THAILAND hotel industry survey 2015

Transcription

IN COLLABORATION WITH:
2015 THAILAND
Hotel Industry
Survey of Operations
2014 Financial Year
TABLE OF CONTENTS
MARKET AND SURVEY INTRODUCTION
6
SUMMARY OF RESULTS
8
BY AVERAGE ROOM RATES
9
TABLE 1.2
10
BY LOCATION
TABLE 1.3
TABLE 1.4
11
BY LOCATION (BANGKOK & GREATER PHUKET)
BY LOCATION (OTHER THAILAND)
12
13
DEPARTMENTAL REVENUES & EXPENSES
TABLE 2.1
TABLE 2.2
TABLE 2.3
TABLE 2.4
TABLE 2.5
14
2014 VS 2013
BY LOCATION (BANGKOK)
BY LOCATION (GREATER PHUKET)
15
16
17
18
19
DEPARTMENTAL EXPENSES
TABLE 3.1
TABLE 3.2
TABLE 3.3
20
20
21
22
UNDISTRIBUTED EXPENSES
TABLE 4.1
TABLE 4.2
TABLE 4.3
23
23
24
25
ADDITIONAL STATISTICS
26
BUSINESS MIX PROFILE
29
TABLE 5.1
TABLE 5.2
TABLE 5.3
BY AVERAGE ROOM RATE
29
30
31
RESERVATION AND SALES STATISTICS
TABLE 6.1
TABLE 6.2
TABLE 6.3
32
32
33
34
NATIONALITY PROFILE
TABLE 7.1
TABLE 7.2
TABLE 7.3
35
35
36
37
ROOMS STATISTICS
38
TABLE 8.1 BY AVERAGE ROOM RATES
TABLE 8.2 BY LOCATION (BANGKOK & GREATER PHUKET)
TABLE 8.3 BY LOCATION (OTHER THAILAND)
38
39
40
FOOD AND BEVERAGE STATISTICS I
TABLE 9.1
TABLE 9.2
TABLE 9.3
41
PER AVAILABLE ROOM
PER OCCUPIED ROOM
PERCENTAGE OF REVENUE
41
42
43
FOOD AND BEVERAGE STATISTICS II
TABLE 10.1
TABLE 10.2
TABLE 10.3
44
44
45
46
SPA STATISTICS
47
TABLE 11.2 BY LOCATION
47
48
THAILAND HOTEL INDUSTRY SURVEY 2015
1
LABOR STATISTICS
49
TABLE 12.1 BY AVERAGE ROOM RATE
49
50
PRODUCTIVITY ANALYSIS
TABLE 13.1
TABLE 13.2
TABLE 13.3
51
51
52
53
ENERGY STATISTICS, SUSTAINABILITY
TABLE 14.1
TABLE 14.2
TABLE 14.3
54
54
55
56
ENERGY STATISTICS, USAGE
TABLE 15.1
TABLE 15.2
57
BY LOCATION
57
58
FORECAST
59
59
60
EXPLANATION OF TERMS AND BASES USED
61
PARTICIPATING PROPERTIES
62
ABOUT HORWATH HTL – ASIA PACIFIC
65
2
FOREWORD BY THAI HOTEL ASSOCIATION
3
FOREWORD BY HORWATH HTL – ASIA PACIFIC
Dear Industry Partners,
Horwath HTL is delighted to present the 2014 Thailand Hotel Industry Survey of
Operations, which cumulates results of Financial Year 2014 from notable properties
across major city and resort destinations in Thailand.
We are pleased to announce that this year’s survey includes 142 participating
hotels, representing an increase of more than 35 percent. This makes 2014, by far,
the largest survey produced for Thailand. We would like to take this opportunity to
thank all participating hotel owners and managers for their support. We continue to
look forward to the growth of this publication each year with better representation
across all categories, so as to publish an increasingly comprehensive and useful
report. We look forward to receiving your continued support in this regard.
The Thai tourism industry saw a 7 percent decline in visitor arrivals from 26.7 million
in 2013 to 24.8 million in 2014. Despite the Anti-government demonstrations
occupying the first half of 2014, followed by the declaration of martial law, and military
Coup d’Etat on 22 May 2014, the situation improved towards the end of this year,
cushioning the negative impact on the tourism industry.
Finally, we welcome your thoughts, suggestions and feedback about this publication
and our services. Please visit our website www.horwathhtl.asia to learn more about
us and other publications that are released throughout the region.
Robert Hecker
Managing Director
Horwath HTL – Pacific Asia
4
ANNUAL STUDY HONORARY ADVISORY BOARD
Patrick Basset
Chief Operating Officer
Thailand, Vietnam, South Korea,
Cambodia, Laos, Myanmar and
the Philippines
Robert Warman
Chief Executive Officer
Gerard Guillouet
Malaysia, Indonesia and Singapore
Eric D’Ignazio
Country Director
Japan
Abid Butt
Thorsten Kirschke
President
Asia Pacific
Marc Hediger
Eric Waldburger
President
Simon F. Cooper
President and Managing Director
Asia Pacific
Markland Blaiklock
Andrew Hickey
Regional Vice President
David Shackleton
Wayne Buckingham
Senior Vice President
Asia Pacific
Michael Crawford
President
Asia Pacific
Dillip Rajakarier
Minor Hotel Group
Sherman Ho
Director of Development
Peter Henley
President and CEO
Choe Peng Sum
Bernold O. Schroeder
Martin Rinck
President
Asia Pacific
Neil Jacobs
Sarah Kearney
Stephen Ho
Senior Vice President of Operations
Asia Pacific, Limited
President
Asia Pacific
Barry Robinson
Jan Smits
Asia, Middle East and Africa
President and Managing Director
Wyndham Vacation Resorts
Asia Pacific
Wyndham Hotel Group
South East Asia and Pacific Rim
5
MARKET AND SURVEY INTRODUCTION
TOURISM MARKET
After a successful year for tourism in 2013, Thailand experienced a 6.7 percent decrease in visitor arrivals and a 4.9
percent decrease in tourism receipts. This slump in tourism receipts is attributed to the anti-government protests
during the peak tourism season, from November 2013 to February 2014, and the military curfew implemented
thereafter. Although the unrest was localized to Bangkok, it caused uncertainty about travel to Thailand in general,
affecting tourism across the country.
Tourists from within Asia contributed, by far, the most to the total number of visitor arrivals, following the same
trend as 2013. Approximately 14.5 million of Thailand’s tourists came from its surrounding countries. Within this
group, approximately 6.6 million Southeast Asian residents visited Thailand, followed by 4.2 million from China, and
about 1.1 and 1.2 million from Korea and Japan respectively.
HOTEL MARKET
According to STR Global data, as of September 2014, approximately 101 hotels, comprising about 18 000 rooms,
were introduced into the market. These new hotels were mainly located in Bangkok with 32 percent of new rooms,
and Phuket with 22 percent of new rooms. New supply growth was also expected in beach destinations like Pattaya
and Hua Hin. Occupancy, ADR and RevPAR dropped YoY by -14 percent, -12 percent, and -23 percent respectively.
The performance of the hotel market in Bangkok suffered more than the other regions due to civil unrest, while
resort destinations with direct flights from overseas tended to suffer less. The Thai tourism sector is expected to
recover quickly from the impact, however.
SURVEY ACCURACY NOTES
The benchmark data presented in this survey of operations for the hotel industry offers users a baseline reference
on the operational performance of hotels in each category, by and large. With great emphasis on presenting accurate
benchmarks, the following fundamentals on the results presented should be noted.
Service Charges: In accordance to the Uniform System of Accounts for the Lodging Industry and IRAS’s treatment
of Service Charges as taxable income, all respective departmental revenues, Average Daily Rate (ADR) and Revenue
Per Available Room (RevPAR) are inclusive of Service Charges.
Previous Year Comparisons: The derivation methods of the previous year data (presented in the Summary of
Results), has been retroactively adjusted to be consistent with the current year practice. On this note, the 2013
performance figures shown in this current 2015 study (financial year 2014) might not be identical to the previous
year’s study.
Line Items: Vertical totals and averages may not add up as each average indicator is based on the hotels that
contribute data for each specific line item.
Requisite Sample Size: Each average benchmark figure will only be presented if the number of respondents is more
than 10 percent of the total respondents in the respective column group. Anything less than 10 percent will be
show as Not Available (N/A).
Categories by Number of Rooms: In previous years, we have used number of rooms as a category along with
average daily rates and locations. However, as of 2014, we have chosen not to segment hotels by size to avoid
misleading data. If we rely solely on number of room size, data from hotels in different segments, such as budget
and luxury, could be combined and create false averages. We feel that analyzing hotels based on rate category and
location provides stronger and more accurate data.
6
REVENUE AND EXPENSE DISTRIBUTION
2014 FINANCIAL YEAR AGGREGATE
Other Food & Beverage, 2%
REVENUE DISTRIBUTION
Telephone, 0.2%
Beverage, 7%
Rooms, 61%
Food, 25%
Spa / Health Club, 2.0%
Rentals & Other
Income 2%
Minor Operated
Departments 2%
EXPENSE DISTRIBUTION
Sales & Marketing 5%
Utilities, 6.8%
Property Operations
& Maintenance 6%
Administrative & General 8%
Rooms, 13.0%
Food & Beverage, 22.0%
EBITDA, 22.7%
Telephone, 0.3%
Spa / Health Club, 1.3%
Minor Operated Departments ,
1.8%
Fixed Charges, 9.4%
Management Fees, 4.5%
7
SUMMARY OF RESULTS
KEY FINDINGS
In the survey this year, there were 142 participating hotels, resulting in a total of 34,980 available rooms daily.

Room occupancy slumped by 15 percent, YoY. The aggregated performances across all categories resulted
in an occupancy rate of 63 percent. The shortfall in occupancy corresponds with the downturn in
international tourist arrivals, which is generally attributed to the political disorder which lasted for almost
half a year.

The decrease of 10 percent in ADR, affected a 21 percent decrease in RevPAR, YoY. According to tourism
receipts figures reported by the Thai Association, tourists spending by international tourists generally
decreased by at least 1.8 percent YoY. Overall reduced spending can also be seen in the 13 percent decrease
in total revenues PAR. Although total expenses PAR and fixed costs PAR both decreased, the drop in
revenues still resulted in a four percent drop in EBITDA.
TABLE 1.1
2014 VS. 2013
S UMMAR Y OF R E S ULTS
Tota l Number of Hotels
Tota l Number of Ava ila ble R ooms per Da y
Tota l Number of Occupied R ooms per Da y
Occupa ncy
Avera g e Number of Gues ts per Occupied R oom
Avera g e Da ily R oom R a te (THB )
R evP AR (THB )
Avera g e R a te per Gues t Nig ht (THB )
Tota l R evenue per Gues t Nig ht (THB )
Tota l R evenue per Ava ila ble R oom (THB )
Tota l E xpens es per Ava ila ble R oom (THB )
GOP per Ava ila ble R oom (THB )
GOP a s a P ercenta g e of R evenues
F ixed Cos t per Ava ila ble R oom (THB )
E B ITDA per Ava ila ble R oom (THB )
2014
144
35,076
22,108
63%
1.9
3,232
2,037
1,765
2,989
1,288,877
837,589
451,288
35%
123,966
327,323
2013
102
22,800
16,850
74%
1.9
3,580
2,646
1,935
3,007
1,480,106
983,899
496,207
34%
156,910
339,297
% Cha ng e
41%
54%
31%
-15%
2%
-10%
-23%
-9%
-1%
-13%
-15%
-9%
4%
-21%
-4%
Note:
Vertica l tota ls ma y not a dd up a s a vera g es a re ba s ed on res pondents tha t contribute for ea ch s pecific line items .
GOP : Gros s Opera ting P rofit
E BITDA: E a rning s Before Interes ts , Ta xes , Deprecia tion a nd Amortiza tion
8
OCCUPANCY
In 2014, occupancy rates across the board dropped as much as 21 percent, with the bulk of hotels in the THB 1,500
to THB 5,500 category hotels suffering most. Demand for the highest and lowest rate segments was most unaffected
in 2014. None of the rate categories managed to exceed an average occupancy of 70 percent. On average the topand bottom-most tiers performed the best at 65 percent and 69 percent, respectively.
ADR
Average rate in the top tier hotels suffered the most, with a YoY drop of seven percent. Hotels in the Under THB
1,500 and THB 3,500 to THB 5,500 categories managed to achieve the most positive rate growth, with a 28 and
two percent, respectively. Poor occupancy performance in 2014 has put downward pressure on rates for most
hotels.
Despite falling average rates, hotels in the Above THB 5,500 category managed to increase their total revenue per
available room, when compared to the previous year, by increasing guest spend in other areas of the hotel. Hotels
in other rate categories were unable to replicate this performance. The newly added hotels in this year’s study
have also affected YoY change to the overall average statistics.
REVPAR
RevPAR performance dropped in all but one rate category. Hotels in the Under THB 1,500 category succeeded in
growing RevPAR by five percent, on the back of average rate growth. Despite positive rate growth, hotels in the
THB 3,500 to 5,500 category suffered a three percent drop in RevPAR, compared to the previous year.
Hotels that dropped rates and achieved a lower YoY occupancy experienced the worst RevPAR performance.
However, hotels in the Under THB 1500 and Above THB 5500 category achieved the strongest EBIDTA
performance. EBIDTA performance in the Under THB 1500 hotels were driven by strong total revenue growth,
whilst performance in the Above THB 5500 hotels were driven by the strong reduction in total expenses and fixed
costs. On the other hand, hotels in the THB 3,500 to 5500 category incurred significantly higher expenses per
available room and saw GOP per available room drop by six percent.
9
TABLE 1.2
2014
Occupa ncy
R evP AR (THB )
Under THB THB 1500 - THB 2500 - THB 3500 - Abov e THB
1500
THB 2500 THB 3500 THB 5500
5500
21
4,588
3,169
69%
1.7
1,274
880
757
1,248
490,672
318,350
172,322
35%
43,596
128,727
45
10,088
6,041
60%
1.8
2,034
1,218
1,111
1,747
734,802
505,535
229,266
31%
49,362
179,905
25
8,598
5,472
64%
1.9
2,919
1,858
1,650
2,661
1,123,513
715,781
407,732
36%
114,364
293,368
32
8,705
5,476
63%
1.9
4,330
2,724
2,286
4,235
1,880,102
1,233,288
646,813
34%
130,191
516,623
20
2,980
1,948
65%
2.4
7,729
5,054
3,587
5,975
3,182,457
1,982,266
1,200,191
38%
469,037
731,154
2013
Occupa ncy
R evP AR (THB )
1500
THB 2500 THB 3500 THB 5500
5500
13
3,014
2,278
76%
1.9
995
752
531
750
380,906
245,133
135,773
36%
32,808
102,965
16
3,404
2,587
76%
1.8
2,114
1,607
1,204
1,735
884,823
589,774
295,049
33%
112,543
182,506
26
7,334
5,490
75%
1.8
3,014
2,256
1,629
2,488
1,228,784
839,076
389,708
32%
126,771
262,937
26
6,433
4,861
76%
1.9
4,266
3,224
2,263
3,890
1,865,767
1,179,140
686,626
37%
198,712
487,914
20
2,460
1,632
66%
1.9
8,351
5,542
4,445
6,466
3,100,968
2,138,179
962,789
31%
541,376
421,413
% Cha ng e
Occupa ncy
R evP AR (THB )
1500
THB 2500 THB 3500 THB 5500
5500
62%
52%
39%
-9%
-8%
28%
17%
43%
66%
29%
30%
27%
-1%
33%
25%
181%
196%
134%
-21%
5%
-4%
-24%
-8%
1%
-17%
-14%
-22%
-6%
-56%
-1%
-4%
17%
0%
-15%
0.3%
-3%
-18%
1%
7%
-9%
-15%
5%
14%
-10%
12%
23%
35%
13%
-17%
-1%
2%
-16%
1%
9%
1%
5%
-6%
-7%
-34%
6%
0%
21%
19%
-1%
27%
-7%
-9%
-19%
-8%
3%
-7%
25%
21%
-13%
74%
Note:
E BITDA: E a rning s Before Interes ts , Ta xes , Deprecia tion a nd Amortiza tion
10
BY LOCATION
OCCUPANCY
Occupancy rates generally declined everywhere across the country, but this trend was most evident in Bangkok.
This measurable difference in the occupancy performance of Bangkok hotels versus the others serves to highlight
the specific effect that political turmoil had on hotels in the capital. Despite the general industry downturn, top tier
hotels in Phuket, as well as those in the various Other locations throughout Thailand, achieved a reasonable increase
in occupancy. Considering the predominance of resort hotels and seasonality of the local market, occupancy rates
in the highest and lowest end hotels in Greater Phuket were relatively healthy at 79 percent and 70 percent,
respectively.
ADR
As expected, ADR in Bangkok reflected a noticeable decline, except in the Under THB 1500 hotel category.
However, rate growth was positive in the Greater Phuket rate categories Under THB 1,500 and THB 3,000 to
5,500. Across the board, hotels in Bangkok reflected the decrease in Total Revenue per Available Room, compared
to the other categories in Phuket, suggesting guests’ unwillingness to spend on other goods and services. As
occupancy fell, ADR grew in regions such as Hua Hin/Cha Am, Chiang Rai/Chiang Mai, and Krabi, suggesting that
hotels in these areas opted to push for yield in 2014.
REVPAR
In many locations, such as Hua Hin/Cha Am, Chiang Rai/Chiang Mai, Krabi, low-tier hotels in Bangkok, Under THB
1500 and THB 3,500 to 5,500 hotel category, RevPAR performance was saved by rate growth. Despite achieving
some of the worst YoY RevPAR performance, hotels in Koh Samui still had one of the highest overall RevPAR
values at THB 4,118. In most areas, falling RevPAR contributed to a decrease in total revenue per available room;
however, hotels across Greater Phuket managed to improve their total revenue per available room in 2014 by
boosting the performance of other revenue generating departments.
11
TABLE 1.3
2014
S UMMAR Y OF R E S UL TS
Occupa ncy
R evP AR (THB )
Under THB
1500
7
1,647
1,203
73%
1.6
1,267
926
838
1,372
521,701
312,425
209,276
40%
16,571
192,705
B a ng kok
THB 1500 - THB 3000 THB 3000
THB 5000
24
7,400
4,485
61%
1.7
2,218
1,344
1,380
2,351
818,544
595,286
223,257
27%
78,183
145,074
13
4,688
2,809
60%
1.7
3,644
2,184
2,157
4,262
1,562,807
1,083,468
479,339
31%
116,340
362,999
Abov e THB
5000
Under THB
1500
3
989
584
59%
1.7
5,568
3,287
3,261
6,939
2,553,034
1,829,997
723,037
28%
265,998
457,040
2
516
362
70%
1.7
1,314
923
747
880
398,107
217,062
181,045
45%
16,930
164,116
Grea ter P huket
THB 1500 - THB 3000 THB 3000
THB 5500
13
3,035
1,808
60%
2.0
2,417
1,439
1,162
1,647
952,137
551,149
400,988
42%
55,567
345,421
8
2,579
1,477
57%
2.0
4,229
2,421
2,098
3,488
1,755,763
1,116,562
639,200
36%
127,975
511,225
Abov e THB
5500
6
1,329
1,046
79%
2.5
7,256
5,709
3,066
4,605
3,132,275
1,792,956
1,339,318
43%
599,848
739,470
2013
Occupa ncy
R evP AR (THB )
Under THB
1500
3
842
754
90%
1.7
1,116
1,000
657
958
532,751
340,475
192,276
36%
46,631
145,645
B a ng kok
THB 1500 - THB 3000 THB 3000
THB 5000
18
4,770
3,712
78%
1.7
2,424
1,887
1,426
2,022
1,014,417
698,701
315,716
31%
148,655
167,061
14
4,192
3,230
77%
1.7
3,672
2,842
2,160
3,920
1,650,451
1,123,259
527,192
32%
175,184
352,008
Abov e THB
5000
5
609
396
69%
1.7
6,796
4,664
3,998
5,948
2,741,233
2,217,353
523,879
19%
254,442
269,437
Under THB
1500
3
705
555
79%
2.0
792
623
396
501
288,165
152,597
135,568
47%
18,232
117,336
Grea ter P huket
THB 1500 - THB 3000 THB 3000
THB 5500
4
609
459
75%
2.0
2,462
1,855
1,231
1,689
896,794
583,876
312,918
35%
81,506
231,412
9
2,689
1,945
72%
2.0
4,053
2,931
2,026
3,296
1,725,111
1,042,095
683,016
40%
158,729
524,287
Abov e THB
5500
5
1,051
724
69%
2.0
8,226
5,670
4,113
5,555
2,795,320
1,420,522
1,374,798
49%
358,055
1,016,743
% Cha ng e
Occupa ncy
R evP AR (THB )
Under THB
1500
133%
96%
60%
-18%
-9%
14%
-7%
28%
43%
-2%
-8%
9%
11%
-64%
32%
B a ng kok
THB 1500 - THB 3000 THB 3000
THB 5000
33%
55%
21%
-22%
0%
-9%
-29%
-3%
16%
-19%
-15%
-29%
-12%
-47%
-13%
-7%
12%
-13%
-23%
-2%
-1%
-23%
0%
9%
-5%
-4%
-9%
-4%
-34%
3%
Abov e THB
5000
-40%
62%
48%
-14%
-2%
-18%
-30%
-18%
17%
-7%
-17%
38%
48%
5%
70%
Under THB
1500
-33%
-27%
-35%
-11%
-14%
66%
48%
89%
75%
38%
42%
34%
-3%
-7%
40%
Grea ter P huket
THB 1500 - THB 3000 THB 3000
THB 5500
225%
398%
294%
-21%
0%
-2%
-22%
-6%
-3%
6%
-6%
28%
21%
-32%
49%
Abov e THB
5500
-11%
-4%
-24%
-21%
-1%
4%
-17%
4%
6%
2%
7%
-6%
-8%
-19%
-2%
20%
26%
44%
14%
23%
-12%
1%
-25%
-17%
12%
26%
-3%
-13%
68%
-27%
Note:
E B ITDA: E a rning s B efore Interes ts , Ta xes , Deprecia tion a nd Amortiza tion
12
TABLE 1.4
2014
Occupa ncy
R evP AR (THB )
Occupa ncy
R evP AR (THB )
Occupa ncy
R evP AR (THB )
Hua Hin /
Cha Am
11
2,097
1,356
65%
2.3
3,923
2,537
2,085
3,053
1,465,574
956,749
508,825
35%
83,775
425,050
Hua Hin /
Cha Am
9
1,726
1,190
69%
2.1
3,834
2,644
1,825
2,642
1,401,504
1,012,364
415,969
28%
131,957
274,915
Hua Hin /
Cha Am
22%
21%
14%
-6%
8%
2%
-4%
14%
16%
5%
-5%
22%
25%
-37%
55%
Chia ng R a i /
Koh S a mui
Chia ng Ma i
7
1,119
598
53%
2.2
2,941
1,571
1,305
2,596
1,035,454
682,205
353,249
34%
69,201
284,048
10
1,185
783
66%
2.1
5,858
3,872
2,361
3,580
2,238,121
1,383,754
854,367
38%
413,970
440,397
P a tta ya
Kra bi
12
3,523
2,556
73%
1.9
2,752
1,997
1,458
2,176
1,077,477
638,268
439,209
41%
83,406
355,803
7
920
529
58%
2.1
3,614
2,079
1,421
2,405
1,752,441
1,059,994
692,447
40%
166,792
525,655
2013
Chia ng R a i /
Koh S a mui P a tta ya
Chia ng Ma i
8
1,610
1,016
63%
1.9
2,281
1,439
1,218
2,135
920,545
604,346
352,549
34%
101,610
239,258
8
785
557
71%
2.0
8,652
6,143
4,360
6,691
3,440,383
2,129,968
1,310,415
38%
289,121
1,021,294
6
1,746
1,565
90%
2.0
3,085
2,765
1,519
2,255
1,436,618
827,454
609,165
42%
153,765
455,400
% Cha ng e
Chia ng R a i /
Koh S a mui P a tta ya
Chia ng Ma i
-13%
-30%
-41%
-15%
17%
29%
9%
7%
22%
12%
13%
0%
-1%
-32%
19%
25%
51%
41%
-7%
6%
-32%
-37%
-46%
-47%
-35%
-35%
-35%
0%
43%
-57%
100%
102%
63%
-19%
-8%
-11%
-28%
-4%
-4%
-25%
-23%
-28%
-4%
-46%
-22%
Others
14
2,467
1,450
59%
1.9
2,627
1,544
1,233
2,261
988,955
679,365
309,591
31%
87,910
221,681
Kra bi
Others
4
579
351
61%
2.1
3,463
2,099
1,659
2,623
1,092,982
757,758
435,386
31%
86,510
323,028
5
731
395
54%
2.1
3,006
1,624
1,433
2,680
1,031,365
775,976
385,290
25%
61,624
292,322
Kra bi
Others
75%
59%
51%
-5%
-1%
4%
-1%
-14%
-8%
60%
40%
59%
29%
93%
63%
180%
237%
267%
9%
-8%
-13%
-5%
-14%
-16%
-4%
-12%
-20%
26%
43%
-24%
Note:
E B ITDA: E a rning s B efore Interes ts , Ta xes , Deprecia tion a nd Amortiza tion
13
DEPARTMENTAL REVENUES & EXPENSES
ROOMS DIVISION

As an overall average, rooms revenue constituted 61 percent of total revenue. This proportion was kept
relatively low due to the high proportion of resort properties in the sample.

Average labour cost per employee does not increase proportionately with average rate. This allows high
end hotels to achieve a much better expense ratio than hotels of lower positioning in the rooms department.
This is especially prevalent in markets where labour is plentiful and affordable.

For Pattaya hotels, per available rooms expense sat near the overall average, despite having one of the
lowest per occupied room expense figures. This is a result of higher occupancy performance.
FOOD & BEVERAGE DEPARTMENT

Overall, food and beverage revenue per available room in Thailand fell by 21 percent, this was a result of
lower spend per guest and fewer guests overall, accounting for a one percent drop in food and beverage
ratio to Revenue.

The Asian restaurants in the THB 3500 to 5500 category of hotels generated the highest revenue per cover,
driving a better food and beverage profit to revenue ratio performance of 37 percent when compared to
the other tiers of hotel. This category of hotels also managed to keep food and beverage department
expenses the lowest at 65 percent of food and beverage revenue.

Food and beverage profit margins were highest in the top tier Greater Phuket hotels, as a result of high
average spends and relatively well managed expenses. Food and beverage profit margin, as a percentage of
revenues, was highest in Krabi, where hotels were also effective at managing departmental expenses.

Hotels in Koh Samui generated the most spa revenue per available room, at THB 82,319, where hotels in
Chiang Mai / Chiang Rai generated only THB 63,500 per available room. However, both sets of hotel
achieved similar per occupied room spa revenues, illustrating the similarity in demand for spa treatments
between the two areas.
SPA
UNDISTRIBUTED OPERATING EXPENSES (UOE)

Although overall UOE Per Available Room was down by 14 percent YoY, overall UOE Per Occupied Room
was only down by seven percent because occupancy was down, resulting in fewer occupied rooms to
distribute the expense over. Costs were reduced most in the marketing department.

Utilities were the second highest UOE amongst most respondents, with electricity being the predominant
utility cost in all hotels.

Overall, utilities on a per available room remained the same from 2013, yet on a per occupied room basis,
they were up. This suggests that the hotel was consuming more energy, fuel and water per guest with fewer
guests in the hotel. With higher overall occupancies, hotels could benefit from economies of scale to bring
down the utility cost per occupied room.
14
TABLE 2.1
2014 VS 2013
DE P AR TME NTAL R E VE NUE S AND
E XP E NS E S
P er Av a ila ble R oom
P er Oc c upied R oom Nig ht
2013
787,486
423,344
316,499
88,384
19,837
2,248
29,689
25,060
30,492
942,458
538,551
365,332
124,356
30,475
4,888
27,741
36,175
26,434
-16%
-21%
-13%
-29%
-35%
-54%
7%
-31%
15%
3,232
1,737
1,299
363
82
9
122
102
125
3,580
2,037
1,381
470
115
18
106
136
99
-10%
-15%
-6%
-23%
-29%
-50%
16%
-25%
26%
61%
33%
75%
21%
5%
0.2%
2%
2%
2%
60%
34%
71%
14%
15%
0.3%
2%
2%
2%
Tota l
--------------------------------------------Depa rtmenta l E xpens es
R ooms
F ood & B evera g e
Telephone
S pa / Hea lth Club
Minor Opera ted Depa rtments
1,288,877
1,480,106
-13%
5,289
5,597
-5%
100%
100%
166,947
283,818
4,072
19,403
22,956
200,728
342,724
5,785
17,962
19,147
-17%
-17%
-30%
8%
20%
685
1,165
17
80
94
759
1,296
22
69
72
-10%
-10%
-23%
16%
31%
21%
67%
180%
66%
91%
21%
64%
118%
65%
53%
Tota l
--------------------------------------------Depa rtmenta l P rofit (Los s )
R ooms
F ood & B evera g e
Telephone
S pa / Hea lth Club
491,446
582,131
-16%
2,017
2,201
-8%
38%
39%
620,539
139,526
(1,825)
10,286
2,104
745,573
177,046
(2,729)
11,984
21,359
-17%
-21%
-33%
-14%
-90%
2,547
573
(8)
42
8
2,826
667
(10)
45
79
-10%
-14%
-22%
-7%
-90%
79%
33%
-80%
34%
9%
79%
36%
-18%
35%
47%
Tota l
--------------------------------------------DE P AR TME NTAL R E VE NUE S AND
E XP E NS E S
797,432
897,975
-11%
3,273
3,396
-4%
62%
61%
P er Av a ila ble R oom
2014
2013
% Cha ng e
Undis tributed Opera ting E xpens es
Adminis tra tive & Genera l
Ma rketing
Utilities
P roperty Opera tions & Ma intena nce
123,649
76,808
88,630
59,996
144,693
106,353
88,983
62,560
-15%
-28%
-0.4%
-4%
507
315
366
246
547
402
337
237
-7%
-22%
9%
4%
10%
6%
7%
5%
10%
7%
6%
4%
Tota l
--------------------------------------------Gros s Opera ting P rofit
--------------------------------------------F ixed Cha rg es
Ma na g ement F ees (B a s e & Incentive)
P roperty Ta xes
P roperty Ins ura nce
R epla cement R es erves (F F &E )
Lea s ed E quipment
Other F ixed Cos ts
346,143
401,768
-14%
1,421
1,519
-7%
27%
27%
451,288
496,207
-9%
1,852
1,876
-1%
35%
34%
58,801
8,420
7,059
50,448
11,105
72,647
65,164
8,589
8,303
61,639
34,054
69,353
-10%
-2%
-15%
-18%
-67%
5%
241
34
29
212
45
298
247
33
32
229
128
265
-2%
5%
-9%
-7%
-65%
12%
4%
1%
1%
4%
1%
5%
4%
1%
1%
4%
2%
5%
Tota l
--------------------------------------------E B ITDA
--------------------------------------------R ent & Lea s e P a id
123,966
156,910
-21%
512
593
-14%
11%
11%
327,323
339,297
-4%
1,340
1,283
4%
24%
23%
88,702
99,863
-11%
371
-0.3%
7%
7%
Depa rtmenta l R ev enues
R ooms
F ood & B evera g e
F ood (% F &B)
Bevera g e (% F &B)
Other F ood & Bevera g e (% F &B)
Telephone
S pa / Hea lth Club
R enta ls & Other Income (Net)
% Cha ng e
2014
2013
R a tio to R ev enue
2014
% Cha ng e
P er Oc c upied R oom Nig ht
2014
2013
% Cha ng e
370
2014
2013
R a tio to R ev enue
2014
2013
15
TABLE 2.2
Under THB 1500
THB 1500 - THB 2500
THB 2500 - THB 3500
THB 3500 - THB 5500
P AR
P OR
P AR
P OR
P AR
65%
32%
83%
10%
7%
0.1%
1%
1%
2%
489,536
212,803
171,811
34,582
7,896
1,093
11,054
11,021
13,685
2,034
884
714
143
33
5
46
46
57
67%
29%
81%
16%
3%
0.1%
1%
2%
2%
695,213
350,459
268,047
60,888
21,739
3,163
20,918
15,378
42,119
2,919
1,471
1,125
256
91
13
87
64
177
62%
31%
76%
17%
6%
0.3%
2%
1%
4%
1,070,453
699,991
512,876
157,561
29,554
3,183
36,404
34,950
40,859
4,330
2,831
2,075
637
120
13
148
141
164
57%
37%
73%
23%
4%
0.2%
2%
2%
2%
1,975,722
964,161
671,064
259,195
34,813
3,430
83,573
103,038
52,638
7,729
3,772
2,625
1,014
136
13
327
403
206
62%
30%
70%
27%
4%
0.1%
3%
3%
2%
1,946
100%
734,802
3,052
100%
1,123,513
4,717
100%
1,880,102
7,605
100%
3,182,457
12,450
100%
74,109
101,158
449
4,824
1,667
294
401
2
24
7
23%
65%
86%
67%
51%
112,457
152,435
2,787
8,828
8,384
467
633
12
37
35
23%
72%
253%
80%
78%
142,241
240,207
3,404
13,290
23,146
597
1,009
14
56
97
20%
69%
108%
66%
156%
230,402
458,193
7,010
27,629
29,370
932
1,853
28
113
119
22%
65%
220%
76%
84%
384,156
635,396
6,929
42,722
80,557
1,503
2,486
27
167
315
19%
66%
202%
51%
78%
Tota l
--------------------------------------------Depa rtmenta l P rofit (L os s )
R ooms
F ood & B evera g e
Telephone
S pa / Hea lth Club
178,099
706
36%
281,800
1,171
38%
420,664
1,766
37%
749,114
3,030
40%
1,149,549
4,497
36%
246,972
54,807
130
2,351
1,405
980
217
0.5
12
5
77%
35%
14%
33%
49%
377,079
60,368
(1,694)
2,226
2,636
1,566
251
(7)
9
11
552,972
110,252
(241)
7,628
(7,768)
2,322
463
(1.0)
31
(33)
80%
31%
-8%
34%
-56%
840,051
241,799
(3,826)
8,775
5,579
3,398
978
(15)
36
23
1,591,566
328,765
(3,499)
40,852
22,481
6,226
1,286
(14)
160
88
Tota l
--------------------------------------------DE P AR TME NTAL R E VE NUE S &
E XP E NS E S
312,574
1,240
64%
453,001
1,882
702,849
2,951
63%
2,032,909
7,953
DE P AR TME NTAL R E VE NUE S &
E XP E NS E S
P AR
P OR
321,081
155,965
129,607
16,203
11,016
579
7,175
3,072
9,469
1,274
619
514
64
45
2
36
12
38
Tota l
R ooms
F ood & B evera g e
Telephone
S pa / Hea lth Club
490,672
R ooms
F ood & B evera g e
F ood (% F &B)
Bevera g e (% F &B)
Telephone
S pa / Hea lth Club
Ma rketing
Utilities
Tota l
--------------------------------------------F ixed Cha rg es
P roperty Ta xes
Lea s ed E quipment
Other F ixed Cos ts
Tota l
--------------------------------------------E B ITDA
--------------------------------------------R ent & Lea s e P a id
% R a tio
Under THB 1500
P AR
P OR % R a tio
% R a tio
77%
28%
-153%
20%
22%
62%
THB 1500 - THB 2500
P AR
P OR % R a tio
% R a tio
1,130,988
P OR
4,575
Abov e THB 5500
% R a tio
78%
35%
-120%
24%
16%
60%
P AR
P OR
% R a tio
81%
34%
-102%
49%
22%
64%
THB 2500 - THB 3500
P AR
P OR % R a tio
THB 3500 - THB 5500
P AR
P OR % R a tio
Abov e THB 5500
P AR
P OR % R a tio
53,535
22,477
40,970
28,830
212
89
172
115
11%
5%
9%
6%
86,355
39,957
64,095
34,426
359
166
267
143
12%
5%
9%
5%
103,816
70,148
78,915
44,808
436
295
327
188
9%
6%
7%
4%
165,877
113,949
121,696
82,652
671
461
492
334
9%
6%
6%
4%
295,689
198,337
171,171
172,748
1,157
776
669
676
9%
6%
5%
5%
140,251
556
29%
223,735
929
30%
295,117
1,239
26%
484,175
1,958
26%
832,718
3,258
26%
172,322
684
35%
229,266
952
31%
407,732
1,712
36%
646,813
2,616
34%
1,200,191
4,695
38%
21,203
3,864
2,729
31,069
1,320
44,311
85
16
10
131
4
148
4%
1%
1%
7%
0.2%
7%
26,496
4,857
4,829
29,953
32,266
22,964
110
20
20
126
125
98
4%
1%
1%
4%
4%
3%
54,537
7,733
5,185
28,654
1,487.3
72,328
228
31
21
121
6
313
5%
1%
0.5%
3%
0.1%
7%
87,692
12,587
10,003
80,305
16,064
38,305
355
51
40
332
70
153
5%
1%
1%
4%
1%
2%
146,979
16,234
15,380
96,927
(9,186)
287,841
575
61
60
385
(33)
1,097
43,596
176
8%
49,362
207
7%
114,364
480
10%
130,191
528
7%
469,037
1,834
15%
128,727
508
27%
179,905
745
24%
293,368
1,232
26%
516,623
2,088
28%
731,154
2,862
23%
9,065
34
2%
38,321
165
5%
67,202
280
6%
100,973
439
5%
311,385
1,128
10%
5%
1%
0.5%
3%
-0.3%
10%
16
TABLE 2.3
BY LOCATION (BANGKOK)
E XP E NS E S
R ooms
F ood & B evera g e
B a ng kok
Under THB 1500
P AR
P OR
THB 1500 - THB 3000
% R a tio
P AR
P OR
THB 3000 - THB 5000
% R a tio
P AR
P OR
Abov e THB 5000
% R a tio
P AR
P OR
% R a tio
337,888
175,506
147,243
15,568
14,450
996
N/A
2,335
5,675
1,267
658
552
58
54
4
N/A
8
21
65%
34%
84%
3%
3%
0.2%
N/A
0.4%
1%
513,771
257,586
210,945
34,785
13,482
2,377
8,835
17,145
22,380
2,218
1,112
910
151
58
10
38
74
97
63%
31%
82%
4%
2%
0.3%
1%
2%
3%
797,089
665,184
492,553
139,758
32,873
3,580
25,414
40,244
38,874
3,644
3,041
2,252
639
150
16
115
181
177
51%
43%
74%
9%
2%
0.2%
2%
2%
2%
1,199,870
1,199,800
837,670
285,007
77,123
3,633
65,961
43,365
40,405
5,568
5,567
3,887
1,323
358
17
306
201
187
47%
47%
70%
11%
3%
0.1%
3%
2%
2%
Tota l
R ooms
F ood & B evera g e
Telephone
S pa / Hea lth Club
521,701
1,956
100%
818,544
3,533
100%
1,562,807
7,145
100%
2,553,034
11,847
100%
72,046
105,229
311
N/A
731
270
395
1
N/A
3
21%
60%
38%
N/A
36%
123,078
188,811
4,400
5,507
19,287
531
815
19
24
83
24%
73%
185%
65%
115%
184,829
426,534
7,040
12,555
26,345
845
1,950
32
58
120
23%
64%
197%
53%
70%
282,501
825,462
9,727
43,895
25,616
1,311
3,830
45
204
119
24%
69%
268%
67%
59%
Tota l
--------------------------------------------Depa rtmenta l P rofit (L os s )
R ooms
F ood & B evera g e
Telephone
S pa / Hea lth Club
178,151
668
34%
339,265
1,464
41%
656,491
3,001
42%
1,187,201
5,509
47%
265,841
70,278
686
N/A
1,603
997
264
3
N/A
6
79%
40%
62%
N/A
64%
390,693
68,775
(2,023)
3,328
(2,142)
1,686
297
(9)
14
(9)
76%
27%
-85%
35%
-15%
612,260
238,651
(3,460)
12,860
13,900
2,799
1,091
(16)
57
60
77%
36%
-97%
47%
30%
Tota l
---------------------------------------------
343,550
1,288
66%
479,279
2,069
59%
906,316
4,144
58%
1,365,833
6,338
53%
45,847
23,258
42,041
28,203
172
87
159
106
9%
4%
8%
5%
96,151
50,800
74,384
34,686
415
219
321
150
12%
6%
9%
4%
135,529
120,154
122,763
55,864
620
549
551
255
9%
8%
8%
4%
213,911
170,889
173,735
84,261
993
793
806
391
8%
7%
7%
3%
134,273
504
26%
256,022
1,105
31%
426,977
1,952
27%
642,796
2,983
25%
209,276
785
40%
223,257
964
27%
479,339
2,191
31%
723,037
3,355
28%
25,640
5,006
3,526
371
1,320
8,779
97
19
11
1
4
29
5%
1%
0.4%
0.1%
0.2%
1%
29,082
7,288
5,060
24,473
1,695
35,262
125
32
22
108
7
156
4%
1%
1%
4%
0.2%
4%
74,366
11,132
9,810
39,632
11,731
33,454
340
50
45
181
57
152
5%
1%
1%
3%
1%
2%
60,751
655
7,803
97,267
N/A
160,676
16,571
63
3%
78,183
341
10%
116,340
532
7%
265,998
1,234
10%
192,705
722
37%
145,074
623
18%
362,999
1,660
23%
457,040
2,121
18%
14,206
43
3%
63,193
8
8%
75,771
9
5%
N/A
N/A
N/A
F ood (% F &B )
B evera g e (% F &B )
Other F ood & B evera g e (% F &B )
Telephone
S pa / Hea lth Club
Ma rketing
Utilities
Tota l
--------------------------------------------F ixed Cha rg es
P roperty Ta xes
Lea s ed E quipment
Other F ixed Cos ts
Tota l
--------------------------------------------E B ITDA
--------------------------------------------R ent & Lea s e P a id
917,369
374,338
(6,095)
22,067
17,750
4,257
1,737
(28)
102
82
282
3
36
451
N/A
746
76%
31%
-168%
33%
41%
2%
0.02%
0.3%
4%
N/A
6%
17
TABLE 2.4
BY LOCATION (GREATER PHUKET)
DE P AR TME NTAL
R E VE NUE S & E XP E NS E S
Under THB 1500
P AR
R ooms
F ood & B evera g e
P OR
THB 1500 - THB 3000
% R a tio
P AR
P OR
Grea ter P huket
THB 3000 - THB 5500
% R a tio
P AR
P OR
Abov e THB 5500
% R a tio
P AR
P OR
% R a tio
336,773
56,166
F ood (% F &B )
48,386
B evera g e (% F &B )
7,700
Other F ood & B evera g e (% F &B )
81
Telephone
626
S pa / Hea lth Club
N/A
1,070
3,472
1,314
219
189
30
0.3
2
N/A
4
14
85%
14%
86%
2%
0.02%
0.2%
N/A
0.3%
1%
641,360
223,731
178,349
42,166
3,539
1,317
18,150
9,904
61,485
2,417
843
672
159
14
5
68
37
232
67%
23%
80%
4%
0.4%
0.1%
2%
1%
6%
1,073,803
596,982
436,511
127,303
33,168
3,828
34,057
15,833
41,776
4,229
2,351
1,719
501
131
15
136
62
165
61%
34%
73%
7%
2%
0.2%
2%
1%
2%
2,083,790
870,401
615,038
232,179
23,184
4,239
63,828
57,554
52,753
7,256
3,031
2,142
809
81
15
222
200
184
67%
28%
71%
7%
1%
0.1%
2%
2%
2%
Tota l
R ooms
F ood & B evera g e
Telephone
S pa / Hea lth Club
398,107
1,553
100%
952,137
3,587
100%
1,755,763
6,915
100%
3,132,275
10,908
100%
59,499
39,544
290
N/A
6,828
232
154
1
N/A
26
18%
70%
46%
N/A
356%
131,325
149,706
1,988
15,933
19,580
495
564
7
60
74
20%
67%
151%
88%
198%
228,903
385,959
6,201
21,683
16,818
902
1,520
24
87
66
21%
65%
162%
64%
106%
399,307
545,521
4,512
36,453
63,342
1,391
1,900
16
127
221
19%
63%
106%
57%
110%
Tota l
R ooms
F ood & B evera g e
Telephone
S pa / Hea lth Club
102,746
401
26%
315,188
1,188
33%
652,869
2,571
37%
1,048,826
3,652
33%
277,274
16,623
336
N/A
(5,758)
1,082
65
1
N/A
(22)
510,035
74,026
(671)
2,217
(9,676)
1,922
279
(3)
8
(36)
80%
33%
-51%
12%
-98%
844,900
211,024
(2,373)
12,374
(986)
3,328
831
(9)
50
(4)
79%
35%
-62%
36%
-6%
1,684,483
324,880
(273)
27,375
(5,789)
5,866
1,131
(1)
95
(20)
81%
37%
-6%
43%
-10%
Tota l
---------------------------------------------
295,361
1,152
74%
636,948
2,400
67%
1,102,894
4,344
63%
2,083,449
7,255
67%
52,574
18,143
25,569
18,029
205
71
100
70
13%
5%
6%
5%
87,794
37,055
59,170
51,942
331
140
223
196
9%
4%
6%
5%
164,599
105,947
106,332
86,816
648
417
419
342
9%
6%
6%
5%
253,336
159,220
146,276
195,315
882
554
505
680
8%
5%
5%
6%
446
29%
235,961
889
25%
463,694
1,826
26%
744,130
2,591
24%
706
45%
400,988
1,511
42%
639,200
2,517
36%
1,339,318
4,664
43%
51
N/A
N/A
64
N/A
N/A
3%
N/A
N/A
4%
N/A
N/A
41,295
7,185
4,685
20,451
473
65,043
156
26
18
83
2
250
4%
1%
0%
3%
0.03%
7%
77,238
17,045
9,105
90,576
34,950
6,740
304
64
36
347
122
23
4%
1%
0.5%
5%
1%
0.3%
165,158
21,238
19,284
66,417
(20,486)
443,843
571
73
67
234
(72)
1,479
5%
1%
1%
2%
-1%
16%
16,930
64
4%
55,567
209
6%
127,975
507
7%
599,848
2,070
20%
164,116
642
41%
345,421
1,301
36%
511,225
2,011
29%
739,470
2,594
23%
N/A
N/A
N/A
6,321
25
1%
108,551
36
6%
222,200
31
7%
Ma rketing
Utilities
Tota l
114,316
181,045
--------------------------------------------F ixed Cha rg es
Ma na g ement F ees (B a s e & Incentive) 12,664
P roperty Ta xes
N/A
N/A
16,930
Lea s ed E quipment
N/A
Other F ixed Cos ts
N/A
Tota l
--------------------------------------------E B ITDA
--------------------------------------------R ent & Lea s e P a id
82%
30%
54%
N/A
-256%
18
TABLE 2.5
Hua Hin / Cha Am
P AR
P OR % R a tio
Chia ng R a i / Chia ng Ma i
P AR
P OR
% R a tio
986,587
414,721
3,923
1,649
67%
28%
573,438
279,572
2,941
1,434
55%
27%
1,502,985
590,617
5,858
2,302
67%
26%
728,800
299,811
2,752
1,132
68%
28%
1,104,979
520,900
3,614
1,704
63%
30%
563,568
359,896
2,627
1,678
57%
36%
295,550
1,175
71%
208,475
1,069
75%
419,186
1,634
71%
231,358
874
77%
376,529
1,231
72%
277,985
1,296
77%
104,949
417
25%
21%
155,314
605
26%
18%
136,223
446
26%
80
5%
17,253
67
3%
62
5%
8,149
27
2%
63,894
18,017
298
3%
53,401
15,759
202
57
61,946
15,523
311
14,222
84
5%
1,612
24,070
22,364
18,515
6
96
89
74
0.1%
2%
2%
1%
1,173
63,500
113,487
19,777
6
313
582
101
0.1%
5%
11%
2%
1,585
82,319
31,969
43,095
6
312
125
168
0.1%
3%
1%
2%
931
20,457
9,238
26,179
3.5
83
35
99
0.1%
2%
1%
2%
1,635
46,438
42,759
35,729
5
152
140
117
0.1%
3%
2%
2%
328
24,170
28,659
15,620
2
104
134
73
0.03%
2%
3%
2%
Tota l
R ooms
F ood & B evera g e
Telephone
S pa / Hea lth Club
1,465,574
5,828
100%
1,035,454
5,310
100%
2,238,121
8,724
100%
1,077,477
4,069
100%
1,752,441
5,731
100%
988,955
4,610
100%
198,005
286,562
3,482
20,139
20,733
787
1,140
14
80
82
20%
69%
216%
84%
93%
128,513
183,488
3,173
27,587
40,265
659
941
16
136
206
22%
66%
270%
43%
35%
265,365
421,374
5,357.3
46,240.2
25,708.0
1,034
1,642
20.9
176
100
18%
71%
338%
56%
80%
138,858
212,259
1,911.7
20,771
13,833
524
802
7.3
85
54
19%
71%
194%
102%
144%
214,555
333,456
1,941
43,358
54,747
702
1,091
6
142
179
19%
64%
119%
93%
128%
118,059
243,147
1,859
15,810
33,826
550
1,133
9
68
158
21%
68%
586%
61%
114%
Tota l
R ooms
F ood & B evera g e
Telephone
S pa / Hea lth Club
527,000
2,096
36%
376,296
1,930
36%
755,927
2,946
34%
381,110
1,439
35%
648,058
2,119
37%
407,628
1,900
41%
788,582
128,160
(1,871)
3,932
1,631
3,136
80%
510
31%
(8) -116%
16
16%
6
7%
444,924
96,084
(2,000)
35,913
73,222
2,282
493
(10)
177
375
1,237,620
169,244
(3,773)
36,079
6,261
4,824
660
(15)
137
24
81%
29%
-94%
-2%
-44%
890,424
187,444
(306)
3,080
(11,988)
2,912
613
(1)
10
(39)
81%
36%
-19%
7%
-28%
445,509
116,749
(1,531)
8,360
(5,166)
2,077
544
(7)
36
(25)
Tota l
--------------------------------------------DE P AR TME NTAL R E VE NUE S &
E XP E NS E S
938,574
3,732
659,158
3,380
1,482,193
5,777
3,612
63%
581,327
2,710
Hua Hin / Cha Am
P AR
P OR % R a tio
Chia ng R a i / Chia ng Ma i
P AR
P OR
% R a tio
Koh S a mui
P AR
P OR % R a tio
Ma rketing
Utilities
161,307
99,016
96,980
72,445
641
394
386
288
11%
7%
7%
5%
114,195
67,500
75,402
48,812
586
346
387
250
11%
7%
7%
5%
247,804
137,241
127,272
115,509
966
535
496
450
11%
6%
6%
5%
88,899
56,071
74,354
48,324
429,749
1,709
29%
305,909
1,569
30%
627,827
2,447
28%
508,825
2,023
35%
353,249
1,811
34%
854,367
3,330
38%
4%
1%
0.3%
3%
0.5%
2%
59,634
3,891
3,742
7,529
N/A
45,594
306
20
19.9
35
N/A
263
6%
0.4%
0.4%
1%
N/A
N/A
4%
130,481
7,300
9,686
152,541
21,083
140,132
509
28
37.8
615
74
541
6%
0.4%
0.4%
5%
1%
7%
E XP E NS E S
R ooms
F ood & B evera g e
F ood (% F &B)
Bevera g e (% F &B)
Telephone
S pa / Hea lth Club
Tota l
Gros s Opera ting P orfit
--------------------------------------------F ixed Cha rg es
P roperty Ta xes
Lea s ed E quipment
Other F ixed Cos ts
Tota l
--------------------------------------------E B ITDA
--------------------------------------------R ent & Lea s e P a id
60,797
16,470
5,437
41,001
4,036
30,490
242
68
22
162
15
123
64%
78%
34%
-170%
57%
65%
64%
P AR
Koh S a mui
P OR % R a tio
82%
29%
-238%
44%
20%
66%
P AR
P a tta ya
P OR
589,942 2,228
87,552
331
(981)
(4)
(314)
(1)
(4,595)
(19)
696,367
P AR
2,630
P a tta ya
P OR
% R a tio
65%
% R a tio
P AR
1,104,382
P AR
Kra bi
P OR
Kra bi
P OR
% R a tio
% R a tio
P AR
P AR
Others
P OR
Others
P OR
% R a tio
18%
79%
32%
-486%
39%
-14%
59%
% R a tio
336
212
299
183
8%
5%
7%
4%
171,137
70,962
83,867
85,969
560
232
274
281
10%
4%
5%
5%
94,970
48,066
69,675
61,736
443
224
328
288
10%
5%
7%
6%
257,158
971
24%
411,936
1,347
24%
271,736
1,267
27%
439,209
1,659
41%
692,447
2,265
40%
309,591
1,443
31%
53,434
3,889
5,532
37,511
312,468
43,812
202
13
19.9
149
961
157
5%
0.3%
0.5%
4%
35%
4%
89,403
7,102
7,626
86,651
14,645
157,290
292
23
25
292
49
518
5%
0.4%
0.4%
6%
2%
9%
40,137
4,778
6,413
78,012
42,065
4,686
189
23
30
435
159
27
4%
1%
1%
7%
1%
0.3%
83,775
334
5%
69,201
355
7%
413,970
1,614
18%
83,406
314
7%
166,792
545
10%
87,910
413
9%
425,050
1,690
29%
284,048
1,457
27%
440,397
1,717
20%
355,803
1,345
33%
525,655
1,719
30%
221,681
1,030
22%
34,969.5
141.1
2%
129,328
744.3
12%
317,195
216.3
14%
N/A
N/A
N/A
4,190
467
0.2%
146,122
330
15%
19
TABLE 3.1
By Rate Category
All Hotels
Under THB
THB 1500 -
THB 2500 -
THB 3500 -
Above THB
1500
THB 2500
THB 3500
THB 5500
5500
PER AVAILABLE ROOM
Rooms Department
Payroll & Related
All Other Expenses
166,947
73,655
93,610
74,109
34,726
40,432
112,457
51,476
60,981
142,241
67,166
75,075
230,402
95,377
135,025
384,156
165,292
218,865
F&B Department
Food Cost
Beverage Cost
Payroll & Related
All Other Expenses
283,818
108,121
23,758
114,191
40,586
101,158
46,634
6,362
34,917
13,246
152,435
60,798
9,155
66,971
21,112
240,207
92,630
15,843
98,477
33,258
458,193
175,150
42,701
174,679
65,662
635,396
215,588
67,538
257,143
95,127
Telephone Department
Cost of Sales
Payroll & Related
All Other Expenses
4,072
1,371
3,228
932
449
151
1,587
361
2,787
762
2,705
1,039
3,404
1,382
2,220
315
7,010
2,164
4,183
1,575
6,929
2,857
5,109
692
Spa / Health Club
Cost of Sales
Payroll & Related
All Other Expenses
19,403
2,292
12,687
4,958
4,824
1,431
3,874
766
8,828
1,404
6,219
1,762
13,290
1,521
8,735
3,176
27,629
2,818
16,681
8,339
42,722
4,534
30,078
9,241
Minor Operated Departments
Cost of Sales
Payroll & Related
All Other Expenses
22,956
8,861
9,318
10,162
1,667
1,158
1,088
1,114
8,384
3,616
5,660
2,561
23,146
6,758
8,330
11,596
29,370
9,879
7,502
15,014
80,557
38,823
26,466
16,529
491,446
178,099
281,800
420,664
749,114
1,149,549
Rooms Department
Payroll & Related
All Other Expenses
685
302
384
294
138
161
467
214
253
597
282
315
932
386
546
1,503
647
856
F&B Department
Food Cost
Beverage Cost
Payroll & Related
All Other Expenses
1,165
444
97
469
166
401
185
25
138
53
633
253
38
279
87
1,009
389
67
413
140
1,853
708
173
707
266
2,486
843
264
1,006
372
Cost of Sales
Payroll & Related
All Other Expenses
17
6
14
4
2
0.6
8
1.6
12
3
12
4
14
6
9
1
28
9
17
6
27
11
20
3
Spa / Health Club
Cost of Sales
Payroll & Related
All Other Expenses
80
9
52
21
24
7
18
4
37
6
26
7
56
6
37
13
113
11
68
34
167
17
118
36
Cost of Sales
Payroll & Related
All Other Expenses
94
36
38
42
7
5
5
5
35
15
25
11
97
28
34
48
119
40
30
60
315
152
104
65
2,017
706
1,171
1,766
3,030
4,497
Rooms Department
Payroll & Related
All Other Expenses
21%
9%
12%
23%
11%
12%
23%
11%
12%
20%
10%
11%
22%
9%
13%
19%
8%
11%
F&B Department
Food Cost1
Beverage Cost2
Payroll & Related
All Other Expenses
67%
34%
27%
26%
9%
65%
36%
39%
22%
8%
72%
35%
26%
29%
10%
69%
35%
26%
28%
9%
65%
34%
27%
25%
9%
66%
32%
26%
27%
10%
Cost of Sales
Payroll & Related
All Other Expenses
180%
60%
106%
33%
86%
29%
472%
75%
253%
69%
236%
73%
108%
44%
58%
9%
220%
68%
120%
49%
202%
83%
120%
17%
Spa / Health Club
Cost of Sales
Payroll & Related
All Other Expenses
66%
7%
44%
17%
67%
10%
54%
11%
80%
9%
57%
16%
66%
7%
43%
16%
76%
7%
46%
23%
51%
6%
37%
11%
Cost of Sales
Payroll & Related
All Other Expenses
91%
35%
28%
33%
51%
35%
48%
45%
78%
34%
38%
18%
156%
45%
47%
69%
84%
28%
20%
41%
78%
38%
25%
16%
TOTAL 3
38%
36%
38%
37%
40%
36%
TOTAL
PER OCCUPIED ROOM NIGHT
TOTAL
RATIO TO DEPARTMENTAL REVENUE
1
As a % of Food Revenue
2
As a % of Beverage Revenue
3
As a % of Total Revenue
Note: Vertical totals may not add up as averages are based on the hotels that contribute data for each specific line item.
20
TABLE 3.2
By Location
Under THB
Bangkok
THB 1500 - THB 3000 -
Above THB
Under THB
Greater Phuket
THB 1500 - THB 3000 -
Above THB
1500
THB 3000
THB 5000
5000
1500
THB 3000
THB 5500
5500
Rooms Department
Payroll & Related
All Other Expenses
72,046
31,720
43,467
123,078
57,637
65,441
184,829
77,949
106,880
282,501
122,641
159,860
59,499
21,392
38,107
131,325
61,683
69,643
228,903
94,291
134,613
399,307
157,601
241,706
F&B Department
Food Cost
Beverage Cost
Payroll & Related
All Other Expenses
105,229
52,183
3,958
32,252
16,835
188,811
76,204
8,463
85,171
25,258
426,534
169,377
32,487
154,244
70,426
825,462
286,254
71,593
319,545
148,070
39,544
19,850
2,065
14,496
3,132
149,706
56,637
11,648
68,325
19,332
385,959
146,205
43,128
147,480
49,146
545,521
200,414
60,854
211,126
73,128
Cost of Sales
Payroll & Related
All Other Expenses
311
183
N/A
907
4,400
1,511
2,578
951
7,040
2,170
4,045
1,367
9,727
3,845
5,435
448
290
290
N/A
N/A
1,988
1,179
1,772
653
6,201
2,440
3,860
936
4,512
2,466
3,095
274
Spa / Health Club
Cost of Sales
Payroll & Related
All Other Expenses
N/A
N/A
N/A
N/A
5,507
644
4,025
1,205
12,555
915
9,045
2,772
43,895
1,980
20,428
21,943
N/A
N/A
N/A
N/A
15,933
579
11,135
4,220
21,683
3,721
12,675
5,287
36,453
3,961
25,569
6,923
Cost of Sales
Payroll & Related
All Other Expenses
731
681
N/A
139
19,287
5,018
6,371
12,315
26,345
8,660
5,688
16,291
25,616
4,749
16,349
4,517
6,828
N/A
1,954
4,874
19,580
6,285
14,648
6,414
16,818
8,069
6,223
3,257
63,342
13,401
26,073
23,868
178,151
339,265
656,491
1,187,201
102,746
315,188
652,869
1,048,826
Rooms Department
Payroll & Related
All Other Expenses
270
119
164
531
249
282
845
356
489
1,311
569
742
232
83
149
495
232
262
902
371
530
1,391
549
842
F&B Department
Food Cost
Beverage Cost
Payroll & Related
All Other Expenses
395
196
15
121
63
815
329
37
366
109
1,950
774
149
705
322
3,830
1,328
332
1,483
687
154
77
8
57
12
564
213
44
262
73
1,520
576
170
581
194
1,900
698
212
735
255
Cost of Sales
Payroll & Related
All Other Expenses
1
0.7
N/A
3.63
19
7
11
4
32
10
19
6
45
18
25
2
1
1
N/A
N/A
7
4
6
2
24
10
15
4
16
9
10
0.9
Spa / Health Club
Cost of Sales
Payroll & Related
All Other Expenses
N/A
N/A
N/A
N/A
24
3
17
5
58
4
42
13
204
9
95
102
N/A
N/A
N/A
N/A
60
2
42
16
87
15
51
21
127
14
89
24
Cost of Sales
Payroll & Related
All Other Expenses
3
2
N/A
0.5
83
22
27
53
120
40
26
74
119
22
76
21
26
N/A
7
18
74
24
58
24
66
32
24
12
221
47
91
83
TOTAL
668
1,464
3,001
5,509
401
1,188
2,571
3,652
Rooms Department
Payroll & Related
All Other Expenses
21%
9%
13%
24%
11%
13%
23%
10%
13%
24%
10%
13%
18%
6%
11%
20%
10%
11%
21%
9%
13%
19%
8%
12%
F&B Department
Food Cost1
Beverage Cost2
Payroll & Related
All Other Expenses
60%
35%
25%
18%
10%
73%
36%
24%
31%
9%
64%
34%
23%
23%
11%
69%
34%
25%
27%
12%
70%
41%
27%
26%
6%
67%
32%
28%
28%
9%
65%
33%
34%
25%
8%
63%
33%
26%
24%
8%
Cost of Sales
Payroll & Related
All Other Expenses
38%
22%
N/A
105%
185%
64%
97%
35%
197%
61%
106%
38%
268%
106%
150%
12%
46%
46%
N/A
N/A
151%
90%
204%
35%
162%
64%
83%
22%
106%
58%
52%
6%
Spa / Health Club
Cost of Sales
Payroll & Related
All Other Expenses
N/A
N/A
N/A
N/A
65%
5%
47%
14%
53%
3%
38%
12%
67%
2%
31%
33%
N/A
N/A
N/A
N/A
88%
3%
61%
23%
64%
11%
37%
16%
57%
6%
40%
11%
Cost of Sales
Payroll & Related
All Other Expenses
36%
33%
N/A
5%
115%
30%
30%
61%
70%
23%
14%
39%
59%
11%
38%
10%
356%
N/A
102%
254%
198%
63%
101%
52%
106%
51%
37%
19%
110%
23%
45%
41%
TOTAL 3
34%
41%
42%
47%
26%
33%
37%
33%
PER AVAILABLE ROOM
TOTAL
1
2
3
21
TABLE 3.3
By Location
Hua Hin /
Chiang Rai
Cha Am
/ Chiang
Rooms Department
Payroll & Related
All Other Expenses
198,005
88,245
109,760
F&B Department
Food Cost
Beverage Cost
Payroll & Related
All Other Expenses
Koh Samui
Pattaya
Krabi
Others
128,513
55,376
73,137
265,365
123,574
141,791
138,858
65,411
73,446
214,555
100,338
114,217
118,059
61,197
56,862
286,562
98,111
26,967
119,648
41,836
183,488
70,754
16,306
71,948
25,574
421,374
135,194
45,885
185,804
54,490
212,259
78,972
18,171
91,983
23,132
333,456
125,300
37,783
129,260
41,115
243,147
95,722
17,649
95,860
33,915
3,482
539
2,833
800
3,173
884
2,515
1,105
5,357
2,002
4,670
1,372
1,912
210
2,425
179
1,941
1,316
N/A
1,431
1,859
81
2,612
2,560
Spa / Health Club
Cost of Sales
Payroll & Related
All Other Expenses
20,139
2,531
13,517
4,091
27,587
9,827
17,805
6,041
46,240
4,222
31,683
10,716
20,771
957
13,653
6,161
43,358
11,872
22,388
9,097
15,810
1,457
12,063
3,794
Cost of Sales
Payroll & Related
All Other Expenses
20,733
13,406
8,198
3,201
40,265
22,635
14,307
10,450
25,708
16,914
12,336
2,064
13,833
3,820
7,114
7,270
54,747
17,935
24,378
27,725
33,826
23,585
7,902
9,138
TOTAL
527,000
376,296
755,927
381,110
648,058
407,628
Rooms Department
Payroll & Related
All Other Expenses
787
351
436
659
284
375
1,034
482
553
524
247
277
702
328
374
550
285
265
F&B Department
Food Cost
Beverage Cost
Payroll & Related
All Other Expenses
1,140
390
107
476
166
941
363
82
369
131
1,642
527
179
724
212
802
298
69
347
87
1,091
410
124
423
134
1,133
446
82
447
158
Cost of Sales
Payroll & Related
All Other Expenses
14
2
11
3
16
5
12
6
21
8
17
5
7
0.8
9
0.7
6
4
N/A
6
9
0.4
13
13
Spa / Health Club
Cost of Sales
Payroll & Related
All Other Expenses
80
10
54
16
136
49
88
30
176
16
120
41
85
4
56
25
142
39
73
30
68
6
51
16
Cost of Sales
Payroll & Related
All Other Expenses
82
53
33
13
206
116
73
51
100
66
46
7.53
54
15
27
30
179
59
80
91
158
106
35
40
2,096
1,930
2,946
1,439
2,119
1,900
Rooms Department
Payroll & Related
All Other Expenses
20%
9%
11%
22%
10%
13%
18%
8%
9%
19%
9%
10%
19%
9%
10%
21%
11%
10%
F&B Department
Food Cost1
Beverage Cost2
Payroll & Related
All Other Expenses
69%
33%
26%
29%
10%
66%
34%
26%
26%
9%
71%
32%
30%
31%
9%
71%
34%
34%
31%
8%
64%
33%
28%
25%
8%
68%
34%
28%
27%
9%
Cost of Sales
Payroll & Related
All Other Expenses
216%
33%
148%
42%
270%
75%
199%
67%
338%
126%
177%
79%
194%
21%
186%
15%
119%
80%
N/A
157%
586%
25%
408%
461%
Spa / Health Club
Cost of Sales
Payroll & Related
All Other Expenses
84%
11%
56%
17%
43%
6%
28%
10%
56%
7%
38%
13%
102%
5%
67%
30%
93%
26%
48%
20%
61%
7%
53%
14%
Cost of Sales
Payroll & Related
All Other Expenses
93%
60%
26%
10%
35%
20%
9%
7%
80%
53%
28%
6%
144%
40%
55%
62%
128%
42%
47%
54%
114%
78%
20%
23%
TOTAL 3
36%
36%
34%
35%
37%
41%
PER AVAILABLE ROOM
Cost of Sales
Payroll & Related
All Other Expenses
TOTAL
1
2
3
22
UNDISTRIBUTED EXPENSES
TABLE 4.1
B y R a te Ca teg ory
UNDIS TR IB UTE D E XP E NS E S
All Hotels
Under THB
1500
THB 1500 THB 2500
THB 2500 THB 3500
THB 3500 THB 5500
Abov e THB
5500
P E R AVAILAB LE R OOM (THB )
Adminis tra tiv e & Genera l E xpens es
P a yroll & R ela ted
Others
123,649
73,477
50,343
53,535
30,896
23,243
86,355
53,761
32,594
103,816
59,410
44,406
165,877
100,315
65,562
295,689
170,319
125,370
Ma rketing
P a yroll & R ela ted E xpens es
Cha in Centra lized S ervices
All Other E xpens es
76,808
26,404
27,795
38,271
22,477
8,442
5,834
11,576
39,957
17,013
9,536
18,943
70,148
23,455
41,016
32,186
113,949
39,028
42,158
52,684
198,337
58,170
49,725
120,305
Utilities
88,630
40,970
64,095
78,915
121,696
171,171
P roperty Opera tion & Ma intena nc e
59,996
24,951
35,046
28,830
10,946
17,884
34,426
17,144
17,283
44,808
19,487
25,321
82,652
32,963
49,689
172,748
65,538
107,209
TOTAL
346,143
140,251
223,735
295,117
484,175
832,718
Others
507
302
207
212
123
93
359
223
135
436
249
186
671
406
265
1,157
666
490
Ma rketing
315
108
114
157
89
33
22
46
166
71
40
79
295
98
165
135
461
158
181
212
776
228
201
471
Utilities
366
172
267
327
492
669
246
102
144
115
44
71
143
71
72
188
82
106
334
133
201
676
256
419
1,421
556
929
1,239
1,958
3,258
Others
10%
6%
4%
11%
6%
5%
12%
7%
4%
9%
5%
4%
9%
5%
3%
9%
5%
4%
Ma rketing
6%
2%
2%
3%
5%
2%
1%
2%
5%
2%
1%
3%
6%
2%
4%
3%
6%
2%
2%
3%
6%
2%
1%
4%
Utilities
7%
9%
9%
7%
6%
5%
5%
2%
3%
6%
2%
4%
5%
2%
2%
4%
2%
2%
4%
2%
3%
5%
2%
3%
TOTAL
27%
29%
30%
26%
26%
26%
P E R OCCUP IE D R OOM (THB )
TOTAL
R ATIO TO TOTAL R E VE NUE
Note: Vertica l tota ls ma y not a dd up a s a vera g es a re ba s ed on the hotels tha t contribute da ta for ea ch s pecific line item.
23
TABLE 4.2
B y L oc a tion
Under THB
1500
B a ng kok
THB 1500 THB 3000 THB 3000
THB 5000
Abov e THB
5000
Under THB
1500
Grea ter P huket
THB 1500 THB 3000 THB 3000
THB 5500
Abov e THB
5500
P E R AVAIL AB L E R OOM (THB )
Others
45,847
26,637
20,705
96,151
59,040
37,111
135,529
82,546
52,983
213,911
121,520
92,391
52,574
14,928
37,647
87,794
55,172
32,622
164,599
85,455
79,144
253,336
152,566
100,771
Ma rketing
23,258
8,365
7,125
9,879
50,800
23,385
13,107
20,816
120,154
39,724
73,736
42,820
170,889
67,140
29,608
80,967
18,143
3,038
N/A
15,105
37,055
12,873
12,116
16,370
105,947
34,881
36,238
55,360
159,220
39,576
49,052
95,911
Utilities
42,041
74,384
122,763
173,735
25,569
59,170
106,332
146,276
28,203
12,480
15,723
34,686
15,873
18,814
55,864
22,588
33,276
84,261
35,843
48,418
18,029
5,082
12,947
51,942
24,014
27,928
86,816
30,284
56,532
195,315
64,445
130,870
TOTAL
134,273
256,022
426,977
642,796
114,316
235,961
463,694
744,130
Others
172
100
78
415
255
160
620
377
242
993
564
429
205
58
147
331
208
123
648
337
312
882
531
351
Ma rketing
87
31
25
37
219
101
56
90
549
182
320
196
793
312
133
376
71
12
N/A
59
140
49
47
62
417
137
152
218
554
138
173
334
Utilities
159
321
551
806
100
223
419
505
106
47
59
150
69
81
255
103
152
391
166
225
70
20
51
196
90
105
342
119
223
680
224
456
TOTAL
504
1,105
1,952
2,983
446
889
1,826
2,591
Others
9%
5%
4%
12%
7%
5%
9%
5%
3%
8%
5%
4%
13%
4%
9%
9%
6%
3%
9%
5%
5%
8%
5%
3%
Ma rketing
4%
2%
1%
2%
6%
3%
2%
3%
8%
3%
4%
3%
7%
3%
1%
3%
5%
1%
N/A
4%
4%
1%
1%
2%
6%
2%
2%
3%
5%
1%
1%
3%
Utilities
8%
9%
8%
7%
6%
6%
6%
5%
5%
2%
3%
4%
2%
2%
4%
1%
2%
3%
1%
2%
5%
1%
3%
5%
3%
3%
5%
2%
3%
6%
2%
4%
TOTAL
26%
31%
27%
25%
29%
25%
26%
24%
24
TABLE 4.3
B y Loc a tion
Hua Hin /
Cha Am
Chia ng R a i /
Koh S a mui
Chia ng Ma i
P a tta ya
Kra bi
Others
Others
161,307
96,950
64,357
114,195
70,930
43,264
247,804
140,760
107,044
88,899
55,320
33,579
171,137
105,493
65,644
94,970
61,927
33,044
Ma rketing
99,016
33,546
24,660
50,112
67,500
24,068
26,317
36,988
137,241
31,165
59,250
92,879
56,071
17,575
4,062
37,890
70,962
19,333
14,860
49,387
48,066
18,942
16,108
20,922
Utilities
96,980
75,402
127,272
74,354
83,867
69,675
72,445
36,772
35,674
48,812
23,155
25,657
115,509
48,242
67,267
48,324
18,991
29,333
85,969
39,499
46,469
61,736
27,236
34,500
TOTAL
429,749
305,909
627,827
257,158
411,936
271,736
Others
641
386
256
586
364
222
966
549
417
336
209
127
560
345
215
443
289
154
Ma rketing
394
133
101
199
346
123
145
190
535
122
241
362
212
66
14
143
232
63
47
162
224
88
71
98
Utilities
386
387
496
299
274
328
288
146
142
250
119
132
450
188
262
183
72
111
281
129
152
288
127
161
1,709
1,569
2,447
971
1,347
1,267
Others
11%
7%
4%
11%
7%
4%
11%
6%
5%
8%
5%
3%
10%
6%
4%
10%
6%
3%
Ma rketing
7%
2%
2%
3%
7%
2%
2%
4%
6%
1%
2%
4%
5%
2%
1%
4%
4%
1%
1%
3%
5%
2%
2%
2%
Utilities
7%
7%
6%
7%
5%
7%
5%
3%
2%
5%
2%
2%
5%
2%
3%
4%
2%
3%
5%
2%
3%
6%
3%
3%
TOTAL
29%
30%
28%
24%
24%
27%
TOTAL
25
ADDITIONAL STATISTICS
ROOMS STATISTICS

The total room count in the resort regions is generally higher than that of the city regions. While Krabi is
also a resort region, it has a relatively low room count compared to Koh Samui and Pattaya likely due to
the destination being at a relatively early stage of development.

Top tier Bangkok hotels have measurably larger internal room sizes than similar hotels in Greater Phuket;
however, those in Greater Phuket compensate with more external guestroom space. In the city, extra
space for outdoor areas is scarce, while resort destinations are far less densely developed.
RESERVATIONS & SALES STATISTICS

In 2014, most reservations were made via a general travel agent for the lower-tier hotels under THB 1500
and THB 1500 to 2500, whilst higher-tier THB 2500 to 3500, THB 3500 to 5500 and Above THB 5500
hotels received a majority of their reservations via direct inquiry. This reflects the reliance of lower-end
hotels on wholesalers as compared to the higher-end hotels.

The average length of stay of foreign guests in resort regions is significantly higher than that of domestic
guests because foreigners are often long haul travellers and domestic guests tend to be weekenders. Also,
the average length of stay for both domestic and foreign guests in the resort regions are generally double
the amount of time spent in the city regions, due to the nature of leisure resort guests.
FOOD & BEVERAGE

Outlet utilization in Bangkok hotels was noticeably lower than that of hotels in Greater Phuket. In the city,
there are a wealth of alternative dining options; however, resorts in Phuket have a relatively limited supply
of surrounding eateries for guests to choose from.

In Greater Phuket, as rate positioning increased so did number of seats per room, but utilization dropped
off. This indicates that there was not proportionally increasing demand for increase dining capacity. Top
tier hotels in this market would seem to have slightly overbuilt their food and beverage facilities, for the
sake of offering variety.

For Thailand as a whole, restaurant utilization remained similar despite increasing seating capacity. This
nation-wide average is likely kept more stable by the use of restaurants in metropolitan areas by locals as
well as tourists.
SPA STATISTICS

Overall YoY in-house capture rates increased for properties in the Under THB 1500, THB 2500-3500, and
THB 3500-5500 categories. In contrast, THB 1500-2500 and Above 5500 categories slumped on in-house
capture rates.

Higher-end hotels tend to operate their own spas. This is likely because these hotels can afford the extra
labour and wish to maintain their own particular brand standard.
26
LABOUR STATISTICS

Labour cost per employee across all hotels increased by approximately nine percent between 2013 and
2014. As a percent of total revenue, labour costs across all hotels has only increased by three percent since
2013, due to fewer employees in total.

Average full time employees per available room decreased by 15 percent since 2013, indicating that
increasing labour costs may be a result of increasing wages and benefits and not more employees.

Top tier resorts tend to hire more employees per room than top tier city hotels, due to the labour intensive
nature of resort operations; however, low- and mid-tier resorts are able to operate with a similar staffing
ratio as their city counterparts.

Productivity index has decreased YoY as a result of falling revenues and simultaneously rising cost of labour.

Thailand properties drew a vast majority of their demand from transient guests, of which, 31 percent are
direct FIT, 30 percent are Wholesale FIT and 11 percent are Corporate FIT.

Transient guests comprised a similar proportion of guests across all segments. In 2014, Wholesale FIT
comprised a higher proportion of guests at hotels with the higher price points and lowest price points,
while Direct FIT comprised a larger portion at the mid-priced hotels.

It has also been observed that a majority of Resort regions’ guests are comprised of Wholesale FIT, in
contrast to city regions, where a majority of hotel guests are comprised of Direct FIT. This indicates a
tendency to purchase resort stays packaged with travel and activities. As visitation increases from countries
like China, Japan, and Korea, wholesale reservations are likely to increase slightly, because many of these
visitors prefer the convenience of wholesale booking and travel.

As time goes on, the prevalence of online travel agents and overall technological capability of travellers is
expected to positively affect the proportion of direct and online bookings.
NATIONALITY PROFILE

Domestic demand was concentrated in the low-tier hotels in Bangkok; however, it was quite evenly
distributed across hotels in Phuket. People are more likely to spend on a holiday beach getaway than on a
Business city trip. Hua Hin / Cha Am draw a large domestic crowd due to its local reposition and ease of
road access from Bangkok, while Chiang Rai / Chiang Mai are favoured by locals for their cool weather and
cultural attractions. Domestic demand in Pattaya is growing due to the improved road access from Bangkok.

Greater Phuket and Koh Samui remain the resort destinations of choice for European travellers, due to
their international reputation. Krabi is fast becoming popular with European guests, because it is appealingly
undeveloped.
27
ENERGY STATISTICS

73 percent of all hotels indicated active participation in a towel reuse program, with more than 50 percent
of respondents offering an “Opt-In” option. Using Low-flow showerheads are also a relatively popular green
practice amongst Thai hotels, with 66 percent of respondents using such fixtures.

Krabi and Pattaya amongst all other locations, tend to have the highest percentage of hotels that generate
renewable power. Properties in Pattaya tend to generate more renewable power from heat pump and solar
PV sources, while properties in Krabi generate renewable power from Solar Thermal sources. The purchase
of renewable power is not readily available option for properties in Thailand, with only three percent of
respondents purchasing renewable power.

Water recycling measures were mainly practiced by the top-tier hotels, with Greywater as the main source
of recycled water.
FORECAST

Across Rate Categories, 79 percent of respondents anticipate a general increase in occupancy; however,
the mid-tier hotels are most optimistic about the potential for 2015, with more than 80 percent of
respondents forecasting an increase. Across all hotels, about 10 percent forecasted that occupancy in 2015
would remain unchanged. Of the 11 percent of all hotels that anticipate a decrease in occupancy in 2015, a
majority belong to the highest-tier and lowest-tier hotels.

Across all hotels, occupancy for 2016 seems optimistic with 79 percent of respondents expecting an
increase, and only three percent expecting a decrease, while the remaining 17 percent expect occupancy
to stay the same as the previous year.

While average room rate is expected to increase by 78 percent of all hotels. 50 percent of properties in
Pattaya are expecting a decrease instead. High-end hotels in Bangkok and Phuket are not as enthusiastic as
the other tier of hotels about the increase for average room rates.

Overall, only 2 percent of all hotels expect that average room rate would decrease, indicating that 2016
might see the industry fully recovering from the downturn of 2014.
28
TABLE 5.1
B US INE S S MIX P R OF ILE
All Hotels
Under THB THB 1500 - THB 2500 - THB 3500 Abov e
1500
THB 2500 THB 3500 THB 5500 THB 5500
COMP OS ITION OF MAR KE T
Tra ns ient
Corpora te F IT
Direct F IT
Wholes a le F IT
Group
Corpora te Group
In-hous e Meeting
Other MICE
Leis ure Group
Others
Aircrew
Government
Long -S ta y
Wa lk-in
As s ocia te / S ta ff
Other
Tota l
68%
9%
29%
29%
19%
4%
3%
2%
10%
13%
4%
1%
1%
1%
1%
5%
100%
53%
7%
23%
24%
32%
3%
5%
1%
22%
14%
1%
2%
1%
3%
1%
7%
100%
62%
10%
29%
24%
18%
4%
3%
3%
9%
20%
7%
2%
2%
2%
1%
6%
100%
66%
11%
30%
24%
23%
4%
3%
3%
13%
12%
6%
1%
1%
1%
1%
2%
100%
75%
9%
30%
36%
14%
4%
4%
1%
4%
12%
1%
1%
1%
0.4%
2%
7%
100%
90%
6%
37%
47%
8%
4%
1%
1%
2%
2%
N/A
0.2%
0.4%
1%
1%
1%
100%
ADR B Y S E GME NT
Tra ns ient
Corpora te F IT
Direct F IT
Wholes a le F IT
Group
Corpora te Group
In-hous e Meeting
Other MICE
Leis ure Group
Others
Aircrew
Government
Long -S ta y
Wa lk-in
Tota l
3,246
4,075
3,535
1,194
1,543
1,244
2,301
2,387
2,128
3,206
3,460
2,817
4,564
5,302
3,986
6,390
8,990
7,426
2,779
2,562
2,247
1,834
1,192
1,246
1,199
917
1,804
1,709
1,390
1,456
2,968
3,045
2,452
2,350
3,731
3,605
3,668
3,075
3,911
6,607
4,806
5,675
1,591
2,159
2,561
2,611
2,317
1,077
1,256
1,620
1,707
1,121
1,417
1,628
1,806
2,121
1,224
1,741
2,925
3,130
3,985
2,190
2,258
4,877
3,639
3,767
2,901
N/A
4,735
6,500
4,450
7,442
3,580
1,274
2,034
2,919
4,330
7,729
0.79
0.75
0.77
0.83
1.70
0.85
1.56
0.76
2.27
1.06
0.14
1.85
0.62
2.14
0.92
0.92
1.07
0.98
0.81
0.96
0.90
0.89
1.29
0.94
1.46
1.92
1.68
1.75
1.41
0.76
0.97
1.25
1.02
0.83
1.19
1.07
0.99
1.35
1.28
0.86
1.50
0.62
0.77
0.86
0.92
1.11
0.95
1.03
1.23
0.71
1.10
1.13
0.64
0.43
0.88
0.29
0.47
0.79
0.28
1.55
1.33
0.63
1.24
1.63
0.42
1.06
0.19
0.52
0.21
0.18
N/A
0.15
0.36
0.47
0.53
MAR KE T S E GME NT P E NE TR ATION
Tra ns ient
Corpora te F IT
Direct F IT
Wholes a le F IT
Group
Corpora te Group
In-hous e Meeting
Other MICE
Leis ure Group
Others
Aircrew
Government
Long -S ta y
Wa lk-in
29
TABLE 5.2
B y Loc a tion
B a ng kok
Grea ter P huket
Under THB THB 1500 - THB 3000 - Abov e THB Under THB
1500
THB 3000 THB 5000
5000
1500
THB 1500 THB 3000
THB 3000 THB 5500
Abov e THB
5500
68%
1%
18%
48%
22%
1%
1%
4%
17%
10%
6%
0.2%
1%
1%
0.3%
1%
100%
71%
3%
29%
39%
27%
8%
4%
1%
15%
1%
0.3%
N/A
0.2%
1%
0.4%
N/A
100%
92%
0.1%
36%
57%
7%
4%
0.3%
1%
1%
1%
N/A
N/A
N/A
N/A
0.2%
0.5%
100%
Tra ns ient
Corpora te F IT
Direct F IT
Wholes a le F IT
Group
Corpora te Group
In-hous e Meeting
Other MICE
Leis ure Group
Others
Aircrew
Government
Long -S ta y
Wa lk-in
Other
Tota l
46%
8%
26%
12%
37%
5%
6%
N/A
26%
17%
0.03%
2%
1%
3%
1%
11%
100%
64%
13%
35%
16%
16%
4%
2%
3%
8%
20%
11%
1%
2%
1%
1%
3%
100%
68%
15%
35%
17%
16%
4%
4%
1%
8%
16%
5%
0.2%
1%
1%
2%
7%
100%
75%
28%
32%
15%
13%
11%
N/A
1%
2%
12%
1%
4%
2%
N/A
3%
1%
100%
76%
3%
15%
57%
10%
2%
N/A
N/A
8%
14%
N/A
1%
N/A
N/A
1%
12%
100%
ADR B Y S E GME NT
Tra ns ient
Corpora te F IT
Direct F IT
Wholes a le F IT
Group
Corpora te Group
In-hous e Meeting
Other MICE
Leis ure Group
Others
Aircrew
Government
Long -S ta y
Wa lk-in
Tota l
1,216
1,588
1,152
2,628
2,641
2,031
4,062
4,354
3,396
5,365
6,961
4,636
1,303
1,557
1,289
2,759
3,007
2,538
5,360
5,471
4,180
9,708
8,066
7,174
1,105
1,229
N/A
746
2,195
2,218
1,882
1,453
3,367
3,289
3,530
2,880
4,251
N/A
4,368
4,600
1,366
N/A
N/A
925
2,160
2,528
1,491
1,798
3,726
3,778
4,138
2,852
3,508
7,843
5,021
4,161
1,202
1,352
982
1,970
1,259
1,388
2,330
1,803
2,491
1,383
2,099
4,123
3,251
6,404
2,609
1,888
5,068
6,246
N/A
3,866
N/A
1,137
N/A
N/A
1,076
1,793
2,444
2,880
1,643
1,850
3,429
N/A
4,751
2,642
3,062
N/A
N/A
N/A
N/A
N/A
1,267
2,218
3,644
5,568
1,314
2,417
4,229
7,256
0.68
0.93
0.89
0.40
1.92
1.31
1.76
N/A
2.59
1.29
0.01
1.96
0.49
2.10
0.83
0.95
1.47
1.21
0.54
0.83
0.91
0.49
1.33
0.81
1.48
2.99
1.00
1.77
0.86
0.96
1.00
1.69
1.18
0.60
0.86
0.93
1.11
0.61
0.79
1.20
1.35
0.17
1.19
0.58
2.24
1.11
3.14
1.07
0.52
0.69
2.69
N/A
0.33
0.19
0.88
0.30
3.72
1.90
N/A
3.30
1.13
0.38
0.52
1.97
0.54
0.49
N/A
N/A
0.85
1.01
N/A
0.78
N/A
N/A
0.95
1.00
0.15
0.62
1.65
1.17
0.25
0.17
2.11
1.69
0.75
1.54
0.18
1.24
0.88
0.27
1.06
0.33
0.98
1.36
1.44
1.93
1.12
0.49
1.53
0.11
0.07
N/A
0.20
0.40
0.42
1.37
0.01
1.21
1.95
0.36
1.02
0.08
0.70
0.12
0.05
N/A
N/A
N/A
N/A
0.22
Tra ns ient
Corpora te F IT
Direct F IT
Wholes a le F IT
Group
Corpora te Group
In-hous e Meeting
Other MICE
Leis ure Group
Others
Aircrew
Government
Long -S ta y
Wa lk-in
30
TABLE 5.3
B y Loc a tion
Hua Hin /
Cha Am
Chia ng R a i
/ Chia ng Koh S a mui
Ma i
P a tta ya
Kra bi
Others
64%
12%
23%
29%
22%
2%
5%
3%
13%
13%
N/A
1%
2%
1%
1%
8%
100%
84%
3%
37%
45%
9%
0.2%
4%
1%
4%
7%
1%
0.1%
0.2%
2%
1%
3%
100%
56%
7%
25%
24%
26%
7%
8%
5%
7%
18%
0.2%
7%
1%
5%
0.3%
5%
100%
Tra ns ient
Corpora te F IT
Direct F IT
Wholes a le F IT
Group
Corpora te Group
In-hous e Meeting
Other MICE
Leis ure Group
Others
Aircrew
Government
Long -S ta y
Wa lk-in
Other
Tota l
72%
3%
35%
34%
21%
7%
8%
1%
5%
7%
N/A
0.1%
0.2%
1%
1%
5%
100%
58%
9%
18%
30%
31%
1%
9%
0.4%
21%
11%
2%
1%
1%
4%
2%
2%
100%
91%
1%
36%
54%
3%
1%
0.4%
0.4%
2%
5%
N/A
0.01%
0.3%
2%
0.1%
4%
100%
ADR B Y S E GME NT
Tra ns ient
Corpora te F IT
Direct F IT
Wholes a le F IT
Group
Corpora te Group
In-hous e Meeting
Other MICE
Leis ure Group
Others
Aircrew
Government
Long -S ta y
Wa lk-in
Tota l
4,273
4,800
3,812
2,902
4,887
3,730
6,906
6,730
5,182
2,856
2,810
2,685
4,149
4,319
3,210
1,673
3,404
3,943
2,750
2,591
4,096
2,504
3,661
1,496
2,417
1,329
4,303
6,056
5,555
5,787
2,694
3,463
2,364
1,382
2,315
2,407
1,445
2,595
1,450
1,444
1,613
1,666
N/A
3,797
2,607
2,546
1,558
1,019
1,867
2,329
1,815
4,264
N/A
8,045
4,567
4,512
739
2,366
2,409
2,438
2,318
1,654
2,830
1,054
1,336
2,105
2,827
1,886
1,399
1,697
2,210
1,594
3,923
2,941
5,858
2,752
3,614
2,627
1.06
0.30
1.20
1.16
1.11
1.74
2.51
0.28
0.55
0.53
N/A
0.12
0.14
1.12
0.64
0.86
1.01
0.63
1.04
1.63
0.13
2.75
0.22
2
0.83
0.63
0.86
0.58
2.92
1.72
1.36
0.13
1.24
1.86
0.16
0.13
0.12
0.18
0.19
0.40
N/A
0.01
0.23
1.14
0.11
0.95
1.33
0.78
1.01
1.18
0.56
1.41
1.51
1.28
0.99
N/A
1.16
1.57
0.79
1.05
1.25
0.33
1.24
1.54
0.47
0.06
1.32
0.33
0.38
0.51
0.32
0.09
0.17
1.32
0.96
0.83
0.75
0.84
0.83
1.36
1.65
2.31
2.43
0.72
1.36
0.06
6.43
0.83
3.45
0.35
Tra ns ient
Corpora te F IT
Direct F IT
Wholes a le F IT
Group
Corpora te Group
In-hous e Meeting
Other MICE
Leis ure Group
Others
Aircrew
Government
Long -S ta y
Wa lk-in
31
RESERVATION AND SALES STATISTICS
TABLE 6.1
R E S E R VATIONS & S AL E S S TATIS TICS
Compos ition of Adv a nc e B ooking s
Direct Inquiry
Corpora te Account
Hotel Cha in Loya lty P rog ra m
Hotel CHAIN Webs ite
Hotel OWN Webs ite
Independent R es erva tion S ys tem
Online Tra vel Ag ents
Genera l Tra vel Ag ent
Globa l Dis tribution S ys tem
All Hotels
1500
THB 2500 THB 3500 THB 5500
5500
31%
10%
2%
8%
2%
1%
20%
25%
2%
24%
9%
2%
7%
1%
0%
19%
36%
0.4%
23%
14%
2%
7%
2%
0.5%
23%
27%
1%
31%
10%
3%
10%
3%
1%
21%
19%
3%
43%
6%
1%
9%
3%
0.5%
15%
21%
2%
33%
7%
1%
7%
4%
0.4%
20%
27%
1%
100%
100%
100%
100%
100%
100%
Av era g e L eng th of S ta y (AL OS )
ALOS of Domes tic Gues ts (Da ys )
ALOS of F oreig n Gues ts (Da ys )
Weig hted Av era g e
1.7
3.2
2.9
1.6
2.3
2.1
1.6
3.2
2.9
1.7
3.0
2.8
1.9
3.3
3.1
1.9
4.6
4.4
Double Oc c upa nc y F a c tor
Gues ts /room - Domes tic
Gues ts /room - F oreig n
1.9
1.9
1.9
1.9
1.7
1.7
1.8
1.8
1.8
1.8
1.8
1.8
1.8
1.9
1.9
2.4
2.4
2.4
Av era g e No. of Da ys w ith 100% Oc c upa nc y
20
13
30
18
16
7
18%
20%
16%
14%
22%
20%
TOTAL
Av era g e P roportion of R eturn Gues ts
32
TABLE 6.2
B y L oc a tion
B a ng kok
R E S E R VATIONS & S AL E S S TATIS TICS
Compos ition of Adv a nc e B ooking s
Direct Inquiry
Corpora te Account
Hotel Cha in Loya lty P rog ra m
Hotel CHAIN Webs ite
Hotel OWN Webs ite
Independent R es erva tion S ys tem
Online Tra vel Ag ents
Genera l Tra vel Ag ent
Globa l Dis tribution S ys tem
Under THB 1500 - THB 3000 THB 1500 THB 3000
THB 5000
Grea ter P huket
Abov e THB
5000
Under THB 1500 - THB 3000 - Abov e THB
THB 1500 THB 3000 THB 5500
5500
18%
13%
3%
10%
0.0%
0.08%
22%
34%
0.1%
26%
17%
2%
8%
2%
0.4%
22%
20%
2%
35%
12%
3%
13%
4%
3%
14%
12%
3%
44%
11%
N/A
15%
5%
1%
9%
7%
7%
9%
1%
2%
6%
N/A
0.5%
14%
65%
1%
16%
1%
3%
7%
1%
0%
18%
53%
0.7%
54%
N/A
1%
8%
3%
0.4%
12%
21%
0.2%
35%
7%
1%
2%
3%
0.08%
28%
24%
1%
100%
100%
100%
100%
99%
100%
100%
100%
Av era g e L eng th of S ta y (AL OS )
ALOS of Domes tic Gues ts (Da ys )
ALOS of F oreig n Gues ts (Da ys )
1.8
1.7
1.7
2.1
2.7
2.7
2.0
2.4
2.4
1.6
2.8
2.7
2.5
7.5
7.2
1.0
4.0
3.9
2.5
4.5
4.4
3.0
5.6
5.5
Double Oc c upa nc y F a c tor
Gues ts /room - Domes tic
Gues ts /room - F oreig n
1.9
1.4
1.6
1.7
1.7
1.7
1.7
1.7
1.7
1.5
1.7
1.7
1.9
1.7
1.7
1.6
2.0
2.0
2.0
2.0
2.0
2.4
2.5
2.5
6
20
7
9
N/A
34
26
9
32%
20%
33%
57%
N/A
5%
10%
12%
TOTAL
Av era g e No. of Da ys w ith 100% Oc c upa nc y
Av era g e P roportion of R eturn Gues ts
33
TABLE 6.3
By Location
RESERVATIONS & SALES STATISTICS
Hua Hin /
Chiang Rai /
Cha Am
Chiang Mai
37%
4%
2%
7%
1%
1%
18%
29%
2%
Koh Samui
Pattaya
Krabi
Others
37%
8%
2%
7%
1%
1%
10%
31%
3%
14%
2%
0.4%
9%
7%
2%
26%
40%
0.5%
40%
10%
0.2%
5%
2%
0.01%
19%
22%
2%
12%
4%
0.3%
16%
3%
N/A
34%
27%
4%
34%
8%
1%
6%
3%
0.02%
24%
23%
0.2%
100%
100%
100%
100%
100%
100%
Average Length of Stay (ALOS)
ALOS of Domestic Guests (Days)
ALOS of Foreign Guests (Days)
Weighted Average
1.6
4.2
3.1
2.3
2.4
2.3
2.2
5.2
5.0
1.6
3.6
3.2
2.9
4.9
4.7
1.4
2.4
1.9
Double Occupancy Factor
Guests/room - Domestic
Guests/room - Foreign
Weighted Average
2.3
2.2
2.3
2.2
2.0
2.2
2.0
2.1
2.1
2.2
1.8
1.9
2.1
2.1
2.1
2.0
1.9
1.9
Average No. of Days with 100% Occupancy
19
31
10
23
17
32
18%
5%
12%
18%
13%
18%
Composition of Advance Bookings
Direct Inquiry
Corporate Account
Hotel Chain Loyalty Program
Hotel CHAIN Website
Hotel OWN Website
Independent Reservation System
Online Travel Agents
General Travel Agent
Global Distribution System
TOTAL
Average Proportion of Return Guests
34
NATIONALITY PROFILE
TABLE 7.1
NATIONAL ITY P R OF IL E
F OR E IGN VS . DOME S TIC
Domes tic
F oreig n
Tota l
All Hotels
1500
THB 2500 THB 3500 THB 5500
5500
16%
84%
100%
28%
72%
100%
16%
84%
100%
15%
85%
100%
12%
88%
100%
6%
94%
100%
S outhea s t As ia
S ing a pore
Ma la ys ia
Indones ia
Tha ila nd
Vietna m
Ca mbodia
P hilippines
B runei
La os
Mya nma r
Other S E A
25%
4%
2%
1%
16%
1%
0.1%
0.5%
0.05%
0.1%
0.2%
1%
35%
1%
2%
1%
28%
2%
0.05%
0.3%
0.01%
0.1%
0.1%
1%
29%
5%
4%
1%
16%
0.5%
0.1%
1%
0.05%
0.2%
0.2%
1%
24%
4%
2%
1%
15%
0.5%
0.2%
1%
0.1%
0.1%
0.2%
0.5%
20%
4%
2%
1%
12%
0.4%
0.2%
0.5%
0.04%
0.1%
0.3%
0.3%
14%
5%
1%
1%
6%
0.1%
0.03%
0.3%
0.1%
0.02%
0.03%
0.4%
Other As ia
China
Hong Kong
India
J a pa n
S outh Korea
Ta iwa n
Other As ia
28%
11%
2%
4%
5%
4%
1%
1%
31%
15%
2%
7%
2%
5%
1%
1%
26%
11%
2%
4%
6%
2%
1%
1%
31%
13%
2%
5%
5%
5%
0.5%
1%
27%
9%
3%
4%
6%
3%
1%
1%
22%
8%
4%
2%
2%
4%
1%
1%
Americ a s
US A
Ca na da
Mexico, S outh a nd Centra l
6%
5%
1%
1%
2%
2%
0.5%
0.3%
5%
4%
1%
1%
6%
5%
1%
0.5%
7%
6%
1%
0.5%
10%
7%
1%
2%
E urope
F ra nce
Germa ny
Ita ly
S ca ndina via
S pa in
United King dom
R us s ia
Other Centra l/E a s tern E urope
Other E urope
27%
2%
4%
1%
3%
1%
5%
7%
2%
3%
23%
2%
2%
1%
1%
1%
3%
9%
2%
2%
25%
2%
4%
1%
4%
1%
4%
5%
2%
3%
25%
2%
3%
1%
3%
0.3%
5%
7%
2%
2%
30%
2%
5%
1%
3%
0.4%
7%
6%
2%
3%
41%
2%
5%
1%
2%
1%
8%
14%
4%
3%
Other R eg ions
Middle E a s t
Africa
Aus tra lia & NZ
Others
14%
4%
1%
5%
3%
8%
4%
0.4%
3%
1%
15%
2%
1%
6%
6%
13%
5%
1%
5%
2%
15%
7%
1%
6%
2%
14%
4%
2%
6%
2%
S ub Tota l
100%
100%
100%
100%
100%
100%
Tota l inc luding Airline
100%
100%
100%
100%
100%
100%
R E GION / COUNTR Y OF R E S IDE NCE
35
TABLE 7.2
B y L oc a tion
B a ng kok
NATIONAL ITY P R OF IL E
Grea ter P huket
Under THB
1500
THB 1500 THB 3000
THB 3000 THB 5000
Abov e THB
5000
Under THB
1500
THB 1500 THB 3000
THB 3000 THB 5500
Abov e THB
5500
25%
75%
100%
11%
89%
100%
9%
91%
100%
5%
95%
100%
7%
93%
100%
5%
95%
100%
6%
94%
100%
4%
96%
100%
S outhea s t As ia
S ing a pore
Ma la ys ia
Indones ia
Tha ila nd
Vietna m
Ca mbodia
P hilippines
B runei
La os
Mya nma r
Other S E A
33%
1%
2%
1%
25%
1%
0.1%
0.4%
0.03%
0.1%
0.2%
1%
28%
8%
4%
2%
11%
1%
0.2%
1%
0.1%
0.2%
0.4%
0%
20%
5%
3%
1%
9%
0.5%
0.3%
1%
0.1%
0.2%
1%
1%
29%
14%
3%
2%
5%
1%
0.1%
1%
0.5%
0.1%
0.2%
13%
1%
2%
3%
7%
0.05%
N/A
0.3%
N/A
N/A
N/A
0.2%
9%
2%
1%
0.4%
5%
0.3%
0.03%
0.2%
0.06%
0.03%
0.05%
0.4%
10%
3%
1%
0.4%
6%
0.2%
0.04%
0.3%
N/A
0.01%
0.03%
0.1%
8%
2%
1%
0.1%
4%
0.04%
0.03%
0.2%
0.01%
0.02%
0.03%
0.4%
Other As ia
China
Hong Kong
India
J a pa n
S outh Korea
Ta iwa n
Other As ia
39%
24%
2%
4%
2%
4%
1%
1%
29%
10%
2%
5%
7%
2%
1%
2%
33%
8%
3%
2%
12%
5%
1%
1%
30%
6%
9%
5%
7%
2%
1%
0.5%
19%
11%
1%
4%
0.4%
3%
0.1%
0.6%
32%
20%
2%
3%
1%
6%
0.2%
1%
37%
22%
2%
4%
2%
6%
0.2%
1%
19%
9%
3%
1%
1%
4%
0.2%
0.5%
Americ a s
US A
Ca na da
4%
3%
1%
0.5%
6%
5%
1%
1%
12%
11%
1%
1%
12%
10%
1%
1%
1%
1%
0.2%
0.3%
2%
1%
0.5%
0.3%
6%
5%
1%
0.4%
8%
4%
1%
4%
E urope
F ra nce
Germa ny
Ita ly
S ca ndina via
S pa in
United King dom
R us s ia
Other E urope
19%
4%
3%
1%
1%
1%
3%
1%
3%
2%
17%
3%
3%
1%
1%
1%
3%
1%
2%
2%
19%
2%
4%
1%
2%
0.4%
5%
0.4%
2%
2%
12%
1%
2%
1%
0.5%
0.1%
3%
0.3%
1%
4%
54%
3%
1%
1%
0.3%
0.1%
1%
46%
0.5%
2%
39%
3%
2%
0.4%
6%
0.4%
6%
19%
2%
2%
36%
2%
3%
1%
5%
1%
6%
14%
1%
3%
47%
2%
3%
2%
1%
1%
7%
24%
4%
3%
Other R eg ions
Middle E a s t
Africa
Aus tra lia & NZ
Others
6%
1%
0.5%
3%
1%
21%
7%
1%
4%
9%
15%
8%
1%
5%
2%
17%
11%
1%
4%
0.04%
12%
6%
1%
6%
N/A
17%
2%
1%
13%
1%
11%
3%
1%
7%
0.1%
18%
5%
3%
8%
3%
S ub Tota l
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
Domes tic
F oreig n
Tota l
36
TABLE 7.3
B y Loc a tion
NATIONALITY P R OF ILE
Domes tic
F oreig n
Tota l
Hua Hin / Chia ng R a i /
Cha Am Chia ng Ma i
Koh
S a mui
P a tta ya
Kra bi
Others
43%
57%
100%
44%
56%
100%
5%
95%
100%
20%
80%
100%
11%
89%
100%
42%
58%
100%
S outhea s t As ia
S ing a pore
Ma la ys ia
Indones ia
Tha ila nd
Vietna m
Ca mbodia
P hilippines
B runei
La os
Mya nma r
Other S E A
49%
1%
2%
0.2%
43%
0.2%
0.02%
0.1%
0.01%
0.02%
0.01%
2%
48%
2%
2%
0.2%
44%
0.1%
0.02%
0.2%
0.02%
0.01%
0.01%
0.1%
8%
1%
1%
0.4%
5%
0.3%
0.01%
0.1%
N/A
N/A
N/A
1%
24%
1%
1%
0.5%
20%
2%
0.03%
0.2%
N/A
0.04%
0.03%
0.1%
21%
3%
4%
0.2%
11%
0.1%
0.1%
0.5%
0.05%
0.03%
0.04%
1%
51%
2%
5%
0.3%
42%
0.1%
N/A
0.1%
0.02%
0.4%
0.04%
1%
Other As ia
China
Hong Kong
India
J a pa n
S outh Korea
Ta iwa n
Other As ia
8%
3%
1%
1%
1%
1%
0.5%
0.5%
30%
17%
1%
1%
1%
7%
1%
1%
18%
8%
1%
2%
2%
4%
0.4%
1%
33%
8%
3%
12%
4%
5%
1%
1%
14%
6%
0.2%
5%
2%
2%
0.1%
0.4%
9%
4%
0.5%
1%
1%
2%
0.3%
0.3%
Americ a s
US A
Ca na da
2%
2%
0.2%
0.1%
7%
6%
1%
1%
4%
3%
1%
0.4%
4%
3%
0.4%
0.3%
4%
3%
1%
1%
3%
2%
1%
0.1%
E urope
F ra nce
Germa ny
Ita ly
S ca ndina via
S pa in
United King dom
R us s ia
Other E urope
34%
2%
8%
0.3%
8%
0.1%
9%
1%
4%
3%
11%
2%
2%
2%
0.05%
0.2%
3%
0.1%
0.3%
2%
50%
3%
7%
2%
2%
1%
16%
6%
2%
10%
28%
1%
3%
1%
1%
0.2%
5%
12%
2%
2%
49%
3%
4%
1%
15%
3%
14%
3%
4%
3%
31%
2%
9%
0.3%
6%
0.2%
5%
3%
3%
1%
Other R eg ions
Middle E a s t
Africa
Aus tra lia & NZ
Others
7%
0.5%
0.1%
4%
2%
4%
1%
0.4%
3%
0.1%
20%
6%
1%
10%
2%
10%
4%
1%
4%
2%
11%
2%
1%
6%
3%
6%
0.4%
0.1%
4%
1%
S ub Tota l
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
37
ROOMS STATISTICS
By Rate Category
ROOM FACILITIES
All Hotels
Under THB THB 1500 - THB 2500 - THB 3500 - Above THB
1500
THB 2500
THB 3500
THB 5500
5500
Average Room Count
Base Category
Standard (Superior/Deluxe)
Club/Executive
Suite Category
Studio Suites
162
198
171
272
220
90
138
185
140
238
178
78
24
13
32
35
42
12
25
20
26
54
33
18
8
3
9
14
12
6
1-Bedroom Suite
14
9
14
33
17
10
2-Bedroom Suite
3
8
2
5
3
2
>2-Bedroom Suite
1
N/A
0
1
1
N/A
Villa Category
8
0
6
11
3
32
Studio Villas
1
0
3
3
1
N/A
1-Bedroom Villas
5
N/A
3
6
1
25
2-Bedroom Villas
1
N/A
1
1
N/A
6
>2-Bedroom Villas
0
N/A
N/A
1
1
N/A
206
218
224
344
272
149
35
27
32
34
41
42
34
27
31
33
40
42
Total
Average Internal Area (SQM)
Base Category
Club/Executive
42
45
40
44
43
42
Suite Category
70
62
65
65
82
76
Studio Suites
56
47
52
50
62
69
1-Bedroom Suite
74
65
71
66
86
78
2-Bedroom Suite
123
70
114
138
132
128
>2-Bedroom Suite
233
N/A
174
179
239
480
Villa Category
131
42
67
120
217
132
Studio Villas
105
42
56
71
245
N/A
1-Bedroom Villas
98
N/A
72
50
123
120
2-Bedroom Villas
155
N/A
129
217
180
148
>2-Bedroom Villas
310
N/A
N/A
279
275
354
Average External Area (SQM)
Base Category
7
4
6
7
8
11
8
6
6
8
8
11
Club/Executive
7
3
6
5
8
11
Suite Category
15
11
11
11
15
27
Studio Suites
12
11
3
10
11
27
1-Bedroom Suite
17
9
18
10
16
31
2-Bedroom Suite
25
8
12
19
20
84
>2-Bedroom Suite
48
N/A
16
56
38
140
Villa Category
69
12
23
48
225
85
Studio Villas
79
12
23
19
434
N/A
1-Bedroom Villas
41
N/A
26
7
14
71
2-Bedroom Villas
99
N/A
61
112
23
125
>2-Bedroom Villas
609
N/A
N/A
98
N/A
950
38
TABLE 8.2 BY LOCATION (BANGKOK & GREATER PHUKET)
By Location
ROOM FACILITIES
Bangkok
Greater Phuket
Under THB THB 1500 - THB 3000 - Above THB
1500
THB 3000
THB 5000
225
256
313
216
204
242
10
52
Suite Category
10
Studio Suites
1-Bedroom Suite
2-Bedroom Suite
5000
Under
THB 1500 - THB 3000 -
Above
THB 1500
THB 3000
THB 5500 THB 5500
285
258
123
223
141
232
258
116
167
119
71
53
N/A
7
56
21
35
48
43
N/A
58
41
20
2
14
13
N/A
N/A
13
21
16
7
20
31
36
N/A
34
14
3
1
1
3
7
N/A
9
4
1
N/A
N/A
1
N/A
N/A
1
3
N/A
Villa Category
N/A
N/A
N/A
2
N/A
11
9
61
Studio Villas
N/A
N/A
N/A
N/A
N/A
6
3
N/A
1-Bedroom Villas
N/A
N/A
N/A
2
N/A
2
1
46
2-Bedroom Villas
N/A
N/A
N/A
N/A
N/A
2
N/A
15
>2-Bedroom Villas
N/A
N/A
N/A
N/A
N/A
1
4
N/A
235
308
361
330
258
233
322
222
25
32
38
50
20
33
43
33
24
31
37
50
20
33
42
33
Average Room Count
Base Category
Club/Executive
>2-Bedroom Suite
Total
Base Category
46
39
40
43
N/A
35
48
35
Suite Category
Club/Executive
68
65
83
93
N/A
61
80
58
Studio Suites
53
53
58
N/A
N/A
41
52
74
1-Bedroom Suite
71
75
84
82
N/A
60
77
71
2-Bedroom Suite
34
129
141
130
N/A
88
169
149
N/A
181
247
800
N/A
198
113
N/A
Villa Category
>2-Bedroom Suite
N/A
N/A
N/A
130
N/A
140
194
129
Studio Villas
N/A
N/A
N/A
N/A
N/A
37
55
N/A
1-Bedroom Villas
N/A
N/A
N/A
130
N/A
75
63
110
2-Bedroom Villas
N/A
N/A
N/A
N/A
N/A
209
180
155
>2-Bedroom Villas
N/A
N/A
N/A
N/A
N/A
495
275
389
Base Category
N/A
12
N/A
N/A
2
9
8
14
N/A
14
N/A
N/A
2
9
8
14
Club/Executive
N/A
1
N/A
N/A
N/A
4
9
12
Suite Category
13
14
13
N/A
N/A
12
18
25
Studio Suites
N/A
14
3
N/A
N/A
6
7
10
1-Bedroom Suite
13
31
13
N/A
N/A
12
22
47
2-Bedroom Suite
N/A
29
23
N/A
N/A
18
20
124
>2-Bedroom Suite
N/A
1
28
N/A
N/A
43
25
N/A
Villa Category
N/A
N/A
N/A
N/A
N/A
59
15
90
Studio Villas
N/A
N/A
N/A
N/A
N/A
10
N/A
N/A
1-Bedroom Villas
N/A
N/A
N/A
N/A
N/A
25
14
87
2-Bedroom Villas
N/A
N/A
N/A
N/A
N/A
89
23
145
>2-Bedroom Villas
N/A
N/A
N/A
N/A
N/A
185
N/A
2,111
39
TABLE 8.3 BY LOCATION (OTHER THAILAND)
By Location
ROOM FACILITIES
Hua Hin /
Chiang Rai /
Cha Am
Chiang Mai
Koh Samui
Pattaya
Krabi
Others
Average Room Count
Base Category
159
144
64
226
77
149
136
23
130
64
200
73
133
14
N/A
26
4
Suite Category
15
16
13
14
56
10
16
Studio Suites
7
N/A
10
9
1
5
1-Bedroom Suite
7
13
4
29
9
7
2-Bedroom Suite
2
N/A
N/A
16
N/A
3
>2-Bedroom Suite
0
N/A
N/A
1
N/A
1
Club/Executive
Villa Category
5
2
33
12
2
12
Studio Villas
0
N/A
11
N/A
N/A
2
1-Bedroom Villas
4
2
19
11
2
8
2-Bedroom Villas
N/A
N/A
3
1
1
2
>2-Bedroom Villas
Total
N/A
N/A
N/A
1
N/A
N/A
191
160
119
294
131
176
Base Category
37
43
33
29
40
36
36
42
33
28
40
35
Club/Executive
40
63
N/A
36
43
58
Suite Category
77
83
53
66
68
77
Studio Suites
74
N/A
40
56
42
58
1-Bedroom Suite
89
83
73
61
73
74
2-Bedroom Suite
159
N/A
N/A
96
N/A
113
>2-Bedroom Suite
293
N/A
N/A
174
N/A
125
Villa Category
262
238
55
36
82
74
Studio Villas
434
N/A
44
110
N/A
80
1-Bedroom Villas
176
248
56
32
82
63
2-Bedroom Villas
N/A
N/A
148
43
N/A
80
>2-Bedroom Villas
N/A
N/A
419
63
N/A
254
6
7
7
5
10
8
8
Base Category
6
7
7
6
10
Club/Executive
8
N/A
N/A
5
7
6
Suite Category
13
18
10
10
18
26
Studio Suites
16
N/A
7
7
28
30
1-Bedroom Suite
13
18
12
9
14
32
2-Bedroom Suite
19
N/A
N/A
10
N/A
44
>2-Bedroom Suite
65
N/A
N/A
50
N/A
75
Villa Category
434
6
44
5
37
53
Studio Villas
434
N/A
29
23
N/A
17
1-Bedroom Villas
N/A
8
54
4
37
11
2-Bedroom Villas
N/A
N/A
109
4
N/A
67
>2-Bedroom Villas
N/A
N/A
347
10
N/A
391
40
FOOD AND BEVERAGE STATISTICS I
TABLE 9.1
PER AVAILABLE ROOM
F OOD AND B E VE R AGE
S TATIS TICS P AR T I
All Hotels
Under THB
1500
THB 1500 - THB 2500 - THB 3500 - Abov e THB
THB 2500
THB 3500
THB 5500
5500
Tota l F & B R ev enue
R es ta ura nts
Loung e / B a r
R oom S ervice
B a nquet
423,344
262,193
33,193
17,440
102,385
155,965
99,388
6,370
2,139
44,669
212,803
123,575
12,895
8,013
55,849
350,459
207,066
21,212
10,960
80,465
699,991
431,815
70,828
22,320
147,313
964,161
631,960
44,197
56,615
147,170
F ood
R es ta ura nts
Loung e / B a r
R oom S ervice
B a nquet
316,499
205,135
10,368
14,144
83,577
129,607
65,846
2,654
1,775
40,138
171,811
105,915
3,542
6,625
46,969
268,047
170,807
6,461
9,159
67,652
512,876
338,406
22,992
17,469
118,168
671,064
453,953
11,395
45,635
105,951
B ev era g e
R es ta ura nts
Loung e / B a r
R oom S ervice
B a nquet
88,384
47,431
22,331
3,236
10,540
16,203
7,752
3,681
361.7
2,659
34,582
16,403
9,204
1,354.0
3,678
60,888
29,955
14,386
1,774
8,424
157,561
81,976
46,709
4,661
16,178
259,195
160,706
31,185
10,079
20,657
Other F & B
R es ta ura nts
Loung e / B a r
R oom S ervice
B a nquet
19,837
11,758
751
234
10,983
11,016
25,790
36
2
1,872
7,896
1,257
149
34
5,201
21,739
6,304
365
26
9,505
29,554
11,433
1,126
189
12,967
34,813
17,301
1,617
901
20,562
B y Loc a tion
B a ng kok
Grea ter P huket
Under THB THB 1500 - THB 3000 Abov e
Under THB THB 1500 - THB 3000 - Abov e THB
1500
THB 3000 THB 5000 THB 5000
1500
THB 3000 THB 5500
5500
R es ta ura nts
Loung e / B a r
R oom S ervice
B a nquet
175,506
55,565
7,278
2,746
42,555
257,586
139,918
13,111
10,956
82,419
665,184
414,804
46,930
17,153
160,686
1,199,800
611,989
73,985
46,186
416,397
56,166
41,420
13,416
N/A
N/A
223,731
160,212
12,741
8,084
9,031
596,982
366,033
65,666
27,412
99,200
870,401
560,375
16,246
63,778
50,337
F ood
R es ta ura nts
Loung e / B a r
R oom S ervice
B a nquet
147,243
48,725
3,318
2,354
38,779
210,945
123,100
3,820
9,429
70,296
492,553
310,972
10,458
14,054
137,430
837,670
401,976
20,191
34,290
328,183
48,386
40,508
6,655
N/A
N/A
178,349
135,277
4,166
6,993
6,420
436,511
306,149
28,819
23,512
66,381
615,038
424,451
2,585
52,591
28,745
B ev era g e
R es ta ura nts
Loung e / B a r
R oom S ervice
B a nquet
15,568
6,816
3,947
392
2,059
34,785
15,681
9,011
1,497
4,445
139,758
84,140
35,547
2,994
11,846
285,007
161,488
48,112
10,598
34,154
7,700
893
6,729
N/A
N/A
42,166
23,907
8,559
1,073
1,489
127,303
48,244
36,092
3,646
20,495
232,179
127,339
13,138
10,456
13,608
Other F & B
R es ta ura nts
Loung e / B a r
R oom S ervice
B a nquet
14,450
24
12
0
1,717
13,482
1,137
279
30
7,678
32,873
19,691
925
104
11,410
77,123
48,525
5,681
1,298
54,060
81
20
32
N/A
N/A
3,539
1,028
16
18
1,122
33,168
11,639
756
254
12,324
23,184
8,584
523
731
7,984
B y Loc a tion
Koh S a mui
Cha Am
Chia ng Ma i
P a tta ya
Kra bi
Others
R es ta ura nts
Loung e / B a r
R oom S ervice
B a nquet
414,721
269,785
33,408
9,794
86,708
279,572
298,410
17,023
13,442
36,349
590,617
401,970
59,108
25,075
38,712
299,811
189,719
13,003
10,684
66,697
520,900
357,917
45,958
14,390
12,298
359,896
232,370
24,180
7,166
108,117
F ood
R es ta ura nts
Loung e / B a r
R oom S ervice
B a nquet
295,550
204,405
5,393
7,311
61,735
208,475
157,216
4,812
10,642
26,549
419,186
326,609
20,216.5
20,730
21,233
231,358
159,029
5,751
6,984
51,870
376,529
272,008
16,130
12,346
60,935
277,985
187,490
7,284
5,612
95,002
B ev era g e
R es ta ura nts
Loung e / B a r
R oom S ervice
B a nquet
104,949
60,540
27,483
2,208
15,087
61,946
36,560
12,203
2,799
6,212
155,314
79,500
38,105
4,095.4
9,389
53,401
30,153
7,158
3,698
7,786
136,223
85,300
29,538
2,042
10,957
63,894
41,871
16,837
1,546
8,223
Other F & B
R es ta ura nts
Loung e / B a r
R oom S ervice
B a nquet
14,222
4,840
532
274
9,885
15,523
104,634
8
0
3,589
17,253
-4,139
786.3
250
8,090
15,759
537
94
2
7,041
8,149
610
290
N/A
9,821
18,017
3,008
59
9
4,891
41
TABLE 9.2
PER OCCUPIED ROOM
All Hotels
Under THB
1500
THB 2500
THB 3500
THB 5500
5500
R es ta ura nts
Loung e / B a r
R oom S ervice
B a nquet
1,737
1,082
137
72
424
619
394
25
8
177
884
516
54
33
233
1,471
873
89
46
339
2,831
1,767
290
91
603
3,772
2,462
172
221
573
F ood
R es ta ura nts
Loung e / B a r
R oom S ervice
B a nquet
1,299
847
43
59
346
514
261
11
7
159
714
442
15
28
196
1,125
721
27
39
285
2,075
1,385
94
72
484
2,625
1,768
44
178
413
B ev era g e
R es ta ura nts
Loung e / B a r
R oom S ervice
B a nquet
363
196
92
13
44
64
31
15
1
11
143
69
38
6
15
256
126
61
7
36
637
336
191
19
66
1,014
626
121
39
80
Other F & B
R es ta ura nts
Loung e / B a r
R oom S ervice
B a nquet
82
49
3
1
45
45
102
0.1
0.01
7
33
5
1
0.1
22
91
27
2
0.1
40
120
47
5
1
53
136
67
6
4
80
B y Loc a tion
B a ng kok
Grea ter P huket
1500
THB 3000 THB 5000 THB 5000
1500
THB 3000 THB 5500
5500
R es ta ura nts
Loung e / B a r
R oom S ervice
B a nquet
658
208
27
10
160
1,112
602
56
47
354
3,041
1,896
215
78
735
5,567
2,840
343
214
1,932
219
162
52
N/A
N/A
843
610
49
31
34
2,351
1,481
266
111
401
3,031
1,939
56
221
174
F ood
R es ta ura nts
Loung e / B a r
R oom S ervice
B a nquet
552
183
12
9
145
910
529
16
41
302
2,252
1,422
48
64
628
3,887
1,865
94
159
1,523
189
158
26
N/A
N/A
672
515
16
27
24
1,719
1,239
117
95
269
2,142
1,468
9
182
99
B ev era g e
R es ta ura nts
Loung e / B a r
R oom S ervice
B a nquet
58
26
15
1
8
151
67
39
6
19
639
385
163
14
54
1,323
749
223
49
158
30
3
26
N/A
N/A
159
91
33
4
6
501
195
146
15
83
809
441
45
36
47
Other F & B
R es ta ura nts
Loung e / B a r
R oom S ervice
B a nquet
54
0.1
0.05
N/A
6
58
5
1
0.1
33
150
90
4
0.5
52
358
225
26
6.02
251
0
0.08
0.1
N/A
N/A
14
4
0.1
0.07
4
131
47
3
1
50
81
30
2
3
28
B y Loc a tion
F OOD AND B E VE R AGE S TATIS TICS
P AR T I
Koh S a mui
Cha Am
Chia ng Ma i
P a tta ya
Kra bi
Others
R es ta ura nts
Loung e / B a r
R oom S ervice
B a nquet
1,649
1,072
133
39
344
1,434
1,530
87
69
186
2,302
1,555
229
97
150
1,132
716
49
40
252
1,704
1,150
148
46
40
1,678
1,093
114
34
509
F ood
R es ta ura nts
Loung e / B a r
R oom S ervice
B a nquet
1,175
812
21
29
245
1,069
806
25
55
136
1,634
1,264
78.2
80
82
874
600
22
26
196
1,231
874
52
40
196
1,296
882
34
26
447
B ev era g e
R es ta ura nts
Loung e / B a r
R oom S ervice
B a nquet
417
240
109
9
60
311
187
63
14
32
605
308
147
15.8
36
202
114
27
14
29
446
274
95
7
35
298
197
79
7
39
Other F & B
R es ta ura nts
Loung e / B a r
R oom S ervice
B a nquet
57
19
2
1.1
39
80
537
0.04
N/A
18
67
-16
3
1
31
62
2
0
0.01
27
27
2
1
N/A
32
84
14
0.3
0.04
23
42
TABLE 9.3
PERCENTAGE OF REVENUE
All Hotels
Under THB
1500
THB 2500
THB 3500
THB 5500
5500
% of TOTAL F & B R E VE NUE
R es ta ura nts
Loung e / B a r
R oom S ervice
B a nquet
66%
8%
4%
23%
65%
4%
1%
29%
62%
6%
4%
28%
65%
7%
3%
25%
64%
11%
3%
22%
72%
5%
6%
17%
F ood
R es ta ura nts
Loung e / B a r
R oom S ervice
B a nquet
75%
51%
2%
3%
19%
83%
43%
2%
1%
26%
81%
53%
2%
3%
23%
76%
53%
2%
3%
21%
73%
50%
3%
3%
18%
70%
52%
1%
5%
12%
B ev era g e
R es ta ura nts
Loung e / B a r
R oom S ervice
B a nquet
21%
12%
5%
0.7%
2%
10%
5%
2%
0.2%
2%
16%
8%
5%
0.7%
2%
17%
9%
4%
0.6%
3%
23%
12%
7%
1%
2%
27%
18%
4%
1%
2%
Other
R es ta ura nts
Loung e / B a r
R oom S ervice
B a nquet
5%
2%
0.1%
0.03%
2%
7%
17%
0.02%
N/A
1%
3%
1%
0.1%
0.02%
3%
6%
2%
0.1%
N/A
3%
4%
2%
0.2%
0.03%
2%
4%
2%
0.2%
0.1%
2%
B y Loc a tion
B a ng kok
Grea ter P huket
1500
THB 3000 THB 5000 THB 5000
1500
THB 3000 THB 5500
5500
R es ta ura nts
Loung e / B a r
R oom S ervice
B a nquet
51%
7%
3%
39%
57%
5%
4%
33%
65%
7%
3%
25%
53%
6%
4%
36%
76%
24%
N/A
N/A
84%
7%
4%
5%
66%
12%
5%
18%
81%
2%
9%
7%
F ood
R es ta ura nts
Loung e / B a r
R oom S ervice
B a nquet
84%
45%
3%
2%
36%
82%
50%
2%
4%
29%
74%
49%
2%
2%
21%
70%
35%
2%
3%
29%
86%
74%
12%
N/A
N/A
80%
71%
2%
4%
3%
73%
55%
5%
4%
12%
71%
61%
0.4%
8%
4%
B ev era g e
R es ta ura nts
Loung e / B a r
R oom S ervice
B a nquet
3%
6%
4%
0.4%
2%
4%
6%
4%
1%
2%
9%
13%
6%
0.5%
2%
11%
14%
4%
1%
3%
2%
2%
12%
N/A
N/A
4%
13%
5%
0.6%
1%
7%
9%
6%
1%
4%
7%
18%
2%
2%
2%
Other
R es ta ura nts
Loung e / B a r
R oom S ervice
B a nquet
3%
0.02%
0.01%
N/A
2%
2%
0.5%
0.1%
0.01%
3%
2%
3%
0.1%
0.02%
2%
3%
4%
0.5%
0.1%
5%
0%
0.04%
0.06%
N/A
N/A
0%
0.5%
0.01%
0.01%
1%
2%
2%
0.1%
0.05%
2%
1%
1%
0.08%
0.1%
1%
B y Loc a tion
Hua Hin /
Cha Am
Chia ng R a i /
Koh S a mui
Chia ng Ma i
P a tta ya
Kra bi
Others
R es ta ura nts
Loung e / B a r
R oom S ervice
B a nquet
67%
8%
2%
22%
82%
5%
4%
10%
77%
11%
5%
7%
68%
5%
4%
24%
83%
11%
3%
3%
62%
7%
2%
29%
F ood
R es ta ura nts
Loung e / B a r
R oom S ervice
B a nquet
71%
51%
1%
2%
15%
75%
43%
1%
3%
7%
71%
62%
4%
4%
4%
77%
57%
2%
2%
19%
72%
63%
4%
3%
14%
77%
50%
2%
2%
26%
B ev era g e
R es ta ura nts
Loung e / B a r
R oom S ervice
B a nquet
25%
15%
7%
1%
4%
21%
10%
3%
0.8%
2%
26%
15%
7%
0.8%
2%
18%
11%
3%
1%
3%
26%
20%
7%
0.5%
3%
18%
11%
5%
0.4%
2%
Other
R es ta ura nts
Loung e / B a r
R oom S ervice
B a nquet
3%
1%
0.1%
0.07%
2%
5%
29%
N/A
N/A
1%
3%
-1%
0.1%
0.05%
2%
5%
0.2%
0.03%
N/A
3%
2%
0.1%
0.07%
N/A
2%
5%
1%
0.02%
N/A
1%
Individua l outlet/depa rtment F ood R evenue is pres ented a s a percenta g e of Tota l F &B R evenue.
43
FOOD AND BEVERAGE STATISTICS II
TABLE 10.1
P AR T II
All Hotels
1500
THB 2500 THB 3500 THB 5500
5500
R E VE NUE P E R COVE R (THB )
Tota l F & B
All Da y Dining
As ia n
Wes tern
Loung e/B a r
R oom S ervice
B a nquet
503
367
801
794
520
410
736
255
244
303
520
206
31
434
312
274
494
281
268
344
478
471
348
698
660
543
502
776
659
457
1,054
877
662
665
874
719
570
914
985
632
586
1,399
F ood
All Da y Dining
As ia n
Wes tern
Loung e/B a r
R oom S ervice
B a nquet
394
322
630
520
161
331
598
187
155
286
348
86
25
390
264
251
428
212
74
284
402
388
319
560
443
165
419
652
504
417
826
582
215
520
701
539
477
647
603
163
472
1,007
B ev era g e
All Da y Dining
As ia n
Wes tern
Loung e/B a r
R oom S ervice
B a nquet
105
31
154
252
349
76
71
24
15
16
172
119
5
26
50
22
63
68
191
58
31
83
26
132
211
368
81
81
152
31
197
269
436
139
96
194
78
240
350
446
104
196
Other F & B
All Da y Dining
As ia n
Wes tern
Loung e/B a r
R oom S ervice
B a nquet
26
14
17
21
9
4
92
47
75
1
0.8
1
0.0
18
11
1
3
0.4
3
1
44
25
3
6
6
9
1
92
26
8
31
25
11
6
77
35
15
27
31
23
9
195
P AR T II
All Hotels
1500
THB 2500 THB 3500 THB 5500
5500
R E VE NUE P E R S E AT
Tota l F & B
All Da y Dining
As ia n
Wes tern
Loung e/B a r
227,875
251,089
144,613
251,417
116,715
93,935
114,792
34,857
41,260
15,126
118,910
166,239
48,760
63,584
18,257
156,811
222,071
119,267
87,823
27,507
217,900
284,784
143,038
211,304
53,819
321,926
363,633
347,271
393,888
160,569
F ood
All Da y Dining
As ia n
Wes tern
Loung e/B a r
178,606
220,124
113,748
164,888
36,205
93,935
114,792
34,857
41,260
15,126
118,910
166,239
48,760
63,584
18,257
156,811
222,071
119,267
87,823
27,507
217,900
284,784
143,038
211,304
53,819
321,926
304,439
245,640
241,303
41,399
B ev era g e
All Da y Dining
As ia n
Wes tern
Loung e/B a r
47,691
21,115
27,724
79,997
78,438
12,296
10,717
1,986
20,402
20,985
22,345
14,647
7,211
20,338
47,447
33,660
18,220
28,075
41,745
61,245
65,552
21,445
34,172
97,634
109,336
116,170
49,776
91,329
140,106
113,296
Other
All Da y Dining
As ia n
Wes tern
Loung e/B a r
11,592
9,851
3,141
6,532
2,072
23,565
55,070
87
89
203
4,843
838
291
111
766
9,999
2,013
1,246
1,252
1,552
11,274
5,502
5,417
9,152
2,637
21,071
9,418
10,302
12,478
5,874
26,395
13,332
23,289
30,841
31,493
25,275
S ea ts P er Av a ila ble R oom
All Da y Dining
As ia n
Wes tern
Loung e/B a r
1.2
0.5
0.2
0.2
0.2
1.0
0.5
0.3
0.1
0.2
0.9
0.5
0.1
0.1
0.2
1.1
0.5
0.2
0.2
0.2
1.7
0.5
0.4
0.4
0.4
1.5
0.6
0.2
0.5
0.2
Utiliza tion
All Da y Dining
As ia n
Wes tern
Loung e/B a r
1.1
1.9
0.4
0.7
0.3
1.2
2.0
0.4
0.5
0.6
1.2
1.8
0.3
0.8
0.6
1.1
1.9
0.6
0.5
0.4
1.1
1.9
0.5
1.0
0.6
1.2
1.7
0.9
0.9
0.6
R E VE NUE P E R S QUAR E ME TE R
Tota l B a nquet & Meeting R ev enue
UTILIZATION
44
TABLE 10.2
P AR T II
B y Loc a tion
B a ng kok
Grea ter P huket
Under THB THB 1500 - THB 3000 - Abov e THB Under THB THB 1500 - THB 3000 - Abov e THB
1500
THB 3000 THB 5000
5000
1500
THB 3000 THB 5500
5500
Tota l F & B
All Da y Dining
As ia n
Wes tern
Loung e/B a r
R oom S ervice
B a nquet
185
179
188
642
198
15
557
420
323
548
1,212
379
406
710
797
539
1,110
1,383
920
586
886
960
746
711
2,011
739
1,017
1,213
109
99
N/A
N/A
151
N/A
N/A
242
252
357
176
186
260
247
475
395
1,066
467
436
757
646
586
397
987
834
462
772
2,186
F ood
All Da y Dining
As ia n
Wes tern
Loung e/B a r
R oom S ervice
B a nquet
163
164
181
381
90
13
508
369
303
468
709
110
349
606
606
481
909
862
205
481
758
683
638
498
816
202
755
956
93
97
N/A
N/A
75
N/A
N/A
203
231
331
138
61
225
175
380
357
843
379
191
649
432
475
341
690
653
74
637
1,248
B ev era g e
All Da y Dining
As ia n
Wes tern
Loung e/B a r
R oom S ervice
B a nquet
23
15
6
260
108
2
27
55
18
77
493
260
55
38
172
45
160
486
697
102
65
221
58
134
1,053
481
233
99
15
2
N/A
N/A
76
N/A
N/A
47
21
26
38
125
35
41
97
31
222
65
240
101
133
154
39
294
180
374
127
591
Other F & B
All Da y Dining
As ia n
Wes tern
Loung e/B a r
R oom S ervice
B a nquet
3
0
N/A
1.1
0
0.0
22
16
2
3
9
8
1
66
41
13
40
35
18
4
63
95
49
79
141
57
29
157
0.1
0.05
N/A
N/A
0.4
N/A
N/A
3
0.1
0.2
N/A
0.2
1
31
22
7
1
23
5
7
80
17
17
2
1
15
9
347
P AR T II
B y Loc a tion
B a ng kok
Grea ter P huket
Under THB THB 1500 - THB 3000 - Abov e THB Under THB THB 1500 - THB 3000 - Abov e THB
1500
THB 3000 THB 5000
5000
1500
THB 3000 THB 5500
5500
Tota l F & B
All Da y Dining
As ia n
Wes tern
Loung e/B a r
88,348
87,559
52,856
140,850
41,766
156,909
234,730
122,966
124,700
61,488
255,948
432,830
209,602
402,410
176,288
338,721
519,030
212,395
458,469
278,216
81,390
85,491
N/A
N/A
141,278
128,850
221,262
103,533
74,235
56,546
207,020
284,163
201,176
315,264
122,934
354,020
338,977
306,246
452,800
64,468
F ood
All Da y Dining
As ia n
Wes tern
Loung e/B a r
88,348
80,278
51,065
83,657
19,043
156,909
220,038
104,974
73,015
17,917
255,948
386,088
171,777
250,945
39,286
338,721
443,943
148,725
186,055
75,929
81,390
83,608
N/A
N/A
70,076
128,850
202,819
95,813
58,184
18,490
207,020
256,830
159,166
255,908
53,951
354,020
291,228
214,257
354,325
10,258
B ev era g e
All Da y Dining
As ia n
Wes tern
Loung e/B a r
12,529
7,256
1,791
56,955
22,652
23,261
13,018
17,229
50,782
42,261
72,808
36,331
30,196
141,397
133,527
109,801
40,679
40,005
240,183
180,924
13,153
1,842
N/A
N/A
70,863
29,527
18,357
7,661
16,050
37,986
52,857
22,006
41,843
43,965
67,567
114,583
33,503
91,341
97,715
52,136
Other
All Da y Dining
As ia n
Wes tern
Loung e/B a r
1,663
24
N/A
238
70
6,928
1,674
763
903
1,310
17,390
10,412
7,629
10,068
3,475
47,298
34,407
23,665
32,231
21,364
90
41
N/A
N/A
338
1,841
86
60
N/A
71
12,169
5,327
168
15,391
1,416
12,411
14,245
649
761
2,074
25,862
28,980
36,755
62,077
0
8,855
31,180
15,506
All Da y Dining
As ia n
Wes tern
Loung e/B a r
0.8
0.5
0.1
0.1
0.2
0.8
0.4
0.2
0.1
0.2
1.3
0.3
0.4
0.3
0.3
1.7
0.5
0.4
0.5
0.3
0.6
0.5
N/A
N/A
0.1
0.8
0.4
0.1
0.1
0.2
1.5
0.5
0.2
0.4
0.5
1.2
0.5
0.1
0.3
0.2
Utiliza tion
All Da y Dining
As ia n
Wes tern
Loung e/B a r
1.0
1.3
0.8
0.6
0.6
1.2
1.9
0.6
0.3
0.4
1.0
2.2
0.5
0.8
0.5
1.1
1.9
0.8
0.6
1.0
2.4
2.4
N/A
N/A
2.6
1.6
2.2
0.8
1.2
0.8
1.4
1.6
0.2
1.3
0.6
1.3
1.5
0.1
0.6
0.1
UTILIZATION
45
TABLE 10.3
P AR T II
Hua Hin / Cha Chia ng R a i /
Am
Chia ng Ma i
B y Loc a tion
Koh S a mui
P a tta ya
Kra bi
Others
Tota l F & B
All Da y Dining
As ia n
Wes tern
Loung e/B a r
R oom S ervice
B a nquet
542
402
1,000
482
881
538
836
582
563
714
1,830
623
697
470
494
420
1,890
770
416
237
2,527
412
279
1,234
703
349
645
780
383
304
926
663
362
432
268
376
330
531
663
373
555
370
F ood
All Da y Dining
As ia n
Wes tern
Loung e/B a r
R oom S ervice
B a nquet
388
338
596
359
142
402
595
330
249
596
1,196
176
552
343
385
394
1,262
498
142
196
1,386
342
260
923
443
154
422
606
332
277
651
383
127
370
1,327
305
293
427
430
112
435
325
B ev era g e
All Da y Dining
As ia n
Wes tern
Loung e/B a r
R oom S ervice
B a nquet
146
60
367
112
725
121
146
96
42
117
634
447
145
80
130
36
633
264
268
39
613
75
18
310
257
192
223
91
117
27
274
277
233
61
239
71
36
104
232
260
120
28
Other F & B
All Da y Dining
As ia n
Wes tern
Loung e/B a r
R oom S ervice
B a nquet
22
3
37
10
14
15
95
179
271
0.2
N/A
0.3
N/A
46
5
10
5
9
6
2
528
12
0.4
1
3
3
0.1
82
10
0.08
0.4
3
2
0.06
214
8
1
1
1
1
1
17
Koh S a mui
P a tta ya
Kra bi
Others
P AR T II
Am
Chia ng Ma i
B y Loc a tion
Tota l F & B
All Da y Dining
As ia n
Wes tern
Loung e/B a r
182,409
174,209
113,411
134,314
94,266
256,781
298,878
202,403
343,657
99,733
179,121
264,309
132,492
207,971
114,489
148,294
240,553
127,328
117,386
56,400
136,023
181,684
137,752
272,251
101,566
169,534
163,778
71,109
142,670
117,479
F ood
All Da y Dining
As ia n
Wes tern
Loung e/B a r
130,453
146,562
67,590
100,135
15,217
145,419
132,379
169,083
224,535
28,194
139,339
248,039
88,500
134,295
39,158
123,093
224,453
95,254
73,966
24,944
118,127
165,447
96,873
157,324
35,646
137,327
145,159
57,129
92,529
35,391
B ev era g e
All Da y Dining
As ia n
Wes tern
Loung e/B a r
49,271
26,206
41,607
31,322
77,549
42,171
22,413
33,250
119,122
71,491
46,981
22,809
44,362
71,286
73,807
26,858
15,730
31,948
42,983
31,049
41,783
16,188
40,826
113,629
65,278
31,835
17,998
13,888
49,959
81,802
Other
All Da y Dining
As ia n
Wes tern
Loung e/B a r
7,266
1,441
4,214
2,857
1,500
79,002
144,085
70
N/A
49
1,787
6,539
369
2,391
1,523
4,224
369
126
437
407
3,505
49
53
1,298
641
3,704
621
92
181
286
20,817
5,468
36,192
26,549
16,531
12,125
All Da y Dining
As ia n
Wes tern
Loung e/B a r
1.8
0.6
0.2
0.6
0.3
1.2
0.7
0.2
0.1
0.2
2.1
0.8
0.3
0.5
0.5
1.2
0.5
0.2
0.3
0.2
1.5
0.7
0.3
0.3
0.3
1.8
0.8
0.6
0.2
0.2
Utiliza tion
All Da y Dining
As ia n
Wes tern
Loung e/B a r
0.8
1.2
0.3
0.8
0.3
1.2
1.6
0.8
0.5
0.4
1.0
1.7
0.2
0.7
0.5
1.1
2.4
0.4
0.5
0.6
1.2
1.6
0.4
1.1
0.8
0.9
1.5
0.4
0.6
0.4
UTILIZATION
46
SPA STATISTICS
S P A F ACIL ITIE S AND P E R F OR MANCE
All Hotels
Under THB
1500
THB 1500 THB 2500
THB 2500 THB 3500
THB 3500 THB 5500
Abov e THB
5500
S P A AND HE AL TH CL UB F ACIL ITIE S
Hea lth Club / Gymna s ium Av era g e Area (S QM)
217
39
137
369
385
133
S pa Av era g e Area (S QM)
Avera g e Indoor Area (S QM)
Avera g e Outdoor Area (S QM)
946
590
732
312
224
288
468
243
449
573
463
346
1,263
902
574
1,816
854
1,910
R oom F a c ilities
S ing le-B ed
Double-B ed
F oot Ma s s a g e
Na il S a lon
S a lon
Other
4.2
4.7
2.4
1.4
1.1
2
3
2
4
N/A
N/A
N/A
3
3
2
1
1
1
4
4
3
2
1
1
5
6
4
2
1
3
5
6
2
1
1
2
S pa Ma na g ement
Hotel
Independent S pa Opera tor
57%
43%
19%
81%
40%
60%
71%
29%
77%
23%
83%
17%
S pa L a bour a nd Opera tions
S ta ff per Trea tment R oom
Da ily Opera ting Hours
1
11
0.7
10
1
11
1
11
1
11
2
11
P erc enta g e of S pa s Opened to P ublic
E xterna l Gues t of Tota l Ca ptured
99%
15%
100%
61%
96%
17%
100%
12%
100%
14%
100%
10%
P erforma nc e
No. of Trea tments Da ily
Hours per Trea tment
R evenue per Trea tment (THB )
R eta il R evenue (% of Trea tment R evenue)
Other S pa R evenue (% of Trea tment R evenue)
Da ily Trea tments per Trea tment R oom
12
1.8
2,200
8%
17%
1.1
5
1.4
890
4%
N/A
0.6
7
1.3
956
2%
9%
1.0
11
1.4
1,645
2%
22%
1.0
14
2.6
2,415
5%
18%
1.0
17
1.5
2,835
14%
14%
1.3
47
B y L oc a tion
Under THB
1500
B a ng kok
THB 1500 THB 3000 THB 3000
THB 5000
Abov e THB
5000
Under THB
1500
Grea ter P huket
THB 1500 THB 3000 THB 3000
THB 5500
Abov e THB
5500
7
221
207
141
0
156
401
95
N/A
N/A
N/A
733
334
691
1,037
845
385
3,676
2,069
2,410
N/A
N/A
N/A
360
314
152
1,614
843
1,079
2,404
617
3,185
R oom F a c ilities
S ing le-B ed
Double-B ed
F oot Ma s s a g e
Na il S a lon
S a lon
Other
N/A
N/A
N/A
N/A
N/A
N/A
4
3
3
2
2
2
6
4
1
2
1
1
7
3
4
2
1
5
N/A
N/A
N/A
N/A
N/A
N/A
2
4
1
1
1
1
5
7
N/A
1
1
N/A
4
8
N/A
1
1
1
S pa Ma na g ement
Hotel
N/A
N/A
24%
76%
62%
38%
67%
33%
N/A
N/A
64%
36%
71%
29%
67%
33%
N/A
N/A
1
11
2
13
1
10
N/A
N/A
0.9
11
1
11
2
12
N/A
N/A
91%
28%
100%
22%
100%
31%
N/A
N/A
100%
3%
100%
2%
100%
6%
P erforma nc e
N/A
N/A
N/A
N/A
N/A
N/A
8
1.3
1,451
2%
59%
0.5
15
N/A
2,622
6%
19%
1.0
17
N/A
2,954
12%
6%
0.8
N/A
N/A
N/A
N/A
N/A
N/A
12
1.2
1,011
2%
0.01%
1.2
17
1.5
2,500
3%
6%
1.2
26
1.5
2,646
2%
3%
1.7
B y L oc a tion
Hua Hin / Cha
Am
Chia ng R a i /
Chia ng Ma i
Koh S a mui
P a tta ya
Kra bi
Others
481
135
91
214
254
366
766
620
390
583
583
N/A
939
558
509
647
481
291
389
385
19
739
574
392
R oom F a c ilities
S ing le-B ed
Double-B ed
F oot Ma s s a g e
Na il S a lon
S a lon
Other
3
4
N/A
1
1
1
4
5
N/A
N/A
1
1
4
5
1
1
1
2
5
4
1
2
1
1
3
5
2
2
N/A
2
4
4
2
1
1
1
S pa Ma na g ement
Hotel
80%
20%
57%
43%
89%
11%
58%
42%
N/A
N/A
N/A
N/A
1
11
2
12
1
11
0.9
11
0.9
N/A
1
N/A
100%
8%
100%
8%
88%
6%
100%
20%
100%
N/A
100%
N/A
P erforma nc e
7
1.5
1,586
5%
23%
1.0
12
1.5
3,574
7%
62%
1.3
10
7.2
2,662
38%
31%
1.1
10
1.3
1,535
3%
1%
0.9
11
1.4
1,758
4%
3%
1.1
8
1.4
1,704
3%
3%
0.8
48
LABOR STATISTICS
L AB OUR S TATIS TICS AND P R ODUCTIVITY ANAL YS IS
All Hotels
Under THB
1500
THB 1500 THB 2500
THB 2500 THB 3500
THB 3500 THB 5500
Abov e THB
5500
233,549
325,374
171,095
254,237
111,359
669,806
637,899
269,712
188,434
234,804
N/A
251,334
N/A
524,519
402,814
254,473
201,745
291,705
101,639
239,285
32,790
582,204
449,984
235,395
234,851
351,041
187,401
254,199
132,957
621,334
638,416
266,218
248,687
339,299
200,816
248,692
87,307
732,973
740,639
285,242
273,588
330,053
252,006
273,413
220,785
826,191
979,471
295,253
331,177
261,823
285,199
335,711
355,146
364,930
9%
26%
106%
43%
28%
6%
2%
2%
11%
22%
472%
54%
48%
6%
2%
2%
11%
29%
236%
56%
38%
7%
2%
2%
10%
28%
58%
43%
47%
5%
2%
2%
9%
25%
120%
46%
20%
5%
2%
2%
8%
27%
120%
37%
25%
5%
2%
2%
26%
25%
29%
25%
25%
24%
67%
33%
39%
64%
36%
38%
63%
37%
42%
71%
29%
40%
69%
31%
38%
62%
38%
39%
L AB OUR COS T (P AYR OL L AND R E L ATE D)
L a bour Cos t P er E mployee (THB )
R ooms
F ood & B evera g e
Telephone
S pa / Hea lth Club
Minor Opera ted Dept
Ma rketing
Tota l
L a bour Cos t R a tio to R ev enue
R ooms
F ood & B evera g e
Telephone
S pa / Hea lth Club
Ma rketing
Tota l R ev enue
P a yroll a nd R ela ted E xpens e B rea kdow n
P a yroll (S a la ries , wa g es , bonus es , va ca tion, etc)
R ela ted expens es (S ocia l benefits , etc)
P a yroll & R ela ted a s a % of Tota l E xpens es (excl. F ixed)
49
B y L oc a tion
B a ng kok
Grea ter P huket
Under THB
1500
THB 1500 THB 3000
THB 3000 THB 5000
Abov e THB
5000
Under THB
1500
THB 1500 THB 3000
THB 3000 THB 5500
Abov e THB
5500
209,306
291,390
N/A
N/A
N/A
470,428
444,018
322,583
215,153
333,863
115,565
258,339
66,353
709,411
502,286
258,214
241,478
348,840
204,851
244,731
98,151
742,582
702,200
294,748
304,021
368,149
272,426
287,757
263,495
855,213
751,742
350,149
149,164
159,149
N/A
N/A
N/A
405,400
783,862
163,892
230,347
304,779
129,430
273,947
17,356
437,578
565,054
249,769
241,320
322,479
188,696
219,839
91,302
801,647
927,732
260,368
285,471
330,137
199,065
270,687
194,743
805,094
1,099,852
264,596
295,923
317,628
358,781
404,270
192,473
290,225
345,922
365,425
9%
18%
N/A
N/A
N/A
5%
2%
2%
11%
31%
97%
47%
30%
7%
3%
2%
10%
23%
106%
38%
14%
5%
3%
1%
10%
27%
150%
31%
38%
5%
3%
1%
6%
26%
N/A
N/A
102%
4%
1%
1%
10%
28%
204%
61%
101%
6%
1%
3%
9%
25%
83%
37%
37%
5%
2%
2%
8%
24%
52%
40%
45%
5%
1%
2%
21%
30%
25%
28%
15%
25%
24%
22%
54%
46%
35%
72%
28%
42%
72%
28%
36%
61%
39%
39%
80%
20%
30%
64%
36%
43%
71%
29%
37%
57%
43%
39%
R ooms
F ood & B evera g e
Telephone
S pa / Hea lth Club
Ma rketing
Tota l
R ooms
F ood & B evera g e
Telephone
S pa / Hea lth Club
Ma rketing
Tota l R ev enue
B y L oc a tion
Am
Chia ng Ma i
Koh S a mui
P a tta ya
Kra bi
Others
R ooms
F ood & B evera g e
Telephone
S pa / Hea lth Club
Ma rketing
Tota l
R ooms
F ood & B evera g e
Telephone
S pa / Hea lth Club
Ma rketing
Tota l R ev enue
237,628
335,467
219,609
184,692
108,595
680,540
741,233
247,825
203,066
260,990
222,248
263,691
188,698
650,021
346,586
300,722
245,695
316,110
182,336
277,992
66,458
825,454
798,927
304,170
239,734
316,928
205,293
274,324
1,264,634
788,881
570,711
299,373
248,271
390,998
N/A
277,788
43,737
626,224
856,733
258,025
182,335
274,666
142,245
236,692
123,992
407,394
455,965
231,693
333,658
294,136
345,821
340,697
339,344
260,464
9%
29%
148%
56%
26%
7%
2%
3%
10%
26%
199%
28%
9%
7%
2%
2%
8%
31%
177%
38%
28%
6%
1%
2%
9%
31%
186%
67%
55%
5%
2%
2%
9%
25%
N/A
48%
47%
6%
1%
2%
11%
27%
408%
53%
20%
6%
2%
3%
27%
26%
25%
25%
26%
28%
71%
29%
41%
77%
23%
39%
50%
50%
40%
67%
33%
42%
52%
48%
42%
73%
27%
41%
50
PRODUCTIVITY ANALYSIS
TABLE 13.1
LAB OUR S TATIS TICS AND P R ODUCTIVITY ANALYS IS
All Hotels
Under THB
1500
THB 1500 THB 2500
THB 2500 THB 3500
THB 3500 THB 5500
Abov e THB
5500
144
35,076
8,060,144
264
21
4,588
1,156,670
108
45
10,088
2,193,252
185
25
8,598
1,997,194
322
32
8,705
1,998,753
389
20
2,980
714,275
333
758,260
59%
735,921
2.4
289,359
59%
557,065
2.4
426,632
58%
552,989
2.1
684,431
61%
750,484
2.4
1,091,759
58%
793,797
2.3
1,863,113
59%
909,315
2.6
0.20
0.12
0.32
0.12
0.07
0.20
0.17
0.10
0.27
0.18
0.11
0.29
0.25
0.14
0.38
0.36
0.25
0.60
R es ta ura nt / B a r
B a nquet
Tota l F & B Dept
0.31
0.06
0.36
0.12
0.10
0.16
0.19
0.05
0.23
0.23
0.06
0.28
0.47
0.06
0.53
0.70
0.13
0.79
Telephone
S pa / Hea lth Club
Tota l OOD
0.02
0.05
0.07
0.13
0.01
0.02
0.05
0.09
0.02
0.03
0.07
0.12
0.01
0.03
0.05
0.10
0.02
0.07
0.05
0.14
0.03
0.13
0.09
0.25
Ma rketing
Other
Tota l Undis tributed
0.11
0.04
0.09
0.12
0.36
0.06
0.02
0.04
0.08
0.21
0.10
0.04
0.07
0.11
0.31
0.10
0.04
0.07
0.13
0.33
0.14
0.05
0.12
0.11
0.42
0.20
0.05
0.22
0.15
0.63
Tota l
1.07
0.54
0.81
0.92
1.41
2.15
1.87
1.12
2.99
1.07
0.64
1.72
1.59
0.97
2.56
1.79
1.01
2.80
2.20
1.24
3.45
3.03
2.10
5.13
B a nquet
Tota l F & B Depa rtment
2.88
0.61
3.33
1.03
0.86
1.33
1.89
0.39
2.16
2.25
0.60
2.74
4.33
0.61
4.88
5.94
1.03
6.75
Telephone
S pa / Hea lth Club
Minor Opera ting Depa rtment
Tota l Other Opera ting Depa rtment
0.18
0.48
0.61
1.28
0.08
0.32
0.47
0.87
0.25
0.25
0.79
1.28
0.11
0.32
0.41
0.85
0.20
0.61
0.55
1.36
0.22
1.13
0.77
2.13
Ma rketing
Other
Tota l Undis tributed E xpens es
1.05
0.38
0.88
1.05
3.36
0.53
0.16
0.42
0.67
1.78
0.91
0.40
0.65
1.13
3.08
0.92
0.36
0.72
1.15
3.16
1.26
0.49
1.03
0.98
3.76
1.85
0.40
1.96
1.31
5.52
Tota l
9.95
4.57
7.73
8.81
12.79
18.65
1.04
0.85
0.46
0.65
0.83
0.51
0.94
1.10
1.27
0.77
1.47
1.97
1.01
0.50
0.77
0.97
1.18
1.52
10.69
3.78
0.94
2.30
3.54
9.25
4.47
0.21
1.85
2.08
9.51
3.41
0.42
1.78
2.61
10.35
3.56
1.74
2.32
2.12
11.22
4.01
0.83
2.18
4.88
11.95
3.75
0.84
2.72
3.93
3.90
3.99
3.42
3.95
3.98
4.11
VALUE ADDE D / P R ODUCTIVITY ANALYS IS
Number of Hotels
Number of Da ily Ava ila ble R ooms
Number of Occupied R oom Nig hts
Avera g e Number of S ta ff P er Hotel
Va lue
Va lue
Va lue
Va lue
Added
Added
Added
Added
P er Ava ila ble R oom
/ Tota l R evenue
P er S ta ff
/ Tota l P a yroll
Av era g e F ull Time E mployees P er Av a ila ble R oom
Hous ekeeping
F ront Office
Tota l R ooms Dept
Av era g e E mployee Hours P er Oc c upied R oom Nig ht
Hous ekeeping
F ront Office
Tota l R ooms Depa rtment
Av era g e E mployee Hours P er Cov er
R es ta ura nt / B a r / R oom S ervice
B a nquet
Tota l F & B Dept
P roduc tiv e Index (Dept R ev enue / Tota l Dept P a yroll)
R ooms Depa rtment
F ood & B evera g e Depa rtment
Telephone Depa rtment
S pa / Hea lth Club
Tota l
51
TABLE 13.2
B y Loc a tion
B a ng kok
Grea ter P huket
Under THB
1500
THB 1500 THB 3000
THB 3000 THB 5000
Abov e THB
5000
Under THB
1500
THB 1500 THB 3000
THB 3000 THB 5500
Abov e THB
5500
Number of Hotels
7
1,647
439,175
115
24
7,400
1,625,049
278
13
4,688
1,025,404
441
3
989
213,134
590
2
516
132,277
79
13
3,035
659,757
196
8
2,579
539,080
410
6
1,329
381,642
434
Va lue
Va lue
Va lue
Va lue
319,830
61%
671,923
2.9
465,662
57%
580,411
1.9
873,544
56%
749,104
2.2
1,431,938
56%
800,092
2.0
209,017
53%
682,612
4.3
605,027
64%
782,946
2.7
993,048
57%
792,181
2.5
1,920,988
61%
981,194
3.0
0.10
0.07
0.17
0.17
0.11
0.28
0.19
0.13
0.32
0.22
0.18
0.40
0.08
0.06
0.14
0.19
0.10
0.29
0.27
0.12
0.39
0.34
0.21
0.55
B a nquet
Tota l F & B Dept
0.11
0.04
0.13
0.22
0.05
0.26
0.38
0.07
0.44
0.67
0.20
0.87
0.09
N/A
0.09
0.19
0.05
0.22
0.43
0.05
0.47
0.58
0.08
0.64
Telephone
S pa / Hea lth Club
Tota l OOD
0.01
N/A
0.06
0.07
0.02
0.02
0.07
0.11
0.02
0.04
0.06
0.12
0.02
0.07
0.08
0.17
N/A
N/A
N/A
0.00
0.01
0.04
0.08
0.13
0.02
0.06
0.03
0.10
0.03
0.11
0.07
0.20
Ma rketing
Other
0.06
0.02
0.05
0.03
0.16
0.09
0.05
0.06
0.07
0.27
0.11
0.06
0.08
0.09
0.34
0.14
0.09
0.10
0.07
0.41
0.04
0.00
0.03
N/A
0.07
0.13
0.02
0.10
0.09
0.34
0.11
0.04
0.11
0.12
0.39
0.19
0.04
0.24
0.17
0.64
Tota l
0.48
0.84
1.17
1.79
0.31
0.86
1.31
1.96
0.87
0.59
1.46
1.63
1.09
2.71
2.05
1.37
3.43
2.22
1.83
4.05
0.80
0.61
1.41
1.74
0.90
2.64
2.55
1.16
3.71
2.75
1.75
4.50
B a nquet
0.93
0.32
1.07
2.20
0.43
2.56
4.02
0.72
4.71
6.67
1.95
8.62
0.90
N/A
0.90
1.78
0.42
2.03
4.42
0.58
4.94
4.62
0.67
5.19
Telephone
S pa / Hea lth Club
0.07
N/A
0.49
0.57
0.23
0.16
0.74
1.13
0.22
0.40
0.61
1.22
0.20
0.69
0.83
1.73
N/A
N/A
N/A
0.00
0.07
0.36
0.82
1.25
0.23
0.58
0.24
1.05
0.23
0.89
0.53
1.65
Ma rketing
Other
0.53
0.17
0.39
0.30
1.39
0.85
0.51
0.59
0.67
2.62
1.15
0.59
0.80
0.95
3.50
1.42
0.89
1.03
0.71
4.04
0.36
0.04
0.31
N/A
0.71
1.15
0.20
0.87
0.82
3.04
1.13
0.35
1.13
1.25
3.86
1.61
0.28
2.02
1.37
5.27
Tota l
4.00
8.26
12.39
17.83
3.02
7.77
13.24
16.06
0.44
0.43
1.09
0.67
1.41
0.80
1.79
1.22
0.46
N/A
0.65
1.80
1.13
0.84
1.35
7.50
0.44
1.00
1.27
1.62
0.46
0.71
1.09
1.48
10.65
5.44
N/A
N/A
N/A
8.91
3.20
1.03
2.14
3.34
10.23
4.31
0.94
2.66
7.22
9.78
3.75
0.67
3.23
2.65
15.74
3.87
N/A
N/A
0.98
10.40
3.60
0.49
1.63
0.99
11.39
4.05
1.20
2.69
2.72
13.22
4.12
1.94
2.50
2.21
4.72
3.29
3.96
3.60
6.67
4.03
4.22
4.55
Added
Added
Added
Added
/ Tota l R evenue
P er S ta ff
/ Tota l P a yroll
Hous ekeeping
F ront Office
Tota l R ooms Dept
Hous ekeeping
F ront Office
B a nquet
Tota l F & B Dept
R ooms Depa rtment
S pa / Hea lth Club
Tota l
52
TABLE 13.3
B y Loc a tion
Hua Hin / Cha
Am
Chia ng R a i /
Chia ng Ma i
Koh S a mui
P a tta ya
Kra bi
Others
Number of Hotels
11
2,097
498,002
238
7
1,119
218,220
130
10
1,185
285,878
192
12
3,523
932,825
255
7
920
193,199
204
14
2,467
529,235
203
Va lue
Va lue
Va lue
Va lue
846,922
59%
734,323
2.3
601,526
58%
713,249
2.3
1,345,808
60%
877,733
2.6
704,277
65%
810,971
2.7
1,028,766
59%
722,099
2.4
582,787
59%
505,888
2.1
0.22
0.14
0.36
0.23
0.16
0.39
0.32
0.16
0.48
0.19
0.09
0.27
0.29
0.18
0.47
0.22
0.12
0.34
B a nquet
Tota l F & B Dept
0.32
0.03
0.35
0.39
0.02
0.39
0.56
0.02
0.56
0.20
0.14
0.29
0.40
0.02
0.41
0.30
0.05
0.35
Telephone
S pa / Hea lth Club
Tota l OOD
0.02
0.08
0.08
0.17
0.03
0.18
0.34
0.54
0.02
0.11
0.08
0.21
0.01
0.05
0.01
0.07
0.02
0.11
0.16
0.29
0.01
0.05
0.11
0.17
Ma rketing
Other
0.14
0.04
0.14
0.09
0.41
0.17
0.03
0.12
0.07
0.38
0.16
0.02
0.14
0.25
0.58
0.07
0.03
0.06
0.21
0.37
0.18
0.02
0.22
0.50
0.92
0.15
0.03
0.12
0.15
0.46
Tota l
1.20
1.32
1.56
0.87
1.64
1.15
1.87
1.17
3.04
2.83
2.03
4.86
2.57
1.29
3.86
1.55
0.72
2.27
1.52
0.85
2.37
2.39
1.27
3.66
B a nquet
2.66
0.24
2.87
4.88
0.17
4.93
4.44
0.14
4.50
1.68
1.08
2.41
1.35
0.21
1.43
3.36
0.44
3.74
Telephone
S pa / Hea lth Club
0.11
0.73
0.65
1.49
0.26
2.09
6.22
8.56
0.16
0.87
0.23
1.26
0.09
0.45
0.06
0.60
0.17
0.57
N/A
0.74
0.12
0.60
1.76
2.48
Ma rketing
Other
1.22
0.33
1.43
0.86
3.84
2.10
0.41
1.50
0.66
4.68
1.42
0.15
1.17
2.37
5.11
0.59
0.25
0.57
1.50
2.91
1.00
0.17
1.03
1.51
3.71
1.64
0.39
1.26
1.69
4.98
Tota l
10.53
16.64
12.60
7.22
7.22
12.23
0.83
0.38
0.92
0.07
1.09
0.92
0.80
2.31
0.40
0.59
1.00
0.26
0.77
0.81
1.09
1.00
0.41
0.78
11.18
3.47
0.67
1.78
3.79
10.36
3.89
0.50
3.57
11.49
12.16
3.18
0.57
2.60
3.57
11.14
3.26
0.54
1.50
1.83
11.01
4.03
N/A
2.07
2.12
9.21
3.75
0.24
1.89
4.88
3.74
3.89
4.08
4.06
3.78
3.57
Added
Added
Added
Added
/ Tota l R evenue
P er S ta ff
/ Tota l P a yroll
Hous ekeeping
F ront Office
Tota l R ooms Dept
Hous ekeeping
F ront Office
B a nquet
Tota l F & B Dept
R ooms Depa rtment
S pa / Hea lth Club
Tota l
53
ENERGY STATISTICS, SUSTAINABILITY
TABLE 14.1
By Rate Category
UTILITIES STATISTICS
All Hotels
Under THB THB 1500 - THB 2500 - THB 3500 1500
AVERAGE HEATING STATISTICS
Percentage of Floor Space Heated
Above THB
THB 2500
THB 3500
THB 5500
5500
36%
4%
9%
12%
10%
11%
No. of Days
212
140
138
270
317
141
Temperature
29
30
28
29
30
28
AVERAGE COOLING STATISTICS
Percentage of Floor Space Cooled
72%
44%
51%
57%
62%
41%
No. of Days
288
339
274
269
302
261
Temperature (Celsius)
24
25
22
25
24
25
81%
18%
1%
62%
33%
5%
85%
15%
N/A
83%
17%
N/A
96%
4%
N/A
72%
28%
N/A
33%
58%
23%
77%
33%
55%
25%
60%
42%
50%
38%
62%
LOW-FLOW SHOWER HEADS (% OF RESPONDENTS)
Yes
No
66%
34%
62%
38%
74%
26%
61%
39%
64%
36%
61%
39%
RENEWABLE POWER GENERATED (% OF RESPONDENTS)
Yes
TOWEL REUSE PROGRAM (% OF RESPONDENTS)
Yes
No
Not Applicable
Type of Program
Opt-Out
Opt-In
11%
14%
8%
17%
7%
11%
No
87%
81%
92%
83%
93%
78%
Unknown
2%
5%
N/A
N/A
N/A
11%
Wind Power
N/A
N/A
N/A
N/A
N/A
N/A
Solar PV
1%
N/A
N/A
25%
N/A
50%
Heat Pump
3%
33%
67%
50%
N/A
N/A
Solar Thermal
2%
33%
N/A
N/A
100%
50%
Other
2%
33%
33%
25%
N/A
N/A
% Generated
31%
33%
32%
18%
N/A
50%
Source
RENEWABLE POWER PURCHASED (% OF RESPONDENTS)
Yes
4%
5%
N/A
13%
3%
N/A
No
87%
90%
89%
79%
90%
82%
Unknown
9%
5%
11%
8%
7%
18%
Source
Renewable Energy Certificate
N/A
N/A
N/A
N/A
N/A
N/A
Purchase Power Agreement
2%
100%
N/A
67%
N/A
N/A
Other
1%
N/A
N/A
33%
100%
N/A
% Purchased
53%
100%
N/A
42%
N/A
N/A
WATER RECYCLING (% OF RESPONDENTS)
Yes
40%
29%
21%
33%
57%
78%
No
60%
71%
79%
67%
43%
22%
Unknown
N/A
N/A
N/A
N/A
N/A
N/A
Greywater
32%
100%
83%
78%
94%
93%
Laundry Water
3%
N/A
17%
22%
6%
7%
% Recycled
19%
13%
54%
49%
53%
61%
Source
VARIABLE FREQUENCY DRIVE USAGE (% OF RESPONDENTS)
Yes
55%
24%
47%
74%
79%
47%
No
34%
67%
47%
17%
11%
24%
Not Applicable
11%
10%
5%
9%
11%
29%
Main Air Handling Units
25%
30%
21%
17%
24%
33%
Kitchen Hoods
17%
10%
16%
15%
16%
13%
Elevators
21%
20%
12%
23%
24%
7%
Water Pumps
38%
30%
37%
34%
29%
47%
Refrigeration Units
10%
10%
14%
11%
7%
N/A
HVAC System With Drives
Note: Opt-In towel reuse programs allow guests request that towels be replaced less often. Opt-Out programs automatically change towels less often, unless the guest requests daily changing.
54
TABLE 14.2
By Location
Bangkok
Greater Phuket
Under THB
THB 1500 -
THB 3000 -
Above THB
1500
THB 3000
THB 5000
5000
1500
THB 3000
Under THB THB 1500 - THB 3000 -
Above THB
THB 5500
5500
4%
10%
23%
N/A
N/A
12%
9%
13%
No. of Days
365
217
365
N/A
N/A
N/A
N/A
N/A
Temperature
30
29
30
N/A
N/A
28
30
25
49%
70%
66%
61%
70%
33%
64%
42%
No. of Days
365
271
365
247
N/A
N/A
N/A
N/A
25
23
23
27
25
25
25
24
71%
29%
N/A
80%
20%
N/A
82%
18%
N/A
100%
N/A
N/A
50%
50%
N/A
91%
9%
N/A
83%
17%
N/A
83%
17%
N/A
20%
80%
38%
50%
56%
33%
N/A
67%
0%
100%
40%
60%
60%
40%
40%
60%
Yes
No
100%
N/A
76%
24%
58%
42%
67%
33%
N/A
100%
80%
20%
29%
71%
67%
33%
Yes
Yes
No
Not Applicable
Type of Program
Opt-Out
Opt-In
14%
15%
8%
N/A
N/A
N/A
14%
0%
No
86%
85%
92%
100%
100%
100%
86%
100%
Unknown
N/A
N/A
N/A
N/A
N/A
N/A
N/A
0%
Wind Power
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
Solar PV
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
Heat Pump
N/A
67%
N/A
N/A
N/A
N/A
N/A
N/A
Solar Thermal
100%
N/A
N/A
N/A
N/A
N/A
N/A
N/A
Other
N/A
33%
100%
N/A
N/A
N/A
N/A
N/A
% Generated
20%
47%
1%
N/A
N/A
N/A
N/A
N/A
Source
Yes
N/A
5%
8%
N/A
0%
9%
14%
N/A
No
100%
75%
85%
100%
100%
82%
86%
83%
Unknown
N/A
20%
8%
N/A
N/A
9%
N/A
17%
Source
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
100%
N/A
N/A
N/A
N/A
N/A
N/A
Other
N/A
N/A
100%
N/A
N/A
N/A
100%
N/A
% Purchased
N/A
10%
6%
N/A
N/A
N/A
N/A
N/A
Yes
57%
25%
15%
67%
N/A
45%
86%
100%
No
43%
75%
85%
33%
100%
55%
14%
N/A
Unknown
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
Greywater
100%
60%
67%
100%
N/A
100%
100%
100%
Laundry Water
N/A
40%
N/A
N/A
N/A
N/A
N/A
N/A
% Recycled
12%
30%
31%
16%
N/A
73%
59%
48%
Source
Yes
29%
71%
100%
100%
N/A
50%
57%
50%
No
57%
29%
N/A
N/A
50%
30%
43%
17%
Not Applicable
14%
N/A
N/A
N/A
50%
20%
N/A
33%
25%
23%
18%
43%
N/A
17%
40%
33%
Kitchen Hoods
0%
18%
14%
29%
N/A
8%
N/A
N/A
Elevators
25%
15%
21%
N/A
N/A
17%
20%
17%
Water Pumps
50%
30%
43%
29%
N/A
42%
40%
50%
Refrigeration Units
0%
15%
4%
N/A
N/A
17%
N/A
N/A
55
TABLE 14.3
By Location
Hua Hin / Cha
Chiang Rai /
Am
Chiang Mai
Koh Samui
Pattaya
Krabi
Others
N/A
N/A
7%
7%
N/A
8%
No. of Days
N/A
N/A
29
131
N/A
N/A
Temperature
N/A
N/A
N/A
30
N/A
N/A
69%
39%
42%
48%
N/A
28%
No. of Days
249
298
182
200
N/A
N/A
23
24
23
26
N/A
N/A
80%
20%
N/A
86%
14%
N/A
89%
11%
N/A
67%
33%
N/A
60%
40%
N/A
79%
14%
7%
38%
63%
33%
67%
25%
75%
25%
75%
N/A
67%
27%
36%
Yes
No
60%
40%
43%
57%
67%
33%
42%
58%
80%
20%
73%
27%
Yes
Yes
No
Not Applicable
Type of Program
Opt-Out
Opt-In
10%
14%
11%
25%
25%
8%
No
80%
86%
78%
67%
75%
92%
Unknown
10%
N/A
11%
8%
N/A
N/A
N/A
Source
Wind Power
N/A
N/A
N/A
N/A
N/A
Solar PV
N/A
100%
N/A
33%
N/A
N/A
Heat Pump
N/A
N/A
N/A
67%
N/A
100%
Solar Thermal
100%
N/A
N/A
N/A
100%
N/A
Other
N/A
N/A
100%
N/A
N/A
N/A
% Generated
70%
30%
6%
10%
N/A
51%
Yes
N/A
17%
N/A
N/A
N/A
N/A
No
80%
67%
89%
100%
100%
100%
Unknown
20%
17%
11%
N/A
N/A
N/A
Source
N/A
N/A
N/A
N/A
N/A
N/A
N/A
100%
N/A
N/A
N/A
N/A
Other
N/A
N/A
N/A
N/A
N/A
N/A
% Purchased
N/A
100%
N/A
N/A
50%
N/A
Yes
60%
14%
67%
17%
40%
50%
No
40%
86%
33%
83%
60%
50%
Unknown
N/A
N/A
N/A
N/A
N/A
N/A
Source
Greywater
80%
N/A
100%
100%
100%
100%
Laundry Water
20%
100%
N/A
N/A
N/A
N/A
% Recycled
68%
100%
63%
33%
75%
50%
Yes
60%
29%
38%
42%
50%
45%
No
20%
71%
38%
50%
25%
45%
Not Applicable
20%
N/A
25%
8%
25%
9%
43%
N/A
67%
25%
25%
17%
Kitchen Hoods
29%
N/A
33%
38%
25%
33%
Elevators
43%
N/A
67%
38%
25%
17%
Water Pumps
29%
100%
33%
50%
50%
67%
Refrigeration Units
29%
N/A
N/A
25%
25%
17%
56
ENERGY STATISTICS, USAGE
TABLE 15.1
UTILITIE S S TATIS TICS
All Hotels
Under THB
1500
THB 1500 THB 2500
THB 2500 THB 3500
THB 3500 THB 5500
Abov e THB
5500
P AR
P OR
P AR
P OR
P ARP AR
UTILITIE S CONS UMP TION
E lectricity (KwH)
Na tura l Ga s (Kg )
LP G (L)
Dies el (L)
F uel Oil (L)
Wa ter P urcha s ed (CuM)
Wa ter Withdra wn (CuM)
S tea m (CuM)
Chilled Wa ter (CuM)
18,893
30.84
155.8
0.8
22
274
66
162
198
82
0.1
0.7
N/A
0.1
1
0.3
1
1
9,659
3
85
0.5
N/A
112
32
N/A
253
38 13,107 60 16,351
0
48
0.2
45
0.3
105
0.5
155
N/A
0.7
N/A
N/A
N/A
50
0.2
0.04
0.4
259
1
224
0.1
22
0.1
68
N/A
31
0.1
113
1.0
0.01 N/A
511
70
0.2
0.7
N/A
N/A
1.0
0.3
0.5
2
28,107 122
23
0.1
160
0.7
0.8
N/A
28
0.1
313
1
89
0.4
504
2
6
0.02
33,849
N/A
432
4
4
619
200
0.1
444
141
N/A
2
0.02
0.02
3
0.8
N/A
2
UTILITIE S COS T ($)
E lectricity (KwH)
LP G (L)
Dies el (L)
F uel Oil (L)
S tea m (CuM)
62,230
491
4,557
61
499
5,396
343
356
1,271
271
2
20
0.3
2
23
1
2
6
37,474
57
3,673
14
N/A
3,034
134
N/A
1,854
149 44,236 203 57,843 249
0.2
243
1.1
932
4
15 2,341 11
5,981
26
0.05 138
0.6
N/A
N/A
N/A 1,220
6
1.25 0.01
12 3,323 15
5,264
23
0.5
89
0.4
186
0.8
N/A 656
3
405
2
7
0.2
N/A 3,239
14
84,439 368
746
3
4,872
21
23
0.1
554
2
5,589
24
158
0.7
273
1
141
0.6
111,465
N/A
8,564
165
120
16,078
2,538
2
2,350
465
N/A
36
0.7
0.5
67
11
0.01
10
P OR
P ARP AR
P OR
P ARP AR
P OR
P AR P AR
P OR
Note: Not a ll hotels pa rticipa ted in the E nerg y S ection / Line S ections , s o the tota ls ma y not s um up to the E nerg y Cos ts covered in Undis tributed Opera ting E xpens es
57
TABLE 15.2
BY LOCATION
B y Loc a tion
Under THB
1500
THB 1500 THB 3000
THB 3000 THB 5000
Under THB
1500
THB 1500 THB 3000
THB 3000 THB 5500
P AR
P OR
P AR
P OR
P AR
P OR
P AR
P OR
P AR
P OR
P AR
P OR
E lectricity (KwH)
LP G (L)
Dies el (L)
F uel Oil (L)
S tea m (CuM)
P AR
P OR
9,197
3
116
0.1
N/A
73
N/A
N/A
272
34
0
0.4
N/A
N/A
0.3
N/A
N/A
1.0
15,565
53
123
0.08
68
280
1
42
N/A
71
0.2
0.6
N/A
0.3
1
N/A
0.2
N/A
27,170
N/A
242
N/A
N/A
362
N/A
208
938
124
46,137
N/A N/A N/A
1.1
248
N/A N/A N/A
N/A
N/A
2
520
N/A
N/A
1
0.3
4
N/A
214
N/A
1
N/A
N/A
2
N/A
N/A
N/A
5,587
N/A
11
N/A
N/A
128
N/A
N/A
N/A
22
N/A
0.0
N/A
N/A
0.5
N/A
N/A
N/A
11,290
N/A
38
N/A
0.3
118
59
N/A
N/A
52
N/A
0.18
N/A
N/A
0.5
0.3
N/A
N/A
20,020
64
101
N/A
N/A
144
269
3
10
96
0.3
0.5
N/A
N/A
0.69
1
0.01
0.05
31,753
N/A
751
N/A
0.3
779
275
N/A
N/A
111
N/A
3
N/A
N/A
3
1
N/A
N/A
E lectricity (KwH)
LP G (L)
Dies el (L)
F uel Oil (L)
S tea m (CuM)
38,734
73
5,160
4
N/A
1,463
N/A
N/A
3,869
145
0.3
19
N/A
N/A
5
N/A
N/A
15
58,169
1,243
4,600
163.07
1,660
4,255
0.1
894
0.2
265
6
21
N/A
8
19
N/A
4
N/A
72,748
N/A
7,266
N/A
N/A
5,611
N/A
742
5,941
333
N/A
33
N/A
N/A
26
N/A
3
27
659
N/A
34
N/A
N/A
32
N/A
N/A
N/A
20,196
N/A
515
N/A
N/A
4,637
N/A
N/A
N/A
79
N/A
2
N/A
N/A
18
N/A
N/A
N/A
37,108
N/A
1,782
N/A
10
3,316
142
N/A
N/A
171
N/A
8
N/A
0.05
15
0.7
N/A
N/A
63,564
1,426
3,503
N/A
N/A
2,773
283
328
321
304
7
17
N/A
N/A
13
1
2
2
103,489
N/A
10,115
N/A
8.56
24,537
5,342
N/A
N/A
360
N/A
35
N/A
N/A
85
19
N/A
N/A
P OR
Abov e THB 5000
P AR
142,033
N/A
7,385
N/A
N/A
6,978
N/A
5
N/A
Abov e THB 5500
B y Loc a tion
Hua Hin / Cha
Am
Chia ng R a i /
Chia ng Ma i
Koh S a mui
P a tta ya
P AR
P OR
P AR
P OR
P AR
P OR
P AR
E lectricity (KwH)
LP G (L)
Dies el (L)
F uel Oil (L)
S tea m (CuM)
20,048
3
26
0.3
116
372
59
2,089
610
84
0.01
0.1
N/A
0.5
2
0.3
9
2.57
17,551
N/A
163
N/A
N/A
205
149
N/A
N/A
90
N/A
0.8
N/A
N/A
1
0.8
N/A
N/A
20,904
N/A
90
7
10
200
220
N/A
59
87
N/A
0.4
0.03
0.04
0.8
0.9
N/A
0.2
15,283
N/A
130
N/A
N/A
224
20
N/A
202
E lectricity (KwH)
LP G (L)
Dies el (L)
F uel Oil (L)
S tea m (CuM)
74,052
68
1,410
8.98
2,299
5,475
44
728
2,402
312
0.3
6
0.04
10
23
0.2
3
10
57,045
N/A
6,928
N/A
N/A
5,194
669
N/A
N/A
293
N/A
36
N/A
N/A
27
3
N/A
N/A
67,180
N/A
162
201
293
6,662
1,159
N/A
1,994
278
N/A
0.7
0.8
1
28
5
N/A
8
60,221
N/A
6,499
N/A
N/A
7,541
73
N/A
605
P OR
Kra bi
P AR
Others
P OR
P AR
P OR
58 17,329
N/A
N/A
0.5
3
N/A
4
N/A
N/A
0.8
702
0.08
198
N/AN/A N/A
0.8
N/A
83
N/A
0.01
0.02
N/A
3
0.9
N/A
N/A
16,066
209
285
5
N/A
118
111
N/A
N/A
75
1
1
0.02
N/A
0.5
0.5
N/A
N/A
227 35,356
N/AN/A N/A
25
134
N/A
125
N/A
N/A
28
2,295
0.3
565
N/A
N/A
2
N/A
168
N/A
0.6
0.6
N/A
11
3
N/A
N/A
54,369
1,653
3,178
204
N/A
3,349
322
N/A
N/A
253
8
15
1
N/A
16
1
N/A
N/A
58
FORECAST
GE NE R AL F OR E CAS T
All Hotels
Under THB THB 1500 - THB 2500 - THB 3500 Abov e
1500
THB 2500 THB 3500 THB 5500 THB 5500
OCCUP ANCY
F OR E CAS T F OR 2015
Inc rea s e (P erc enta g e of R es pondents )
Avera g e P ercenta g e of Increa s e
Dec rea s e (P erc enta g e of R es pondents )
Avera g e P ercenta g e of Decrea s e
S ta y the S a me (P erc enta g e of R es pondents )
79%
14%
11%
17%
10%
62%
19%
19%
6%
19%
85%
11%
8%
18%
8%
83%
14%
N/A
N/A
17%
90%
14%
10%
31%
N/A
67%
13%
22%
3%
11%
79%
7%
3%
9%
17%
80%
12%
5%
1%
15%
78%
6%
N/A
N/A
22%
79%
5%
4%
20%
17%
77%
5%
8%
7%
15%
83%
5%
N/A
N/A
17%
78%
7%
14%
7%
8%
71%
7%
24%
10%
5%
75%
7%
13%
11%
13%
75%
7%
13%
4%
13%
93%
6%
3%
0.3%
3%
67%
8%
28%
3%
6%
86%
6%
2%
3%
12%
85%
6%
5%
N/A
10%
73%
6%
3%
7%
24%
92%
5%
N/A
N/A
8%
96%
6%
4%
3%
N/A
89%
4%
N/A
N/A
11%
AVE R AGE R OOM R ATE (THB )
59
B y L oc a tion
B a ng kok
Grea ter P huket
Under THB
1500
THB 1500 THB 3000
THB 3000 THB 5000
Abov e THB
5000
Under THB
1500
THB 1500 THB 3000
THB 3000 THB 5500
Abov e THB
5500
71%
37%
29%
3%
N/A
95%
N/A
N/A
N/A
5%
100%
N/A
N/A
N/A
N/A
100%
N/A
N/A
N/A
N/A
N/A
N/A
50%
10%
50%
82%
N/A
9%
N/A
9%
100%
N/A
N/A
N/A
N/A
50%
N/A
33%
N/A
17%
67%
24%
17%
1%
17%
75%
N/A
5%
N/A
20%
77%
N/A
N/A
N/A
23%
67%
N/A
N/A
N/A
33%
N/A
N/A
N/A
N/A
100%
100%
N/A
N/A
N/A
N/A
86%
N/A
N/A
N/A
14%
100%
N/A
N/A
N/A
N/A
100%
8%
N/A
N/A
N/A
86%
N/A
10%
N/A
5%
100%
N/A
N/A
N/A
N/A
67%
N/A
33%
N/A
N/A
N/A
N/A
100%
13%
N/A
73%
N/A
18%
N/A
9%
86%
N/A
14%
N/A
N/A
50%
N/A
33%
N/A
17%
100%
6%
N/A
N/A
N/A
75%
N/A
N/A
N/A
25%
100%
N/A
N/A
N/A
N/A
67%
N/A
N/A
N/A
33%
N/A
N/A
N/A
N/A
100%
78%
N/A
11%
N/A
11%
100%
N/A
N/A
N/A
N/A
83%
N/A
N/A
N/A
17%
OCCUP ANCY
B y Loc a tion
Koh S a mui
Cha Am Chia ng Ma i
P a tta ya
Kra bi
Others
OCCUP ANCY
90%
7%
10%
2%
N/A
86%
6%
14%
38%
N/A
78%
7%
22%
44%
N/A
50%
12%
25%
8%
25%
80%
2%
20%
4%
N/A
57%
9%
7%
68%
36%
75%
5%
13%
9%
13%
71%
5%
N/A
N/A
29%
75%
5%
13%
4%
13%
83%
6%
N/A
N/A
17%
100%
3%
N/A
N/A
N/A
71%
14%
N/A
N/A
29%
90%
5%
10%
0.5%
N/A
86%
13%
14%
5%
N/A
100%
6%
N/A
N/A
N/A
25%
4%
50%
8%
25%
80%
5%
20%
5%
N/A
86%
4%
N/A
N/A
14%
88%
4%
13%
3%
N/A
86%
8%
N/A
N/A
14%
100%
7%
N/A
N/A
N/A
83%
8%
8%
N/A
8%
100%
4%
N/A
N/A
N/A
93%
4%
N/A
N/A
7%
60
EXPLANATION OF TERMS AND BASES USED
Rooms Revenue
Rooms Other Expenses
Revenues obtained from guests accommodation rented on a
part-day, full-day or longer period basis. The figures include
service charges that are retained as room revenue or used
to offset expenses (namely payroll), excluding hotel
accommodation tax and tips given to employees.
Represents non-payroll expenses for the room department,
including the expenses of cable/satellite, television, cleaning
supplies, commissions, complementary services and gifts,
guest supplies, linen, printing and stationary, loyalty fees,
equipment rentals, corporate office reimbursable, etc.
Food Revenue
FOOD & BEVERAGE Other Expenses
Revenue derived from the sale of food in restaurants, inroom dining, mini bar, banquets and/or catering. This
includes service charges that are retained as revenue or used
to offset expenses (namely payroll), but excludes tax and tips
given to employees.
Represents non-payroll expenses for FOOD and BEVERAGE
department, including china and glassware, cleaning supplies,
decorations, guest supplies, laundry, linen, music and
entertainment, menus and beverage lists, silver and uniforms.
Beverage Revenue
Represents non-payroll expenses for all other operated
departments, including laundry supplies, health center and
swimming pool supplies, etc.,
Revenue derived from the sale of alcoholic and non-alcoholic
drinks. This includes service charges that are retained as
revenue or used to offset expenses (namely payroll), but
excludes tax and tips given to employees.
Minor Operating Departments Revenue
Revenues generated from laundry, health center, swimming
pool, valet and other operated department revenues not
mentioned.
Rental and Other Revenue
Revenues related to a third party or revenues that do not
incur any direct operating expenses, including foreign
currency transaction gains (losses), income from rental of
stores and showcases, commissions, cancelation penalties,
cash discounted earned etc.
Cost of Food Sales
Includes cost of food served to guests, together with
transportation and delivery charges, at gross invoices price
less trade discounts. The cost of employees’ meals is charged
to the appropriate department and does not constitute a
part of the cost of food sold.
Cost of Beverage Sales
Represents the cost of alcoholic and non-alcoholic drinks
served to guests or used in the preparation of mixed drinks,
at gross invoice price less trade discounts, plus import duties,
transportation and delivery charges. The cost of employees’
beverages is charged to the appropriate department and
does not constitute a part of the cost of food sold.
Cost of Minor-Operated Department Sales
Represents the cost from laundry, health center, swimming
pool, valet and other operated department revenues not
mentioned.
Payroll & Related Expenses
Minor Operating Departments Other Expenses
Undistributed Expenses
This classification is used for (1) administrative and general
expenses, (2) sales and marketing expenses, (3) energy costs,
and (4) property operation and maintenance expenses. Each
of these can be considered as an individual entity. The
explanations of each category expense are as follows:
 Administrative and general expenses includes cash
overages or shortages, commissions on credit cards,
collection charges, executive office expenses, general
insurance, postal charges, legal expenses, trade
association dues, travelling expenses, accounts’ and
consultants’ fees.
 Marketing and related expenses include advertising,
sales, promotion, merchandising, public relations and
research, plus applicable travel and entertainment
expenses and supplies.
 Energy costs which include the cost of electrical power,
fuel, steam and water.
 Property operation and maintenance expenses include
the cost of repairing buildings, electrical and mechanical
equipment and fixtures, floor coverings, furniture,
grounds and landscaping plus the cost of electric bulbs,
mechanical supplies and removal of waste matter.
Three levels of profit in this study
 First level is the Departmental Profit/Loss.
 Second level is the Gross Operating Profit (sum of
department profit less undistributed operating
expenses).
 Third level is the Earnings before Interest, Taxes,
Depreciation and Amortization (Gross Operating
Profit less management fees and fixed charges).
Comprises of expenses associated with salaries, wages and
bonuses and payroll-related expenses for employees. Also
included are the employee benefits such as social insurances,
medical allowance, vacation and holiday pay, goods and
services to employees free of charge or at markedly reduced
price, employee’ meals.
61
PARTICIPATING PROPERTIES
Aloft Bangkok Sukhumvit 11
Centara Villas Samui
Hotel Muse Bangkok
Amari Boulevard Bangkok
Centara Watergate Pavillion Hotel
Hotel Novotel Bangkok Bangna
Bangkok
Amari Buriram United
Centra Ashlee Hotel Patong
Hotel Novotel Bangkok Fenix Silom
Amari Don Muang Airport Bangkok
Centra Coconut Beach Resort Samui
Hotel Novotel Bangkok Impact
Amari Hua Hin
Centra Government Complex Hotel &
Hotel Novotel Bangkok on Siam Square
Convention Centre Chaeng Watthana
Amari Nova Suites Pattaya
Conrad Koh Samui
Hotel Novotel Bangkok Platinum
Pratunum
Amari Palm Reef Koh Samui
Courtyard by Marriott Hotel Bangkok
Hotel Novotel Bangkok Suvarnabhumi
Airport
Amari Pattaya
Crowne Plaza Bangkok Lumpini Park
Hotel Novotel Hua Hin Cha Am Beach
Resort & Spa
Amari Phuket
Double Tree Resort by Hilton, Phuket-
Hotel Novotel Phuket Kamala Beach
Surin Beach
Amari Residences Bangkok
DoubleTree by Hilton Sukhumvit
Hotel Novotel Phuket Resort
Bangkok
Amari Vogue Krabi
Dusit Thani Hua Hin Hotel
Hotel Novotel Phuket Vintage Park
Amari Watergate Bangkok
Dusit Thani Laguna Phuket
Hotel Novotel Rayong Rimpae Resort
Anantara Bangkok Riverside Resort & Spa
Dusit Thani Pattaya
Hotel Pullman Khon Kaen Raja Orchid
Anantara Bophut Resort & Spa
Four Seasons Resort Chiang Mai
Hotel Pullman Phuket Arcadia Naithon
Beach
Anantara Chiang Mai Resort & Spa
Gold Orchid Bangkok Hotel
Hyatt Regency Hua Hin
Anantara Golden Triangle Elephant Camp
Grand Hyatt Erawan Bangkok
Hyatt Regency Phuket Resort
Grand Mercure Bangkok Asoke
Ibis Hua Hin
& Resort
Anantara Hua Hin Resort & Spa
Residence
Anantara Phuket Villas
Grand Mercure Bangkok Fortune
InterContinental Bangkok
Angkhang Nature Resort
Grand Sukhumvit Hotel Bangkok
InterContinental Hua Hin Resort
Angsana Laguna Phuket
Hilton Hua Hin Resort & Spa
InterContinental Resort Samui Baan
Taling Ngam Resort
Asia Pattaya Hotel
Hilton Pattaya
JW Marriott Hotel Bangkok
Bangkok Hotel Lotus Sukhumvit
Hilton Phuket Arcadia Resort & Spa
JW Marriott Khao Lak Resort & Spa
62
Banyan Tree Bangkok
Hilton Sukhumvit Bangkok
JW Marriott Phuket Resort & Spa
Banyan Tree Phuket
Holiday Inn Bangkok
Khum Phaya Resort & Spa, Centara
Boutique Collection
Banyan Tree Samui
Holiday Inn Bangkok Silom
Le Méridien Phuket Beach Resort
Centara Anda Dhevi Resort & Spa Krabi
Holiday Inn Bangkok Sukhumvit
Loei Palace Hotel
Centara Blue Marine Resort & Spa Phuket
Holiday Inn ChiangMai
Millennium Hilton Bangkok
Centara Grand & Bangkok Convention
Holiday Inn Express Bangkok Sathorn
Nova Platinum Hotel
Holiday Inn Express Bangkok Siam
OZO Chaweng Samui
Centara Grand Beach Resort & Villas Hua
Holiday Inn Express Bangkok Sukhumvit
Park Plaza Bangkok Soi 18
Hin
11
Centara Grand Beach Resort & Villas
Holiday Inn Express Phuket Patong Beach
Krabi
Central
Centara Grand Beach Resort Phuket
Holiday Inn Pattaya
Radisson Suites Bangkok Sukhumvit
Centara Grand Beach Resort Samui
Holiday Inn Resort Krabi Ao Nang Beach
Ramada Resort Khao Lak
Centara Grand Mirage Beach Resort
Holiday Inn Resort Phi Phi Island
Renaissance Bangkok Ratchaprasong
Centre at CentralWorld
Centara Grand at Central Plaza Ladprao
Bangkok
Pattaya
Pullman Bangkok Hotel G
Hotel
Centara Grand Modus Resort Pattaya
Holiday Inn Resort Phuket
Renaissance Koh Samui Resort & Spa
Centara Grand Phratamnak Pattaya
Holiday Inn Resort Phuket Mai Khao
Renaissance Phuket Resort & Spa
Beach Resort
Centara Grand West Sands Resort &
Hotel De La Paix Hua Hin Managed by
Sala Phuket Resort & Spa
Villas Phuket
Accor
Centara Hotel & Convention Centre
Hotel ibis Bangkok Nana
Six Senses Yao Noi
Hotel ibis Bangkok Riverside
Sofitel Bangkok Sukhumvit
Hotel ibis Bangkok Sathorn
Sofitel Krabi Phokeethra Golf & Spa
Udon Thani
Centara Hotel and Convention Centre
Khon Kaen
Centara Hotel Hat Yai
Resort
Centara Karon Resort Phuket
Hotel ibis Bangkok Siam
Sofitel So Bangkok
Centara Kata Resort Phuket
Hotel ibis Pattaya
Swissotel Nai Lert Park Bangkok
Centara Koh Chang Tropicana Resort
Hotel ibis Phuket Kata
Swissotel Resort Phuket
Centara Mae Sot Hill Resort
Hotel ibis Phuket Patong
The St. Regis Bangkok
Centara Nova Hotel & Spa Pattaya
Hotel ibis Styles Chiang Mai
The Westin Grande Sukhumvit Hotel
Bangkok
63
Centara Pattaya Hotel
Hotel Mercure Bangkok Siam
V Villas Hua Hin
Centara Seaview Resort Khao Lak
Hotel Mercure Koh Chang Hideaway
VIE Hotel Bangkok – MGallery Collection
Centara Villas Phuket
Hotel Mercure Samui Chaweng Tana
Vogue Resort & Spa Ao Nang
64
ABOUT HORWATH HTL – ASIA PACIFIC
Horwath HTL - Asia Pacific (HHTL) is the regional arm of Crowe Horwath International’s Hotel, Tourism and
Leisure Consulting Group. Since its establishment in 1987, HHTL has been involved with thousands of projects
throughout the region in all phases of the property lifecycle for clients ranging from individually held businesses to
the world’s most prominent hotel companies, developers, lenders, investors and industrial corporations. HHTL
currently operates out of offices in Singapore, Hong Kong, Beijing, Shanghai, Jakarta, Kuala Lumpur, Sydney, Mumbai,
Tokyo and Auckland.
By combining resources from our offices in key cities throughout the Asia Pacific region, we ensure that clients
receive a multi-skilled international perspective for their projects and benefit from our wide reaching industry
contacts. We are also supported by the Horwath HTL database, the largest and most complete hotel and tourism
related database in the world. HHTL offers a wide range of services at all stages of the property lifecycle. Grouped
under three broad areas, our services include the following:
Planning and Development Services: Strategic Planning; Market Entry Strategy; Market Research; Macro Tourism
Analysis; Tourism, Project and Destination Master-planning; Site Analysis; Highest and Best Use; Product
Conceptualization; Facilities Recommendation; Market and Financial Feasibility; Residual Land Valuation; Hotel
Management Company Selection; Management Contract Negotiation
Asset Management Services: Owner Representation; Accountability Review; Operational Review; Benchmarking;
Best Practice Analysis; Capital Expenditure Cost/Benefit Analysis; Reposition Strategy and Analysis; Property Tax
Appeals; Litigation Support
Transaction/Lender
Services:
Investment/Divestment
Strategy;
Bid
Advisory;
Pre-lending
Review;
Valuation/Appraisal; Vendor Due Diligence; Insolvency/Receivership; Loan Work-out
65
AUSTRALIA
John Smith Managing Director
INDIA
Vijay Thacker Managing Director
NEW ZEALAND
Stephen Hamilton, Michael Pusinelli Directors
Level 2, 346 Kent St,
Sydney NSW 2000,
Australia
Tel: (61-2) 9320-1777
Fax: (61-2) 9320-1799
Email: sydney@horwathhtl.com
1105 Embassy Centre
207 Nariman Point
Mumbai 400021
Tel: (91-22) 6631-1480
Fax: (91-22) 6631-1474
Email: mumbai@horwathhtl.com
Level 5, West Plaza Building, 3 Albert Street.
PO Box 628, Shortland Street,
Auckland 1140, New Zealand
Tel: (64-9) 306-3446
Email: auckland@horwathhtl.com
CHINA | Beijing
INDONESIA
SINGAPORE
Julie Dai Director
Matt Gebbie Director
Robert Hecker Managing Director
Unit 903-904, Tower E3, Oriental Plaza
No. 1 East Chang-An Ave.
Beijing, 100738, China
Tel: (86-10) 8518-1833
Fax: (86-10) 8518-1832
Email: beijing@horwathhtl.com
Citylofts Sudirman Unit 2203,
Jl. K.H. Mas Mansyur No. 171,
Jakarta 10220 Indonesia
Tel: (62-21) 2555-8584
Fax: (62-21) 2555-8541
Email: jakarta@horwathhtl.com
15 Scotts Road, #08-10/11,
Thong Teck Building
Singapore 228218
Tel: (65) 6735-1886
Fax: (65) 6737-9550
Email: singapore@horwathhtl.com
CHINA | Shanghai
JAPAN
Zoe Wu Director
Koji Takabayashi Managing Director
Unit 1205A, 12/F, Financial Plaza,
333, Jiu Jiang Road, Huang Pu District,
Shanghai, 200001, China
Tel: (86-21) 6136-3248
Fax: (86-21) 6136-3245
Email: shanghai@horwathhtl.com
21/F Shinjuku Park Tower
3-7-1 Nishi-Shinjuku, Shinjuku-ku
Tokyo 163-1021, Japan
Tel: (81) 3 6911-2030
Fax: (81) 3 6304-5227
Email: tokyo@horwathhtl.com
CHINA | Hong Kong
MALAYSIA
Nigel Summers Director
Sen Soon Mun Director
Suite 2006, 20/F Central Plaza
18 Harbour Road, Wanchai,
Hong Kong
Tel: (852) 2524-6073
Fax: (852) 2845-2008
Email: hongkong@horwathhtl.com
CEO Suite Level 36
Menara Maxis, KLCC
Kuala Lumpur, 50088, Malaysia
Tel: (60-3) 2615-0122
Fax: (60-3) 2615-0088
Email: kl@horwathhtl.com
www.horwathhtl.asia
www.horwathhtl.com

THAILAND hotel industry survey 2015

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