EXPO Brochure 2012 NEW

Damn Good
to go to
reasons
EXPO
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1 It’s A Reunion Baby Connect with old friends and make new ones!
A few years ago, we surveyed EXPO attendees to get their opinions on a variety of subjects related to the convention.
When we asked what their main motivation for attending the EXPO was—the workshops and panel sessions, the tradeshow, the parties, etc.—the Number One Answer surprised us: “Spending time with other club owners and industry
pros.” The Annual Gentlemen’s Club Owners EXPO is indeed the only annual event which brings together the entire
adult nightclub industry to celebrate this unique business in an exclusive and professional setting. And what better reason
to attend an EXPO than the 20th REUNION EXPO. Whether you come every year, haven’t been in a while, or have never
been, there’s no better time to see old friends and make new ones than at EXPO 2012!
2 $1,000 An
Hour Giveaway
#
.00
We ain’t lying!
Yes, you read that correctly. During EXPO
2012 we will be giving away—courtesy
of our convention exhibitors—$1,000
every hour on the hour during
the Tradeshow on Tuesday and
Wednesday, August 28-29. EXPO
attendees will receive a raffle
ticket each day as they enter the
Tradeshow; then, from the EXPO
Tradeshow Mainstage, a winning number will be announced
each hour. You must be present to
win. It’s the EXPO exhibitors’ way of
saying Thanks! to convention attendees.
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3 Swank Hotel, Great Rooms
Ridiculously low prices!
It’s one of the most luxurious hotels in Las Vegas, and it’s more affordable than ever before. In a nod to our 20th Annual
Gentlemen’s Club Owners EXPO, the Mandalay Bay Resort & Casino is offering attendees their lowest rates ever!
Book a gorgeous Mandalay Bay room for only $109 per night or upgrade to a suite in THEhotel for just $139 per night.
Enjoy everything that Mandalay Bay has to offer, including their world-famous Mandalay Bay Beach, Spa Mandalay,
and The Shoppes at Mandalay Place, along with such evening hotspots as Mix Lounge, the House of Blues, and
the ultra-swank Foundation Room. They also boast over a dozen top-notch restaurants, including Aureole, Stripsteak,
and China Grill. Book your room early by calling Mandalay Bay Group Reservations at (877) 632-9001 or book online at
the Mandalay Bay website at https://resweb.passkey.com/go/xgen12.
EXPO: (727) 726-3592
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4 State of the Union
From industry legend Michael J. Peter!
There are only a handful of people in the history of the adult nightclub industry who require little to no introduction—Michael J.
Peter is one of those people. Often credited as the forerunner of
the modern gentlemen’s club, Peter bought his first club in Florida
in 1980 and the industry hasn’t been the same since. Peter’s
Master’s degree in hotel and restaurant management and hospitality
from Cornell University’s renowned school of Hotel and Restaurant
Management would define his operational style, as he introduced
the idea of first-class operations, five-star dining, entertainers in
gowns, cleanliness and more into his clubs. Soon, clubs across
the country were following suit. Peter went on to own and operate
such highly successful clubs and club chains as Thee Dollhouse,
Pure Platinum and Solid Gold.
Today, he owns clubs and also heads
“We have always thought of ourselves as being in the
his own club consultant company. At
food
and beverage business; we make our living from
the 20th Annual Reunion EXPO, the
liquor typically. We have to ‘rethink and redefine’ what
always-opinionated Michael J. Peter
will revisit the predictions he made
we are as being in the ‘entertainment’ business ... Ten
about the industry when he did an
years from now, your public relations person is going to
EXPO Keynote Address in 1996, and
be more important to you than your general manager.”
give us his predictions on what the
—Michael J. Peter, EXPO 1996
next 20 years hold in store for the
adult nightclub industry.
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5 Legal Resources Booth
You have questions, they have answers!
The EXPO legal panels and workshops—where leading First Amendment attorneys speak on the hot-button legal issues
facing the industry—have often been the most well-attended events at the convention. Typically, the most popular part
of the legal panels is when they’ve finished—and attendees rush the stage to ask one of the attorneys their own specific
legal question. At EXPO 2012, we’ve decided to provide attendees with the opportunity to ask those questions in a
more relaxed and less hectic setting by providing a Legal Resources Booth during the EXPO Tradeshow. The 20-by-20foot customized booth will be coordinated by leading First Amendment attorney Luke Lirot and will give club owners the
opportunity to sit down and speak one-on-one with the industry’s top attorneys during both days of the Tradeshow. It’s a
great opportunity for club owners to meet personally with those attorneys who specialize in the adult nightclub industry. To see the updated list of attorneys who will be in the Legal Resources Booth, visit www.EDpublications.com
www.EDpublications.com
#
6 Free Awards Show Ticket
Your seat is reserved!
EXPO 2012 attendees get more bang for their buck since we now include a free ED’s Awards Show ticket with each
EXPO badge that is purchased. The 15th Annual ED’s Adult Nightclub & Exotic Dancer Awards Show will be
held in a Las Vegas showroom and will celebrate the best of the best in the adult nightclub and feature entertainment industries. It’s a night of live music from one of Vegas’s top rock bands; performances by the nominees for ED’s
Entertainer of the Year; special presenters like Howard Stern’s Ronnie the Limo Driver and mega adult star Jesse
Jane; and a nationally known comedy star host, which in the past has included such heavyweights as Ralphie May,
Nick Di Paolo, Pauly Shore and Bobby Slayton. And the best part is that when you order your EXPO badge, we’ll
reserve your complimentary Awards Show seat!
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7 Tradeshow Mainstage
Non-stop action all day long!
For those who fondly remember those “high-energy” EXPO Tradeshows from the late 1990s, we have good news—the
energy is back! Anchored by a 20-by-20-foot EXPO Tradeshow Mainstage in the center of our redesigned Tradeshow
floor layout, this year’s two-day, 300-booth EXPO Tradeshow will entertain show exhibitors and attendees with non-stop
action. The mainstage area will have an in-the-round stage; a club-style sound and lighting system; tables and chairs;
professional DJs; and two full-service bars. Featured entertainment—from contests to fashion shows to special giveaways—will be presented every hour. Already booked for the Tradeshow Mainstage are the Finals of Rio River’s Annual
Miss Exotic Dancer USA Contest Series, co-hosted by adult film icon and former Playboy Playmate Teri Weigel and
current Miss Nude World Aspen Reign. EXPO attendees can attend the semi-finals of the competition at Little Darlings
in Las Vegas on Sunday, August 26. Also on tap for the Mainstage will be special performances by winners from Nakita
Kash’s Annual Miss Pole Champ USA, while the monthly winners from the MissExoticDancer.com series will appear
on the Mainstage. To be featured on the Mainstage, contact Lacy Empkey at the ED offices at (727) 726-3592.
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8 State of the Union
From club expansion pioneer John Gray!
John Gray took the adult nightclub industry by storm when he
arrived in 1991, opening the first Spearmint Rhino club in Upland,
California. Over the next dozen years he turned Spearmint Rhino
into a full-fledged adult nightclub chain, introducing 24 new club
openings over that period. While opening 24 clubs in 12 years was
certainly an accomplishment worthy of recognition, what truly
separated Gray from other club chains was that half of those clubs
were located overseas in England, Russia and Australia, establishing Spearmint Rhino as a true worldwide presence. Over the
years, Spearmint Rhino clubs have taken home a number of ED’s
Awards, including the “Overall Gentlemen’s Club of the Year” Award
for their Las Vegas location, which has the reputation of being one
of the most popular adult nightclubs in the world. Gray has kept a
low profile in the industry
in recent years, but he
“If I can run 30 clubs, if we can make a pile of
will return for the 20th
money, then how come it’s not 300 clubs? It’s
Annual Reunion EXPO to
because of our own ineptness as corporate
present his unique views
operators to be able to grow. If Dominos can do it,
on where the industry
if a sandwich shop can do it, then we can do it.”
has been over the past 20
—John Gray, EXPO 2003
years, and where he sees
it headed in the next 20.
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9 Jock Off
Who’s the best adult club DJ in the country?
They’re the best in the biz—just ask them and they’ll tell you! Forget the
entertainers: the biggest ego in your club belongs to your DJ! Now, it’s time
for these hotshots to put up or shut up, as we present our first-ever Jock
Off. We’re encouraging club owners to bring your club’s biggest personality to the EXPO to witness the industry’s top jocks as they sling their slang in
a bid to be crowned the industry’s top DJ! The contest will be coordinated
by veteran DJ David Boehm of Club Consultant Pro. The winning DJ will
receive, courtesy of CoverJockUSA, a free installation of CoverJock on the
windows-based computer of their choice, at the location of their choice, free
training, a free one year’s subscription to the system and the opportunity to be
a CoverJock feature DJ. And, of course, lifelong bragging rights.
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10 Flair for the Dramatic
Bartenders battle it out!
At EXPO 2012 bartenders will take center stage—on the EXPO Tradeshow’s
Mainstage—for our first-ever Battle of the Bartenders! Club owners are encouraged to bring their top mixologists to witness the best of the best, as they offer their
“flair for the dramatic” on the mainstage with a speed and accuracy competition, as
well as a flair bartending competition. And better yet, the bartender who wows the
crowd with his or her flair and mixology skills will win a cool $1,000 cash! Forget
Tom Cruise in the movie “Cocktail”—the adult nightclub industry’s bartenders will
show ‘em how it’s done!
www.EDpublications.com
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11 Feature Entertainers
Meet ‘em, then book ‘em!
With all due respect to the industry’s top dance contests, the EXPO
boasts the largest annual gathering of feature entertainers anywhere in the world, and has done so for 20 years. Whether you’re
looking for showgirls or top-name adult stars, the EXPO attracts
the industry’s top touring feature entertainers, both established,
big-name features as well as the up-and-coming stars of tomorrow. The EXPO also attracts all of the major feature booking
agencies, including A-List Features, Continental Theatrical
Agency, Feature Elite, Lee Network/L.A. Direct, the Pure
Talent Agency, Universal Entertainment, and Wide World
Entertainment. To see which feature entertainers are confirmed to
attend EXPO 2012, visit the www.EDpublications.com website and
click the Expo Entertainers Link.
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12 State of the Union
From tell-it-like-it-is Joe Redner!
In Tampa, politicians vilify Joe Redner as the ultimate outsider,
while residents consider him a local legend. But in our industry, Joe
Redner, owner of the famed Mons Venus adult nightclub, carries
the title, “father of the lap dance.” One of the most multifaceted
club owners in the history of our industry, Redner is a very—with
an emphasis on the word very—vocal advocate of libertarian
principles. He has waged dozens of legal battles with the Tampa
City Council, which has tried to place restrictions on the city’s adult
nightclub industry for three decades. He has filed suits that have
reached the U.S. Supreme Court and have established legal precedent. In addition to being a club owner, businessman (he owns the
Cigar City brewing company and Joe’s Pizza, among other things)
and mercurial First Amendment
speaker (as host of a weekly, live
“I’m not very impressed with (the industry’s)
call-in TV program called “The Voice
lawyers. The first time I went to jail for contempt
Of Freedom”), Redner ran for county
of court for 60 days, when I got out I went to the
commissioner in 2004 and for city
councilman in 2007. At the 20th Anlaw library. I spent eight hours a day, seven days a
nual
Reunion EXPO, Redner will offer
week in there, and I did that for 10 years. And I’m
his
often
controversial—and never
going to tell you that lawyers are full of shit.”
boring—opinion on how our industry
—Joe Redner, EXPO 1999
has fared over the past two decades.
EXPO: (727) 726-3592
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13 Class of 1993
Who’s gonna show up from the past?
The first EXPO was held 20 years ago at the Stardust Hotel & Casino in Las Vegas, and in attendance were some industry pros
who everyone knows today, including Michael J. Peter, Luke Lirot, Dave Baucom, Frank Bane, Jeff Stoller, Randy
Beasley, Dawn Rizos, Duke Dearing, Tony Indovina, Lowell Smith, John Weston, and Jim and Ann Marie Hayek. We
are trying to track down and contact the other 200-plus attendees from that historic show, and you can help. If you were
at the first EXPO, know someone who was at the first EXPO, or recognize someone in one of the photos from the first EXPO on
our website at www.EDpublications.com under the Class of 1993 Link, please contact Editor Dave Manack at (727) 726-3592 or
dave@EDpublications.com And when you look at those photos from two decades ago, please don’t make fun of the hairstyles
or clothes. We didn’t know any better back then!
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14 Special Discounts
Save money, save money, save money!
EXPO 2012 might be in August, but the month of May is
important if you plan to attend the show, particularly the date
of May 30. That’s the deadline for taking advantage of the
early registration Badge Discount. Why page $359 for
an EXPO badge, when you can get that same badge for just
$299 by registering before May 30? Your EXPO registration
includes a complimentary Awards Show ticket this year. If
you need additional Awards Show tickets, you can order them
at the early registration Awards Show Discount of $69 per
ticket; after May 30 they are $89 each. And, if you bring three
or more people to EXPO, you receive an early registration
Multiple-Badge Discount of 15 percent off the total cost of
the badges. So, for the best deal, register early, bring some
extra people and save a bunch! Register online at www.
EDpublications.com or call (727) 726-3592.
www.EDpublications.com
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15 Panels & Workshops
Get educated and entertained!
16 Where’s My Award
Honoring the big and the small!
With all of the fun to be had at the EXPO—it is Sin City, after all—we can’t ignore the reason why many club owners,
club staff and industry pros consistently come to the convention: the Panel Sessions and Workshops. Knowledge
is power, and at the EXPO, professionals from both inside and outside of the industry provide valuable, can’t-miss tips
on a wide variety of subjects, including marketing, management, renovations, staffing, promotions, and the latest legal
news and trends. Those who attend the EXPO educational sessions are guaranteed to bring home ideas that will make
their club more successful in the weeks and years to come. The sessions are designed for club owners, general managers
and other key club support staff. For detailed editorial coverage of last year’s sessions, as well as the latest details on the
EXPO 2012 Panel Sessions and Workshops, go to the Attendee Info Link at www.EDpublications.com
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After receiving an overwhelmingly positive response in 2011, we will once again be honoring all clubs—in both the “Club
of the Year” and “Small Club of the Year” regional categories—at this year’s 15th Annual ED’s Adult Nightclub
& Exotic Dancer Awards Show. Now, clubs of all sizes have equal opportunity to be honored at the industry’s only
national awards show. The pre-nominations ballot for this year’s ED’s Awards Show—which gives everyone in the industry the chance to vote for the clubs and entertainers they feel deserve to make the final ballot—will be posted online in
June 2012, while the final awards ballot will be featured online only in July. Who will win? You will decide!
EXPO: (727) 726-3592
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17 Return of the Legends
See them at the Awards Show!
While we’re certainly proud to celebrate our 20th Annual
EXPO, we’re equally excited about the milestone earned
by our 15th Annual ED’s Adult Nightclub & Exotic
Dancer Awards Show. As a nod to this very special
occasion, we’re going to bring back some very special
industry professionals as guest presenters. More specifically, we’re inviting our Feature Entertainer of the Year
Award Winners and EXOTIC DANCER Hall of Fame inductees to be special awards presenters at this year’s show.
The Entertainers of the Year winners were Holly Montana
1998; Nikki Lynn 1999; Vanna Lace 2000; Felecia 2001;
Nina Mercedez 2002; Aspen Reign 2003; Deuces Wild
(Leslie Wells and Tristan Blue) 2004;, Jade Simone
St. Clair 2005; Tanya Taylor 2006; Taya Parker 2007;
Carmen Hart 2008; Rachel Laree 2009; Schevelle 2010;
and Christina Aguchi 2011. And the Hall of Fame inductees were Eleanor Bucci 1998; Venus DeLight 1999;
Melissa Wolf 2000; Blondage 2001; Ginger Lynn 2002;
Harry Mohney and Alyssa Alps 2003; Al Sokol and
Dave Baucom 2004; Michael J. Peter and Rita Bane
2005; Michael Pinter and Steve Cooper 2006; Motley
Crue and Jerry Reid 2007; Don “Weasel” DalPonte
and Jim St. John 2008; Greta Shamy and Albert Bortz
2009; Clyde DeWitt, Brad Shafer, Luke Lirot and John
Weston 2010; and Duke Dearing and Randy Beasley
2011. Sadly, Rita Bane and Greta Shamy have passed away.
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18 Party Once, Twice
We open and close with a bang!
Let’s face it: We are in the entertainment industry. That’s why every
EXPO includes special nightly parties to give attendees the opportunity to let their hair down and enjoy the night life of Las Vegas, while
also networking with fellow club owners and industry professionals in
a casual-yet-lively environment. Our themed evening parties have
included bikini contests, prize giveaways, performances by the industry’s top feature entertainers, and fashion shows. Our Monday Night Opening
Parties and Wednesday Night Club
Owner & Staff Appreciation Parties have
been held at Vegas’ top adult nightclubs, including The Hustler Club,
Rick’s Cabaret, Scores, Sapphire,
Deja Vu and Little Darlings, and
also at Vegas’s top regular nightclubs
from Rum Jungle to The Drink to
Club Ra to ROK Vegas. To see the
latest details on EXPO 2012 parties and
themes, visit www.EDpublications.com
www.EDpublications.com
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19 Sponsors & Exhibitors
Back with a vengeance!
The more sponsors we have for the Annual EXPO, the more bells and whistles the show will have, with all those little extras
that make the event more interesting and enjoyable for attendees courtesy of industry sponsors who don’t mind helping pick up
the tab. In celebration of this year’s EXPO being the 20-Year Anniversary of the show, the big boys have already signed up as
sponsors for EXPO 2012, including Harry Mohney, Jason Mohney and Laurie Bowers of Deja Vu; Rick Nechio and Mike Roach of
Anheuser Busch; Niko Foster and David Macko of JGC Management/Jaguars Gold Clubs; Jade Simone St. Clair and Jack
Bailey of Datacom Systems; Michael Tsang of Club Connect; Jeff Stoller and Colleen Garczynski of Penthouse Clubs; John
Jacquat of Pure Risk Solutions; Dave Baucom and Bill Thomas of MAL Entertainment; Valerie Prohammer and John Nelson
of Essential Entertainment Insurance; Don Kleinhans and Russel Bruno of Club Cam Systems; and Will Spivak and Joshua
Lucas of Modern Line Furniture. For Sponsorship Opportunities, contact Lacy Empkey at (727) 726-3592.
Nobody wants to shop in the dark. That’s like loading up the car and heading to the mall without having any idea what
stores are there. That’s why we have a Confirmed Exhibitors section on the www.EDpublications.com website to let
show attendees know in advance exactly which companies will be on the EXPO 2012 Tradeshow floor promoting their
latest and greatest products and services. We tell you the company name, their booth number, and even give you a link
to their website so you can do a little advance research before meeting the company owners in person at EXPO 2012.
New exhibitors are reserving booths weekly, so check the Confirmed Exhibitors Link at www.EDpublications.com
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20 ACE Meeting
“Occupy” your industry!
We’ve heard so much lately about the “Occupy” movement, from Wall
Street to your street. As we witness thousands of people standing up
for what they believe in, the EXPO will once again offer the opportunity
for adult club industry professionals to stand up for what they believe
in—namely, the right of this industry to exist and thrive. Each year at
EXPO, the Association of Club Executives (ACE) holds the largest
gathering of its National Board before the official start of the convention
(this year, the meeting will be Sunday, August 26th, from 4-6 pm). The
meeting is open to non-board members, giving ACE Statewide Chapter
members the opportunity to hear what ACE National is working on. ED
Publications will also provide free meeting space for any ACE chapters
that would like to hold a meeting during the EXPO; call the ED office at
(727) 726-3592 to reserve meeting space. For more information on the ACE National Board Meeting, contact Executive
Director Angelina Spencer at (202) 220-3019 or at aspencer@empowermentpr.com
EXPO: (727) 726-3592
Early registration discounts!
Until May 30, all EXPO badges are
only $299 and the price includes your
Awards Show ticket! (The registration
rate increases after May 30 to $359 for all
badges.) Choose your badge designation:
Club Owner
Club Executive
General Manager
Entertainer
Industry Attendee
Exhibitor ($1,795 for a booth)
Please note: If you purchase three or more EXPO
registrations, you receive an additional 15% discount!
Register online at www.EDpublications.com
by phone at (727) 726-3592, or use this form:
Club/Co.: __________________________________
Attendees:
1) _________________________________________
2) _________________________________________
3) _________________________________________
4) _________________________________________
Email: _____________________________________
Address: __________________________________
City: ______________________________________
State: _________ Zip: _____________________
Phone: ___________________________________
Fax: ______________________________________
Total Enclosed: _____________
By: ( ) Check/MO ( ) Amex ( ) Mcard ( ) Visa
Front and back of brochure features
award-winning adult movie star and
touring feature entertainer Stormy
Daniels.
www.EDpublications.com
EXPO: (727) 726-3592
Card #: __________________________________
Sec. # _______________ Exp. ______________
Name on card:____________________________
Billing Address: __________________________
Billing Zip: _______________ Return to:
ED Publications, 2431 Estancia Blvd., Bldg. B,
Clearwater, FL 33761
(727) 726-3592 Fax: (727) 712-8282