ȃȃȐɕɕɄɑȨȐɕ - Attire Accessories magazine

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FEBRUARY/MARCH 2012
ISSUE 31
In the
money
ȃȃȐɕɕɄɑȨȐɕ
Catwalk
confidential
London
Fashion
Week
The latest
purses and
wallets
Show
previews
• Spring Fair
• Moda
PURE
WIN
a VIP mini
-break
at The Briti
sh
Craft Trade
Fair
The official
show guide
PLUS
• EXPERT ADVICE
• INDUSTRY NEWS
• BRAND NEW PRODUCTS
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Multi -functional is the hot topic this season!
Why buy two bags when one will do the job – and in spectacular style!
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Think outside the bag.
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For men as well
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CONTENTS
101
Contents
REGULARS
9 Editor’s letter
What to look out for this issue
81
11 Industry news
Get the lowdown on the latest
happenings in accessories retail
20 On with the show
Trade show news, dates
and developments
23 Competition
Win a luxury weekend at the
British Craft Trade Fair
24 Brand spanking new
The hottest new products to hit
the market
PROFILES
53 London calling
Nadia Minkoff reveals how she has built
her eponymous label with the capital city
as her muse
111 All the answers
Our experts answer your latest
retail queries
11
81 Standing the test of time
Sanjay Bhojwani explains how Icon
Watches has adapted to the everchanging face of the timepiece market
53
101 Great aspirations
Elegant Emporium’s Julie Rainer-Seath
tells us how she combines large-scale
ambitions with a personal touch
114 Diamonds are forever
Burlington Arcade’s Susannah Lovis
reveals why the legendary thoroughfare is
the perfect fit for her antique aesthetics
130 Prêt à Porter
UK-based designer Esther Porter
introduces her collection of functional
luxe leather handbags
$77,5( ·
114
31
FEATURES
56 Insurance Solutions
Brokers TH March address queries and
concerns about insurance
75 Close to hand
A round-up of 2012’s purses and wallets
97 Planning and launching an
online store
Barbara Aspin takes us through the steps
to e-commerce success
117 A click away – QR codes
Intelligent Retail’s David Mackley
explains new age shopping and QR codes
75
120 Heavy metal
Take window display inspiration from
this season’s key metallic shades
123 ACID: Intellectual property in
the workplace
ACID CEO Dids MacDonald outlines
and explains the latest IP guidelines for
employers and employees
105
SHOWS
31 Pure and simple
All you need to know about Pure
London, with previews from
companies old and new
120
59 Fresh as a daisy
We check out the ones to watch at
this year’s Spring Fair International
85 Global vision
A sneak peek at Moda, which
promises more international brands
than ever before
105 In vogue
We round up the rising stars at
London Fashion Week this season
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EDITOR’S LETTER
Cover image courtesy of Tresor Paris
www.tresorparis.com
FEBRUARY/ MARCH 2012
MANAGING EDITOR
Louise Prance +44 (0)1376 535611
EDITOR
Laura Sutherland
+44 (0)1376 535613
lauras@attireaccessories.com
EDITORIAL ASSISTANT
Nancy Hayes
nancyh@kdmediapublishing.com
SALES MANAGER
Mark White +44 (0)1376 514000
markw@attireaccessories.com
SALES EXECUTIVE
Michele Rogers +44(0)1376 535600
micheler@attireaccessories.com
DESIGN MANAGER
Sarah Barnes +44 (0)1376 535616
artwork@attireaccessories.com
DEPUTY DESIGN MANAGER
Sophie Farage
GRAPHIC DESIGNERS
Laura Perry, Hayley Kilminster, Ami Williams,
Leanne Walsh
WEB DEVELOPMENT MANAGER
Stuart Weatherley
SUBSCRIPTIONS
Alice Henson, Tammy Wright
+44 (0)1376 514000
KD Media Publishing Limited
Broseley House, Newlands Drive,
Witham, Essex CM8 2UL
www.attireaccessories.com
ISSN 1758-0919
Attire Accessories is solely owned, published and
designed by KD Media Publishing Limited. Whilst
every effort was made to ensure the information in this
magazine was correct at the time of going to press, the
publishers cannot accept legal responsibility for any errors
or omissions, nor can they accept responsibility of the
standing of advertisers nor by the editorial contributions.
The views expressed do not necessarily reflect those of the
publisher. Attire Accessories is published six times a year.
Subscription rates for overseas readers are £40 per annum
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Drive, Witham, Essex
CM8 2UL.
All the fun of the fair
After the relative
calm of the Christmas
period, February finds
us once again in the
thick of trade show
season. Luckily, it’s
not hard to get excited
about the autumn/
winter collections when you are gathering
information about exquisitely designed
accessories, and this bumper edition of
Attire Accessories sees even more achingly
on-trend jewellery, shoes, handbags and
fashion extras than ever before.
We continue our partnership with Pure
London, bringing you the official show
preview for the Pure Gallery’s fashion
accessories and footwear areas. Complete
with floorplan, brand listings and
comprehensive exhibitor profiles, all showbrowsing essentials are covered.
There are also extensive guides for
Spring Fair and Moda, key events in the
fashion trade buying calendar, as well as
a sneak peek at the sartorial highlight of
the season, London Fashion Week. With a
number of new developments and exciting
new international names, all of the fairs
featured are must-see shows for retailers
with their fingers on the pulse.
As well as the jam-packed previews and
trusty regular features and interviews, we’ve
rounded up a chic selection of the market’s
latest purse and wallet offerings to ensure
that all accessories bases are covered, while
this issue’s ultra-glamorous competition
prize is a luxury mini-break at the British
Craft Trade Fair in April, courtesy of PSM
Ltd and the Crown Hotel Harrogate.
Happy reading,
0ǸɤɑǸ
Laura Sutherland
Editor
Wallets and
purses, page 75
Pure London,
page 31
Editor’s pick
As something of a jewellery magpie, I find it hard
to resist gems in all forms – the bigger the better.
So when I set my eyes on Mawi’s collection, my
heart skipped a beat. With a reassuringly chunky
chain, sumptuous stones and modernist geometric
shapes, this gorgeous multi-coloured necklace is the
dictionary definition of a statement piece.
$77,5(
NEWS & EVENTS
Industry news
FIND OUT WHAT’S NEW IN FASHION
ACCESSORIES RETAILING
Carnet de Mode
goes international
After finding quick success in France, Carnet de Mode
– the first platform for crowd-funding in the fashion
industry is looking to raise funds to further its growth
with an aim of taking the world by storm.
In less than a year, more than 60 international
designers have presented their future collections
online, and more than 200 will join the community in
the next few weeks.
Its unique crowd-funding concept involves
connecting the top emerging fashion designers
with style enthusiasts. Customers invest and help
finance collections in return for original pieces, and
an important return on investment. This is a direct
relationship that gives fashion lovers the opportunity
to be more involved in the making of future trends. In
addition to this, an online store is also available on the
platform, allowing designers to create their own shop
space on the website.
To find out more, visit www.carnetdemode.com.
Jianhui London hand-picked by Elio
Fiorucci for 2012 collection
When accessories designer Jianhui created his distinctive Next Pashmina,
he had no idea that it would be picked up by one of Italy’s fashion icons.
Now, after catching the attention of Elio Fiorucci, the piece has been
added to Fiorucci’s 2012 Love Therapy collection.
The Next Pashmina, which comprises hundreds of tiny pieces of
wood reclaimed from furniture manufacturers, is a refreshing take on
the current craze for all thing ’90s. Jianhui says: “I noticed that furniture
manufacturers waste thousands of tonnes of wood each year in the
form of off-cuts. So, I set out to turn these materials into stylish and
comfortable pashminas that can be worn by men and women.
“Fiorucci is known the world over for his highly-respected Love
Therapy brand. I was thrilled to have been contacted by him, and can’t
wait to see my piece included in one of his collections later this year.”
“My work is all about eco-design and creating comfortable pieces out of
resources that we normally waste. I’m so proud to see The Next Pashmina
being taken to a new level of recognition,” he concludes.
For more information on the product and Jianhui’s designs, visit the
website www.jianhui.co.uk.
JIMMY CHOO IS NAMED WORLD’S MOST OUTSTANDING CHINESE DESIGNER
Globally-renowned shoe designer Jimmy Choo has been honoured
for his outstanding achievements in the footwear industry.
As part of its annual recognition of the world’s most outstanding
Chinese designer, the Hong Kong Design Centre (HKDC) awarded
Jimmy Choo OBE with its 2011 accolade.
The World’s Outstanding Chinese Designer Award 2011 honours
designers of Chinese heritage who have demonstrated significant
contributions to the design community and have continued to
devote themselves to the development of design through supporting
educational, training and research activities across the globe.
Choo said: “I am extremely honoured and very proud to receive
this special award and very grateful for the recognition.”
Choo, who was born in Malaysia into a family of shoemakers of
Chinese descent, made his first shoe at only 11-years-old.
His determination
to follow in his
father’s footsteps and
master the art of shoe
design brought him
to London where
he established his
couture label in 1986.
His made-to-order
designs include an
extensive range of
bespoke handmade
women’s shoes, which are favoured by international stars worldwide,
including the late Princess Diana.
$77,5( ·
THE BAG ISSUE
SET TO BECOME
THE ACCESSORY
OF 2012
Big Issue – Britain’s social enterprise
for the homeless – proudly kicked
off its The Bag Issue campaign
at a glittering gala event at The
House of St. Barnabas, which was
attended by more than 200 guests
including Sir David Frost and Eddie Izzard.
The Bag Issue offers ‘hand up not a hand out’ assistance to Indian
orphans from Karm Marg - a home for street children based in the
outskirts of Delhi.
Trudie Styler has been the patron of the Mukti charity – which
funds the Karm Marg orphanage – for the past 10 years. Delighted
at being invited to launch The Bag Issue she said: “There’s a synergy
between The Bag Issue and Big Issue. Both Big Issue vendors and the
children at Karm Marg are working their way up from the streets.
“They want to make their own destiny and hold their head high.
This gives them self esteem, helps foster communities and enables
them to support their own lives.”
The bags are made by women on low subsistence wages from banana
skin fibres and elephant dung, and will have a series of articles printed
on them in the magazine.
The first edition of the collectible bags bears the Universal
Declaration of Human Rights from 1948, and will be sold by street
vendors, on the Big Issue website and through retailers.
Co-founder of the magazine, John Bird, said: “Poverty is a human
rights abuse and Trudie has done wonderful work in highlighting this.
I urge everyone to get behind The Bag Issue.”
Scholl takes its UK sales operation inhouse for autumn/winter 2012
The restructuring of sales and marketing operations comes as a result
of consumer goods giant Reckitt Benckiser’s recent acquisition of the
Scholl footwear brand and the appointment of Andy Hewat as UK
Country Manager.
Hewat says: “The Scholl brand is growing strongly within the UK
fashion footwear market and as a result we felt that the time was right
to bring the brand back in-house and build upon the fantastic job
done by Fourmarketing. ”
The UK Scholl business is up more than 100 per cent on 2011, an
outstanding declaration in the current wholesale climate. This new
business chapter looks to sustain and build on this impressive level of
growth in the UK.
Autumn/winter 2012 sees some exciting new product development
within the Scholl collection, bolstering its fashion styles and
cementing its status within this sector as well as delivering highly on
its more contemporary styles across the Cork and Wood lines.
$77,5(
Clarks Village wins Green Apple
Award for environmental project
Clarks Village Outlet Shopping Centre in Somerset was
awarded the prestigious Green Apple Environment Award at
the Houses of Parliament last week.
The award recognises its outstanding contribution to an
environmental project that has allowed the outlet centre to
develop multiple recycling streams.
The Green Apple Environment Award is a national
campaign that rewards Britain’s greenest companies, councils
and communities. Clarks Village competed against over 500
other nominees to win the coveted award.
Five years ago the outlet village had a three-stream
recycling system and diverted almost 60 per cent of its waste
from landfill. Although this met obligations, it failed to meet
its aims. The outlet now recycles 24 streams, which equates
to almost 90 per cent recycling.
John Turner Deputy Centre Manager at Clarks Village
comments: “We are absolutely delighted with the award
and recognition for all the hard work that the team have put
into this project. It’s been a monumental task in changing
behaviours and re-training staff to separate all of the rubbish,
which is even more difficult when you have over 90 stores!
“This also sends out a very clear message about the
importance of a good environmental strategy and how it can
benefit a business commercially. We have not only diverted
over 540 tonnes of waste to landfill annually now for the
last three years but just as importantly, we divert 110 tonnes
of carbon dioxide from
going into the atmosphere
annually and have
generated enough electricity
for two years running that
would fuel on average three,
family homes for one year.”
After great success
in these awards, Clarks
Village is in the running
to be entered into the
Brussels led European
Business Awards for the
Environment. The Green
Apple Awards is one of
the few accredited feeder
schemes for entry into the
European awards.
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NEWS & EVENTS
Clarks Originals celebrates
legendary music history moments
with the Rock Royalty collection
PALESTYLE COLLECTION SHOWCASES AT
BRITISH MUSEUM’S EXCLUSIVE SHOP
Fashion ComPassion – the online ethical retailer has announced
that its socially conscious accessories brand Palestyle has been
chosen to be sold at the British Museum Shop from 26t
January - 15t April, 2012, to coincide with the Hajj Exhibition
in London.
The collection will include a selection of signature clutches
and wallets, crafted from genuine leathers and adorned with
gold-plated Arabic calligraphy, with five translations: Secret of
Your Beauty, Magic of Your Eyes, So Adorable, Like An Angel
and Charming as the Moon, in addition to an exclusive clutch
designed especially for the exhibition.
Not only has Palestyle become one of Dubai’s most soughtafter fashion brands – it also retains an ethical commitment
to improve the lives of Palestinian refugee women who gain
empowerment by working on the brand’s handmade embroidered
pieces. In addition, a percentage of the company’s sales also goes
to social projects supporting the refugee women, their families
and communities.
Promoting education, employment and self-sustainability for
marginalised women in war-stricken societies, it is a monumental
achievement for both Fashion ComPassion and Palestyle to be
recognised in the British Museum’s exhibition.
“Fashion ComPassion is delighted to be working with the
British Museum. We feel honoured to be showcasing the first
socially conscious fashion brand from the Middle East, at The
Grenville Room – it’s
a big win for ethical
fashion to be part of this
prestigious exhibition,”
says Fashion ComPassion
founder, Ayesha Mustafa.
The exhibition aims to
educate a global audience
on the significance and
history of the Islamic
pilgrimage of Hajj visually
through artwork, textiles
and manuscripts dating
back to the time of the
Prophet Muhammad in the
7th century A.D.
To find out more, visit
the website www.fashion
compassion.co.uk.
Clarks Originals’ role within the history of music and style
comes alive once more for spring/summer 2012, as the iconic
footwear brand launches a limited edition British music
inspired collection of Desert Boots.
Rock Royalty is a quartet of desert boot styles
reworked to salute four of the UK music scene’s
greatest eras.
The Union Jack sums up what it means to be
British, with a flag print motif inspired by the punk
era’s pins and radical style. Glamrock is a boot bedecked in
clear-cut crystals paying tribute to the glitz of David Bowie’s
alter ego Ziggy Stardust. In true homage to the musical
melting pot of the ’80s, the Special design incorporates the ska
movement’s chequered symbolism.
In true celebration of British design, the Hainsworth desert
boot has become one of the greats in the history of fashion.
Having created textiles since 1973 and supplied everyone
from piano makers to the Queen, this uniformed boot
commemorates decadent ’60s style, with echoes of Sergeant
Pepper and Psychedelia in its bold design.
Dower & Hall designs feathers
for Kasabian
Dower & Hall have created four feathers for world famous
English indie-rock band Kasabian.
The four feathers feature in the band’s super-deluxe
Velociraptor! box set which is a limited edition of their fourth
album – only 1,000 copies are being produced, worldwide, and
will each be signed by the band.
The four feathers, created from pewter and finished with a
specially developed plating technique to provide the black colour,
have been included in the box set as physical representations of
the artwork design on the singles’ covers.
Dan Dower of Dower & Hall says: “Making the impossible a
reality is what we thrive upon. When Sony records approached us
on behalf of Kasabian to create four styles of realistic feathers in
metal, we were extremely excited. Through the seamless blend of
the highest technology and master hand-craft skills we have been
able to create four exquisite pieces which could only be produced
in this way - detailed and delicate as a feather, yet strong and
durable as metal.”
$77,5( ·
Yarto signs agreement for Home
of Time watch range
Yarto has signed a Royal Observatory Greenwich supply and
distribution agreement for a brand new range of watches.
Britain’s historic Royal Observatory Greenwich is home of
Greenwich Mean Time and the Prime Meridian line. Yarto
has been awarded an exclusive worldwide licence to supply and
distribute watches in the UK and overseas. The watches – set
to retail at between £85 and £300 – are expected to be with
stockists in spring 2012.
The Meridian timeline will be engraved on the buckle of
each timepiece, with an official Royal
Observatory Greenwich endorsement on
the reverse.
The range will include chronographs;
classic, dual time and GMT watches,
slim and fashion models, as well
as limited editions – all made of
either titanium or stainless steel and
with high quality mechanical and
quartz movements.
Yarto boss Michael Grant says:
“As a British company Yarto is
both honoured and delighted to be
associated with the Royal Observatory
Greenwich. This unique range of watches
is an exciting addition to our portfolio.”
For further information, call +44 (0)208
954 2661 or visit www.yarto.com.
FASHION ANGEL LAUNCHES DURING
GLOBAL ENTREPRENEURSHIP WEEK
A new social impact business called Fashion Angel launched
during Global Entrepreunership Week – the world’s largest
entrepreneurial movement.
Fashion Angel is the home of mentoring, networking and
business funding for both new and established fashion industry
entrepreneurs. The company seeks to challenge the high failure rate
of designer and SME businesses by providing specialist mentoring
and support from a collective of industry professionals.
The brainchild of Alison Lewy, the concept for Fashion Angel
sprang from her time as a Commercial Director of the Fashion and
Textile Museum, where she encountered a constant demand for
business support from emerging and established fashion industry
entrepreneurs. She is acutely aware that the reduction in public
funding for the creative industries, and in particular the fashion
sector, has left many feeling unsupported – hence the discussion to
fill that gap by setting up Fashion Angel.
The business offers support in all aspects of a fashion-related
business whether it’s strategic,operational, specific issues or
preparing a business for investment. Working with a collective of
industry mentors, Fashion Angel can help anyone with a new label,
innovative idea, product or service in the fashion, textile, jewellery
and home wares sectors.It also provides the crucial link between
investors who are committed to supporting the industry, and viable
businesses looking for external funding. Fashion Angel supports
emerging brands by preparing them for investment and giving
them the best chance of success.
For more information on the organisation, visit the website
www.fashion-angel.co.uk.
Bella Center opens new footwear purchasing platform in Copenhagen
In July 2012, Bella Center will open northern Europe’s most highprofile showcase and purchasing platform for the footwear industry,
under the name The Shoe Galleries Copenhagen, which will be a
vast 4,000 square metre powerhouse dedicated to shoes.
The new department will be positioned as a natural part of the
Copenhagen International Fashion Fairs (CIFF) to create synergies
and a natural flow. The new location will provide a new, modern
and logical environment for brands wanting to be where it’s all
happening and, in particular, exploit Bella Center’s unique facilities.
The Shoe Galleries will include Via Della Spiga, a boutique
showroom concept that will attract international high-end brands;
Meatpacking District, an original solution for strong brands wanting
$77,5(
their own identity and The Market, which will be dedicated to
temporary exhibitors participating at CIFF and other activities in
the footwear industry.
“We are creating one single location for shoes in Copenhagen,
with a broad and recognised range. With so much extra floor space,
we can accommodate more than 100 new brands,” explains Fashion
and Design Director, for CIFF, Kristian W. Andersen.
“At CIFF, we are now busy developing, conceptualising and, in
particular, taking the tough yet necessary steps to create the right
framework that will make CIFF the obvious choice in Copenhagen
and a real challenge to Berlin,” he concludes.
For more information, visit www.ciff.dk.
On with the show
CHECK OUT ALL THE IMPORTANT NEWS
AND DATES FOR YOUR BUSINESS DIARY...
Top notch speakers at Top Drawer Spring
Upholding its
commitment to
providing free first
class business advice
to all, Top Drawer
London unveiled a
sterling line up of
speakers specialising
in key retail
disciplines for the
spring/summer 2012
edition, from Earls Court London.
Retail champion, Clare Rayner kicked
off the seminar schedule on the show’s first
day. As one of the UK’s most respected
retail consultants, her seminar was a major
draw for buyers and exhibitors alike. Clare
presented her methodology ’10 Steps to
Retail Success.’ Clare’s vast experience
has seen her work with primary retailers
including M&S, Dixons and Argos, and
she is often called on to provide comment
to the media based on her extensive
knowledge of the retail industry.
Meanwhile, Craig Allen, Creative
Director for leading luxury cosmetic
brand Molton Brown, presented a case
study on the sustained success of the
company. Retailers were given an insight
into the re-launch of the brand and what
it takes to uphold brand popularity for
over 30 years. Craig has also worked for
retail heavyweights Linley, Gucci and The
Conran Shop.
Asia’s Fashion Jewellery
& Accessories Fair
moves to February
in 2012
Renowned as the leading sourcing
event of its kind in the first quarter
of the year in Asia, Asia’s 2012
Fashion Jewellery & Accessories Fair
(3FJ) in 2012 will be held from 18th21st February at AsiaWorld-Expo in Hong Kong.
The fair is being held weeks earlier than its usual March slot, in order to suit the
international trade event calendar. The new schedule also benefits buyers by enabling
them to get their hands on the latest autumn/winter fashion jewellery and accessories
as well as timeless bestsellers earlier than usual.
This key trade event gathers suppliers and buyers from all over the world. In 2011,
327 exhibitors from 15 countries participated in 3FJ. The fair also recorded over 4,200
buyers from 92 countries. Over 75 per cent of visitors were from overseas, reaffirming
the show’s international status.
In 2012, the fair will expand from two halls to three in response to demand for
additional exhibition space. Furthermore, two new exciting themed zones called
Sense and Fashion Accessories will be launched. The Sense zone will feature jewellery
brands, while the Fashion Accessories Zone will showcase fabulous handbags, scarves
and belts, among other market specialities.
$77,5(
Daniel Footwear
NICHE NEW TRADE SHOW
LAUNCHES IN MANCHESTER
Indulgent Trade Show, a new international
fashion event, launched in January at the
Manchester Conference Centre, showcasing
a selective overview of Britain’s fashion
creatives. The exhibition served as a fitting
platform for contemporary designers and
emerging talent within the eveningwear
category to present their autumn/winter
2012 collections.
Launched to create a niche trade show
that would focus on eveningwear premium
designer brands and accessories, the event
aims to provide the optimum opportunity
for buyers to source within their own
specialist category, ensuring they have their
finger on the fashion pulse.
One of the highlights of this event was
the fashion show in aid of the Make A
Wish Foundation. It was followed by a silent
charity auction, where designers donated
pieces to raise money for the charity.
Playing host to established brands,
as well as some newer names including,
Romantica, Dynasty, Frank Usher London,
Arthur & Betty, Daniel Footwear and
Tallulah Tennant, The Indulgent Trade
Show managed to attract a great number
of the most influential UK and European
buyers and there are hopes for it to become
a bi-annual event showcasing summer and
autumn collections.
For more information, visit the website,
www.indulgentfair.co.uk.
NEWS & EVENTS
Attire Accessories and Gift Focus Magazines sponsor
news awards at British Craft Trade Fair
Scoop announces exclusive new
brand signings
Scoop International, London’s newest and most
exciting fashion tradeshow will return to the Saatchi
Gallery on 12t-14t February, offering buyers’
exclusive access to labels not seen at any other UK
show this season.
The third edition of the show will feature the largest
line-up so far, and will play host to autumn/winter
2012 collections from more than 150 hand-picked
brands. Amongst an array of emerging and established
directional labels, visitors can expect to see exclusive
collections by Scandinavian label Filippa K, Belgian
brand Sandrina Fasoli and Japanese label As Know
As, alongside the best in British designers including
Handwritten, Bella Freud, Gloverall, Lavenham, and
Liberty Freedom.
Footwear and accessories complete the designer
offerings, as stylish handbag collections are on show
from Coccinelle, Thursday Friday and Orla Kiely.
Le Marionelle and Les Néréides bring high fashion
jewellery pieces, Vivienne Westwood brings its highend scarves range and Imoni gloves continue to push
the boundaries with a unique stand out collection,
mixing traditional glove making techniques with
vibrant colours and cutting edge designs. Lama Peach,
The Jacksons, Mexicana, and Candice Cooper bring
the best in directional footwear, alongside designer
Robert Clergerie, which will launch its first autumn/
winter 2012 collection under the direction of newly
appointed Creative Director and renowned designer
Roland Mouret.
For more information on the show, visit
www.scoop-international.com.
Attire Accessories magazine and sister title Gift Focus are backing British
designers in 2012 by sponsoring two new awards for creative talent.
Since its inception 35 years ago, British Craft Trade Fair has had an award
system in place which recognises some of the UK’s most talented creative
designers and artists in disciplines ranging from jewellery, functional and
decorative ware, fashion accessories and soft furnishings.
This year there will be two new awards added to the existing five, one for
Best New Gift Product sponsored by Gift Focus and the other for Best Fashion
Accessory, sponsored by Attire Accessories.
“We are thrilled to be backing British talent particularly in such a landmark
year with the London 2012 Olympics and the Queen’s Diamond Jubilee just
around the corner,” said Gift Focus Editor Sarah Reeve.
Margeret Bunn, BCTF organiser added: “The two new awards are a welcome
addition to our portfolio and I am very much looking forward to working with
both titles on this.”
BCTF represents some of the best British designers and independent
giftware manufacturers and is an Aladdin’s Cave for retailers.
This year’s fair takes place at the Great Yorkshire Showground in Harrogate
from 15th-17th April and will feature the work of 500 UK designer makers.
To find out more about the event, or to pre-register, go to www.bctf.co.uk.
Diary dates
Chic
29th January - 1st February, 2012
Ricoh Arena, Coventry
www.chicuk.com
London Fashion Week
17th - 21st February, 2012
Somerset House, London
www.londonfashionweek.co.uk
Spring Fair International
5th - 9th February, 2012
NEC, Birmingham
www.springfair.com
Asia FJA
17th - 21st February, 2012
Asia World Expo, Hong Kong
www.asiafja.com
Scoop International
12t - 14t February, 2012
Saatchi Gallery, London
www.scoop-international.com
Moda
19th - 21st February, 2012
NEC, Birmingham
www.moda-uk.co.uk
Pure London
12th - 19th February, 2012
Olympia, London
www.purelondon.com
Futura Fair
26th - 27th February, 2012
RDS, Dublin
www.futurafair.com
$77,5(
COMPETITION
Win!
A VIP mini-break at
The British Craft Trade Fair
Claire Armitage
ellery
Yu-Ping Lin Textile Jew
Billed as ‘the most inspirational trade fair
in the UK’, The British Craft Trade Fair
is a leading showcase for the nation’s
creative talent.
Featuring the work of 500 UK designers
and artisans, this year’s show takes place
at the Great Yorkshire Showground in
Harrogate from 15th - 17th April. For
buyers and trend-spotters looking to
source original and innovative hand-made
accessories, it’s an event not to be missed.
Strictly a trade-only show, it provides
a launchpad for new design talent and
has seen many exhibitors go on to
achieve international success during its
36-year history.
For 2012, courtesy of organisers PSM
The Crown Hotel Harrogate
Ltd and The Crown Hotel Harrogate,
Attire Accessories is offering the chance
to win two VIP gold passes to the fair,
staying at The Crown Hotel, with dinner
for two in the award-winning Orchid
Restaurant, one of the best Thai restaurants
in Yorkshire.
To find out more about the show and
hotel, visit www.bctf.co.uk or
www.crownhotelharrogate.com
The competition prize includes:
NTwo nights accommodation for two
people at The Crown Hotel Harrogate
NDinner for two in the town's awardwinning Orchid Thai restaurant
NBreakfast and dinner in their award
winning restaurant
NTea for two in Betty’s world famous tea
rooms in Harrogate
NChauffeur service to and from the fair
each day
NVIP gold passes to the fair, which
include free show guides, as well as free tea
and coffee
N£50 voucher to spend in Fodders
(www.fodderweb.co.uk) a new store
championed by the Yorkshire Agricultural
Society that acts as a shop window for local
farmers and producers, which gives them a
crucial local market for their produce. $
For your chance to win, answer the
following question:
How long ago was The British Craft
Trade Fair established?
a) 34 years ago
b) 35 years ago
c) 36 years ago
Visit www.attireaccessories.com and
fill in the online competition form to
enter the draw.
Deadline for
entries is 26th
March, 2012.
Terms and
conditions apply.
$77,5(
Brand Spanking New
OUR EXCLUSIVE ROUND-UP OF THE
NEWEST PRODUCTS AROUND
Joanne Stoker
Rainbow shoes
+44 (0)7795 967146
www.joannestoker.com
£825 RRP
Bedazzled
Shambala earrings
+44 (0)161 834 5992
www.bedazzledwholesale.co.uk
£14.99 RRP
Hetty Rose
Wing clutch
+44 (0)1273 778385
www.hettyrose.co.uk
£135 RRP
SB-Butterfly
Half Moon necklace
+44 (0)7786 115861
www.sb-butterfly.com
£2,500 RRP
Zelia Horsley
Striped Crystal collar
+44 (0)7989 840694
www.zeliahorsley.com
£390 RRP
Punky Allsorts
Mrs Edward Cullen ring
www.punkyallsorts.com
£12.50 RRP
Breil
Secretly bangle
+44 (0)1628 770988
www.breilmilano.com
£65 RRP
Fiorelli London
Carnaby bag
+44 (0)208 563 2206
www.fiorelli.com
£75 RRP
$77,5(
NEW PRODUCTS
Zara Taylor Jewellery
Magnifying Glass pendant
+44 (0)7969 685515
www.zarataylor.co.uk
£26.99 RRP
Dower & Hall
Isis collection
+44 (0)207 377 5544
www.dowerandhall.com
£50 – 195 RRP
Nica
Vanino bag
+44 (0)207 580 7066
www.nica.co.uk
£49 RRP
Hannah Zakari
Spearhead necklace
+44 (0)131 516 3264
www.hannahzakari.co.uk
£35 RRP
Oliver Sweeney
Hatton boots
+44 (0)207 428 3237
www.oliversweeney.com
£275 RRP
Fiorelli Est. 1988
Lucy Evelyn bag
+44 (0)208 563 2206
www.fiorelli.com
£55 RRP
Healthy Back Bag Company
Pintuck Floral Healthy
Back bag
+44 (0)207 812 9800
www.healthybackbag.co.uk
£59 RRP
Hip Hop Watches
Velvet Touch watch
+44 (0)1628 770988
www.hiphopwatches.eu
£34.99 RRP
$77,5( ·
)XQN\)LQJV
Importer of Stunning Costume Jewellery
New range being shown at
Chic - Stand B16 and Spring Fair Hall 19 Stand B33
Tel: 01227 283 482
Email: info@funkyfingswholesale.co.uk
www.funkyfingswholesale.co.uk
Hazel Atkinson
Jewellery LLP
www.hazelatkinsonjewellery.co.uk
Tel 0115 9586183
Handmade
in the UK
Next showing
Spring Fair DQ19
NEW PRODUCTS
Trollbeads
Christmas Charm collection
+44 (0)117 377 4214
www.trollbeads.co.uk
£35 - 549 RRP
Edition de Luxe Scarves
Tivoli scarf
+44 (0)1787 376051
www.editiondeluxecollections.com
£150 RRP
Crow’s Nest
Secret Keeper bracelet
+44 (0)207 823 3723
www.crowsnestjewels.com
£3,050 RRP
Fiorelli
Aruba bag
+44 (0)208 563 2206
www.fiorelli.com
£75 RRP
Picture Case
Chico Chick luggage set
+44 (0)1371 878047
www.picturecase.co.uk
£25 - 50 RRP
Nota Bene Jewellery
Stacking rings
+44 (0)203 176 2700
www.notabenejewellery.com
£875 - 1,200 RRP
NV Bags and Accessories
Fuchsia satchel
+44 (0)1454 320650
www.nvbags.co.uk
£35 - 42 RRP
Vanessa Kandiyoti
Chamomile Eye charm and
Macramé bracelet
+44 (0)207 823 3723
www.vanessakandiyoti.com
£1,300 RRP
$77,5( ·
Arabel Lebrusan
Filigree bangle
+44 (0)7946 942350
www.arabellebrusan.com
£640 - 695 RRP
Inqline
Iris bag
+44 (0)207 375 1735
www.sojalouse.com
£725 RRP
Heidi Mottram
Superstition collection
+44 (0)208 616 1944
www.heidimottram.co.uk
£260 RRP
Sarah Ibrahim Contemporary Jewellery
Three Drop earrings
+44 (0)7795 033266
www.sarahibrahim.co.uk
£317.50 RRP
Iron Fist
Ruff Rider platforms
+44 (0)1202 338500
www.jacksondistribution.com
£74.99 RRP
Ella Doran for Fulton
Birdcage Pinky umbrella
+44 (0)208 963 3010
www.fultonumbrellas.com
£23 RRP
Linzi Jay
Magpie bracelet
+44 (0)1254 665104
www.magpiewholesale.com
£9.40 RRP
JADA Jewels
Rose Gold and White Diamond
Mira bracelet
+44 (0)207 823 3723
www.byjada.com
£826 RRP
$77,5(
CHIC
PURE LONDON
J Shoes, www.jshoes.com
GALLE
show gu RY
ide
A
preview
of
fashion
accessor
ies
and foo
twear
exhibito
rs
HALL
LAYOUT
Navigate your way
around the show
Brand
listings
Your comprehensive guide
Plus
Pre-show round-up
Opening times and location
Product showcase
Official media partner
$77,5(
ȃȃȐɕɕɄɑȨȐɕ
$77,5( ·
Purely directional
Pure London ushers in a new season with a diverse
selection of cutting edge and design-led names
In brief
Show: Pure London
Venue: Olympia, London
Dates: 12th – 14th February, 2012
Website: www.purelondon.com
The UK’s leading fashion trade event Pure
London returns in February, bringing
together an eclectic mix of contemporary,
cutting edge and premium womenswear,
young fashion, footwear and accessory
brands under one roof at Kensington’s
Olympia venue.
Over 1,000 autumn/winter 2012 and
short order spring/summer 2012 collections
will be showcased alongside inspiring
presentations, highly-styled catwalk events,
and informative industry seminars given by
experts from Drapers and WGSN.
Split into four distinct sections, the
ground level will display an array of
womenswear collections, and the everexpanding Pure Premium sector will return
to the Pillar Hall. The Directional section
based in the Studio will offer an abundance
of fashion-forward names with a focus on
design creativity and contemporary yet
classic labels, whilst the Boutique area will
$77,5(
present exquisite eveningwear and luxury
occasion wear brands.
Spirit, the young fashion section, will
offer an ideal hunting ground for buyers
and retailers looking to showcase their
quirky and off-beat collections. Regular
exhibitor Iron Fist returns to Spirit this
year. Jessica Kent, the brand’s Marketing
Manager says of the show: “We are
really excited to be at this season’s Pure
London. We are always impressed with
the passion and knowledge demonstrated
in the catwalks and seminars that happen
throughout the show. We constantly have
buyers drifting over to the stand after
seeing or hearing about the brand.”
Over 200 top accessory and footwear
brands will come together on the upper
level to present their latest collections.
Pure London’s Head of Footwear and
Accessories, Vicky Ogden commented: “It’s
an exciting time for us, and we’re delighted
to be welcoming a number of new designers
and brands to this season’s show – offering
even more choice to our visitors, who are
always on the lookout for something new.”
The Footwear and Accessory halls are
divided into four key sections – Accessories,
Premium Accessories, Design-led Footwear
and Trend-led Footwear – each giving
visitors areas of focus where they can easily
find similar labels. Premium Accessories,
which is located on the gallery level,
complements the Premium Womenswear
sector. This section will welcome back
ethical brand Matt & Nat, award-winning
milliner Vivien Sheriff, Jacasi, Sam Ubhi,
Tatty Devine, Lowie and Ally Capellino;
as well as international names including
Christian Lacroix, Nina Ricci and Minoka
Esser. Zandra Rhodes will return to the
show with her designs for Adele Marie,
exclusively unveiling 50 new pieces. The
iconic fashion veteran will also be hosting
an afternoon tea and giving an exclusive
interview at Pure London.
The Footwear hall will provide buyers
with a broad spectrum of brands that have
designs suitable for every market. With
design-led labels such as Arche, Love from
Australia, Beyond Skin and Nicole Richie’s
House of Harlow line; and Trend-led
collections from companies such as Melissa
Shoes, Bronx, Ravel and French Sole, all
areas are covered.
For retailers looking for additional
inspiration, Retail Jeweller Editor, Laura
McCreddie will outline the key looks for
autumn/winter 2012, which should help
visitors buy into the sure-fire trends for
next season. $
PURE LONDON
Floorplan
* Correct at time of press.
$77,5( ·
Brand listings
100 Metres
Abbacino
About Eyes
About Face
Adele Marie
Aisling Maher Designs
Alice Hannah
Alison Van Der Lande
Ally Capellino
Altamodabelt
Amazonas Sandals
Anai Pink
Andean Comfort
Anna Lou of London
Annabelle Walker
Anouk
Arche
Ashiana
Ashwood
Atelier do Sapato
Audley
Ayala Bar
Babycham
Badgley Mischka
Bag It Don’t Bin It
Barbara Easton
Beau and Arrow
Becksondergaard
Betti Oliver
Betula
Bewitched Accessories
Beyond Skin
Bibi
Big Metal
Bill Skinner Collection
Birkenstock
Black Tangerine
Blanche in the Brambles
Blank
Blondie Mania
Blowfish Malibu
Bobelle London
Boo Hats
$77,5(
J167
J12
J142
J142
J33
K99
K86
J9
J43
J118
Fo121
J152
J181
J27
K43
J73
Fo333
J1
J180
Fo109
Fo332
J221
Fo225
Fo115
K97
J185
K46
J45
K85
Fo218
K61
Fo340
J44
J189
J161
KFo175
J181
K89
J93
J76
Fo316
K16
K105
Borre Olsen
J40
Borsalino
J28
BOURNE
KFo170
British Footwear Association Fo259
Bronte
J133
Bronx Fashion Bv
Fo318
Bruno Premi
Fo204
Bueno
J238
Buff Urban
K120
Bulaggi
J116
Butterfly Blue
K75
Butterfly Blue Homme
K75
c.doux
Fo342
Caprice
Fo330
Cara
Fo216
Carlton Shoes Ltd
KFo132
Caths
J143
Catherine Parra
J117
Chanii B
FO319
Chaos
K93
Charlotte Road Showroom
J67
Chie Mihara
Fo206
Chinese Laundry
Fo213
Christian Lacroix
J67
Claudia Canova
J98
Cocorose London
KFo129
Cocorose for Royal Ballet
KFo129
Coqueterra
Fo109
CORE
Fo148
Cushe Footwear
Fo231
Dav
KFo156
Demoda
K102
Designsix London
J228
Diavolina
Fo447
Disaster Designs
J242
Dkode
Fo219
Dollargrand
J2
Dolly & Daisy
J111
Dominique
K24
Dominique Mosley
J53
Donn’s Diamonds
J129
Down To Earth
F0124
DSUK
K110
Tatty Devine
Durango
Fo323
DuSud
FO236
Dyrberg Kern
J44
Echo
J21
El Naturalista
KFo156
Elegant Emporium London
J182
Eliza Gracious Ltd
K69
Ella Shoes
KFo126
EMMAGO
Fo432
Esska
KFO124
Etnika
J156
Exe Shoes
Fo119
Feud London
Fo308
Fiona Mcguinness
Fo447
Fly London
Fo207-300
Fraas UK
J138
French Sole
Fo106
Frye
Fo110
Fuchsia
K116
Furiezza, S.L.
F0240
Gabriella
J105
Gabs Handbags
J66
Gaby’s
J105
Gadea
Fo116
Gemini Jewellery
J126
Gipsy
K123
Girls & Pearls
J132
Gizelle Renee
K73
Glen Prince
K11
Glen Urban
K11
Golunski
J234
Goodlookers
J171
Gorjus
J210
Guillaumond
K70
Hispanitas
KFo155
Hogl
Fo235
Holster UK Ltd
KFo133
House of Harlow 1960
Fo331
Hultquist Copenhagen
J8
Icon Watches
J152
Id Hats
J133
Ilex
K30
INOUÏTOOSH
J215
,17(51$7,21$/'(6,*1+$76
3XUHVWDQG-_ZZZLGKDWVFRP
dominique
LEATHER HANDBAGS PURSES & WALLETS
See us at Chic B52
Spring NEC 20J29
London Pure K24
01274 852276 | info@dominiquebcl.com
PURE LONDON
Iron Fist
Ipanema
Italca of Italy
IXLI
J Shoes
Jacques d’Albry
JBI Footwear Ltd
JLR Black Label
Jocasi
Jo Edwards
Jo Gordon
Johnny Loves Rosie
Juno
Kapre
Kate Benjamin
Kate Sheridan
Katy Kiro
Kay West
Kazuri
Kelsi Dagger
Kentucky Western
Khrio
Kibei
Kikiyo
Knomo
Kontessa
Koolaburra
Krystal
Kusan
Laidback London
Lamb
KFo152
J94
K48
KFo143
K70
Fo240
J99
J30
K96
K27
J99
J172
J175
J145
J5
KFo132
K17
J226
Fo430
Fo446
Fo320
Fo240
K19
J75
K12
KFo135
J136
K45
KFo135
Fo115
Leju
Leontine Hagoort
Lemonade
Lettuce
Lili & Poppy
Lodi
Lola Rose
London Rebel
Looky
Lotta
Lotus Handbags
Lotusfeet
Louifrey Watches
Love From Australia
Love Johari
Lovely Day
LoveRocks
Lovett & Co
Lowie
Lua
Luca Della Lama
Lucas Jack
Lucky Eyes
Lulu Australia
Lulu Guiness
Lulu Guinness Luggage
Lunar
Luxury Rebel
LYDC
Madaraff
Made
Makki
Mali Lacia Jewellery
Malissa J Collection
Manouk Bijoux
Mantra
Marco Tozzi
Maria Carla
Marla London
Martine Wester Jewellery
Martinelli
Matt & Nat
Meher Kakalia
J97
J57
K20
K40
J232
Fo116
J19
Fo307
Fo212
J125
K88
K44
J183
Fo381
K121
J143
J147
J211
J5
J205
J13
J25
K111
J197
J22
J35
Fo125
Fo334
K110
K56
K101
J77
K91
J200
J163
J110
Fo132
J180
J88
J62
Fo317
J85
Fo435
Melissa Shoes
Menbur
Mephisto
Michael Negrin
Miezko
Milans
Mint
Mirabelle
Mischa Barton
Miss Budd
Missco Girl
Miss Shorthair
Miz Mooz
Mobils
Moda in Pelle
Modern Vintage
Mon Amour
Moore & Moore
MorahMorah
Mosey Life
MR
Hord Series by MTM
Taffta By MTM
My Hat
Myst
Nadia Minkoff
Nakamol
Nali
NAT & NIN
Natraj International
Newalk
New Rock
NoDoubt
Nour
Nouv-Elle
Nova Leathers
Ocean Straits
Ochre Blue
Oilily Bv
Olga Berg
On a String
Orelia Ltd
Ottavia
Fo107
K7
Fo237
J217
Fo329
J101
J176
K58
J86
J167
K83
K115
KFo153
Fo237
J84
Fo331
K25
K39
Fo344
K41
J60
J212
J212
J232
Fo117
J61
Fo330
K42
J121
K92
Fo218
KFo127
Fo248
J109
J177
J135
J207
K52
J190
J39
J186
J194
K12
$77,5( ·
Owen Barry
Pachacuti
Paco Herrero
Paco Mena
Panama Jack
Pantone
Passigatti
Paul Frank
Paul & Joe Sister
Peak a Boo
Peak & Brim Hats
Pedro Miralles
Penelope Pond
Peter Bettley
Pia Rossini
Pikolinos
Plenty
Poetic Licence
POM
Pose
Posh Wellies
Pour la Victoire
PRANELLA
Preshhus
Pretty Ballerinas
Publicite
Qube
Quest?
Quintessential
Quinton Chadwick
Radley
Ravarts Apparel
Ravel
Rita Eliseo
Ritzy Crystal
Robako Ceintures
Roberto Botella
Redfoot Footwear
Riva Shoes
Rodgers & Rodgers
Ropane S.L
Rose Black Accessories
Rosie Fox
$77,5(
K76
J222
Fo445
K7
Fo255
K104
J112
J208
J18
J80
K105
Fo313
K31
J199
J164
Fo317
Fo334
KFo137
K23
Fo240
Fo230
Fo430
K77
J182
KFo147
Fo248
Fo241
Fo446
J157
J59
J24
K107
Fo309
Fo441
K65
J14
Fo224
KFo134
KFo168
J220
K64
J115
J139
Rubber Duck
Ruby & Ed
Ruby Rockitt
Rukhsana
Salt & Pepper
Sam Ubhi
Sancho Boots, S.l.
San Diego Hat Company
Sanita Clogs of Denmark
Santacana
Scholl
Seeberger
Sendra Boots
Showroom One
Shruti Designs
Siano
Silver Service
Sirco Leatherwares Ltd
Sixty Seven
Slang Barcelona
Smith & Canova
Snipe
SO-B by Borre Olsen
Sol-Id
Spot-on
Stephen Collins
Stetson
Strata
SU LONDON
Suzanne Bettley
Sweet Child
SwitchFlops
Tamara Fogle
Tantrend Bijoux
Tanya Heath Paris
Tatty Devine
Taurus
Tecumseh Canada
Ted Baker London
The Branch
The Real Pearl Co.
Timeless
TiTTo Accessories
Fo308
J54
J195
K81
Fo246
J79
Fo242
K13
KFo149
J69
Fo217
J38
Fo223
J18
K55
Fo441
J47
J238
KFo164
K34
J98
KFo151
J40
J201
F0118
J29
J72
J151
J218
J199
J161
KFo122
J91
J110
Fo127
J46
J148
Fo341
J22
J83
J113
Fo241
K117
Babycham
Topazglow
J137
Torba
J149
Tutti & Co
169
Unisa
KFo169
United Nude
KFo141
urbancode
J204
Urban Knit
K104
Vamp London
J216
Vanessa Tugendhaft Joaillerie
J37
Vanilla Moon
KFo159
Veletto
Fo220
Vendula London
J146
Verdon
Fo315
Victoria
KFo169
Vidorreta
KFo161
V.I.P Design
J209
Vivante by VSA
J153
Vivien Sheriff
J89
W1 London Ltd
K26
Watch-out
J200
Wembley International
Fo148
Wilfords Shoes
Fo124
WishList
K60
Wolfram Lohr
J213
Wonders
KFo167
Wonderweave
K37
Wrapper
J151
XTI Footwear S.L.
Fo104
Yull Ltd
Fo143
Zandra Rhodes
J33
Zigi NY
Fo307
Zsiska
J226
* Details provided by show organisers.
Correct as of 05.01.12.
PURE LONDON
Exhibitor profiles
Beyond Skin
Fo340
+44 (0)845 373 3648
www.beyondskin.co.uk
Makki
J77
+44 (0)7855 277159
www.makki.co.uk
Established in 2003 by Joanne Temperton, Makki is the
original luxury eel skin accessories specialist. This year sees the
expansion of the label into a range of other skins and leathers
to complement their trademark material. The company’s
signature totes and clutches come in an array of luxurious
textures, with pony hair and printed calfskin featuring in the
exotic new collection for spring. Inspired by Brazilian beaches
and summer nights, the Parati range’s colour palette comprises
burnished tones, sun-baked shades and effervescent brights.
J Shoes
KFo143
+44 (0)1858 468123
www.jshoes.com
J Shoes footwear has
always been designed
with a free-thinking
and creative customer
in mind. It’s only
appropriate that this
season sees many
exciting new developments for the brand, with a growing
commitment to craftsmanship and independent style. Fresh
features include patchwork designs, dip-dyed sole treatments,
and a broad tonal spectrum, taking in sophisticated red, navy
and brown shades. As well as being fashion forward, this
collection stays true to the individualist ethos of the brand, with
a number of quirky details such as contrasting rubber-dipped
laces and strong avant-garde shapes.
The ethical footwear brand has gone for a swinging ’60s look for
the label’s autumn/winter 2012 collection, with an emphasis on
block heels, steep platform courts, ankle boots and over-the-knee
styles. Beyond Skin’s signature striking zig zag prints make a
return, this time in a subtle array of demure shades, such as muted
charcoal, navy, forest green, autumn leaves brown and burnt orange.
Other key trends that feature in next season’s collection include
herringbone tweed, salmon sequins, metallic weave diamond
designs, animal print, and flock effect surfaces.
Blondie Mania
J76
+44 (0)208 870 8575
www.blondiemania.com
London-based brand
Blondie Mania produce
leather accessories and
bags using the softest
naturally-tanned leather
available. Although
many of the pieces
emulate classic
design and
structures, each
individual
piece reflects
the company’s
penchant for
eccentric and
playful touches,
such as the now signature pink lining. The latest collection
features quirky styles now synonymous with the label – as
well as a selection of new takes on elegant timeless shapes –
all in an array of on-trend hues. Blondie Mania was born out
of designer Helen’s desire to pursue a career in accessories,
despite being in the midst of training to be a solicitor. With
her vision and partner Gerard’s entrepreneurial flair, the pair
now supply to over 300 stores across the UK, and continue to
expand the business across Europe.
$77,5( ·
SU London
J218
info@sulondon.com
www.sulondon.com
Fraas UK
J138
+44 (0)207 486 8916
www.fraas.com
After a recent collaboration with Goose Design Consultants, Fraas
UK has been able to instil its autumn/winter 2012 collection of
scarves with a fresh wealth of fashion knowledge and inspiration.
The latest styles represent three trend themes for buyers, and are
separated into individual lines. With a colour palette including
cyan blue, deep honeysuckle and citrus tones, Mineral Explosion
is influenced by symmetrical explosions of minerals and powder
composites. Colour and texture are used to create key shapes and
marbling effects. Second trend, Woodland Guardian, focuses on
the circle of life, garnering print inspiration from forest animals
and plants in shades of tangerine and green. Decadent Traveller,
the final range, is informed by exploration of foreign landscapes,
architecture and culture, with elaborate forms and patterns.
Owen Barry
K76
+44 (0)1458 442858
www.owenbarry.com
Founded in 1948,
Owen Barry has been
producing sheepskin and
leather products from
traditional workshops
in Somerset ever since.
Even today, each item
is still meticulously cut
and made by British craftsmen using the finest British and
European skins. Its distinctive, award-winning handbag
collection currently offers over 50 designs, with upwards of
8,000 skin combinations available. Styles in the collection
now range from slouchy, unstructured everyday pieces to
cutting-edge fashion designs. To coincide with the launch of
the new brand identity, Owen Barry is offering over 20 of its
best-selling styles in popular and on-trend skins as a readyto-order stock program.
$77,5(
Usmani and Sanghera
established SU London
in 2006 at Spitalfields.
As both had over 20 years of experience in the fashion
production sector, they felt that it was the right time to launch a
collection of their own. With a desire to create pieces that reflect
high quality, distinctive craftsmanship and progressive design,
they decided to produce a luxury leather bag collection for men
and women. Aiming to fill a mid-market gap between the high
street and high-end design, each bag is designed with quality,
functionality and timelessness in mind. Many of the different
styles are multi-functional, in order to suit casual and formal
occasions, and the designers are preoccupied with sourcing the
finest and most unusual leathers and details.
ILEX
K30
+91 33 24430729
www.lexusexports.com
With a penchant
for clean lines,
fine detailing and
streamlined simplicity,
ILEX luxury leather
accessories showcase
fine craftsmanship,
innovative design
and unmistakable
glamour. Steering clear
of chasing trends, the
label has interpreted
the essence of Italian
fashion from its design
studio in Rome since
1993. Through contemporary styling, the classically chic pieces
complement on-trend ensembles. Each bag is hand-made
by trained artisans, and skins are hand-picked for originality.
Committed to impeccable finishes, and with a long-standing
reputation for quality, the brand’s range now includes handbags,
purses, wallets, belts, briefcases and luggage.
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Hall 19, Stand C10 - D11
Pure Accessories (Olympia)
12 - 14 February 2012
Stand J152
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PURE LONDON
Iron Fist
C36-D35
+44 (0)1202 338500
www.jacksondistribution.com
Continuing to push fashion
boundaries with bold artwork
and edgy styles, Iron Fist
returns with an autumn/winter
2012 collection that is visually diverse and distinctive. Whilst
staying true to the brand’s roots, with looks spanning from street
subculture to subtle sophistication, the fresh influence of three
directional themes is clearly identifiable in the collection. Swing
Low is an Art Deco inspired range of pieces with a playful
retro pin-up girl feel. The second trend, Hollywood is a casual
selection of energetic styles, ideal for day-to-night transitions.
Meanwhile, Night A Light is a collection of designs informed
by astrology, offering the label a dark contrast from its trademark
popping colours.
Wonderweave
K37
+35 31 42 95 006
www.wonderweave.ie
Holster UK
KFo133
+44 (0)1428 642324
www.holsteruk.com
Spring/summer 2012 sees brand new colourways being launched at
Holster, with graphite, navy blue and champagne nude – which has
already proven to be a best-selling shade on forward order – being
added to the sandal range’s colour palette. Australia’s favourite
shoe, Covergirl now features a higher jelly wedge mould, and is
expected to be another best-seller on forward order this season.
New details and enhancements have been added to various lines
in the collection, with hand-made glass embellishments being
introduced to the Platinum Jelly range for spring. Now available in
42 countries around the world, the company continues to expand
within the UK, with key stockists including Selfridges, Harvey
Nichols and Russell & Bromley.
Smith & Canova
Irish company
Wonderweave’s travel
accessories range, Steamline
Luggage, is known for its
leather bound vintagestyle suitcases. With 2012
marking the centenary of
the RMS Titanic’s maiden
and only voyage, the new
Diplomat series has been
released to commemorate
this anniversary. Made
from recycled re-bonded
leather and classic leather trimmings, the collection truly
evokes a bygone era of luxury travel. An ideal marriage of
vintage and modern – each piece features TSA-approved
locks – the line will be available to order at the show.
Ideal for those who hanker for glamorous globe-trotting
experiences redolent of the past, the pieces also double up
as attractive storage for the home.
J98
+44 (0)113 265 7276
www.smithandcanova.co.uk
Influenced by the
forthcoming Olympic games,
Smith & Canova’s spring/
summer collection for 2012
takes inspiration from tailored
heritage shapes, meticulous
sourcing and historic
production values. With a
versatile range of looks, from
athletic casual pieces with
clean lines to more structured
evening and work styles,
the collection offers a bag
to fit every eventuality. The
colour palettes are similarly far-reaching, with vibrant, eye-catching
shades, key seasonal pastels and neutrals off-setting an assortment
of textures.
$77,5( ·
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$77,5(
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on +44 (0)1376 535 600
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www.attireaccessories.com
PURE LONDON
Tatty Devine
J46
+44 (0)207 739 9191
www.tattydevine.com
Nadia Minkoff
J61
+44 (0)208 458 3058
www.nadiaminkoff.com
Nadia Minkoff‘s latest collection is a continuation of the
previous season’s London theme. However, the new designs take
influence from the city’s flair for mixing the ultra-modern with
national heritage, which is, with the recent regeneration of East
London, particularly timely. A mixture of vintage and textured
leathers with a colour palette of subtle greys, tans, browns, navy,
black and warm bronzes and reds reflects the current urban
landscape. The jewellery line continues with the charm theme,
with more vintage moulds, love heart messages and Tea Party
trinkets. The label will expand in 2012, with a selection of pure
silk and wool scarves set to début at Pure London.
Set up ten years ago by designers Harriet Vine and Rosie
Wolfenden, Tatty Devine remains an independent, witty brand
despite its now cult-like popularity in fashion circles. The pair still
design every piece in the quirky range, with two main collections
launched at London Fashion Week each year, alongside the
permanent line of classic favourites. The instantly-recognisable
acrylic silhouette designs – which include everything from
moustaches to lobsters and spectacles to custom-made name
necklaces– are the label‘s signature style, although more recent lines
now include materials such as wood, leather, veneer and enamel.
Sam Ubhi
Kazuri
J226
+44 (0)1449 616991
www.kazuribeads.co.uk
The Kazuri spring/summer 2012 collection features five new
colour palettes, including Spring, complete with apple greens,
pretty pinks and sugary pastels. Made in Kenya, the ceramic
jewellery is hand-made, with each individual bead being shaped
from clay, glazed and kiln-fired twice before being strung onto a
necklace or bracelet. Founded by the late Lady Susan Wood in
1975, to create employment for struggling single mothers, the
company now employs 350 local women. The workshop is still
located where it was founded 36 years ago.
J79
+44 (0)208 767 5533
www.samubhi.com
Award-winning jeweller Sam Ubhi has been designing for
over 20 years, offering an eclectic and elegant mixture to
wholesalers and customers alike. Having initially created
statement costume pieces from brass and glass beads, she has
now diversified with other eye-catching styles, using a varied
spectrum of embellishments, including horn, bone, and
unusual stones such as Labrodite, Jasper and Cloudy Agate.
With a love for vintage pieces, tribal decoration and ecofriendly materials, she has created a wholly original design
ethos which elevates jewellery to modern art status.
$77,5( ·
The Branch
Cocorose London
J83
+44 (0)1787 477005
www.the-branch.co.uk
KFo129
+44 (0)7948 356647
www.cocoroselondon.com
The Branch specialises in designer jewellery combining wood,
metals, and semi-precious stones, as well as many other materials.
This season, the label will showcase a collection of skilfully crafted
original wooden pieces, set with a variety of colourful natural
semi-precious stones, such as Blue Quartz, Yellow Jade, Green
Aventurine, Black Onyx, Fire Agate and Cornelian. While the
ISIS line will continue to expand, spring/summer 2012 will also see
the launch of the Snakeskin range, which features carefully dyed
snakeskin set in silver or gold against wood.
As a celebration of the
2012 London Olympics
and the Queen’s Diamond
Jubilee, Cocorose London
is releasing three dramatic new ranges of luxury ballet shoes.
Capital Class – the diffusion line – features the brand’s
signature foldable style, with seven new designs inspired by
classic summer looks, such as the ever-present nautical trend.
Royal Quartet is a sophisticated selection of four all-leather
hand-crafted ballet pumps in ultra-chic shades of black, scarlet,
champagne, tan and nude, all presented in collectable handbagshaped presentation boxes, complete with polishing cloth. The
Rule Britannia collection features non-foldable styles, handcrafted from calf leather in sophisticated demure tones.
Vivien Sheriff
J89
+44 (0)1725 512983
www.viviensheriffmillinery.co.uk
Following a successful
New York début in
2011, Vivien Sheriff
has turned its attention
back to all things
British. The brand
has a well-established
signature look, which
calls to mind the
Royal Family and
Ascot. However, the
label’s latest offerings
demonstrate a clear
departure from
pre-conceived ideas
about what the
milliner represents.
Inspired by Pop Art,
‘50s fairgrounds and
confectionery, the collection features an array of trilbies and
berets adorned with laser cut motifs, engraved leather trims
and dramatic feathers. Using carefully-sourced materials
such as acrylics, leathers and vintage textiles to create an
innovative new look with nostalgic iconography, the result is
a combination of prestige and cult cutting-edge design.
$77,5(
Tutti & Co
J169
+44 (0)1912 574284
www.tuttiandco.com
Established in 2004,
Newcastle- based label
Tutti & Co’s collection
of highly original
one-of-a-kind pieces
draws influences from
far-flung locations
such as Spain, Italy
and Indonesia. The
new spring/summer
2012 range includes
necklaces, bracelets,
earrings and rings
inspired by delicate
butterflies, flower
buds, and offset hearts,
featuring an edgy
combination of fine
and chunky chains, bijoux charms and natural stones. The new
line, Tutti & Cutie, will showcase a selection of intricatelycrafted charms.
Pure - Stand K78
tel: 020 7607 7732
www.mirabellejewellery.co.uk
PURE LONDON
Johnny Loves Rosie
Love From Australia
J99
+44 (0)207 247 1496
www.johnnylovesrosie.co.uk
Fo381
+44 (0)1604 239157
www.lovefromaustralia.com
Johnny Loves Rosie’s autumn/winter 2012 pieces will include
the label’s iconic silk roses, oversize black lace bows and
shimmering Art Deco-inspired hairpieces. Taking influence
from literary representations of the roaring ’20s, such as F. Scott
Fitzgerald’s decadent novel The Beautiful And The Damned, the
collection features gem-encrusted vintage-style headpieces, ideal
for adding sparkle to even the simplest of outfits. After 15 years
of designing accessories, the company still stands by its ethos of
well-crafted designs and promoting individuality in styling.
The luxury brand, known for its wide variety of hand-finished and
customised sheepskin boots, will celebrate its 10th anniversary this
year by launching its first spring/summer collection. New additions
to the label’s offerings include printed suede and leather espadrilles,
soft lambs’ leather clogs, chic sandals and festival-appropriate boots.
Adding a sophisticated touch to the comfortable Uggs trend, the
label is constantly updating collections to keep the Australian
accessories fresh and on-trend.
Quinton Chadwick
ID Hats
J133
+31 455 715 107
www.idhats.com
Established in 1990 in the Netherlands, ID Hats is a platform
for three very different house brands – Bronté, Oliver Sander
and Amber. Bronté, the ladies’ collection, is an innovative,
fashion-led line of hat designs. Focused on individuality rather
than a specific demographic, the casually elegant pieces have
been designed for any occasion. Meanwhile, Oliver Sander, the
men’s collection which includes trilbies and flat caps, features
eye-catching fashionable details and carefully chosen materials.
The luxury label, Amber showcases avant-garde shapes, with
aviator styles, fur bonnets and folk designs demonstrating a high
fashion aesthetic.
J59
+44 (0)207 607 1132
www.quinton-chadwick.co.uk
Designers Jane Chadwick and Jess Quinton continue the
label’s theme of Traditional Modernism with this season’s
bold take on the Fair Isle print. Floaty Cloud scarves in
softest merino bouclé make a début in subtle-yet-unexpected
colours. Multi-coloured pompoms and Missoni-inspired
chevron designs add a signature graphic element, which can
be seen across the brand’s array of bobble hats, berets, gloves,
wrist-warmers and mittens. The company prides itself on the
products’ fine hand-finished details and quality, believing that
this reflects the importance of the British craft tradition of
hand-knitting.
$77,5( ·
London Rebel
Goodlookers
J171
+44 (0)1634 713900
www.goodlookers.co.uk
Goodlookers’ spring/summer 2012 collection of reading glasses,
sun-readers, sunglasses and glasses accessories comprises fashionforward appeal with high quality and affordability. The Kensington
unisex reading glasses are a new addition to the company’s
best-selling retro range. With vintage circular lens styling and a
rich tortoiseshell finish, the frames combine modern style with
classic design. Other fun and quirky new models include Jazz,
which is available in vibrant two-tone colour options, and Picasso,
which features a chic gold leaf treatment on the arms. Launching
alongside these new shapes is an array of sun-readers and crystaladorned sunglasses.
Elegant Emporium
J182
+44 (0)1959 563215
www.elegantemporium.co.uk
Elegant Emporium‘s
varied range for spring/
summer 2012 features a
host of layered necklaces,
charm bracelets and
glittering rings. Inspired
by sunny mornings,
butterflies and daisies,
the collection has a
clear seasonal look, with
fine wire chains strung
with delicate jewelled
flower motifs and pastel
drop earrings and rose
motifs. With each piece
individually hand-picked
and sourced by founder
Julie Rainer-Seath, the
selection of costume and
semi-precious jewellery is extensive and ever-growing, with
new designs arriving frequently.
$77,5(
Fo307
+44 (0)1992 710444
www.londonrebel.co.uk
London Rebel is known
for its fresh, quirky
and subversive take
on footwear fashion,
and this season is
no different. With a
selection of edgy flats
and statement high
heels in an array of
moody shades, quirky
tartan and animal print
patterns, the shoe brand
has a broad range which
appeals to a variety of
female customers. As
the company prides
itself on recognising
the individuality of each consumer, it refrains from stocking
seasonal lines, preferring to supply designs that will have fashion
appeal all-year-round.
Sanita Clogs of Denmark
KFo149
+45 96 60 53 00
www.sanita.dk
Sanita’s classic sole,
available in natural wood
or shock-absorbing
PU, remains the
foundation of
all of the brand’s
designs. The
original sole now comes in a rainbow of new hues, which when
combined with uppers in a variety of textures, makes for a more
personalised style. Innovation is key to the Danish label’s design
team, and this season sees the evolution of the multi-functional
clog. Designed with a PU sole and a removable boot shaft, the
shoe is actually two products in one – a pair of warm winter
boots which can be converted into a pair of original Sanita clogs
for normal everyday wear.
PROFILE
London calling
Nadia Minkoff explains how her commitment to the
capital city and British production has helped her brand
last for over 20 years in the fashion industry
Tell me a bit about
how your company was
started, and who you’ve
worked with?
Straight after finishing
college, I began working
with Molton Brown on
a range of accessories, as
well as with Brown’s own label on a range
of womenswear. This was a great period, as
I learned a lot and worked with some great
people. I hadn’t intended to set up my own
business, but within six months I received
further orders from the likes of Harrods
and Saks Fifth Avenue, so it was just a
natural progression for me to set up Nadia
Minkoff London.
What was the aim of Nadia Minkoff when
it was first established? The aim was to produce top-end
accessories; pieces designed and made
entirely in the UK with a niche, understated
look using the finest raw materials, which I
sourced globally.
How were the initial products
developed, and what was the
response?
In the beginning, I developed and
cut the patterns for all the initial
products myself. At first I worked from
home, and then I moved to a small office
space in North London as things took
off. The early response was phenomenal,
especially as it was on a global scale.
What challenges were overcome when the
company was starting out?
Every challenge under the sun! Finding the
right factories, and knowing how to work
with them to get the very best is one of the
toughest parts of setting up. Also, I found
it a struggle to ensure that the raw material
supply chain was reliable and consistently
good. And, of course, the most challenging
part of business – as it is for any fledgling
designer – was finding out how to work
with the bank. Handling cash flow, cash
injections, and managing all aspects of
financing a growing business was the
biggest challenge for me.
Running one’s own business is no easy
ride, and in the creative arts sector it’s
even harder. My own experience has been
a rollercoaster ride with some great highs
and terrifying lows. I’ve had times when I
thought I might lose it all, and times when
I kept the business running purely through
my own belief. I was never in a position
where I could afford to expand quickly, so I
grew the label slowly. I’m still as passionate
about it now as when I started. If you love
what you do, don’t give up on it, it will
come good.
What would you say sets Nadia
Minkoff apart from its competitors?
When I first started out, there were very
few UK-based accessory companies,
especially handbag designer-makers. Over
the years, we have focused on quality and
ensured that we worked with great bag
manufacturers. We never ‘sold out’ on the
UK market by producing collections in
the Far East; we stayed true to our core
principals and UK manufacturing roots.
Our bags and accessories are designed
to have a timeless appeal, and are not
necessarily must-have trends of the
moment. For example, bling has never been
a key feature, despite designer and high
street styles being covered with hardware,
yet we have maintained and broadened our
fan base.
How important is the location and history
of the company to its success?
Nadia Minkoff is all about London. I can’t
see how I could have had the business, the
inspiration or the motivation over the past
20 years if it wasn’t for the fact that I truly
$77,5( ·
“
love this city. I’m always inspired by my
travels but my heart is in London.
How has the product offering changed over
the years and how would you describe your
current collection?
Bags and costume jewellery have always
been the core of the business and that has
never changed. From time to time we have
also made belts, scarves or other accessories,
which we felt complemented our central
range, and we still do this. For instance,
we currently have an exclusive iPad cover,
which we’ve made for Virgin Atlantic,
and we’re re-launching our scarf range for
winter 2012.
How often do you launch new lines?
We launch new lines twice a year in line
with the shows. During these times I
launch new styles, but also add twists
and try new colours on our popular bags.
However, we do a lot of own-label work
with a number of the large UK high street
names such as Jaeger, Next and Country
Casuals, and we work on new lines for them
week in week out.
What are the current best-selling designs
and tell us about the recent campaigns?
Our best-selling designs are the Covent
Garden mini clutch, the Mayfair and
Knightsbridge totes and our Fish and
Chips necklace. For the past three years our
$77,5(
We never ‘sold out’ on the UK
market by producing collections
in the Far East; we stayed true
to our core principals and UK
manufacturing roots.
”
campaign has been themed around London,
and we decided to focus all our efforts and
all our inspiration on the capital city in the
lead up to the 2012 Olympics. The bags
have all been inspired by various areas of
London, and named accordingly; while
our jewellery is made from a range of
’60s-’80s original moulds, which were of
course made in London. We inherited some
30,000 of them, and since then we’ve been
slowly casting and embellishing them with
Swarovski Elements to produce a range of
fun costume jewellery.
Which trade shows do you attend and
which one works best for Nadia Minkoff?
We show at Pure London, The Box in
Paris, Rooms in Tokyo, and are just about
to start showing at GDS Düsseldorf. All
of the fairs work really well for us – if they
didn’t we wouldn’t do them. Shows are so
expensive, and at this point in time it’s vital
not to have any large expenses which don’t
help to generate revenue.
When was the website launched and how
does it support the business?
The website was launched in 2005 and we
went on to open our online boutique in
2007. It’s constantly evolving in order to
reflect our brand image and our London
heritage. We change it quite dramatically
every season to reflect our changing colour
trends and inspiration. It’s a fantastic global
tool, and our news blog ensures that we can
update customers about changes as soon
as they happen. We also have a monthly
newsletter which keeps all of our followers
up-to-date with what we’ve been doing, and
highlights any special offers or competitions
PROFILE
we are running. Our look book section on
the site offers an insight into how we see
our brand, and our online shop enables
us to sell and deliver to customers all over
the world. It is fundamental to our success
in the UK and internationally, and the
aspect of our business that we are currently
investing much of our revenue and energy.
What have been the key milestones in the
running of the business?
Well, I guess still being around after 20
years in the fashion industry is a huge
milestone in itself. It’s been a labour of love
for me, and I am so happy to have lasted
so long. Other milestones which have been
special to me include getting my first order
from Virgin Atlantic; being part of a Made
in Britain show at the Museum of Bags and
Purses in Amsterdam; establishing a longstanding relationship as the manufacturer
of own-label designs for my favourite
high street brands; succeeding in Japan
and the most recent is purchasing our
very own Nadia Minkoff headquarters in
North London, which we moved into early
December last year.
How do you view the current market and
what trends, in terms of both in product
and business, do you see emerging over the
coming months?
The current market is the toughest I
have ever known it. I wouldn’t want to be
starting out now and I certainly would not
want to have any debts or loans. The current
trend as I see it is caution. We are sticking
to classic, well-made, well-priced, easy-to-
wear designs, and the market is focused
on quite low-key colours. Whereas we
used to change our ranges quite drastically
every season, designers now review and
update best-sellers. Sadly, I see high street
shops suffering and online shops gaining
momentum. If ever I thought there was a
time when predicting ‘what happens next’
would be virtually impossible, this is it!
Now is the time to stick with what you are
good at and what you are known for.
What are the future plans for the Nadia
Minkoff brand?
Opening into the German market is the
next growth area we are working on. I
usually work on a three year plan for a
market, and we have just started our foray
into Germany. I am working on some
exclusives for more airlines and we are
looking to grow our Duty Free and Travel
Retail business. We have also been working
on a bespoke/personalised range of bags
and small leather goods which will be
available through our website. This will also
include some special gifts for men, which is
something we haven’t done before. $
Contact
Nadia Minkoff
+44 (0)208 458 3058
www.nadiaminkoff.com
$77,5(
INSURANCE
solutions
Attire Accessories readers put their insurance queries, concerns and
questions to leading brokers T.H. March
New business
cover
I am planning on
visiting Spring
Neil McFarlane,
Fair International
Sales and Marketing
2012 with a view
Director, of T.H.
March & Co Limited
to launching a
retail giftware
business, but what insurance aspects should
I consider?
A
Neil says: As an absolute minimum you must
consider employers’ public and products
liability cover. Employers’ liability insurance
is a statutory requirement if you take on any
employees. Public and products liability are
essential, as without these there is the risk
that your business could be destroyed and
you could end up bankrupt, should you be
held legally liable to pay damages and legal
costs as a result of negligence arising during
the course of trading.
If you are using commercial finance to
open the business then most providers will
no doubt wish to see a business plan and
will expect you to have arranged insurance
in other relevant areas. This may involve
arranging insurance cover on key people
within the business, such as key person cover
or critical illness insurance.
You should consider insuring your stock
and contents, plus the buildings if you are
the owner. Cover for loss of money, damage
to glass and shop frontages. Business
interruption (loss of profits) should also be
taken into consideration.
Q
Changing stock
Following Spring Fair, I am thinking of
stocking new product lines which will differ
from my usual lines. Will I need to let my
insurers know?
A
Neil says: Should your business alter its
products from those historically stocked, it
is certainly advisable to notify you insurers
$77,5(
immediately to ensure that they are still
prepared to offer cover. Your new items
may offer a greater fire risk for example,
for which insurers may wish to charge an
additional premium or ensure that certain
precautions are carried out.
Another example would be a shop
stocking a line of jewellery. As you can
imagine, this would pose a greater theft
risk, and insurers may require security to
be increased or that the stock is stored in a
safe overnight.
It is important to remember that if you do
not inform your insurers of changes to your
business, this may enable them to decline a
claim presented to them. If in doubt, contact
your broker or insurer.
Q
Health & safety issues
I run a small business and only have a
couple of employees. In terms of health and
safety, what should I be aware of in case my
business grows bigger?
Q
Distributing to the USA
There is a possibility I will soon be
distributing products to the USA – will I be
covered by my insurance?
A
Neil says: Due to the strict liability laws in
America and Canada, having the correct
cover in place is very important. Insurance
policies available in this country may restrict
cover so that the policy will only respond
if a claim is made against you in a court
not operating under the jurisdiction of
either the USA or Canada. Cover can
even be further restricted to only respond
to claims brought under a court operating
under UK jurisdiction.
Very few insurers are able to offer cover
which operates under the USA/Canadian
jurisdiction and premiums required by
insurers will be high. Check with your
current insurer/broker to ensure you have the
necessary cover in place. $
A
Neil says: Even the smallest businesses
need to ensure that their staff are protected
against accidents and injury. Should you
have five or more staff, a written health
and safety policy is required by law. Clean,
tidy, uncongested, well-maintained and
adequately lit premises are necessary to avoid
slips, trips and falls.
Avoid trailing electrical leads across aisles.
A clearly marked first aid kit should always
be available in the workplace. Not only is it
important to protect your staff, but it is good
business sense to ensure members of the
public are protected as well. The prevalence
of personal injury compensation solicitors
making claims against businesses are more
widespread than ever before, which can
unfortunately drive up your insurance costs,
should you be sued for injury to your staff or
the general public. Your local council should
be able to provide assistance and advice on
all aspects of health and safety.
T.H. March is a well-established family
business founded in 1887. With offices in
London, Birmingham, Manchester, Glasgow,
Sevenoaks and Yelverton near Plymouth,
the company has departments covering
household, motor, travel, commercial and
scheme insurance. To find out more visit
www.thmarch.co.uk.
Makki’s Parati Collection,
featuring Burnished tones with flashes of Brights.
British & Italian Designed Handbags & Accessories
made with the world’s finest exotic skins, including
Eel Skin, Pony Hair & Calf Skin. The ultimate in luxury.
Makki, as purchased by Kate, The Duchess of
Cambridge, featured on The BBC & to be seen in
‘The Knot’ premiering Feb 2012.
Please visit us:
Pure, London, Premium Stand J77
Premiere Classe, Paris, Stand T105
To join the success of Makki, please contact us
for this season’s line sheet or to arrange an
appointment to view our collection.
www.makki.co.uk | info@makki.co.uk | +44(0)7855 277159
SPRING
FAIR
SPRING
FAIR
Fresh as
a daisy
Spring Fair International returns with
an inspiring new layout and look
Dower & Hall, www.dowerandhall.com
$77,5( ·
Spring renewal
With a fresh new approach, Spring Fair International will
offer a vibrant atmosphere for spotting the latest trends
Visitors to Spring Fair International can
look forward to a totally transformed show.
With three more halls of exhibitors, distinct
product zoning and wide boulevardstyle aisles, the UK’s largest and most
comprehensive annual retail trade event is
set to be more vibrant and buyer-friendly
than ever before.
The fair has been redesigned to resemble
a destination department store, where each
product category will have a distinctive
show within a show, with the aim of
making the buying process a pleasure
for the thousands of retailers due to visit
in 2012.
The Managing Director of show
organiser Emap Connect, Louise Young
said of the new developments: “We want
buyers to spend more time at Spring
Fair, so we’ve pulled out all the stops to
make it an unrivalled buying experience
that provides a stimulating and enjoyable
environment for retailers. Our aims are
to make it easier to shop, reduce queues,
provide more rest and relaxation facilities
and to create a better all-round ambience.”
As visitor feedback consistently indicates
that insight into future trends is one of
the primary reasons for attending Spring
Fair – second only to new productsourcing – all pre-registered visitors will be
sent exclusive autumn/winter 2012 trend
information collated by WGSN in the run
$77,5(
up to the event. A Spring Fair app, which is
compatible with all Smart phones, will also
be introduced this year as a planning tool
for buyers.
Trends to focus on will be even more
apparent upon arrival at the show, with the
three key concepts for buyers and retailers
to look out for being Ecohedonism,
Hyperculture and Radical Neutrality.
They will be showcased using products
available at Spring Fair at the WGSNhosted Trend Bar and seminar theatre
in Hall 6.
As a result of re-editing of the show,
Fashion Jewellery & Accessories will host
a number of exhibitors that would have
previously been in the Contemporary Gift
& Home halls. New labels to move into
the sector include Mywalit, Lua Limited,
Proppa Toppa, Welligogs, Orla Kiely, One
World Crystal, Carrie Elspeth and Sonia
Spencer Designs.
Commenting on the forthcoming show,
Event Director, Julie Driscoll said: “I
am delighted to announce that Fashion
In brief
Event: Spring Fair International
Venue: NEC, Birmingham
Dates: 5th – 9th February, 2012
Website: www.springfair.com
Jewellery & Accessories has grown for 2012
to feature hundreds of major brands from
over 19 countries, including Anna Nova,
Hunki Dori, Ness, Nour, RedDog Design
and The Bohm.”
The British Travelgoods and Accessories
Association will also mark this milestone
year for Spring Fair, by presenting three
prestigious awards in association with the
event. The categories are for Best New
Luggage and Travel Bag Collection, Best
New Fashion Bags and Best Accessories.
Luggage and travel accessories is a growth
area in this sector of the show, with
exhibiting brands including Hedgren,
Check In, Rey Pavon and Samsonite.
As well as the fresh highlights, wellestablished show features such as The
Jewellery Show, Catwalk, Fashion
Accessories Catwalk and Product Trails
will also play a part. The Gift of the Year
Awards will take place again in 2012,
after their successful return at the last event.
Catwalk shows and seminars will run three
times a day throughout the exhibition. $
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SPRING FAIR
Exhibitor profiles
SEA GEMS
18K04-L05
+44 (0)1736 335840
www.seagems.co.uk
BAGABOOK
20F30
+44 (0)7821 895381
www.bagabook.com
Bagabook is getting into the patriotic spirit of the forthcoming
2012 Olympics and the Queen’s Diamond Jubilee with a
selection of designs celebrating the heritage of the British
Isles. Classic Union Jack and London landmark motifs feature
in the new collection, alongside tartan pieces combining the
Stewart clan checks with luxe faux leather details. As part of
the Executive line, the Scotland-inspired bag has a discreet
back pocket, bookmark, penholder, inside pocket for travel
documents, and the brand’s own unique insert that allows
owners to read on the move. As well as the UK designs, the
latest collection includes on-trend florals and polka dots, as
well as the Tracy Beaker licensed Jacqueline Wilson bagabooks,
which have proved popular since their launch in late 2011.
For over 30 years, family-run label Sea Gems has been designing
and selling original silver jewellery, gifts and accessories in its
homestead, the ancient market town of Marazion in Cornwall, near
St Michaels Mount – once the Celtic crossroads of Europe. The
brand is well-known for its classically linear silver jewellery and
design-led gift collections, which it exports worldwide. Each piece
has been meticulously designed and considered by the company’s
in-house team, ensuring that all gems are high quality individual
accessories. With contemporary styles, such as the Pure Origin line,
to traditional ranges like Celtic Lands, the business is committed to
translating ancient Celtic art for modern consumers.
PICTURE CASE
20J17
+44 (0)1371 878047
www.picturecase.co.uk
LINDA MACDONALD
18DQ16
+44 (0)1389 841848
www.lindamacdonaldjewellery.com
Designed and made near Loch Lomond in Scotland, Linda
MacDonald’s charming award-winning silver pieces capture
the essence and romance of the British countryside. The
whimsical jewellery collections have garnered more and more
popularity over the last few
years, as she has become
one of the UK’s leading
designers, supplying many
shops, boutiques and
galleries across Britain.
As the creator of one of
John Lewis’ key jewellery
labels, Linda MacDonald
has also been asked to
produce a range inspired by the
forthcoming Olympics.
Luggage specialist Picture Case has boosted its kids’ brand – Cuties
and Pals – this season, with two all-new animal designs. Chico
the Chick and Polka the Ladybird, are new cases available for
order in January and March, 2012 respectively. They will replace
Congo the Monkey and Cubbi the Seal, as part of the company’s
plans to constantly offer retailers and customers fresh characters
and new products. The new Cuties join P-Rex the Dinosaur,
Cheri the Panda, Cazbi the Bumble Bee, Pookie the Pig, and
Peko the Penguin, completing the updated seven-strong range to
keep retailers’ offerings current and collectible. The two-wheeled,
pull-along suitcases and matching backpacks are made of ABS
polycarbonate, giving them a hard shell to protect the belongings
inside them. The suitcases are extremely durable, whilst also being
lightweight enough for children to pull along.
$77,5( ·
HAZEL ATKINSON JEWELLERY
CARRIE ELSPETH
18DQ19
+44 (0)115 958 6183
www.hazelatkinsonjewellery.co.uk
19C20-D21
+44 (0)1446 771271
www.carrieelspeth.com
Spring Fair 2012 will see Hazel Atkinson Jewellery launching
additional colour ranges,
designs and styles to her
highly successful Natural
Selection range of handmade anodized aluminium
jewellery. Earthy reds,
vibrant oranges, velvety
lilacs and strong deep
blues are some of the
sumptuous new shades
that adorn this ultra-light
and eminently wearable
jewellery. The designer
continues to deliver high
quality workmanship
and competitively priced
hand-crafted accessories.
Carrie Elspeth’s exclusive new collection for spring/summer 2012
is now available to order. Packed with the usual versatile pieces, one
particular visual treat is the Rainbow Swirl design; a sophisticated
range using distinctive hand-made beads, this is a more accessible
version of the designer’s best-selling limited-edition Silver Rainbow
style, and is likely to sell fast as a result of this similarity. This season
will also see two chic new collections of the popular Opulence
designs which will appeal to customers with refined, classic tastes.
The main collection is full of strong, cheerful colours to herald the
arrival of spring. As a strong supporter of British production, the
label continues to be proud that the designer’s hand-made jewellery
is made in Wales.
SARAH ANGOLD
STUDIO
6Q52
+44 (0)7984 433862
www.sarahangold.com
Following the success of the
label’s collaboration with
womenswear designer David
Koma at last season’s London
Fashion Week, Sarah Angold
Studio’s autumn/winter 2012
jewellery collection will be debuted at Spring Fair. This season
will see brand new material combinations, such as laminated
wood and acrylic layered onto acid-etched brass. The designer’s
structural style of geometric graduation draws influence from
the London skyline, and the capital city’s eclectic architecture.
Angold’s fascination with material innovation can be seen in
the studio’s inventive use of laser cut acrylic, creating tactile
pieces that are simultaneously industrial and elegant. The brand’s
creative space houses a multidisciplinary design team, with
professional experience across 10 different design sectors, from
fashion to product and vehicle design.
$77,5(
KLESHNA
18E35
+44 (0)208 401 6789
www.kleshna.com
Kleshna is a British designer renowned for creating dramatic
high-end costume jewellery, such as the sparkly oversize poppies
popularised by X Factor judges Dannii Minogue and Kelly Rowland.
This season sees the brand release a plethora of playful new ranges
available in a number of different tonal options. Winsome and
delicate, the Candy Hearts collection features twinkling Swarovski
Element crystal hearts alternated with sleek silver beads, available
in the form of bracelets, necklaces and stretchy stack rings. Colour
combinations range from icy silvers and demure mink greys through
to hot reds and vivid rainbow brights. Other ranges include the
vibrant leather Tassel Strand bracelets, the Dew Droplet line of pearl
and faceted stone necklaces and the charming Little Moment chains,
which are set off with a Swarovski crystal drops.
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Visit us at NEC Spring Fair in hall 18, STAND E15
The name ETON is
synonymous with
producing high fashion,
great quality ranges of
watches at amazingly
affordable prices.
Also available are
SEIKO, KOOL TIME and
ODM watches.
Contact
Newcom Distributors Ltd
Unit 4 Neville Place
High Road, London N22 8HX
T: 020 8888 8238
F: 020 8881 7506
W: www.etonwatches.com
E: info@etonwatches.com
See us at
Spring Fair,
Hall 18 Stand K15
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SPRING FAIR
CHRYSALIS
18L42-M43
+44 (0)1823 698898
www.silver-willow.co.uk
Chrysalis by Silver Willow
will launch a new collection
of interchangeable pendants
at Spring Fair this year. Delicate
sterling silver chains of varied lengths
feature semi-precious stone settings, with
gem options including faceted Amazonite, multi-tonal Blue
Lacey Agate, softly-hued Rose Quartz and unusually-shaped
Turquoise pendants. Wearers can combine these one-of-a-kind
semi-precious pendants with silver flower, enchanting fairy,
dainty butterfly and sparkling dragonfly charms – all of which
have been inspired by nature in order to complement the organic
forms of the gemstones.
The necklaces can be worn in layers of varying lengths with
clusters of faceted gemstones to create a bold statement look.
For a more subtle style, wearers can opt for the more delicate
charms in the collection.
ALEXANDER THURLOW & CO
19C32-D33
+44 (0)208 766 6466
www.alexanderthurlow.com
Taking inspiration from patriotism and classic British motifs,
Alexander Thurlow & Co has designed a timely and distinctive
range of fashion jewellery. As one of the UK’s most established
fashion jewellery suppliers, it was highly appropriate to channel
the influences of the forthcoming Olympic games and the Queen’s
Diamond Jubilee into a selection of necklaces, bracelets and
earrings. The eye-catching pieces all incorporate the colours and
symbolism of the iconic Union Jack flag. An extensive portfolio of
fashion jewellery reflecting seasonal colour themes and trends is also
available alongside this collection of predicted best-sellers.
KUTUU
18E12
+44 (0)1352 755532
www.kutuu.co.uk
As a newcomer to Spring Fair, Kutuu will be displaying its full
range of meaningful jewellery at the exhibition. Since the launch
of the company’s new catalogue, this season‘s selection of leather
charm bracelets and exciting new designs for men will be the
main focus. Passionate about British-based production and
creating pieces with
personal meaning,
the jewellery
brand makes
sterling silver
pieces that capture
memories. Using
messages, phrases
and symbolism,
the simple-yetelegant designs
make for ideal day
and eveningwear
accessories.
NOA JEWELLERY
20M35
+44 (0)2920 758409
www.noajewellery.com
NOA’s forthcoming collection showcases a distinctive marriage
between silver, brass, aluminium and meticulously-designed
ceramics in a spectrum of shades. Truly original and highly unusual,
the label’s chic yet affordable hand-crafted jewellery designs are
inspired by architecture rather than changeable fashion movements,
making them ideal for consumers of any age or taste. Established
in Cardiff in 2003, the brand also produces designs featuring glass
beads and semi-precious stones.
$77,5( ·
DOWER & HALL
FATLIP
18DQ01
+44 (0)207 377 5544
www.dowerandhall.com
19C14
+44 (0)1905 612955
www.fatlip.biz
Dower & Hall’s spring/
summer 2012 collection
showcases an original floral
theme. Ideal for any season,
the pretty bejewelled
selection of ranges – named
for their flower muses
– includes botanicallyinspired rings, pendants and earrings in polished silver or luxury
18ct gold vermeil. The Sweet Briar Rose collection features
intricate flowers in silver with touches of amethyst, or gold
vermeil blooms adorned with White Topaz. Meanwhile, the Isis
collection echoes the bejewelled prints of the autumn/winter
2011 catwalk trends. Decadent gold pendants, earrings and
bracelets are embellished with colourful semi-precious gems
including Amethysts, Citrines, Smoky Quartzes and Garnets.
Fatlip’s brand new Floria collection offers elegant simplicity,
contemporary matt finishes and tactile materials. From intricate
daisy designs to a statement oversize rose pendant, the range sits
alongside Fatlip’s best-selling Carmen collection, expanding the
already extensive selection of evening and occasion jewellery. Also
new for spring/summer 2012 is the Elodie collection, which mixes
floral fabrics with metal and beads for a winsomely feminine look.
Composed around turquoise and dusky pink colour palettes, the
range offers a vibrant array of necklaces, bracelets and earrings. The
Amarella collection has been taken in a more delicate direction
this season, with heart and butterfly symbolism, shell designs and
sugary pastel tones.
COOL TRADE WINDS
20L05
+44 (0)1425 461594
www.cooltradewinds.co.uk
Ethical scarf and bag brand Cool Trade Winds
is proud to confirm that the label is now
recognised by BAFTS (The British
Association for Fair Trade Shops) as a
fair trade importer in time to present
the spring/summer 2012 collection at
Spring Fair International. This season’s
new launches, which will include fair
trade cotton printed paisley stoles and
colour-spliced merino wool skinny
neck scarves, coincide with the
opening of the company’s new
show room in Ringwood,
Hampshire. Owner,
Natalie Ball welcomes all
buyers and retailers who
cannot attend the show
to visit the showroom,
in order to browse the
collection in a relaxed environment.
$77,5(
GINA STEWART COX
18A23
+44 (0)7980 647555
www.ginastewartcox.com
Jeweller Gina Stewart Cox’s collections are characterised by
quirky innovative design. She has become known for juxtaposing
contrasting materials, often combining precious metal and
gemstones with colourful durable cord. The designer found quick
success, even winning awards after releasing her first collection.
Following this early recognition, the label has continued to grow
dramatically, and Stewart Cox is always finding fresh inspirational
concepts to shape novel designs. As with previous ranges, the latest
collection incorporates the best of global influences with a slight
British twist. Now based in London, the brand has become known
worldwide for its unorthodox take on the luxury jewellery market
season after season.
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Come and see our unique range of Union Jack Jewellery
Hall 19 Stand C32-D33
Unit 4, 1-7, Ernest Avenue, London, SE27 0DQ
T: 020 8766 6466 E: sales@alexanderthurlow.com
www.alexanderthurlow.com
Importers and Wholesalers
Call 0121 212 2294
Visit 14-18 Buckingham Street, Hockley, Birmingham, B19 3HT
Email sales@impulsefashionaccessories.com
Shop online www.impulsefashionaccessories.com
Shop Online
Prepare for Spring 2012 with
this Leko London beach bag!
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SPRING FAIR
CLERE VISION
5J51
+44 (0)1635 297911
www.clerevision.co.uk
Celebrating its ninth year of as an eyewear brand at Spring Fair,
Clere Vision will unveil a new collection of reading glasses,
including Sahara Shimmer with safari-chic prints; retroinspired frames College Colours; and vibrantly coloured and
brightly patterned Tropica designs. As a result of last summer’s
high turnover of sunglasses, the brand has added three new
ranges. Jig Jag features rich tones and geometric prints, whilst
Lunar Sun is characterised by glittering jewels, and Arizona
reflects the endless popularity of animal print. All of Clere
Vision’s pieces come with matching pouches.
TRESOR PARIS
17U04-V05
+44 (0)203 355 4030
www.tresorparis.com
TROLLBEADS
18J74-K75
+44 (0)117 377 4214
www.trollbeads.co.uk
Trollbeads will unveil dramatic new techniques in glass bead
making featured for the first time in its stunning spring/summer
collection at the show. Trollbeads’ Danish designer, Lise Aagaard,
is taking lamp-working to a new level with her latest glass
creations, with fresh bright greens and blues as key colours for
the spring season. There will be new glass kits and an array of
innovative, individually hand-crafted bead designs in silver and
gold. In addition to the fresh lines and jewellery, a wide selection of
exclusives and one-of-a-kind pieces will be on show.
Accessible crystal label Tresor Paris will showcase around
200 new creations at the show. The range will include a very
different design focus from last season, centring around precious
rather than semi-precious materials, with more gold and
diamonds set to feature. There will also be a wider variety of
pavé set crystal jewellery, including new pendants and watches.
The company’s signature titanium earrings will remain a
foundation of the collection due to their popularity, however,
there will also be more bespoke designs produced for individual
retailers, as well as several limited edition pieces.
AMBER JEWELLERY
19G46-H48
+44 (0)161 819 1800
www.amber-jewellery.com
Manchester label Amber Jewellery will be showcasing its largest
range yet at this year’s Spring Fair show. The hotly anticipated
spring/summer 2012 collection features coral and turquoise tones,
with key jewellery trends including chunky bib necklaces, stacked
bangles and bold statement rings.
Products on display at the show can be ordered on the day
as well as online and can be supplied quickly and efficiently to
retailers. As one of the industry’s leading jewellery and fashion
accessory wholesalers, Amber Jewellery offers the UK’s most
extensive selection of pieces, ranging from sophisticated evening
designs, to affordable everyday accessories.
$77,5( ·
CYBERTILL
5K53
+44 (0)151 545 2068
www.cybertill.co.uk
Cybertill welcomes curious buyers to find out more about its
EpoS (electronic point of sale) and multi-channel retail systems
– including mobile PoS – at Spring Fair. The web-based EpoS
system can also be used on tablet technology, such as the iPad.
This enables instant mobile points of sale to be deployed and
alleviate queuing. What’s more, the mobile PoS can be used
to connect to the back office as well, so it can be used in the
storeroom to stock-take. The advantage of Cybertill being webbased is that retailers can use an iPhone, iPad or other tablets
to access Cybertill from any location. This means that if you are
with a supplier at the show and want to check stock and sales of
any product line, you can.
VIZATI
18H05
+44 (0)1323 485605
www.vizati.com
The new 5XTRA
range of five micron
silver-plated
jewellery by Vizati
has the appearance
of sterling silver
but costs a fraction
of the price. A
substantial five
microns of silverplate ensures that
the piece is built to
last. All items are
nickel and leadfree and come in
attractive branded
boxes. The White
Satin collection
makes a return this
season, alongside
other sterling silver offerings such as a selection of fiery, solid
Ethiopian unpolished Opals, spectacular Russian Ammonites
and Golden Pyrites set in pendants, earrings and adjustable
rings for spring/summer 2012.
$77,5(
MALA LEATHER
20H30
+44 (0)1543 483230
www.malaleather.com
The spring/summer 2012 season sees a fusion of colours in Mala
Leather’s latest purse collection. Pretty birds, blooming flowers and
cute cats are just a few of the fresh motifs that will make a début
at Spring Fair this February. The brand new British fabric and
leather range will also be unveiled at the show. Another new launch
from the chic accessories label will be a contemporary fashion-led
selection for men, featuring phone holders, keyrings and wallets,
all with a twist of colour. In keeping with the brand’s tradition, all
designs are original, made from the softest leathers available, and
gift packaged for a sophisticated finish.
CAVENDISH FRENCH
18C05
+44 (0)1372 459944
www.cavendishfrench.com
To celebrate the Queen’s
Diamond Jubilee and the British
Olympics, Cavendish French will
be launching a highly original
sterling silver and cubic zirconium
collection at the Birmingham
Spring Fair. The skilfully designed and
hand-crafted range is set with sparkling
multi-coloured cubic zirconium. The brand’s lines vary from classic
simplicity and fun feminine pieces to bold contemporary items with
statement flair.
mtodelivery@phildon.net
enquiries@phildon.net
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Functional yet fashion-led, bijoux
accessories such as wallets and purses
make easy gifts and ideal trend extras for
any stylish shop floor. We take a look at
the latest pieces to hit the market
Heidi Mottram
www.heidimottram.co.uk
$77,5( ·
2
1
LOUD 3
&CLEAR
Vibrant trend-led styles are ideal for the
fashion-forward consumer
5
4
6
7
8
1. Nica: +44 (0)207 580 7066 or www.nica.co.uk; 2. Makki: +44 (0)7855 277159 or www.makki.co.uk; 3. Modalu: +44 (0)845 258 2380
or www.modalu.com; 4. Anya Sushko: +44 (0)7852 235190 or www.anyasushko.com; 5&6. Fiorelli London: +44 (0)208 563 2206 or
www.fiorelli.com; 7. Heidi Mottram: +44 (0)208 616 1944 or www.heidimottram.co.uk; 8. Hetty Rose: +44 (0)1273 778385 or
www.hettyrose.co.uk
$77,5(
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SHOECARE AND ACCESSORIES
TEL: 01604 843740
www.euroleathers.com
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Mele & Co
Celebrating a Century of Supplying
Quality Jewellery Cases
Come and see our superb 2012 range at
Spring Fair NEC 5th - 9th Feb, Hall 5 Stand K23
Ranges include jewellery and musical boxes, sewing & vanity
cases, flask gift sets, jewellery armoires, watch boxes, travel
cases, wine gift sets and memory boxes.
Tel: 029 2022 1331 | www.meleandco.com
spring 2012 range now in stock
See us at Spring Fair Hall 20, stand K04
Call - 01620 824 392
Email - sales@earthsquared.com
Order online - www.fairtradewholesale.co.uk
PURSES & WALLETS
2
1
Classic and
understated
Elegant ladylike designs make timeless
and appropriate gifts
4
6
8
3
5
7
9
1. Nica: +44 (0)207 580 7066 or www.nica.co.uk; 2. Rocket Dog: +44 (0)208 441 8330 or www.rocketdog.co.uk; 3. Heidi Mottram: +44
(0)208 616 1944 or www,heidimottram.co.uk; 4. Makki: +44 (0)7855 277159 or www.makki.co.uk; 5&9. Modalu: +44 (0)845 258 2380 or
www.modalu.com; 6. Milli Millu: +44 (0)208 408 1165 or www.millimillu.com; 7. Saff ron Winds: +44 (0)7738 619064 or www.saff ron
winds.com; 8. Fiorelli Est. 1988: +44 (0)208 563 2206 or www.fiorelli.com
$77,5(
Venutti Agencies are showing their exciting
new ranges at the following Exhibitions:
PURE, LONDON 12th - 14th FEBRUARY
MODA, BIRMINGHAM 19th - 21st FEBRUARY
MICAM, MILAN 4th - 7th MARCH
MODA CALZADO, MADRID 11th - 13th MARCH
KENSINGTON SHOE EVENT, LONDON 18th - 20th MARCH
MANCHESTER SHOE BAG SHOW 25th - 26th MARCH
PERTH STOCK ROOM, HUNTING TOWER HOTEL 28th - 29th MARCH
DUBLIN SHOE & BAG SHOW 1st - 3rd APRIL
For more information please contact Venutti Agencies
Showroom at: 5 Brooklands Court,
Kettering Business Park,
Kettering, Northants, NN15 6FD
sales@venutti.co.uk
t: +44 (0) 1536 310447
PROFILE
Standing the
test of time
Sanjay Bhojwani of Icon Watches explains the
secrets that have kept the company ahead of the
trends in the timepiece market for 35 years
Tell me a bit about
how Icon Watches
was started and what
your involvement
has been?
The ideology of Icon
Watches was born
out of the realisation
that there has been a growing trend towards
fast fashion in the accessories sector, and
that watches and timepieces were a key
element of this movement. It’s no longer
the case of people having “a watch for life”
– watches are now a fashion accessory; and
increasingly, a reflection of an individual’s
look and lifestyle.
I joined the business once the company
had begun to capitalise on this opportunity.
My personal background before Icon
Watches includes six years of marketing
and business development within several
globally-renowned financial brands. My
involvement in Icon Watches covers many
bases – I’ve been through the whole process
and have contributed to everything from
product design and brand development to
the execution of marketing campaigns.
What was the aim of Icon Watches when
it was first established?
Our aim has been to accelerate the trend
for watches as a fashion-led accessory by
becoming the leading supplier of on-trend
watches to the European independent
sector, which we back up with excellent
levels of customer service. We were also
keen to ensure that the everyday woman
benefits from us supplying products that
are affordable – I get a lot of feedback
from customers who say that they’ve been
inundated with compliments on how
fashionable their watch looks.
How were the initial products developed,
and what was the response?
After identifying the opportunity in the
market for trend-led timepieces, our initial
ranges were developed through researching
current and future fashion trends. We then
experimented with the ways that these
styles could translate for watches. This led
to the creation of some extremely cuttingedge designs, which despite certainly being
eye-catching, perhaps didn’t possess the
practicality necessary in such a functional
accessory – an important early
lesson for us.
Further research showed that the
primary reason for purchasing a watch is to
accessorise, in which case, we would have
to focus on being sufficiently on-trend;
and the secondary motivation was to give a
watch as a gift. Another aspect that we had
to consider was what price customers would
be willing to pay for what was, at that point,
an unknown brand.
The response at our first trade shows
in autumn 2006 was overwhelmingly
positive. We managed to open many
new accounts at each show, and tellingly,
we had other companies contacting us
immediately afterwards, placing orders
in time for Christmas. I’m pleased to say
that a significant majority of those early
customers still order from us today – so
hopefully we’re doing something right!
What challenges were overcome when the
company was starting out?
There has been a misconception that mobile
phones would bring with them the death
of watches. On the contrary, the demand
$77,5( ·
satisfied. Additionally, Icon Watches prides
itself on its helpful sales service ethos,
by advising retailers on the best-selling
lines – we’re much more interested in a
long-term business relationship than a oneoff sale to get rid of some dead stock. Our
company heritage spans 35 years, so we
are most definitely not a ‘here today gone
tomorrow’ operation.
for watches is as strong as ever, due to their
new identity as a fashion piece. Similarly,
we wanted to change the mindset that
watches are a jewellery item – they were
once high cost products, that were decade
purchases, rather than the completely
affordable impulse buys that they are today.
Internally, we also had to overcome our
urge to be conservative about production,
to ensure that we had enough stock to
fulfil retailers’ advance orders, in the face of
continually increasing demand. Having a
large, established customer base has given
us the confidence to increase the volume of
product that we manufacture, despite the
general economic conditions.
Due to the impracticalities of producing
a catalogue – styles turnover so quickly that
a professional catalogue would be obsolete
days after production – we now update
customers about new designs through
email campaigns, our website and agents,
in addition to ‘old school’ printed paper
look books.
$77,5(
What sets Icon Watches apart from
its competitors?
The ability to spot fashion trends and
apply them to the watch market within a
short time frame. In this regard, imitation
truly is the sincerest form of flattery, as
many of our styles become available a few
months later through our competitors. This
is something we’ve come to accept – we
just look to capitalise on the next trend.
Our contemporary vision means that our
watches are stocked in both fashion and
lifestyle departments, in addition to the
more conventional watch sectors.
Another aspect that sets the company
apart is the approach to customer service.
We really value our stockists. Not only
do we try to dispatch orders as quickly as
possible, we have nominal minimum order
quantities to encourage new accounts. There
is even a member of staff totally dedicated
to after-sales support. We realise that
sometimes it is necessary to go that little
bit further to ensure that a customer is truly
How important is the location and history
of the company to its success?
The business started out as a wholesaler of
various gift lines, of which watches were
just one. This understanding of customer
needs and ability to identify market trends
was carried through into Icon Watches.
Our 35 years of experience within the
watch industry has given us an extensive
and exhaustive knowledge of production
processes, quality and practicality of design.
With well-established offices in both the
UK and Spain, we are able to benefit from
exposure to key fashion developments, both
in domestic and international markets.
How has the product offering changed
over the years and how would you describe
your current collection?
At the beginning, ranges were comprised
of fewer than 20 different styles under one
brand at a relatively high RRP, we have
evolved to our current status of over 200
style across four major brands, all with their
own distinctive characters.
PROFILE
Sugarbaby brand, and
colour tennis ball
displays. However,
as 2011 progressed,
we found that
designs have
simplified, with a
general move away
from over-the-top
bling styles. 2012 will
follow this recent path
towards cleaner, simpler
designs, with vibrant colourblocking. This will be reflected in our
fresh stand displays during the new trade
show season.
How often does Icon Watches launch
new lines?
We launch two major collections from
each of our four major brands per year,
with mid-season ranges also becoming
more of a necessity, as trends and styles –
and therefore consumer tastes – change
so quickly.
“
Our contemporary vision
means that our watches are
stocked in both fashion and
lifestyle departments, in addition
to the more conventional
watch sectors.
”
What are the current best-selling designs
and recent campaigns?
2011 saw us build on the hot trend for
watches with brightly coloured silicon
straps – as forecast and previewed by us
in 2009/10 – as well as developing our
Which trade shows do you attend, and
which ones work best for Icon Watches?
In the UK, we exhibit at Spring Fair,
Autumn Fair, Home & Gift, Pure London
and Top Drawer, as well as the Scottish
trade shows. In terms of writing orders, we
find that the Spring Fair and Home & Gift
events are the stand-out exhibitions for our
product ranges, as buyers come to us early
in the season knowing that our collection
is where they’ll source the up-and-coming
fashion watch trend.
When was the website launched and how
does it support the business?
We had a basic catalogue website from the
outset in 2006, which was later developed
to incorporate online ordering. It’s currently
due to be re-launched as a more customerfriendly site in early 2012. It is a tool which
allows our customers to be up-to-date with
what stock we have in, as well as serving
as a shop window into our business for
prospective buyers.
What have been key milestones for
the business?
Since the company was founded and
began supplying retailers in the South
East in 1977, there have been a number
of landmark moments. In 1991, our
designs were featured in extensive national
newspaper campaigns. Two years later,
we opened our office in Spain, so that
the company could focus on expansion in
the European market. The Icon Watches
division and Anaii Pink fashion watch
brands were both launched in 2006,
while Sugarbaby was unveiled in 2010.
2012 sees the launch of the budget brand
Pandemonium, which is surely a sign
that Icon Watches will have many more
milestones to look forward to in the future.
How do you view the current market, and
what trends, both in terms of product and
business, do you see emerging over the
coming months?
Although we live in challenging times, I
believe that the economic downturn has led
to fewer big-ticket purchases, but also far
more “small” purchases, on a more regular
basis, especially in the lower cost fashion
accessories sector, to help accentuate or
alter a look. Watches will continue to be at
the forefront of this – particularly quality
designs at affordable price points.
What are the future plans for the Icon
Watches brand?
I hope that we continue to be a major
supplier to independents in the UK, and
aim to ensure this by providing quality,
great customer service and innovation
of design. We will continue to develop
our growing label division, OEM, in
multiple sectors. $
Contact
Icon Watches
+44 (0)208 534 0707
www.iconwatches.com
$77,5(
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CHIC
MODA
GLOBAL
Vision
Contemporary meets classic at Moda, with
a mixture of innovative newcomers and
heritage brands from all over the world
Gaby’s, www.gabysfashions.com
$77,5( ·
NEW directions
Moda furthers its reputation for ground-breaking
fashion, with new names, fresh inspiration and an
original new platform for fledgling designers
In brief
Show: Moda
Venue: NEC, Birmingham
Dates: 19th – 21st February, 2012
Website: www.moda-uk.co.uk
One of the UK’s leading fashion trade
events, Moda returns to the NEC in
Birmingham to showcase exciting autumn/
winter 2012 accessories and footwear
collections from a number of British and
international brands.
Moda Accessories will welcome many
new arrivals at February’s event, where
retailers will be able to choose from a
selection of the finest handbags, jewellery,
scarves, hosiery, leathergoods, belts and
millinery on the market. Fresh additions
include urbancode, Irregular Choice,
Storm London, Boxfresh, Miss Short Hair,
John Halifax Hatters, Guibert Millinery,
Country Cognac and Juno.
The Zandra Rhodes collection produced
under licence by Adele Marie – a Moda
regular – will show alongside fine knitted
and woven accessories company Johnstons
of Elgin. Moore and Moore returns
with luxury faux fur pieces, and the new
headgear range from Anthony Graham will
make its debut at the show. Meanwhile,
$77,5(
German label Passigatti will offer up a
selection of wraps, scarves and shawls, ideal
for keeping out the winter chill.
Other brands making a return include
names such as Nora Norway, Marta Ponti,
Bolla Bags, Ouch bags, Buff, Dante,
Failsworth Millinery, Southcombe Gloves,
Bulaggi, Madaraff, Mc Burn Accessories
and Watch Out.
The biggest names in footwear are
confirmed to be stepping out for the
autumn/winter edition of Moda. The
exhibition is set to feature a significant
selection of new international signings,
ones-to-watch and returning household
names. With an unrivalled assortment of
women’s, men’s and children’s labels, the
show will provide buyers with an excellent
opportunity to seek out high quality
footwear from six carefully edited product
zones, all gathered in one convenient
location for the first time.
Brands will include Peter Kaiser,
Mustang, Ukala, Eneka, Benson Shoes,
Maon, MTNG, as well as favourites, such
as Bamboo A, Loake, Barker Shoes, Lisa
Kay, Ipanema, Geox, Agatha Ruiz De La
Prada and Robeez.
After a successful start last season,
the urban footwear and menswear zone,
Select, will see brand new additions,
Duck & Cover and Crew Clothing, as
well as last season’s big names; Wrangler,
Drunknmunky and Superga. Young and
directional labels will make an impact,
with non-conformist fashion leaders Fly
London, Rockport, London Rebel, Iron
Fist, United Nude and Rocket Dog.
February will also see the launch of a
footwear specific seminar as part of the
retail-oriented programme. Karl McKeever,
founder of Visual Thinking will deliver a
seminar entitled Outstanding Footwear
Displays: How to achieve profitable results.
McKeever will share his expertise on how
to present footwear in store to maximise
sales success.
As well as industry seminars, Moda will
once again collaborate with De Montfort
University for the annual History in the
Making project, which will see final year
footwear design students developing a
range of shoes using the theme of ‘heritage’
for inspiration. Six finalists will be chosen
by the university’s Head of Footwear,
Kevin Guildford, and their creations will
be displayed at the exhibition. The initiative
aims to introduce fledgling designers to the
commercial aspect of the fashion industry.
Moda will also feature daily fashion,
swimwear and lingerie catwalk shows, as
well as an all-new eveningwear show. $
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Showing at
NEC 5-9 Feb · Pure 12-14 Feb · Moda 19-21 Feb
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MODA
Exhibitor profiles
Healthy Back Bag Company
O31
+44 (0)207 812 9800
www.thehealthybackbag.co.uk
The Healthy Back Bag Company
launches its largest ever range of
new products for spring/summer
2012, with functional designs
that have been developed in
line with the season’s forecasted
fashion and colour trends. The
fresh designs fit into three separate
core themes, called Be Excited, Be
Balanced and Be Essential. Be Excited
is inspired by dynamism and retro imagery, and comprises a vibrant
mix of patterns, graphic prints and energetic colour. Be Balanced,
meanwhile, takes its inspiration from the worlds of health, beauty
and sport. The designs utilise featherweight textures and refined
materials in pretty pastels. The final style, Be Essential brings
together neutral colours and earthy tones for a classic look.
Gaby’s
M15
+44 (0)1606 869333
www.gabysfashions.com
With a variety of classic
and unusual statement
pieces, Gaby’s latest
jewellery collection aims
to fulfil buyers’ needs for
spring/summer 2012. The
company has used trend
and colour research to
return this season with a
selection of exciting new
pieces. New additions
include adjustable rings,
sparkling occasion bags,
Art Deco pearls, dramatic
drop shapes, marble effect
patterns, and more magnetic earrings. Pearls come in an array of
short designs, following the success of long string styles last season.
Meanwhile, earrings are expected to make a big comeback, with
stud, cluster and on-trend drop designs.
Nomads
J19
+44 (0)1566 777338
www.nomadsclothing.co.uk
Ethical label Nomads Clothing has changed direction for spring/
summer 2012, with the launch of the label’s début collection
with a new designer. More than ever, lifestyle and global travel
influence the collection, with a wide range of colourful cotton
scarves, natural thread bangles and hand-made fabric bags giving
the range a bohemian feel. Nomads is a follower of fair trade
values and is recognised by BAFTS (British Association of Fair
Trade Shops) as a fair trade importer.
Capiz
N11
+44 (0)1449 775566
www.chartage.co.uk
Capiz enters the spring/
summer season with its most
comprehensive collection
of jewellery, handbags and
accessories ever. With fashionled pieces in all of the latest
on-trend shades, the new range
is sure to make a statement.
The new jewellery designs range from delicate feminine pieces
with hearts and crystal details through to bold statement rings
in citrus brights. The handbag selection continues from strength
to strength, with structured ladylike shapes and small patent
styles in nude, red and black set to be the best-sellers for 2012.
$77,5( ·
Rockport
U5
+44 (0)161 419 2500
www.rockport.com
Casandra
X29
+44 (0)208 751 1506
www.casandrashoes.co.uk
Established in 2003, Casandra is a high quality women’s
shoe and handbag wholesaler. Offering a selection of
footwear for all occasions, from bridal to boots and flip
flops to court shoes. With a large selection of designs
available, the company prides itself on its ability to offer
well-made fashion-led designs at affordable prices. With
more than 1,000 designs available currently, Casandra
updates clients weekly on the latest trends and pieces
available to order.
The latest autumn/winter women’s collection from
Rockport has been developed to reflect the needs
of metropolitan professional consumers around the
world. With exotic leathers, new silhouettes, and
embellishment details evident throughout the
range, the styles were influenced by the design
team’s research into the key upcoming
trends in fashion and footwear. As well
as being infused with the latest sartorial
details, each style features adiPRENE by
adidas, a proprietary sport technology, that
makes the footwear more comfortable. The collection was devised with
three key trends in mind – Country Tales, Moto Chic and Solid Facts.
Tibana Handbags
N33
+44 (0)7939 194846
www.tibanahandbags.co.uk
Following huge demand and acclaim across Europe, Tibana
Handbags will now be available in the UK. Ethically-made,
the new collections for spring/summer and autumn/winter
2012 are must-have pieces for style and eco-conscious
retailers. The designs feature
great attention to detail, and
the renowned quality of the
Colombian leather offers
a clear point of difference
from many other brands.
The company maintains
the highest standards of
social responsibility,
applying these tenets
not only to their
own organisation,
but ensuring
that that they
are upheld
throughout the
supply chain.
$77,5(
Rieker
P31
+44 (0)185 841414
www.rieker.com
Rieker, the world’s leading anti-stress footwear brand has taken
inspiration from the Far East for spring/summer 2012. Using an
assortment of colours and jewel embellishments, the designs are set to
make a huge fashion statement in the footwear market. The jewelled
motifs add an elegant touch, allowing the shoes to complement
both casual jeans and a more formal shift dress ensemble. White is a
big theme for the forthcoming season, whether it’s a plain peep toe
slingback, or a laser cut design with eastern botanical motifs and dreamy
floral patterns.
%HZLWFKHG
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Ad d a l i tt l e m a g i c t o yo u r l i fe
See the new ranges for Spring
from Bewitched accessories
Spring Fair Hall 20 Stand M01 or Pure London stand K61.
Tel 01488 648520/ www.bewitched-accessories.co.uk
MODA
Fly London
U11
+351 253 559 140
www.flylondon.com
Fly London’s ethos is “always progressive, never
conventional”, so it’s hardly surprising that the autumn/
winter 2012 collection is full of a new lines, materials and
designs. As a response to the colder months, the designers
have been using wool linings and impregnated leathers to
insulate the footwear. The latest pieces are characterised
by a clean, simplistic linear quality, with squared heels and
minimalist shapes. Chunky soles, washed leathers and dark
tones merge to present a straightforward and bold take
on femininity. With quirky forms, patchwork surfaces and
tough wedges, the range is inspired by the juxtaposition of
strong and soft elements.
Rocket Dog
W10
+44 (0)208 441 8330
www.rocketdog.co.uk
Drawing inspiration from rich fabrics and textures, including brocade,
satin and heavy lace, Rocket Dog’s autumn/winter 2012 collection
features an assortment of flats, heels, casual pumps and boot styles.
Themes for the season include Enchanted Affair, which evokes romance
through tactile textiles in soft dusky and pastel tones; and Global
Friendship, which takes influence from bold forms and prints, with
ethnic pattern and vivid colours. New silhouettes for both the footwear
and bag ranges are detailed with fringing, tassels and ribbon bows in
gilded materials to add sparkle.
Bolla Bags
N31
+44 (0)845 643 0777
www.bollabags.com
Bolla Bags has introduced soft new leathers and styles in
fresh colours for the new season, including a collection
in very traditional nautical British shades of navy blue,
red and white. The classically elegant style for which the
brand is renowned continues throughout the range, and
timeless styles are revived in traditional leathers, creating
chic modern handbags. Napoli, one of the label’s bestselling collections, continues to flourish, with leathers
finished in waxes and oils, giving the pieces a subtle vintage,
countrified feel.
Laceys London
V10
+44 (0)207 739 0398
www.laceysfootwear.com
The Laceys London autumn/winter 2012 collection showcases an
exciting and diverse range of styles, from cowboy-inspired ankle boots
to stylish pumps. Building on the success of last season’s offerings, boots
still feature strongly in the range, with an exotic selection of on-trend
uppers and colours. Ballerina flats are a fundamental foundation of any
wardrobe, and feature heavily in this collection, available in a spectrum
of prints, glitters, fabrics and hues. Meanwhile, the brand’s dress courts,
sandals and ankle boots are poised and graceful for eveningwear.
$77,5(
Impulse
N49
+44 (0)7812 157444
www.impulsefashionaccessories.com
With a collection that spans a full gamut of the latest
fashion-led trends in jewellery, scarves, belts, hats, purses
and hair accessories, Impulse continues to maintain
its reputation as a leading accessories wholesaler
throughout the UK and Europe. With over 15 years
of experience and a buying office in the Far East,
the company is constantly sourcing new designs and
forthcoming trends for the fashion retail market. Themes
which feature heavily in the spring collection include
dense floral patterns, butterfly motifs, tribal print and
colour blocking, while the colour palette ranges from
light pastel tones to neon brights.
Boutique Collection by Richard Designs
F21
+44 (0)845 456 8662
www.richard-designs.com
The Boutique Collection by Richard Designs will show a refreshed
selection of British-made hats and fascinators at Moda. A beautiful array
of accessories, colour-matched to complement wedding-worthy outfits and
sophisticated eveningwear will be on display for buyers. The label’s team of
designers create glamorous and highly original hats and fascinators ideal
for mothers-of-the-bride, wedding guests and formal occasions. The brand
is known for its commitment to British craftsmanship and its use of the
finest materials available. Every innovative design is created at the brand’s
workrooms in Ely, with each piece being made to order, allowing for
custom colour-matching to be provided within the service, free of charge.
Ouch Bags
N8
+44 (0)1202 475999
www.ouchbags.com
There is more to
Ouch London’s latest
creations than meets
the eye. With linings
that easily transform
into shoulder bags,
and whole bags
being reversible for a
totally different look
and mood, the range
ensures that every
accessory works twice
as hard as the average
design. The multi-functional quality of the collection
allows the wearer access to a selection of shapes, from
backpacks to classic tote, and shopper to laptop bag
with the mere click of a strap. There are 11 very diverse
lines this season, with Mystic and Secret being demure
pieces in contrast to vibrant and playful models City,
Cocktail and Glamour. The colours reflect the mood of
the ranges, from earthy paprika and mustards, to zinging
strawberry reds and canary yellows.
$77,5(
Pia Rossini
O10
+44 (0)289 146 7999
www.piarossini.com
Pia Rossini will unveil a desirable spring/summer 2012 collection
composed of an eye-catching range of sarongs and hats in exotic prints
at Moda. The latest designs are alive with texture, pattern and luxe
embellishments, making for a beachwear collection that enables effortless
merchandising with the label’s co-ordinated pieces. The line has been
revitalized with new summer prints and styles that reflect the vibrancy of
the season. This year will also see the addition of an exciting selection of
patterned summer scarves and versatile wraps to the brand’s diverse array
of accessories.
ZZZSROWVDFRXN
7
Stunning accessories at sensible prices
Pearl Couture
,WDOLDQ/HDWKHU%HOWV
FDVDQGUD
Unit 2 Marlin Park
Central Way, Feltham
London, TW14 0AN
Tel: +44(0)208 751 1506
Fax: +44(0) 208 751 6098
Agents required
sales@casandrashoes.co.uk
www.casandrashoes.co.uk | www.bagslane.co.uk
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Jewellery that touches your
senses. Soft and organic
forms clinging to your skin.
Will give you a stunning look.
A collier for the beautiful
moments in life!
www.tezer-design.de
UK contact:
Sharon Acton 07774 928045
WEBSITES
Planning and launching
an online store
SiteWizard’s Barbara Aspin outlines the essential steps to take in order
to ensure e-tail success
The UK is the
Europe’s leading
e-retail economy,
with sales estimated to reach €81billion
in 2011 (source: http://www.imrg.org).
With this in mind, many businesses are
asking themselves why they haven’t taken
the plunge yet by launching their own
e-tail shop. It is becoming ever easier to
launch your business online – however,
you do need to be prepared, as once your
business starts being found through the
search engines, you will need to manage
the packing and shipping of the goods. It
will be essential that you have someone
within your company whose job it is to
handle that, as well as update products and
add new lines; so someone with a good
understanding of how to use a computer
is a must. If you think that you have all of
this, then you are ready for the next step in
getting your products selling online.
Picking a website design company
Choosing a good website design company
is vital, as you will require their expertise.
Find a company that has design examples
on their website that you really like, as
well as lots of testimonials from happy
customers. Ideally, you need to find
a company that will not tie you into
a contract, as they should have such
confidence in their service that they will
not be scared of you leaving. Make sure that
you take a look at the different packages
they have available, as you might be looking
for an online shop to sell one or two lines,
or you might be looking at putting your
whole store online.
Don’t always assume that expensive
means the best in terms of website design,
as this is not a governed industry and there
are many charlatans out there. My personal
recommendation is not to go with a oneman-band. They will provide you with a
one-to-one service, but if the server that
the website is held on needs rebooting and
they are on holiday in Florida then who
will reboot the server kept in their back
bedroom? The ideal solution is to find a
large enough design company to provide
a business level of service, but that has a
personal account manager that knows your
website and also does not use a premium
rate number for technical support, as you
never know when you will need this.
Look and feel of the website
Once you have decided on your website
designer, you then need to have an idea
of what your online shop is going to look
like. Unlike picking an available shop
on a high street and then branding it to
your style, the front of your online shop
is a completely blank canvas. Make sure
that you incorporate your logo and some
gorgeous pictures of your products. If the
vast majority of your client base is women,
then go for a very feminine look. Neutral
colours also work well. However fabulous
the design of your website, if your product
images are awful, then you are unlikely to
sell anything.
Images
I cannot stress how important it is to have
professional images of your products. If you
use small, grainy photographs to illustrate
your offerings, then your website will look
terrible. Trust is built online with great
design and well-presented products. If
you do not want to use the manufacturer’s
images (most will supply them) because
they will look the same as they do on your
competitor’s website, hire a photographer
and take your own shots; or if your products
are small enough and you have the ability
to adjust your photos then look up “photo
light tent” on eBay and you can take some
great-looking product photos without
anything in the background distracting
your customer from the main attraction.
Product descriptions
Having a good product description is very
important. Within a just few words, you
must be able to tell your potential buyer
$77,5( ·
the benefits of owning the product, the
dimensions or just how fabulous it is.
The key difference between purchasing
something online rather than on the high
street or in a boutique is that you can’t
pick it up and see that it is perfect for
your needs. If the image has not sold the
product, then the description needs to.
Payment Gateways
Consumers who choose to shop online
want to be able to make purchases instantly.
Make it easy for them to hand over their
payment by ensuring that the whole
checkout process is simple. You will need
to make sure that you utilise a payment
gateway that enables this to happen. In our
experience, the most reliable and popular
providers are SagePay and PayPal. Also,
returning customers love websites that
remember their contact details so that they
do not have to fill it all out again.
Newsletters
Make sure your online shop has the
functionality necessary to be able to get
back in contact with clients as well as
potential customers that have signed up
to receive more information from you.
This will enable you to market your brand
to people who are interested in your
products. Send out emails wishing them
Happy Easter, or information about new
product lines. Include promotions on the
newsletters, such as discount coupons
and codes (your online store will be able
to generate these) or money-off coupons.
Everyone loves a bargain, so create some
urgency by placing an expiry date on the
offer, which will draw people back to your
website more quickly.
Self-learning websites
Self-learning websites will up-sell to your
clients. Automated techniques include
telling users what other people who bought
the product that they are looking at also
$77,5(
bought and what items in the shopping cart
have items that they go well with based on
historical purchase information. It could
be that you have a beautiful red handbag
in your product range, and the website
has learned that people who bought the
handbag also bought the shoes to match,
therefore automatically suggesting the
shoes to the browsing user.
Promotion
Once your website is built and your
products are uploaded, you need to get
customers to visit your website. When
you first launch your website you need to
get promoting it. The industry term that
we use is “search engine optimisation” or
“S.E.O.” If you are not prepared to pay
for SEO on your website, then it is highly
unlikely that it will be found on the first
page in Google for anything other than
your company name. Forrester Research
Inc., shows that search engine marketing
– SEO – continues to be the hands-down
favourite, with 90 per cent of retailers
operating online citing it as the most
effective source for acquiring customers
in 2011. Another interesting fact is 95 per
cent of search engine users do not look
beyond the top 30 results. So the golden
rule is promotion, promotion, promotion
– really push your business to be every bit
as successful as it can be. SiteWizard has
been providing businesses with website
solutions for over 15 years and we find that
the most common reason for people closing
down their site is that they do not receive
any traffic (visitors). When asked if they are
doing SEO on their website the answer is
always “no.” People carrying out effective
SEO on their site will be getting a great
return on their advertising investment, and
have a tendency to reduce their advertising
elsewhere over time. A large percentage of
them stop traditional advertising altogether
and just concentrate online. A busy website
is a profitable website.
Costs
All website design companies’ prices differ,
but using the cost of SiteWizard’s services
as an example of pricing, you will find that
once your website is built and your SEO
campaign set up, the monthly cost for the
average client is £19.95+VAT per month
for the hosting of their website – including
content management system to allow them
to edit their website and £99.95+VAT per
month for the SEO campaign (optional,
of course). If you compare this price range
to the cost of running a bricks-and-mortar
store on the high street, you may wonder
why you hadn’t looked at starting your
e-tail site earlier. $
Barbara Aspin is the Business
Development Manager at SiteWizard.
co.uk. She has 10 years experience within
the website design industry. SiteWizard has
been trading for 15 years, and has designed
websites for thousands of companies.
If you have any questions regarding
anything in this article or of you would like
to know more information regarding the
services provided by SiteWizard then talk
to us on: 08450 60 88 60 or visit
www.SiteWizard.co.uk/attire.
Contact
Barbara Aspin
+44 (0)1622 200045
barbara.aspin@sitewizard.co.uk
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PROFILE
Great aspirations
Julie Rainer-Seath of Elegant Emporium reveals how
her love of travel and New York influences make her
jewellery collections an ideal fit for the UK market
Can you tell me a bit
about how you started
up your company
Elegant Emporium?
Before I started the
company, I worked
part-time for an
airline company and
wanted to find another job to fill those
extra hours. During some time off, I went
to Champneys for some well-earned beauty
treatments and had booked an appointment
with a reflexologist – a clairvoyant for the
feet. He told me that I should read some
books, and that there was more for me out
there in life! With this in mind, I bought
some books for inspiration and started
to write down the pros and cons of my
working life. I realised that I loved travel,
but maybe not being a waitress in the sky as
I was at the time.
I decided to start my own business and
to focus it on jewellery and travel. I went
to the New York trade shows and began
learning about the industry. It was then
time to find out where the jewellery was
sourced and how to go about selling to
boutiques. I soon had 12 shops buying
from me regularly. I expanded my jewellery
ranges,stocked several collections and
gained confidence I felt that it was time
for me to exhibit my wares at Spring Fair. I
managed to get a last minute stand and my
logo printed onto a banner, and I haven’t
looked back since.
What was the aim of Elegant Emporium
when it was first established?
My aim was always to offer amazing
collections of jewellery to boutiques. I also
hoped to make Elegant Emporium into a
large company – the size of a big corporate
business, but with a small, friendly, familyrun ethos. I feel that we’re still on track to
achieve this.
to be enough hours in the day! At the start,
I was still working for the airline; and as I
was also taking so many orders at shows, I
began to find that I simply didn’t have the
time to do both. I had made the jump to
start my own business and dedicate my life
to Elegant Emporium, but had to struggle
with generating new custom, choosing
collections and working from my home. I
eventually took the plunge, found offices,
and gradually began to recruit staff to help
me as I was getting busier and busier.
As any Company Director will know,
opening offices and employing other people
comes with huge responsibility – and
an enormous amount of hard work and
dedication. Five years on, I still have all my
original staff to help me lead what is now a
much bigger team.
“
How were the initial products developed,
and what was the response?
In the early days I started off buying
semi-precious collections, and as time went
on, I’d also buy costume jewellery pieces –
both are design styles which fit well with
typical boutique offerings. Since the very
beginning, I have made a point of choosing
my collections from New York designers
and as a result, have had the pleasure of
working with some very inspirational
people. I’ve also always managed to produce
and source high-quality fashionable
jewellery at reasonable prices. All of my
jewellery is nickel and lead-free, as this is
another way of ensuring that I provide the
best quality pieces for my customers.
What challenges were overcome when the
company was starting out?
Managing my time was very challenging at
the beginning – there simply never seemed
I pick every piece from every
collection, and this is a task I
put a lot of personal thought
into. This system will never
change – no matter how big
the business gets.
”
What sets Elegant Emporium apart from
its competitors?
I would say that our company stands for
customer service - the strapline for our
company branding reflects this attitude. I
strongly believe “sparkling service” is the
key to our success. We thrive on having
great relationships with our customers and
I believe in giving our customers a nice
experience every time they deal with us.
Everything from offering fantastic product
knowledge, down to the packing and
presentation of the jewellery is done with a
huge amount of care and attention to detail.
$77,5( ·
start are still clients now, and we send them
little gifts every Christmas and birthday,
as a way of saying thanks for their loyal
custom. I have become very close to most
of my customers, and a lot of them I would
regard as friends. These customers are the
real success of our business.
“
As I spend time in New
York, I am able to follow
trends and styles whilst
getting inspiration from the
latest catwalk looks.
I pick every piece from every collection, and
this is a task I put a lot of personal thought
into. This system will never change – no
matter how big the business gets.
How important is the location and history
of the company to its success?
I don’t think the location of the business is
all that important for Elegant Emporium,
as we are always happy to travel to see
our customers. We work in a lovely
environment, and have an open house
mentality. We welcome customers who
want to drop into our showroom to cash
and carry our products. I do believe that
every company has a story to tell, and our
story of going from one-man-band to a
successful thriving business is a nice tale.
The 12 boutiques that I sold to right at the
$77,5(
”
How has the product offering changed over
the years and how would you describe your
current collection?
We used to supply a range of semi-precious
collections. That became too expensive, so
we made the move to high-end fashion
jewellery instead. We decided to launch a
range called Preshhus. As we wanted to get
the attention of the press, we chose pieces
with a real ‘wow factor.’ We have decided
to rebrand this collection as Elegant
Emporium Elite, and we will be offering
the line as part of our range for 2012.
Our other collections were unveiled
at Top Drawer this month, so it’s a very
exciting time for us. In fact, we have had a
full re-brand of our stand for 2012, and we
will be showing all jewellery in collections
from now on. We know that our customers
are very enthusiastic about our new pieces
and have asked some about what sort of
products they are looking for in the New
Year. To give you an exclusive hint, our
new collections are influenced by birds,
waterfalls, cupcakes and all things floral!
How often does Elegant Emporium launch
new lines?
We aim to launch two large collections a
year – spring/summer and autumn/winter.
We always offer a high summer range too,
which this year will be inspired by starfish,
corals and Turquoise stone. As I spend time
in New York, I am able to follow trends
and styles whilst getting inspiration from
the latest catwalk looks. With each new
line we launch, we tend to use the shows as
a platform to tell everyone about our new
collections and inspiration.
In between the shows we send out
information on topical promotions and
offers, as well as highlight upcoming minicollections for our customers. Recently
we have been sending information on our
Little Black Dress Collection collections.
The current themes have worked really well.
We have also designed an online
brochure which details each and every
piece. We have individual catalogues for
necklaces, earrings, rings and bracelets.
These look books work well as our
customers can refer to them, have them instore for customers to peruse, and they can
also choose top-up orders in the comfort of
their own shops and homes. We have just
designed a new brochure for our spring/
summer collection, which we have started
taking pre-orders from.
What are the current best-selling designs
and tell us about the recent campaigns?
Our best selling line is by far the Pretty
Daisy line. We have been stocking it for the
PROFILE
past two-and-a-half years now. We have
amazing add-ons for this collection, and we
have started to design our own necklaces
and bracelets to fit in with this range. This
way we have our own bespoke range that
we can develop further in the future.
Which trade shows do you attend and
which one work particularly well for
Elegant Emporium?
We attend six shows a year and all the
main ones. Pure London is by far the most
successful show for us every year.
“
With more space in
our new office, came
more orders, more happy
customers and yet
more orders.
”
When was the website launched and how
does it support the business?
We’re working on our new look website
at the moment. Hopefully, we will
have all of our new product images on
display, arranged in collections, as well as
downloadable brochures and look books for
customers and buyers to refer to. We aim
to have an e-commerce platform on the
website, which will give all of our customers
the ability to access the trade website and
purchase online.
What have been the key milestones in
setting up the business?
Last year we were approached by a Venture
Capitalist Group, who wanted to buy into
the Elegant Emporium brand. With more
space in our new office, came more orders,
more happy customers and yet more orders.
This has been a great milestone for us, and
we are developing our relationship with our
new friends every day, and find ourselves
moving closer to our goal every day.
Our other key milestone was the step of
designing our own spring/summer Daisy
collection. We have taken inspiration from
New York trends and twisted them with
our best-sellers. This has been so exciting
for us, and every step of this journey has
been exhilarating so far. From drawing
sketches of the designs to waiting for the
arrival of the goods with baited breath, and
now finally having done the photoshoots
for the new brochures it has been a truly
unforgettable time.
2011, as we have also been helping some
charities with fundraising. Despite being
busy working on exciting new designs
and concepts for our customers, we want
to have more open house days, where we
dress the showroom and invite everyone in.
We have been decorating it at Halloween
and Christmas for our visiting customers,
and this is definitely something we will
continue with in 2012. $
How do you view the current market
and what trends, both in product and in
business, do you see emerging over the
coming months?
I think the first quarter of 2012 is going
to be very tough in retail. We aim to do
as much as possible to help our customers
in these difficult economic times. We are
planning to keep our collections as upto-date as possible. The current trends for
Elegant Emporium are going to be delicate
vintage with a twist, bringing in hints of
pastel and floral. Each collection will have
its own identity and branding.
What are the future plans for the Elegant
Emporium brand?
We are thinking of expanding Elegant
Emporium in 2012 within other industries.
We already got the ball rolling on this in
Contact
Elegant Emporium
+44 (0)1959 563215
www.elegantemporium.co.uk
$77,5(
6KRZLQJDW3XUHDQG0RGD
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LONDON FASHION WEEK
In
vogue
We take a look at the
accessories line-up that
will be dazzling the
taste-makers at London
Fashion Week this season
Mary Katrantzou SS12
Photograph: Christopher James
Images courtesy of The British Fashion Council
$77,5( ·
The London look
With February’s provisional catwalk line-up now revealed,
we take a look at what’s in store for London Fashion Week
In brief
Show: London Fashion Week
Venue: Somerset House
Dates: 17th - 21st February, 2012
www.londonfashionweek.co.uk
With key events like the 2012 Olympics
and the Queen’s Diamond Jubilee placing
London on a world stage, the capital’s
premier sartorial event has seen a surge
of fresh interest, with big brands and
celebrated British names returning to
celebrate the platform which helped launch
their careers. Meanwhile, the city maintains
its reputation as a hunting ground for new
talent, with many new designers getting the
chance to showcase their original visions in
front of a global fashion audience.
At this February’s London Fashion
Week, Stella McCartney will
commemorate London’s most important
year with a special fashion presentation,
whilst Alexander McQueen’s diffusion line,
McQ will unveil the autumn/winter 2012
offering with a catwalk show for the first
time since it was launched.
Meanwhile, one of the world’s most
internationally-recognised design talent
House of Holland
SS12
$77,5(
showcases, the NEWGEN initiative –
which is run by the British Fashion Council
in conjunction with Topshop – continues
to offer support to fledgling designers and
labels. With previous recipients including
Alexander McQueen, Giles Deacon,
Christopher Kane and Marios Schwab,
the sponsorship is a highly coveted sign
of recognition. In 2012, Topshop will
celebrate 10 years of supporting the
NEWGEN scheme, providing London’s
diverse young fashion designers with a
showcase to a global audience. Topshop
offers additional support to designers by
providing show venues and commissioning
special collections available during and
beyond London Fashion Week. A decade
on, the high street behemoth’s dedication to
the support and growth of emerging talent
remains unsurpassed.
This season, David Koma, Holly Fulton,
J.JS Lee, J.W. Anderson, Michael van der
Ham and Simone Rocha are the lucky
womenswear designers that have been
granted the coveted NEWGEN catwalk
sponsorship; whilst Esthetica favourite
Christopher Raeburn, contemporary
milliner Nasir Mazhar, knitwear label
SISTER by SIBLING, Thomas Tait,
Huishan Zhang, James Long, Lucas
Nascimento, Palmer/Harding and Tim
Soar have all been awarded sponsorship for
presentations, installations or exhibitions.
Sarah Mower, the BFC’s Ambassador
for Emerging Talent said: “The calibre and
variety of the talent coming up through
NEWGEN is a brilliant reflection of
exactly why London is shining in 2012.
The designers selected for runway shows
this season. The panel was impressed at
the way this new, incredibly diverse set
of individuals are united in their focus
on creating something so special and
professional at such a young age. They are
happy to learn, co-operate and contribute
to the NEWGEN group energy. ”
NEWGEN MEN, sponsored by
Christopher Kane
SS12
Topman, started in 2009, building on the
foundations of Topman and Fashion East
Menswear’s MAN scheme. With catwalk
sponsorship for on-schedule shows at
Somerset House awarded to Christopher
Shannon and J.W. Anderson, and Salon
show sponsorship recipients including Lou
Dalton, Martine Rose and Matthew Miller,
the selection panel have ensured that the
line-up for menswear day is as diverse
in aesthetic vision as the womenswear
offerings of the previous five days.
Gordon Richardson, Topman’s Design
Director, who was also on the selection
panel, adds “This season we say a fond
farewell to the brilliant James Long as he
flies the NEWGEN MEN nest to become
the first Fashion Forward menswear
recipient and we welcome Martine Rose
and Matthew Miller – both graduates
of MAN – as well as Bunney, a very
exciting young jewellery designer into the
NEWGEN mix. We see J.W. Anderson
and Christopher Shannon showing again
on the catwalk – both now having achieved
their fifth season with a solo show and both
very much established and commercially
successful in their own right. I think both
are testament to the importance and success
of the MEN’s initiative during London
Fashion Week.
For more information on LFW, visit the
website www.london.co.uk. The provisional
catwalk for autumn/winter 2012 is subject
to change and is updated regularly. Refer to
the online schedule for the latest running
order of events. $
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LONDON FASHION WEEK
Exhibitor profiles
Somerset House will host over 200 exhibitors during the week’s
events, allowing press and buyers the opportunity to browse the
array of accessories on offer for the autumn/winter 2012 season.
Here are some of our ones-to-watch...
Joanne Stoker
+44 (0)7795 967146
www.joannestoker.com
Footwear designer Joanne Stoker
established her own luxury
label in 2009, after
completing a
mentorship with
Jimmy Choo.
Her avant-garde
aesthetic pays tribute to her exotic travels and a fascination with
revolutionary construction work. The Artisan collection for
spring/summer 2012 brought together Indian and Moroccan
influences, with extravagant shapes, vivid shades and opulent
fabrics. Taking inspiration from the backwaters of Kerala, the
Wicker Woven range brings together raffia, wicker, cork and
plexi-glass with citrus and blush hues. Meanwhile, the Temple
collection uses a riot of henna motifs, hand-brushed leather,
emerald snakeskin and her signature LED heels to emulate the
ornate and elaborate architecture of iconic temples.
French Sole
+44 (0)118 988 8800
www.frenchsole.com
Established in 1989,
French Sole offers a
vast selection of elegant
ballet flats in every conceivable colour,
print and pattern. For spring/summer
2012, founder Jane Winkworth came up
with the Pirouette collection, a range of
over 60 designs in sizes 9-12, which offers women
with larger feet a broad selection of chic and comfortable footwear
options. The shoes come in an array of luxury butter-soft leathers
and suedes. Despite being known for the classic ballet shoe design,
the label has now begun to diversify, with a selection of bridal styles,
flat boots, sandals and dainty kitten heels now available alongside
the iconic shape.
Mawi
+44 (0)207 923 1414
www.mawi.co.uk
A jewellery house with an emphasis on luxury statement
pieces, Mawi’s designs combine cutting-edge contemporary
detail with retro glamour influences. The designer marries her
love of antique and heirloom trinkets with a bold modernist
vision, ensuring that the brand evolves seasonally, while still
maintaining a signature look. Comprising three collections,
the label’s spring/summer 2012 range epitomises Mawi’s
distinctive style, with mechanical
accents and sophisticated
punk subtexts. Inspired by
South-Indian tribal designs,
the Hyperluxe line is
characterised by dramatic
pave crystals, foil-lined
jewels, and architectural
features. The focus of the
Talisman collection is a bold
eye motif, whilst the Pyramid
range combines folk influences and
directional graphic shapes.
Lola Rose
+44 (0)207 372 0777
www.lolarose.co.uk
Specialising in colourful hand-made semi-precious pieces, Lola
Rose is now one of the most successful jewellery labels in the UK,
with a number of well-known stockists. The brand’s spring/summer
2012 collection embraced Romanticism with soft organic forms
and a natural palette of pastel seasonal hues. Leaf Agate, True Blue
Quartzite and Lime Quartzite are amongst the new stones added
to the designs, whilst the distinctive hand-cut rose shape detail
and chip bead shapes remain central to the company’s offerings.
Previously known for bold, oversize cocktail rings, Lola Rose’s
aesthetic has become more delicate, with fragile stacking rings
bringing a new dimension to the brand’s identity.
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Attire Accessories
Online
If you’ve enjoyed reading Attire Accessories
magazine, you’ll love our online presence at
www.attireaccessories.com. Containing
up-to-the-minute news, events and competitions,
the site is updated regularly with information to
help you build your business.
Find a Supplier
The supplier directory allows you to contact advertisers in the magazine
for more information about their products and services. Simple to
use and available worldwide 24 hours a day, the supplier directory is a
reader reply service for the 21st century.
Special Features
Back issues archive
If you’re looking for information on a particular subject
regarding your business, take a look at our back issues
archive. All back issues will be sent out totally postage-free
to qualified registered readers.
Featured articles
Read our regularly updated news article whenever you wish.
Why not register with us online? We will keep you fully
informed of all new featured articles, competitions and
news from the fashion industry.
If you would like to find out more, log onto
www.attireaccessories.com
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RETAIL Q&A
All the answers
OUR EXPERTS TACKLE YOUR
RETAIL-RELATED QUERIES
Scott Storey
is Managing
Director of
CTS Retail, a
company with
over 27 years’
experience
understanding
retailers’ requirements. It provides a
flexible, proactive service, backed up
by proven software. Founded in 1983,
today CTS Retail has an expansive
portfolio of products and services
offering solutions to all sizes of retail
business, in many different sectors.
Q
Disconnected promotions
In the run up to Christmas, I was anxious
to make the most of online sales and
therefore offered some special promotions
and discounts. However, I have since
received complaints from people who
bought the same items in-store at
full price. My e-commerce site is very
important to my business. However, I
don’t want to upset my loyal bricks and
mortar customers. What can I do?
Stephanie
Jerome is a
founder of the
Intelligent Retail
Search Engine
Optimisation
(SEO)
programme.
She is closely tapped into the UK
and worldwide SEO community and
conducts her own research into SEO
techniques as a specialist in SEO
for e-commerce and retail. Call +44
(0)1635 517 923 or email sjerome@
intelligentretail.co.uk.
A
Scott Storey says: It is very common for
retailers to face the issue of disconnected
online and offline promotions, as there
is always the risk that loyal customers
will feel ‘hard done by’, particularly when
disposable income is at an all-time low.
Most people have a basic understanding
that prices are usually cheaper online, as
the cost of delivering a product directly
from the warehouse is much less than
via the bricks and mortar store. The issue
however, is that the actual ‘cost of sale’
is a logistical issue for the retailer, not
something that the customer is aware of,
nor really cares about. All they see is the
end ticket price. If they’ve gone to the
effort of visiting your store to buy, only to
find they could have bought the same item
online for much less money, it’s bound to
leave a sour taste in their mouth.
The trick therefore, is to stay one
step ahead and ensure you have fully
communicated this with the customer
before the situation happens. If the
customer realised that they could either
buy now in-store for a certain price or if
they wanted to go home, order and then
wait a few days, they could have it for
slightly less, they would feel much happier
being in control of that decision. Many
would in fact probably rather spend the
extra and have it now instead of having to
Barbara Aspin
is the Business
Development
Manager at
SiteWizard.
co.uk. She has 10
years’ experience
within the
website design industry. SiteWizard.
co.uk has been trading for 15 years and
has designed websites for thousands
of companies. She can be contacted on
+44 (0)1622 200 045 or via email at
barbara.aspin@sitewizard.co.uk.
wait for it to be delivered.
Customer service is key, as is clear
communication, if the promotion was
a website only offer, actively promote
your online offers on your premises,
recommending that customers check the
site daily for the latest special online offers.
You will always get customers who are
not happy they paid more yesterday for
something, that today is on promotion,
depending upon your refund policy, the
customer could bring the product back for
a refund and then purchase online or if you
wished refund the difference. However, a
word of warning ‒ if you always honour
the lowest price that you are going to sell
goods for, regardless of purchase date, there
is no longer any promotional incentive.
My advice is to communicate clearly and
be fair and reasonable.
New social network
Q
A
How can I use Google+ to help
my business?
Stephanie Jerome says: Google+ is a
new social network offering from Google,
viewed as a rival to Facebook and Twitter.
It’s been around for several months, but
it was only released for business use in
November, where retailers, corporations
and brands could have their own pages on
$77,5( ·
&
QA
the Google+ network (similar to fan pages
on Facebook).
There are opportunities here for
retailers; Google+ can be used as an extra
avenue through which to help promote
your business. A key aspect of it is the +1
button, which is like a version of the like
button from Facebook. You should have
the +1 button installed on all pages of your
website, and also the ‘like’ button if you
don’t already. This short-cuts the process for
visitors to your website who want to share
content with others, whether that’s specific
products or category pages.
The +1 sharing of pages by the public
helps to boost your presence on Google+.
Your company profile should be full of
information, frequently updated and rich
with images to make your profile stand
out. This will lead to more people adding
you to their ‘circles’ and keeping up with
your brand. Make sure you publicise your
Google+ profile along with the other social
media avenues you use, and treat it just the
same – it’s another network through which
to advertise what you sell, and connect with
your customers.
The key is to get this started sooner
rather than later. There are strong
indications that Google will start using
+1s as an additional factor for ranking your
website in their search engines, so you’ll
need to get that +1 button onto all your
website pages as soon as you can. Use your
company Google+ profile alongside that to
keep ahead of the game.
To tweet or not to tweet
Q
A
Are there any benefits to using Twitter for
my business?
Barbara Aspin says: Twitter was
launched on the 15th July 2006, however,
many companies are still not using it to
market their business. There are currently
170,000,000 people using Twitter ‒ this is
$77,5(
a massive pool of potential business. How
it works is that you get 140 characters to
make a tweet (this is a post to provide your
followers with information). Based on the
old text message system, it enables you to
connect with people that are interested
in your industry, get them following you
and then allows you to tweet marketing
messages and information on your products
or competitions as frequently as you like for
free. How do you get them following you?
You can use a free service called Tweepi
to find out who follows someone in your
industry, who you can then follow. Most
people who use Twitter will follow you if
you follow them. With this in mind, you
can source people who are interested in
your industry by following people who
follow magazines that go out to your target
audience. To give an example, I created a
Twitter account and within a couple of
hours, I had over 150 people following
me. Check it out: www.twitter.com/@
BarbaraAspin. Who knows how many
followers it will have by the time this article
is published, but I wanted to show just how
easy it is to get followers.
“
How do you get them
following you? You can
use a free service called
Tweepi to find out who
follows someone in your
industry, who you can
then follow.
”
Once you get someone following you
need to have an email reply ready, saying:
thank you for following please check out
my website/Facebook page and include the
website address. If your website address is
particularly long there are ways to make
it shorter by going to places such as www.
tinyurl.com. You enter in your long website
address and they create a much shorter
version that when clicked on will link to
the same website. Once you have people
following you, then have an idea ready to
get those people to promote you by giving
them an incentive to re-tweet the message
for example: 10 per cent off all products in
our online store today only at (your web
address). Everyone who RT (re-tweets) this
message will go into a comp (competition)
to win champagne.
There are many businesses out there
using Twitter as one of their main
marketing tools. You should aim to tweet
at least six times a day and some of the
tweets could just be asking questions to
your followers such as “What are you
having for lunch today?” Sounds silly I
know, but Twitter and Facebook are under
the category of social media marketing and
the whole point of them is to interact with
the people you are in touch with. If you can
create a conversation with your followers,
then you are doing well. $
The Couture Collection of Veils and
Headpieces by Elizabeth Dickens’
E: ninaandalan@freeuk.com
T: +44 1353 723675
F: +44 1353 721647
Diamonds are forever
Fine antique and vintage jeweller Susannah Lovis shares
the story of how an unexpected opportunity helped her
break out on her own in the Burlington Arcade
What is your career
background before
opening the boutique?
After I left school, I
had a number of jobs
before setting off to
travel in Africa. I hitchhiked through southern
Africa, which is where I discovered my love
of gems. In the Congo, I was often offered
stones to buy, but sadly, I didn’t have enough
knowledge to buy with confidence. As soon
as I returned, I enrolled in a gemmology
course and then studied diamond-grading
and jewellery design.
I then successfully applied for a job
working in a jewellery shop in the
Burlington Arcade, and I loved it! Three
years later, the owner decided to move
abroad, making me redundant on Christmas
Eve. That night at home, my husband
suggested that we buy the shop and continue
the business. I couldn’t believe what he was
saying, as we were both low-earners, and
had only been married for three months at
this point.
Nevertheless, we decided to go for it;
selling everything we owned, borrowing a
huge amount of money from the bank and
preparing a business plan. I persuaded one
of the original shareholders to stay involved
with the business, and two others to invest.
One month later, I took the shop over, and
renamed it Susannah Lovis.
What prompted you to launch the business?
I had always wanted to run my own
business, and when the opportunity arose, I
just took it.
How did you decide on the concept of the
shop, with the premises and location for
your store?
The location is ideal – the Burlington
Arcade is a well-known and prestigious
upmarket retail thoroughfare; and as it’s just
around the corner from Bond Street, it’s very
convenient. The shop is a haven of peace,
where shoppers can browse undisturbed. The
history of the arcade fits very well with our
antique feel, and vintage inspiration.
What accessory lines do you offer and how
does this selection support the rest of your
product offering?
We sell all types of jewellery, from
engagement rings to brooches, and
statement earrings to necklaces. However,
we specialise in antique jewellery, and
one-off reconstruction designs. We also
sell beautiful cuff links – including a lovely
selection of antique and vintage pieces,
$77,5(
which we complement with a range of
enamel and silver designs. The company also
offers an array of services including repairs,
alterations, valuations and pearl stringing.
I have a particular penchant for Victorian
jewellery, so this is reflected in the shop and
our offerings.
“
The shop is a haven of
peace, where shoppers can
browse undisturbed. The
history of the arcade fits very
well with our antique feel,
and vintage inspiration.
”
How would you describe the presentation
of the shop?
It’s small but immaculately presented,
which is vitally important when selling
fine jewellery.
What do you consider to be your core
customer base?
Our core customer base are our loyal clients
who return year-on-year, they know that
they will find distinctive gifts and receive
excellent service.
What are the key factors you consider when
sourcing new product lines?
Except for our cuff links, most of my stock
consists of one-of-a-kind items – primarily, I
sell vintage jewels. When buying, I consider
the price and durability of the material, as
well as the condition that it’s in. When I sell
something, it becomes an heirloom piece
that will be worn by several generations.
RETAILER INTERVIEW
How important is product knowledge and
customer service in store?
It’s very important to me that our knowledge
reflects the quality of our jewellery, especially
as our pieces are imbued with such history.
All of the staff that I employ are trained
gemmologists and diamond-graders. They
also have a wide knowledge of vintage and
antique jewellery, which is essential for
this shop.
How important is an online presence to
your plans for the business?
The website is a vital platform which allows
people to browse before coming in. From
mid-2012, I hope to have an online shop.
This is the next project in the pipeline.
Model Sophie Anderton, a loyal customer,
has modelled the 2011 collection for the
brochure on our website.
Do you run any special events to attract
new customers?
I exhibited at Olympia, and have also
showcased my jewellery at the Miami
Antique Fair. We also
held several events at
the shop during the year.
Last year, I initiated Jewel
Identity in Burlington Arcade
for London Jewellery Week,
which was a bit like The Antiques
Roadshow for jewellery lovers. We offered
a free valuation service to anyone who
brought their own pieces into any of the
jewellers in the arcade. This allowed me
to introduce the shop to a whole new
audience, and was a huge success for
London Jewellery Week, so we hope to
repeat it every year now.
Who would be your ideal customer for
the boutique and why?
My ideal customer varies from engaged
couples to collectors – there are not
many people who have the expertise
to remodel or repair antique jewellery.
People can come to see me, and know
that their antique jewellery will not be overpolished or treated without
due care.
I have a lot of customers who are in the
public eye. Alesha Dixon, Georgia May
Jagger and Livia Firth are among the
celebrities who have worn my jewellery this
year. And of course, Sophie Anderton wears
Susannah Lovis jewellery regularly. My
favourite customers have discerning taste,
and an eye for real aesthetic quality, as well
as monetary value.
the economic climate in the last few years
and business has been tough – everyone has
to work doubly hard to stay on an even keel.
Having said that we have had a good year.
What has been your proudest moment since
opening the shop?
There have been many proud moments,
but the best day was when I first put my
name above the shop – it made it more
real somehow. I’m always very proud of my
products and staff.
What are your future plans for the business?
I’m working towards a lot of our goals at the
moment, such as the online store, but one
day, I’d like to open a shop in New York. $
What advice would you like to pass onto
other retailers?
I think that I would advise them that there
are tough times ahead, so you will have
to batten down the hatches, and just keep
soldiering on. As long as you’re tenacious
and stick with what you’re best at, you will
be rewarded.
Contact
How do you view the current state of
the retail market?
I think that everyone has been affected by
Susannah Lovis, Owner
+44 (0)207 493 2008
www.susannahlovis.com
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RETAIL TECHNOLOGY
A click away
QR barcodes can be used in many forms of advertising.
So what are they? How are these barcodes being used
in retail applications and can independent retailers gain
anything from using them? Peter Shorney of Intelligent
Retail provides the answers
It’s Thursday evening, 10pm and I’m
waiting for the news on BBC1. The
presenter says: “If you have a smartphone
get ready for something special!.” Then a
trailer comes on for a new supernatural
drama on BBC3 called The Fades. The
picture is not very clear, because there are
parts blocked out, forming the shape of a
QR barcode.
I got up from the sofa and opened the
QR reader on my iPhone. Instantly it
scanned the QR barcode straight off the
TV, and my phone then opened a website
giving me more information about this
new series. ITV is also using QR codes in
its show The Only Way Is Essex. The codes
appear during the show and fans can scan
them to find out more of the latest gossip!
QR codes have even been used in a
storyline for the popular TV show CSI ‒
where the code is shown on the bottom of
a cup ‒ and they explain how a QR barcode
allows people to move from printed content
to online content.
So QR barcodes are being used
increasingly on TV, but what exactly are
they and can they be useful for retailers?
What are QR barcodes?
QR stands for Quick Response. Quick
Response barcodes are two-dimensional
barcodes that can be scanned by a mobile
phone with a camera. Then the phone will
read the barcode and follow an instruction,
for example go to a webpage, open an
email, open a map with directions, or send
a text.
These barcodes are now being used in
billboard ads, magazine ads, business cards
and on-screen media, including TV and
computer advertising. They can also be
used with in-store displays. They offer a
quick way for a smartphone user to go to a
website and then do something.
Marketeers like QR codes because
they allow a quick way to jump from one
medium ‒ like print or screen ‒ to another,
such as online. They also offer an accurate
way of tracking the response rates of
advertising campaigns.
Whether they will ever become widely
adopted is unclear, as there is a potential
barrier in that people need to actively
download a code reader app first. However,
this may be overcome in several ways, for
example there
are rumours
that the next
iPhone will
include a preinstalled QR reader
out of the box, also
retailers could start to
add QR readers to their
mobile apps.
Here are some examples of retailers that
have used QR codes and some ideas for
how independent accessories retailers could
potentially use QR codes.
Store on a wall
In Korea, Tesco has used them in the
subway. People waiting for their train in the
morning can buy grocery items for their tea.
Tesco has placed posters on a wall that look
like the shelves of a supermarket. Under
each item is a price and a QR barcode. The
commuters use their smartphones to scan
the QR codes from the items they wish to
purchase and the Tesco app on their phone
places the order. Their order is processed
and delivered that same day. This means
people can use what is usually downtime to
get some shopping done. The online sales
increased dramatically as 10,000 people
used the system. I do recommend you
check out the video using the links on this
page – it’s quite amazing.
Till receipts
Placing a QR code on the bottom of a till
receipt would allow shop customers to buy
repeat items online. This could be a simple
and cost-effective way of engaging with
a consumer especially for retailers with a
mobile-savvy demographic.
Window shopping
Some retailers have added QR codes inside
their shop windows. This sends visitors over
to the retailer’s website to see more details
of products or get information on a service.
$77,5( ·
Product information
QR codes can be printed on shelfedged labels or product pricing cards, so
customers can scan them for more product
information and of course to open up the
website. There are considerations here such
as whether the pricing of items is the same
online as in store, and whether retailers
want to drive traffic to their website from
inside the shop.
Links to supplier videos
Tesco used QR codes in-store to promote
a Wilkinson Hydro shaver. The code sent
the customer to a Wilkinson Sword video
showing how it is made and this helped
increase sales.
Discount codes
QR barcodes can be printed on instore promotion material. Using their
smartphones, people can go to a web page
to access a discount code (maybe once
they have provided their email address).
This code can then be used at the till for
their discount. The benefit of this is that
it introduces potential new customers to
your website and increases your customer
database in an easy way.
Building your email database
In a similar way to the idea above, a
promotion could ask the visitor to scan the
code and it will auto send an email to the
retailer. The retailer can then add the person
to the mailing list and invite them to the
shop’s loyalty scheme with perhaps 20 free
points to say welcome! Some bars are using
this approach to provide free drinks in
exchange for email addresses.
TV teaser
AXA use QR codes in a TV commercial, a
teaser is used and you have to scan the code
to see the ending! Then they ask you to
download their app.
Maps
QR barcodes can be used in promotions to
help people find your shop. This could be
particularly useful on a billboard ad or in a
local magazine. When the code is scanned a
map will open up and indicate how to find
your premises.
Call me
If your call to action is to ask people to call
you, your advertisement could carry a QR
code that causes the phone to dial your
telephone number, no typing needed!
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Creating a QR barcode
If you would like to
create a QR barcode
and try it for yourself,
there are lots of free
facilities on websites
that allow you to download an image
for the web or print purposes. I used the
facility at www.beetagg.com.
If you would like to see some of these
examples in video or in pictures, then click
on the link or scan the QR code. If you
don’t have a QR barcode reader on your
phone, just type QR barcode reader into the
appstore or market. You should find lots of
free readers available. On my iPhone I use
i-nigma and it has worked every time, even
when pointing to my TV at a barcode with
a moving picture inside it! $
Peter Shorney is part
of the web marketing
team at Intelligent
Retail – providers of
multichannel EPoS and
e-commerce websites
for independent retailers. If you have
any questions you can contact him on
+44 (0)845 680 0126 or send an email to
p.shorney@intelligentretail.co.uk.
Taking inspiration from this season’s
trend for metallic accents of every
hue, Nancy Hayes draws together a
selection of shimmering products
HEAVY
METAL
Penneys (Ireland), Metallic crop
blazer, €25.00
+353 1 5245549
www.primark.co.uk
Dotcomgiftshop,
Antique hanging hearts
with bells, £4.95
+44 (0)7801 976146
www.dotcomgiftshop.com
Susannah Lovis,
www.susannahlovis.com
La Redoute, Metallic gold slim
fit jeans, £45
+44 (0)844 842 2222
www.laredoute.co.uk
House of Fraser, Metallic
envelope clutch, £145
+44 (0)207 003 4000
www.houseoff raser.co.uk
$77,5(
Head Over Heels,
Dazzle shoes, £65
+44 (0)207 725 2377
www.houseoff raser.co.uk
WINDOW DRESSING
The Chandelier & Mirror Company
Ltd, Pozzallo mirror, £175
+44 (0)132 243 7112
www.chandeliersandmirrors.co.uk
Tesco Homes, Plum table lamp, £25
+44 (0)845 600 4411
www.tesco.com
The Contemporary Home, Love
decorative printer block set, £29.99
+44 (0)239 246 9400
www.tch.net
SilverTree Studio,
Hand-made bio-degradable
plastic necklace, £12.95
+44 (0)187 738 7327
www.silvertreestudio.co.uk
Matalan Home
Button Stitch Cushion £6
+44 (0)845 330 3330
www.matalan.co.uk
Fairwind, Spring
recycled aluminium tea
light holders, £14
+44 (0)845 196 0256
www.fairwindonline.com
ASOS, Metallic colour block
lace up shoes, £30
+44 (0)207 756 1000
www.asos.com
Sylvia Silver Single Drawer Bedside,
French Bedroom Company, £330
+44(0)845 644 8022
www.frenchbedroomcompany.co.uk
Jewellery by Nikki, Electric
blue beaded hair comb, £10
+44 (0)125 389 4825
www.jewellerybynikki.co.uk
$77,5(
ACID
Intellectual property
in the workplace
ACID (Anti Copying in Design) CEO Dids Macdonald looks at new guidelines and
ways of managing intellectual property (IP) rights in the workplace
New guidelines
The Government
has announced
a new initiative
to raise business
awareness of
current IP laws.
There are now
clear guidelines
to provide companies with up to date
employee information to ensure that they
are not breaking the law.
Baroness Wilcox, Minister of Intellectual
Property, who launched the new initiative,
commented: “The new guidance was an
example of Government, enforcement
agencies and industry working together
and raising awareness of managing IP in
the workplace. Intellectual Property rights
are essential to the success and growth of
any business. However, companies can leave
themselves open to prosecution if they or
their staff infringe the IP rights belonging
to other companies or individuals.”
To avoid criminal offences (and potential
fines of up to £50,000 and/or a possible
prison sentence) taking place in the
workplace employers should take a simple
IP health check.
from legal challenge and raise awareness
about corporate responsibility and respect
for IP. This comes as a very welcome
addition to ACID’s Guidelines for Buyers
which was launched to help design buyers
understand what they could and should
be doing to protect themselves and their
staff from infringing the property rights of
design originators.”
“
Intellectual Property
rights are essential to the
success and growth of
any business.
”
Commission it, Don’t Copy it!
With increasing awareness about the
necessity to protect and fully exploit their
intellectual property rights, designers and
manufacturers are beginning to fight back
and take action against some retailers who
blatantly disregard the designer’s ownership
of what they have created. So what can
retail buying departments do to educate
their design buyers and guide them through
the potential pitfalls of IP ownership?
ACID has produced a clear set of
guidelines and advice to retail buyers,
underpinning its ongoing “Commission It,
Don’t Copy It!” campaign.
Dos and Don’ts for design buyers:
DON’T sell copies of someone
else’s designs
Any original product will be protected
against copying by at least one legal right in
the UK (known as IP rights).
DON’T instruct someone else to
copy designs
It can take just one buyer, who takes the
fast track to market by copying an original
design, to bring a major high street retail
name into disrepute ‒ because the retailer
can also be liable if they authorise someone
else to make a copy of a design!
DO use reputable suppliers
Often a retail buyer can unknowingly
)Do your employees know that they
cannot sell copies of protected works?
)Company IT equipment and servers – is
your staff aware that it should not be used
to produce infringing content?
)Are employees aware that they should
not use the company equipment to sell
infringing products to colleagues?
)Do you have a company policy for staff
on IPR infringement and procurement?
If the answer is “NO”, immediate, free and
simple guidance is available at www.ipo.gov.
uk/ipenforce-workplace.htm
Dids Macdonald, ACID’s CEO advises:
“Taking time to look at these guidelines
will help businesses protect themselves
$77,5( ·
infringe a third party’s rights, so it is
important to ensure there is a provision for
your suppliers to provide indemnities and
to check the designs creative origins.
DON’T try and skirt round existing laws
UK and EU design laws have been
strengthened considerably and there are
now very few remaining loopholes.
DO employ designers to produce
original designs
Educate in-house teams on existing laws
– a company is liable for the acts of its
employees. Also many reputable retailers
have corporate social policies regarding
their responsibility to IP rights owners.
“
Educate in-house teams
on existing laws – a
company is liable for the
acts of its employees.
”
DO commission designs – don’t copy
Most designers would be very pleased
to create an original range of designs
exclusively. By commissioning original
design, not only does the buyer avoid any
problems with expensive and damaging
court proceedings, you guarantee the
commercial advantage over competitors by
being able to sell a product, which will not
be available from anyone else.
DON’T defend legal cases just for the
sake of it!
If you do become the subject of a legal
action for selling a copy of an infringing
design, resist the temptation to instruct
lawyers to try to defend the action on
technical points. The longer a legal action
goes on, the higher the legal costs will be.
DON’T argue that designers can’t afford
to sue
$77,5(
Some of the largest settlements obtained
by ACID members have been taken by
individual designers against major plcs.
Also, the introduction of conditional
fee arrangements in the UK now allows
solicitors to act on a “no win no fee basis”
for designers, and it is also possible to
obtain legal expenses insurance to cover the
cost of taking legal action.
“
Most designers would
be very pleased to
create an original range
of designs exclusively.
”
DO sign the Retailer and Design Buyers
Code of Conduct
Becoming an ACID retail supporter
demonstrates ethical conduct and could
be used as a positive factor, which
distinguishes your company from another.
DO be different and original
Designers can ensure they put belt and
braces around their designs when sending
them to potential buyers with the new,
simple to use IP Tracker.
Renowned designer Sebastian Conran
says of ACID’s initiative: “An unintended
consequence of digital technology is the
dissemination and theft of identities, ideas
and design. Proving ownership of IP is the
foundation of protecting it; and the ACID
IP Tracker provides unequivocal dated
evidence for files in digital transit – simply,
efficiently and effectively.”
To find out more, visit www.acidtrading.
eu.com/acid-ip-tracker. $
Further information
Visit the ACID website www.acid.uk.com
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Subs
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trade title for the accessories industry,
is available free of charge, seven times
a year, to qualified UK based traders.
Overseas subscribers may receive seven
issues per year for a £75 fee.
APRIL/MAY 2012
Let it rain
The best wet weather wear pieces on
the market
Register online at www.attireaccessories.com
Alternatively fill in the form below and
post to Attire Accessories magazine, c/o
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UK or telephone +44 (0)1376 514 000.
Man about town
Men’s jewellery trends uncovered
Step to it
Shoe trends fresh
from the catwalk
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We take a look at the production
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Attire Accessories Magazine
ISSUE 32
Available from: 2nd April, 2012
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Funky Jewellery
Check
out our
Best
Collection
yet!!
Web: www.funkyjewellery.com
Tel: 01656 842102
Prêt à Porter
Retro-inspired Esther Porter explains why classic techniques, a city
lifestyle and quality leathers are central to her label’s philosophy
What is the inspiration behind the
company and its products?
The company was born out of my desire
to create sophisticated everyday handbags
from honestly-sourced materials. I utilise
traditional artisan leathercraft techniques
such as hand-cutting, plaiting and weaving
to create original yet timeless pieces. These
methods have been all but lost in this age
of mass production, so I feel it is important
to keep them alive. I like to think of Esther
Porter bags as modern re-workings of
classic designs, as their quality and detailing
is very evocative of the past. I’m also
really inspired by the environment around
me – London is full of charming pockets
of urban-rural life, so I wanted to make
simple, durable products that were suitable
for inner city adventures.
How was your initial collection developed?
All of my design and sampling is done
in-house. Each bag is individually made
in a leather-craft workshop, which is only
10 minutes from our design studio. The
core of the initial collection was beautiful
vegetable-tanned Tuscan leather. With
each collection, this gorgeous material
is still an essential aspect, as it lends the
bags a beautiful worn-in patina, with no
two pieces ever having the same finish. All
of the designs are simple and functional,
allowing the leather to be the focal point.
Were there any problems when setting up
the business? If so, how did the company
overcome them?
I know that people always say that starting
$77,5(
out is really tough, but I didn’t experience
any major difficulties. However, materialsourcing is far trickier when you are looking
to use exclusively vegetable-tanned leather,
as it is far more expensive than chrometanned leather.
How would you describe the current
collection of bags?
My spring/summer 2012 collection is made
up of clean, simple and functional bags
in muted summery colours. As with all of
my collections, they are very easy to use
and carry. High-quality vegetable-tanned
Tuscan leather is of course a common
strand throughout the range, but there are
also three styles that mix the leather with
British waxed cotton for a casual effect that
is also water resistant. In terms of detail,
traditional leather weaving adds a novel but
classic dimension to the various styles.
How often will the company be launching
new lines?
We launch two collections a year, in
keeping with the fashion calendar. I’m
currently working on the autumn/winter
2012 line, which will see more classic,
structured bags and satchels in glossy
leather with premium nickel hardware, as
well as a line of hand-painted bags in softer,
slouchier leathers.
Is the collection aimed at a particular type
of retail outlet or consumer?
The bags are best suited to niche, designfocused independent boutiques, which is
where they are sold currently.
Are you exhibiting at any trade fairs over
the coming months?
We just showed at Rendez-Vous Paris,
which has now closed its doors forever,
sadly. We exhibit at London Fashion
Week at Somerset House, and will also
be attending another Paris trade show in
the spring, as the city seems to attract the
sort of customers that buy from the Esther
Porter brand. Japan is also a big market that
we want to focus on soon.
When did you launch the website and how
important is it to the business?
Our website was launched in February
2011, and I’ve found that it is crucial for
attracting business, and fundamental to our
marketing. I plan to launch an online shop
on the site this year.
What are the long-term plans for the
Esther Porter brand?
We have a women’s line of leather bags and
a men’s line of sportier styles, which are
made from reclaimed tent fabric left over
from summer music festivals. The longterm goal is to grow the brand steadily by
adding hand-picked stockists and adding
more product lines. Production in the
UK and meticulous material sourcing will
always remain central to the brand ethos. $
Contact
Esther Porter
sales@estherporter.co.uk
www.estherporter.co.uk
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New Ashwood
Vintage Collection
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