2015 media kit - Go Country 105

2015 MEDIA KIT
GO
COUNTRY
105 FM
WHO WE ARE + FACTS
OUR HISTORY
Mount Wilson FM Broadcasters, Inc, is a family owned and operated station group based in Los
Angeles since 1959. In February 2007, Mount Wilson returned the Country Music format to the FM
dial with Go Country 105. Go Country 105 enjoys one of the best signals in LA – along with an all-star
lineup that includes Graham Bunn, Christine Martindale and Paul Freeman.
FACTS
Go Country 105 is the ONLY Country Music station
serving the over 10 million+ population of Los
Angeles and Orange Counties.
Go Country 105 has a fiercely loyal audience of
over 1.2 million. 70% of our listeners are 25-64
and employed.
Go Country 105 enjoys a 51% Female and 49%
Male listener base – from teenage fans to affluent
baby boomers.
Mount Wilson FM
Broadcasters, Inc.
1500 Cotner Ave,
Los Angeles, CA 90025
310.478.5540
FAX 310.445.1439
www.gocountry105.com
Go Country 105 has a history of direct response
success in the categories of automotive, retail,
health and beauty, clinical studies and finance.
OUR REACH
GO
COUNTRY
105 FM
DEMOGRAPHIC PROFILE
Go Country 105 has a Balanced Male/Female Composition
Age Composition
Mount Wilson FM
Broadcasters, Inc.
1500 Cotner Ave,
Los Angeles, CA 90025
310.478.5540
FAX 310.445.1439
www.gocountry105.com
Source: Nielsen LA Radio Jan-Nov‘ 15 M-Sun 6a-12mid 12+
GO
COUNTRY
105 FM
GO COUNTRY 105 SNAPSHOT
Winter Fest
February
Graham Bunn
M-F 6am-10am
Christine Martindale
M-F 10am-3pm
Stagecoach
April
Paul Freeman
M-F 3pm-8pm
Summer Under
the Stars
Jul-Aug
Music
M-F 8pm-12a
Go Fest
June
Rewards Club
99,000
Members
240,000
Avg
Pageviews
24,500+
Instagram
followers
22,555
Text Club
members
Mount Wilson FM
Broadcasters, Inc.
1500 Cotner Ave,
Los Angeles, CA 90025
310.478.5540
FAX 310.445.1439
www.gocountry105.com
18,000+
Twitter followers
115,000 monthly
streams
92,000+
Facebook likes
5,700+
Pinterest followers
GO
COUNTRY
105 FM
ON-AIR TALENT
GRAHAM BUNN
Weekdays 6a-10a
Go Country 105 announcer and television personality Graham Bunn
was born and raised in Raleigh, North Carolina. He played college
basketball and went on to play professional basketball in Europe
before returning to the United States to pursue different projects in
television. Graham is excited to bring his love of country music to
radio.
PAUL FREEMAN
Weekdays 3p-8p
Paul landed his first on the air job while still a junior in high school and
the rest is history. His journey via the airways landed him on some of
the top radio stations in Los Angeles – including 13 years at KIIS FM
which was number one with the highest ratings in its history.
LAURIE ALLEN
DAVID BUGENSKE
Weekdays 6a-10a
Go Country 105 announcer David is a military brat who claims
Satellite Beach, FL as home. He realized that radio was his calling at
the age of 3 when he discovered his love for his own voice thanks to a
Fisher Price Cassette Recorder with attached microphone. David
moved to Los Angeles in 2009 and after attending his first Stagecoach
and meeting the wonderful staff at Go Country 105, he knew that he
needed to do whatever it took to work for America's most listened to
country station. David loves country music and even more, meeting
people who share that same love!
Sundays 8a-2p
Laurie fell in love with radio at age 7 when she toured her hometown
station in Morris, Minnesota. The resulting radio career began while
in high school, working “up and down the dial” at stations in Omaha,
St. She joined the family at Go Country in December of 2008.
GARY CAMPBELL
Sundays 2p-7p
Gary grew up in Southern California, and got his start at the UCLA
radio station. From there it was on to stations in the High Desert,
Inland Empire and Los Angeles, where he spent eighteen years at
Country 93.9 KZLA. He also hosts country shows on the Dial-Global
network. Gary enjoys hanging out with his dogs, and people too.
CHRISTINE MARTINDALE
Weekdays 10a-3p
Mount Wilson FM
Broadcasters, Inc.
1500 Cotner Ave,
Los Angeles, CA 90025
310.478.5540
FAX 310.445.1439
www.gocountry105.com
Christine has been in radio for over 25 years and is loving every minute
of it. For the past 12 years she was with KOST/KBIG. A long-time
resident of Orange County, Christine has been enjoying the wonderful
experience of working in the number one radio market, and is thrilled to
be a part of the Go Country 105 family.
CODY ALAN
Nightly 12a-5a
After stints in South Carolina, Georgia and Florida, Cody made it
to the major leagues at age 23 when he landed a gig at
KPLX/99.5 The Wolf in Dallas-Fort Worth, Texas. Cody has
received numerous national awards including DJ of the Year
from Country Radio Broadcasters, with his most recent
nomination from the Academy of Country Music.
GO
COUNTRY
105 FM
OUR CUSTOMER PROFILE
CATEGORY
KKGO QUAL. INDEX*
PROFESSIONAL/MANAGEMENT
131
HOUSEHOLD INCOME $100K +
123
CHRISTINE MARTINDALE
HOUSEHOLD INCOME
$150K-$249K
COLLEGE GRADUATE OR MORE
Mount Wilson FM
Broadcasters, Inc.
1500 Cotner Ave,
Los Angeles, CA 90025
310.478.5540
FAX 310.445.1439
www.gocountry105.com
145
131
MARKET VALUE OF OWNED
HOME: $500K OR MORE
122
OWN RESIDENCE
105
AMOUNT SPENT ON INTERNET
PURCHASES THIS YEAR: $2,500
134
AMOUNT TO SPEND ON A NEW CAR
NEXT YEAR: $45K+ OR MORE
157
*Index Over 100 is Above Average
Source: Los Angeles Scarborough Aug 14-Jul 15 Qual. Cume Index
GO
COUNTRY
105 FM
GO COUNTRY 105 EXPOSURE / EVENTS / CONCERTS
CHRISTINE MARTINDALE
Mount Wilson FM
Broadcasters, Inc.
1500 Cotner Ave,
Los Angeles, CA 90025
310.478.5540
FAX 310.445.1439
www.gocountry105.com
GO FEST 2015
Featuring Lady Antebellum
GO FEST 2014
Featuring Miranda Lambert
GO
COUNTRY
105 FM
CHOOSE THE RIGHT PRODUCT
ON-AIR
:10, :15, :30 or :60 Live or Recorded Spots,
Sponsorships, Endorsements, Call-Ins. *Prices Vary
ON-AIR
SPONSORSHIPS
•
•
•
•
Traffic Sponsorships: 6am-9am, 4pm-7pm
Entertainment Sponsorship: 8am hour
Country News Sponsorship: 6am-8am
Revved Up Country : 5pm on Friday
:10 TAGS
•
Pet Adoption: (Pet Related Sponsorship)
9am, 12pm, and 3pm hour
• Music Sponsorship: All dayparts
• Double Double Sponsorship:
Weekdays at 5pm
*Prices Vary
CHRISTINE MARTINDALE
• 46,119 average impressions per month for 300x250 banner
WEB/ MOBILE
• 12,000 Go Country 105 Mobile App Users
728x90
300x250
300x250
Mount Wilson FM
Broadcasters, Inc.
1500 Cotner Ave,
Los Angeles, CA 90025
310.478.5540
FAX 310.445.1439
www.gocountry105.com
728 x 90 Locked Banner
on Go Country 105 homepage
Price: $600 per week
300 x 250 Rotating Banner and Pre-Roll
on Go Country 105 Streaming Music Player
Price for :15 sec audio pre-roll and banner
(up to 4 per week): $250
300 x 250 Rotating Banner
on Go Country 105 homepage
Price: $300 per week
Price for :15 sec video pre-roll and banner
(up to 4 per week): $300
320 x 50 Rotating Banner
on Go Country 105 Mobile
App
Price: $100 per week
GO
COUNTRY
105 FM
CHOOSE THE RIGHT PRODUCT
EMAIL
• Go Country 105 email blast reaches over 65,000 members
WEB
Display Advertising & Streaming
Weekly E-mail Blast Inclusion
105 words or less and logo and link top slot
Price: $1,000 per email blast
Mount Wilson FM
Broadcasters, Inc.
1500 Cotner Ave,
Los Angeles, CA 90025
310.478.5540
FAX 310.445.1439
www.gocountry105.com
Weekly E-mail blast inclusion
105 words or less and logo link
middle or bottom slot
Price: $1,000 per email blast
Exclusive E-mail Blast
Price: $2,000 per e-mail blast
Custom Webpage
gocountry105.com with keyword
Price: $500 per month
Takeover Ad Sponsorship
Takeover Banner Ad 800 x 450 for 24 hours
300 x 250 Rotating Banner for a week
728 x 90 Locked Banner for a week
on Go Country 105 homepage
Price: $2,000
GO
COUNTRY
105 FM
CHOOSE THE RIGHT PRODUCT
SOCIAL MEDIA
• 92,000+ fans on the Go Country 105 FB page
• 18,000+ Twitter followers for Go Country 105
Facebook Post
includes 140 characters or less and
must be related to an offer or country event
Price: $500 per post. Limit 1 per week
Mount Wilson FM
Broadcasters, Inc.
1500 Cotner Ave,
Los Angeles, CA 90025
310.478.5540
FAX 310.445.1439
www.gocountry105.com
Twitter Post
includes 140 characters or less and
must be related to an offer or country event
Price: $500 per post. Limit 1 per week
GO
COUNTRY
105 FM
CHOOSE THE RIGHT PRODUCT
REWARDS PROGRAM
•
•
Reaches over 99,000 members
Members gain points by playing games, entering contest
& interacting with sponsors
2 Week Promotion
Customized page with your logo & info in Go Country Rewards
300x250 banner that would rotate on our rewards program
300x250 banner that would rotate on our website
including homepage
Banners can be designed in-house at no extra cost
OUTDOOR ADVERTISING
•
Mount Wilson FM
Broadcasters, Inc.
1500 Cotner Ave,
Los Angeles, CA 90025
310.478.5540
FAX 310.445.1439
www.gocountry105.com
Database of all participants interested in your services
:15 Pre-Roll on streaming player
2 Facebook Posts
2 Tweets
Price: $2,500
ON-SITE/STREET TEAM
Over 500,000 views for Citadel Billboard a day
Citadel Billboard off 5 Freeway
Your logo to be displayed on 30x23 feet tall and wide
LED billboard Logo to be up to half the size of ad.
Price: $1,000 per week
On-Site Street Team Sponsorship
Go Country 105 street team can provide 2-3 hour on site
visit that’ll include 7 on-air mentions to run Monday
through Sunday from 5am-12am.
Price: $1,000
GO
COUNTRY
105 FM
CONNECT WITH US
Have questions? Please contact:
Michael Levine/ Station Manager-Director of Marketing
Office: (310)478-5540 x246
mlevine@mountwilsoninc.com
Check us out @ www.gocountry105.com
Follow us on Twitter, Facebook and Instagram
Mount Wilson FM
Broadcasters, Inc.
1500 Cotner Ave,
Los Angeles, CA 90025
310.478.5540
FAX 310.445.1439
www.gocountry105.com