Projects Profile

Leasing and Marketing
Projects Profile
January 2013
Presented By:
PRIVATE & CONFIDENTIAL
www.dtz.com
1
Agenda
List
of Projects
- Undertaken for study by DTZ
Leasing
and Marketing
Projects
City
Purva Skywood – Haralur Road (Off Sarjapur Road)
Bangalore
Purva Midtown Residences – Off Old Madras Road
Bangalore
Purva Season – C.V. Raman Nagar
Bangalore
Purva Whitehall – Sarjapur Main Road
Bangalore
Purva Windermere –Pallikaranai
Chennai
Purva Swanlake – OMR
Chennai
Purva Bluemont – Trichy Road, Singanallur
Coimbatore
2
Agenda
Leasing and Marketing
1. Bangalore Projects
2. Chennai Projects
3. Coimbatore Project
3
Purva Midtown
Purva Midtown residences – Off Old Madras road
Source: Purvankara website
Thank you for this opportunity to present our approach
Purva Seasons
Purva Seasons – CV Raman Nagar
Source: Purvankara website
Thank you for this opportunity to present our approach
Purva Midtown and Purva Seasons
Project Overview
 Development Review
To Hyderabad
BIAL
To Mumbai
 PURVA MIDTOWN (1) : The project is one of the
few under construction projects in connectivity
to the ORR on one side and Old Madras road on
the other. The project has a total of 8 blocks on a
4.10 Acre land parcel. The construction of the
first 4 blocks (180 units) is in progress.
To Mangalore
Railway Station
Outer Ring Road
BMIC
Peripheral Ring Road
To Kanyakumari
To Coimbatore
Subject Site (1)
Subject Site (2)
 PURVA SEASONS (2) : The project is a luxury
offering, amidst established CV Raman nagar,
neibhouring the DRDO development . This
project is on a 10.5 acre land parcel and has a
total development of over 600 units in 8 Wings.
 Key catchments / areas
 Residential projects in this zone compete with
developments in Whitefield (towards further
East) and developments in Indiranagar which
command relatively higher price.
Source: DTZ Research
 With the operational metro, both the
developments are a good product offering,
which add to the limited supply in the
immediate micromarket
Thank you for this opportunity to present our approach
Purva Midtown
Mapping
Commercial/Retail/Others
Developments
8
1
Phoenix Market city mall
2
Gopalan Mall
Education
Healthcare
9
3
Big Bazaar
4
Pushpanjali Theatre
5
Byappanahalli Metro
Station
6
DRDO Mini Golf Course
7
Brigade Metropolis
8
Sri Chaitanya Techno School
9
TES College
10
Cambridge Institute of
Technology
11
CRM Law School
12
Chaya Hospital
13
Little Flower Hospital
10
13
12
11
Subject Site (1)
1
2
5
7
4
3
7
6
~5 km
Geographical Radius
Purva Seasons
Mapping
Commercial/Retail/Others
Developments
1
Phoenix Market city mall
2
Gopalan Mall
3
Big Bazaar
4
Byappanahalli Railway
Station
5
Byappanahalli Metro
Station
6
Embassy Prime
Kalapatty
Education
Healthcare
1
2
7
8
4
Bagmane Tech Park
New Horizon School
9
DRDO Township
10
NPS
11
CMH Hospital
12
HAL Hospital
13
Manipal Hospital
3
5
Subject Site (2)
DRDO
Township
9
6
7
10
8
Towards Hospitals
11
12
13
~5 km
Geographical Radius
Purva Midtown and Purva Seasons
Growth Drivers – Site Specific
 Economic Drivers
 Market Drivers – The consistent IT space take up, especially on the Outer Ring Road and Whitefield in
the city propel the end user demand
 Attractive end ticket number ranging in INR 7.5 to INR 1.5 million, makes the project as an interesting
investment option for investors and rich NRI’s
 Infrastructure
 Physical Infrastructure – The operational metro station and connecting Outer ring road in proximity to
the project provide seamless connectivity to people working towards Hebbal and Sarjapur
 Social Infrastructure – Location of both sites are in proximity to hospitals, educational institutes and
retails malls facilitating daily needs to be catered to.
 Other Drivers
 Competitive Advantage – The dearth of land parcels in immediate vicinity to the Old Madras road and
in CV Raman nagar has restricted new developments, limiting infusion of new supply; making it easier
for buyers to freeze on the said options in the given micro market.
 The location of the projects is close to the city centre (6 kms), resulting in demand roped in from
inhabitants who wish to upgrade to a new property or create an additional asset in the city.
Thank you for this opportunity to present our approach
Purva Midtown and Purva Seasons
Growth Drivers
 Midtown
 Located in proximity to key residential nodes of Kasturi Nagar, Ramamurthy Nagar, Dooravani Nagar,
etc.
 The OMR connects Bangalore’s CBD via its key retail destination Indiranagar to Whitefield and other
major destinations of the city
 Peripheral Ring Road: would link all important parts of Bangalore including the Old Madras Road
 Metro: In close proximity to Byapanahalli Metro Station
 Seasons
 In addition too the above
 In close proximity to key support infrastructure like hospitals, organised retail, education etc.
 Prominent demand driver include key commercial development in the vicinity including Bagmane Tech
Park and Embassy Prime
Thank you for this opportunity to present our approach
Purva Whitehall
Purva Whitehall – Sarjapur Main road
Source: Purvankara website
Thank you for this opportunity to present our approach
Purva Skywood
Purva Skywood – Haralur Road
Source: Purvankara website
Thank you for this opportunity to present our approach
Purva Whitehall and Purva Skywood
Project Overview
 Development Review
 PURVA WHITEHALL (1) : The project is on main
Sarjapur road and is a L shape land parcel
viewing the lake. The development has a total of
4 blocks with a G+12 structure out of which one
block is 4 BHK apartments while others are all 3
BHK. The site digging is in progress and work is
expected to catch pace in the current quarter.
 PURVA SKYWOOD (2) : The project is on a 12.7
acre land parcel with all 728 units nearing
completion in the year 2013. The project offers
variety of configuration and views due to the
uneven dimension of the site.
To Hyderabad
BIAL
To Mumbai
To Mangalore
Railway Station
Subject Site (1)
Outer Ring Road
BMIC
Peripheral Ring Road
To Kanyakumari
To Coimbatore
Subject Site (2)
Source: DTZ Research
 Key catchments / areas
 Residential projects in this zone compete with
developments on ORR, Hosur road and
Marathalli, due to the location being on South
East of Bangalore
With numerous IT establishments on the ORR,
both projects have a certain stable growing
demand, but will are competing with huge
supply in immediate micromarket
Thank you for this opportunity to present our approach
Purva Whitehall
Mapping
Developments
Commercial/Others
1
Salarpuria Soft Zone
Hotel
Education
2
Prestige Pegasus
Healthcare
3
Total Mall
4
Soul Space Arena
Residential (Complete
Residential (Under Construction
5
WIPRO office
6
RMZ Ecospace
7
Citrus Hotel
8
10
Hotel Octane
Double Tree – Suites by
Hilton
Amantara Academy
11
LP School
12
14
AET College
Gear Innovative International
School
India International School
15
Karmelaram Hospital
16
Apollo Clinic
17
Mantri Flora
18
Divyasree Elan
19
Salarpuria Senorita
20
Mantri Glades
9
6
1
7
14
17
13
18
9
2
20
3
Subject Site (1)
8
12
19 10
5
15
11
14
13
16
4
~5 km
Geographical Radius
Purva Skywood
Mapping
Developments
1
MICO Bosch Industry
2
Bangalore Technological
Institute
3
ACTS Academy of Higher
Education
4
Shiva Sai Hospital
5
Sobha Cinnamon
6
Sai Purna Luxuria and Premier
7
Ozone Evergreen
8
ND Estates
9
Zeus Villas
Commercial/Others
7
Education
18
Healthcare
Residential (Complete
Residential (Under Construction
6
4
9
8
Subject Site (2)
5
2
15
3
1
~5 km
Geographical Radius
Purva Whitehall and Purva Skywood
Growth Drivers
 Economic Drivers
 Market Drivers – The consistent IT space take up, , pre-commitments in under construction
developments (CISCO, Goldman Sachs) especially on the Outer Ring Road and proposed Infosys campus
towards Sarjapur village
 Commercial segment characterized by both campus developments and built-to-suit developments.,
while the region is to witness significant real estate activity substantiated by both existing and
upcoming developments across segments
 Infrastructure
 Physical Infrastructure – Significant improvement in connectivity post completion of outer ring road
Proximity to Electronic City and Sarjapur Outer Ring Road – major real estate driver
 Social Infrastructure – Location of both sites are in proximity to hospitals, educational institutes and
retails malls facilitating daily needs to be catered to.
 Other Drivers
 Competitive Advantage – The dearth of land parcels in immediate vicinity to the Old Madras road and
in CV Raman nagar has restricted new developments, limiting infusion of new supply; making it easier
for buyers to freeze on the said options in the given micro market.
 The location of the projects is close to the city centre (6 kms), resulting in demand roped in from
inhabitants who wish to upgrade to a new property or create an additional asset in the city.
Thank you for this opportunity to present our approach
Purva Whitehall and Purva Skywood
Growth Drivers
 Whitehall & Skywood
 Sarjapur road: Growth owes credit to its proximity to both Whitefield and Electronic city the two key IT
destinations in Bangalore
 Outer Ring Road: In close proximity to the 62 km long ORR. This road connects all major highways
around the city - Tumkur Road (NH 4), Bellary Road (NH 7), Old Madras Road (NH 4), Hosur Road (NH 7),
Bannerghatta Road, Kanakapura Road (NH 209), Mysore Road (SH-17) and Magadi Road.
 Infosys has acquired 202 acres of land in Sarjapura to set up an IT SEZ which will aid further growth to
the micro market
Thank you for this opportunity to present our approach
Purva Bangalore projects
Growth Drivers - General
 Infrastructure
 Inner Ring Road: The operationalisation of the Inner Ring Road improved connectivity between
Southern and Eastern quadrants and gave impetus for setting up of the Embassy Golf Links commercial
development.
 Outer Ring Road: The operationalisation of the 62 km long Outer Ring Road improved connectivity
across the city, along with opening up of new regions for development such as Sarjapur Outer Ring
Road.
 Devanahalli Elevated Road: Work on the four lane 15 km long Devanahalli Elevated Road is in progress
and is expected to be operational by Q4 2012. The same has been envisaged to provide seamless
connectivity to the airport on lines of the P.V. Narasimha Rao Expressway in Hyderabad.
 Peripheral Ring Road: Work on the eight lane 115 km long Peripheral Ring Road is under planning and
is in land acquisition stage. The same is like to be operational by 2020 based on the past performance in
execution of the Outer Ring Road and Inner Ring Road.
 BMIC: The 111km four lane access controlled Bangalore Mysore Infrastructure Corridor (BMIC) is
expected to bring down the travel time between the cities of Bangalore and Mysore. The same is under
development as is expected to be operational by Q4 2013.
 Bangalore Metro: The 90 km long two corridor metro rail is expected to have be developed over two
phases. Work on the 42 km 1st phase is in progress and the same is expected to be operational by Q4
2013. Part of the 1st phase connecting Byapanahalli and M.G. Road has been opened to traffic since Q4
2011.
Thank you for this opportunity to present our approach
Agenda
Leasing and Marketing
1. Bangalore Projects
2. Chennai Projects
3. Coimbatore Project
19
Purva Windermere
Purva Windermere – Pallikaranai
Source: Purvankara website
Thank you for this opportunity to present our approach
Purva Windermere
Project Overview
Purva Windermere – Pallikaranai
 Project Summary
 The subject property is an integrated 55 acre
development being constructed in three phases
with the first phase launched in March 2011.
 The site is surrounded by educational
institutions, hospitals and corporates
 Pallikaranai
Purva
Windermere
 The micro-market has witnessed increased
developer and end-user interest owing to its
proximity to Vellachery, OMR and Airport as well
as the proposed monorail, metro and outer ring
road
 Pallikaranai owes its upcoming prominence to its
central location within the existing and
upcoming residential hubs and presence of
social infrastructure
 Key catchments / areas
 Key feeder markets for the subject site include:
OMR, Medavakkam and Velachery,
Purva Swanlake
Source: DTZ Research
The micro-market is likely to witness enhanced
end-user interest and price appreciation as
connectivity between Vandalur and Velachery
improves and as the location develops further
as a strong alternative to the OMR residential
market
Thank you for this opportunity to present our approach
Purva Windermere
Mapping
Purva Windermere
Developments
15
1
TCS
2
Marg Junction Mall (u/c)
3
Cognizant
4
Aricent
5
AKDR Golf Village
6
Egret Park
7
3i Infotech
8
Nerolac
9
Fortune Hoyel
10
DAV School
11
Lifeline Hospital
12
Kamakshi Hospital
13
Natwest Vijay
14
Casa Grande The Riviera
15
Casa Grande Madhuban
16
SIS Danube
17
Vishranthi Coconut Grove
19
18
KGS Primrose
18
19
Appaswamy Mapleton
Commercial/Others
10
Hotel
Education
Healthcare
Residential (Complete)
Residential (Under Construction)
11
8
12
6
7
5
9
17
4
13
3
14
2
16
1
~5 km
Geographical Radius
Purva Windermere
Growth Drivers
Purva Windermere
 Economic Drivers
 Market Drivers – The city is the supported by both IT & Services as well as Manufacturing for its
growth. Owing to being the capital of the state as well as one of the four metro cities of India, the city
attracts end-user and investment driven growth
 The latter half of the 1990s witnessed the emergence of new destinations namely Old Mahabalipuram
Road (OMR), Grand Southern Trunk Road (GST) and Sriperumbudur propelled by the focussed growth of
IT/ITeS, electronics and automobile industries
 Pro Infrastructure moves like the Chennai Metro, Monorail, New Terminal and Outer Ring Road
 Infrastructure
 Physical Infrastructure – Pro Infrastructure moves like the Chennai Metro, Monorail, New Terminal and
Outer Ring Road
 Other Drivers
 Location Advantage – Subject Site benefits owing to its proximity to the key residential markets in
Chennai like Velachery as well as upcoming markets and commercial zones like OMR and the airport
 Support Infrastructure - like schools, hospitals and upcoming malls add to the attractiveness of the
micromarket
Thank you for this opportunity to present our approach
Purva Windermere
Purva Windermere – Pallikaranai
Source: Purvankara website
Thank you for this opportunity to present our approach
Purva Swanlake
Project Overview
Purva Swanlake – OMR
Developments
1
SIPCOT Siruseri
2
TCS
3
Chettinad Health City
4
FL Smidth
5
Taj Hotel
6
Hindustan University
7
SMK Institute of Technology
8
SSN College of Engineering
9
TVH Ouranya Bay
10
Akshaya Adair
11
Akshaya Adora
12
Padifica Aurum
13
ETA Star Rosedale
14
Gem Grove
15
Mantri Synergy
16
XS Real Helios City
17
Akshaya Today
18
Akshaya January
19
Vijay Shanthi Lotus Pond
Commercial/Others
Hotel
Education
4
2
Healthcare
Residential (Complete)
Residential (Under Construction)
1
10
Purva
Windermere
9
11
12
13
14
3
6
15
16
Purva Swanlake
5
Source: DTZ Research
17
18
7
19
8
19
Thank you for this opportunity to present our
approach
~5 km
Geographical Radius
Purva Swanlake
Growth Drivers
Purva Swanlake
 Economic Drivers
 Market Drivers – The city is the supported by both IT & Services as well as Manufacturing for its
growth. Owing to being the capital of the state as well as one of the four metro cities of India, the city
attracts end-user and investment driven growth
 The latter half of the 1990s witnessed the emergence of new destinations namely Old Mahabalipuram
Road (OMR), Grand Southern Trunk Road (GST) and Sriperumbudur propelled by the focussed growth of
IT/ITeS, electronics and automobile industries
 Pro Infrastructure moves like the Chennai Metro, Monorail, New Terminal and Outer Ring Road
 Infrastructure
 Physical Infrastructure – Pro Infrastructure moves like the Chennai Metro, Monorail, New Terminal and
Outer Ring Road
 Other Drivers
 Location Advantage – Subject Site benefits owing to its proximity to the OMR and being on the road
with good visibility
Thank you for this opportunity to present our approach
Purva Chennai
Growth Drivers – General
 Infrastructure
 Chennai Metro Rail: The 45 km long metro rail is expected to have two corridors – Washermenpet to
Airport and Chennai Central to St. Thomas Mount. The project is currently under development and is
expected to operational by 2015.
 Chennai Monorail: A network of four monorail corridors with a length of 111 Km has been proposed.
The monorail project will start by early 2013.
 Oragadam Industrial Corridor: Tamil Nadu Road Infrastructure Development Corporation (TNRIDC) is
developing INR 300 cr Oragadam Industrial Corridor Road. The project is expected to give a thrust to
industrial activity in the Oragadam-Sriperumbudur cluster. It will also provide additional connectivity
between Grand Southern Trunk Road (GST Road i.e. National Highway 45) and Grand Western Trunk
Road (NH 4 or Chennai - Bengaluru Highway).
 Chennai Bangalore Infrastructure Corridor – As per vision Tamil Nadu 2023, The Tamil Nadu
Government is planning to develop Chennai-Bangalore industrial corridor along the traditional route of
Chennai-Ranipet-Hosur-Bangalore.
 Outer Ring Road: The 62 km long proposed Outer Ring Road is expected to be operational by end 2013.
 Ennore – Manali Road Improvement Project (EMRIP): Government of Tamil Nadu, National Highways
Authority of India, Chennai Port Trust and Ennore Port Ltd. has created an INR 600 Million SPV to
upgrade the city roads, connecting Chennai port to the hinterland.
Thank you for this opportunity to present our approach
Agenda
Leasing and Marketing
1. Bangalore Projects
2. Chennai Projects
3. Coimbatore Project
28
Purva Bluemont
Purva Bluemont – Trichy Road, Singanallur
Source: Purvankara website
Thank you for this opportunity to present our approach
Purva Bluemont
Project Overview
 Project Summary
 The subject property is an integrated 23 acre
development being a mix of ongoing first phase
of residential development of 486 units and
proposed phase two residential and other
retail/commercial development
Kalapatty
 The site is surrounded by established social
infrastructure like retail, education and
healthcare facilities (mapped ahead)
Puliyakulam
Singanallur
Subject Site
Ondipudur
Ramanathapuram
 Trichy Road (South-East Coimbatore)
 One of the key roads in the city parallel to
Avinashi road ~ NH 83
 Development moving Southwards due to high
land prices on Avinashi road and CBD.
 Key catchments / areas
 Surrounding areas: Avinashi road, Singanallur,
Ramanathapuram, Puliyakulam and Ondipudur
Source: DTZ Research
With operational L&T Bypass and multiple
upcoming developments on Avinashi road
Trichy
road
will
residential growth
Thank you for this opportunity to present our approach
witness
structured
Purva Bluemont
Mapping
Developments
Commercial/Others
1
Ramani Shristi (Commercial)
2
Singanallur Bus stand
Hotel
Kalapatty
Education
3
Elysium Properties
4
Hotel Aloft
5
Nalan Hotel
6
Vijaya Vidhyalaya School
7
Samskaara Academy
8
St. Joseph High School
9
Hope College
10
PSG College
11
CT Hospital
12
VGM Hospital
13
Gem Hospital
14
15
PSG Hospital
10
Healthcare
Residential (Complete
Residential (Under Construction
9
14
4
20
Subject Site
19
Saroj Rathnam
17
Harihar Royal
18
PGP Village Apartments
19
Saroj Skylark
20
Cyprus Oaks
21
Coconut Grove
22
Springfield Riveria
23
Nesa Valzhar
8
13
11
5
12
24
25
15
1
18
Rukmani Hospital
16
2
3
17
7
23
16
21
24
Vista Heights (TVH Group)
Thank
you for this opportunity to present our approach
25
Garden Crest (Appaswamy)
22
6
~5 km
Geographical Radius
Purva Bluemont
Growth Drivers
 Economic Drivers
 Market Drivers – The city is the second largest software producer in Tamil Nadu with presence of
established global companies like Cognizant, TCS and BOSCH. The strong educational institutional set
up is setting a strong base for new companies to enter into the city.
 The new Commercial office space demand is majorly driven by the expansion of new companies and
expansion of the current ones, while retail is growing strong in the city with 6 retail malls , high streets
present , almost all mid end brands and departmental stores are present Coimbatore
 The city is home to rich NRI’s for investments who are evaluating mid size ticket investments with
established developers
 Textile, manufacturing and healthcare in addition to software and education industry ensures
consistent economic growth and demand in the city
 Single Window Clearance and Stable administration encouraging growth puts the city on a positive
growth trajectory.
Thank you for this opportunity to present our approach
Purva Bluemont
Growth Drivers
 Infrastructure
 Physical Infrastructure – The operational L&T bypass (Trichy Road) and Avinashi road provide seamless
connectivity to the city centre. The four lane roads ensure smooth flow of traffic avoiding congestions
 Social Infrastructure – Coimbatore being a hub of educational institutes and centre for medical facilities
in the region has a matured social infrastructure in the immediate vicinity of subject site.
 Developer Credibility
 Regional developer of established repute – The city currently has local developers with stand alone
project. Purvankara being a regional developer with its portfolio of projects across South India,
facilitates consumers buying decision by adding credibility
 Other Drivers
 Location Advantage – Subject Site, on Trichy road is located away from the congested city centre while
is blessed with connectivity to railway station, bus stand and airport, all, within a radius of 7 kms.
 Global report – According to analysis of global attractiveness report– “Coimbatore and Nagpur would
be among the top 40 cities globally for hiring technology talent in the future” (Source: “Next Frontier Cities
for Technology Talent”, Zinnov Consulting)
Thank you for this opportunity to present our approach
Leasing and Marketing
Important notice
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to retain any securities currently held;
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• may contain forward looking statements. Any forward looking statements are not guarantees of future performance. Any
forward looking statements have been prepared on the basis of a number of assumptions which may prove to be incorrect or
involve known and unknown risks, uncertainties and other factors, many of which are beyond the control of UGL, which may
cause actual results, performance or achievements to differ materially from those expressed or implied in such statements.
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