2016 - VA Whitley

Issue No. 116
May/June 2016
Issue No. 114 - Jan/Feb 2016
3RDE
JU20N
16
#NationalFishandChipDay
2016 IS ALMOST HERE
...are you ready?
nationalfishandchipday
neoda_oils
nationalfishandchipday
fishandchipday@neoda.org.uk
www.nationalfishandchipday.org.uk
“Proudly helping support
the work of the
Fishermen’s Mission”
Get Your Free A2 National
Fish And Chip Day Poster
From VA Whitley
Ask the telesales team
for yours Today!
It’s the Kara Bread
that makes the
filling taste great
...What’s more we have
a roll for every occasion!
Code Ref: FR39
Whether you are selling Chip Muffins, Beef Burgers,
Chicken Burgers, Bacon, Sausages or even Sandwiches.
Take a look at the great range available from V.A. Whitley.
It’s New…
It’s Different…
It’s Healthy…
and it’s GLUTEN FREE!
Code Ref: FL38
Pulse
Batter
Flour
l of
s mea
Fish,
Chips
r!
althie
en he
as ev
‘n’ Pe
ins:
t conta
h tha
iti
r Fis
y, nutr
health
for ou
tarch
ating
Less S ium
se a co
u
w
o
od
We n
Less S ar
tein
ug
s
ro
P
Less S
ydrate
More
arboh
Fibre
s*
Less C
batter
More
y
ased
rg
-b
e
at
n
E
he
erals
nal w
More
!!
nventio
ce Min
ra
LUTEN
an co
T
G
th
Y
l
re
oi
AN
Mo
% less
EE OF
ou
e the
mad
We’ve
46
FR
up to
d it is
picks
sh an
s in Fi
Batter
trient
the nu
in all
s
al
se’ se
ulse’
Our ‘P
10kg
Samples are
Available
Ask your Area Sales
Manager to come
and demonstrate
the benefits to your
business, TODAY!
!!’
r You
d... Fo
repare
P
ly
h
res
od - F
ral Fo
‘Pul
‘Natu
sis by
* Analy
tories
t Labora
Foodtes
New
Point of Sale
Material Available
Kara 5” Premium
Floured Baps
Quantity: 48 per box
£5.99
Special Offer Price: per box
Produced in our new designated production
facility we can guarantee that our newly
launched Whitley’s Pulse Batter Flour is
produced completely free of Gluten.
This means you can offer Gluten Free products
to your customers all of the time!
Our new packaging now holds the Crossed
Grain Symbol.
• Greater Yield over Traditional
Batter Flours
• Reduced Oil Pick Up
• Great Flavour and Taste
Tony’s TALK Providing
A Personal Opinion
from Tony Rogers
Chairman VAW
TRUE
Benefits
Our ‘Pulse’ Batter
Flour does not contain
any additives or food
colours. It is completely
natural being made from
a revolutionary pulse
base flour with just an
added raising agent.
Not only does it reduce the
amount of oil absorbed, when
frying battered fish, by up to 46%*
thus slashing your frying media
costs - in consequence it produces
a much healthier product.
Furthermore, a 10kg bag of Pulse
makes a third more batter than
wheat-based flours because it has
a greater ability to absorb water during mixing.
Mix a very thin batter and see it expand during frying to
produce a crispy pleasant tasting coating for your fish.
These two proven advantages effectively reduce the cost
of Pulse Batter Flour to at least equal to the cost in use of
standard batter flours.
Carl Heery of The Fairfield Plaice in Buxton has monitored
his use of Pulse meticulously. Carl finds he sells around
25% more fish without any increase in oil consumption
since using Pulse and has worked out that a 10kg bag of
Pulse allows him to coat around 550 individual pieces of
fish, scallops and jumbo sausages for an average cost of
3.8 pence each - and to cap it all - Pulse is Free of any
Gluten. Point of Sale Posters now available.
* Analysed by Foodtest Laboratories Ltd.
P.S. THERE’S STILL TIME! - want to secure the future
of your Business? - to increase the skills of your Staff? - then
enter your capable under 26 year olds in the highly prestigious
‘Drywite’s Young Fish Frier’ Contest before the end of May.
Valuable training and broadening of experience - Trade visits great camaraderie.
Whitley’s - working for YOU!
COOKING UP MARROWFAT PEAS INTO PROPER ‘MUSHY PEAS’
can be an absolute pain. You have to watch the pan carefully to
just bring them up to the boil and then monitor them constantly
whilst they simmer through, topping up water, making sure they
don’t ‘shell’ - and occasionally having to clean the stove when
they inadvertently boil over! Like you, I have done this hundreds
of times cooking up samples - and then I found ‘The Big Boy!’
Mr. Delmon Fecci of Fecci & Son, Lower Frog Street, Tenby
purchased one nearly a year ago and found it to be
“a complete revelation!”
Delmon cannot believe the absence of all the hassle formerly
endured in cooking his peas and the money it has made him.
He tells of large energy savings; of the elimination of any
wastage by cooking in smaller quantities commensurate with
the day’s openings; of the superior taste that his Big Boy imbues
leading to repeat orders for his Mushy Peas; and of the fact that
he can now entrust his Staff to undertake this important profit
generating task once trained in correct Big Boy procedures.
Interestingly, Delmon finds the Big Boy is a real boon in cooking
Rice - just bring up to operating status, switch off, leave to carry
on cooking for 5 minutes without using any gas, cool off under
the tap (or ‘dunk’ in the potato barrel), empty, portion up and
fridge - perfick!
Other Customers use their Big Boys to cook their steak
puddings, curries, casseroles, soups, and even their Sunday
Roast Dinners! People with ‘Induction’ Cookers have no need to
miss out as we have 10lt. Stainless Steel versions built for
the task!
I just wish I had discovered the Big Boy 60 years ago (as do the
350 + Customers who now benefit hugely from having one!)
Watch our demonstration video of the Hawkins Big Boy online at our website
www.vawhitley.co.uk/information/how-to-guides/perfect-peas.aspx
SILVER Frying Oil
Extreme QUALITY for
Extreme Temperature
- Solid Vegetable Oil
There are few things more valuable to Fish &
Chip shops than their frying oil. Along with the
choice of fish and potatoes, it is one of the most
important decisions to be made. Why select the
best ingredients to create the nation’s favourite
takeaway and then fry them in inferior oil?
To produce the best fried food for your customers it is
essential that you use a quality product to fry with.
The Q Partnership - V A Whitley, Henry Colbeck and Friars
Pride - has developed the jewel in the crown when it comes
to frying oils. The Q range has been specially developed
from the finest raw materials to give you the best choice of
premium quality frying products together with unbeatable
frying performance.
• Q Silver is a unique mix of palm,
hydrogenated palm and rapeseed oil.
• The blend has been specifically
developed to produce an oil with a
distinctive savoury note and aroma
which will interest friers who are
looking for a vegetable oil with a similar
taste profile to dripping.
• Q Silver has an exceptional frying life
as the blend is resistant to breakdown
at high temperatures and performs
even under the most demanding frying
conditions.
• If it’s a vegetable oil you’re after
which compares with dripping on
taste and gives you a long frying
life then Q Silver fits the bill.
Quantity: 12.5kg
List Price
£13.99
Code Ref: FA16
2 Save &
Select Points
NEW
Colour me in!
Mathosaurus
Join the
dots
Word
Scramble
Join the dots
Rough seas have scambled up the list that Penelope
the Parrot has written, can you help sort the letters out?
Some dinosaurs’ brains are bigger than others,
could you help with these maths questions?
x4
B
10 - 3 =
HCTES
PMA
DGLO
PHIS
TPRARO
ETSRARUE
SOINC
KPANL
NCNAON
x2=
Odd
+ 6One
= Out
D
9
9
12
The answers are inside the back cover
Code Ref: TR933
Children’s Variety
Meal Box Kits 100
Available and now in stock
Any three cases of these
pies or
puddings below for just
Holland’s
ROM
CHOOSE F
HO01
x4
Holland’s
Meat Pies x24
HO02
Holland’s
Potato & Meat
Pies x24
x4
HO03
x4
Holland’s
Steak & Kidney
Pies x24
HO04
£35.99
x4
Holland’s
Steak & Kidney
Puddings x24
HO05
x4
Holland’s
Cheese &
Onion Pies x24
POINT
W
E
N
T
L
GREA
TERIA
A
M
E
OF SAL BLE FREE
A
AVAIL
Batchelors Peas, the UK’s favourite canned peas brand, has joined forces with the
First Utility Super League - making them an Official Partner as part of the 2016 Season.
Batchelors Peas will feature in all Super League match day programmes, on pitch perimeter boards and big
screens and on all official competition interview backdrops, which will offer the food brand a total reach of 2.7m in
attendances at matches, as well as 350,000 TV viewers per week over the course of the season via Sky channels.
BATCHELORS
MUSHY PEAS
Quantity: 6 x 3 kg
x4
Code Ref:
TG60
Promotions running until November will offer fans the opportunity to win some fantastic Rugby League prizes and
you can get involved
too. If you stock
Batchelors Mushy Peas
in your shop you will
be given Special Packs
containing scratch
Cards to give to your
customers with every
purchase of a portion of
Batchelors Mushy Peas.
Prizes include… Match
Tickets, Team shirts,
Behind the Scenes Tour,
opportunities to meet
the team as well as pens
and stress balls.
S
Spec aucy
ial
Pr Offer
1Ltr SAUCES
Don’t Miss Out!
ices
Packed full of flavour, these 1 litre squeezy sauces from our
‘Just’ Range are a great addition to your shop!!
Throughout May and June
you can get any 2x1ltr Sauces
from the Just Range ...for only
£3
CS61
CS62
CS63
Just Tomato
Ketchup
Squeezy
Just
Mayonnaise
Squeezy
Just Garlic
Mayonnaise
Squeezy
1 litre
x1
1 litre
x1
1 litre
x1
Great promotion on 42nd Chicken Fillet Bites
Fully cooked succulent chicken pieces in a crispy batter
Quantity: 2kg bag (approx. 67 pieces)
Cooking Instructions:
Deep fry in hot oil (180 - 190°C) from frozen for 4 - 5 minutes
x4
ay and June
Throughout M
S
G
GET 2 BA
ST
FOR JU
£25
New POS
Available FREE
CH
42 nd St
reet... it’
s all ab
out the
ingred
ients
IC
KE
S TM
Product Ref: FT80
TE
N FIL
LET BI
GET YOUR CUSTOMERS HOOKED!!
Refresh your shop image with Hook and Fish Packaging,
the perfect packaging update for fish and chip shops.
Introducing the NEW Hook and Fish 3.5oz Polystyrene Pots. This is a versatile packaging
solution - suitable for gravy, curry, peas and beans. What’s more they fit very neatly inside
the corrugated box from the same range
of packaging.
Code Ref: TS33
3.5oz Polystyrene Pots
Size: 74 x 53 x 48mm
Quantity: 1,000
Lids sold separately
Also available in the range are
2 compartment corrugated
boxes (small, medium and
large), single compartment
corrugated boxes (small,
medium, large and chip box),
MK Board Boxes (MK1, 2 &
3), Paper Sacks, Polythene
Carriers, Lined Bags,
Printed Greaseproof,
Food Containers and also a
great selection of
Point of Sale Material.
Code Ref: CM03
BUY 2
5ltr Hi-Active Detergent
and get a pack of
Harrisons Heavyweight Cloths
FREE
Longlife Aluminium Pans
Time to throw your old pans away
and treat yourself to a NEW one
Save up to 25%...
Code Ref: CE71
Code Ref: CE72
Code Ref: CE73
Code Ref: CE74
Code Ref: CE93
Choose From:
Code Ref: CE76
HEAVYWEIGHT CLOTH
Aluminium Pan
Aluminium Pan
Aluminium Pan
Aluminium Pan
Aluminium Pan
Aluminium Pan
Special Offer Price
4.0 Litre / 7 Pint
6.8 Litre / 12 Pint
10 Litre / 18 Pint
13.6 Litre / 24 Pint
18.1 Litre / 32 Pint
34 Litre / 60 Pint
£12.95
£21.95
£28.95
£31.95
£36.95
£48.95
CN18 - BLUE (25)
CN181 - GREEN (25)
CN182 - RED (25)
CN183 - YELLOW (25)
x2
Available throughout May and June 2016 - While Stocks Last
Great er
al Off
i
c
e
p
S
s!
Price
While Stocks Last
DisosnO’t ut
M
Generously sized at 120g, The 42nd Street Chicken Fillet is a
succulent Chicken Fillet produced from whole muscle chicken
breast and coated in a delicious, crispy golden batter. It’s
great between a bun and finished off with fresh lettuce and a
cool mayonnaise or simply cut up and added into a wrap.
Product Code: FR19 Quantity: 20 x 120g
Deep fry at 180°C for 5 - 7 minutes from frozen.
Great Special Offer price
2 packs (40 fillets)
for
£25
A reminder with Summer around the corner
and dessert offerings in Fish and Chip
Shops on the rise, that here at V.A. Whitley
we not only stock 4 amazing flavours from
the Beechdean Farmhouse Dairy Ice-Cream
range but we also have a fantastic Freezer
Deal exclusively for you, our customers.
Simply buy
the attractive
branded
counter-top
freezer and
receive
24 cases of stock
absolutely
FREE
What’s more is that
your FREE Stock
would more than
cover the cost of the
Freezer!
x1
For more details on
the Freezer Deal or
to order yours today
please contact
Robert Fernandes
on 01706 693695.
S TM
RE
D
CH
ET
nts
B AT T E
42 nd St
reet... it
’s all a
bout th
e ingre
die
ICK
EN BREAST
FIL
L
FREoE
S
P
NEW
ial
Mater e
bl
Availa
IC04 Vanilla Ice Cream
12 x 130ml
IC05 Strawberry Ice Cream
12 x 130ml
IC06 Double Chocolate Ice Cream
12 x 130ml
IC07 Sticky Toffee Fudge Ice Cream 12 x 130ml
Get a FREE PoS Starter Pack
when you purchase your Counter Top Freezer
including Swing Board, Posters, Roundels and Flag.
Introducing
ROBINSON
CRUSOE
Meal Boxes
Code Ref: TR694
Quanitiy: 100
Vimto Remix!
It’s available in Mango, Strawberry & Pineapple flavour
a great mix of 3 new fruits combined with the secret Vimto flavour.
It’s bloomin’ gorgeous and in stock now at V.A.Whitley.
STOCK UP ON VIMTO REMIX AND…
WIN!
£100
worth of Vimto Stock*
*Simply purchase a
case of 24 x 330ml
Vimto Remix (MW021)
on your named
account during
the promotional
period of May
and June 2016
and you will automatically
be entered into the draw.
The more cases purchased
the greater the chance
to win! The draw will be
made at the end of the
promotional period and the
winner will be contacted by
phone.
x3
6 different boxes
with 6 epix Frisbees to
collect
Do you use Chilled ‘Ready Chipped’ Potatoes in your shop?
The North West boasts three high quality suppliers…
Who?
Where?
How to Contact?
Fylde Fresh and Fabulous
Who?
Where?
How to Contact?
Lee & Sons Potatoes
Who?
Where?
How to Contact?
PG Chips (A Division of the long established Vic Graham Potatoes Ltd)
Weeton, Preston
01253 836444 or www.fyldefreshandfabulous.com
Oswaldtwistle
01254 871066
Tottington, Bury
01204 887415 or www.vicgrahamwholesalepotatoes.co.uk
All of the suppliers above provide freshly peeled potatoes and chips to many ready meal manufacturers,
food service providers and Fish & Chip Shops throughout the country. Get in touch today.
Wirral fisherman lands the biggest cod caught by a Briton
A fisherman is celebrating after landing the biggest cod ever caught by a British angler
Bert Williams, 71, from Prenton, Wirral, caught the
93lb fish in the sea off Norway.
Mr Williams told the BBC he initially thought he had
caught a dolphin and it took two anglers more than
25 minutes to land the fish off Soroya, Norway.
He said: “Two of the guides on the fishing trip helped
lift it into the boat and it took 25 minutes.”
Bert Williams cradles his giant catch
Despite its size, Mr Williams said: “I have caught a
marlin bigger - it was 180lb.”
As well as being the biggest cod landed by a British
angler, it is the biggest for a disabled angler Mr Williams has a heart condition.
The catch is about 10lb off the world record for cod.
Fisherman Paul Stevens with his 84lb cod he
caught the previous day
Shortly before, he had snagged his fishing line on
the boat’s engine and thought he’d done that again or
“landed a dolphin” as a pod had just passed the boat.
Mr Williams, who began fishing when he was six years
old, said: “To get the thing out of the water, I had to
pace myself. I wouldn’t have been able to lift it in on
my own.”
The world cod record, of about 104lbs, is held by a
Swedish angler.
Paul Stevens, a guide who organised the trip with
Sportquest holidays, said: “The previous day, I caught
an 84lb cod,” he said. “I held the British record for 24
hours!”
Mr Stevens described the atmosphere on the boat as
“electric”. “Everyone was buzzing it didn’t matter who
had caught it - it was just amazing to see such a big
fish.”
The record-breaking fish, which died after it was
reeled in, will be moulded into a fibreglass replica and
mounted at the firm’s offices in Norfolk.
The Drywite Young Fish Fryer of the Year
GET INVOLVED!
• Improve your performance • Industry Recognition
• Supplier Training Visits • Great Prizes for Winning
• Increase Shop Turnover
Get involved
in the industry’s
most prestigious
award for friers
25 and under!
They did it… SO CAN YOU!
Register Today: • Online at www.drywite.co.uk • Call us on 01384 569556
• Fill in the Application Form you should have received with a recent V.A.Whitley Order
shake
THINGS UP
IN YOUR SHOP
now available
with the easy addition of delicious thick
shakes from Shmoo...
Get the
shmoo Starter Pack
for only
£99.99
and the Mixer for just
£149.99
Throughout May and June
When you buy the Starter Pack you will also receive a
£30.00 Voucher
towards additional PoS Material Inc. Swing Boards and Blade Flags.
To have a
demonstration
of this fantastic
machine at your
own premises
simply call the
Sales Team
today!
What’s better is that we stock everything you need, from the mixer itself to flavours,
toppings and cups. And here’s why you should be part of the shake revolution…
Quick and easy to prepare
mixes in 20-25 seconds
Unique ‘mix in cup’ system
Regular 12oz Shake
Costs*
40p
Sell At
£1.50
Profit
£1.10
No waste, No mess
Managed portion control
Great profits for you!
Large 20oz Shake
Costs*
55p
Sell At
£2.00
Profit
£1.45
*Costs include milk, ingredients and disposables
Why not increase your profit even further by adding a squirt of cream and a spoonful of topping
Choose from our great range of toppings…
SH03
SH02
SH01
Milk Chocolate Blossoms 320g
Chocolate Fruit Crispies 300g
Micro Marshmallows
200g
YOU COULD
TO YOUR SE
ADD
LLING PRICE!
50p
1.8kg
Tins
4 Points SH05
Strawberry
4 Points SH06
Banana
4 Points SH07
Chocolate
Amazing
FREE
PoS
Available
Each tub of
ilkshake Msixor
M
k
ic
h
T
o
o
m
Sh
ake
r 80 x 20oz sh
ithe
can produce e
kes.
120 x 12oz sha
Uncoated Mushy Pea Fritters NEW
The NEW Uncoated Mushy Pea Fritter is best served battered and
deep fried straight from the freezer. Each individual frozen fritter, made
from rehydrated peas, has already been portioned into the perfect size,
meaning you simply need to batter and deep fry the fritters, rather
than making them from scratch. Whether served with chips or as an
individual snack to tempt hungry passers-by the fritters are quick and
easy to prepare by any member of your staff.
Code Ref: FT06
Uncoated Mushy Pea Fritters
Quantity: 60 x 60g
Special Offer
£9.99
per pack
Cheese & Onion FryIts
Cheese flavoured potato cakes with onion in a triangle shape.
Deep fry from frozen at 200°C for 3 - 4 minutes.
Code Ref: FS53
Cheese & Onion FryIts
Quantity: 36 x 3oz
Special Offer
£5.09
per pack
Fish Fingers
Minced Cod Fish Fingers coated in golden breadcrumbs. A natural source of Omega 3. They would either make the
perfect addition to your children’s menu, or as a lighter snack... and not forgetting the Fish Finger Muffin!!
Choose from:
Code Ref: FI55
Young’s Cod Fish Fingers
Quantity: 60 x 56g
Code Ref: FI891
Young’s Cod Fish Fingers
Quantity: 60 x 25g
Code Ref: FR70
Young’s Battered Jumbo
Cod Fish Fingers
Quantity: 36 x 70g
£11.99
Special Offer £4.79
Special Offer £14.99
Special Offer
For further details on any of the offers in this
newsletter please contact your local depot:
per pack
per pack
per pack