design

DESIGN: HISTORY
AND IDENTITY
SECOND INTERNATIONAL
CONFERENCE ON
HISTORICAL STUDIES
IN DESIGN
15-16 SEPTEMBER 2008
ARSENALE NOVISSIMO
SPAZIO THETIS
CASTELLO 2737F
VENICE
Università Iuav di Venezia
Facoltà di Design e Arti
Scuola di Dottorato
organize
DESIGN: HISTORY AND IDENTITY
Second International Conference on
Historical Studies in Design
curators
Marco De Michelis, Vanni Pasca,
Raimonda Riccini
DESIGN: HISTORY, THEORY
AND CRITICISM
Vanni Pasca
Università degli Studi di Palermo
The Future of the Past
Dennis Doordan
University of Notre Dame
Indiana, USA
Giovanni Anceschi
Università Iuav di Venezia
Design History from a UK
Perspective: Recent Directions
and Future Agendas
Jeremy Aynsley
Royal College of Art, London, UK
Design in the Economy of Symbolic
Goods. A critical Hypothesis
Fulvio Carmagnola
Università di Milano Bicocca
DESIGN: GENERAL AND
LOCAL HISTORIES
This event is one of the initiatives
linked to the exhibition
MADE IN IUAV L’università del
design fra ricerca e progetto
sponsored by
Associazione italiana progettazione
per la comunicazione visiva
Info:
disegnoindustriale@iuav.it
www.madeiniuav.org
www.iuav.it
The Design History Survey:
Finding Common Ground
in an Age of the Marginal
David Raizman
Westphal College of Media
Art & Design, Drexel University,
Philadelphia, USA
Albers and Moholy in America:
two Bauhaus
Marco De Michelis
Università Iuav di Venezia
Do Objects Speak in Their
Mother Tongue? A Conflict
of Global and Local Histories
Uday Uthavankar
Industrial Design Centre, Indian
Institute of Technology Bombay,
Powai, Mumbai, India
A Counter-hegemonic Utopia:
The Operations Room Design
for the Cybersyn Project
in Chile 1972/73
Gui Bonsiepe
Florianópolis, Brasil
La Plata, Buenos Aires, Argentina
The Impact of Public Policies
on Design in Latin America:
Outstanding Examples from
the Sixties and Seventies
Silvia Fernandez
Nodal, Nodo Diseño América
Latina, Buenos Aires, Argentina
Double Agents: Modern Design
in the Cold War
David Crowley
Royal College of Art, London, UK
Design History in the
two Germanys
Siegfried Gronert
Bauhaus-Universität, Weimar,
Germany
DESIGN: THE EDGES, THE
INTERSECTIONS
Alberto Bassi
Università Iuav di Venezia
History of Architecture
and History of Design
Fulvio Irace
Politecnico di Milano
Paola Antonelli
Museum of Modern Art,
New York, USA
The System of Objects
in the History of Interior Design
Gianpiero Bosoni
Politecnico di Milano
Socio -Technical Systems
and History of Objects
Raimonda Riccini
Università Iuav di Venezia
History of Corporate Image: Design
and Cultural Policy in the Italian
Companies of the 1950s and 1960s
Carlo Vinti
Università Iuav di Venezia
DESIGN: HISTORY
AND IDENTITY
SECOND INTERNATIONAL
CONFERENCE ON
HISTORICAL STUDIES
IN DESIGN
15-16 SEPTEMBER 2008
ARSENALE NOVISSIMO
SPAZIO THETIS
CASTELLO 2737F
VENICE
Università Iuav di Venezia
Facoltà di Design e Arti
Scuola di Dottorato
organize
DESIGN: HISTORY AND IDENTITY
Second International Conference on
Historical Studies in Design
curators
Marco De Michelis, Vanni Pasca,
Raimonda Riccini
In 1991 the First international confrence on historical studies in design entitled
Design: History and Historiography was held in Milan. Many renowed scholars
participated in the conference: Giovanni Anceschi, Valerio Castronovo, Renato De
Fusco, Enzo Frateili, Augusto Morello, Victor Margolin, Stanislaus Von Moos, Vanni
Pasca, Tomás Maldonado, Francesco Trabucco, Fredrik Wildhagen. The objective
was to examine the state of historical studies and to address the problem of the
historiography of design, understood as a reflection on how to write the history of
design. During the conference, an analysis was made of the theoretical paradigms
on which previously published histories of design were based, from the so-called
‘seminal books’ to the many histories edited between the Seventies and Eighties.
It closed with the statement that to write the history of design it was important to
don “the garb and the behaviour of the historian”.
A second conference is being organized today in Venice. Many years have gone by:
the social and economic scenario is partly the same, but today its characteristics
appear more clearly. Globalization, the computer and digital revolution, the
development of techno-sciences, are delineating a scenario that is profoundly
different from the one that characterized the second phase of the industrial
revolution. In this third phase, the discussion is focused, though still insufficiently,
on the changes design has witnessed in terms of its theoretical paradigms and
operative references; and how it nevertheless conserves its own founding nucleus
that distinguishes and characterizes it. It takes place as the number of countries
where design is taught and practiced is increasing; and the number of market
typologies and areas to which the design process is being applied has grown
enormously.
Today the discussion on history presents two major problems. First of all, to verify
whether history can help clear up issues and debates that are present in the world
of design; second, to focus on the themes that, emerging from the contemporary,
can offer new directions in research and in the interpretation of the past.
The conference is structured into three areas. The first, “Design: history, theory
and criticism” opens the debate on the relationship between historical research,
critical analysis and theoretical hypotheses, a relationship which seems to have
weakened considerably in recent years. The second area, “Design: general and local
histories”, presents studies on episodes in the history of design that have yet to be
fully investigated and seeks to shed light on design in countries that have not been
sufficiently examined. The third area, “Design: the edges, the intersections”,
investigates the relationship between the history of design and the histories of
other disciplines, art, architecture, technology, communication, with the awareness,
which emerged out of the first conference, of the importance of reflecting on
a multilinear idea of the history of design.
Finally it is lawful to hope that, by developing the debate on historical studies
which began years ago, this Conference may lead to the constitution of a stable
network of relationships between scholars of design history in Italy, that could
open a dialogue with the associations and networks of scholars which already
exist or are now being formed in other countries.