here - Catalytic Clothing
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here - Catalytic Clothing
Wednesday 15th February, 2012 Hotels Tickets Attractions Cinema Clubs Music Theatre Going Out Hi-Tech Denim Jeans Could Clean Up London's Air Pollution - Material that eats dirty air for fun on display at the London Design Festival Monday, 12th September 2011 Tweet HI-TECH denim jeans that use nanotechnology to stop air pollution are to go on show at the London Design Festival, which starts later this week. Given recent reports that show London's air to be among the filthiest in Europe, a clothing solution could be just up London's street. Especially if that street is Oxford Street or any other area with a high number of pedestrians. "A significant reduction in the level of air borne pollutants in a large city such as London could be achieved if, for every metre of pavement width, 30 people wearing Catalytic Clothes walked past each minute," say developers Catalytic Clothing. The jeans, or any other clothing fitted with the new technology, "harness the power of a photocatalyst to break down air borne pollutants," by using light as an energy source. "When the light shines on the photocatalyst, the electrons in the material are rearranged and they become more reactive," adds the Catalytic Clothing website. Further reactions then "cause pollutants to break down into non-harmful chemicals". j k l m n City Info Directory Web i j k l m n News LondonNet RSS Style Search Competitions Forum Video News Menu News Homepage AHOY - Newsletters Celebs Diana Conspiracy theories Latest News - - - - London Cinema - - - - London Fashion London 2012 Olympics London Blog Londoner of the Day London Features London Headlines London in Pictures News Archives Londoner of the Day l Cheryl Cole Gets the claws out to scratch former protege Cher Lloyd, who yesterday queried her singing voice. 'Be careful who you kick on your way up,' warned Cole, probably stroking her chin like a Bond villain. 'They kick you twice as hard on your way back down'. Hashtag is unappreciationisugly. Subscribe to our Newsletter GO Latest Viral Video Ad - Sponsored Video: The Sims 3 Showtime | Producer Walkthrough... Any material can become a pollution eater with the addition of a sort-of conditioner containing the photocatalysts, but different materials need different catalyst set-ups. For the purposes of demonstration, jeans fit the bill since, "there are more pairs of jeans in existence than there are people on the earth," as the Catalytic Clothing people put it. The nanotech denim – developed by a team at Sheffield University and another at the London College of Fashion - has been formed into a display called The Field of Jeans for the London Design Festival, which runs from 17-25 September. Tweet Share Post new comment Subject: http://www.londonnet.co.uk/news/2011/sep/hitech-denim-jeans-could-clean-londons-air-pollution.html Page 1 / 2 11681 NEWS FOOTBALL STYLE: NEWS RUGBY GAA SUITS FOCUS HORSE RACING FASHION MORE SPORT ENTERTAINMENT DRESSED IN THE DARK? STYLE ICONS HEALTH TECH GROOMING LIFE MOTORS STYLE EASYGOING 4730 BAVARIA RACING ACCESSORIES STYLE NEWS MORE STYLE ACCESSORIES It's time to suit up Dressy sweatpants. Yes. H o m e » Style » Style news Jimmy Choo for men? Universities create air-purifying pair of jeans Awesome arm candy Post your comment STYLE NEWS 12/09/2011 11:40 am Tweet Keyboard jeans? Really? Two English universities have teamed together to create the world’s first pair of air-purifying jeans. Going bald? Read this Share Members of the public donated 30 pairs of pants to help create an environmentally friendly pair of jeans that helps to break down pollutants in the atmosphere and purify the air. Researchers from Sheffield University and the London College of Fashion teamed together to create the ‘Field of Jeans’ - an art expo showcasing the possibilities that fashion and science can have together. The ‘Catalytic Clothing’ venture hopes to inspire other fashion designers and scientists to think outside the box. Photocatalysts are sewn into the jeans, which use light to speed up the breakdown of pollutants, much like a normal catalyst. The jeans use nanotechnology to break down pollutants in the atmosphere. Sheffield University scientist Professor Tony Ryan said, "There are more pairs of jeans than people on the earth. We are developing something Fergies polo-neck MORE STYLE NEWS Would you wear these jeans? David Beckham's pants DRESSED IN THE DARK? LMFAO faux pas Chris Brown ruins fashion Going bald? Why not just get some hair tattooed onto your head? Jared Leto fashion victim Rice rocks hairy look So you saw what Alex Ferguson was wearing today, didn't you? Would you buy these pants? David Beckham's H&M advert JOE.ie on Facebook Like 11,714 people like JOE.ie. The latest footwear trend: flip flops made from grass using both of them to improve the urban environment." Greg Darragh Austin William Zara Andrew Haulie Richard Andrew Ed The jeans are being displayed in an exhibition being held at Sheffield’s Peace Gardens. Professor Helen Storey, a designer and artist at LCF added, "Catalytic Facebook social plugin Clothing is the most challenging, globally relevant project I have ever attempted. Behind almost all-human advancement lies a science. Through my work, I try to share and involve the public with these possibilities." http://www.joe.ie/style/style-news/universities-create-air-purifying-pair-of-jeans-0015758-1 Page 1 / 3 Eco-Quest Filters & Parts Ozone Plates, Filters, UV-Lamps for Fresh Air. Repair, Buy Refurbished AirPurifierRepair.com /Fresh-Air/ Top 10 Air Purifiers Read 1000s of C ustomer Reviews. Enjoy Free Shipping - Shop Top 10! Air-Purifiers-Am erica.com True HEPA Air Purifier High Quality, Stylish Air Purifier. Effective. Ship Free. 90-day Return www.RabbitAir.com ADVERTISEMENT: "To sin by silence when they should protest makes cowards of men." - Abraham Lincoln. Subscribe 18 Tribute And Campaign Obama Song FAILS Search Contact ✉ About Links APA Pres On Chaz Bono: W hile GID Is A Psychiatric Disorder, Watching Bono Dance Won’t Induce It In Kids . Jeans To Clean The Air? Posted by Jason on September 12, 2011 ADVERTISEMENT LATEST MEDIA, NEWS, IMAGE AND BLOG POSTS Photo cred: Gavin Duthie Catalytic Clothing is betting they can convince you to wear clothing that turns people into air purifiers. ACLU Asks For Occupy Protesters To Be Released From Jail Because Night Protesting Is Important.. Or Something. Sick Guardian: Using Lilliput-like nanotechnology, the familiar blue material breaks down pollutants from industry and road traffic with photocatalysts added to the cloth. The system, devised by Sheffield university and the London College of Fashion, follows similar ‘smart’ applications at Bolton University, which generate electricity through minute solar and movement cells in fabric. From the company’s FAQ page: 5. How are the pollutants broken down? When the light shines on the photocatalyst, the electrons in the material are rearranged and they become more reactive. These electrons are then able to react with the water in the air and break it apart into 2 radicals. A radical is an extremely reactive molecule. These radicals then react with the pollutants Biden Warns Reporter ‘Don’t Screw With Me’ over Rape Comments. CNN: Does Herman Cain’s Church Back Him Politically? Daily Show Mocks Occupy Wall St. Protestors. Stephen Colbert’s Herman Cain.. Hitler Analogy. New Black Panther Spokesman: Blacks Never Gay Until European Contact. “Kill The Rich People.” Occupy Wall St. Isn’t Special. Mayor To Ed Schultz: You Are Such A Patriot In Every Sense Of The Word. You Sent A Chill Down My Spine. Harry Belafonte: What You See On Wall converted by Web2PDFConvert.com reactive molecule. These radicals then react with the pollutants and cause them to break down into non-harmful chemicals. St. Is A Martyr On Its Way To Letting The World Know America’s Awake. 6. What happens to the pollutants after they’ve been broken down? The Great Lincoln Statue Facing South Controversy Of 2011. The Catalytic Clothing technology is designed to breakdown the pollutants straight away. However, some pollutants may become attached without being broken down. In this case, the pollutants will be washed off during subsequent laundering. This actually already happens with normal clothing. Hilariously Unhinged Occupy Wall St. Protester Cries: “HELP US!!!” NSFW 7. Is this technology used in any other products? Photocatalysts have been incorporated into several commercially available products that possess de-polluting properties. These products include paints, cements and paving stones. 8. How is the technology delivered to the surface of the clothing? The photocatalyst is delivered to the surface of the clothing during the traditional laundry procedure as an additive within a standard product such as a fabric conditioner. The active agent is packaged within a shell that is attracted towards, and subsequently binds to, the surface of the clothing during the washing cycle. 9. Why do we need mass participation to produce a noticeable reduction in the level of pollution? Although any garment that is treated with the product becomes active, a single garment is only able to remove a small proportion of the air borne pollutants. Therefore, a large number of individuals, all acting together, is required to produce a noticeable reduction in the level of pollution. 10. How many people would need to participate to produce a noticeable reduction in the level of pollution? An estimate of the required level of uptake for the Catalytic Clothing indicates that a significant reduction in the level of air borne pollutants in a large city such as London could be achieved if, for every metre of pavement width, 30 people wearing Catalytic Clothes walked past each minute. 11. Would someone wearing Catalytic Clothing be at a greater risk of exposure to pollutants? No. The Catalytic Clothing technology won’t actively attract any pollutants. Instead, it will break down anything that comes within very close proximity of the photocatalyst’s surface. Advert Top Brand Air Purifiers Comparisons, Review s & Ratings. Free Shipping. Low Price Guarantee AllergyBuyersClub.com /AirPurifiers Email Twitter Texas NAACP Pres.: Confederate Flag As Offensive As Swastikas. Liberal Talk Radio: Feed Bachmann Listeria-Filled Cantaloupe. 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New Ad Uses War Scenes To Push For Clean Energy. converted by Web2PDFConvert.com NEWS SPORT BUSINESS LIFESTYLE Search Site AUDIO & VIDEO Wednesday 8 February 2012 Log in Register Find it Jobs Property Motors Announcements You are here News > Around Yorkshire > Local stories Groundbreaking fashion and science show opens in city Today's Deal: £21 cut, restyle & treatment, Hanalee, Leeds Sponsored by £21 worth £52.50 Time Left: 14d:13h:31m Popular Field of Jeans exhibition in Sheffield's Winter Gardens showcaseing the world's first aair-purifying jeans. Published on Tuesday 13 September 2011 06:00 WHEN contemplating a new pair of jeans, most people look at the fit and the pricetag not their environmental credentials. However, academics from Sheffield University have now teamed up with the London College of Fashion to put on the “Field of Jeans” fashion show with a difference. The exhibition, which opened yesterday in Sheffield’s Peace Gardens and Winter Gardens , showcases the world’s first “air-purifying” jeans. Field of Jeans forms part of Catalytic Clothing, which aims to explore how clothing and textiles can be used as a “catalytic surface to purify the air we breathe.” TOP STORIES Spending on mayor set to be cut as council seeks £1.5m savings Funding for military youth projects New room for stars at hall aiming to hit heights again Life for murder of vulnerable man City puts focus on search for missing Most comments Most shared McCormack feels United search can be narrowed down Redfearn throws down gauntlet as queue builds at Elland Road Tearful Denise Welch reveals marriage split on Loose Women NHS spends £20m a year on translators and interpreters Confusion caused by the Church Search for: (Plumber, Taxi, McDonalds...) Where? (town, county etc.) West Yorkshire "Business owner? - Claim your business and Advertise with us" In association with Search converted by Web2PDFConvert.com Around 30 pairs of jeans in the display, donated by the public, have been treated with a substance that enables them to break down pollutants from the surrounding atmosphere. Catalytic Clothing is the creation of unlikely collaborators Professor Helen Storey, a practising artist and designer at London College of Fashion, and Professor Tony Ryan, a scientist at Sheffield University. Professor Ryan said: “Field of Jeans is the latest issue of Catalytic Clothing and a beautiful manifestation of a deeply technical process. There are more pairs of jeans than people on the earth. “We are developing something that is both user-friendly and technically excellent, to improve the urban environment.” Like t eewT Email to a friend 6 0 Print this page NEWS At a Glance National News Features Around Yorkshire Debate Country View Live Traffic Cams Showbiz International Community View Print Editions Public & Legal Notices AROUND YORKSHIRE Local stories Northern digest Looking for... Featured advertisers Eco Bolier and Solar Give us a call today Progressive Safety As one of the UK’s leading distributors of safety footwear, protective Rastrick Tutorial College Primary, High School & Higher Education. Weekday, Evening, Saturdays. to follow Your view to follow Please sign in to be able to comment on this story. TBC TBC Jobs Motors Property Weather for Yorkshire Wednesday 08 February 2012 5 day forecast Today Tomorrow Sunny spells Light sleet showers Temperature: -7 C to 0 C Wind Speed: 8 mph Wind direction: South Temperature: 0 C to 1 C Wind Speed: 8 mph Wind direction: South Jobs in Yorkshire Find your perfect job in Yorkshire today Equestrian Horses for sale WINTER ISN'T WINTER IN A LAND ROVER Click here to find your local dealer Play Bingo Today in Leeds Play today for great cash prizes for as little as 10p a game! Hotel & Conference Search Hotel & Conference venues across the region Online Shop Our shop is stocked with thousands of products, many at exclusively low prices converted by Web2PDFConvert.com EMERGING TECHNOLOGY NEWS Latest Tech to Grace our planet! HOME EMERGING TECHNOLOGY Welcome to Emerging Technology News where we discuss anything to do with the latest and greatest technology, gadgets, computer innovation and any other related topics. This is an interactive site so feel free to contribute your own atricles, comments and thoughts wherever possible. Enjoy! Clean Jeans: The Next Step for Catalytic Clothing 14 Sep Archives In recent months, we’ve seen eco-friendly technology take a great leap forward with the advent of catalytic clothing. Designers at the London College of Fashion worked with experts at the University of Sheffield to produce the very first piece of catalytic fashion – a dress that cleans the air around the wearer. While the catalytic dress, titled Herself, is very beautiful, it’s hardly the most practical piece of clothing – so why not create functional workwear overalls and everyday catalytic clothing that offers the same environmental advantage? Designers have risen to the catalytic clothing challenge with “clean jeans”, applying cutting-edge catalytic technology to classic fashion. Like the Herself dress, catalytic jeans use titanium dioxide, a photocatalyst that reacts with light and oxygen, producing peroxide which in turn breaks down airborne pollutants like nitrogen oxides. Simply put, catalytic clothing allows wearers to effortlessly purify the air around them. February 2012 January 2012 stitched-in photocatalysts and displayed in Sheffield’s Peace Gardens. The catalytic clothing exhibition also forms part of the University’s Project Sunshine, an initiative that aims to tackle climate change by harnessing solar power with greater efficiency. Classic denim jeans are among the most popular workwear trousers in the world, and according to researchers at Sheffield there are currently more pairs of jeans on the Earth than there are people. This makes jeans the obvious choice for the next step in catalytic clothing. Jeans worn in urban settings would be particularly effective – just imagine purifying catalytic technology breaking down pollutants in cities worldwide! Catalytic clothing is a truly exciting scientific development, and we can only hope that in the not-too-distant future, all clothing will come equipped with this November 2011 October 2011 September 2011 August 2011 July 2011 June 2011 May 2011 April 2011 March 2011 January 2011 December 2010 November 2010 October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 revolutionary technology. Search December 2011 February 2011 To promote the introduction of catalytic denim jeans, Sheffield University and LCF have created the “Field of Jeans” – 30 pairs of donated denims were modified with Search Categories Business current technology Data Recovery Gadgets Green Technology How to's Internet Security New Technology Other Tech News Technology Trends The Internet February 2010 Pages Recent Posts About Us This entry was posted on Wednesday, September 14th, 2011 at 11:38 am and is filed under Green Technology. You can follow any responses to this entry through the RSS Science and Technology – Is Nanotechnology Safe for the Workplace The Best Tough Phones on the Market Today 2.0 feed. You can leave a response, or trackback from your own site. « Business Benefits of Server Virtualisation How Hosted Backup Services Work » The Fairweather: Arctic Sea Depth Surveyor Dakar Rally Showcases Toyota’s Top Technology Leave a Reply Meta RSS Comments RSS Wordpress Theme Performance Clothing Has Everything to do With Coffee Name (required) Mail (will not be published) (required) Website 5 Recent Comments admin: Hi Haitham, Stats are based on studies ... haitham: The fact sheet is about UAE not Saudi Ar... http://www.emerging-technologies-news.info/index.php/green-technology-2/clean-jeans-catalytic-clothing/ Page 1 / 2 INSPIRE INTERACT INDULGE Search NEWSLETTER MY CART Submit Qu CREATE ACCOUNT LOGIN INSPIRE / NEWS & ARTICLES RELATED CONTENT FIELD OF JEANS AT LONDON2011 LATEST RELATED POPULAR Posted on September 15th 2011 What if your jeans could help break down air pollutants from traffic and factories. l Baby once made her blue jeans talk but Project Sunshine makes its jeans work a little bit harder. RELATED CATEGORIES SUSTAINABILITY FIELD OF JEANS HELEN STOREY LONDON DESIGN FESTIVAL SHEFFIELD UNIVERSITY BAMBOO NANOTECHNOLOGY POLLUTANTS DESIGN SNIPPET LONDON UNITED KINGDOM Researchers at Sheffield University in the UK teamed up with the folks at the London College of Fashion and developed a way by which jeans (yes, of the wardrobe-staple variety) can break down road traffic and industry pollutants. CLICK SHOP NOW! l This research initiative, dubbed Project Sunshine, uses Lilliput-like nanotechnology to break down pollutants with photocatalysts added to the cloth. The project can be viewed as the Field of Jeans installation at Rootstein Hopkins Parade Ground at Chelsea College of Art & Design in London from 15 to 21 September 2011 as part of the London Design Festival. Some 30 pairs of jeans arranged and mounted on bamboos. The technology for the Field of Jeans is being developed under the leadership of FABULOUS EARRINGS – S013E Helen Storey of the London College of Fashion and Tony Ryan of Sheffield University. l Ryan told the Guardian: “Field of Jeans is a beautiful manifestation of a deeply technical process. There are more pairs of jeans in existence than there are people on the earth. We are developing something using both jeans and their owners, that is both user-friendly and technically excellent.” Design:digest Guest edited by eating designer Marije Vogelzang, the "Design:Digest" edition looks at food through a creative and social perspective. SECOND SKIN PROTECTION FOR YOUR PROTECTION l FACEBOOK COMMENTS http://www.designindaba.com/news-snippet/field-jeans-london2011 Page 1 / 7 Milan Shopping and Events Catalytic Clothing: Against pollution Posted by milanblogger | milan | Friday 16 September 2011 9:11 am Find us on Facebook It’s amazing how technology has advanced over the past 20 years, so much that some time ago I found a poster of a museum exhibition on textile technology. I attended this show and I must say, I was shocked with the progress of the textile industry and how it applied to industrial jobs, aerospace, high performance sports, medicine, etc.. What I saw on that occasion, was the connection of thattechnology with everyday clothing, but this changed a few days ago when I found about anti-contamination clothing .. but .. What’s it all about? onlyapartments Like 7,704 people like onlyapartments. Nick Johnathon Glen Ava Tobi Toiata Ellen Karen Facebook social plugin The truth is that at first glance this looks more like a science fiction story than reality, but it is not, it is the creation of catalytic clothes. These would have a component that traps harmful particles and purifies the air while walking through a big city. This is the same technology used in self-cleaning glass, which simply put, is a layer of titanium dioxide nanoparticles, which generate free radicals upon contact with oxygen and sunlight. The effect this technology would have in the fabric means that the nitrogen oxides released by hundreds of vehicles and machines in the city, are captured by the fabric and transformed into harmless nitrates, so it would help the air flowing around the person wearing the clothes cleaner. Hey blogger, Do you want to write for us? bloggers plataform translators plataform milan shopping and events ambrosian carnival in milan milan fashion week bit 2012 in milan: international tourism fair Such is the wonder that the fashion industry promises with its new “Super Couple”, the chemical industry, that they ensure that if one million people will always use this type of fabric, in a city of about 8 million inhabitants, it could decrease by a 5% to a10% the contamination of the city, fascinating is not it?. February 2012 M T W T F S S Until we can get one of these “outfits” is a good idea to be aware of our environment and take better care of our cities. 6 7 1 2 3 8 9 10 11 12 4 5 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 « jan Pages about Categories milan (125) What to see in milan blog what to see what to see what to see what to see what to see what to see what to see what to see http://www.whattoseemilan.com/catalytic-clothing/ in in in in in in in in barcelona berlin budapest lisbon madrid paris rome seville Page 1 / 2 Join TheVine Compose Blog Sign in Home Entertainment Music Fashion News Tech Blogs TheVine TV Gig Guide News | Interviews | Designers | Runway | Shopping | Beauty | Swimwear | Blogs | RAFW BLOGS Recent Posts Catalytic Clothing - clothes that clean the air around them COMMENTS: The Green Carpet - Livia Firth steps up Sustainable Fashion (Jan 25) 0 VIEWS: 1212 SHARE: 6 Like BioCouture dresses are grown not sewn (Jan 9) Alternative Hedonism - a style resolution for 2012 (Jan 3) Graduate designers hold green promise for Canberra (Dec 13) t eewT 0 Melbourne shows us its eco with Fair@Square runway (Dec 5) European Sustainable Fashion Wrap (Nov 29) SPONSORED SHARE: 6 Ethical fashion flourishes in Fed Square (Nov 14) Potato plastic makes wet weather gear eco-chic (Oct 31) BY TULLIAJACK ON SEP 20 2011, 01:00PM Soap Nuts (Oct 19) Oh dear! EMAIL: Catalytic Clothing - clothes that clean the air around them (Sep 20) This video can’t be played with your current FLAG: setup. Please switch to a browser that provides native H.264 support FASHION TOPICS: Catalytic Clothing from Helen Storey Foundation on Vimeo. Blossom trees, gelati, gallivanting about the city; Spring has hit. After a magical weekend in the country I am sun drenched, exhausted and happy to be home in the city, the only thing I wistfully glance towards the outskirts for is the fresh air. Spending more time outside has made me more aware of the air I'm breathing. Especially in cities, cars, buses and trucks decrease the air quality and contribute anthropogenic carbon dioxide and other greenhouse gases. Across the world countries have started to clamp down on emissions, which has started to make progress in improving air quality. In Hong Kong the eternal smog is slowly starting to dissipate and I saw blue skies last April in Beijing. Counter to this, the rapid growth in population who need motor vehicles for mobility thanks to my pet hate, urban sprawl, makes pollution control regulation much harder to manage. This is an issue that is being tackled by Professors Helen Storey and Tony Ryan who combine their fashion and chemistry knowledge to design garments that purify the air around a wearer. Christened Catalytic Clothing, the garments use a photocatalyst process to break down air borne pollutants. The photocatalytic garments don't react themselves, but break down particles in the air, using energy from light. The clothes break down pollutants, any pollutants that aren't broken down and become attached to garments wash off in normal washing machines, and this already happens with normal clothing. To make the catalytic clothes, the photocatalyst is delivered to the fabric surface during washing. The active agent is attracted and bound to the surface of the garment, and when the garment dries is is ready to purify air. The technology doesn't actively attract pollutants, rather breaking down anything that comes close enough. Nitrous oxide is converted to soluble nitrate while volatile organics and converted into fatty acids and soaps. Now I'm no chemist but I would much rather take a bath with soaps then volatile organics and nitrous oxide. Australian designers Arnsdorf Dion Lee Gary Bigeni Karla Spetic Ksubi Romance Was Born Australian runway shows Beauty International designers International runway shows Models Shopping Find a Designer Enter keyword here Search TheVine Live Queen Elizabeth's 60 years of style Why does this progressive American love this British monarch? I explain myself: http://www.newweddin gplanet.com/membership/content/royal-wedding-reallyworked 1 POSTED BY WILLRAYCA Frenchy Christmas Gift Guide This is great gift guide. I think good idea for gifts can be also something custom made. Hand crafted and unique, You can find a lot of work like this here http://woodsignaturecreations.com converted by Web2PDFConvert.com 1 These garments sound amazing to me, image pure air even in congested city centers, so how long until this laundry additive is in all of our detergents? The Catalytic Clothing estimates 2 years, and I assume they will have to do some serious testing to make sure the photocatalytic cells bind to different fabrics without harming people or the environment. Also as the impact of each garment is small (for every metre of pavement in a busy city, 30 have to walk past per minute to cleanse the air fully) a large number of people need to be wearing the garments. POSTED BY JACEK77 Top 20 fashion names to watch in 2012 a few good ones here, but way too many people who have already gone well past their 'one to watch' phase... Alice Dellal! Please! I'll be one. 1 POSTED BY PICCOLONICCOLO Behind the scenes at David Jones' Sydney model casting What a bunch of classless individuals. Really??? Putting your middle finger up in the photos. Well aren't you too cool. David Jones must have spent all their money on Miranda Kerr to have to employ such wannabe try hards. RELATED TAGS: FASHION STREETWEAR ECO FASHION CONTACT THE EDITOR citizens@thevine.com.au 1 POSTED BY QWERTY1234... Ads by Google TheVine TV Allergy Reaction Learn About Your Allergy Symptoms. Find Helpful Tips / Guides. www.Claritin.com Mold Removal Experts Read Reviews & Get Quotes From Top Local Contractors. Search For Free! www.ServiceMagic.com Top 10 Air Purifiers As Featured in the Times. Find Best Air Purifier. Free Ship. www.Air-Purifiers-America.com FASHION The making of Dion Lee's Composure Collection Want to add a comment? BY ALYXGORMAN ON JUN 29 2011, 12:24PM Leave a Comment More Photos Want to add a comment? Signup for a free account, or log in (if you're already a member) Submit Comment FASHION Best and Worst dressed at 2012 The Golden Globes Related Stories 0 A bi-hemispheric, Katy Perry-centric guide to your new wardrobe BY ALYXGORMAN ON JAN 16 2012, 06:15PM 0 What to get a stylish boy for Valentine's Day? 1 Queen Elizabeth's 60 years of style 0 One Teaspoon AW 12 Video Resist, Revolt, Rebel – First look Gig Picks 0 Jason Grant, Interior Stylist - Interview FASHION The Ultimate Sample Sale Jun 05 Stunning New HTC Evo 3D WhistleOut 2 Months Free. ONLINE EXCLUSIVE DEAL Deals powered by WhistleOut TheVine Radio Wilco - The Whole Love Sweet Deals « 8 of 10 » Compare Mobile Phones Follow TheVine Search The Vine: Search TheVine Submit TheVine.com.au on Facebook converted by Web2PDFConvert.com the body and technology a blog exploring an embodied approach to synthesising traditional craft and design processes with new and emerging technologies Home About Further Reading Links Student Work Search Tags October 2, 2011 3d 3d printing arduino catalytic Catalytic Clothing chocolate clothing Uncategorized 2 Comments communication craft craftivism Fashion designer Helen Storey has collaborated with scientist Tony Ryan to computing conference create a beautiful and radical new concept which endeavors to purify the air that we breath through the surface of our clothes. Digital You can hear Helen talk about the project on Radio Four and see the variety of garments created thus far on their web generative Haptic site. molecular imprinting new materials paper DJCAD Eggs Entrepreneurship fabrication fashion of things irony Interaction internet Jewellery knit QRCodes research rfid science spaces Catalytic Clothing harnesses the power of a photocatalyst to break down air borne technology TED pollutants. An estimate of the required level of uptake for the Catalytic Clothing indicates that a significant reduction in the level of air borne pollutants in a large city such as London textiles the body visualisation wearable. electronics Blog contributors could be achieved if, for every metre of pavement width, 30 people wearing Catalytic Clothes walked past each minute. The clothing might be available in two years time. ADVERTISEMENT Email Subscription Enter your email address to follow this blog Like One blogger likes this post. and receive notifications of new posts by email. Join 13 other followers catalytic fashion science Sign me up! textiles ← Previous post Next post → 2 comments Dave Sanchez said: November 22, 20116:21 pm Im sure that Im going to post this in my research blog soon! Reply ↓ Dave Sanchez said: November 22, 20116:40 pm Here is another example of how this catalisis also can be used in the future “living buildings” http://edition.cnn.com/2011/10/14/tech/innovation/living-buildings-carbon/index.html Reply ↓ Leave a Reply 5 6 Email (required) (Not published) Name (required) Website http://thebodyandtechnology.wordpress.com/2011/10/02/catalytic-clothing/ Page 1 / 2 A B O U TD W D W Deut sche W elle A K AD DWE . MD I E E I N 3 0 L A N G U A G E S Search DW TOP STORIES GERMANY WORLD MEDIA CENTER BUSINESS SCI-TECH PROGRAM GLOBALIZATION LEARN GERMAN ENVIRONMENT CULTURE SPORTS TOP STORIES / SCI-TECH E N V I R O N M E N T Our clothing could clean the air, UK scientists say Scientists have long been trying to make clean cars, but now they have taken efforts to purify the air we breathe to a whole new level. Catalytic clothing might just be the hot new item this fall. Although the mighty steel production industry that once fed the northern English city of Sheffield buckled under the weight of cheap imports years ago, the air that fills its streets could still not be described as clean. But if local scientists get their way, that might be about to change, and Sheffield might acquire an altogether more innovative claim to fame. These 'clean jeans' were recently demonstrated in London Tony Ryan, the pro-vice chancellor for the faculty of science at the University of Sheffield, is convinced that the clothes we wear, could play an important role in cleaning the air. He describes the garments as catalytic clothing – and the way they work is similar to a catalytic converter on a car. He proposes the use of titanium dioxide nano-particles, which can help break down air pollutants such as nitrogen oxide produced by cars. This new design was demonstrated in London at an outdoor festival just last month. "The key to how to do it is currently used in self-cleaning glass and self-cleaning architectural coatings," Ryan told Deutsche Welle. "They use titanium dioxide that's in such a form that when it sees sunlight and oxygen it makes bleach, it makes peroxide. And then the peroxide will react with pollution - it will take it out of the air." Easy to use Titanium dioxide can be sprayed onto or washed into clothes, and as a photo catalyst, it oxidizes pollutants in the air when light shines on it. Car fumes are broken down into largely harmless chemicals, which literally come out in the wash. As Ryan points out, adding the nano-particles to detergents would only put the price up by some 0.10 euros ($0.13) per laundry cycle. Tony Ryan (left) said that adding nano-particles to detergents would add a small cost To achieve a noticeable effect on air quality, 30 people wearing catalytic clothing would have to walk past one meter of pavement every minute. That volume of pedestrian traffic, however, is not unusual in a busy city. The root of the problem But not everyone is jumping up and down at the prospect of Ryan's new rags. Simon Birkett of the non-profit organization Clean Air in London says off-setting pollution is not the solution. converted by Web2PDFConvert.com "The long-term answer is tackling harmful emissions at their source," he said, and added that includes keeping the oldest diesel vehicles away. "And you can fit what is called selective catalytic reduction equipment to vehicles which cleans up the harmful emissions at their source, rather than letting those pollutants get into the air, and then trying to clean them up afterwards through something like catalytic clothing or paint." A genuine possibility? Traffic in Sheffield pumps some 8,000 tons of nitrogen oxide into the atmosphere every year. To comply with incoming EU regulations the city needs to reduce that figure by 1,000 tons a year, which amounts to three tons a day. Despite skepticism from some quarters, Tony Ryan says that with enough people on board, his catalytic clothing could help reach that goal. Catalytic clothing is unlikely to have a significant effect on large cities like London anytime soon "If half the population of Sheffield, which is half a million people, were wearing catalytic clothing they would be able to bring the level of nitrous oxide down to well below the legal limit," he said. He believes that once people realize they have the power to do something about their air quality, they will put pressure on companies to provide the technology. He is already talking to detergent manufacturers who have expressed an interest in including the nano-particles in their future products. Reporter: Lars Bevanger, Sheffield / tkw Editor: Cyrus Farivar Date 04.10.2011 Share Send Facebook Twitter more … Feedback: Would you consider wearing catalytic clothing? Send us an e-mail. Please include your name and country in your reply. Print print this page D W . D E During Gulf oil spill, air pollution linked to surprising source In 2010, as oil continued to pour into the Gulf of Mexico, a team of scientists visited the spill site to measure pollutant levels - and shed new light on what might be a major player in urban air pollution. (11.03.2011) Germany leads the charge in low-energy homes EU backing for zero-energy buildings has given the German construction industry a boost. As materials become less expensive, the passive house, a German invention, is likely to become a more common sight. (03.02.2011) Campaigners target sandblasted jeans on health grounds Campaigners are eager to put an end to the practice of sandblasting jeans because of a link with the disease silicosis. In Turkey, where the practice is now banned, thousands of ex-workers are thought to be suffering. (21.12.2010) A U D I O S A N D V I D E O S O N T H E T O P I C Our clothing could clean the air, UK scientists say M O R E O N T H I S T O P I C converted by Web2PDFConvert.com Wednesday 08 February 2012 Log in Register now Search Telegraph.co.uk HOME OUR COLUMNISTS I SPIED NEWS AND FEATURES GALLERIES VIDEOS HOT TOPICS CATWALK SHOP Fashion's brave new world How fashion brands are pushing the boundaries of science. BY NICK COLLINS | 07 OCTOBER 2011 PREVIOUS Best foot forward NEXT A case of 'carbocide' at Paris Fashion Week Illustration by Richard Wilkinson Photo: Richard Wilkinson A pair of jeans that combats global warming might sound like desperately poor science fiction or the garb of an uninspiring Defra-sponsored superhero. But the creators of pollution-busting clothes that clean the air around them as the wearer walks down the street are absolutely serious. So-called 'catalytic clothing' speeds up the process by which the atmosphere cleans itself of damaging particles. This futuristic concept is merely the next step in an intensifying marriage of chemistry and catwalks, of substance and style, that is at odds with the often polarised worlds of art and science. Beginning with the invention of nylon pantyhose by Allan Gant Sr in 1 959, fashion and technology have gradually been brought together as new materials and techniques opened up countless possibilities for designers. Related articles Major brands are among those leading the charge, with the Japanese high-street giant Uniqlo launching the Innovation Project Japan (IPJ), which it describes as a 'revolutionary' new range of clothing that is lighter, more convenient and more technologically advanced than ever before. Using teams of engineers based at factories in Japan, designers have created everything from breathable, water-repellent down jackets to everyday trousers, T-shirts and zip-up tops that absorb and disperse moisture in the same way as an athlete's vest. Some items are anti-bacterial, which stops them smelling, while others protect the wearer against harmful UV rays. Dressing up for Downton Best foot forward Such a scientific approach to clothing is hardly surprising considering the modern obsession with technology, but Naoki Takazawa, Uniqlo's design director, insists, MOST POPULAR FASHION & BEAUTY Articles Products Galleries Videos 1. David Beckham ‘didn’t know where to look’ when his H&M ad aired during the Super Bowl 2. At it again: Karl Lagerfeld lets rip on his world view 3. The 2012 Academy Awards nominees lunch: What they wore 4. Vogue 'grateful' to Madonna for epic Super Bowl freebie 5. Madonna steals the show at the Superbowl in Givenchy HOT TOPICS Paris Haute Couture view all All the action from the fashion shows, front rows, and parties of Paris Haute Couture Fashion converted by Web2PDFConvert.com 'This is not vanity, it is not using technology just because it is there. There are details on the clothing we develop, but these come at the end of the process and they all contribute somehow to the function of the clothing.' The next step for Takazawa will be formalwear, including breathable shirts for workers in Japanese offices, where regular power cuts resulting from the Fukushima nuclear disaster can make temperatures unbearable. He adds, 'This is not a normal fashion design process… this is solving problems. The object of this clothing is to make people's lives easier.' Uniqlo is not the only brand using cutting-edge technology to make ever more advanced and functional clothes. Ermenegildo Zegna has produced ultra-light 'zero weight' suiting and jackets using a blend of wool and silk that weighs only 145g per metre compared with 200- 240g for a regular wool suit, and Patagonia, a specialist in climbing and other outdoor wear, uses a three-layered insulation system aimed at drawing out moisture while remaining warm and light. Patagonia also has a track record of ecological engineering, having created a fleece from recycled plastic bottles in 1993 and since adopted the use of recycled polyester across its range. One step further along the technological scale comes catalytic clothing, which its inventor, Prof Tony Ryan, pro-vice chancellor of Sheffield University's faculty of science, claims could help combat the harmful emissions released by vehicle exhausts in cities. An invisible coating of minute titanium dioxide particles is applied to the surface of clothes, where it interacts with sunlight to make its electrons more reactive. These break down water particles in the air into highly reactive molecules, which in turn speed up the natural air purifying process by transforming pollutants into harmless chemicals. The coating, which could be applied in the laundry and topped up every few months, is especially suited to clothing because the volume of individual fibres provides a vast surface area. Ryan, who conceived the idea with Prof Helen Storey of the London College of Fashion, says, 'This is basically a collaboration of art and science. We have a catalyst manufacturer and a laundry manufacturer talking to each other, but it is not linked to one brand, because to make a difference we need to reach lots of people. If a person had clothes that were suitably treated they could take half a gram of nitrous oxide out of the environment in a day. That means one million people could take half a ton, and that does start to make a difference.' Couture spring/summer 2012 22 It's that time of year again... find out who is wearing what as Hollywood starlets and heroes take to the red carpet Awards Season 2012 13 I SPIED - SHOP BY TREND The skinny leg jean is set to stick around. We bring you the pick of those in stores now. Shop: Skinny Jeans Even though the shops are full of spring fashions, the savvy shopper can still find the odd winter warmer to beat the cold snap. 12 ways to beat the cold snap in style From on-trend pyjamas to musthave dresses, check out our top 10 pieces available online this week. Nick Collins is The Daily Telegraph's science correspondent t eewT Couture Fashion Week spring/summer 2012 Friday Fashion Fix 55 More from I SPIED » PREVIOUS Best foot forward NEXT A case of 'carbocide' at Paris Fashion Week 0 comments Add a comment Comment with a Telegraph account Alternatively... Comment with one of your accounts Login | Register with the Telegraph Comments for this page are closed. Showing 0 comments Real-time updating is enabled. Order by newest first Follow with email Follow with RSS Social Media Reactions converted by Web2PDFConvert.com Eclipse_Textile on twitter 10/09/2011 09:26 PM "Catalytic Clothing" Pollution-busting clothes that clean the air around them as the wearer walks down the street: http://t.co/Vjv1tzZY brennaariel on twitter 10/09/2011 12:14 AM Truly awesome. RT @RaquelLaneri How fashion brands are pushing the boundaries of science. http://t.co/ontosnuB RaquelLaneri on twitter 10/08/2011 06:38 PM How fashion brands are pushing the boundaries of science. http://t.co/Tb43zjzV DormeuilUSA on twitter 10/08/2011 06:15 PM RT @VERRIER_Fashion: Fashion's brave new world - Telegraph http://t.co/tkLYJQ6X via @TeleFashion#fashiontechnology Aboutpoboy on twitter 10/08/2011 05:40 PM Fashion’s brave new world “Beginning with the invention of nylon pantyhose byAllan Gant Sr in 1 959 http://t.co/WfG8i8ml VERRIER_Fashion on twitter 10/08/2011 05:25 PM Fashion's brave new world - Telegraph http://t.co/tkLYJQ6X via @TeleFashion#fashiontechnology LarterAndSons on twitter 10/08/2011 02:16 PM Fashion's brave new world - Telegraph http://t.co/mfCHxbFE via @TeleFashion fusionavenue on twitter 10/08/2011 10:27 AM Fashion's brave new world - Telegraph http://t.co/5DPmFuxp via @TeleFashion stylishsarah on twitter 10/08/2011 01:22 AM Science & Style=The Perfect Match: Technology + Innovative Fabrics with Function Total Clothing Catch: http://ow.ly/6R5eU stylishsarah on twitter 10/08/2011 12:46 AM Science & Style=The Perfect Match: Technology + Innovative Fabrics with Function Total Clothing Catch: http://ow.ly/6R4oj converted by Web2PDFConvert.com Wyndham Grand London Blog A touch of luxury...... A novel way to clean up London’s air Pages Home About Wyndham Grand Bookings: NOVEMBER 25, 2011 Book here FILED IN: GENERAL, THINGS TO DO CHELSEA LONDON, THINGS TO DO IN LONDON ++44 020 7823 3000 Categories Follow us on the following: General Hotel testimonials London conference venue London events London sports events London tourist attractions Nanotechnology within ‘The Field of Jeans’ could rid London’s air of pollutants. Could a pair of high-tech jeans be the answer on how to clean up London’s air? Although London is reported to be one of Europe’s cleaner cities, it inevitably boasts pollution. In order to make London cleaner, the Greater London Authority is committed to implementing different strategies to make the capital ‘cleaner, calmer, more enjoyable so that we can all lead better lives here’. Luxury cocktails Luxury food The latest method to clean up London’s air is notably ‘unconventional’ and remarkable and comes in the disguise of a pair of jeans. Luxury London spa Luxury wedding receptions Shopping in Chelsea London Things to do Chelsea London The jeans are fitted with nanotechnology and act as a catalyst to tackle pollution. The nanotech denim has been developed by researchers at both the London College of Fashion and at Sheffield University and were put on display at the London Design Festival, which was held in September of this year. The range of jeans is called ‘The Field of Jeans’ and its developers are known as Catalytic Clothes. Talking about the potential impact wearing such nanotechnology clothes could have on the Things to do in London environment, Catalytic Clothing said: Search type and press enter Latest Posts FEBRUARY 15, 2012 Five training tips for the London Marathon 2012 Wyndham Grand news Wyndham Grand penthouse “A significant reduction in the level of air borne pollutants in a large city such as London could be achieved if, for every metre of pavement width, 30 people wearing Catalytic Clothes walked past each minute.” FEBRUARY 13, 2012 Romantic Valentine’s Dinner in London FEBRUARY 11, 2012 Meta The Barbican Centre to open two new cinemas in London Register Log in FEBRUARY 8, 2012 London parking spaces cost more than some houses in other parts of the UK FEBRUARY 5, 2012 February half term events in London The clothes fitted with the nanotechnology work by acting as a photo catalyst to break down pollutants in the air by using light as a source of energy. “When the light shines on the photo catalyst, the electrons in the material are rearranged and they become more reactive that then cause pollutants to break down into non-harmful chemicals,” added Catalytic Clothes. With jeans being the most single worn product, not just on London’s streets but, as Catalytic Clothes puts it, “there are more pair of jeans in existence than there are people on earth”, jeans certainly ‘fit the bill’ for the demonstrating of what has the potential to clean up London’s air. Back to Top http://www.wyndhamgrandlondon.co.uk/blog/a-novel-way-to-clean-up-londons-air/ Page 1 / 2 About Us Write for LSMedia Meet The Team Contact Us Advertising Help Offers/Competitions FreshAs Student Discount Card Breaking News Editors Choice, News, World Wednesday 15 February, 2012 SEARCH NEWS - TYPE KEYWORD & HIT ENTER Athens ablaze as Greece passes austerity measures... Trending Topics: Mitt Romney - Liverpool - RBS - Arab League - The Sun - Newt Gingrich - Demi Moore - EU - Cruise Unplugged at The Sink News Art & Culture Features & Comment Politics Fashion Beauty Sport Technology Travel LSRadio LSFilm CATEGORIES TAGS Home Published On: Sat, Nov 26th, 2011 Science & The Environment | By Nancy Powell The Catalyst Amongst The Fashion World SHARE THIS COMMENTS TAGS Oliver Stevenson on A Gamer’s guide to Valentine’s Day Sam_Firth on A Gamer’s guide to Valentine’s Day Patrick DArcy on A Gamer’s guide to Valentine’s Day Dani Telford on A Gamer’s guide to Valentine’s Day Here’s an unlikely match, but here we find in 2011, science and fashion holding hands. An endeavour Dani Telford on A Gamer’s guide to Valentine’s Day that is underway by artist and designer Professor Helen Storey MBE and scientist Professor Tony Ryan Album Reviews Archive OBE to tackle pollutants in the air and not only love the clothes we’re in but purify the air we breathe. Air Art & Culture Art & Design pollutants are estimated today to reduce our life expectancy by an average of 7-8 months, so will this Athletics Beauty fashion statement improve our world? Book Releases Books Campus News Classic Films Classical Literature Comment Cricket DVD The collection is called Catalytic Clothing. The pair have treated cotton with a photocatalyst that breaks down pollutants in the air using light. As light hits this material the electrons in the clothing are rearranged and become more reactive. The water in the air then reacts with these electrons and breaks it up into 2 extremely reactive molecules (radicals). The radicals react with the pollutants and cause them to break down into other chemicals that are non-harmful. Editors Choice Follow @LSMediaUK Events Follow @LSMediaBeauty These little eco warriors are attached to the surface of clothes in the same way you wash your clothes at home, however the active ingredient is packed in a shell that is drawn to the fabric which binds to the clothes, it’s simply added to the fabric conditioner. This simple procedure behind an environment changing idea is incredibly achievable too, although large amounts of individuals would need to wear the garments to reduce the level of pollution drastically. Helen and Tony admit that to reduce the pollution of the air in London significantly, 30 people wearing Catalytic Clothes would have to walk past every metre of pavement width, every minute, so it’s hoped that this trend will catch on. The pair does plan for this product to be available in 2 years time, so in the near future, we could all be battling pollution with photocatalytic armour. http://liverpoolstudentmedia.com/2011/11/the-catalyst-among-the-fashion-world/ Page 1 / 2 Share Next Blog» Create Blog Si Nano Patents and Innovations Nano Patents and Innovations is dedicated to nanotechnology news, patents, markets, products and research innovations TUESDAY, NOVEMBER 29, 2011 GOOGLE TRANSLATE Clothes That Clean Up The Environment Wearable catalytic surface Sitting in his office, wearing his own pair of catalytic jeans, Professor Tony Ryan OBE scientist at the University of Sheffield, explains how his collaboration with clothes designer and artist Professor Helen Storey MBE at the London College of Fashion, began several years ago. She contacted him after he appeared on a radio science show. Their first work together, called Wonderland, was based on exploring sustainability in fashion. Their latest project is to show us how our clothes can be a catalytic surface to purify the air around us as we go about our daily business. Mobile air purifier The idea for Catalytic Clothing came to Ryan in a meeting at the London College of Fashion. As he idly worked out the surface area of someone’s clothes, he realised that it was the same as the surface area per unit mass in a catalytic converter of a car. Thus the human perambulating catalytic system was born. The catalyst cleans up nitric oxide, which in big cities is the biggest cause of air pollution and respiratory diseases. The Catalytic Clothing project launched with an air purifying dress from Helen’s design collection which they retro-fitted with a spray catalyst. Their Field of Jeans concept is based on the fact that there are more pairs of jeans in the world than there are people and it turns out, the catalyst works really well on jeans. As Ryan says, ‘like a crop, the Field of Jeans does the environmental clean up.’ Laundry solution The project is sponsored by sustainable cleaning products manufacturer, Ecover. The plan is to bring a commercially viable clothes detergent to the supermarkets. Much like a 2 in 1 shampoo conditioner, the process deposits the catalyst agent in the cloth while the used detergent is rinsed away. Ryan says one of the challenges they faced was: ‘how do you make the right formulation so all the particles go on the cloth and not down the drain?’ Always thinking about a sustainable future, Professor Ryan is on the alert for an affordable solution to purifying water. His concern is that more children die of dysentery than malnutrition. He says ‘knowing that the problem is there, our experience tells us that the flash of inspiration will come.’ IRAP, INC l Innovative Research and Products, Inc. provides indepth market reports on nanotechnology and cutting edge technologies. SEARCH THIS BLOG Loading... REPORTS Production And Application Of Carbon Nanotube Carbon Nanofibers, Fullerenes, Graphene And Nanodiamonds: A Global Technology Survey And Market Analysis, 2010-2015 Available December 10, 2010 Fuel Cells, Hydrogen Energy And Related Nanotechnology – A Global Industry And Marke Analysis Nanolithography Equipment For It, Electronics And Photonics – A Technology, Industry And Global Market Analysis PRESS RELEASES AND ANNOUNCEMENTS WELCOME Contacts and sources: The British Council Posted by Alton Parrish at 2:36 AM Nano Patents and Innovations welcomes press releases concerning nanotechnology and science innovations from corporations, universities and research laboratories. Please send them to the email address at the top of this page. Than you. PERMISSION TO REPRINT 1 comments: nr Nov 30, 2011 07:04 AM Original articles from Nano Patents and Innovations may be republished on other websites with an active link back to Nano Patents and Innovations website posted at the beginning or end of the article as an active link: Thank you for sharing this information. It will really helpful to solve my confusion Source: Nano Patents and Innovations Source: http://nanopatentsandinnovations.blogspot.com Process $ Chemical Engineering Reply BLOG ARCHIVE ► 2012 (997) ▼ 2011 (6939) Add comment ► December (865) ▼ November (699) 10 Things You Didn’t Know About NASCAR Pit Crews http://nanopatentsandinnovations.blogspot.com/2011/11/clothes-that-clean-up-environment.html Page 1 / 20 Log in · Contact us · About US: 866-508-0993 Outside US: 802-535-3215 info@justmeans.com CSR News Companies CSR Blogs Search the site... SOCIAL ENTERPRISE | DEC 22, 2011 2:30 AM CST CSR Videos CSR Jobs CSR Events Science And Fashion Work Together Creating Social Innovation Fabrics ESG Insights and Rankings Engineers in China have created a social innovation selfcleaning cotton fabric. It has a chemical coating that causes the cotton materials to clean themselves of stains and remove odours when exposed to sunlight. The treatment is cheap, nontoxic and ecologically friendly. This study was carried out by researchers at Shanghai Jiao Tong University and Hubei University for Nationalities. Sangeeta Haindl I am a staff writer for Justmeans on Social Enterprise. When I am not writing for Justmeans, I wear my other hat as a PR professional. Over the years I have worked with high-profile organisations within the public, not-for-profit and corporate sectors; and won awards from my industry. I now Retail experts believe this social innovation could be a big hit with retailers thanks to a growing demand for "functional clothing." The study focuses on titanium dioxide, a chemical run my own UK consultancy, Serendipity PR & Media; I am a firm believer in the power of serendipity... Read More>> known to be a fantastic catalyst in the breakdown of organic pollutants. In fact, the material is already used in self-cleaning windows, odour-free socks and stay-clean kitchen and bathroom tiles. Justmeans Weekly News sent to your inbox The team's breakthrough was to create a nanoparticle (nanotechnology is the science of the very small) of an alcohol- Your Email Address based compound made up of chemicals - titanium dioxide and nitrogen. To test the effectiveness of their social innovation invention, the scientists marked the fabrics with an orange dye First Name Last Name Company stain and exposed them to the sun. After two hours in the sunlight, the team found 71 per cent of the stain had disappeared. The experiment was repeated on the same cloth five times with the same results. Moreover, washing and drying the material did not reduce its effectiveness. The clothing industry are said to be paying attention to this process, especially if it can be rolled-out on an industrial scale. JustMeans Like 5,660 Twitter LinkedIn RSS Meanwhile, scientists at the University of Sheffield and the London College of Fashion in the U.K. are using science and fashion to explore how to develop new types of social innovation textiles. These two organisations have created Catalytic Clothing to see how clothing and textiles can be used to purify the air around the people wearing treated clothes. Big retailers such as Wal-Mart in the U.S., and Marks and Spencers in the U.K. are keen to see how this apparel develops, as it would dramatically enhance their basic clothing lines. Catalytic Clothing also launched a film starring supermodel Erin O'Connor with music from Radiohead. The film intertwines fashion, social innovation, science and music to create a message of inspiration to change the world. Catalytic Clothing's message is a clear one with the tag line - "Join us. Shape your world." I believe that when we come together are we able to make cool things happen. Photo Credit: Thomas Fano Tags: Green Companies, Social Innovation, Best Practices RELATED STORIES Investing for Impact in my Own Portfolio... 1 Hannah Montana Bananas? Oy veh.... 6 http://www.justmeans.com/Science-Fashion-Work-Together-Creating-Social-Innovation-Fabrics/51155.html Page 1 / 2 community Groups Experts Tech Docs Legislation Browse All Manufacturers My Workspace News the knode Load Google Translate Store Welcome Guest On Campus English Home > News > Blog > 2011 > December > 27 Register Login Mobile Apps Up to Blog Posts in News News Previous Next Bookmarked By (0) View: Everyone 6 Clothes that Keep You Warm and the Air Clean Posted by Eavesdropper on Dec 27, 2011 9:01:17 PM Recent Comments DAB on Nanoshells, the solar whispering-gallery tcottle on Employment Contracts: A Pre-Flight Safety Checklist for Engineers DAB on STMicroelectronics new chip improves phone flash DAB on Two U.S. companies break solar efficiency records, 27.6% and 33.5% Dave Young on OP-ED: Don't Fear Physibles! Popular Blog Posts Paradoxical Semiconductor Cooling; by heating the material (via Catalytic Clothing) In humanity’s quest for sustainability and ecological preservation, people of all industries are trying to make their products environmentally friendly. At Catalytic Clothing, they do not only want to conserve the current environment but they also want to improve the condition of the air and change today's “throw-away” culture. It all started when one of two sisters, Kate Storey, found a flyer of a trust initiative intended to bring scientist and artist together. Her sister, Helen Storey, had worked for a long time as a fashion designer, dreaming up extravagant pieces of clothing for many clients including Madonna. With the scientific influence from Kate caused Helen to become more interested in science herself. After some informative reading and some intriguing fashion design depicting biological structures like embryos and lungs, Helen decided to contact Tony Ryan, a chemist at the University of Sheffield in the UK specializing in polymer technology. Ryan was taken by the concept. Now several years later, Catalytic Clothing claims to have made clothing that has been treated with titanium dioxide (TiO2), a photocatalyst. TiO2 is capable of reacting with Nitrogen Oxide (NOx) and other volatile organics to purify the air. A similar method is already used in paints and cements. The electrons in TiO2 are rearranged when activated by light. This rearrangement more effectively interacts with water molecules in the air that, in turn, are transformed into two radicals (highly reactive molecules). It is these radicals that oxidize harmful pollutants like NOx in to soluble nitrates and convert harmful organics into soaps and fatty acids. As long as there is airflow across the material or movement of the garment, they estimate one square meter of coated fabric will react with 0.5 grams of NOx daily. This translates to a kilogram of clothing cleaning 20 grams of NOx out of the atmosphere. A pair of jeans at about 0.5 kilograms would then take out 10 grams of NOx. Since TiO2 is a catalyst, it is not used up during the reactions. Initially, the TiO2 solution was sprayed onto the fabric but is now added in a normal laundry procedure as an additive with regular laundry product like fabric conditioner. Currently they are working with cotton fabrics but hope that eventually this technology will apply to any fabric. Further testing is needed to see if these photocatalysts adhere and are effective with other materials. Anyone Can Develop Android Apps with Google/MIT "App Inventor" Living Fuel-Cell, Cockroach Power Predicting Circuit Performance: An Error Budget Gives You Wiggle Room The greenest race track in the world Recent Posts Satellite reaches orbit to test the theory of relativity Nanoshells, the solar whisperinggallery The world rushing to rid dependence on rare-earth materials from China Speculation surrounding launch of iPad 3 intensifies LED 2.0, who made it, and future use STMicroelectronics new chip improves phone flash Two U.S. companies break solar efficiency records, 27.6% and 33.5% Breadboard Experiment Leads to Life-Saving Technology Virtual Fashion Design, Make Clothing Without Fashion School OP-ED: Don't Fear Physibles! Right now the clothing is not available to the public but it is noted on the Catalytic Clothing website that they would like to have these garments in the market in 2012. https://www.element14.com/community/community/news/blog/2011/12/27/clothes-that-keep-you-warm-and-the-air-clean Page 1 / 2 EDITION: INTERNATIONAL TV: CNNi U.S. MÉXICO U.S. Africa ARABIC Sign up Log in CNN en Español Set edition preference Home Video World Asia Europe Latin America Middle East Business World Sport Entertainment Tech Travel iReport Part of complete coverage on Eco Solutions Grime-fighting garments aim to purify air By Matthew Knight, CNN January 4, 2012 -- Updated 1752 GMT (0152 HKT) | Most popular Tech stories right now What Apple should demo at the grand unveiling Apple CEO vows to improve working conditions 'Angry Birds' debuts on Facebook 'KOA: Reckoning' is a rich experience Polymer chemist Tony Ryan and fashion designer Helen Storey have joined forces to create clothing which can purify the air. The vision behind 'Kingdoms of Amalur' Explore the news with NewsPulse » HIDE CAPTION << < 1 2 3 4 5 STORY HIGHLIGHTS Catalytic Clothing project creates clothes that can purify city air Clothes are coated in titanium dioxide which is used in selfcleaning glass Nanoparticles added to fabric conditioner which cling to clothes during washing Venture is joint effort of UK fashion designer Helen Storey and polymer chemist Tony Ryan > >> London (CNN) -- It is an unlikely collaboration: She is a fashion designer whose creations have been worn by Madonna, Michael Jackson and Prince while he is a world-renowned polymer chemist. But together, Helen Storey and Tony Ryan are fusing style and substance to create clothes that purify the air we breathe. Their "Catalytic Clothing" venture makes use of existing selfcleaning technology found in paints and glass which employ photocatalysts to break down harmful airborne pollutants like nitrous oxide emitted by cars and factories. Applying it to clothing is novel though, and potentially far more effective says Ryan, the pro-vice chancellor at the UK's University of Sheffield. Some rough calculations done while attending a "really boring meeting" at the UK's Royal Society of Chemistry, revealed that his suit had a surface area of about 80-square meters. I thought if I put a catalyst on the (fibers of clothes) I can do a lot of environmental clean-up Professor Tony Ryan "The fibers are long and thin, so they have a very high surface area per unit mass," Ryan said. "We already knew that we could get self-cleaning windows and paints. But I thought if I put a catalyst (titanium dioxide) on that surface I can do a lot of environmental clean-up," he added. When ultraviolet light hits titanium dioxide it causes pollutants to break down into non-harmful chemicals. Working with Ecover (manufacturers of ecological http://edition.cnn.com/2012/01/04/tech/catalytic-clothing/index.html Page 1 / 3 cleaning products) Storey and Ryan are hoping to deliver the technology through a fabric conditioner with nano-particles of titanium dioxide attaching themselves to clothes during a normal washing cycle. It's a vital technical but also democratic component to Ryan and Storey's approach. "Rather than going down the traditional fashion route, which make a brand a pre-condition for something to happen, it's taking advantage of human behavior as it exists -- we all wash our clothes, we all walk in the street," Storey explains. "We are empowering people's existing wardrobes with a technology that will allow them to have a significant impact on the quality of air we breathe," she added. "We found out, rather wonderfully, that it works particularly well on denim jeans," she added while pointing out that there are more pairs of jeans than people on the planet. Ryan estimates that a pair of jeans weighing 500 grams could absorb around two grams of pollution. Storey's journey away from commercial fashion to her current role -she runs her own foundation and is currently professor of fashion and science at The London College of Fashion -- began in 1997 with an exhibition called Primitive Streak. We are empowering people's existing wardrobes with a technology that will allow them to have a significant impact on the quality of air we breathe Working with her sister Kate (a developmental biologist) she created 27 dresses which depicted the first 1,000 hours of human life. Other projects blending science with art followed before she met Ryan in 2005 collaborating on the Wonderland project where they explored sustainable ideas for packaging and environmentally-friendly fashion, which in turn inspired their latest venture. A four-minute film featuring British model Erin O'Connor and music by Radiohead was launched last year to promote the project and engage the public in the process. Professor Helen Storey Ryan and Storey say more testing needs to be done to assess how the particles released during washing affect the water supply, but they're confident a product could be on the market within the next two years. Frank Kelly, professor of environmental health at King's College London, and an adviser on the project, says air pollution is a major challenge in the 21st century and such initiatives could help. "We need everything possible to deal with the pollution problem in big cities and this is one more approach that has been suggested could be helpful," Kelly said. "I think the technology has been proven in the laboratory but what we need now is a demonstration that it works in the real world," he added. It will also help get the message out about the dangers of pollution, he says. "My ultimate stance is that we need to make less pollution as a society and then we won't need to come up with fancy and potentially expensive methodologies to solve the problem." http://edition.cnn.com/2012/01/04/tech/catalytic-clothing/index.html Page 2 / 3 Our other sites European Plastics News Plastics Design & Moulding Plastics News PlasticsNews.com/China Search... Today's newsletter | Register | Subscribe | Feedback Machinery | Materials | Recycling | Moulds | Design Our Events | Industry Awards | Diary | Advertise with PRW | Subscribe | Reprints | List Rental | Crain Communications Polymer scientist devises air-cleaning clothes TOOLBOX E-mail this article Print this page Comment on this article By Barry Copping Posted 5 January 2012 Share | An eminent polymer chemist has helped develop “catalytic clothing” which can break down harmful atmospheric pollution such as nitrous oxide arising from industrial and automotive sources. Professor Tony Ryan, a pro-vice chancellor at the University of Sheffield, drew on existing selfcleaning technology for paints and glass, which employs photocatalysts. These harness energy from ambient ultraviolet light to promote pollutant breakdown reactions. ALSO IN THIS SECTION l Polycarbonate demand on the up after downturn 15 February 2012 l Acquisitions add clarity to Clariant performance 15 February 2012 l Stacked polymer cells set solar energy record 14 February 2012 l LyondellBasell slips in Q4 despite ‘strong year’ 13 February 2012 Science and fashion fuse for anti-pollution garments l Ryan collaborated with fashion designer Helen Storey, whose creations have been worn by Madonna, Michael Jackson and Prince. He based the idea on rough calculations done while attending a "really boring meeting" at the UK's Royal Society of Chemistry, working out that the fibres of his suit had a total surface area of about 80 square meters. Ryan said: “The fibres are long and thin, so they have a very high surface area per unit mass. We already knew that we could get self-cleaning windows and paints. But I thought if I put a [titanium dioxide] catalyst on [the fabric] surface I can do a lot of environmental clean-up.” Working with Ecover, manufacturers of ecological cleaning products, Storey and Ryan hope to deliver the technology through a fabric conditioner, with titanium dioxide nanoparticles attaching themselves to clothes during a normal laundry cycle. Storey said: "Rather than going down the traditional fashion route, which makes a brand a precondition for something to happen, it's taking advantage of human behavior as it exists – we all wash our clothes, we all walk in the street. "We are empowering people's existing wardrobes with a technology that will allow them to have a significant impact on the quality of air we breathe." Lanxess invests €20m in intermediate output 13 February 2012 MOST POPULAR STORIES l Plastics Sorting stymied by quality of recyclate 14 February 2012 l Lanxess invests €20m in intermediate output 13 February 2012 l Scotland’s rubbish campaign publicises recycled money 14 February 2012 l Mayr Melnhof staff strike over severance terms 14 February 2012 l Inrekor's intelligent sandwich 9 February 2012 more Storey discovered that the process works particularly well on denim jeans. She pointed out that there are more pairs of jeans than people on the planet. Ryan reckons that a 500 gramme pair of jeans could absorb around two grammes of pollution. 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All rights reserved Terms and Conditions Privacy Policy PRW Business Directory Plastics & Rubber Weekly and PRW.com are published by Crain Communications Ltd (registered in England & Wales No. 01576350). Registered Office: 100 New Bridge Street, London, EC4V 6JA, United Kingdom. http://www.prw.com/subscriber/newscat2.html?cat=1&channel=310&id=262 Page 1 / 2 Follow us on Buying Leads Selling Leads News Jobs Buy 'n Sell News Market Watch Articles Trade Fairs Select Country Home 6 Technical Textiles Machinery Login | Register | My F2F | Advertise with us | Contact us | Services Trade Fair Jobs Financial Reports Biz Directory Company Links Fashion Home > News UK scientist develops technology for air-purifying clothes Search News | View All News | Paid News | News by Country Submit Press Release | RSS Syndication | RSS Feeds January 06, 2012 (UK) A well-known polymer chemist from UK has devised a process for “catalytic clothing” that would absorb pollution from the atmosphere when worn. The new process has been developed by Professor Tony Ryan, a proVice Chancellor at the University of Sheffield, based on existing selfcleaning technology for glass and paints that use photocatalysts to break pollutants like nitrous oxide that arise from automotive and industrial sources. Textile | Apparel | Fashion | Technology | General | Corporate | Associations Announcement | Association/Org | Company | Fair/Show | Import/Export | Policy | Market Trends | Retail/Chain Stores | Union Budget Prof. Ryan roughly calculated that the total surface area of the fibres of his suit is about 80 sq m. In his calculation, he took note of the fact that the fibres have a very high surface area per unit mass as they are long and thin. Next, Prof. Ryan thought of putting a catalyst on the surface of the fabric to see if it can do environmental clean-up. He used titanium dioxide as a catalyst. He then collaborated with Helen Storey, a fashion designer whose creations have been adorned by the likes of Michael Jackson, Madonna and Prince. Currently, Ryan and Storey are working with Ecover, a company that manufactures cleaning products, to come out with a fabric conditioner based on the newly developed technology. The use of conditioner during a normal laundry wash would lead to titanium dioxide nanoparticles sticking themselves to clothes. Apparel Buying / Selling Offers Tights Organic Clothing Storey said the new technology would take advantage of human behaviour, as it is the common tendency of people to walk in the street and wash their clothes. It would empower people’s existing garment collection to positively impact the quality of air we breathe. Anorak More She found that the process especially works well on denim jeans. She says the number of pairs of jeans on earth today exceed the world population. Prof. Ryan estimates that a 500 gm pair of jeans would absorb around 2 gm of pollution. Top 5 Apparel Buyer Fibre2fashion News Desk - India India, Pakistan, USA, UK, Bangladesh More Apparel/Garments News - UK View All Buyers Top 5 Apparel Seller Email This Story | Letter To Editor | Sign Up for News Letter | Print Story India, Bangladesh, China, Pakistan, Hong Kong Bookmark to your favorite bookmarking sites | Tweet View All Sellers India lodges protest at WTO against Turkish yarn duty Chinese silk clothing exports rise in 2011 Orders for Italian textile machinery sector up in Q4 Clariant improves profitability in last year Australian retail chain to offer 48 new brands Fashion Week to generate US$865mn for New York City Bumper sales over Christmas underpins Hallensteins in H1, February 15, 2012 E-Teenz to unveil new infants wear brand, February 15, 2012 Thailand’s Mc Jeans gearing to tap AEC benefits, February 15, 2012 Chinese silk clothing exports rise in 2011 , February 15, 2012 French retailer Lacoste to expand in Canada, February 14, 2012 http://www.fibre2fashion.com/news/apparel-news/newsdetails.aspx?news_id=106956 Page 1 / 2 City Fashion Week Models Being Adorable: Valentine's Day Edition NATIONAL Intelligence J. Crew Scores a Manolo Collaboration for Fall TOP STORIES Intelligence 5 Things We Learned at Fordham's "Law of the Fashion Show" Panel Mindblowing Today, In Interesting Jeans: Ones That Are Scratch and Sniff, and Ones That Purify the Air SIGN UP FOR OUR NEWSLETTER GO FOLLOW RACKED NATIONAL Monday, February 6, 2012, by Tiffany Yannetta So here we are, thinking that neon jeans are about as wild as it gets in the denim world, and then all of a sudden, two crazier pairs fall into our laps. Naked and Famous have just launched a pair of men's jeans that are actually scratch and sniff: They're $150, and they smell like raspberries. Naked and Famous informs that the scent only lasts for about five washes, but do you own any jeans that you've actually washed more than that? CATALYTIC CLOTHING DENIM Racked National on Facebook JEANS Like MEN'S MINDBLOWING 3,645 people like Racked National. NAKED AND FAMOUS COMMENTS Similarly, sort of, Catalytic Clothing has invented a pair that can actually purify the air. They're not for sale, but they are a part of an art/science experiment that's been shown in Sheffield and London. She Finds explains that the denim's coated with titanium dioxide, and the fabric reacts with sunlight to break down toxins in the air, thus reducing pollution. Essentially, both pairs strive to make the air a little less stinky and bad for you. · Will $150 scratch-and-sniff jeans for men catch on? 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MONTHLY ARCHIVES Select month... ↑ Back to top ← Previous: Shop Taylor Tomasi Hill's Style on Moda Operandi; Steven Alan's Valentine's Day Instagram Contest 6 All archives FROM OUR PARTNERS http://racked.com/archives/2012/02/06/today-in-interesting-jeans-ones-that-are-scratch-and-sniff-and-ones-that-purify-the-air.php Page 1 / 2 The Ultimate Eco Online Lifestyle Magazine EDITOR'S BLOG Home Fashion Beauty Interview News Entertainment Food Travel Competitions Contributors FASHION, FASHION PAGES ECO FABRICS AND FASHION ALICE DOYLE Feb 13th, 2012 FABRICS OF THE FUTURE The term eco-fashion can sometimes conjure a myriad of images, from hippy beads to hemp. However, innovations are moving fabrics beyond designs based on up-cycling or pre-loved vintage. Dare2 takes a look at some of the fabrics of the future. Modular clothing Imagine a wardrobe of capsule pieces born from one outfit, classic pieces that can be worn time and time again. Name: Malaysian brand wear ULTRA have designed modular clothing as the very antithesis to fast fashion. Rather than designing per season, their ULTRA 10 modular-interchangeable wardrobe is designed to dress a woman for a year based upon the concept that you wear only ten pieces of clothing. Featuring a 3-in-1 coat that can deconstruct into a skirt, shirt and a shirt-dress, among others, they produce on a made-to-order basis, producing less waste. Email: Subscribe ULTRA are also currently working with UNHCR to give refugees production opportunities. The collection is testament to intelligent design and social awareness. LATEST ARTICLES Dairy design KYLEE DAVIS Interview with the New Zealand The most you might ever wear is a milk moustache. But how about donning a whole garment made from what you knitwear designer who is taking find in your fridge. Anke Domaske, a German fashion designer has developed a fabric called QMilch. Made from London by storm with her... high concentrations of the milk protein casein this is an odourless protein that can be transformed to drape and fold like silk, but can be washed and dried like cotton. It is also chemical-free and biodegradable with naturally GOODONE antibacterial properties. Although not cheap to make, it only takes a quarter gallon of water to produce a pound of Upcycled Elegance Independent Qmilch as opposed to over 1,250 gallons to produce a pound of cotton fabric. Only six litres of milk can produce fashion label Goodone reveal to an entire dress and its use is set to revolutionise the fabric industry. Dare2 their upcycled style secrets.... EVA ZINGONI SUSTAINABLE COUTURE It was the designer name everyone was talking about at Esthetica during... LU FLUX SS12 ‘A-Lu-Ha’ The playful and fun new collection from Lu Flux. Lu Flux is all... http://www.dare2mag.com/fashion/2012/eco-fabrics-and-fashion/?utm_source=rss&utm_medium=rss&utm_campaign=eco-fabrics-and-fashion Page 1 / 3 HATTIE RICKARDS FOR MADE UK Made UK fans all over the world were delighted when jewellery designer of the moment,... Breathe in the Air How about a dress that not only looks great but purifies the air as you take a stroll through the park? Catalytic Clothing is a fabric coated in a substance that removes pollutants from the air through a chemical reaction on the surface of the fabric. In cities where two of the biggest air pollutants are industry and motor vehicles the ‘photocatalyst’ becomes reactive when light shines on it. This neutralises pollutants such as nitrogen oxide, known to increase the likelihood of asthma and other cardiovascular illnesses. It can also be added to detergents and binds to clothes as they are washed. The project is still in very embryonic stages but designers hope it will be ready within two years. With air pollution on London being responsible for 4,267 deaths annually and nationally, around 50,000 premature deaths, Catalytic clothing could provide a noticeable reduction in the levels of city pollution. Sea Leather Then there’s salmon leather – a dyeable textile made from the skin of farmed fish, which is normally landfilled after the salmon is processed. The chemicals used to remove the fish scales are less toxic than those for tanning mammal hides because it is easier to remove from skin than hair. So there’s almost no polluting residue left in the water once leather manufacturing is completed. It is also stronger and more flexible than land leather, has a softer suede like feel to it and most importantly does not whiff of fish. Salmon skin leather is also the environmentally responsible option to snake, alligator, crocodile, and other exotic skins. So far it is being used by designer such a s ES Salmon Leather and Skini London for clothing, bags, accessories to bikinis. The question is, will other designers take the bait? Gimmick or future trend? Sustainable fashion has always battled with either being seen as a gimmick or an oxymoron within an industry based upon seasonal obsolescence. But with innovative fabrics, fashion designers can reach those who may be turned off by other sustainability messages. For the moment some innovations remain stuck in the niche. But in order for fashion to be sustainable, we should soon see them spread to the mainstream. http://www.dare2mag.com/fashion/2012/eco-fabrics-and-fashion/?utm_source=rss&utm_medium=rss&utm_campaign=eco-fabrics-and-fashion Page 2 / 3 Sign Up For Newsletter Now Daily news delivered direct to your inbox Sign Up Your email address News Sport Lifestyle Community Wednesday 15 February 2012 Log in Welcome You are here News Denim is star of eco show Register Find it Jobs Property Log out Sponsored by Motors Announcements loading... Popular Most comments Most shared Owls Boss slams stars Man collapsed and died at flat Firearms officer jailed for raping girl, 8 Megson demands fans are repaid Lottery winner told to pay up Megson demands fans are repaid Owls Boss slams stars Exeter 2 Sheffield Wednesday 1: Match Report Leaky defence cost us again, moans Megson TUESDAY: Sheffield Wednesday lose to Stevenage Red card Uri halts Blues squabbling Davey fury over wasted trip Prep school bosses hope it’s third time lucky Owls shed £41m debt REVIEW: Death In Vegas, Leadmill Search for: (Plumber, Taxi, McDonalds...) A field of jeans was on display in the Winter Gardens, Sheffield. Published on Thursday 15 September 2011 07:23 WEAR your jeans for a little too long and the result alas may be a bit of a pong. But not these beauties - a display of denims in Sheffield’s Winter Garden came as a breath of fresh air to everyone who came in for a closer look. For these are the world’s first air-purifying jeans, created as part of a project between the University of Sheffield and London College of Fashion. Titled Field of Jeans, the exhibition was part of Catalytic Clothing, a venture which aims to explore how clothing and textiles can be used to freshen up the air we breathe. Thirty pairs of jeans donated by the public were treated with a substance that enables them to break down pollutants from the surrounding atmosphere. The jeans were mounted on cane and grouped together first in the Peace Gardens and later throughout the Winter Garden. TOP STORIES BREAKING: Teenage girl killed at Elmfield Park Hospitals’ clean bill of health Dad spared prison after ‘rhino’ attack over cuppa Grieving son jailed after lengthy Taser stand-off Rescued walker praises under-threat helicopter NEWS Local Regional National Business Action Desk Health Traffic & Travel Where? (town, county etc.) Sheffield "Business owner? - Claim your business and Advertise with us" In association with Search Looking for... Featured advertisers Jobs Motors Property Catalytic Clothing is the creation of unlikely collaborators Professor Helen Storey MBE, a practising artist and designer at London College of Fashion, and Professor Tony Ryan, a scientist at the University of Sheffield. It is hoped the fusion of fashion and science will produce extraordinary results. Prof Ryan said: “Field of Jeans is the latest product of Catalytic Clothing and a beautiful manifestation of a deeply technical process. “There are more pairs of jeans than people on the earth. We are developing something using both of them, that is both user-friendly and technically http://www.thestar.co.uk/news/denim_is_star_of_eco_show_1_3773610 Page 1 / 3 excellent, to improve the urban environment.” With the shared purpose of tackling some of the world’s most pressing environmental problems and the desire to improve the quality of our lives and those of future generations, the radical idea for Catalytic Clothing emerged. Prof Storey added: “Catalytic Clothing is the most challenging, globally relevant project I have ever attempted. “Behind almost all human advancement lies a science. Through my work, I try to share and involve the public with these possibilities.” The work links in with the University’s Project Sunshine, which aims to unite scientists across both pure and applied sciences to harness the power of the sun. Weather for Sheffield It aims to tackle the challenge of meeting the increasing food and energy needs of the world’s population. 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Page 2 / 3 Twitter HOME Facebook VIDEOS BLOG Tumblr RSS STUDIO EVENTS Apps CREATORS English (US) StumbleThru GALLERY BLOG Back to listing Catalytic Clothing: How A Denim Kilt Could Help Save The Planet Kevin Holmes February 22, 2012 MOST POPULAR Monkeying Around: Primates Playing Synthesizers If infinite monkeys can write Shakespeare, can a #Creators Live At The Creators Project: Paris 2012 Join the immersive photo experience at our Paris AraabMUZIK Live production prodigy. MP3 Jewelry Simplifies The Listening Experience Lee Won-Jun's concept line seems like a great SHUT UP AND ENTER—Win A Trip To The NY Premiere Of SHUT UP AND PLAY THE HITS This July GET NEWSLETTER RSS SUBSCRIBE Tony Ryan and Helen Storey RECENT COMMENTS Last year we reported on some eco-fashion that went further than simply using sustainable materials and techniques by making the garment itself a tool for reducing pollution. The project was called Catalytic Clothing and involved an air-purifying dress covered in spray-on nano particles that suck pollutants from the air, allowing the wearer to score maximum eco-points (while still wandering around in sweatshop Nikes). NOW ON TWITTER Follow @creatorsproject This was back in January 2011 and at the time the garment was more of an experimental sculpture than a wearable dress, but a year is a long time in fashion and now the technology is ready for its public debut. The project is a collaboration between Professor of Fashion and Science at the London School of Fashion Helen Storey and chemist Tony Ryan, Pro-Vice-Chancellor at the Faculty of Science at Sheffield University. Thanks to @CreatorsProject for this mention about our Hong Kong show! #daydreamingwithHK http://t.co/pqNqjARF 38 minutes ago via Daydreamingwith Kim Jong-Il Dropping the Bass: The Unreleased Photo Album | The Creators Project http://t.co/v5d2woxB via @creatorsproject about 1 hour ago via daprincePIKASO RT @wojciechzalot: I just published a new project to my @CreatorsProject portfolio: http://t.co/22cqR3LI about 2 hours ago via adamspizak NOW ON FACEBOOK Catalytic Clothing launch video In an interview last night about the future of nanotechnology on BBC Radio 4’s The Life Scientific, Ryan spoke about this art-science collaboration, which also yielded dresses that dissolve in water in a project called Wonderland. http://thecreatorsproject.com/blog/catalytic-clothing-how-a-denim-kilt-could-help-save-the-planet Page 1 / 3 Eco-chic: the kilt that cuts pollution | Herald Scotland 30/05/2012 11:10 Wednesday 30 May 2012 Edinburgh 10.1°C Hello Visitor Sign in | Register | Subscribe Change location Search News Politics Sport Business Comment Arts & Ents Life & Style Home News Crime & Courts Health Education Transport Environment World News SUNDAY 26 FEBRUARY 2012 Going Out Weather Puzzles Book an ad Family Notices Dating Local Businesses Cars Property Jobs TEXT SIZE Eco-chic: the kilt that cuts pollution Nanotechnology in fabric may improve our cities’ air quality Exclusive By Judith Duffy SCOTLAND'S traditional dress seems the most unlikely solution to global warming. Recommend Tweet 0 0 Share Most read Most commented I refuse to believe major players evaded paying millions in tax What is the true colour of Green's money? The smart kilts will be on show during Edinburgh Science Festival Photograph: Steve Cox Exclusive: Rangers consider challenging transfer ban in Court of Session as Duff & Phelps strike back 'Carve-up' fears over Old Firm meeting But the kilt is being used to demonstrate how everyday clothing could help clean the air of polluted cities. Caught on camera: contract issues at heart of tax case Fashion designers and scientists have together come up with the idea of using a type of nanotechnology which can be sprayed into any type of clothes and used to purify the surrounding air. The catalyst particles involved – which are already used in some sunscreens – react with light to break down harmful air pollution which can trigger health problems such as asthma. Experts are now working out how to cheaply incorporate the technology into a fabric conditioner which could turn it from the realm of sci-fi into a suitable product which could be on the market in around a year. At the moment, the technology is unlikely to significantly change the way we live, as the treated clothing would have to be worn by thousands of people before it would make a big difference to air quality. But if the majority of residents in a city the size of Edinburgh, for example, donned the pollution-busting garments, the technology could keep harmful emissions commonly produced by vehicles within safe levels. Denim kilts which have been coated with the particles will be used to demonstrate the idea of "catalytic clothing" at the forthcoming Edinburgh Science Festival. Helen Storey, professor of fashion and science at the London College of Fashion, said different "recipes" were currently being trialled to test the efficiency of the product. http://www.heraldscotland.com/news/home-news/eco-chic-the-kilt-…-pollution.16854587?_=e52d8f28e3f3051231a74f13af9170373296a4cd Page 1 of 3 Eco-chic: the kilt that cuts pollution | Herald Scotland 30/05/2012 11:10 She said: "The reason we have chosen to go down the laundry route is because [we're] trying to piggy back [on] human behaviour as it already exists. "It's not about saying you have to wear a particular sports brand or you have to buy a particular designer brand in order to do it. "We are taking something like the fact that everybody washes their clothes and everybody walks in cities as being our best chance of making the technology widely used." Storey said the researchers were currently in discussions with ecological cleaning product firm Ecover about incorporating the nanotechnology into a cheap form which could be used on existing clothes, such as through a fabric conditioner. She added that the intention was to measure and scientifically verify the impact of the catalytic clothing through assessing data from air quality stations – if enough people could be persuaded to wear it, of course. "At some level we hope it becomes a threshold product," Storey said. "It might be around for everybody in all washing products." The science behind the clothing is similar to the process of a catalytic converter in a car, which mops up pollution and converts it into less toxic substances. The garments are treated with titanium dioxide nanoparticles – which are already used as a sunscreen and as a brightener in products like paint – which react in light and oxygen with air polluters such as nitric oxide. Nitric oxide, which mainly comes from vehicle and industry emissions, is not considered harmful in itself, but when released in the air it becomes nitrogen dioxide, which can cause respiratory problems. But once on the treated clothing it is converted to harmless nitrates which can be washed away. The scientist behind the project, Professor Tony Ryan of Sheffield University, said if everyone in a city such as Sheffield – which has a similar population to Edinburgh – wore the clothing, it would make an impact. He said: "They would be able to take out enough nitric oxide to keep us below the safe limit throughout the whole of the year. "One or two people doing it won't have any effect and you won't benefit from [just] you doing it. "But you will benefit from me and everybody else doing it, so it is a whole community thing." Howie Nicholsby, of Edinburgh-based 21st Century Kilts, has provided three kilts for the demonstration project at Edinburgh Science Festival on April 4. Denim is being used as it has so far been found to be the material which works best for catalytic clothing. "If I could offer this to my customers tomorrow, I would," he said. "I think it is an incredible concept for future generations." Recommend Tweet 0 0 Share Related Articles Scotland's pollution shame Transport • Tue 27 Dec 2011 MPs call for action to cut air pollution in cities Transport • Tue 15 Nov 2011 £2.7m fine is price of greenhouse gas mistake by Exxon Environment • Sun 19 Feb 2012 Diesel exhaust fumes increase heart attack risk Health • Thu 14 Jul 2011 Trams would result in pollution problem for Edinburgh streets Letters • Mon 27 Jun 2011 Our News Services Our Advertising Services Our Personal Services Our Colleagues About Us Help, Feedback & Contact Evening Times Herald & Times Group s1 Terms & Conditions © Copyright 2012 Mobile Herald & Times Group Newspaper Family Notices All rights reserved Digital Editions Book Your Newspaper Ad online Dating The Scottish Farmer Privacy Policy Travel Services Contact the Sales Team Scottish Horse How We Use Cookies Photo Sales Newsquest Media Group Employment Back Issues Online Archive http://www.heraldscotland.com/news/home-news/eco-chic-the-kilt-…-pollution.16854587?_=e52d8f28e3f3051231a74f13af9170373296a4cd Page 2 of 3 Login Search: Search Enter keywords Wednesday 30 May 2012 Home World Politics Environment Health Science & Technology Entertainment Sport Customise About Teachers What is nanotechnology? Watch a short video introduction How big is a nanometre? Nanotechnology works with particles that measure between 1and 100 nanometres. So, how big is a nanometre? Subscribe to RSS The special kilts will be demonstrated during the Edinburgh Science Festival. Pic: Steve Cox/Newsquest Media What? W h a t’s More Update by news editor 28-02-2012 Eco-kilts to the rescue! You are not logged into Glow. If you log in you will be able to participate with interactive content, comment on articles and join in discussions. Login to Glow now Find out more about Glow The new fashion item that can cut air pollution Fashion designers and scientists have created a special kilt that can help to clean the air of polluted cities. The kilt works by using nanotechnology - the science of working with very small things. It has been treated with a special spray. Tiny particles in the spray react with light to break down harmful chemicals in the atmosphere that can cause health problems like asthma. The eco-kilt will be demonstrated as part of the Edinburgh Science Festival in April. Twitter Murray told: Don’t keep mum! Tennis star advised to ban his mum from watching him play: http://t.co/G9dGCIYF Tue 29 May 12 @ 11:10 ScotEditor, The Daily What News Follow on Twitter Related Links One or two people wearing the kilt, or other treated clothing, would not make any difference to air quality. It would take thousands of us to do it to make a big improvement. >Edinburgh Science Festival So experts are working on how to use the nanotechnology in laundry liquid. If most people in a city like Edinburgh were to wash their clothes with it, traffic fumes could be kept at harmless levels. >Nanotechnology song The scientists hope that a pollution-busting laundry liquid will be in our shops sometime next year. >Catalytic Clothing >Nanotechnology game >BBC bitesize - nanotechnology More Headlines From The Daily What? Murray told: Don’t keep mum! Try our daily interactives - What is nanotechnology? and How big is a nanometre? Lesson ideas and suggestions Olympic ban for Syria? A new buzz about town Read and discuss lesson ideas on our Facebook page Join our mailing list (Glow login required) http://www.dailywhat.org.uk/2012/02/eco-kilts-to-the-rescue.aspx Summer side effects Page 1 / 3 This story is available bilingually G a e l i c English Addicted to technology Eco-kilts to the rescue! Nanotechnology in fabric may improve our cities' air quality Kilts sprayed with a special nanotechnology that can purify air will feature in Edinburgh's Science Festival this April. Here we have a look at the science behind the skirts and try to answer your questions, with the help of the experts from Sheffield University who came up with the concept, and the company that uses it - Catalytic Clothing. What is nanotechnology? Nanotechnology is the science of working with very small things, or molecules. When working on a molecular level, the unit of measurement used is a nanometre. How small is a nanometre? If you take an average four-year-old child who is one-metre tall and shrink them until they are 1,000 times smaller, they would then be the size of an ant - about a millimetre high. Shrink them by a factor of 1,000 again and they would become the size of a red blood cell, or a micrometre. Repeat the same amount of shrinking one last time and the child could be measured in nanometres. What is the science behind the eco-kilt, and other similar clothing? Catalytic Clothing's special spray is made up of tiny pieces called photocatalyst particles. These are already used in sun-screen lotion. In the clothing, these particles can change the chemical make-up of the air around them by reacting with light to break down nitrogen dioxide - a harmful pollutant created by traffic fumes. How are the pollutants broken down? When light shines on the photocatalyst, it reacts with air to create atoms called radicals. These radicals can break down nitrogen dioxide and convert it to harmless nitrates which can be washed away. Would someone wearing an eco-kilt be at a greater risk of exposure to pollutants? No. The nanotechnology won't actively attract any pollutants. Instead, it will break down anything that comes very close to its surface. What good could the eco-kilts do? Exposure to air pollution puts our health at risk, as well as harming ecosystems and vegetation. Air pollution is estimated to reduce the life expectancy of every person in the UK by an average of seven to eight months. It is also linked to other common conditions like asthma. If enough people wore the eco-kilts air pollution could be dramatically reduced and our quality of life improved. How much air space can the kilts purify? The kilts have to be moving - if they are moving quickly enough then one square metre of coated fabric can take out 0.5 grams of nitrogen dioxide per day. How many people would need to wear an eco-kilt to make a difference? It is estimated that if 30 people wearing an eco-kilt walked past each metre of pavement in a large city like Glasgow, air pollution would be significantly reduced to a harmless level. Try our daily interactives - What is nanotechnology? and How big is a nanometre? Lesson ideas and suggestions Read and discuss lesson ideas on our Facebook page Join our mailing list (Glow login required) adapted from article by Judith Duffy read original story here This story is available bilingually Gaelic English Share http://www.dailywhat.org.uk/2012/02/eco-kilts-to-the-rescue.aspx Page 2 / 3 EFF HOME EFF NETWORK SOURCE EVENTS NEWSLETTERS SIGN UP FOR FREE NEWS AND BUSINESS BULLETINS DIRECT TO YOUR MAILBOX. LOG IN SOURCE HOME 29 FEBRUARY 2012 RELATED ARTICLES INTELLIGENCE HOME The Future of Textiles 17 October 2011 ABOUT US BUSINESS FOCUS A flourishing organic cotton market Contributor Daniela Nordmeyer COLLEGES 4 April 2011 EDITORS PICKS EVENTS Africa blue: Legendary indigo dye pits MARKET & SALES WATCH 8 February 2011 RESOURCES SUPPLY FOCUS TRENDS FREE Animaná: Design-led fabrics and production in Patagonia An introduction to latest innovation in the textiles sector, from pioneering products to developments to scale and opportunities and recommendations for smaller brands. Image: Erin O-Connor wears Catalytic Clothing. SUBSCRIBERS ONLY SUBSCRIBE SOURCE contributor and sustainable textiles expert, Daniela Nordmeyer, introduces some of the pioneers and innovators in the textile sector and their work in the field – from Biomimetics to BioCouture, sustainable leather, and catalytic clothing. She offers advice for weighing up fabric sustainability, explores opportunities for eco-textile production to scale, and incorporates recommendations from other leaders in the field for smaller brands seeking to integrate sustainable textiles into collections. Read on for: 1. Textile Innovation – Meet the Innovators 2. Weighing up fabric sustainability 3. Eco-Textiles and production to scale 4. Small brands and sustainable textile sourcing Sign in to read the full article Bookmark and Share This Article Site built by Nivelo & designed by Design Friendship | BACK TO TOP → PRIVACY POLICY | TERMS OF USE | CONTACT US http://source.ethicalfashionforum.com/digital/the-future-of-textiles Page 1 / 1 JOIN UP SIGN IN / ABOUT ADD A STORY BLOG SHOP SEVEN THINGS YOU CAN DO TO LEAD A GREENER LIFE Home > Blog > Clothes That Clean The Air > Clothes that clean the air Like 1.6k SEND US A T Posted by ewycherley on 07 March 2012 | View all posts | Previous | Next The opposite of wasted is SAVED LATEST COMMENTS The great big book swap shop We've been operating a Book Exchange in partnership with Abolsutely Starving in London Bridge since March last year and... georgina_dawkins about 21 hours ago Take a shower to power your home I remember thinking about something similar a few years ago, using the drainpipes that take the water off the roof and... bingamin 1 day ago 33 Needs What happened to this site? Why (Image: altkilt) hasn't it launched yet? kalvin_lyle 9 days ago How great would it be to reduce bad gases in the air, simply by wearing certain clothes? Too futuristic, you say? Well, perhaps not. Take a shower to power your home Did someone forget that in order A recent collaboration between Helen Storey, a fashion designer, and Tony Ryan, a nanotechnologist (one of those clever folk who manipulate atoms and moelcules to see what new materials they can develop) has seen the emergence of Catalytic Clothing, a series of textiles capable of sponging greenhouse gases out of the surrounding air. to "power" these generators, the utility company has to pump water at mains pressure, so... nickb 11 days ago Do The Bike Thing: Let's get http://www.dothegreenthing.com/blog/clothes_that_clean_the_air Page 1 / 3 The clothes will be available to see and feel (if you ask nicely) at the Edinburgh International Science Festival this spring. Ryan and Helen will be wearing their creations to show that science and fashion can mix. Ryan will don a traditional Scottish kilt made from special catalyzed denim (complete with sporran and socks) whilst Helen will wear an air purifying Vivienne Westwood outfit. The way it works is this: The coating of catalyst particles on the clothes react with light and air to produce bleach which neutralises the nitric oxide (a gas that contributes to climate change) in the air. Sounds pretty simple when you put it like that, right? You might be wondering how much good it will do. Well, according to Ryan, if everyone in Sheffield wore the catalytically enabled clothes, enough nitric oxide could be removed from the air to keep it at a safe limit for the city. The duo are hoping to start a 'pop-up laundry' where people could come and bring their clothes to get catalysed. Cleaning your clothes and the air at the same time? Genius. Love fashion? These gorgeous outfits are made from milk. Yep, seriously. (Spotted on GOOD) started You ladies are awesome. Katee 21 days ago TOP TAGS all-consuming design video plug out pedal the pedals energy Stick With What You Got innovation cycling waste MOST RECENT TAGS love your feet Walk It footnotes walkcast 105 Instead book exchange Carnaby book exchange David Toledo PowerPot We-Bike Ways to get Green Thing: Subscribe to our lovely newsletter >> Watch our latest videos >> Get Green Thing on iTunes >> Read the latest from the Green Thing blog >> Follow Green Thing on Twitter >> SHARE THIS In: fashion, clothes, design, science, Catalytic Clothing, Helen Storey, Tony Ryan, greenhouse gas 3 comments ADD A COMMENT Hi Emily As far as I am aware, no bleach is used. The photocatalyst is called Tio2. The way it works is that the photocatalyst breaks down the pollutants in the air when surrounded by oxygen and light. The Tio2 is applied when you put your clothes in the washing machine. The special ingredient is added to your laundry soap or fabric softener. I think this is a one time process, so yes, the clothes keep on working. Some Tio2 might be released into the water stream but at such a small concentration that it should not be a problem. Also, because it needs light to activate it, there should be very minimal activity from it. Any Tio2 in the water will be removed by the usual water cleaning procedures. They have lots more information about it on their website: http://?www.catalyticclothing.org/?faq.html I hope that helps! jocorrall 2 months ago. REPORT Great idea! Couple of questions 1) What happens after the clothes are washed, do they keep working? 2) Do they http://www.dothegreenthing.com/blog/clothes_that_clean_the_air Page 2 / 3 release bleach into the water? emily_dodd 2 months ago. REPORT What happens after the clothes are washes? How long do they keep working and do they release bleach into the water? emily_dodd 2 months ago. REPORT Add a comment 5 6 Add a video, picture or audio link for your comment >> POST COMMENT ALL CONTENT | GROUPS | A-Z | PARTNERS | GET GREEN THING | HELP | CONTACT | LABS © 2007-2011 Green Thing - Terms - Privacy - Abuse http://www.dothegreenthing.com/blog/clothes_that_clean_the_air Page 3 / 3 About Partners Subscribe Advertise Syndicate Opportunities Publications Contact All Design Ecosystems Energy Finance Food Futures Special Editions Can our clothing cleanse the air? 14th March, 2012 by Martin Wright | Add a comment Article filter i j k l m n - Any - j k l m n News j k l m n Features because the mere sight of you stops people swearing. The air is literally being cleansed of pollutants, thanks to j k l m n Comment you. Or rather, your clothes. j k l m n Partner viewpoints Because your jeans, your top – any fabric you’re wearing – are coated in a certain nanoparticulate: titanium j k l m n Editors' blogs Nanotechnology designed to cleanse the air of pollutants could be incorporated into our clothing, but – asks Martin Wright – are we ready to become walking cleaning agents? Imagine you’re walking down a busy city street. And as you walk, the air around you becomes cleaner. Not dioxide (TiO2 ) to be precise. This acts as a photocatalyst, using energy from sunlight to break down various pollutants, notably nitrogen oxides from car exhausts – a key constituent of today’s rising quantities of urban APPLY smog. The process converts NOx to nitric acid, which in turn reacts with calcium carbonate, locking the gases up in calcium nitrate, while also releasing (very small) quantities of CO2 and water. It’s a well-established, proven process, increasingly used on a number of buildings [see 'Smart solutions for a material world'] and there are experiments underway to incorporate it in road surfaces too. If it were applied to clothes, though, it would massively increase its pollution-cleaning impact. Studies have shown that the cleaning properties of TiO2 on buildings only extend to a range of around 25cm or so or so from the wall. People, on the other hand, could act as mobile cleansing agents, covering an area far larger than anything possible with a (static) building as they go about their business around town. The aim is to allow us to ‘breathe more beautifully’ The idea of incorporating photocatalysts in clothes sprang from discussions between Professor Tony Ryan of the University of Sheffield, a specialist in polymer nanotechnology, and designer Helen Storey, currently Professor of Fashion and Science at the London School of Fashion. She designed the first ever ‘purifying dress’, displayed as an art installation entitled ‘Herself’, with the aim of allowing us “to breathe more beautifully”. Subsequently, she came up with a ‘Field of Jeans’ – a multitude of denims strung on lines. Designing a pollution-eating dress is one thing; taking it to scale is another. You can’t realistically (or sustainably) expect people to invest in a whole new photocatalytic wardrobe! So Storey and Ryan approached Ecover, with a view to seeing if the chemical would work as a laundry additive. It had immediate resonance with the company’s high ecological standards, explains Tom Domen, international products manager. Research is now under way to see just how the TiO2 will perform in practice; in particular, how long it will last after being applied to clothes. At first, researchers considered simply adding it to detergent, but decided it wasn’t necessary to apply it in each washing cycle. So the focus now is on an additive, to be used in the regular wash every now and then. http://www.forumforthefuture.org/greenfutures/articles/can-our-clothing-cleanse-air Page 1 / 4 Inevitably, there will be unease among some at the thought of adding anything ‘nano’ to their wash, although it wouldn’t be the first time that nanoscale TiO2 has been worn close to the skin. As Dolmen points out, it’s already present in a wide range of applications, notably suncream, toothpaste and bright white paint. (The line markings on Wimbledon tennis courts, for example, contain TiO2 .) But to allay fears, Ecover is planning on having open discussions with NGOs such as Greenpeace, “to help assure people”, in Dolmen’s words, “that we’re not just replacing one pollutant with another”. It’s early days yet, but Domen is confident that neither technology nor price will be a major obstacle. “The biggest challenge”, he says, “is how we persuade people that they want to have this. After all, we’re asking them to do something which, while completely harmless to them, won’t actually be bringing them any direct personal benefits. Rather, they will be a bringing a benefit to the community.” Time will tell whether people will be prepared to pay for this – and if so, how much. It raises the tantalising question as to whether there’s a business model in altruism. But it would be nice to think that some people at least will be prepared to pay to help others “breathe more beautifully”. – Martin Wright Ecover is a Forum for the Future Partner Photo: iStockphoto / thinkstock Featured in No.83 - January 2012 Quantity: 1 ADD TO CART ADD YOUR COMMENT » Comments Add your comment Your name: * Anonymous E-mail: * The content of this field is kept private and will not be shown publicly. Homepage: 5 6 CAPTCHA This question is for testing whether you are a human visitor and to prevent automated spam submissions. Case insensitive. http://www.forumforthefuture.org/greenfutures/articles/can-our-clothing-cleanse-air Page 2 / 4 H O M E ABOUT NAKED CIVICS A B O U T N A T E WHAT IS CIVIC DESIGN? ← PRICE OF ENERGY GOT YOU ALL Civic Design is a practice that HOT & BOTHERED? DON’T SWEAT focuses on the common good outcomes of our communities by SPEAKING DIFFERENT INPUTS PRODUCE DIFFERENT OUTCOMES → IT … CONVERT IT pulling upon all of the institutional tools in our communities, beyond our MARCH 16, 2012 · 5:57 PM ↓ Jump to Comments traditional sole focus on government alone. Regulating our communities into better health and prosperity, writ large, is more than passing laws and warring over angry left vs. right politics. We simply cannot afford that type of narrow thinking anymore, and that is more than a mere financial commentary. We simply cannot afford to be that uncreative in these historically dynamic times. WHAT’S BETTER THAN CLEAN CLOTHES? CLOTHES THAT CLEAN OF COURSE It seems like the second I wrap up a blog post about some cutting-edge design I think the public should be aware of, I find another one I want to Twitter Updates share. This one is especially cool (just like the rest, I suppose!): Clothes that n reduce gasses in the air that contribute to climate change. This plays on the Broken And these clothes don’t look like the recycled potato sack or water bottle Window Theory -> trees are the secret weapon against crime in Baltimore: Civic Design weaves by aligning our institutional tools rather bags we bring our groceries home in … they are stylish! Here’s the story: Girl bit.ly/LPWJfz 15 hours ago than position them as adversaries. It is practiced with this adage always in mind: designed and eco-friendly clothing line. Guy manipulates molecules and NOT LEFT. NOT RIGHT. FORWARD. (fashion designer) and Guy (nanotechnologist) team up to make a well- designs nice clothes to construct with the new fabrics. Catalytic Clothing is FAILING WORLD. born. Said Guy and Girl are Professors Tony Ryan and Helen Storey, and they will be present at the Edinburgh International Science Festival starting the end But can you be both a night owl and a morning person? bit.ly/JrUL1f cc: @TheWeek 17 hours ago finds a way to create a fabric that neutralizes nitric oxide in the air. Girl NO ONE SUCCEEDS IN A Search n n This is what I mean when I say we need to turn sticks into carrots: a teddy bear helps kids w/ diabetes practice care. bit.ly/LoA7Dc 1 day ago of this month, where they plan on donning their original knits. They’ve also thrown around the idea of creating pop-up laundry shops, whereby people like you and me bring our (clean) clothes to get them catalysed, or coated with particles that purify the air. Cool stuff, huh? So not only are Catalytic Clothing’s duds jaw-droppingly beautiful (check out this dress) but they are proactive in helping the environment (which is even a step beyond recycled materials or products like Levi’s Water<Less jeans). Email Subscription Enter your email address to subscribe to this blog and receive notifications of new posts by email. Join 62 other followers Here are a couple articles about Catalytic Clothing that informed me of this awesome product: http://www.dezeen.com/2011/06/15/catalytic-clothingby-helen-storey-and-tony-ryan/ and http://www.dothegreenthing.com/blog/clothes_that_clean_the_air. Sign me up! Tags If you want to lend them your support, check them out on Facebook and A p p l e Breakthrough Twitter. Relationships Business Carrot Design Civic Design civics Community C o m m u n i t y Like Be the first to like this post. http://nakedcivics.com/2012/03/16/whats-better-than-clean-clothes-clothes-that-clean-of-course/ Building Congress Constitution Page 1 / 2 nature.com blogs SIGN IN SNAPSHOT ACCOUNT From The Lab Bench a nature network blog by Paige Brown HOME ARCHIVE ABOUT Catalytic Clothing-Purifying Air Goes Trendy [SA Guest Blog Post] Posted by Paige Brown on Mar 21, 2012 SEARCH THIS BLOG SUBSCRIBE RECENT ENTRIES Posts The Last Engineer Standing #IEng2012 Posts & comments Let's face it... our air is a mess. BLOGGER PROFILE Generally, we are Paige Brown not reaching air View profile emission targets for key pollutants that affect our Recent Nature Network Posts environment as well l as our health, l including nitrogen l oxides (NOx) and organic volatiles. Creamer, Please. Wind-aided birds on their way north Your step-by-step guide to the perfect sandwich All nature network blogs Catalytic Clothing-Purifying Air Goes Trendy [SA Guest Blog Post] My new favorite "I'm an Engineer, Get Me Out of Here!" question! I'm an Engineer, Get me Out of Here! Why Google Analytics is the Bee's Knees MONTHLY ARCHIVES March 2012 NOx agents are February 2012 respiratory disease and cancer causing agents in smog and react to form acid rain. In the UK alone, organic January 2012 volatiles kill 29,000 people a year, and asthma is a growing problem especially among young people living in big cities with high levels of NOx and other pollutants in the air. Although several initiatives have been undertaken to reduce NOx and organic volatile pollutant CATEGORIES November 2011 Allergies concentrations in air, emissions standards remain largely unmet. This may be about to change, and at the hand of the everyday citizen. Former fashion designer Helen Storey and polymer chemist Prof. Tony Ryan have suggested a lovely solution: build an air-purifying function into the clothes we wear all day every day. December 2011 More Antibiotic Resistance Astronomy Cancer Therapy According to Storey, every single surface that is available to us - whether the interior of our minds or the outside of our clothes and our bodies -needs to be getting 'smarter'. Storey and Prof. Ryan are making trendy jeans 'smart' by treating them with tiny particles called nano- Career Chocolate titania. Nano-titania, or nanosized particles of titanium dioxide, work as powerful catalyst agents that speed up the conversion of harmful NOx air pollutants to harmless byproducts that can be washed away with the rain. All right there on the surface of the everyday Climate Change Communications person's jeans. Computer Science Read more of my newest Scientific American Guest Blog post here! Drug Discovery Tweet Image: 'Field of Jeans' Stereographic, Chelsea College of Art by DED Education Energy Permalink | No Comments CATEGORIES: Climate Change, Communications, Education, Energy, Environment, Nanotechnology Engineering Environment Food General Science Genomics Health ADD YOUR OWN COMMENT Heart Health Please read our Community Guidelines before commenting. Imaging http://blogs.nature.com/from_the_lab_bench/2012/03/21/catalytic-clothing-purifying-air-goes-trendy-sa-guest-blog-post Page 1 / 2 Search the Scoop S e a r c h Home / Tech Life 6 Amazing Inventions Made Possible by Nanotechnology Meet the Contributor Meet them all Rebecca Paul from Inhabitat Rebecca is the Manager of Business Operations and a NY Editor for Inhabitat.com. She... Read articles from Rebecca... By Rebecca Paul (from Inhabitat) on March 21, 2012 Tweet 0 Comments * Required Field Email Address: * First Name: Nanotechology has evolved by leaps and bounds over the past few years, and we've seen scores of Last Name: big developments made possible by designs smaller than the eye can see. To get you up to speed on the latest and greatest in nano-scale technology, we've put together a mind-bending list of six of our favorite inventions - from water purifying tea bags to self-heating roads and clothing that cleans the air you breathe! Newsletter by VerticalResponse Recent Videos VIDEO: Music Apps To Keep Your Playlist Going VIDEO: 5 Basic Steps to Understanding iCloud View all Videos » Nanotech Water Purifying Tea Bag Top 10 Lists Most Popular Latest Millions of people around the world have limited access to drinking water - and diseases caused by contaminated water sources kill 1.8 million people each year. As both private and public entities Top 10 Toddler Apps continue to look for viable solutions to the problem, one promising development comes to us from South Africa, where researchers have used nanotechnology to create a water-purifying tea bag that costs just half a cent. In order to activate the tea bag, the user places it into the neck of a water Top 10 Cooking Blogs Top 10 Food Blogs for Foodies bottle and then drinks water that passes through it. The design is portable and instantly effective! However, none of this would be possible without the help of nanotechnology - researchers have combined ultra-thin, nano-scale fibers with grains of activated carbon to filter harmful contaminants and kill bacteria. http://mylifescoop.com/featured-stories/2012/03/6-amazing-inventions-made-possible-by-nanotechnology.html?page=1 Top 10 Blogs to DeClutter & Simplify Your Life Top 10 Weeknight Dinner Blogs Page 1 / 4 View all Top 10s » Top 6 Sites that Inspire and Educate Top 6 Sites to Find Cool Gadgets and Gear 6 Phone Apps That Will Save You a Fortune What's the Difference Between 3G and 4G? 6 iPhone Apps You Can't Live Without Father's Day Tech Gift Guide What to Expect From The Next iPhone Music to Your Ears: 5 Ways to Discover the Latest Music Top 7 Sites to Find Art & Cultural Events in Your City 10 More Etsy Shops You Should Know View more recent articles » Artificial Muscles to Propel Nanobots Through the Body Nanotechnology has already had a significant impact on the world of medical science - however the next generation of nano-scale medical technology will blow your mind. For example, researchers from the University of British Columbia are currently working on a line of nanobots that will aim to diagnose and heal the body from the inside. In order to accomplish this amazing feat they have developed see it all on Twitter » artificial muscles that are extremely flexible and strong enough to rotate objects a thousand times their own weight. By spinning carbon nanotubes into helical yarns, researchers were able to control the yarn with an electrochemical charge that causes them to twist and untwist. The muscle can be incorporated into bots with artificial flagella, or tiny tails that would rotate to propel them. Self-Heating Roads Save Cars From Icy Conditions When it comes unpredictable winter weather, maintaining safe driving conditions is a major concern. Luckily, over the past few years researchers at the University of Houston have made some great strides in turning the threat of icy roads into a worry of the past. Their self-heating roads are embedded with sheets of carbon nanofiber that are warmed by an electrical element. It only takes two hours and 6 watts of power to take a block of concrete from -10 to 0 C. We probably won't see streets across the states upgraded with the technology come December, but areas known for having dangerously icy conditions could be prime candidates for the first installations. http://mylifescoop.com/featured-stories/2012/03/6-amazing-inventions-made-possible-by-nanotechnology.html?page=1 Page 2 / 4 Nanotechnology Makes Poop Power 20 Times More Efficient As researchers continue to explore new ways to harness renewable energy from the wind, sun and waves, many people overlook another renewable resource -- the one we flush down our toilets. That's right, with a little help from fuel cells, engineers at Oregon State University are taking poop and turning it into clean, green electricity. These mad scientists discovered that by applying a nanoparticle coating to the anodes inside the fuel cells, they were able to increase the cell's energy production by a staggering 20 times. The energy produced could potentially power future waste management systems and alleviate their energy expense. Catalytic Clothing Cleans the Air You Breathe Fashion finds a new purpose with Catalytic Clothing's amazing pollution neutralizing textiles. Their innovative fabrics are designed to act as catalytic surfaces capable of scrubbing the air of nitrogen oxides and the volatile organic compounds that are emitted by factories and gas-guzzling modes of transportation. To create these air-purifying textiles, raw titanium dioxide is washed into clothing as an additive in a detergent. Once the fabric has dried, the garment is activated and the resulting titanium dioxide nanorods begin to attract and neutralize polluting particles that touch them. Catalytic Clothing's venture is simple, efficient, and it has the potential to turn all of us into walking air-filters. http://mylifescoop.com/featured-stories/2012/03/6-amazing-inventions-made-possible-by-nanotechnology.html?page=1 Page 3 / 4 Tube Shape Photovoltaic Cells Could Result in Solar Powered Clothing Today's solar-powered clothing sadly lacks fashion sense - garments typically consist of a solar panel strapped to a backpack or shirt. But this could soon change, as a team of researchers at the Georgia Institute of Technology and Xiamen University have developed a flexible tube-like photovoltaic cell that can be woven discretely in to fabric. The technology uses semi-conducting nanorods made from carbon fibers and titania that look similar to the bristles on a hairbrush. The industrial process to create the fabric is rather laborious and time-consuming, but these nanorods can be applied to photocatalysts to generate energy from the sun. The technology is still in its early stages, but we hope to see more breakthroughs on the horizon. What's your favorite type of nanotechnology? See more from Inhabitat: How To Green Your Investment Portfolio Top 10 Green Gadget Gifts for 2011 10 Tech Tips for a Green + Healthy Workplace 5 Apps To Stop a Temper Tantrum in its Tracks 5 Phone Apps To Boost Your Brain Power Tech to Help you Work Smarter and Greener Tech to Help You Green Your Shopping Spree Green Tech to Improve Your Camping Trip Green Tech to Help You Relax ========================================================================= Rebecca Paul is the Manager of Business Operations and an NY Editor for Inhabitat.com. She is a writer, designer and graduate student currently pursuing her masters degree in strategic design innovation and business management at the Pratt Institute in New York City. Inhabitat is an online magazine devoted to the future of design, tracking the innovations in technology, practices and materials that are pushing architecture and design towards a smarter and more sustainable future. Written by a young tech-savvy team designers and design journalists, Inhabitat delivers fresh content daily, showcasing emerging work from the cutting-edge of the global design community. 0 Comments Tweet Comments View the entire comment thread. About My Life Scoop Our Contributors Contact Us Our Privacy Policy The Terms of Service DMCA http://mylifescoop.com/featured-stories/2012/03/6-amazing-inventions-made-possible-by-nanotechnology.html?page=1 Page 4 / 4 Log In or Register Subscribe & get Selections on Evolution FREE! Subscribe » Buy This Issue » Search ScientificAmerican.com Subscribe to Digital » Give as a Gift » Subscribe News & Features Blogs Multimedia Education Citizen Science Topics Magazines Products Blogs About the SA Blog Network Choose a blog. . . . Guest Blog Blog Network Highlights Commentary invited by editors of Scientific American Guest Blog Home About 6 Search All Blogs A Blog Around The Clock Cocktail Party Physics Clocks, metabolism, evolution toward an integrative chronobiology Taster's Choice: Why I Hate R Tomatoes and You Don't Contact Catalytic Clothing–Purifying Air Goes Trendy By Paige Brown | March 21, 2012 | Share Email 1 Print ADVERTISEMENT Catalytic Clothing is a ‘trendy’ solution to air quality and a daring environmental-fashion initiative started by former fashion designer Helen Storey and University of Sheffield Professor Anthony Ryan. This experiment between fashion and science is an endeavor to purify the air we breathe through jeans treated with nanosized particles of titanium dioxide – the light-triggered catalyst found in sunscreen. Helen Storey, fashion genius of the Helen Storey Foundation, and Prof. Tony Ryan, polymer chemist, are partnering with Ecover to produce a simple nanoparticle formulated ‘green’ laundry product with potential to turn the public into an air- Most Read Posts Most Commented Posts Observations Which of the Basic Assumptions of Modern Physics are Wrong? Announcing the 4th Foundational Questions Institute Essay Contest purifying altruistic community. Observations Let’s face it… our air is a mess. Generally, we are not reaching air emission targets for Once-Rare Butterfly Species Now Thrives, Thanks to Climate Change key pollutants that affect our environment as well as our health, including nitrogen The Primate Diaries oxides (NOx) and organic volatiles. According to the EPA, nitrogen oxides form quickly from emissions from cars, trucks and buses, power plants, and off-road The Allure of Gay Cavemen equipment. NOx agents are respiratory disease and cancer causing agents in smog and react to form acid rain. In the UK alone, organic volatiles kill 29,000 people a year, and asthma is a growing problem especially among young people living in big cities with high levels of NOx and other pollutants in the air. Although several initiatives have been undertaken to reduce NOx and organic volatile pollutant concentrations in air, emissions standards remain largely unmet. Guest Blog Researchers Discover Hacker-Ready Computer Chips The Thoughtful Animal How Do Octopuses Navigate? Image of the Week This may be about to change, and at the hand of the everyday citizen. Former fashion designer Helen Storey and polymer chemist Prof. Tony Ryan have suggested a lovely solution: build an air-purifying function into the clothes we wear all day every day. According to Storey, every single surface that is available to us – whether the interior of our minds or the outside of our clothes and our bodies –needs to be getting ‘smarter’. Storey and Prof. Ryan are making trendy jeans ‘smart’ by treating them with tiny particles called nano-titania. Nano-titania, or nanosized particles of titanium http://blogs.scientificamerican.com/guest-blog/2012/03/21/catalytic-clothing-purifying-air-goes-trendy/ Page 1 / 7 dioxide, work as powerful catalyst agents that speed up the conversion of harmful NOx air pollutants to harmless byproducts that can be washed away with the rain. All right there on the surface of the everyday person’s jeans. Storey and Prof. Ryan seek to engage the public on environmental issues through art and fashion. “Fashion is an amazing communicator,” Storey said. “For all its faults, one of the things it can do is spread an idea around very powerfully and coherently. It can galvanize a lot of support for it. Imagine if you could galvanize that kind of energy towards something that would actually safe life.” “Tony and I walk around in our air-purifying jeans – not purifying very much based on its need to be at scale – but I wear mine in the hope that I can infinitesimally Incredible Hulk Anatomy Video of the Week improve our air quality. Tony says he wears his so that he can fart all day and no one will know!” – Helen Storey Catalytic Clothing – The solution “It’s all about surface area,” Prof. Tony Ryan says about the nanoscale catalysts that he and Storey are using to convert the pair of jeans in the back of your closet into an air-purifying machine. This artist-and-scientist team is trying to harness the “football pitch” of surface area of the clothes we wear on a daily basis to serve a creative and vital function (other than hiding our nakedness or communicating our style): purifying the air around us from harmful nitrogen oxides and other organic pollutants. Amazing Video of Solar Eclipse Shows Sun’s Structure Latest Posts by Scientific American Editors The SA Incubator “We asked ourselves, could we apply something to the surface of clothing, knowing that the surface area is so much greater than many other surfaces, to solve a world problem?” – Helen Storey Get Published: Nature Education, NPG Catalytic Clothing – The History A Blog Around The Clock The Network Central #SciAmBlogs Tuesday - clocks and metabolism, hating raw tomatoes, vulnerable computer chips, and more. Clocks, metabolism, evolution - toward an integrative chronobiology Fifteen years ago, Storey ended a commercial fashion career “dressing people like Michael Jackson, Prince and Madonna – celebrities that made a living off of what they looked like or sounded like,” said Storey, in order to look for something new. She happened upon a leaflet from The Welcome Trust about an initiative called ‘SciArt’. “What they were trying to do was get scientists and artists together, the idea being Observations Can the "Urban Advantage" Bring Better Global Health As City Populations Skyrocket? The SA Incubator Bang! Magazine: Student Science Magazine of the University of Oxford that the artists could elucidate or bring to life an area of complex science in a way that the public could engage with,” Storey said. ‘SciArt’ was a springboard for Storey to enter a new world, and perhaps even a new era, of fashion. “Fashion changes every 3 seconds, whereas science can take 10-15 years to get something right and to market. Catalytic clothing is … asking fashion to slow down in order to do something that is of value and beyond the moment, and asking science to speed up because the world needs answers much more quickly than it is used to delivering them.” – Helen Storey YES! Send me a free issue of Scientific American with no obligation to continue the subscription. If I like it, I will be billed for the one-year subscription. Email Address Name Storey first partnered with Prof. Ryan on a project bridging science, the environment, and fashion after hearing him speak on a BBC Radio Series called Material World. “He sounded a very nice combination between a stand-up comic and a science geek… so I rang him up,” Storey said. The artist and the material scientist hit it off right away; “We started talking about the full extent to which materials could have behaviors, and how far we could push that,” Storey said. An initial union between fashion and science, a project called Wonderland that featured rather magically disappearing dresses allowed Storey and Ryan to begin engaging the public with notions of materials, how much we consume and where our materials go and don’t go. “We have this awkward conversation with them but through awe and beauty as opposed to scaring them, or making them feel guilty,” http://blogs.scientificamerican.com/guest-blog/2012/03/21/catalytic-clothing-purifying-air-goes-trendy/ Continue Latest Headlines on ScientificAmerican.com Does Bad Dog Mean Bad Owner? Researchers Discover Hacker-Ready Computer Chips White House Petitioned to Make Research Free to Access Lowell Amateur Research Initiative (LARI) Could Dwarf Corn Improve Yields? Page 2 / 7 Storey said. The team started to realize the power of art and fashion in bringing to the public a message around science, and the possibilities of science, in ways that were ADVERTISEMENT much more accessible than through a journal or in the written form. Storey and Prof. Ryan were sitting in a Wonderland project workshop with 14- and 1 5- year old students, talking to students about what it was like to be an artist working with a scientist and vice versa, when the idea seed for Catalytic Clothing was planted by a young female student in the audience. “She said, ‘I think what scientists should be doing is taking advantage of what happens in any case, far more often,” Storey said. “We were both quite struck by this comment – this notion of taking advantage of something that already exists in a new way,” Storey said. When Prof. Ryan did an ‘under the table’ calculation of what the surface area of a person’s clothing is, he found that we have about a football pitch available to us at the nanoscale. “That is a vast catalytic surface that in essence is doing nothing. It is keeping us warm, and of course our clothes say a bit to the people in front of us about who we are, or who we want to be seen as – but it terms of being an active surface, it is doing nothing,” Storey said. And so Catalytic Clothing was born. “Given my fashion background, it made sense that we continue to think about what the surface of us could do – the stuff that is there in any case!” – Helen Storey Storey and Prof Ryan contacted Cristal Global, the worlds’ 2nd largest provider of nano-titania catalysts, to suggest collaboration on an initiative with textiles instead of traditional hard surfaces. “At first, I think they thought we were stupid,” Storey said. “But they did their tests [with our textiles] – and then they redid them, and they redid them, and they redid them, because they almost went off the scale in terms of efficacy.” Cristal Global had never had to measure catalyst efficacy of this potency before. “The other thing that we found out is that denim jeans are the most efficacious surface of all,” Storey said, “and they are also the most democratic piece of clothing in the world.” Today, there are more denim jeans on the planet than there are people. “Even if we only ever got this to work on jeans … we would be doing a good thing,” Storey said. Catalytic Clothing – The Science Catalytic clothing is coated with nano-titania – or nanosized titanium dioxide – catalyst. The small particles can be washed into any piece of your clothing, for example your jeans, when you wash them in the washing machine. Storey and Prof. Ryan 'Field of Jeans' Stereographic, Chelsea College of Art by DED envision that the catalyst will be delivered through a fabric softener type of product. Catalytic Clothing has partnered with Ecover, a consumerproduct company well known for being brave and pioneering in the area of the environment, to http://blogs.scientificamerican.com/guest-blog/2012/03/21/catalytic-clothing-purifying-air-goes-trendy/ Page 3 / 7 formulate such a product for public use. “…We are not asking anybody to buy something new for the sake of it – but instead adding some radical technology to what you already own, to your existing wardrobe, simply by asking you to wash it with a specific product.” – Helen Storey The catalyst particles are tiny balls that measure less than 10 nanometers in diameter (1 nanometer = 1 billionth of a meter). “Because the particles are small, they ‘stick’. Once they are stuck to the surface of the fabric, they are stuck to the surface of the fabric, and they only fall off the fabric when the fabric degrades,” Prof. Ryan said. When the cotton fibers of your jeans break, and your jeans go white, the particles eventually fall off, but the traditional washing process, or running around outside, create no problem for the catalyst particles. Nanoparticles have an extremely high surface area to volume ratio compared to particles large enough for the human eye to see. “The majority of the [catalyst] material is surface,” explains Prof. Ryan. More surface area is key when we are talking about catalysts. Nano-titania catalysts use oxygen and light, along with their reactive surfaces, to turn nitrogen oxides into the less harmful water-soluble product nitric acid. The catalysts can also react with organic volatiles to create a familiar water soluble product: soap. There have been various trials in London on urban surfaces like pavements and school walls using nanoparticles of titanium dioxide to remove NOx from the air. However, what these trials found was that while the nanocatalysts can keep these surfaces clean, and whilst they can purify small amounts of air, “the volume of fumes coming at them from cars is so relentless that they don’t actually improve the air quality in human terms very much at all,” Storey said. Prof. Ryan explains how Catalytic Clothing works with an example from ‘smart’ architecture. “Self-cleaning windows are a classic example of nano-titania catalysts,” he said. Nano-titania materials in these windows, along with oxygen, react with dirt to create a soap-like product. “Oxidized dirt is soap, and when it reacts, the windows wash themselves,” Prof Ryan said. The technology has also been widely used in architecture. There is a church in Rome, and another in Madrid, that are ‘selfcleaning’ churches. “They stay very very white because of the action of the photocatalyst, which effectively re-bleaches the surface of the church over and over,” Prof Ryan explained. Catalytic clothing harnesses this same chemistry to remove nitric oxide (NOx) from the air, but with a twist. While the surface area of most architectural surfaces is not particularly high, clothing has more than we know what to do with. As it turns out, a pair of jeans weighing one pound has a surface area of greater than 195 square feet – this covers the floor space of a modest living room. “The higher the surface area, the more NOx removal you get,” Prof Ryan said. Clothes remove far more NOx per unit area of fabric than architectural surfaces, because the effective surface area of clothing is so high. “The leap of imagination wasn’t so much a new technology, but going back to the 14year old girl, taking advantage of something that exists already, and just thinking of a completely different field of use. And that is where Catalytic Clothing came from,” Storey said. “There is no new science here, we are just taking advantage of an already established technology,” Prof. Ryan said. Nanoparticles of titanium dioxide are not only found in self-cleaning windows – you can find these particles in toothpaste and sunscreens. Nano-titania is used in sunscreens as a UV-light absorber, absorbing http://blogs.scientificamerican.com/guest-blog/2012/03/21/catalytic-clothing-purifying-air-goes-trendy/ Page 4 / 7 harmful UV rays so that our skin doesn’t have to. So, how many people would have to wear Catalytic jeans to reach emission targets of NOX? “We have done the maths on how many people it would take to get the city of Sheffield – where Prof. Tony is based – under the emissions limit for NOx,” Storey said. For the city, which produces 9000 tons of NOX every year, the answer is one third of a million people… only two thirds of the city’s total population. Catalytic Clothing – a Cultural Experiment “Science often happens behind closed doors. They come out at the end and they say ‘Finished!’ but they often forget to ask if we even want it. I’m trying to narrow that gap, and to join all the dots in between the outside world (society) and the inside world of academia (Universities largely) – whether that is considered an art or a science.” – Helen Storey Catalytic Clothing has tried to keep a global conversation going over their future product development, to feed public voice and public hopes and fears for the technology back to the science team creating the textile catalysts product. Storey was able to send a team of graduate students at the London College of Fashion – who were studying a course known as ‘Fashion and Environment’ – out into the public domain to collect public feedback on Catalytic Clothing technology as well as consider more widely how science could impact their own artistic development. See The Living Map of public feedback. “The most popular piece of feedback you get from speaking to anybody in the street when they have just begun to understand the concept is the perception that they will become a dirt magnet,” Storey said. “This is not how the technology works at all,” Storey said. The catalyst is only triggered and active when it meets UV light and oxygen. “The reaction happens around you, not on you,” Storey said. “The catalyst on your clothes triggers the reaction away from you. In effect, you are walking in your own purer bubble of air,” Storey said. “But the lovely and rather poetic aspect of this technology is that you personally don’t benefit. You benefit the person behind you who walks in your airstream, as you benefit from the person ahead of you, as you walk in theirs. Perhaps this is the world’s first altruistic technology.” Public feedback was a very good clue to the team about how they needed to begin to speak of their ‘catalytic jeans’ in order to get enough people to wear them to eventually bear an impact on air quality. “A lot of these perceptions of the technology scientists would never have thought it – and neither would I have actually,” Storey said. “To be constantly kept on your toes by the reality of the street means that when this technology does become available it will already have a marketplace hungry for it,” she said, “It only really works if everybody does it. It really is an altruistic thing to do. The problem is, how do you market altruism? Most sales are actually done on individual benefit – so for marketing departments in big companies, this is a really big issue.” – Prof. Ryan This is where the union of art, science, and fashion has its role to play. Art can perhaps carry the science and environmentalism to new heights. “We are trying to get the cultural message out first, before there is a product in the market,” Prof Ryan said. I personally think this is a wonderful and much needed union. Science is often ‘sold’ for science’s sake, leaving non-scientists cold on what could be innovative and successful ideas. What is most interesting about Catalytic Clothing is that in and of http://blogs.scientificamerican.com/guest-blog/2012/03/21/catalytic-clothing-purifying-air-goes-trendy/ Page 5 / 7 itself, the science is not new, but the project as a whole is artfully inspiring, and perhaps capable of radically changing our behaviors and attitudes toward our environment. View this series of beautiful films about Catalytic Clothing – my favorite is the second film (starting at Minute 2:00)! The Catalytic Clothing Story from Helen Storey Foundation on Vimeo. Find Catalytic Clothing on Twitter @ProfHelenStorey and on Facebook. Links: The Science Behind Catalytic Clothing: http://www.catalytic-clothing.org/faq.html Image: ‘Field of Jeans’ Stereographic, Chelsea College of Art by DED About the Author: Paige Brown is a recently accepted PhD in Mass Communications at the Manship School, Louisiana State University, planning to focus her research in science communications and science policy. She also holds B.S. and M.S. degrees in Biological and Agricultural Engineering from Louisiana State University. Paige is the author of the popular science blog From The Lab Bench, hosted on Nature Network. Although a scientist by trade, she is a writer at heart. You can follow her on Twitter @FromTheLabBench and on Facebook. Follow on Twitter @FromTheLabBench. More » The views expressed are those of the author and are not necessarily those of Scientific American. Previous: Molecules to Medicine: “Conscience” Clauses versus Refusal: An Historical Perspective More Guest Blog Next: Visiting the Corpse Plant Post a comment | Read Comments (1) 1 Comment Add Comment 1. bucketofsquid 3:12 pm 03/26/2012 How much more pollutants are produced in the process of doping the jeans with titanium oxide? Do you get a net gain or do you simply shift pollution around so people can feel good while doing nothing useful? http://blogs.scientificamerican.com/guest-blog/2012/03/21/catalytic-clothing-purifying-air-goes-trendy/ Page 6 / 7 Login | Register | Privacy & Cookies Home About FAQs Audience Regional Centres Courses & Events Resources Impact & Research Accreditation All in the Jeans at Durham’s Palace Green last updated: 23 March 2012 AN UNUSUAL outdoor exhibition which mixes fashion and science is intriguing visitors to Durham City’s historic cathedral and its grounds. The eye-catching Field of Jeans exhibition features rows of denims displayed in the shadow of the majestic cathedral on Palace Green to highlight how everyday clothing can be used to purify the air we breathe. The jeans contain ‘photocatalysts’ within the denim which react with sunlight to break down pollutants in the air. The exhibition, by artist/designer Professor Helen Storey MBE and scientist Professor Tony Ryan OBE, is part of a series of events to celebrate Newcastle Science Festival. The Science Learning Centre North East has brought the exhibition, which runs until Friday March 16, to Durham City. Parts of it will then be transferred to the Eldon Square Shopping Centre, in Newcastle, until April 3 as part of a wider exhibition on Catalytic Clothing. Claire Willis, deputy director of the Science Learning Centre North East, said: “People have been really intrigued by it, particularly against the backdrop of a world heritage site. “Hopefully this compelling exhibition will help people appreciate the global significance around the air we breathe and the reduction of harmful pollutants.” The exhibition has been part sponsored by NETPark, the North East Technology Park at Sedgefield via its Project C community scheme which aims to encourage people in the North East to get excited about science and technology. Ann Deary-Francis, NETPark’s community engagement officer,said: “I'm really excited to see Field of Jeans on Palace Green. It’s perfect that such cutting edge science is on prominent display in a world heritage site that has been a centre of learning for a thousand years. “It’s a privilege for the County Durham Development Company and NETPark to support Newcastle Science Week this year, working with Newcastle Science City and the Science Learning Centre North East. “The variety of events on offer demonstrates how science and technology are at the heart of everything we do – excellence in sport, the cutting edge of fashion, and the experience of being in a nightclub.” Read more on the web: Picture courtesy of DED Associates Related Images (Click for larger image) Picture courtesy of DED Associates A joint initiative by the Department for Education and the Wellcome Trust. Visit the Science Learning Centres Blog https://www.sciencelearningcentres.org.uk/news/28488 Portal Terms & Conditions Contact Us Admin login Follow us: Page 1 / 1 YOUR BASKET (£ 0.00) X-Ray 23 MARCH - 7 APRIL 2013 Did you know ... X-rays were first observed and documented in 1895 by Wilhelm Conrad Roentgen, a German scientist who found them quite by accident when experimenting with vacuum tubes. Tweet HOME WHAT'S ON EDUCATION ABOUT US NEWS BLOG GALLERY PRESS OFFICE Add to ‘My Science’ Like SUPPORT US SIGN IN / CREATE ‘MY SCIENCE’ Home > News > Cutting Edge > Future Fashion Unveiled TECHNOLOGY NATURAL WORLD SPACE By Frances Sutton on Wed 04 April 2012 The future of clean clothes is unveiled today at the Edinburgh International Science Festival when artist and designer Professor Helen Storey MBE and polymer chemist, Professor Tony Ryan OBE reveal their field of air-purifying jeans and kilts in St Andrew Square. CUTTING EDGE EVERYDAY Sign up to our monthly email to receive up to date news and the latest offers Follow us on Twitter Become a fan on Facebook Back to News CUTTING EDGE NEWS FUTURE FASHION UNVEILED ENVIRONMENT SIGN UP FOR OUR NEWSLETTER Learn more about this Catalytic Clothing is a partnership that brings together the worlds of fashion and science and asks the public to join the campaign for clean air. Professor Storey, from London College of Fashion and Professor Ryan, from the University of Sheffield, together with partners and supporters including CRISTAL GLOBAL and the world’s best know ecological cleaning brand ECOVER, have announced that they have moved one step closer to making their world-changing ideas a reality. Employing existing technology in a new way, this public experiment between fashion and science explores how clothing and textiles can be used as a catalytic surface to purify the air we breathe. Catalytic Clothing works by neutralising the pollution in the atmosphere around it using the essential ingredient, ultrafine titanium dioxide. This powerful ingredient, which is already used in self-cleaning glass for example, breaks down harmful pollutants such as smog-producing nitrogen oxides when in the presence of UV light, converting them into less harmful substances. Nothing sticks to your clothing – in fact it has the opposite effect and helps keep your clothes cleaner! At the moment this technology is used in concrete and the surface of buildings to help keep then smog and pollution free. ECOVER, who are committed to producing sustainable and exceptional cleaning products are currently carrying our rigorous testing in collaboration with scientists from The University of Sheffield and Cristal Global who manufacture the essential ingredient, ultrafine titanium dioxide CristalACTIVTM, to produce a laundry product that will transform our clothes into air purifying catalysts. Ecover said “All citizens become part of the solution instead of being a part of the problem. The idea is simple and effective: by treating our clothes, each one of us can become a catalyst for clean air. Air pollution is neutralised around our clothes as we walk through the city. With the help of sunlight, the catalysts will neutralise the dirt from the air pollution around us that would otherwise end up stuck to our clothes. Cleaner air for our cities and clean clothes, what could be better? Current testing indicates that we will be ready to launch a product to the market in 2013.” Helen Storey and Tony Ryan will be taking part in an ‘in conversation’ at the National Museum of Scotland with Professor John Shepherd CBE FRS about the motivation behind their collaboration, the technology they have developed and the benefits it could bring. Wednesday 4 April Tickets £8/6 apply here: http://www.sciencefestival.co.uk/whats-on/categories/talk/catalytic-clothing Tweet Like 0 Add to ‘My Science’ 0 COMMENTS You must be logged in to comment. © EDINBURGH INTERNATIONAL SCIENCE FESTIVAL Charity Number: SC003790, Edinburgh Science Foundation Registered Office: Suite 1, Mitchell House, 5 Mitchell Street, Edinburgh EH6 7BD Home What's on My Science About us Gallery News Generation Science FAQ's Did you know Vacancies Press Privacy Terms and conditions Contact us Box Office: 0844 557 2686 http://www.sciencefestival.co.uk/news/cutting-edge/future-fashion-unveiled Page 1 / 2 Search... Home ABOUT AboutNANOTEC Us Vision Laboratory Research & Mission Focus International Highlights Testing Services Services Advisory Board (IAB) Executives Technology Researchof Transfer Network NANOTEC / Business Development Organization News NANOTEC News Chart Message Awards NANO SAFETY from the Executive Director New nanocatalyst kilt fabric might save the planet! Nanotechnology Activities Technology Update development in Thailand Events Downloads Chemist Tony Ryan from the University of Sheffield and artist/designer Helen Storey, professor at London Design NANO Contact TALK textiles, and a catalyzed denim kilt will be showcased at the Edinburgh International Science Festival at the end of College, have together created a novel clothing label, Catalytic Clothing. The clothing is made of air-purifying March. Tony Ryan, who will wear the kilt, has devised a way of spraying a fabric with photocatalysts to scrub at least one major pollutant — nitric oxide — from the air. When light shines on the photocatalyst it responds to the water in the air and breaks down into two hyper reactive molecules or radicals. These radicals catch on to the nitric oxide and breaks them down. Those that aren’t broken down are harmlessly washed away when the fabric is laundered. Ryan estimates that if everyone in the British city of Sheffield wore catalyzed clothing they could reduce the nitric oxide — a gas that contributes to climate change — to bring the city within safe limits! Previous collaborationsbetween professors Ryan and Storey have included installations of pollutant reducing jeans in various U.K. parks entitled “Field of Jeans,” and plastic dresses that dissolve in water.The goal of the pollutant scrubbing kilt and the prior Catalytic Clothing exhibits is not unlike the clothing itself — to be a catalyst for change. The team believes fashion is an accessible way to put forward the idea of fighting pollution and the buildup of greenhouse gasses.The concept of the climate change kilt is a great way to get people thinking and talking! [12-03-2555] แบ่งปัน Tweet Like Sign Up to see what your friends like. โพสโดย ramjitti comment closed [top] National Nanotechnology Center (NANOTEC) | | | | Truehits.net National Science and Technology Development Agency 130 Thailand Science Park, Paholyothin Rd., Klong Luang Pathumthani 12120 , Thailand http://www.nanotec.or.th/en/?p=3462 Page 1 / 1 News Sport Weather iPlayer TV Radio More London 2012 EDINBURGH, FIFE & EAST SCOTLAND Home World UK England N. Ireland Scotland Wales Business Politics Health Scotland Politics Scotland Business Edinburgh, Fife & East Glasgow & West Education Sci/Environment Technology Entertainment & Arts Highlands & Islands NE, Orkney & Shetland 4 April 2012 Last updated at 14:54 South Tayside & Central Top Stories Doctors support industrial action Air-purifying clothes unveiled at Edinburgh International Science Festival Special clothing which cleans the air around the person wearing them has been unveiled at a science festival in Edinburgh. Coulson held in perjury inquiry Assange loses extradition appeal Mirror editors sacked in shake-up Catalytic Clothing, in the form of air-purifying jeans and kilts, are on display as part of the Edinburgh International Science Festival. The clothes are treated with titanium dioxide which acts as a catalyst, which cleans the air. Air pollution is neutralised by the clothes as the person walks. Liberia's Taylor gets 50 years Features & Analysis Full mouths The jeans and kilts neutralise pollution around the wearer Is this the most offensive ad ever broadcast? French Eastenders With the help of sunlight, the catalysts neutralise the dirt from the air pollution around the person. How did London become France's sixth biggest city? UV light Robert Peston The clothes could be launched on the market in 2013. Lord Browne: Business 'intolerant of homosexuality' Jubilee guide Artist and designer Professor Helen Storey, from the London College of Fashion, and polymer chemist, Professor Tony Ryan, from the University of Sheffield, are behind the project. The technology is already used in concrete and the surface of buildings to help keep then smog and pollution free. The Edinburgh International Science Festival runs until Sunday 15 April. Where to go and what you'll see during the celebrations Most Popular Shared More on This Story London, France's sixth biggest city Related Stories Miami's 'growling cannibal' named City pollution 'at danger levels' 27 DECEMBER 2011, SCOTLAND Close-up: Japan's amazing lunchboxes Pollution hits EU wildlife havens 15 APRIL 2011, SCIENCE & ENVIRONMENT Stray dog completes 1700km race Related Internet links Bear cools off in California pool Catalytic Clothing London College of Fashion Edinburgh International Science Festival University of Sheffield Read London, France's sixth biggest city The BBC is not responsible for the content of external Internet sites Share this page Are these the most offensive ads of all time? Mirror editors sacked in shake-up Andy Coulson held in perjury case BBC Edinburgh, Fife and East 'Bling' dummy Fife traders caught Two "bling" dummy traders are caught in Fife prompting the council to warn mothers against buying them because of the risk of babies choking. http://www.bbc.co.uk/news/uk-scotland-edinburgh-east-fife-17613623 Miami's 'growling cannibal' named Decision due on doctors' action Biker died after gate collision Page 1 / 2 Share Next Blog» Create Blog Sign In Crafty Green Poet creative thinking ~ greener living Home About Unthinkable Skies Crafty Green Poet Etsy shop Publications Workshops & Courses Reviews Special Offers Environmental Communications Wednesday, 4 April 2012 Crafty Green Poet Catalytic Clothes and Invisible Worlds Today's event at the Edinburgh International Science Festival was Catalytic Clothing. Professor Helen Storey who is an artist and fashion designer at the Centre for Sustainable Fashion at London College of Fashion has worked with polymer chemist Professor Tony Ryan to produce catalytic clothing and clothes conditioners. The idea being that wearing these clothes, or ordinary clothes treated with these conditioners, one can catalyse pollutants into harmless chemicals. The idea is very much still in the early stages and so far has only been rigorously tested with nitric oxide which produces nitrates as an end result. These nitrates then wash out of the clothes and into the water supply, which could be a problem (that being one of the issues still being studied and nitrate run-off from agricultural land being a major issue). There was excellent audience discussion facilitated by Professor John Shephard, which centred on issues such as the need to reduce pollution in the first place and the potential side effects of the clothing. I was very impressed by the openness of Professors Helen Story and Tony Ryan in taking their ideas into the world for discussion at this early stage. Not only is this project a very good example of art and science working together, but also a very good example of open research. Whether it will prove to be a genuine environmental solution remains to be seen, but as a concept it is certainly very exciting! Edinburgh, Scotland View my complete profile Words and photos copyright Juliet Wilson, unless otherwise stated. Please don’t use my work without asking, it’s impolite; bad karma & infringes copyright. Read more about copyright for bloggers. Unthinkable Skies Earlier in the day I had visited the small exhibition of catalytic jeans and kilts in St Andrews Square. Click the photo to find out how to buy a copy! You can also find me at Luckily by this time the sleet, snow and hail had stopped (although it was still very cold) so I was able to enjoy the wonderful Invisible Worlds exhibition, which includes incredibly beautiful images of microscopic nature and immense galaxies. I'd passed it on the bus several times, but it is definitely worth getting off the bus and having a really good look. Twitter my website Crafty Green Poet Etsy Shop Bolts of Silk http://craftygreenpoet.blogspot.co.uk/2012/04/catalytic-clothes-and-invisible-worlds.html Page 1 / 9 Over Forty Shades Facebook Goodreads LinkedIn Crafty The Raspberry Rabbits For my friends 4 hours ago Disclaimer - Clicket gave me a free ticket for the Catalytic Clothes event. As ever, text in red contains hyperlinks that take you to other webpages where you can find out more. bee creative recycle day: at the local apothecary 9 hours ago Crafting a Green World Crafted by Crafty Green Poet at 8:58 PM Thinking about: art, Edinburgh International Science Festival, In and around Edinburgh 9 birds singing: sandy said... Very interesting, Juliet. 9:56 PM Sew Two Pairs of Shorts from One Upcycled T-Shirt, Tute #2: Capri Shorts from the T-Shirt’s Body 20 hours ago Junkculture Francesca Pastine: ArtForum Excavations 20 hours ago Cathy Cullis The Little Visitor 1 day ago Carol Steel 5050 said... Altogether fascinating. How refreshing to have an open discussion between art and science in the interest of the environment. dosankodebbie's etegami notebook 11:32 PM illustration friday (faded) 1 day ago bunnits said... The Qi Papers Very interesting concept. Top Bun 1 day ago Juliet, I had to laugh at the sound of "catalytic" clothes. Because of what is going on at my house, I think I have "CAT-a-lytic" clothing. 11:33 PM Hannah Stephenson said... The "Field of Jeans" is very funny and surreal....I love that. The Easternmost Potter in the United States RAZED Exhibit is Coming Together! 2 days ago 1:36 AM Ascender Rises Above shoreacres said... There Are Few Sights Sadder Than A Ruined Book 1 week ago Hmmmm... Don't know about this idea. But, I completely applaud the exploration. For decades we lived with that abysmal polyester clothing, and the formaldehyde that was used to process it. Finally, folks started to realize that we were walking around clothed in poison. Not such a good idea. When it comes to clothing, one of the saddest things to me is that people increasingly are forbidden to use clothes lines - and the power of the sun and wind to dry their laundry. In order to achieve a uniform "beauty" home owner associations forbid exactly the sort of "old-fashioned" activity that used to be common. Nothing in the world is better than laundry smelling of the sunshine and wind! 2:48 AM Caroline Gill said... That Invisible Worlds exhibition looks fascinating, Juliet. It reminds me (a bit) of the mind-blowing 'Earth from the Air' exhibition which I enjoyed in Swansea and Bath 18 months or so ago. Ecoart Scotland Climate Change Theory 1 week ago Angela Recada Bluebird Fantasy 2 weeks ago Dragon House of Yuen Rules of Happy Marriage 3 weeks ago Olympia Dumpster Divers Decorative Dumpster Day 2012 4 weeks ago 11:37 AM Artisan Jo Morphett Ms Sparrow said... http://craftygreenpoet.blogspot.co.uk/2012/04/catalytic-clothes-and-invisible-worlds.html Page 2 / 9 What interesting, helpful ideas were presented. Every little bit helps when it comes to protecting the environment. Green-Art 3:57 PM Green Megan Coyle said... Guardian Environment I love the catalytic jeans! what fun! Green news roundup: Lost bumblebee, shale gas and 'ethical' veal 19 minutes ago 12:29 AM Draffin Bears said... Hi Juliet, TreeHugger Looks like a fun exhibition and thanks for showing us. I am with Shoreacres about the clothesline, that is all I use as I do not own a clothes dryer. 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Chair in Radiotherapy - Faculty of Health and Life Sciences, Smooth moves: how space animates Ecover said: "All citizens become part of the solution instead of being a part Institute of Translational Medicine, Department... Hollywood of the problem. The idea is simple and effective: by treating our clothes, Medicine - 5.6 History - Jun 5 each one of us can become a catalyst for clean air. Air pollution is neutralised Religious patriarchy promotes confidence about paternity around our clothes as we walk through the city. With the help of sunlight, the Health Services - Sr. Lecturer, Associate or Full Professor Environmental Sciences - Jun 5 otherwise end up stuck to our clothes. Cleaner air for our cities and clean Physics - Jun 5 Vehicle fuel economy falls again in May Environmental Sciences - Jun 5 Survey: Latin American and Asian cities lead way in planning for global warming catalysts will neutralise the dirt from the air pollution around us that would clothes, what could be better?" WOT (AA3125) Life Sciences - 5.6 Biochemistry - Professor (AA3129) »»» Search for job These bold ambitions could see this revolutionary product appearing on our supermarket shelves as early as 2013. Your Online Services Computer Science - Jun 5 2012 marks a significant milestone in the development of Catalytic Clothing, a » Insert a job offer SDSC Supercharges its ’Data Oasis’ project conceived by artist/designer Helen Storey MBE from London College of » Announce Events Storage System Fashion with scientist Professor Tony Ryan OBE from the University of » Jobs and news alerts Medicine - Jun 5 Sheffield. » SIGN UP HERE Team determines how estrogens http://www.myscience.cc/wire/future_fashion_clothing_that_can_purify_air_moves_a_step_closer-2012-Sheffield Page 1 / 2 persist in dairy farm wastewater By category Administration Chemistry Physics Computer Science Environmental Sciences Earth Sciences Life Sciences Medicine Business Literature History Psychology Social Sciences » » more Employing existing technology in a new way, this public experiment between fashion and science explores how clothing and textiles can be used as a catalytic surface to purify the air we breathe. Since launching in June 2011 the campaign for clean air has spread across the globe and has reached over 300 million people. The Catalytic Clothing film starring Erin O´Connor which went viral, continues to be downloaded all over the world. News organisations from Russia to Singapore have been quick to grasp the enormous potential for Catalytic Clothing to reduce global air pollution, a problem which is reaching dangerously high levels in towns and cities across the world. Air quality is a serious health issue and a contributory factor in the premature deaths of approximately 50,000 premature deaths nationally. In talking about the project Professor Tony Ryan OBE, Pro-Vice-Chancellor for the Faculty of Science at the University of Sheffield commented: "Catalytic Clothing is a beautiful manifestation of a deeply technical process. We will engage the public in formulating its nature and application allowing us to develop something that is both user-friendly and technically excellent." Professor Helen Storey MBE added: "Catalytic Clothing is the most challenging, globally relevant project I have ever attempted. Behind almost all human advancement lies a science. Through my work, I try to share and involve the public with these possibilities." A host of Catalytic Clothing events will be kicking off across the UK and globally in 2012. These events started yesterday (Wednesday 4 April 2012) with the Edinburgh International Science Festival. Here, a small field of bespoke denim kilts, produced in Edinburgh by 21st Century Kilts, were catalysed and `planted´ with denim jeans in Saint Andrew Square to demonstrate this compelling idea which has global significance for the air we breathe and the reduction of harmful pollutants. Links University of Sheffield » Comment on this page. » Share this page: i like (Facebook) | Share on Facebook | Delicious | Digg | Google | My Yahoo | Netvouz | reddit | StumbleUpon | Twitter home | about | login | register | search | sitemap | contact | privacy International | Germany | Switzerland | UK | USA Copyright © Jun 2012 - Scimetrica http://www.myscience.cc/wire/future_fashion_clothing_that_can_purify_air_moves_a_step_closer-2012-Sheffield Page 2 / 2 ABOUT US CAMPAIGNS EDUCATION SUPPORTERS PRESS SOCIAL MEDIA CONTACT US P O S T S T A G G E D ‘ H E L E N S T O R E Y M B E’ ALL WALKS’ ERIN O’CONNOR CLEANS UP IN CATALYTIC CLOTHING’S ECO-FRIENDLY FABRICS Watch All Walks Co-Founder Erin O'Connor in Catalytic Clothing's film, Herself: Catalytic Clothing - Herself from Helen Storey Foundation on Vimeo. Fashion and science made a unique duo at this years Edinburgh International Science Festival. Artist and designer Helen Storey MBE from the London College of Fashion and scientist Professor Tony Ryan OBE from The University of Sheffield, the dynamic patnership behind Catalytic Clothing, revealed their exciting vision of air purifying jeans and kilts. Catalytic Clothing is a refreshing and clever initiative combining fashion and science. The idea is simple, but powerful. By treating the garments with a unique blend of titanium dioxide, they act as a catalyst to clean the air around them. This means that each one of us can help neutralise air pollution simply by walking around. Not only does the air become cleaner, but our clothes do too. With the help of sunlight, the catalysts will neutralise the dirt from the air pollution around us that would otherwise end up stuck to our clothes, meaning fewer trips to the launderette will be needed, saving energy. http://allwalks.org/index.php/tag/helen-storey-mbe/ Page 1 / 2 Tony and Helen at Edinburgh International Science Festival Speaking about the project, Prof Helen Storey said: “Catalytic Clothing is the most challenging, globally relevant project I have ever attempted. Behind almost all human advancement, lies science. Through my work, I try to share and involve the public with these possibilities.” Since launching in June 2011, the campaign for clean air has spread across the globe and has reached over 300 million people. The Catalytic Clothing film stars All Walks' Co-Founder Erin O’Connor and has gone 'viral', continuing to be downloaded all over the world. If everything goes smoothly, we will not have long to wait long before we see this initiative come to life. Current testing indicates that Catalytic Clothing will be ready to launch to the market as an Ecover laundry product by 2013. Click here to see a film charting the story so far. To keep up with all the latest developments, follow Catalyst Clothing on Twitter @ProfHelenStorey. *** Words by Hanna Fillingham Editor Charlotte Gush, on Twitter @CavaCharlotte *** Hanna Fillingham is a second year Journalism student at Cardiff University. During the summer of 2011, Hanna worked as an intern for Caryn Franklin. Hanna has a blog here, and is on Twitter @hannafillingham Apr 13, 2012 | Categories: Blog | Tags: Catalytic Clothing, Edinburgh International Science Festival, Erin O'Connor, fashion and science, Hanna Fill, Helen Storey MBE, Herself film, jeans, kilts, Prof Helen Storey, Radiohead | Comments Off http://allwalks.org/index.php/tag/helen-storey-mbe/ Page 2 / 2 Bookmark this site Search: GO Menu Home Page last updated at: Fri, 20 April 2012 13:19 PM BST News Printable version LCF catalytic dress nominated for award Features Reviews Lifestyle by Miriam Otterbeck Sport Video Have Your Say Extra Competitions Purifying the air we breathe through the surface of our clothes is among the sustainability innovations nominated for the Innovation and Design Awards 2012. Editors' Blog Right to Ride Catalytic Clothing, a project between LCF’s Professor Helen Storey MBE and Professor Tony Ryan of University of Sheffield, made it on this years’ shortlist due to its potential to tackle air pollution. Resources The catalytic dress competes with 13 other pioneering projects tackling environmental problems. MyArts UAL Website LCC Website Library i Page Webmail SUARTS Among them are the Global Soap Project, which collects used soaps from hotels and sends them to vulnerable populations throughout the world, and the Solarball, a hamster ball that uses sunlight to purify water. The winners of the sixth Innovation and Design Awards are decided by a public vote on the Condé Nast Traveller website in eleven different categories from sustainability to transport. You can vote for the catalytic dress and other innovations until the 30th of April at http://www.cntraveller.com/magazine/innovation-and-design Comments: Post a comment: Name Email Comment http://www.artslondonnews.co.uk/20120418-catalytic-dress-nominated-for-award Page 1 / 2 The Catalytic Clothing project will catwalk its way to the Edinburgh International Science Festival, March 30 to April 15, and will see Ryan in a catalyzed denim kilt—that will take nitrous oxide and volatile organics out of the air—and Storey will be rocking an air-purifying Vivienne Westwood tartan ball frock. The technology works because a catalyst takes part in a reaction but isn’t changed by it, so it stays there and can be used many times—absorbing pollutants, changing them, then sending them back out into the atmosphere as something more benign. For instance, it can transform the toxic greenhouse gas nitrous oxide into water soluble nitrate. Explaining how the Catalytic Clothing technology could impact a local environment Ryan said, “If all the people in Sheffield wore catalytically enabled clothes, then they’d be able to take out enough nitrous oxide to keep us [Sheffield: pop. 555,500] below the safe limit throughout the whole of the year.” Data visualization of international online engagement with the project Speaking about putting his theory into practice Ryan said, “We hope to set up a pop-up laundry so people can bring their clothes in and have them done and go out and be catalysed and I’m hoping that it’ll get into the market. But it’ll get into the market in such a way that it’s like herd immunity, one or two people doing it won’t have any effect and you won’t benefit from you doing it, but you will benefit from me and everybody else doing it. So it’s a whole community thing.” @stewart23rd Send to a Friend Post a comment Previous Next MORE FROM THE BLOG ZeroN: A Levitating Orb Gestural Interface Straight Out Of Sci-Fi Nervous System Creates Generative Jigsaw Puzzles Making Low Down, Dirty Dub With The Almighty Cassette Tape: Q&A With Tapes SHUT UP AND ENTER—Win A Trip To The NY Premiere Of SHUT UP AND PLAY THE HITS COMMENTS Please enable JavaScript to view the comments powered by Disqus. blog comments powered by Disqus ABOUT THE CREATORS PROJECT CREATORS All Music MOBILE APPS Android http://thecreatorsproject.com/blog/catalytic-clothing-how-a-denim-kilt-could-help-save-the-planet NEWSLETTER GET INVOLVED Get updates by email Apply for The Studio Page 2 / 3 lizmiserables Just another WordPress.com site Home About Search Search April 24, 2012 Collections Profile: Catalytic Clothing- Helen Storey & Caroline Coates Q+A Recent Posts Profile: Catalytic Clothing- Helen Storey & Caroline Coates Q+A William Kroll (Tender Co.) Q+A William Richard Green Profile/Q+A Leave a Comment It would be hyperbolic to say fashion can change the world. The world is already changing and it gets ever more urgent that the fashion industry must change too. Merel Karhof- Wind Powered Knitting Factory P.A.M Archives April 2012 March 2012 December 2011 November 2011 Categories Collections Editorial Fashion Work Meta Register Log in Entries RSS Comments RSS WordPress.com Taken from “Herself” featuring Erin O’ Connor To do so takes revolutionary thinking, and that’s what Catalytic Clothing represents. An artist (Helen Storey MBE) and a scientist (Tony Ryan OBE) taking one of the biggest problems facing urban society -pollution- and responding with a groundbreaking, yet simple, solution: clothes with the power to clean the air. The 2011 “Herself” exhibition introduced the public to “the world’s first air-purifying dress”. Not only was this hugely innovative but also very beautiful. In the accompanying video Thom Yorke’s voice floats eerily as Erin O’ Connor extends gracefully elongated limbs, juxtaposed against molecular structures and scrolling source codes. Imaginations were sparked globally, the video spreading across 75 countries with 3100 downloads within the first two days of it’s release. The titania cement coated dress showed the tecnology in its initial stages of development but the concept was strong and the message delivered. Subsequently a ‘Field of Jeans’ treated with the formula was erected at Euston Square and Chelsea College of Art, demonstrating the need for the technology to be commonplace in order to have an effect. This drew public attention to the project by situating it in communal areas, beyond the world of fashion and art. Without explanation the ‘air purifying clothing’ tagline sounds a little space age, but there is a solid scientific base that makes the concept much easier to grasp.The project applies nanotechnology (manipulation of matter on a molecular scale) to clothing, coating garments with titanium dioxide particles. These are photocatalysts, reacting with light to break down airbourne pollutants and resulting in purification of the surrounding air. Similar technology already exists in sunscreen and certain paints, but never before has it been applied to clothing. Though one person wearing a catalytic garment would make no real impact, fitting the technology into existing social routines via the formulation of an everyday product such as a fabric conditioner could mean fantastic results in the reduction of pollutants. On a busy road like Oxford Street every 40 people in treated clothing crossing each 1m of pavement would purify 2m² of air. This technology was already present in other products, but how was the photocatalytic process developed to apply to clothing and how long did this process take? Helen: We are still in the process of designing the final delivery method for the catalyst to adhere best to the textile surface, when we are done, that particular part of the process will have taken about 2 years. The final formula will be subject to IP restrictions by the technical team that have formulated it. Caroline: We have been working on this since Feb 2008. Is the catalytic clothing concept one that the organisation sees becoming widespread in future? H:The Catclo project has been a collaboration between the arts and sciences – the arts, and our cultural activities, have deliberately taken the concept early into the public domain ( ie, before it is http://lizmiserables.wordpress.com/2012/04/24/profile-catalytic-clothing-helen-storey-caroline-coates-qa/ Page 1 / 3 finished) in order to let ‘ public voice’ share its concerns, questions and or, enthusiasm for it. This is a ‘first’ as best we know it, where there is some kind of co creation process going on between the public at large and the creation of the science. In this sense Catclo isn’t an organisation, but a MOVEMENT and a new way of working. C:This work has been a major development and hugely ambitious in terms of its influence and reach. I hope we can work to a similar level in the future. Has there been industrial interest in harnessing nanotechnology? H: Yes, from many quarters all around the world. C: From the web site you can see we have industry partners. The public are very curious about this new science as a result. Young designers are increasingly conscious of the industry’s environmental impact. How accessible is nanotechnology to emerging talents? H: It’s a two way process, students from the design side need to be naturally curious, intelligent and tenacious in how they go about finding out about nano tech and finding scientists willing and able to communicate that world to them. The scientists need to find ways to disseminate their knowledge to design students and the public at large and some are better at it than others. Would Catalytic Clothing consider working with young designers on future projects? C: Yes. But Cat Clo is not a company – its a collaboration of partners and supporters. We always try to engage students in the process . For example in Newcastle later this week 12 science students will act as ambassadors for the project and we answer student enquiries all the time. We are also trying to make sure Cat Clo is used in schools for 21st Century Science. To find out more, view “Herself” and for upcoming events visit http://www.catalytic-clothing.org/ Share this: Twitter Like this: Like 3 bloggers like this post. art future Caroline Coates Helen Storey Facebook Cataytic Clothing pollution environment science style Fashion futsustainable design sustainable design ← Previous post Leave a Reply 5 6 Email (required) (Address never made public) Name (required) Website c Notify me of follow-up comments via email. d e f g http://lizmiserables.wordpress.com/2012/04/24/profile-catalytic-clothing-helen-storey-caroline-coates-qa/ Post Comment Page 2 / 3 Accessibility Home Start your business Grow your business Fund your business Investors Contact Us Disclaimer Business sectors Legal Privacy and cookies About us Events Sitemap News I am looking for ... News All News Listings How clothes could clean the air we breathe Date: 02 May 2012 A public experiment looking to examine how clothing and textiles could be used as a ‘catalytic surface’ to help purify air has been unveiled at the Edinburgh International Science Festival. The future of clean clothes was unveiled at the recent Edinburgh International Science Festival. Artist and designer Professor Helen Storey MBE and polymer chemist, Professor Tony Ryan OBE revealed their field of air-purifying jeans and kilts in St Andrew Square. Catalytic Clothing is a partnership that brings together the worlds of fashion and science and asks the public to join the campaign for clean air. Professor Storey, from London College of Fashion and Professor Ryan, from the University of Sheffield, together with partners and supporters including Cristal Global and the world’s best-known ecological cleaning brand Ecover, have announced that they have moved one step closer to making their world-changing ideas a reality. Employing existing technology in a new way, this public experiment between fashion and science explores how clothing and textiles can be used as a catalytic surface to purify the air we breathe. Catalytic Clothing works by neutralising the pollution in the atmosphere around it using the essential ingredient, ultrafine titanium dioxide. This powerful ingredient, which is already used in self-cleaning glass, breaks down harmful pollutants when in the presence of UV light and converts them into less harmful substances. Related News Innovation driving Scotland’s business growth Chemical Sciences Scotland Princes Trust receives funding to help the business talent of the future Scottish manufacturers achieve industry excellence for aerospace defence and security sectors Globally competitive sectors create exciting opportunities for advanced materials Bright future for employees who become shareholders in their business See also... Chemical Sciences Scotland is a unique partnership of industry – from petrochemicals to pharmaceuticals – with Scotland’s world-renowned academic sector and government agencies. Chemical Sciences Scotland Sign up for our newsletter Scottish e-Commerce Study Strategy Chemical Sciences Scotland strategy Design Nothing sticks to your clothing – in fact it has the opposite effect and helps keep your clothes cleaner! At the moment this technology is used in concrete and the surface of buildings to help keep then smog and pollution free. Ecover are currently carrying our rigorous testing in collaboration with scientists from The University of Sheffield and Cristal Global who manufacture the ultrafine titanium dioxide CristalACTIVTM, to produce a laundry product that will transform our clothes into air-purifying catalysts. Subscribe to our newsletters to keep up to date with the latest news Subscribe Follow us on Twitter “All citizens become part of the solution instead of being a part of the problem,” said an Ecover spokesperson. “The idea is simple and effective: by treating our clothes, each one of us can become a catalyst for clean air. “Air pollution is neutralised around our clothes as we walk through the city. With the help of sunlight, the catalysts will neutralise the dirt from the air pollution around us that would otherwise end up stuck to our clothes. Cleaner air for our cities and clean clothes - what could be better?” Follow us on Twitter Current testing has indicated that a product could be ready to launch to the market as soon as 2013. Facebook Google+ LinkedIn Twitter Send to a Friend Quick Links http://www.scottish-enterprise.com/news/2012/05/how-clothes-could-clean-the-air-we-breathe.aspx Get in touch: 0845 607 8787 Give us your Feedback Page 1 / 2 PORTFOLIO AND THOUGHTS… SEARCH Search... DESIGNMETHEWORLDBLOG HOME ASSIGNMENTS INSPIRATION PORTFOLIO WEBSITE ABOUT ME FLICKR PHOTOS 17 MAY ‘From Fashion to Science – Tales of Collaboration’ Helen Storey took the last talk of the day. ‘ From Fashion to Science – Tales of Collaboration’ Helens journey is interesting and quirky. The way she talks and thinks about things is very relaxed and open. Always ready for a challenge. Earlier in the year I attended her and Tony Ryan’s Catalytic Clothing lecture at Edinburgh Science festival. It was great to hear more about this and her other projects successfully and beautifully bringing fashion and science together. One of the first things she talked about was her initial idea of a bottle with a conscience, one that would dissolve when the bottle itself recognised it was no longer needed. I love the idea of an object like a bottle having a train of thought and almost having a kind of empathy. This project has resulted in a few different outcomes one being shampoo sachets that dissolve once used under a hot tap. To relate this back to Fashion and create a conversation with the public, the idea of the dissolving dress came about. As the fabric dissolves it creates many patterns and exciting developments along the way. Helen provided a live demonstration of the dissolvable fabric working. (photos at end) Helen explained that ‘no one is scared of a frock’ so the dress and clothing create a great interface to interact with the public. One of their first dresses called ‘Herself’ was put outside a pub in Sheffield and left with an explanation and a feedback blackboard. What a great way to see the public’s reaction, and fuel their curiosity. The dissolvable clothing was beautifully captured by Nick Knight in his photographs and film. http://designmetheworld.wordpress.com/2012/05/17/from-fashion-to-science-tales-of-collaboration/ Page 1 / 4 More Photos TAGS Animation Arthur Potts Dawson B a r b i c a n Barcelona Chicks on Speed C h r i s t m a s colour cushions David Meldrum Design Dundee U n i v e r s i t y E d i n b u r g h F i l m Food gifts Gingerbread Houses G r a n n y C l o u d H o m e m a d e ideas Illustration Issey Miyake Jacques Tati Japan Jewellery Knit Knitted London Missoni Mixed Media Textiles Movimiento Clasico Neon optimistic Park Slope Cooperative Printed textiles printing Rei Kawakubo s m a r t c a r S y l v a i n C h o m e t T e a c h e r s Technophobes textiles The Peoples Supermarket T i p p-e x trends y o h j i Yamamoto http://showstudio.com/project/wonderland#fashion_film - click here to see film and find out a bit more about the others involved. Helen then went on to talk about her work with Tony Ryan on Catalytic Clothing. Catalytic clothing is such an interesting idea and one I would love to use when it’s accesible. Again the ideas of a public interface and interaction is well considered. The viral video below captures imagination, curiosity and interaction. TWEETS On my way to Paris! Woop woop 1 week ago Good morning! http://t.co/2qZQ55eR 1 week ago Loving these cupcakes! Great idea to put biscuit at bottom! http://t.co/iSDkFaMD 1 week ago wp.me/p15piQ-Pi A trip to Jupiter Artland in pictures, really enjoyed the shadows created by Antony Gormley's Firmament 1 week ago Follow @designmeworld For my next year project I am interested in bringing science (the way people think and learn), education and textiles together. Helens work gives a great idea of how beautiful this could be. Her talk illustrated how important the conversation with the public is. Her team have managed to do this slightly differently and get the public interested and inspired. One of the interesting ideas was allowing people to ask any question on the catalytic clothing Facebook http://designmetheworld.wordpress.com/2012/05/17/from-fashion-to-science-tales-of-collaboration/ Page 2 / 4 page. This now has a FAQ page with every question asked and an answer to each one. Click here to see this: FAQ I am also interested in collaborating with someone who knows more about the way we think to create something with meaning. The two tips Helen shared were Be clear what you care about. Align it to what the world needs. I can’t wait to start my forth year journey trying to pursue this advice and find what it is I am interested in and how I can put more meaning in to my designing. Her current project is looking at addiction and which bit of the brain deals with this. They are focusing on people addicted to designer shoes. Again bringing it back to fashion and relating with what is real life. I am very interested to find out more about this as I think it may help me develop my idea for 4th year and give me some insight in to how far you can push it. At one point she talked about targeting ‘human behavior as it exists’ This is something I think I was already starting to consider for my projects but something I consciously want to think about for future ones. In the question and answer session she talked about collaborations. I was interested in how she has made them work so successfully. She explained that she believes it is all down to the people. This is something I had been discussing earlier in the day, what makes or brakes collaboration? Is it the personalities and the way they work together? Lots of things to think about. I will definitely try to contact Helen as I feel she may be able to help me find what would make a project meaningful, inspiring and worthwhile. So thanks to DJCAD for putting on such great talks and the speakers for coming and sharing their knowledge and experience’s with us. Another inspiring and mind boggling day at DJCAD! Here are the photos of the dissolving fabric’s: Like Be the first to like this post. COMMENTS CATEGORIES 1 Comment Uncategorized ← Mind Boggled but Inspired… Personal Highlights from DJCAD → http://designmetheworld.wordpress.com/2012/05/17/from-fashion-to-science-tales-of-collaboration/ Page 3 / 4 University Home Home About Us Courses News & Events Showcase Research Contact Us International Open Days Enterprise Alumni Showtime Student Stories Virtual Tours Video Showcase Course Galleries Snapshot Blog Pigeons & Peacocks London College of Fashion Showcase Snapshot blog Jump to month Snapshot blog 2 3 May 2012 Catalytic Clothing scoops Condé Nast Traveller Innovation and Design Award 2012 You are currently browsing all posts tagged 'Catalytic Clothing'. Contribute Students and staff can submit images, video and audio files and share links via the Contribute page. You can also find us on the wider web: Search this blog Most popular tags on Snapshot 1st year 2010 2011 Alumni BA Bespoke Tailoring BA Cordwainers Accessories BA Cordwainers Footwear ba fashion design technology womenswear BA Fashion Illustration BA Fashion Photography BA Fashion Sportswear BA Make Up and Prosthetics for Performance ba photography BA Technical Effects for Performance carnaby catwalk exhibition competition fashion design costume FdA Fashion Retail Branding and Visual Merchandising film Professor Helen Storey MBE wearing a Vivenne Westwood gown imbued with Catalytic Clothing technology and Professor Tony Ryan OBE, also wearing a Catalytic Clothing treated kilt hair footwear hair styling illustrationandthemovingimage Last night in the beautiful surroundings of the London Marriott Hotel Grosvenor Square, Catalytic Clothing, the ground breaking project which seeks to purify the air we breathe by harnessing the surface of our clothing, was crowned joint winner of the Sustainability category in the Condé Nast Traveller Innovation and Design Awards 2012, along with Vivienne Westwood for her fundraising campaign Cool Earth – No Fun Being Extinct. (more…) john princes st London College of Fashion MA MA Fashion Artefact make up performance Tags: catalytic clothing, conde nast traveller innovation and design awards, professor helen storey mbe, professor tony ryan obe tech effects MA_11 model photography show showtime Posted in collaborations, Industry, London, news, Research, staff | Leave a comment » MA Fashion Design ma fashion media production Technology showtime2010 styling video womenswear Further reading on Snapshot Alumni (60) 1 7 Apr 2012 Vote for Catalytic Clothing in the Innovation and Design Awards Arden Project 2008 (27) Arden Project 2009 (28) collaborations (85) Competitions (49) Courses (327) BA (Hons) (207) Diploma (12) Flexible (9) Foundation (25) http://blogs.fashion.arts.ac.uk/snapshot/tag/catalytic-clothing/ Page 1 / 3 MA (78) Short courses (3) exhibitions (66) hair and make up styling (50) Industry (49) International (30) john princes st (38) London (162) news (155) Outreach (13) Helen Storey and Tony Ryan with Herself, the first catalytic dress. Image credit Gavin Duthie Research (9) staff (24) students (101) Catalytic Clothing, a pioneering project which seeks to transform our clothing into potent air purifying catalysts, has been nominated in the sustainability category of the Condé Nast Innovation and Design Awards 2012. This ground breaking project is a collaboration between LCF’s Professor Helen Storey MBE and Professor Tony Ryan of University of Sheffield and has the potential to tackle air pollution, one of the world’s biggest environmental problems. This is the second time Helen and Tony’s work has been nominated for these prestigious awards: Wonderland, which asked its audience to re-consider waste, plastics and packaging, was nominated in 2010. Uncategorized (1) Student work on Showtime The shortlist for the awards was compiled by a panel of experts including, Sir Nicholas Serota Director of Tate, Rowan Moore architecture critic of the Observer, Brent Hoberman co-founder of Lastminute.com and now chairman of Made.com and Sarah Miller editor of Condé Nast Traveller. To clinch the award Helen and Tony need your help – the award winner is decided entirely through a public vote – so please lend us your support and vote now! n Vote for Catalytic Clothing n Read more on Catalytic Clothing n Read about Catalytic Clothing in Edinburgh Recent comments Sarita on Accessory designer wins Design A Bag competition Posted in collaborations, news, Research | Leave a comment » Tags: catalytic clothing, professor helen storey mbe, professor tony ryan obe 1 7 Apr 2012 Catalysed kilts in Edinburgh john on Accessory designer wins Design A Bag competition Spotlight – Emerging Artist Nicol Vizioli | the strand gallery on Nicol Viziola has solo exhibition at Arts Gallery voi boots on Nicol Viziola has solo exhibition at Arts Gallery Adam Farwell on Orchid Male Cancer Awareness Week Archives Select Month 6 Enhanced profiles Emilie Lashmar Malwina Suwinska Peter Jeun Ho Tsang Roberto Aguilar Roma Vaccaro Salimah Haji Tony Ryan and Helen Storey at the 'Field of Kilts' in Edinburgh. Image:© Nik Daughtry, DED Sarah Cooper Admin Last week Catalytic Clothing arrived in Scotland for the Edinburgh International Science Festival. Log in Wearing a Vivienne Westwood gown inbued with Catalytic Clothing technology London College of Fashion Visiting Professor Helen Storey MBE posed alongside project partner Professor Tony Ryan OBE of University of Sheffield to launch the week’s activities. Helen and Tony took part in an ‘In Conversation’ at the National Museum of Scotland with Professor John Shepherd CBE FRS about the motivation behind their collaboration and how Catalytic Clothing could bring about the reduction of air pollution in our towns and cities. http://blogs.fashion.arts.ac.uk/snapshot/tag/catalytic-clothing/ Page 2 / 3 Tony Ryan and Helen Storey in conversation with Professor John Shepherd at the National Museum of Scotland. Image:© Nik Daughtry, DED To demonstrate this compelling idea, which has global significance for the air we breathe and the reduction of harmful pollutants, a small field of catalysed bespoke denim kilts, produced in Edinburgh by 21st Century Kilts, were ‘planted’ alongside denim jeans in Saint Andrew’s Square. n The next stop for Catalytic Clothing is Dubai. To follow the progress please follow Helen on twitter or visit the Catalytic Clothing website n Vote for Catalytic Clothing in the Condé Nast Innovation and Design Awards 2012 Posted in collaborations, Industry, news, Research, staff | 1 Comment » Tags: catalytic clothing, professor helen storey mbe, professor tony ryan obe Accessibility http://blogs.fashion.arts.ac.uk/snapshot/tag/catalytic-clothing/ Prospectus? Find Us e-bulletin Snapshot Feed (RSS) Page 3 / 3 IN THIS ISSUE Exciting new hotels The world's most exciting new hotels Guides Home Recommended Travel news 2012 May Photos Magazine I&DA party pictures News Advice Bookings Helen Storey at the Innovation & Design Awards 2012 CNTRAVELLER HOTEL BOOKING Search for your favourite hotel or destination and get a great deal online CNTRAVELLER NEWSLETTER Enter your email for the latest luxury travel ideas sent straight to your inbox I&DA party pictures LONDON Helen Storey accepted a joint award for the Sustainability category for Catalytic Clothing, along with 'Cool Earth - No Fun Being Extinct'. Jump to any page in this feature Photo 6 of 9 STAY IN TOUCH Join our 145,000 followers on Twitter or share your love of travel at our Facebook page Leave us a comment on this story Name Email Comment 5 http://www.cntraveller.com/news/2012/may/innovation-and-design-awards-2012-party-pictures/helen-storey-ida-2012 Page 1 / 2 Style And Then Some About « Stud it to me! Festival Fashion SS12 Update | Want to be part of the world’s longest social scarf? » Fashion Will Save Us – Catalytic Clothing BY SOPHIECHA The stylish outpourings of 4 bloggers. 50% all things fashion, 50% things to do/see/hear/experience in London and beyond. Get it? It’s style…and then some. @Style_ThenSome on Twitter Finally, I get my hands on some real live bees fb.me/1oH4mVrkA 1 hour ago Finally, I get my hands on some real live bees wp.me/p1sRO9-1Aj 5 hours ago Here it is fresh out of the oven, all chocolatey and Guinnessy. I'll blog the recipe soon #cake #baking lockerz.com/s/216615486 14 hours ago Is social media stopping us from living in the moment? wp.me/p1sRO9-1wI 14 hours ago Fashion Will Save Us – Catalytic Clothing wp.me/p1sRO9-1 x k 14 hours ago their cash for charity or care about the environment just because Vivienne said so. @LadyMPresents *hands over a virtual spoon to lick* it's in the oven now! 15 hours ago Follow @Style_thensome And it looks like fashion’s latest mission is air quality. Conde NastTraveller just gave an Innovation and Design award (in Style and then some Fashion can save many things from helping you to pull off an interview to persuading legions of women to part with the Sustainability category) to Catalytic Clothing, a project between fashion designer/ LCF Professor Helen Storey and university Professor/scientist Anthony Ryan. The Catalytic Clothing products – like the dress above – use the surface area of the clothes to purify the air around us. It works like this: the fabric is treated with nano-titania (very small particles of titanium dioxide) and this then works as a catalyst to speed up the process of converting pollution in the air to harmless particles. All that good work and they don’t look too shabby either. ‘Field of Jeans’ is currently being exhibited at the Danish Design Centre in Copenhagen plus another Catalytic Clothing project ‘Herself’ is showing until August in Dubai. Watch the Catalytic Clothing video or find out more about their plans on the website. Promote your Page too Writers Share this: Like this: Like 2 bloggers like this post. Posted on May 28, 2012 at 12:04 am in And Then Some, Style | RSS feed | Respond | Trackback URL Tags: catalytic clothing, conde nast traveller, dress, innnovation Leave a comment 5 6 http://styleandthensome.wordpress.com/2012/05/28/fashion-will-save-us-catalytic-clothing/ Page 1 / 3 News Sport Lifestyle Community Find it Wednesday 30 May 2012 Jobs Property Motors Announcements loading... You are here News > Local > All News Daring display of denim at Durham Cathedral Popular Most comments Most shared Transfer Rumours May 27, 2012: Sunderland, Manchester City, Arsenal, Chelsea, Manchester United, Tottenham, QPR Car smashes into Sunderland beauty salon Sunderland councillor driven to point of suicide after Facebook IRA row ‘witch hunt’ Sunderland crash driver dies after inhaling airbag fumes Transfer rumours: Man City, Blackburn, AC Milan, Liverpool, Man United Larsson fresh for Euro 2012 after Sunderland injury Sunderland councillor driven to point of suicide after Facebook IRA row ‘witch hunt’ Transfer rumours Saturday May 26 2012: Newcastle, Manchester City, Chelsea, Everton, Tottenham, Leicester Sunderland domestic violence charity backs ex-MP to become police commissioner Sunderland’s O’Shea must prove fitness for Euro 2012 Durham University students Lucy Watson and Amy Rolf with the Field of Jeans artwork Palace Green, Durham. Published on Thursday 15 March 2012 17:08 A DARING display of denim has made its home on the green at Durham Cathedral. Rhod Gilbert puts his body on the line Ex-Sunderland pair arrive at Rangers Sunderland fishermen rescued from fog Sunderland councillor driven to point of suicide after Facebook IRA row ‘witch hunt’ Hundreds join in Sunderland Big Bike Ride + SLIDESHOW TOP STORIES Sunderland’s young business brains could save the UK economy, says PM The Field of Jeans exhibition features rows of jeans mounted on wooden poles, at Palace Green. Sunderland community tea party for cancer charity Search for: (Plumber, Taxi, McDonalds...) The exhibition mixes fashion and science to highlight how everyday clothing can purify the air we breathe with. VIDEO: Sunderland fanzine editor talks about football club charity role Where? (town, county etc.) Know as catalytic clothing, the jeans contain photocatalysts which react with sunlight to break down pollutants in the air. Row over parking at football centre "Business owner? - Claim your business and Advertise with us" Sunderland Airborne Forces Day to remember fallen para In association with Claire Willis, deputy director of Durham University’s Science Learning Centre, which has brought the exhibition, said: “People have been really intrigued by it, particularly against the backdrop of a world heritage site. “Hopefully this compelling exhibition will help people appreciate the global significance around the air we breathe and the reduction of harmful pollutants.” The exhibition, by artist Professor Helen Storey and scientist Professor Tony Ryan, has been part sponsored by NetPark, the North East Technology Park at Sedgefield. Community engagement officer Ann Deary-Francis said: “I’m really excited to see Field of Jeans on Palace Green. “It’s perfect that such cutting edge science is on prominent display in a world heritage site that has been a centre of learning for a thousand years.” NEWS Local North East National Business Education Politics Crime Environment Health Traffic and Travel Talking Pages Sunderland Search Looking for... Featured advertisers Jobs Motors Property LOCAL http://www.sunderlandecho.com/news/local/all-news/daring-display-of-denim-at-durham-cathedral-1-4351262 Page 1 / 2 Wednesday 13 June 2012 HOME NEWS WORLD SPORT FINANCE COMMENT BLOGS CULTURE TRAVEL LIFE FASHION Dating Offers Jobs Laurence Kemball-Cook, eco innovator 5 HOME » SPONSORED » MOTORING » AMAZING BRITISH TALENT Helen Storey MBE, fashion technologist Helen Storey MBE and Tony Ryan OBE, have collaborated on Catalytic Clothing. The duo has created a laundry product which will tackle air pollution. RELATED VIDEO 31 May 2012 Samuel Wilkinson, industrial designer 31 May 2012 Katherine Alexander, jewellery designer 31 May 2012 6 6:25PM BST 31 May 2012 The Telegraph's Amazing 15 includes some of the most exciting talent in Britain today. Vote for your favourites and the five people with the most votes will win a year's support from The Telegraph. Fashion collaborations often pair a high-street chain with a world-class designer. But forget new-season chic; now it’s all about fashion pairing with science, believes Professor Professor Helen Storey MBE, copioneer behind Catalytic Clothing – nanotechnology that allows our clothes to purify the air around us. “I had a poor early education and little experience of science, but I’ve always been curious about it,” explains 52-year-old Storey of her north London upbringing. Her academic seat is now the Centre for Sustainable Fashion at the prestigious London College of Fashion. Having graduated in 1981, Helen designed at Valentino in Italy before returning to London and creating her own award-winning collections. Design gave way to innovation, more awards and five honorary professorships. Then in 2005, Unilever challenged her as an artist to provoke them into new thinking on sustainability. “The idea we ended up with was a bottle that when you’ve finished with it, you run it under a hot tap and it resorts to a gel with soil-like properties. Packaging problem gone.” To conquer the science bit, Helen enlisted pro vice-chancellor of Sheffield University’s faculty of science, Professor Professor Tony Ryan OBE, having heard him on Radio 4: “He sounded like a cross between a geek and a stand-up comic, but most of all, a very approachable humanitarian.” The collaboration led them to co-develop Catalytic Clothing. Leeds-born Ryan, 50, explains the genesis: “We were working with some kids and one of them asked about ambient energy, or how you can use the sun or wind, for example, to do something chemically. I calculated the surface area of the fibres of my suit — 80 square metres — went back to the workshop and said, ‘Game on’.” Amazing British Talent Sponsored » Motoring » MORE VIDEO Telegraph TV Motoring Amazing British Talent Kenneth Jonassen, head coach, GB Badminton Team Samuel Wilkinson, industrial designer Helen Storey MBE, fashion technologist http://www.telegraph.co.uk/sponsored/motoring/british-talent/9275142/fashion-technologist-helen-storey.html Page 1 / 2 Ryan and Storey hit on pairing catalytic nanotechnology – in the wash – to the clothes we wear every day. Wherever you go in these clothes, they’ll be purifying the air. Once developed, supermodel Erin O’Connor was drafted in to raise awareness and the resulting video went viral. Catalytic Clothing’s laundry product is expected to launch in late 2013, after which Ryan will continue to pursue his goal of securing a Laurence KemballCook, eco innovator sustainable future for the world through science. Storey’s dream? “I’m doing it. I’m surrounded by some quite amazing people. It’s life-affirming to be around that energy. I’ll see where it takes me.” Vote for Helen Storey MBE in the Technology category Request a brochure for the chance to win a Lexus GS for a month COMPETITION BROCHURE REQUEST VOTE Win an amazing trip to Japan Win a Lexus GS for a month Vote for the best in British Talent Enter our competition for the chance to win the trip of a lifetime to Tokyo, Japan. The prize includes flights, £1,000 spending money and an amazing dining experience, 350 metres above the ground. Request a brochure today and you could be one of the lucky three to win a Lexus GS for a month – meaning you could get the feel for the luxury and high performance that only the Lexus GS can offer. You've met The Telegraph's Amazing 15, so now it's time to place your votes. Choose your favourite from each category and the five with the most votes will win a year's support from The Telegraph. 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Podcasts Home Browse Articles About EHP General Information Authors Media Outreach Download: PDF | Citation | XML Titanium Dioxide Photocleans Polluted Air Print article Published in 120(6) June 2012 Comments: 0 Related News topics Adrian Burton Adrian Burton is a biologist living in Spain who also writes regularly for The Lancet Oncology, The Lancet Neurology, and Frontiers in Ecology and the Environment. RSS EHP 中 文 版 Partnerships NEWS | FORUM Article E-mail Alerts Make a General Comment Green Chemistry Air Pollution Materials Science Nanomaterials Citation: Burton A 2012. Titanium Dioxide Photocleans Polluted Air. Environ Health Perspect 120:a229-a229. Combustion Emissions http://dx.doi.org/10.1289/ehp.120-a229 Urban Issues Built Environment Online: 01 June 2012 Innovative Technologies Ozone Could titanium-clean air be how advertisers one day try to sell us the virtues of paint or even clothing that reduces the pollution caused by automobiles? Average Rating (0 User Ratings) Rate This Article Share this Article The technology behind such products involves the well-known ability of titanium dioxide (TiO2 )to photocatalytically split water to form hydroxyl and peroxyl radicals,1 a reaction that has already been E-mail this article harnessed to make self-cleaning windows.2 Pacific Paints (Boysen) Philippines, Inc., is now promoting a paint it claims cleans air of automobile-produced nitrogen oxides (NOX)—known respiratory irritants and precursor molecules of ground-level ozone.3 In the presence of sunlight, TiO2 nanoparticles in the paint form hydroxyl and peroxyl radicals, which then react with NOX in the air to produce nitric acid. This reacts with calcium carbonate in the paint matrix to produce minute quantities of calcium nitrate, water, and carbon dioxide (CO2 ). Another company, Alcoa, is marketing a coating for aluminum building panels that relies on the same kind of photochemistry,4 while Boral Roofing is using it to make pollution-reducing roof tiles.5 Cristal Global produces the CristalACTiV™ TiO2 nanoparticles currently used by Pacific Paints in their Boysen KNOxOUT™ paint. In one trial in Manila’s Guadalupe train station, Cristal Global painted 4,100 m2 of exterior wall and found the paint removed about 26 g of NOX per 100 m2 of painted surface. The company claims each painted square meter could remove 80 g of NOX per year. In another trial that ran over four years, a 135-m2 wall in London was treated with another Cristal product and the NOX levels in its vicinity measured. Compared with control areas in other parts of the city, the company reported reductions as great as 60% for the NOX species nitric oxide and 20% for the species nitrogen dioxide. The photocatalytic paint is even reported to work in the low-light environment of multistory parking lots, capturing 2.2 g of NOX per square meter per year.6 Based on trial data, Cristal Global claims that a 100-m2 surface painted with KNOxOUT could, in the course of a year, remove the NOX equivalent to that produced by a car driven more than 130 km.6 It is, of course, hard to predict exactly how much NOX might actually be removed, given the difficulty of controlling city environments in outdoor trials. “It is clear that these paints work,” says Sixto Malato, head of the Research Unit at Spain’s Plataforma Solar de Almería, an expert in photochemistry with no connection to the company. “But it’s also true that these photocatalytic materials deteriorate quite easily. How long they will stay functional is therefore unclear. I don’t know of any studies that guarantee durability for, say, five to ten years, the interval at which many walls, buildings, and garages might normally be painted. We need to undertake long-term durability studies in very controlled environments that might allow some official certificate of quality to be issued.” http://ehp03.niehs.nih.gov/article/info%3Adoi%2F10.1289%2Fehp.120-a229 Page 1 / 3 An exhibit of “catalytic jeans” is part of the Newcastle (U.K.) Science Festival 2012. ‘Field of Jeans’ Stereographic, Durham by DED http://www.dedass.com Brian Pickett, business director for performance chemicals business at Cristal Global, says the paint may cost twice the normal price. “However, the major cost associated with applying [any] paint is in the labor, which does not change,” he says. “So the overall impact is about ten percent more than the application of a nonphotocatalytic paint.” Meanwhile, researchers in the United Kingdom are making use of the same reactions to create NOX removing “catalytic clothing” in which TiO2 nanoparticles and calcium carbonate are added to fabrics, sprayed onto clothes, or applied during washing.7 “The method of delivery we are pursuing is via a laundry product,” explains Helen Storey, a professor of fashion and science at the London College of Fashion. “In this sense, any clothing that can be washed . . . would be able to carry the catalyst.” Someone wearing all catalytic clothing all day could potentially remove 6 g of NOX per day, or 2 kg a year, calculates Anthony Ryan, pro-vice-chancellor for the Faculty of Science at the University of Sheffield, who is involved in the project. He estimates four “catalyzed” people could take out the NOX pollution from one European car producing 8 kg per year over 15,000 km. Under European clean-air rules enacted in 2008,8 the city of Sheffield must reduce its NOX production by some 10% by 2015, from 9,000 to 8,000 metric tons per year. For that, “w e’d need half a million people to be catalyzed— about half the population,” says Ryan. The CO2 and nitrate products of NOX degradation are, however, themselves pollutants. CO2 is a greenhouse gas, and nitrates pollute waterways, contributing to eutrophication. Excessive concentrations of nitrates in drinking water cause the blood disorder methemoglobinemia and may also contribute to the risk of thyroid problems, adverse birth outcomes, and cancer.9 So are we not simply swapping one pollution problem for another? Ryan says NOX is much more—and more immediately—harmful than these end products, but Malato believes we need to know more about the titanium dioxide lost to the wastewater system during washing, which might eventually enter rivers. “If activated by light, it would produce radicals that might harm aquatic organisms,” he says. Malato also expresses concern that the TiO2 nanoparticles used in these products might behave differently than conventional TiO2 in biological systems, and he warns that studies should be performed to detemine whether they present any additional health hazard. Could innovative applications like these really mop up some of the harmful compounds we spill into the air? “Maybe some,” says Felix López, a professor of research with the Spanish National Research Council in Madrid. “But the real solution, of course, is not to pollute in the first place.” References and Notes Top 1. Fujishima A, Honda K.. Electrochemical photolysis of water at a semiconductorelectrode. Nature 238 (5358):37–38. 1972. http://dx.doi.org/10.1038/238037a0 2. See for example: PPG Residential Glass. How It Works: Self-Cleaning Window Glass Technology [website]. Pittsburgh, PA:PPG Industries (2001–2011). Available: http://www.ppg.com/CORPORATE/IDEASCAPES/ RESGLASS/HOMEOWNERS/PRODUCT/SUNCLEAN/Pag es/SunCleanHowItWorks.aspx [accessed 20 Apr 2012]. 3. EPA. Region 7 Air Program: Health Effects of Pollution [website]. Kansas City, KS:U.S. Environmental Protection Agency, Region 7 (updated 17 Apr 2012). Available: http://www.epa.gov/region07/air/quality/ health.htm [accessed 20 Apr 2012]. 4. Alcoa 2011. Eastman, GA:Alcoa Architectural Products: Smog-Eating Buildings? Available: http://www.alcoa.com/aap/north_america/p df/ecoclean/EcoClean_Newsletter1.pdf [accessed 30 Apr 2012]. 5. Boral Roofing—Clay and Concrete Roof Tiles [website]. Sydney, Australia:Boral Limited (2012). Available: http://boralna.com/rooftiles/rooftiles.a sp [accessed 20 Apr 2012]. 6. Cristal ACTiv™ [website]. London, UK:Cristal Global (2012). Available: http://cristalactiv.tcsondemand.com/lite rature [accessed 20 Apr 2012]. 7. Catalytic Clothing [website]. Sheffield and London, UK:University of Sheffield, University of the Arts London/London College of Fashion (2012). Available: www.catalytic-clothing.org [accessed 20 Apr 2012]. 8. Council Decision (EC) No. 50/2008, OJ L 152 of 21 May 2008. Available: http://eurlex.europa.eu/LexUriServ/LexU riServ.do?uri=OJ:L:2008:152:0001:0044:EN :PDF [accessed 20 Apr 2012]. http://ehp03.niehs.nih.gov/article/info%3Adoi%2F10.1289%2Fehp.120-a229 Page 2 / 3 Welcome!Register| Login Buy Sell Community Blog About Us :: Blog Search This Clothing Can Help Clean Our Air 04/07/2012 Posted in: sustainable design, eco fashion, clean tech, eco company The concept line Catalytic Clothing uses nanotechnology to break down airborne pollutants that contribute to climate change. The hybrid of designer Helen Storey and chemist Tony Ryan, Catalytic Clothing takes eco-friendly apparel to a whole new level. Currently just a concept and not something you can go out and buy, Catalytic Clothing will return this Spring when the two attend Edinburgh International Science Festival wearing clothing that will absorb nitrous oxide. So how does it work? Catalytic Clothing uses the power of a photocatalyst to break down pollutants. Powered by light, "When the light shines on the photocatalyst, the electrons in the material are rearranged and they become more reactive. These electrons are then able to react with the water in the air and Search Blog Archives break it apart into 2 radicals. A radical is an extremely reactive molecule. These radicals then react with the pollutants and cause them to break down into nonharmful chemicals." Their 2011 Field of Jeans exhibit demonstrated the ideas Tags behind this research: that everyday clothing can purify the air we breathe. what's new upcycled sustainable furniture 12 2 waste management 13 sustainable design 23 63 36 stuff we love repurposed 12 regulation 7 1 sustainable living sustainable recycled fashion recycled art 1 11 recycled 27 reclaimed furniture 2 reclaimed 21 public works 1 products 18 organic not green 1 new features 1 lighting 2 health and beauty 1 handmade 1 gsl contest 1 green products 22 green living 10 26 green energy 9 gluten free 1 get involved 3 gardening 1 garden 1 furniture 8 food and wine 1 food 2 featured seller 10 fashion 8 ethically produced 1 fair trade environment eco couture diy green https://greenstreamline.com/blog/post/this_clothing_can_help_clean_our_air 5 1 17 1 10 eco fashion 16 eco company 32 corporate responsibility 15 10 cool concepts 1 clean tech china 1 baby animal rights 1 1 Page 1 / 3 GreenStreamline on Twitter Follow Us The GreenStreamline Paper is out! http://t.co/t2i5MfR0 ▸ Top stories today via @greenstreamline @patricksmovment 13 hours ago plastic bottles create strong homes in Nigeria: https://t.co/pmQJwiqv #sustainable #design #wastemanagement 21 hours ago of course he makes no comment on #bigoil subsidies: http://t.co/hBhersSz 22 hours ago Image Source: Catalytic Clothing "Herself" may be the world's first air purifying dress: Image Source: Catalytic Clothing So, can clothing really help mitigate climate change? I guess we will have to see but https://greenstreamline.com/blog/post/this_clothing_can_help_clean_our_air Page 2 / 3 WIREDINSIDER About Partners Events Win Shop Say Hello Insider Quiz CURATED BY >> IT GIRL CULTURAZZI February 28th, 2012 GASTRONAUT Tweet Like DIGITAL GENTLEMAN 0 ADVENTURE CAPITALIST SMARTER UPSTARTER MAKER BUY NOW: PRINT | iPad >> THE GARMENT THAT CAN SAVE THE WORLD > Subscribe to WIREDInsider THE LATEST ON WIRED.COM WIRED TAGS Smarter Upstarter Digital Gentleman IT Girl Image via The Creators Projects Culturazzi A fashion professor and a chemist are teaming up to create gorgeous, stylish clothing that isn’t just eco-friendly, it’s eco-saving. The Catalytic Clothing project has created a sprayable nano particle that can be applied to regular clothing. The particles absorb particular types of pollution and toxins from their air, rendering them into harmless compounds. As a catalyst (think back to Chem 101, people) the nano particles can be used over and over, and thus do good wherever the wearer strolls. In order to clean the air of a mid-sized city all of the citizens would need to be wearing treated garments. The Catalytic Clothing Project is truly crowd-sourced air cleaning. It will be really cool to see this rather fringe, but useful, technology taken up by the likes of high-end designers, or even mass production outlets. Just think of it: one day if someone criticizes you for wearing sweatpants, you could snarkily reply that these sweatpants are saving the planet. Adventure Capitalist Maker Gastronaut Featured Insider Do you where eco-conscious clothing? Tell us below or @WIREDInsider. 1 note • Comments —Digital Gentleman somestrangeseahorse reblogged this from wiredinsider wiredinsider posted this #WIREDSTORE ON INSTAGRAM Please enable JavaScript to view the comments powered by Disqus. blog comments powered by Disqus < Previous post Next post > http://wiredinsider.tumblr.com/post/18451811157/the-garment-that-can-save-the-world Page 1 / 2 Hello. Sign in or open a new account Home About Us Products Green News Green Tips Special Offers Your Account Basket Search Our Products Natural beauty Air-purifying Catalytic Clothing wins eco award By Simon 7. June 2012 12:00 You might like Natural hair care Natural deodorants Natural dental care Men's beauty Natural baby & children Cleaning products Water & energy saving Eco gifts & gadgets Catalytic Clothing, a new eco-clothing project supported by Ecover, has won the 2012 Conde Nast Innovation and Design Award for ‘Sustainability’. Catalytic Clothing was launched last July by Professor Helen Storey and scientist Professor Tony Ryan as they sought to discover how we could harness the surface of our clothing to purify the air we breathe. Ecover Washing Up Liquid 1 Litre from £2.39 Choose by brand Choose by criterion Choose by ingredient Special offers The process involves photocatalysts; chemicals that break down pollutants in the air. By adding photocatalysts to the fabrics we wear we can neutralise pollution as we go about our daily lives. Sign up for discounts Email address As Ecover points out in its online magazine, the-splash.co.uk: "It’s like carrying your very own catalytic converter in your pocket – except that catalytic converter is your pocket." Photocatalysts are already being used in paint and plastics in buildings but their effect can only be felt within 1m of the treated surface. Added to clothes, they become mobile; 40 people crossing a 1m stretch of pavement would purify two square metres of air in just one minute! Ecover Shower Gel 250ml £3.75 Considering that in the EU 348,000 premature deaths are attributed to air pollution each year, Catalytic Clothing sounds like it could be a lifesaver. The clothing is still being developed and it might be some time for it to hit the marketplace but for now the plan is to raise awareness. Thanks to Ecover, maker of green household cleaning products, and the Conde Nast award, Catalytic Clothing is now know to all BigGreenSmile fans. Spread the word. Ecover Dishwasher Tablets from £4.65 [Image: j.o.h.n. walker] RecentPosts Be the first to rate this post Empire State Building Tags: ecover, conde nast, catalytic clothing, sustainability, photocatalysts Categories: BigGreenSmile | Exceeds Energy Saving Targets Climate change | General | Green consumer | Health Alanis Morissette Speaks Out About Breastfeeding Reality TV Star Reveals Her Natural Hair E-mail | Comments (0) Thames Water's Top Water Saving Tips More BigGreenSmile news The Strawberry Blonde Is Sweet On Lavera Eco2Life green household cleaner wins Good Housekeeping award Eco2Life has been awarded The Good Housekeeping Institute Seal for its Multi-Surface Cleaner. Eco-friendly Green Oil wins two awards in one night Green Oil, maker of eco-friendly bicycle care and cleaning products, won Best Business for Sustainab... Categories Bio D wins Green Business of the Year award Bio D, maker of eco-friendly natural cleaning products, has won the Green Business of the Year award... BigGreenSmile (196) Climate Change (294) Energy Saving (516) Add comment Food & Drink (23) General (277) Green Consumer (302) Name* Green Home (367) E-mail* Health (24) Natural Baby (74) Comment Preview b i u quote 5 Natural Beauty (735) Natural World (135) Power Generation (149) Recycling (83) http://www.biggreensmile.com/green-news/biggreensmile/Air-purifying-Catalytic-Clothing-win-eco-award$11824.aspx Page 1 / 2