Pete the Cat U Games Press Release Apr292014

MerryMakers, Inc.
3540 Grand Avenue, Suite 200
Oakland, CA 94610
April 29, 2014
Contact: Clair Frederick
Phone: (510) 451-2254
E-mail: clair@merrymakersinc.com
®
MERRYMAKERS, Licensor of James Dean’s
Mega-Hit PETE THE CAT, Extends License to
Leading Original Game Producer UNIVERSITY GAMES
Oakland, CA – MerryMakers, Inc., licensor of James Dean’s wildly popular brand
PETE THE CAT, announces a partnership with leading original game producer
UNIVERSITY GAMES.
UNIVERSITY GAMES has fast-tracked multiple puzzles and board games in various
formats, all to hit the market this year. With the increasing popularity of PETE THE CAT,
the new line from UNIVERSITY GAMES is positioned for strong holiday sales and beyond.
“All the grooviness of PETE THE CAT will come to life in this dynamic line by top-notch
game designer UNIVERSITY GAMES,” says Clair Frederick, President of MerryMakers. “We‘ve long admired their
creativity and innovation and are excited they’ll fulfill a pent-up demand for Pete.”
“PETE THE CAT as a character and our board game are perfectly in tune with today's families,” adds Bob Moog,
President of UNIVERSITY GAMES. “The game captures all of Pete's personality while teaching young children
brain development skills.”
PETE THE CAT is the star of the enormously popular children’s books series published by HarperCollins. More than
FIVE MILLION hardcover books have been sold, including 2.9 MILLION in 2013. An internet sensation, Pete has
over 15 MILLION YouTube hits coming from an overwhelming 350,000 YouTube videos. And Pete is a social media
celebrity, featured on Facebook, Twitter, Instagram and Pinterest.
Founded in 1985 and now a major player in the international market, UNIVERSITY GAMES
boasts an in-house product development team that has made it the leading original game
producer in the industry. With games like Kids on Stage™, Totally Gross®, Brain Quest®
and the Eric Carle Learning System, adults and children have come to rely on University
Games for an array of top notch, entertaining and educational products.
UNIVERSITY GAMES distributes more product in more outlets and more markets than
any other game company.
MerryMakers, Inc., established in 1994, designs, manufactures and distributes a gift line based on bestselling and
classic children’s books, museum collections, and historical figures. The licensing division was founded in 2012.
For more information, see www.merrymakersinc.com or call toll-free: (888) 989-0454.
For more information on James Dean and Pete the Cat, visit www.petethecat.com
For more information on University Games, visit www.ugames.com
###