Landini - Arscolor CMS
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Landini - Arscolor CMS
TECHNICAL INFO JOURNAL PUBLISHED BY ARGO TRACTORS S.P.A. VIA MATTEOTTI, 7 | 42042 FABBRICO (RE) AUTH. OF THE COURT OF REGGIO EMILIA N° 1086 OF 19.11.2002 ilLandinista 16 TECHNICAL INFO JOURNAL | YEAR 12 | N° 16 | JULY 2015 130 YEARS OF LANDINI Vintage events EIMA 2014 Inexorable evolution ilLandinista 16 Cover photo. The 7 Series specially fitted out for the Landini 130 Endurance event. Contents 2THE COMPANY 24 SALES NETWORK New production standards in the plants Argo Tractors 24 Tiefenthaler: five days of solidarity with Landini 24 Serangeli: a Landpower 165 DT for Giovannini 25 Faretra: Landini Open Day 25 Rinaldin: Powermondial and Landpower for beach work 25 Marvasi: guided tours of the Argo Tractors plants for Unima members 4 130 YEARS OF LANDINI 4 Landini 130 hours Endurance 6 Vintage events: a year of historical reenactments 2 8 TRADE SHOWS 8 Eima 2014: inexorable evolution 10 Sima 2015: the important apointment in Paris 26 BRANCHES 26 Landini: growing from strength to strength in South Africa 26 Landini dealer meetings 12 ARGO PEOPLE The new Argo Tractors Team members 10 28 WORLDWIDE 13 NEWS New 6C Series. Perfect blend of technology and comfort 27 A Landini 6-160 solves problems for Knightstone 27 Dealer meeting at Agrishow 2015 28 Woslen: there's lots going on in Uruguay 28 Technical training in Chile 29 DercoMaq, plenty of events for our 30 years with Landini 29 An award for the 1000 tractors goal 30 AMG is awarded for the best stand at Agrotech 30 Opticom: expansion in full flow 30 Axial inaugurates new branches 31 D&S Machinery: 30 years in the business, 24 with Landini 31 Petros Petropoulos gets off to a head start 31 Anadolu: the network grows stronger 22 AROUND THE WORLD 32 TRACTOR PULLING The Landini international range Tractor Pulling, Argo Team is the 2014 champion 13 Landini, partner of IDEAgri mix@tractor 14 New look for Landini dealers 16 “Energy to the earth”: what the 2015 calendar is all about 16 Folco Team does it again 16 Argo Tractors and Unima: new opportunities for farm contractors 17 Enovitis 2015 in the vineyards of Sicily 17 «Welcome to another world» 17 Best Seller Award: Landini among the 2015 winners 18 PRODUCT 18 33 PARTS New «Landini Collection» catalogue 25 IL LANDINISTA TECHNICAL INFO JOURNAL PUBLISHED BY ARGO TRACTORS S.P.A. VIA MATTEOTTI, 7 | 42042 FABBRICO (RE) EDITOR-IN-CHIEF ANTONIO SALVATERRA GRAPHIC LAYOUT GRUPPO SALDATORI PREPRESS AND PRINTING CENTROFFSET S.R.L. FABBRICO (RE) YEAR 12 | N° 16 | JULY AUTH. OF THE COURT OF REGGIO EMILIA N° 1086 OF 19.11.2002 Download the app and read me on your tablet or smartphone. LEADING ARTICLE “In every activity passion removes a large part of the difficulty” Erasmus of Rotterdam E very goal is a starting point and this consideration is even truer when applied to Italy's favourite 100% Italian brand. In 2014 Landini celebrated its 130th anniversary in style, determination and with a bit of entertainment, thanks to the 130 Hours Endurance event that involved 70 international reporters, celebrities like Gianluca Zambrotta, friends of Landini, sponsors and technicians. Meanwhile, we were also able to regain pole position in Italy as the 100% Italian-made brand with the highest number of machines registered (second place in absolute terms). Naturally, we also continued to develop and launch new product families. The 4 Series was completed with 64 and 76 HP models, while the 5H Series was given a new cab, improved hydraulic flow rate and transmission specifications. In addition, we officially launched the 6L Series and introduced a new range of equal-wheel tractors. At the beginning of 2015, at SIMA, we kept up the pace with a world premiere of the new bonnets designed for our glorious Rex tractors, featuring a renewed use of colour to underscore the stylistic evolution (but not only that) that has characterized the Landini World. A world that also includes lots of other stories of passion and enthusiasm in the export side of the business. Stories that need to be told: from marvellous South Africa (a country rich in True-Blue Landini enthusiasts) to Hungary, Poland, Greece, Turkey, Latin America and Brazil, where a new facility for the assembly of Landini tractors for the local market was inaugurated in June. We're also introducing a new feature in this issue entitled “Argo People”, where you'll find stories about Argo Tractors colleagues who dedicate skill and passion in productive and strategic areas, thereby helping us to develop and create Landini history each day. Antonio Salvaterra ilLandinista 1 THE COMPANY New production standards in the plants Argo Tractors T he tractors manufactured by Argo Group remain faithful to the Made in Italy concept. Today, all the tractor components, including the transmission, are produced in Italy. Made in Italy is a quality claim based on the skills and abilities of human resources that only time can slowly refine and that can never be exported or substituted. When it comes to claiming that the products are Made in Italy, Argo Tractors belongs to the ranks of industrial organizations that refuse to accept compromises. They only declare that their products are Italian-made if they are truly manufactured in Italy. However, the solution for continuing to be competitive comes from the other side of the world. We're talking about Japanese production organization models already put into practice by big names like Toyota. The assembly lines in our four production facilities were recently re-planned according to the Kaizen principle, a management model involving a production logic integrated by well-situated preassembly areas and dedicated service stores able to sensibly improve the efficiency of the manufacturing system. These changes have streamlined the structural and production part, while improving logistics and enhancing the testing capabilities. The assembly lines are also able to implement the future technological developments that will characterize all the machines and are the result of the on-going investments made by the group in research and development. Although they will continue to be easy to handle and sturdily built, the machines manufactured by Argo Tractors in the Emilian production facilities will be increasingly based on mechantronics principles, i.e. a combination of mechanical engineering, electrical engineering, control engineering and computer engineering. All this, along with cuttingedge hydraulics, will gradually allow the tractors to be almost self-driven. The investments made by Argo Tractors confirm the confidence the group has in its own abilities, human resources and products. The same through which the finished product storage terminal has been enlarged from 26-thousand to 52-thousand square meters. And now a new test track has been built here, in the heart of Emilia's “Motor Valley”. This is where the products will be subjected to increasingly sophisticated validation and functional control processes, result of 100% Italian skills and passion. ■ Fabbrico. The new production organization based on the Kaizen principle. 2 ilLandinista VALERIO MORRA CAVALIERE DEL LAVORO Valerio Morra, Chairman and Managing Director of Gruppo ARGO S.p.A., was appointed Cavaliere del Lavoro in 2014 and received this highest of honours from the President of the Republic Giorgo Napolitano at the Quirinale Palace on 24 October. “Speaking in a personal capacity, I feel very honoured to receive this award, but all the more so since it testifies to a journey through the cycle of life and work shared with men and women who, over the years, have raised first Landini and then Argo Tractors to the levels they have reached today.” affirmed Morra. “A long and successful activity such as this can only be based on a sound industry platform able to keep up with the changing times and situations, one that is based on a simple principle: the right people in the right place, at the right time. Another immense satisfaction is having passed these values and this passion on to the new generations of my family, as my father and grandfather did before me. By tradition unstable, the tractor industry has now become more firmly-based and active thanks to the dawning economies of emerging countries. In contrast, although it's also very stimulating, the challenge of globalization has become decidedly more demanding. Backed by its knowhow, its ability to transform ideas into products and services, its flexibility, dynamic outlook, research, innovation and training skills, Argo Tractors is ready to grasp every opportunity. And we intend to do this by remaining true to the Made in Italy principle, i.e. by basing our entire industrial process in our Italian production facilities”. ilLandinista 3 130 Hours Endurance. Ribbon cutting ceremony. The event. Gianluca Zambrotta in the Landini 7-215. 4 ilLandinista 7 Series. Non-stop driving even overnight. Il Ciocco. Some of the journalist drivers who took part in the “130 hours”. Landini 130 hours Non-stop driving for the Endurance 7 Series, protagonist of a solidarity event. T o mark the Landini brand's 130th anniversary, the Argo Tractors Group decided to celebrate this important event with a technical-social sort of initiative called “Landini 130 hours Endurance”. This event, which took place last 6 to 11 October at “Il Ciocco”, an estate situated in Castelnuovo Garfagnana, in the province of Lucca, drew over seventy journalists from 14 European countries who put their expertise to the test by driving a new Landini 7 Series tractor. The unusual participants alternated in an exciting relay by driving on an off-road rally track, where not only technical performance but solidarity were the goals. Argo Tractors donated one euro for every kilometre covered, thereby creating a charitable fund for the schools of Fabbrico (RE) damaged by earthquake in May 2012. The protagonist of the event was the latest Landini high-power tractor model, the new “7 Series” equipped with a 212 HP six-cylinder engine and 40-speed robotized transmission. To ensure safe conditions for both the drivers and the event itself, the tractor was fitted with a camera system allowing the tractor and drivers to be checked visually. In addition, each participant underwent a brief training course before starting out. Non-stop tractor driving for 130 hours provided added interest, a strategy that underscored the reliability and sturdiness that have made Landini tractors famous and appreciated throughout the world. Despite the difficulties and demanding conditions, the tractor faced the challenge for 130 consecutive hours without ever faltering or tiring, despite the fact that a large number of drivers with assorted abilities and driving styles took over from each other in the cab. From a technical aspect, the Landini technicians were able to concretely assess the overall reliability of the machine, its ease of use and management and the high-level comfort provided by the cab, a latestgeneration compartment designed on the basis of the most recent ergonomic dictates implemented by the car industry. By the time the event had terminated, the official number of kilometers covered amounted to 992, in 171 laps at an average speed of 7.6 km/h, which meant that we were able to consign a contribution of some 8,000 euros to the Municipality of Fabbrico. The protagonists of the “Landini 130 hours Endurance” event included World football Champion and brand spokesman Gianluca Zambrotta as well as the former Offshore World Champion Maurizio Bulleri. Lastly, the tractor was assisted throughout its endeavours by a technical team from Argo Tractors integrated by specialists from the companies that had agreed to sponsor the initiative, i.e. Fpt Industrial, ZF, Michelin, Bosch Rexroth, Grammer, Denso and Adam Pumps. In addition, the Marchesi De’ Frescobaldi wine-making enterprise awarded each driver a bottle of Nipozzano Reserve at the end of the event. ■ ilLandinista 5 2 014 marked the 130th anniversary of Landini, the glorious tractor brand that has written the history of agricultural mechanization in Italy and the world. A unique event that acted as a stimulus for numerous initiatives dedicated to a goal that only few manufacturers can claim. The activities organized did not merely focus on the most modern technologies, like the “Landini 130 hours Endurance” event, but also those of bygone days underscored by the many initiatives dedicated to vintage tractors. These included three appointments organized by GAMAE, the most important Italian group of Italian vintage tractor enthusiasts founded in 1980 under the auspices of ASI, and of which Argo Tractors is a sponsor. Many other events were organized throughout Italy during the summer by numerous associations of vintage tractor enthusiasts including: rallies, exhibitions, parades with contests or old-fashioned ploughing competitions during the day or even at night, sometimes in conjunction with reenactments of 3 eventi 3 manifestazioni, aperte ai collezionisti di trattori d'epoca di qualsiasi marca e tipo, per celebrare la passione landini, il marchio che ha fatto grande la storia dell'agricoltura italiana. 13 Aprile 24-25 Maggio 13 17 dal al Giugno Riolo Terme (RA) 7a Fiera dell’Agricoltura Sfilata di tutti i modelli Testacalda Landini Club M.A.D.I. - www.clubmadi.it San Martino in Rio (RE) Fiera di Maggio Mostra di tutti i modelli prodotti da Landini GAMAE - www.gamae.it Campodoro (PD) Festa dea Trebiatura Mostra trattori e cerimonia in onore e riconoscenza a “Landinisti” Gruppo Amissi dea Trebiatura - www.amissideatrebiatura.it Gamae. Several vintage tractors that played leading roles in the 3 events organized by the Group from Reggio Emilia. Superlandini. A magnificent machine renovated by Romagna dealer Menghi. Vintage events: a year of hist 6 ilLandinista ancient farming crafts like threshing, or other bygone processes. During these events, starting the Landini “hotbulb” engine was often like a ceremony. The initiatives often ended with awards for the participants, or with lunches and dinners based on local specialities, sometimes in conjunction with country fairs, dancing or entertainment. But this passion for vintage tractors is not just Italian, home of the Landini brand. A great many events take place throughout Europe and even in the rest of the world. However, the aim is always to share this enthusiasm, this history and these traditions, and to create occasions for purchasing or swapping memorabilia (operation and maintenance manuals, publications, vintage prints, etc.). In addition, the enthusiasts are becoming increasingly interested in creative activities concerning vintage tractors, often by dedicating time to making scale models of the machines in different materials. ■ Superlandini. A copper model made by Renato Malagnini. 2014. Vintage Landini tractors on show during the anniversary celebrations. Landini's Hot Bulb. Steel and cast iron model with a diesel engine that really works in 1:4 scale by Rocco Dimattia. Costa Rica. Vintage tractors are the protagonists of events even here. Vélite. One of the most sought-after vintage Landini tractors. orical reenactments ilLandinista 7 TRADE SHOWS Eima 2014: inexorable T he extraordinary number of visitors is certainly one of the things for which Eima 2014 will stand out in our minds. An unexpected success that unceasingly drew large crowds to the completely renewed Argo Tractors stand. To mark the company's 130th anniversary, Landini decided to face the public at Eima with a new look and new initiatives: a giant ledwall broadcasting a continuous stream of rural images and product videos reflected on a glossy white floor acted as a background to an assortment of animation activities created in collaboration with Radio Bruno and the unfailing presence of the popular Bufaline, a reference to Tractor Pulling, but also to the ceremony where awards were presented to visiting foreign importers, to the customer delegations and to the slot-machine game for the e-commerce launch. Thus, Eima 2014 was a unique opportunity for announcing the future of Landini, the brand with such long and noble traditions. One that has come a long, long way and has known how to interpret the requirements of farming professionals by proposing increasingly newer solutions. These were the innovations on show in the stand: first and foremost the new 6L Series, a development of the Landpower tractor, launched on the European market in three models: 6-145L, 6-160L and 6-175L with 143, 163 and 176 HP power ratings, respectively. Sporting the modern Family Feeling featured by Landini's new generation tractors, the range is equipped with Tier 4 Interim emissionized engines with SCR system and is ideal for open-field work, including the heaviest duty jobs. The 6L Series comes with the mechanical reverse shuttle and can be supplied, as optionals, with a hydraulic reverse shuttle and 3 speeds on load, a hydraulic circuit with 87 l/min flow rate for utilities and 38 l/min for steering. Up to 5 control valves are available for hydraulic users, while the synchro PTO is electro-hydraulically engaged (standard equipment). The 5H Series was also on show with its new cab, designed and built in Argo Tractors' Italian production facilities, ensuring a decidedly superior level of comfort and visibility. The main characteristics include a flat platform, 4-pillar structure and extremely comfortable interior underscored by great attention to detail, plus the “slim” roof that reduces the overall height of the machine. 5H Series with the new cab. One of the models on show at the Bologna fair in November. 8 ilLandinista EIMA. The new 5H cab one of Landini's principal innovations. evolution Not only cab innovations but further improvements like the remarkable increase in hydraulic flow rate and the upgraded transmissions. Visitors to Eima were also informed that the 4 Series range would now include 3 compact models: 4-060, 4-070 and 4-080 with 64, 69 and 76 HP maximum power ratings, respectively. Available in both platform and cab versions, the new 4 Series tractors are come with a 12 + 12 gearbox, mechanical or optional electrohydraulic reverse shuttle, potentiometer and optional 16+16 creeper. The new models embody Landini's low power utility tractor philosophy since they are suitable for all farm uses, from hay-making to jobs with front loaders and even work in vineyards and orchards. The 4-075 Tier 3 tractor was also presented, a model with a Perkins Tier 3 engine which will be available for the European market in 2015. An ideal solution when an extremely versatile and accessible machine is required. Among the innovations to the Landini range, the new 9000 Series equal-wheel tractor was presented in the footstep version but is also available with cab and in the articulated version. The new range will include two models, 9095 and 90105, featuring a reversible cockpit and FPT Tier 3 engines with 88 and 95 HP power ratings, respectively. ■ Bologna. The new Landini tractors lined up in the stand at Eima. LANDINI 130 SOCIAL One of the innovations in Landini's ultra-modern stand at Eima 2014 was the “Landini 130” celebration corner where the Landini 7-215, protagonist of the “Landini 130 hours Endurance” event concluded just a few weeks before EIMA, was on full show. Straight from the strenuous outdoor relay initiative and still covered in mud, the tractor's eye-catching bodywork and “stage setting”attracted lots of visitors who had fun taking photos and selfies in front of the authentic tractor, also because the corner proposed another initiative: a social wall with contributions from all Landini enthusiasts, including photos, cherished memories and tributes posted on the Facebook page or other social networks (Twitter, Instagram, etc) using the #landini130 tag. The #Landini130 social initiative was launched a few weeks before Eima via the Landini Facebook page and Twitter account and invited all Landini enthusiasts to share their Landini memories and become part of the brand history: “Our story began in 1884 and we're now here to celebrate it together! #Landini130” “Share your Landini memories with using #Landini130 and become part of our history!“ - “Our memory book is growing thanks to you! If you want to contribute, remember to add #Landini130” when you publish your content. Here are some of the posts published. The response was as positive as it was varied: some sent photos of vintage tractors from their infancy, others unusual snaps of tractors in the most different contexts. Still others told of how many Landini tractors they'd purchased or when they'd started their engines for the first time. There were photos and videos of the recently concluded Landini 130 event, while some had posted snaps of themselves in front of the corner or in other parts of the Eima stand. Landini 130. The 7-215 tractor in the celebration corner. ilLandinista 9 Sima 2015: the impo P latform of international interest, Sima 2015 in Paris provided Landini with a unique opportunity for a long-awaited launch. Concealed under silvery coverings, the completely renewed Rex tractors, spearhead of Landini's specialist range, were unveiled when the fair opened and presented in a world preview. Comfort and design are the principal features that characterize the new Rex Series thanks to cab restyling with a functional use of colour that creates a relaxing environment while allowing the main controls to be immediately identified. The bonnets have also been totally revamped. Made of polymeric materials, they provide mechanical strength and resistance to external Paris. A glimpse of the huge Landini stand. Entertainment aboard a 5H. 10 ilLandinista agents as well as reflecting the new looks proposed by Landini's latest generation machines. The technical-functional solutions remain unchanged. The “F”, “GE” and “GT” versions feature 3- or 4-cylinder Perkins engines with maximum power ratings ranging from 68 HP in the “REX 70” model to 110 HP for top-of-the-range “REX 120”. The new 6C Series, one of the most interesting innovations proposed by Landini, was presented in a first-ever preview: the new 6-model features a 4.5-liter FPT NEF (Tier 4 Interim) engine with Selective Catalytic Reduction system and power ratings of 130 HP unboosted and 140 HP in Dual Power. The 6C Series has a 4-pillar cab with a new design concept that com- TRADE SHOWS rtant appointment in Paris bines modern styling with a unique level of comfort comparable to that provided by the car industry. The basic version can also be supplied with the optional two-point mechanical suspension. The axle (with or without brakes) also provides a new sort of comfort thanks to electronically controlled independent hydraulically actuated suspensions which, as an alternative to the standard fixed axle, guarantee high speed on rugged ground, increased lugging power and improved manoeuvrability, all to the benefit of comfort, safety and productivity. The large stand at Sima also included the 4 Series with its range additions, i.e. 3 new medium-low power compact models: 4-060, 4-070 and 4-080. The 5H Series was on show with its new cab, designed and produced by Argo Tractors; machines that also feature a remarkably increased hydraulic flow rate, i.e. 63 l/ min + 30 l/min, and increased fuel tank capacity. Other machines exhibited included the sturdy and modern 6L Series, an evolution of Landpower launched on the European market in three models, 6-145L, 6-160L and 6-175L, plus the 7 Series with the new Year 2015 Model, featuring ergonomic and styling enhancements that raise the level of comfort and improve performance. Lastly, for the non-UE markets, Landini presented Landforce 115 and Landforce 125 at the Paris venue, tractors with 112 and 120 HP power ratings, respectively, and an efficient 110 l/min closed-center hydraulic circuit. ■ SIMA. The 7 Series Year 2015 Model and below, the new Rex tractors. A TEMPTING TREAT WITH NUTELLA The idea of presenting two world famous, but very different Italian products of excellence together, i.e. Nutella and Landini, was received with enthusiasm when a less formal version of a typically French speciality like crepes were offered crammed with Nutella in a corner of the stand at Sima to all those who registered with the Landini area. It was by this philosophy that the association of two well-known brands, whose ties actually reach well beyond the mouth-watering initiative, were underscored at Sima 2015. For some years now, Landini has been supplying its tractors to the Ferrero group, where they're not only used in the hazelnut groves of Piedmont, but also and especially in those located in other parts of the world where Ferrero is present (Georgia, South Africa, Argentina, Chile, etc.). That's why Ferrero's world famous hazelnut spread was the product chosen to underscore the prestigious partnership at the French trade show. ilLandinista 11 ARGO PEOPLE T he Argo Tractors investment program involves the entire company. It focuses on renewing the range, the production lines, on technological innovation, the purchase of new latest generation machining centers and on the development of human resources. The goal is to implement processes of increasing technological complexity through use of highly qualified personnel. Argo Tractors has lately been hiring young people with higher education qualifications and graduates on an open-ended contract basis. Here are some of the first impressions expressed by the new recruits when they were told they'd been hired. «After a few months with the company, I was really proud to have been offered a job. Adoption of the Kaizen project along my line gave me the opportunity to improve my personal skills. I'd like to thank my colleagues for the help they gave me and that they continue to give me day by day.» Andrea Ingrosso [shop floor, Luzzara plant] «I was really happy but I had no idea I'd be receiving such great news so suddenly. I still can't believe it. I feel really lucky to work for such an important company and I'll always try to do my utmost so as to repay them for their confidence in me.» Marco Gallusi [shop floor, Luzzara plant] «I couldn't wait to receive the news that would change my working life. Now I really feel like one of the Argo Tractors team: I can put my name on my locker in the changing room and know that it will stay there for a very long time. My thanks to everyone for this wonderful opportunity. I really want to build my career in this company!» Luigi Guglielmino [shop floor, Luzzara plant] «For me, Argo Tractors is the ideal place in which to work. It's the company itself that brings out the passion and skills of the people who, day by day, help to make it great. I'm proud of being a part of all this and thank all those who discerned in me the necessary qualities to work here.» Rudy Formignani [shipments] «I was allocated to the shipments department during the first few months and I learned something different every day thanks to very helpful colleagues and department heads. After this, I was transferred to the production department where I thought I'd certainly have to work harder. I think my attitude was actually rewarded because I began to perform tasks with a certain responsibility until I won the confidence of my bosses, colleagues and the company. I couldn't believe it when they called me in to sign an open-ended contract, …I thought of how it would change my life, of the things I could do and, finally, how I'd no longer have to wait anxiously for a company to call me…!» Luca Martino [shop floor, Fabbrico plant] «It's like a dream come true. At last I can ask for a loan to buy a house or just sign a rental agreement without asking others. I've always felt like an Agro Tractors man but it all seems too good to be true. My colleagues are now colleagues more than ever and I come to work in the morning without worrying about what will happen next month. Thanks.» Carmine Costagliola [parts dept.] «I'm very satisfied to have become officially part of such a prestigious and famous company as Argo Tractors. There's a very stimulating atmosphere here. This encourages me to improve myself each day and to reach challenging corporate and personal goals with which we constantly have to contend. The people who work here are highly qualified and possess considerable experience in this particular sector, but they shared this with me right from the start and I was able to learn and improve both my professional and social-organizational skills. This means that we all work together to attain common corporate goals, just like a real team.» Maurizio Cordasco [export sales] The new Argo Tractors Team members 12 ilLandinista NEWS Landini, partner of IDEAgri mix@tractor Based on Isobus standards, the project is like an application for optimizing the Tractor-Unifeed mixer system. B ologna was the place and Eima 2014 the venue where the IDEAgri mix@tractor project was promoted. A project created by the IDEAgri (ISOBUS Digital Electronic Agriculture) business network, promoted by Unindustria Reggio Emilia, Club Meccatronica and REI (Reggio Emilia Innovazione). IDEAgri marks the beginning of a way for dealing with complex issues and innovation starting with work and commitment, a concept that agricultural machinery manufacturers are implementing to face current market demands. Among the enterprises involved, most of which are in the Reggio Emilia area, Argo Tractors and the other project partners have decided to join forces and know how in order to work as a system and face the international markets together. One of the main purposes of the IDEAgri network project is to perform common tasks and planning within the scope of ISOBUS, the universal standard governing data exchanges between agricultural and earth-moving machines, implements and electronic devices. This to ensure that the information is fully compatible with the most advanced remote control systems while guaranteeing efficient, optimized and safe products. IDEAgri mix@tractor promotes the use of an innovative platform, hw/sw IDE‐SAR, based on the ISOBUS standard, for coordinated management of the tractor and implement functions. More specifically, the project is like an application for the TractorUnifeed mixer wagon able to obtain an optimized mixing cycle as to fuel consumption, emissions, safety and duration of the operations without the need for operators with specific know-how or skills. The power draw of the implement is measured and the values are processed so as to optimize the tractor's fuel consumption, emissions and the noise pollution levels by modifying the speed / rate of the PTO, tractor and implement transmission (Fuel Eco function). The system is able to manage and store torque overload events with positive outcomes as to operator safety and the integrity of the mechanical transmission (Safety function). Integration with GPRS and Cloud systems also enables alarm signals or end-ofmixture alerts to be received on a smartphone. In addition, use of video systems allows operators to monitor the UNIFEED feed size directly on the VT in the cab (Watchdog function). Although they were on show at Eima 2014 with their individual brands, the enterprises involved decided to present the IDEAgri network and relative mix@tractor project by setting up a dedicated area, testifying to their determination and intention to strengthen their partnership in an increasingly tangible way as they endeavour to develop and establish this operating methodology. ■ Mix@Tractor. The project is based on the Isobus standard for integrated tractor-implement management. ilLandinista 13 NEWS T alk of renewal and a new course is also involving the Landini sales network. The focus is on dealer headquarters, which are becoming increasingly representative of the brand as well as being the place where customers and dealers meet. In short, they're acquiring the personality and character that define Landini's corporate identity. In the eyes of the end customer, the dealer's image is corporate identity's most visible expression. It reflects the credibility, continuity and competence of the brand. This is why Landini has decided to develop a modern dealer concept that's true to the corporate image but allows the dealers themselves to communicate efficaciously with the customers. A headquarters customizing manual provided by Landini contains all the information the dealers need to give their premises a new look, thereby strengthening the concept of total quality for which the company is known throughout the world and thanks to which the Fabbrico brand has become a leader in many agricultural machinery sectors over time. The manual gives instructions for modular customizing initiatives (from just the sign, to customizing walls and vehicles) with solutions tailor-made to suit the dealers' requirements. It also proposes lots of articles that can be customized with the dealer's business name or specially created images. Not only are the dealers' offices involved. Customizing also continues outdoors where, reproduced in both Italy and abroad, the Landini style can be used to attract customers to Open Days, demos or outdoor events. Thanks to a consistent and coordinated use of the brand image, Landini can turn the dealer and his premises into a meeting venue for the end customer and company, thereby strengthening the concept of total quality for which this latter is known throughout the world and imparting a sense of great care 1 Dealers. Instructions given in the Manual for customizing dealer headquarters. 6 INTRODUZIONE AL MANUALE INTRODUCTION TO THE MANUAL LANDINI BRAND AND SIGNAGE MANUAL I and attention to both corporate image and communication issues. The intention is to ensure that the image conveyed by the dealer's headquarters is as near as possible to that of the rest of the domestic and international sales network and with the Landini image, including the Argo Parts and Agrolube brands. ■ New look for Landini 14 ilLandinista LANDINI I 4.4 3.14 7 TUTA DA LAVORO, PENNA E BARATTOLO AGROLUBE OVERALLS, PEN AND DRUM | COMBINAISON DE TRAVAIL, STYLO ET TIGE | MONO DE TRABAJO, PLUMA Y BIDÓN | ARBEITSANZUG, KUGELSCHREIBER UND FASS RACCOGLITORE, PENNA E LACCETTO BINDER, PEN AND LANYARD | CLASSEUR, STYLO ET CORDON | ARCHIVADOR, BOLÍGRAFO Y CORDÓN | MAPPE, KUGELSCHREIBER UND SCHLÜSSEBRAND ››› PENNA AGROLUBE penna a sfera nera. ››› AGROLUBE PEN black ballpoint pen. ››› STYLO AGROLUBE stylo a bille noir. ››› PLUMA AGROLUBE bolígrafo nigro. ››› AGROLUBE KUGELSCHREIBER schwarzem kugelschreiber. P/N: 6522136M1 ››› PENNA A SFERA BIC® inchiostro blu. ››› BIC BALLPOINT PEN ® blue color. ››› STYLO À BILLE BIC ® couleur bleu. ››› BOLÍGRAFO BIC ® tinta azul. ››› BIC ® KUGELSCHREIBER blaue Tinte. P/N: 6521592M1 Manuale Personalizzazione Sedi ››› BARATTOLO FUSTO AGROLUBE Brand and Signage Manual | Manuel de Personnalisation des Concessions Manual Personalización Sedes | Handbuch Personalisierung Firmensitze ››› TUTA AGROLUBE ››› AGROLUBE OVERALLS ››› COMBINAISON DE TRAVAIL AGROLUBE ››› MONO DE TRABAJO AGROLUBE ››› ARBEITSANZUG AGROLUBE P/N: 4221070M2 (M) P/N: 4221071M2 (L) P/N: 4221072M2 (XL) P/N: 4221073M2 (XXL) ››› RACCOGLITORE A 4 ANELLI 38 formato A4. Dorso 6 cm. ››› 4-RING BINDER A4 size. Spine 6 cm. ››› CLASSEUR À 4 ANNEAUX format A4. Dos 6 cm. ››› LACCETTO PORTA PASS ››› ARCHIVADOR DE 4 ANILLOS formato A4. Lomo 6 cm. ››› TOUR DE COU ››› MAPPE MIT 4 RINGEN format A4. Mappenrücken 6 cm. P/N: 6521576M1 30 8,5x11,5 cm. ››› AGROLUBE DRUM 8,5x11,5 cm. ››› PORTE-CRAYONS TIGE AGROLUBE 8,5x11,5 cm. ››› PORTALAPICES, BIDÓN AGROLUBE 8,5x11,5 cm. ››› MINIATUR AGROLUBE FASS 8,5x11,5 cm. P/N: 6522089M1 LANDINI BRAND AND SIGNAGE MANUAL IV ››› LANYARD PASS HOLDER ››› CORDÓN PORTA OBJETOS ››› SCHLÜSSEBRAND P/N: 6521588M1 LANDINI BRAND AND SIGNAGE MANUAL III ilLandinista 15 NEWS “Energy to the earth” what the 2015 calendar is all about Maggio 2015 1 2 3 4 5 6 7 8 9 10 11 S ince this is the year of Expo, the World Fair in Milan and as the event is on a planetary scale, Landini also decided to face the most important issue of our time: “Feeding the planet, energy for life”. “Energy to the earth” is thus an appropriate claim and appears on each page of the 2015 calendar, which proposes a fantastic array of spectacular images of cutting-edge tractor models from the new range as they work in the fields, with brightly coloured closeups of the crops cultivated forming the background. A strong image linked to the seasonal nature of the crops and presenting the different Landini models in specially chosen combinations showing how the range is now increasingly more comprehensive and technologically advanced. 5D HC T4 interim Power: from 85 to 102 hp - Engine: 4 cylinders May Mai Mai Mayo Energy to the earth. The images in the 2015 calendar. 18 Venerdì Friday Vendredi Freitag Viernes Sabato Saturday Samedi Samstag Sábado Domenica Sunday Dimanche Sonntag Domingo 19 Lunedì Monday Lundi Montag Lunes Martedì Tuesday Mardi Dienstag Martes Mercoledì Wednesday Mercredi Mittwoch Miércoles Giovedì Thursday Jeudi Donnerstag Jueves Venerdì Friday Vendredi Freitag Viernes Sabato Saturday Samedi Samstag Sábado Domenica Sunday Dimanche Sonntag Domingo Lunedì Monday Lundi Montag Lunes 20 12 13 14 15 16 17 18 19 20 21 22 Martedì Tuesday Mardi Dienstag Martes Mercoledì Wednesday Mercredi Mittwoch Miércoles Giovedì Thursday Jeudi Donnerstag Jueves Venerdì Friday Vendredi Freitag Viernes Sabato Saturday Samedi Samstag Sábado Domenica Sunday Dimanche Sonntag Domingo 21 Lunedì Monday Lundi Montag Lunes Martedì Tuesday Mardi Dienstag Martes Mercoledì Wednesday Mercredi Mittwoch Miércoles 23 24 25 26 27 28 29 30 31 Sabato Saturday Samedi Samstag Sábado Domenica Sunday Dimanche Sonntag Domingo 22 Lunedì Monday Lundi Montag Lunes Martedì Tuesday Mardi Dienstag Martes Mercoledì Wednesday Mercredi Mittwoch Miércoles Giovedì Thursday Jeudi Donnerstag Jueves Venerdì Friday Vendredi Freitag Viernes Sabato Saturday Samedi Samstag Sábado Domenica Sunday Dimanche Sonntag Domingo Giovedì Thursday Jeudi Donnerstag Jueves Venerdì Friday Vendredi Freitag Viernes Settembre 2015 Rex F Power: from 68 to 110 hp - Engine: 3 and 4 cylinders September Septembre September Septiembre 1 2 3 4 5 6 7 8 9 10 11 Martedì Tuesday Mardi Dienstag Martes 36 Mercoledì Wednesday Mercredi Mittwoch Miércoles Giovedì Thursday Jeudi Donnerstag Jueves Venerdì Friday Vendredi Freitag Viernes Sabato Saturday Samedi Samstag Sábado Domenica Sunday Dimanche Sonntag Domingo Lunedì Monday Lundi Montag Lunes Martedì Tuesday Mardi Dienstag Martes Mercoledì Wednesday Mercredi Mittwoch Miércoles Giovedì Thursday Jeudi Donnerstag Jueves Venerdì Friday Vendredi Freitag Viernes 37 12 13 14 15 16 17 18 19 20 21 22 Sabato Saturday Samedi Samstag Sábado Domenica Sunday Dimanche Sonntag Domingo Lunedì Monday Lundi Montag Lunes 38 Martedì Tuesday Mardi Dienstag Martes Mercoledì Wednesday Mercredi Mittwoch Miércoles Giovedì Thursday Jeudi Donnerstag Jueves Venerdì Friday Vendredi Freitag Viernes Sabato Saturday Samedi Samstag Sábado 23 24 25 26 27 28 29 30 Mercoledì Wednesday Mercredi Mittwoch Miércoles Giovedì Thursday Jeudi Donnerstag Jueves Venerdì Friday Vendredi Freitag Viernes Sabato Saturday Samedi Samstag Sábado Domenica Sunday Dimanche Sonntag Domingo Lunedì Monday Lundi Montag Lunes 40 Martedì Tuesday Mardi Dienstag Martes Mercoledì Wednesday Mercredi Mittwoch Miércoles Domenica Sunday Dimanche Sonntag Domingo Lunedì Monday Lundi Montag Lunes 39 Martedì Tuesday Mardi Dienstag Martes Folco Team does it again A fter performing in the Italia’s got Talent semifinals in 2013, when a Powermondial tractor was driven on two wheels, we've continued our collaboration with Folco Team which took part in the «Stuntman Live Show» from 4 to 21 September 2014 at Palalottomatica in Rome. This time, the protagonist was one of Landini's new 4 Series tractors driven by the Folco Team professionals who have also acquired experience as stuntmen. The performance was part of a show that included truly exciting feats, worthy of the most hair-raising American action movies and in real film sets. A well-deserved success which, besides the stuntmen's prowess, also highlighted the formidible stability of the Landini tractor and its ease of handling. Rome. Prowess with the 4 Series at the “Stuntman Live Show”. Argo Tractors and Unima: new opportunities for farm contractors A go Tractors' attention to the needs of farm contractors is growing. So much so, that the Fabbrico plant has now signed a new agreement with UNIMA, the National Union of Agricultural Machinery Manufacturers, whereby specific integrated communication and marketing activities will be developed by the two undertakings for the purpose of creating new opportunities for farm contractors and facilitating their access to the new technologies. The agreement will benefit the Unima associates as to improved familiarity with the products and services 16 ilLandinista offered by Landini. In addition it will provide dealers of the individual brands with the chance to use a privileged channel for the technical and commercial promotion of tractors to farm contractors. According to the agreement, Argo Tractors will undertake to provide its products to the Unima associates at favourable terms through dedicated, tailormade promotions and discounts. Meanwhile, in accordance with the association, Argo Tractors will also define all the training and information initiatives addressed to members. Enovitis 2015 in the vineyards of Sicily T his year, Enovitis was held on 5 and 6 June in Sicily among the 400 crop rows in the two immense vineyards of Baglio Biesina in Marsala (TP). Dedicated to specialized implements and tractors, the trade fair was the ideal place to present the new, specialized Argo Tractors ranges “in action” along with various different implements for working between crop rows and with pest control treatments. First and foremost, the new Landini Rex Series, presented in a world preview at Sima in Paris, with its radically restyled cab and bonnet. It appeared alongside various other Landini models dedicated to vineyard and orchard work. These included Landini's Trekker F crawler tractor, the ver- satile 4 Series, the 5D Series, 6C Series and the 7 Series. A delicious surprise awaited visitors to the vineyards of the Sicilian enterprise. Marsala. A couple of Landini's specialized tractors. «Welcome to another world» «W Best Seller Award: Landini among the 2015 T elcome to another world», the slogan of Landini's corporate advertising campaign, focuses on the sensations perceived on entering the cabs of the new generation tractors. Just a few words are all that's needed to explain how Landini is now much more than you'd expect: a memorable claim, backed by an original image able to convey an idea of strength and technology, of a future that's already present with Landini. «Welcome to another world» means stepping towards a future firmly rooted in the brand's glorious past. Because to do this, Landini has “invested all the passion and experience…” acquired in over 130 years of hard work. Landini's new graphic campaign comes with a 30-second viral video published on the web and social networks that begins with the last frame of the previous Landini 130 spot and develops into a stunning scene of incredible technological impact. he 2015 edition of the “Best Seller Award” was held in Verona last 13 February. Organized by VeronaFiere and the journal Macchine e Trattori, the award is given to enterprises that achieve the best sales performance in the agricultural machinery industry. Verona. Mario Danieli collects the award. Landini. The new “Welcome to another world” campaign. The award initiative is divided into product categories and Landini took its place among the best of Italy's agricultural machinery enterprises and received as many as 4 acknowledgements for having come second in the Top Ten classification in the following categories: “Specialized tractors” with Rex 90, “Farm tractors” with PowerFarm 100, “Compact tractors” with Mistral 50 and “Utility tractors” with Technofarm 80. Awards that underscore how the market appreciates the quality of Landini's Made in Italy concept and that allow us to be even more optimistic as to the future of the agricultural machinery industry in Italy. ilLandinista 17 PRODUCT New 6C Series. Perfect blend of 18 ilLandinista ▲ ▲ ▲ A THREE MODELS WITH 114 TO 130 HP FPT NEF TIER 4 INTERIM ENGINES SUSPENDED CAB AND FRONT AXLE AVAILABLE injection system. Thanks to Dual Power, they're able to supply up to 121, 133 and 140 HP at the PTO and during transport work. Improved optimization of the electronic injection and fuel systems in conjunction with the S.C.R. Selective Catalytic Reduction system reduces emissions and allows these engines to guarantee higher power and lower fuel consumption with remarkable torque reserve. Daily maintenance and service inspections are facilitated by the fully openable bonnet. ▲ n optimal blend of technology, efficiency and comfort. That's the new Landini 6C Series, successor of the Powermondial range and proposed in three models: 6-120C, 6-130C and 6-140C with 114, 121 and 130 HP power ratings, respectively. A modern and reliable medium-high power range designed for multi-function use. The tractors feature new FPT NEF (Tier 4 Interim) 16-valve 4.5liter engines with turbocharger and Common Rail MODERN, MULTI-FUNCTION RANGE 6C Series. Landini's new tractor designed for multi-function use. technology and comfort ilLandinista 19 PRODUCT Hydraulic reverse shuttle. The hydraulic reverse shuttle is installed in an instinctive position under the steering wheel. ▼ Gearbox. Gearshift levers and button on the gearshift lever. T-Tronic transmission Landini's new range features the new T-Tronic 36 + 12 transmission with 3 Powershift speeds. This module triplicates on load the 12 speeds of the basic gearbox (Speed Four 4 speeds and 3 ranges) raising the total number of forward speeds to 36 plus 12 REV, with use of the switch on the gearshift lever to select Hi-Medium-Lo. The speeds can increase to as many as 48FWD+16REV with the addition of the Creeper (optional). The DeClutch Control (operated with a button on the gearshift lever) and Reverse Power Shuttle make gear engagement and reversing easy since the clutch pedal no longer needs to be used. The transmission also includes other important features: The fast range is equipped with Eco Forty (40 Eco), allowing the tractors to be driven at 40 km/h at a 1900 rpm engine rate but with remarkably silent operation and reductions in fuel consumption. With Top Fifty, the speed can be as much as 50 km/h in countries where this is allowed by law. The Reverse Power Shuttle is equipped with a potentiometer to modulate its action and ensure smooth engagement to suit the inertial loads. APPLICATIONS Landini's new 6C has been designed for multi-function use in extensive cultivations, in breeding farms and for all farm work. Tillage and round baling Thanks to its particularly versatile design concept, the 6C Series is ideal for a vast variety of open-field jobs. The Dual Power system uses electronics to automatically increase PTO torque and power in heavy-duty conditions. This allows the tractor to deal effortlessly with tillage and round baling work operations. Livestock feeding Easy to manoeuvre and compact in shape, the 6C Series is ideal for use in breeding farms and for dis- 20 ilLandinista tributing feed for livestock in cowsheds where space is at a premium. Front loader Excellent visibility is a feature of the cab. This makes operations with the front loader very simple while the transparent roof window provides extra visibility and ventilation. Transport The tractor becomes ideal for road transport operations when equipped with the suspended cab and front axle. Electronically controlled independent suspensions allow the tractor to be driven at high speed over rugged ground while providing improved lugging power and manoeuvrability, all to the benefit of comfort and safety. Cab interior. Along with its modern styling, the Landini 6C combines the level of comfort of be found in a trendy car. Power lift, hydraulic circuit, front PTO and axle The 6C Series features an electronically controlled 5400 kg capacity rear power lift, 4-speed PTO (available as an optional) and a much improved hydraulic circuit with 66 l/min flow rate in the standard version and 110 l/min in the closed center version (LS). Up to 5 load sensing control valves are available, with lever-operated controls on the console on the driver's right. Two are controlled by the joystick and are used to operate front loaders. The remaining valves are controlled by a normal lever for versatile and productive use of the implements. The 6C Series can also be supplied with the optional front PTO and power lift, which add to the versatility of the range. The suspended cab and suspended front axle are available on request and provide additional comfort during road transport work. Compact appearance and unique comfortNew styling, which reflects the Landini Family Feeling, underscores the extent to which the 6C Series range has been renewed. The tractors are compact in appearance and the new four-pillar cab combines modern design with a unique level of comfort, featuring concepts hitherto only used by the car industry. The new “Master Class” cab with flat platform and doors hinged at the rear provides unrivalled all-round visibility and can be easily accessed by the operator. The driving position can be fully adjusted thanks to the pneumatic seat and tilt/telescopic steering column that can be positioned along with the instrument panel. The main controls are ready to hand on the console on the driver's right, allowing the tractor to be used in absolute safety. Interior furnishings as used in the automobile industry, styling, controls in ergonomic positions, perfect soundproofing, the excellent automatic air conditioning system and optional mechanical suspensions enable the operator to work for hours without tiring. The openable roof window makes use of a front loader easy, while night work is no problem thanks to 14 ultra-powerful halogen field lights. ■ ilLandinista 21 AROUND THE WORLD Simple and reliable, Landini's tractors for non-European markets are tailor-made for the requirements of farms in different geographical areas. T he ability to provide proposals tailor-made to suit the requirements of different types of customers is one of the most important prerogatives of companies that apply the Made in Italy concept. Backed by flexible production practices, they are able to offer solutions specifically designed for different markets. Thus Landini has always paid great attention to the requirements of customers in other countries and has designed and developed ranges outfitted in the best possible way for local uses. Speaking specifically of non-European countries, Landini has focused on reliable, functional, simple machines with performance-oriented engines that comply with the local regulations. By and large, these are multi-function tractors used for various purposes and with implements that suit the size of the crop area. Besides being used for cultivating crops like pineapples, rice and sugar cane, these tractors are also employed for soil preparation, planting and crop treatments in South America, Africa and the Far East. Landforce Besides the well-known Globalfarm and Powerfarm Series, Landini has developed new, tailor-made product ranges like Landforce, a sturdily built easy-touse tractor that only requires simple maintenance, while excellent working autonomy allows it to deal with any The Landini international range 22 ilLandinista type of operation. Characteristics, these, which distinguish a tractor that's been specically developed for the non-European markets. A tough and reliable 4-cylinder NEF 4.5L Tier3 engine and a simple, sturdy 12FWD+12REV basic mechanical transmission ensure good performance and hours of untiring work. The reliable mechanical transmission, electrohydraulically engaged 4WD and diff lock make this tractor easy to drive and handle with any type of implement. The mechanical power lift features a 4500 kg lifting capacity with two supplementary rams. There are two models available: Landforce 115 and Landforce 125 with 112 and 120 HP power ratings, respectively. The tractors are available with either the cab or in the version with platform, suspended on silent blocks and with folding safety frame. A transmission version with hydraulic reverse shuttle and HML is also being developed. Landpower When it comes to the 117 HP to 157 HP power bracket, Landini offers the Landpower range featuring the 4-pillar “Master Class” cab featuring large windows and ergonomic controls. Landpower is proposed in non-European countries with either the synchronized gearbox or the electronically controlled T-Tronic (54FWD+18REV) with De-Clutch and Reverse Power Shuttle, making the tractor truly perfect for all open-field jobs and fast road transport. The creeper is available as option. The PTO with oil-cooled multiple-plate clutch is engaged by means of an electrohydraulic pushbutton control. The maximum overall flow rate of the hydraulic circuit is 125 l/min and the power lift, with two supplemen- tary rams, can lift up to 8400 kg. 5 supplementary control valves are available, for the utmost in versatility. Landpower tractors are equipped with 6-cylinder NEF turbo engines with air-air Intercooler featuring 117, 133, 141 and 157 HP ISO power ratings and excellent torque, while conforming to Tier3 regulations as to emissions. 7 Series The new Landini 7 T3 Series has been tailor-made for the most demanding customers in all countries. These tractors are ideal for all cultivation and transport work thanks to accurate design, comfort and performance able to raise productivity to the utmost levels. The range comprises 3 models equipped with NEF Tier 3 engines featuring a 212 HP power rating in the topof-the-range model. The “Roboshift” transmission with 24 speeds and 6 ranges includes 4 Powershift speeds on load with robotized range shifting and hydraulic reverse shuttle on the steering wheel. The gearbox is electronically controlled by means of push-buttons on the multifunction joystick and possesses the “Autoshift” function in all ranges, especially useful during transport work on the roads. The transmission is complete with creeper, thus 40FWD+40REV overall speeds. The electrohydraulically engaged rear PTO offers four standard speeds with electronically controlled engagement for gradual starts, all to the advantage of comfort while safeguarding the tractor and implements. Whether it's the rigid version or with electronically controlled independent suspensions, the front axle provides a 55° steering angle and makes these tractors particularly agile. ■ South Africa. Landpower cab version and Lanforce at work in the fields. LANDINI BRASIL: PRODUCTION GETS GOING Work in the Landini Brasil production facility has now begun. Construction of the plant, which commenced last year, terminated with the official inauguration ceremony on 18 June 2015. The plant is situated in Contagem, Minas Gerais, in an advantageous position thanks to the vicinity of Belo Horizonte and the main airports, but also owing to the presence in the area of numerous manufacturers of components and qualified personnel. The assembly department for the Landpower and Landforce tractor lines is due to start work in July and will initially produce 1,000 tractors a year. A further expansion has been planned to step up the yearly production capacity to 5,000 machines. ilLandinista 23 SALES NETWORK Tiefenthaler: five days of solidarity with Landini A solidarity event in several laps in favour of the earthquake-stricken populations of Emilia was organized by Tiefenthaler of Giovo (TN) from 22 to 26 October 2014 in collaboration with the the local association of Alpini corps. and the Section of Trento. So it was that Landini's dealer for the province of Trento transformed the usual Open Doors event into an opportunity for tangibly helping the people who had sustained such devastating consequences in the earthquale of 2012. Having departed on 22 October from the company's headquarters, the “Solidarity Tour” crossed the Val di Non, the Alpine Valley of the Adige, Valle dei Laghi, Valle del Sarca, Vallagarina, Valsugana, Valle di Fiemme and then returned to the starting point. A procession of 5 Landini tractors, including the ultra-new 4 Series sporting a “flame paint” effect specially applied for the occasion, stopped off in some of the towns in Trentino and passed through main other localities on a tour that covered some 400 km. The reconstruction project was illustrated at each lap and the donations collected were consigned to the Alpini corps for the purpose of building the “Casa dello Sport Tina Zuccoli” in Rovereto sul Secchia (MO). Besides providing visibility to the initiative of the Alpini corps., dealer Tiefenthaler also contributed by donating a sum for every kilometer covered, as Landini had done during the Landini 130 Endurance event. The presence of celebrities from the world of sport provided added interest to each lap and included Francesca Iachemet, Francesco Moser, Maurizio Fondriest, Gilberto Simoni and Michele Tomasi. To mark the end of the tour, dealer Tiefenthaler organized a ceremony during which the thousandth Landini tractor was consigned, after which the celebrations proceeded throughout the day to the musical accompaniment of the “Zinto Boys” band. Narni (Terni). The Landpower 165 Dt in front of the Terra Umbra Hotel. Serangeli: a Landpower 165 DT for Giovannini A story that combines passion and tradition. We're talking about Corrado Giovannini, a farsighted entrepreneur from Umbria, now over ninety years of age, bound to Landini by a historic machine: a 25 HP hot-bulb tractor. Owner also of a large farm and the Terra Umbra Hotel in Narni, in the province of Terni, Giovannini has always worked vast areas of land in Umbria, most of which used for growing grain crops, with a very watchful eye on the development of both products and the market. It's actually thanks to his attention to the future that in 2014, after lengthy transactions with dealer and musician Alvaro Serangeli, Giovannini decided to opt for the Landini brand and its modern technologies. So much so, that a Landpower 165 DT was delivered to him on 3 November 2014 by dealer Serangeli 2000. The operator's comment after hours of work in the new Landini tractor was memorable. When Mr. Giovannini asked what he thought of the new tractor, the operator replied by saying “Brilliant!”. 4 Series. The 4 Series tractor with Tiefenthaler's special “flame-paint job”. Trento. Tractors lined up in the suggestive Cathedral Square. 24 ilLandinista Faretra. The array of tractors on show. Faretra: Landini Open Day F aretra.com, Landini dealer for approximately two years but backed by over 30 years experience in the agricultural machinery sector in Puglia, organized an Open Day in the Foggia headquarters last 14 and 15 March. The main objective was to present the new Landini tractor range for open-field work, i.e. the 4 Series, 5H Series, 6C Series, 6L Series, 6 and 7 Series. As well as these machines, fifteen or so Rex Series tractors in various versions, of which Faretra handles important volumes, were also on show in the outdoor area. Lastly, the dealer presented Landini's range of 7000/9000 Series equal-wheel tractors with reversible cockpit, ideal for use under the awning cultivations of Puglia. The Open Day concluded with an evening of entertainment in the company of Zelig comedian Pino Campagna. Rinaldin: Powermondial and Landpower for beach work R inaldin, the long-standing dealer of Ponte di Piave (TV) responsible for the Landini brand in a large part of Treviso, officially consigned a Powermondial 120 Top and a Landpower 165 Top to Consorzio arenili di Caorle in May of last year, together with implements for beach maintenance. The tractors had been converted into working machines with towing capacities to suit the specific Rinaldin. Tractors consigned for beach work. job requirements. The tractors were consigned in the presence of the local authorities in a location beside the sea, with a little church near the beach (historic characteristic of Caorle) as a backdrop and a rich buffet to mark the occasion. Again last year, Rinaldin celebrated its 30 years in the business with a cake decorated with a Landini tractor offered by Rino and Gianna Rinaldin, founders of the dealer enterprise and still working in the company along with their son Roberto and daughter Chiara. All this happened during Enovitis in Campo 2014, a trade show that achieved an excellent result thanks to the dealer's contribution. The initiatives organized by Rinaldin also included an Open Day, which took place last November at Pravisdomini (PN) in the Verona F&D commercial service facility. This event also included an entertaining initiative called “Get out into the fields with us and score a GOAL!!”. Marvasi: guided tours of the Argo Tractors plants for Unima Members A s part of the Argo Tractors - Unima partnership, Argo Tractors sponsored the UNIMA Annual Meeting in Parma last 21 February and the Annual Meeting of APIMA members in Viano, Reggio Emilia, last 29 March. The two events were organized with support from Marvasi, Landini's longstanding dealer for the provinces of Parma and Reggio Emilia. After the meetings, the participants were accompanied on a guided tour of the Argo Tractors plants where they were able to assess Landini's tractors for themselves on the test track. At the end of 2014, several farm contractors from the provinces of Parma and Reggio Emilia, again accompanied by dealer Marvasi, had also been given the exclusive chance to try out Landini's new tractors and had actually inaugurated the ultra-new Argo Tractors test track near the Shipments Terminal. Marvasi. A group of farm contractors on a visit to Fabbrico. ilLandinista 25 BRANCHES 7 Series. Field trials in South Africa. SOUTH AFRICA Landini: growing from strength to strength in South Africa T he South African market is becoming increasingly important for Landini. Not merely in terms of volumes, but especially because local farming is continually developing and needs solutions. On-the-spot in South Africa with Argo Industrial Pty Ltd, the branch in Boksburg, not far from Johannesburg, Landini keeps careful track of the changes that the local agricultural practices are undergoing, especially grain crop cultivation, where technology and power are growing requirements. If the upgrades to the medium power Landforce and Landpower ranges have been very positively received by this market, the attention of farmers in South Africa has now turned to an increasing extent to the 7 Series, a high-power, highly technological range able to face the needs of local enterprises where farms often top 1000-2000 hectares. For Landini, it is important to interpret this market and develop synergies to help it grow, thereby providing a significant contribution towards improving farm work in this country. SPAIN Landini dealer meetings Aranda de Duero. The Spanish dealers of AgriArgoIberica. A meeting involving over 50 Landini dealers from all over Spain took place in October 2014 within the beautiful surroundings of Hotel-Bodega Torremilanos of Aranda de Duero (Burgos) . Besides personnel from AgriArgoIberica, Simeone Morra, Corporate Business Director of Argo Tractors, also took part in the meeting. The venue, right in the heart of Castilla y Léon, was not chosen by chance. As a result of an intensive and extensive range renewal work, Landini has lots to offer this region, traditionally dedicated to grain crop cultivation. The true protagonist of the meeting was the new Landini 6C tractor, even though the dealers also got the chance to assess the performance of the new 4 Series and 6L Series. Dealer meetings are often held in Spain. Last April, three meetings were organized when the 5H Series and 4 “Small” were presented: one in the North-West, in Parador Nacional de Tordesillas (Valladolid), one in the Southern area of Cordoba and a third in the North-West, in Castell del Remei (Lérida). More than 100 participants, including dealers and retailers, took part in the meeting in the presence of Simeone Morra, personnel from the various AgriArgoIberica departments and representatives of ARGO Finance. Protagonist of the initiative was the 5H Series, featuring the new cab with a completely flat platform plus improvements as to transmission versatility and hydraulic performance. Castell del Remel. Dealer meeting participants. 26 ilLandinista WORLDWIDE U NITED KINGDOM A Landini 6-160 solves problems for Knightstone T he monitoring technologies with which Landini's new-generation tractors are equipped are providing real benefits for farmers. This can be testified by Dave Lawrance, owner of “Knightstone”, a breeding farm in Ottery St Mary, Devonshire, England, together with his wife Vicki and parents. Last August, Dave decided to purchase a 6-160 tractor, one of the numerous “new-generation” Landini models. “We already had a Landpower, which has been a real hard-worker over the years”, affirmed Dave. “That was why we decided to purchase a Landini 6-160 from Chris Keitch of CJ Keitch Engineering, Dunkeswell. This new 6-160,” continued Dave, “has a newly designed cab, advanced hydraulic monitoring devices, transmission and engine. The monitoring systems use pushbuttons and switches on a console alongside a seat with pneumatic suspensions. The Autopowershift system is very convenient to use, especially when you're driving on the roads. It makes driving more comfortable, also thanks to the cab and suspended axle,” added Lawrance. There's no end to the work performed by the tractor in the Lawrance farm, where it's used for conveying ensiled products and spreading manure, as well as for ploughing and harrowing. “It can do every possible job in the fields while being extremely easy to manoeuvre when you're working in the farm,” explained Dave. “And the new monitoring technologies are excellent,” he concluded. “You find out how they work in no time and the benefits are truly numberless”. England. Dave Lawrance beside his Landini 6-160. BRAZIL Dealer meeting at Agrishow 2015 T he Landini brand is going from strength to strength in Brazil. The number of dealers, currently 35, is expected to double within a very short time. Last October, Landini Brasil organized a two-day dealer meeting in the city of Caxias do Sul with the support of 14 dealers from the state of Rio Grande do Sul, thus a total of 45 technical personnel and enterprise owners. Landini's strategies and sales, industrial and distribution policies were presented during the meeting. The discussions included distribution at territorial level for resellers in the states of Rio Grande do Sul and Santa Catarina. Technical personnel from Landini Brasil illustrated the products at depth, allowing the participants to become more familiar with the characteristics of our tractors. Landini Brasil performs important work in the territory, such as participation in Agrishow, the major agri- Caxias do Sul. Tractor training. Agrishow 2015. Landini tractors on show. cultural trade show in Latin America. The Landforce range, namely models 120 and 130, and Landpower range (models 150 and 190 in the footstep and cab versions) were presented to the Brazilian public in the 2015 edition of the fair. Assembled in the Brazilian production facility of Contagem (MG), both ranges were designed to suit the requirements of the Latin American countries and benefit from the purchase incentives introduced by the Brazilian Government. Besides these ranges, Landini also presented the Mistral Cab Series, featuring a front power lift and PTO; a range designed to meet the needs of specialized crop growing in the country. Lastly, Landini took part in Femagri 2015 (one of the most important agrobusiness fairs in Brazil and promoted by Cooxupè, the world's largest coffee cooperative) and Femec 2015 in Uberlandia, both with support from the Landini dealers in the area. ilLandinista 27 WORLDWIDE U RUGUAY. Woslen: there's lots going on in Uruguay O n 11 November 2014, Woslen, Landini's importer in Uruguay with headquarters in Canelones, took part in the 40th anniversary celebrations of the “CREA Viticultores” Group at Juanicò, the wine-making enterprise belonging to the Deicas Family, also situated in Canelones. Besides having sponsored this important event, Woslen also exhibited Landini's Rex and Mistral tractors, the most representative ranges for the wine-growing sector. Woslen is particularly active in the social field in Uruguay. The importer has been contributing right from the very start towards Uruguay's Teleton Foundation and it was with great satisfaction that he undertook to endorse this initiative year after year, for children's Soriano. Landforce 125 on show at Expoactiva 2015. Canelones. Juanicò, the wine-making enterprise that hosted the CREA Viticultores Group event. rehabilitation and physical therapy processes. It was with this spirit that in 2014, Wolsen offered his support to the Foundation which, on 12 and 13 December, organized the 12th Teleton program with the motto “The Heart Knows no Bounds”. In addition, in 2015 the Landini importer took part as usual in Expoactiva in Soriano, the most progressive and important agricultural trade fair in Uruguay organized by the Rural Association of Soriano. During the event, which lasted four days from 18 to 21 March, thousands of business-men and buyers from the agricultural production sector took part in the fair, attracted by the new technologies and innovations on show. Landini's Landforce 125 was among these, and was presented in a very unusual way. Woslen had created a photo booth in the stand where visitors could take snaps of themselves near the tractor, choosing from among different frames for the purpose of sharing them on the Facebook fanpage. The initiative was a great success with plenty of interaction between the customers and the Landini brand, while publicizing the event to a large extent. SOUTH AMERICA Technical training in Chile D uring the month of December, Landini organized a training course at the headquarters of DercoMaq S.a., situated in Santiago de Chile. Dealers' techicians from Chile, but also from Cuba, Paraguay and Peru took part in the seminar, which was conducted by Landini technician Christian Bigi. On-site training allows the specific requirements of the markets to be focused. In the case of the countries in Latin America, the training program mainly concentrated on the Landforce model, but also Landpower and 5H in the versions with electrohydraulic reverse shuttle, very much in demand at the present time. Santiago de Chile. Lessons in the classroom. 28 ilLandinista Focused training and use of new diagnostic software for fault identification helped the dealers' technicians to keep up-to-date and efficient, thereby guaranteeing top-quality service for their customers. CHILE DercoMaq, plenty of events for our 30 years with Landini D ercoMaq celebrated 30 years of collaboration with Landini in Chile during the training week held last December. The anniversary festivities began with an outdoor cocktail party for the visitors and then proceeded with the presentation of awards, lotteries and acknowledgements for the participants. Tiago Bonomo, chairman and CEO for the Americas, consigned a prize to all those who had contributed significantly towards the development of the Landini brand in Chile: Hugo Montaner Lòpez, Andrés Saenz, Francisco Prieto Del Rio, Patricio Ferrer and Pablo Klocker. Dercomaq. The celebration marking 30-years of partnership with Landini. COSTA RICA An award for the 1000 tractors L ast January, Tecnoagrìcola de Centroamérica, Landini's dealer in Costa Rica, celebrated its 15th anniversary as representative of the Landini brand in the market of Costa Rica. The celebrations took place at the headquarters of Tecnoagrìcola in San Jose, Costa Rica. Bologna. The award for reaching the 1000-tractors goal is consigned. San José. Landforce 115 as it prepares the arena in the district of Zapote. Just a few weeks before, Landini had acknowledged the important work carried out by the Costa Rican importer by presenting an award for having reached the 1000 tractor sales target. The award was consigned during Bologna's EIMA trade show by the Chairman of Argo Tractors, Valerio Morra, and by the CEO for the America, thereby confirming the success achieved by Tecnoagrìcola de Centroamérica, a significant presence in Costa Rica and organizer of numerous initiatives. One of these took place between the end of 2014 and beginning of 2015, when the importer sponsored the traditional Bullfights in La Tica (bulls in the “Costa Rican style”), held each year in the Arena of Zapote in San José. This event, which dates back to 1868, is so popular that it's almost impossible to obtain a ticket. However, it can still be seen on television as it is broadcast live by the main channels of Costa Rica. The arena had been prepared day by day by a Landini Landforce 115, leaving everything is excellent conditions for toreros, bulls and public alike. ilLandinista 29 WORLDWIDE POLAND AMG is awarded for the best stand at Agrotech L andini's official importer in Poland, AMG, obtained the award for the best stand presentation at Agrotech 2015. Over 61 thousand visitors flocked to this, one of the most appreciated events in the country, which took place from 27 to 29 March. AMG was on show in the most visited pavilion of the entire fair. The most successful models of 2014 were presented in the stand, i.e. Powermondial, in the forest management version, Technofarm, Powerfarm HC, which had dominated the high clearance market and Landpower, with its reliable and powerful 6-cylinder engine. But Landini is especially popular in Poland for specialized tractors Mistral and Rex. With all the enormous apple plantations in the country, these tractors are a must for all those who require quality and reliability. Thanks to these products of excellence, more than 300 customers chose Landini in 2014. Agrotech 2015. The Landini stand presented by AMG. Eger. A Landini tractor dressed up for the wine festival. BU LGARIA Opticom expansion in full flow L andini's long-standing importer for Bulgaria, Opticom, is increasingly expanding throughout the country having opened new sales and assistance structures. These include a branch in Montana covering an area of some 7400 sq m of which 1100 are buildings. With a headquarters in Stara Zagora featuring a Demo Center covering 18 thousand square meters, Opticom has taken part in numerous Trade Shows, such as the Bata Agro Show from 26 to 29 August 2014 and from 4 to 7 March 2015. The importer also organized several evening Open Doors events from 15 May to 5 June 2014, i.e. six appointments in different parts of Bulgaria, each of which drew some 200 visitors and the local authorities. These Open Days, entitled “May evenings at Opticom” gave the customers an important opportunity to visit the headquarters, but also allowed them to become more familiar with the Landini tractors and the benefits established by the rural development plans, while the chance to win discount vouchers for purchases from the dealers was an added attraction. HU NGARY Axial inaugurates new branches W ith over 200 Landini tractor sold in, Axial is a true reference point in Hungary. With its headquarters in Baja, Axial now covers the entire country with 18 outlets, some of which were recently inaugurated. These include the one in Szolnok, officially opened on 15 January 2014 and the one in Debrecen, inaugurated on 4 March 2014. In addition, the Szekszard branch, which has been completely renovated. Axial has been working with Landini for several years and does an excellent job in Hungary by contributing towards Landini brand awareness, especially when it comes to the 5H, 5D Series and specialized tractors for orchards. The importer provides a first-class customer service and also hires out tractors, a service that is lately arousing great interest. Axial also sponsors numerous initiatives. One of these is the wine festival held in the Hungarian city of Eger: a tractor beauty pageant and race involving different machines, including several Landini tractors dressed up as “aircraft” and “Superman”. Lastly, Axial also took part with a Landini Rex 100 F in the “National Gallop”, one of the most important horse racing events in Hungary, which was held from 19 to 21 September 2014 in the magnificent Heroes Square, Budapest. Stara Zagora. Opticom, Bulgaria, and its staff members. 30 ilLandinista Greece. Landini tractors on show at Agrotica 2014. IRELAND D&S Machinery: 30 years in the business, 24 with Landini T his year, Irish importer D&S Machinery celebrates 30 years in the business, 24 of which with Landini, being appointed Landini dealer in 1991. The importer has always done everything in his power to promote the brand. This year, after taking part in Ireland's major indoor trade fair, i.e. the FTMTA Farm Machinery Show last 5-6-7 February, which attracts some 18,000 visitors, the importer embarked upon a road show and organized several Open Days and even Open Nights (where the dealer remains open until late afternoon-evening), especially in the spring. The importer also organized an initiative with FTMTA (Farm Tractor & Machinery Trade Association) whereby an intensive training session was held in the association headquarters in the presence of the Landini Area Manager, Product Manager and Training Manager. Ireland. Landini tractors at FTMTA's headquarters. GREECE Petros Petropoulos gets off to a head start P etros Petropoulos Sa became the official dealer for Landini tractors for Greece in 2013 and since then, has mainly concentrated on the Rex range, which has enjoyed a great success in Greece, and on the 4 and 5H Series. Since it was appointed, Petros Petropoulos SA has undertaken intensive marketing and promotional activities which have included participation in the Agrotica 2014 trade show in Thessaloniki from 30 January to 2 February 2014, followed by participation in important local events in Nea Moudania - Chalkidiki (Northern Greece) in July 2014, in Heraklion, Island of Crete in July 2014, Messini – Peloponnese in September 2014 and lastly, in Lamia, Central Greece, in May 2015. Besides all this, Petros Petropoulos Sa also organized several Open Days throughout Greece in collaboration with the sales network for the purpose of involving Landini tractor owners and promoting the new series. Petros Petropoulos aims to ensure that the Landini brand acquiires a position of clear leadership in the Greek market while maintaining high-level customer satisfaction. TU RKEY Anadolu: the network grows stronger T he dealer network of Anadolu Motor, Landini's importer in Turkey, is going from strength to strength throughout the country. The number of dealers has been increased by new appointments which, in August 2014, included Osmanlı Sancağı Tarım in the Konya area, inaugurated last 3 April. Aslanlar Trakya Tarım, appointed last October, handles the entire market of Thrace; Zairoglu Otomotiv was appointed for Adana, while Ersinler Traktor is now the largest dealer in Diyarbakır. Yıldırım Traktör, the dealer in Sanliurfa, is the youngest member of the Landini family; Doksal Makina, the Mardin dealer, handles the Mesopotamian plain while Avsaroglu Otomotiv, a new dealer from Kırşehir, is the most important acquisition Landini's marketing strategies. Lastly, Memisogullari Tarim, of Erzurum, is the most important dealer in Eastern Turkey while Akpınar Traktör, who handles the Hatay market, obtained the award for the highest number of sales in 2014. Turkey. The new dealer inauguration at Konya. ilLandinista 31 TRACTOR PULLING Tractor Pulling, Argo Team is the 2014 champion F or the New Landini, it's the fourth consecutive victory, while Argo Team can now boast as many as eleven victories. Tractor Pulling continues to be a discipline where the Landini brand can provide proof of all its sturdiness and reliability, considering the harsh conditions to which the tractors are subjected as they pull the sled. Engine rates over double the maximum rates normally used, turbo pressure exceeding 5-6 bar, power ratings pushed to the maximum, all for the purpose of towing the characteristic power transfer sled over 100 meters of beaten track. The New Landini never gives up even when faced with the most extreme conditions and at the end of the last championship, having unleashed every ounce of its horsepower, it came first yet again with its team even more strongly tenacious and determined. “Ours is a close-knit team that concentrates wholeheartedly on improving the performance of the machine. The tractor is reliable and driver Elvio Moretti possesses impeccable experience. These are the characteristics that allowed Landini to achieve this important victory” affirmed Team Manager Franco Paterlini. A victory that's repeated in everyday life, because it's in the daily production at Argo Tractors that reliability and team spirit count the most. When it's not dealing with Tractor Pulling, Argo Team is, in fact, Service Landini, the people who dedicate their efforts to improving the machines and researching solutions able to comply with Argo Team. The powerful Landini tractor during laps in the 2014 Championship. the users' needs. The recent improvements for Landini's Tractor Pulling machines concern the turbocharger, subjected to increasingly stringent safety rules that did nothing to prevent the powerful vehicle from providing its best performance in the five laps of the 2014 Italian championship. Landini actually came first in all five laps. But that's not all. It also arrived seventh in the Russi lap (Ra), good for the European championship, where 23 international competitors matched up to each other, including the renowned English and Danish drivers. Despite bad weather, the New Landini was also able to show its worth during the Austrian lap. A real satisfaction for Fabbrico's sky-blue wonder as it carries on, with the greatest dignity, the legacy left by the Bufalo. ■ Fiume Veneto. Sled towing at night. 32 ilLandinista PARTS 1 2 2 OROLOGIO IN GOMMA 1 POLO DONNA Manica corta, 100% Cotone Piquet Due cinturini intercambiabili (blu e bianco) WOMAN’S SHORT-SLEEVED POLO - 100% PIQUET COTTON RUBBER WATCH - TWO INTERCHANGEABLE STRAPS (BLUE AND WHITE) POLO FEMME MANCHE COURTE - 100% COTON PIQUET 6526426M1 - S 6526427M1 - M 6526428M1 - L 6526429M1 - XL 16 6516987M1 landini - aBBiGliaMEnTO E aCCESSORi Landini Collection PASSIONE IN CAMPO P MONTRE AVEC BRACELET EN CAOUTCHOUC INTERCHANGEABLE (BLUE ET BLANC) Landini Collection. A few pages of the new catalogue. ride in belonging to a group of people who, either at work or for pure passion, follow the developments of the historic Landini brand. THIS is the emotion transmitted by Landini's promotional articles, launched at the last Eima fair in the new catalogue entitled “Landini Collection”, Passione in campo. A catalogue that contains a really wide range of Landini signature articles: gadgets, accessories, pedal tractors for kids and Landini clothing: sweatshirts, caps, polo shirts, jackets, plus workwear like overalls and dungarees. In addition, the range of tractor models, always extremely popular with enthusiasts, now includes the new 7 Series. But the innovations don't just stop there because, as of last autumn, Landini enthusiasts can not only purchase these products from dealers throughout Italy and abroad, but also online via the corporate website (www.landini. it) or the dedicated link (www.landinishop.com) where the wide assortment of brand products is always available. Launched during Eima 2014, Landini's e-commerce channel for merchandising is enjoying great success and is being used to an increasing extent by brand enthusiasts. ■ A dedicated link. You can now purchase the articles on line. New «Landini Collection» catalogue ilLandinista 33 WELCOME TO A N OT H E R WO R L D . WE’VE INVESTED ALL OUR PASSION, ALL OUR EXPERIENCE AND ALL OUR TECHNOLOGIES INTO CREATING A WORLD MADE OF EVEN MORE POWERFUL, EFFICIENT AND ECO-FRIENDLY TRACTORS. DON’T COMPROMISE. CHOOSE LANDINI. www.landini.it LANDINI IS A TRADEMARK OF ARGO TRACTORS S.P.A.