boston - Foodservice East
Transcription
boston - Foodservice East
A Boston chef “pushes forward,” seeking to inspire – page 3 Foodservice East Volume 84, Number 4 • Wintertide, 2010 • THE BUSINESS-TO-BUSINESS PUBLICATION FOR THE $80 BILLION NORTHEAST FOODSERVICE INDUSTRY OFFERING INFORMED REPORTING & COMMENTARY FOR THE FOODSERVICE PROFESSIONAL 2010 expected to show improvement by second half as operators continue to re-invent and re-tool concepts INSIDE THIS ISSUE BISTRO DU MIDI The joint venture of Himmel Hospitality Group and MARC Limited, this Provencal concept seeks to engage customers with sophisticated Page 3 comfort food FOOD FOR THOUGHT At Boston’s Aquitaine, an early dining fixture in the South End, a new chef, Matt Gaudet, is serving classic French bistro fare at affordable Page 4 price points Correction A picture on page 1 of the Fall Equinox, 2009 issue failed to credit Pasta Sfoglia by Ron and Colleen Suhanosky; John Wiley & Sons. FSE regrets the error. SIGN UP FOR OUR E-NEWSLETTER Sign up online for our enewsletter for updates on what’s new as well as new product information and more at www.foodserviceeast.com. F oodservice operators across the Northeast are seeking “magic bullets” this year, hoping for improvements in the economic climate and consumer confidence that will lead to stronger traffic and sales. Even operators who saw 2009 business show an uptick at year-end felt that for the year as a whole, Santa left a lump of coal in their stockings. What lies ahead remains fraught with question marks, although most forecasters anticipate it shouldn’t be quite as bad as 2009. Many operators continue to struggle with rising rents, high food and energy bills and flat or lower same store sales, although some report a stabilization of business as consumer confidence begins to slowly improve. Those who have survived the past several years have gone back to the basics, reevaluating concepts, tightening operations, beefing up staff training and making changes as necessary. In Chicago, Technomic, Inc. anticipates total foodservice industry nominal growth in 2010 at minus 1.6 percent versus minus 3.8 percent in ’09 and real growth of minus 3.0 percent this year, compared with minus 6.1 percent in 2009. Total restaurant and bar sales are expected to have nominal growth of minus 1.7 Many view flat as the “new up” and one reviewer sees pork belly as the new filet mignon OUTLOOK Continued on page 16 In a down economy, burgers move up Opinion: Overheard recently - “Burgers are so over.” PERIODICAL Fact: Technomic research shows consumers will pay more for a premium specialty burger than a regular burger, regardless of the industry segment. Conclusion: An FSE SPECIAL REPORT B u r g e r s – and particularly topof-the-line burgers, be they beef, turkey, seafood or veggie – are not about to vanish any time soon if what’s been happening in the Northeast the past year or so is any indication. The once lowly ground beef patty takes on a new sheen as operators seek ways to build customer traffic A cross the Northeast, there’s a proliferation of new burger concepts this year delivered by everyone from upscale restaurant groups to contract feeding operations with burgers that elevate the offerings of limited service restaurants to new levels. According to a recent report from foodservice industry consultant, Technomic, consumers are willing to pay more for a specialty burger, especially a premium burger, than they would for a standard burger, regardless of restaurant segment. “American consumers take their burgers seriously. It BURGERS Continued on page 22 2 Foodservice East • Wintertide 2010 see fee of $30,000. Back in the mid-‘80s while on a trip to San Diego, Brennan, who at the time was a supermarket manager, discovered coffeehouses and thought he might like to open one back East. Some years later, he returned to the West Coast to learn a bit more and on coming back, discovered the hook he was looking for – coffee and rock ’n roll music. The first unit opened here in 1993 and today, five more are open in New Jersey plus one in Bethlehem, PA and another in Orlando. Next will be Union, NJ this year and Brennan is working with a former Boston Chicken Rock ‘n’ Joe targets NY, CT and MA by 2011 for new franchised music-oriented coffeehouses Company doubled in size in past year and seeks franchisees for expansion C RANFORD, NJ – Rock ‘n’ Joe, born of its founder’s desire to drink top quality coffee while listening to classic rock ‘n roll music, added three new units, doubling in size to eight, this past year and more are on the way. The upscale QSR/fast casual concept is eyeing sites in northern NJ, New York City, Philadelphia and Connecticut before moving into other markets in the East and eventually, beyond. Kevin Brennan, who developed the concept, is seeking franchisees with “a passion and Maggie Moo’s executive to “tweak the urban concept.” “We’re targeting New York, Connecticut and Massachusetts in 2011 with franchisees.” Stores range in size from 1,200 to 1,800 sq. ft. The music side comes from a subscription service that allows the operator to download new music weekly and program it. Record covers are used as wall décor, he says, noting that “people have a real connection to them.” Signed guitars are on the walls of some of the franchised stores. “We encourage that, an one has guitars from the Beach Boys, Fleetwood Mac and Bon ROCK ’N’JOE Continued on page 10 for customer service, and a love of coffee, great food and rock music,” who have a minimum net worth of $250,000 and $80,000 in liquid assets. The initial cost of a franchise ranges from $241,000 to $373,000 and includes the build-out and certain start-up costs, plus the initial franchi- FSE FOODSERVICE EAST You Work Hard on Your Menu . . . Leave the to Chef Paul! FOODSERVICE EAST (0885-6877) The Business-to-Business Publication of the $80 Billion Northeast Foodservice Industry Published by LRH Ventures Susan G. Holaday, Editor& Publisher Richard E. Dolby, Publisher in Memoriam Choose from 28 Magic Seasoning Blend products 197 Eighth St., No. 728 Charlestown, MA 02129-4234 617-242-2217 E-mail: fdsvceast@aol.com FOODSERVICE EAST is published five times a year: Wintertide, Spring, Mid-Year, Fall Equinox and Fall. Susan G. Holaday, President and Treasurer. Periodical postage paid at Boston and additional mailing offices. Order Direct 800-457-2857 Questions? Contact Gregg Villarrubia (504) 731-3519 for Distributor and Product Information www.chefpaul.com As Chef Paul says,“Good Cooking, Good Eating, Good Loving!™” USPS #0317-380. U.S. subscription rate $30.00. Canada and Foreign on request; single copies $5.00 plus $2.95 shipping & handling. All rights reserved. Production in whole or in part without permission is prohibited. POSTMASTER: Send address changes to Foodservice East, 197 Eighth St., #728, Charlestown, MA 02129-4234. Wintertide 2010 • Foodservice East 3 B OSTON – Blend together one highpowered real estate maven who understands restaurant ‘execution’ from the perspectives of both operator and developer, and a British group of diversified dining establishments looking to expand its presence in the Northeast and you get Bistro du Midi, a handsome brasserie paying tribute to the foods of Provence in this city’s Back Bay. The recipe was created to fit the needs of today’s diners for comforting yet stylish food in a chic, sophisticated ambience with affordable price points. Bistro du Midi is a joint venture of Ken Himmel, president of New York’s Related Companies, and London’s MARC (Marlon Abela Restaurant Corp.) Limited. Himmel and MARC’s Marlon Abela who opened a second unit of his Italian concept, A Voce, at Time Warner Center late last year, immediately MARC plans to bring Japanese concept, Umu, to NYC later this year scoring a two star review from The New York Times, first met in Manhattan. A Voce Columbus, with its simple but well executed rustic Italian fare, was MARC’s third US restaurant, joining A Voce in the city’s Madison Square Park and Morello Bistro, with a mix of Mediterranean/Italian influenced fare, in Greenwich, CT. In London, the group’s The Greenhouse has been a Wine Spectator Award winner. A second establishment, Umu, is the only Kaiseki Japanesestyle restaurant in London, with an eight-course tasting menu. Abela, described by some as a ‘quiet dynamo,’ plans to bring that concept to New York late this year or next, and to open another A Voce in London in the second quarter as well. Himmel is known here for opening the city’s first New York-style steakhouse, Grill 23, and later The Harvest in Cambridge; while Manhattan knows him as the developer of the high-rise ‘mall’ at the Time Warner Center with a stable of high-end signature restaurants. He’s also remembered for partnering in 2002, with Chef Lydia Shire to create Excelsior (formerly Shire’s Biba), but the ‘marriage’ was not made in heaven. They split in 2005 and the high-end restaurant closed abruptly last year. “The feel and the concept were not where the times were,” says Himmel. “When we created it, it was an international cuisine restaurant that was expensive for Boston.” Today, says Himmel, who opened Bistro du Midi and Post 390, an ‘urban tavern’ late last year, diners no longer want to show off extravagantly, ordering pricey entrees and $100-plus bottles of wine. That era is over and today, operators must work hard to engage and retain customers. Both new concepts, he declares, are about “comfort food, not a Barbara Lynchstyle creation of a small boutique French restaurant” and have average per person tabs in the $55 range. Opening two at the same time, he admits, was a risk, but Himmel has never been known for being averse to risk-taking. MARC likes high profile sites and was immediately drawn to Himmel Hospitality Group’s Boylston St. location, which overlooks Boston Common. At Bistro du Midi, the downstairs bar has a wall of windows that open out and spring will bring a patio on Boylston St. The restaurant seats 120 upstairs, 40 in the downstairs BISTRO DU MIDI Continued on page 11 Himmel Hospitality brings Provencal brasserie to Boston Bistro du Midi opens with British partner 4 Foodservice East • Wintertide 2010 FOOD FOR Thought A culinary dialogue of current perspectives and techniques At Boston’s Aquitaine, a chef returns to his roots B OSTON – Matt Gaudet, chef de cuisine at Aquitaine Bar a Vin Bistro, The Aquitaine Group’s classic concept in this city’s South End, grew up in New England but brings his own personal style (he calls it refined simplicity) to the plates he’s dishing up for guests. By a series of accidents he found his way into the industry, beginning at age 15 when, trying to save the money to buy a car, he took a job washing dishes. Some years later, following graduation from college, he headed west to visit the sister of an old friend in Colorado – a stay that lengthened to three or four years and launched his career. “I began working as a prep cook and did a series of minor stations, and then went to Grass Mountain Grill in Beaver Creek which was the first fine dining restaurant I’d worked in. I realized how interesting food could be – the science and the artistry of it. I saw that it was more than flipping burgers or making sauce. You cooked something and there was a tangible result, and it was gratifying.” “It was the first time I saw nice food that was actually displayed in an elegant manner,” he explains. “It had all the things I wanted as far as a job goes—hands on, scientific, mindful, yet soulful. I never looked back since.” Returning to the Northeast, he enrolled at the Cambridge School of Culinary Arts, and after graduation, Chez Henri, starting on the career path that would take him ultimately to Manhattan. There, he had the good fortune to find a number of high-end mentors such as Danny Meyer and Kerry Heffernan, JeanGeorges Vongerichten and Marcus Samuelsson and Nils Norén. “I learned a lot,” he recalls, telling a story of how Vongerichten could “tear my head off one minute and two hours later, be the most encouraging, supportive mentor you could ever want.” Aquavit former Executive Chef Nils Norén taught him to try everything. “Even if you failed, you succeeded by try- Drawn to the industry by accident, Gaudet was hooked by what he calls “the science and the artistry” of it… ing, and we did some of the most interesting food in the city, and Marcus (Samuelsson) was the kind of guy who’d want you to look to the arts and entertainment and what’s going on in the world and make them part of your food.” Tired of the Big Apple’s “bump and grind,” he decided to return to New England after nearly a decade and interviewed at Gaslight, moving back to open the restaurant and re-connecting with The Aquitaine Group. “New York restaurants but many have tried and true formulas that they adhere to, and you want to keep pushing forward, inspiring the people around you and researching the past.” Now at Aquitaine, he’s creating “straightforward French peasant style food with a New England twist. It’s a beautiful space and it’s nice to captain it.” His dishes contain “sparks of acid - we’re seeing a lot of vinegar and citrus and creating good with bright notes. My food has clean and bold flavors,” Gaudet uses numerous less expensive cuts such as pig’s feet or sweetbreads that may not be familiar to the customer. “You try not to make it seem scary,” he explains. “These foods taste good. Peo- ple want to eat nice dishes, but today, many food costs are going through the roof. Fish sustainability issues have pushed up prices. There are concerns about how cattle and chickens are raised. We want responsibility.” Simple peasant-style cuts of meat, he adds, “force you to be creative in making them polished and presentable. They are heartier cuts of meat and you’re bringing back Old World classic charm. It’s the elegance of simple food.” His dishes remain true to classical bistro fare – steak frites, filet a poivre, mussels and pan-roasted chicken. Appetizers run from $6.95 to $12.95 while entrées are priced from $20.95 to $28.95 Technique, says Gaudet, is critical and can bring a chef “a lot more than merely throwing foie gras and truffles on a plate…not that I don’t like to AQUITAINE’S GOUGERES 3 c. whole milk 2 T. plus 2 t. kosher salt 3 sticks unsalted butter 2 1/2 c. all-purpose flour, sifted Pinch cayenne pepper 10 extra-large eggs 2 extra-large egg yolks 18 oz. gruyere cheese, grated Preheat oven to 350 degrees. Bring milk, salt and butter and to a boil in a large stainless steel sauce pan. Combine flour and cayenne pepper and add to the boiling mixture. Stir the mixture for about 5 minutes to eliminate raw-flour taste. The mixture should come away from the sides of the pot and should appear curdled. Place in a mixing bowl and mix on medium to cool dough to room temperature. Dough should look broken and greasy. With the mixer running, add eggs and yolks one at a time until smooth dough has formed. After all eggs are incorporated, add cheese and mix to combine. Portion the dough into a pastry bag with a plain tip and pipe out quarter-sized rounds onto a baking sheet. Bake 18-20 minutes, rotating halfway through. Gougeres should be dark golden brown. If not thoroughly cooked, they will collapse after they have cooled. Makes about 16 to 20 gougeres. Less expensive cuts and clean bold flavors make up the offerings at Aquitaine Wintertide 2010 • Foodservice East 5 eat foie gras and truffles!” Boston as a food community is very different, he points out, from Manhattan, with its large base of international and moneyed tourists and travelers. “It doesn’t compare, but it’s good because it is small.” He anticipates that this year will be a good one with operators “continuing on a M att Gaudet blends technique with creativity money savings path, but offering great experiences. Today, it’s more about people and that’s something Danny Meyer is really good at. His restaurants are molded on hospitality and that’s what we are all about. Your servers can make or break the deal with the customer. You always have to communicate to them what you’re doing and what the food is about.” The dining experience offers the guest a place to escape from daily stresses, he adds. “What makes someone choose a restaurant over all the other options? I want to reward them for making that choice with a memorable experience.” Chef Gaudet’s Recipe for Seared Sea Scallops With baby lettuce, pickled gooseberries, kohlrabi confit and beet jus For 4 people Pickled Goose 1 cup sugar 2 cup champagne vin 3 cups water 1 tsp black peppercorn 1 tsp coriander seed 1 tsp salt 1 pc fresh bay leaf 2 pt gooseberry Put all ingredients in pot except gooseberries. Bring to boil then strain. When no longer hot add gooseberries. Kohlrabi Confit 2 lg kohlrabi 3 cups olive oil 1 sm bunch thyme Peel kohlrabi, cut into 1” cubes (12 total) Cover with oil and add thyme. Simmer until tender. Keep warm Beet Jus 1 roasted red beet 3 tbl olive oil 1 tbl sherry vinegar Salt and pepper Chop roasted beet and add to blender. Add enough water to blend smooth. Add vin then oil until emulsified. Season to taste. Baby lettuce- mix 1 tbl lemon juice 20 u10 scallops 2 tbls butter 3 sprig thyme Dress lettuces with lemon and salt and pepper. Season and sear scallops. Add butter, thyme, and gooseberries for 1 min and then remove from pan. To plate, sauce with beet jus, place 3 cubes of kohlrabi on plate then scallops (5 Each). Make little nests of greens in between and randomly place gooseberries on top. 6 Foodservice East • Wintertide 2010 FSE FoodTrak: Navigating the new terrain in casual dining Comfort food concepts make the cut in Portland Harding Lee Smith wants customers to feel at home in his three “rooms” P ORTLAND – A native Mainer, Harding Lee Smith grew up knowing the role that restaurants can play in their customers’ lives, creating a gathering place and offering ‘comfort’ on a number of levels. Today, he’s carving out his own niche with a growing group of restaurants, three “rooms” – the Front Room, Grill Room and Corner Room, Wintertide 2010 • Foodservice East 7 Keeping it simple works well for Maine chef-owner during an era of $42 entrees. As a line cook, he focused on his craft but later, looking back, saw it as “not like the real world.” Back home in Portland, he found that the city had highend restaurants and pubs. I felt it needed a middle of the road kind of place. There was no meatloaf and pork chops kind of place.” His goal at The Front Room was “new American comfort food” for the neighborhood, a place where guests felt like they were in a friend’s living room, and Munjoy Hill offered the perfect location – a longtime blue-collar community dating to the 1630’s, the area underwent a renaissance, becoming the new, hip place to live, with art galleries, neighborhood shops, a theater and four independent coffeehouses. “People began redoing homes. We had a built-in clientele.” With an open kitchen and quality ingredients – many from the family farm – the restaurant quickly garnered a following. His stint in Italy inspired his second restaurant, the Grill Room, downtown in the Old Port with slightly higher price points and a wood-fired grill and pizza oven. All natural meats from a local purvey- Customers seeking “quality, not fancy food” His goal has been to keep markups low and “hope for steady volumes. On a Monday night in August we may do 220 covers at the Grill Room, and in the winter, it’s around 80.” Cities such as Boston have the population density to support a lot of restaurants, he observes, “but here, you really have to be on top of your game to get your market share.” This spring will be the city’s second annual Restaurant Week promotion, which Smith expects will be “huge. It really gets people out of their houses. We anticipate a very busy summer. Last year we saw lots of foodies visiting Portland and a huge amount of business from cruise ships docking here. I see this sum- mer being strong. The middle range is definitely what people are going for – they’re looking for a casual kind of place that’s approachable, come as you are, and they expect creative, bold flavors.” Staying on top of one’s game and providing consistency is key Fitting a concept to the needs of its own neighborhood pays off or are a menu staple. Smith estimates the average check at between $10 to $12 at lunch and $45 to $50 at dinner. Entrees are priced in the $28 to $30 range in contrast to the Front Room and Corner Room where all entrées are under $20. “We try not to be more than we are,” declares Smith. “We are good craftsmen producing simple, honest food.” Smith’s newest operation, The Corner Room Kitchen & Bar opened last summer, creating a “cozy” gathering place with an open kitchen and “quality, not fancy, food” such as moderately priced homemade pastas priced from $9 to $15, pizzas at $13 to $156 and $8 panini. “I strive to keep prices down,” the chef-owner says. “We cook food correctly and treat it simply. It’s why we’re still growing.” As dining moved into what he calls a “less hedonistic” era, Smith has been well positioned for the shift. This year’s major challenge, he expects, will be “a whole lot of competition. It’s important to maintain your base and keep doing your own thing. We are seeing people eat out a little less often and buying $30 wines instead of $50 bottles. You really have to be consistent.” each built around neighborhood needs and dedicated to providing an affordable, comfortable dining experience with high quality food. Five years of solid growth has led him to be optimistic about the future. Restaurants played a role in his life from the beginning, he recalls. “My dad was a partner in an Ogunquit restaurant when I was growing up and I used to help with desserts. I always cooked, helped with family dinner, and went I went to Boston University, I started out in hotel administration.” A part-time cooking stint, however, lured him back to the kitchen. “I loved it,” he says simply. Moving to the West Coast after college, he took courses at the Culinary Institute of America in St. Helena, honing his skills, and later traveled to Venice, Italy where he continued cooking as an apprentice before relocating to Maui, Hawaii. After six years as chef of various restaurants, the lure of “family and Red Sox” drew him back to Maine in 2003 and two years later, he embarked on his dream of opening a casual neighborhood spot. In the late 90’s in Hawaii, he recalls, he was cooking New Year’s Greetings ANTHONY’S PIER 4 140 Northern Avenue, Boston ANTHONY’S PIER 4 CAFÉ & HAWTHORNE BY THE SEA TAVERN 153 Humphrey Street, Swampscott ANTHONY’S CUMMAQUID INN Route 6A, Yarmouth Port (Cape Cod) Anthony Athanas, President 8 Foodservice East • Wintertide 2010 Crazy Dough’s plans slow, steady growth this year B OSTON - Doug Ferriman, owner of the awardwinning Crazy Dough’s Pizza in the Back Bay and Harvard Square, has a goal – to capitalize on the innovative concept he’s created over the past 12 years and expand it. A third unit opened last summer in the food court at the Transportation Building in Park Square, and he’s negotiating for a lease in Brighton. “I want one more by this summer,” he says, “and three more in 2011. We want to be the definition of pizza fast.” After reaching a core of seven stores, Ferriman projects, he’ll be ready to start a franchise program to bring his signature fire-grilled™, brick oven and Sicilian variations to a broader audience. Down the road, he’s eyeing growth into non-traditional sites such as airports, college and university campuses, and malls. Crazy Dough’s was voted America’s #1 Pizza at the International Pizza Expo in Awardwinning, hand-tossed pizzas targeted to students, office workers & catering both 2004 and 2007, and was Northeast Champion in 2008 at the International Pizza Challenge. F e r r i man cooked “all the way through college,” he says, and after traveling in Europe and spending time in Italy, was inspired to create a business plan for a fast casual pizza operation to “fill the need for innovative pizza in Boston.” The Park Square unit, the first in a food court, offers 22 choices of gourmet pizza by the slice as well as pies with classic and eclectic topping options. “We have three styles, brick oven, Sicilian and our new fire-grilled™,” says Ferriman. The dough is grilled over an open flame to impart a smoky flavor. “We make a personal pizza in five minutes. Red CapeSM Service. Only From Taylor®. FROZEN DESSERTS FROZEN BEVERAGE GRILLED SPECIALTIES 1030 University Avenue Norwood, MA 02062 P: 781.551.4450 or 800.245.4002 www.taylornewengland.com New England Food Show, #3133, 3143 The Sicilian pizza is made with dough that’s risen twice and is light and airy.” He estimates the average volume at anywhere from $500,000 for the food court model to $800,000 for standalone units. The average check is between $6.50 and $6.75. S a l e s need to be a mix of slices and pies, along with 25 percent from delivery (which is outsourced) and 10 percent catering, Ferriman says. Corporate catering represents an opportunity he is eager to tap into more fully. “Pizza is a solid performer and we’ve created a great program,” he says. “We’re the next generation of concepts. Our goal is to create an exciting high quality alternative.” Premium ingredients, he adds, are what sets the concept apart. “We use the best 100 percent all natural Mozzarella cheese, vine ripened tomato sauce, fresh produce, meats roasted in house and a choice of stone-ground wheat or high-protein white doughs that are made fresh daily and never frozen.” Pizzas run the gamut from classics such as the Meat Lover’s with sausage, pepperoni and ground beef, to the Nutty Tuscan, a white pie topped with oven-roasted plum tomatoes, carmelized onion, roasted garlic, toasted pine nuts, and crumbled Gorgonzola cheese with fresh basil and pesto. Another specialty pizza is the Buffalo Chicken & Bacon with hot sauce and blue cheese on request. Also available are freshly chopped salads, calzones and signature sandwiches such as meatball, pastrami, eggplant and Old World sausage. The biggest challenge as the company grows, he declares, is people. “People are always the biggest – you can have a great system and product, but you always need to be able to execute.” Now Serving... FoodService taste of Success The One MOnth Left BefOre the ShOw... reGISter tODAY & SAve! reTail Food Pre-register online or by phone and save up to 50% off using priority code 100251. Online: www.nefs-expo.com Phone: 972-620-3017 The New England Food Show is built with your customer in mind. From restaurant to supermarket, the local deli, bakery and everything in between, the robust show floor offers you the chance to find exactly what you need for your business no matter what you serve or where you serve it. equipmenT Entice and revitalize your new and existing customers with: • • • • New & innovative products Fresh new menu items Creative pre-packaged foods The equipment to make it all happen Sponsored by: Co-located with: Produced by Diversified Business Communications In three days, you can make all of your purchasing decisions, learn about trends in the industry, enjoy a variety of special events and have fun. Boston, MA | March 14–16, 2010 For exhibiting information contact Beth Schultz at 207.443.3083 Show hours: Sunday: 10 a.m. - 5 p.m. | Monday: 10 a.m. - 5 p.m. | Tuesday: 10 a.m. - 3 p.m. Boston Convention & Exhibition Center www.nefs-expo.com 10 Foodservice East • Wintertide 2010 Expo East PRODUCTS An array of products displayed at the Natural Products EXPO East Gaea offers Mediterranean Greek cooking sauces cultures and a European recipe. The line includes non-fat, whole milk and multi grain. Choose from black currant, plum, strawberry, raspberry, peach, blueberry, vanilla and cherry. A plain yogurt is available in whole milk as well. The company also offers a Multi Grain™ version in six fruit flavors - apple/pear, plum, strawberry, apricot, raspberry and peach. Visit www.lowelldairy.com. Daphne Baking introduces new tart flavors Daphne Baking Co. introduces new tarts in its signature all-butter crusts filled with Macadamia Nut, Pumpkin, and Chocolate fillings. The chocolate is made in a chocolate crust filled with French Valrhona chocolate ganache, while Pumpkin in a butter crust has pumpkin custard filling and Macadamia Nut contains a mix of brown sugar, Hawaiian nuts, and artisanal maple syrup. Go to www. daphnebaking.com. Gaea Products S.A. introduces Mediterranean Greek sauces, olives, award-winning Carbon Neutral extra virgin olive oils and, tapenades in six savory varieties. Experience the “meze” cultural culinary fare Visit www.gaea.gr for more detailed product information. Lowell European Classic™ yogurt line debuts Lowell International Foods introduces European Classic™ yogurt, a line of creamy probiotic yogurts in eight flavors made with fruits sourced in Europe and rBST-free milk from Wisconsin, plus live House Foods America’s line of tofu-based products include Tofu Shirataki Noodles, made from Konjac (yam) flour with tofu. The healthy, uniquely-textured noodle weighs in at only 20 calories and has three grams of carbs per serving. The company’s tofus are organic and come in four different firmness levels. Also new are Tofu Burger Patties, a seasoning package to mix with tofu. Earth Balance showcases new soy free spread Earth Balance, the line of healthy buttery spreads, introduces a new all-natural, vegan soy free spread designed for people with food intolerances with no trans fats, hydrogenated oils or artificial ingredients. The Soy Free Spread also contains important Omega-3s. Visit www.earthbalancenatural. com to learn about the company’s full line of healthy spreads, shortenings and nut butters. Lammsbrau Organic Pillsner and Dunkel introduced Europe’s first organic brewery, Lammsbrau, introduces new Organic Pilsner and Dunkel beers brewed in Bavaria by a company dating to 1626. Pristine water from its own well is used. The Pilsner is a German-style lagel with a balance of gentle malt flavor and hop bitterness, while the Dunkel is a smooth, creamy dark Bavarian lager. The beers are imported by St. Killian Importing Co., Plymouth, MA. Pasta alternatives and more made with tofu Grandy Oats intros new organic granola & packaging Grandy Oats introduces new packaging, replacing plastic pouches with more eco-friendly yogurt-cup style containers that are reusable and dishwashersafe. Also new is Goji Agave Granola, with 27 grams per serving of whole grains sweetened with organic fructose-based agave nectar with Goji berries, cranberries and jumbo raisins. Serve for breakfast or as a topping for yogurt, ice cream and fruit. For more information go to www.grandyoats.com. Soft, pliable tortillas certified vegan and Kosher Ciao Bella introduces single serve cups Guilt-free indulgence from Ciao Bella is now available in 3.5 oz. single serve cups, providing easy portion control while offering portability for on the go snacking. Choose from such flavors as Turkish Pistachio, Chocolate Alba Hazelnut, and Sicilian Blood Orange. Single serve cups are packed 12 to the case. Visit www.ciaobella.com. sodium nitrite. The sausages are made with full 12 hour fermentation and are shelf stable for six months until opened. Visit www. vtsmokeandcure.com. Orca Bay introduces flavored butter seafood items Orca Bay Seafood introduces new microwaveable frozen seafood items with flavored butters that reduce cooking time by almost 50 percent. Choose from salmon with roasted pepper, Tuscan Herb Butter or Spicy Terayaki; Tilapia or Mahi Mahi with Chili Lime Butter or Flounder with Hollandaise Sauce. Go to www.orcabayfoods. com. Classic rock ‘n roll with serious coffee ROCK ‘N JOES Continued from page 2 Jovi. We also work with a company that makes gold records for collectors and are a distributor, selling the records and posters.” The average check runs around $8.17, says Brennan who created a menu with whole grain breads and panini sandwiches, fresh field greens salads, and quiches. Breakfast is also available, with “egg scrambles, croissant French toast, and store-baked muffins and scones.” The biggest challenge in growing the concept, he declares, is finding motivated managers and keeping up consistency among the franchisees. “Ours is serious coffee – latte art and high standards. We’ve won a Golden Cup from SCCA several times. We offer a large dessert selection with a foot-high, seven layer chocolate cake, cheesecake and more. Guests can spend anywhere from three to four dollars for a cookie and coffee or $20 to $25 for coffee and more elaborate desserts.” Maria & Ricardo’s Tortilla Factory tortillas, part of Harbar LLC, blend Mexican tradition and professional food manufacturing practices to create all natural organic products. The tortillas use unbleached, enriched wheat flour and are trans fat free, vegan and GMO free. Go to www.mariaandricardos.com. Full fermentation forges flavor in line of sausages Made from old recipes, VT Smoke and Cure summer sausage contains naturally grown pork and beef, raised without antibiotics or Adina introduces two new beverage varieties Adina for Life introduced two new varieties in its new line of organic and sustainable beverages known as “Adina Holistics” – Pomegranate Acai and Grape- fruit Goji. They join five other herbal-infused beverages created by Adina Holistics whose tagline is “Drink No Evil.” Wintertide 2010 • Foodservice East 11 In today’s world, operators must create a buzz apples, grapes, quince and ginger bread ($21). Three pâtes range from $17 to $19. Entrees (Mer et Terre) run from $23 for roasted monkfish with artichokes, shallots, thyme and capers to $32 for the seared venison tenderloin with quince, root vegetables and chestnuts. Additionally, a Plat au Four is offered – a roasted chicken with ricotta and lemon for two ($38). A separate downstairs bar menu offers Petite Bouchées and Premiers Plats throughout the day and five Plats Principaux from $9 (Proven- cal Lamb Cannelloni) to $15 (roasted chicken breast with corn, rosemary and sweet black olives). Sunday Brunch is also available, with brunch items priced from $9 to $13. BISTRO DU MIDI Continued from page 3 bar area and 20 to 30 on the seasonal patio. “We want phenomenal quality at great price points,” says Abela who calls the concept “an authentic reflection of Provence suited to an urban environment.” Signed Matisse and Picasso lithographs grace the walls and a fireplace casts a glow on the upstairs room. The menu and design are intended to evoke the simplicity and beauty of Provence, and an executive chef from MARC’s London restaurants was flown over to help with staff training. “We don’t cut corners,” says Abela, who sees the biggest challenge in opening new restaurants as one of staffing. “We go all the way. The food must be executed perfectly and the technical ability of the chef is what I judge a prospec- Boston Showcase Company SUPPLIES Boston ALL TYPES OF RESTAURANTS IN GREATER We Offer: tive chef on.” When Robert Sisca, sous chef at New York’s Le Bernadin, came on board, Abela and Sisca traveled to Provence together to explore the food. The menu offer a variety of options from Petites Bouchées – tiny tastes – such as green and black olives ($5) and eggplant and olive dip with crostini ($6) to a $12 selection of charcuterie. Premiers Plats – 12 appetizers ranging from chestnut soup with crème fraiche ($8) and Nicoise Salad with house made confit tuna ($15) to seared foie gras with green • Commercial Kitchen Design • Heavy and Light Duty Restaurant Equipment • Kitchen Supplies • Tabletop Items • Restaurant Furniture Boston Showcase Company proudly supplied and installed kitchen equipment at Bistro du Midi in Boston. Since 1913, the Starr family has owned and operated BSC. Our commitment to service is what sets us apart. Bistro du Midi - Boston, MA (O) 617-965-1100 • (F) 617-965-6326 • www.bostonshowcase.com IRFSNY_FoodserviceEast:Layout 1 12/21/09 10:11 AM Page 1 NEW Trends February 28 – March 2, 2010 Jacob K. Javits Convention Center New York, New York Gain a FRESH Perspective on Your Business ™ NEW Ideas NEW Products The ONLY event in New York exclusively serving the restaurant and foodservice industry. Register now by calling (888) 334-8705 or visit www.internationalrestaurantny.com! — NYSRA PRESENTS — — OWNED & SPONSORED BY — — PRODUCED & MANAGED BY — — CO- L OCAT E D W I T H — Wintertide 2010 • Foodservice East 13 Taste of the Nation set for April 8 in Boston BOSTON – Taste of the National, the Share Our Strength Boston fundraising event, takes place here April 8 at Hynes Convention Center, celebrating its 20th anniversary. VIP tickets are $135 in advance or $145 at the door, while general admission is $85 in advance and $95 on site. Visit http:// strength.org/boston/ INDUSTRY Norwell catering firm changes hands NORWELL, MA – Gimme The Skinny, a local catering operation, changed hands recently and was sold to John Moore of Navy Yard Bistro, Charlestown, MA and Allison DeLorenzo, executive chef of The Plated Gourmet in Charlestown and Cohasset, who plan a retail prepared foods to go outlet. Discover New England Summit planned for mid-April NEWPORT, RI – Discover New England Summit, a tourism and international marketplace, will be held here April 19-21 at the Marriott Hotel. For details, go to info@discovernewengland.com or call 603-766-0606. Culinary Institute updates and expands soup cookbook HYDE PARK, NY – The Culinary Institute of America has updated and expanded a cookbook featuring soups. The New Book of Soups, published by Lebhar-Friedman, contains all the recipes and techniques from the original Book of Soups, but with more recipes, techniques and new color photographs. The New Book of Soups is filled with over 160 new and improved soup recipes created by the chefs at The CIA. A chapter on Accompaniments helps chefs add the ideal touches to each recipe. Make Thai hot and sour soup, Vietnamese water spinach and beef soup, and many more. For more information contact: Trina Kaye – The Lisa Ekus Group / 310-915-0970 or e-mail /TrinaKaye@tkopr.com. New England Food Show offers new and green products BOSTON – Attend the New England Food Show, March 1416 at the Boston Convention & Exhibition Center, co-locating with the International Boston Seafood Show. A special highlight is the New and Green Products Pavilion with everything from food items to kitchen equipment. Go to www.nefs-expo. com for complete details. Original Boloco site moves to larger Back Bay location BOSTON – Boloco, which begn life here in the Back Bay as The Wrap at 137 Massachusetts Ave. in 1997, has moved to Boylston St. to an expanded space for up to 80 customers, compared to 18 at the original site. Compass integrates KIMCO and Eurest Services USA WAYNE, PA – Compass Group recently integrated KIMCO Corp. and Eurest Services, naming former KIMCO CEO John Barrett president of Eurest Services USA. The unified organization will serve clients with a wider range of facilities solutions and locations. Eurest Services will bring a mix of soft support services to the marketplace, along with a commitment to quality and value. The company will have presence in 49 states and will support over 1,000 corporate clients in the US, in the corporate facilities, retail, manufacturing, energy, pharmaceutical, and other industries. Chris Parsons to open new concept & relocate Catch WINCHESTER, MA – Chris Parsons, chef/owner of Catch, plans to relocate the restaurant to Boston or Cambridge and open a new, more moderately priced concept on the original site. Parsons Table will be a neighborhood spot with locally sourced comfort food classics and lower price points. Plans call for opening by late February with rustic reclaimed wood tabletops, barnwood siding accents and new lighting and window treatments. DiningIn comes of age, plans growth B OSTON – DiningIn, celebrating 21 years of delivering high quality restaurant meals to residential and business clients, is finding a positive twist to a down economy as customers turn to takeout as an option to dining away from home. “People are doing more takeout,” says Founder Michael Hackel whose original vision of a Boston delivery service has grown to include four other metropolitan markets – Philadelphia, Chicago, Dallas and Denver. “We are definitely poised to expand our model,” he discloses. “The recession has been an interesting time. Companies are no longer subsidizing lunches 100 percent but they are doing dinner to incentivize employees. We created a virtual cafeteria to bring in restaurants. It acts as a human resources tool.” This allows the company to be less reliant on its residential community, he explains. “They still go out once a week but now it may be the DiningIn experience.” Major chains such as Cheesecake Factory, Lettuce Entertain You and Stephen Starr Restaurants have embraced the DiningIn “channel,” says Hackel. “It’s a powerful partnership. We expand the footprint of the local community. Restaurants typically don’t focus on the corporate community. We built our value proposition by being a sales engine. We preserve their brand in the community.” Twenty years ago, “our concept was not understood. Now, we are looking to increase the sales channel and become a bigger part of restaurants, and restaurateurs are looking to increase sales without cost. We are planning to introduce new products by the spring of 2010 and we’re looking at New York.” “In the beginning, we focused on catering, but now, we’re using proprietary technologies. An administrator will send a viral e-vite and the company may subsidize or pay for the orders. People are invited to a social environment, a “great room,” for the office and it’s easy to participate.” Now, DiningIn also has a “pre-fixe” option that’s designed for corporate customers for groups of 20 to 40 employees. The program functions as a “virtual cafeteria” and allows the customer to log into his or her account and create a schedule of restaurants that deliver on specific days. Employees place their lunch order on line from one or more of the pre-selected restaurants for a price including a small delivery fee and the tip, and meals are delivered at a designated time. It’s a real shining light in this economy and employees love it when they’re working late.” A major hospital, he adds, recently “signed us up as a cafeteria and we can deliver food. Large chains partner with DiningIn and are connected to corporate communities “We preserve brands,” says Hackel It’s very easy, sexy and focused and it’s something new for a lot of companies. We can be an alternative, a win for both the employer and the employee.” Other options, available for both residential and business customers, manage orders for client meetings, employee lunches, holiday parties and more. A separate option allows organizing catered events from restaurants with that capability. The ‘a la carte’ option lets users place orders for anywhere from one to 2,000 individual meals. Hackel estimates the company delivers between 15,000 to 20,000 meals a week compared to 1,000 meals 20 years ago. Ninety percent of the business comes over the web, although some comes in from concierge desks. “They’ll ask us to get the best value.” He estimates that for one large chain, DiningIn brings in $500,000 to $700,000 per unit with no capital expense, and for one independent restaurant group, the partnership means “an extra $20,000 to $30,000 a month.” 14 Foodservice East • Wintertide 2010 Non-dairy frozen dessert from Coconut Bliss Gluten Free PRODUCTS Three new gluten free breads have whole grain stamp Nine “heavenly desserts” are gluten free Moondance offers “heavenly desserts” in nine varieties – all gluten free. Choose from rich fudge, walnut or buttery blonde brownies, or pick classic, chocolate chip, butter toffee, lemon curd, raspberry ribbon or pumpkin cheesecake. For more information, go to www. moondancedesserts.com. Wheat-free, gluten free pizza crust shelf-stable Rustic Crust introduces pizza crusts with no wheat, gluten or dairy, guaranteed shelf stable for 120 days. With 45 percent of Americans exhibiting food allergies or intolerance, offer menu options to meet their needs. The hand-formed pizza crusts provide great-tasting alternatives with no saturated or trans fats. Visit www.rusticcrust.com. French Meadow Bakery introduces three new gluten free breads including multi-grain, sandwich bread and cinnamon raisin. MultiGrain bread. Multi-Grain is made with a gluten free whole-grain blend of amaranth, quinoa, millet, sorghum, and teff, and sweetened with a touch of organic honey. The product carries the “whole-grain” stamp, which is found only on a limited amount of products in the gluten free marketplace and provides four grams of protein and three grams of fiber per slice. The line is also free from lactose, casein, peanut, tree nuts, and preservatives, and an independent laboratory periodically tests and verifies the company’s allergen claims. The extensive gluten-free portfolio includes breads, pizza crust, tortillas, rolls, brownies, cookies, muffins, cakes, and cupcakes. For information, go to www.frenchmeadow.com. Luna & Larry’s Coconut Bliss is said to be the fastest growing nationally distributed non-dairy frozen dessert in the US and is soy free, agave sweetened, gluten free, certified organic, low glycemic, vegan and kosher. Available in 10 flavors including Naked Coconut, Mint Galactica, Cherry Amaretto and Chocolate Peanut Butter, the dessert line is made with Fair Trade ingredients and comes 8/ PT to the case. Visit www.coconutbliss.com. Seven cereals in luxury organic product line Gluten Free Foods Ltd. presents seven organic cereals among its product offerings of 50 dedicated gluten and wheat free items. Organic Porridge is the company’s top seller, or select from Muesli, Breakfast Pops, Chocolate Rice Crunchies, Cornflakes, Chocolate Rice Crunchies or Chocolate Cornflakes. The British company also makes Kosher gluten free pretzels, matzos, honey cake and coffee biscuits as well as its Barkat label digestive biscuits, coffee biscuits, ginger cookies and Gman “ginger bread” cookies, all containing less than 20 ppm of gluten. A new addition is gluten free pasta in “alphabet shapes” and “animal shapes.” Go to www.glutenfree-foods.co.uk. Kettle Cuisine offers four new gluten free soups Offer more alternatives to customers with celiac disease with four new organic soups, all gluten free, from Kettle Cuisine. Soups include Organic Carrot & Coriander, Organic Chick Pea & Spinach Soup with Cream, Organic Katz gluten free breads, challah, rugelach, challah rolls, cookies and marble cake are manufactured in a certified gluten free facility in Monroe, NY. The company is expanding distribution in the US, Canada and the UK and recently added new wholesome breads such as the gluten free Hamotzie oat rolls and honey muffins. Get great taste and flavor in gluten free baked goods. For more information, visit www.katzglutenfree.com. Two new pastas added to Caesar’s Pasta lineup Caesar’s Pasta Products, a third generation family business for 43 years, introduces new gluten free, all natural vegan pastas to its line – potato gnocchi and spinach potato gnocchi, both rich in flavor, what free, gluten free and containing no animal products. The pastas include noodles made with rice and cook in two or three minutes. The company uses only the finest ingredients in its USDA, HACCP compliant facility. Visit www.caesarspasta.com 1,000 GlutenFree Recipes Carol Fenster, John Wiley & Sons, $35.00 Carol Fenster, an expert on gluten-free cooking who is herself sensitive to gluten protein in wheat, adds 1,000 Recipes for Gluten-Free Cooking to her previous seven books including three with a similar focus. Founder and president of Savory Palate, Inc., her mission is offering information for gluten-free lifestyles. For those who think cooking for persons with wheat allergies, gluten intolerance or celiac disease is complicated, she smoothes the way with this comprehensive collection of recipes, many of them vegetarian. In addition to recipes for a large number of breakfast dishes, breads, muffins, and pastas, she offers recipes for salads, soups, appetizers, grains and beans, seafood, poultry, meats, vegetables, and desserts. Tips on cooking with gluten-free ingredients and other helpful information make this a must for any kitchen. Gluten free items with a Latin twist Gluten free tortilla chips now certified vegan FoodShouldTasteGood® received “Best New Food” award top finalists status at Expo East last fall for both its new Lime and Yellow Corn Chips. The company’s line of tortilla chips are now certified vegan and are also gluten free. Choose from a variety of flavors from Chocolate to Jalapeno to Sweet Potato. Visit www.foodshouldtastegood.com. Gluten free baked goods expanding distribution to growing customer demand. The mixes also include whole grain sorghum flour and may be creatively adapted for multiple uses with the addition of other ingredients. For more information, visit www.bobsredmill.com. Cream of Mushroom & Potato and Organic Roasted Eggplant & Tomato. All are refrigerated and ready to heat, full strength, packed two 8 lb. bags to the case. Go to www.kettlecuisine.com. JC Latin Taste introduces gluten free authentic Latin appetizers including Latin style wedges – vegetarian and vegan friendly corn flour shells filled with a proprietary blend of vegetables and spices; Cheese Guajiras- a specially designed mixture of natural flours, fresh farmers cheese, and a touch of spices; and Hot Crazy Salsa, homemade-style salsa with fresh, hand-picked produce, completely Tomato and preservative-free. Contact salescanada@jclatintaste.com. Cake and cookie mixes from Bob’s Red Mill Bob’s Red Mill Natural Foods introduces new gluten free Vanilla Cake Mix and gluten free Shortbread Cookie Mix this year in response Keep new gluten free tortillas frozen until use time Maria and Ricardo’s introduces new Wrappy gluten free/wheat free tortillas to keep frozen until time of use. Warm the tortillas on a hot skillet or griddle for about 30 seconds and turn as needed. When soft and pliable, the tortilla is ready. Or microwave wrapped in a cloth or paper towel for 30 to 40 seconds. Visit www.harbar.com. Wintertide 2010 • Foodservice East 15 Operator awareness of gluten free needs grows W ith one in 25 persons in America reporting a food allergy, awareness of persons with digestive food ailments is on the rise and many foodservice operators are beginning to find ways to meet their needs as manufacturers bring more gluten free products to market. Celiac disease, a genetic ailment that affects the digestive system, can lead to malnourishment and damage to the small intestine as the result of inability to tolerate gluten, the protein part of wheat, rye, barley and other grains. Addressing the needs of celiac sufferers and others early on, Boston’s Uno Chicago Grill became active five years ago in introducing gluten free items to its menu, says Executive Chef Chris Gatto. “Our nutrition consultant identified it as an up and coming trend.” “We wanted to introduce a gluten free pizza and worked Metz Director of Culinary Development Ryan McNulty is addressing growing needs of celiac customers, offering more gluten free products in school and healthcare foodservice operations. on it for a year to get it where we wanted it. It had to taste great. We had a lot of calls from celiacs who wanted to be able to order pizza and had had a hard time getting great tasting gluten free options.” Uno continues to introduce new items to the existing gluten free menu with 25 to 30 choices. “We’re working on several items as interest continues to grow, and on the beverage side, we just added a strawberry smoothie and a gluten free beer, Red Bridge.” Preparation of gluten free fare necessitates strict procedures to avoid cross contamination in the kitchen, Gatto points out. “Our cooks change their gloves and there are no bread items where they work. They know if the order is gluten free and a manager visits those tables to assure the customer that precautions are being taken.” Uno plans to add a gluten free pasta, Gatto says, noting that “I think this is just going to increase. More companies are introducing gluten free hamburger rolls, breads, pastas and desserts.” This winter, Burger King, with 12,000 restaurants worldwide, released a Gluten-Sensitive List, a listing of foods that do not contain wheat, barley, oats or rye. “We understand that our guests have individual dietary needs, and as part of our Have It Your Way® brand promise, Burger King offers menu items for individuals with gluten sensitivity,” says Cindy Syracuse, senior director, cultural marketing. “With our Gluten-Sensitive list, we’re making it easier for our guests to identify these choices.” At The Common Market Restaurants, a Quincy, MA ‘restaurant row,’ owner Greg McDonald whose family business consists of a variety of operations including a pub, café, fine dining, food court and function facilities, is noticing increased demand for gluten free fare. “Our food court does a big volume in takeout – 70 percent of sales, and it started there. We now have an all gluten free category.” Fifty percent of the menu, he says, is a core of items while the rest changes each month. “We took a small section for GLUTEN FREE Continued on page 20 ce Tortilla Since 1986 i v r e S Wrappy - New England’s #1 Food - Count on Wrappy Won't Split, Crack, Tear or Seep Satisfaction Guaranteed Working for you behind the counter and in your customers’ hands - Ask for it by name - 48g or more per serving EAT 48g OR MORE OF WHOLE GRAIN DAILY Zero Trans Fats • GMO Free • Vegan Certified • Kosher Certified • H.A.C.C.P. Facility 320 Tunrpike Steet Canton, MA 02021 800-881-7040 B A K I N G T O R T I L L A S For further information visit our website www.harbar.com or contact John Engels at Fusion Sales Group New England (978) 689-0006 ext. 3202 I N T H E N O R T H E A S T F O R O V E R 2 0 Y E A R S 16 Foodservice East • Wintertide 2010 Building market share becomes name of the game Job losses and the credit crunch continue to hurt Weathering economic storm tied to improving job numbers OUTLOOK Continued from page 1 percent in 2010 compared to minus 3.5 percent last year, and real growth of minus 3.1 percent this year against minus 5.8 percent in ’09. The numbers include sales of alcoholic beverages. Positive numbers in the Technomic forecast appear for Retail Hosts – supermarket foodservice, convenience stores and all other retailers – with a nominal growth of 2.2 percent forecast this year versus 1.3 percent in ’09 and real growth of 0.7 percent (’10) against minus 1.2 percent last year. Education – primary and secondary schools and colleges and universities, are also expected to be better this year with nominal growth of 2.1 percent compared to 3.2 percent in ’09 and real growth of 0.6 percent this year against 0.7 percent last year. Meanwhile leading economic indicators, expected to predict three to six months of economic activity, are showing signs that the recession may have bottomed out. Last October, talking about holiday season projected sales, James Russo, vice president for global consumer insights at the Nielsen Company, noted that today’s ‘new normal’ is one in which flat is good because it indicates that the situation won’t worsen. In contrast to the 90’s when double-digit sales gains were not uncommon, now, “being up one percent is an indicator that you’re doing something right,” says Technomic Vice President Darren Tristano in Chicago. He anticipates business to be “pretty flat” in 2010 or even down on a real basis. “It’s hard to be optimistic. It will be three to five years before we see significant growth.” Other industry analysts, such as Dennis Lombardi of WD Partners, don’t expect much growth in traffic this year but note: “If you liked ’09, you’ll like 2010. I don’t think it will get much better until our non-farm employment begins to climb.” Today, he says, “it’s a market share game. Those who are executing incredibly well will be okay. The best hope is that by March, employment will start to grow and we’ll grow traffic. Those who have survived so far will continue to do so. Some have really pushed the envelope to improve operations.” At the National Restaurant Association, the 2010 Forecast calls for an unprecedented drop in real sales for the third consecutive year. While sales are projected to advance 2.5 percent, that number slips to real growth of one percent after adjustment for inflation. “Inventiveness will shape success,” says NRA, which sees a gradual recovery and stronger second half this year. Here in the Northeast, 2010 sales are expected to rise anywhere from 1.9 percent to 2.7 percent before inflation, depending on the individual state. Last year, the region had pre-inflation sales totaling $80.7 billion, a number expected to reach 82,715,641 this year. Forecasters such as the New England Economic Partnership expect the recovery to be “slow and weak,” noting that job losses will continue through the fourth quarter with unemployment peaking at 9.4 percent. Across the six-state region, RI has been hit hard with unemployment rising to 13 percent last fall, well above the national average. The state also struggles with a budget deficit. Connecticut is expected to be in a downturn for some time with unemployment remaining high through 2013, NEEP anticipates. Vermont’s jobless rate is lower than the other five states and slow improvement is expected over the next few years, while Massachusetts’ employment may not reach pre-recession levels until 2013. Maine and New Hampshire could see unemployment fall below nationwide levels. Åt IHS Global Insight, Lexington, MA, the forecast anticipates a “slow economic recovery” with more cautious consumer spending because of because of high debt burdens, depleted wealth, tight credit and weak labor markets.” Longtime former restaurateur David Shinney of DCS Associates, LLC, a Boston-based consulting firm, believes that operators who who’ve become sophisticated are “the ones who are going to make it.” He’s not seeing clear signs that there’s been a shift in the economic climate, but believes that “those who can control their business through cost management, revenue building and marketing and have concepts that are right for their market while presenting value” have the best chance for survival. Other key factors, he notes, include service, strong food and beverage programs and comfort in terms of interior design and décor. S hinney sees a growing role for consultants and other experts in helping operators navigate the stormy economic environment. Speaking last fall in Boston at a gathering of women in commercial real estate, Faith Hope Consolo, chairman of Prudential Douglas Elliman Real Estate’s Retail Leasing, Marketing and Sales Division, called the past year “the worst economic storm in decades,” noting that while a full recovery still lies ahead, “we ‘re starting to see an upturn that will leave us well positioned for the future.” Looking ahead at the new year recently, she predicts that traditional comfort food such as pizza will remain big as new operators such as Pulino’s Bar & Pizzeria open this winter along with Francois Latapie who’ll convert Café Bruxelles into an as yet unnamed French restaurant. Other traditional outlets include Choptank, a recently opened seafood spot, and another new seafood place from Saraghina’s owners, will open in Bed-Stuy. “We’re seeing a lot of tradition right now,” says Consolo. At the same time, Tom Colicchio is changing his Craftsteak concept to a new, more affordable format, Colicchio & Sons, a sign of the times. And last year, the city lost the 92-year-old Café des Artistes, the LeRoy family’s Tavern on the Green and Chanterelles. Manhattan restaurants had strong bookings in ’09, she continues, noting: “I’m not sure frequency has been cut back as much as many believe. Anecdotally, I’ve heard about the greater concentration on value and prix fixe is more popular than ever. That $500 bottle of wine is a lot more likely to remain in the cellar in favor of a $35 cousin.” Business lunches and corporate events were down “greatly,” Consolo observes. “Extravagence is not likely to return anytime soon. Over the top is out of style. Smart operators focused on giving more for the money.” In the past decade, some of the city’s most venerated establishments, among them Le Côte Basque, La Caravelle, Lutece, Café des Artistes, and Tavern on the Green, closed their doors. New York Magazine writer Adam Platt calls a period in which pork belly replaced filet mignon. It was also, he believes, a time “when New York finally found its own voice as a restaurant town.” He sees the new “prototype” as one that serves comfort fare with a bar Wintertide 2010 • Foodservice East 17 where people eat as well as drink. Technique prevails in the kitchen, but the “alchemy” coming out of that once lofty sanctorum has changed. Platt calls it “New York cooking.” In the Boston area, Charlie Perkins of Boston Restaurant Group observes that 12 of the Zagat Guide’s “Top 40” restaurants in 2000 are no longer in business this year. “Rents are up and same store sales are flat. Chains expect rents to run around six percent of sales but landlords keep pushing the bar, he points out. “There’s a lot of uncertainty out there. The ‘burbs are getting hammered.” At Atlantic Restaurant Group, Dan Newcomb is seeing many landlords trying to work with operators to allow them to stay open. “Sales are soft and if they’re flat, that’s the new up. Flat is not the same today as it was in 2008 when it meant negative. People are trying to hold on but the early part of the week is bad. Local neighborhood joints are doing fine. People feel comfortable going out in jeans and a sweater.” Adjustments to continue as operators respond to changes in consumer eating patterns At the same time, he says, many people “are looking to buy the right opportunity and sometimes, don’t even need to go to market. Thirty percent of our deals don’t get on the market because a lot of buyers are looking at real estate. And people laid off from other indus- tries are buying coffee shops and sandwich shops. In the last 18 months, people have really buckled down and held on, but if it snows on a Fri. or Sat. night, my phone rings off the hook.” O perators such as Marty Bloom, owner of Max Stein’s, a Lexington, MA steakhouse, made the leap. Bloom converted a high-end suburban concept to a more affordable Italian restaurant, Palio’s. He views the shift as “the proper move considering the exodus from steakhouses,” but views the situation with consumers as “still very dicey. They still don’t feel recovered. Everything they hold dear home equity, job security and retirement savings, are still nowhere near pre-depression levels. Free spending, which has a lot to do with good times, is still a long way off. They’ve pulled back at a level I haven’t seen in 30 years. The ‘burbs are getting whacked. This makes what happened in the ‘90s look like a blip.” “Corporate/celebratory business has been eliminated or at best curtailed, as there’s very little little to crow about. People are misconstruing the stock market stabilization and banks paying back Tarp money with recovery.” However, Bloom is cautiously optimistic, seeing “many signs of strength,” but expects there’s a long ways to go.” Suburban operators were hard hit last year, but in West Newton, MA, Michael Leviton, owner of Lumiere, calls it “okay, overall; about on par with’08,” but with many ups and downs. He anticipates that “with the exception of Barbara Lynch’s Menton, I don’t expect we’ll see a lot of higher end stuff opening. It will be more neighborhood and neighborhood-type places. Value oriented will be the key.” Down in Providence, Chowhound Food Group’s John Elkhay expects some improvement by the second half and is already seeing advances in sales from his new lowerpriced concepts such as Luxe Burger Bar and Café Noir over the higher-end operations they replaced. The revamp of his Chinese Laundry is underway this winter. A key to a better economic climate, Elkhay points out, will be better job numbers. Unemployment in RI is around 12 percent, he says, and the word on the street is that “hotel and convention bookings are way off.” 2009 was a year, says Thomas John, executive chef of Au Bon Pain, when consumers shifted from a long-held focus on the price/value relationship to “absolute price, and brownbagging became our main competition.” At Davio’s, Steve DiFillippo has been affected by legislation banning pharmaceutical companies from taking customers to dinner. Functions, he says, play a big role today but have been down a little. DiFillippo plans a new restaurant with Simon Properties in Burlington, MA this year. The Foxborough, MA Davio’s does well he notes, adding: “I would’ve thought that location was crazy. But we have a $42 sirloin and our mix is more steakhouse than pasta.” He’s looking for future growth, noting that with a restaurant in Philadelphia, he’d like to be in suburban King of Prussia. At Max Restaurant Group in Hartford, CT, Founder Rich Rosenthal has seen the dining playing field change in the past 18 months, he says. Last year, the nine-unit group saw sales fall 15 percent from 2008 when they were down five percent. “But we still do a good business. Customers still want the expensive things. High-end wines are softer and it’s slower early in the week, but they still go out. It’s our culture to eat out now. They’re more careful, but they won’t deny themselves.” Next year he may do another restaurant – possibly another burger place, he says. Think Again! The quality you expect at a price you can afford. 866-44-FAEMA (3-2362) 18 Foodservice East • Wintertide 2010 faces & ertson, formerly at Z Square, becomes executive chef, bringing 15 years of experience to the post and a new menu of internationally and regionallyinspired fare using local and sustainable ingredients. places BRAUN CASTLE HILL RESORT – This Newport, RI Relais & Chateaux property names Director of Food & Beverage Daniel Braun to the top post, general manager. He brings a wealth of experience at five star, five-diamond properties, says Director of Hospitality Operations Casey Riley. A native of Luxembourg, Braun is fluent in English, French and German. FEENEY DELAWARE NORTH – Christopher Feeney becomes chief financial officer, joining the company from Wyndham Worldwide where he was senior vice president and treasurer. His background includes senior financial positions with Sunrise Senior Living, Marriott International and Ernst & Young LLP, among others. T.G.I. FRIDAY’S – Lee Sanders, most recently president of CEO of Johnny Rockets Inc., becomes president of franchising for Friday’s® and a member of the Carlson Restaurants executive team. His background includes senior vice president development and franchising for Buffalo Wild Wings, national director of franchising for Dunkin Brands, Inc., and various leadership positions with General Mills, Inc. GRAFTON STREET – In Cambridge, MA, Scott Rob- NEW ENGLAND CULINARY INSTITUTE – The board of directors of NECI recently appointed Robert (Skip) Myers, PhD, as president. He succeeds Fran Voigt, a founder of the college who served in that post nearly all 30 years of the school’s existence. Myers, an amateur chef himself, has been president of Daniel Webster College, Nashua, NH. oversee marketing and media relations. HONEY DEW DONUTS – Larry Flaherty, most recently with D’Angelo and KaBloom, becomes director of franchise development for this Plainville, MA-based coffee and donut chain, which plans growth in Central and Northern MA, RI, CT, NH, VT and ME. STARBUCKS – Corey duBrowa, most recently with the public relations firm, Waggener Edstrom, becomes vice president, Global Communications and Public Affairs. Separately, Valerie O’Neil, Global Communications vice president, becomes vice president of Global Partner Communications and will reportedly oversee public relations activities. UNION SQUARE HOSPITALITY GROUP – David Swinghamer, formerly president of the Growth Division, becomes CEO of the company’s Shake Shack division, which is undergoing major expansion. He remains a senior managing partner at USHG. Randy Garutti, who has been Shake Shack managing partner, moves to COO. NATIONAL RESTAURANT ASSN. – Scott DeFife was named executive vice president, Policy & Government Affairs, spearheading state and federal lobbying efforts. Previously, he led government affairs for the Securities Industry and Financial Markets Assn. where he led a 15-member team. CHOW FUN FOOD GROUP – Ted Newcomer, Jr. moves to senior executive vice president from vice president of operations and corporate beverage manager. John Elkhay, coowner, and Mike Capalupo, marketing specialist, take on the dual post of handling marketing and media relations. NICK RABAR – Former Chow Fun Food Group Executive Chef Nick Rabar will open an as yet unnamed restaurant in Rumford Center, RI with modern American cuisine that reflects regional influences. Former Chow Fun Marketing Director Tracy Rush will GAUDET AQUITAINE BISTRO – Matthew Gaudet, who last was at Boston’s Brasserie Jo in The Colonnade Hotel, joined this South End restau- rant owned by The Aquitaine Group late last year succeeding Barry Edelman who became executive sous chef at Bistro Du Midi in the Back Bay. Gaudet’s career includes stints at Eleven Madison Park, Union Square Hospitality Group’s prestigious Relais & Chateaux restaurant, among others. SODEXO – Calvin “C.J.” Johnson was promoted to president of the Hospitals Division, Sodexo’s largest unit, from vice president for hospitals in the western region. He succeeds Dick Deroschers who moves to a new senior leadership post in the company. At Sodexo Leisure Services, a new division of Sodexo Corporate Services, Executive Chef Chazz Alberti was appointed national director of culinary services from executive chef at Chase River Center, Wilmington, DE. MARFA – In Manhattan, Tony Cruz was named executive chef from a post as executive sous chef with B.R. Guest – Don Caminos Park late last year. CB HOLDING CORP. – This parent company of Charlie Brown’s Steakhouse and Bugaboo Creek Steakhouse named Craig Coyne, formerly with Brinker International, and Donna Morris, who was with BUCA, Inc., regional managers for Charlie Brown’s. Additionally, Allyssa Leddy, who began her career as a server at the South Portland, ME Bugaboo Creek, was elevated to director of training for all brands. LAKES REGION ASSOCIATION – At this group’s 73rd annual meeting last fall, the following directors were elected: Sean Brown, Common Man Family of Restaurants; Pam Patoine, Courtyard by Marriott Grappone Conference Center; Dyan Driscoll, Cozy Inn Cottages / Lakeview House Cottages; Mary Ellen Dutton, Kellerhaus; Mary Lamprey Bare, Lamprey Lamprey; Jim Morash, M/S Mount Washington Cruises; Deb Irwin, Manor on Golden Pond; Patricia Poore, member at large; Doug Cutillo, Steele Hill Resorts; David Doyle, Sun Valley Cottages; Thomas Boucher, T-Bones Great American Eatery / Cactus Jack’s Grill Watering Hole; and Karen Beranger, Wolfeboro Inn, and Mildred Beach, lifetime director. New officers are Brad Lipe, The Laker, president; Frederic Clausen, Proctor’s Lakehouse Cottages, immediate past president; Gail Batstone, Inns and Spa at Mill Falls, first vice president; Greg Goddard, Gunstock Mountain Resort, second vice president; Mel Borrin, Preferred Vacation Rentals, treasurer. MARKET – At this new Jean-Georges Vongerichten restaurant in the new W Hotel in Boston, Christopher Lee Damskey, most recently at Chambers Kitchen in Minneapolis was named chef de cuisine. SODEXO – Lorna Donatone, president of the School Services Division, becomes a company chief operating officer. She succeeds Rick Brockland, who retires after nearly 40 years of service. BAKERS’ BEST – Celebrating 25 years, this retail store, cafe and catering business expanded last fall, moving across the street in Newton Highlands, MA to a larger cafe with full-service social and corporate catering capabilities and a 10,000 sq. ft. commissary. JOHNSON DELAWARE NORTH COs.SPORTSERVICE – Kevin Doherty, executive chef for the Boston Bruins and Boston Celtics at TD Garden, becomes one of four regional executive chefs who will lend their oexpertise to more than a dozen Sportservice locations. Separately, Larry Johnson, previously head chef at The Wintertide 2010 • Foodservice East 19 Balsams Grand Resort, Dixville Notch, NH, was named head chef at Buffalo’s Ralph Wilson Stadium where he will oversee premium dining and catering, develop menus and train staff. ARAMARK SPORTS & ENTERTAINMENT – Brian Stapleton was promoted to executive chef for this contract feeder’s stadiums, arenas and entertainment venues. He most recently was one of five regional executive chefs. DON COQUI – Jimmy Rodriguez opened a 12,000 sq. ft. restaurant in New Rochelle, NY, Coqui, designed by Ilan Waisbrod. SUGAR RIDGE ANTIGUA – Marvis Brade, formerly executive sous chef at The Sticky Wicket in Antigua and a Johnson & Wales graduate, becomes executive chef of Sugar Club Restaurant here. NEFS co-locates with International Boston Seafood Show B OSTON – The New England Food Show, formerly the New England Foodservice & Lodging Exposition, will co-locate with the International Boston Seafood Show at the Boston Convention & Exhibition Center in the city’s revitalized Seaport District March 14-16. Highlights include new “green” products and services and an expanded Spirits Pavilion where attendees can check out cocktail/mixer products, craft beers, and wines, as well as a chance to win free Red Sox tickets while attending the show each day. The show provides a major buying venue for operators from across New England including, this year, retail groceries, supermarkets and bakeries. A New & Green Product Pavilion displays everything from specialty foods to kitchen equipment. Chefs from across the region will do demonstrations daily – go to www.nefs-expo.com/chef for times and details. Other highlights include the Specialty Foods of New England Pavilion, Organic & Natural Pavil- ion, expanded Spirits Pavilion and the new Foods of Quebec Pavilion. Also new is the Author’s Corner and Bookstore where attendees can meet New England writers. On Monday from 4 to 5 PM a Wine Tasting Recepton takes place following the Mixology Event with cheeses, chocolates and the like. Boston Seafood Show takes place in Mar. at BCEC JOHNSON BISTRO DU MIDI – Kelly Coggins, last at Rialto in Cambridge, joins Bistro Du Midi as sommelier and Doss Posey, who had been at Atlanta’s Hilton at Buckhead, was named general manager. POSEY B OSTON – Colocating with the New England Food Show for the first time, the International Boston Seafood Show Mar. 14-16 is North America’s premiere seafood event with 16,000 buyers and sellers from around the globe. This year’s show introduces the Seafood Excellence Awards (formerly the New Product Awards) in which a retail and a foodservice seafood product will receive “Best New” honors. To enter, to tohttp://www. bostonseafood.com/10/public/ Content19275.aspx The show also hosts the 4th annual Oyster Shucking Contest. Chef Kevin Cottle, runnerup in Season 6 of Hell’s Kitchen, and an acclaimed chef who grew up on Cape Cod, will keynote the Show, speaking on “Local and Sustainable Seafood: Why It Makes Sense,” on Sun., March 14 from 12:30 to 1:30 PM. Cottle is presently executive chef at the Country Club of Farmington, CT. Coffee Fest NY/NJ at the Meadowlands Follow us on twitter @CoffeeFestShow 20 Foodservice East • Wintertide 2010 Lincoln Smallwares, a division of The Manitowoc Company, Inc., which retains the Lincoln name and its other Lincoln business and product lines. Lincoln Smallwares is known for its aluminum cooking utensils under the WearEver™ trade. ing Water Treatment Systems (LWTS) and five chlorinators. These water systems can provide portable drinking water to approximately 100,000 total people daily. The systems were shipped and installed in coordination with WMI. SUPPLIERS CORNER Everpure responds to crisis in Haiti CHICAGO – Pentair Foodservices is responding to the disaster in Haiti where an aftershock cut off municipal water supplies in Port Au Prince, creating an urgent need for clean, filtered water. In coordination with its Foundation, Pentair, which includes the brands Everpure® and SHURflo®, is donating $200,000 to fund portable water treatment systems and related supplies to Haiti. Working with the company’s charitable partner, Water Missions International (WMI), the company is able to provide 10 Liv- Bob Galvin named exec vp for KeyImpact Sales ODENTON, MD – KeyImpact Sales & Systems Inc. named Robert Galvin, a founder of New England’s Food Dynamics brokerage firm, executive vice president. He will spearhead strategic planning and its execution for the company and oversee the marketing department. Galvin formed his first brokerage firm in 1971. Five years later he founded Food Dynamics and grew it into the New England market’s largest foodservice brokerage. He also oversaw business mergers with a large retail broker and Lobel Food Brokers in 1999, which formed The Market Dynamics Group. For more information, visit www.kisales.com. Minichello oversees OMNI Career Search division Patsy Benincasa named foodservice marketing director COLUMBUS, OH – Patsy Benincasa was promoted to director of foodservice marketing with T. Marzetti Co. from senior marketing manager. She will provide strategic direction in marketing for the company’s full line of foodservice breads, croutons, dips, dressings, pastas, rolls and sauces. The Vollrath Co. acquires Lincoln Smallwares™ SHEBOYGAN, WI – The Vollrath Company recently acquired Fort Wayne, IN-based MARKET PLACE EAST EQUIPMENT COMPUTER SERVICES EQUIPMENT PAPER CORP. PAPER & RIBBONS FOR: >> POINT OF SALE >> CASH REGISTERS >> CREDIT CARD VERIFICATION >> GUEST CHECKS >> BUSINESS FORMS 1-800-289-9696 800-357-3535 FAX www.packardpaper.com CONSULTING 28 Daniel Plummer Rd., Unit 14, Goffstown, NH 03045 P 603-606-1590 F 603-935-9390 Take your restaurant, new or existing, from good to great. DCS Associates, LLC. Hospitality Consultants David C. Shinney 563 Massachusetts Avenue #2 Boston, MA 02118 T 617 459 5500 F 617 249 1903 E davidshinney@dcsassociates.biz W www.dcsassociates.biz Sign up for e-mail news Foodservice East’s website at www. foodserviceeast.com changes regularly. NORWELL, MA – Michael Minichello is a new partner with OMNI Career Search, serving as president of the Restaurant Division. He previously was director of human resources for Not Your Average Joe’s, which grew from eight to 16 units during his term. Earlier, he was director of recruitment for Legal Sea Foods. Go to www.omnicareersearch.com. Bettcher appoints Rolf Laager in international sales BIRMINGHAM, OH – Bettcher Industries named Rolf Laager international sales manager from Hoegger AG, an international manufacturer of meat and bacon presses where he was general manager of the company’s operations in Vermont. The appointment is said to underscore Bettcher’s international activities and expanded product line in oversees markets. Gluten free need increases GLUTEN FREE Continued from page 15 gluten free and approached Agar, our primary distributor, to help us. We also belong to the Independent Restaurant Buying Group and took our general managers to meetings to talk about gluten free. We are planning to create new menu items with Chef Jeff Merry at Agar and make a rotating list of specials so that we’ll always have a couple of gluten free choices. It this goes well, we’ll extend it to the rest of our restaurants. We’re also buying gluten free soups. We are not a 100 percent gluten free kitchen, but we have been working to create controls.” Demand, he says, is coming on the function side of the business. “We can accommodate gluten free requests. The level of awareness is amazing. Ten or 15 years ago, you never heard about food allergies.’ McDonald credits Kettle Cuisine founder, Jerry Shafir, as one of the first manufacturers to jump on the issue. “We see an opportunity to carve a niche for ourselves for a customer we might not otherwise have. It could potentially expand, and it shows our customers we’re aware of these issues and responding to them.” On the industry’s non-commercial side, Metz & Associates, Ltd., a contract management provider in Dallas, PA, works with a specialty food company to bring its customers gluten free breads, bagels and other baked goods and highlight gluten free menu items. “We believe it is the responsibility of food service providers to stay on trend and remain flexible with our guests and their individual dietary needs,” says Ryan McNulty, Director of Culinary Development. “Celiac disease is becoming more of a concern in both the schools we serve and with our adult customers.” Many items are naturally gluten free, he points out – among them, fruits, vegetables, meats, poultry, potatoes and corn. McNulty has seen dramatic increases in requests for gluten free products. Metz held a Gluten Free Day at its Pocono Medical Center account last fall to educate staff and customers about celiac disease and gluten free foods and recipes. “We recognized this growing dietary need among our customers and are providing items, such as gluten free personal pan pizzas and gluten free breads and wraps in our deli, Grab N’ Go and grill stations,” Heidi Fransen, Metz foodservice director, at Pocono Medical Center, says. “We are also in the process of developing our own gluten free product line, which we will begin to market on a retail level at the hospital this winter, allowing our customers to bring home freshly baked loaves of gluten free breads and other items.” Wintertide 2010 • Foodservice East 21 Wintertide PRODUCTS Finagle A Bagel launches foodservice products 2.5 oz. and a 1.5 oz. bar. Visit www. richfoodservice.com. Finagle A Bagel offers foodservice a specially tailored version of its premium bagels for school, hospital and institutional distribution. The bagels contain no artificial dough conditioners or preservatives. Bailey’s bagels are available in 3.0 oz and 2.3 oz sizes for foodservice in the following flavors: plain, egg, cinnamon raisin, and the widely requested everything bagel. Visit www.finagleonline.com for distribution information. Yo-Nola Station combines yogurt and granola Auction item request system to manage donor programs cMarket/BiddingForGood, an online auction platform that connects charity auctions with item donors, has implemented AIRS, an auction item request system that tracks exposure donors receive in return for a donation. Hotels are able to leverage second revenue streams, for example, such as leads with requests for banquet facilities. Seekers of donated dinners fill out an online item request form on the restaurant or hotel’s website. AIRS notifies participating restaurants of requests as they come in and then allows them to send automated approval letter or letter of decline in a timely fashion. For those requests which are denied, not all is lost for the requesting organization as within the response letter is an offer from BiddingForGood to find donated items for them. The organization will then have an opportunity to run an online auction with BiddingForGood, using supplied donated items to raise funds for their organization. cMarket/BiddingForGood offers a free implementation of the interactive Auction Item Request System (AIRS) to manage item donor programs more effectively. For more information, email airs@cmarket. com or call (866) 918-0305. Magic Seasoning Blends adds new items ® Since 1983, Chef Paul Prudhomme has been helping foodservice operators enhance menu items from appetizers to desserts with Magic Seasoning Blends®. New to the lineup this winter are Barbecue Magic®, Fajita Magic®, Sweetie Magic®, Breading Magic®, Gravy & Gumbo Magic®, and Shrimp Magic®. All come in 24 oz. canisters packed four to the case and are all natural and Kosher approved. Visit www.chefpaul.com. Stonyfield and Grandy Oats have teamed up to create the perfect combination – a station for organic yogurt and Grandy oats granola. Designed for school, college and corporate cafeterias, the Yo-Nola Station holds three flavors of yogurt and four varieties of granola and is 63 in. high by 47-3/16 in. long by 28 in. deep with a counter height of 34 in. The station holds four quarts of yogurt per tray and 2 ½ quarts of granola. Contact anker@grandyoats.com or scohen@stonyfield.com for more details. Reducing energy costs for QSR operations Seven Fillo Factory items new at Restaurant Depot Fillo Factory, manufacturer of all natural and organic vegetarian fillo dough, placed seven of its most popular foodservice products with Restaurant Depot: fresh fillo dough sheets; apple cinnamon strudel; cherry cheese strudel; assorted quiche; brie and raspberry rolls; Grand Celebrations; and all natural mini fillo shells. Visit www. fillofactory.com. Rich’s intros breakfast bar for schools & families With a goal of re-defining foodservice breakfasts, Rich’s introduces a breakfast bar with 65 percent of a child’s required daily allowance for whole grains, a significant portion of fiber and the same amount of protein as four chewy granola bars. The Ultimate Breakfast Round (UBR) comes in choice of Cinnamon or Razzberry Dazzle flavors and is freshly baked and made from 100 percent wholegrain oatmeal, wheat bran, and wheat germ. Each 2.5-oz UBR™ contains six grams of fiber, four grams of protein, two servings of bread, 270 calories, and zero trans fat. The grab ‘n go bar comes in a Energy is one of the top five expenses for QSRs, says See The Light, a program from Kilojolts Consulting Group designed to shift unintentional bad practices and behaviors to intention, good, best practices to create energy monitors that will help operations become more profitable by eliminating and avoiding energy waste. The QSR Energy Tool Box includes a useful manager’s handbook, DVD, CD, benchmarking software, a grill and an air/water thermometer, and customizable documents including a maintenance energy checklist, energy audit and more. Visit www. kilojolts.com. any time while keeping control of costs and stocks. The frozen prebaked 140 g baguettines have a six months shelf life. Simply bake 10 to 12 minutes for hot, fresh rolls. Also available are two new buttery, pre-baked products: frozen croissants in 60-uit packs and Pure pain au chocolate in 64-unit packs. Contact -abrault@le-duff.com. Hot beverage cup with 24 percent recycled fiber Bridor Baguettine offers flexibility and cost control Bridor’s Baguettine allows foodservice operators flexibility, allowing them to serve fresh bread Eco-Products introduces a new hot single wall paper hot beverage cup with 24 percent post consumer recycled fiber. The cup complements the existing line of single-use foodservice products and comes in 4-,8,10-,12-,16- and 20-oz. sizes. Samples are available by contacting Jen Marshall at jen@freshideascup.com. K N OW L E D G E • H O N E S T Y • R E S U LT S COMMERCIAL REAL ESTATE BROKERAGE Specializing in the sale of restaurants. The best possible partner to have on your side when buying or selling a restaurant in the Boston area or Southeastern Massachusetts! www.atlanticrest.com For further information, please contact Daniel Newcomb (781) 319-9800 • dnewcomb@atlanticrest.com 450 Plain Street, Suite 5, Marshfield, MA 02050 3 taps of your iPhone We have the iPhone app that your customers can use to place an order in seconds. Mobilaurus’s iPhone app can also be used to build customer loyalty and keep them coming back. 1. Tap Your Restaurant Icon 2. Select Meal 3. Pay j MobiLaurus.com 617-458-6286 22 Foodservice East • Wintertide 2010 Burgers, operators agree, “have become hot” BURGERS Continued from page 1 may be one area of foodservice where they are less willing to cut back, despite the current economic environment,” says Darren Tristano, executive vice president at Technomic, Inc.. “They expect to pay more for a higher quality, better burger, and are willing to do so because the valAn FSE ue propSPECIAL osition is heightREPORT ened.” T h e consultancy’s Burger Consumer Trend Report found that willingness to pay more for specialty, premium burger offerings cut across industry segments. Nearly 50 percent sought a choice of size options from sliders and mini-burgers to half pounders. Boston food blogger, Michael Prerau of The Food Monkey, points to the extremes of the new interest in burgers, such as “the $5,000 Hubert Keller burger, the eccentrically topped burger, burgers made from favorite exotic zoo and farm animals, and the giant burger such as a 15 lb. burger at Denny’s Beer Barrel in Upton, PA.” “For the most part,” he says, “the main trend in burger joints has simply been to be as un-McDonald’s as possible, and I’m certain that this will be the banner under which most burger establishments will rally in the future. While McDonald’s and Burger King will not be going anywhere, the ultimate winners in the battle among others will be to provide customers with unfrozen grilled burgers, cooked to order, in the time it would take to heat a slice of pizza.” “Quality is Number 1,” declares John Elkhay, partner in Providence-based Chow Fun Food Group whose new burger concept, Luxe Burger Bar, is proving that not all burgers are created equal. Luxe uses a special certified Black Angus (gold label) blend with chuck, brisket and sirloin for its sixounce burgers that fit into locally baked sesame or whole wheat rolls, or a wrap. Luxe offers a hip urban-chic setting with contemporary art and music and a Build Your Own Burger checklist from which guests choose from signature protein selections and add their choice of cheese, special sauce, and bun and up to three toppings free. Premium toppings such as sirloin chili, goose liver pate, BBQ pulled pork and an organic fried egg are available for an additional $1.00 each. The “point of difference for Luxe,” says John Elkhay, is quality plus the wide variety of options. Even fries can be “pimped” with gravy, cheese, bacon, etc. Elsewhere in Providence, Stanley’s Famous Hamburgers, with Blackstone Valley roots dating to 1932 when a Polish immigrant, Stanley Kryla during the Great Depression, first opened with a commitment to sell simple, affordable food. Current owner, Greg Raheb called on Vision 3 Architects to create his goal of Young, less affluent crowd drawn to casual concepts with creative burgers a 1930’s art deco ‘diner’ with burgers, sandwiches, and other ‘comfort’ fare in Providence’s Jewelry District downtown. Burgers start at $1.99. Fresh cut fries and homemade chili and soups are also available. In West Hartford, CT, Max Restaurant Group introduced Max Burger last fall with beef choices, but also a lobster burger and the “Grateful Veg.” Burgers may be “old news,” says the group’s president, Average checks can be in $20 range including alcoholic beverages Richard Rosenthal, but today’s are fresh, “chef- and product-driven.” The company saw a need for a burger concept with a hip, contemporary vibe, he says. “We asked ‘what would we want if we lived here?’ Burgers have become hot. We serve the same menu all day of around 10 burgers, salads, and six or seven entrees, but burgers are dramatically the strongest sellers. They can choose from beef, Kobe beef, turkey, veggie, shrimp or tuna burgers. The average check is $20 including alcoholic beverages.” The menu offers the option of customizing the eightoz. burgers with various toppings, accompanied by a large list of beers including its own Max’s No Name Pale Ale. Nearby in West Hartford, Al Gamble’s Plan B Burger Bar with units in Simsbury and Glastonbury, touts its 100 percent certified natural beef and the fact that it was the first restaurant in the state to receive the Certified Humane Raised & Handled designation from Humane Farm Animal Care. Expansion is being eyed in such markets as Boston, At- Wintertide 2010 • Foodservice East 23 lanta, Georgetown (DC) and Chicago. Manhattan’s Madeline Poley, who owns New York Burger Co., was ahead of the pack several years ago, focusing on all natural, upscale burgers and distinctive sauces. She’s been working on positioning the concept as a New York brand, and on franchising. An initial franchise unit will open this summer, owned by a French family that is thinking of taking the concept to London and Paris. Their first unit in Manhattan’s Art District, which connects the Meatpacking District with West Chelsea, will feature a new design with a sauce bar, Poley says. She’s also been approached by the multi-billion dollar Xanadu project at the Meadowlands. The huge sports and entertainment complex could be a “huge showcase,” she observes, adding: “We’re also looking at another company store.” Meanwhile, Iron Chef and restaurateur Bobby Flay opened a Bobby’s Burger Palace at Mohegan Sun last year, the latest in the selfproclaimed burger afficiando’s chain of four outlets which will soon include a fifth in Philadelphia. At Mohegan Sun, special $9 ‘spiked’ milkshakes with bourbon, rum or vodka join the menu offerings, which feature 10 burgers with a tribute to America’s regional flavors, fries and fried onion rings. Options include ground turkey, chicken breast, or certified Angus beef burgers priced from $6.50 to $7.50. Other New York restaurateurs such as Danny Meyer, president of Union Square Hospitality Group, have also found success with burgers. Meyer’s Shake Shack concept is growing rapidly, a tribute to the popularity of burgers, frozen custard and shakes. With three currently in Manhattan, USHG plans several more in New York this year as well as others in Miami and Kuwait. Meyer recently was quoted as saying the concept could grow to 20 in five years, primarily on the East Coast. Longtime Manhattan “joint,” P.J. Clarke’s at Third Ave. and 55th St., with three outlets in the metro area is reportedly expanding to Las Vegas and Washington, DC this summer and thinking about a hamburger stand similar to Shake Shack. Boston is said to under consideration as well. Also venturing into the burger arena last fall was Steve Hanson of B.R. Guest Restaurants in New York with Bill’s Bar & Burgers. The 300seat restaurant opened on the Meatpacking District with a classic burger priced at $5.95 and variations, along with veggie and turkey burgers, hot dogs, chili and shakes. Like others in the emerging new ‘better burger’ category, Bill’s uses a custom blend of meat from butcher Pat LaFrieda, supplier to a number of the newer burger outlets. Elsewhere in the Big Apple, Bloomingdales has a new instore burger operation, Flip, where customers pick the ingredients including the blend of meat in the burger. Contractors develop new burger concepts to meet demand from student customers A ramark Higher Education and Sodexo Retail Brand Group unveiled new burger concepts last year with both contract foodservice management firms engaging their student customers for feedback in developing the outlets. Aramark’s Burger Studio™, which opened last fall at University of Hartford and Springfield College (MA) here in the Northeast, used input from students in developing a restaurant where Using electronic touch-screen ordering kiosks, they can design their own individual “masterpiece,” made to order, by selecting an Angus, chicken or veggie burger customized with more than 30 toppings, cheeses and special sauces. The kiosks prompt each customer with a variety of choices, and then visually create the order by building the sandwich, piece by piece on the kiosk screen. All locations are designed using sustainably-sourced materials and energy efficient equipment and lighting, including countertops made from bamboo with laminate made from coffee beans and recycled fibers; biodegradable packaging, made from 100 percent recycled materials; and take-out bags made with non-chlorinated pulp. Sodexo’s Original Burger Company came about from demands for quality, quick service and price, says Erica Miller, director of brand development for the Retail Brand Group. With an average tab of $4.25, the concept, at Montclair State University, Montclair, NJ, the Original Burger Company jsd s ysh line of ‘where every burger is an original.’ “The Original Burger Company provides college students with a meal solution that fits our lifestyle,” says student and SBOD member Jon Preciado. “It’s fast enough to pick up between classes, but has the authentic quality of a good ‘ol American burger. Best of all, it’s a part of the Sodexo meal plan.” BOOKS for COOKS Giuliano Hazan’s Thirty Minute Pasta: 100 Quick and Easy Recipes Giuliano Hazen, Stewart Tabori & Chang, $27.50 A guide to delightful delicacies. Giuliano Hazan won an IACP award for Cooking Teacher of the Year in 2007 and teaches in Verona, Italy. In this book, he shares recipes for 100 easy, quick pasta dishes that pair pasta shapes with specific sauces that best suit them and divides the pastas into flouorand-water shapes and egg pasta shapes. He also discusses the “pasta pantry” and how to stock it with ingredients for pasta dishes. Recipes focus on hearty pasta soups, vegetarian and seafood pasta dishes, and meat pastas. The Barcelona Cookbook Stir: Mixing It Up In the Italian Tradition Barbara Lynch, Houghton Mifflin Harcourt, $35.00 Boston chef/restaurateur Barbara Lynch’s long-awaited first cookbook was written much as she cooks, taking time to let it simmer and allow the flavors to deepen and marry. Focused on fresh, seasonal local foods, the book offers favorites from Lynch’s No. 9 such as Vanilla Bread Pudding and Prune Gnocchi. Her food blends French technique with Italian influences and emphasizes fish, vegetables and pastas. Pages for notes are interspersed throughout the book, which, in addition to handsome photographs of finished dishes, includes step-by-step photos for a number of recipes. The book captures Lynch’s South Boston voice perfectly as it shares here secrets for small plates, pastas, sauces, main courses and desserts, her vision and her personal tips. The food in the book, she says, reflects the evolution of her cooking as well as her palate. Andrews McMeel Publishing, $29.99 Chefs and home cooks alike can capture the essence of the Spanish kitchen with the recipes in Andy Pforzheimer and Sasa Mahr-Batuz’s cookbook, featuring dishes that highlight their Connecticut restaurant group’s tapas style of cooking. Although cooks in the US have access to fewer choices of clams, littleneck or Manila clams will work in Almejas con Chorizo, - fresh clams with Chorizo sausage sautéed in olive oil and cooked with sausage, wine, garlic and thyme. Preparation is uncomplicated, but the flavors are clean and simple. The book includes sources for ingredients and food items, a chapter on cocktails and Spanish wines, information about Spanish cured meats and cheeses, and tips for selecting olive oil and more. Take a fresh, new look at Kettle Cuisine. Our logo has changed. But our commitment to crafting uncompromised soup is as strong as ever. From the source to our kitchen to you, we make our soup the way it is supposed to be made. Just like we have since 1986. Hand prepared ingredients • All natural proteins • Nothing artificial • Stocks from scratch • No MSG, no additives • No preservatives • 617-884-1219 • www.kettlecuisine.com