of other energy-related goods. In 2007, consumption was 18 billion cubic meters, of which one-third of the total imported value of 4-5 billion dollars. After 2007, importers of gas spent on the purchase of up to 500 million dollars a year. Romania imports gas only from Russia. Also the country has it`s own gas fields. Data on gas storage in Romania is usually not provided to Gas Infrastructure Europe, but according to the Romanian energy expert Dr. Radu Dudau Romania has approximately 1000 mcm in storage that is more than enough to replace imports via Ukraine. ~ 46 ~ On the 6th of March Reuters reported an emergency meeting of the EU Gas Coordination Group, at which the Romanian representative declined to give detailed information about Romanian gas stocks, noting only that “Romania said in the event of a fall in temperature, it could not help neighboring Bulgaria, one of the nation between others that is most dependent on Russian gas”. During the January 2009 crisis Romania was able to step up its domestic gas production and draw on gas storage stocks. Despite the lack of explicit data on Romanian gas storage, we expect that in the event of another suspension of gas transit via Ukraine, the Romanian response would be similar. Demand on gas is continuing to fall down in Romania and demand on “Gazprom ”`s supplies is reducing too (Picture 4). As for 2014, Romania imported only 0,33 billion cubic meters while in 2013 - 1,19 billion cubic meters. It should be metioned that a share of Romania as a buyer of Russian gas is very low, it is more than in twenty seven times less than Poland share. As it depicted on Picture 2, top customer of Russian gas in East and Central Europe market is Poland, when the lowest demand draw up Romania, Bosnia and Herzogowina and Macedonia. It confirm the hypothesis that Romania as a gas buyer is not very significant for Gasprom. Gas demand in most European countries declined significantly since 2009, especially for the needs of power generation. This comes in addition to the current relatively mild winter, which allowed to significantly increase the current level of gas reserves in European stores. The decline in gas demand also took place due to the growing share of renewable energy and structural changes in the European market and the relatively low prices for coal, and as a result many gas generating stations were mothballed. Gas imports dropped by 61% year on year in 2014, according to preliminary data from the INS statistics office in Bucharest, which also indicated national demand has fallen yet again. Annual domestic consumption has dipped sharply over recent years – from roughly 17.5 billion cubic metres in 2004 to a little under 11 bcm in 2014, according to BP and INS estimates. Romania is the fourth largest gas producer in EU after the United Kingdom, Netherlands and Germany. News about cessation of russian gas supply initiated by Romania grab the headlines in the end of march 2015. For the first time it became possible for Romania to cover inner supply for natural gas on their own. Romania uses about 11 billion cubic meters of fuel per year and only 330 million cubic meters are accounted for by Russia. And the country was planning to decline the supply of russian gas even in April of 2015 and to cope with demand by inner resorces in whole volume. According to Razvan Nicolescu, Energy Minister of Romania, the country will have more gas than it consumes by 2020. ~ 47 ~ Romania is gradually unfolding its long-term natural gas strategy. It intends on becoming the major gas hub in the region and will exploit its domestic reserves. The Azerbaijan-Georgia-Romania Interconnector (AGRI) project, oftnamed the focal point of Bucharest's regional gas strategy, aims to open yet another diversification route for the Caspian reserves into the EU markets by passing not only Turkey but also Greece and Bulgaria. The project got an initial kick-off in September 2010 when the participating states declared their intention of proceeding with that project, which also includes a substantial LNG infrastructure. Gas is planned to be transferred from a terminal in Romania and then via an upgrade of the domestic pipeline transmission system in Hungary and from there it will branch out to the gas hub of Austria and further North to Slovakia, Czech and Poland. It will be an integral artery of the newly conceived AegeanBaltic gas route. Moreover, the Romanian Energy Ministry strategists have already focused on upgrading indigenous production via the exploitation of potential gas reserves offshore the country's Danube Delta that optimistically would start producing gas by 2020 as well. Andrei Gerea pointed out that "Romania has little import needs, mostly in winter period, thus when new gas volumes come online in the next decade, new investments should be in place to boost the capacity of the local transmission system in order to export excess amounts. Thus, the acquisition of new compressors for the local pipeline system is a necessity to run in parallel with the strategic diversification process the county is investing into." Romania is trying to speed up gas activities amid renewed interest for its onshore and offshore potential. On Tuesday, E.ON Romania said that the company maintains 2014 investment levels also in the current years. It intends to upgrade a 550-kilometre pipeline system. The distribution networks still need massive investments, because they were outdated in 2005 when we took over. To make these investments, we need legislative and fiscal stability and predictability. Of the EUR 94 million to be invested in gas and power distribution networks, over 36 million will be directed to the gas network. The share of Russian gas in the Romanian primary energy consumption was 4.5% in 2013, such amount could be easily dropped due to the decline in consumption (Table 1). Reduction of demand for natural gas become possible via cut of industrial gas usage (in fertilizer manufacturing and glass production) and adoption of energy-efficient technologies. This is about temporary cessation of gas deliveries up to including autumn. It should be mentioned, that nowadays Romanian gas is cheaper than Russian: 200 dollars against 380 dollar per thousand cubic meters. And in considered period domestic gas will be used. ~ 48 ~ Table 1. EU Member States` dependence on Russian natural gas in 2013 (The share of Russian gas in final energy consumption of EU Member States) Share of natural gas in final energy consumption Share of Russian natural gas in overall natural gas supply Share of Russian natural gas in final energy consumption Austria 17,2% 61,9% 10,6% Belgium 24,8% 1,1% 0,3% Bulgaria 14,6% 96,8% 14,1% Croatia 23,4% 0,0% 0,0% Cyprus 0,0% 0,0% 0,0% Czech Republic 23,6% 63,3% 14,9% Denmark 10,2% 0,0% 0,0% Estonia 3,4% 100% 3,4% Finland 4,3% 100% 4,3% France 20,3% 17,9% 3,6% Germany 23,3% 45,6% 10,6% Greece 5,3% 66,3% 3,5% Hungary 33,7% 82,5% 27,8% Ireland 15,0% 0,0% 0,0% Italy 30,5% 34,3% 10,5% Latvia 9,8% 100% 9,8% Lithuania 26,2% 100% 26,2% Luxembourg 14,3% 25,0% 3,6% Malta 0,0% 0,0% 0,0% Netherlands 26,3% 5,1% 1,3% Poland 16,1% 57,3% 9,2% Portugal 9,6% 0,0% 0,0% Romania 29,4% 15,3% 4,5% Slovakia 28,6% 100% 28,6% Slovenia 12,0% 72,4% 8,7% Spain 16,3% 0,0% 0,0% Sweden 1,8% 0,0% 0,0% UK 30,6% 0,0% 0,0% EU 22,1% 26,7% 5,9% Source: Liuhto K. The Economic Dependence of EU Member States on Russia ~ 49 ~ Source:: BP Global Piicture 4. Ro omanian gass production n and consumption, BC CM In wintter, with thee increase inn fuel consuumption, gaas purchasess can be resuumed. Source: World W Bank manian GDP, billions b of US SD Piicture 5. Rom ~ 50 ~ Source: Donald Marron http://dmarron.com/ Picture 6. Energy security cacophony in Europe Analysts Bloomberg, as well as BP announced disappointing forecast for Europe: its dependence on gas imports by 2035 will not decrease, but rather will increase from 50% to 71%. Now the share of Russian oil in the energy balance of the continent more than 25%, gas - 30%. According to the forecast the company BP, the global demand for gas over the next 20 years will grow by an average of 2% per year. According to the company Ernst & Young, the potential cost of shale gas production in Europe is higher than in the US. Also in the EU developed infrastructure of gas pipelines, which will have to compete with shale projects. In general, analysts Ernst & Young believes that the development of gas production from shale in Europe will not accept such a large scale as in the United States. A similar situation faced and Romania. It was assumed that the shale gas in the country can be 51 billion cubic meters. feet that would provide the domestic demand for a century. The forecast turned out to be false. In February this year, the American Chevron abandoned the project for exploration and production of shale gas in Romania, saying that substantial shale gas reserves were not found. The development of shale was not only unprofitable, but also dangerous to life and health. One further potential avenue for boosting domestic output would have been the exploitation of shale gas, but Chevron decided to withdraw from its concessions recently – marking the full departure of the once-committed unconventionals explorer from Central Europe. ~ 51 ~ Souurce: Donald Marron http:///dmarron.com m/ Picture 7. Fuel F mix of m ember states “In 2014, drilling of the firrst exploratiion well inn the Barlaad shale conncession in northeast Romania R wass completedd, as was a 2D seismicc survey acrross two of the threee concessioons in souttheast Rom mania,” a Chevron C spookesman tolld Interfax, confirming the decisioon to depart from the license. “Thhis is a busiiness decision which iss a result off Chevron’s overall assessment thaat this project in Romania does noot currently compete faavorably witth other invvestment oppportunities in i our globaal portfolio.”” The US suupermajor has h been besset by protessts at rural sites s stretchiing from Zuurawlow in southeastern s n Poland to B Barlad in Romania, R bu ut it appearss simple ecoonomics werre to blame for the deccision ratherr than goveernment pollicy failure or public protest. p “Chhevron’s botttom line lasst year was hit h hard by the t decline of oil pricess, and possibbly they diddn’t find muuch potentiaal reserves to t make futuure investm ments in expploration wo rth… a channce. The ov verall initial estimates for f shale gass in Europe seemed to bbe heavily overstated. o I don’t thinkk Chevron’ss decision haad much to do with the protests,” Nutu N said. According A too Koneska, much m like elsewhere in Central Eurrope, the shaale gas “hyp pe did not coorrespond to the situation on the groound”. ~ 52 ~ Source: CBO Picture 8. Energy sources and uses On the Picture 4 is presented Romanian gas production and consumption in BCM. In this scheme is depicted that consumption of gas in Romania decreased after a financial crisis in 2009, then was increasing for several years was recovering from the crisis. Finally, the consumption of gas decreased via of usage innovation technologies in production. It should be mentioned that according The World Bank, GDP is expected to reach 207.61 USD Billion in 2016. Of the EUR 94 million to be invested in gas and power distribution networks, over 36 million will be directed to the gas network. Romania’s Deputy Finance Minister Dan Manolescu said the government will send a draft law on royalty taxes for the oil and gas sector to parliament in September. According to Reuters, the country is expected to tender 36 new concessions for onshore and offshore hydrocarbon licenses. Last week, while Kiev voiced its interest to import gas from Bucharest, Bulgaria, Hungary, Romania and Slovakia declared their support for more efficient interconnections. The four countries signed a document recording common political intent to further integrate their gas markets. ~ 53 ~ The prediction made using an autoregressive integrated moving average (ARIMA) model calibrated using our analysts expectations. The World Bank models the past behaviour of Romania GDP using vast amounts of historical data and we adjust the coefficients of the econometric model by taking into account our analysts assessments and future expectations. This forecast for Romania`s GDP was made on Friday, May 29, 2015. So, we can conclude that consumption of gas in Romania in 2016 will increase in comparison of the value in the 2014. For a more detailed understanding of the principles of developing cooperation between Russia and Romania in the gas sector we will conduct PEST - analysis of Gazprom supplies on Romanian market. PEST (STEP) analysis - a strategic analysis of social (S - social), technology (T - technological), economic (E - economic), political (P - political) factors in the external environment of the organization. It is used in the process of strategic planning and management of large companies, as well as for the purposes of assessing investment risk. When it comes to significant investments or decisions about the company's future strategy, we must understand by no means that in the case of adverse losses can be enormous and even up to a complete cessation of the whole activity planned. To begin with we estimate the impact of political factors. The analysis determined factors influence the political situation on business activity, investment climate, stability and development prospects. In this situation, these include the negative attitude of Bucharest towards Russian Federation, maintenance anti-Russian sanctions and liberalization of gas market. The economic factor is studied as a key to identify investment opportunities and prospects of development of markets, purchasing power, etc. The distribution of economic resources in the scale of the state is also taken into consideration. As a part of PEST- analysis we identified the following economic factors: volatility of oil prices (gas prices are tied to oil prices), reduction of price of Romanian gas in comparison with Russian, economic growth in Romania predicted by the World Bank (it was considered more precisely earlier in this paper). Social factors determine the dynamics of consumer preferences, distribution and structure of social groups, age and gender structure. These include historically not quite positive that is to say diplomatic relationships between Russia and Romania, and at the last time strongly correlated with the negative influence of mass media. Diplomatic relations between Russia and Romania established on October 15, 1878 and they were formed not entirely smoothly. To clear up what is meant by such a statement, we give a little historical background. The main problems in the relations between the two countries began in modern times. A role they played hidden but quite persistent interference in Romanian politics by the Western powers like the United States, ~ 54 ~ France, Britain and other NATO countries. Also negatively on the Russian Romanian relations reflected Romanian intervention in 1918 and the subsequent occupation of Romanian Bessarabia, which has caused some anti-Romanian rebellions, which were supported not only by Russians, but many Moldovans either. Later, during World War II: the country got up on the side of Hitler, then to the side of the Allied Powers, which also worsened the relations between Romania and the USSR. Everything else, after the war were taken in the USSR treasures of the cultural heritage of Romania. This includes accusations against Russia for the imposition of communism in Romania, supposedly democratic, but Ceausescu himself was an ethnic Romanian, the movement for the unification of Romania and Moldova, the Transnistrian conflict and support of NATO by Romania. As we can see, there were and still are a lot of socio cultural issues in Russian-Romanian relations. The last factor is the technological component. The purpose of this study is the identification of trends in technological development, which are often the causes of changes and the loss of the market, and the emergence of new products. As it was mentioned above, Romania adopts energy-efficient technologies in different sectors especially in fertilizer manufacturing, glass production. That is to say, technical factors contribute to reducing the consumption of natural gas. Results of PEST – analysis are shown in Table 2. Table 2. PEST – analysis of Gazprom supplies on Romanian market Factor name Points Political Factors to Consider Economic Factors to Consider Socio-Cultural Factors to Consider Technological Factors to Consider ~ 55 ~ negative attitude of Bucharest towards Russian Federation maintenance of anti-Russian sanctions liberalization of gas market volatility of oil prices reduction of price of Romanian gas in comparison with Russian economic growth in Romania historically not enough positive diplomatic relationships between Russia and Romania influence of mass media adoption of energy-efficient technologies in different sectors especially in fertilizer manufacturing, glass production As a conclusion, we could say that there has been significant progress in the direction of opening the Romanian gas market to exports and any barriers – be it legal or lack of infrastructure, will be abolished in a few years. Moreover, given the recent discoveries in the Black Sea Romanian gas exports seem to be closer than anyone would have expected. Taking everything mentioned above into consideration, we can conclude in this paper that Romania is less dependent on Russian gas supplies and, given a fairly large reserves of natural gas on its territory may abandon it for a while, especially if we pay attention to policy of reducing energy consumption in the country that are held nowadays. This policy became possible because of the abolition of the principle of "take or pay", which Gazprom has adhered to until 2013. But on the other hand, the expected economic growth could lead to an increase in consumption of natural gas in the country. References 1. BP Global 2014, accessed 25 May 2015, https://www.bp.com/. 2. Congressional Budget Office 2010, accessed 25 May 2015, Congressional Budget Office www.cbo.gov/. 3. Eurogas 2014, accessed 25 May 2015, http://www.eurogas.org/. 4. International Energy Agency 2014, accessed 25 May 2015, www.iea.org/. 5. Gazprom 2015, accessed 25 May 2015, www.gazprom.com/. 6. World Bank Group 2015, accessed 25 May 2015, www.worldbank.org/. 7. Liuhto K. The Economic Dependence of EU Member States on Russia //The War in Ukraine: Lessons for Europe, 2015, accessed 21 May 2015, <http://appc.lv/wp-content/uploads/2015/05/War_in_Ukraine.pdf#page=78>. ~ 56 ~ Kuznetsova Alexandra Mihailovna Кузнецова Александра Михайловна St. Petersburg State University of Economics Санкт-Петербургский государственный экономический университет Master program “International economy” Программа «Международная экономика» e-mail Alexandra.Kuznetsova@maersk.com AGRICULTURE RELATIONS BETWEEN ROMANIA AND THE RUSSIAN FEDERATION JEL: Q17, F14 Abstract: The article is devoted to the problem of development of agriculture relations between Romania and the Russian Federation. Author analyses its current status, allocates the key issues in increase competitiveness, highlights key aspects in the development of agriculture. Аннотация: Статья посвящена перспективам развития РоссийскоРумынских отношений в сфере сельского хозяйства. Автором произведен анализ его текущего состояния, выделены ключевые проблемы в повышении конкурентоспособности, освещены основные аспекты в развитии сельского хозяйства. Key words: Russian-Romanian relations; Agriculture; Russia; Romania; economic development; international relations. Ключевые слова: Российско-Румынские отношения; Сельское хозяйство; Россия; Румыния; внешнеэкономическое развитие; международные отношения. The Romanian–Russian relationships can be characterized as functioning according to a strained dynamic, which occasionally escalates to outright tension. This dynamic is the product of deep historical and geo-political factors. The gradual normalization of their bilateral relationship is proving a slow and difficult process due to mutually hostile perceptions and seeming politically-incompatible national interests[1]. One of the most profitable investments in the European Union right now could be agricultural land in Romania in Eastern Europe. That likely doesn’t surprise people with long memories. Before World War II, Romania was the second-largest grain producer in Europe — after France — because of its abundance of rich agricultural farmland. But when the country became part of the Soviet bloc after the war, privateproperty ownership was replaced by collectives. As a result, the country’s farmland became fragmented and productivity sharply declined. ~ 57 ~ The dismal economic performance of the Communist regime in Romania meant that there was no money to invest in machinery or new farming techniques. Most agricultural duties were performed using obsolete methods and machinery. The end of the Communist era in 1989 led to land and other reforms in Romania. But the legacies left over from those years have complicated farming in Romania, which joined the European Union in 2007. Property rights are still a thorny issue — land deeds bought from present owners might be challenged in court by the descendants of those who held the land before it was confiscated by the Communist regime. Good property records exist, but legal assistance is often necessary to help investors clearly establish who is the rightful landowner and whether there are additional claims on the land. Crime is another problem. Due to the high level of poverty in the country (compared to average EU levels), irrigation pipes are frequently stolen and resold as scrap metal. Some landowners have given up on irrigation and rely entirely on rainfall; others employ security guards. But lack of proper irrigation is a problem even without the thefts. And the Romanian government has launched a program, expected to be completed in 2016, to rebuild the secondary irrigation infrastructure.[2] Change has been slow, but it is beginning to impact crop production. In 2013 the country produced 22.1% of all grain maize, 8.6% of all cereals, and 6.9% of all industrial crops in the EU. Romania has recently become the top wheat supplier to Egypt (the largest wheat importer in the world), displacing France and Russia. This year Romania is expected to become the third-biggest wheat exporter in the EU and the 11th worldwide, as well as the second-largest corn producer in the EU. In the past five years, the country’s grain exports have more than doubled. Constanta, a 2,600-year-old Romanian port on the Black Sea, is set to become the biggest grain transport hub in Europe after US agribusiness giant Cargill more than doubled grain capacity at its Constanta terminal this summer. Moreover, due to its strategic position and depth, Constanta is the port that benefits most from regional increases in agricultural output. Hungary, Serbia, and Bulgaria have also seen grain production increases. [2] This increase in crop production is being reflected in agricultural land prices, which have more than tripled since 2007. Nevertheless, given the abundance of available land and low prices, land is still extremely affordable. Beginning in January 2014, Romania opened its land market to foreign investors. Though foreign investors had access prior to this, some legal acrobatics were required to exploit existing loopholes. ~ 58 ~ Table 1. Main agricultural indicators of Romania Indicators Output of the agricultural industry (% of GDP) Agricultural output prices (index, 2005=100) Agricultural input prices (index, 2005=100) Agricultural income (Indicator A) (index, 2005=100) Agricultural employment (% of total employment) 2010 2011 2012 2013 2014 12,3 13,7 11,0 12,5 11,3 85,1 94,5 89,2 98,1 91,7 99,8 86,3 95,9 79,1 91,5 97,1 122,2 157,5 123,0 134,0 31,6 30,0 30,5 30,0 - Source: Eurotat. Critics claim that the picture is not yet rosy. In terms of productivity, Romania still lags far behind other countries. According to Eurotat figures, Romania had the highest number of farms in the EU, meaning the industry is highly fragmented. Indeed, the output per hectare is dismal even by regional standards. Because much of the country’s agricultural land is made up of small farms that are individually owned, potential investors seeking a large plot of land must negotiate and close deals with hundreds of individual peasant/farmers. Critics of agribusiness giants also are raising concerns about the consequences of displacing millions of local farmers with foreign investors having no ties to Romania.[4] Romania has historically been known as the ‘breadbasket’ of Europe, with one of the largest and most fertile agricultural sectors in Europe. Today, after many years of neglect and under-investment, the agricultural sector in Romania is again attracting interest from farming businesses all across Europe. Large-scale farming enterprises and International investment funds are increasingly seeking opportunities in the Romanian agricultural sector, where low land values combine with significant potential yield improvements to provide strong investment returns. The agricultural sector has been at the centre of EU affairs and policy since its inception, and the large size of the agricultural sector in Romania means that sucess in this sector is vital for Romania’s prosperity.[6] However, yields in Romania are actually more variable than those in Russia, Moscow-based SovEcon said, using wheat, a widespread crop in both countries, as the comparator. In Russia, the average wheat yield, between 2008 and 2012, varied between 1.84 tons per hectare and 2.39 tons per hectare, on World Bank figures, with the data giving a so-called standard deviation, a much-used measure of volatility, of 0.26. For Romania, the wheat yield varied between 2.36 tons per hectare and 3.99 tons per hectare, giving a standard deviation more than twice as big, at 0.61. Furthermore, Russia allows more easily the purchase of huge areas which enable more efficient farming, and at prices of some $500-600 per hectare for black ~ 59 ~ earth land, compared with $3,000-4,000 per hectare for comparable farmland in Romania. In Romania, it is hard to control much land. A large farm will be one of more than 5,000 hectares. In Russia, a big farm would be more than 50,000 hectares, with the largest at 500,000 hectares. If you want to invest in large-scale farming in Europe or the Black Sea countries, of 50,000-100,000 hectares or more, the only options are Russia & Ukraine.[3] According to leader world experts in agribusiness Russian agriculture faces with the following 4 basic problems. The first problem is climate in the country. Only 30% of Russian territory is situated in favorable and predictable weather conditions. Harvest in Russia is affected by negative climate once in 2-3 years. And, for example, in France colds or draughts happen only once in five years. The second problem for Russian agriculture is financing. The state support level in the country is well below than financing in European countries. And even founds allocated within the World Trade Organization do not always reach farmers and agricultural organizations. Moreover, this money sometimes is not used effectively. High extent of exhaustion and shortage of agricultural machinery is the third problem. Russian farmers are not able to compete with European indicators because of low machinery productivity. This problem may be solved only after solution of a problem with financing. And finally the 4th problem is human factor such as problems with management and knowledge. Not all managers and chiefs are aimed at efficiency. As a result in the same climatic zone and the same region yield in one farm can be significantly higher than in other collective farm. Fortunately, all these problems are solved by arrangement of favorable and concessionary conditions of agribusiness leading. That step will join active part of populations to Russian agriculture.[5] Rather reluctant to strong economic links with Russia, which has turned its trade into an instrument for its expansionist ambitions, Romania is less hit by this ban. Its impact on Romanian producers is rather indirect, generated by the imbalances in other EU markets. The Romanian Agriculture Minister Daniel Constantin says sales to Russian importers are worth little over 40 million euro, that is, less than 2.3% of Romania’s foodstuff exports. The losses of the Romanian farming sector so far only amount to 10 million euro, Constantin added. What he fears however is that the Romanian market may be flooded by vegetables and fruit originally intended for Russia, and Romanian producers may face what he called aggressive competition. In an interview to Radio Romania International, Commissioner Cioloş said that part of the domestic yield could be distributed free of charge, with the losses ~ 60 ~ subsequently covered from European funds. Brussels has already decided to earmark 125 million euro to preserve what Cioloş called a market balance of supply, prices and therefore of farm revenues. He added that all fruit and vegetable producers who can no longer export to Russia are eligible for support, whether or not they are affiliated to a farmer organization. In Bucharest, Minister Constantin views that amount as too small, and says the European Commission should consider other support measures as well.[4] Russia, a net importer of agricultural products, saw the gap between imports and exports stretch up to 20 billion in 2013, mainly due to reduced agricultural exports (-12% to €8.4 billion), although agricultural imports were also slightly down (-1.4% to €28 billion).[7] In 2013, Russia’s top destination for agricultural exports became the EU (19%), leaving Turkey second (15%). Russia exports mainly commodities, which account for around half of Russian agricultural exports. Wheat alone makes up one third of exports, but its sales were down by 26% in 2013. Due to a good crop, Russian wheat prices were lower in 2013 but the export quantity remained nevertheless below 2012 levels. Barley exports are also important for Russia, and these declined by 41% in value. On the other hand, fur skins exports (to EU and China) went up by 44%. On the import side, Russia relies on supplies of meat, cheese, fruit and vegetables, alcoholic beverages and tobacco products. The biggest import increases in 2013 were in cheese, citrus fruit, wine and tomatoes, while nearly all meat products, spirits, apples and pears showed a decrease. Imports of sugar, which had already in 2012 shrank to about a quarter of the 2.1 million tonnes imported in 2011, went down even further to 530 000 tonnes. Potato imports also barely reached one third of the 1.5 million tonnes in 2011, a record potato import year for Russia.[8] Russia remained the EU's second export market, with an export share of 10%, unchanged since 2009. For the first time China was positioned third (6.1%), overtaking Switzerland (5.9% share). EU's agricultural exports to Japan in 2013 were 2.3% lower and its share in exports fell to 4.2%. The EU - the biggest supplier of agricultural products to Russia - slightly increased its share in Russian imports to 42% in 2013 (far ahead of Brazil with 7.8%). Russia is the second biggest export market for EU with 10% of total food exports. However, although EUs food exports to Russia continue to grow, the speed is slowing down. In 2013, exports in value went up by 4.3%, compared to 9% and 14% in the preceding years. Yet, EU export gains in Russia were €0.5 billion, higher than the additional €0.3 billion increase in the US. The agricultural trade balance with Russia, which is largely positive, continued to increase and reached €10.2 billion, up from €9.5 billion in 2012. The structure of EU exports to Russia is similar to those to the US, with final products accounting for 83% of the total. Top export products to Russia have remained the same over the last years: fruit, cheese and pig meat. Half of the value of ~ 61 ~ fruit exports can be attributed to apples and pears, worth over €0.5 billion. Also, Russia is the destination for around 46% of EU's apples and pears exports. The sales of pig meat, which had declined in 2012, showed a 19% increase to 370 000 t in 2013. The corresponding value of these exports was nearly €1 billion. Sales of other meats and meat products were worth €0.8 billion, and total meat exports accounted for 15% of EU agri-food exports to Russia.[8] After another increase in exports in 2013, cheese attained a share of 8% in EU exports to Russia. Stronger prices for milk powders pushed their exports and other dairy products (whey, butter) also sold well, bringing the share of dairy products above 11% of total food exports to Russia. Potato exports to Russia were strongly influenced by the seed potato ban; thus potato sales plummeted from €228 million in 2011 to €40 million in 2013 (from 605 000 t to 94 000 t). The biggest absolute export gains in 2013 were recorded for pig meat (+€194 million, or +25%), cheese (+€75 million, or +8.3%), wine (+€54 million, or +11%), non-specific food preparations (+€50 million, or +11%), tomatoes (+€50 million, or +24%) and malt extract (+€47 million, or +22%). On the other hand, animal products were also among the top losers. Exports of live animals, also influenced by a ban put in place by Russia for sanitary reasons, were cut by half (-€75 million) compared to 2012. Pig and poultry fat, which in 2012 sold for €315 million in Russia, saw a setback of 16%. Pig and beef offal exports declined by 20% (-€40 million). Losses in other products were led by lower seeds exports (-€37 million or -17%). References 1. Simona R. Soare. Still Talking Past Each Other: Romanian–Russian Relations/ RUSSIAN ANALYTICAL DIGEST No. 125, 25 March 2013 – P. 14 – 18 2. Aristide Oana. Romania: Making the Most of Agricultural Wealth in Eastern Europe. – 2014. 3. http://bs-agro.com/index.php/news/romania 4. Bogdan Matei. Romania and the Russian import ban. URL: http://www.rri.ro/en_gb/ romania_and_the_russian_import_ban-21333 5. Economic profile, overview. Romania. URL : http://moscova.mae.ro/en/romania/316 6. Russia` 2014: Statistical pocketbook/ Rosstat. – Moscow, 2014. – 62 pp. 7. Shagaida Natalya "Agricultural land market in Russia: Living with constraints," Comparative Economic Studies, 47(1) - 2005: 127-140. 8. Agricultural trade in 2013: EU gains in commodity exports. URL: http://ec.europa.eu/ agriculture/trade-analysis/map/2014-1_en.pdf ~ 62 ~ Petriceanu Andreea Catrinel Bucharest Academy of Economic Studies Faculty of Accounting and Management Information Systems Henter Győző Zorán Bucharest Academy of Economic Studies The Faculty of Business Administration – English section RUSSIAN LANGUAGE BETWEEN THE TRADITIONAL AND THE MODERN ECONOMIC ISSUE JEL: F13, F15, F42, F52, F53 Abstract: In the second half of the 9th century it has raised a new written language named old Slavonic or Paleoslavonic. This language appeared at the same time as others cultural languages of Europe as Latin and byzantine Greek. The foundation of old Slavonic language are Slavonic dialects from the eastern part of Balkan Peninsula, especially, those from the proximity of Thessalonica where brothers Cyril and Methodius were born, the founders of Slavonic writing. Because of her phonetic aspect and grammatical structure, the old Slavonic bore a striking resemblance to common Slavonic which is the root of Slavic languages. That is why old Slavic languages study is very important for a historical comparison and also for a reconstruction of them. Key words: Russian language, culture, economic relations, development. A foray into the past Old Slavonic was the first Slavonic written language that used two alphabets: the Glagolitic and later the Cyrillic one. As a cultural tool, Old Slavonic was widespread in Great Moravia (on Czech and Slovak territory), Old Great Bulgaria, Serbia, Croatia and Old Russia. Subsequently, this language was adopted as cultural language in countries that were not Slavic, namely in Romanian countries and Lithuania. Due to the local Slavic dialects influence, Old Slavic language changed and thus it has come to existence so-called Slavonic variants or editions of Old Slavic languages: Moravian, Serbian, Croatian, Russian, Bulgarian and – later - Ukrainian. The relationship between old slavonic language and romanian language In Romanian space Old Slavonic language was influenced by Romanian language, particularly in vocabulary, which led to the appearance of Romanian ~ 63 ~ Slavonic edition. Texts from this period have been called by researchers SlavoRomanian texts or Romanian-Slavic texts. Regarding the era and the Cyrillic alphabet adoption forms, there are conflicting opinions. Slavonic and Cyrillic writing replace Latin language and Latin alphabet in Romanian church in 10th century and strengthen in the following centuries as a consequence of their enforcement by the Bulgarian empire and, also, as a reaction against the Catholic propaganda. However, Dimitrie Cantemir, in Descriptio Moldaviae written in 1716 in Latin asserts that the Latin letters were used in writing until the Council of Florence(1432) took place – near upon 400 years after the Great Schism (1054). Voivode Alexander the Good, advised by his metropolitan bishop, ordered that all latin books and texts should be collected and burned and replaced by the Cyrillic alphabet and the Slavic language for preventing the spread of Catholicism in the country. Mihail Kogălniceanu asseverated this theory in 1838 in Alăuta Românească Magazine. In the second half of the 19th century, scholars as Timotei Cipariu, bishop Melchisedec, Bogdan Petriceicu Haşdeu, Dimitrie Onciul and others declared that Slavic language was introduced in Romanian countries before the Council of Florence – 10th and 12th century – after the baptizing of Bulgarian people. To support this theory, they brought historical and philological sources. History run Old written Slavonic language has got in the Roumanian territory in the 10th century and that was proved by the oldest medieval Slavic inscription found in Bucov, Prahova county (902-911). In a more developed state, the Slavonic one, this language was widely spread in the princely chancelleries, in monasteries and in churches from the 14th century. The Romanian Slavonic was, as well as the Latin language, used for writing until the turn of the 16th century when it has aroused the first original and translated Romanian works. Thereafter, Slavonic kept being used for another two centuries simultaneously with Romanian but has been losing gradually its utility. The entry of the Slavonic in Romanian countries is explained by the political, cultural and religious ambience present in the South-East Europe. Therefore, after a first phase in the Latin form, the Christianity was spread in Greek language and from the 9th century in Slavonic. A lot of religious books were copied in Slavonic in Romanian countries and also a large number of legal, didactic, philosophical, historical, philological and literary writings. More than that, it has been written original works such as Letopiseţul de când s-a început Ţara Moldovei /Letopiseţul lui Ştefan cel Mare (The Chronicle of Stephen the Great of Moldavia) – the forms dating back to 15th and 16th century –, Învăţăturile lui Neagoe Basarab către fiul său Theodosie ~ 64 ~ (The advices of Neagoe Basarab to his son Theodosie) , Chronicles of Makarios, Euthymios and Azariah (16th century). Also, there were edited lots of internal and external documents, inscriptions or slavonic notes between 14th and 16th century and even in 18th century in restrained areas. From the 6th century, religious book used by romanian people were written in Old Religious language – Paleoslavonic of Cyril and Methodius – and the graphics haven’t changed throughout many centuries. The orthography follows the rules emitted by patriarch Târnovei Eftimie’s reform (annex 1). He was a well-known scholar of 14th century. It is worthy of mention that the first certified romanian document is Scrisoarea lui Neacşu din Câmpulung (The Letter of Neacşu from Câmpulung - 1521) to Johannes Benkner from Braşov (anexa 2) announcing a Turkish invasion. The letter has a medieval style of writing with introducing and final wording taken from Slavonic. Regarding the historical importance and cultural identification the first Romanian prints realized in Slavonic since 1508 are very significant too. After the major development from 11th century, when the Old Slavic culture gets a great territorial extension being spread in Bulgaria, Russia, Croatia, Serbia and Romanian Countries, the new texts elaborated or translated in this period don’t belong anymore to Old Slavonic language but to the Slavonic redactions. The Cyrillic alphabet of Old Slavonic language was available for Romanian writing from 16th to 18th century when it was replaced by the Latin alphabet. Transition period In the first half of 19th century, Ion Heliade Rădulescu published a study about Romanian grammar (1828) in which he suggested simplifying the Cyrillic alphabet and constructing a mixed alphabet (annex 3). The Latin alphabet reinsertion in Romanian writing was suggested by the Transylvanian School in ca. 1780 and officially adopted in 1881. Before it, the Cyrillic alphabet, the Greek alphabet and extremely rare the Latin alphabet were used in different ways and forms and adapted to Romanian sounds. It is true that during the Alexander John Cuza reign, after the transition period, the Cyrillic alphabet is replaced by the Latin alphabet but what is important to specify is that the Cyrillic one kept being used until 1860 when Romanian language was officially regalement. Cyrillic texts The oldest Cyrillic writings aren’t manuscripts but historical, funeral or religious inscriptions. 1. The oldest Slavonic medieval inscription discovered in the country at Bucov, Prahova county (902-911) 2. The inscription from Dobrogea (943) – locality Mircea Vodă ~ 65 ~ 3. Mostici’s inscription from Preslav – undated but it is supposed to be older than the tsar Samuil’s inscription and could be referred to period 927-969 4. The tsar Samuil’s inscription (993) discovered in the proximity of lake Prespa (Macedonia) 5. The tsar John Vladislav’ s inscription (1015- 1016) is a Cyrillic inscription from Bitola (Macedonia) 6. The inscriptions from Murfatlar (Basarabi) dating from 10th-11th century were discovered in Dobrogea 7. The inscription from Bucov (Ploieşti) dating from 10th century was discovered on a smithy workshop’s wall Slavic money circulation on romanian territory 11th – 13th century: coins issued in Serbia 14th – 15th century: Romanian coinage had a correspondence with the Bulgarian coinage; silver coins belong to different coinages: Serbian and Bulgarian groats, Hungarian dinars, banal dinars and then Slovenian regal coins. 16th – 17th century: By the 16th century, the base of the currency in circulation from Romanian countries are the small coins such as half polish groats (anew 4). After 1580, Turkish coins are replaced by triple polish groats which were important more and more starting with the last decade of the 16th century. The documents point out that coins because they are increasingly used in commercial transactions from the first half of the 17th century. The huge production of triple groats from the last decade of the 16th century allowed them to be the most important in the small and middle coins category and to replace the Turkish coins. They would be part of the currency circulation until the beginning of the 18th century. 18th – 19th century: In the 18th century, monetary circulation intensified due to some new economic relationships. Prices were evaluated in lei (the main coin for calculations) and in subdivisions of them (parale) while the payments involved gold coins as well as silver coins (the Russian coins are included too – annex 5); at the same time, the Polish denežka and the Russian ruble are used for commerce. The heritage of the romanian language Taking into consideration influence and the quantity of words that were borrowed during the Romanising period, the words that have a Slavic origin still hold a special place in the Romanian language. It is not only their number that is big in comparison with other languages that have lent some of their words to the Romanian language like Hungarian, Turkish, Greek and other Balcanic languages but the role of Slavic words is very important as well. Other languages that have lent words come from more specialized domains (cuisine, fashion, craftsman), these words are less frequently used, but the Slavic words express basic notions and they are used rather frequently even today. ~ 66 ~ There are many examples of Slavic words that have entered the principal matter of the Romanian language (da - yes, ba -no ; nevastă – wife , prieten - friend , ceas - watch , grădină - garden , boală - sickness , muncă - work , dragoste - love , război - war ; bogat - rich , drag - dear , prost - simple ; a citi – to read , a vorbi – to speak , a plăti – to pay ; iată - see , prea - very). The other borrowed words are part of the more exceptional matter of the Romanian language (like the Hungarian a se gândi – to think , or the Turkish haide – come on , or the Greek a sosi - to arrive , or the Paleobalcanic copil - child ). The importance of Slavic words has decreased considerably after the mass take over of the words that originate from latin. Many Slavic words disappeared completely and they were replaced by new latin ones, and others were kept, this is how the notion of “double lexicalism” was born, when the replacement of the Slavic word appeared but both of them were and are still in use. In many cases even though the semantic doubles appeared to these words their values wasn’t the same. This thing can be clearly seen when we look at different expressions in the Romanian culture such as the following: “prieten de nădejde” with a Slavic origin means a friend that helps when in trouble. Even though we can replace the words in this expression with synonyms that have a latin origin: „amic la speranţă” it loses its meaning and it can’t be understood. Latin elements 71.66% Total Slavic elements 14,17%, out of which: • 9,18% old Slavic; 2,6% Bulgarian; 1,12% Russian; 0,85% Serbian Croatian Words that were borrowed and have a Slavic origin : a iubi – to love, nevoie - need, a zambi – to smile, zapada - snow, duh - spirit, iad - hell, granita border, magar - donkey, rai - heaven, scarba - disgust, sfant - saint, stapan - master, veac - century, vreme – weather, a sfarsi – to end, a savarsi - to do, apostol - apostle, calugar - monk, episcop - bishop, evanghelie – gospel, baba – old lady, boier governor, sticla - glass, steag - flag, veste - story, zid - wall, bolnav - sick, scund small, slab - weak, vesel - happy,indrazni – to dare, lovi – to hit, privi – to look, trăi – to live. Even though the Romanian language went through a Romanising process, the old base of Slavic words still remained an integral part of the contemporary Romanian vocabulary. Also taking into consideration the fact that these Slavic expressions have changed drastically during the course of history the Romanian language would be unconceivable without them. This Slavic side of the Romanian language gives it a specific style in-between the Latin languages and it offers lots of opportunities for a more varied form of communication. Russian language in romania nowadays During the communist era the Russian language was mandatory in schools and after the revolution it disappeared almost completely from our society for 20 ~ 67 ~ years only to start to reappear in the curriculum of Romanian schools. The Russian financed foundations are directly involved in the development of this project. To understand the situation of Russian language in Romania we must go back in time . We shall start with the august of 1948 when the communist party who were at power came up with an educational reform which stated that Russian must be studied by all Romanian students and not as a foreign language but as the second language of people starting from the 4th grade and until the end of high school. After 1965 Russian wasn’t mandatory but it still remained the most studied foreign language in Romania. Then came the revolution and as Axinia Crasovschi, the president of the Association of Russian Teachers of Romania and pro dean of the Faculty of Foreign Languages of the University of Bucharest said: „The Russian language had a very difficult period of time after the revolution. There was an unofficial political campaign that was directed towards eliminating the Russian language from the educational system, and pressure was put upon teachers due to this ” Russophobe”. Thanks to these actions the Russian language almost became extinct in the Romanian schools.” In 2007 Vladimir Putin signed a contract which founded the Russian World Foundation ( Russkiy Mir), financed by governmental funds it has opened over 80 cultural centres in the world. This is how the Romanian centers were opened in 2009 and 2011, in Bucharest and in Cluj Napoca, in the Bucharest University of Economy (ASE) and in Babes-Bolyai University (UBB). These two centres organize different Russian courses and events that help spread the Russian culture in our society. Since 2012 Russian is being taught in the „Virgil Madgearu” Economic College of Bucharest and from 2013 another high school has followed this trend. The efforts that have been made in order to promote the Russian language have started to show off in the results of The International Russian Language Olympics that are organized in order to motivate young people to study this language. The event is organised from 4 to 4 years and in the last competition Romania has won 21 prizes, in this way it won the first prize out of 30 countries. Oportunities regarding the russian language The chance of obtaining a job that pays well is the first motivation for young students to study Russian. Many Romanian students work in multinational companies where they have been hired thanks to their knowledge of Russian language (the big companies are interested in seeing the Russian language out of line). The ministry of education doesn’t know for sure how many students are learning Russian besides those people who have it as their mother tongue, but the approximate number is around 500 students who are studying it as a modern language. In Romania there are 35,790 Lipovans out of which 6721 are Russians and from an ethnic point of view they have left the Russian Empire because of a religious ~ 68 ~ conflict that they had with the Orthodox church of Russia. The majority speak Russian and live in Tulcea county. The situation of the russian language in moldova Besides the situation of the Russian language in Romania we must mention Moldova as well, this one being a special case from many points of views. The state language of moldova is romanian. Russian is also spoken in the country as a primary or secondary language. Ukrainian and gagauses are mentioned as a minority but with an official status in the places where the speakers are in majority it is the official language for students. Population of Moldova Moldovans (Romanians) Russian Ukrainanshttp:// en.wikipedia.org /wiki/Ukrainian _language Gagaus Bulgarian Other Mother languages 2.588.355 76.51% 380.796 11.26% 186.394 5.51% 137.774 4.07% 54.401 1.61% 35.612 1.04% First use of language 2.543.354 75.17% 540.990 15.99% 130.114 3.85% 104.890 3.10% 38.565 1.14% 25.419 0.75% The first language that is taught in Moldova is Russian and only after that the pupils are studying English, but the laters popularity is increasing from one year to another. The most spoken languages in the world: 1. Mandarin 2. English 3. Spanish 4. Hindi language 5. Arabic language 6. French 7. Russian language 8. Malaysian-Indonesian 9. Portugese 10. Bengali language ~ 69 ~ The investors from volga regain interest in pushkins language In the first years companies such as LUKOIL,LADA, Eurofarmacy or ZIL have hired young people from over the Prut (Moldova). And because of this, university courses in Russian have started to gain more attention than the high school studies. Last year at the admission to the Russian section there were more then 3 people for one place and the last score was over 9,00. The main reason for this being that students who speak Russian can find a job in their domain a lot easier in Romania or even in other countries than those who don’t. Expensive translation An authorized translation from/to Russian is almost double the price than that of an English or French (group I) and it is 50% more expensive than one from/to German, Spanish and Italian (group II). In the translators field Russian is on the same level of difficulty as finish, Swedish, Turkish, Serbian, Slovenian or Norwegian (group III). On the official sites of translators the prices differ and vary. In order to translate on page from/to Russian one must pay between 25-40 RON, and in the same time the same amount for group I languages is in-between 10-15 RON and group II is up to 25 RON. In some countries of the EU Russian is considered to be on the same level of difficulty as Chinese or Japanese, their prices being even higher in comparison with Romania. Conclusion From a geographical point of view Russian is the most wide-spread language in Eurasia, the most spoken Slavic language in the world and the most wide-spread native language in Europe. It is the official language in Russia, Belarus, Kirghizstan, Moldova, Abkhazia and it is a secondary language in many other countries of the former Soviet Union, totally 33 countries. Also in Israel it is spoken by a major community of 750000 people, most of them being people who fled from the former Soviet Union. It is also a known fact that Russian is on of the 6 official languages of the UN and its historical roots go back till the 10th century as being one of the most influential languages in history. Approximately 164 million people speak Russian as their mother language and there are over 114 million people who use it as a secondary language. Russian became a language of international circulation once with the creation of the iron curtain when all of the countries east of the curtain had to introduce Russian as a mandatory language for young people. All in all the Russian language has a deep history, it encompasses lots of intercultural opportunities and it helps smoothen communication by making it easier and more accessible in many countries. ~ 70 ~ References 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. Bogdan Murgescu, Circulaţia monetară în ţările Române în secolul al XVI-lea, Bucureşti, 1996 Fr Király, Din istoricul ortografiei româneşti: secolul al XVII-lea, Editura Universitatea din Timişoara, Facultatea de Filologie, 1986 Elena Linta, Din istoricul slavisticii româneşti, Universitatea din Bucureşti Facultatea de Limba şi Literaturi Străine, 1982 (En) Glanville Price, Encyclopedia of the languages of Europe, Editura Wiley-Blackwell, 2000 Al. Rosetti, Istoria limbii române, E.P.L., Bucuresti, 1968 Lucia Djamo-Diaconiţa, Limba documentelor slavone din Ţara Românească în secolele al XIV-lea – al XV-lea, Ed. Academiei, Bucureşti, 1971. Ion Bogdan Lefter, Limba română speculată politic, Observator cultural, nr. 86, 16 octombrie 2001 I.D. Negrescu, Limba slavă veche, Bucureşti, 1961. P.D. Bogdan, Paleografia româno-slavă, Bucureşti, 1978. Costin C. Kiriţescu, Sistemul bănesc al leului şi precursorii lui, Bucureşti, 1997 Olteanu, P., + colectiv, Slava veche şi slavona romanească, Ed. Didactică şi Pedagogică, Bucureşti, 1975 Pleter, T., Lambru, R., Puiu, C , Slavona românească. Culegere de texte, Editura Universităţii din Bucureşti, 2002 http://ro.wikipedia.org/wiki/Republica_Moldova http://www.evz.ro/sustinuta-de-vladimir-putin-limba-rusa-ar-putea-fi-reintrodusa-in-scolileromanesti.html http://adevarul.ro/news/societate/limba-rusa-intoarce-fundatiile-finantate-putin-sustinreintroducerea-materiei-scolile-romania-1_53d944d20d133766a8e04e7b/index.html http://en.wikipedia.org/wiki/Moldova#Languages ~ 71 ~ ANNEXES Annex 1 Our Father Prayer in Cyrillic alphabet, dating from 1850 Annex 2 The Letter of Neacşu from Câmpulung to Johannes Benkner from Braşov, 1521 ~ 72 ~ Annex 3 Part of the ‘Călătorii pe Dunare şi în Bulgaria’ (‘Trips on the Danube and in Bulgaria’) by Dimitrie Bolintineanu, printed in 1858 with mixed alphabet (Cyrillic and Latin letters) Annex 4 ~ 73 ~ Annex 5 Gold russian coins , 18th – 19th century ~ 74 ~ Toader Andreea Bucharest Academy of Economic Studies Master program “Business Communication” e-mail: andreea_toader@yahoo.com Ion Andreea Bucharest Academy of Economic Studies Master program “Business Communication” e-mail: andreea.ion01@yahoo.ro Pavel Silviana Viorela Bucharest Academy of Economic Studies Master program “Business Communication” e-mail: silvianaviorela@yahoo.com Ilie Ştefan-Alin Bucharest Academy of Economic Studies Master program “Business Communication” e-mail: ilie.stefanalin@gmail.com AN ESSAY ON OF DUTCH DISEASE IN THE LIGHT OF ECONOMIC CRISIS IN EASTERN EUROPE JEL: E31, E32, E63, 65 Abstract: The phenomenon called by the experts as “Dutch Disease” refers to the negative impact on an economy from anything that gives a sudden increase of the inflow of foreign currency into it, such as the discovery of large oil reserves. The Dutch Disease seems to affect those economies which are rich in natural resources and that is because it creates a large income for these countries, and this large income may be the result of an increase in foreign currency, an increase of the natural resources prices or direct foreign investment that creates severe economic problems such inflation, unemployment and an imbalance of international payments. Key words: Dutch disease, national income, balance, export, industrial development Introduction The excessive income from the primary exports is leading to a temporary appreciation of the exchange rate of the country's currency which in turn reduces the world demand for the exports of that country. Because the country is not likely to ~ 75 ~ adjust the nominal exchange rate downward to maintain the previous level, the booming primary export will result in domestic inflation in excess of the rest of the world's inflation rate, and this causes profit declines for exporters. As a result, their profits will fall, exporters will reduce their output for exports, and this will reduce incomes and employment in export industries. In countries rich in natural resources the industry sector is harmful because when natural resources are depleted or the prices are decreased the companies that activated in those sectors could not recover so quickly or easily. The reason is that the long periods of inactivity creates a comparative disadvantage in the sector. Literature review In Sachs and Warner’s model was found that the abundance of natural resources has a strong negative impact on growth. In particular, they have demonstrated that an increase of 10 percentage points in the ratio of natural resource exports to GDP was associated with reduced manufactured export growth and with as much as 0.4–0.7 percentage points lower annual per capita growth in GDP. Natural resource prices and revenues tend to be volatile because of the low short term supply elasticity of natural resource output. If government spending is closely related to natural resource revenues, it also will become more volatile. Spending volatility, in turn, will drive volatility in the real exchange rate. As a result the economic growth declines. High commodity prices in the 1970s encouraged many resource abundant countries to use their resources as collateral to borrow abroad to finance large investment projects and high public consumption. When prices plunged in the 1980s, these countries were left with balance-of-payments crises and unsustainable external debt levels. Dutch Disease has a factor movement effect, a spending effect, and a spillover-loss effect. A factor movement effect means a reallocation of factors of production like capital and labor from other activities to resource extraction. When it comes to resource boom, the increased labor force leads the production from lagging sector to booming sector; this movement is called direct deindustrialization. The resulting de-industrialization process makes the economy extremely dependent on the resource sector, which can reduce the growth potential. The spending effect arises from the increased aggregate demand created by resource receipts, which if converted to domestic currency may create periods of excess demand in the economy. Another effect is the reduction of investments; in fact volatility in the price of natural resources, and thus the real exchange rate may prevent more investment from firms as they do not know the future conditions. Spending policies can also help curb Dutch Disease. If the spending effect works also through private expenditures, general policies toward improving productivity of the private firms would help reduce the impacts. ~ 76 ~ Policies that are encouraging the demand for imports, for example, trade liberalization, would help reduce demand pressure on the non-tradable sector and, therefore, may be a part of the structural policy response to Dutch Disease. The country also may undertake other reforms that enhance economy wide productivity: improvements in business regulations, reductions in red tape, reduction of monopolistic barriers that discourage innovation, and other improvements in the overall business climate. To the extent that the country continues to experience some real exchange rate appreciation and other adverse effects of rising natural resource revenues, there may be a case for orienting spending especially to investments that would help enhance productivity in the non-tradable sector of the economy, such as investments in transport and logistics infrastructure, expanded investment in education and skills training to foster faster absorption of foreign technology and innovation. For example, in Bhutan appears such an effect as a result of the extra revenue brought in by its export of hydropower and generous aid from donors. The increased demand for labor in the non-tradable sector from lagging sector determines a negative effect in the agricultural and social sectors. The prices of the non-tradable goods will increase, but the prices in the traded goods sector are set internationally, so they don’t change. The imports are cheaper and the ngultrum will appreciate as more the hydropower and foreign aid money comes in. The spillover-loss effect lies in the loss of positive externalities associated with the (crowded-out) non-oil traded goods sector. There are two possibilities to diminish the Dutch Disease: stopping the appreciation of the exchange rate of the country’s currency and through stimulation of competitiveness in the production sector. The appreciation of the currency disadvantages the exports which lead to a deficit of trade balance. Collier and Goderis found that commodity price booms do have positive short-term impacts on growth, but that the impacts are significantly negative in the long term. These negative long-term effects exist only for “point source” natural resources like oil and minerals, and only in countries with bad governance. The literature considers that natural resource riches create or exacerbate institutional weaknesses. The abundance of the natural resources can stimulate the appearance of corruption or can provoke powerful interest groups to engage in more intense political or bureaucratic actions for control and redistribution of natural resource rents, leading even to armed conflict or civil war. Countries that are rich in natural resources with inferior institutions are thought to suffer a resource curse because institutions may be decisive for how natural resources affect economic growths natural resources put the institutional arrangements to a test. The quality of institutions determines the growth in countries with natural resources. There are two types of institutions: producer friendly institutions (where rent-seeking and production are complementary activities) and grabber friendly ~ 77 ~ institutions (where a natural resource boom will attract resources to productive activities). The empirical evidence shows that government spending is correlated with the increases in resource revenues. The government must have fiscal rules in order to know how much of the resource revenues can be spent and how much saved in a natural resource fund. This fund, which depends on the purpose of reducing volatility, constraining the spending effect, or investing in future growth, can be a stabilizing fund, savings fund, or investment fund. Incorporating the natural resources fund into the general budgetary system helps making decisions on striking a balance between dealing with the impacts of Dutch Disease and pursuing development objectives. Excessive public spending appears to be at the heart of economic mismanagement in the wake of natural resource booms. Dutch disease The disease is more likely to appear in an inflexible economy because there are path dependencies, irreversible processes, lost spillover effects and inflexibilities, thus the economy will suffer low capacity utilization in the after math of resource depletion before it returns to general equilibrium. Whether a Dutch condition leads to a real disease largely depends on the country’s policy responses to the boom. For example, Norway did not suffer from Dutch Disease and Resource Curse due to deliberate macroeconomic policy, the arrangement of political and economic institutions, a strong judicial system, and social norms. In Norway the factor movement effect was mitigated through income coordination. A highly centralized wage formation system made it possible to make the manufacturing sector the wage leader. This made it possible to limit wage increases to all sectors from an expanding resource sector. The spending effect was curbed because the government shielded the economy by fiscal discipline and investing abroad. The spillover-loss effect was small because losses were substituted for by gains in the highly techno logical offshore oil extraction sector, which requires more capital than on-land oil extraction. Many authors think that resource curse it is caused by rent-seeking and corruption. Auty argues that rent seeking turns into corruption, which discourages investment and limits growth. Russia, as many other countries, depends heavily on oil and on precautionary measurement that can be taken to protect themselves against price falls. First, they have to build the rest of the economy using oil money saturate. Russia was far-sighted enough to do that. The second solution is to build a healthy stock of foreign exchange reserves. For the Russian economy, the most important problem seems to be endemic corruption in the Russian government and the judiciary system, which discourages ~ 78 ~ investment by undermining property rights and the enforcement of contracts. Even before the Russian invasion of Crimea, Russian stocks were trading at a 50% discount to other emerging markets. The invasion of Ukraine exacerbated Russia's economic heavyweight. Penalties imposed after the annexation of Crimea has blocked all investments in oil companies and defense of the country. The sanctions also prevent Russia’s oil prospectors from access to exploration, production and refining. Putin wanted to outdo the Americans by encouraging foreign investment from foreign companies in a low tax environment. The reason for not working is that Russia is so corrupt and there is little incentive for investment in a highly competitive field. Fundamental to restructuring the economy, Russia should fight corruption. Unfortunately, those who are leading the country are corrupt as well, therefore there is no sign of that happening. Power in Russia is not disputed. Russia has to decentralize the government and give to the people from the middle and lower levels authority to change the economy. But Putin will not do this. That said, few of us predicted the collapse of the Soviet Union and improbable things happening. It is possible that an economic crisis could see the end of Putin. He was given credit for growth in the Russian economy and he could be accused of collapse. In the model made by Mironov and Petronevich was highlighted the fact that eruptive flows of export revenues determine a significant appreciation of the real effective exchange rate. The study took into consideration the period 1997-2013 and has shown that an increase in export revenues by 1%, yields an appreciation of the real effective exchange rate by 0.2%. In other words, the oil prices affect the economy through real exchange rate. The manufacturing sector has a weak, but positive growth during the period. the growth rate was much less than in the other sectors, notably services and especially wholesale trade, which finally led to a shrinkage in the share of manufacturing in GDP to 15.6%. In manufacturing industries, during the period of 1998 to 2005 was not a loss of competitiveness despite the real appreciation of the ruble because Russian exports of manufacturing products reached 1,1%3. Furthermore, in the services sector the real effective exchange rate has a positive and significant impact on employment rates. The reasons of the shift from manufacturing and mining sectors to services are the appreciation of the real effective exchange rate and the “Soviet disease” implying the reorganization of enterprises and the rapid expansion of underdeveloped services sector since mid-90s. This shift has a negative effect on the output growth rate in manufacturing sector. The quick development of the services was partly due to the fact that services were not put forward during the Soviet Union times. ~ 79 ~ Conclusions The Victoria Dobrynskaya and Edouard Turkisch’s model discovered that the total employment in the economy of Russia in period 1999-2007 was rising steadily, but the employment in manufacturing industries and also in fuel industry declined after 2002. In conclusion, the hypothesis that higher resource prices attracted labour to the resource industry cannot be confirmed. When it comes to salaries, these have grown unevenly in the different sectors, but the productivity of labor has improved in every sector because the abundant oil revenues and state policy in respect of wages. In respect of monetary policy, the Russian Central Bank admitted to switch to inflation targeting in the medium run, in order to make the exchange rate floating more freely, but it is going slowly because there are uncertainties and difficulties in evaluating the situation in the longer term. References 1. 2. 3. 4. 5. 6. Badkar, M., Everyone Who Is Gloomy About Russia's Economy Has The Story All Wrong, Business Insider, 2014, http://www.businessinsider.com/what-everyone-gets-wrong-aboutrussia-2014-2; Covi, G., Dutch Disease and Sustainability of the Russian Political Economy, European Central Bank, 2014, http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2529746; DEPARTMENT OF ECONOMICS OxCarre (Oxford Centre for the Analysis of Resource Rich Economies), Dutch Disease, Factor Mobility, and the Alberta Effect: The case of federations, Hebrew University of Jerusalem, 2012; Dobrynskaya, Victoria; Turkisch, Edouard, Is Russia sick with the Dutch disease?, Document de Travail, France, 2009-2010 Mironov, V.V.; Petronevic, A.V., Discovering the signs of Dutch disease in Russia, Suomen Pankki Finlands Bank, http://www.suomenpankki.fi/bofit_en/tutkimus/tutkimusjulkaisut/dp/Pages/dp0315.aspx Larsen, E.R., Escaping the Resource Curse and the Dutch Disease? When and Why Norway Caught up withand Forged Ahead of Its Neighbors, American Journal of Economics and Sociology, Inc., 2006 ~ 80 ~ Ivanova Anna Yurievna Иванова Анна Юрьевна Sarzhat-ool Vlada Vladislavovna Саржат-оол Влада Владиславовна St. Petersburg State University of Economics Санкт-Петербургский государственный экономический университет Master program “International economics” Программа «Международная экономика» e-mail annaivanovane@mail.ru e-mail sarzhatool_vlada@mail.ru ОСОБЕННОСТИ И ПЕРСПЕКТИВЫ РАЗВИТИЯ ПРЕДПРИЯТИЙ МАЛОГО БИЗНЕСА В АГРАРНОМ СЕКТОРЕ РОССИИ И РУМЫНИИ FEATURES AND PROSPECTS OF THE DEVELOPMENT OF SMALL BUSINESSES IN THE AGRICULTURAL SECTOR IN RUSSIA AND ROMANIA Abstract: Agricultural policy is a crucial key component of the overall socioeconomic policy and agriculture - a strategic sector of the economies of most countries. Agriculture occupies a special place not only in agriculture, but also to all sectors of the economy. One of the key elements of the modern economic system is a small business. It can combine different forms of ownership and management, thus responding to global trends of market economy. The article discusses the concept and criteria of small enterprises in the agricultural sector. To characterize the basic tendencies in Russian agriculture and Romania. The Russian Federation is projected deterioration in the labor market due to the shortage of skilled labor because of the downsizing of the workforce. It is predicted that food prices in the near future will increase substantially. Based on the above, most types of agricultural production will be provided with effective demand in the domestic and international markets in the long term. Today, Romania is going through hard times in the agricultural sector. During the global financial crisis the country experienced a heavy blow, and still its economy cannot get back to normal. According to experts, agricultural modernization requires a significant financial investment. In Romania, there are hundreds of thousands of hectares of fertile land, and used only a small portion. Despite the fact that almost half of Romania's population is engaged in agriculture, it accounts for ten percent of the country's GDP. Аннотация: Аграрная политика является важнейшей ключевой составляющей общей социально-экономической политики государства, а сельское хозяйство – стратегической отраслью экономики большинства государств. Сельское хозяйство занимает особое место не только в агропромышленном комплексе, но и среди всех отраслей экономики. Одним из ~ 81 ~ ключевых элементов современной экономической системы является малый бизнес. Он может сочетать разные формы собственности и хозяйствования, таким образом, отвечая общемировым тенденциям формирования рыночной экономики. В статье рассматриваются понятие и критерии малых предприятий в агропромышленном комплексе. Охарактеризованы основные тенденции в сельском хозяйстве России и Румынии. В Российской Федерации прогнозируется ухудшение ситуации на рынке труда в связи с дефицитом квалифицированной рабочей силы по причине сокращения численности трудоспособного населения. Прогнозируется, что цены на продукты питания в ближайшем будущем существенно возрастут. Исходя из вышесказанного, большинство видов производимой сельскохозяйственной продукции будут обеспечены платежеспособным спросом на национальных и мировых рынках сбыта в долгосрочной перспективе. На сегодняшний день Румыния переживает не лучшие времена в сельскохозяйственной отрасли. Во время мирового финансового кризиса страна пережила тяжелый удар, и до сих пор ее экономика не может войти в нормальное русло. По мнению экспертов, модернизация сельского хозяйства требует серьезных финансовых инвестиций. В Румынии находятся сотни тысяч гектаров плодородных земель, а используется только их небольшая часть. Несмотря на то, что почти половина населения Румынии занимается сельским хозяйством, на его долю приходится десять процентов всего ВВП страны. Key words: agriculture, agricultural policy, small business, RussianRomanian cooperation Ключевые слова: сельское хозяйство, сельскохозяйственная политика, малый бизнес, российско-румынское сотрудничество. The economic potential of the country, the structure of its social system and quality of life were determined for centuries by the peculiarities of the agricultural sector, especially the plight of the rural population. The specificity of the village that, as at some point the foundation of society, it was the least prone to mass and even more artificial socialization structures like regional industrial and sociopsychological. This is a certain conservatism of the village and at the same time its vitality. Compared to the agriculture industry - cost little benefit industry. This is due to many reasons. For example, in rural areas there is always latent surplus population, agricultural production is seasonal, is largely dependent on natural conditions, and so on. D. Therefore, rural incomes from that is much lower than that of industrial workers. In this situation, it is possible to obtain affordable and reliable sources in order to stabilize the situation in the agricultural sector through the development of small business. ~ 82 ~ Entrepreneurship as a socio-economic phenomenon emerged in the early stages of development of society. But so far, among academics there is no established point of view on the essence of entrepreneurship. As for the problems of entrepreneurship in agriculture, then the question still remains poorly studied. Competitive position of small business (MT) in the open credit market as a whole can be described as unfavorable, which is largely due to the specific organization of the economic activities of the small companies. In this regard, there is a problem of limited credit financing small businesses, which is typical not only for the transition economies, but also for developed economies. Overcoming this problem is possible only through the implementation of the policy of state support of small business and the development of effective models and mechanisms of lending the sector in the economy based on a detailed study of the features a small business as a subject of credit relations. Targeting small businesses in the local market gives reason to see him as an economic basis of local government. In this regard, support for small businesses by local authorities is of particular importance for the regions. Numerous studies confirm that the MB-defined boundaries is not uniform: on the industrial structure, on the list of the main problems, according to the results of the operation. Currently, the EU, Japan, the United States already exists experience in research of national and international levels on various aspects of the development of small and medium-sized enterprises (SMEs). There are examples of such studies in Russia and other Eastern European countries1. However, the data are quite fragmented. This is largely explained by the different approaches to the definition of small and medium enterprises. However, individual attempts to both foreign and local researchers to develop a common or generic definition of small business, apparently doomed to failure. Because of the variety of problems whose solution may require a formal definition of small and / or medium-sized enterprises, as well as a variety of objective conditions for the functioning of the macro environment of SMEs in different countries and regions there will always be variations on this theme. On the practical impossibility of such task notes in the economic literature, at the same time we emphasize that the solution to some problems must be strict or formal quantification, and for other - quite commonly agreed (informal qualitative) approaches. The European Union has adopted such a classification of small and mediumsized enterprises: a micro enterprise refers to the number of employees not more than 9 persons; for small businesses - the number of workers from 10 to 49 people; to the average - the number of workers from 50 to 249 people. For all categories of enterprises turnover must be less than 40 million euro or the overall balance of less 1 Kolesnikov, Kolesnikov L. Small and Medium Business: evolution of concepts and problem determination //Problems of Economics. 2006. № 7. p. 52. ~ 83 ~ than 27 million euro2. An important criterion is the economic independence of the company. In Austria, for example, relate to small businesses with fewer than 50 people do not, they must have an annual income of less than € 5 million or the book value of the assets up to 2 million euro. The share of foreign owners in the ownership of a small business should not exceed 25%. In Italy, refer to the micro enterprises with the number of employees less than 19 people, to small - with the number of employees from 20 to 99 people, a medium-sized enterprises (small) - with the number of employees from 100 to 199 people, a medium-sized enterprises (large) with the number of employees from 200 to 499 people. And in Romania, the number of working - no more than 25 people; an annual turnover of between LEI 10 million to 2 billion. The International Organization for Economic Cooperation and Development (OECD), which includes economically advanced countries, defines enterprises with up to 19 people as "very small", to 99 people - as "small", from 100 to 499 people - as "average" and more than 500 - as "large." As is clear from the definition, small business - a business carried on by the subjects of the market economy under certain prescribed by laws, the criteria (indicators) that constitute the essence of this concept. Typically, the most common criteria indicators, based on which actors of the market economy are small businesses are the number of staff (employed workers), the size of the authorized capital, the amount of assets turnover (profit, income), etc. From the standpoint of economic theory, under the small business - as opposed to large - usually understand this form of enterprise that differs connection in one of the owner and manager. The small business owner is usually the company not only invests its own funds, not only controls the direction of their use, but also personally supervises all major processes (marketing, fundraising and investment). It carries all the risks and ruined in case of failure3. Small business is characterized as a special, innovative, anti-bureaucratic style of management, based on a constant search for new opportunities, focus on innovation, the ability to attract and utilize for the task resources from a variety of sources; entrepreneur - a man who spends all this necessary time and effort, takes on full financial, psychological and social risk, receiving the reward money and the satisfaction achieved. Under the small business in agriculture, defined as individuals engaged in entrepreneurial activities without forming a legal entity (individual entrepreneurs) and legal persons (commercial organizations) which satisfy the conditions for inclusion in the category of small enterprises. 2 3 Prokhorov V.A. Big problems of small business // Entrepreneur. 2007. № 3. p. 27. Small business in Russia: Past, Present and Future / Ed. B.G. Yassin, A.Y. Chepurenko, V.V. Buoys. M .: Fund "Liberal Mission", 2010. ~ 84 ~ Regarding commodity households noticeable that law private farms of the population recognized as a form of auxiliary noncommercial activity4. However, it is estimated the All-Russian Institute of Agrarian Problems and Informatics among this group 20%, that's 2.5 million. Farms constantly carry out market sales5. Accordingly, it would be logical to include the population of commercial farms to small forms of entrepreneurship. Thus, there is no difference between the peasants and farmers. And he and the other term (as well as farm, family, labor economy) is used to define the same type of organizational form of agricultural activity, free enterprise, the essence of which most fully reveals the farm. The multiplicity of names is due to more local, national characteristics. The organizational structure and the activity conditions of peasant farming we farm and in foreign countries, there are some differences, such as the nature of specialization, logistics and others. But these differences do not affect the fundamentals of this form of management. To determine the place of small business in system of agrarian relations, it is important to point out that, in addition to a substantial share of total agricultural production, it is great value in solving social problems of the village, establishing sustainable rural development, providing employment and maintaining rural incomes. Because of the collective farms in the 1990s. dismiss more than 5 mln. people. In this situation, small family sector has played the role of social shock absorber, allowing the state to save on programs to combat rural unemployment and poverty, but the problem is far from solved. The total number of unemployed in rural areas is around 1.8 million. People, including registered and receive benefits only 320,000. The remaining support its existence mainly due to an unregistered small businesses and conduct individual farms, without resorting to the employment services. In economic literature, the question of the business environment as a whole rather actively discussed. However, with regard to the agricultural sector, where the activities of businessmen linked to the use of land as the main means of production, as well as other living organisms, where it is necessary to have special forms of organization and conduct of the proceedings, the issue is still not enough studied. Formation of the business environment in the agricultural sector in the country is creating a favorable socio-economic and political situation, providing economic freedom capable citizens for entrepreneurial activities in the production, processing and marketing of agricultural products, services, works designed to meet 4 5 Russian Federation. Laws. On a personal part-time farm of 7 July 2003 № 112-FZ // Meeting the legislation of the Russian Federation of July 14, 2003 № 28. Petrikov A. State support for small business in the agricultural sector and rural development // AIC: economy management. 2003. № 1. P. 10. ~ 85 ~ the demands of end users and obtaining business income at the level required for expanded reproduction. The concepts of "small" and "large" agricultural production in our country and in the West are quite ambiguous by the scale of farmland, livestock and production volumes. The fact that what in the EU, North and South America is called "large farms" in Russian is "fine." The main area of farmland in the Russian Federation is in the use of large agricultural enterprises. They remain large land and separate from the goals and objectives of sustainable development of rural areas, civil society institutions and local governments. State management structure, direct executors of work processes in business entities not engaged in agribusiness and are not interested in the outcome of the markets. Controls on the ground do not bear any responsibility for the financial and economic activities of collective enterprises, peasant (farmer) farms and rural households. At the same time, farm managers are not titular owners, but with little or no participation of labor collectives are personally commercial transactions, manage, contrary to the law, the land, fixed assets, assets and human destinies. There are also modern collective farms of the legal form of corporate governance with a proven management6. From the above it can be identified as follows: 1. Small businesses in the agricultural sector due to the limited scale of operations, relatively small markets, and sales resources, as well as other specific features aimed primarily at meeting the local needs for goods and services. 2. Under the conditions of market relations the issue of sustainable livelihoods of villagers can be successfully addressed through the development of small agro-business, maintaining its national economic functions (production of agricultural raw materials and food, nonagricultural goods and services, public goods, preserving the rural way of life, social control over the territory, expanded reproduction population growth in the quality of his life, maintaining the ecological balance in the biosphere). 3. Selection of areas and activities for small business is largely determined by the economic, geographic and climatic conditions of the area of their future performance. 4. Significant strengthening of inter-regional differences in people's incomes, which is a hallmark of the current stage of economic development of our country, has a significant influence on the demand for the products of small firms. 6 Kenikstul V., V. Sedniv management to small and medium agribusiness // AIC: economy, management. 2007. № 2. pp 11-14. ~ 86 ~ Small business - one of the fastest growing segments of the socio-economic life of the state. Small business owners are a large stratum of private owners and by virtue of its mass play a significant role not only in socio-economic, and political life of the country. For small forms of management include: (peasant) farms, small agricultural businesses, individual entrepreneurs and family farms. Taken together, the sector provides more than 62% of the total gross output of agriculture. It is worth noting that to date small farms in Russia produce more than 50% of the total volume of agricultural products, including more than 50% of meat and milk, potatoes grown 88% and 78% - vegetables. In recent years, characterized by reduction in the number of small enterprises engaged in agricultural production, and the increase of the occupied area (per farm) that it is connected with the process of consolidation and selection of the most powerful economies. Improvement of legislation creating a civilized legal framework for the activities of small businesses, the actions taken to normalize the financial and credit support of small business led to an increase in the basic indicators of the functioning of small business in the country. Russia - a country that has an incomparably larger area as compared to other countries. Accordingly, there is great scope for the development of agriculture. Economic reforms in Russia have affected many sectors of the economy. The worst situation in agriculture. More than 20% of farms remain unprofitable. Salary residents of the village is 2.5 times lower than the average for Russia. A great concern is the situation in animal husbandry. Reduced livestock and dairy production. It is becoming increasingly evident that without rapid and efficient development of small businesses do not raise a village. Its successful development would be the basis for the formation of local budgets suffering from a lack of tax revenue. In the long term, there are divergent trends in economic development. On the one hand, traditional forecasts suggest that annual average GDP growth rate in 2020 of 4.4%. After 2020 economic growth due to increased environmental and climate constraints, and as a result the effect of reducing the gap between the developed and leading developing countries could fall to 3% per year. On the other hand, the current global financial crisis may lead to a slowdown in economic development, the recession in the market and in the extreme, to a violation of the existing world system of prices for resources and commodities. "The main objectives of the state policy in the sphere of small enterprises in rural areas is the increase in production and sales volumes of agricultural products (peasant) farms and personal, and increasing rural incomes," - this is the position of Minister of Agriculture of the Russian Federation EB Skrynnik. The main characteristics of economic development in the next 10-15 years could be: - The spread of modern technology in the main engine of economic growth; - Increasing the impact of demographic challenges; - Accelerating the development of innovation; - Energy efficiency and increased use of alternative forms of energy; ~ 87 ~ - Strengthening growth restrictions related to environmental factors, lack of fresh water and climate change. The Russian Federation is projected deterioration in the labor market due to the labor shortage due to the reduction in the working-age population of 8-10% every 5 years beyond 2010 skilled and quality workforce is chronically lacking. According to the Washington-based research institute engaged in the study of the food situation in the world, food prices in the near future will increase substantially. The reasons for the inevitable rise in food prices two: global warming and the increase in food consumption. We should not forget about biofuels, the production of which is also reducing the amount of raw food. Based on the above, most types of agricultural production will be provided with effective demand in the domestic and international markets in the long term. Small businesses in agriculture, presented by enterprises of various organizational and legal forms, such as KFH, SP, SPK, Ltd., and others, is the basis of the agrarian economy of the Russian Federation. It accounts with micro-enterprises and households of the population (LPH), accounting for over 62% of domestic production of food. Unfortunately, today there is a tendency to reduce the number of small enterprises in the agricultural sector. From 2012 to the present time, the number of peasant (farmer) farms decreased from 308,000 to 216,000. Table 1. Criteria for defining small and medium-sized enterprises in the provision of state support Small forms of management Agricultural producers SMSP, in accordance with the Federal Law of 24.07.2007, ą 209-FZ "On the development of small and medium enterprises in the Russian Federation" Enterprises Indicators Medium Micro Small Agricultural consumer cooperative Share of the other Individual entrepreneur (SP) and a peasant (farmer's) economy (KFH) The average number of employees for the preceding calendar year, people. 101 - 250 not more than 100 not more than 15 people Other business Sales (excluding VAT) for the preceding calendar year, million rubles 1000 400 60 agricultural organizations Personal part economy not more than 25 entities% Form of noncommercial activity ~ 88 ~ The main factors reducing the number of small businesses in the agricultural complex are as follows: - Unavailability of funds of state support, with low subsidy costs are constantly growing; - Lack of access to credit, high interest rates and inefficient subsidy mechanism; - Difficulties with sales of agricultural products; - Strong administrative pressure from the regulatory authorities unlawfully stringent requirements and regulations which are difficult feasible for small businesses. At the end of 2014 subsidy per hectare received the support of 32 925 farms, representing 14% of the total number of registered individual farms and 30% of those who apply for subsidies. This low percentage is due to the establishment in the Russian regions of excessive demands by artificially restricting the circle of recipients of decoupled support. In particular, from the farmer need help to increase the wages of employed workers carrying out activities agrochemical and fertilizer, purchase only certified seeds, the absence of evidence of burning stubble, holding the agronomic and environmental studies of the soil, the availability of tax debt, even if it is 50 cents, and so here in after. These actions of regional authorities put a small agribusiness in unequal terms with large companies that have a large staff of attendants. To eliminate the unequal conditions of the Government of the Russian Federation need to consider simplifying the requirements for document management in the design of subsidies per hectare support for small agricultural producers by establishing a single procedure and a ban on further binding conditions at the regional level. Currently, small agribusiness credited as a residual. Given the shortage of funds in commercial banks lending to small businesses in the agricultural sector, which is a diversified segment of the agricultural economy, virtually stopped. On the one hand, banks are in no hurry to give resources, preferring months to coordinate the application and display requirements threefold pledge. On the other hand, businessmen are afraid to take loans because the interest rate is initially high and the interest subsidy comes with a considerable delay, which can reach up to 9 months. In addition, farmers difficult to achieve equal rights in matters of interest rate subsidies, especially for investment loans. If the size of the investment loan of less than 10 million rubles. KFH can not get the subsidy. Poor infrastructure sales forces small agribusiness dealers to sell manufactured goods at low prices. As a result, the entrepreneur does not receive the level of profitability necessary to maintain the expanded production and development enterprise. ~ 89 ~ To display the small agricultural production to the market you need to build a system of its movement from field to counter through the organization at the municipal level storage infrastructure, part processing, and packaging of agricultural products. This can be done with the help of the consumer of agricultural cooperatives. The development of such infrastructure, ultimately, will improve the profitability of small farmers and at the same time reduce the price of food for consumers. In the absence of such infrastructure, created with the participation of the state support for wholesale and distribution centers (CRC) will not fulfill their duties to improve access to markets for small businesses, to be filled with domestic products and imports will be forced to sell in order to recoup their costs. The downside here is an example Agropromparka created in Kazan (APT), where the interests of big commercial business went against the interests of small farms (farms, peasant farmsteads, agricultural consumer cooperatives). As a result, the APT has been corporatized and the access of small farms is limited, due to the high rents. Public funds allocated under the State program of development of agriculture in the creation of large ORC need to reallocate the creation of logistics centers with municipal legal form "of agricultural consumer cooperatives", and implementation of projects on construction of major regional and inter-regional wholesale distribution centers with the participation of state agents to begin in the regions of Russia, where the municipal system built logistics centers. Anxiety farmers is the possible adoption of amendments to the Federal Law "On the Road Safety" (in terms of limitation deadlines for the use of vehicles), providing for a ban on the operation of freight transport over 15-25 years. In addition, in 2015, resulted in benefits to small entrepreneurs on insurance premiums to the Pension Fund, Social Insurance Fund, a fund of CHI. Cancellation of benefits will significantly increase the costly burden that often for small businesses is daunting. Romania - is one of the European countries, which are still used traditional methods of farming and preserved genetic diversity of crops and animals. Romania is the second largest country in the region of Southeast Europe (SEE), both in area (23.0 mln. Ha), and population (21.6 mln.). She joined the European Union in 2007. Although the share of agriculture in Romania's GDP declining, while other industries were developed, agriculture still plays an important role in the rural economy and of society in Romania, providing jobs for 32% of the working population. The average farm size is 3.4 hectares, and their low productivity explains why the average income in rural areas is 27% lower than in urban areas. With regard to the membership of Romania in the EU and the impact on the agricultural sector after the accession of Romania to the EU under the blow was agriculture, critical for Romania. It must comply with strict rules EU agricultural policy (for example, produce "too much", will certainly buy products from other EU countries), the permissible support - only 50 euro per hectare (in France - 500 euro). ~ 90 ~ As a result, the number of livestock has fallen by half, and the village moved to a patriarchal life (manual labor, one tractor in the village, seasonal work in the cities). Today, Romania is going through hard times in the agricultural sector. During the global financial crisis the country experienced a heavy blow, and still its economy can not get back to normal. According to experts, agricultural modernization requires a significant financial investment, but at the moment, Bucharest can not provide them. In Romania, there are hundreds of thousands of hectares of fertile land, and used only a small portion. State authorities can not attract large investors, therefore forced to sell land to foreign farmers. In turn, only 10% of the land owned by foreigners employed for agricultural purposes, otherwise, people are buying up land to later resell it much more expensive. Despite the fact that almost half of Romania's population is engaged in agriculture, it accounts for ten percent of the country's GDP. At the same time, the majority of farmers are at a loss. The government must immediately take a number of relevant actions to improve the situation. Otherwise, changes for the better can be expected. Small farms, which account for 79 per cent of national agricultural production, are the basis of the Romanian farmers. Deputy Prime Minister and Minister of Agriculture of Romania Daniel Constantin announced the adoption of a series of new measures to support family farms for the period up to 2020. In accordance with the National Rural Development Programme country, family farms have access to new funds, which will help them to upgrade machinery and equipment, to enter new markets and develop alternative forms of income in rural areas, such as, for example, agro-tourism. Recently there has been reduction in the number of farms in the EU. Reduces the number of farms of small size, half farming has no employees. Developing organic agriculture and irrigated agriculture. In the European Union farm owners are increasingly hiring managers, in 2013 only 25.3% of the owners of farms engaged in agricultural production as the main activity, 9.4% - combined with the work in other sectors of the economy. One of the main ways of increasing the efficiency of the farm - the development of diversified production. If we consider the EU, the more farmers engaged in additional activities: agrotourism (1.4% of the total number of farms), handicrafts (0.1%), energy production (eg, in the Netherlands, some owners of farms is also owners of windmills, 0.5%), processing of agricultural products (8.0%), wood (0.3%), fishery (0.1%), contract (2.1%) and other (2 , 9%). On average in the European Union the share of farms with diversified production ranges from 1.0% (Lithuania) to 43.2% (Romania). Small business is currently playing an important role not only in agricultural production but also in solving social problems. However, for the success of farms and other small businesses is not enough to state support. Much depends on the individual qualities of entrepreneurs, farmers, which should be good managers who know the latest technology, the organization of marketing, financial transactions, to be able to ~ 91 ~ build relationships with subcontractors agribusiness. Small businesses by their very nature has a strong regional orientation. Small farms build their activities based primarily on the needs of the local market, the volume and structure of local demand. In terms of the economic independence of regions is small business should be a major factor in optimizing the structure of the regional economy. The role of small businesses is to mitigate social tensions because small business is the basis for the formation of the "middle class" and contributes to the weakening of the market economy inherent tendency toward social differentiation. The purpose of creation of small businesses - overcome the decline in production, especially in animal husbandry, and the creation of prerequisites for a successful recovery in the future. The functioning of the local market, rapid response to changing conditions of the market, a direct relationship with the consumer, specialization in a particular segment of the market of goods and services, the opportunity to start their own business with a relatively small start-up capital - all the dignity of small businesses, increases the stability of the domestic market . But under certain conditions, it becomes a disadvantage, limiting their development. On the one hand, rapid response to changing conditions of functioning of the market makes small business more mobile and adaptable, and on the other - depending on market conditions, the dynamics of the external socio-economic and political conditions. Relatively small capital narrows the scope of production, limits the possibility of attracting additional resources (scientific, technical, financial, industrial, labor, etc.). The limited scale of production and a small number of employees are responsible for the simplicity and efficiency of management. However, combining the functions of the owner and manager in the person of the owner of the enterprise, the establishment of personal relationships with employees of the enterprise, the informal style of management, reducing administrative costs can lead - to the self-exploitation and overtime. The main ideas of the creation of small businesses based on the latest agricultural technologies are: - Re-establishment of a healthy lifestyle based on new technologies and a completely different conditions; - Healthy outflow of unemployed people from the overcrowded cities; - Improving the social living standards of the rural population; - Participation in solving the problem of food security. Small businesses need to play a significant role in import substitution goods, especially livestock products, they help to overcome the monopoly of the economy, development of competition, introduction of scientific and technological achievements in production. It should be noted that small companies are more flexible in responding to changes in consumer demand, can use local sources of raw materials, waste large-scale production, more fully take into account regional needs, creating favorable conditions for the employment of all groups of the population, maintenance of individual customers. Another important factor in favor of small businesses: the small size of production is favored normalization of the ecological ~ 92 ~ situation in the regions. It is also important that small businesses are established informal relations in the workplace, it is easier to pick up psychologically compatible staff, people really feel their involvement in enterprise management, pay close ties with its results. Another characteristic of small businesses is an active innovation activities and accelerate the development of various sectors of the economy. These qualities in the mass development of small businesses promote social and economic growth and make it possible to save money in the short term for the sustainable development of other sectors of the economy of the country. You can also highlight the following trends in the development of a peasant (farmer's) management, which, in our opinion, could be useful for the Russian and Romanian agriculture: - Withdrawal from the agricultural mono-employment in areas where there remains potential for employment of the population, development of farm diversification; - Consolidation of holdings; - Support is strongest economy of all types of special loans, tax benefits, etc.; - The use in the activity benefits large farms through the development of cooperatives of various types; - Increase efficiency through ecological agriculture; - Wide use of innovation (scientific and technological progress, the latest developments, technologies and facilities aimed at saving technologies). Summarizing, we can conclude that small businesses: - Promote economic restructuring, to overcome monopoly producers; - Are testing the competitiveness of products on the market, mobility and cost-effectively adopt new technologies; - Perform an important social function - Provide employment, creating new jobs, form the "middle class", the wider owners and entrepreneurs; - Contribute to a better use of resources, waste production; - More mobile than large enterprises, and is much easier to adapt to the conditions of new markets; - The organization of different lack of need for large initial capital (provided by the high rate of turnover of capital). Thus, the development of small businesses today can be seen as one of the priorities of the regional economy for countries such as Russia and Romania. For the operation of such enterprises in virtually every region of the country has the necessary resources to enable to provide a relatively short period of return on the cost of establishing the farm, fodder development and obtaining high-quality products to the public. ~ 93 ~ References 1. 2. 3. 4. 5. 6. Kenikstul V., V. Sedniv management to small and medium agribusiness // AIC: economy, management. 2007.№ 2. pp 11-14 Kolesnikov, Kolesnikov L. Small and Medium Business: evolution of concepts and problem determination //Problems of Economics. 2006. № 7. p. 52. Petrikov A. State support for small business in the agricultural sector and rural development // AIC: economy management. 2003. № 1. P. 10 Prokhorov V.A. Big problems of small business // Entrepreneur. 2007. № 3. p. 27. Small business in Russia: Past, Present and Future / Ed. A.Y. Chepurenko, B.G. Yasin, V.V. Buoys. M .: Fund "Liberal Mission", 2010. Russian Federation. Laws. On a personal part-time farm of 7 July 2003 № 112-FZ // Collection of the legislation of the Russian Federation of July 14, 2003 № 28. ~ 94 ~ Meng Xin Мэн Синь spencerxman@163.com Alexander Sadikov Александр Садиков sadicov91@rambler.ru Санкт-Петербургский государственный экономический университет St. Petersburg State University of Economics Программа «Международная Экономика» Master program “International Economy” THE IMPACT OF CHINA ON ROMANIA’S FOREIGN TRADE SYSTEM: COMPETITION AND MUTUAL BENEFIT РОЛЬ КИТАЯ ВО ВНЕШНЕЙ ТОРГОВЛЕ РУМЫНИИ: КОНКУРЕНЦИЯ И ВЗАИМНАЯ ВЫГОДА JEL: F14, F13 Abstract: The history of bi-lateral trade between China and Romania can be dated back to hundred years ago. In 2012, China become the European Union's first largest trading partner. According to WTO statistics, the EU continued in its role as China's first trading partner. Though after join the WTO, the tariff and non-tariff barriers of China been lower than before, and on the other hand, Romania need to face the challenge between China and Romania’s foreign trade. In this paper, we’re trying to show that even though the unbalanced for Romania’s external trade exist and will exist for a long time, but there is still a chance to find a mutual zone to selfbenefit. Аннотация: История внешней торговли между Китаем и Румынией насчитывает сотни лет. В 2012 году Китай стал крупнейшим торговым партнером Европейского Союза. По статистике ВТО, ЕС продолжает выступать в роли первого торгового партнера Китая. Хотя после вступления в ВТО, тарифные и нетарифные барьеры Китая был ниже, чем раньше, Румынии необходимо решить проблему румынско-китайской внешней торговли. В этой статье мы попытаемся показать, что, хотя во внешней торговли Румынии и присутствует несбалансированность, для нивелирования которой потребуется длительное время, но тем не менее существует возможность достичь взаимовыгодных компромиссов . Key words: foreign trade, China, Romania, EU, challenge Ключевые слова: внешняя торговля, Китай, Румыния, ЕС, вызов ~ 95 ~ 1. History and data on Romania-China bi-lateral trade The history of trade between Romania and China can date back to Han Dynasty(206 B.C. - A.D. 220) - The Great Silk Road. The silk road was a foreign trade network founded by the Emperor Wu of Han—— Liu Che (who was a cold turkey to his family but a dark horse to his country). He posted Zhang Qian travel to the Western Region twice, this two serves as an envoy abroad opened up the transportation access between Central Plains culture and Western Regions culture, which linked the origin commerce from ancient China to the world. The distance of silk road more than seven thousand mils, ran the length of India, Russia, Egypt, Greece, Romania etc.. The silk road brought tea, gold, silver, poclain and silk to the world. It was very hip to dress the Chinese silk robe if you were an ancient Greece noble. And maybe when Julius Caesar was stabbed to death in 44 B.C. he was accidentally wearing the silk dress which stamped “Made in China” label. And meanwhile, the silk road was connecting China to Romania, exchanging goods, ideas and culture values. In the modern times, after established diplomatic relations on October 5th 1949, the exchanges between Romania and the People’s Republic of China are more frequently than before. From 1970s, stared the economic and technical tie-up between these two countries. During this period, China provided Romania with interest-free loans in the form of commodities, convertible foreign exchanges and complete sets of plant equipment, particularly in the year 1978, the two countries bulited up an InterGovernment Committee on Economic and Technological Cooperation as a regular convention held annually. For quite some time, after 1989, Sino-Romanian relations have maintained continuous development ever since. In 1994, it was renamed the Inter-Government Economic and Trade Committee. The trade volume between the two countries reached a record high of US$1.094 billion in 1979, and then gradually decreased. The figure touched the record low of $ 0.194 billion in 1999. Without joint efforts from both countries, the trade volume has been on the increase since 2000. It amounted to $ 0.296 billion in 2000 and $ 3.436 billion in 2012, reaching an increase of 1060 percent from the year 1999, of which Romania’s export was $ 57.8 billion and import $ 68.9 billion. In 2012, China was Romania's main commercial partner in Asia, the total value of bilateral exchange reaching $ 3.4 billion. Romanian imports represented $ 2.74 billion, while exports accounted for $ 696 million (Table 1). ~ 96 ~ Table 1. Romanian external trade by major countries and regions partners -Millions of US dollarsRomanianExports 1999 2000 2004 2006 2010 2012 Total, of which: 9560 11400 25300 33900 48200 57800 Europe, of which: 7440 8800 19900 26100 38300 44200 Africa and middle east 379 454 522 767 1420 2550 America 614 644 1146 1554 1688 2520 1133 1468 3654 5509 7681 8537 42 107 266 253 572 696 10300 12800 3240 50700 60400 68900 8360 10100 2550 38500 48100 55600 82 88 187 298 493 570 540 694 1582 2119 1618 1858 1286 1633 5024 9692 10231 10836 152 189 1100 2440 3390 2740 Asia-Oceania of which: China Romanian of imports from Total, of which: Europe, of which: Africa and middle east America Asia-oceania of which: China Source: The Observatory of Economic Complexity, https://atlas.media.mit.edu/zh/ It is used that the trade balance to be unfavorable to Romania, although there was a wide array of export opportunities on the Chinese market. Romania used to have a fragmented and insignificant demand on the Chinese market. In June 2006, over 4,100 Chinese nationals were recorded as resident in Romania, mostly investors in various sectors and businesses. So far, there have been nearly 8000 Chinese companies registered in Roman with a total investment of US$ 210 million, 2.3 percent of the total investment Romania absorbs from foreign countries. The Chinese entrepreneurs have started trading companies, wood processing factories, cigarette production facilities and a bicycle manufacturing unit. 2. The Impact of EU Membership into the Romanian International Foreign Trade with China 2.1. The European Union and China EU-China Bilateral Trade and Economic Relationship can be traced two hundred years ago,by that time, China was the largest economies in the world. But in the year 1978, its share of global GDP had fallen to 0.5%. Since then, because of the China's policy of “Reform and Opening-up”,that kind of policy has unlocked unprecedented levels of growth and development. This policy improving the competitive strength of national economy, enhances the living standards of the country and increased the role of the private ~ 97 ~ sector, After thhree decadess of reform,, China's ecconomy expeerienced onee of the worrld's biggest booms. Agrriculture andd light industtry have larggely been privatized, whiile the state still s retains control over some s heavy industries. i Deespite the dominance of state ownersship in finan nce, telecomm munications,, petroleum and other im mportant p entreepreneurs coontinue to expand e into sectors sectors of the economy, private merly reserved for publicc enterprise. Prices have also been libberalized. Sinnce 1980 form Chiina has enjoyyed annual av verage growtth of 9% andd has seen its share of world GDP exppand tenfold to reach 5% of globall GDP. Chinna's growth has resultedd in the steeepest recordeed drop in poverty in woorld history. Per capital income i has doubled; d douubled and thhen doubled d again, andd reaching a fifth of current c EU level in purrchasing pow wer parity1. After enntering the WTO W in 2001, the world gave g China a big chance to make its economy beetter than ev ver, and thatt chance hass given a reemarkable grrowth to Chiinese foreignn trade. China has h become th he world's leeading exportter. Its total external e trade is now more than threee times the co ombined tradde of India annd Brazil. Exxports represeent more o China's eco onomy. How wever, the majjority of Chinna's exports focus on thann one third of proocessed goodds with limiteed added vallue. The com mmitments made m by Chinna in the conntext of acceession to the WTO securred improvedd access for EU firms too China's marrket. manently Import tariffs and other non-taariff barriers were sharpply and perm redduced. We can see from picture p 1, afteer entered thee WTO, the average a tariff ff is from 16.85% in 20011 drop down to t 4.4% in 20014. Soource: Customss Information of o China, http:///www.china-cuustoms.com/cuustoms-tax/ Figure F 1. The average a importt tariff of Chin na 1 B Babucea Ana--Gabriela, Paliiu-Popa Lucia (2011), The International Trade in Goods of the E European Unioon Member Staates After Twoo Years of Crissis, Annals of Constantin C Brââncuşi din T Târgu Jiu, Ecoonomy series, Nr. N 4/2011, pagg. 9-15. ~ 98 ~ As such, current EU investment in China takes place in a more attractive and unpredictable business environment. WTO membership also accelerated China's own efforts to promote transparency, fairness and openness more generally throughout its trade regime. Finally, WTO accession opened access for foreign companies to key service sectors such as insurance and telecommunications, which to that point had been closely monitored and restricted, if not completely prohibited. Europe has a critical interest in China's transition to a stable, prosperous and open economy. It recognizes that the openness of the EU market to Chinese exports will be a key factor in China's further development. But Europe also stands to benefit from China's growing market for advanced technology, high-value goods and complex services. European consumers will continue to benefit from competitively priced imports from China2. The macro-economic benefits of China's export strength for European competitiveness and growth are significant. These gains outweigh the losses suffered in particular areas. China's integration into the global trading and investment system has been beneficial for both Europe and for China. The EU represents more than 19% of China's external trade. European companies trading in China have brought capital goods, knowledge and technology that have helped China develop its productive capacity. Reciprocally, trade with China helps to promote growth and jobs in Europe through increasing exports, continuing specialization in high-value products and services and strengthening the global competitiveness of EU companies. China is the single most important challenge for EU trade policy. EU-China trade has increased dramatically in the past few years, doubling between 2000 and 2005. Europe is China's largest export market; China is Europe's largest source of imports. Even in 2006 the EU-China bilateral trade has increased more than 60 fold since 1978, reaching approximately € 254 billion. From Pic.2 down below we can get that sicne 2004 to 2014, the imports have tripled in the last ten years, and exports have increased four times. In 2012, China become the European Union's first largest trading partner. According to WTO statistics, the EU continued in its role as China's first trading partner (ahead of both the US and Japan). Chinese imports to the EU totalized approximately $ 5460 billion during that period, representing a year-on-year increase of almost 21%. Likewise, EU exports to China increased by 22.5% to approximately $ 63 billion, accounting for overall bilateral trade of upwards of $ 5460 billion. Whereas 2 Lin, Justin Yifu, (2003), Development Strategy, Viability, and Economic Convergence, Economic Development and Cultural Change 51(2), pp. 278– 308. ~ 99 ~ Souurce: Eurostat Comext C http:///epp.eurostat.ecc.europa.eu/newxtweb/ Figure 2. European Union, Trade witth China (Mio €) urplus with China at thee beginning of the 19800s, trade the EU enjoyedd a trade su w characterizzed by a sizaable and wideening EU defficit with Chiina. This relaations are now represents the EU's E largest bilateral b tradee deficit.3 In 20055, China wass the secondd largest benneficiary of 178 1 countriees of the U's Generalizeed System of Preferences (GSP) scheeme, under which w the EU U grants EU autoonomous trade preferencces to importss from develloping countrries. It has a share of more than 10.3% % of all effecctive preferenntial imports under the GSP. 2.2. Thee challenge of o foreign trrade between n Romania and a China Romaniia is a mem mber of thee European Union sincee January 1st 2007. Adooption and fuull implemen ntation on EU U Trade Policcy. This is reflected on opening thee Romanian market m in ordder to free traade with all the EU mem mber countriies, but also with many other third countries which w are parrtners in thosse 121 Free Trade T Arrangements signned by the EU, E includingg China. Thiis kind of tangible t oug ght to bring lots of oppportunities and a chances for the Rom manian interrnational traade, owing to t the new markets oppened for Roomanian expports. Nowadaays, the bigg gest challennges for Rom manian markket are the Chinese prooducts and thhe Chinese im mports. Becaause of the role r of Chinaa plays on thhe world ecoonomic stagee, the modeern tech, thhe low pricee labor and advanced resource chaannels, Chinaa has becamee an attractive character too the biggestt world multiinational andd transnationaal corporations, includingg the major EU E producerss. 3 P Pastor A., Gossset D., „The EU-CHINA E Rellationship: A Key K to the 21stt Century Order (ARI)”, R Real Instituto Elcano E de Estu udios Internacioonales y Estrattégicos, 2005 ~ 100 ~ The effect onto the EU market is that, most of its main companies off-shoring their products to China. For all the reasons, the main purpose of “Produce in China” phenomena is—Low cost high income. Although they prefer to produce in China, their distribution market remains those of the developed markets like EU, and so that it requirements to export their competitive products to EU. For this reason, they urgently need the EU decision-making authorities and institutions to lower the trade barriers in relationship with China, and to open the gate for Chinese imports.4 The investments in China has already allowed EU firms to remain competitive by receiving gains from lower-cost inputs. There is a significant expression on the value added of products "made in China" will communicate to the European companies. There is also another benefit, it helped European business on these spheres, for example preserve jobs and feasible economic activities in the EU such as research, design, marketing, global management and complex manufacturing. Some investments which carried out in China have permitted EU firms to profit market shares in Chinese market and supported Romania’s exports. The Chinese competitively priced imports have led to lower input prices for EU businesses and lower prices for manufactured products in Europe which has been transformed into lower prices for consumers generally. The total effect on inflation was estimated by the OECD to be -0.2% for the euro zone for the period 2001-2005. This in turn has helped keep low global interest rates. Savings generated as a result of cheaper goods and inputs have been invested in other parts of the European economy5. 2.3. Mutual benefits of foreign trade between Romania and China Today China’s economy is the largest in the world. Since the 5th of October of 1949, China –Romania relations have reached a very high point. Today, two countries opened a new chapter for the partnerships between China and Romania as well as other Central Eastern European countries by signing the Bucharest Outline and the Joint Statement on Deepening Bilateral Cooperation in New Situation between the Government of the People's Republic of China and the Government of Romania on June 6, 2014. The potential of bilateral cooperation in various fields, strengthen cooperation in international and regional affairs, will bring both countries great opportunities. Romania can become a bridge between China and Europe as a whole. Of course, Romania should be able to find a considerable array of opportunities in financing, project risk and quality management, infrastructure. Being a reliable partner and friend of China, Romania has a great chance to play an important role in promoting the development of EU-China relations. 4 5 Shafaeddin, S. M., „The Impact of China's Accession to the WTO on the Exports of Developing Countries”, UNCTAD, Discussion Papers UNCTAT/OSG/DP/160, 2002 Ghizdeanu Ion, (2012), Romanian between sustainable development and real convergence, Annals of Constantin Brâncuşi din Târgu Jiu, Economy series nr 4, vol II, p. 37-42. ~ 101 ~ Since agriculture is an important strategic industry for both China and Romania, agricultural collaboration is an irreplaceable part of bilateral cooperation. Both countries are interested in the development of the "Silk Road Economic Belt», and trade cooperation can become the base of increasing the "One Belt and One Road" program speed development in Europe. The key part of China’s development strategy is the “One Belt, One Road” Initiative –the Silk Road Economic Belt and the 21st Century Maritime Silk Road. The aim of the project is to promote connectivity in infrastructure, resources development, industrial cooperation, nuclear power, thermal power, wind energy development, financial integration and other fields along the Belt and Road countries. One of the biggest geopolitical projects of the 21st century, that will bring together China, Russia, Central Asia and Europe, can create not only well working trade system and increase international level of experience exchange in financial and agriculture aspects, but also comfortable transport infrastructure. Perspective construction projects, that will follow The Silk Road Economic Belt besides creating new workplace, will also increase average life level of people. One of many priorities is port infrastructure construction promoting and co-operation in order to deliver international transport facilitation. International logistics is going to become more comfortable and safe. Romania can become a European pioneer in this project. The 1st step is the most important – and Romania can take this step. During the meeting of the 6th of June in Bucharest, Chinese Minister Han Changfu said put forward a three-point proposal: first, to set up a China-Romania High-level Working Group on Agricultural Cooperation as a regular mechanism to facilitate two-way exchange and cooperation; second, to give a full rein to the ChinaCentral and Eastern European Countries Economic and Trade Forum and other platforms, to promote trade cooperation and encourage enterprises in both countries to carry out investment and cooperation; and third, to expand exchange and cooperation in animal and plant disease prevention and control, farm-produce safety, and so forth. China experience in agricultural sector, wind energy and thermal power fields can be priceless to Romania. The signing of the civil nuclear cooperation agreement in 2013 and investment cooperation between Romanian state-owned nuclear company Nuclearelectrica and Chinese CGN only proves the seriousness of China’s intentions and long-term potential of China-Romania cooperation. Efforts will be made to solve investment and trade facilitation problems. The expanding and developing of modern service trade and e-commerce, the promoting of trade through investment, strengthen co-operation with Romania in industrial chains and encouraging of Chinese enterprises to participate in infrastructure construction and creating industrial investments in Romania. ~ 102 ~ Undoubtedly, both countries will make efforts to strength educational and cultural co-operation, including cross-nation student and education exchanges. Also, one of the most important aims is to develop co-operation in tourism and to increase mutual tourist exchange. Romania can use Chinese FDI to encourage competitive industries to go global. China is the 3rd biggest oversea investor in the world, and geographical position of Romania makes it attractive for foreign investments. According to the Department of Outward Investment and Economic Cooperation of the Ministry of Commerce, there are 35 co-operation zones in Kazakhstan, Kyrgyzstan, Uzbekistan, Russia, Belarus, Hungary, Romania and Serbia established by China. The Belt and Road project can create more development opportunities, including industrial parks constructing, investment initiatives facilitating and international trade level increasing. Also, besides the increasing of the trade value level, China’s experience in transportation infrastructure development, undoubtedly will be useful not only for Romania, but for all European countries, especially Central Eastern Europe. Chinese Premier Li Keqiang said, that China is ready to share its investments and technologies for the construction of the high-speed railway between Romania and Moldova. The cooperation between countries will provide Romania with new development opportunities in the fields of nuclear power, thermal power, wind energy, transportation infrastructure and agriculture. China will get access to the new market for its goods and technologies. Such cooperation will positively influence the development of China-EU relations, as well as ensure the stability, unity and prosperity in Europe. Conclusions The open market of Romania brought a large contribution to Chinese economic growth, and also benefited from the booming of Chinese market: the competitiveness from Chinese low-priced products have helped keep inflation and interest rates in Europe lower. Romania companies also gained from the investments in China. But the competition are still there, the competition from China has raised serious challenges for Romania in some important manufacturing sectors. However, the "One Belt and One Road" program opens great opportunities for both countries. Transportation infrastructure, investment and business activity, nuclear power, thermal power, wind energy, agriculture and trade co-operation development will upgrade Romania – China relationships to the next level. The strengthening of cultural, political and social partnership will not only keep the trade volume of countries on the present level, but will boost it and create a strong platform for the further development. Friendship and mutual support will increase the influence of Romania and China in Europe. ~ 103 ~ References 1. 2. 3. 4. 5. 6. 7. 8. Babucea Ana-Gabriela, Paliu-Popa Lucia (2011), The International Trade in Goods of the European Union Member States After Two Years of Crisis, Annals of Constantin Brâncuşi din Târgu Jiu, Economy series, Nr. 4/2011, pag. 9-15. Lin, Justin Yifu, (2003), Development Strategy, Viability, and Economic Convergence, Economic Development and Cultural Change 51(2), pp. 278– 308. Pastor A., Gosset D., The EU-CHINA Relationship: A Key to the 21st Century Order (ARI)”, Real Instituto Elcano de Estudios Internacionales y Estratégicos, 2005 Shafaeddin, S. M., The Impact of China's Accession to the WTO on the Exports of Developing Countries”, UNCTAD, Discussion Papers UNCTAT/OSG/DP/160, 2002 Ghizdeanu Ion, (2012), Romanian between sustainable development and real convergence, Annals of Constantin Brâncuşi din Târgu Jiu, Economy series nr 4, vol II, p. 37-42. One Belt, One Road, http://economists-pick-research.hktdc.com/ The tendency of the international trade of Romania and China, European Scientific Journal, http://eujournal.org/index.php/esj/article/view/3379 Minister Han Changfu meets Romanian Prime Minister, Ministry of Agriculture of the People’s Republic of China, http://english.agri.gov.cn/news/dqnf/201406/t20140610_22747. htm. ~ 104 ~ Popa Bianca Alexandra Bucharest Academy of Economic Studies Master program “Business Communication” e-mail: biancalexpopa@yahoo.com Bichiş Andrada Bucharest Academy of Economic Studies Master program “Business Communication” e-mail: andrada.bichis@yahoo.ro Voicu Raluca Oana Bucharest Academy of Economic Studies Master program “Business Communication” e-mail: ralucaoanavoicu@yahoo.com AN ESSAY ON CULTURAL AND NATURAL ROMANIAN TREASURES LISTED IN THE UNESCO HERITAGE AS PART OF THE NATIONAL IDENTITY OF THE COUNTRY JEL: I13, Q56, Q57 Abstract: The article contains a short description of the Romanian cultural and natural treasures listed in the UNESCO Heritage as part of the national identity of the country. Romanian society may find them confused regarding the national identity before and after the '89 Revolution, noticing the fact that the nineties find the Romanian people isolated both from the Occident and from their own past. Romanians do not know their own authentic culture, even though the communist ideology failed so now we are confronted with a crisis of the values in lines of the elder population. A smaller part of the population conjures up Romania between the wars looking up for a realm of normality, the cultural level after 1989 being raised up to another level and recognized worldwide. The national specificity remains one of the themes that can reorder the intellectual history and thinking in terms of the cultural and natural values of sites already listed and the ones unlisted that this country has to offer. The matrix of identity as a nation is in fact the culture and the individuality that this beautiful country contains regarding the history as a nation with an outstanding past. Key words: national heritage, culture, natural resources, national treasure ~ 105 ~ Introduction The values of the Romanian population number a series of factors as: the territory, the language, the cultural life and education, the national proud, the legality, the feeling of affiliation, Romanian treasure, archaeological treasure, the Dacia legacy. Each place in Romania’s Heritage has it’s own stories and legends to tell from the dawn of the first millennium to the medieval times with churches, with villages where people work and live traditionally till nowadays, with hand paintings, with history in every place nearby. As a short description Romania sums the last vestiges of European medieval planning and culture with a vast cultural landscape that contains an exhibiting equilibrium between villages, fields, meadows, forests and mountains. Romania’s legacy includes tangible culture such as buildings, monuments, landscapes, books, works of art, and artefacts; intangible culture such as folklore, traditions, language, and knowledge, and natural heritage including culturally significant landscapes, and biodiversity. Next will be listing some examples of superstitions and beliefs from Romanian tradition such as a black cat crossing in front of a pedestrian would bring bad luck; an owl seen on the roof of a house, in a courtyard, or in a tree was a sign of forthcoming bad luck, including death in the family or before serving wine, drops were poured on the floor to honour the souls of the dead. Cultural heritage is the legacy of physical artefacts and intangible attributes of a group or society that are inherited from past generations, maintained in the present and bestowed for the benefit of future generations. Keeping cultural heritage from the present for the future is known as preservation. For Romania the deliberate act of preservation is crucial because of the heaviness of the history, of the ancestors, of the work and time spent to build every citadel, castle, village and for the luckiness of having such a beautiful natural frame. The term ‘cultural heritage’ has changed content considerably in recent decades, partially because of the instruments developed by UNESCO. Cultural heritage does not find it’s ending at monuments and collections of objects, it includes traditions or living expressions inherited from our ancestors such as: oral traditions, performing arts, social practices, rituals, festive events, knowledge and practices concerning nature and traditional crafts of working the lands. Cultural heritage is a resource that belongs to the humankind. Its value transcends money and the economic universe. Meaning that inspires and fulfils human beings therefore the investments in the preservation and valorisation of cultural heritage are extremely important. Cultural heritage generates a series of economic effects assessing this effects of investing in cultural heritage is complex because of the difficulty to quantify them. The divisions between cultures can be very fine in some parts of the world, especially in rapidly changing cities where the population is ethnically diverse and ~ 106 ~ social unity is based primarily on location contiguity. 'Where are you from?' if you find yourself in a foreign country this will most likely be one of the first questions people ask you. Finding out about your cultural background and your cultural identity seems to give people a general framework. Cultural identity is often defined as the identity of a group, culture or an individual, influenced by one’s belonging to a group or culture. Defined by the identity or feeling of belonging to, as part of the self-conception and self-perception to nationality, ethnicity, religion, social class, generation, locality and any kind of social group that have its own distinct culture, in this way that cultural identity is both characteristic of the but individual also to the culturally identical group. The United Nations Educational, Scientific and Cultural Organization abbreviated UNESCO is a specialized agency of the United Nations. UNESCO was founded on 16 November 1945. The organization seeks to encourage the identification, protection and preservation of cultural and natural heritage around the world. By the means of an international treaty called the Convention concerning the Protection of the World Cultural and Natural Heritage, adopted in 1972. Its purpose is to contribute to peace and security by promoting international collaboration through education, science, and culture in order to further universal respect for justice, the rule of law, and human rights. UNESCO's aim is to contribute to the building of peace, the eradication of poverty, sustainable development and intercultural dialogue. UNESCO implements it`s activities through the five programme areas of: Education, Natural Sciences, Social and Human Sciences, Culture, and Communication and Information. One major aim is to identify and protect cultural and natural sites that deserve to be included in the common heritage of the world having an outstanding value for humanity. By the present time 850 sites all over the world were subscribed in the world heritage. Until the end of 2004, World Heritage sites were selected on the basis of six cultural and four natural criteria but nowadays to be included on the World Heritage List, sites must be of outstanding universal value and meet at least one out of ten selection criteria. . The selection criteria for a site to be included have the next attributes: to represent a masterpiece of human creative genius; to exhibit an important interchange of human values within a cultural area of the world, on developments in architecture or technology, monumental arts, town-planning or landscape design; to bear a unique or at least exceptional testimony to a cultural tradition or to a civilization which is living or which has disappeared or is no longer used; to be an example of a type of building, architectural or technological ensemble or landscape which illustrates significant stages in history; to be an outstanding example of a traditional human settlement, land-use, or sea-use which is representative of a culture especially when it has become vulnerable under the impact of irreversible change; to be directly or tangibly associated with events or living traditions, with ideas, or with beliefs, with ~ 107 ~ artistic and literary works of outstanding universal significance; to contain superlative natural phenomena or areas of exceptional natural beauty; to be outstanding examples representing major stages of earth's history, including the record of life, significant on-going geological processes in the development of landforms; to be outstanding examples representing significant on-going ecological and biological processes in the evolution; to contain the most important and significant natural habitats for in-situ conservation of biological diversity, including those containing threatened species. UNESCO has 195 member states including Romania and Russia and nine associate members. Romania adopted the convention in 1990 and along the years sums seven sites world wide, six of them being cultural sites and one of them being a natural one. Listed as cultural sites are: The Churches of Moldavia (1993), Dacian Fortresses of the Orastie Mountains (1999), Historic Centre of Sighişoara (1999) – The Medieval Citadel, Monastery of Horezu (1993), Villages with Fortified Churches in Transylvania (1993), Wooden Churches of Maramureş (1999); and the natural site The Danube Delta (1991). Churches of Moldavia Date of inscription: 1993 There are eight important churches in Moldavia, that have external walls covered in authentic and particularly well preserved fresco paintings represent complete cycles of religious themes. They are considered masterpieces inspired by Byzantine art, listed as: Beheading of Saint John the Baptist Church of Arbore village, The Assumption of the Virgin and of Saint George's Church of the old Humor Monastery, The Church of the Annunciation of Moldoviţa Monastery, Sacred Cross Church of Pătrăuţi, Saint Nicolas' Church of Probota Monastery, Saint John the New Monastery of Suceava (1993), Saint George's Church of the former Voroneţ Monastery and Church of the Resurrection of Suceviţa Monastery. The Church of the Holy is located in Patrauti Commune,Suceava. This church is an orthodox one, built in 1487 by the ktitor Stephen the Great. In 1993, UNESCO included The Church of the Holy on the World Heritage list, the group Churches of Moldavia. This church is the oldest monument of Romania UNESCO. The Church of St. George of the former Voronet Monastery was bulit in 1488 and is also founded by Stephen the Great. This church is probably the most famous church in Romania both for its exterior frescoes, with a very intense light and colour and preserved for hundreds of figures on the blue paint. The walls and the vault of the exonarthex are covered by the 365 scenes of the Calendar of Saints. The Church of the Beheading of St. John the Baptist was built as the residence of the Governor of Suceava, Luca Arbore. In 1541, his granddaughter ordered to decorate the church and then, it became the village church when the family died out. ~ 108 ~ Until the late 17th century, The three-apsed Church of St George, represented the Metropolitan Church of Moldavia, but now it is the catholicon of the Monastery of St John of Suceava. The interior paintings, although somewhat darkened, have exceptional plastic qualities. The Church of St Nicholas and the Catholicon of the Monastery of Probota was built by Prince Peter Rares, in the village of Probota, in 1530 as a family mausoleum. Probota Monastery functioned as a royal necropolis of Moldova(15221677). There are the tombs of Petru Rares, Stephen Rares, the Lady Elena Rares and other members Moldova's ruling family. All the paintings are contemporary with the church with the exception of those in the sanctuary, repainted in the 19th century. About the Church of the Assumption of the Virgin of the former Monastery of Humor we can say that it dates back to before 1415, but the present structure was built in 1530 by the great Logothete Theodore Bulberg and Peter Rares wife, Anastasia. Finally we have the Church of the Annunciation of the Monastery of Moldovita, that was rebuilt by Alexander the Good, but the present structure is earlier. Dacian fortresses of the Oraştie mountains Date of inscription:1999 Dacian Fortresses of the Oraştie Mountains describes an unusual fusion of military and religious architectural techniques and concepts, including: Sarmizegetusa Regia, the capital of Dacia, Costeşti-Cetăţuie Dacian fortress, Costeşti-Blidaru Dacian fortress, the strongest of the Dacian Fortresses, Piatra Roşie Dacian fortress, Dacian fortress of Băniţa, Dacian fortress of Căpâlna. Dacian Fortresses of the Oraştie Mountains are located in Alba, Hunedoara and Region of Transylvania. There are three components of Sarmizegetusa, the capital of Dacia: the fortress, the sacred area, and the civilian quarter. The Grădiştea plateau is dominated by the fortress, which was the centre of secular and spiritual government. The sacred area is situated to the east of the fortress. Costeşti-Cetăţuie is one of the six Dacian Fortresses of the Orăştie Mountains. The fortress was built in the first century BC with the purpose of protection against Roman conquest. It is located near the village Costeşti, commune Orăştioara, in Hunedoara. Costeşti-Blidaru is the strongest and most spectacular of the fortresses constructed to defend Sarmizegetusa, being stretched on a plateau almost 6000 sqm. Grădiştei water guarding the left bank, as well as the city Costeşti fortress of Blidaru actually comprises two chambers, united, together with six strong towers. The Luncani Piatra Roşie is located at 832 meters, in the commune Boşorod, in Orăştiei Mountains and was built and functioned between the first century BC and first century AD. The plateau is located on top of a hill, surrounded on almost all sides by precipices. The only access is from the eastern direction. ~ 109 ~ The Băniţa fortress was constructed on a steep conical hill in the Jiu valley. The only side on which the summit was accessible was on the north, and this was defended by a strong stone wall in murusdacicus style. And the Căpâlna fortress which was designed as a complex military construction, partly defended by thick walls of hewn stone. The ample fortification, today ruined, lay on the terraces, surrounded by ditches. At the end of the precinct wall was erected a tower-dwelling square in section, with sides of 9.5m. It is believed that the chapel Dacian Fortress was built by Burebista BC. Historic Centre of Sighişoara Date of inscription:1999 Sighişoara – The Medieval Citadel was founded by Transylvanian Saxons during the 12th century, Sighişoara (Schassburg in German) still stands as one of the most beautiful and best-preserved medieval towns in Europe. Sighişoara is a city located inthe county of Mureş, Transylvania. Designated as a World Heritage Site by UNESCO, this perfectly intact 16th century gem with nine towers, cobbled streets, burgher houses and ornate churches rivals the historic streets of Old Prague or Vienna for atmospheric magic. It is also the birthplace of Vlad Dracula, also known as Vlad Ţepes (Vlad the Impaler), ruler of the province of Walachia from 1456 to 1462. It was he who inspired Bram Stoker's fictional creation, Count Dracula. His house is just one of the many attractions here. Others include the Church on the Hill with its 500-year-old frescoes, the 13th century Venetian House and the Church of the Dominican Monastery, known for its Transylvanian renaissance carved altarpiece, baroque pulpit, Oriental carpets and 17th century organ. The strong defence system provided with 14 towers and several bastions provided with gunnery directed to all four cardinal points. Each tower was built, maintained and defended by a craft guild. Among the most striking is the 14th century Clock Tower. This tower controlled the main gate of the half-mile-long defensive wall and stored the city's treasures. Sighişoara was not the biggest or richest of the seven Saxon walled citadels in Transylvania, but it has become one of the most popular. A walk through the town's hilly streets with their original medieval architecture, magical mix of winding cobbled alleys, steep stairways, secluded squares, towers, turrets and enchantingly preserved citadel, is like stepping back in time. Sighişoara's Citadelisthe historic old city of Sighişoara, which is located on the southern shore of the river Târnava Mare, on a hillside 850 m long on two terraces: the lower terrace, Castle Hill, is located at an altitude of 350 m and the upper terrace, School Hill, at an altitude of 429 m. The fortress is surrounded by a wall of 930 m. whose initial height was about 4 m. The Citadel Square is a small square, bordered by houses of the 18th century, where noble families lived. The Citadel Square lies at the heart of the citadel. In the past, craft fairs, street markets and public executions were held here. ~ 110 ~ The Clock Tower is another main point of attraction in Sighisoara, also known as the Council Tower, built in the second half of the 14th century and expanded in the 16th century. Overtime, it was used for council meetings and archive storage and treasure Sighisoara. The two cadrene, diameter of 2.4 m, are pointing at Lower Town and the other, to the Citadel. The Church on the Hill is the only evangelical church with old crypt, from Transylvania, where, in the walls, are 60 graves. Also, on the walls of the church is a fresco from 1380, which depicts the Holy Trinity as a person with three faces. Vlad Dracul's House is one of the oldest buildings and it is located in the Citadel Square, close to the Clock Tower. The building was the official residence, belonging to the royal mayor. Between the years 1431-1435, lived Vlad Dracul the son of Mircea The Old. Currently, here it is a restaurant. The Venetian House dates from the 16th century and is represented by a simple structure, on two floors. Its name is due to the duble windows whose frames imitating Venetian gothic Triconch. Monastery of Horezu Date of inscription:1993 Horezu Monasteryis dedicated to Saints Constantine and Helen, is located in Horezu, Valcea County. It is the most important foundation of Prince Constantin Brancoveanu martyr. Summary of the Romanian art of that time, was built between 1690-1693. The Monastery is known for its architectural purity and balance, the richness of its sculptural detail, and its painted decorative works. In 1993, Monastery of Horezuwas included on UNESCO World Heritage list. Villages with fortified churches in Transylvania Date of inscription:1993 Villages with Fortified Churches in Transylvania show the wold a picture of the cultural landscape of southern Transylvania, listing: The site of Biertan with the fortified church and a part of the town. Village of Câlnic, Village of Dârjiu, Village of Prejmer, Village of Saschiz, Village of ValeaViilor, Village of Viscri. These Transylvanian villages with their fortified churches provide a vivid picture of the cultural landscape of southern Transylvania. The seven villages inscribed, founded by the Transylvanian Saxons, are characterized by a specific landuse system, settlement pattern and organization of the family farmstead that have been preserved since the late Middle Ages. They are dominated by their fortified churches, which illustrate building styles from the 13th to the 16th century. These seven villages are located in counties of Alba, Brasov, Harghita, Mureş, Sibiu and region of Transylvania. ~ 111 ~ Wooden Churches of Maramureş Date of inscription: 1999 True architectural monuments, wooden churches are the best example of wood working craftsmanship and artistic sense of Maramures. They reflectthe important role that religion played in the life of the locals is proof of customs and traditions hundreds of years ago and which still exist today. In recognition of the uniqueness and value creations craftsmen from Maramures, eight of the approximately 100 ancient churches in Maramures have been included in UNESCO World Heritage.They are: The Church of the Presentation of the Virgin in the Temple in Bârsana, The Church of Saint Nicholas in Budeşti, The Saint Parascheva Church in Deseşti, The Church of the Nativity of the Virgin in Ieud Deal, The Church of the Holy Archangels in Plopiş, The Saint Parascheva Church in Poienile Izei, The Church of the Holy Archangels in Rogoz, The Church of the Holy Archangels in Şurdeşti. In addition to sites inscribed on the World Heritage list, member states can maintain a list of tentative sites that they may consider for nomination. Nominations for the World Heritage list are only accepted if the site was previously listed on the tentative list., Romania recorded 13 sites on its tentative list: Slătioara Secular Forest (1991), Byzantine Monumental Ensamble of Târgu-Jiu (1991), Rupestral Ensamble at Basarabi (1991), Neamţ Monastery (1991), Historic Town of Alba Iulia (1991), Cule from Oltenia (1991), Retezat Massif (1991), Pietrosul Rodnei Massif (1991), Sânpetru Formation (1991), The Historic Centre of Sibiu and its Ensemble of Squares (2004). and post-Byzantine churches of Curtea de Argeş (1991), Densuş Church (1991), TreiIerarhi Monastery of Iaşi (1991). The Church of the Presentation of the Virgin at the Temple (Bârsana) was built in 1720 on the place of old was burned by the Tartars. Initially, the church belonged to a monastery and only in 1806 was moved to the current site. The church is built of oak, it has a double roof, tower open patio and a conical helmet. The Church of Saint Nicholas (Budeşti) built in 1643, was never modified or extended and is an example of the typical architecture of the historic Maramures.With a height of 38 m, the church has roof in two stages all over it and impresses with fourteen poles to support the roof. The Church of the Holy was built in 1770 on the place of an old church. The roof has two steps on the entire length of the building except the Altar. The painting, made by Radu Munteanu in 1780 by post-Byzantine influences, is very well preserved and depict scenes from the Bible. The Church of the Nativity of the Virgin was built in the 17th century, around 1620. Some historians and ethnographers say the church dates from 1364 but the elements and architectural style and building size or time of interior painting (1782) shows the construction of the building at a more recent date. ~ 112 ~ We also have the Church of the Holy Archangels (Plopiş), which was built between1798-1805 and was consecrated in 1811. At the time of its construction, 49 families lived in the village and the cost of the construction was 49 ducats, one for each family in the village. The Church of the Holy Parasceve (Poienile Izei) was built in 1604 and it is one of the oldest wooden churches of Maramureş. It is a small church with a roof in two stages over the entire building. In the church there is no electricity and candles can not be used for viewing the paintings, so that, the light is very weak. The Church of the Holy Archangels (Rogoz) was built in 1663 on the site of an old one burned by the Tartars in 1661. Built from elm wood, the church is distinguished by the abundance of ornaments, but through the entrance on the southern side and the roof of the unit, very broad and asymmetric. Finally, the Church of the Holy Archangels (Şurdeşti), was built in 1766, by master Ion Macarius and is considered the tallest wooden church in Romania - 54m. Danube Delta Date of inscription: 1991 The largest and best preserved of Europe's deltas, Danube Delta flow into the Black Sea, hosts over 300 species of birds as well as 45 freshwater fish species in its numerous lakes and marshes. The greater part of the Danube Delta lies in Romania, while its northern part, on the left bank of the Chilia arm, is situated in Ukraine. The approximate surface area is 4,152 km2 and of that, 3,446 km2 are in Romania. It includes the lagoons of Razim – Sinoe located south of the main delta, the lagoon’s complex is geologically and ecologically related to the delta proper and their combined territory is part of the Wold Heritage Sites. The Danube Delta Biosphere Reserve has the third largest biodiversity in the world listing over 5,500 flora and fauna species. Is the most international river on the planet; 3,450 animal species can be seen here, as well as 1,700 plant species. After this brief overview of Romanian UNESCO sites we can conclude that the value of both historical, cultural and natural sites is excellent to be measured. The disordered and tangled past of the country left place for the preservation of the sites making history each on its own. From the Danube Delta with disappeared species to the fortified citadels and villages the landscape is outstanding including both economical, intellectual, educational value. All sums up to be one important part of the national identity that defines every Romanian aware of the proud to be a part of this beautiful place. ~ 113 ~ Stan Raluca Elena Bucharest Academy of Economic Studies Master program “Business Communication” e-mail: ralu_seby@yahoo.com Şerban Alexandru-Cristian Bucharest Academy of Economic Studies Master program “Business Communication” e-mail: alexserban89@gmail.com FIGHTING BACK ECONOMIC CRISIS. THE CASE OF ROMANIAN ECONOMIC POLICIES IN 2000s JEL: H30, E62, E64, E66 Abstract: The global financial and economic crisis was the factor that triggered the adjustment of macroeconomic imbalances accumulated in Romania until the end of 2008. This paper is structured with an eye toward its economic policy potential. The paper calls attention on highlighting the weaknesses of the Romanian economy, the vulnerability of the economic system in front of the events occurred abroad conventional borders. In order to restore the sustainability of the public finances, it is required a considerable/sustained effort of fiscal consolidation, doubled by deep structural reforms in order to create favourable conditions for sustainable economic growth. Through this paperwork we are trying to bring to the fore pre and post crisis chronology of events, as well as the economic and fiscal measures undertaken during this hard/challenging period. Key words: anti-crisis measures, fiscal policy, sustainability, account deficit. Introduction A coherent and compelling view of evolution of the Romanian economy in the last ten years headlights an emerging economy that passed through an overheating phase and that nowadays is recovering, registering a service sector still below the EU average, but also a shift in the economic structure, from industries with low added value as agriculture to industries with high added value, which is benefic and contributes to achieving real convergence criteria to the EURO zone, as appreciated by the analysts. Before the crisis, Romania recorded high rates of Gross Domestic Product (GDP) growth, which proved to be unsustainable given the imbalances occurred on a later date. The annual growth rate of the real GDP was on average 6.5% during 20012008, mainly due to the strong internal demand. Both consumption and private ~ 114 ~ invvestment grew w, highly sustained by financial development d and bankinng credit booom. In additioon, a pro-cycclical expansiionary fiscal policy suppoorted the growth. The crissis had a sig gnificant andd lasting imppact on the Romanian R ecconomy. Mooreover, estim mates show that t is unlikeely to achievee the potentiial growth raates from the pre-crisis peeriod. Hencefoorth, beginniing from 2009, the goveernment meaasures had the t main effeect of reducinng the negatiive effects off the econom mic contractioon on populaation and bussinesses – as the reduced d fiscal spacee permitted, especially thhrough the efforts e of reloocating expeenses of state institutioons which do not jusstify their existence e (goovernmental agencies a resttructure) or efficiency e to meet the gooals in relatioon to the hireed staff – given that no new major taxes t were im mplemented (as did som me of the surrrounding couuntries). Indeeed, towardss the end of 2009 2 and in 2010, the foocus was on measures in order to stab bilize the ecoonomy and too re-launch the t economicc growth ments. In this respect, the largest publiic expense inn the post-com mmunist throough investm histtory of the country was allocated a for investmentss: 6.4% of the GDP in 20010 (LEI 34,2 billion - four f times more m than in 1999), 6.3% % of the GDP P in 2009 (L LEI 31,6 1 billlion), 5.6% of o the GDP in n 2008 (LEI 28,45 2 billion)) : Investm ments budgeet out of GD DP evolution 1 The Romaniann National Instiitute of Statistics – www.inssse.ro ~ 115 ~ Literature review In the summer of 2007 the real estate bubble which had begun in the early 2000s, came to an end all over the world, once two hedge funds of Bear Sterns, one of the most important five investment bank from the Wall Street have run into bankruptcy. It was the beginning of last money rush from the 2000s, one about white collars thought that will last forever. Markets ran out of money in a glimpse of an eye, and the further lack of money made things to go out from their natural stream. However, in Europe the tidal wave hit a little late, especially in the Eastern European economies, poorer interrelated with international financial markets. The real collapse of financial mechanisms came with the collapse of Lehman Brothers and the forced rescues of AIG and German Hypo Real Estate in September 2008, which effectively jeopardized the mutual trust of financial markets. Therefore, central banks throughout the world got steam in a counter back along with government guarantees. Nevertheless, even this action prevented the liquidity-based collapse of banks, and their economies, the mutual trust was lost for a long period of time2. Loses from US subprime market were accepted to be permanent, but at issue were not only market prices, suitable for recovery in time, but non-recoverable loses as well. Thus, OECD estimated that European banking sector loses rise to 400 billion euro. However, the crisis marked differences between the euro-area countries. Within the large euro states, as expected, Germany response was efficient and therefore it recovered quickly, whereas Italy and particularly Spain have not been able to match the crisis and lost their former growth. Of the smaller countries, Portugal, Ireland and Greece were hit hardest. Particularly for the latest, the financial crisis emerged into a fiscal crisis; therefore the crisis in euro-area became a fiscal crisis as well, requiring fiscal crisis policies. Central banks from European Union mobilized in a unprecedented coalition. A central bank has a specific vital role in the economic mechanism. It sets the framework regarding money supply, interest rate and inflation control. If necessary, when menace of inflation comes, the central bank will act for controlling the amount of cash, simply offering some millions in short-term government debt, in order to restrain the amount of money from the market. If additional supply of money is required on the market, central banks can do the opposite thing by offering more money into the flow. Commercial banks will not need additional money anymore; therefore the fund rate between them will be lower3. Central banks do not lend money to commercial banks, but to sellers of government debt, in order to lend the money forward to the banks. But if the interest rate is zero, it might be said that little incentive will be found in order to have deposits to the commercial banks4. 2 3 4 (Tuori and Tuori, 2014: pp. 71-72). (Krugman, 2009: pp. 101-209). (Read, 2009: pp. 29-59). ~ 116 ~ Between August 2007 when Bear Sterns appeared to be in trouble, and the collapse of Lehman Brothers on 15 October 2008, there were still hope that financial markets will somehow get their steam back. But after Lehman Brothers fall, the financial crisis took a definitive turn for the worse. At European level, European Central Bank reacted quckly in order to prevent the liquidity crisis to emerge into a solvency crisis5. On 7 October 2008, the Ecofin Council agreed on common policies to counter the crisis. A concerted action plan was set on 12 October, whose main goal was to maintain on track national banking sectors. Complementing the European Central Bank measures, Eu institutions aimed financial stability and restoration of mutual trust through the banking sector, with new regulation framework and enhanced supervised attitude6. The viewpoint of Maastricht constitution eventually make euro-area to avoid the non bailout clause, according to whom Greece and the other European countries hit hardest by crisis should be let alone to manage their problems. This would have surely led to an unfortunately exit of Greece from the monetary union, and perhaps from the European Union as well. The economic calculus showed a far bigger disaster, therefore the European Central Bank, let alone the angry of German citizens, decided to pay the Greece’s bills. The official explanation was that the menace of contagion after the fall of Greece would have harmed the very structure of European Union as a whole. However, the bailout of specific states was never discussed in the early 2008, when no one really knew where the crisis will hit harder. Henceforth, the aggravation of the Greek debt crisis in early 2010 caught the European central Bank unprepared. Several rescue packages were approved for Greece, but this financial rescue mission was not support by a fiscal policy shift. Thus, brinkmanship of European Union based on unique currency is a current problem with no reliable solution on the short and medium run. Rescue packages and stability mechanism came into the light, but some little member of the European Union, like Romania, did not need rescue packages, due to moderate exposure of junk compartments of financial market and equilibrium via austerity and fiscal policy. Data A straightforward set of policy implications is presented as follows. A particular note is for Romania and, in comparison, for other European countries under the menace of brinkmanship. A summary, a list of interventionist government measures adopted during 2009-2010 could be detailed as follows7: 5 (Roubini and Mihm, 2010) (Tuori and Tuori, 2014: pp. 86-89) 7 (Tuori and Tuori, 2014: pp. 86-89), National Bank of Romania 6 ~ 117 ~ Romania Cutting 25% of the public sector wages, including bonuses, allowances and other remuneration. Cutting 25% of the salaries and labour rights of staff within the National Bank of Romania, the National Securities Commission of the Private Pension System Supervision and the Insurance Supervisory Commission. By 25% are diminished both clergy and non-clergy salary rights. Reducing by 15% the unemployment benefit and child allowance. Freezing the pension point in 2010 and 2011. Increasing the VAT percent from 19% to 24%, after the Constitutional Court’s decision that the measure of reducing the value of the pensions by 15% was ruled unconstitutional. Expanding the scope of the health insurance contribution of 5.5% for pensions exceeding LEI 740 / month. Interventionist measures were also been adopted by countries strongly affected by the crisis, such as Greece and Italy, but also by countries with strong and stable economies like Germany, as detailed below: Greece Freezing and cutting salaries: The Public sector salaries were frozen starting with 1st of July 2011 until the introduction of the unitary pay law in the public sector. The bonuses of civil servants, including in this category the employees of the state companies were reduced in several stages, by 12% and 8%,. Various bonuses were decreased by 50%, it were also registered a reduction of remuneration for participation in the committees and the introduction of the single salary scale in the public system. Reducing the number of employees in the public sector: The public sector staff was decreased by 25% (150,000 clerks). The number of employees on labour contract was reduced by 50% in 2011 and by 10% in each subsequent year. Freezing and cutting pensions: Starting with 2011 the pensions were frozen and limited to a value of maximum EUR 2,523 (compared to EUR 2,773). The 13th and 14th pensions were replaced with Easter and vacation bonuses in amount of EUR 200, respectively Christmas bonuses in amount of EUR 400. These ~ 118 ~ bonuses were granted only to pensioners with revenues below EUR 2,500 / month in 2010. Increasing the retirement age limit: Starting with 2011, the retirement age limit was increased to 65 years, requiring 40 years in work to receive full pension, and is calculated based on lifetime contributions. Cutting other public spending in 2011: The healthcare costs were reduced by EUR 310 mil. through rationalization of prescriptions and the use of cheaper drugs. Mergers took place in hospitals: 10 of 133 hospitals merged. The spending on education was reduced by the closure or merger of 1,976 schools. The costs of social assistance were reduced by EUR 1.09 bln.. The investments were reduced by EUR 850 mio. and grants by EUR 500 mio.. The spending in all state institutions was decreased by 7% and implement of electronic procurement system. 40 small government agencies were closed, other 25 agencies in the same category merged and 11 large agencies merged or were restructured. The disability categories were revised and how the disability pensions are granted. Income taxes: The personal income taxes for individuals increased: 45% for incomes over EUR 100,000 (in 2011). A "solidarity tax" was adopted: between 1% and 4% of high levels revenues (salaries) starting with 2011. The fee is of 5% for ministers, lawmakers and other categories of civil servants with significant revenues. Pension taxes: A solidarity tax on all pensions over EUR 1,400 was approved, starting with 2010. VAT increase: In 2010, the standard VAT rate was increased from 19% to 23% and the reduced VAT rates were increased to 5.5% and 11%. Since 1 January 2011 the reduced VAT rates increased from 5.5% to 6.5% and from 11% to 13%. Starting with 1 September 2011, the VAT rate in the food sector increased from 13% to 23%. Excise The excise taxes on electricity were increased, except for renewable energy products. ~ 119 ~ The excise taxes on fuel, tobacco and alcohol increased in two stages, with 20% and then 10%. Italy Freezing and cutting salaries and pensions: Salaries were frozen during the period of 2011-2013. Pensions greater than three times the minimum pension (approx. EUR 1,402) were frozen in 2012 and 2013. Increasing the retirement age: The gradual increase in the retirement age and equalizing the retirement conditions for all workers, both women and men, since 2012. It is estimated that in 2018 the retirement age will be 66 years and 7 months. Reducing the number of employees in the public sector: The public entities with an organization comprising less than 70 employees (excluding port authorities, professional associations, sports federations, management structures parks and natural reserves) were shut down/closed. The public sector employment was limited. Public institutions were closed / reorganized. Reducing other public spending: Operating costs were decreased. Local authorities costs were reduced. The Provinces as local public entities were shut down. A mechanism of "spending review" was adopted in ministries to define the standard cost of central administration institutions. Income taxes: The revenue share of the public sector employees exceeding EUR 90,000 / year was taxed with 5% and with 10% the revenue share of income that exceeded EUR 150,000 / year. The measure applied from 1st of January 2011 – 31st of December 2013. The Parliament approved the measure of a solidarity contribution of 3% on the share of income that exceeded the limit of EUR 300,000 / year. Pension taxes: Since 2011 the share of pension exceeding EUR 90,000 / year was taxed with 5%, 10% for the share exceeding EUR 150,000 / year and 15% for the share of pension exceeding EUR 200,000 /year. ~ 120 ~ VAT increase: The VAT was increased in 2011 from 20% to 21%. Excise increase, 2012: Excise taxes were increased on fuels: petrol (EUR 704.20 per 1,000 liters), diesel (EUR 593.20 per 1,000 litters), liquefied petroleum gas (EUR 267.77 per 1,000 litters). Conversely, the crisis inventory policies for the head of European Union was resolute in the same trend, even the economic status has been far healthier than the ones of PIIGS (Portugal, Italy, Ireland, Spain, Greece). Germany Increasing the retirement age: The retirement age increased from 65 to 67 years since 1 January 2012. Reducing other public spending: The government spending was reduced. The grants/subsidies were decreased. The parental allowance was diminished. Social benefits were reduced for long-term unemployed individuals. The defence budget was reduced by EUR 8.3 bln. until the end of 2014 and the German armed forces were restructured.8 In order to stimulate the economy growth a series of measures have been adopted by the Romanian Government, meant to revive the consumption, namely: Measures to stimulate the demand by increasing: the purchasing power of houses (I and II First House Programme; in this respect the VAT was decreased to 5%), vehicles (“Rabla” program), supporting exports (the capitalization of Eximbank), overall consumption by eliminating, reducing and merging more than 100 non-fiscal taxes; The First House Program concept tries to sustain the construction sector, hardly affected by the economic crisis. Government estimates indicate that, from the beginning of the program more than 9,000 jobs have been saved. But the overall cost of these measures must be evaluated in terms of future potential costs versus benefits. In February 2010 the government adopted an Emergency Ordinance (GEO 13/2010) by which companies that hired unemployed individuals will be exempt for payment of social contributions up to six months. Between 2006 and 2008, the share of the construction sector in the GDP increased from 7.4% to 10.5%, occupying (official) 8.5% of the total workforce. In contrast, in the EU, the contribution of the construction sector in the GDP is somewhere around 5-6%. The measure didn’t 8 www.gandul.info . ~ 121 ~ support directly new job creation (would have been very difficult due to the natural contraction of the sector) as the program applies to the already built houses as well. Measures to stimulate investments (non-taxation of the reinvested profits, investment in the thermal rehabilitation of houses, starting and developing microenterprises by young entrepreneurs - starter companies, VAT compensation and accelerating its repayment, deferred payment of overdue obligations for operators affected by the economic and financial crisis, accelerating the absorption of EU funds and increasing pre-financing and guarantees, granting state aid and minimise aid up to EUR 200,000 for Small and Medium Enterprises (SMEs). A new strategy called e-Romania was adopted and the legislation for public-private partnership is under review; setting up the National Investment Fund is considered. Measures in order to stimulate agriculture (the "First Silo", "The first Tractor"); Measures for stimulating the chemical and energy industries (with direct effects on the agriculture supply with fertilizers at reduced prices, avoiding massive layoffs, providing heat and hot water for the population at reasonable prices); Social measures (increasing the guaranteed minimum income, a minimum guaranteed social pension for low-income pensioners in two instalments); Measures to protect the labour market (technical unemployment, implementing the program for employees: “Money for more employees, more competent and healthier staff”, extending the period of granting unemployment benefits by three months, retraining support). The net result in 2009 of the above mentioned measures consisted of over 450,000 jobs and over 12,000 companies saved from bankruptcy. 9 Results and analysis In all, the Romanian government signed a multilateral financial agreement for 24 months with the International Monetary Fund (IMF), European Commission, World Bank and other international financial institutions worth EUR 19.95 billion which allowed the orderly adjustment of the fiscal deficit and external deficit, avoiding exchange rate depreciation, ensuring adequate external financing and improving confidence in the Romanian economy's prospects. Its absence would escalate into devastating phenomenon of impoverishment of the population;10 9 10 National Bank of Romania – www.bnr.ro . The Romanian National Institute of Statistics – www.insse.ro. ~ 122 ~ Nevertheless, in spite of all ambitious of the anti-crisis government programs in the world, studies show that their real impact in the economy depends directly on government efficiency and their ability to quickly inject more in productive resources. Therefore, based on statements of intent, the results indicate success rates between 873% in emerging countries (in favour of Asian economies, in Chile, Poland and the Czech Republic, but at the expense of Russia or Kazakhstan where after massive incentives, over 10% GDP results were not accompanied by proportional results) 11. However, the economic growth turned on a positive slope starting with 2011, and it`s predicted to continue with this ascending trend in the 2015 - 2016 period. The Romanian current account deficit has decreased in the last few years. It has managed to rebalance, from a deficit that was over 10% of the GDP in 2006 - 2 008, at about 1% of the GDP in 2013, the adjustment being made in 2 steps. The first adjustment was made in 2009, when the current account deficit reached a value of 4.2% of the GDP, due to reduced imports. After a stabilized period, the deficit dropped again, hitting a value of 1.1% of GDP. Additionally, the second adjustment was more comprehensive. This was based upon important exports, stable imports and decrease of primary revenue. Powerful growth of exports and the increase of surplus from trade with services, show us the structural change made in the Romanian economy. The current account surplus for 2014 in Romania was estimated at about 1% of the GDP, and it’s predicted to stabilize in 2015 - 201612. The current account deficit13, which in 2008 had a value of 11.6% of the GDP compared to Greece that had a value of 14.7% of GDP, and the budgetary deficit were two major structural unbalances that created a high economic vulnerability, which explains the magnitude of the economic contraction in our country in 2009 2010. Before crisis and at the height, the current account deficit and the budgetary deficit were about the same, both over 8% of the GDP. Romanian economic policies have succeeded in many respects. A synthesis of the last recovery years is presented below: 2013 The revised budgetary deficit for 2013 was of 2.5% of the GDP (the initial value being 2.3% of the GDP) due to budgetary revenues that were under expectations, affected by the poor profit tax collection. The cumulated budgetary deficit for the first 11 months was of 9.78 bln. RON (1.6% of the GDP), thus reaching the government’s target for the revised budget, even though the budgetary expenses increased in the last 2 month of the year. 11 12 13 DB Research, 2009 European Commission – 2015 Romanian Country Report www.consiliulfiscal.ro & ec.europa.eu/eurostat ~ 123 ~ 2014 Supported by 3 consecutive EU/IMF programs, Romania managed to reduce the budgetary deficit to 1.8% of the GDP in 2014 (according to the European Commission’s predictions in winter of 2015). The adjustment was focused at the beginning of the period, but dispersed over a longer period of time, thus recording a decrease from 8.9% in 2009, to 5.5% in 2011, and 3% in 2012, when the excessive deficit procedure was repealed. After a good result in 2013, the adjustment slowed down in 2014. 2015 The budgetary deficit is expected to drop at 1.5% of the GDP in 2015, due to reduced goods and services expenses, as GDP percentage. European funds absorption might have negative impact upon the Romanian budgetary deficit. In 2016, the predicted budgetary deficit will maintain at 1.5% of GDP, if the current assumed policies will be kept. Consequently, Governmental debt was predicted at about 38.7%, and in 2015 - 2016 it is expected to maintain somewhere below 40%. Discussion The framework for future Romanian economic policies includes in 2015 and next years: Romanian Fiscal policy in 2015 - Considering the revenues, results will be felt for previously agreed measures such as the reduction of social insurance contributions by 5 (percentage points) pp for the employer, tax exemption on profits for the reinvested profits, tax rate reduction on construction sector from 1.5% to 1%. It was also taken into account expanding the application of the reduced VAT rate to 9% for food and restaurant services. - Considering the expenditure side: funding increase for co-financing and for supporting the implementation of EU funded projects increase of the minimum wage since the 1st of January 2015 to LEI 975 and since the 1st of July 2015 to RON 1,050; salary increase for the teaching and auxiliary staff by 5% since the 1st of March 2015 and 5% since the 1st of September 2015; salary increase for the employees of the public health sector and public social welfare system by LEI 100 starting with the 1st of January 2015; indexation of the pensions by 5%. In 2015, the pension point value increases by 5% respectively from LEI 790.7 to LEI 830.2; social benefits increase for the poorest families, pensioners and disabled people. ~ 124 ~ On medium term, the Government has set as elements of fiscal policy consolidation: - For the revenues side: maintaining the social insurance contributions for the employers decreased by 5 pp; tax exemption on profits for the reinvested profits, until the 31st of December 2016; construction tax to be maintained at 1%; amending the legislation of oil fees and establishing a new tax in the oil and gas field, which will replace taxation in oil and gas so that the proceeds will register at least the maximum level in this area/sector; maintaining a VAT rate of 9% for food and restaurant services. - For the expenditure side: maintaining a sustainable level of expenditure on wages and pensions in the public sector; reorientation of the public investment expenditure in order to achieve a gradual shift - from investments financed entirely from domestic sources to investments co-financed from European funds; channelling the available resources to public investment in the fields of infrastructure, rural development, energy and advanced technology; accelerating the spending of EU funds in order to improve the absorption rate; rethinking the public acquisition system based on opportunity, efficiency and priority criteria; continuing the state aid schemes in the period of 2016-2018, to help create new jobs, to invest using new technologies, production of goods, services, innovative technology, with effects on the economy growth and macroeconomic stability. In 2016, the promoted wage policy will be according to the recent evolution of the intern and international environment, the legislative framework, and the fiscal and budgetary measures to be implemented. For 2016 it is envisaged: - Gradual minimum wage increase like follows: 1st semester from 1050 RON to 1125 RON, and starting with the second semester to 1200 RON; - Granting a wage increase for the teaching staff and auxiliary teaching staff: 5% starting April 1st and 5% starting October 1st. The new fiscal code will have a positive impact over economy, especially over private investments and consumption. The economic growth forecast in the conditions created by the fiscal measures, expects a real GDP growth by 0.5 to 0.8 percentage points. Internal demand will accelerate, recording a contribution to the GDP growth of about 4.8 percent annually. ~ 125 ~ Coverage of the extra internal demand will need amongst growing internal resources, increased imports, so that the net export will have a more negative contribution to the real GDP growth. The new fiscal measures will be felt in social plan too. So, the additional economic growth will generate on one side a greater number of employees, and on the other side, an increase in population income, depending on the undertakings behaviour. Romanian government’s targets on medium term, by rewriting the fiscal code, are as follows: - Clarity and accessibility in application of the fiscal code, by restructuring the fiscal regulations on systematic bases; - Transparency in presenting the fiscal principles, concepts defining, notions and methods used in construction and administration of the coherent tax and social contribution system that are regulated by the fiscal code, so that it is correctly understood; - Insuring a correlation between the fiscal code’s regulations and the rewritten fiscal procedure code’s dispositions, as well as the related legislation. - Increase of the administration efficiency in tax and social contributions regulated by the fiscal code; - Decrease of the administration costs in tax and social contributions regulated by the fiscal code, as well as compliance costs supported by the population; - Free initiative stimulation and investments encouragement in Romania, by removing the income tax on dividends. - ANEXES Main measures revised by the new fiscal code project: Reducing VAT from 24% to 20% starting January 1st 2016; Reducing VAT from 20% to 18% starting January 1st 2018; Establishing a differenced tax rate, depending on the employees number in microenterprises; Reducing dividend tax from 16% to 5% starting January 1st 2016; Reducing income tax rate from 16% to 14% starting January 1st 2019; Reducing profit tax rate from 16% to 14% starting January 1st 2019; Reducing social insurance contribution supported by the employee from 10,5% to 7,5% starting January 1st 2018; Reducing social insurance contribution supported by the state, according to work conditions starting January 1st 2018, as follows: Normal work conditions: from 15.6% to 13.5%; Extraordinary work conditions: from 20.8% to 18.5%; Special and other work conditions from 25.8% to 23.5% ~ 126 ~ - Introducing a ceiling of maximum 5 average gross salaries for the monthly calculation basis of the health insurance contributions; - Removing the special constructions tax starting January 1st 201614. Conclusions To sum up, the Fiscal-budgetary policy in Romania in the pre-crisis period was pro-cyclical, characterized by a dominance of short-term political considerations, ignoring the consequences upon public finance sustainability on medium and long term. Further, restructuring public expenses and offering fiscal space for investments should be a major concern for the governmental policies. Even though in 2009 - 2010 important steps were made to improve the unsustainable fiscal-budgetary policy from the pre-crisis period, extra efforts are necessary to support the structural reforms that are needed to re-establish the public finance sustainability and the economic growth. In all, Fiscal-budgetary responsibility law 69/2010, adopted in March 2010, is meant to improve the fiscal discipline and budgetary programming on long term improvement. The law comes with a series of fiscal rules which should lead to prioritized budgetary expenses, cautious fiscal-budgetary policy in the economic growth periods, and preserve fiscal space needed for economic stimulation in recession. Budgetary corrections are limited to 2 per budgetary year, and reporting requirements that will increase the fiscal policy’s transparency are introduced. Yet, fiscal policies mix was improved over the last years, whereas the fiscal policy is changed frequently, hence the poor income collection. Thus, in recent period, indirect taxes, such as VAT and Excise, gained weight in the fiscal policies mix. The tax wedge on labor costs has been reduced in 2014, due to social security contributions lowering by 5 percentage points at all levels, after an increase of 3 percentage points in 2009. However, frequent fiscal policy modifications still cause disruptions in the business environment. Tax collection is still poor, and the VAT collection deficit is at the highest level in EU 27, 44% of the GDP15. To the extent that our thinking habits and values are related to economic policies as strategic anti-crisis sector, a readiness to reconsider economics itself is required for future progress in economic thinking. Bibliography: 1. 2. 3. 4. Krugman Paul, (2009) The Return of Depression Economics, W. W. Noron & Company, New York. Read Colin, (2009) “Global Financial Meltdown”, Palgrave Macmillan. Roubini Nouriel, Mihm Stephen (2010), “Crisis Economics”, The Penguin Press, New York. Krugman Paul, (2009) The Return of Depression Economics, W. W. Noron & Company, New York. 14 15 Romanian Convergence Program 2015-2018 European Commission – 2015 Romanian Country Report ~ 127 ~ 5. Tuori Kaarlo, Tuori Klaus (2014), “The Eurozone Crisis”, Cambridge University Press, Cambridge, UK. 6. DB Research, 2009 7. Romania in figures, 2012 8. Chamber of Commerce and Industry – 2014 Romanian economic environment state 9. European Commission – 2015 Romanian Country Report 10. Romanian Convergence Program 2015-2018 Webgraphy: www.bnr.ro (National Bank of Romania) www.insse.ro (The Romanian National Institute of Statistics) www.consiliulfiscal.ro (Romanian Fiscal Council) ec.europa.eu/eurostat www.gandul.info www.hotnews.ro www.zf.ro ~ 128 ~ TABLE OF CONTENTS Bairamova Elmira Ramisovna ............................................................................ RUSSIAN-ROMANIAN RELATIONS IN ENERGY SECTOR РОССИЙСКО-РУМЫНСКИЕ ОТНОШЕНИЯ В СФЕРЕ ЭНЕРГЕТИКИ JEL: F14, Q48 5 Berezovskaya Anastasiya Arturovna .................................................................. ПЕРСПЕКТИВЫ ВЫХОДА РОССИИ НА МУЗЫКАЛЬНЫЙ РЫНОК РУМЫНИИ PROSPECTS OF RUSSIA'S ENTERING THE MUSIC MARKET OF ROMANIA JEL: L82 13 Bradu Petru-Lucian ............................................................................................ RELIGIOUS INTERFERENCE IN MULTINATIONAL COMPANIES JEL: J21, J24, M21, Z120 21 Chiţu Elena-Iulia ................................................................................................. Costea Codruţa Ana-Maria ROMANIA ON RUSSIA’S MARKET JEL: F13, F15, F42, F52, F53 36 Kurguzova Evgeniia Valerievna ............................................................................. Reshetova Alyona Viktorovna STUDY OF IMPLICATIONS OF CUTTING IMPORTS OF RUSSIAN NATURAL GAS FOR ROMANIA JEL: F14, Q41 42 Kuznetsova Alexandra Mihailovna .................................................................... 57 AGRICULTURE RELATIONS BETWEEN ROMANIA AND THE RUSSIAN FEDERATION JEL: Q17, F14 Petriceanu Andreea Catrinel ............................................................................. Henter Győző Zorán RUSSIAN LANGUAGE BETWEEN THE TRADITIONAL AND THE MODERN ECONOMIC ISSUE JEL: F13, F15, F42, F52, F53 ~ 129 ~ 63 Toader Andreea ................................................................................................... Ion Andreea Pavel Silviana Viorela Ilie Ştefan-Alin AN ESSAY ON OF DUTCH DISEASE IN THE LIGHT OF ECONOMIC CRISIS IN EASTERN EUROPE JEL: E31, E32, E63, 65 75 Ivanova Anna Yurievna ...................................................................................... Sarzhat-ool Vlada Vladislavovna FEATURES AND PROSPECTS OF THE DEVELOPMENT OF SMALL USINESSES IN THE AGRICULTURAL SECTOR IN RUSSIA AND ROMANIA 81 Meng Xin Alexander Sadikov .............................................................................................. THE IMPACT OF CHINA ON ROMANIA’S FOREIGN TRADE SYSTEM: COMPETITION AND MUTUAL BENEFIT РОЛЬ КИТАЯ ВО ВНЕШНЕЙ ТОРГОВЛЕ РУМЫНИИ: КОНКУРЕНЦИЯ И ВЗАИМНАЯ ВЫГОДА JEL: F14, F13 95 Popa Bianca Alexandra ....................................................................................... Bichiş Andrada Voicu Raluca Oana AN ESSAY ON CULTURAL AND NATURAL ROMANIAN TREASURES LISTED IN THE UNESCO HERITAGE AS PART OF THE NATIONAL IDENTITY OF THE COUNTRY JEL: I13, Q56, Q57 105 Stan Raluca Elena ............................................................................................... Şerban Alexandru-Cristian FIGHTING BACK ECONOMIC CRISIS. THE CASE OF ROMANIAN ECONOMIC POLICIES IN 2000s JEL: H30, E62, E64, E66 114 ~ 130 ~ “Romanian ‐ Russian Journal of Scientific Research in Economics“, Volume 1, Issue 1/2015, Copyright 2015 To be cited: “Romanian ‐ Russian Journal of Scientific Research in Economics“, Volume 1, Issue 1/2015 PUBLISHERS: Faculty of Theoretical and Applied Economics, Bucharest Academy of Economic Studies www.ase.ro, economie.ase.ro Address: 6 Romana Square, District 1, 010374 Bucharest, Romania Tel. +4 021 319.19.00; +4 021 319.19.01 int 132 Fax: +4 021 319.18.99 E‐mail: rectorat@ase.ro Editura ASE All rights reserved The publishers are not responsible for the content of the scientific papers and opinions published in the Volume. They represent the authors’ point of view. EDITORIAL BOARD Editor in Chief: Associate Prof. Ph.D. Grigore I. Piroșcă Bucharest Academy of Economic Studies, Bucharest, Romania Prof. Ph.D. Nicolae Istudor Prof. Ph.D. Angela Rogojanu Prof. Ph.D. Alexandru Tașnadi Associate Prof. Ph.D. Florina Mohanu Associate Prof. Ph.D. Liana Badea Associate Prof. Ph.D. George L. Șerban‐Oprescu Lecturer. Ph.D. Ramona I. Dieaconescu Saint‐Petersburg State University of Economics, Saint‐Petersburg, Russia Prof. Ph.D. Dmitry V. Vasilenko Prof. Ph.D. Elena F. Tarasenko Associate Prof. Ph.D. Sofia I. Rekord ~ 131 ~