Heart of house design guidelines

Heart of house design guidelines
Small and Micro Designs
For Holiday Inn brand family hotels with
less than 20m (66ft) length of available wall space.
V4: April 2012
© 2012 InterContinental Hotels Group. All rights reserved.
How to use the guidelines
Page 3
How to use the guidelines
Design specifications
Page 4
Page 5
Page 6
Page 8
Page 9
Page 10
Page 12
Page 14
Page 16
Page 18
Page 19
Page 20
Page 21
Page 23
Page 24
Page 25
Design principles
Heart of house zones - overview
Zone 0 - Entrance
Zones 1 - 4 Design overview - Holiday Inn
Zones 1 - 4 Design overview - Holiday Inn Express
Zone 1 - About IHG
Zone 2 - About our brand
Zone 3 - About our hotel
Zone 4 - About our team
Icons and call-outs
The journey line
Colours
Inserts
Fonts
Other spaces
Micro design – PowerPoint version
Useful information
Page 26
Page 27
Page 28
Page 29
Page 30
Page 31
2
Installation top-tips
Installation and material guide
Artwork overview
Conversion chart
Furniture extras
Reveal
How to use the guidelines
This document details design specifications for the Heart of house Small and Micro Designs, created for hotels
with less than 20m (66ft) of available wall length. The wall space does not need to be in a continuous line and
can be across corridors, around corners, or even split onto different floors.
The main part of the Small Design consists of 8 posters that sit on an area of painted block colour on your walls.
Heart of house has been carefully designed to maximise impact and tell a cohesive story. All elements must
be included in your installation and where possible the order for each zone and each poster must remain as
specified in these design guidelines. There is a table for each zone explaining the elements, what each one is
made from and whether there is one design for all hotels or whether there is a franchise specific version.
The number of plastic frames needed is also shown.
All posters have been supplied as A1 (23.4“ x 33.1“) and are available as Global artwork (to hold A4 plastic
frames) and USA artwork (to hold Letter plastic frames).
For hotels with less than 5 meters (16ft) of available wall length a Micro Design (PowerPoint slide show for
a screen view) is recommended. See page 24 for details of how to use the Heart of house Micro Design.
Elements
POSTERS: A set of 8 posters, positioned
at eye level to display the main graphics.
3
ICONS: To be used above or below
posters, or in areas with no graphics.
FRAMES: Plastic frames to sit on top of
the posters and hold updateable content.
JOURNEY LINE: The connecting line
used to link all elements together.
Design principles
Please use the following design principles when planning your Heart of house.
1. Holiday Inn Resorts and Holiday Inn Club Vacations
should use the Holiday Inn design.
2. Positioning of posters – the designs contain a lot of
information, both in the posters and in the insert
templates. It is essential that all content is visible
to colleagues, so make sure you consider:
•Height – all posters and templates are to sit within visible eye height, so we suggest that you do not put any posters lower than 1m from the ground.
•E xisting features – be aware of existing features in your Heart of house area.
Do not place posters over light switches, over bumpers or rails or in areas
where the text is not visible.
3. Background wall colour – posters will have
greater impact and standout if they are mounted
onto an area of painted block colour from the
brand colour palette. We recommend a border
of 10cm (4 inches) between the edge of a poster
and the edge of the painted block colour – only
approved colours may be used. Please see
page 18 for a visual example.
4
4. Additional areas – if you have some additional
spaces in you back of house area that are not
being used for the posters, please consider how
these areas can be brightened up or improved.
This may include block painting a wall a brand
colour, or mounting some of the icons at a large
size to the walls. Approved brand colours must
be used for icons.
Heart of house zones - overview
The design is split into four story zones and an entrance zone.
A summary of the zones and key elements is shown below:
ZONE 0
Entrance Zone
ZONE 1
About IHG
ZONE 2
About our brand
ZONE 3
About our hotel
ZONE 4
About our team
‘I feel appreciated
at this hotel’
‘I’m part
of something
special’
‘I have a role
delivering this’
‘I’m proud to be
part of this hotel’
‘I feel valued as
part of the team’
Brand history
What our brand
stands for
Service
behaviours
Latest news
Hotel’s history
Hotel’s
performance
What’s happening
Mandatory
information
Team photos
Organisation
charts
Team origins
Recognition
Hello and
Thank you
doors
5
Vision
Purpose
Scale
Zone 0 – Entrance
What’s this zone about?
Welcoming and thanking
colleagues for their contribution.
What’s in the zone?
•Doors
What’s in it for colleagues
Welcoming colleagues to work and thanking
them everyday for their contribution.
6
Entrance zone
Doors
Design 1. Single door - Entrance
Design 1. Double door - Exit
Design 2. Entrance - Customer facing
(Mandatory)
Design 1
There are two standardised pieces of
artwork available, which can be cut to
size during installation:
1. Single door (176x89cm)
2. Double door (211x151cm)
Colleague
entrance
Alternatively you can create the size
you need with the help of your printer.
Design 2
There is an alternative design that can be used
if your Entrance and Exit doors are customer
facing. This will need to be scaled and produced
by a local printer.
Creative Guidance
• You can change the most dominant
language to your home language.
• Beware of flowing words over the entire
width of the door and how they split where
the doors open. It is fine if words run off
the edge of the doors and are cut off as all
the languages are repeated.
• Please make sure all local health & safety
and legal requirements have been met in
the entrance zone.
• If you do not have a physical door, you can
use these graphics in the entrance corridor
or other suitable spaces, e.g. on lifts.
• If your entrance/exit door is exposed to
constant trolley traffic, which is likely to
damage the vinyl, you may want to place it
only on the upper part of the door.
7
Examples
Zones 1 – 4 Design overview - Holiday Inn
ZONE 1 - Poster 1
Dry wipe
ZONE 1 - Poster 2
Poster print
Our brands
Meet
our hotel
owner
ZONE 2 - Poster 4
Pinboard
ZONE 2 - Poster 3
Poster print
About our
brand
About our
brand
We love it when
we bring Stay Real
to life…
Our friendly people love to make our guests feel totally comfortable
so they can relax and be themselves. This is why we stand for...
Championing
The Real You
Our vision
With…
We will deliver…
Great Ways of
jobs
core Live
service
the
values
Fin
an
cia
love
Guests
our hotels
Develop
our
Reduce on the
impact
environment
skills
Run
great
hotels
l
si b
on
in e
ss
a greatany
t it
comp
Make
the
rt
unity
Suppo
comm
eB
us
the
Create
ent
working
right
environm
Operate
efficiently
Resp
We’re all working
together to create
Achiev
targets
e profit
Celebrate
Difference
Work Better
Together
e
pl
Aim
Higher
Pe
o
Gue
st
Ex
Gaurav,
Holiday Inn
Chef
Great hotels
guests love
Our brands
the tition
Beat
compe
Do the
Right Thing
Show
we Care
Achieve targets
revenue
Meet the owner
Love our
Working
rns
etu
lR
n ce
Great Values
Minnie,
IHG Shanghai
ri e
Who share…
Great People
Manag
e risk
Delivered by…
pe
Great Brands
Safe offices
and hotels
When we have…
Our vision
1952
We’ve created the
world’s first and now
largest hotel loyalty
programme. Priority Club
Rewards recognises our
guests for their loyalty
to all of our hotels.
Our family
1967
Holiday Inn Leiden opens
in the Netherlands, the first
Holiday Inn to open
in Europe.
First Holiday Inn hotel
opened in Memphis, TN,
USA by Kemmons Wilson.
1993
Holiday Inn Hotels & Resorts
becomes the largest hotel
brand in the world with
365,000 rooms.
1983
Holiday Inn introduces
‘Priority Club Rewards’
loyalty programme.
Brand idea
Brand history
and latest news
Be You
Get Ready
Natural
Professional
Personable
Be knowledgeable
Be prepared
Notice
Show
You Care
Take
Action
Welcome
Connect
Be thoughtful
Show initiative
Own it
Go the extra mile
Service
behaviours
Well done to everyone
for doing this everyday…
Employee
recognition cards
1995
Holiday Inn Hotels & Resorts
Worldwide goes live on the
internet. It’s the first hotel
company to enable guests
to book directly on
the internet.
Members collect points and miles for every stay and
exchange them for exclusive benefits such as free nights.
2007
everyday
Holiday Inn Hotels & Resorts
brand relaunch announced in
Dallas. More than 3,000 hotels
now operate under new
standards making it the
biggest relaunch
in history.
ZONE 3 - Poster 5
Dry wipe
Fina
nc
ia
jobs
Love our
Li
Win ve
se
rvni
icengthLieveco
vaWlu ourer
ayes
s
nce
r ie
IHG wheel
pe
nce
r ie
A safe hotel
for
A safe
colleague
and gueshote
sl
ts
eB
us
ine
ss
Gue
st
Ex
Financial Returns
nce
r ie
eB
us
ine
ss
Gue
st
Ex
Last updated:
Creating the right environment
About our
team
Passport
Photo
Passport
Photo
Responsible Business
Actions to take
pe
nce
r ie
Man
age
risk
A safe hotel
for
A safe
colleague
and gueshote
sl
ts
Ex
st
Gue
l
sib
on
Resp
8
s love
Guest hotel
our
eB
us
ine
ss
About our
team
What’s happening
in the hotel
People
great Run a
hotel
att
rea n
a g In
e it ay
ak lid
M Ho
l
sib
on
Resp
environm r e
e
eorout ththityt
uc ct
onnen
edpp
u
RSu
pa ro
mnm
im m
vi
en
pe
S
TE
Fin
E
an
cia
Pe
o
lop
Deve
skillss
lop skill
Deveour
our
the
port
Reduce
the
Sup
act on ity
imp
communent
co
ACT
ION
ST
O
e
pl
thtee
be t’
Crteeatoking
Creaw
mornmseenlf
ht rour
‘Roo
rig
viyo
en
Operate
efficient
ly
rns
etu
lR
Ex
st
Gue
KE
TA
H
A it
pr
targch
ie ofi
ets ve
pr
t of
it
Ou
PreP
le
olpe
oep
eve nue ts
reve
Achi
Hit
ue targe
reven
targets
e on
t th titi
Bea mpe
co
lR
pe
Man
age
risk
s love
Guest hotel
our
eB
us
ine
ss
l
sib
on
Resp
great Run a
hotel
att
rea n
a g In
e it ay
ak lid
M Ho
l
sib
on
Resp
environm r e
e
eorout ththityt
uc ct
onnen
edpp
u
RSu
pa ro
mnm
im m
vi
en
EEL
WH
s
NG
RI eturn
About our
hotel
lop
Deve
skillss
lop skill
Deveour
our
the
port
Reduce
the
Sup
act on ity
imp
communent
co
Fina
nc
ia
jobs
Love our
Li
Win ve
se
rvni
icengthLieveco
vaWlu ourer
ayes
s
S
TE
Fin
E
an
cia
thtee
be t’
Crteeatoking
Creaw
mornmseenlf
ht rour
‘Roo
rig
viyo
en
Pe
o
Meet the team…
e
pl
H
A it
pr
targch
ie ofi
ets ve
pr
t of
it
Operate
efficient
ly
ACT
ION
ST
O
rns
etu
lR
ZONE 4 - Poster 8
Pinboard
ZONE 4 - Poster 7
Pinboard
KE
TA
Ou
PreP
le
olpe
oep
lR
eve nue ts
reve
Achi
Hit
ue targe
reven
targets
e on
t th titi
Bea mpe
co
EEL
WH
s
NG
RI eturn
About our
hotel
ZONE 3 - Poster 6
Poster print
2009
Holiday Inn Hotels & Resorts is
proud to be an Official London
2012 Olympic and Paralympic
games partner. Our people
will look after the athletes
in the Athletes’ Village.
Guest Experience
Updates / latest
news by wheel
segment
About the team
Passport
Photo
Passport
Photo
Passport
Photo
Passport
Photo
Passport
Photo
Passport
Photo
Passport
Photo
Passport
Photo
Passport
Photo
Passport
Photo
This is where we Play, Laugh, Share…
Meet the team
Zones 1 – 4 Design overview - Holiday Inn Express
ZONE 1 - Poster 1
Dry wipe
ZONE 1 - Poster 2
Poster print
Our brands
Meet
our hotel
owner
ZONE 2 - Poster 4
Pinboard
ZONE 2 - Poster 3
Poster print
About our
brand
About our
brand
We love it when
we bring Stay Real
to life…
Our friendly people love to make our guests feel totally comfortable
so they can relax and be themselves. This is why we stand for...
Championing
The Real You
Our vision
With…
We will deliver…
Great Ways of
jobs
Fin
an
cia
core Live
service
the
values
Develop
l
si b
on
the
rt
unity
Suppo
comm
eB
us
the
Create
ent
working
right
environm
Operate
efficiently
our
Reduce on the
impact
environment
skills
Run
great
hotels
in e
ss
a greatany
t it
comp
Make
Work Better
Together
love
Guests
our hotels
Achiev
targets
e profit
Celebrate
Difference
Resp
Aim
Higher
Pe
o
e
pl
the tition
Beat
compe
Do the
Right Thing
Show
we Care
Achieve targets
revenue
Meet the owner
Love our
Working
rns
etu
lR
n ce
Great Values
Minnie,
IHG Shanghai
ri e
Who share…
Great People
Manag
e risk
Delivered by…
pe
Great Brands
Safe offices
and hotels
When we have…
Gue
st
Ex
Gaurav,
Holiday Inn
Chef
Our vision
1991
1996
By now a new hotel
is opened every 4 years
and the first European
hotel is launched in
Strathclyde, Scotland.
The Holiday Inn Express Hotels
brand is launched
in the US.
Great hotels
guests love
Our brands
We’re all working
together to create
We’ve created the
world’s first and now
largest hotel loyalty
programme. Priority Club
Rewards recognises our
guests for their loyalty
to all of our hotels.
Our family
Brand idea
2004
Holiday Inn Express Hotels
SimplySmart™ is launched in
the US across more than 1,300
properties to enhance guests’
overall experience.
2003
Express Start breakfast bars are rolled
out across all 1,250 US properties with
Smart Roast coffee and a cinnamon
roll developed exclusively
for the brand.
2006
Holiday Inn Express Hotels
SimplySmart™ bedding
collection is launched in
the US, Canada and Mexico
across more than
1,400 properties.
Brand history
and latest news
Be You
Get Ready
Natural
Professional
Personable
Be knowledgeable
Be prepared
Notice
Show
You Care
Take
Action
Welcome
Connect
Be thoughtful
Show initiative
Own it
Go the extra mile
Service
behaviours
Well done to everyone
for doing this everyday…
Employee
recognition cards
Members collect points and miles for every stay and
exchange them for exclusive benefits such as free nights.
2007
IHG relaunches
Holiday Inn Hotels & Resorts
brand family.
2008
Holiday Inn Express Hotels
launches an updated Express
Start Breakfast Bar in
the Americas.
everyday
2009
IHG celebrates 1000th
Holiday Inn Express hotel.
ZONE 3 - Poster 5
Dry wipe
EEL
WH
s
NG
RI eturn
jobs
Love our
e
te thng t
Creaworki en
ht nm
rig viro
en
Operate
efficient
ly
Gue
nce
r ie
pe
Man
age
risk
A safe
for collehotel
and guesagues
ts
ine
ss
st
Ex
ACT
ION
ST
O
Pe
o
IHG wheel
Financial Returns
e
pl
People
9
pe
rie
nce
l
sib
on
Resp
eB
us
ine
ss
Gue
st
About our
team
Ex
Last updated:
Passport
Photo
Passport
Photo
Responsible Business
Actions to take
KE
TA
Fina
nc
ia
us
s love
Guest hotel
our
l
ib
ns
rns
etu
lR
great Run a
hotel
at
re n
a g In ss
e it ay re
ak lid xp
M Ho E
o
Resp
r
ou e
ce th t
du on en
Re pact nm
im viro
en
Creating the right environment
What’s happening
in the hotel
skills
Develop
the
Support ity
commun
eB
About our
team
Meet the team…
Pe
Li
servve th
ice e co
valu re
es
S
About our
hotel
H
targit profi
ets t
ZONE 4 - Poster 8
Pinboard
ZONE 4 - Poster 7
Pinboard
le
op
lR
nue
Hit reve
targets
e on
t th titi
Bea mpe
co
TE
Fin
E
an
cia
About our
hotel
ZONE 3 - Poster 6
Poster print
Guest Experience
Updates / latest
news by wheel
segment
About the team
Passport
Photo
Passport
Photo
Passport
Photo
Passport
Photo
Passport
Photo
Passport
Photo
Passport
Photo
Passport
Photo
Passport
Photo
Passport
Photo
This is where we Play, Laugh, Share…
Meet the team
Zone 1 – About IHG
What’s this zone about?
IHG + hotel owner.
What’s in the zone?
•Meet the owner
•Great hotels guests love
•Our vision
•Our family
What’s in it for colleagues?
To help colleagues understand
they are part of the IHG family
across the world.
10
Poster Orientation Size Material
Designs available for:
Frame size
Number
All hotels Managed Franchised A4 Letter of frames
1
Portrait &
landscape
A1
Dry wipe - direct to surface
or wrap mounted
✘
✓
✓
✓ ✓
2 portrait
2
Portrait &
landscape
A1
Poster print, direct to
surface or wrap mounted
✘
✓
✓
✓ ✓
2 landscape
✓ - Available ✘ - Not available
Zone 1
Poster 1 – Franchised / Portrait
Poster 2 – Franchised / Landscape
Our brands
Meet
our hotel
owner
Our vision
With…
We will deliver…
Great Ways of
Great Values
Bu
s
jobs
Fin
an
cia
Love our
in e
ss
skills
s
n ce
Ma
nag
l
si b
on
1
Work Better
Together
Run
great
hotel
love
Guests
our hotels
t the y
por nit
Sup mu
com
at
y
a gre
it pan
ket com
Ma
Resp
1
Develop
our
Reduce on the
impact ment
environ
e
Aim
Higher
Pe
o
the
te ing
Creawork ent
t
righ ronm
envi
fit
Operate
efficiently
Celebrate
Difference
e
pl
n
t the itio
Bea pet
com
There are two posters in this zone:
Poster 1 contains:
1. Meet our owner
2. Great hotels guests love
Poster 2 contains:
1. Our vision
2. Our family
Ach
targ ieve
ets pro
Achieve targets
revenue
Do the
Right Thing
Show
we Care
rns
etu
lR
cor Liv
e ser e
the
val vice
ues
Working
Minnie,
IHG Shanghai
ri e
Who share…
Great People
pe
Delivered by…
e risk
Great Brands
Safe offices
and hotels
When we have…
Gue
st
Ex
Gaurav,
Holiday Inn
Chef
2
3
We’ve created the
world’s first and now
largest hotel loyalty
programme. Priority Club
Rewards recognises our
guests for their loyalty
to all of our hotels.
Our brands
We’re all working
together to create
Members collect points and miles for every stay and
exchange them for exclusive benefits such as free nights.
Creative Guidance
About
Our vision
11
We will become…
Great Ways of
Aim
Higher
Love our
Win
ningLive
Wayour
s
our
Reduce on the
impact ent
environm
Great
Companies
Run great
hotels
t the
por nity
Sup mu
com
eB
us
One of the world’s
Ou
rP
te
Creato be f’
m rsel
‘Rooyou
Develop
our skills
in e
ss
n ce
Fin
an
cia
Celebrate
Difference
Work Better
Together
prof
it
ri e
Show
we Care
About
Meet
our hotel
owner
Ach
targ ieve
ets
Operate
efficiently
pe
Do the
Right Thing
rns
etu
lR
jobs
Working
l
si b
on
HOHSmall_Zone1_IHGDidyouknow
With…
Great Values
Minnie,
IHG Shanghai
love
Guestshotels
our
3
Who share…
Great People
at
gre y
it a pan
ke com
Ma
HOHSmall_Zone1_IHGFamily
Delivered by…
ple
eo
2
Great Brands
Resp
HOHSmall_Zone1_MeetTheOwners
When we have…
Man
age
risk
Safe offices
and hotels
Poster 1 – Managed / Landscape
G ue
st
Ex
Guests love to stay with us
People love to work here
Owners love our brands
Investors love our performance
Gaurav,
Holiday Inn
Chef
The blue dotted line indicates where
frames with updatable inserts must be
placed. A full list of inserts and guidance
on their use can be found on page 20 & 21.
1
Poster 2 – Managed / Portrait
n
t the itio
Bea pet
com
Updatable Inserts
everyday
Achieve targets
revenue
• There are managed and franchised
versions of zone 1 posters.
• The Great hotels guests love area is
interactive, where you can get your
colleagues involved. The white area
around the heart is for your colleagues
to sign up to the IHG vision.
• Always use non-permanent pens for
colleagues’ signatures.
2
We’re all working
together to create
1
1
We’ve created the
world’s first and now
largest hotel loyalty
programme. Priority Club
Rewards recognises our
guests for their loyalty
to all of our hotels.
Members collect points and miles for every stay and
exchange them for exclusive benefits such as free nights.
everyday
3
Zone 2 – About our brand
What’s this zone about?
The Holiday Inn /
Holiday Inn Express brand.
What’s in the zone?
•Brand idea
•Brand history
•Service behaviours
•Latest news
Poster Orientation Size Material
3
Portrait &
landscape
4
Portrait &
landscape
12
Frame size
Number
All hotels Managed Franchised A4 Letter of frames
A1
Poster print, direct to
surface or wrap mounted
✓
✘
✘
✓ ✓
1 portrait
A1
Dye sub printed on to
display traviera & wrap
mounted or screen print
direct to pinboard
✓
✘
✘
✓ ✓
0
✓ - Available ✘ - Not available
What’s in it for colleagues?
To make colleagues feel proud of the
brand and remind them that they have an
important role in bringing it to life for guests.
Designs available for:
Zone 2
Poster 3 – Portrait
Poster 4 – Landscape
About our
brand
About our
brand
We love it when
we bring Stay Real
to life…
Well done to everyone
for doing this everyday…
Our friendly people love to make our guests feel totally comfortable
so they can relax and be themselves. This is why we stand for...
There are two posters in this zone:
Poster 3 contains:
1. Brand idea
2. Brand history
3. Latest news
Poster 4 contains:
1. Service behaviours
2. Employee recognition cards
Championing
The Real You
1952
1967
Holiday Inn Leiden opens
in the Netherlands, the first
Holiday Inn to open
in Europe.
First Holiday Inn hotel
opened in Memphis, TN,
USA by Kemmons Wilson.
1993
5
5
Be You
Get Ready
Natural
Professional
Personable
Be knowledgeable
Be prepared
Notice
Show
You Care
Take
Action
Welcome
Connect
Be thoughtful
Show initiative
Own it
Go the extra mile
5
5
1983
Holiday Inn Hotels & Resorts
becomes the largest hotel
brand in the world with
365,000 rooms.
Holiday Inn introduces
‘Priority Club Rewards’
loyalty programme.
4
1995
Creative Guidance
• Poster 4 should be a printed pinboard.
The red dotted line indicates where
the employee recognition cards should
be displayed.
• Insert reference 5 is an updatable
template showing which employees
have demonstrated one of the service
behaviours. This doesn’t require a frame
but will need to be trimmed and pinned
to the pinboard.
Updatable Inserts
The blue dotted line indicates where
frames or updatable inserts must be
placed. A full list of inserts and guidance
on their use can be found on page 20 & 21.
Holiday Inn Hotels & Resorts
Worldwide goes live on the
internet. It’s the first hotel
company to enable guests
to book directly on
the internet.
2009
2007
Holiday Inn Hotels & Resorts is
proud to be an Official London
2012 Olympic and Paralympic
games partner. Our people
will look after the athletes
in the Athletes’ Village.
Holiday Inn Hotels & Resorts
brand relaunch announced in
Dallas. More than 3,000 hotels
now operate under new
standards making it the
biggest relaunch
in history.
Poster 4 – Portrait
About our
brand
5
Poster 3 – Landscape
About our
brand
Championing
The Real You
1991
The Holiday Inn Express Hotels
brand is launched
in the US.
2007
IHG relaunches
Holiday Inn Hotels & Resorts
brand family.
HOHSmall_Zone2_LatestNews
5
HOHSmall_Zone2_ServiceBehaviours
13
Express Start breakfast bars are rolled
out across all 1,250 US properties with
Smart Roast coffee and a cinnamon
roll developed exclusively
for the brand.
2006
Holiday Inn Express Hotels
SimplySmart™ bedding
collection is launched in
the US, Canada and Mexico
across more than
1,400 properties.
2008
Holiday Inn Express Hotels
launches an updated Express
Start Breakfast Bar in
the Americas.
2004
Holiday Inn Express Hotels
SimplySmart™ is launched in
the US across more than 1,300
properties to enhance guests’
overall experience.
2009
IHG celebrates 1000th
Holiday Inn Express hotel.
Be You
Get Ready
Natural
Professional
Personable
Be knowledgeable
Be prepared
Notice
Show
You Care
Take
Action
Welcome
Connect
Be thoughtful
Show initiative
Own it
Go the extra mile
Well done to everyone
for doing this everyday…
1996
By now a new hotel
is opened every 4 years
and the first European
hotel is launched in
Strathclyde, Scotland.
2003
4
5
Our friendly people love to make our guests feel totally comfortable
so they can relax and be themselves. This is why we stand for...
We love it when
we bring Stay Real
to life…
4
5
5
Zone 3 – About our hotel
What’s this zone about?
Our hotel.
What’s in the zone?
•IHG wheel
•Actions to take
•What’s happening in the hotel
•Updates / latest news by
wheel segment
What’s in it for colleagues?
Make them feel proud of the
hotel they work in and help create
‘Great hotels guests love’.
14
Poster Orientation Size Material
Designs available for:
Frame size
Number
All hotels Managed Franchised A4 Letter of frames
5
Portrait &
landscape
A1
Dry wipe - direct print or
wrap mounted
✘
✓
✓
✓ ✓
0
6
Portrait &
landscape
A1
Poster print, direct to
surface or wrap mounted
✘
✓
✓
✓ ✓
1 portrait
4 landscape
✓ - Available ✘ - Not available
Zone 3
Poster 5 – Franchised / Portrait
Poster 6 – Franchised / Landscape
Financial Returns
Fina
nc
ia
Love ou
r jobs
L
sWerinive t
vnicin hLiv
egv e ecor
aWlua uer
yes
6
ine
ss
G
t
ues
Pe
o
us
ine
ss
Gue
st
Poster 6 – Managed / Portrait
Ex
Last updated:
s
st
Fina
nc
ia
ur
P
nce
rie
eB
Financial Returns
us
ine
ss
Gue
st
7
Our People
8
Guest Experience
Ex
9
Last updated:
15
Responsible Business
pe
nce
rie
S
TE
Fin
E
an
cia
Win
nin Live
g W ou
ay r
s
Gue
pe
Ma
na
ge
ris
k
ine
s
A safe ho
tel
us
Ex
ACT
ION
ST
O
O
l
sib
on
Resp
eB
great Run a
hotel
s love
Guestr hotel
ou
t
ort ity
pp un
Su mm
co
l
ns
tur
Re
eo
Opera
efficiente
tly
our e
Reduce
on th
impact
ment
environ
he
ple
eo
ate
Creto be ’
lf
om rse
‘Ro you
Develop
our skills
t
ea
gr nn
t a I ss
e i ay re
ak lid xp
M Ho E
HOHSmall_Zone3_GE
A
tar chiev
get e p
s rofi
t
l
ib
ns
10
lR
Ou
rP
KE
TA
ple
EEL
WH
s
NG
RI eturn
Love ou
r jobs
About our
hotel
HOHSmall_Zone3_RB
HOHSmall_Zone3_OP
6
Poster 5 – Managed / Landscape
o
Resp
9
10
About our
hotel
the ion
at tit
Be mpe
co
8
HOHSmall_Zone3_FR
Guest Experience
nce
r ie
eB
Ex
st
Gue
Achieve
targets
revenue
7
People
Ex
9
pe
nce
r ie
eB
us
ine
ss
pe
A safe ho
tel
for
A sa
colfelea
hogutel
es
and gu
ests
Ma
na
ge
ris
k
great Run a
hotel
l
sib
on
Resp
OHSmall_Zone3_Information_
H
HotelUpdate
r ie
nce
us
pe
n ce
r ie
Ma
na
ge
ris
k
A safe ho
tel
for
A sa
colfelea
hogutel
es
and gu
ests
pe
S
Fina TEE
nc
ia
Fina
nc
ia
Love ou
r jobs
eB
Ex
lop
ve
De
skills
lopr sk
ills
Deveou
s love
Guestr hotel
ou
6
8
e
pl
L
sWerinive t
vnicin hLiv
egv e ecor
aWlua uer
yes
st
Gue
Updatable Inserts
The blue dotted line indicates where frames
with updatable inserts must be placed. A full
list of inserts and guidance on their use can
be found on page 20 & 21.
7
KE
TA
S
e
pl
s love
Guestr hotel
ou
TE
Fin
E
an
cia
Pe
o
ACT
ION
ST
O
ns
tur
Re
l
rns
etu
lR
l
sib
on
Resp
t
ea
gr nn
ta I
e i ay
ak lid
M Ho
l
sib
on
Resp
athtee
Carteertkoinbgent’
o elf
Crew
tom nrms
igohnvyiroou
r‘R
e
t
ea
gr nn
ta I
e i ay
ak lid
M Ho
re
t th
orou
Redu
the
ppce
Su
ct on
ity
pam
un
im
m
ment
co
environ ur he
o t e
cpeorotnnthitnyt
u
d t ume
RSeuppacm
n
o
m
ir
im
ceonv
le
olpe
oep
n
the io
at tit
Be mpe
co
targ
H
A
tar cithpiervo
get efipt
s rofi
t
Operate
effi
effici
cieen
nttly
ly
l
sib
on
Resp
• The action wheel is an updatable area.
Apply on a wipeable surface. Always use
non-permanent pens when writing.
lR
venue s
hie
Ac
t reve
Hi
uestarget
revenet
Creative Guidance
great Run a
hotel
eB
us
ine
ss
Ou
PreP
ST
O
lop
ve
De
skills
lopr sk
ills
Deveou
re
t th
orou
Redu
the
ppce
Su
ct on
ity
pam
un
im
m
ment
co
environ urhe
e
e ot t th y
upc cotronneitnt
d
RSeuppa m
num
m
iro
im
o
v
cen
EEL
WH
s
NG
RI eturn
te
athe
Carteertkoinbgent’
o elf
Crew
tom nrms
ighonvyiroou
r‘R
e
t
Operate
effi
effici
cieen
nttly
ly
Responsible Business
About
ACour
hotel TION
KE
TA
H
A
tar cithpiervo
get efipt
s rofi
There are two posters in this zone:
Poster 5 contains:
1. IHG wheel
2. Actions to take
Poster 6 contains:
1. What’s happening in the hotel
2.Updates / latest news by wheel segment
Ou
PreP
le
olpe
oep
lR
es
nuget
hie
Ac
t revevetar
Hi
revenues
et
rg
ta
n
the io
at tit
Be mpe
co
EEL
WH
NG
ns
I
r
R
etu
About our
hotel
10
Zone 4 – About our team
What’s this zone about?
You and your team.
What’s in the zone?
•Creating the right environment
•Team photos
•Employee space
What’s in it for colleagues?
Helping everyone feel informed,
valued and part of the family.
16
Poster Orientation Size Material
7
Portrait &
landscape
8
Portrait &
landscape
Designs available for:
Frame size
Number
All hotels Managed Franchised A4 Letter of frames
A1
Dye sub printed on to
display traviera & wrap
mounted or screen print
direct to pinboard
✓
✘
✘
✓ ✓
0
A1
Dye sub printed on to
display traviera & wrap
mounted or screen print
direct to pinboard
✓
✘
✘
✓ ✓
0
✓ - Required ✘ - Not required
Zone 4
Poster 7 – Portrait
There are two posters in this zone:
About our
team
Poster 8 – Landscape
Creating the right environment
Poster 7 contains:
1. Creating the right environment
Example content:
- New starter information
- Star of the month
- Birthdays
- Colleague benefits
- HR policies and information
Poster 8 contains:
1. Meet the team
2. Employee space
About our
team
Meet the team…
This is where we
Play, Laugh, Share…
12
11
Creative Guidance
Poster 8 – Portrait
• Print passport sized photos of your
team and pin them onto the ‘Meet
the team’ pinboard in areas highlighted
with the blue dotted line.
Updatable Inserts
The red dotted line indicates
where inserts can be placed.
11
11
11
11
11
11
11
11
11
11
11
12
12
12
12
G
HOHSmall_Zone4_NewFaces
HOHSmall_Zone4_Recognition_Stars
HOHSmall_Zone4_Leadership_Team
HOHSmall_Zone4_Grow
HOHSmall_Zone4_Involve
HOHSmall_Zone4_Start
HOHSmall_Zone4_You
HOHSmall_Zone4_Training&Development
HOHSmall_Zone4_GettingInvolved
HOHSmall_Zone4_NewEmployees
HOHSmall_Zone4_Recognition
HOHSmall_Zone4_EmployeeSpace_Announcements
HOHSmall_Zone4_EmployeeSpace_Birthdays
HOHSmall_Zone4_EmployeeSpace_Celebrations
HOHSmall_Zone4_EmployeeSpace_Recommendations
Generic_Templates
17
About our
team
Meet the team…
Poster 7 – Landscape
About our
team
Creating the right environment
This is where we Play, Laugh, Share…
11
12
The artwork files of the icons and call-outs
are included in the Small / Micro Design
artwork folder available on Merlin>
Teamspaces>People Tools>Involve>
Heart of house.
18
a rg
et
et
LAST
CHANCE
e
Scor
Call-outs are small icons you can print at
your hotel; they should be used to draw our
colleague’s attention to any new updates
in Heart of house or any information that
is particularly important and exciting. They
should be printed and mounted to foamex
or card and can be stuck on with Blu-Tack
or any semi-permanent adhesive on to the
posters, the plastic frames or on the wall
around posters.
Tar
get
Our
Each icon can be scaled up or down to work
on your wall, depending on its size. The icons
(a set of six) that are produced and supplied
by the central IHG print supplier together
with their Small Heart of house solution
are available in two sizes: 30cm2 or 50cm2.
Icons
ov
We have a set of icons that can add fun
and excitement to your Heart of house
area. They are designed to liven up a
blank area or wall.
Call-outs
Ab
Icons and
call-outs
NEW
Example
The journey line
and background
wall colour
The journey line must be used to connect
all the areas of your Heart of house. Whether
this is connecting from the posters to a
campaign space with a pinboard and icons,
or simply to connect the posters from one
zone to the next, it is a great device that will
lead employees around Heart of house.
It is possible that your posters will sit quite
close to one another so please reference the
examples shown for a suggestion on how
this can work. The line does not need to stay
on the wall, it can go on the ceiling or even
the floor.
• The colour of the line should be the same
as the block colour your posters sit on.
It must be an approved brand colour.
• The journey line width must be consistent
throughout all zones. We recommend
using a width of 70mm (2.75 inches).
• To avoid confusion, keep the journey
line simple and ensure there is only
one journey line to follow.
Posters should sit on a block of painted
colour, applied directly to the wall.
This must be a brand colour from the
approved colour palette (please see p.19
for further guidance). A border of approx.
100mm (4 inches) should be visible around
the top, bottom and edges of the posters.
Please see the examples shown as a guide.
19
Example
Example
Colours
We have a range of colours you can
use to bring the Heart of house to life.
IHG Colours
Holiday Inn Colours
As a rule, white should be the most
dominant background colour and colour
blocks should be sprinkled around the
spaces to create areas of impact.
Don’t paint a wall in multi-colours or paint
one colour above a rail or bumper and
a different shade or colour below it.
Keep it simple.
You can use blocks of colours in other
areas to add vibrancy.
For further information about colour
palettes see the master guidelines for
IHG, Holiday Inn and Holiday Inn Express
on Brand Central.
PMS 1795
PMS 1595
PMS 233
PMS 254
C: 0, M: 100, Y: 100, K: 10
C: 0, M: 75, Y: 95, K: 7
C: 13, M: 98, Y: 0, K: 0
C: 52, M: 94, Y: 0, K: 0
PMS 362
PMS 376
PMS 364
PMS 7417
C: 70, M: 0, Y: 100, K: 9
C: 50, M: 0, Y: 100, K: 0
C: 65, M: 0, Y: 100, K: 42
C: 0, M: 75, Y: 75, K: 0
PMS 116
PMS 7486
PMS 277
PMS 659
C: 0, M: 16, Y: 100, K: 0
C: 20, M: 0, Y: 30, K: 0
C: 27, M: 7, Y: 0, K: 0
C: 55, M: 30, Y: 0, K: 0
RAL 6018
(Satin)
Holiday Inn Express Colours
RAL 5002
(Satin)
PMS Reflex Blue
C: 100, M: 73, Y: 0, K: 2
PMS 364
C: 65, M: 0, Y: 100, K: 42
PMS 716
C: 0, M: 45, Y: 91, K: 0
20
RAL 6018
(Satin)
PMS 285
PMS 376
PMS 362
C: 89, M: 43, Y: 0, K: 0
C: 50, M: 0, Y: 100, K: 0
C: 70, M: 0, Y: 100, K: 9
PMS 2707
PMS 659
PMS 7492
C: 17, M: 6, Y: 0, K: 0
PMS 113
C: 0, M: 7, Y: 66, K: 0
C: 55 M: 30, Y: 0, K: 0
C: 12, M: 0, Y: 50, K: 7
Inserts
Inserts are critical to the success of
the Heart of house. Content should be
kept up-to-date – refreshed on a daily,
weekly, monthly or quarterly basis
depending on their relevance. This keeps
your colleagues engaged and motivated
with the Heart of house at all times.
Remember, use the call-outs to highlight
to your colleagues that something new
has been posted up.
Content is displayed in a consistent way,
through a pre-designed set of templates,
so it’s simple and easy to keep updating.
All you need to do is provide the hotel
specific content. Here are a few examples
of the inserts brought to life.
Please use the template that best suits
your content – they have been built
specifically for each zone. All templates are
available in both A4, US letter, portrait and
landscape formats.
Each insert’s reference will direct you to
a Microsoft PowerPoint template. In some
cases there is more than one template
within the document.
21
Inserts
Shown is a list of all the inserts available
to download from Merlin - People Tools
- Involve - Heart of house. They are listed
under the zone then reference number.
Some inserts have various options to cover
different types of content that might be
shown in that section.
Creative Guidance
• The inserts are supplied as PowerPoint
files with updatable areas for ease
of use.
• A set of generic inserts have been
supplied that are blank. These are
flexible pages that can hold text or
imagery and include a range of icons
to help support your message.
22
Poster
Ref
File name
Description
1
Updates
1
HOHSmall_Zone1_MeetTheOwners
Share who the owners are
By hotel as agreed with owner
2
2
HOHSmall_Zone1_IHG_Family
Number of PCR members
By Internal Communications on Merlin. Quarterly
2
3
HOHSmall_Zone1_IHG_DidYouKnow
Information from each region
By Internal Communications on Merlin. Quarterly
3
4
HOHSmall_Zone2_LatestNews
Update on the brand
By Internal Communications on Merlin. Monthly
4
5
HOHSmall_Zone2_ServiceBehaviours
Pictures showing employees who have
demonstrated one of the service behaviours
By hotel. Monthly
6
6
HOHSmall_Zone3_Information_
HotelUpdate
Sample templates Daily, Weekly, Monthly
By hotel from daily briefing meeting
6
7
HOHSmall_Zone3_SteeringWheel_FR
Update on financial performance
Progress against target from Essbase
6
8
HOHSmall_Zone3_SteeringWheel_RB
Survey posters
Last page from TNS report in June and December
Emissions by hotel. Monthly
6
9
HOHSmall_Zone3_SteeringWheel_OP
Update on hotels responsible business
development.
6
10
HOHSmall_Zone3_SteeringWheel_GE
Guest comments
By hotel. Monthly
7
11
HOHSmall_Zone4_NewFaces
Picture of one new starter
By hotel
7
11
HOHSmall_Zone4_Recognition_Stars
Picture of the star of the month
By hotel. Monthly
7
11
HOHSmall_Zone4_Leadership_Team
Pictures of the hotel leadership team
By hotel. Monthly
7
11
HOHSmall_Zone4_Grow
7
11
HOHSmall_Zone4_Involve
7
11
HOHSmall_Zone4_Start
Information for hotel to share with colleagues
By Hotel as required
7
11
HOHSmall_Zone4_You
7
11
HOHSmall_Zone4_Training&Development
7
11
HOHSmall_Zone4_GettingInvolved
7
11
HOHSmall_Zone4_NewEmployees
Information for hotel to share with colleagues
By Hotel as required
7
11
HOHSmall_Zone4_Recognition
7
12
HOHSmall_Zone4_EmployeeSpace_
Announcements
7
12
HOHSmall_Zone4_EmployeeSpace_
Birthdays
7
12
HOHSmall_Zone4_EmployeeSpace_
Celebrations
7
12
HOHSmall_Zone4_EmployeeSpace_
Recommendations
GEN
G
HOHSmall_Generic_Templates
By hotel. Monthly
By hotel. Monthly
Exciting team news
By hotel. Monthly
By hotel. Monthly
Generic templates with a selection
of templates to be used as required.
By hotel as required
Fonts
IHG fonts
There are four font families that
are used in Heart of house.
Use the correct fonts in their relevant
zones and sections.
Graphic artwork: This has been set up
using the appropriate font for that zone.
Your agency should only use the font
specified for each element. Artwork
has been set up with these fonts so your
designer may need to purchase and install
these if they haven’t got them already.
Do not use any other fonts.
Inserts have been set up using Calibri.
This is a system font and should be available
on all computers. Calibri should only
be used on the inserts.
Please note: The font of the text referring
to Priority Club Rewards on Poster 2 (see page
10 in this document, Zone 1_Poster 2), was set
up as Gotham in the artwork file. Please use
the IHG fonts if Gotham is not available.
FS Clerkenwell
Light Regular Bold
Din
Light Regular Bold
Holiday Inn brand family fonts
Myriad Pro
Light Regular Semi-Bold Bold
Inserts fonts
Calibri
Regular Bold
23
Other spaces
Any free space that is not occupied by
a zone can be painted in blocks of colour
from the colour palette. Alternatively, it
can be decorated with icons which can be
updated or embellished with facts / content
as required.
These spaces could include:
•
•
•
•
Extra corridors
Toilets
Changing rooms
Training rooms
You may want to use this space as a
campaign wall or for any other hotel
initiatives that sit outside of zone content.
Use a pinboard or plastic frames to hold and
show information, and decorate with icons
so it feels part of the Heart of house look
and feel.
24
Micro Design
– PowerPoint
version
For hotels with less than 5m of available space
at their back of house areas, the Micro Design
is recommended.
The Heart of house experience is supplied as
an updatable PowerPoint document that can
be shown on a TV screen or computer
monitor. The PowerPoint document is easy
and simple to update and can be downloaded
from the Heart of house site on Merlin, go
to Merlin>Teamspaces>People Tools>
Involve>Heart of house.
The design includes all the key elements
from each zone.
You will need to update the slides regularly:
Zone 1 - About IHG - Updated content can be
downloaded from the Heart of house site on
Merlin every quarter.
Zone 2 - About Our Brand - Brand’s Latest
News can be downloaded from the Heart of
house site on Merlin every month. Please
provide content to the remaining slides as
specified in the speaker’s notes.
Zones 3 and 4 - Please add content at hotel
and update regularly (minimum monthly)
- speaker’s notes provide some useful
information about what content should be
provided for which slide. Please ask your hotel
colleagues to provide content to Zone 4 slides.
It is strongly recommended that icons be used
alongside the Micro Design to liven up blank
areas or walls at back of house areas (wall
space permitting). See page 17 for details.
The Micro Design can also be used alongside
the Small Design for hotels with more than
5m of available wall space.
25
About
Our family
of brands
d
We’ve create
first and
the world’s
hotel loyalty
now largest
Priority Club
programme.
ognises our
Rewards rec
ir loyalty
guests for the
hotels.
to all of our
We have
56 million
members
t…
Today’s playlis
Songs
Califonication
If I Were A Boy
Me
Don’t You Love
Angle
Name
Remember My
t
One More Nigh
Man Down
e
What Is My Nam
Freak
Cheeky Cheeky
Red Red Wine
I Got You Babe
Gold
York
New York, New
Mind
Empire State Of
Lights On
You
et
Forg
She Said
n
Love Goes Dow
Pass Out
Power
Artist
ers
Red Chilli Pepp
Beyonce
Eternal
Robbie Williams
Bliss
Phil Collins
Rihanna
Rihanna
Radio Head
Cheeky Girls
UB40
UB40
t
Spandau Balle
Frank Sinatra
Jay Z
Alicia Keys and
Kate B
n
Cee Lo Gree
Plan B
Plan B
Tinnie Temper
Kanye West
miles for every
t points and
Members collec
exclusive
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stay and excha
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as free night
benefits such
We are all orld
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We have morarou
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the world withrooms.
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As the IHG fam
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Winning Waytsfrom
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Installation top-tips
1. If you are a Holiday Inn Vaccations or Resorts
please use the Main Holiday Inn designs.
6. Always leave a space that is the width of the
journey line between the line and any graphic.
2. Avoid placing anything over damaged areas
such as mounting vinyl on a cracking door.
Replace the door first, then apply the vinyl.
7. Paint floor lines using floor paint.
3. Poster 6 in zone 3 has 4 frames that are
positioned very close to each other. If your
standard insert size is not A4 or US letter size
you should check that your plastic frames fit
on this poster.
4. Try not to paint every wall in a bright colour.
Most walls should be painted white or a light,
neutral colour.
5. Doors should be painted a complimentary
colour to their surrounding walls or just
plain white.
26
8. If the posters get damaged, replace them,
do not patch over them. Repaint any areas
as necessary.
9. Be sensible with the amount of information you
try to fit onto any template. People may only have
a few moments to read the content, so short and
concise points will be more effective at delivering
a message.
10. Use a clear seal spray for the wipeable areas to
avoid things rubbing off. Whenever you need to
remove something it’s very easy to do. Ask your
printer for the best solvent to use e.g. white spirit.
11. Use screw cap covers to cover any exposed screws.
Installation and
material guide
We have over 3000 hotels in our Holiday Inn
brand family around the world, and each
one is different. Size, budgets and technical
restrictions have an impact on the way
Heart of house is implemented. To keep it
consistent a list of materials and methods
are recommended. Please ask your printer /
installer for alternative options.
It is vital that all graphics, and particularly
all content, be positioned at eye level. Do not
place it too low or too high so that no one
can read the text.
Journey line and wall block colour
Wall preparation
• Paint – odourless, solvent free, water
based paint. Gloss finish.
• Floor paint if necessary for the journey line.
We recommend a width of 70mm (2.75 inches)
for the journey line.
• Coloured tape.
• All surfaces for vinyl application should be clean,
dry and sanded smooth. Apply at least one layer
of Dulux trade ecosure™ (or equivalent), a water
based low-voc paint, using gloss finish roller
heads, to prepare the wall for application of vinyls.
• If a second coat is required, at least 6
hours must be left before re-applying.
• Leave for at least 24 hours prior to installation.
Posters
• All the posters have been supplied as A1 size. They may
need to be adjusted to suit your requirements but this may
incur additional costs with your printer.
• We recommend painting a block colour behind your poster
to give it stand out. Make the block of colour approximately
4 inches bigger then the poster, creating a border. Use the
same brand colour as the journey line.
• Lambda print – wrap mounted to 5mm foamex
– dry wipe gloss seal. Ali Z battens to the back.
Pin Board
• Dye sub printed on to display traviera wrap
mounted onto pinboard material (5mm thick).
• Screen print direct to pinboard.
Plastic frames
• A4 and US letter (or regional equivalent size), clear
acrylic frames with sealed bottom & open top to allow
content to be updated. Please make sure screw holes
are within the frame, not in a mount bar that increases
the overall size. A combination of landscape and portrait
frames may be required, depending upon the poster.
27
Icons
• Option 1 – for non-smooth wall surfaces
(e.g. exposed or contoured brick work).
Wall vinyl with stretch capacity and ability
to heat and mould to surface. For example,
Mimaki print (solvent) onto Wallwrap 100.
• Option 2 – for smooth wall surfaces.
Wall vinyl mounted directly to wall.
For example, Mimaki onto semi perm vinyl.
Call-outs
• Call-outs can be printed from a normal office
printer, glued or mounted on to card or foamex
and each shape cut out. These can then be stuck
on to the wall or plastic frames using a putty such
as Blu-Tack, or any semi-permanent adhesive.
Additional items
• Whiteboard (dry wipe) pens.
• Clear seal spray (clear sealant).
• White spirit or alternative appropriate solvent
(to remove signatures).
Artwork
overview
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Each variant has been supplied as
separate pieces of artwork at A1 size.
They are editable should you want to
tailor the artwork to the fit your space
or regional sizes.
They have been produced using the industry
standard software, Adobe Creative Suite
V5.5 They can be adapted to regional
standard sizes if necessary.
Creative Guidance
• All posters are supplied A1 size,
portrait and landscape.
• The main softwares used are:
Adobe InDesign CS5.5 - for Page Layout
Adobe Photoshop CS5.5 - for Images
Adobe Illustrator CS5.5 - for Graphics
• An .idml file has also been supplied
should you not have access to Adobe
InDesign CS5.5. If you use the .idml file
refer to the PDF to check content.
• No fonts have been supplied.
• A separate layer has been created
called ‘Guide’. This highlights areas
where updatable content needs to be
considered. (Do not print this layer!)
• For ease and consistency, all artwork
files are setup as 4 colour process.
• Colours vary depending on printing
materials and supplies. Ensure colours
are matched as close as possible.
Refer to colour guide on page 19.
28
About our
brand
We love it when
we bring Stay Real
to life…
Get Ready
Be You
Be knowledgeable
Be prepared
Notice
Natural
Professional
Personable
Take
Action
Show
You Care
1967
s
n open
Inn Leides, the first
Holiday
rland
Nethe
open
in the
Inn to
Holiday Europe.
in
1952
Show initiative
Own it
Go the extra mile
Welcome
Connect
hotel
day Inn , TN,
First Holiin Memphis on.
openedKemmons Wils
USA by
1993
1983
uces
Inn introd rds’
Holiday Club Rewa
e.
‘Priorityy programm
loyalt
rts
ls & Reso
Inn Hote st hotel
Holiday the large with
becomesin the world
brand
rooms.
365,000
1995
Be thoughtful
ne
Well done to everyo ay…
yd
er
ev
is
th
for doing
ts
s & Resor
Inn Hotel live on the
Holiday
hotel
wide goes
the firstguests
World
et. It’s
intern
enable on
any to
comp
directly
to bookinternet.
the
Abou
t our
team
2009
2007
rts
ls & Reso d in
Inn Hote
announce ls
Holiday
relaunch 3,000 hote
brand
r new
More than
Dallas. operate unde it the
now
making
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in histo
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Resort
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y Inn Ho
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Holida be an Offi
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proud mpic and r people
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games k after the athage.
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Conversion
chart
All posters are size A1. Inserts
are supplied as A4 or US letter.
The conversion chart shows the
equivalent measurements for
metric and imperial sizes.
29
U.S. name
Imperial equivalent
Metric equivalent
A (letter) 8.5 x 11 inches 216 x 279 mm
Legal 8.5 x 14 inches 216 x 356 mm
B (ledger) 11 x 17 inches 279 x 432 mm Super B / Super A3
13 x 19 inches 330 x 483 mm
C
17 x 22 inches 432 x 559 mm
D
22 x 34 inches 559 x 864 mm E
34 x 44 inches
864 x 1118 mm
Metric
Imperial equivalent
Metric equivalent
A5
5.8 x 8.3 inches
148 x 210 mm A4
8.3 x 11.7 inches 210 x 297 mm A3
11.7 x 16.5 inches 297 x 420 mm A3+
13 x 19 inches 329 x 483 mm
A2
16.5 x 23.4 inches 420 x 594 mm
A1
23.4 x 33.1 inches 594 x 841 mm
A0
33.1 x 46.8 inches
841 x 1189 mm
Furniture
extras
Making spaces bright, clear and relaxing
can transform a space and have dramatic
impact on your colleagues. You don’t
have to use designer furniture, but
simple practical pieces from your local
supplier. It’s a quick way to make the space
impactful, welcoming and somewhere
your colleagues enjoy spending time.
30
Reveal
Unveiling your Heart of house to your team
Reveal event
The best way to ensure you reap the maximum impact
from your Heart of house is to ensure your colleagues
are engaged and know how they can benefit from it.
We suggest that you hold an event for your teams to officially launch
the Heart of house. This can be as simple as gathering as many of
the team together to explain what Heart of house is all about and
highlighting the key areas that are likely to be of interest. However
the more effort you put into the event, the more your teams are likely
to feel involved and become more engaged.
The creation of your Heart of house is a great opportunity
to get as many of your colleagues together, both to explain
what it is about, how it will benefit them, and to celebrate
any recent successes.
Leading up to installation
We recommend that you tell your team about the
Heart of house installation before it starts to take shape.
This can be via whatever method of communication suits
your environment best, but we suggest including the
following messages:
• We recognise the role our teams play in making
‘Great hotels guests love’. You are at the Heart
of how we deliver and bring our brands to life
for our guests.
• We are investing in this hotel to create an
environment in which we hope colleagues will
be proud to work.
• Heart of house is about making our hotel an
exciting place to be and ensuring colleagues can
communicate with one another on a regular basis,
both about what is happening locally, but also
regionally and globally.
• With that in mind, we will be implementing our own
new Heart of house from XXX.
31
Other ideas that pilot hotels have used to reveal their
Heart of house include:
• Covering the walls with brown paper and at the event asking
colleagues to tear it down and reveal what is underneath.
Or if your Heart of house activity is all in one area, using
ribbons to cover the entrance and have an ‘opening’ ceremony.
• Supplying food and soft drinks and creating a party
atmosphere by playing music in your staff restaurant.
• Asking all colleagues at the event to sign their names
around the ‘Great hotels guests love’ area.
• Announcing your latest employee of the month/quarter/year
and put their picture up in the relevant area.
• Some hotels have held more than one event on the same day,
in order to ensure as many colleagues as possible are able
to attend.