poker central media kit final

THE WORLD’S ONLY
24/7 POKER™ NETWORK
Richard Blankenship
richard@pokercentral.com
(858) 775-3300
MEDIA KIT
2015-2016
POKER CENTRAL
2,000+ HOURS
OF PROGRAMMING
50% ORIGINAL OR U.S. PREMIERE
THE PROGRAMMING
HIGH-STAKES
TOURNAMENTS
INSTRUCTION
NEWS
ORIGINAL
SIGNATURE
SERIES
CINEMA
World Poker Tour
European Poker Tour
Super High Roller Bowl
Tips & Tricks From the Pros
Learn Advanced Strategies
Poker 101
News
Highlights
Top 10
Player Updates
Destination Poker
Pokerography
Off the Table
The Greatest
Poker-themed Films
AUDIENCE
50 MILLION
U.S. POKER FANS
THERE ARE MORE POKER PLAYERS THAN GOLF (23M)
AND TENNIS PLAYERS (12M) COMBINED.
Pellucid Corp Research (golf)
Scarborough Research (tennis)
13 MILLION PEOPLE CLAIM TO WATCH POKER PROGRAMS
ON TV REGULARLY OR OCCASIONALLY.
MRI 2014
“Working with Poker Central has been a refreshing
“It has the ability to do so much more than
experience. Their commitment to producing top quality
merely provide fans with their daily poker
content for the rabid and enthusiastic poker community
fix. It can grow the game, create new
is remarkable. Even more impressive is the creativity
superstars and maybe even give some love
and flexibility they have shown in ensuring success for
to some overlooked poker variants.”
brand marketers and digital marketers alike.”
AUDIENCE
DEMOGRAPHICS
GENDER
AGE
55-64
45-54
65+
12%
6%
16%
17%
18-24
24%
25%
25-34
}
40%
72% MALE
35-44
HARDCORE POKER PLAYERS
OWN SEVERAL DEVICES
R
L
84%
Smart Phone
71%
Tablet
EDUCATION
62%
Bachelor Degree
or Higher
76%
Game Console
INCOME
Median Income
$72,400
26%
$100K+
Index 117 per MRI
AUDIENCE
EXPLODING DIGITAL ENGAGEMENT
A BOOMING MULTI-BILLION DOLLAR
SOCIAL GAMING MARKET
3 DAY POKER CENTRAL TWITCH
PREMIERE HAD OVER 2 MILLION VIEWS
HUGE CONSUMER SPENDING GROWTH
BILLIONS
$8
6
4
2
7M YOUTUBE VIEWS FOR A
SINGLE WSOP HAND
0
2013
2014
2015
2016
2017
2018
TWITCH
JUNE 29 - JULY 1
SHR CASH GAME
FOLLOWERS
24%
296,416 HOURS WATCHED
13,327 FOLLOWERS
1.2 MILLION VISITORS
2.6 MILLION VIDEO PLAYS
SUPER SPORTS FAN
LIKES
7%
(378 index to gen. pop.)
Compared to non-poker viewers, poker fans are much more likely to watch:
GOLF NETWORK
FOX SPORTS 1 & 2
NBC SPORTS
ESPN2
MLB NETWORK
REGIONAL SPORTS
Source: Nielsen NPower
POKER CENTRAL PROS
OUR POKER PROS ELEVATE YOUR BRAND
WITH PASSIONATE FANS
ANTONIO
ESFANDIARI
LIFETIME EARNINGS
CAREER WINS
181K
DANIEL
NEGREANU
$26,495,566
9
83K
USE OUR STAR
POWER ON
SOCIAL MEDIA,
CONTESTS,
COMMERCIALS,
CUSTOM
PROGRAMMING
OR BRAND
EVENT
APPEARANCES.
LIFETIME EARNINGS
CAREER WINS
371K
PHIL
HELLMUTH
$30,686,160
20
140K
LIFETIME EARNINGS
CAREER WINS
228K
$19,306,903
22
88K
ADVERTISING OPPORTUNITIES
We want to craft an exciting and thrilling
experience for your brand utilizing digital media,
breaking into the latest and most diverse
technolgy.
TRADITIONAL COMMERCIALS
DIGITAL ADS
Web / Mobile / OTT / VOD / Social Media
EVENT SPONSORSHIPS
CONTESTS
CUSTOM CONTENT ON POKER CENTRAL
EVENTS
SUPER HIGH ROLLER SERIES
The Super High Roller Series™ is a trademark owned by Poker Central®.
$1 MILLION
FIRST PLACE PRIZE
2015 SPONSORS
$250K
MIN. BUY-IN
$7.5 MILLION
FIRST PLACE PRIZE
PARTNERS