ST Media Kit 2007.pub - Sunset Tan

MEDIA KIT 2007
LOS ANGELES
ABOUT US
SUNSET TAN REDEFINES THE BRONZE AGE
Sunset Tan's ultra modern sun spas are ushering in a new era of worldclass, luxury tanning infused with sophisticated esthetics, state-of-the art
equipment and unparalleled pampering that allows clients to bask in the
pleasures of the good life.
Owners Jeff Bozz and Devin Haman located prime real estate for their
flagship in 2003 on the famous Sunset Strip, in the heart of Hollywood.
The décor is evocative of a futuristic boudoir, with plasma screen TVs,
brushed steel walls, frosted glass doors, silk drapes, candles and a custom
designed water sculpture. "We wanted to set a new standard," says Bozz. "When people first walked in
and said, 'Oh my God, this is a tanning salon?' we knew we'd struck the right chord."
While they originally planned to open a new salon each year, they discovered an ideal space directly
across from Sports Club LA only five months after their initial launch. With no tanning in the
immediate area, Bozz and Haman knew the opportunity was too good to pass by. The new location
was so successful, they turned a profit within the first month. Four months later, they found their
Studio City space and opened in January of 2005. Their fourth location, on Main Street in Santa
Monica, opened in the summer of 2005, and their most recent salon in Newport Beach opened in
March of 2006. Their location in a trendy/upscale Las Vegas hotel is due to open in 2007. "Our goal is
to open four more in the next year and a half," says Haman. Additionally, Sunset Tan is in the process
of offering turnkey franchise opportunities in hopes of further expanding the brand nationwide.
Sunset Tan is the only company in Los Angeles to feature UWE P90 high pressure beds where clients
can attain a 12 minute, no-flip tan in an open bed. It comes complete with face and body misters, air
conditioning, and aromatherapy. In addition to Mystic Tan, they are the first in the country to offer
California Tan Sunless™ Auto Bronzer ™ Spray Towers. Ideal for the health conscious and pigment
challenged, dermatologist approved Cal Tan features a claustrophobia-free, open stall which sprays an
even coat in either a bronze or clear solution four times faster than Mystic Tan. The clear solution will
not stain clothing or high thread-count bed linens. "And the color is incredibly sexy" says Bozz.
However, the most popular treatment on the menu is the Sunset Tan Cocktail™, where clients receive
VIP robe service and complimentary beverages as they slip from a high pressure bed into a spray
booth in order to achieve the ultimate golden glow.
Though their client list includes Paris and Nikki Hilton, Lindsay Lohan, Jessica Alba, Denise Richards,
Britney Spears and Brooke Burke, who is also an investor, Bozz and Haman want everyone to feel like
a celebrity. "People just love to come in and hang out. We go the extra distance to give our clients
something they've never experienced before." says Haman.
Staying true to course, this summer, Bozz and Haman will spoil their clients with the first ever Mobile
Misters, featuring Sun FX custom air bronzing which gives a more detailed, natural look. "We'll be able
to take our services to a movie set, volleyball and surfing events, bridal showers, weddings and
private parties" says Haman. With plans to be the first in the country to introduce the Ergoline
Multivision tanning bed with plasma screen TVs, Bozz and Haman will be opening a Sunset Tan Salon
at the Palms Casino in Las Vegas by the end of this year. "We love what we do, and we're having a
great time doing it." says Bozz.
FOUNDERS
DEVIN HAMAN
Devin Haman is a Co-Founder and currently
serves as the Chief Executive Officer of LA
Sunset Tan. Devin, a graduate of Valparaiso
CO-FOUNDER/OWNER
University, attended college on a football
scholarship and received his Bachelor of Science in Mechanical Engineering. While
attending college, he served as President of Theta Chi Fraternity and was awarded
the Reginald E.F. Colley Award, the highest honor bestowed upon one outstanding
undergraduate. Devin embarked on his journey by leaving his hometown of
Indiana for Los Angeles. There he entered into the field of commercial real estate.
During his 16 year tenure with Joseph J. Blake & Associates, the largest independent
nationwide real estate valuation and consulting firms, he served as the Vice
President/Regional Manager. He was personally responsible for over $100 billion in
real estate valuations and served an extensive list of major national clients. Devin’s
accomplishments in real estate also include the development and sale of over
$10,000,000 in homes within the illustrious Hollywood Hills. Over the past 5 years,
Devin has created one of the most successful tanning salon chains in the world –
Sunset Tan. The company is known as the “Salon to the Stars”. Devin also serves as
a Co-Producer and stars in E! Entertainment TV’s hit Reality Television Series “Sunset
Tan”.
Devin is also an Executive Producer and is in the process of producing
several other television projects. In addition, Devin is Co-founder and Owner of
Beverly Hills Rejuvenation Center (BHRC) which is located in Los Angeles, California.
BHRC opened in December 2005 and specializes in total health and wellness monitoring, planning and actualization to help
improve health, well-being and self-esteem. While maintaining his impeccable reputation in real estate, tanning and antiaging, Devin also co-founded several successful event/promotion companies including Hollywood Entertainment Group
and Sunset Entertainment Group of which he is currently a partner/owner. Devin is currently in the process of launching the
Sunset Tan clothing line, swimwear line, and a very high end line of indoor and outdoor tanning products. Devin was
recently recognized in Item Magazine’s “Power 100 List” and was named as the 100 most powerful people in the United
States alongside the likes of Donald Trump, Steve Wynn, George Maloof, Arnold Schwarzenegger, Celine Dion and
Leonardo DiCaprio.
JEFF BOZZ
Jeff Bozz is a Co-Founder and currently
serves as the Co-President of LA Sunset Tan.
Jeff has been an enterprising part of the
CO-FOUNDER/OWNER
company’s success since its inception. Jeff
pursued his studies at the University of Southern California. In 1992 he attained his
residential real estate license and a position as a residential real estate agent at
Coldwell Banker. In his 15 year career with the firm he has been recognized as a
top producer in the Los Angeles area as well as a top 10% producer nationwide.
Within the last five years he has sold over $60 million in residential real estate.
Over the last five years he has also helped to create one of the most successful
tanning salon chains in the world – Sunset Tan. He and Co-Founder Devin Haman
opened their flagship salon in 2003 followed by the successful launch of four other
salons. The latest addition to the Sunset Tan family of salons will open in January
‘08 at the Palms Hotel & Casino in Las Vegas. Jeff’s varied interests have
translated into the development of a production company with three television
shows in pre-production . Also in production is the opening of his restaurant
‘Flavor’, a high-end steak and seafood lounge. Jeff is currently focused upon the
success of the LA Sunset Tan brand. Jeff is assisting in the launch of numerous
Sunset Tan signature products including clothing, swimwear, high end indoor
tanning lotions and retail outdoor tanning lotions.
INVESTORS
Larry Rudolph
CO-PRESIDENT/ INVESTOR
Mr. Rudolph is currently the Co-President of LA Sunset Tan and the President
of ReignDeer Entertainment Corp., which he formed in January 2006 in Los
Angeles California.
From February 1998 through December 2005 Mr. Rudolph served the artist
management company, ReignDeer Management, Ltd., located in New
York, New York, as its President. From March 1993 through July 2004 Mr.
Rudolph served the law firm of Rudolph & Beer, LLP, located in New York,
New York, as its managing partner.
In his position with Rudolph & Beer, Mr. Rudolph discovered international
recording artist Britney Spears whose career he personally managed in his
position with ReignDeer Management, Ltd. Mr. Rudolph developed and
managed the Britney Spears brand from its inception in July 1997 through
November 2004.
George Maloof
Adhering to his
father’s policy of
INVESTOR
learning the
family business “from the ground up,” George J.
Maloof, Jr. has successfully established himself as an
innovator in the hotel and gaming industries.
George is the leading force behind the building and
operation of the hottest property in Las Vegas, the
Palms, which is owned by the Maloof family, and has
become one of the most sought-after destinations in
the entertainment capital of the world.
As President of Maloof Hotels since 1989, George
has overseen the operation of hotels throughout the
Southwest and California, including the Fiesta Casino
Hotel in Las Vegas, the Central Palace Casino in
Central City, Colorado, and the Palms.
George has very strong ties to the Las Vegas
community. He is a UNLV alumnus, where he
received his bachelor’s degree in business
administration (hotel management) in 1987.
BROOKE BURKE
Investor
Recognized worldwide as the hottest tour guide and
adrenaline junkie on E!'s popular travel series, "Wild On,"
seen in 120 countries and in more than 400 million
homes. Brooke Burke is one of Sunset Tan’s leading
investors.
Brooke has made numerous television debuts such as
hosting E!'s popular pop culture countdown series,
"Rank.” Along with being recently featured as the host
of CBS reality series “Rock Star: Supernova.”
Her travels have inspired a collection of internationally
flavored beachwear called "Barely Brooke," manufactured
in Italy. Victoria’s Secret offers one of the Barely Brooke Collections in their ever-popular
catalog.
•
GARTH FISHER M.D., F.A.C.S.
Investor
•
Dr. Garth Fisher is a well re-known Board certified Plastic and
Reconstructive surgeon in Beverly Hills. Along being the Assistant
Clinical Professor of Surgery (Plastic) at the University of
California, Irvine. His specialty is in aesthetic/cosmetic plastic
surgery of the face and breasts, as well as skin rejuvenation
procedures and programs.
Dr. Fisher is the Chief investor for Sunset Tan in the City of Los
Angeles. His busy practice predominantly includes entertainers,
celebrities and business executives from around the world. His
surgical skills and judgment are sought after by a large
international clientele.
Selected as "one of the top plastic surgeons in the United States for facial cosmetic and breast
surgery" in Best Doctors in America, an authoritative listing of the nation's top physicians in
each medical specialty. He skillfully utilizes the latest proven advances in technology and
innovations, including laser surgery and surgical scar minimization techniques.
Dr. Fisher has been consulted extensively for many television, news and magazine interviews. A
partial list includes: ABC's Extreme Makeover, ABC's "Good Morning America," ABC's "Oprah,"
NBC's "Today," CBS Evening News, NBC Evening News, Entertainment Tonight, Access
Hollywood, Extra, E!, The Discovery Channel, Elle, Allure, GQ, People, Details, In Touch
Magazine, Los Angeles Magazine, Longevity, Town and Country, TV Guide and USA Today.
PROFILES
Holly Huddleston
Title: Promo girl and sales
associate in training
Erin Tietsort
Title: Assistant Manager,
Santa Monica Location
This blazing blonde
model and actress from
Quartz Hill, California is
one half of the infamous
“Olly Girls”. Holly is also a
Bench Warmer and Lingerie Bowl Girl. Most recently she has graced
the pages of Playboy
and Details Magazine.
She is freshly transplanted to L.A. from her
home and family in
Oklahoma. Erin majored
in Health and Exercise in
College and has aspirations to open her own
gym.
Ania Migdal
Title: Supervisor at the
West L.A. Location
Molly Shea
Title: Promo girl and sales
associate in training
The aspiring Fashion Designer was born in Poland and raised in Beverly Hills, Ania is the newest addition to the Sunset Tan family.
This bubbly young
blonde from San Diego,
California is one half of
the infamous “Olly Girls”.
Molly is also a Bench
Warmer and Lingerie
Bowl Girl. Most recently
she has graced the
pages of Playboy and
Details Magazine.
Chuck Crowell
Title: Regional Manager
Janelle Perry
Title: Manager, Santa
Monica Location
Chuck is a Dallas, Texas
native. He began his
tanning industry career
over 13 years ago. He
has served in management at some of the
largest and most successful tanning salons in
the country including
Palm Beach Tan and Le
Beach Club before
coming to Sunset Tan
four years ago.
Janelle was a star of
Playboy Television's
Weekend Flash and Totally Busted. She has
been a Contestant on
"Fear Factor" and a Host
of "Ride America" for
Spike TV. Janelle has
been with Sunset Tan for
three years.
Dana Workman
Title: Sales Associate,
West L.A. Location
A Los Angeles native,
Dana is a model, actress
and comedian.
Heidi Cortez
Title: Assistant Manager
in training, Hollywood
Location
Heidi owns Cabana Tans
in Reno. She is a model,
writer, actress and radio
co-host. She co-hosted
ESPN's The XTra Point
Show and has been a
professional boxing "ring
girl".
Sophia Lin
Title: Sales Associate,
West L.A. Location
Sophia, also known as
DJ Hustle-Lin, is a DJ,
spokes model and gogo
dancer. Born in Washington D.C. and raised in
Kansas she is new addition to the Sunset Tan
family.
Nick D’Anna
Title: Manager, Hollywood location
A native New Yorker
Nick came west to
make it as an actor and
model.
Evjis Xheneti
Title: Sales Associate,
Hollywood location
This Cal State Long
Beach graduate is also
an aspiring actress.
Carrie Stroup
Title: Promotional Girl
This Florida native actress/model has appeared in NBC’s
“Scrubs” and movies
such as “Cellular”,
“Starsky and Hutch” and
“The Girl Next Door”.
Carrie has appeared in
magazines such as
Men’s Health, Maxim,
Women’s Health and
Fitness, Teen People,
Teen Magazine and Seventeen Magazine.
Keely Williams
Title: Manager, West L.A.
location
The former pageant
queen graduated
Summa Cum Laude
from the University of
Southern Mississippi with
a degree in Communications. Her passion is
the arts and opera singing.
Brittany Evans
Title: Promotional Girl
This swimsuit model and
spokesperson has been
a Playboy Cyber Girl
and was also the 2006
St. Pauli Girl.
Jasmine Vo
Title: Marketing Director,
Sunset Tan Corporate
Born and raised in San
Diego, California Jasmine attended San
Diego State University.
She is a professional
dancer and promotional
model.
Michelle Parra
Title: Sales Associate,
West L.A. Location
This Los Angeles native is
a model and aspiring
fashion designer. She
enjoys dance, music,
soccer, Yoga, art,
health/fitness, red wine,
and good food.
Chris Jackson
Title: Sales Associate,
West L.A. Location
This actor/model enjoys
outdoor activities, fitness, death defying
acts, nature, art, dance,
music, fashion and history.
Jenny Schoone
Title: Sales Associate,
Studio City location
She attended the University of Miami and is
an aspiring Singer/
Songwriter.
CELEBRITY CLIENT LIST
Andy Dick
Lindsay Lohan
Antonio Sabato Jr.
Lisa Ling
Avril Lavigne
Matt and Luke Goss
Bijou Phillips
Brian Austin Green
Britney Spears
Brittney Snow
Matt Dillon
Mickey Rourke
Nicole Richie
Nicole Scherzinger
Nikki Hilton
Brody Jenner
Oksana Bayul
Brooke Burke
Paris Hilton
Brooke Burns
Rachel Hunter
Cam Gigandet
Shannon Elizabeth
Carmen Electra
Shawn Hatosy
Shia Labeouf
Chris Noth
Christine Divine
Courtney Love
Daisy Fuentes
David Boreanaz
Debbie Gibson
Denise Richards
Ellen K
Giuliana Depandi
Sheryl Crow
Trent Resnor
Wilmer Valderrama
Adrien Brody
Amy Poehler
Christina Lindley
Dash Mihok
Eric Dane
Nick Carter
Rebecca Gayheart
Jamie Bergman
Snow Urbin
Jenna Jameson
Sophie Monk
Jennifer Lopez
Susan Ward
Jesse Metcalfe
Trishelle Cannatella
Jessica Alba
Wilson Echevarria
TV & PRINT COVERAGE
“Spray on Tan” August 2006
“ Best of L.A 2005” August 2005
“LA’s True Independents” July 2006
“The US BUZZZZ O METER” August 006
“Getting Gorgeous” September 2005
“Where Celebrities Get Gorgeous” March 2006
“Paris By the Numbers” December 2003
“Where to go for AirBrush Tanning” August 2006
“The Week L.A goes Oscar Wild” March 2005
“A Gorgeously Golden Body” February 2006
“The Star Treatment” October 2005
“Star Struck” August 2005
“What it costs to look your best” May 2005
“10 best places to spot a star” August 2004
“The Art and Science of Tanning” April 2005
“How do Celeb’s maintain their golden tans?” June 2004
Todays Image “Opening your salon?” January 2004
“High Tech Tanning” June 2003
E! News “It’s Good to be- Hilton Sisters” November 2003
E! News “Lindsay Lohan Loves Sunset Tan” March 2006
E! News “Modern Girls Guide to Life” May 2006
KTLA (WB) “Blind Date” December 2005
MTV (E! News) “L.A’s best airbrush tan” April 2006
Entertainment Tonight “Sunset Tan” September 2005
VH1 “Fabulous Life of Hollywood’s IT Girls” May 2005VH1
“Strip Search” June 2005
The Tonight Show “Lindsay Lohan” 2004
NBC’s Extreme Makeover- Official Salon 2004 to present
June 4, 2007
“...a hilarious new reality TV show…”
August 27, 2007
“..it’s a decedent late summer treat.”
On 8/22 Sunset Tan was the 9th most searched name among J. K. Rowling and Ryan Seacrest.
July 3, 2007/ By Laremy Legel
“Never has a show made me cringe and laugh on such a constant basis. Highly recommended for the summer!”
July 13, 2007
Listed Sunset Tan as one of Summer’s Guiltiest Pleasures
“all the ridiculousness is irresistible.”
May 23, 2007 Peter Ames Carlin
“Sunset Tan glistens with cleavage, airheads, decadence”
May 30, 2007/ By Dave White
“…I’m already obsessing over it.”
October 1, 2007/ By Jill Ermer
”One of my guiltiest pleasures on Sunday nights…”
June 7, 2007/ Tony Pierce
“One of the more fascinating new shows on E!”
June 17, 2007/ Michael Korb
“And with E! Entertainment Television's new reality series ‘Sunset Tan’…a little color has
never been sexier.
NEW PRODUCT LAUNCH
Sunset Tan’s New Product Line for 2007
Sunset Tan’s new product line features California Tan’s proprietary
Step 1 and Step 2 tanning technologies (Vitatan, CuO2 and
TRF2000) to help accelerate the tanning process and then help
maximize results for a deeper and darker tan.
To optimize the production of melanin, skin has to be completely
energized. We use unique energizing complex that will help speed
up tan development combined with natural minerals and peptides
that help optimize pigment darkening. It is like energy jolt or energy drink for you skin. The products are loaded with best-of-thebest skincare for anti-aging and firming and are like Triple Agefighting Serums.
Clients use these products at home to keep up energy level in the
skin so their tan can continue to darken over time. The time-release
moisturization will help extend results for as long as possible. As an
added bonus the products contain revitalizing and firming ingredients as well.
As you know the face is the first place you see the signs of aging. In
response, the product line is loaded with very concentrated skincare ingredients. Like “Botox in a bottle” Anti-aging complex helps
relax wrinkles while helping firm and tighten which equals deeppenetrating, long-lasting hydration. Ultimately helps the products
will give clients skin a beautiful, radiant, youthful glow.
Sunset Tan Corporate
1856 Sepulveda Blvd
Los Angeles, CA, 90025
[310] 479-8266 Office
[310] 479-4032 Fax
Media Enquires Contact:
Jasmine Vo
JVo@sunsettan.com