media kit - Lake Media

Transcription

Newspapers – Magazines
Printing – Internet
About the Lake. For the Lake.
Giving your
business
access to over
PHGLDNLW
100,000
consumers
at the
L A K E
of the
OZ A R K S
SXEOLVKHU·VOHWWHU
The Lake is a fantastic place to live. It has something for everyone.
Do you like fishing or boating? It’s hard to find a better or more scenic
place in the Midwest than the Lake.
Looking for a great place to raise your kids? Our school systems and
family-oriented lifestyle will appeal to you.
If you love shopping at both national chains and locally owned stores,
the Lake has plenty of both.
Avid golfers who visit or live at the Lake have more than a dozen excellent
courses to choose from.
Those who have a hearty appetite won’t go hungry here; we have a wide array of restaurants
ranging from fast food to gourmet—many of which you can get to by both car and boat.
The evening doesn’t have to stop after dinner. The Lake has dozens of pubs and bars for those
who want to stay up a little later! And if you want entertainment, there’s always something going
on. We have plenty of festivals, fairs and concerts around the Lake throughout the year.
Like the Lake, our family of publications at Lake Media not only offers something to
everyone—they reach everyone.
Whether you’re a full-time resident, second-home owner or a tourist—if you’re at the Lake,
like visiting the Lake or even thinking about visiting the Lake—there’s an excellent chance you’ve
come in contact with one of our products.
In the peak summer months, it can easily be said that we reach more than 100,000 people at
the Lake. Our family of publications extends to such a variety and number of people, we offer a
“one-stop shop” for business owners who want to reach new and current customers at the Lake
through advertising.
Our goal at Lake Media is to make a positive impact on the Lake community we serve.
That includes helping businesses be successful through marketing. I hope you’ll give us the
opportunity to help your business.
Thanks for taking the time to learn a little bit more about our family. If you have any
questions or would like to let us know how we’re doing, please don’t hesitate to call us.
John Tucker
Publisher, Lake Media
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Located in the heart of Missouri, the Lake of the Ozarks area is the Midwest’s premier Lake resort
destination. We offer world-class boating, golfing, shopping and fishing, as well as a wide variety
of lodgings, restaurants, state parks and other recreational activities.
Our Lake has more than 1,150 miles of shoreline and a full-time population of about 80,000.
However, during the warm-weather months when tourists and second-home owners are here,
our population can swell to an estimated 250,000 or more.
Because of our many second-home owners and tourists, the Lake has a very diverse population.
That’s where we can help!
Through our many publications and websites, Lake Media not only reaches the people who live
year-round at the Lake, but we also reach those who vacation at the Lake or live here seasonally.
Simply put—Lake Media has access to the largest number of consumers in the area. We can
deliver your business’s message to more people at the Lake than anyone else.
Are you getting a
piece of the pie?
Dining
Marine
Retail
Miscellaneous
2%
13%
3%
4%
Auto Related
45%
5%
Lodging &
Amusement
Approximately
$975,000,000 in taxable
sales in 2009 in Camden,
Miller and Morgan
counties.
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13%
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The Lake Sun is the only daily newspaper serving every
community around the Lake of the Ozarks. For more than
130 years, the Lake Sun has been the information source
for community events, sports and news for the region.
:KDWLVLW" Daily newspaper
:KHQLVLWSXEOLVKHG" Daily, Monday through Friday
:KDWLVWKHUHDGHUVKLS" 13,800
:KHUHFDQ,ÀQGLW" In racks throughout the Lake of
the Ozarks area as well as home-delivered to subscribers.
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FOCUS is the newspaper serving Lake Ozark, Osage Beach,
Brumley, Kaiser and the east side of the Lake of the Ozarks.
Each issue covers news, sports and community events from
the region. The newspaper is direct-mailed to homes and is
available in news racks throughout the area.
:KDWLVLW" Weekly newspaper
:KHQLVLWSXEOLVKHG" Each Wednesday
:KHUHFDQ,ÀQGLW" It’s direct-mailed to homes in Lake
Ozark, Osage Beach, Brumley, Kaiser and more, and it’s
available in rack locations throughout the area.
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The WestSide Star is the newspaper that serves the
entire west side of the Lake of the Ozarks including the
communities of Laurie, Sunrise Beach, Greenview and
Gravois Mills. The newspaper is direct-mailed to almost
every home on the west side, providing advertisers with the
most cost-effective way to reach those communities.
:KHUHFDQ,ÀQGLW" It’s direct-mailed to homes on the
west side and available in rack locations on the west side.
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The Weekly Standard newspaper serves the north side of
the Lake with distribution throughout Eldon and Versailles.
Each issue covers news, sports and community events from
the region. The newspaper is distributed via home delivery,
direct mail and news racks in both communities.
:KHUHFDQ,ÀQGLW" It’s direct-mailed and homedelivered to locations in Eldon and Versailles, and it’s
available at business and rack locations throughout both
communities.
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Pennysaver is delivered at no charge to homes in the
Camdenton area that do not receive the Lake Sun.
:KDWLVLW" Weekly shopper
:KHUHFDQ,ÀQGLW" It’s home-delivered in the
Camdenton area.
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contents
D E PARTM E NTS
recreation
10
M A RC H / A P R I L 2 01 2
Golf Sharpen your game, A golf
marathon, What’s in a golf ball?
16
F E AT U R E S
Boating Feeling lucky? Head to the
St. Patrick’s Day Parade on the Water
with the Myers family
22
Ozark Outdoors How to teach an
old dog new tricks
travel
25
Traveling the Globe A trip to
Tokyo offers a memorable experienc
e
29
Day Trip 3 ways to spend the day
in Springfield
food & drink
32
54
Drinkables Make it—white
chocolate martini, The perfect beer
for sipping
33
34
Wine Budget friendly wines
Dining Profile Visit the newest
place in town, Golden Rock Winery
home
48
54
72
Unique Lake Homes
Home Tour Comfort and style
Landscaping Go green to save
time, money and the environme
nt
body
81
82
86
Fitness What exercise does for
you—inside and out, Top fitness
questioned answered!
Health More than just relaxation
Fashion Brighten up!
people
29
34
ESSENTIALS
6
Contributors
SPECIAL FEATURE
14 Tee Off Lake-area golf courses
43 Great Home Deals
75 Everything Auto Advice from the experts
7
Lake Area Events
37
ON THE COVER
Cover Story
The Home Issue Your guide to the
Lake’s real
estate market, statistics and how
to get the
most of your money
4
Editor’s Letter
2 | LAK E LI F E STYLE S
92
Live at the Lake These nuts are
94
96
98
Arts The creative design of Intarsia
complimentary
:KDWLVLW" Glossy, high-end community magazine
:KHQLVLWSXEOLVKHG" Bi-Monthly
:KHUHFDQ,ÀQGLW" In rack locations throughout the
Lake of the Ozarks area. It’s mailed to subscribers around
the country.
Announcements
Business on the Move Local
business highlights
99 Commentaries What’s so funny?
100 People In Places A look at Lake
area events
MORE ONLINE
To view additional feature photos,
go to
www.TheLakeOnline.com.
MAR/AP R 2 012
Lake Lifestyles has been the Lake of the Ozarks’ premier
magazine for more than 10 years. Each issue is a reflection of
the many facets of life in and around the region. The magazine
features area homes, arts, culture, food and dining, business
and—most important—people at the Lake. Typical readers of
this community magazine have higher household incomes and
a larger amount of disposable income to spend on products.
7KH/DNH2QOLQHFRP
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There is simply no real estate publication at the Lake of the
Ozarks with better distribution than our Real Estate publication.
With helpful content for the potential homebuyer and those
relocating to the area, Real Estate is distributed throughout the
area, inserted into the Lake Sun and distributed in strategic
points in St. Louis and Kansas City. Many homes in the magazine
are also featured at www.lakeozarksrealestate.com.
:KDWLVLW" Glossy, high-end real estate magazine
:KHQLVLWSXEOLVKHG" Monthly
:KHUHFDQ,ÀQGLW" In many racks throughout the Lake
of the Ozarks area.
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LAKE OF TH
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2010 • VOLU ME
Febr uary 25,
Sea Ray 185 Sport
FREE
Sea Ray 350 Sundancer
Sea Ray 52 Sundancer
3070 Bagnell Dam Blvd. • Lake
Ozark, MO
65049
573-365-5382 • www.marin
emax.com
Boats is the the Lake of the Ozarks’ resource for marinerelated products. For boats, lifts, docks and more, Boats
provides a one-stop resource for area enthusiasts—and
there are a lot of them. Boats has the largest distribution of
its type at the Lake, and Boats is where many people start
their search.
:KDWLVLW" Glossy, high-end magazine dedicated to
selling boats and marine-related products
:KHQLVLWSXEOLVKHG" Bi-Weekly
:KHUHFDQ,ÀQGLW" In many racks throughout the Lake
of the Ozarks area.
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e Ozarks
at Lake of th
s
w
e
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a
Vac
60 YEARS
Celebrating
FREE
, 2009
JULY 17 - 30
INMENT
N T E RTA
OOD • E
FUN • F
THE LAKE LIVE
How to submit
Attention musicians, bands,
bars and restaurants: Send us
live entertainment schedules
to be included in The Lake Live
listing. Event information must
include name of venue, name of
entertainer, time, date and contact information for verification.
Send information at least four
weeks prior to event date to
charis.patires@lakemediaonline.com or fax it to (573) 3480556.
The following list has been updated as of press time. Please
check with venue to ensure
that times and performances
have not changed.
ON THE
WATER FUN
The most comprehensive live
entertainment guide at the Lake
ARTIST Q&A
FRIDAY
OCTOBER 9
DE
ALSO INSI
E LAKE
HIKING AT TH
ON THE
LK
WA
O
PHOT
M STRIP
BAGNELL DA
BAR FLIES
e
Nationally RSatec. Julogyniz
wn
O
s
e’
ak
L
18
the
eet
M
Shelly Reeves Smith •Newes11amt coll-2pmectiicons
ads WY. 54 & KK • 348-0606
C. CroPAssLISro
ADES VILLAGE-H
•Hear her mus
Home Decor - Gifts
Bear Bottom Resort, Kricket
Alley
Camp Bagnell, Cindy
Lawhorn, 8:30 p.m.
Captain Ron’s, Magnetics, 7
p.m.
Casablanca, Cheryl Lynn, 7
p.m.
Franky & Louie’s, Rowdy
Boys, 7 p.m.
Horny Toad, Donny Larsen
J. Bruner’s, Red Room, Don &
Suzy Akers, 9 p.m.
JJ’s at the Copper Pot, Mike
V. 5:30-9:30 p.m.
Lodge of Four Seasons, Candace Evans, 7-11 p.m.
Pecker’s, Dueling Pianos, 8
p.m.
Pickled Pete’s, DJ & Dance
Party with Matt from MP3
14
No. 14
No.
Ron’s
.60 --Place,
.60
Vol.
Vol.
Karaoke DJ with
Bob & Terri-8 p.m.-midnight
Whisker’s, Karaoke, 9 p.m.-1
a.m.
SATURDAY
OCTOBER 10
Backwater Jack’s, Harbor
Hop, 6-10 p.m.
Bear Bottom Resort, Complimentary Nuts, 1 p.m.; Kricket
Alley, 7 p.m.
Camp Bagnell, Cindy
Lawhorn, 8:30 p.m.
»»
The band has been playing together
for close to 20 years. PHOTO PROVIDED
Smoke N Mirrors
Who’s in the band?
Jerry Wingate, lead vocal and harp
Ray McCarty, keys and guitar
Mike Kelly, bass guitar and vocals
Bob Thebeau, drums and percussion
Capt Thomas, lead guitar and vocals
What is your music
genre?
I think we would be lumped into the
classic rock genre, but I would call
it
hard edged classic rock. We mix
alot of styles to include such ’70s
pop artist as Elton John being
mixed with AC/DC or the odd Cash
song.
How long have you
been around?
If you go
Smoke-n-Mirrors have been together for almost a decade. We
have known each other collectively
for close to 20 years, not to give our
ages away or anything.
TRAFFIC JAM
Nov. 20 and 21
JOURNEYS END
Nov. 27 and 28
What music do you
listen to?
I would say we listen to a large variety of musical styles but as musicians we have both similar and
widely differing influences that create a large musical pallet to draw
from. I am in love with ’70s guitar
rock and what some people call old
school British metal like Iron
Maiden. You might not think you
hear it in the Beatles song we are
performing, but it's there.
BANDS AND MUSICIANS
If you’re performing in
the Lake of the Ozarks
region and would like to
be considered for this
Artist Q&A
feature, send your contact and event information to
charis.patires@lakemediaonline.com
OCTOBER 9 - OCTOBER 22, 2009
Tourists, second-home owners and locals love Vacation
News, now more than 60 years old. With stories about
entertainment at the Lake, shopping and restaurants,
Vacation News is an indispensable publication for visitors
and permanent residents alike.
:KDWLVLW" Entertainment and events magazine
:KHQLVLWSXEOLVKHG" Bi-Weekly most of the year
:KHUHFDQ,ÀQGLW" In racks throughout the Lake of
the Ozarks area and as far north as Kingdom City.
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• VACATION NEWS 31
WXEHWDE
:
LOOK INSIDE e
zzl
• Crossword Pu
6!
e Area Since 197
Serving the Lak
LOOK INSIDE:
• Crossword Puzzle
de levision Gui
ainer and Te
rt
te
En
’s
The Lake’s Entertai
The Lake
ner and Television
Guide
Serving the Lake Area Sinc
e
NOW CONDITIONS TREATABLE
• Bunions • Hammertoes
• Corns & Calluses
• Heel pain
• Fractures of the foot &
ankle
• Arch pain • Flat feet
IN OFFICE:
• Children’s foot disorders
• Sports Medicine
• Neuromas
• Gout
• Diabetic foot
LASER SURGERY IS AVA
• Fungal nails
• Ingrown toenails
ILABLE FOR:
• Warts
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FOOT SCREENING
AT NO CHARGE
Ozark Foot C
linic
High-tech Ca
re for You
r Aching
Kings Plaza/H
wy 54 • Osa
ge
Feet
Call Today 573-34 Beach, MO
8-3133
One of our most popular publications, Tube Tab is full of
upcoming television programming and entertainment.
Tube Tab has a dedicated following, and it is one of the
best advertising values Lake Media has to offer.
:KDWLVLW" A newspaper tab dedicated to television
listings
:KHQLVLWSXEOLVKHG" Weekly
:KHUHFDQ,ÀQGLW" In many racks throughout the
Lake of the Ozarks area and inserted into the Lake Sun.
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600,000
lakenewsonline.com 550,579
lakejob.com 193,457
lakeozarkclassifieds.com 47,926
lakeexpo.com 32,070
lakeprofile.com 4,354
500,000
400,000
300,000
200,000
100,000
lakenewsonline.com
lakejob.com
lakeozarksclassifieds.com
lakeexpo.com
lakeprofile.com
Source: Page views, compete.com
LakeNewsOnline.com is the leading website at the Lake of the Ozarks, and second-home owners,
visitors and locals depend on the site for news from all the communities in the area. The site also
includes the most comprehensive entertainment and events calendar in the area.
:KDWLVLW" Website
:KHQLVLWXSGDWHG" Hourly
:KDWLVWKHUHDGHUVKLS" About 45,000
unique visits per month
:KHUHFDQ,ÀQGLW" LakeNewsOnline.com
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Under Construction is one of the most anticipated publications of the
year. The annual edition is packed with information about home and
condo activity at the Lake of the Ozarks, and there are features on area
home builders.
:KDWLVLW" Glossy magazine
:KHQLVLWSXEOLVKHG" March
:KDWLVWKHUHDGHUVKLS" About 45,000 for the print edition
and many more online
:KHUHFDQ,ÀQGLW" In racks throughout the Lake of the Ozarks area
as well as in St. Louis and Kansas City. The edition is also available at the
Products & Services Show.
6$9257+()/$925
The Lake of the Ozarks features some of the best restaurants in the region.
Savor The Flavor highlights the menus of many of these great restaurants.
Whether you are looking for a great burger on an outdoor deck overlooking
the Lake or a more upscale experience, Savor The Flavor showcases
restaurants that will leave a lasting impression.
:KHQLVLWSXEOLVKHG"May
:KDWLVWKHUHDGHUVKLS"About 30,000 for the print edition
:KHUHFDQ,ÀQGLW" In racks throughout the Lake of the Ozarks area
and at select condos and hotels.
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One of the most popular special projects of the year is the annual
Reader’s Choice edition. Locals, second-home owners and visitors
complete ballots to nominate their favorite businesses for “best of the
Lake” publication. Top vote-getters are named in the publication, and the
winners get bragging rights for an entire year.
:KDWLVLW"Newspaper tabloid
:KHQLVLWSXEOLVKHG" August
:KDWLVWKHUHDGHUVKLS" About 15,000 for the print edition
:KHUHFDQ,ÀQGLW"Inserted into the Lake Sun.
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Game Night is one of the most anticipated publications produced by
Lake Media. The four high school football teams’ efforts are showcased
each week in a commemorative edition. For 12 weeks, we highlight the
previous week’s games and preview the upcoming gridiron battles. Not
only are there photos and stories of the teams, but the band members,
cheerleaders, fans and more are captured in the weekly edition. Some of
the information is also chronicled at www.lakegamenight.com.
:KDWLVLW"Newspaper tabloid
:KHQLVLWSXEOLVKHG"August through December
:KDWLVWKHUHDGHUVKLS" About 15,000 for the print edition each
week and many more online
:KHUHFDQ,ÀQGLW" Inserted into the Lake Sun, online at
www.lakegamenight.com and distributed at home games in Versailles,
Eldon, Osage Beach and Camdenton.
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Lake of the Ozarks offers great shopping opportunities, and the
annual Holiday Gift Guide highlights some of the great bargains from
Thanksgiving through Christmas.
:KHQLVLWSXEOLVKHG" November
:KDWLVWKHUHDGHUVKLS"About 15,000 for the print edition each
week and many more online
:KHUHFDQ,ÀQGLW" Inserted into the Lake Sun, in racks throughout
the Lake of the Ozarks area and at www.LakeNewsOnline.com.
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(o) 573.346.2132 (f) 573.346.4508
918 N. Business Rt. 5, Camdenton MO 65020
sales@lakemediaonline.com
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Lake Media Design Center is conveniently located in the heart of Osage Beach to serve the
entire Lake area.
Lake Media has a staff of full-time graphic designers whose goal is to assist clients in creating a
professional and contemporary image that will fit their advertising and marketing needs.
From conception to completion, Lake Media staff will work with you to make certain the
finished product meets your particular needs. Lake Media is the only design center in the Lake
area offering full-service graphic design services along with a circulation and distribution
system giving full market coverage.
Lake Media can produce advertising pieces, brochures, postcards and newsletters along with
other products, all designed to meet your needs. Lake Media can even handle newspaper
inserts, getting your message into the hands of readers in our family of weekly publications
and the area’s only daily newspaper.
Just give us a call—we are waiting to hear from you. 573.348.6050
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