Freewebs - USC Marshall

Freewebs
-Web Publishing
-Media
-Widgets
• Tonia Hawkins freewebs
Who We Are
Freewebs is the world’s leading personal publishing platform bringing together all digital needs
– Personal web hosting
– Community & Social networking
– Blogging
– Photo sharing
– Widgets
Our mission is to give everyone in the world an easy way to have a
successful and meaningful place on the web.
Freewebs Users
Danny Fishman
• 14 years old, school
• Loves online gaming and
considers himself a bit of
a computer whiz
• Finds it easier to
communicate online than
offline – especially with
girls
• Loves pro-wrestling
• Downloads lots of music
and video
Jane
• 26 years old, Pre-med
student
• looks for edge in learning
to stay on top of class
• Really loves social
networking sites – can’t
help spending too much
time on it.
• Has to admit guilty
pleasure of addiction to
celebrity news
• Plays field hockey on
intramural team and is
really into it as team
captain
• Has built some
webpages for school,
blog to keep in touch
with friends and family
Kathy
• 38 years old, Married
with two kids
• Works as a supervisor at
a call center for a bank
• Likes professional
networking sites and is
amazed at how easily he
could connect with a lot
of old friends and
colleagues.
• Coaches daughters
soccer teams and is
troop leader for son’s
Scout troop.
• Finds the internet pretty
useful – banking online,
email pictures, watches
online videos
Sarasota-Manatee
Lifestyle Homes
• Business Partners:
George Igartua &
Jennifer Volpe, Carmen
Pattersen
• Provide lifestyle real
estate services in Florida
• Use their website and
new technologies that
enable better visuals,
photos, blogging, and
combining added value
tools such as home
loans, weather, realestate news, dictionary,
school locator, etc
The Marketplace
Key Metrics
• Over 18mm websites created
Freewebs Growth
• 7.6mm uniques in the US
March 2007 - July 2007
8
• 12mm Freewebs partner network reach
• 20,000 new registered users per day
• Demographic: 13-45
• Median age: 21
• Gender split: 50/50
Comscore Media Metrix, June 2007
Unique Visitors (Millions)
• 20mm worldwide monthly unique visitors
7.5
7
6.5
6
5.5
5
4.5
March
April
May
June
July
Welcome to the Age of Widgets
Widget Placement
•
•
Desktop Widgets
– Downloaded to a desktop
– Updated via the internet
– For personal consumption
Web Widgets
– No download required
– For personal or public consumption
Web Widgets
•
•
For personal consumption
– Widgets on Startpages (google, netvibes inward focused)
– Audience of one
For public consumption
– Widgets on Personal Websites (myspace,
facebook, freewebs)
– Audience of many
Widgets
Desktop
Web
Private
Consumption
Public
Public
Consumption
Consumption
Public Consumption
Widgets
Utility
Content
Personal
Search
Movie Trailers
Slideshows
Chat
Games
Text Effects
E-commerce
News
Countdowns
Customer Customized
Widget Distribution Channels
•
•
•
•
Brand Property
Widget Providers
Widget Galleries
Widgets Themselves (grab it)
WIDGETS
Why
The Age of Engagement
Change is accelerating faster
Old skills might not apply
WIDGETS
How
Rules for Widget Success
Widget Rule 1: KISS -Keep it simple stupid.
"Simplicity is the ultimate sophistication“ – Leonardo DaVinci
Widget Rule 3: Speak Dog.
Widget Rule 4: Eat your own dog food.
Widget Rule 5: Color outside the lines.
Widget Rule 6: Be contagious.
Widget Rule 7: Be Useful
WIDGETS
What
www.freewebs.com/pkenglish/funstuff.htm
Adidas - Impossible is Nothing
Adidas - Impossible is Nothing
•Number of editorial impressions used to promote landing page, widget and Adidas brand: 44.05MM. An
additional 31.65MM editorial impressions were added to the 12.4MM agreed to in the IO.
•Total number of clicks generated from editorial promotions: 101,553 (0.23% CTR). This number
represents people clicking on the landing page and its components, interacting with the widgets, and
interacting with the Adidas brand. These do not include the clicks from Tango Zebra banners / paid
media, which had a CTR of 0.64%.
•Total number of widget views: 433,654
•Widgets installed: 1,787 – 3.69% of landing page visitors opted in for the widget. Average widget
install yielded 242+ views (viral factor)
Adidas - Impossible is Nothing
• Landing Page views: 48,411
– Adidas Logo (link to official site): 897 Clicks – 1.85% CTR. Our users continued engaging with the Adidas brand after
engaging with the Freewebs Adidas landing page.
– Share Your Story: 1,216 Clicks – 2.51% CTR. Users were eager to explore components of the landing page, leading to
continued engagement with the brand.
– Stories submitted: 800 – 1.65% of landing page visitors submitted a story. This high rate of participation contributed to the
viral factor of the campaign and promoted stickiness.
– Ad Spots link: 1,497 clicks – 3.09% CTR. Users continued to engage the Adidas brand by downloading Adidas tools to their
PC. These tools will reside permanently on the user’s PC, building brand loyalty.
– Shop link: 1,643 clicks – 3.39% CTR. The high CTR shows that users are extremely interested in Adidas merchandise,
demonstrating that engagement breeds brand awareness.
– Galleries viewed: 40,418 – Each story submitted yielded an average of 50+ stories viewed, this measures stickiness and
engagement.
* Please Note: Engagement metric - The percentages above represent the amount of
clicks divided by the amount of views on the Landing page
ATT/Cingular Sounds
ATT/Cingular Sounds
Total Impressions served via Editorial promotion: 86.93 Million and 302,541 clicks. This results in 0.35% click through
engagement rate to Cingular custom components. At least seventeen million unique users were exposed to the Cingular
Promotion. We are estimating that 10 to 12 million unique users are Freewebs users. Stats furnished by DART.
** Note: because of multiple cross promotions on our site and among our distribution partners we are conservatively reporting that the lowest common
denominator of 17MM unique users were exposed to the campaign, which is our lowest reportable figure. The true stats is probably much higher
Total Landing Page Views: 237,149
Engagement Metrics within Landing Page Elements:
•Total clicks - Top 10 Ring tones: 15,153 clicks, 6.39% CTR
•Total clicks - Forums: 3991 clicks, 1.68% CTR
•Total clicks on Cingular official site link: 8820 clicks, 3.72% CTR
•Total Forum viewed: 4074, 1.72% CTR / engagement rate
•Total Forum submitted: 255
•Total Photos submitted: 53
** Note: the percentage represents the % of people from the landing page communicating with its component after they arrive at the landing page.
ATT/Cingular Sounds
Lyric Lib Widget
• Installs: 16,482, 6.95% CTR / Adoption Rate
• Views: 1,687,608, viral factor = 102 views per install /
Engagement Rate
• Submissions: 3923, 1.65% CTR / Engagement Rate
• Top 10 Locations where widgets are embedded:
1.freewebs.com
2.myspace.com
3.google.com
4.friendster.com
5.Blogspot.com
6.live.com
7.Piczo.com
8.matmice.com
9.geocities.com
10.blogspot.com
** Note: the percentage represents the % of people from
the landing page communicating with its component
after they arrive at the landing page.
“Show Your Moves” Widget
• Installs: 33,283, 14.12% CTR / Adoption Rate
• Views:1,718,242, viral factor = 52 views per install / Engagement
Rate
• Submissions: 731, 0.32% CTR / Engagement Rate
• Top 10 Locations where widgets are embedded:
1.freewebs.com
2.myspace.com
3.friendster.com
4.google.com
5.blogspot.com
6.piczo.com
7.live.com
8.geocities.com
9.facebook.com
10.blogger.com
** Note: the percentage represents the % of people from the landing
page communicating with its component after they arrive at the
landing page.
Thank You.
• Chris Cunningham
• chris@freewebs.com