Mediakit 2015 - media@vogel
Transcription
Mediakit 2015 - media@vogel
Media Data 2015 Print Digital Events Services www.devicemed.de CHARACTERISTICS Media Data 2015 Characteristics: DeviceMed is the leading German-language trade magazine serving the manufacturers of medical devices*. With its clear focus on industrial practice, the magazine is a comprehensive source for industry-specific information on OEM components, sub-assemblies, materials, manufacturing equipment as well as individual parts and contract manufacturing services. Comprehensive market reports offer readers precise insights into what is available on the market. Management reports and information regarding regulatory requirements round off the editorial offerings. Due to its comparatively high frequency in this market segment, the magazine is able to cover current trends and issues without delay. In addition to the periodical magazines, DeviceMed provides you with the Official COMPAMED Exhibition Preview and the official trade fair newspaper COMPAMED daily, a general annual Buyer’s Guide and the specialized Electronic Components Buyer’s Guide. * according to vertriebsunion meynen GmbH & Co. KG, January 30, 2014 Winfried Burkard Head of Sales Phone: +49 931 418-2686 winfried.burkard@vogel.de Distribution: Martina Grimm Phone: +49 931 4170-473 mgrimm@datam-services.de Analysis of editorial to advertising ratio in: 2013 = 11 issues Size of magazine DIN A 4 Total pages 776 = 100% 10 times a year Editorial pages 539 = 69 % Volume: 11th volume in 2015 Advertising pages 236 = 31 % Web address (URL): www.devicemed.de Own advertisement 19 = 8% Memberships: Media Database of the German Technical Press Publisher: - Publishing house: Vogel Business Media GmbH & Co. KG Frequency: Postal address: Street address: Phone: Fax: Internet: E-mail: Editorial office: 2 Advertising: Title page, Contents, Imprint, Company Index, Editorial, Preview DeviceMed, 97064 Wuerzburg, Germany Max-Planck-Str. 7/9, 97082 Würzburg, Germany +49 931 418-0 +49 931 418-2022 www.vogel.de info@vogel.de Peter Reinhardt Editor in Chief Phone: +49 931 418-32 01 peter.reinhardt@vogel.de Print Editorial Content Analysis: 58 pages = 10.8 % Company and Association News 45 pages = 8.3 % Trade Show Pre-/Reviews 46 pages = 8.5 % Management/Software/Services 54 pages = 10.0 % Contract Manufacturing 60 pages = 11.1 % Production Equipment/Processes 131 pages = 24.3 % OEM Components 114 pages = 21.2 % 31 pages = 5.8 % Materials Digital 539 pages = 100% Events Services CIRCULATION/DISTRIBUTION Media Data 2015 Circulation audit: Geographical distribution analysis: Circulation analysis: Economic area Copies per issue on average Period: 1st July 2013 to 30th June 2014 Germany Austria/Switzerland Print run: 11,650 Distributed circulation: 11,409 including abroad: 1,197 Sold circulation: – Subscription copies: – – – – Single copies: – Other sales: – – including abroad: including members‘ copies: Free copies: Distributed circulation: %* Copies 89.5 10.5 10,212 1,197 100.0 11,409 *) Share of total circulation – 11,409 Archives, authors‘ copies and other copies: 241 STRUCTURE-ANALYSIS RECIPIENTS Branches/Sectors/Type of Company Surgical Instruments 8.2 % Medical Engineering Software 8.1 % Laburatory Equipment 8.4 % Position in the Company Other 1.4 % Implants 10.0 % Medical Devices 47.8 % Medical Consumables 16.1 % Purchasing 4.9 % Other 4.1 % Marketing / Sales 7.8 % Corporate Management 22.3% 28.3% Technician 14.2% Commercial Staff 5.2% Authorised representative 2.3% Manufacturing Staff 2.1% Employee 0.6% Other 8.6% 1-9 Employees 21.8% 10-49 Employees 19.0% 50-99 Employees 14.1% 100-499 Employees 32.4% 500-999 Employees 7.0% 1000 and more Employees 5.7% Source: Publishers own data Production 22.7 % Research / Development 23.1 % Print 38.7% Head of Department Company Size/Number of Employees Quality Assurance 6.8 % Construction / Design 8.3 % General Management Digital Events Services 3 RATE CARD Media Data 2015 Rate Card No. 11 from January, 2015 Rates for special sizes Footer Ads Size of journal DIN A4, 210 mm wide, 297 mm high Type area 190 mm wide, 270 mm high, 4 columns each 46 mm wide, 1/1 page = 1080 mm Sizes and prices of insertions Size Width x Heigh in mm Basic price 1/1 page 190 x 270 3,780.00 2/3 page 190 x 180 3,020.00 126 x 270 Junior page 136 x 190 2,830.00 1/2 page 190 x 134 2,260.00 Width x Heigh in mm 4 columns 190 x 40 6 columns * left 195 x 40 right 133 x 40 1,170.00 8 columns* left 195 x 40 right 195 x 40 1,560.00 190 x 88 1,710.00 62 x 270 1/4 page 190 x 66 1,410.00 94 x 134 46 x 270 1/8 page 190 x 32 700.00 94 x 66 Discounts For multiple insertions within the 2013 calendar year Total space contracted 1/2 page 1 page 2 pages 5 pages 8 pages 3% 5% 10 % 15 % 20 % Special conditions apply for larger orders. Colour charges For additional standard colours according to the European colour pattern (not subject to discounts) Size 2nd colour full colour 1/1, 2/3 page 400.00 1,020.00 Junior P., 1/2, 1/3 p. 210.00 630.00 1/4,1/8 page 110.00 330.00 Price for each special colour on request Bleed charges 10 % of the gross price of a b/w page (= 378.00 €). Standard page size plus 3 mm bleed per edge. This extra charge also applies for single-side bleed only. Rates for preferred positions inside front cover, inside back cover and back cover, 2 colours at least (only standard colours according to the European colour pattern) 1/1 pages 4,160.00 (plus colour charges) 1/3 page facing editorial or table of content 1/3 page 1,890.00 (plus colour charges) Front Cover Flap Ad specs 2 sided ad Front: 105 x 227 mm (front and back) Back: 105 x 227 mm 4 colour 1x rate Please keep any text and/or image at least 10 mm from the gutter. Bound-in inserts up to 135 g/m2 2 pages 3,940.00 4 pages 5,910.00 6 pages 7,880.00 8 pages 9,850.00 more than 135 g up to 150 g/m 2 10 % extra charge more than 150 g up to 180 g/m2 25 % extra charge more than 180 g/m 2 Print on request Discounts: See space and series contract, also in combination with advertisements. Size Untrimmed size 306 mm high, 216 mm wide, (four pages and more, please deliver folded); delivery until copy date of respective issue. Presentation of a sample copy is required prior to confirmation of order. Inserts (not subject to discounts) Size up to 4 pages 200 mm x 290 mm and up to 25 grams in weight per thousand 330.00 €; (for complete circulation: 3,828.00 €) up to 50 grams in weight per thousand 350.00 €; (for complete circulation: 4,060.00 €) Presentation of sample is required prior to confirmation of order. Delivery 14 days prior to publication. (Prices for inserts with a higher paper weight or on very thin paper on request). For postal reasons only national print run can be booked. Delivery To be dispatched free to: Vogel Druck und Medienservice Leibnizstr. 5 D-97204 Höchberg, Germany (with notice “DeviceMed“, No....) Printing method: Offset, Perfect binding Printing materials Please send us your print ready materials as an optimized PDF. The following data transmission options are available: E-mail: verlags-service@vogel.de FTP server: vogelftp.vogel-net.de User: vs Password: service If you have production questions or need help submitting your materials, please contact: Bernadette Schäfer-Gendron Phone: +49 931 418-2655 E-mail: bernadette.schaefer-gendron@vogel.de 6,480.00 Add 3 mm bleed 4 780.00 (plus colour charges) * 94 x 270 1/3 page Basic price b/w All prices in Euro plus VAT Digital Events Services REGULAR TOPICS Media Data 2015 Your head-start in the medical technology market Contract manufacturing A reader-friendly layout, a clear structure and many journalistic features guarantee numerous benefits for DeviceMed readers – and therefore a high level of attention and a large number of contacts for the advertisers! Clearly structured into five main sections, DeviceMed informs on all aspects of medical technology products development and production – including management issues. Bild: Flex Medical Manufacturing facility Plastics processing: Injection moulding, tool and die making, hot runner technology, welding machinery and extruders, etc. Machining: Machine tools, tools, CAD/ CAM/CNC and cooling lubricants, etc. Automation: Assembly, robotics and feeding technology, etc. Quality control: Measuring and testing technology, sensors, image processing, quality assurance systems and software, etc. Packaging: Deep-drawing, blister, thermoforming, sealing and packaging machines, etc. Marking: Pad, bar code and thermal transfer printers, ink-jet coder, labeller, RFID, engraving machines and laser marking systems, etc. Other: Additive manufacturing/rapid picture: Alfredforming, H. Schütte laser cutting manufacturing, and welding, dosing, cleaning and drying equipment, surface technology, connection technology, sterilization, clean room technology and clothing, etc. Plastic processing: Injection moulding, extrusion and machining, etc. Metalworking: Milling, turning, grinding, stamping, casting and forging, etc. Other services: Design, rapid prototyping/additive manufacturing, electronic manufacturing service (EMS), cleanroom production, surface treatment, assembly, packaging and sterilization, etc. Materials Bild: Alfred H. Schütte Bild: Haydon Kerk Motion Solutions Bild: Invibio Biomaterial Solutions Bild: IStock/estima Plastics: Thermoplastics, polyamides, polyurethane, PEEK, PVC, silicone and ABS, etc. Metals: Implant and instrument steels, titanium, nitinol ... Adhesives: Acrylics, resins and tapes, etc. Other materials: Ceramics, glass, composite materials, textiles, etc. Semi-finished products: Sheets, pipes, profiles/sections, packaging materials, etc. Management OEM components Drive technology: Motors, drive elements, lifting columns, control systems, bearings, linear technology, etc. Electrical/electronic components: Power packs, sensors, cables, connectors, switches, image processing, etc. Design elements: Filters, pumps, valves, hoses, screws, fittings and shock absorbers, etc. IV accessories and OEM implants Software: CAD/PDM/PLM, simulation, MES/ERP, and quality management, etc. Regulatory Affairs: Usability, auditing, certification, approval, laws and regulations, etc Corporate management: Markets and marketing, project management, human resources, law, education and training, financing, etc SPECIAL ISSUES Electronic Components Buyer’s Guide Ad close date: 13.08.2015 Publication date: 07.09.2015 DeviceMed’s special Electronic Components Buyer’s Guide covers 13 electronic components product categories and their suppliers. Annual Buyer’s Guide 2016 Ad close date: 20.11.2015 Publication date: 15.12.2015 Computer Products and Equipment Displays Embedded Systems Electronic Components Electro-Optical and Electromechanical Components Electronic R&D Services Electronic Manufacturing Services Manufacturing Equipment and Chemicals Manufacturing Parts and Components Electrostatic Discharge (ESD)/ Electromagnetic Compatibilit EMC) Products and Services Testing Equipment and Services Switches, Lamps and Lights Power Supplies and Protection Devices Print Digital At the start of the new year, DeviceMed will again publish its annual Buyer’s Guide. The DeviceMed annual Buyer’s Guide is the medical market’s premier resource directory for the medical device manufacturing industry in German-speaking Europe. This is an incredibly cost-effective media purchase as your ad will be relevant, not only for an entire year, but you will receive bonus distribution at industry events throughout 2016. German purchasing managers and engineers prefer this German language directory as they have an incredible overview of the components, semi-finished parts, materials, manufacturing equipment and services available to them. The layout is clean and our Quick Sourcing Grids make it easy to use. The annual Buyer’s Guide is organized into 19 product groups, with introductory articles and Quick Sourcing Grids for each category. The 19 product categories that the 2016 Buyer’s Guide presents: Motors & Motion Control Products Manufacturing Services Consulting Services Printing, Bar Codes and Labelling Electrical/Electronic Components Filters IV Components Adhesives Manufacturing Parts & Components Moulding, Extrusion & Production Tools Events Manufacturing Equipment Pumps & Valves Clean Room Tubing Software Sterilization Testing & Quality Control Packaging Materials Services 5 COMPAMED Media Data 2015 DeviceMed ist the official partner of Messe Düsseldorf 16. – 19.11.2015 The Official COMPAMED Exhibition Preview Ad Close: 01.10.2015 Print PDF Close: 08.10.2015 Publication Date: 26.10.2015 The exhibition preview is published by DeviceMed in cooperation with Messe Düsseldorf, organizers of COMPAMED and MEDICA. It will be issued in both German and English-language versions, with a total distribution of 22,500 copies. High tech solutions for medical technology ME SSE -VO RS CH AU Print run: 22,500 Circulation as e-paper: 9,300 Design Testing Advanced Materials Size Width x Heigh in mm 1/1 page 190 × 270 5,570.00 2/3 page 190 × 180 126 × 270 3,710.00 Junior page 136 × 190 3,650.00 1/2 pagee 190 × 134 94 × 270 2,790.00 1/3 page 190 × 88 62 × 270 1,860.00 1/4 page 190 × 66 94 × 134 46 × 270 1,530.00 1/8 page 190 × 32 94 × 66 765.00 Parts Medical Equipment Basic Price Construction Semifinished Products Parts Colour charges Testing Manufacturing processes EMS Parts High-tech Testing Alle Informationen für Ihren Messebesuch Herausgeber der Offiziellen Offiziellen COMPAMED Messe-Vorschau: DeviceMed in Kooperation mit der Messe Düsseldorf, Veranstalter der Messen COMPAMED und MEDICA 1/1, 2/3 JP, 1/2, 1/3 1/4, 1/8 2nd colour 660.00 430.00 245.00 full colour 1,600.00 1,020.00 610.00 (nicht rabattierbar) * Additional circulation as e-paper to all Newsletter-Recipients. Multi-media enhancement for your print ad. 490.00 COMPAMED Daily Halle 8a / Stand ---> devicem Size F04 ed.de The official trade fair newspaper offizielle messe And the winner is Jury präsentiert Halle 8b Stand G40 fünf Gewinner ... zeitung der comp AmeD 2012 CoMPAMED Daily des ersten DeviceM Gewonnen hat die Firma Teleflex ed Awards zur Medical OEM Compamed 2012 in Auftragsfertigung der Kategorie für Process for Joining einen „Novel theter Segments“ Dissimilar Ca– ein neuartiges Verfahren, um verschiedenartige Katheterabschnitte zu verbinden. In der Kategorie Ausrüster hat sich die Multivac Sepp Haggenmüller GmbH & Co. KG ziehmaschine im mit einer TiefMultivac-„CleanDesign“ durchgese tzt. Der 3DMID-basierte thermische Strömungssensor von 2E hat in der Kategorie Mechatronic Mikro- und Nanotechnologie überzeugt, ebenso die RRC Power Solutions GmbH aus Homburg an der Saar in der Kategorie OEM-Kom ponenten mit ihrem Konzept zur drahtlosen Energie- und Datenübertragung, einem 5-Watt-„W ireless-Power“Modul. Mit einem Sonderpreis hat die Jury die sterile ckung „So-Tube“ Doppelverpafür chirurgische Implantate der Die Preisträger französischen Fir- von Chefredakt des ersten DeviceMed Awards ma Selenium Medical zur Compamed eur Peter Reinhardt gewürdigt haben am Abend . Die Preisverlei überreicht bekommen des ersten Messetages hung hat gestern Abend in Halle ihre Trophäen 8b stattgefunden. Düsseldorf haben Ken Fouhy, In Anwesenheit Pu- Peter Reinhardt blisher des Bereichs von Vertretern Industriemedie Preise in einer des dien der „Compamed“-Veranst festlichen Zeremoni Grad technische Vogel Business alters Messe r Innovation, Ase verliehen. Media, und DeviceMe pekte der Wirtschaft d-Chefredakteur Kriterien für den „DeviceM lichkeit sowie ed Design und Award zur Compame Usability der d“ sind der vorgestellten Technolog MorE ENgLIS ie. | pr H NEwS Bild: Fouhy Up to date Exclusive In German and Englisch www.devicemed.de INSIDE 2 | 15. NovEMbE r 2012 AUS DEM INHALT New DesigN Spirals end clogging Rounded corners ging in medical prevent clogmanifolds Seite 3 sichere iT Ausfälle vermeiden VDE veröffentli cht pier zum RisikomanPositionspanetzter Medizinpr agement verodukte Seite 6 hohe ANsprüc Medizinproduktehe testen Interview mit Instron lität und Funktiona über Qualität Seite 7 LookiNg for A Composite wire probLem solutions Selective heating among potential uses of new wire product from Fort Wayne Seite 9 gANzhei TLiche SystemkompetenzberATuN g Im Fokus des SchaefflerMessestandes steht die Antriebstechnik mechatronische Seite 10 Zweistelliges wachstum für am Körper getragen e geräte Width x Heigh in mm 1/1 Seite 226 × 313 3,440.00 1/2 Seite 226 × 140 1,810.00 Junior-Page 134 × 189 1,720.00 2/5 Seite 88 × 287 1,370.00 1/3 Seite 226 × 91 134 × 140 1,150.00 1/4 Seite 88 × 189 180 × 91 870.00 1/5 Seite 88 × 140 134 × 91 42 × 287 700.00 Surface measure ment Characterising medica Photo: NanoFocus Bild: Wearable Technologies l device compo surfaces econom nent ically and with high precisio NanoFocus supplies n optical 3D measurement optimisation technology for and quality char- ance. acterising medical Flexible, all-around assur“µsurf ” nent surfaces with device compo- measuring systems offer high Its “µsurf ” systems high precision. cal resolution opti, fast measurem surface structures can determine and comprehen ent, at sive measurem tre and nanometr the microme- reports generated ent by proprietar y nearly all substrates e levels with software. They are well . suited for The precise informatio automated application n results. | ks ing from these fine measurem ents, ■ NanoFocus aids manufactu rers in product de- www.nanof AG , velopment, productio ocus.de, n process hall 8a, stand h23.3 The “µsurf” systems can determine surface structures nanometre levels with nearly all at the micrometre substrates and „Mindestens die Hälfte des Gesamtvolumens von 2,9 Mrd. Wearable-Technologie Dollar des s-Marktes im Jahr 2016 entfällt auf den Gesundheitsbereich“, C. Stammel Seite 3 s 08685 Für unterweg News, Bilder und Produkt informationen aktuell, immer immer auf den Punkt und 24/7 verfügb DeviceMed finden ar. Sie ab sofort auch auf dem Smartphone oderTablet-PC. Full colour ---> mobil.device med.de Rates for preferred positions Circulation: 20,000 copies Publication Dates Issue 1: 16.11.2015 Issue 2: 18.11.2015 Distribution: Exclusively at all entrances to COMPAMED and MEDICA and among all exhibitors. Newspaper format: Paper size: 255 mm wide × 350 mm high (Paper: newsprint) Type area: 226 mm wide × 313 mm high; 5 columns Column head 42 × 42 2,410.00 Bottom Strip 226 × 42 2,600.00 Inside front Cover 226 × 313 3,790.00 Inside back Cover 226 × 313 3,960.00 Tile ad 42 × 42 600.00 Ad close: 28.10.2015 Print PDF Close: 03.11.2015 All Prices in EUR plus VAT 6 Print Digital Events Services EDITORIAL CALENDER Media Data 2015 Issue 1-2 Jan.-Feb. Title Topics/Specials Focus • Title: Contract Manufacturing (incl. market overview) • Electronics Special: Components and Production • • • • • Title: Pumps and Valves (incl. market overview) • Dental Technology Special: Design, materials and production • Defibrillators – OEM portrait: plus suppliers and service providers • OEM components: Electronics • Contract manufacturing: Construction and development • Production equipment: Plastics processing • Materials: Textiles, compound materials • IDS, Cologne, 10.-14.3.2015 • EMV, Stuttgart, 24.-26.3.2015 • Title: Quality Assurance (incl. market overview) • Medtec Europe Special: Products and services offered by the exhibitors • Surgical robots – OEM portrait: plus suppliers and service providers • Contract manufacturing: Surface treatment • OEM components: Drive and fluid technology • Management: Software • Toolmaking: Production engineering, contract manufacturing, rapid technologies and components • • • • • • • • • Hannover Messe, Hanover, 13.-17.4.2015 Turning Days, Villingen-Schwenningen, 14.-17.4.2015 Metall, Munich, 15.-17.4.2015 Medtec Europe, Stuttgart, 21.-23.4.2015 European Coatings Show, Nuremberg 21.-23.4.2015 Techtextil, Frankfurt, 4.-7.5.2015 Control, Stuttgart, 5.-8.5.2015 SMT/Hybrid/Packaging, Nuremberg 5.-7.5.2015 Moulding Expo, Stuttgart, 5.-8.5.2015 • Title: Labeling, marking and packaging (incl. market overview) • Special: Rapid Technologies • Respirators – OEM portrait: plus suppliers and service providers • Contract manufacturing: Microprocessing • Production equipment: Cleanroom technology, surface engineering, measurement and test • OEM components: Sensorics • Management: Financing and internationalization • • • • PCIM, Nuremberg 19.-21.5.2015 Sensor + Test, Nuremberg 19.-21.5.2015 Lounges, Stuttgart, 19.-21.5.2015 EPHJ-EPMT-SMT, Geneva/CH, 2.-5.6.2015 • Title: Production Equipment (incl. market overview) • Special: Laser Technologies • Dialysis machines – OEM portrait: plus suppliers and service providers • Contract manufacturing: Plastics processing • Materials: Ceramics, new materials • OEM components: Construction elements • IV accessories • • • • • Parts2clean, Stuttgart, 9.-11.6.2015 Turning Days, Dortmund, 9.-11.6.2015 Rapid Tech, Erfurt, 10.-11.6.2015 Achema, Frankfurt, 15.-19.6.2015 Laser – World of Photonics, Munich, 22.-25.6.2015 AC: 26.01.2015 PC: 02.02.2015 PD: 18.02.2015 3 March AC: 12.02.2015 PC: 19.02.2015 PD: 09.03.2015 4 April AC: 13.03.2015 PC: 25.03.2015 PD: 14.04.2015 5 May AC: 15.04.2015 PC: 22.04.2015 PD: 11.05.2015 6 June AC: 07.05.2015 PC: 15.05.2015 PD: 03.06.2015 7-8 Jul./Aug. AC: 15.07.2015 PC: 22.07.2015 PD: 07.08.2015 9 September AC: 13.08.2015 PC: 20.08.2015 PD: 07.09.2015 10 October 10 Jahre 11 November 12 • embedded world, Nuremberg 24.-26.2.2015 • • • • • • Title: Switzerland – Products and Services (incl. market overview) • BUYER’S GUIDE: ELECTRONICS for Medical Engineering Market overview with 13 categories (see p.9) • Emergency medical aid – OEM portrait: plus suppliers and service providers • Materials: Compound materials, new materials • Contract manufacturing: Wires and tubes • OEM components: Filters • Management: Software • World Medtech Forum Lucerne, Lucerne, CH, 15.–17.9.2015 • Composites Europe, Stuttgart, 22.–24.9.2015 • EuroMold, Dusseldorf, 22.–25.9.2015 • Fachpack, Nuremberg, 29.9.–1.10.2015 • IT & Business / DMS Expo, Stuttgart, 29.9.–1.10.2015 • Biotechnica, Hanover, 6.-8.10.2015 • Title: Plastics Processing • Special: Assembly and Automation • Combined products: Medical engineering and pharma – OEM portrait: plus suppliers and service providers • Production equipment: Cleanroom technology • Contract manufacturing: Sheet metal processing • Materials: Smart materials • OEM components: Power supply • • • • • • • • • Overview of the products and services offered by exhibitors • COMPAMED special distribution • • • • Official COMPAMED preview (English and German) Selected exhibitor profiles List of exhibitors with hall plans MEDICA overview Production equipment Contract manufacturing OEM components Materials Management Copyt es Issue t- Motek/Bondexpo/Microsys, Stuttgart, 5.–8.10.2015 Cleanzone, Frankfurt, 27.–28.10.2015 Fakuma, Friedrichshafen, 13.–17.10.2015 Materialica, Munich, 20.–22.10.2015 Battery+Storage, Stuttgart, ? Ceramitec, Munich, 20.–23.10.2015 Blechexpo, Stuttgart, 3.–6.11.2015 productronica, Munich, 10.–13.11.2015 Print-run: 22,500 E-Paper: 9,300 • Title: Drive Engineering • Special: Contract Manufacturing • Heart-lung-machines – OEM portrait: plus suppliers and service providers • Toolmaking: Production engineering, contract manufacturing, rapid technologies and components • Production equipment: Plastics processing • Materials: Metals, plastics, ceramics • OEM components: Electronics • Management: Consulting • Identification: Labeling, marking, RFID • • • • • ANNUAL EDITION ”BUYER’S GUIDE 2014“ • Market overview: Service providers and suppliers in 19 categories • All sections and product categories from A to Z • Special distribution at trade fairs and industry events 2016 AC: 12.10.2015 DU: 22.10.2015 PD: 09.11.2015 December Imaging – OEM portrait: plus suppliers and service providers Production equipment: Labeling and packaging Management: Permission and certification Materials: Adhesives • Top Topics and Products Reports with strongest resonance on www.devicemed.de AC: 08.09.2015 PC: 15.09.2015 PD: 01.10.2015 COMPAMED trade fair Preview AC: 01.10.2015 PC: 08.10.2015 PD: 26.10.2015 Trade Fairs COMPAMED/MEDICA, Düsseldorf, 16.-19.11.2015 SPS/IPC/Drives, Nuremberg, 24.-26.11.2015 formnext, Frankfurt/Main, 24.-27.11.2015 Euro ID, Frankfurt, 1.-3.12.2015 AC: 20.11.2015 PC: 27.11.2015 ASPD: = Anzeigenschluss, DU = Druckunterlagenschluss, ET = Erscheinungstermin 15.12.2015 Print Digital Events Services 7 DIGITAL PORTRAIT Media Data 2015 1 Website: www.devicemed.de, mobil.devicemed.de 2 Short Profile: DeviceMed Online is one of the leading information platforms for medical device manufacturers and their suppliers. It provides you with the latest information and industry news that you require for your day-to-day work. The use of modern media, such as surveys, videos, white papers and webzones about key industry events rounds off the offer. With over 20,000 entries, our unrivalled supplier directory takes you to the required medical device OEMs, service providers and suppliers. Language: German 3 Target Group: Decision makers in the design, engineering, purchasing, manufacturing and quality assurance departments as well as management of companies that manufacture medical appliances, instruments, supplies, devices and equipment – and their suppliers. 4 Publishing Company: Mailing Address: Office Address: Telephone: Fax: Internet: E-mail: Vogel Business Media GmbH & Co. KG DeviceMed, 97064 Würzburg Max-Planck-Straße 7/9, 97082 Würzburg +49 931 418-0 +49 931 418-2280 www.vogel.de info@vogel.de 5 Contact Editor: Peter Reinhardt Phone: +49 6122 9559-33 peter.reinhardt@vogel.de 7 Contact Online Advertising: Winfried Burkard Phone: + 49 931 418-2686 winfried.burkard@vogel.de 40000 8 Data delivery: Please see our detailed instructions at www.kunden.vogel.de/Techspecs 20000 Reach analysis Sept 13 34.616 38.622 31.778 56.165 65.435 67.558 82.294 65.937 27.547 28.021 33.512 31.446 28.351 49.831 16.570 25.786 28.474 29.255 22.367 51.886 60000 0 81.380 79.092 63.514 77.560 80000 Page Impressions 80.979 Visits 69.514 100000 Oct Nov Dec Jan 14 Feb March April May June July Aug Sept BANNER Classic online advertising formats with the right dimension for every advertising message. CPM 140.00 CPM 175.00 FULLSIZE Dimension: 468 × 60 px File size: max. 50 KB LEADERBOARD Dimension: 728 × 90 px File size: max. 50 KB CPM 165.00 SKYSCRAPER Dimension: 160 × 600 px or 120 × 600 px File size: max. 50 KB CPM 205.00 CPM 250.00 HOCKEYSTICK Dimension: 728 × 90 px top 160 × 600 px or 120 × 600 px right File size: each max. 50 KB WALLPAPER Dimension: 728 × 90 px top 160 × 600 px or 120 × 600 px right + color hex code File size: each max. 50 KB CPM 240.00 VIDEO AD Dimension: on request File size: on request CPM 295.00 CPM 295.00 CPM 295.00 CPM 240.00 CONTENT AD Dimension: 300 × 250 px File size: max. 50 KB SIDEKICK AD Dimension: 160 × 600 px or 300 × 250 px (Trigger) + 850 × 700 px (expanded) File size: max. 80 KB BILLBOARD AD Placement below navigation Dimension: 996 x 250 px File size: max. 80 KB CPM 295.00 BANDEROLE AD Dimension: 770 × 250 px open 21 × 250 px closed File size: max. 50 KB HALFPAGE AD Dimension: 300 × 600 px File size: max. 50 KB CPM: Price per 1,000 ad impressions with banner rotation. More information: www.devicemed.de/media/en/banner 8 Print SPONSORING Booking of a complete topic level. Price: on request All prices in EUR plus VAT Digital Events Services NEWSLETTER Media Data 2015 Our newsletters meet the individual information demand of the target group. Your advertising message is placed, in the form of a banner, in a relevant and current topic-related environment. The following formats are available: Skyscraper 160 x 600 px jpg, gif or png max. 50 KB Billboard Ad 680 x 250 px jpg, gif or png max. 50 KB Fullsize 468 x 60 px jpg, gif or png max. 50 KB Text Ad: 300 characters + 40 characters headline plus picture (100 x 100 px) as jpg, gif or png max. 50 KB Banner placement in the newsletter or special newsletters 9,300 contacts 2 x per week available formats: Fullsize, Skyscraper, Text Ad discount: 10% (> 4 emissions)* XYZ Rates per mailing for the booked period Skyscraper Billboard Ad Fullsize Text Ad 1,235.00 1,485.00 850.00 1,285.00 All prices in EUR plus VAT * Discounts refer to a booking period of 1 month. DeviceMed Newsletter: 2x per week, DeviceMed Newsletter highlights the most important news for and about the medical technology industry. It offers medical device manufacturers and their suppliers the information they require to stay up-to-date on the latest products, regulations and trends as well as important industry dates. This service is further enhanced Specials, issued strategically around the most important medical events in the industry. Languages: German Target Group: Decision makers in the design, engineering, purchasing, manufacturing and quality assurance departments as well as senior managers of companies that manufacture medical appliances, instruments, supplies, devices and equipment – and their suppliers. Exclusive client sponsored newsletters available – price upon request. Officially certified The reach of the DeviceMed-newsletter is audited by the IVW! Rely on transparency in your media planning and trust only audited reach data. For further details please check www.ivw.de Print Digital Events Services 9 COMPANY PROFILE Media Data 2015 With a company profile, you present your company in a portal with top editorial quality. The distribution of your company profile in suitable editorial content guarantees high reach for your company microsite within the portal. Your company information, news, products and services are presented prominently, and users can get in touch with your company directly. Business Company information Logo, address and company profile can be edited Picture galleries Add an unlimited number of galleries to your company profile Product presentation Number of detailed presentations of your products Own news Publish an unlimited number of news Premium 10 20 More information: www.devicemed.de/media/en/company-profile News from the editors of Vogel Business Media Contributions of news about your company or your products Download in PDF format Publishing of PDF files, such as Brochures, data sheets or certificates Display of company profile Contextual delivery in appropriate editorial environment Cover Selectable and changeable at any time Display of company logo Contextual delivery, in overview lists or teasers Contact form Visitors can contact your company via a contact form Contact persons Add up to 5 persons with photo Social Media links Linking to your social media appearances Social Media hub Publish own news directly from the company profile to selected channels in social media Videos Display of any YouTube or Vimeo videos Event calender Publication of any events, such as road shows and fairs Automatic data import News and products can be imported automatically via RSS Ad free no playout of banner advertising in your company profile Base price per year * = service included Business Premium – – – – – – – – – 945.00 − = service not included 1,895.00 All prices in EUR plus VAT * The entry is renewed for one year at the applicable list price if it is not cancelled in writing at least three months prior to the end of the contract period. WHITEPAPER Use the opportunity to present your company as a competent solution provider with your whitepaper. Embedded in the editorial environment, a whitepaper directs the attention of your potential customers straight to your scope of services. Product scope Engage in to the decision-making of your target group and generate highly qualified business contacts. Keyword indexing, conversion into pdf Placement in the whitepaper database Leads generated during booking period are included Link to max. 5 relevant topic channels Expert knowledge Website Five individual registration questions Promotion Text Ad in editorial newsletter (min. 2 releases) Co-branded newsletter to minimum 5.000 registered users WHITEPAPER Teaserbox „Whitepaper of the week“ (min. 5.000 ad impressions, placement on the home-level and in the relevant topic channel of the website) Campaign price Login Username Lead Options Password audited from 6,500.00 Lead Purchase of leads* (after the three months) audited 50.00 Production and translation of a whitepaper *Pay per Lead (PPL) on request All prcies in EUR plus VAT More information: www.devicemed.de/media/en/whitepaper 10 Print Digital Events Services WEBINAR Media Data 2015 A webinar is the digital equivalent to an event with on-site attendance. The major benefit of this online event is location independence. Presenters and attendants meet in a virtual conference room. Interactivity is enhanced through voting and chat functions. Documents like flyers and fact sheets can be downloaded directly on the web based webinar platform. Your benefits: Webinars are cost efficient - no need to rent rooms, no travelling or catering expenses. An interactive presentation substantiates the benefit of both your company’s products and expertise. Surveys during the live webcast provide direct feedback and generate customer-related data for your company. You get contact information of the attendants (leads). Product scope Duration of live broadcast: appr. 1 hour + 15 minutes soundcheck 4 weeks active generation of participants Lead generation as On-Demand-Webcast for 8 weeks after broadcast Speakers Promotion Co-branded newsletter to minimum 5,000 registered users Reminder-E-mail to participants before the start of the broadcast Teaserbox „Webinar of the week“ (min. 10,000 ad impressions, placement on the home-level and in the relevant topic channel of the website) Co-branded banner in the relevant topic channel (min. 10,000 ad impressions) LOGO Administration & services Briefing of the speaker Introductory moderation, introduction to the topic Embedding of a survey in the presentation, including evaluation Recording and production as On-Demand-Webcast Participants reporting Campaign price Presentation LOGO Surveys and downloads from 7,900.00 Chat All prices in EUR plus VAT More information: www.devicemed.de/media/en/webinar LEAD GENERATION Lead generation is getting more and more popular. It is an essential factor of success in online marketing. With a wide range of lead generation tools like webinars, webcasts and whitepapers, we offer the ideal platform for establishing contact with potential customers. Users that are highly interested in viewing your content will disclose their contact information to this end, increasing your chance of winning these users over as new customers. What does »Qualified Vogel Lead« mean? Before providing them, Vogel Business Media rechecks all leads to guarantee high quality of the potential customer contact. Advertising customer User Registration Upload: Webcast Whitepaper Transfer of the Lead data Lead Website Download: Webcast Whitepaper Custumer center Lead audited More information: www.devicemed.de/media/en/lead-generation Print Digital Events Services 11 CAMPAIGNS Media Data 2015 By efficiently linking cross-channel advertising measures, you penetrate your target group and guarantee maximum attention in the suitable topic related environment. Co-branded newsletter Co-branded banner Reach campaign: Are you planning an attention-getting product launch, cross-media trade fair invitation or image campaign with high reach? Benefit from maximum advertising effect in a topic related environment. @ Benefits of a reach campaign: Print advertisment Individual planning and personal consultation Guaranteed ad delivery and ad impressions Minimum coverage waste due to topic related environment Different advertising formats prevent your advertising message from wearing away. Different media channels guarantee efficient penetration of the target group. @ Lead campaign: Are you trying to get in touch with new customers? Demonstrate your know-how in whitepapers or webinars and benefit from qualified leads. Banner in the newsletter Lead campagin Reach campaign Registration Benefits of a lead campaign: Individual planning and personal consultation regarding the promotion package Minimum coverage waste due to topic related environment Higher reach and attention through different advertising formats Lead guarantee for the success of your campaign Extensive qualification of the generated leads The success of your campaign can be verified in the customer center at any time. Login Username Passwort Lead audited More information: www.devicemed.de/media/en/capaigns CUSTOMER CENTER The success of your campaign can be measured easily. With your personal log-in to www.customers.vogel.de, you get detailed statistics from Vogel Business Media about all online advertising formats you have booked - at any time. Verify the success of your campaign whenever needed and get extensive data about your advertising formats. You also get the leads generated through your lead campaigns at the customer center. You can moreover review details about the usage of your advertising, such as retrieval frequency or engagement level of individual leads, request the related contact information or export all leads and statistics. 12 Print Digital At the customer center, you also update your company profile for all online portals of Vogel Business Media. Thus, your contact data, dates, company information, social media links etc. are always up to date for each distribution. You can find the customer center at www.customers.vogel.de The customer center's hotline is reachable from 9:00 until 17:00 o'clock by calling +49 931 418-2888. Outside these times and on weekends and holidays it can be reached by e-mail to hilfe@vogel.de Events Services VIDEO ADVERTISING Media Data 2015 Online videos are a multi-media and emotional channel for informing users about your company and highlighting the benefits of your products. As many as 77 percent of all German internet users already consume videos online*. Reach your target group in the relevant video environment and draw attention to your full-video contents, extend their reach or use banners for your advertising message - with video ads on our online portal, banner advertising on the YouTube channel or in-stream video ads. Format File Placement Price In-stream video ads - preroll - midroll - postroll jpg, png, swf flv, gif Before, during or after a video on our online portal CPM 230.00 In-stream video ads - overlay jpg, png, swf Fading into the video content at a selectable starting and ending point CPM 250.00 Video ad (Your video or embedded Youtube channel) flv, mpg, mpeg, wmv, avi ROS (Run of site), or booking of a specific topic channel CPM 240.00 All prices in EUR plus VAT Preroll Midroll sponsored by Bannerplatz für klickbares Sponsoren-Logo Postroll Overlay YouTube-Channel *Source: BVDW, Fokusreport Bewegtbild More information: www.devicemed.de/media/en/video-advertising MOBILE WEBSITE Mobile phones and tablets now account for more than 10% of all internet usage. The mobile boom is due to more mobile end devices being sold over the past few years. Consequently, there is higher demand for getting current industry news even when out of the office. The mobile environment offers advertisers new ways of presenting their companies and services, thus extending the reach of their campaign. Benefits of mobile banner advertising: Individual – the advertising message reaches decision-makers on their own smartphone. High attention – only one advertising format is displayed per page. High response rates – the exclusive character of the advertisement guarantees high click rates. Innovative and modern extension of your print and online campaign 26,7 Display Ads 1) 2) Formats Dimension (px)2 Placement Price Mobile Banner 1 112 x 20 167 x 30 216 x 36 305 x 36 CPM 100.00 Run of Site More information: www.devicemed.de/media/en/mobile All prices in EUR plus VAT File size: 3 KB, supplied as a gif or jpg file, no flash, not animated. We recommend delivering the format 216 x 36 px if you do not have all formats available. Print Digital Events Services 13 RICH MEDIA PAPER Media Data 2015 Upgrade your print ad with multi-media content and provide readers with direct additional value – without media discontinuity. Your benefit: Higher attention among users Longer average time on site Direct contact through the link to your company website Differentiation from competition Modern format for extending your print/online campaign Format Product scope Sponsoring Price Sponsor's logo will be integrated intermediate page will be updated External links Integration of video files Integration of audio files Integration of Image Galleries We enrich your print ad with additional multimedia content: External links Integration of video files Integration of audio files Integration of Image Galleries Multi-media display on request 490.00 More information: www.devicemed.de/media/en/rich-media-paper EVENTS On trade events, users from the industry can experience your technical knowhow, and interaction with your market partners is intensified. Use this tool in your marketing mix to establish new contact with potential customers, to intensify existing relations and to establish your company as center of competence for your target groups. Whether you are planning your own event or want to present your company at one of our trade events, DeviceMed is your competent partner for the presentation of and sponsoring by your company contextual design and media support for your events integration of your event in a cross-media campaig for visitor promotion – The perfect location for your event The former printing and manufacturing halls of the Vogel Medien Gruppe are a representative environment for your events. This unique location has an overall floor space of 3,000 m² for congresses, trade fairs, conferences, exhibitions, seminars and any other type of event. Sophisticated event and air conditioning systems, optimized facilities for deliveries and catering, sanitary facilities and 250 free parking spaces guarantee high comfort for a maximum of 1,200 persons. Contact: Contact: Horst Vollhardt Phone: +49 931 46 07 94 00 vcc@vogel.de www.vcc-wuerzburg.de Winfried Burkard Head of Sales Phone: +49 931 418-2686 winfried.burkard@vogel.de Entrance area Rotation hall 14 Print Digital Shed hall Events Conference center Services SERVICES Media Data 2015 Vogel Business Media: The Full-Service Partner for Your B2B Communication With experience in numerous markets, extensive industry know-how and a comprehensive network of experts, Vogel Business Media is all set to open markets to their clients and establish them there. All available media formats offer a perfectly designed set of instruments for your corporate communication. Contact: Winfried Burkard Head of Sales Phone: +49 931 418-2686 winfried.burkard@vogel.de Range of service offered: Creation of Reprints (classical or digital) Usage of editorial content (content syndication) Video Production (image or product videos) Realization of webinars and other live webcasts Live transmission of your event Market research (advertising evaluation, image and market position analysis, topic and trend surveys) MEDIA@VOGEL MEDIA@VOGEL Every ad special format is displayed with an animation and technical information. The advertising portfolio of Vogel Business Media MEDIA@VOGEL is the new information portal about our publishing products. Find all products and services for your marketing activities at www.media.vogel.de/en/devicemed PRINT all advertising formats, adSpecials, topics and dates of our specialist magazines and special publications MEDIA VOGEL EVENTS opportunities for exhibitors and sponsors at our seminar and congress events DIGITAL banner formats, video advertising, lead campaigns and more The advertising portfolio of Vogel Business Media SERVICES special editions, video productions, market research and more – we support your firm communication Beside approved advertising material like print ads and standard banners you also find unusual formats, many of it with a live example. Within a year there are many offers which are not listed in the media data. On MEDIA@VOGEL you find these in the area Specials. Every bookable format is provided with a detailed page with technical information. You can sample the formats also as a live example. Put interesting products on the notepad, add personal notes and send us an inquiry. The free registration on MEDIA@ VOGEL enables you to create several notepads and to store them permanently. Media agencies can redirect notepads to their customers. Print Digital Events Services 15 CONTACT/REPRESENTATIONS Media Data 2015 Worldwide Headquarter Sales Manager USA/UK Sales Manager France Vogel Business Media GmbH & Co. KG Max-Planck-Strasse 7/9 97082 Wuerzburg Germany Mark Hauser phone USA +1 925 648 1170 phone UK +44 20 7993 8675 mark.hauser@vogelmedia.biz Evelyne Gisselbrecht phone +33 473 619557 evelyne.gisselbrecht@vogel.de Editor in Chief Head of Sales Peter Reinhardt phone +49 931 418 3201 peter.reinhardt@vogel.de Winfried Burkard phone +49 931 418 2686 winfried.burkard@vogel.de www.devicemed.de www.medizintechnik-zulieferer.de You choose the channel, we provide the knowledge Users searching for qualified professional know-how will quickly and efficiently find the required information on our innovative media platforms. Vogel Business Media is a leading publisher of professional media and provides the network for people and the media. Printed or digital media or events – many different ways of knowledge transfer are available, and you chose the approach that is most convenient and efficient for you – professional magazines, information services, online media, mobile offerings, apps, specialist books or our wide range of services and events. Get ready! PRINT | DIGITAL | EVENTS | SERVICES www.vogel.com GEBRAUCHTWAGEN PRAXIS CSR MAGAZIN Unternehmen. Verantwortung. Gesellschaft.