Total Marketing Package

Bozzuto’s
Total Marketing
Package
We Deliver
The Bozzuto’s Total Marketing Package is
designed to deliver consistent, effective
promotional merchandising...while bringing
nimble, “something new every day” excitement
to the in-store environment. Our program offers
the competitive advantage our Retailers need in
the marketplace today.
Bozzuto’s Inc. is a leading total service wholesale distributor of food and household products to
retailers in New England, New York, New Jersey, Pennsylvania, and Maryland. Established in
1945, the company is headed by Chairman, President and CEO Michael A. Bozzuto. Based in
Cheshire, Connecticut, Bozzuto’s is centrally located amongst 40% of the country’s population.
Among its many professional awards, Bozzuto’s has repeatedly won the IGA International
President’s Cup. This prestigious award is the highest honor that an international IGA
distributors can receive and identifies Bozzuto’s as the leader among IGA Wholesalers.
The Art & Science of Distribution
We understand our customers’ success depends on our effectiveness and efficiencies as
distribution specialists. Our newly expanded, state of the art distribution center is designed to
maximize our customer service and offer the most in product variety. We have invested in
leading edge technology in both our transportation and warehouse operations. Our objective is
simple: to be the number one wholesaler of choice in the markets we serve.
Retail Sales Support
Bozzuto’s experienced team of Category Managers and Procurement
Specialists provide superior merchandising and procurement services to all
customers regardless of location or size.
Advertising & Marketing Services
Bozzuto’s Advertising & Marketing team can help you identify the right
message and media that can help you build your business.
Retail Accounting Services
Bozzuto’s Retail Accounting Services team provides a full range of
accounting services to independent grocery retailers.
Retail Management Services
Bozzuto’s understands the needs of today’s retailers, a fact that enables our Retail Management
Services team to offer a total service approach to supermarket operations.
Retail Technology Systems
Using collective buying power, Bozzuto’s Retail Technology Systems (RTS) is an authorized
reseller of hardware and software technology from leading suppliers.
Perishables & Non-Perishable Products
We take the extra steps to satisfy our customer’s needs. Bozzuto’s
sources product directly from suppliers across the country and
throughout the world to offer a variety, quality and consistency of
perishable and non-perishable products that are second to none.
Category Management
To ensure our customers are strategically positioned to compete
in their marketplace, we offer Category Management services.
Bozzuto’s is focused on promotional techniques, item
assortment, shelf management, and product pricing to ensure
a competitive edge.
Bozzuto’s
Total Marketing
Package
Seasonal Program
Strong “All Department” Seasonal Events... with Focus Items
Seasonal Program includes thematic events designed to use Bozzuto’s collective
strength to drive sales through retail to the consumer. It also offers another exciting
dimension: Focus Items, Items within commodities that all retailers support as the
primary brand in that commodity for that time period.
Program Highlights
• Uses sub-themes to drive merchandising
throughout the year
• Leverages sales of all retailers
• Contests and large Manufacturer tie-ins
• Includes Event Marketing
• A Major emphasis on Store Brands
• Advertising support
Plus: Focus Items
• Bid programs with major suppliers
• Exclusive, limited offering of Focus Items
from each team and department
• Will cover only negotiable items
• All entities support only this chosen brand
within the commodity
• Totally performance driven
2004
The Bozzuto’s Total Marketing Package is
designed to deliver consistent, effective
promotional merchandising...while bringing
nimble, “something new every day” excitement
to the in-store environment. Our program offers
the competitive advantage our Retailers need in
the marketplace today.
Independent Retailer Conference and
Food Show
The Independent Retailer Conference and
Food Show harnesses the strength of
Bozzuto’s to benefit retailer, supplier and
wholesaler interaction.
Highlights
• Offer special Teamwork items to
leverage collective buying power of
the group
• Twice Yearly
• Used to book 6 months at a time
• Used to convey merchandising messages
- through display suggestions and break
out sessions
• Beneficial Retailer, Supplier, Wholesaler
Interaction
• Strong Store Brand Promotions
2004 Independent
Retailer Conference - 3/9 - 3/10
and Food Show - Date TBD
Seasonal Events
Super Bowl
Valentine’s Day
Independent Retailer Conference
Frozen Food Month
March Madness
Spring Cleaning
Easter
Spring Event
Pet Month
Summer Event
Back to School
Football Event
Fall 2004 Regional Food Show
Fall Event
Halloween
Thanksgiving
Christmas
New Year’s
Bozzuto’s
Total Marketing
Package
Bonus
Buy
Program
The Bonus Buy Program is a key component of
Bozzuto’s Total Merchandising Package. The
departmental focus is Grocery, Frozen, Dairy,
Packaged Meat, and General Merchandise.
Items selected may reflect
weekly ads, push items and
seasonal items, with a
minimum
4-week deal period. The
Bonus Buy Program is
designed to enhance margin
and stimulate sales in all
categories.
Program Highlights
• 1,500-2,000 targeted Items
weekly
• Rolling 4-8 week deals
• Items may be included in ad
offerings
• Participating retailers must reflect a
reduced retail
• Offered as either a stand-alone program or
enhancement to existing programs
• Aggressive Store Brand Participation
Retailer Benefits
• Key component of Total Merchandising
Package
• Key competitive offering vs. other wholesalers
• Performance requirements assure competitive
deal levels.
• Floating 1,500-2,000 deals weekly
The Bozzuto’s Total Marketing Package is
designed to deliver consistent, effective
promotional merchandising...while bringing
nimble, “something new every day” excitement
to the in-store environment. Our program offers
the competitive advantage our Retailers need in
the marketplace today.
Ad Program
Program Highlights
• Ad content focused on collective synergies, and local/regional relevance,
regardless of ad dollar availability
• Intense focus on hitting key commodities at the right time of year
• Uses “sub-themes” to convey Seasonal Program message
• Delivers a “Total Merchandising Solution” to retail
• 20 to 25 Store Brand items
each week
Featuring: Bozzuto’s
Financed Deals “BFD’s”
• BFD’s offer hot deals on front
page ad items during key
sales weeks. Items are
subsidized at Merchandising
Committee discretion.
• Driving Ad Performance
through a lower cost of
goods.
• All funds into cost of goods
• Performance driven
• Participating Retailers must
support with:
- Ad cover placement
- Suggested Retail
Weekly Display Planner
Program Highlights
• Ties the Total Promotional Merchandising Package together
• Used as a template for store merchandising
• Reflects all available programs
- Ads, Seasonal Program, Bonus Buy Programs, etc.
• Shown as a map of the store for ease of use
• Interactive with yearly promotional calendar
Bozzuto’s
Total Marketing
Package
First to
Market
The goal of the "First to Market"
program is to offer New Items on
the First Available Date. Each "New
Item" will be reviewed and scored
based upon the potential for
greatest impact.
Retailers will be given the
opportunity to sign-up for an
"Autoship" of New Items.
GFD, GMD and Branded Meat will
ship one case/one shipping unit of
the item(s) to each participating
store.
Retailer Benefits
• Key Component of Marketing
Package
• Offers Ability to compete with all
trade classes
• Drives incremental sales volume
• Key factor in customer
satisfaction
• Guaranteed cases during
"First Ship" weeks
• 80% of all new item spending
occurs during the first thirty days
after launch
Program Highlights
• GFD, GMD and Branded Meat
categories will be represented.
• Signups can include any or all
of categories represented.
• Each item will be graded for
total spending, market share,
category importance, etc.
Only items scoring "75 or
better" will make the "one
case per store" list.
• All retailers are eligible to
participate in this program.
The Bozzuto’s Total Marketing Package is
designed to deliver consistent, effective
promotional merchandising...while bringing
nimble, “something new every day” excitement
to the in-store environment. Our program offers
the competitive advantage our Retailers need in
the marketplace today.
Opportunity
Buys
Program Highlights
• Opportunity to “move”:
- Closeout Merchandise
- Discontinued Merchandise
- Over-runs
- Odd Lots
- Short lead-time deals
- In and out items
... communicated daily/weekly to
the retailers.
Division
Services
• Flexible Marketing
• Local/Regional Focus
• Cross Dock
• Real Estate/Store Development
• Electronic Ordering
• Custom Order Guides
• Custom Price Zones
• Retail Account Execs
• Competitive Price Checks
• Loyalty Marketing
• Category Management
Contact your Bozzuto’s Sales
Representative for more Details
Category Management
The process of managing categories as strategic business units, using
a customer-centric method of driving sales and profitability in our
stores. Bozzuto’s uses the five Category Management Tactics for
driving each strategic business unit: Assortment, Pricing, Promotions,
Shelving (Planograms) and Supply.
Meat & Seafood
Marketing Department
Opportunity Buys (Daily and Weekly)
• Opportunity Buys are offers that come to
us from a manufacturer that reflect a deep
cut in cost, and must be booked within a
short time frame. These are
communicated every day and every
week. These are excellent buys and will
help drive sales and profits for the
retailers who take advantage of them.
Ethnic Marketing –
Hispanic, African American, Asian
• The Meat Marketing Department will work
with a retailer to define their customer
base, and develop a specialty marketing
plan to address the needs of the retailer’s
market. i.e., Hispanic, African-American,
Asian, Club, etc. We will develop
department and case layouts, and define
specialty items needed.
Quarterly Block Buys
• These are opportunities to book commodity
products in advance of rising markets. This
is a great way to buy and sell profitably
while putting your store in a very
competitive position.
Angus Beef Program
• Angus beef product, POS, etc. To promote
the best quality beef available.
Product Case-Ready Meat
• This program offers customized item
assortment, along with recommendations
on merchandising and case sets. We have
reps available to make presentations at
your request.
Complete Seafood Program
• Designed for stores with seafood
departments, or those who offer seafood in
the meat case.
Bakery Programs
Thaw & Sell Program
Bozzuto’s offers a wide variety of over 250
items of great thaw & sell bakery products.
Whether you’re looking for breads, rolls,
cookies, cakes, sweet goods, and more, we
can help. This program even works for
stores that currently do not have a bakery.
Just order, code date, and display for Sales.
In/Out Seasonal & Holiday Program
Bozzuto’s is constantly reviewing all
holiday/seasonal products that can easily be
added to your store to set a
Holiday/Seasonal Theme. Cookies, Cakes,
and more for Valentine’s Day – New Years
we offer the best of the best at value prices.
Bread Program
Whether you are in need of a breadboard
set, frozen dough, or varieties to compete
with DSD for more "penny profit", we have it
all. All lines are high quality products at a
great value. We also offer the new Atkin’s
products to address the latest trends.
Cake Program
Did you know cake sales are the highest
ticket and profit item in the bakery?
Bozzuto’s offers cake programs that include
P.O.S material and "How To" cake decorating
manuals. We start with our thaw & sell high
quality cakes (so your decorator can
concentrate on "special orders"), to thaw &
sell cake layers ready for our quality line of
icings, fillings, and packaging.
Artisan and Organic Breads
• Featuring LaBrea and Ecce Panis breads,
with decorative packaging included. A
unique point of difference for our retailers.
Extensive Muffin Program
• Predeposited, batter, and thaw and serve
muffins. We offer a full variety of flavors
and types to appeal to all customers.
Cookie Program
Bulk thaw & sell, frozen dough, and
more…Bozzuto’s has them all
Donut Program
Want to compete with your corner donut
shop? Then let us set you up with our high
quality donuts, icings, and fillings. We offer
raw donuts that need to be proofed and
baked, to pre-fried that are heated and iced,
to easy to sell thaw & sell…the choice is
endless.
Bozzuto’s
Total Marketing
Package
The Bozzuto’s Total Marketing Package is designed to deliver consistent,
effective promotional merchandising...while bringing nimble, “something
new every day” excitement to the in-store environment. Our program offers
the competitive advantage our Retailers need in the marketplace today.
Produce & Floral
Marketing Department
Produce Overview
• Organic program fully compliant with
U.S.D.A. handling requirements that
includes both packaged and bulk items
• Prominent branded programs: Dole, Andy
Boy, Chiquita, Sunkist, Driscoll’s, Well-Pict,
Stemilt, Ocean Spray, Natural Selection,
Summeripe, Sunsweet, Sun World, Green
Giant, Del Monte, Prima, Giumarra,
Tropicana, and Frieda’s
• Sales & Merchandising team who provide
the following services:
• Opportunity Buys
• Daily and weekly pricing programs
• Weekly sales plans
• Daily specials
• Product availability updates
• Product quality reports
• In-Store Merchandising support
• Event merchandising opportunities
• Weekly market reports
• Quality assurance team of U.S.D.A. trained
inspectors
Produce Overview (continued)
• Blue Book Trading Member with the highest
moral and ethical rating
• Member of P.M.A., F.M.I., N.E.P.C., and
Connecticut Governor’s Council for
Agriculture
• Strong supporter of local growers;
Connecticut Grown, Harvest New England,
Massachusetts Grown, New Jersey Fresh
and Long Island Grown
• Modern state of the art distribution center
with multiple temperature and humidity
zones
Floral Program
• Offer extensive Holiday line-up of items
available to all retailers
• Offer a regular "weekly" listing of
items available based on seasonality
• Full-service Floral program consisting of
bouquets, plants, and soils
• Floral program also includes sales and
merchandising support and services
Opportunity Buys
• Weekly Opportunity Buys are offered
significantly below market pricing, for
shipment the following week
• Weekly Opportunity Buys are designed to
market as display items, inside or outside
the produce department
Cut Fruit Program
• Fastest Growing Segment within the
Produce Department
• Projected to be the Next "Packaged
Salad", in terms of impact on the overall
Department
“Freshline” private label program
• Extensive private label line-up of potatoes,
oranges, grapes and spinach
“Freshline” Fruit and Gift Baskets
• Bozzuto’s own production facility, a 365
days a year operation, offers seven
varieties and six specialty fruit baskets
• Special orders available at any time,
typically 48 hour lead time needed
Bozzuto’s
Total Marketing
Package
The Bozzuto’s Total Marketing Package is designed to deliver consistent,
effective promotional merchandising...while bringing nimble, “something
new every day” excitement to the in-store environment. Our program offers
the competitive advantage our Retailers need in the marketplace today.
GM/HBC Marketing Department
Continuity Promotions
• High volume allows Bozzuto’s GM/HBC to drive down retail
costs.
• Eight to twelve week promotions – each week featuring a different
advertised item.
• Utilize Continuity Promotions to increase traffic, build sales, create
customer loyalty, and add additional margin dollars for
your customers.
Dollar Program
• Bozzuto’s GM/HBC offers over 40 feet of fast selling Dollar Products
- 8’ Household Cleaners
- 4’ Paper
- 4’ Lola Cleaning
- 8’ HBC
- 8’ Cups, Plates, Wraps and Trash
- 8’ Plastics
- 8’ Food
Power Panel Program
• Merchandise assortment includes everyday, trend, and seasonal
merchandise. All have above average profit margins!
• You pick only the displays and only the ship dates that you want.
• All Power Panel purchases are recapped on one sheet.
Major Programs for Key Seasonal Events
- Valentine & Easter
- Spring & Summer
- Back to School
- Halloween
- Christmas
- Christmas Toys
• Hundreds of items are offered in each program, sourced from
domestic and import suppliers to offer complete and competitive
programs for our retailers. Sales tools include "Star Performer" item
designations, A-B-C store size item designations, and full planogram
assortments ranging in size from 4ft.-20ft.
Specialty, Ethnic, Natural Marketing Department
Bozzuto’s Marketing Guidebook
• The Bozzuto’s Marketing Guidebook is a "best in class"
communication device, providing retailers a complete
roadmap guiding them towards executing a successful specialty foods
marketing and merchandising program. The guidebook arrives 8
weeks prior to promotional ship dates to allow ample time to sell,
procure and receive goods. Subsections include:
• Order/Merchandising Guide: All SKU’s stocked in the warehouse
listed by category and in ranked sales order. Retailers make
certain they are stocking best sellers and make fact-based decisions.
• Super Specials/Themed Displays: Full color photos and promotional
sell sheets with recommended order quantities of key seasonal and
regional promotions that drive volume.
• Demos: Full-page ads for all available demos with minimum order
quantities and contacts for scheduling.
• Temporary Price Reductions: All promotions (listed by category) that
don’t qualify for off-shelf displays but will increase retail velocity with
shelf price reductions or scan-downs.
• Category Review: One key specialty category reviewed each period
with trend information, forward-looking projections, demographic
information and specific planograms options. Each category will be
reviewed the same period in subsequent years to assure planograms
remain up to date.
• Closeouts: Division specific list of SKU’s that are being closed out.
Opportunity for retailers to receive some hot deals and Bozzuto’s
warehouses to be proactive on inventory management.
Hispanic Marketing
• A comprehensive total-store marketing program addressing the
needs of Mexican, Cuban, Puerto Rican, Central American and South
American consumers. Multi-tiered distribution program provides
retailers the right product mix, at the right cost, with the right delivery
frequency. For any retailer, we offer a demographic review of their
store(s) along with the recommended plan-o-gram(s) and
promotional program targeted to those demographics.
Natural Foods Marketing
• Bozzuto’s has now identified the broad line product mix and
developed the appropriate plan-o-grams to become a formidable
marketer and distributor of natural foods. The specialty team is
available to contact and discuss our current and future capabilities in
this category and to help you develop adequate critical mass to enable
us to begin stocking the SKU mix of this high growth category.
Bozzuto’s
Total Marketing
Package
The Bozzuto’s Total Marketing Package is designed to deliver consistent,
effective promotional merchandising...while bringing nimble, “something
new every day” excitement to the in-store environment. Our program offers
the competitive advantage our Retailers need in the marketplace today.
Deli Programs
Complete Chicken Program
• This is one of the most exciting programs
Bozzuto’s offers. It gives you all the details
of “How To", "When To" and" What to" that
any deli operator would need for a
complete chicken program. The program
walks through ALL the aspects of safe food
handling requirements, rotisserie cooking,
breading procedures, frying process,
merchandising ideas & techniques, trouble
shooters guide, and other needed
information. From chicken breast strips to
oils, breading & packaging this program
has it all.
• Program available in hard copy or
electronic format.
BBQ Rib Program
• This program is designed to offer a full
step-by-step process of how to have a
successful BBQ rib program. It illustrates
the beginning stages of the preparation,
from receiving the ribs out of the case, to
finished packaging and displaying of
merchandise. It is broken down into smaller
sections, accompanied with the exact
picture of what the step process actually
looks like. Anyone can follow this program
and be a success.
• Program available in hard copy or
electronic format.
Holiday Dinner Program
• We offer a total program that gives the
retailer the ability to offer their customers a
complete Holiday Turkey Dinner, all in one
package. The retailer can specifically order
the type of turkey and size of turkey they
want. Also available are all the side items,
such as mashed potatoes, sweet potato
casserole, green bean casserole, pumpkin
pies and rolls.
Sandwich Program
This turnkey program is designed to give your
customers the convenience, quality, value
and service that they expect from a sandwich
shop. This program also allows you to apply a
professional graphic appearance to your
store’s sandwich program, with in-store
materials that are sure to capture the
consumer’s attention.
Complete Salad & Dessert Program
Our program offers a complete line of salads
that are of premium quality & excellent value.
From your basic potato salad to the finest
ingredient upscale desserts…we have it all.
This program also includes your in-store
made salads for retailers who want to offer
more of an upscale premium quality salad
line to the customer, and merchandise some
of the more basic salads in a self-service
display case. Our program also includes the
individual desserts, such as cheesecake
slices and gelatins. From the in-store recipe
salad program to the full line pre-made salad
& desserts, Bozzuto’s offers all of your needs
in our complete salad and dessert program.
What Else Do We Offer?
• Extensive rotisserie program offered
• Large variety of fresh, full-service bulk deli
meats and cheeses
• Large domestic and imported bulk and
precut cheese program
• Pita breads and organic breads
• Cheese sticks
• Bagel chips and breadsticks
• Wraps
• Fresh pastas
• Sauces
• Full variety of hummus
• Salsas
• Extensive olive program
Hot Entrée Program
• Bozzuto’s offers a complete detailed listing
of all Hot Entrée items for your menu
selection
• Labor & time saving products for full service
deli application
• Cost controls
• Shrink Control
• Operator Training Guides
• Menu Planning
• Complete program includes product costs &
menu serving ideas
Bozzuto’s
Total Marketing
Package
The Bozzuto’s Total Marketing Package is designed to deliver consistent,
effective promotional merchandising...while bringing nimble, “something
new every day” excitement to the in-store environment. Our program offers
the competitive advantage our Retailers need in the marketplace today.
Updated Contacts
If you’d like to become a member of the Bozzuto’s Retailer Family,
please contact Dan Brock (Vice President of Sales) at 203.250.5372.
For any Merchandising activities, please contact Russell Zwanka
(Vice President of Merchandising) at 203.250.5415.
Mike Jarvis
Bob Mullen
Jeff Greenblat
Don Spencer
Joyce Hoben
ext. 5405
ext. 5649
ext. 5627
ext. 5623
ext. 5408
Dairy
Milk & Eggs
Pickles/Olives
Salad Dressing/
Mayonnaise/Condiments
Baking/Sugar/Flour/Spices
Canned/Powdered Milk
Pudding/Geltins
Olive Oil/Vinegar/Veg
Oil/Shortening
Bread Crumbs/
Stuffing/Croutons
Pasta/Sauce/
Grated Cheese
Canned Tomatoes/
Sauce/Paste
Household/Laundry/
Cleaning
Liquid Soap/Bar Soap/
Body Wash
Pet Food
Canned Meat/Seafood
Rock Salt/Charcoal/
Logs/Firewood
Canning Supplies
Pesticides
Cigarettes/Tobacco
Candy/Gum/Marshmallow
Cold Cereal/Hot Cereal
Fruit Snacks/Bars/
Toaster Pastries
Pancake Mix/Syrup/
Honey/Molasses
Soda/Water/Cocktail Mixes
Cookies/Crackers/
Rice Cakes
Snacks/Popcorn/Nuts
Baby Food &
Formula/Diapers/Wipes
Canned/Dried/Boxed
Fruits/Vegetables
Potatoes/Gravy
Food Storage/Foil/Wraps/
Trash Bags
Cups/Plates/Cutlery/
Toothpicks/Matches
Paper Products
Prepared/Canned
Pasta/Side Dishes
Baked Beans/
Pork & Beans
Rice/Dried Beans
Tony Fricchione
ext. 5417
Frozen
Ice Cream
Mike Cormier
ext. 5632
DSD
Mike Cunningham
ext. 5654
Specialty Foods
Diet/Nutrition
International/Ethnic
Kosher
Low Carb/Soy Milk/
Energy Bars
Institutional
Mike Bellis
ext. 5407
Store Brand Grocery
Store Brand Dairy
Store Brand Frozen &
Ice Cream
Jayne Bozzuto
ext. 5416
Pattie Rivers
Juice/Sports Drinks
Powdered Drink
Mix/Freezer Pops
Ice Cream Toppings
Peanut Butter & Jelly
Coffee/Tea/Cocoa/Milk
Modifiers
Soup
ext. 5628
Department Contacts
Keith Frosceno
Mike Cunningham
203.250.5471
203.250.5654
Produce
Specialty/Natural/Organic
Pat Buzzelle
Pattie Rivers
203.250.5483
203.250.5628
Floral
GM/HBC
Rick Parmalee
Mike McIlwain
203.250.5675
203.250.5448
Gift Baskets/
Production Center
or
David Kent
203.250.5464
HBC/GM/Non-Foods
Continuity
Film/Batteries/Light Bulbs
Automobile
Feminine Hygiene
Don Anthony
ext. 5651
Dollar Store
At Anytime
Check on
Orders or Deliveries
at 1-866-Bozzuto
(1.866.269.9886)
Meat, Seafood, Bakery, Deli
For more information,
visit our website at
www.bozzutos.com
Bozzuto’s
Total Marketing
Package
The Bozzuto’s Total Marketing Package is to deliver consistent, effective
promotional merchandising...while bringing nimble, “something new every
day” excitement to the in-store environment. Our program offers the
competitive advantage our Retailers need in the marketplace today.
Bozzuto’s
Total Marketing
Package
The Bozzuto’s Total Marketing Package is
designed to deliver consistent, effective
promotional merchandising...while bringing
nimble, “something new every day” excitement
to the in-store environment. Our program offers
the competitive advantage our Retailers need in
the marketplace today.
IGA Brands: National Brand Quality... without the National Brand Price
A first tier brand, IGA provides national brand quality
at a lower price. You’ll find IGA in the grocery, frozen,
dairy, and packaged meat departments of your favorite
Bozzuto’s supplied IGA store.
Selling Programs
• Quarterly deals
20% of the items on deal during the
quarter at 10% or greater discount
• Food Show Deals
Supplemental quarterly deals with
additional feature items, displays,
shippers, and mods
Merchandising Support
Bozzuto’s is the largest supplier of IGA supermarkets
in the Northeast
• IGA National Promotions Team
Source for national vendor programs
• Local Market Flexibility
• Local Promotional Support
Bozzuto’s has a network of local IGA promotional
coordinators who serve the retailers by working in
tandem with the national promotion team to
provide local marketing expertise for the IGA
independent retailer
Marketing
• Strategic Marketing Committee
Bozzuto’s associates serve and contribute on the
IGA Strategic Marketing Committee
• Advertising Services
- Bozzuto’s recognizes the need for local market
flexibility
- Centralized advertising production and print
procurement to harness volume pricing
- Custom single store programs available
- Gift Cards
- Innovative Marketing Programs
- National Window Banner Program
designed specifically with the independent
retailer in mind
• Web Services
- Hosting
- Development
Additional Programs for Both:
- On-line Pharmacy
• Strong TPR’s
- On-line Shopping
• Aggressive Group Buys
• Major Weekly Ad Presence
• Retail Merchandising Support
• Periodic Themed Events
Bozzuto’s Brands:
Quality Products...Great Values
A first-tier brand, HyTop
provides national brand quality
at a lower price. You’ll find
HyTop in the grocery, frozen,
dairy, meat and health & beauty
care departments of your
favorite Bozzuto’s-supplied
retail store.
Features
• 650 core items
• Professional graphics and label design
Selling Programs
• Quarterly deals
20% of the items on deal during the
quarter at 10% or greater discount
• Food Show Deals
Supplement quarterly deals with
additional feature items, displays,
shippers, and mods
Bozzuto’s
Total Marketing
Package
Daily/Monthly
Bulletins
• Category Introductions
• Market Trends
• Merchandising Tips
• New Items
• Vendor Notifications
• Category Reviews
• Out of Stock Issues
The Bozzuto’s Total Marketing Package is
designed to deliver consistent, effective
promotional merchandising...while bringing
nimble, “something new every day” excitement
to the in-store environment. Our program offers
the competitive advantage our Retailers need in
the marketplace today.
Only a Dollar Program
• Fastest growing segment in retail
• Offers a solution to Bozzuto’s retailers,
while shipping on regular deliveries
• Current offering:
- 8’ Household cleaners
- 4’ Paper
- 4’ Lola cleaning
- 8’ HBC
- 8’ Cups, Plates, Wraps, and Bags
- 8’ Plastics
- 8’ Food
For more information on the Only a Dollar Program
contact Don Anthony at 203.250.5651
Demo
Program
BETTER
VALU
Are you interested in FREE
demos in your store?
Your Savings Brand
• Encourages impulse purchases
• Provides cross-merchandising opportunities!
• Generates excitement & adds theater to your store!
For moreinformation on Demo Program
contact Kristin Manning at 203.250.5647.
• Opening Price Point
• Traditional “generic” offering
• Used to compete with edlp-type items
• Currently offering 50 sku’s