Process Book - Sadie Teper
Transcription
Process Book - Sadie Teper
QUENCH water to go project brief Develop a new cross country product As a sport with a very high participation rate, there is an opportunity to sell to a large market. Currently cross country runners don't purchase many things, shoes, spikes, bibs. Gill Athletics is the innovative source for your Cross Country needs because we understand and meet the needs of this unique track and field event. Cross country A sport in which teams, comprised of individual runners, run a race on an open air course over natural terrain The distance: 3K 5K 10K Cross country is a competitive sport for middle school students, high school students, and college students Training can very from 1 mile runs to 15 mile runs, depending on age and intensity Problem Statement When running, a person should drink 4 to 6 ounces of water every 20 minutes. After 90 minutes of running, some of this intake should switch to a sports drink to replenish nutrients and electrolytes. However... Cross country runners often do long runs as part of their training These runs can vary from 6 to 12 miles. During these runs, most runners carry no water What happens then? Dehydration Slower times Worse performance overall User Group Age: Run Time: Run Purpose: 14 and up. Product will be designed for an adult body type 20 minutes or longer. This is the point when water while running becomes crucial Cross country training and meets, recreational Market Analysis Camelbak Quick Grip Podium Chill Bottle Price: $17.20 Must be held during run Ultimate Direction Fastdraw Extreme Hand Held Bottle Price: $29.95 Must be held during run Nathan Trail Mix Hydration Belt Price: $39.37 Bulky to wear while running Amphipod Runlite 4 Price: $49.95 Bottles get in way of arms Camelbak Delaney Belt Pack Price: $35.95 Bulky to wear while running Camelbak HydroBak 50 oz Hydration Pack Price: $69.99 Heavy to wear, constraining Interviews Lindsey 19 years old Scott 21 years old Jessica 20 years old Madeline 21 years old Member of the Illinois XC Track Club Running for 3 years Ran Cross country for 4 years in High school Ran the Illinois Marathon last spring 3 miles per day 5 days a week 4 to 5 times per week 7 to 13 miles per day Thinks it is inconvenient to carry water does not carry water wants to train body to not need water during a race. Doesn't like to stop during races Runs 6 to 7 times a week 4 to 10 miles per day 30 to 50 miles a week, "I don't carry water because I have no where to put it, I may stop to take water if there is a drinking fountain around when it is hot. there are many times I wish I had water" Has been very dehydrated while running. especially over the summer 3 miles a day 3 times a week Enjoys running Outdoors Doesn't want to bring water on runs because he doesn't want to carry anything Has never had any serious issues not having water, but would consider bringing it if there was an easy way said that People on team would stop at local restaurants and places along way to get water when needed "If I run more than 13 miles, I might hide a water bottle in the bushes or stop at a water fountain" Suffers from extreme thirst often during runs Design Considerations Not constraining Does not waste space Hands Free Versatile amount of water held Lightweight Ideation Phase 1 Ideation Phase 2 The pouch Small opening for easy drinking Can be resealed for reusability Pouches can be filled with liquid of choice - water or sports drink the belt angled bag tops for two bags per pocket Velcro straps for easy size adjustment four pockets for a total of eight water pouches Reflectors for easy visibility when running in dark Model story board Fill pouches with water Put pouches in pockets Put belt around waist When needed, remove pouch Enjoy water Put empty pouch back in pocket Materials Clear Polyethylene velcro Grey Spandex 3M Scotchlite Reflective Material Black Spandex Exploded view Spandex Cotton batting thank you QUENCH water to go