T amaris – T hemos T successfulshoebrandin G

Ta m a r i s – t h e m o s t s u c c e s s f u l s h o e b r a n d i n G e r m a n y
a s ucc e s s sTory
abouT a shoe
T h aT G o e s i T s o W n Way.
T h e Wo rT m a n n G ro u P
6
7
T h e Wo rT m a n n G ro u P
The
Wo rT m a n n
GrouP
950
67
can we check the box for being a company that operates
15,000 shops. That's how our business group achieved
on a worldwide scale? We think so. because for us,
a turnover of over 950 million euros in 2010/11. a
checking off the box for women is what actually defines
vital component of these good results, is Wortmann's
our whole business. We are passionate about women's
close cooperation with the on-site retailers. Working
shoes. and have been for over 40 years. during that time,
together, we offer the fashion-conscious woman quality,
we've become one of the largest shoe manufacturers
design, performance and value for money. and that's why
in europe and now produce 67 million pairs of shoes
every woman in Germany today owns at least one pair of
a year. We sell them in over 70 countries, in about
Tamaris shoes.
m i l l i o n P a i r s o f s h o e s P r o d u c e d a n n u a l ly
30,000
52
as of June 2011
m i l l i o n e u r o s i n T o Ta l T u r n o V e r
e m P loy e e s Wo r l dW i d e
70
sales counTries
P e r c e n T e X P o r T r aT e
The loGisTics cenTre
8
9
The loGisTics cenTre
500,000
The neW loGisTics cenTre:
euroPe's
35
million euros inVesTmenT Volume
10,000
larGesT shoe cabineT
as one of the shoe giants in europe, we need one
quickly as possible, the most up to date, fully automated
thing above all else: a lot of room for the latest shoe
storage and materials handling technology is on hand. it
collections. That's why our new logistics centre in
can take as little as 120 seconds between goods in and
detmold has an ample 10,000 m2 of space to offer. so 4.5
goods out. This much is clear: for our partners, we make
million pairs of shoes can easily find temporary storage
the impossible possible. as quickly as possible.
here. so that these can get to the shops and customers as
P a i r s o f s h o e s d a i ly T u r n o V e r
4.5
60
m2 sTor aGe are a
m i llion Pai r s of s hoe s sTor aG e c a Pac iT y
l o a d i n G b ay s
as of June 2011
The lifesTyle brand
10
11
The lifesTyle brand
classical, fashionable, quality
conscious – these are the
characteristics of Tamaris
classic. The elegant designs
and business shoes in this
collection are also captivating
Ta m a r i s : T h e
lifesTyle
brand
for everyday use.
confident, sporty, relaxed
and with the accentuation
on leisure – that's what
Tamaris active stands for.
The combination of sporty
Without doubt, women love shoes. at Tamaris, we
you'll always have a distinctive lifestyle image, right there
design and real comfort is
love shoes, too. so it makes complete sense that women
on your feet. but alongside this unique brand quality,
quite straightforward.
love Tamaris. and of course we're there to help our
Tamaris also offers arguments that have their feet firm-
customers find the right choice of shoe. That's why we
ly on the ground. The combination of an extraordinary
offer the fashion conscious woman three basic style
price with a top quality product has, after all, contributed
groups which make every look possible and yet are still
to our success. and you can rely on this performance
highly individual. Whether it's a casual look, the must-
promise. it's what we aspire to - for ourselves, for our
have shoe of the season or something classical chic,
partners and ultimately also for our customers.
Keep your finger on the
pulse with Tamaris Trend.
contemporary and designled, here you'll find the
must-have shoes of the season, with just a touch of
flamboyance.
Genuine brand
imaGe
With shoes particularly, the perfect appearance is
communication strategy we have succeeded in making
important. That's why the Tamaris brand is so
Tamaris one of the most successful european brands.
captivating, with its concise and stylistically confident
add well over 500 advertisements, more than 12,000
brand image. of course this runs throughout all our
billboard appearances and over 3,000 TV spots annually
advertising and ensures that the real star of the show
to this. That's also how women all around the world are
always takes centre stage: the shoe. With this unique, clear
able to have the latest collection at their feet so quickly.
reduce To The ma X
e f f e c T i V e c o m m u n i c aT i o n W i T h a c l e a r c o n c e P T
www.tamaris.de
Ta m a r i s c o m m u n i c aT i o n :
12
Wortmann-Gruppe int. schuhproduktionen • 32758 detmold • Telefon: +49 (0)5231 605-330 • available in selected specialist stockists and in Tamaris stores •
c o m m u n i c aT i o n
c o m m u n i c aT i o n
14
15
c o m m u n i c aT i o n
sTronG
The
i m aG e
hiGhliGhTs
ThrouGh selecTed media coVer aGe .
and successes
o f T h e Ta m a r i s b r a n d .
The renowned brigitte communication
51%
analysis by Gruner + Jahr researches
brand recognition, brand sympathy and
willingness to buy a particular brand. in
2010, Tamaris achieved optimal results
recoGniTion*
27 %
in over 5,000 interviews with women in
the 14 – 70 target age group.
s y m PaT h y *
2010
KA
21%
WillinGnes s To b u y *
KommunikationsAnalyse 2010
* average of all shoe brands analysed: recognition 39.6 %, sympathy 13.4 %,
Willingness to buy 9.7 % (source: www.brigitte-ka.de)
500
adVerTi s emenTs a ye ar
12,000
3,000
Gruner + Jahr AG & Co KG, G+J Media Sales, 20444 Hamburg, E-Mail: anzeigen@brigitte.de
Anzeigenleitung BRIGITTE: Anja Dreßler, Telefon (040) 37 03 -23 14; Projektleitung: Silke Käse, Telefon (040) 37 03 -23 28
Media-Forschung und -Service: Norbert Reyk, Telefon (040) 37 03 -21 65
12,000
Ta m a r i s r a n K e d i n 3 r d P l a c e
billboard aPPe ar ances a ye ar
T V sPoTs a ye ar
b r a n d s a n a ly s e d
as the first ever German shoe brand, Tamaris achieved 3rd place out of the 12,000 brands analysed
in the category of brand growth. only the apple iPhone and the lG brand were ranked higher.
700
Press releases a year
as of June 2011
T h e Pa rT n e r s h i P s y s T e m
16
17
T h e Pa rT n e r s h i P s y s T e m
180
T h e Pa rT n e r s h i P s y s T e m :
Ta m a r i s s T o r e s W o r l d W i d e
business
253
WiTh a Plan
as an exceptional brand with an exceptional concept,
of its kind in the shoe retail sector. so if you can offer
we're always on the lookout for exceptional partners.
enterpreneurial qualities, a customer-focused service
Partners who want to grow with us and stand by us
mentality and an enthusiasm for the footwear industry,
in our next steps. What is special about the Tamaris
then we should get to know each other. Whether it's in
partnership system is the truly excellent link between
berlin, stockholm, moscow, dubai or wherever women
global and local expertise. This synergy is the foundation
love to buy shoes.
433
of a concept which for years has been the fastest growing
Optimal synergy between retailer and manufacturer: the Wortmann vertical concept
W o rT m a n n
r e Ta i l e r s
G lo b a l e X P e rTi s e
loc a l e X P e rTi s e
collection
logistics
sourcing
marketing
innovative shop fitting concept
+
local marketing
Proximity to customers
staff management
flexibility
site-specific arrangements
Ta m a r i s P a r T n e r s h i P s y s T e m
collection
logistics
sourcing
marketing
innovative shop fitting concept
local marketing
staff management
flexibility
Proximity to customers
site-specific arrangements
as of June 2011
shoP- in -shoPs WorldWide
ParTn e r s h i P s WorldWi de
b e c o m e a Pa rT o f i T.
Wortmann-Gruppe int. schuhproduktionen • 32758 detmold • Telefon: +49 (0)5231 605-330 • available in selected specialist stockists and in Tamaris stores •
TrusT our success –
www.tamaris.de
WORTMANN KG Internationale Schuhproduktionen
Klingenbergstraße 1-3 . d-32758 detmold . Tel.: +49 (0) 52 31.605 00 . fax: +49 (0) 52 31.605 236
www.tamaris.de