universiti teknologi mara a study on the efficiency of digital

UNIVERSITI TEKNOLOGI MARA
A STUDY ON THE EFFICIENCY OF DIGITAL
PHOTOGRAPHY IN ADVERTISING MEDIA
MUHAMMAD AMMAR ASYHRAF BIN ZAINAL ABIDIN
2012337251
Thesis submitted in fulfilment
of the requirements for the degree of
Bachelor Degree (HODS)
Faculty of Art & Design
January 2015
TABLE OF CONTENT
AUTHOR'S DECLARATION
1 - 11
ABSTRACT
111 - IV
ACKNOWLEDGEMENT
V
OVERVIEW
VI - VII
CHAPTER ONE: INTRODUCTION
1.1 Background of Studies
1- 8
1.2 Problem Statement
9 - 10
1.3 Research Question
11
1.4 Objective Research
12
CHAPTER TWO: LITERITURE REVIEW
2.1 Scope and Limitation
13
2.2 Methodology
14
2.2.1 Secondary Sources
14
2.2.2 Primary Sources
14
2.3_Literature Review
15
2.3.1 Botanical Garden Putrajaya
15 - 23
2.3.2 Penang National Park
24 - 25
CHAPTER THREE: ANALYSIS AND FINDINGS
Research Methodology
26
3.1 Introduction
26
3.2 Research approach
26
3.3 Data Collection Process
27
3.3.1_ Observation
27
3.3.2 Questionnaire
27
AUTHOR'S DECLARATION
I declare that the work in this thesis was carried out in accordance with the regulations of
University Teknologi MARA. It is original and is the result of my own work, unless
otherwise indicated or acknowledged as referenced work. This thesis has not been
submitted to any other academic institution or non-academic institution for any other
degree or qualification.
I, hereby, acknowledge that I have been supplied with the Academic Rules and
Regulations for Post Graduate, Universiti Teknologi MARA, regulating the conduct of
my study and research.
Name of Student
: MUHAMMAD AMMAR ASYHRAF BIN ZAINAL
ABIDIN
Student's ID No
: 2012337251
Programmed
: AD241
Faculty
: Art & Design
Thesis Title
: The implementation of this study is about efficiency of
Digital Photography in Advertising Media. It's a purpose to
comparison of two different photos with two different
cameras for terms of advertising media. (Case study around
Botanical Garden Shah Alam, Bukit Cahaya, Section 8,
Shah alam Selangor)
Signature of Student
Date
:¥
: September 2014
ii
.
ABSTRACT
A camera's shutter speed can control exposure, but it's also one of the most powerful creative
tools in photography. It can convey motion, freeze action, and isolate subjects and smooth water,
amongst other abilities. This tutorial describes how to achieve these various effects, in addition
to hopefully stimulating other creative ideas for using shutter speed in everyday shots. For a
background on how it factors into exposure, also see camera exposure, aperture, ISO and shutter
speed. For a given exposure, SLR cameras also typically have a much greater range of selectable
shutter speeds than compact cameras. For example, this range is roughly 13-14 stops (or
10,000X) with most SLR cameras, but often just 8-9 stops (or 500X) with compact cameras. See
the tutorial on compact for more on this topic. While some might see still photography as
restricting, many instead see this as liberating, because still capture enables nearly full control
over how motion is conveyed. For instance, should the subject be rendered as an unrecognizable
streak, or as a more defined blur? Or should the subject remain sharp, with everything else
blurred? These and other choices are all under your control. Regardless, developing an intuition
for shutter speed under different scenarios can be difficult, but with plenty of experimentation
you'll be well on your way. A specific but common application of using shutter speed to convey
motion is with moving water. Shutter speeds of around 1/2 a second or longer can make
waterfalls appear silky, or waves look like a surreal, low-lying mist. Move your mouse over the
various shutter speeds to the right to see this effect. Note how freezing the motion of splashing
water required a shutter speed of 1/400 of a second. Since this is a wide angle photo, a shorter
shutter speed could have achieved a similar look if one were instead zoomed into just a portion
of the waterfall. National Botanical Garden Shah Alam (Taman Botani Negara Shah Alam) or
previously known as Taman Pertanian Bukit Cherakah is a place where you can take your
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