annual report - Two Ten Footwear Foundation

1939 · 1940 · 1941 · 1942
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1955 · 1956 · 1957 · 1958
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1999 · 2000 · 2001 · 2002
2003 · 2004 · 2005 · 2006
2007 · 2008 · 2009 · 2010
2011 · 2012 · 2013 · 2014
2014
ANNUAL REPORT
TWO TEN FOOTWEAR FOUNDATION
SHOEPEOPLE HELPING SHOEPEOPLE
®
“When you support Two Ten,
you don’t know it but you
could be helping somebody or
someone’s family that is only
an office or two away.”
Blake W. Krueger
CHAIRMAN, CEO AND PRESIDENT OF WOLVERINE WORLDWIDE
CHAIR, TWO TEN FOOTWEAR FOUNDATION
BOARD OF DIRECTORS
1
2014
ANNUAL REPORT
A LETTER FROM THE PRESIDENT 3
ABOUT TWO TEN FOOTWEAR FOUNDATION 5
CLIENT PERSPECTIVE: KELLY’S STORY 6
75TH ANNIVERSARY IN REVIEW 7
IMPACTS 9
CLIENT PERSPECTIVE: FRANNIE’S STORY 10
SOCIAL SERVICES 11
CLIENT PERSPECTIVE: DAVID’S STORY 12
SCHOLARSHIPS 13
SCHOLAR PERSPECTIVE: COREY’S STORY 14
TWO TEN COMMUNITY GROUPS 15
WIFI MENTEE PERSPECTIVE: JOCELYN’S STORY 18
FOOTWEAR CARES ® 19
THE ANNUAL GALA 21
FINANCIALS 23
DONOR PERSPECTIVE: BOB Mc HUGH 24
ELLISON SOCIETY 25
75TH ANNIVERSARY DONOR ROLL 27
2014 BOARD OF DIRECTORS 35
TWO TEN HISTORY 37
A Letter from the President
I am honored to share the Two Ten Footwear Foundation’s 2014 Annual Report.
It was a remarkable year. We celebrated 75 years of a wonderful tradition of
‘shoepeople helping shoepeople.’ Over 1,600 members of our footwear industry
joined us in NYC for a spirited and colorful Gala, led by Gala Chairman
Ken Hicks of Foot Locker. We celebrated the triumphs of Tim O’Donovan,
our second Bob Campbell Lifetime Achievement Award winner, and raised
a record-breaking $2.7M for our emergency social services and
scholarship programs.
Our revenue continued to grow steadily to meet the needs of footwear families
who faced a crisis. We responded to thousands of emergency phone calls within
48 hours this year. We delivered $1.5M of emergency financial assistance to
footwear employees from over 200 companies across the U.S. We provided
350 scholarships to young people from footwear families, designers and for
veterans returning to a footwear job after military service. And we brought
together 10,000 shoepeople during Footwear Cares and our 150 events
from coast-to-coast.
From the footwear industry – for a footwear community.
The Two Ten Footwear Foundation is the footwear industry’s charitable foundation.
In close partnership with our donors and other partners, we are concentrated on
achieving high-impact philanthropic goals that help bring shoepeople together
and change lives. Look no further than our 4-Star Charity Navigator rating to see
3
“Caring is the Two Ten mission.”
how far we’ve come. The work we are all doing
And today, as our industry continues to change
to sustain, and grow, our distinctive ‘shoepeople
and our connections with each other may shift,
helping shoepeople’ tradition is crucial.
caring is the one constant we can all still work for,
Here’s why.
and achieve. Caring is the Two Ten mission. Caring
Our world is changing fast. I worry that changes
at work, at home, in our communities, and in the
digital world are all radically altering our fragile
social fabric. 75 years ago, those caring natural
and intimate connections gave birth to Two Ten
Foundation. A Boston shoeperson needed help
is on every page of our Annual Report that I hope
you’ll enjoy.
It is a great privilege to work alongside inspiring
industry leaders and generous philanthropists, such
as yourself, and I look forward to our collaboration
and caring in the years ahead.
after the Great Depression. His friends rallied.
They took a collection for him and helped pay
his bills.
Call it whatever you want – ‘acts of kindness;’
‘a Good Samaritan;’ ‘paying-it-forward;’
Neal Newman
‘the common good.’ I call it caring.
PRESIDENT, TWO TEN FOOTWEAR FOUNDATION
TWO TEN FOOTWEAR FOUNDATION · 2014 ANNUAL REPORT · 4
About Two Ten
Footwear Foundation
As the only philanthropy in the U.S. that focuses solely on its own industry
and workforce, the Two Ten Footwear Foundation brings shoepeople
together to help each other during crisis, support each other as a
community, and ensure a bright future for our industry’s workforce.
From its humble, ‘pass the hat‘ beginnings in depression-era 1939,
to serving over 250,000 footwear employees and their families today,
Two Ten’s commitment to providing emergency financial assistance,
scholarships, counseling services, and community building programs
continues its 75-year legacy of changing lives.
5
CLIENT PERSPECTIVE
Kelly’s Story
“ My husband smelled the smoke first and moments
later, our floors and walls were engulfed in flames
in what’s called a flash fire.
In just four minutes, our home was gone.
But we’re lucky. We got out alive and we are fortunate
to have the support of our friends who have opened
their homes to us during this transition.
Situations like these either define you or
destroy you. Thankfully, Two Ten was there
and helped us back on our feet.”
TWO TEN FOOTWEAR FOUNDATION · 2014 ANNUAL REPORT · 6
75th Anniversary
in Review
2014
JANUARY
-- Women in Footwear Industry (WIFI) Northwest event at Outdoor Retailer with Outdoor
Industries Women’s Coalition (OIWC)
-- Ars Sutoria course held in Waltham
-- Two Ten Day recognized with Citation from Governor of Massachusetts
-- WIFI Mentoring Program pairs 30 mentors with mentees
-- Fashion Footwear Association of New York (FFaNY)/Board Meeting
FEBRUARY
-- WIFI events in NYC and Las Vegas
-- FN Platform sponsorship opportunity with National Shoe Travelers (NST)
-- Young Professionals (YP for 210) members taught sneaker design to
Boys & Girls Club members
-- WIFI Boston event on networking at New Balance
MARCH
-- WIFI and YP for 210 hosted intellectual property event in Los Angeles
-- YP for 210 members taught sneaker design to Boys & Girls Club members
-- YP for 210 social event in NYC
-- Footwear Cares ® supported by 6,500 volunteers from 100 footwear companies,
serving 83 nonprofits from coast-to-coast
APRIL
-- WIFI events in Columbus and St. Louis
-- YP for 210 members taught sneaker design to Boys & Girls Club members
-- YP for 210 social event in NYC
7
-- United Shoe Retailers Association (USRA) May Event; Two Ten presentation
MAY
-- NY Golf Tournament
-- Libby Edelman joins WIFI as Co-Chair
-- Footwear News Summit; Two Ten sponsorship opportunity
-- FFaNY/Board Meeting
-- Human Resources Leadership Committee (HRLC) Summit featuring Tony Hsieh, Zappos.com
JUNE
-- WIFI NYC National Event “How Do You Measure Your Social ROI” moderated by Libby
Edelman, featuring Rebecca Minkoff, Jodie and Danielle Snyder of Dannijo and Alison
Koplar Wyatt of Refinery 29
-- YP for 210 honors Dave Grange of Lacoste
-- Two Ten awards $750,000 to 350 national scholars
JULY
-- Fiscal Year 2015 begins
-- Ars Sutoria costing class held in Waltham
-- FN Platform
AUGUST
-- WIFI West Coast National Event “Leading Ladies” moderated by Meghan Cleary,
featuring Hollie Delaney, Director of HR at Zappos.com; Jocelyn Kung, Founder and CEO
of The Kung Group; Julie Molleston, Executive VP of HR for Advanstar; and Diane Woods,
VP and General Manager of North America at Timberland
-- Danny Muskat to lead YP for 210
-- St. Louis Golf Tournament
-- Zappos-4-210 Fundraiser
-- Atlanta Shoe Show; Two Ten presentation
-- 75th Anniversary Celebration with Two Ten’s Honorary Board
SEPTEMBER
-- WIFI NYC
-- OIWC networking event in Waltham
-- WIFI events in Los Angeles, Boston, St. Louis and Milwaukee
OCTOBER
NOVEMBER
-- Footwear Distributors and Retailers of America (FDRA) FTDC Conference; Two Ten sponsorship
opportunity and presentation
-- Launched Phase Two of Footwear Warriors Endowed Scholarship Fund
-- Awarded Charity Navigator 4-Star Rating
-- 1600 people attend annual gala and raise $2.7M
-- FFaNY/Board Meeting
DECEMBER
-- NST donates $1M to Two Ten for NST scholarship fund
-- Beth Cross of Ariat International and David Sharp of Rocky Brands, Inc. join Two Ten’s
Board of Directors
TWO TEN FOOTWEAR FOUNDATION · 2014 ANNUAL REPORT · 8
Impacts
WITH YOUR SUPPORT, LAST YEAR WE PROVIDED:
$1.5 MILLION
TO 1,177 FOOTWEAR FAMILIES,
AN ESTIMATED 3,200 PEOPLE
$750,000
TO 350 SCHOLARSHIP RECIPIENTS
HOUSING
CAR ASSISTANCE
UTILITIES
783 276 559
Evictions
Prevented
9
Awards for
Emergency Car
Loan Assistance
& Repair
Families Received
Emergency Utility
Support
CLIENT PERSPECTIVE
“Within
24 hours,
our lives
had been
changed.”
Frannie’s Story
Frannie and her family were literally five days
away from eviction. She was expecting a baby
and her husband, in desperate need of back
surgery, could no longer work. She didn’t know
how they were going to make ends meet.
Thankfully, a co-worker shared a story with
Frannie about how Two Ten had helped her out
a couple of years back. While a bit skeptical,
Frannie applied for help through the online
portal at www.twoten.org and less than
24 hours later, she received a call from John,
one of Two Ten’s case managers. “John was
my hero; he was able to pay our back rent and
overdue utility bills, which truly helped us get
back on our feet.”
Months later, Frannie’s husband has a new job,
they have a new baby and their future is bright.
“It’s an amazing feeling to be finally caught up
on our bills,” Frannie said. “This was truly a
blessing and I will be thankful for this
organization for the rest of my life.”
IN 2014 WE RECEIVED 2,144 CALLS;
97% WERE ANSWERED
WITHIN 48 HOURS
TWO TEN FOOTWEAR FOUNDATION · 2014 ANNUAL REPORT · 10
Social Services
We are grateful fiscal year 2014 (July 1, 2013 to June 30, 2014) was a year without any large-scale
natural disasters like Hurricane Sandy, which occurred in fiscal year 2013. There was 5% growth
in intake calls over 2012 and the number of people who got financial assistance increased by 7%.
We saw a $129,947 increase, or 9.5% in the amount of relief dollars spent in comparison to 2012.
Financial assistance went to employees from 203 different footwear companies across the U.S.
The average award given per person in need was $1,270. Two Ten Social Services staff also
helped 89 footwear workers through our counseling services and 460 individuals were given referrals
to local community resources.
3,500
$2,000,000
$1,789,931
2942
3,000
$1,500,000
2,500
2,000
2042
$1,494,612
$1,364,665
2144
1797
1,500
1103
$1,000,000
1177
1,000
$500,000
500
0
0
INTAKE CASES
RELIEF CASES
2012
RELIEF DOLLARS
2013*
2014
*Represents increase from Hurricane Sandy disaster relief
11
GENDER OF CALLERS
AGE OF CALLERS
31
%
MALE
AGES 18-24
AGES 25-34
AGES 35-42
AGES 43-51
AGES 52-59
69
%
FEMALE
3
California
AGES 60+
THE TOP
FIVE
STATES
THAT FOOTWEAR WORKERS
CALLED FROM
CLIENT PERSPECTIVE
8%
31%
28%
19%
10 %
4%
2
Michigan
4
5
Illinois
Indiana
1
Tennessee
David’s Story
“For many years, I was a sales rep, vice president, general manager and then last year my
company dissolved my position. I went through a couple of tough months of not being employed
and having a wife and four kids to support. When you’re flying high, everything’s good – but
when you get knocked down, it’s nice to know that [Two Ten] is there to support you.”
TWO TEN FOOTWEAR FOUNDATION · 2014 ANNUAL REPORT · 12
Scholarships
Through the generosity of our donors, Two Ten provides footwear employees and their families with
education scholarships to help make a college degree more affordable, and professional education
more accessible.
HIGHER EDUCATION SCHOLARSHIPS
Available to students from footwear, leather or allied industry families. Scholarships are
renewable for up to four years for an undergraduate education.
DESIGN SCHOLARSHIPS
Created to assist students pursuing a career in footwear design, this scholarship is open
to any student enrolled at an accredited college or university.
FOOTWEAR WARRIORS SCHOLARSHIP FUND
Designed to promote vocational and higher education among military veterans currently
employed, or returning to work, in the footwear industry after their tour of duty.
130 $750K 350
COMPANIES IN
43 STATES
Where Two Ten
scholars
originate from
13
AWARDED
SCHOLARSHIPS
Scholarship
funds distributed
in FY’14
155 first
time awards;
195 scholarship
renewals
SCHOLAR PERSPECTIVE
Corey’s Story
“If you have a certain goal or a
passion and you express that
to Two Ten, I believe that they
will do whatever they can to
help you with that.
I was a sophomore in high school when my father, a 30-year
footwear industry veteran, lost his job. His health was poor and
unfortunately, he passed away not long after. It was really tough
on us – my mom and me – and we had to make some big changes
including a move from our home.
When it came time to think about college, I knew I had to get as
many scholarships as possible. When I received the scholarship
award letter from Two Ten, I was so excited but my mom was
ecstatic. Knowing that Two Ten understood our situation and
wanted to help out was incredible.”
TWO TEN FOOTWEAR FOUNDATION · 2014 ANNUAL REPORT · 14
Two Ten
Community
Groups
One of three key priorities for Two Ten is
uniting and strengthening the footwear community.
The Foundation continues to build on our industry’s
powerful legacy of community service and
professional collaboration through a range of
dynamic affinity groups and national programs.
In 2014, Two Ten brought over 10,000 members
of the footwear industry together through:
>> Women In Footwear Industry (WIFI)
>> Young Professionals (YP for 210)
>> Human Resources Leadership
Committee (HRLC)
>> Footwear Cares®
15
YOUNG PROFESSIONALS (YP FOR 210)
YP of 210 brings together emerging footwear talent and their organizations
in professional networking and career development initiatives and to support
Two Ten. During 2014, YP for 210 conducted a series of monthly community
service projects in the Boston area; held information and social meet-ups for
footwear professionals and to further grow awareness of the Foundation;
and hosted an industry party in New York, sponsored by Lacoste.
YP210
YP FOR 210 COMMITTEE
Dave Grange, Lacoste, Chair
Danny Muskat, Deer Stags, Chair
Kristin Colbert, Zappos.com
Ron Fromm, FFaNY
Jake Schwartz, Global Brands Group
HR
HUMAN RESOURCES
LEADERSHIP COMMITTEE (HRLC)
Leadership
The HRLC is a national network of dedicated HR leaders and professionals
working together to create awareness for Two Ten within their organizations to
better help their associates. The charter of the HRLC is to strengthen the footwear
industry by engaging in discussions surrounding critical issues, to support our
most vulnerable employees and to advance the social mission of Two Ten.
Each spring, the HRLC hosts the Human Resources Leadership Summit featuring
2014 HRLC COMMITTEE
Dawn Erickson, Rockport, Chair
Evelyn Ross, Foot Locker, Chair
Tracey Attis, Marc Fisher Footwear
Alicia Austin, Puma
topics of relevance to the field. In 2014, HRLC hosted “Bridging the Gap;
Betty Click, Payless ShoeSource
Staying Ahead of the Curve” featuring a panel discussion on the changing retail
Hollie Delaney, Zappos.com
landscape and a keynote session with Tony Hsieh, CEO of Zappos.com.
Geoff Green, DNG Inc.
Ronda Hellings, Wolverine Worldwide
Mary Ellen Joy, Camuto Group
Melissa Kalish, Foot Locker
Dustin Lester, Zappos.com
Joan McGrail, New Balance
Laura Miller, Ariat
JoAnn Pavone, Steven Madden, Ltd.
Jan Powell, Wolverine Worldwide
Alexis Trigo, Foot Locker
Marc Vettori, Dansko
Nellie Walter, Reebok
TWO TEN FOOTWEAR FOUNDATION · 2014 ANNUAL REPORT · 16
WOMEN IN FOOTWEAR INDUSTRY (WIFI)
The preeminent women’s organization in footwear, WIFI recognizes the unique
WIFI
Women In Footwear Industry
challenges facing women in the industry. WIFI brings footwear women together,
NATIONAL WIFI BOARD
supports their personal and professional growth and harnesses their talents
Carol Baiocchi, Kohl’s, Chair
and expertise to address socio-economic issues of concern to their colleagues,
our industry and Two Ten.
WIFI offers a year-long mentoring program that connects women of
varying levels of industry experience with seasoned professionals. In 2014,
Libby Edelman, Sam Edelman, Chair
Elaine Dalton, Wolverine Worldwide,
Mentoring Chair
Diane Sullivan, Caleres, Chair Emeritus
30 mentorship pairs were successfully created, matching women from across
Anna Bakst, Michael Kors
the country.
Terry Bastis, NST
Carrie Brady, DSW, Inc.
WIFI is comprised of eight chapters located in the following metropolitan areas:
Jennet Chow, EDL
Boston, MA; Columbus, OH; Las Vegas, NV; Los Angeles, CA; Milwaukee, WI;
Jane Feigenson
New York, NY; Portland OR/Seattle, WA; and St. Louis, MO.
Kathy Forstadt, Zappos.com
Leslie Gallin, FN PLATFORM
Debbie Garrow, E.A. Hughes & Co.
Hope Horn, Caleres
Angie Kenney, BBC International
Meaghan Lawson, NST
Faryl Morse, Farylrobin
Alison Prince, Nordstrom
Jami Schiff, Steven Madden, Ltd.
17
Jocelyn’s Story
WIFI MENTEE PERSPECTIVE
“WIFI creates the opportunity for
women in the industry to utilize one
of the greatest resources this
community has to offer: one another.
It provides a network and support system
and to benefit from her experience and wisdom.
for sharing knowledge, brainstorming ideas,
Through my participation, I have not only found
and collaboratively transforming those ideas
an exceptional mentor, but a wonderful friend.”
into progress for the future. After attending a
WIFI event this past fall, I was blown away
by the talent and intelligence of the women
in this business. When I was told about the
mentoring program a few months later I saw
an opportunity to learn from some amazing
individuals, whose skill and contributions have
shaped this industry into what it is today. I was
inspired to become a more active member of
(L TO R)
this community and felt the program would be
Jocelyn Briggs
an excellent way to begin that path.
WIFI MENTEE, CONVERSE
The mentorship program has offered me the
Dionne McKay
chance to know an exceedingly clever, sincere
WIFI MENTOR, WOLVERINE WORLDWIDE
and respected member of the footwear industry,
TWO TEN FOOTWEAR FOUNDATION · 2014 ANNUAL REPORT · 18
In April 2014, Two Ten rallied over 100 footwear
companies from across the country to participate
in Footwear Cares®. Along with the support of our
title sponsor, Amazon Fashion, 6,500 footwear
volunteers worked on projects in 22 states to
2014 FOOTWEAR CARES
NATIONAL COMMITTEE
address many societal needs including hunger
Scott Briggs,
Wolverine Worldwide, Chair
relief, conservation, environmental clean ups
Jeanne Markel, Zappos.com, Chair
and clothing or shoe drives for low income families.
Kristina Fields, Puma
In total, 83 nonprofits and their clients benefited
Katherine Nelson, EDL
from Footwear Cares.
19
Tracey Attis, Marc Fisher Footwear
Meaghan Lawson, NST
Megan Salt, Amazon Fashion
Nikki Sloup, Payless ShoeSource
1,242
11,300
low-income children
were provided with
clothing.
Pairs of new shoes
were distributed
to children.
517,549 meals
were sorted, packed, prepared or served to feed children,
families, seniors, and the disabled.
Over 20
environmental projects
enhanced our
coastlines, nature trails,
community parks, and
recreation facilities.
15,000
volunteer hours offset
more than $330,000
in operational costs
for nonprofits.
TWO TEN FOOTWEAR FOUNDATION · 2014 ANNUAL REPORT · 20
The Annual
Gala
EVERY SHOE
TELLS A STORY
Tim O’Donovan, former chairman and CEO
of Wolverine Worldwide and member of the
Two Ten Board of Directors for more than 23 years,
was honored at the sold-out Two Ten Footwear
Foundation’s 75th Annual Gala at the Marriott
Marquis, December 2, 2014.
21
The Two Ten Gala is always a highlight during market
week in NYC and this year, it drew many leaders of the
footwear community, including our master of ceremonies
and Gala Chairman, Ken Hicks of Foot Locker, for a new
exciting format featuring music and socializing. Over 1600
GALA RAISED
$2.7 MILLION
TO CHANGE THE LIVES
OF OVER 3,500 MEMBERS OF
THE FOOTWEAR COMMUNITY.
footwear executives and friends attended the Two Ten
Gala that raised $2.7M for vital emergency assistance
and scholarship funds.
Our 75th anniversary theme for the evening, ‘It’s A Shoe
Thing’, provided Ken and Blake Krueger (Two Ten Board
Chair) a chance to share their personal stories along
with those of two courageous recipients of Two Ten’s
emergency financial assistance. A new corporate video
BOB CAMPBELL
LIFETIME
ACHIEVEMENT
AWARD
TO TIM O’DONOVAN, RETIRED
CHAIRMAN AND CEO OF
WOLVERINE WORLDWIDE
developed and produced with our friends from Aldo
Product Services was unveiled to rave reviews.
TWO TEN FOOTWEAR FOUNDATION · 2014 ANNUAL REPORT · 22
STATEMENT OF FINANCIAL POSITION JUNE 30, 2014
FINANCIAL INFORMATION FOR JUNE 30, 2014
ASSETS
REVENUE AND SUPPORT
Cash and Cash Equivalents Prepaid and Deferred Expenses
Contributions Receivable, Net
Total Current Assets
$225,943
$63,304
$95,472
$384,719
Fixed Assets
2,343,856
OTHER ASSETS
Investments$35,474,860
Contributions Receivable, Net
$928,611
Total Other Assets
$36,403,471
Total Assets
$39,132,046
LIABILITIES AND NET ASSETS
Accounts Payable, and Accrued Liabilities
Accounts Payable, Trade
Other Liabilities and Deferred Income
Total Liabilities
$68,497
$353,604
$422,101
OTHER LIABILITIES
Annuities Payable
Total Current Assets
$101,146
$523,247
Annual Giving
$1,129,050
Net Revenue from Special Events
$1,929,463
Interest and Dividends
$1,055,344
Allocated Investment Income
$327,227
Other$5,338
Total Revenue and Support
$4,446,422
EXPENSES
Human Services
Membership and Education
Industry Education
Total Program Expenses
$2,867,648
$135,852
$459,082
$3,462,582
Management and Administration
$741,046
Fundraising$498,430
Total Expenses
$4,702,058
Change in Net Asset Before Other Changes
($255,636)
Other Changes
$4,386,815
Change in Net Assets
Net Assets Beginning of Year
Net Assets End of Year
$4,131,179
$34,477,620
$38,608,799
NET ASSETS
Unrestricted Net Assets
Temporarily Restricted
Permanently Restricted
Total Net Assets
8,865,167
4,557,620
25,186,012
38,608,799
Total Liabilities and Net Assets
$39,132,046
REVENUE
SPENDING
11%
25%
31%
44%
23
Self Generated Revenue 31%
Special Events
44%
Annual Giving
25%
32%
16%
10%
3%
11%
2%
15%
Relief Payments
32%
Scholarship Payments
15%
Human Services
11%
Outreach
2%
Community Groups
3%
Industry Education
10%
Administration
16%
Fundraising
11%
DONOR PERSPECTIVE
“The Two Ten Foundation is very dedicated
to the people in the footwear industry and
helps them in many ways. For example,
the Foundation has a terrific education
program which provides scholarships and
programs that help people in need due
to illnesses, natural disasters, or other
personal sufferings. The Two Ten Footwear
Foundation is a great cause, Foot Locker is
very much committed to it, and we believe
that you should be as well.”
Bob McHugh
EXECUTIVE VICE PRESIDENT – OPERATIONS SUPPORT
FOOT LOCKER, INC.
TREASURER, TWO TEN FOOTWEAR FOUNDATION
BOARD OF DIRECTORS
TWO TEN FOOTWEAR FOUNDATION · 2014 ANNUAL REPORT · 24
Ellison
Society
The Ellison Society is named for the late Bill Ellison,
a long-time Two Ten trustee who became the
Foundation’s most generous benefactor through a
very substantial gift in his will. The Society carries
on Bill’s strongly held belief in the importance of
estate planning to ensure Two Ten’s ability to meet
its charitable obligations for generations to come.
The members of this society are recognized for
including Two Ten in their estate plans to create a
permanent legacy in our industry. We are thankful
to the many families who have included Two Ten
and the footwear industry in their plans.
25
ELLISON SOCIETY
Mr. Ronald M. Ansin
Mr. and Mrs. Harvey A. Levy*
Mr. Robert and Dr. Shirley Siff
Mr. Charles Barrocas*
and Mrs. Nancy Barrocas
Mr. Sydney A. Makowsky*
Mr. and Mrs. David L. Simon
Mr. and Mrs. William J. Mann*
Mrs. Fern M. Stauffer*
Mr. and Mrs. Larry A. McVey
Mr. Nick Terlizzi
Mr. and Mrs. Anthony H. Mirra*
Mr. Jack L. Weissman*
and Mrs. Joyce E. Mantyla
Mr. Andrew L. Bass
Mr. and Mrs. George H. Bass*
Mr. and Mrs. Richard C. Bass
Mr. and Mrs. A. D. Brickman
Mr. and Mrs. Frank G. Mirra*
Mr. Robert B. Campbell
Mr. Melvin B. Nessel*
and Mrs. Gail Nessel
Mr. and Mrs. Albert Fine
Mr. John P. O’Neil
Mr. Gilbert Freeman*
and Mrs. Kelly M. Freeman
Mr. and Mrs. Ronald Preman
Mr. Stanley Glassberg*
Mr. David B. Jay
Mr. and Mrs. Jacob Werbin*
Mr. Eugene Zychick*
Mr. Joel Zychick
Mr. and Mrs. Milton Radlo*
Mr. and Mrs. Richard H. Rubin
Mr. and Mrs. Lindell B. Jones
Mr. Martin A. Samowitz*
and Mrs. Paulette Samowitz
Mr. and Mrs. Hans J. Kroto*
Mr. and Mrs. Harvey Schafler
Mr. Charles D. “Buck” Lauer*
and Mrs. Kathryn A. Lauer
Mr. and Mrs. Robert J. Selig
Mr. Frank M. “Mark” Lemp*
and Mrs. Judy Lemp
Mr. and Mrs. Lawrence A. Siff
Mr. and Mrs. Philip M. Shir
*INDICATES THE DONOR IS DECEASED
Consider becoming a member of the Ellison Society. This can be done through bequests,
gift annuities, charitable remainder trusts, life insurance policies and other planned giving
instruments. Aside from leaving a long-lasting gift to Two Ten and the families we help,
the additional benefits of estate planning include significant reductions in gift and estate taxes.
All realized bequests are transferred to Two Ten’s Endowment Fund. For more information
contact Kate Kaplan, Director of Development at kkaplan@twoten.org or 781-736-1500.
TWO TEN FOOTWEAR FOUNDATION · 2014 ANNUAL REPORT · 26
75th
Anniversary
Donor Roll
Due to printing constraints, only donors above
$210 are listed here. For the complete list of 75th
Anniversary donors, during the 2014 calendar
year please see www.twoten.org/donorroll.
27
$1M +
$25,000 - $49,999
$10,000 - $24,999
National Shoe Travelers Association
adidas America*
Aerosoles
Allina Health System
B&B Footwear
ASICS America Corporation*
Anna and Peter Bakst
Camuto Group
BCNY/Synclaire Brands*
Consolidated Shoe/Dimmi*
Birkenstock, USA*
Converse*
Burlington Coat Factory
Crocs Inc.
Robert B. Campbell*
Clarks Americas*
DSW Designer Shoe Warehouse
Castle Sky Ltd.
The Estate of Fern Stauffer*
The Ellison Foundation*
Terry Chen
Foot Locker Foundation*
FFaNY*
Chinese Laundry*
Global Brands Group USA, Inc.*
Ken & Lucy Hicks
Cole Haan*
New Balance Athletic Shoe*
Kenneth Cole Productions*
Deer Stags, Inc.*
Steven Madden, Ltd.*
Mary and Blake Krueger
Kevin and Carol Donahue*
Wolverine Worldwide*
Marc Fisher Footwear
Dynasty Footwear Ltd.*
Zappos.com, Inc.
Mason Companies, Inc.*
Eastland Shoe Corp.*
Robert and Cynthia McHugh
Eastman Group*
Michael Kors
Eaststar Solutions, LTD.
Minnetonka Moccasin*
Easy Street*
Nordstrom
Libby B. and Samuel Edelman*
Puma North America, Inc.*
Farylrobin
R.G. Barry Corp.*
Deborah L. Ferree*
Rack Room & Off Broadway
Shoe Warehouse
Finish Line
$100,000 - $999,999
Amazon Fashion
BBC International, Ltd.*
Caleres* (Formerly Brown
Shoe Company)
$50,000 - $99,999
The ALDO Group
Belk Inc.
FILA USA, Inc.
Footwear Unlimited, Inc.*
Ron and Cheri Fromm
H.H. Brown Shoe Co., Inc.*
Micro-Pak Ltd.
Michael H. Mooney*
Nike, Inc.*
Nine West Group*
Tim & Karen O’Donovan*
Payless ShoeSource Foundation*
Pentland USA, Inc.
Ralph Lauren Footwear
Shoe Carnival, Inc.*
Shoebuy.com
FitFlop
FN Platform
Footwear News*
G-III Apparel Group, Ltd./G.H. Bass
Skechers*
Genesco, Inc.*
Timberland Company*
Titan Industries, Inc.
WEYCO Group Inc.*
Yellow Box Corp.
Joseph Gromek
Hudson’s Bay Company
Iconix Brand Group
Susan Itzkowitz*
Stella International Ltd.*
*INDICATES DONORS WHO HAVE BEEN SUPPORTING TWO TEN FOR 20 YEARS OR MORE
Note: We have worked hard to ensure the accuracy of the donor directory, which includes gifts made during the calendar year 2014. If your
name or company has been listed incorrectly or omitted, please accept our apologies, and contact Suzanne Murray at smurray@twoten.org
with any corrections.
TWO TEN FOOTWEAR FOUNDATION · 2014 ANNUAL REPORT · 28
J.C. Penney
$5,000 - $9,999
The Jay Group*
Macy’s & Bloomingdale’s
Steve and Wendy Madden*
McRae Industries, Inc.
Kevin Mechan
Joe Ouaknine
Paramont Asia, Ltd.
Quabaug Corporation*
Quiksilver/Roxy/DC Shoes
Red Wing Shoe
Company Foundation*
Richard A. Johnson
Aaron Pacific Limited
Adam Tucker/ME TOO, L.L.C.
Ronald M. Ansin*
Ariat International, Inc.
The Atlanta Shoe Market*
John Basile
Bearpaw
Alan Beychok
The Bon-Ton Stores, Inc.
Brooks Sports, Inc.*
Gregg and Polly Ribatt
Katherine B. Butler
Rocket Dog Brands, LLC
C. Banner International
The Rockport Company*
Caparros*
Rocky Brands*
Century 21 Department Stores
Ross Stores
Sal Cesario
Savitransport, Inc.
Chainson Footwear, Inc.
Schwartz & Benjamin, Inc.*
Deckers Outdoor Corporation
Barbara and Daniel Schwartz*
Robert DeMartini
SEI Investments
Robert Doherty
Sof Sole
DryDock Footwear Group
Diane M. Sullivan
E.S. Originals, Inc.
Swatfame, Inc.
Earth, Inc.
Pamela and Laurence Tarica*
ECCO USA, Inc.*
TJX Companies, Inc.*
Ever-Rite International Company Ltd.
Under Armour, Inc.
Fancy Ocean International Limited
Vans Inc.*
FDRA*
Vibram USA
Golden Chang Industrial Co., Ltd.
Vida Shoes International*
Good Box Group
W.L. Gore & Associates
Happy Those International Limited
Donald R. Wilborn*
Ira Hernowitz
Jim and Jane Zwiers
Highline United/Modern Shoe
Hunter Boot, Ltd.
Impo International, Inc.*
ISA Industrial Ltd.
29
J.C. Edward Corporation
Jones & Vining, Inc.*
Kingmaker Footwear Holdings Ltd.
Danny L. Lakin*
Long Well Investments, Ltd.
Marchez Vous
Marie Claire
Mark Tucker Inc.
Tracey Mcleod
Scott Meden
New York Transit, Inc.*
Ormazed Industry Co., Ltd.
Properwell Shoes Mtg. Ltd.
Elizabeth Rodbell
Francis C. Rooney, Jr.*
SARA International Co., Ltd.
Sonny and Desiree Shar*
Shoe Palace
Yeardley Smith
Stanbee Company, Inc.
Stuart Weitzman, Inc.*
Sunlight Ltd. Macao
Target Corporation
Tehchang Leather
The Protector Group
Threadstone Advisors
Vionic Group LLC
White Mountain by Connors*
$2,500 - $4,999
$1,000 - $2,499
Matisse Footwear
Maui Jim, Inc.
Anonymous
Kevin D. Bailey
Carol Baiocchi*
Blowfish Malibu
Gerry Bonomi*
Jeffrey M. and Laura
Alberts-Boromisa
Brilliant Well Ltd.
CIT Group Inc.
Dolphin Shoe Co.*
Donald J. Pliner, Inc.
Dongguan Lirui Footwear Co., Ltd.
Marcelle P. Duggan
Peggy Eskenasi
FedEx
Ted and Louise Gedra*
Greg Goldstein Importer of FS Inc.*
Dave and Kate Grange
Russ Hammer
Harbor Footwear Group Ltd.*
Honour Services Limited
Dan and Linda Hunt
David B. Jay*
Clay and Lynn Jenkins*
Michael Jeppesen
The Jonas Group
Doug Koch
Lacoste Footwear
Mark Lardie
Maxgreat International Co., Ltd.
MNF Shoes/Magnifique
24 Seven, Inc.
Adrienne Vittadini Footwear
Alpargatas USA
Mojo Moxy
Paulette Alviti
Jennifer Mull
Ralph J. Amabile*
Bob Mullaney
Tsering Y. Namgyal*
National Shoe Retailers Association*
NCR Corporation*
Novus Shoes
American Apparel &
Footwear Association*
Anonymous*
Ars Sutoria Arpel Group
Athletic Footwear, Inc.
Joel Oblonsky
Michael Atmore*
Primigi
Ralph Libonati Co.*
Andrew Rees
B’ Leather Company, Inc.
Richard C. Bass*
Reid & Company Executive Search*
David Bensadoun
and Isabelle Poirier
Robert Wayne Footwear
Bojos Tanning
James and Shana Salzano
Meghan and Fred Mossler
Serena Holding Co., Ltd.
Scott J. Briggs*
Michael Shirey
Adam Brown
Josue Solano
Peter D. Brown
T. Abdul Wahid
Buchalter Nemer
The Sak
Mandy Cabot and Peter Kjellerup
Greg Tunney*
George S. Campbell
United Shoe Retailers Association
Carlos A. Castellon
Warson Group, Inc.*
Mitchell A. Chandler, Jr.
Wells Fargo Capital Finance
Kevin Cherep
Winsense Global Ltd.
Donna J. and James A. Clarin
Diane Woods
Laura J. Conwell-O’Brien*
Yangzhou Happy & Auspicious
Import & Export Co., Ltd.
Daniel Dennis & Company LLP
Level 10
Eric Dauwalter
James and Anne Davis*
Lugz*
*INDICATES DONORS WHO HAVE BEEN SUPPORTING TWO TEN FOR 20 YEARS OR MORE
Note: We have worked hard to ensure the accuracy of the donor directory, which includes gifts made during the calendar year 2014. If your
name or company has been listed incorrectly or omitted, please accept our apologies, and contact Suzanne Murray at smurray@twoten.org
with any corrections.
TWO TEN FOOTWEAR FOUNDATION · 2014 ANNUAL REPORT · 30
Dean Street Group LLC
Chris Lindner
The Silverstein Company
Designer Studio Inc.
Kiki and Mike Lown*
Andrew Simister
Mark DeZao*
Tom Lucas and Leslie Kiliper
Rich Sleda
Diesel Footwear
Louis J. Lynn*
Soles4Souls, Inc.
E.A. Hughes and Co., Inc.
Elba Marcillo
Terry Solis
Eastmount Shoes
Brady B. Margadonna
Joseph Stafiniak
Elephantito
Jim and Michele Maritz
Sterne Agee
Ernst & Young
Mar-Lou Shoes, Inc.
Mike and Mary Stornant
Evolution Design Lab, Inc.
Michael Antonio Footwear Group
Streetcars*
Faytex Corporation*
Modell’s Sporting Goods
Larissa Sygida
Jane K. Feigenson
Brittany Moeller
Thomas Tarica*
John W. Florsheim
and Linda Yeager
Lori Monaco
The Biltrite Corporation
Donald Munro*
The NPD Group Inc
Munro Foundation
Sloan Tichner
Daniel and Erin Muskat
Dowe Tillema
Neptune Advisors, LLC
TKEES, Inc.
Neal Newman and Orla Kennedy
Tong Hong
John A. Oerth*
Larry S. Torchin*
Hal B. Parton
Tyche Leather Industrial
Company, Ltd.
Footwear Plus Magazine
Foremost Footwear
Stan Friedlander
James Gabel
Beverly Goldberg
Golden Pacific LXJ
Roberto S. Grasso*
Michael J. Griffiths*
GS&G Inc. USA
Rusty and Liz Hall
HB Chemical Corporation
Steven Hill
Christopher Hufnagel
Insource Services Inc.
Italian Shoemakers Inc.*
Kerry Jackson
Stephen Jacobs
Suzanne M. Johnson
Alan Kishk
Barbara J. Kreger
Mary E. Kuconis*
Karen Kwong-Chow
Bill Lenich
31
Francis Pierrel
Port Logistics Group
Tacey Powers
Prima Royale Enterprises, Ltd.*
Chris Quinn
Roger Rawlins
Remac Inc.*
Richina Leather Industrial Co., Ltd.
Noel Rix
Daniel H. Ungar and Family
Veeco Holdings, LLC*
Wide Rise Limited
David Williams
Worldwide Logistics
Michael G. Zawoysky
$500 - $999
Evelyn Ross
A. Lyons & Co., Inc.*
Rousseau, LLC
Aetrex Worldwide, Inc.
John W. Schmidt
Amerikam
Carl Scibetta
Robert Bahn*
Seaman Paper Co. of MA Inc.
Marvin Bearak*
Lisa Sheldon
Michele A. Bergerac*
Lawrence A. Siff
Richard Blackshaw
Cliff and Kathryn Sifford*
Lisa A. Blettner
Matthew Bray
Matthew M. Joyce
Alison Prince Williams
William and Natalie Brown*
JRP Group
Quabaug Employee Committee
Terry L. Clements
Justin Blair & Co.
Quantum Retail
Stacy Cunningham
Danny Keith
RCS Logistics Inc.
Elaine Dalton
Kesco Logistics, Inc.
Rich Footwear Group
Drew Delisser
Lori Anne Kober
Rosco Rolnick*
Ruth S. DeRaddo
James R. Lance
David B. Russell
Stephen Donnelly
Nancy LaPann*
Jana Skaglin
Debbie A. Donohue
Margot Lazar
Michael C. Smith
E&R Generation Footwear
Yasmine Lee
Mike and Karen Sorabella
Elan-Polo, Inc.*
Frank M. Lemp*
Sullco, Inc.*
Enterprise Fleet Management
Littles of Pittsburgh, Inc.
Trisha Sweeney
Exsel Advertising Inc.
Geralyn Lyman
Paul R. Sylvia
Beverly and David Ferstle
The Man’s Shop
Ross Tannenbaum
Stephen A. Fine*
Marriott New York Marquis
Kelly Timmer
Thomas and Jennifer Florsheim*
Matson Navigation Company, Inc.
Vojin Todorovic
Patrik Frisk
James J. McCabe*
Mike White
Leslie Gallin
Dionne McKay
Susan E. Wisch*
Sean M. Georges
Howard D. Medwed*
Sarah Wood
Gerry Weber
Katy Michael
John Wright
GMI USA Corp
Richard A. Michelson*
Phyllis Wright
Tanya Gordon
Michigan Shoe Travelers Club, Inc.*
Todd Yates
David Groff
Millward Brown
Grunfeld, Desiderio, Lebowitz,
Silverman & Klestadt LLP
Miz Mooz
Eric Harrison
Jim Harrison
HMS Sales Corp.
Leo Isaguirre
Donna Jelenovic
Douglas Jones
Joy & Mario Footwear
Richard J. Moe*
George Molyneux*
Nan Chieh Paper Products
NFI
Nicholas and Kerry Ottenwess*
Joao R. Perez
Steve Pettinelli
Prime Asia Leather Company, Inc.
*INDICATES DONORS WHO HAVE BEEN SUPPORTING TWO TEN FOR 20 YEARS OR MORE
Note: We have worked hard to ensure the accuracy of the donor directory, which includes gifts made during the calendar year 2014. If your
name or company has been listed incorrectly or omitted, please accept our apologies, and contact Suzanne Murray at smurray@twoten.org
with any corrections.
TWO TEN FOOTWEAR FOUNDATION · 2014 ANNUAL REPORT · 32
$210 - $499
Bill and Joan Alfond
Matt Allen
Anonymous
APL Logistics
Argix Direct
Arthur’s Fine Shoes
Mark A. Baker
Carol and Ted Barr
Andrew L. Bass*
John J. Bednarczyk
Ellen F. Bengry
James Bianculli
Art Bickel*
Beverly Bobko*
Ed and Lydia Boehl
Michael L. Bohnsack*
David Bonney
John Brown
Donna M. Browne
Pamela D. Brucker
Peter W. Brunelle*
Linda Brunzell
W. D. Burton
Tim Bushell*
Rayann Chabot
Simon Chang
Liza S. Chilton
Irene Clark
Classic Kicks, Inc.
John M. Clayman*
Seth Cobb
Colangelo Shoes, Inc.
William M. Conklin
David G. Coughlin
33
Cheri Courter
Michael J. Hebreard
Colleen Cousineau
Ronda Hellings
Christi Cowdin
Charlene Higgins-Crawford
Michael A. Curtis*
Jacob Hoffman
Cutting Die Institute
Vince Hoover
Sandra Dahl
C. E. Hornbuckle*
Bruce G. Davison*
Kerri Howell
Sharon DeLeon
Roger and Shelley Huard
Thomas H. Dieckhaus*
Tina Huey
Bill Dodge
Jan Hull
Michael Donnelly
John Douglas Huston
Pat and Carol Doyle*
Susan Im
Maura Dwyer*
Junbesi Group
William A. Fagan*
Ed Kaplan
FEI Behavioral Health, Inc.
David Kapp
Matt Feiner
Richard Kelsey
Harvey Fenton*
Amy Klimek
Linda Flintoff
Linda Kopf
Toni J. Freeland
Corey Kuntz
Katherine Gallinaro
John E. Larsen*
Brandon Gaudiano
Leather Works, Inc.*
Deborah Gendreau-Flynn
David C. Leese
Craig M. Gillan
Pamela L. Linton
Danny R. Gipson
Kurt B. Loeb*
Diana C. Goodman
Charles Long
Brandy Goodwin
Donald Lord*
Jeffrey H. Gurney
Lucky Shoes
Robert Hackley
Steven G. Maier
Barry Hallenbeck*
Don Mains*
Cindy L. Hansen
Manhattan Associates
Harry Chernin Foundation
Marlboro Footworks Ltd.*
Richard L. and Rita F. Hartman
Premise Martin
Ruth Hartman
Beatrice Masquelier*
Misty Harvey
John McCartney
Harwick Standard Distribution
Corporation
Graham McCulloch
Thomas T. McDonald
Pamela McNees
George Schrand
Katrina Vulgaris
Aleisha Moran
Kathy Schuberg
Charles and Lucia Wang*
Richard Muskat*
Tommie Schultz
Stanford & Judy Neerman*
Stephan J. Schumacher*
John O’Brien
Schwilliamz Creative Consultants
Patrick O’Malley
Sara Senn
Charles S. Owen*
Michael S. Shapiro*
Ellen Wolowicz
Daisy Parker
Donica Shebell
Palmer Woods
Gordon W. Partin*
D. L. Sherman*
Richie Woodworth
Ted Passig
Jill M. and Neal C. Silverman
Pat Patterson
Simco Imported Shoes
Alan Paulenoff*
Brenda Stegall
Mary Pheng
Sarah Stephenson
Mark Price
Carson A. Stiles*
Saul Putterman*
Summit Safety Shoes, LLC
Ronnie & Craig Robbins*
Kathleen Sweeney
Wayne Raines
TDG Associates LLC
Nick Rehkopf
Ted’s Enterprises Inc.
John Reinartz
Scott Tobey
Craig Reingold
Travel Leather Co., Inc.*
Donald G. Reuter
Tree Import-Export Corp.
Kasey Ring
Aubrey Tuitt*
Ashley A. Risinger
Virginia J. Tully
Kalei Risner
Tony Tumio
Tara Ritchie
UPS, Inc.
Jeanne and Tucker Robinson*
Ken Urbanski
Chip Roos
US Lines, LLC
Chris and Amy Rush
Terri L. VanScheltema
Jeffrey T. Schenkel
Tom Vernarsky
Ellen Schiff*
Sandra Vernon
Michel and Katie Schnaas
Vernon Powell Shoes
Dave Schoengart
Becky Vugteveen
Danny D. Wasserman*
Harold Wilson
Thomas Wolf
Kathy Yearwood
Zeon Chemicals L.P.
Helen and Kent Zimmerman
*INDICATES DONORS WHO HAVE BEEN SUPPORTING TWO TEN FOR 20 YEARS OR MORE
Note: We have worked hard to ensure the accuracy of the donor directory, which includes gifts made during the calendar year 2014. If your
name or company has been listed incorrectly or omitted, please accept our apologies, and contact Suzanne Murray at smurray@twoten.org
with any corrections.
TWO TEN FOOTWEAR FOUNDATION · 2014 ANNUAL REPORT · 34
OFFICERS
Blake Krueger – Chair
President, CEO & Chairman
Wolverine Worldwide, Inc.
Diane Sullivan – Vice Chair
CEO, President & Chairman
Caleres
Larry Siff – Secretary
Managing Director
Neptune Advisors, LLC
2014 Board
of Directors
Robert McHugh – Treasurer
EVP, Operations Support
Foot Locker, Inc.
Neal Newman
President
Two Ten Footwear Foundation
35
DIRECTORS
Michael Atmore
Editorial Director
Fairchild Publications, Inc.
Carol Baiocchi
SVP/DMM, Footwear
Kohl’s Department Stores
Anna Bakst
Group President,
Accessories & Footwear
Michael Kors (USA)
David Bensadoun
President
Aldo Group Retail
Martin Berman
Managing Director
Micro-Pak, Ltd.
Beverly Goldberg
Vice President
Florsheim
Joe Ouaknine
CEO
Titan Industries, Inc.
Dave Grange
President – North America
Lacoste Footwear
Rick Paterno
President & CEO
Highline United
Steve Hill
VP Merchandising
Zappos.com
Christopher Quinn
EVP Sales & Retail
New Balance
Daniel Hunt
President & CEO
Mason Companies, Inc.
Tobias Reiss-Schmidt
President & CEO
The Rockport Company
Jim Issler
President & CEO
H.H. Brown Shoe Company, Inc.
Gregg Ribatt
Susan Itzkowitz
President
Marc Fisher Footwear
Liz Rodbell
President
Hudson’s Bay Company
Jim Salzano
Katie Butler
President
Nine West Wholesale/
The Jones Group
David Jay
CEO
The Jay Group
Daniel Schwartz
CEO
Schwartz & Benjamin
Amanda Cabot
President & CEO
Dansko, Inc.
Steve Madden
President & CEO
Steve Madden, Inc.
Clifton Sifford
President, CEO & CMO
Shoe Carnival
Bob Campbell
Chairman & CEO
BBC International, LLC
Tracey McLeod
President
BBC International
Tom Tarica
President Private Brands
Jimlar/LFUSA
David DiPasquale
Scott Meden
EVP/GMM Shoe Division
Nordstrom
Greg Tunney
President & CEO
R.G. Barry Corporation
Michael Mooney
CEO & Owner
Footwear Unlimited, Inc.
Jerry Turner
Debbie Ferree
Vice Chair & CMO
DSW Designer Shoe Warehouse
Patrik Frisk
President
Timberland
Ronald Fromm
President & CEO
FFaNY
Danny Muskat
National Sales Manager
Deer Stags Concepts
Kevin Wulff
President & CEO
ASICS America Corporation
TWO TEN FOOTWEAR FOUNDATION · 2014 ANNUAL REPORT · 36
TWO TEN HISTORY
It’s always been about helping shoepeople.
Deeply rooted in community, Two Ten
Footwear Foundation began as an informal
system of support between “shoe workers”
during the Great Depression. Many had
fallen on hard times due to loss of their jobs
and were supported by their colleagues
who literally passed a hat amongst
themselves to collect money for those who
were out of work. This highly personal
outreach represented a unique unity within
a trade that believed helping each other
was as much about individual survival as it
was health of an entire industry.
Realizing that passing a hat was not
a sustainable way to provide financial
assistance to their community, the group
created a more organized effort that would
lay the groundwork for its future. A modest
cash donation and some office space
at 210 Lincoln Street in footwear-centric
Boston, Massachusetts launched what
became known as the Two Ten Associates.
As requests for financial assistance
post-World War II increased from across
the U.S., the Associates adjusted their
organization from a volunteer-only basis
and expanded their presence to include
activities in major cities from Los Angeles
to New York.
75 years after its humble beginnings,
Two Ten Footwear Foundation now serves
an industry of over 250,000 footwear
employees and their families through
programs and services that directly impact
their lives. Funded entirely through the
generosity of the footwear community and
Foundation partners, Two Ten’s services
include emergency financial assistance,
scholarships and professional development,
crisis counselling, career services, national
networking events and much more.
As the only philanthropy in the U.S. that
focuses solely on supporting its own
industry, Two Ten’s legacy mission is clear:
to bring shoepeople together to help each
other during crisis, support each other as a
community, and ensure a bright future for
our industry’s workforce.
Two Ten changes the lives of people in the footwear community. Be a part of this change.
Contact Kate Kaplan, Director of Development at (781) 736-1502 or kkaplan@twoten.org.
37
“I believe in the approach of making
every interaction as personal as
possible. It’s about the emotional
engagement of letting people know how
much you care. At Two Ten, it is truly
personal on the most fundamental level;
we’re directly impacting people’s lives in
a positive way every day.”
Diane Sullivan
CEO, PRESIDENT AND CHAIRMAN, CALERES
VICE CHAIR, TWO TEN FOOTWEAR FOUNDATION
BOARD OF DIRECTORS
TWO TEN FOOTWEAR FOUNDATION · 2014 ANNUAL REPORT · 38
TWO TEN FOOTWEAR FOUNDATION
1466 Main Street, Waltham, MA 02451
p 781.736.1500 | f 781.736.1554
info @ twoten.org
W W W. T W O T E N . O R G