Merchandise and Distribute Your Inventory From One Location

Merchandise and Distribute
Your Inventory From One Location
HomeNet simplifies and solves vehicle data issues
Save time and sell more cars by getting inventory
out of your system and in front of shoppers with IOL
There are so many details about your inventory
Problem: Ensuring inventory is always up-to-date across all consumer touch points
that you want consumers to see, but don’t have the
Solution: HomeNet’s Real-Time Syndication Network allows our partners to get on-demand updates.
time or bandwidth to keep your merchandising consistent and updated across all consumer touch points.
HomeNet helps dealers solve this challenge with our Inventory Online solution (IOL).
Problem: Wasting time and money
VIN
due to inconsistent data
from multiple imports
Solution: IOL provides flexible field-level
Price
24,995
Color
Obsidian Black Pearl
Drive Train
sourcing which allows multiple
OEM Certified
data feeds to be aggregated for
Trim
each vehicle listing.
Problem:
Dealer edits being overwritten by
updates from daily data imports
JF1GV8J68BL506297
Dealer Edits
True
OEM Cert File
WRX Premium
VIN Decoder
IOL collects data from many
sources for each vehicle and
protects your changes from
being overwritten
are locked and your changes will
never be overwritten by future data imports.
Data is not consumer-friendly (abbreviations, color codes,
two-digit years, incomplete data, etc.)
Solution: IOL automatically enhances vehicle details and options and
normalizes data for consistency, search-ability, and search
engine optimization (SEO) before distribution.
Problem:
Third Party
Pricing Tools
Lot Service
Providers
All Wheel Drive (AWD)
Solution: Manual edits to your inventory
Problem:
Any DMS
It’s midnight on a Sunday, and you have an inventory problem
Solution: Because technology never sleeps, HomeNet offers 24/7 support.
IOL easily integrates into and streamlines the existing sales process of your dealership and effortlessly
creates engaging display ads for every car on your lot. Expertly formatted content highlighting each vehicle’s
features is automatically distributed to dealer and OEM websites, online classifieds and third party sites.
HomeNet’s Inventory Online Data Management Process
At Ross Downing we attribute much
of our success to our online presence,
which has grown dramatically
since HomeNet became one of our
most valued partners in 2005.
HomeNet’s products are quite simply
the best on the market, we have
more control over our inventory
than ever before. From backend
merchandising to the actual look
and feel of the front-end, if we can
think of it...they can make it happen.
This flexibility and control has allowed
us to give our customers a better
online experience. In automotive
sales, your inventory is everything
RAW DATA
DMS POLLING
DEALER
WEBSITES
DEALER FILES
OEM SITES
THIRD PARTY
ONLINE
CLASSIFIEDS
and HomeNet is the only inventory
control company that has it all.
Jason Walter
eCommerce Director
Ross Downing
Chevrolet Buick GMC Cadillac
Contact your representative for more information.
RICH DISPLAY ADS
VENDORS
MANUAL ENTRY
PARTNER
NETWORK
One platform to merchandise
and distribute your inventory
IOL Pro easily aggregates and
transforms raw vehicle data into
robust, digital vehicle display
ads that can be automatically
distributed anywhere online.
Contact your representative for more information.
Use Case: Rosenthal Automotive Group
Use Case: MileOne
Challenge: Increase new vehicle sales
Challenge: Centralized vehicle inventory management for over 60 locations
As one of the top 35 national dealer groups*, Metro DC based Rosenthal Automotive Group faces multiple
With multiple dealer locations, the potential for vehicle data inconsistencies is markedly increased.
challenges every day. To stay on top, Rosenthal needs to remain highly competitive in new vehicle sales.
Maintaining data accuracy across all of MileOne’s over 60 east coast locations is paramount.
Inventory Online Solution: New vehicle inventory management with optimized DMS mapping
Inventory Online Solution: Scalable, enterprise-level inventory merchandising solutions
Just as they have always done for
Inventory Online easily incorporates
used vehicles, Rosenthal relies
into and streamlines the existing
on HomeNet to optimize the
sales process of each dealership
merchandising of individual new
while scaling to meet the vision
vehicles. Inventory Online (IOL) easily
of the group. By combining group
aggregates and transforms raw data
inventory, pricing and reporting are
ensuring that all manufacturer option
managed at the corporate, regional
codes are automatically mapped
SILVER PACK – inc: blind spot monitoring, adaptive front
lighting system (AFS), surround camera system w/(5)
cameras, auto high beam assist, 1200-watt Harman Kardon
LOGIC7 ICE, (19) speakers, climate glass w/4-zone climate
control, wood/leather heated steering wheel, wood gear
knob, grand black lacquer finish trim
from the DMS without manual edits.
Rosenthal’s vehicle inventory - new
and used - is automatically distributed
to their website and all third party
sites with every installed option
SILVER PACK – inc: blind spot monitoring, adaptive front
lighting system (AFS), surround camera system w/(5)
cameras, auto high beam assist, 1200-watt Harman Kardon
LOGIC7 ICE, (19) speakers, climate glass w/4-zone climate
control, wood/leather heated steering wheel, wood gear
knob, grand black lacquer finish trim
package accurately listed.
MileOne’s Vehicle
Data Process
DMS
Inventory/Specs
MOCA
In house
Photography for
Used Car Photos
Inventory/Specs
Comments & Internet price
Real Time from API
and/or dealer level. Adding the
flexibility of IOL allows each store
CDM Data
and individual user to customize
vAuto
Selling price via FTP feed
For New
Car Photos
their experience while maintaining
Inventory Online’s superior
vehicle descriptions generate
more appointment-setting leads
than questions about a vehicle’s
availability or options
vehicle data accuracy across
multiple locations.
AutoOne Media
Mileone.com
Inventory Online accommodates
complex business processing rules
of even the largest dealerships
Cars.com
AutoTrader.com
Other third
party providers
Dealer.com
AdLogic
KBB
* AutoNews Top 125 dealership groups in the United States. Ranked on 2011 new-vehicle retail sales units.
Use Case: Gibson Truck World
Challenge: Create compelling ads for each vehicle
to ensure that they only offer the best possible vehicles. Gibson needs a simple, reliable solution to highlight
Inventory Online Solution:
Automatically generate vehicle display
ads from a dealer’s existing vehicle data
the comprehensive presale preparation that every vehicle receives.
HomeNet’s IOL effortlessly creates engaging
Gibson Truck World, Florida’s #1 sales leader**, is meticulous in their inventory selection and reconditioning
display ads that highlight each vehicle’s features.
Expertly formatted content is automatically
Gibson utilizes live video for
every vehicle on their lot to create
compelling ads that reinforce the
emotional connection to shoppers
distributed to dealer and OEM websites, online
classifieds and third party sites. The time and
money saved by utilizing IOL to merchandize
Summary Report of Vehicle Sales in Florida
August 31, 2012
Dealer
Gibson Truck World
Evolution Auto Sales
Longwood Truck Center
Nations Truck & SUV
DriveTime Car Sales
City
Sanford
Sanford
Longwood
Sanford
Sanford
Auto
11
48
10
3
24
Truck Total
137
28
34
34
10
148
76
44
37
34
YTD Total
967
765
251
295
348
Second in sales only to Gibson, Evolution Auto
opened in the summer of 2011 and has risen quickly
using Inventory Online. In fact, three of Florida’s top
five dealers are powered by HomeNet.
their inventory has allowed Gibson to pursue other media channels to market their vehicles. They now have
the time and resources to create an emotional connection with customers using live video for every vehicle
on their lot - IOL drives the display and distribution of these videos across the web.
** Modern Technologies Automotive Summary Report of Vehicle Sales in Florida
Contact your representative for more information.
Contact your representative for more information.