REPORT

Transcription

REPORT

PÉSIE • CHAUDIÈRE-APPALACHES • LAVAL • LANAUD
AURENTIDES • MONTÉRÉGIE • BAS-SAINT-LAURENT
SAGUENAY–LAC-SAINT-JEAN • CAPITALE-NATIONALE •
AURICIE–CENTRE-DU-QUÉBEC • ESTRIE • MONTRÉAL
REPORT• GAS
UAIS • ABITIBI-TÉMISCAMINGUE • CÔTE-NORD
IÈRE-APPALACHES • LAVAL • LANAUDIÈRE • LAUREN
RÉGIE • BAS-SAINT-LAURENT • SAGUENAY–LAC-SAINT
LE-NATIONALE • MAURICIE–CENTRE-DU-QUÉBEC • E
ÉAL • OUTAOUAIS • ABITIBI-TÉMISCAMINGUE • CÔT
UAIS • ABITIBI-TÉMISCAMINGUE • CÔTE-NORD • GAS
UAIS • ABITIBI-TÉMISCAMINGUE • CÔTE-NORD • GAS
FINAL
2014
PRESENTED BY
IN COLLABORATION WITH
Table of Contents
A Word from the Quebec Breast Cancer Foundation...............................................................2
Message from the Minister of Health and Social Services.........................................3
Introduction......................................................................................................................................4
Partnerships...................................................................................................................................10
Communications Campaign...................................................................................................15
Conclusion...................................................................................................................................... 24
Acknowledgements....................................................................................................................25
Annex 1 - Number of Visitors per Administrative Region........................................28
Annex 2 - Number of Visitors per Type of Stops ..........................................................29
Annex 3 - La Virée Rose Exposure.......................................................................................30
Annex 4 – Press Release...........................................................................................................31
Annex 5 - Media Coverage Analysis...................................................................................33
Annex 6 - Coverage by Media Type.....................................................................................34
Annex 7 - Media Coverage by Region................................................................................35
Annex 8 – Media Coverage Results....................................................................................36
2014 FINAL REPORT
1
A Word from the Quebec Breast
Cancer Foundation
''Great progress has been made in recent years. The death rate from breast
cancer has decreased by almost 42% since 1986. However, to date, breast
cancer is the second leading cause of death by cancer in women. It is for this
reason that this year we launched a unique initiative, La Virée Rose, that allowed
us to meet thousands of women across Quebec, in their communities. This
initiative is much more than just an awareness-raising campaign. La Virée Rose
invites women from Quebec to take time for themselves, for their health and
to come speak with ambassadors specially trained by the Foundation. This
campaign supports our profound conviction that all women can and should
take their breast health into their own hands. Enjoy the reading!”
Chief Executive Officer of the Quebec Breast Cancer Foundation
“My 8-year involvement with the Foundation has given me the opportunity
to meet thousands of women who helped me realize that all of us, including
me, have questions and concerns regarding breast cancer. The RV has been
specifically designed to allow women in Quebec to receive answers to their
questions. I am truly extremely proud of the Foundation team. La Virée Rose
is a very concrete way of raising awareness and ensuring that women are
screened as early as possible. We can’t say it often enough: we must take
action to stay in good health!”
Spokesperson of the Quebec Breast Cancer Foundation
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2014 FINAL REPORT
Message from the Minister of Health and Social Services and the
Minister for Rehabilitation, Youth Protection and Public Health
Each year in Quebec, a great number of women are diagnosed with breast cancer.
They battle this disease with courage and determination. Luckily, progress made
in recent decades has led to a significant drop in the death rate by this cancer.
Nevertheless, we must continue to fight as much remains to be done to save the
lives of as many women as possible affected by this disease.
We’d like to express our gratitude to the Quebec Breast Cancer Foundation for
its participation in the collective efforts made against this disease that strikes
one out of every nine women. The Foundation is a long-time major partner of our
health and social services network that has provided invaluable support to us all
throughout the years.
Apart from making a significant contribution to the field of research, the
Foundation has also taken multiple initiatives to raise funds, to support women
suffering from cancer and their families, and to create awareness about the risks
associated with detecting the disease in its later stages.
It is for this reason in fact that many women volunteered in La Virée Rose, an
event that took place from June to October 2014, throughout the province
of Quebec. We’d like to congratulate the team that criss-crossed the province
for twenty-one weeks, meeting with women from all regions to answer their
questions and address their concerns regarding breast cancer. It is through
such original and rallying initiatives that we’ll be in a better position to fight this
disease, mainly by advocating prevention and early detection.
On behalf of all the people in Quebec, we would like to give a warm thank you to
the Quebec Breast Cancer Foundation and to all the devoted collaborators of
La Virée Rose!
Gaétan Barrette
Minister of Health and
Social Services
Lucie Charlebois
Minister for Rehabilitation,
Youth Protection and Public Health
2014 FINAL REPORT
3
Introduction
La Virée Rose: A New Initiative by the
Quebec Breast Cancer Foundation
In 2014, an estimated 6,000 women were diagnosed with breast cancer and
an estimated 1,350 women died from it in 2014;
1 out of every 9 women may get breast cancer during her lifetime
1 out of every 30 women may die from it
The Quebec Breast Cancer Foundation firmly believes that early detection
of breast cancer increases the chances of survival and improves the quality
of life. It is of the utmost importance for us that women be aware that they
can take their breast health into their own hands and that adopting a healthy
lifestyle stacks the odds in their favour.
We know that only 22% of women observe their breasts on a regular basis. To
help all women take action and take their breast health into their own hands,
the Foundation decided to meet women from the four corners of the province
through an educational and awareness-raising tour: La Virée Rose.
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2014 FINAL REPORT
What is La Virée Rose?
La Virée Rose of the Quebec Breast Cancer Foundation is the most important
educational and awareness-raising initiative concerning breast health, in
Quebec. It is entirely devoted to helping women take their breast health into
their own hands, because it’s simple, and they can do it.
La Virée Rose is an initiative implemented through a fully outfitted, 43-foot, pink,
recreational vehicle that criss-crossed the province for 21 weeks, from June to
October 2014. The Foundation invited thousands of men and women, from
all parts of the province, to come on board the RV and live an informative,
interactive and fun experience to raise their awareness on the importance
of breast observation.
Educational material specifically designed for La Virée Rose was given to visitors
to provide them with the information and tools needed to actively take their
breast health into their own hands. La Virée Rose was also a unique opportunity
for women to speak with the Foundation’s specially trained ambassadors
regarding their fears and concerns, and to share their experiences as well as
obtain answers to their questions.
2014 FINAL REPORT
5
The information disclosed inside the RV is simple and easy to understand.
Several interactive and educational areas were set up to accomplish this. First,
a game-questionnaire on breast cancer and breast observation was elaborated
to allow RV visitors to put their own knowledge to the test. Furthermore,
warning signs of breast cancer were concretely illustrated on an “educational
wall”, placed at their disposal. Visitors were also able to watch a video which
demystifies breast observation and gives practical advice. A photo booth was
set up inside the RV, at the end of the journey, to allow visitors to share their
motivation to take their breast health into their own hands.
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2014 FINAL REPORT
Personalized badges marked with each person’s motivation were also
available on site. To conclude the experience on a note of commitment to take
their breast health into their own hands, participants were asked to put their
signature on the RV. Thousands of signatures representing as many messages
of hope, love and encouragement were put on the RV.
I’m very impressed by the initiative
La Virée Rose and its quality. I have
breast cancer and will undergo a
mastectomy next week. This project helps
me to feel supported during my ordeal.
Chantale, 48, Drummondville
2014 FINAL REPORT
7
Figures that count!
A team made up of
5
5 ambassadors
and 1 driver
months of
touring on
Quebec roads,
from June to
October 2014
More than
16,000
16 120
km
covered
administrative regions visited
different cities welcomed
the RV
8
145 stops
including 28 at festivals
370,500
More than
people
exposed to the RV and its
awareness-raising messages
Ambassadors
who interacted
with more than
22,064
48,000 people
people
visited the RV
More than
90%
of visitors who answered
the survey asked either
their sister, friend or
colleague to experience
La Virée Rose.
La Virée Rose made it possible
for women to improve their
ability to do a breast observation by
46%
and to do so more often.
Thanks to the information
available on board the RV,
60 women were asked to see
their doctor after recognizing a
potential sign of breast cancer.
9
Partnerships
Breast Health: This Cause is Close to our Hearts!
La Virée Rose owes its success to team work and concerted efforts. The
involvement and contribution of all partners were indispensable throughout
the course of this project.
The synergy among all partners and the Foundation established a powerful
communication channel that enabled La Virée Rose to be exposed and to exert
its influence in every part of Quebec.
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2014 FINAL REPORT
On-field Activation of La Virée Rose
The Partners’ involvement made it possible for the Foundation to turn
La Virée Rose into an enormous success. Without their participation, the
project could simply not have been realized. As for the partners, their
association with La Virée Rose allowed them to reach their target market
and react appropriately to position their respective brands. Partners
were also privileged to exchange views while interacting with women
on the RV’s activation site. The visit by La Virée Rose was supported by
complementary activities, hosted by the tour’s partners, who came to lend
support to the messages as well as to enhance the experience and make it
more pleasant.
Avez-vous visité le véhicule
Have you visited the vehicle of La
de La Virée Rose ? Les différentes
Virée Rose? The different activities
activités interactives à l’intérieur du
held inside the vehicle provide a lot of
véhicule éduquent beaucoup sur la santé
information on breast health. A complete
des seins. Une section complète est consacrée
section is devoted exclusively to signs to watch
aux signes à observer pour prévenir le cancer
for to prevent breast cancer. So the most important
du sein. Alors le plus important qui est de
thing, which is to prevent and know the signs of the
prévenir et connaitre les signes de la maladie
disease, is one of the things we can learn about
est une des choses qu’on peut découvrir avec
with La Virée Rose. Bravo to this wonderful
La Virée Rose. Bravo à cette merveilleuse
initiative for our breast health! initiative pour la santé de nos seins ! Caroline, 39, Montréal
Caroline, 39 ans, Montréal
2014 FINAL REPORT
11
Pharmaprix, Presenting Partner
La Virée Rose was an opportunity for Pharmaprix to position itself
directly into its own area of expertise, that is, health. Pharmaprix
was thus able to make known and expose its program FEMMES.
This program is proof of their commitment to improve the health of
Canadian women in body, mind and spirit. Thanks to this program,
Pharmaprix stands out among the competition by associating itself to an
initiative never accomplished before in Quebec, which had a direct impact
on women’s health.
Moreover, the involvement and mobilization of employees and pharmacistowners during the activations made it possible to establish a direct contact
with the visitors (existing and potential customers). Being on site allowed them
to have a personalized approach with each of the women there. In particular,
through the game “Mississippi”, women learned more about healthy lifestyles.
They also received promotional gifts that were very much appreciated. It was
also an opportunity to generate additional revenue by handing out discount
coupons on the spot, and an opportunity to gather interesting information for
their communication tools.
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2014 FINAL REPORT
CIBC, Collaborative Partner
La Virée Rose allowed the CIBC to strengthen its position as a corporate citizen
actively involved in its community, particularly with regards to the fight against
breast cancer. The CIBC employees were able to show their commitment
towards the cause, to their target clientele, during experiential activations
taking place around the RV and at a relational level at their branches.
The game “Plinko” in the CIBC colors was also specifically designed for
La Virée Rose to promote contact between the partner and the visitors on site.
Each participant took home a promotional item as a souvenir of his presence
on the RV.
I had the opportunity
to visit the RV yesterday,
and the ambassador who
helped me gave me a lot of
information on breast cancer. I tip
my hat to the entire team!
Sylvie, 62, Montréal
2014 FINAL REPORT
13
La Virée Rose is also supported by Health Partners!
The Foundation is proud to have been able once again to count on its important
partners in the field of health.
4 groupings of influential professionals supported the initiative:
• OIIQ – Ordre des infirmières et infirmiers du Québec
• OPQ – Ordre des pharmaciens du Québec
• OTIMROEPMQ – Ordre des technologues en imagerie médicale,
en radio-oncologie et en électrophysiologie médicale du Québec
• FMSQ – Fédération des médecins spécialistes du Québec
Several HSSC – Health and Social Service Centres as well as hospitals
collaborated to welcome La Virée Rose and showed their support and
enthusiasm towards this important initiative.
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2014 FINAL REPORT
Communications Campaign
We created a communications campaign for La Virée Rose in order to come in
contact with women from all parts of Quebec.
Communication tools, public relations, and print as well as Web promotional
campaigns, were used to encourage people to take their breast health into
their own hands.
Before getting on board,
I thought that only women
who were 40 years and over
could get breast cancer! I’m very
happy to have visited the RV!
Caroline, 27, Neuville
2014 FINAL REPORT
15
Communication Tools
We designed several visual tools to expose La Virée Rose through all
communications.
Educational material was also handed out on board to provide visitors with
information on breast health.
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BREAST HDEOA IT!
THE FOUNDATION IS
THERE TO HELP YOU!
To stay well informed on services provided
YOU
by the Foundation:
1 877 990-7171 | soutien@rubanrose.org
| www.rubanrose.org
Contact us! The Quebec Breast Cancer Foundation
supports
and funds a range of services in various regions
of Quebec.
Find out which services are available in your
area:
Workshops and activities: yoga,
art therapy and dragon boating,
with teams comprised of breast
cancer survivors
In collaboration with hospitals
and other organization in your
area:
Support 2.0 - virtual exchange:
discussion forum accessible via
www.rubanrose.org
• lectures for women suffering
M
from breast cancer,
Y
breast-cancer survivors
and
their loved ones;
CM
• lymphedema treatment;
• kinesiology;
MY
• support for at-risk families;
• access to home-based CY
palliative care;
CMY
• and more!
Financial support for women
with breast cancer who are
facing financial difficulties
Documentary on sexuality, life
as a couple and intimacy:
www.lesmotsetlesgestes.org
Breast
oBservation guide
C
SUPPORT AND INFORMAT ION
1 877 990-7171 ext. 250
soutien@rubanrose.org
www.rubanrose.org
Monday through Friday, from 9 a.m. to 5 p.m.,
in three languages: French, English and Spanish.
TAKE AcT ION AND gET
TO KNOw yOURSELf.
DETEcT AND TELL yOU
DOc TOR ABOUT ANy R
PERSISTEN T AND REcENT chA
whEN IN DOUBT, SEEK NgE .
hELP!
whAT TO LOOK fOR:
SKIN OBSERVATION
Orange peel
skin
Thickening
Discolouratio
n
Redness cove
ring at least
a third of the
breast
Dimpling, pitti
ng or puckeri
ng
Localized feel
ing of warmth
Ulceration or
wound
New more visib
le vein
Skin shrinka
ge
BRE AST OBSERVATION
Changes in size
or
shape of the
breast
Changes in only
one breast
Deformation
Visible or palp
able mass (lum
in the breast
p)
or underarm
Swelling of the
breast
or the arm
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2014 FINAL REPORT
NIPPLE OBSERVATION
Change in app
earance
Spontaneou
s discharge
Inversion
Deviation
Persistant ecze
ulceration of ma or
the nipple
www.BREASTSOBSER
VATION.ORg
informat
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CAN
Be active
Moderate
l intake
your alcoho
Aim for a
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healthy wei
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Stop smoki
smoke
ondhand
Avoid sec
lthy diet
Adopt a hea
K
ST HEALTH
TAKE YOUR BREA
HANDS.
INTO YOUR OWNABOUT YOU?
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OR MA TIO
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SU PP OR 0-7171 ext. 250
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877 99
1
ubanros
soutien@ranrose.org
www.rub
Promotional Campaign
We set up a promotional campaign to maximize the frequency of the message
conveyed to the women of Quebec and inform them about La Virée Rose
through local media. This allowed us to reach about 30 times more women
between the ages of 25 and 54, from every part of the province.
In order to do so, we developed a radio campaign in collaboration with our
media partner Rouge FM. Fifteen-second messages were broadcasted on
several of their channels during the day of the event itself.
We also booked advertising space in weekly papers in the regions where the
tour made a stop.
I have a favor to ask you.
A Web promotional campaign was deployed through promotional
I have just overcome this famous
banners, advertising on Facebook and through optimization of the
disease and am proud of myself. So could
Google search engine.
you include my name on this wonderful
Thanks to the partners’ invaluable collaboration, we received a
pink RV for me, please? Thank you for
contribution of $480,000 which brought down the cost of the
making my dream come true. Good job to
promotional campaign to one quarter of its actual value.
all of you and thank you for being there
for us. Greetings from Matane!
Lucy, 49, Matane
2014 FINAL REPORT
17
Web
The microsite pinktourqc.org was developed to provide an information platform
where internet users could go to find quick answers to their questions on La Virée
Rose and its itinerary throughout the province. A detailed timetable of the tour
was provided along with a description of the project. Overall, about 30,000 people
consulted the microsite.
The microsite for La Virée Rose redirected its visitors to the breastobservation.org
for them to learn more about breast health and about the campaign #IDOIT. About
10,000 people visited this microsite during La Virée Rose tour, which represents a
43% increase over the previous year, during the same period.
About 50 mass e-mailings, sorted by region, were sent to people listed in the
Foundation’s database, asking them to participate in La Virée Rose, in their
region. These e-mailings allowed us to personalize our approach.
"For you, my beloved friend!
I love you with all my heart."
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2014 FINAL REPORT
Media Relations
La Virée Rose was an ideal opportunity for the Foundation to position itself
throughout the province as a leader and instrument of change in matters
concerning breast health, and to provide exposure for its partners. A
communication plan was created to bring this innovative project to as many
women as possible and raise awareness among them on the importance of
adopting healthy breast care habits. Below, are the different actions put in
place to implement a media relations plan:
Official launch of La Virée Rose
To launch La Virée Rose with a bang, a press conference was held on June 9th
2014 to unveil the RV to the National Medias for the first time.
The Chief Executive Officer of the Quebec Breast Cancer Foundation,
Angèle Dubeau
Francine Cléroux, the spokesperson for the Foundation, Mitsou Gélinas,
a survivor, the main partners for the project and representatives from the
Direction québécoise de cancérologie, the Ordre des pharmaciens du Québec
and the Ordre des infirmières et infirmiers du Québec, spoke during the
event that took place at the Clock Tower Quay at the Old Port
of Montreal.
2014 FINAL REPORT
19
Launch with the “Pink Bloggers”
This past year, the Quebec Breast Cancer Foundation has built solid relations
with several “Pink Bloggers” who are concerned by the cause as well as
interested to learn about new initiatives and share them through their
respective social networks. They notably participated massively in the
#IDOIT campaign, some pictures of which were shown in the RV. It was
therefore perfectly natural to organize a fringe activity within the launch
of La Virée Rose devoted exclusively to them.
The bloggers were thus invited to happy hour at Boris Bistro on the night
of June 9th 2014, where they obtained further information on the initiative
and enjoyed a VIP visit of the RV together with the representatives of the
Foundation and its partners.
Regional Press Operations
In order to ensure optimal exposure of the Foundation and its partners in all
parts of the province, targeted press operations were carried out in two stages
at every stop of La Virée Rose. Personalized invitations were sent to local media
followed by phone reminders made to them before each visit of La Virée Rose to
the region. A press release in the form of an assessment was sent to the media,
following the RV stop in the region, to create additional media coverage after
the event.
In all, more than a hundred different press operations were carried out from
June to October 2014.
Press Briefings
To create greater impact at a tour stop made in large urban centres in the
presence of major media, an official press briefing was organized with the
Foundation’s spokesperson, the partners, the local dignitaries and a woman from
the region who either suffered or had recovered from cancer.
• Quebec: June 14
• Val-d’Or: July 15
• Chicoutimi: June 22
• Sherbrooke: July 18
• Trois-Rivières: July 3
• Rimouski: July 22
• Gatineau: July 13
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2014 FINAL REPORT
Impressive Results!
The total media coverage of La Virée Rose, a first-time initiative on breast
health in the province of Quebec, comes to 46,968,882 prints.
The overall number of press operations by La Virée Rose made it possible to
receive 423 media mentions, throughout the province. This is a first-time
record in 20 years for the Foundation!
In all, there were:
• 39 mentions on TV
• 82 mentions on the radio
• 81 mentions in the printed media
• 214 mentions on the Web
• 9 mentions on blogs
The overall number of press operations of La Virée Rose made it possible to
get media coverage in 14 regions across Quebec. With 73 media mentions,
Montreal is the region that obtained the most coverage.
Some figures:
• On average, there were 29 mentions per region
• 100% of the media coverage on La Virée Rose was either positive or neutral
• 99% of the coverage mentioned at least one of the key messages
• 67% of the coverage is illustrated with visuals from the RV
• 58% of the coverage quotes at least one spokesperson
2014 FINAL REPORT
21
Government Relations
La Virée Rose allowed us to meet thousands of women in their communities.
This tour also gave us the opportunity to come in contact with several thought
leaders and dignitaries in each of the visited regions. This allowed us to expose
the message of awareness throughout the province, making breast health
a priority!
We are very happy to have obtained the support of the Minister of Health,
Gaétan Barrette, during each of these press briefings.
Guy Hardy,
MP for the district of St-François
Denis Coderre, Mayor of the City of
Montreal and ambassador for
La Virée Rose
Marc Carrière, MP for
the district of Chapleau
Sylvie Gaudreault, Town Councillor for the City of
Saguenay, Mario Bolduc, Pharmacist-owner of the
Pharmaprix Branch in Jonquière
"In Jonquièr
e, we do it!
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2014 FINAL REPORT
"
Social Media
The social media campaign of La Virée Rose was held on three platforms:
Facebook, Twitter and Instagram. The strategy adopted focused on content
sharing to enable the community to follow the RV, and at the same time
emphasized the importance of the awareness-raising messages.
To do this, a series of pictures showing the main events of the week were
posted every Friday on Facebook, from the very beginning of the tour. The
schedule for the upcoming week was also released each Sunday to let the
Internet users know when La Virée Rose would make a stop in their region.
Anecdotal content and sharing experiences on breast observation was
promoted to raise women’s awareness and to appeal to them on a personal
level. In 21 weeks, 75 publications were posted on the Quebec Breast Cancer
Foundation Facebook page. Thanks to the activities and interactions that took
place during this period, the number of followers went up by 4,000, which
represents a 42% increase over the previous year, for the same period.
The Twitter platform made it possible to spread the factual content
simultaneously and inform people on the stops made by the RV. Each day, the
time and location of the next activations were released on the Web. During
the tour of La Virée Rose we reached about 200 new followers. This increase
represents 20% of our total followers on Twitter.
And finally, the Foundation's Instagram account was used as an onboard diary
for the ambassadors during the entire length of the tour. An average of 5
pictures per week were posted.
2014 FINAL REPORT
23
Conclusion
Mission Accomplished – but the Battle is Not Over!
What a success! Aside from the quantitative results, the Quebec Breast
Cancer Foundation is proud to have met with women from all parts of the
province and to have made a real difference in the health of the women of
Quebec. This educational and awareness-raising campaign, made possible
through the generous support of our donors and partners, allowed us to
inform, reassure, but especially encourage women to take action and to take
their breast health into their own hands.
During the entire length of the tour, we heard touching testimonials that
allowed us to understand the importance of raising awareness and providing
education about breast health for all women of Quebec.
“I went there as director of the Sept-Iles CIBC Branch, that has been supporting
this cause for years. However I had already been wondering about the
physical change in my right nipple. When I walked into the RV, sure enough
to my surprise, the first picture I saw of signs of breast cancer was exactly
what I had myself. Following my visit, I took the necessary measures and
underwent an operation a few weeks later to remove this mass.”
Nancy Smith, Director of the Sept-Iles CIBC Branch
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2014 FINAL REPORT
Following her visit
on board La Virée Rose’s
RV, this woman met with her
doctor, was diagnosed and then
treated for breast cancer.
The Quebec Breast Cancer Foundation would like to thank all its invaluable partners
who contributed to the success of the La Virée Rose project.
Presenting Partner
Collaborative Partner
Official Partners
Partner in Goods and Services
Media Partner
Thank you to the Foundation’s individual donors across the province who, through their generosity,
make it possible for us to finance important initiatives such as La Virée Rose.
2014 FINAL REPORT
25
ANNEXES
28
2014 FINAL REPORT
452
284
252
193
189
126
Laval
Lanaudiere
Cote-Nord
Chaudieres-Appalaches
308
Outaouais
Abitibi-Temiscamingue
484
Gaspesie
535
Bas-Saint-Laurent
625
Saguenay–Lac-Saint-Jean
Centre-du-Quebec
Capitale-Nationale
Estrie
Laurentides
Monteregie
Mauricie
Montreal
Number of visitors
ANNEX 1
Number of Visitors per Administrative Region
6,166
4,460
2,603
2,360
1,784
1,243
Area
ANNEX 2
Number of Visitors per Type of Stops
FESTIVALS
COF
PHX
CIBC
CITIES
TOTAL
VISITORS/
WEEK
WEEK 1
391
0
300
122
0
813
WEEK 2
0
54
259
47
73
433
WEEK 3
245
262
107
0
90
704
WEEK 4
432
0
138
20
0
590
WEEK 5
75
118
133
78
0
404
WEEK 6
276
175
0
80
275
806
WEEK 7
105
0
0
0
461
566
WEEK 8
116
0
213
0
157
486
WEEK 9
801
0
309
0
32
1,142
WEEK 10
561
0
395
132
0
1,088
WEEK 11
827
10
84
0
0
921
WEEK 12
1,510
0
438
25
0
1,973
WEEK 13
3,465
0
0
0
210
3,675
WEEK 14
1,234
0
315
63
46
1,658
WEEK 15
910
0
267
337
0
1,514
WEEK 16
0
215
266
228
335
1,044
WEEK 17
1,002
63
295
24
0
1,384
WEEK 18
871
85
540
0
52
1,548
WEEK 19
0
115
261
37
253
666
WEEK 20
10
353
85
0
201
649
12,831
1,450
4,405
1,193
2,185
22,064
28
15
55
20
27
145
458
97
80
60
81
152
TYPE OF STOPS
TOTAL VISITORS/TYPE OF STOPS
NO. OF STOPS
AVERAGE NO. VISITORS /STOP
2014 FINAL REPORT
29
ANNEX 3
La Virée Rose Exposure
WEEK
PRINTS1
INTERACTIONS2
VISITORS3
CONVERSION4
1
24,500
1,340
813
61%
2
8,500
660
433
66%
3
8,200
1,710
704
41%
4
9,500
1,900
590
31%
5
8,200
780
404
52%
6
4,000
2,100
806
38%
7
3,100
790
566
72%
8
5,440
1,205
486
40%
9
11,800
2,325
1,142
49%
10
8,600
1,715
1,088
63%
11
7,550
2,060
921
45%
12
22,450
4,070
1,973
48%
13
170,500
9,150
3,675
40%
14
19,000
3,620
1,658
46%
15
14,450
3,685
1,514
41%
16
7,700
1,755
1,044
59%
17
11,950
3,310
1,384
42%
18
10,100
2,765
1,548
56%
19
3,300
1,350
666
49%
20
11,720
1,735
649
37%
370,560
48,025
22,064
46%
TOTAL
1 People exposed to the RV and its awareness messages.
2 People who interacted with the ambassadors of La Virée Rose.
3 People who visited the RV.
4 Number of persons addressed who visited the RV.
30
2014 FINAL REPORT
ANNEX 4 – Press Release
For immediate distribution
Announcing La Virée Rose: a major province-wide
initiative for breast health
The Quebec Breast Cancer Foundation: coming soon to your community!
Montreal, June 9, 2014 – This morning, the Quebec Breast Cancer Foundation unveiled La Virée Rose, the most
important initiative for breast health awareness and education ever launched in Quebec. A large, fully outfitted RV
will embark on a tour, criss-crossing Quebec for 20 weeks to encourage women to take care of their breast health.
“La Virée Rose is an especially important initiative for us, because we’ll be meeting thousands of women in their
home communities,” said Francine Cléroux, the Foundation’s CEO. “It goes well beyond a conventional awareness
campaign. More than three-quarters of women do not regularly observe their breasts, either because they’re afraid
or don’t know what to do, or because they’re convinced they can’t do it. This unique project will enable us to teach
women how to be breast aware and establish a dialogue with them to spur them to action.”
From June to October, La Virée Rose will visit more than 120 cities across the province. Ambassadors trained by the
Foundation will be on hand at all times to respond to women’s questions and concerns and help them demystify the
three breast health practices in an engaging and interactive way.
"The Foundation is a very important partner for our healthcare network. Together, we continue to fight breast
cancer with determination, through prevention and early detection. La Virée Rose is a fine example of how hard the
Foundation works to reach people in their community, to make them aware of the risks associated with detecting the
disease in its later stages," has made known Dr. Gaétan Barrette, Minister of Health and Social Services.
This major project is made possible in part by the generosity of two principal partners: La Virée Rose is presented by
Pharmaprix, in collaboration with CIBC.
“As part of our commitment to the health and well-being of Canadians and our specific focus on women’s health
through Pharmaprix FEMMES, La Virée Rose represents a significant opportunity for Pharmacist-owners affiliated
with Pharmaprix to help educate and empower women across the province on their breast health, ” said Éric Bouchard,
Senior Vice-President, Pharmaprix , presenting sponsor of La Virée Rose. “Pharmacists will offer advice on healthy
habits throughout La Virée Rose and involve available staff nurses to manage detection issues and redirect patients
to physicians when required.”
“Breast cancer is a cause that is very close to our hearts at CIBC, because it impacts so many Canadians,” said Sylvain
Vinet, Region Head of Eastern Canada. “CIBC is proud to join the Quebec Breast Cancer Foundation as sponsor
of La Virée Rose and help women take charge of their breast health, with the knowledge and tools that can lead to
earlier detection and diagnosis – and may ultimately save lives. We are delighted that the tour will be making stops
at a number of CIBC branches, giving our employees the opportunity to demonstrate our long-term commitment to
this critical health issue.”
One in nine women will receive a breast cancer diagnosis in her lifetime. In Quebec, 6,000 new cases will be detected
this year alone. For this reason, La Virée Rose is a crucial initiative: early detection puts the odds in the patient’s
favour.
La Virée Rose will have its first official stop on June 9, from 2:30 pm to 5:30 pm, at the Pharmaprix located at 8371,
Newman boulevard, in Lasalle borough.
For more information about La Virée Rose or updates to its itinerary, visit pinktourqc.org
2014 FINAL REPORT
31
About the Quebec Breast Cancer Foundation
A registered charity, the Quebec Breast Cancer Foundation has a mission to fund research and innovation, support
women affected by the disease and their families, and promote their interests, as well as making breast health a
priority through education and awareness initiatives. In the past five years, the Foundation has raised more than $17
million for the fight against this cancer. For additional information, please visit www.rubanrose.org.
About Shoppers Drug Mart Corporation
Shoppers Drug Mart Corporation is one of the most recognized and trusted names in Canadian retailing. The
Company is the licensor of full-service retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix
in Québec). With 1,253 Shoppers Drug Mart and Pharmaprix stores operating in prime locations in each province
and two territories, the Company is one of the most convenient retailers in Canada. The Company also licenses or
owns 56 medical clinic pharmacies operating under the name Shoppers Simply Pharmacy (Pharmaprix Simplement
Santé in Québec) and six luxury beauty destinations operating as Murale. As well, the Company owns and operates
62 Shoppers Home Health Care stores, making it the largest Canadian retailer of home health care products
and services. In addition to its retail store network, the Company owns Shoppers Drug Mart Specialty Health
Network Inc., a provider of specialty drug distribution, pharmacy and comprehensive patient support services, and
MediSystem Technologies Inc., a provider of pharmaceutical products and services to long-term care facilities. For
more information, visit www.shoppersdrugmart.ca.
About Pharmaprix FEMMES
Pharmaprix FEMMES represents the organization’s commitment to improving the health of all Canadian women in
body, mind and spirit. Brought to life through eight partnership programs, created with leading experts and institutions
in women’s health, this national initiative connects women to health information and resources that help ensure their
health only gets stronger. More information can be found at www.pharmaprix.ca/femmes.
About CIBC
CIBC is a leading North American financial institution with 11 million personal banking and business clients. CIBC is
committed to supporting causes that matter to our clients, our employees and our communities. We aim to make a
difference in communities through corporate donations, sponsorships and the volunteer spirit of employees. With a
strategic focus on Kids, Cures and Community, and employee commitment to causes, including the Canadian Breast
Cancer Foundation CIBC Run for the Cure, the CIBC Children's Foundation and United Way, we are investing in the
social and economic development of communities across the country. In 2013, CIBC contributed more than $41
million to 1,870 charitable and non-profit initiatives in over 430 communities. You can find other news releases and
information about CIBC in our Media Centre on our corporate website at www.cibc.com.
-30Information:
Camille Lemay
Morin Relations Publiques
514 289-8688, ext. 229
camille@morinrp.com
Béatrice Gougeon
Morin Relations Publiques
514 289-8688, ext. 236
beatrice@morinrp.com
32
2014 FINAL REPORT
ANNEX 5
Media Coverage Analysis
JUNE
JULY
AUGUST
SEPTEMBER
OCTOBER
TOTAL
COVERAGE
PRINT MEDIA
1,261,405
691,735
1,665,113
1,447,620
1,082,787
6,148,660
RADIO
3,019,607
589,580
103,525
331,331
0
4,044,043
TELEVISION
2,918,200
913,800
128,600
162,200
243,900
4,366,700
13,013,100
11,784,433
1,581,500
4,811,897
1,166,500
32,357,430
29,049
3,000
0
20,000
0
52,049
20,241,361
13,982,548
3,478,738
6,773,048
2,493,187
46,968,882
MEDIA TYPE
INTERNET
SOCIAL MEDIA
TOTAL COVERAGE
2014 FINAL REPORT
33
ANNEX 6
Coverage by Media Type
Number of mentions
214
82
67
39
12
2
Daily
Radio
TV
Weekly
Internet
Magazine
5
4
Blog
Social Media
Media Type
34
2014 FINAL REPORT
Saguenay–Lac-Saint-Jean
23
Outaouais
Montréal
Montérégie
30
Mauricie
Laval
Laurentides
Lanaudière
22
Gaspésie
Estrie
30
Centre-du-Québec
Capitale-Nationale
29
Bas-Saint-Laurent
Abitibi-Témiscamingue
Number of mentions
ANNEX 7
Media Coverage by Region
73
48
34
31
26
27
24
6
2
Area
2014 FINAL REPORT
35
ANNEX 8
Media Coverage Results
Print media
DATE
June 11
June 15
June 17
June 17
June 17
June 23
June 23
July 16
July 16
July 19
July 21
July 27
July 30
July 30
July 30
July 30
July 30
August 19
August 19
August 20
August 20
MEDIA
L’hebdo Charlevoisien
Le Journal de Québec
Le Journal Métro
La Presse Plus
Le Point Sud
Le Quotidien
Le Journal de Québec (version Saguenay)
La Revue
B@C
La Tribune
La Voix de l’Est
La Nouvelle Union
Le Courrier du Fleuve
Le Havre
Le Riverain
L’Écho de la Baie
La Voix de la Matanie
Progrès Saint-Léonard
Le Journal des Pays-d'en-Haut La Vallée
Le Journal des Pays-d'en-Haut La Vallée
Le Journal Saint-François
TITLE
La Virée Rose s’arrête à La Malbaie
Une tournée pour la santé des seins
Le Grand départ de La Virée Rose
La Virée Rose
La Fondation du cancer du sein du Québec bientôt près de chez vous!
Prévenir, pour mieux guérir
Le Saguenay vire au rose
La Virée Rose s’arrête à Gatineau
La Virée Rose débarque en Abitibi
S’armer contre le cancer du sein
La Virée Rose pour une bonne cause
La Virée Rose s’attarde à Victo
Tournée de 120 villes sur 10 000 km pour la cause
La Fondation du cancer du sein s’arrête à Percé
La Virée Rose informe sur le cancer du sein
La Virée Rose s’arrêtera à Paspébiac
Tournée de 120 villes sur 10 000 km pour la cause
La Virée Rose : l’importance de prendre soin de son corps
La Fondation du cancer du sein s’arrête à Tremblant
La Virée Rose de passage au Festival équestre
JOURNALIST
N/D
Valérie Bidégaré
N/D
Sophie Allard
N/D
Patricia Rainville
Jean-François Desbiens
Éric Cyr
Valérie Maltais
Ismaël Toulouse
Marie-Ève Martel
N/D
Pierre Michaud
Alain Lavoie
Dominique Fortier
N/D
Pierre Michaud
Frédérique Charest
N/D
Denis Bourbonnais
August 20
August 20
August 21
August 21
August 21
August 23
August 27
August 27
August 28
Courrier de Portneuf
L’Information du Nord Mont-Tremblant
Courrier Bordeaux-Cartierville
Courrier Ahuntsic
Les Nouvelles Saint-Laurent
Le Soleil de Salaberry-de-Valleyfield
Le Journal des Pays-d’en-Haut La Vallée
Point de Vue Laurentides
Le Messager Lachine - Dorval
Le Journal Des Rivières Les Saules/
Duberger/Vanier
L’Action du mercredi
L’Express Montcalm
Le Trait d’Union
L’Avenir de l’Est
Le Courrier du Sud
Le Journal de Saint-Bruno / Saint-Basile
L’Information du Nord Mont-Tremblant
24 Heures
Westmount Examiner
Guide de Montréal-Nord
Le Flambeau Mercier Anjou
Journal Le Courrier Blainville
Journal Le Nord
L’Express Montcalm
L’Hebdo du Saint-Maurice
Messager Lachine et Dorval
Le Canada Français
Courrier Laval
L’Actuel
Le Mirabel
Courrier Laval
Coup d’œil
Le Trait d’Union
Coup d’Oeil
La Voix de L’Est
Coup d’Oeil
Clin d’oeil
La Virée Rose à Neuville
La Virée Rose présente à la Fête de la Musique
La Virée Rose, le 26 August, à Ahuntsic
La Virée Rose à Côte-Vertu
La Virée Rose : sensibiliser les femmes au cancer du sein
La Fondation du cancer du sein s’arrête à Tremblant
La Virée Rose à la Fête de la musique
La Virée Rose s’arrête à Lachine
N/D
N/D
N/D
N/D
N/D
Audrey Leduc-Brodeur
N/D
N/D
Perrine Gruson
51,826
16,870
22,980
47,701
55,000
49,457
54,000
27,081
39,309
La Virée Rose visite l’arrondissement Des Rivières
N/D
36,900
La Virée Rose de passage à Joliette
La Virée Rose fait halte à Saint-Lin-Laurentides
La Virée Rose s’arrête dans Les Moulins
La Fondation du cancer du sein du Québec s’arrête à Brossard
La Virée Rose s’arrête à Saint-Bruno
Primordiale, la santé des seins…
La Virée Rose
Breast cancer foundation’s RV visits Westmount
La Virée Rose à Montréal-Nord
La Virée Rose à Blainville
La Virée Rose s’arrête à Saint-Jérôme!
La Virée Rose a fait escale à Saint-Lin-Laurentides
Pour voir la vie en rose
La Virée Rose fait escale à Lachine
La Virée Rose s’arrête à Saint-Jean
Prendre en main la santé de ses seins
Donner espoir aux trentenaires touchées
La Virée Rose débarque à Saint-Jérôme
Un VR rose pour parler du cancer du sein
La Marg’Elle
Visite à bord du VR rose
La Marg’Elle
Une marche contre le cancer du sein
La Virée Rose s’arrête à La Marge’Elle
Bonne fête à toi!
N/D
N/D
Renée-Claude Doucet
N/D
N/D
Maxime Coursol
N/D
N/D
Simon Bousquet-Richard
N/D
N/D
Mélissa Blouin
Geneviève Beaulieu Veilleux
Robert Leduc
N/D
Caroline Lévesque
Isabelle Chabot
France Poirier
Caroline Lévesque
N/D
Renée-Claude Doucet
N/D
Isabelle Gaboriault
N/D
N/D
August 31
September 3
September 3
September 5
September 9
September 10
September 10
September 10
September 11
September 11
September 16
September 16
September 17
September 17
September 17
September 17
September 18
September 18
September 20
October 1
October 3
October 4
October 8
October 10
October 15
October 22
October 29
October
Total Coverage
36
2014 FINAL REPORT
COVERAGE
23,465
127,577
348,100
500,000
45,000
40,414
176,849
88,447
N/D
65,751
22,284
57,863
35,000
14,249
10,077
21,541
16,564
40,665
54,000
54,000
47,964
70,256
32,987
69,600
48,700
280,170
24,097
16,870
314,800
21,144
49,992
75,696
20,000
61,844
32,987
52,328
39,309
37,694
199,146
56,763
65,692
199,146
22,434
69,600
22,434
22,284
22,434
602,000
6,148,660
Radio
DATE
June 9, 5:51 pm
June 9
June 10, 06:37 am
June 10, 07:06 am
June 10, 09:04 am
June 10, 10:01 am
June 10, 10:02 am
June 14, 12:30 pm
June 14, 2:30 pm
June 14, 4:05 pm
June 16, 06:06 am
June 16
June 19, 4:11 pm
June 20, 5:21 pm
June 22, 12:08 pm
June 23, 06:34 am
July 3, 06:40 am
July 3, 07:49 am
July 3, 11:22 am
July 3, 12:07 pm
July 3, 1:04 pm
July 3, 4:58 pm
July 4, 07:32 am
July 11, 08:06 am
July 13
July 13
July 15, 08:16 am
July 15, 2:20 pm
July 15, 4:03 pm
July 15, 4:41 pm
July 16, 06:35 am
July 16, 08:24 am
July 18, 3:48 pm
July 19, 09:04 am
July 19, 11:03 am
July 22, 06:32 am
July 22, 07:00 am
July 22, 4:32 pm
July 23, 06:32 am
July 22, 1:30 pm
July 24, 07:15 am
July 24, 08:15 am
July 24, 12:15 pm
July 24, 4:50 pm
July 24, 07:30 am
July 24, 08:30 am
July 24, 11:30 am
July 24, 5:00 pm
July 24
July 24, 07:00 am
July 24, 08:14 am
July 28, 07:33 am
July 28
July 31, 08:32 am
July 31, 12:23 pm
July 31, 4:47 pm
August 5, 7:18 am
August 6
August 7, 6:27 am
August 7, 12:05 pm
August 7, 4:23 pm
August 7, 4:52 pm August 11, 8:32 am
August 11, 11:32 am
August 14
August 14
August 14
September 10, 7:10 am
September 10, 5:33 pm
MEDIA
CBME (CBC-R1), Montréal
CIME FM, Laurentides
SRC (ICI Radio-Canada Première), Montréal
CJBR (ICI Radio-Canada Première), Bas-Saint-Laurent
CBJ (ICI Radio-Canada Première), Saguenay-Lac-Saint-Jean
Rouge FM
Rouge FM
CBV (ICI Radio-Canada Première), Québec
CJRC (CKOI), Gatineau
CFID FM, ACTON VALE
CBJ (ICI Radio-Canada Première), Saguenay
CFGT (Planète), Alma
CBJ (ICI Radio-Canada Première) Saguenay-Lac- Saint-Jean
CJAB (NRJ 94,5), Saguenay
CBF (Radio-Canada), Mauricie-Centre-du-Québec
CBF (Radio-Canada), Mauricie-Centre-du-Québec
CHEY (Rouge FM), Trois-Rivières
CILE-FM, Havre-Saint-Pierre
CHLN (CKOI), Trois-Rivières
CHAA-FM, Longueuil
CKOI FM 104.7, Gatineau
CBOF (Radio-Canada), Ottawa/Ontario
CHLM (Radio-Canada), Abitibi-Témiscamingue
CJMV (NRJ), Val-d’Or
CJMM (NRJ), Rouyn-Noranda
CKOY (CKOI), Sherbrooke
CJOI (Rouge FM), Rimouski
CIKI NRJ FM 98.7
CHOE FM Station Radiophonique
CHRM FM Station Radiophonique
CIEU FM 94.9 Carleton Qc
CFVM-FM (RougeFM), Amqui
CBGA (ICI Radio-Canada Première), Gaspésie – Les Îles
CJRG (Radio Gaspésie), Gaspé
CHNC AM 610 Frock Country New Carlisle
CIEL-FM, Rivière-du-Loup
CFVD (Horizon FM), Degelis
CKYQ FM 95.7 (Plessisville/Qc)
CBF (Ici Radio-Canada Première), Mauricie-Centre-du-Québec
CFID-FM, Acton Vale
CJDM (NRJ 92,1), Drummondville
CHRD (Rouge FM), Drummondville
CIMO (NRJ), Sherbrooke
CKYQ (KYQ 95,7), Victoriaville
CKYQ FM 95.7 (Plessisville/Qc)
CHAI 101,9 Châteauguay
CFJO FM 97,3 Victoriaville Qc
CJLM-FM (M 103.5), Joliette
CJLM-FM (M 103.5), Joliette
CJAD-AM, MONTREAL
CIME FM 103.9 / 101.3
PROGRAM
Homerun
N/D
C’est pas trop tôt!
Le Radio journal
Bulletins
Nouvelles
Nouvelles
Capsule en direct de La Virée Rose
Capsule en direct de La Virée Rose
Nouvelles
Que l’Outaouais se lève
N/D
L’heure de pointe
Le retour du monde
Nouvelles
Nouvelles
Chez nous le matin
Nouvelles
Les Infos Rouge FM
Info Minganie
Nouvelles
Les Infos Rouge FM
Les Infos Rouge FM
Bulletins
N/D
N/D
Des matins en or
Nouvelles
Nouvelles
Radio Magazine
Nouvelles
Les infos NRJ
L’Estrie Maintenant
Nouvelles
Nouvelles
Nouvelles
Nouvelles
Nouvelles
Nouvelles
Nouvelles
Nouvelles
Nouvelles
Nouvelles
Nouvelles
Nouvelles
Nouvelles
Nouvelles
Nouvelles
Nouvelles
Nouvelles
Bon pied, bonne heure!
Nouvelles
La vie le matin
Bonjour Grand Portage
Nouvelles
Retour PM
Nouvelles
Nouvelles
Magazine 360
Les Informations
Nouvelles
Nouvelles
Nouvelles
Le Réveil
Bulletins
The Barry Morgan Show
L’Éveil du Nord
JOURNALIST / HOST / ANCHOR
Sue Smith
N/D
Marie-France Bazzo
Francine Plourde
Maxime Coutié
Francine Plourde
Francine Plourde
Marie-Renée Grondin
Marie-Renée Grondin
Noémie Larouche
Mario Aubé
N/D
Jean-Pierre Girard
Katherine Boulianne
Louis-René Ménard
Janie Pelletier
Anne Boucher et Renaud St-Laurent
Barbara Leroux
François Morin
Gabrielle Darveau
Amélie St-Yves
François Morin
Annick Bousquet
Yessica Chavez
Maryse Lemieux
Olivier Proulx
David Chabot
Gabrielle Chaumont
Sandra Ataman
Karine Hébert
Sandra Ataman
François-Olivier Desnommés
Marc Brysson
Fanny Lachance Paquette
Fanny Lachance Paquette
Martin Brassard
N/D
Richard Lavoie
Julie Tremblay
Josie Simard
Denis Lévesque
Denis Lévesque
Denis Lévesque
Denis Lévesque
Denis Lévesque
Denis Lévesque
Denis Lévesque
Denis Lévesque
Mario Cyr
David Drapeau
Isabelle Lévesque
Arianne Auberbone
Linda Gagnon
Louis Deschênes
Mireille Soucy
Mireille Soucy
Sylvain Pomerleau
N/D
Barbara Leroux
Martin Nadeau
Marie-Michèlle Borduas
Marie-Michèlle Borduas
Richard Langlois
Lydia Jacques
N/D
N/D
N/D
Michel Harnois
André Giroux
Barry Morgan
Alain Jean-Mary
COVERAGE
11,200
18,767
935,520
935,520
935,520
3,700
6,300
6,200
6,200
8 100
8,304
10,000
4 100
5,000
3,700
11,674
28,400
28,400
94,000
15,000
3,700
94,000
94,000
5,000
10,000
6,700
2,300
4,903
1,400
1,400
2,300
3,584
2,719
4,829
2,763
5,572
4,600
2,300
4,600
5,483
10,000
10,000
10,000
10,000
7,500
7,500
7,500
7,500
3,197
5,000
4,500
2,300
1,630
25,000
25,000
25,000
15,000
5,500
28,400
10,000
3,700
2,600
13,625
5,500
5,500
10,000
3,700
2,500
2,400
250,230
12,279
2014 FINAL REPORT
37
DATE
Total Coverage
MEDIA
CIMF ROUGE FM 94.9
CKTF FM NRJ 104.1 (Gatineau)
CIMF ROUGE FM 94.9
CBOF (ICI Radio-Canada Première), Ottawa-Gatineau
PROGRAM
Bulletins de Nouvelles
Bulletins de Nouvelles
Rouge Café
Bernier et CIE
Que l’Outaouais se lève
Nouvelles
JOURNALIST / HOST / ANCHOR
N/D
N/D
N/D
Carl Bernier
Mario Aubé
Karol-Ann Scott
COVERAGE
16,439
12,890
6,500
13,400
8,304
6,389
4 366,700
Television
DATE
MEDIA
PROGRAM
June 9, 6:21 pm
June 9, 6:22 pm
June 9, 11:42 pm
June 10, 05:48 am
June 14, 5:07 pm
June 22, 5:14 pm
June 23, 12:21 pm
June 23, 07:22 am
June 30, 06:18 am
July 3, 12:20 pm
July 3, 6:15 pm
July 3, 6:15 pm
CFTM (TVA), Montréal
CFCF (CTV), Montréal
CFCF (CTV), Montréal
LCN, Montréal
CBVT (ICI Radio-Canada Télé), Québec
CKTV (ICI Radio Canada Télé), Saguenay
CJPM (TVA), Saguenay
CFRS (V), Saguenay
CFAP (V), Québec
CHEM (TVA), Trois-Rivières
CKTM (Radio-Canada), Mauricie-Centre-du-Québec
CHEM (TVA), Trois-Rivières
TVA Nouvelles
CTV News Montréal
CTV News Montréal
Le Québec matin
Le Téléjournal Québec
Le Téléjournal Saguenay
Le TVA Nouvelles
Les Infos
Vos nouvelles Locales
Le TVA Mauricie édition midi
Le Téléjournal Mauricie
Le TVA Nouvelles
JOURNALIST / HOST /
ANCHOR
Andrée Ducharme
Mutsumi Takahashi
Paul Karwatsky
Andrée Ducharme
Guillaume Dumas
Mélissa Paradis
Sophie Côté
Francis Trudeau
Laurie Desjardins-Dufresne
Émilie Vallée
Marie Claude Julien
Patricia Hélie
July 15, 12:22 pm
July 15, 6:40 pm
July 15, 6:17 pm
July 22, 12:23 pm
July 22, 6:17 pm
July 22, 8:12 pm
July 22
July 29, 6:15 pm
July 30, 12:18 pm
August 4, 6:20 pm
August 16, 8:00 am
August 16, 12:00 pm
August 17, 9:00 am
August 17, 5:00 pm
August 18, 10:00 pm
October 1, 6:14 pm
October 2, 7:00 pm
October 5, 5:00 pm
October 5, 6:00 pm
October 6, 10:00 am
October 7, 2:00 pm
October 7, 11:00 pm
October 8, 2:00 pm
October 9, 7:00 am
October 10, 7:00 pm
October 11, 12:00 pm
Total Coverage
CFEM (TVA), Abitibi-Témiscamingue
CKRN (Radio-Canada), Abitibi-Témiscamingue
CFEM (TVA), Abitibi-Témiscamingue
CFER (TVA), Rimouski
CFER (TVA), Rimouski
TVA, Montréal
CJBR TV (SRC) (RIMOUSKI/QC)
CHAU (TVA), Gaspésie
CHAU (TVA), Gaspésie
CIMT (TVA), Rivière-du-Loup
TVR9 / Télévision de la Vallée-du-Richelieu
CKMI (Global), Montréal
CHOT (TVA), Gatineau
CBOFT (ICI Radio-Canada Télé), Ottawa Gatineau
CHOT (TVA) Gatineau
TVRM - MAtv Lanaudière
Télévision Régionale de Laval (TVRL)
Le TVA Nouvelles
Aujourd’hui en Abitibi
Le TVA Nouvelles
Le TVA Nouvelles
Le TVA Nouvelles
La Bonne Nouvelle TVA
Téléjournal Rimouski
Le TVA Nouvelles
Le TVA Nouvelles
Le TVA Nouvelles
Le Régional
Le Régional
Le Régional
Le Régional
Le Régional
Global Quebec Evening News
Le TVA Nouvelles
Le Téléjournal Ottawa Gatineau
Le TVA Nouvelles
Point de Vue
Laval et cie
Point de Vue
Laval et cie
Point de Vue
Point de Vue
Laval et cie
Point de Vue
Laval et cie
Laval et cie
Marie-Lou Ricard-Dion
Michel Ducas
Geneviève Décarie
Meggie Bélanger
Meggie Bélanger
Sophie Thibault
Louis Lahaie-Roy
Louis Lessard
Louis Lessard
Catherine Pellerin
Marie-Eve Gaudreau
Marie-Eve Gaudreau
Marie-Eve Gaudreau
Marie-Eve Gaudreau
Marie-Eve Gaudreau
Jamie Orchard
Mathieu Lacombe
Émilie Beaulieu
Sabrina Rivet
Pierre Berthiaume
Érick Rémy
Pierre Berthiaume
Érick Rémy
Pierre Berthiaume
Pierre Berthiaume
Érick Rémy
Pierre Berthiaume
Érick Rémy
Érick Rémy
25,600
18,700
67,900
164,500
25,000
400,500
36,700
10,000
10,000
28,600
20,000
20,000
20,000
20,000
20,000
32,000
68,900
61,300
68,900
10,000
25,000
10,000
25,000
10,000
10,000
25,000
10,000
25,000
25,000
4 366,700
JOURNALIST
Michel Bédard
Michel Bédard
Michel Bédard
Christophe Lavoie-Racine
Mitsou Gélinas
N/D
N/D
Andrée Ducharme
D’après les informations de Francine Plourde
Radio-Canada
Karl Hardy
N/D
Radio-Canada
COVERAGE
15,000
15,000
15,000
5,000
50,000
40,000
300,000
1,385,000
2,573,000
49,000
291,000
50,000
150,000
COVERAGE
1,407,000
615,000
450,000
95,000
282 000
47 800
21 400
N/D
N/D
43,200
29,300
82,400
Web
DATE
June 3
June 3
June 3
June 6
June 9
June 9
June 9
June 9
June 10
June 10
June 10
June 10
June 10
38
MEDIA
beauportexpress.com
beauportexpress.com
beauportexpress.com
Cihofm.com
Mitsou.com
Cime.fm
Canoe.ca/info
Tvanouvelles.ca
ICI.radio-canada.ca
Actualites.ca.msn.com
Envedette.ca
Grenier.qc.ca
Actualites.sympatico.ca
2014 FINAL REPORT
TITLE
La Virée Rose de passage à Beauport le 13 juin
Grande tournée d’information sur le cancer du sein
La Virée Rose de passage à Beauport le 13 juin (vidéo)
La Malbaie vire au rose
Lancement de La Virée Rose!
Mitsou présente La Virée Rose!
La Virée Rose sur les routes du Québec : reportage (18 h)
La Virée Rose sur les routes du Québec
Cancer du sein : La Virée Rose prend la route
Mitsou lance La Virée Rose !
«La Virée Rose» bientôt près de chez vous
DATE
June 10
June 12
June 12
June 13
MEDIA
Fr-ca.actualites.yahoo.com
Esperity.com
Infoiiq.org
Lucietremblay.ca
June 14
985fm.ca
June 14
June 14
June 14
June 14
June 14
June 14
ICI.radio-canada.ca
Journaldequebec.com Beauportexpress.com Lactuel.com Lequebecexpress.com Quebechebdo.com June 14
Quebec.huffingtonpost.ca June 14
June 14
June 14
June 15
June 15
June 15
June 16
June 16
June 16
June 16
June 16
June 17
Courrierdeportneuf.com
Actualites.ca.msn.com
Journalmetro.com
1019fm.net
Quebec.radionrj.ca
Quebec.rougefm.ca Cihofm.com
Journalmetro.com
Charlevoixendirect.com
Lecoloriste.com
Radio-acton.com
Bateaudragonviseavie.org
June 17
Pointsud.ca
June 18
June 18
June 19
June 19
June 9
June 25
Lapresse.ca
Magzboomers.com
Letoiledulac.com
Lelacstjean.com
Rythmefm.com
Radioboreale.com
June 14
Fm1077.ca
June 14
Rythmefm.com
July 1
July 1
July 1
July 1
July 2
July 2
July 3
July 3
July 3
July 3
July 3
July 3
July 3
July 3
July 3
July 3
July 3
July 4
July 4
July 9
July 10
July 10
July 12
July 13
July 13
July 13
July 14
July 14
July 15
July 15
July 15
Soreltracy.com
Hebdosregionaux.ca
Lechoabitibien.ca
Lafrontiere.ca
Courrierdeportneuf.com
Infoportneuf.com
Fr-ca.actualites.yahoo.com
Mauricie.radionrj.ca
Ici.radio-canada.ca
Ici.radio-canada.ca (2)
Lecourriersud.com
Lhebdojournal.com
Tva.canoe.ca
Lecarrefour.ws
Lechodemaskinonge.com
Lhebdodustmaurice.com
Mauricie.rougefm.ca
Lapresse.ca/le-nouvelliste
Mauricie.radionrj.ca
Abitemis.info
Fm1033.ca
Soreltracy.com
Tvrs.ca
Info07.com
Journallarevue.com
Tipet.net
Lapresse.ca/le-droit
Lafrontiere.ca
Abitemis.info
Abitibiexpress.ca
Abitibiexpress.ca
July 15
Ici.radio-canada.ca
July 15
July 15
July 15
July 15
July 15
July 15
Lafrontière.ca
Lechoabitibien.ca
Lechoabitibien.ca
Tvaabitibi.ca
Vabitibi.ca
Valdor.radionrj.ca
TITLE
Cancer du sein : La Virée Rose prend la route | ICI. Radio-Canada.ca
Santé du sein : La Virée Rose bientôt près de chez vous!
Santé du sein : La Virée Rose bientôt près de chez vous!
Cancer du sein : une vaste tournée de sensibilisation est en cours au Québec
Cancer du sein : vaste tournée de sensibilisation au Québec
Une tournée pour la santé des seins La Virée Rose à Québec
La Virée Rose à Québec
La Virée Rose à Québec « La Virée Rose » : une vaste tournée de sensibilisation pour la lutte
contre le cancer du sein est lancée au Québec
Cancer du sein : vaste tournée de sensibilisation au Québec
Vaste tournée de sensibilisation au cancer du sein
La Virée Rose à Candiac
La Virée Rose à Québec!
La Virée Rose à Québec!
Les pompiers « sauvent » La Virée Rose
Le Grand départ de La Virée Rose
La Virée Rose s’arrête à La Malbaie
La Virée Rose
La Virée Rose
Petite Virée à La Virée Rose du samedi 14 juin 2014
Dévoilement de La Virée Rose : une initiative nationale majeure en
santé du sein
La Virée Rose
La Virée Rose
Une 4e édition ce samedi pour La Virée Rose
Une 4e édition ce samedi pour La Virée Rose
Mitsou présente La Virée Rose!
TEATAXI et le cancer du sein
Cancer du sein : une vaste tournée de sensibilisation est en cours
au Québec
Cancer du sein : une vaste tournée de sensibilisation est en cours
au Québec
La Virée Rose de passage au Festival de la Gibelotte
Du thé pour lutter contre le cancer du sein
La Virée Rose à Saint-Raymond
La Virée Rose à Saint-Raymond
La Virée Rose à Trois-Rivières
La Virée Rose de passage à Trois-Rivières
La Virée Rose s’arrête à Trois-Rivières
La Virée Rose 3 July
La Virée Rose s’amène en Mauricie
La Virée Rose en ville
La Virée Rose (Fondation du cancer du sein du Québec)
La Virée Rose s’arrête à Longueuil et à Brossard
La Virée Rose à Sorel-Tracy!
La Virée Rose s’arrête sur la Rive-Sud
Cancer du sein : La Virée Rose s’arrête à Gatineau
Pour la santé de vos seins
La Virée Rose
La Virée Rose
Une tournée de sensibilisation au cancer du sein s’arrête en
Abitibi-Témiscamingue
La Virée Rose s’arrête en Abitibi-Témiscamingue
La Virée Rose s’arrête en Abitibi-Témiscamingue
« Apprenez à connaître votre corps » - Julie Méthot
La Virée Rose dans la région
La Virée Rose chez nous
JOURNALIST
Radio-Canada
Radio-Canada
N/D
Lucie Tremblay
COVERAGE
75,000
N/D
N/D
N/D
La Presse Canadienne Jacques Thériault Valérie Bidégaré N/D
N/D
N/D
N/D
198,000
2,573,000
318,000
15,000
15,000
40,000
74,000
Radio-Canada
312,000
N/D
Radio-Canada
La Presse Canadienne
Jean-Philippe Vachon
Marie- Renée Grondin
Marie- Renée Grondin
Dave Kidd
N/D
Brigitte Lavoie
N/D
N/D
N/D
31,000
49,000
206,000
N/D
50,000
40,000
5,000
206,000
16,100
20,000
10,000
N/D
N/D
Sophie Allard
N/D
Serge Tremblay
Serge Tremblay
N/D
N/D
40,000
2,740,000
N/D
10,000
25,000
149,000
N/D
Modifié par Jacques Thériault
15,000
Modifié par Jacques Thériault
149,000
N/D
Marie-Hélène Paquin
Mathieu Hardy
Gaétan Genois
Par Radio-Canada
Annik Bousquet
N/D
N/D
Jonathan Cossette
Jonathan Cossette
Émilie Vallée
N/D
Jonathan Cossette
Jonathan Cossette
Annik Bousquet
Brigitte Trahan
Info NRJ/Rouge fm
N/D
Yessica Chavez
N/D
Gabrielle Lachance
Éric Cyr
Éric Cyr
N/D
Julien Paquette
Karina Osiecka
N/D
Valérie Maltais
N/D
1,000
367,000
45,000
10,000
31,000
1,000
75,000
40,000
2,573,000
2,573,000
30,000
47,500
934,000
10,000
3,425
20,000
40,000
75,000
40,000
30,000
5,000
1,000
30,000
84,008
15,000
35,500
112,000
10,000
30,000
15,000
15,000
N/D
35,000
RNC Média
RNC Média
François-Olivier Dénommé
10,000
45,000
45,000
20,000
N/D
40,000
2014 FINAL REPORT
39
DATE
July 15
July 15
July 15
July 15
July 15
July 18
July 18
July 18
July 18
July 19
July 19
July 19
July 19
July 19
July 19
July 19
July 20
July 21
July 21
July 22
July 22
July 22
July 22
July 22
July 23
July 23
MEDIA
Abitibi.planeteradio.ca
Pointsud.ca
Chibougamau.planeteradio.ca
Abitemis.info
Granbyexpress.com
Fr-ca.actualités.yahoo.com
Ici.radio-canada.ca
m.radio-canada.ca/regions/estrie
Rythmefm.com/estrie
Estrie.rougefm.ca
FM1077.ca
985fm.ca
FM93.com
FM1069.ca
Rythmefm.com
Sherbrooke.radionrj.ca
Sherbrookerecord.com
Hebdosregionaux.ca
Journalleriverain.ca
Lavantage.qc.ca
Rimouski.radionrj.ca
Rimouski.rougefm.ca
Rimouskois.ca
Rimouski.rougefm.ca
Amqui.rougefm.ca
Cimt.teleinterrives.com
July 24
July 24
July 27
July 27
July 27
July 28
July 28
July 29
July 29
July 29
July 30
July 30
July 31
July 31
July 31
August 1
August 2
August 2
August 4
August 4
August 5
August 5
August 5
August 6
August 6
August 7
August 7
August 7
August 7
August 7
August 8
August 8
August 8
August 8
August 9
August 11
August 12
August 14
August 14
August 14
August 15
August 15
August 15
August 16
August 16
August 18
August 18
40
TITLE
La Virée Rose à Longueuil
La Virée Rose – Fondation du cancer du sein du Québec
La Virée Rose de passage en Estrie
La Virée Rose
La Virée Rose est dans la région
La Virée Rose est dans la région
Breast cancer awareness bus stops in Sherbrooke
La Virée Rose s’arrêtera en Haute-Gaspésie
La Virée Rose s’arrêtera en Haute-Gaspésie
Prendre la santé de ses seins en main!
La Virée Rose à Rimouski
Tournée de 10 000 km pour la cause du sein
La Virée Rose à Matane
Cancer du sein : La Virée Rose s’arrêtera à Rivière-du-Loup
La Fondation du cancer du sein du Québec fait le tour du Québec et
Cmatv.ca
s’arrêtera sous peu à Lévis
Lechodevictoriaville.ca
La Virée Rose à Victo!
Hebdosregionaux.ca
Infodimanche.com
La Virée Rose s’arrêtera à Rivière-du-Loup
Journalleriverain.ca
Radiogaspesie.ca
Virée Rose
Cieufm.com
Une virée à Pasbébiac
Chau.teleinterrives.com
La Virée Rose s’arrête en Gaspésie
Lavoixdelamatanie.ca
La Virée Rose au Festival country
Actu.net
Tenterez-vous d’attraper La Virée Rose cet été?
Tvaabitibi.ca
La bonne nouvelle économique TVA du 30 July 2014
dolbeau-mistassini.planeteradio.ca La bonne nouvelle économique TVA du 30 July 2014
Chau.teleinterrives.com
Cancer du sein : La Virée Rose s’arrêtera à Rivière-du-Loup
Leprogres.net
La Virée Rose s’arrête à Coaticook
Lesaintlaurentportage.ca
La Virée Rose à Rivière-du-Loup samedi
Lechodesaintjean.ca
La caravane rose s’arrête à Saint-Jean
Placeauxjeunes.qc.ca
La Virée Rose s’arrêtera à Rivière-du-Loup
BAC Magog Coaticook
La Virée Rose s’arrête à Coaticook
Carrefourdelestrie.com
La Virée Rose
Infodimanche.com
La Virée Rose s’arrête à Rivière-du-Loup
Hebdosregionaux.ca/
Une tournée rose!
centre-du-quebec
JOURNALIST
RNC Média
Sophie Arbour
N/D
N/D
Valérie Maltais
Par Radio-Canada
N/D
N/D
N/D
Estelle Durot Ménard
Fanny Lachance-Paquette
Estelle Durot Ménard
Matthew McCully
Dominique Fortier
Dominique Fortier
Simone Lirette
Josie Simard
Josie Simard
N/D
Josie Simard
David Drapeau
Catherine Pellerin
Limpact.ca
Lanouvelle.net
Ville.drummondville.qc.ca
Drummondville.radionrj.ca
Drummondville.rougefm.ca
Lanouvelle.net
Limpact.ca
Drummondville.rouge fm.ca
Journaldequebec.com
Limpact.ca
BAC Chambly Marieville
Journalexpress.ca
Kyqfm.com
Hebdosvalleyfield.ca
1019fm.net
Chateauguayexpress.ca
Reseaumonteregie.ca
1019fm.net
Journaldesvoisins.com
BAC Longueuil
Tvr9.com
Tvr9.com
Infoportneuf.com
Progresstleonard.com
Pierre-Luc Turgeon
Pierre-Luc Turgeon
Claude Thibodeau
N/D
Marie-Michelle Borduas
N/D
Pierre-Luc Turgeon
N/D
Pierre-Luc Turgeon
Monia Pouzet
Valérie Legault
Caroline Lepage
Hugues Laroche
Denis Bourbonnais
Marie-Calude Pilon
Marie-Calude Pilon
2014 FINAL REPORT
Une tournée rose!
Une tournée rose!
Santé des seins : toute une Virée pour sensibiliser!
Fondation du cancer du sein du Québec – La Virée Rose
La Virée Rose à Drummondville
Santé des seins : toute une Virée pour sensibiliser!
Une tournée rose!
Une tournée rose
Une tournée rose! (une vidéo)
La Virée Rose s’arrête au Carrefour Richelieu
Pour que la santé des seins devienne une priorité
La Virée Rose de passage à Victoriaville
La Virée Rose de passage au Festival équestre
La Virée Rose s’arrête à Châteauguay
La Virée Rose en visite à Châteauguay
La Virée Rose en visite à Châteauguay
Nouvelles du August 15 2014
QUOI FAIRE....QUOI FAIRE...QUOI FAIRE...QUOI FAIRE...QUOI La Virée Rose en visite à Châteauguay
Le Régional cette semaine
Le Régional du 16 August 2014
La Virée Rose fera escale à Neuville
José Soucy
N/D
Dominique Fortier
N/D
Dominique Fortier
N/D
N/D
Denis-Michel Thibeault
Brigitte Dubé
Lavietoutsimplement
N/D
N/D
Catherine Pellerin
Vincent Cliche
N/D
N/D
N/D
Vincent Cliche
N/D
N/D
Pierre-Luc Turgeon
N/D
Valérie Paquette
COVERAGE
20,000
40,000
5,000
30,000
15,000
75,000
2,573,000
N/D
50,000
40,000
15,000
198,000
155,000
4,000
149,000
40,000
6,000
30,000
N/D
10,000
35,000
40,000
45,000
40,000
40,000
35,000
8,000
35,000
30,000
20,000
N/D
N/D
40,000
35,000
10,000
N/D
20,000
15,000
35,000
15,000
25,000
50,000
20,000
N/D
N/D
20,000
8,000
150,000
35,000
63,000
N/D
40,000
N/D
63,000
150,000
N/D
318,000
35,000
150,000
N/D
64,000
40,000
35,000
N/D
15,000
15,000
N/D
3,000
N/D
N/D
N/D
1,000
10,000
DATE
MEDIA
August 18
Guidemtlnord.com
August 20
August 20
August 20
August 21
August 22
August 22
August 22
August 25
August 26
August 27
August 27
August 27
August 27
August 27
September 3
September 3
September 3
September 7
September 10
September 10
September 11
September 12
September 16
September 16
September 17
September 18
September 23
September 23
September 23
September 23
Courrierahuntsic.com
Nouvellessaint-laurent.com
Hebdosregionaux.ca
Quoifaireaquebec.com
Hebdosregionaux.ca/
monteregie
Infosuroit.com
Messagerlachine.com
Hebdosvalleyfield.ca
Laction.com
Plumelibre.ca
Lexpressmontcalm.com
Plumelibre.ca
Journalderosemont.com
Saint-lin-laurentides.com
Tremblantexpress.com
Pointsud.ca
Reseaumonteregie.ca
Versants.com
Lhebdodustmaurice.com
Journallenord.com
m1035fm.com
Guidemtlnord.com
Flambeaudelest.com
Lexpressmontcalm.com
Larevue.qc.ca
Flambeaudelest.com
Courrierlaval.com
Messagerlachine.com
Globalnews.ca
Globalnews.ca
Dailynewsen.com
September 25
Cime.fm
September 25
Messagerlachine.com
September 28
Gatineau.radionrj.ca
September 28
Gatineau.rougefm.ca
September 28
September 30
Quebechebdo.com
985fm.ca
Hebdosregionaux.ca_
laurentides_Le Mirabel
Fm1069.ca
Ici.radio-canada.ca
Info07.com
Rythmefm.com
Tva.canoe.ca
Tipet.net
Journallarevue.com
Fm93.com
Fm1077.ca
Robertfrankmedia.blogspot.ca
Marccarriere.org
Montrealgazette.com
Vrcamping.com
August 22
September 30
September 30
September 30
September 30
September 30
September 30
September 30
September 30
September 30
September 30
October 1
October 1
October 8
October
Portée totale
TITLE
Agenda communautaire du Guide de Montréal-Nord du 19 August
2014
La Virée Rose à Côte-Vertu
La Virée Rose passe à Saint-Jean
La Virée Rose
JOURNALIST
COVERAGE
N/D
N/D
30,000
30,000
35,000
10,000
35,000
La Virée Rose : Vaincre le cancer du sein par la sensibilisation
La Virée Rose s’arrête à Lachine
La Virée Rose de passage à Joliette
La Virée Rose | Conférence de presse | Centre de Femmes Montcalm
1September 3 : Pour vous les femmes
La Virée Rose | Conférence de presse | Centre de Femmes Montcalm
La Virée Rose
La Fondation du cancer du sein du Québec fait le tour du Québec
La Virée Rose à Saint-Bruno
La Virée Rose à Saint-Bruno
Pour voir la vie en rose
Sorties Spéciales
La Virée Rose à Joliette
La Virée Rose à Montréal-Nord
virée rose
Prenez en main la santé de vos seins
Prendre en main la santé de ses seins
La Virée Rose fait escale à Dorval
La Viree Rose
Mobile breast health bus rolls into Montreal
Mobile breast health bus rolls into Montreal
La Virée Rose de la fondation du cancer du sein s’arrête à
Saint-Jérôme
La Virée Rose fait encore escale à Dorval
Sensibilisation au cancer du sein : La Virée Rose s’arrêtera à
Gatineau
Sensibilisation au cancer du sein : La Virée Rose s’arrêtera à
Gatineau
Donner espoir aux trentenaires touchées
La Virée Rose débarque à Gatineau
Marie-Ève Rochefort
Perrine Gruson
N/D
N/D
Jean Joubert
N/D
Jean Joubert
N/D
N/D
N/D
N/D
N/D
Geneviève Beaulieu-Veilleux
Françoise Le Guen
André Giroux
N/D
N/D
Mélissa Blouin
Karine Limoges
Caroline Lévesque
Robert Leduc
Rachel Lau
Rachel Lau
N/D
15,000
50,000
35,000
30,000
N/D
10,000
N/D
1,500
N/D
N/D
40,000
15,000
15,000
20,000
10,000
40,000
15,000
50,000
10,000
46,200
50,000
56,189
50,000
50,000
50,000
N,/,D
Alain Jean-Mary
40,000
Robert Leduc
50,000
Maude Rousseau
25,000
Maude Rousseau
40,000
La Virée Rose débarque à Saint-Jérôme
France Poirier
La Virée Rose est de passage à Gatineau
Campagnes de sensibilisation au cancer du sein
Novartis gets a visit from the big pink bus
N/D
Video : Never too young for breast cancer
La Virée Rose : un VR rose sur les routes du Québec!
N/D
N/D
Sophie Marcotte
N/D
Vanessa Pilon
N/D
Sophie Marcotte
N/D
N/D
Rhonda Massad
Marc Carrière
Phil Carpenter
N/D
15,000
Isabelle Chabot
N/D
74,000
198,000
45,000
4,000
2,573,000
84,008
149,000
962,000
35,500
15,000
155,000
15,000
500
N/D
996,000
N/D
32 357,430
Social Media
DATE
June 9
June 9
June 9
June 10
June 10
June 11
June 30
July 28
September 17
Total Coverage
MEDIA
Page Facebook (La P’tite Madame)
Lynestemarie.com (Blogue : Tornade Rousse)
Page Facebook (Lyne Ste-Marie)
Page Facebook (Eille la cheap)
Une Chic Geek (blogue)
Page Facebook (En mode Quinqua)
Ptitemadame.ca
La vie tout simplement
Stylelistquebec.ca
BLOGGER
Marie Héroux
Lyne Ste-Marie
Lyne Ste-Marie
Béatrice Bernard-Poulin
Caroline Ventézou
Christine Levrot
Marie Héroux
Stéphanie Rault
Caroline Ventézou
COVERAGE
874
23,000
1,862
2,260
N/D
53
1,000
3,000
20,000
52,049
2014 FINAL REPORT
41

REPORT

Transcription

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