2015 - Asian Hospitality

Transcription

2015
ECONOMY HOTEL
FRANCHISING
SUPPLEMENT
FRANCHISING
COSTS
2015
UPSCALE & UPPER MIDSCALE
Supplement to June
AAHOA Lodging Business
and Asian Hospitality
AMG
Asian Media &
Marketing Group
EMBRACE • ENGAGE • ENRIC H
UK • USA • INDIA
Asian Media & Marketing Group USA Upscale & Upper Midscale Franchising Costs 2015
37
FRANCHISING
COSTS
2015
Brand NameEstimated investment for new build
Estimated investment
for conversion
Franchise Fees
Aloft
(136 rooms)
(136 rooms)
Application
Upscale
$15.4M - $22M
$1.5M - $11.5M
$60,000 plus
Some F&B
$450/room over 150 rooms
Starwood Hotels & Resorts Worldwide
Best Western Plus
Not Available
Not Available
Affiliation
Upper Midscale
$42,000 plus $200/room
Some F&B
over 50
Best Western Premier
Evaluation
Upscale
$4,000
Some F&B
Cambria Suites
(121 rooms)
Not Applicable
Upscale
$11.2M - $13.2M
Some F&B
Choice Hotels International
Affiliation
$500/room
$60,000
minimum
Clarion
Not
(160 rooms)
Upper Midscale
Available
$520,000 - $2.7M Some F&B
Affiliation
$300/room
$40,000
minimum
Comfort Inn
(88 rooms)
(80 rooms)
Upper Midscale $4M - $6.8M
$2m
Some F&B
Affiliation
$500/room
$50,000
minimum
Country Inn & Suites
(80 rooms)
(80 rooms)
Upper Midscale $6.8M - $8M
$6.8M - $8M
Breakfast
plus $2,500
Carlson Rezidor Hotel Group
PIP fee
Courtyard
(80-100 rooms)
Not Available
Upscale
$9M-$15.7M
Some F&B
Marriott International
Crowne PlazaHotel
Not available
Upscale
(300 rooms)
$5,000 PIP fee
Full Service $27M - $50M
InterContinental Hotels GroupSuites $29.6M - $51.4M
Resort $33.6M - $58.4M
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License
$450/room
$50,000 minimum
Application
$10,000
Application
Greater of $75,000
or $500/room
Application
$500/room
$75,000 minimum
Capital Reserve 5% GRR*
Technology $13/room*
FRANCHISING
COSTS
Royalty & Marketing Fees*
Loyalty Program Fee*
Reservation Fee
Call center $3.85
Internet $2
GDS $5.50
OTA $2
5.5% & 4%
5% of room rate
GRR
Annual Dues
10 cents
$1,768 plus
per revenue dollar
$59.45 to $2.31/room
Membership per day
$1.56/room
plus; $1.42 to $1.24/room
First 12 months
15 cents/room
After 12 months
Fee based on previous
12 months.
GDS $7.20
OTA $4.30
5% & 4% GRR
4.5 - 5% GRR
GDS $6.75
OTA 10%
4.25% GRR
4.5 - 5% GRR
GDS $6.75
3.25% GRR
OTA 10%
5.65% & 3.85% GRR
4.5 - 5% GRR
GDS $6.75
OTA 10%
5% & 2.5%
GRR
4.75% GRR
1.25% GRR
5.5% & 2% GRR
2.6% GRR
0.9% GRR and $2/room
Initial fee
$10/room;
then 4.75%
of revenue
plus $4.75 per stay
Voice $6.50/call
GDS/OTA 10%
GRR*
5% & 3%
GRR
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2015
FRANCHISING
COSTS
2015
Brand NameEstimated investment for new build
Estimated investment
for conversion
Double Tree
Hotel
Not available
Upscale
(250 rooms)
$7,500 PIP fee
Full Service $35.5M - $59M
Hilton Worldwide Suites (250 rooms)
$38.7M - 62.4M
Franchise Fees
Application
$75,000 plus
$450/room or
suite over 250 rooms
EVEN Hotel (132 rooms)
Not available
Upper Midscale $11.4M-$18.2M $5,000 PIP fee
Select Service w/ F&B InterContinental Hotels Group
Application
$500/room but not less
than $60,000
Technology
$13/room*
Cap Reserve
5% GRR*
Fairfield Inn (80-100 rooms)
Not Available
Upper Midscale
$6.2M-$11M
Breakfast
Marriott International
Application
$50,000 or $400/room,
whichever is greater
Four Points
(134 rooms)
(134 rooms)
Application
Upscale
$13.9M - $18.9M
$1.6M - $11.6M
$60,000 plus
Full Service
$450/room
Starwood Hotels & Resorts
over 150 rooms
Worldwide
Hampton Inn
Hotel Not Available
Application
Upper Midscale
(51 rooms)
$7,500 PIP fee
$75,000 plus
Breakfast
$3.7M - $6.6M
$400/room
Hilton Worldwide
Suitesover 150 rooms
(101 rooms)
Computer system
$7.7M - $13.5M
$600-$1,200*
Hilton Garden Inn
(136 rooms)
Not Available
Upscale
$11.4M - $21M
$7,500 PIP fee
Full Service
Hilton Worldwide
Application
$75,000 plus $400/room
over 150 rooms
Computer system
$815-$1,485*
Holiday Inn
Hotel
Not available
Upper Midscale
(143 rooms)
$5,000 PIP fee
Full Service $12.7M - $17.3M
InterContinental Hotels Group
Resort
(180 rooms)
$17.4M - $23.7M
Application
$500/room
$50,000 minimum
Capital Reserve 5% GRR
Technology
$13/room*
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FRANCHISING
COSTS
Reservation Fee
5% & 4%
4.25%
GRR
Maximum
$110 per stay
18 cents
Internet 10%
GDS/OTA
$4.50
5% & 3.5% GRR
4.75% of full folio*;
$4.75 per enrollment
3rd party
10% GRR*
GDS $6.30
5% & 2.5% GRR
1.75% GRR
0.8% GRR
and $2.40/room
5.5% & 4%
5% per stay
GRR
Contact Center $4
Voice $1.79/call +$3.10
Internet $2.65
GDS $5.50
OTA $2.65
6% & 4 %
4.9% room
GRR
revenue
$110 maximum
18 cents
Internet 10%
+ $1.50
OTA $4.50
5.5% & 4.3%
Options
GRR
1. Fixed price based
on ADR + maximum fee
2. 4.7% per stay w/ $110
5% & 3%
GRR
Initial fee
$10/room;
then 4.75% of revenue
plus $4.75 per stay
18 cents
Internet 10%
+ $1.50
OTA $4.50
maximum
Voice $6.50/call
GDS/OTA 10%
GRR*
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2015
FRANCHISING
COSTS
2015
Brand NameEstimated investment Estimated investment
for new build
for conversion
Franchise Fees
Holiday Inn Express (93 rooms)
Not available
Upper Midscale $7.2M - $10M
$5,000 PIP fee
Breakfast
Application
$500/room
$50,000 minimum
Hotel Indigo (140 rooms)
Not available
Upscale
$15.2M - $34M
$5,000 PIP fee
Some F&B
Application
$550/room
$60,000 minimum
Hotel RL (200 room)
(200 room)
Upper Midscale $31M - $39M
$1.5M-$5M
Full Service
Red Lion Hotels Corp.
Application
$50,000
Revenue Management
$6.50/room*
CRM $3.50/room*
Digital Marketing $1,000*
Technology $1.50/room*
STR Report $70*
Hyatt Place$13.3M-$18.4M
Not Available
Application
Upscale $60,000 + $400/room
Breakfast
over 150 rooms
Hyatt Hotels Corp.
La Quinta Inn & Suites (100 room)
(100 room)
Application
Upper Midscale$6.9M - $9.7M
$324,100 to $4M
$5,000
Breakfast
Initial $55,000
La Quinta Inns & Suites
+ $500/room over 100
Lexington (100 room)
(100 room)
& Lexington Inn $7M - $11.8M
$127,200 - $178,000
Upper Midscale
Limited Service
Vantage Hospitality
Magnuson Grand Hotel Not Available
Not Available
Upper Midscale
Limited or Full Service
Magnuson Worldwide
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Application
Inn -$3,000 Hotel -$5,000
Initial
Inn -$15,000 + $200/room
over 60 rooms Hotel -$25,000
+ $200/room over 100 rooms
Revenue Management $99*
Conference $100*
Setup
$10,000 w/ 3 - year license;
$5,000 w/7 - year license;
$1,500 w/ 10 - year license
FRANCHISING
COSTS
Reservation Fee
5% & 3%
GRR
Initial fee
$10/room;
plus $4.75 per stay
Voice $6.50/call
GDS/OTA 10%
GRR*
5% & 3.5%
GRR
Initial fee
$10/room
plus $4.75 per stay
Voice $6.50/call
GDS/OTA 10%
GRR*
$3.50/room
10% room revenue
4% of guest spend, including room rate
and incidentals GDS / 3rd Party
On average,
$7.10 per reservation
$83.33 per room
$8,333.33 minimum
& $8,333.33 for
1-150 rooms;
$12,500 for 151+ rooms
3.5% GRR
4.5% & 2.5%
5% of room rate
GRR
Membership $1,000
Inn-$30 x rooms or 3% GRR
initial fee +
$1,800 minimum
6.5% room
Hotel- $35 x rooms or 3% GRR
revenue
$3,200 minimum
Marketing $19 x rooms
w/ $1,140 min for Inn
and $1,520 min for Hotel
None
None
2% GRR
Call Center
$1.50/call + $4.50/res
Vantage.com
$6.50
TA 10% gross
booking amount
GDS/OTA
$6.50
5% GRR*
OTAs – Must have at least
10% of rooms available.
Owner pays commission
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2015
FRANCHISING
COSTS
2015
Brand NameEstimated investment Estimated investment
for new build
for conversion
Franchise Fees
Park Inn (200 room)
Not Available
Upper Midscale $1.7M - $4.8M
$2,500 PIP fee
Restaurant option
Initial
Greate of $35,000 or $350/room
Application
$10,000 (included in initial fee)
PMS/Tech*
$1,986-$2,499
Radisson
(200 rooms)
Not Available
Upscale
$3M-$7.3M
$2,500 PIP fee
Restaurant option
Initial
Greater of $75,000 or $500/room
Application
$10,000 (included in initial fee)
PMS/Tech*
$17-$19/room
for bundled services
Ramada Plaza (150 rooms)
(150 rooms)
Application
Upper Midscale
$12.7M
$3.8M
$1,000
Wyndham Hotel Group
Initial
Greater of $350/room or $35,000
Integration
$6,400 new $7,900 conversion
Red Lion Hotel (250 rooms)
(250 rooms)
$960,250 - $4M
Full Service
Red Lion Hotels Corp.
TRYP
(150 rooms)
(150 rooms)
Upscale
$13M - $21.5M
$1.3M - $11.7M
Some F&B
Wyndham Hotel Group
Wyndham Garden Hotel (126 rooms)
(126 rooms)
$564,470 - $9.8M
Some F&B
Wyndham Hotel Group
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Application
$300/room; $60,000 minimum
Revenue Management $8/room*
CRM $3.50/room*
Digital Field Marketing $2,000/qtr
Reputation Management
$150 one-time fee + $99/mo.
Technology Fee $1.50/room*
STR report $100/yr
Application
$2,500
Initial
Integration $9,000
Application
$2,500
Initial
Integration
$7,900
FRANCHISING
COSTS
2015
Reservation Fee
4.5% & 2%
4.75%
1.24% GRR*
GRR
GRR + 4.75-3%
TA/OTAs 10%
Gross F&B
revenue
5% GRR* or
$150,000/year
whichever is
greater & 2% GRR
4.75%
GRR + 35 - 4.74%
Gross F&B
revenue
2% GRR
TA/OTAs 10%
4.5% & 4%
5% GRR
Basic fee of 2%
GRR
GRR included in
marketing fee
GDS $6.55
Internet $5.55
3rd Party $2
5% & 3.5%
GRR
1 cent/point
Travel agent 10%
5% & 3%
5% GRR
TRYP.com $3.83
GRR
Agencies 20% GRR
GDS/Internet $10.38
Voice $10.38
3rd Party $3
5% & 3%
5% of total
Wyndham.com
GRR
invoice
$3.50
OTA $5.50
GDS $7.75
Voice $12.90
3rd party $3
45
FRANCHISING
COSTS
46
2015
FRANCHISING
COSTS
2015
Back to the Basics
Economy brands
provide a good starting
point for new and
independent hoteliers
looking to play the
franchising game,
but owners should do
their homework before
taking the plunge
Motel 6 modern design
By Jonathan Springston,
AAHOA Lodging Business
M
any Asian-American hoteliers own and operate hotels
in the economy segment.
Hotels in this space are small-to
medium-sized properties that offer
a very limited amount of on-site
amenities and services.
For hoteliers who are just starting
in the business or are looking to put
a flag on their independent property,
the economy segment could be a
good place to start.
“You want to understand the
branded hotel business from the
you start to hit the next steps.”
Over the course of the last year,
AAHOA Officers have encouraged
independent hotelier members who
are interested to consider putting a
flag on their property.
DUE DILIGENCE:
You have
to do some homework before
deciding on a brand.
North Carolina hotelier Jimmy Patel, who
is also vice chairman of AAHOA
basis of where you have the least
amount of costs you have to put into
staffing [and] what you need to do
to run the hotel,” Lester Adams,
AAHOA Vice President of Franchise
Relations, said. “It gives you the ability to understand and learn before
“Some independents are doing
just fine, but some guys that would
consider getting in on the bottom
level flag, they could get the franchise perspective,” AAHOA Vice
Chairman Jimmy Patel said. “Essentially, you move the entire industry
up in some respect. It’s not to say
that all independent people should
be franchised, but you want people
who have a little bit of experience
to try and move up to the next level,
whatever flag that is. We want to
give them the tools to have that ability to take that next step.”
While putting a flag on a hotel has
certain benefits, such as the name
recognition and tools from the hotel
company, challenges exist in the
economy space, whether it’s pushing
higher average daily rate (ADR) or
the aging inventory hotel companies
are moving from upper tier brands
into the economy space.
“You have to do some homework,
and try your best to affiliate with the
best people,” Jimmy Patel said. “Is
the brand’s frequency club, if they
have one, performing and giving you
any return? Are there fees associated
with their property management
system, and how are they impacting
47
FRANCHISING
COSTS
2015
BETWEEN THE LINES:
Prior to signing the
franchise agreement, you
have to ask for in writing
a disclosure of all internal
policies that you are going to charge me for.
Jay S. Patel of LHS Cos. in Pensacola, Fla.
your bottom line?”
Franchise agreements are often
dense documents that can be difficult
to decipher, but they do provide a
framework that potential franchisees
must understand before embarking
on a branded journey.
“The trickiest thing with any
brand is knowing what is not in that
franchise agreement, what you have
to find in the franchise disclosure
document (FDD) and what you have
to find when you’re dealing with the
brand. There’s ultimately nothing
altogether tricky about it, but people
tend to go to one document thinking they can find everything. That’s
what you can’t do. The franchise
agreement is going to give you your
basic franchise language. The FDD
is going to give you a different set of
language. Then there is still a lot of
things you have to understand that
are going to come from just working
with the brands, and those things
may change at different points in
time,” Adams said. “You may have
rewards points, which are talked
about within the franchise agreement and the FDD. As changes come
along, you have to go away from
those documents to talk to the brand
specifically, because they’re not going to change in that document you
signed, they’re going to change it in
other places. You have to keep up
with those changes.”
Adams noted that some of the
more confusing aspects of a franchise
agreement often revolve around
liquidated damages, property
improvement plans (PIPs), quality
assessments, and the impact of other
48
properties on your hotel.
Jimmy Patel said it’s very important for franchisees to look closely at
all the fees associated with the brand,
be it frequency club fees, some type
of processing fees for guest service
issues or software maintenance.
“When you look at your monthly
statement, you’re not just paying
royalty fees, you’re paying all these
other fees that are adding up on top
of your costs,” he said. “I had a 40room property. My royalty fee would
maybe average $1,000 to $1,100 based
on monthly revenue. Then you start
adding up all these $600 or $700 fees
on top of that. What percentage of
your royalty was that?”
“My advice to the prospective
licensee is prior to signing the franchise agreement, you have to ask for
in writing a disclosure of all internal
policies that you are going to charge
me for,” Jay S. Patel, chairman of the
AAHOA Industry and Franchise Relations Committee, said. “Once you
sign the agreement, you see on your
statement the standard language that
basically says, ‘We have the right
to amend our policies from time to
time.’ You give them a green light
to come back later and charge more
fees. You can’t argue because it is in
your franchise agreement.”
Jay S. Patel, who is the CEO of
LHS Companies and author of Franchising: Is it Fair? How to Negotiate
an Equitable Franchise Agreement,
helped architect the AAHOA 12
Points of Fair Franchising in 1999.
He recommends every potential
franchisee take their agreement to a
third-party attorney before signing;
in particular, one with prior experience with franchise agreements.
“Spend the $3,000 [now], and you
will save more than that if an issue
ever comes down the road,” Jimmy
Patel said.
Throughout the year, AAHOA
offers webinars and educational sessions at Regional Conferences and
Town Hall meetings to help members
understand these agreements. But
Adams stressed that while AAHOA
can provide some guidance, there
really is no substitute for taking the
agreement to an experienced attorney.
“You should have that attorney
go through the agreement and make
sure you understand all the things
that need to be understood. Once
you sign it, you’re going to be held
to what you signed. Too many times
people have said, ‘Well that wasn’t
told to me.’ But if you flip to page
four, there it is,” he said. “If you
haven’t looked at it thoroughly,
and you haven’t had a third party
attorney look through it fully, it’s
only going to work to your detriment.”
GOOD START:
Going from an
independent hotel to an economy
franchise brand “gives you the
ability to understand and learn
before you start to hit the next steps.
Lester Adams, AAHOA vice president of franchise relations
FRANCHISING
COSTS
49
2015
FRANCHISING
COSTS
2015
With an estimated 4,500 economy-segmented properties in the U.S.,
economy brands account for more than 80 percent of Wyndham
Hotel Group’s franchising business.
Far from cornering the market, however, WHG leadership is
“constantly reintroducing our brands and exploring new ways”
the economy-segmented hotels can compete in a landscape well
peppered with value-laden options, says Keith Pierce, executive vice
president of WHG’s brand operations.
One significant way WHG attempts to rise above the competition is to offer some form of breakfast at nearly all of its brands, making
it a standard at Super 8 (SuperStart) and Days Inn (Daybreak). Days Inn franchisees can choose “good, better or best” healthy options
such as eggs, oatmeal and yogurt. Super 8 also features expanded options, including waffles. WHG’s other economy brands offer limited
breakfast options. Keeping the traveling public’s penchant for healthy choices, Days Inn also has either a swimming pool or a fitness room.
Conversions are the most frequent type of franchise deal, but Pierce said WHG is signing up franchisees eager for the Days Inn new
prototype. Microtel, a new-build brand, has also launched a redesign. And Howard Johnson is undergoing a refresh.
Application fee is $1,000. Rewards program fee is 5% GRR per month.
www.wyndhamhotelgroup.com
Brand Name
Super 8
Number of
Total investment
franchised
new build
properties in U.S.
Total investment
Franchise Fees conversion
1,718
60 rooms
60 rooms
The first Super 8 motel,
$2.9M to $3.9M
$176,000 to $1.6M
a 60-room property in Aberdeen,
S.D., opened in 1974
charging $8.88 per night.
www.super8.com
Initial or Relicense: $25,000 (conversion) or
$25,500 (new) + $100 per room
if more than 120 rooms
Integration:
$6,400 new build,
$7,000 conversion
Royalty Fee Marketing Fee
Per month Per month
5.5 % of GRR
3 % of GRR
1,580
89 rooms
100 rooms
Initial or relicense:
The Days Inn brand was $4.7M to $7.3M $199,000 to $2.4M
$35,000 or $350 per
created by Cecil B. Day in 1970.
room, whichever is greater
www.daysinn.com
Integration: $6,400 new
build, $7,900 conversion
5.5 % of GRR
3.8 % of GRR
The brand pioneered hotel $4.7M to $8.2M
$185,000 to $2.5M
$35,000 or $350 per
franchising in 1954.
room, whichever is greater
www.hojo.comIntegration: $6,400 new
build, $7,900 conversion
+
Room sales:
2% of GRR
Travelodge
341
For 100 rooms
For 100 rooms
Initial or
Founder Scott King opened a
$4.5M to $7.1M
$198,000 to $1.9Mrelicense:
motel in 1935. Five years later
$35,000 or $350 per room,
he established the whichever is greater.
Travelodge brand.
Integration: $6,400 new build
www.travelodge.com
$7,900 conversion
4.5% of GRR
2% of GRR
Microtel Inns & Suites
6% of GRR
2% of GRR
Days Inn
Howard Johnson
249
For 100 rooms
For 100 rooms
Initial or relicense:
4.5% of GRR
292
For 100 rooms
Microtel is a
Initial: $40,000 or $400
Opened in 1989 in
$4.5M to $6.7M new-build brand
per guest room or suite.
Rochester, N.Y.
www.microtelinn.comTransfer or relicense:
Application plus Initial fees.
Integration: $6,400
2% of GRR
Combined fees:
348
100 rooms
100 rooms Initial: $6,000
$25 per room for hotels
Established in 1974 $4.7M to $7.2M
$124,000 to $1.6M
with up to 50 rooms.
in Columbus, Ohio.
For hotels with more than
www.knightsinn.comTransfer or Renewal:
$3,000
50 rooms, 5% of GRR
Knights Inn
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FRANCHISING
COSTS
51
2015
FRANCHISING
COSTS
2015
Hospitality International Inc. has offered inexpensive franchising alternatives for hotel
owners and developers since 1982. HI’s five distinct brands offer potential franchisees a
choice of opportunities to best suit their particular market, geographic area and personal
business needs.
Application fee for all brands is $1,000. Administrative fee for all brands is $1,000. Both fees
are non-refundable (NF).
Royalty and Marketing fees differ for each brand, but Hospitality International also offers a
flat fee of $24.50 per room for both Royalty and Marketing or $425 if sum is less than $425.
www.hifranchise.com
Brand Name
Number of Total initial investment Total initial investment Franchise Fees franchised
for new build
for conversion
properties in U.S.
for 40 rooms
for 40 rooms
Scottish Inns
130
$1.4M to $2.6M
$133,600 to $547,000
Initial: $7,500 Average size:
42 rooms 3% of GRR
3% of GRR
Red Carpet Inn 130
$1.4M to $2.6M $133,600 to $547,000Initial: $10,000 Average size:
68 rooms
3.5% of GRR
3% of GRR
Passport Inn
15
$1.4M to $2.6M
$133,600 to $547,000Initial: $5,000
3% of GRR
Average size:
35 rooms or fewer 3% of GRR
3
$1.4M to $2.6M
$133,600 to $547,000Initial: $15,000
Average size:
140 rooms
4% of GRR
3% of GRR
Initial: $5,000
3.5% of GRR
3% of GRR
Limited-service brand
founded in 1967. Limited and full-service brand founded in 1968. Limited service at resort locations.
Master Host Inn
Limited to full-service soft brand for resort or
destination markets.
Downtowner Inns
Limited service in cities
or downtowns.
Per month Per month
3
$1.4M to $2.6M
$133,600 to $547,000
Average size:
40 rooms or fewer
New build agreements
When it comes to a new build hotel, keep in mind that some points in the franchise licensing agreement can be
negotiated differently than in a conversion. Mitch Miller, a franchise attorney in Palo Alto, Calif., offers these tips
when negotiating a franchise agreement for a new build.
• When building a new hotel, include in the franchise agreement the uncertainties of being able to open on a specified date. •
•
•
Development and construction are uncertain and unpredictable processes. Governmental processes and related
administrative agencies move at their own pace, over which you have little to no control. These uncertainties need to be expressly considered in the franchise agreement to avoid certain negative consequences such as being in breach of the agreed upon schedule or having to pay an extension fee. If you don’t negotiate this and you are delayed, you will have problems that are usually 100 percent avoidable.
In the area of royalty fees, ask the franchisor to reduce the fee during first 12 to 36 months of your hotel’s operation. This will help reduce cash outflows while you are building the business.
Sometimes a franchisor will change brand standards during the construction of your new hotel. If the franchisor mandates
that you modify the construction plans to meet the changes, it could result in substantial delays and cost you a
considerable amount of money. To avoid this, agree in advance with the franchisor to a certain set of plans and
specifications on a specific date. Agree that these construction and design plans are the controlling requirements and you will not be required to make changes to the plans after that date.
If the project never gets built or cannot be developed in the time required by the franchisor, you may lose the franchise
license. Minimize or avoid liquidated damages by negotiating the consequences of a failed project up front. Otherwise, the franchisee has little, if any, leverage.
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Choice Hotels International Inc. began as a marketing cooperative formed by
a group of seven Florida motor court owners in 1939. Operating under the
name Quality Courts United — the nation’s first hotel chain — the owners
sought to refer business to each other’s hotels and establish service standards
for their properties to better meet the needs and expectations of their guests.
Rewards fee is 3% of room revenue per month for both Econo Lodge and
Rodeway Inn brands.
www.choicehotels.com www.rodewayinn.com www.econolodge.com
Brand Name
Number of
Total investment
franchised
for new
properties in U.S. construction
Total
Franchise Fees investment for
conversion
Per month Per month
Econo Lodge
840
68 rooms
68 rooms
Affiliation: $125 per room 4.5% of
3.5% of
(Lodge or Inn & Suites)
$126,000 to $768,000 $126,000 to $768,000 with $25,000 minimum GRR
GRR
Brand was added to (includes
Choice Hotels in 1990s
reservations
services)
Rodeway Inn 450
62 rooms
62 rooms
Affiliation: $125 per room $33 per room $13 per room
(Inn or Inn & Suites) $88,000 to $516,000 $88,000 to $516,000
with $10,000 minimum
per month
Joined Choice Hotels (includes
in 1990s
reservation
services)
Magnuson Hotels owns the M-Star Hotel brand. The company offers up to $1.5 million in
financing for renovations and construction projects; and it works with the Hospitality Trade
Program through which hotel owners can upgrade FF&E, including LED lighting, at their
properties with no cash required. Payment is made by dedicating the revenue of a certain
number of rooms for a period of time. Magnuson offers rebates of up to 15% on reservation
fees twice a year to hotels that meet quality standards and garner high guest-satisfaction
scores. Magnuson Hotels requires its hotels to set aside 10 percent of their room inventory for
online distribution. The Star Club rewards program cost is offset by providing member guests
with private pricing offers.
Reservation transfer fee is 5% GRR per month.
www.magnusonhotels.com
Brand Name
Number of
Total investment
franchised
for new
Total
investment for
conversion
Franchise Fees (NF) Royalty Fee Marketing Fee
M-Star Hotel
18
Not available
Not available
Base fee: 5% of monthly GRR Included with Included with
An economy to upper
base fee
base fee.
economy brand Magnuson PMS is
Magnuson PMS is
Initial: $10,000
required: $995
required: $995
with 5-year license
GRR does not
include walk-ups
$5,000 with 7-year license
or direct
bookings;
$1,500 with 10-year license
Owners keeps
that revenue.
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America’s Best Franchising in Atlanta is the parent company of the three brands listed. America’s Best Franchising
was founded by Doug Collins, former president of Days Inn, in 1993 as Buckhead America. The name was changed in
2005 after Collins acquired America’s Best Inn chain. Sterling F. Stoudenmire IV became CEO of ABF in March 2014.
www.americasbestfranchising.com
Brand Name
Per Month
Number of
Total investment franchised
for new
Total
Franchise Fees Royalty Fee
Marketing
investment for
Per month /Reservation Fee
conversion
Per month
America’s Best Inns
95
Not available
Not available
& Suites
Application: $1,000 $12.50 per
Marketing:
room
1.5% of GRR
Initial: $25,000
Reservation:
1% of
GRR
Budgetel Inns & Suites
19
Not available
Not availableApplication: $1,000 $12.50 per
Marketing:
room
$7.50 per room
Initial: $25,000
Reservation:
7% of
GRR
Country Hearth
69
Not available
Not availableApplication: $1,000
Inns & Suites 4% of
Marketing:
GRR
1.5% of
Initial: $25,000 GRR
Reservation:
1% of
GRR
Budget Host Inns are in 37 states. Many are AAA rated, and the chain has been recognized among the
top five economy lodging chains by J.D. Power.
The chain offers an Internet reservation system, toll-free call center, printed travel directories, a quality
assurance program, vendor discounts, print advertising and direct access to its corporate office, seven
days a week. “The brand has minimum maintenance and housekeeping standards. Assuming the
property is in good condition and well-run, cost of conversion is minimal,” said Lisa Sawyer, CEO of
Budget Host Inns. “Our contract is a one-year term. No liquidated damages. No exit penalties. Annual
fees are divided into 12 monthly installments with no finance charges.”
www.budgethost.com
Brand Name
Number of
Total investment
franchised
new build
properties in U.S.
Budget Host Inns
Total
conversion
141
Not available Not available
Initial: $5,000 Established in 1975.
Budget Host
in Cameron,
Texas
54
Per month Per month
$1,500 plus
$480 annual sign royalty
plus $80
per unit.
None
Budget Host
in St. Ignace,
Mich.
FRANCHISING
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Key West Inns, Hotels and Resorts were founded in
1989 by the Jackson family. The company joined CEO
Steve Belmonte and the Vimana Franchise System
in May 2011. Key West founders Neal Jackson and
Cory Jackson Jr. serve as president and vice president,
respectively. The brand was re-launched in November
2011 and began a U.S.-expansion initiative. Although
the coastal design sported by some of the franchised
hotels focuses on family fun in resort and destination
areas, the versatile brand also caters to business
travelers in many of its markets. Amanda Belmonte,
director of marketing for Vimana, said the mostrecent Key West Inn opened in Indiana with seven
Dhruv Amin owns the beach-themed
more in the pipeline.
Key West Inn in Fairhope, Ala.
www.staykeywesthotels.com
www.VimanaFS.com
Brand Name
Number of
Total investment
franchised
for new
Total
conversion
Per month
Key West Inn (60-80 rooms),
24 Inn, Suites or Inn &
Not available
Application (NF): $2,000 3% of None
Suites (all suites), Inn & Suites Suites (60 rooms):
GRR
(20% rooms are suites), Hotel $3.1M to $4.4M
Initial: $12,000
(high-rise, large, full-service), Resort (Full-service, lounge, spa, Hotel (100 rooms):
Entry: $12,000
pool, fitness with 150-250 rooms)
$7.6M to $10M
Resort (150 rooms):
$17.3M to $19.7M
Vantage Hospitality Group in Coral Springs, Fla., is the parent of Americas Best Value Inn.
Roger Bloss founded the company in 1999 with a desire to keep hotel franchising simple for
both the franchisor and the franchisee. The chart shows 2014 fee rates. The membership
fees for 2015 and 2016 increase by $1 each year in all categories. The marketing fee will
increase by $1 next year, but the 2016 increase is not known as the members will vote on the
issue in December of this year. Vantage Hospitality’s rewards program, Club Vantage, has no
fees and is supported by the room discounts offered to loyal guests at the hotels. Owners
must daily set aside eight rooms or 5 percent of their total inventory for use by Vantage
Club guests.
www.vantagehospitality.com
Brand Name
Number of
Total investment
franchised
for new
Total
conversion
Per month Per month
Americas Best Value Inn 1,046
60 rooms
50 rooms
Application (NF): $1,500 None
Minimum of $520
$2.9M to $4M
$16,000 to $120,000
a month or $13
Initial: $10,000 up to 50 rooms; per room
$150 per room 50+ rooms
2014 Monthly
Membership:
Minimum of $780 a month or
• $19.50 per room first 50 rooms
• $15.50 per room for 51-75 rooms
• $14.50 per room for 76+ rooms
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Asian-American impact
Asian-American hoteliers have been Motel 6’s “biggest team mates,” said Jim Amorosia, CEO of parent
company G6 Hospitality. Of its 560 franchised properties the vast majority is owned by Asian-Americans. “We
have an extremely vibrant relationship with Asian-American hoteliers, and this is an opportunity to multiply
our businesses and not stay stagnant. They know what makes a business tick.”
Asian-American hoteliers have already identified a number of markets in the U.S. where the economy brand
can thrive. In addition, Amorosia is seeing licensing deals being struck in “feeder markets,” areas near highbarrier-to-entry markets that offer affordable opportunities to develop new economy hotels.
www.g6hospitality.com
Brand Name
Motel 6
Number of
Total franchised
investment for
properties in U.S. new construction
Total Franchise Fees investment for
conversion
Per month Per month
560
63 rooms
Not available Application: $5,000 5% of
Founded in 1962.
GRR
G6 Franchising’s name was
$2M to $2.9M Initial: $25,000 plus changed from Accor Franchising $400 per room
North America LLC in July 2012
in excess of 75 rooms. in connection with October 2012
acquisition of Accor’s U.S. economy
hotels by the Blackstone Group
3.5% of
GRR
(includes
reservation
services)
Motel 6 is owned by Blackstone Group, a private equity hotel investor. It acquired Motel 6 and
Studio 6 brands from Accor of France in 2012. Doing the numbers provides a picture of the
brands’ health:
$800,000: Cost of the first Motel 6 built in 1962 in California.
$1.9 billion: What Blackstone Group paid in 2012 to acquire Motel 6 and Studio 6
brands and hotels from Accor of France.
$500 million: Investment by Blackstone Group to renovate and refresh the brands.
1,100: Hotels in G6 Hospitality portfolio
The first Motel 6 opened in 1962
560: Franchised hotels
in California
100 to 125: Company-owned hotels G6 Hospitality is renovating each year.
150: Franchised properties are following suit each year, and adopting the brand’s Phoenix guestroom prototype.
300: Renovated hotels – franchised and corporate-owned – G6 Hospitality hopes to complete each year through 2016.
100 to 165: New Motel 6 franchises to come online in 2014, up from 60 deals last year.
www.g6hospitality.com/franchising/motel-6
G6 Hospitality expects its owned and franchised hotels to feature the Phoenix guest room design
56
FRANCHISING
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57
2015
2015
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Red Roof Inn was founded in 1972 by James R. Trueman. The first
Red Roof Inn opened in 1973 in Columbus, Ohio, with a rate of
$8.50. A Citigroup affiliate acquired the brand in 2007 for $1.3
billion from Accor of France.
For the past four years, Red Roof Inn has earned the highest
customer-satisfaction score among its economy lodging
competitors, according to the ReviewMetrix Consumer
Satisfaction Index, by MarketMetrix. Guests ranked Red Roof’s
rooms, service, cleanliness, and its overall value, higher than its
economy-brand competitors.
In December 2011, the chain launched a The first Red Roof Inn Next Gen redesign
$90-million Next-Gen redesign based on was at the Red Roof Inn Miami Airport
guests’ desires. The top request by far
was for more electrical outlets, and the second most requested change was for flat-screen
TVs.
This year, Red Roof Inn has gone even further and introduced a new level of economy
branding. Red Roof PLUS offers more guest amenities, such as premium bedding snack
boxes, in-room coffee and tea, a mini-fridge and a microwave. It hopes to have more
than 30 Red Roof PLUS hotels open by the end of 2014.
www.redroof.com
A Next Gen guestroom
Brand Name
Number of
Total initial
Total initial
Franchise Fees Royalty Fee Marketing Fee
franchised
investment for
investment for
Per month Per month
properties in U.S. new construction
conversion
for 65 rooms
for 65 rooms
Red Roof Inn or
357
Inn or Inn & Suites: Inn or Inn & Suites: Application: $3,000 4.5% of
4% of
Inn & Suites;
$3.4M to $4.5M
$93,600 to $1.3M
GRR
GRR
Red Roof PLUS;
PLUS: $3.4M PLUS: $561,600
Initial: $27,000 or $25,000
(includes
Red Roof PLUS & Suites to $4.6M
to $1.3M
for existing franchisees
reservation
services)
PLUS & Suites: PLUS & Suites:
Renewal: 50% of
$3.4M to $4.6M
$628,600 to $1.4M
Stand Out From Your Competition
In the economy segment of the U.S. hotel industry, it can be difficult for
brands at the same price points to differentiate themselves from one another. Here are some tips to stand out from the competition.
• Super cleanliness in guest rooms and bathrooms
• Superior customer service
• Create curb appeal with a stylish exterior, entrance and landscaping
• Offer grab-and-go food items in the lobby
• Go 100% smoke free
• Go green, adopt linen re-use and place recycle waste cans in guest
rooms
• Update guest room technology with flat-screen TVs and add more electrical outlets for recharging devices
• Offer free high-speed Internet
58
current initial fee
TOP Five Questions
for Prospective
Franchisees
1. Does the brand have a frequency/
loyalty club and if so, what are the
fees associated with it and what is
the return on investment?
2. What fees are associated with the
property management system?
3. If I want to get out of the brand
before the contract is expired, what
are the fees/damages involved?
4. Does the brand reserve the right
to levy new or additional fees in the
future? What are they?
5. Ask for everything in writing and
take all of it to a third-party attorney
for review.
FRANCHISING
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2015
FRANCHISING
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Primary Contact Information
Nancy Johnson
701 Carlson Parkway, Mail Stop 8203
Minnetonka, MN 55305
Telephone: (763) 212-1326
Fax: (763) 212-8197
Email: njohnson@carlsonrezidor.com
Website: www.carlson.com
The Carlson Rezidor Hotel Group – born in early 2012 – is one of the world’s largest and most dynamic hotel groups. The portfolio of the
Carlson Rezidor Hotel Group includes more than 1,300 hotels, a global footprint spanning 80 countries, a powerful set of global brands
(Radisson Blu, Radisson®, Country Inns & Suites By CarlsonSM, Park Inn by Radisson, Hotel Missoni and Park Plaza®). In most of the group’s
hotels, guests can benefit from the loyalty program Club CarlsonSM, one of the most rewarding loyalty programs in the world. The Carlson
Rezidor Hotel Group and its brands employ more than 80,000 people.
The Carlson Rezidor Hotel Group is headquartered in Minneapolis, Minn., and Brussels, Belgium.
Lisa Gallaway
Director of Sales
75 Caliente Street
Reno, NV 89509
Telephone: +1 775 315 8210
Fax: +1 775 323 6667
Email: lisa@chargerback.com
Website: www.chargerback.com
Chargerback helps streamline and automate the entire lost and found process. It’s an easy to use, cloud-based lost and found system that:
• makes it easier for guests to self-report lost items
• makes it easier for staff to match those reports with items that have been turned in
• can generate update emails to both your staff and the guest
• can generate pre-paid shipping labels to return the item to the guest
Businesses that use Chargerback can cut in half the time their staff spends on lost and found, and yet average over a 90% return rate when
guests self-report a lost item. Best of all, it is FREE to your business, requires no software to be installed, and includes free training your staff
can access anytime.
You can learn more about why so many AAHOA hotel and motel owners are choosing Chargerback here: http://www.chargerback.com/
chargerback/overview.asp.
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FRANCHISING
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FRANCHISING
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Cathy Poinsett
Sr. Director Creative Svc’s, B2B Marketing &
Development Marketing
10750 Columbia Pike
Silver Spring, MD 20901
Telephone: (301) 592-6720
Fax: (301) 592-5058
Email: franchise_sales@choicehotels.com
Website: www.choicehotelsfranchise.com
Founded over 70 years ago, Choice Hotels International, Inc. (NYSE:CHH) is one of the world’s largest hotel companies, with more than 6,700
hotels open or under development in more than 30 countries and territories. From the upscale Cambria Suites and Ascend Hotel Collection to
the iconic Comfort Inn and popular Quality Inn and Econo Lodge brands, Choice Hotels has a variety of options to fit your investment needs.
With expert-crafted training programs, national marketing support, a loyal customer base, and a global reservations system, we work day-in
and day-out to ensure we’re doing everything in our power to help drive reservations straight to your hotels. As a franchisee, you will be
supported by a dedicated team of Choice Hotels associates focused on delivering value for you, from our cutting-edge distribution systems to
property-level operational support. Our collaborative approach with franchisees is what truly makes us a leading player in today’s hospitality
industry.
Kyle Kurtz
AAHOA Account Manager
4277 Valley Fair St.
Simi Valley, CA 93063
Telephone: (800) 231-4553
Fax: (866) 497-5131
Coast to Coast Computer Products, Inc.™ is a nationwide partner for all of your ink and toner needs. With over 27 years of experience, our
reliability and dedication is certified by a consistently maintained A+ rating and recognition as a Champion of Business Ethics partner from
the Better Business Bureau.
We offer OEM ink and toner as well as an OEM alternative, our Diamond Series™ cartridges. These exclusive cartridges are environmentally
friendly and come with a 100%, two-year warranty. Each cartridge is made in the USA and utilizes 33 patented and patent-pending
technologies, resulting in a consistent, high-quality product.
In the hospitality industry, it can get overwhelming with multiple vendor contacts. By partnering with Coast to Coast, we can help to reduce
that headache by supplying all of your printing needs such as:
• OEM ink and toner
• Diamond Series™ toners
• Ribbons • Drums
• Maintenance kits
• Printer parts • Printers and MFPs
• Back-up tapes
• Break and fix service
Exclusive AAHOA 800 Number – (800) 231-4553
Coast to Coast is thrilled to announce a new height of dedication to AAHOA and an additional level of service to you. Effective immediately,
Coast to Coast has launched a new toll-free number, exclusive to AAHOA members that directly connects you to your very own ink and toner
specialist. Each specialist has been trained with the AAHOA member in mind, providing a simple solution for all of your printing needs. Call
the new toll-free number and ask for the AAHOA program by name to learn how you can start saving money today.
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Ken Good
Sr. Mgr., Strategic Hospitality Accounts
6550 Greenwood Plaza Blvd.,
Englewood, CO 80111
Telephone: (303) 712-4615
Email: kgood@DIRECTV.com
Website: www.DIRECTV.com/AAHOA
Make your guests feel at home when they stay at your hotel. With the DIRECTV Residential Experience, you can offer your guests the same
great entertainment enjoyed every day by over 20 million DIRECTV residential customers. And with the introduction of our newest system,
entertainment for your hotel has become even more affordable. Call today and get connected with one of our authorized dealers for the best
TV experience at our best prices ever.
Amy Phillips
30 Frank Lloyd Wright Drive
Ann Arbor, MI 48105
Telephone: (734) 930-3647
Email: amy.phillips@dominos.com
Special savings for AAHOA Members…
• Free Domino’s Pizza keycards!
• Free shipping & handling
• Highest quality keycards from PLI (the world’s largest keycard manufacturer)
• Easy ordering (call 1-800-752-1017) • Additional partner “perks” from the local Domino’s manager / owner operator
Call now to request
your FREE Domino’s
keycards!
1-800-752-1017
(PLI – distributor)
Domino’s Pizza – the recognized leader in pizza delivery can now become your recommended local pizza delivery partner! With over 47 years
of experience, 5,000 stores in the U.S. and delivery experts driving over 10 million miles a week, Domino’s is a great solution for room service,
lunch, dinner or late night hunger. Domino’s has menu variety, great value for your guests, quality products, delivery service and a brand your
customers will recognize and trust. Domino’s newest addition, Oven Baked Sandwiches, are delicious and come in four great tasting varieties. *Note: Hotel must be located within Domino’s Pizza delivery area to participate. Participation may vary. Free keycard program dependent
upon local Domino’s Pizza participation.
About Domino’s Pizza®
Founded in 1960, Domino’s Pizza is the recognized world leader in pizza delivery. Domino’s is listed on the NYSE under the symbol “DPZ.” Through its primarily locally-owned and operated franchised system, Domino’s operates a network of 8,726 franchised and Company-owned
stores in the United States and 60 international markets. The Domino’s Pizza® brand, named a Megabrand by Advertising Age magazine,
had global retail sales of over $5.4 billion in 2007, comprised of $3.2 billion domestically and $2.2 billion internationally. During the third
quarter of 2008, the Domino’s Pizza® brand had global retail sales of $1.3 billion, comprised of approximately $683 million domestically and
approximately $583 million internationally. Domino’s Pizza was named “Chain of the Year” by Pizza Today magazine, the leading publication
of the pizza industry. Customers can place orders online in English and Spanish by visiting www.dominos.com or from a Web-enabled cell
phone by visiting mobile.dominos.com. More information on the Company, in English and Spanish, can be found on the Web at www.
dominos.com. Domino’s Pizza. You Got 30 Minutes™.
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Michael Seiger
Client Relations Manager
Phone: (305) 300-3000
Email: mseiger@floridaattorney.com
Farrell & Patel, Attorneys At Law, is committed to serving the legal needs of hotel owners across the country. With offices in Miami, Tampa,
New Orleans, and Houston, we represent thousands of individuals and business owners who have been injured by the negligence and careless
acts of others. The firm has been at the forefront of the Deepwater Horizon settlement, recovering millions of dollars for our clients who were
devastated by the 2010 BP oil spill. Our clients also consist of business owners who purchased or owned defective LG air conditioning units,
as well as women who have been injured by taking the birth control Yaz and/or Yasmin.
As Farrell & Patel continues to grow, we strive to provide exceptional care when handling your sensitive legal issues. The firm’s core areas
of practice include civil litigation, tax matters, immigration, mass tort, business disputes, franchise litigation, economic damage claims,
and bankruptcy. We have the resources, infrastructure and credentials to take on the most challenging cases against the world’s largest
corporations. Our highest priority will always be serving your legal needs to obtain the justice you deserve.
Peter McCaughley
370 Wabasha St N
Saint Paul, MN 55102-1349
Telephone: 800-35-CLEAN
Email: peter.mccaughley@ecolab.com Website: www.ecolab.com
For over 90 years Ecolab has been committed to combining cutting-edge technologies with world-class, personalized service. Today, our
over 22,000 sales and service associates serve over 1 million customers around the globe. It’s our goal to help you operate cleaner, safer,
healthier hotels. We’re your local, personal resource, working with your team while leveraging the strength of our global expertise. We
take care of you, so you can take care of your guests. Our laundry, housekeeping, and pool & spa programs offer significant water, energy,
and labor savings while providing your guests with the clean, safe, and comfortable stay that they expect. Our food and beverage, pest
elimination, and kitchen equipment programs improve hygiene and food safety, and maximize the uptime of your foodservice operation.
And our facility water treatment programs optimize the efficiency and sustainability of your HVAC and cooling tower systems. Our
commitment to you is a more comprehensive, higher level of clean, for a higher level of guest satisfaction, all at the lowest total cost of
operation.
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FRANCHISING
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Dean Savas
Executive Vice President, Franchise
and International Development
4001 International Pkwy
Carrollton, TX 75007-1914
Telephone: (972) 360-2547
Fax: (972) 360-5567
Email: savas_dean@g6hospitality.com
Website: www.g6hospitality.com
With Motel 6 and Studio 6, you get more than a franchise — you get a strong partnership and the support of a true owner-operator.
With more than 1,100 properties and more than 50 years of experience, we understand the importance of protecting your investment
with strong brands, proven infrastructure and ongoing support. Our culture of service and commitment guides everything we do; we
are dedicated to bringing you personal service, ongoing training, marketing, and advertising support. Ultimately, your success is our
success. We know the economy segment, the competitive landscape and what you need to make your hotel a success.
We embrace a franchising philosophy based on fairness, honesty, trust, open communication, and diversity, providing an environment
for long-term, successful partnerships.Whether you build from the ground up or convert an existing hotel, we’re with you each step of
the way.
Byron Cortez
1810 Wilson Pkwy
Fayetteville, TN 37334-3547
Telephone: (800) 647-2982
Fax: (713) 316-5544
Email: bcortez@amana-ptac.com
Website: www.amana-ptac.com
Amana brand PTACs have been a founding sponsor of AAHOA since the beginning of the organization 25 years ago. Amana PTACs have
been assembled in our Goodman owned Fayetteville, Tenn., production facility since 1976 – 38 years and continue today. The Fayetteville
production facility has just recently completed a $25 million expansion and renovation. Being assembled in the United States allows
Goodman to offer high quality, quiet PTAC products for the AAHOA lodging properties and deliver them when needed. We offer a full
line of PTACs, VTACs and 26” unit product with an extensive line of accessories unmatched in the industry. Our DigiSmart control and
energy management system can save your property electrical cost and offer many features to help manage your property more efficiently.
With the acquisition of the Goodman Company and Amana brand PTACs by Daikin Industries in 2012, this gives us global presence and
a product backing by the largest heating and air company in the world. Daikin and Goodman offer many more air conditioning products:
Light Commercial, Mini-Splits and VRV, to name a few.
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2015
Bill Fortier
Sr. Vice President-Development, Americas
7930 Jones Branch Dr
McLean, VA 22102
Telephone: (800) 286-0645
Fax: (703) 442-3100
Email: bill.fortier@hilton.com
Website: www.hiltonfranchise.com
Hilton Worldwide Profile
An open door. A welcoming smile. An exceptional experience. That’s what we offer the millions of travelers who stay with us every year.
And we never forget the reason we’re here: to delight our guests, team members, and owners alike. We’re Hilton Worldwide. Since being
founded in 1919, Hilton Worldwide has been a leader in the hospitality industry. Today, Hilton Worldwide remains a beacon of innovation,
quality, and success.
This continued leadership is the result of our staying true to our Vision: To fill the earth with the light and warmth of hospitality. Hilton
Worldwide spans the lodging sector from luxury and full service hotels and resorts to extended stay suites and focused service hotels. For
94 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences.
The company’s portfolio of ten world class global brands is comprised of more than 4,000 managed, franchised, owned and leased hotels
and timeshare properties, with nearly 672,000 rooms in 90 countries and territories, including Waldorf Astoria Hotels & Resorts, Conrad
Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood
Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award winning customer loyalty
program, Hilton HHonors®.
Rajan Batra
Senior National Account Manager
10641 Scripps Summit Ct
San Diego, CA 92131-3961
Telephone: (800) 431-3000
Fax: (800) 859-8889
Email: rajan.batra@hdsupply.com
Website: www.hdsupplysolutions.com
HD Supply is the leading supplier of maintenance repair and replacement products to owners and managers of multi-family, hospitality
and commercial properties.
AAHOA has struck the same pricing agreement that large franchise organizations such as Wyndham, Choice, Intercontinental, etc. receive
for brand name housekeeping and maintenance supplies. These quality products are shipped free to 90% of the US population next day
and AAHOA members receive the red check price (lowest catalog price) regardless of quantities (an average savings of 12% just by being
a member of AAHOA).
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Jim Bloodworth
1726 Montreal Cir, Suite 110
Tucker, GA 30084-6820
Telephone: (800) 247-4677
Fax: (770) 270-1077
Email: jebloodworth@hifranchise.com
Website: www.hifranchise.com
About Hospitality International, Inc.
Hospitality International, Inc. has been offering franchising opportunities for hotel and motel owners and developers since 1982. To date,
we offer national franchise opportunities with 300 hotel and motel properties located in 36 states, including Canada and the Bahamas.
Prospective franchisees enjoy a choice of five hotel and motel brands to best suit their particular market, geographic area and personal
business needs. Hospitality International, Inc. does not require its hotel and motel franchise members to look and operate identically. In fact,
we value individuality in terms of the look and feel of each lodging property, while maintaining standards of quality that benefit the entire
franchise system.
Samir Parikh
38 Smith Street, Suite D-1
Metuchen, NJ 08840-1770
Telephone: (908) 222-9383
Fax: (908) 222-9386
Email: samir@hoteldepots.com
Website: www.hoteldepots.com
HDS is a full service FF&E Design and Procurement company specializing in the Hospitality Industry. Since 2002, HDS has successfully
completed hundreds of FF&E projects for independent franchise owners and managers of virtually every major hotel brand. Our experience
with a wide range of hotels, from chain-affiliated full-service, mid-market, limited-service and economy properties, allows us leverage to
obtain top quality sourcing, selection, design, purchasing and management of all FF&E needs. As a leader in the Hospitality Industry, we are
experts in complete FF&E, Interior Designing & Purchasing. We are a preferred procurement company for Intercontinental, Choice and provide
the same great services for most hotel brands including Hilton, Marriott, Sheraton, and Wyndham.
HDS offers professional Interior Design, space planning/room layouts, budget preparation, brand affiliation & coordination, FF&E procurement, 3 D
Rendering, field survey, relationships with brand approved vendors and much more! Our sister company also provide soft installation services.
Please feel free to visit our website at www.hoteldepots.com<http://www.hoteldepots.com><http://www.hoteldepots.com>, send your
inquires to sales@hoteldepots.com<mailto:sales@hoteldepots.com><mailto:sales@hoteldepots.com> or give us a call! Our customer service
team will be more than happy to assist you. Whether you need an individual order, partial refurbishment, or a complete renovation, we look
forward to begin working towards turning your dream hotel into a reality.
Becki Cohen
Manager, Franchise Owner Relations Group
71 South Wacker Drive Chicago, IL 60606
Telephone: (312) 780-5483
Fax: (312) 780-5821
Email: becki.cohen@hyatt.com
www.hyatt.com
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company with a proud heritage of making guests feel
more than welcome. Thousands of members of the Hyatt family strive to make a difference in the lives of the guests they encounter every day
by providing authentic hospitality. The Company’s subsidiaries manage, franchise, own and develop hotels and resorts under the Hyatt®, Park
Hyatt®, Andaz®, Grand Hyatt®, Hyatt Regency®, Hyatt Place®, Hyatt House®, Hyatt Zilara™ and Hyatt Ziva™ brand names and have
locations on six continents. Hyatt Residential Group, Inc., a Hyatt Hotels Corporation subsidiary, develops, operates, markets or licenses Hyatt
Residences® and Hyatt Residence Club®. As of December 31, 2013, the Company’s worldwide portfolio consisted of 548 properties in 48
countries. For more information, please visit www.hyatt.com.
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Brian Venable
Director of Lodging Sales & Marketing
101 Marietta Street NW
Atlanta, GA 30303-2711
Telephone: (404) 239-6695
Fax: (404) 239-6669
Email: brian.venable@hbo.com
Website: homeboxoffice.com/lodging
Home Box Office, America’s #1 premium television service, provides the lodging industry with an amenity that guests
ask for by name. Our top quality mix of programming includes blockbuster movies, sports, and award-winning original
programming like Game of Thrones®, Boardwalk Empire®, and True Blood®. With this kind of top quality
entertainment, it’s no wonder HBO is in more hotels nationwide than any other premium TV service.
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Erika Stewart
130 Maple Dr North
Hendersonville, TN 37075
Telephone: (800) 525-4658
Fax: (615) 264-1898
Email: erika.stewart@travlynx.com
Website: www.innlink.com
The InnLink – AAHOA Partnership
Simplicity, reliability, and affordability. InnLink doesn’t just provide Central Reservation Services (CRS); we are the valued partner of AAHOA members. We ensure you a level of customer
service unmatched by any other industry vendor. We have created simple, productive and reliable processes to guide you through the world of connectivity.
InnLink provides a complete package of reservation services for AAHOA members with a reduced implementation fee. Participating AAHOA properties can select all the InnLink Core
Services; Electronic connectivity to Global Distribution Services (GDS) for travel agents and Online Travel Site (OTA) reservations, an integrated booking engine for property website with
mobile and facebook integration and Voice Reservation Services. Each property will also have Account Management to help increase property revenue and channel distribution.
AAHOA members are able to maintain all property information through InnLink’s customer management tool, RESmatrix. Members have 24 hour a day complete access to update hotel
and room descriptions, room inventory, rates, availability. Images and packages. Free RESmatrix training is part of the AAHOA package and 24 hour customer service support is included.
The AAHOA package also includes a free interface implementation for any Property Management System (PMS) System with an established InnLink interface. A PMS to CRS interface
increases reservation booking capability, simplifies the hotel front office processes and improves data security enhancing PCI compliance. AAHOA members can get more information on
PMS interfaces from InnLink.
The InnLink – AAHOA partnership of value-added reservation services has been the choice of AAHOA members since 2008.
Kate Getchell, Key Account Mgr., Franchisees
16265 Star Road
Nampa, ID 83687
Telephone: (800) 592-8058 or (208) 761-2041 cell
Email: kate.getchell@imagenational.com
Website: www.imagenational.com
Image National is a full service integrated manufacturer of electric exterior signage serving national clients and markets. Capabilities include but are not limited to channel letters,
cabinet signs, monument and pylon signs as well as a wide variety of vinyl production. As a single source of supply, Image National’s services include complete design, fabrication,
project management and installation as well as a National Service Center for maintenance. With manufacturing facilities in both the Boise, ID and Dallas, TX areas, Image National
owns over one hundred thousand square feet of manufacturing space and employs well over one hundred associates.
In association with Futura Corporation, Image National enjoys strong financial health. The company has been in business for over sixty years during which time the company has
nurtured a reputation for quality and integrity. Though Image National has manufacturing capabilities second to none, even more importantly, the company has a long rich history
of totally satisfied clients. Our client services/project management team continually strives to be “best in class” by offering attention to detail as well as superlative customer
relations. Outstanding client service is the hallmark of Image National. Image National’s level of performance and the relationships we established in the IHG Holiday Inn re-launch
program were the impetus for becoming an AAHOA Founding Partner.
Bob Ekman
Vice President, Midscale Development
Three Ravinia Drive, Suite 100
Atlanta, GA 30346
Telephone: (866) 933-8356
Email: americas.development@ihg.com
Website: www.ihg.com/development
About IHG
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organization with a broad portfolio of nine hotel brands, including InterContinental® Hotels & Resorts,
Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, EVEN™ Hotels and HUALUXE™
Hotels & Resorts.
IHG manages IHG® Rewards Club, the world’s first and largest hotel loyalty program with over 77 million members worldwide. The program was relaunched in July 2013, offering
enhanced benefits for members including free internet across all hotels, globally.
IHG franchises, leases, manages or owns 4,700 hotels and 687,000 guest rooms in nearly 100 countries and territories. With more than 1,100 hotels in its development pipeline, IHG
expects to recruit around 90,000 people into additional roles across its estate over the next few years.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.
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Rajiv Trivedi
Executive V P, Franchising
909 Hidden Rdg, Suite 600
Irving, TX 75038-3813
Telephone: (214) 492-6753
Fax: (214) 492-6553
Email: rajiv.trivedi@laquinta.com
Website: www.lq.com
Whether traveling for business or pleasure, La Quinta is the mid-priced national hotel chain that always delivers large comfortable rooms,
with consistent dependable quality at a reasonable price at every location and a frequent guest program that recognizes and rewards their
loyalty.
• Founded in San Antonio, TX in 1968
• Leading provider of mid-scale, limited service lodging
• Strong brand awareness
• Consistent, high-quality accommodations at reasonable prices
• Appeals to both business and leisure travelers
• Located in 33 States, including 19 of the top 25 U.S. lodging markets
• Opened first La Quinta Hotel in Canada in 2004
• Scheduled to open first La Quinta Hotel in Mexico by 2006
• La Quinta and its franchisees work cooperatively to serve and satisfy guests’needs and expectations
Christie L. McEneaney (Patterson)
Sr. Manager, Franchise Sales, Select Service &
Extended Stay Lodging Development
10400 Fernwood Road, Department 51/514.01
Bethesda, MD 20817
Telephone: (301) 380-6066
Fax: (301) 380-6699
Email: Christie.McEneaney@Marriott.com
Website: www.marriottdevelopment.com
Marriott International, Inc. is a leading lodging company with more than 3,300 lodging properties in 68 countries and territories. Its heritage can be
traced to a small root beer stand opened in Washington, D.C. in 1927 by company founders, J. Willard and Alice S. Marriott.
Marriott International operates and franchises hotels under the Marriott, JW Marriott, The Ritz-Carlton, Renaissance, Residence Inn, Courtyard,
TownePlace Suites, Fairfield Inn, SpringHill Suites and Bulgari brand names; develops and operates vacation ownership resorts under theMarriott
Vacation Club, The Ritz-Carlton Destination Club, The Ritz-Carlton Residences andGrand Residences by Marriott brands; operates Marriott Executive
Apartments; provides furnished corporate housing through its Marriott ExecuStay division; and operates conference centers.
The company is headquartered in Bethesda, Maryland, USA and had approximately 146,000 employees at 2008 year-end. It is recognized by
FORTUNE® as one of the best companies to work for, and by the U.S. Environmental Protection Agency (EPA) as Partner of the Year since 2004.
In fiscal year 2008, Marriott International reported sales from continuing operations of nearly $13 billion. For more information or reservations,
please visit our web site atwww.marriott.com. To learn more about developing Marriott branded hotels visitwww.marriottdevelopment.com. For an
interactive online version of Marriott’s 2008 Annual Report, which includes a short video message from Chairman and CEO J.W. Marriott, Jr., visitwww.
marriott.com/investor.
Marriott International’s goal is to create significant value by aggressively building its brands and growing its businesses. The company is dedicated to
providing exceptional service to customers, growth opportunities for associates, and attractive returns to shareholders and owners.
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Lowe’s Primary Contact Information
Andy Miller
Manager – ProServices, National Accounts & International Sales
1000 Lowes Blvd
Mooresville, NC 28117
Telephone: (704) 758-4382
Fax: (877) 270-7158
Email: andy.c.miller@lowes.com
Lowe’s ProServices is pleased to announce an exclusive benefit for AAHOA members
AAHOA members with a Lowe’s Business Credit Account will be eligible to receive 5% off* purchases at the point of
sale by utilizing a Lowe’s Business Credit Account.
To receive this benefit, AAHOA members should:
• Ask for the 5% discount offer at the point of sale.
• Receive an addition to the 2% when members with an existing Lowe’s Account Receivable (LAR)
credit account, which is linked as a child account of AAHOA, are eligible to receive a 2% prompt payment discount on invoices for their LAR credit account purchases paid within terms.
(Note: This benefit is not an in-store or point of sale product discount. This will be taken off
your monthly billing statement. To receive this benefit, you must be an active member of • Register your existing LAR credit account at.
www.LowesForPros.com/SpecialPrograms
Enter code 1016 when registering online.
• If you do not have an existing LAR credit account, the same website offers a downloadable LAR credit application to complete and fax to 1-877-270-5888.
Once approved, you can register the new LAR credit account information at
LowesForPros.com/SpecialPrograms to have the 2% prompt payment discount terms. The same
code of 1016 when you register. Also receive a $20 reduced delivery charge on purchases when using a LAR credit account in store only.
Reduced delivery not available for online purchases.
Lowe’s ProServices is looking forward to this new and exciting partnership for 2014 and years to come. If you have
any questions, please contact Corporate Accounts at NationalProgram@Lowes.com.
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Mark Lewitt
Director, Global Premier Accounts
2232 Northmont Parkway
Duluth, GA 30096
Telephone: (864) 621-1546
Fax: (860) 755-9781
Email: mark.lewitt@onity.com
Website: www.onity.com
Real Solutions - Reliable Support.
Onity (formerly TESA Entry Systems, Inc.), a leading global provider of electronic locking systems, offers innovative technological solutions and
services for the Hospitality, Corporate, Education, Government and Marine markets. The company’s ever-expanding family of facility management
solutions includes electronic locks, in-room safes, and Senercomm® energy-management systems. Headquartered in Norcross, Georgia, Onity has
R&D and manufacturing operations in Spain, Mexico, China, and the U.S., as well as an extensive sales and service network that spans more than
115 countries around the globe. For information about Onity’s electronic hospitality solutions please visit www.onity.com
Rahul Patel
Marketing Consultant
Email: aahoa@paradigmtax.com
Telephone: (210) 477 – 1800
Website: www.paradigmtax.com/aahoa
About Paradigm Tax Group
Paradigm Tax Group is the nation’s leading property tax consulting firm. Our commitment to superior client service combined with our state-ofthe-art technology platform produces unparalleled property tax savings for our clients. With more than 180 property tax professionals based in
more than 30 major metropolitan locations, our team is comprised of former assessors, appraisers, attorneys, CPA’s, and valuation experts who
collectively form the most qualified group of property tax consultants in the country. Paradigm’s hospitality expertise and strong local knowledge
and relationships can help your business with property tax appeals, transfer tax appeals for properties you may have sold or acquired, transaction
price segregation (TPS) for properties you may be selling, cost segregation, and many other services to enhance your bottom line.
As part of our Founding Member Sponsorship commitment to AAHOA, we are committed to providing AAHOA members with the tax savings benefits
that only the nation’s leading property tax consulting firm can provide. AAHOA members that choose to partner with Paradigm will receive tax
management services with specially negotiated, volume discount AAHOA pricing. In addition, we pledge to commit a percentage of the tax savings
fees we generate back to AAHOA to provide additional ongoing benefits to all AAHOA members.
Kuntesh Chokshi
Sales Director, New Business Hospitality
Kuntesh Chokshi
7701 Legacy Dr
Plano, TX 75024-4002
Telephone: (972) 567-5421
Email: kuntesh.chokshi@pepsico.com
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Frank Melville
2150 W 6th Ave Unit D
Broomfield, CO 80020-7116
Telephone: (800) 245-9933
Fax: (303) 465-0237
Email: info@phonesuite.com
Website: www.phonesuite.com
PhoneSuite has leveraged its expertise in communication technology for over twenty-five years to provide high-quality, energy-efficient, cost-efficient
phone systems exclusively for the hospitality industry.
Founded in 1988 by two former Bell laboratories engineers, PhoneSuite is a privately held corporation located in Broomfield, Colorado. Several of the
founding members remain on staff contributing to the continual advancement of the company and its products.
PhoneSuite is proud to have installed over 4,000 hotel phone systems in properties ranging from B&B’s to 475-room franchise hotels throughout the
United States and Canada. Our products, combined with our nationwide dealer support and engineering expertise, create reliable communication
solutions that meet or exceed all hotel requirements. PhoneSuite is a Preferred Vendor for several major hotel chains, an Allied Member of the
American Hotel & Lodging Association (AH&LA), a Founding Sponsor of the Asian American Hotel Owners Association (AAHOA), a member of
Hotel Technology Next Generation (HTNG), and was recognized by the Denver Business Journal as one of the Top 25 Fastest Growing Small Private
Companies.
Laurie Ivy
Director, Hospitality Marketing
17950 Preston Rd, Suite 600
Dallas, TX 75252
Telephone: (800) 486-3223
Email: l.ivy@pmctrust.com
Website: www.pmctrust.com
PMC Commercial Trust offers conventional and SBA loan programs for the acquisition, refinancing, renovation and construction of businesses with
commercial real estate throughout the country as principal lenders. PMC has been granted Preferred Lender (PLP) status from the SBA, which allows
for a faster turn-around time at the SBA. Since the early 90’s PMC’s focus has been on the hospitality industry, assisting start up individuals as well as
multi property owners in obtaining the financing that best fits their needs.
Phil Hugh
CDO
The Red Roof Building, 605 S. Front Street
Columbus, OH 43215
Telephone: (888) 473-8861
Email: phugh@redroof.com
Website: www.redrooffranchising.com
About Red Roof®
Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of
guests each year. With coast-to-coast locations, Red Roof has over 360 properties in the U.S. The primary goal at Red Roof is to provide customers a
savings without sacrificing comfort. The brand recently completed a $150 million investment to renovate and upgrade hotels nationwide with sleek
and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated stylish and home-like interior and exterior designs that
demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable, and modern room. The company is
rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to “Adding More Wow to Your Stay!™”. Nice Place. Nice Price® is
what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof
also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with
free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet?
Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio-based
company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.
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Carl Long
Sr. Vice President
Purchasing Management International, L.P.
Worldwide Sourcing and Procurement for the
Hospitality & Gaming Industries
4055 Valley View Lane, Suite 100
Dallas, TX 75244
Tele: (972) 239-5555
Fax: (972) 239-7711
Website: www.pmiconnect.com
INTRODUCTION
Purchasing Management International, L.P., began its history in 1992 and is an independently
owned Texas Limited Partnership. William Langmade is President and founder of the company
with over 30 years of hospitality construction, management and purchasing experience. The
company is headquartered in Dallas, Texas with operations in Las Vegas; Mexico, Central
America, the Caribbean and India.
The company has purchased and installed over $2 Billion dollars in hotel, resort and casino
furnishings, operating equipment and systems worldwide and continues to be one of the
leading independent contract purchasing companies nationally and internationally.
PMI’s services include FF&E purchasing for hospitality renovation and new construction,
operating supplies purchasing, and advisory services for capital budgeting, inventories, and
due diligence for acquisitions and valuations. PMI is also the leading purchasing agent in the
gaming industry.
Purchasing Management International, L.P.’s mission is to provide consistent delivery of the
best purchasing systems and trained personnel in the industry.
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Steve Spicer
Hospitality Division, Sr. Executive
Telephone: (720) 344-2760
Email: spicer.st@pg.com
Website: www.pgpro.com
About P&G Professional
P&G Professional is proud to be a founding platinum member of AAHOA, and is excited to
recognize outstanding family hoteliers in the AAHOA community. The Family Hotelier of the
Year Award, presented by P&G Professional,™ will recognize an AAHOA member who has
shown outstanding dedication to his/her family, business and the community.
Our Brand Story
P&G Professional leverages P&G’s scale, trusted brands, and strengths in market and
consumer understanding to meet the specific business needs in a wide range of industries,
such as foodservice, building cleaning and maintenance, education, hospitality, and care
homes.
At P&G Professional, we understand the importance of professionally cleaned spaces.
Because first impressions and lasting experiences are so critical, we help our business
partners apply innovative technology to the science of commercial cleaning. We understand
what people want, and our products and services help businesses meet people’s needs.
It’s a proven fact that customers notice, enjoy, and are heartened by clean, fresh-smelling
environments. Thanks to P&G Professional, experiences are positive, people benefit, and not
surprisingly, businesses thrive.
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2015
Don Mills
608 Southwest 8th St
Bentonville, AR 72716-0001
Telephone: (479) 277-7196
Fax: (479) 277-7688
Email: don.mills@samsclub.com
Website: www.samsclub.com
Exceptional value and variety make it easy to outfit any hotel
Enjoy terrific selections — and additional savings on truckloads — when
choosing Sam’s Club®. We deliver the top brands you trust to keep your
guests happy, for less.
• Extra savings with truckload pricing
• Fast, accurate price quotes within 24 - 48 hours
• Free delivery on mattresses and televisions at SamsClub.com
Sam’s Club® Discover®
Get 1% cash back with your business membership (2% with business plus)
everywhere Discover® is accepted.*
Visit SamsClub.com/credit for more details.
Sam’s Club® offers commercial LG and Samsung LED TVs featuring Pro:Idiom™
technology, EcoSmart™ power-saving modes, a two-year warranty and more.
Sam’s Club is an authorized distributor of Serta® products to hotels and
motels. Financing and quick delivery are available — ask your club manager
about the convenience of shipping directly to your property for orders of
12 or more.
• All comfort choices available
• Choose from two-sided, easy-flip or one-sided, no-flip
• 10-year warranty on Serta® Perfect Sleeper®
Instant Savings
You and your add-on cardholders each receive special savings from our
top suppliers that are above and beyond our members-only prices.**
Visit SamsClub.com/instantsavings for program details and terms and conditions.
*Subject to credit approval. See “How to Earn Cash Back Rewards” in the Sam’s Club® Discover® credit application for complete details. Discover® and Discover®
Network acceptance marks are service marks used by GE Capital Retail Bank under license from Discover Financial Services.
* * All terms and conditions apply. Instant Savings items are subject to availability. Instant Savings are subject to valid dates. Select Instant Savings are available online.
For Click ‘n’ Pull® purchases, Instant Savings can be redeemed at point of sale at the club with the primary membership card. State and local laws may require sales
tax to be charged on the pre-discounted price of an item with an Instant Savings offer. To view your Instant Savings account, visit SamsClub.com/instantsavings or
download the Sam’s Club app. Member must have a registered email on SamsClub.com in order to access the Instant Savings account page online. Visit SamsClub.com/
instantsavings for program details and terms and conditions. Instant Savings may take up to 24 hours to load to a membership account and will be valid for 30 days
after joining.
Sam’s Club Advertised Merchandise Policy — It is our firm intention to have every advertised item in stock. Occasionally, however, an advertised item may not be
available for purchase due to unforeseen difficulties. We reserve the right to limit quantities to normal retail purchases or one-per-member or household, and to exclude
resellers. We have done our best to ensure that all information in this piece is accurate and up-to-date. Errors and omissions occasionally occur and are subject to
correction. Pricing and item availability may vary by location in Alaska, Hawaii, Oklahoma, Puerto Rico and Wisconsin and on SamsClub.com.
© Copyright 2013 Sam’s Club. All rights reserved. Designed by Sam’s Club. Not all products may be available in all locations. Quantities may be limited on select items.
Information is current at press time. All trademarks are property of their respective owners. Not responsible for typographical and pictorial errors.
Unless otherwise noted, prices for items ordered at SamsClub.com do not include shipping costs. Go to SamsClub.com to see item-specific shipping costs and restrictions.
Visit SamsClub.com/clublocator to find a club near you. Visit SamsClub.com for additional items.
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Mike Ryan
Director of Sales
1 Concourse Pkwy, Suite 800
Atlanta, GA 30328
Telephone: (404) 307-3909 Fax: (770) 754-4662
Email: mryan@simmons.com
Website: www.simmonshospitality.com
What creates innovative, stand-out companies
in today’s competitive business climate?
Innovation! The Simmons Bedding Company
has focused on innovation for over 135
years. During its history, Simmons invented
the King size bed, the Queen Size bed and
the “Hide-A-Bed” to name a few. In 1999
Simmons realized the mattress should not
be a commodity for a hotel room but an
integral part of the “guest experience”.
With that “guest experience” a mattress
should deliver on the promise the first and
last day it was in the hotel room. Simmons
accomplished this goal with the innovative
“non flip”, “maintenance free” design of
the 2000 Beautyrest Mattress. Now in 2007
Simmons introduces Beautyrest Mattress
with EverNU(R). The first hotel mattress with
a top panel that you can remove, replace
and refresh as your needs demanded. This
innovation sustains the quality of sleep for a
guest, keeps mattresses out of landfills and
insures the room is never out of service due
to sanitation issues. Simmons has 21 plants
including Canada, Hawaii and Puerto Rico.
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Dipesh Parekh
103 International Dr
Peachtree City, GA 30269
Telephone: (866) 383-0707
Fax: (678) 364-8643
Email: dparekh@rinnai.us Rinnai tankless water heaters feature a commercial-grade heat exchanger that ensures durability and performance in
high-frequency applications like restaurants, hotels, schools and universities, and more. We also back every system with a
comprehensive warranty. So whether you’re sanitizing, cleaning or just needing hot water at a set temperature, you can
count on continuous hot water delivered efficiently and dependably. Tankless water heaters can save your existing and new
construction commercial projects thousands of dollars in capital, operational and life cycle costs.
Jennifer Liebig
Associate Director
1 Star Pt
Stamford, CT 06902
Telephone: (203) 964-6000
Email: jennifer.liebig@starwoodhotels.com
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with nearly 1,200 properties
in 100 countries, and 171,000 employees at its owned and managed properties. We are a fully integrated owner, operator and
franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®,
W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. One of the industry’s leading loyalty
programs, Starwood Preferred Guest (SPG) allows members to earn and redeem points for room stays, room upgrades and flights, with
no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences
through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.
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Jacqui Corso
Sr. Manager of Field Marketing
Time Warner Cable Business Class
1320 N. Martin Luther King Dr.
Milwaukee, WI 53151
Telephone: (414) 908-4874
Email: jacqui.corso@twcable.com
Website: www.twcbc.com
Provide an At-Home Experience for Your Guests.
Today’s travelers expect a higher level of in-room technology than ever before. Guests are now demanding a home-away-from-home technology
experience, complete with a wide variety of digital and HD programming, FREE Video-On-Demand, a customizable on-screen
channel guide and secure, wireless high-speed Internet access. Time Warner Cable Business Class offers a complete suite of
hospitality solutions using cutting-edge technology to help elevate your guests’ experience, while working to boost the operational efficiency
and effectiveness of your employees.
Leverage the Benefits of Time Warner Cable Business Class.
Customize Your Total Communications Solution - With Time Warner Cable Business Class, you get a Dedicated Hospitality Account
Team that will work with you to customize a solution that is both scalable and cost-effective for your business. Whether you have a single site
location or multiple properties, we offer configurable voice services that can be combined with video and Internet to help deliver a complete
technology solution.
Deliver Anywhere Internet Connectivity - Provide your guests with secure high-speed Internet access when and where they need it.
Securely Connect Multiple Properties and Headquarters - Create private networks and connect multiple locations with Ethernet
technologies that run over a wholly owned fiber-rich network.
Provide Crystal-Clear Connection and Cost Savings - Offer a rich video experience with reliable HDTV programming and dependable
voice connections.
We Have a Dedicated Hospitality Account Team Ready to Serve You!
Visit BUSINESS.TWC.COM/HOTEL to learn more about our hospitality solutions.
INTERNET | VOICE | TELEVISION | NETWORK SERVICES | CLOUD SERVICES
Shirl Bingel
Executive Assistant
4301 US Highway One
Monmouth Junction, NJ 08852
Telephone: (609) 514-9695 x512
Email: sbingel@guestsupply.com
Website: www.guestsupply.com
Sysco Guest Supply is the leading provider of operating supplies and equipment to the lodging industry. With product
development and design, manufacturing, and a direct to property sales force, Guest Supply is the only vertically integrated
company in the industry. From sixteen company owned and operated Sales and Distribution Centers, Guest Supply services over
26,000 hotels in the United States with a comprehensive product line that meets the needs of hotels at all market levels. In
addition to domestic operations, Guest has wholly owned subsidiaries in Canada, China, Hong Kong and the United Kingdom
and distributes products in more than seventy-five foreign countries.
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Mark Novak
Vice President - General Manager
901 N. Lake Destiny Dr., # 375
Maitland, FL 32751
Telephone: (407) 673-6130
Fax: (407) 673-2737
Email: mark.novak@travelmediagroup.com
Website: www.travelmediagroup.com
Travel Media Group is a leading provider of marketing solutions for the lodging industry. Started more than 30 years ago, our multi
marketing solutions ensure hoteliers can be found and get chosen by travelers nationwide. Our brands include HotelCoupons.com, Florida
Travel Saver and Travel Coupon Guide. Through our desktop, mobile websites, apps, call recording, reputation management and printed
coupon guides, we provide hotel savings for the last-minute traveler and help hotels grow their revenue.
Alice Turner
1035 Acorn Drive
Nashville, TN 37210
Telephone: (800) 467-1218 x231
Fax: (775) 942-4251
Email: alice.turner@uniguest.com
Website: www.uniguest.com/aahoa
Promotional Pricing for AAHOA Members Through February 28, 2014:
• Save $325 on U-Connect Remote Installations
• Save 15% on new U-Connect systems
Uniguest is the hospitality industry’s largest and most experienced provider of strategically designed guestfacing touch points, managing
over 12,000 devices across 7,000 properties in 29 countries. For over 27 years, Uniguest has made it easy for its clients to adopt
technologies that deepen brand loyalty and elevate the guest experience.
U-Connect guest-facing computers and business center computers are secure and reliable so you can focus on what matters to you
most – your guests. U-Connect provides session-based security, is customized to meet your brand standards and is available in 18 of the
world’s most popular languages. It ensures a consistent guest experience, enhanced protection from intrusions and malware, web content
filtration and enables your guests to stay productive with common office applications. Visit uniguest.com/aahoa for details.
U-Sign digital signage, is the simplest, most effective and affordable way to keep your guests aware of your property’s activities, services
and amenities with four pre-formatted content slides: meetings and events, restaurant menus, slideshow and local weather. Content
updates are easily managed with a Web-based editor and custom content is available. An optional, subscription-based slide, displays realtime flight status data.
UCrewTM, Uniguest’s own 24/7/365 in-house technical support team, is always here to help you and your guests via toll free phone and email.
Uniguest, and I, look forward to working with you!
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Ron Thomas
Vice President
220 S Walnut St.
Muncie, IN 47305
Telephone: (800) 899-0000
Fax: (765) 287-2474
Email: ron.thomas@unitedagy.com
Website: www.hospitalitymax.com
As an AAHOA member partner for over 25 years, United Insurance Agencies has several benefits to offer AAHOA members. Our Hospitality
Division has invested over 30 years of in providing specialized insurance programs to the hotel industry and your members. We have
access to nationwide hotel programs and the ability to offer:
• Three year guaranteed rates
• Direct contract with Insurance Companies
• Umbrella limits up to $200 million
• Compliance with ALL hotel franchise insurance certificate requirements
• Special hotel insurance programs
• 15 dedicated hotel specialists at United Insurance Agency
• United Insurance Agencies has been a Platinum Founding Sponsor of AAHOA for 25 years
• Competitive and comprehensive insurance plans
• Expertise, automation, industry knowledge, superior carrier contracts, and service minded tenured staff
Mark J. Wilson | Affinity Marketing Manager
5775 General Washington Drive Alexandria VA 22312
Office: 703.461.5200 Direct: 571.282.2496
Email: mwilson@meridianone.com Website: www.meridianone.com
The UPS® Savings Program
Let AAHOA improve your bottom line with some of the most competitive rates available on shipping services
with UPS®. Enroll in the UPS Savings Program and save up to 35% on a broad portfolio of shipping services,
including:
• Up to 35 percent on UPS Air letters including UPS Next Day Air®*
• Up to 31 percent on UPS Air packages (1 lb.+)*
• Up to 33 percent on UPS International imports and exports
• Up to 19 percent on UPS Ground shipments
• Savings begin at 70 percent on UPS Freight® shipments over 150 lbs.
Whether you need your documents or packages to arrive the next day or are looking for the most affordable shipping option, UPS understands
how important reliability, speed and cost are to meeting your business goals and your customers’ needs. With more service options, superior
ground-delivery coverage and overnight delivery by 10:30 a.m. to more ZIP Codes than any other carrier, it’s time to put the power of logistics
to work for you.
To enroll and start saving today, visit savewithups.com/aahoa or call 1-800-MEMBERS (1-800-636-2377), M-F, 8 a.m. – 6 p.m. EST.
*Discounts exclude UPS Express Critical® and UPS Next Day Air® Early A.M.®
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Roger Bloss, CHA
Founder, President, CEO
2393 Townsgate Road, Suite 100
Westlake Village, CA 91361
Telephone: (805) 557-7300
Fax: (805) 557-7303
Email: rbloss@vantagehospitality.com
Website: www.VantageHospitality.com
Vantage Hospitality Group’s partners had a vision to develop a different hotel brand affiliation – one that offered a better Return on
Investment and more world-class services and resources, and put the decision-making power in the hands of its hotel owners. In 1999, this
vision became reality with the launch of Americas Best Value Inn.
Vantage’s innovative Freestyle® Brand Affiliation offers hotel owners the best of both worlds – the resources of a hotel franchise and the
freedom of a membership – and allows them the opportunity to be “In Business for Themselves, Not by Themselves.” This concept has
revolutionized the hospitality industry, as the award-winning Americas Best Value Inn brand has broken all growth records by expanding from
two to over 1,000 hotels in 12 years. Lexington by Vantage was added in 2007, premiering as the only membership brand in the upper-mid
and upscale lodging segments. Hotel owners worldwide have embraced the Freestyle concept and Vantage’s brands, with rapid expansion
also taking place in Canada, China, India, South Korea and the Middle East.
Today, Vantage Hospitality Group is the 8th largest hotel company worldwide with over 1,000 hotels in just 11 years and has grown to include
a broad spectrum of hospitality-related ventures. And the original Vantage partners are still overseeing their respective divisions, offering
members stability and cohesiveness that have served as a foundation for their brands’ growth.
AAHOA is probably best known for its 12 Points of Fair Franchising, but before these were even written in stone, Vantage had adopted most
every point of that contract, and continues to be the only major national hotel brand to fully comply with all 12 Points.
Riise Walker
631 International Pkwy, Suite 100
Richardson, TX 75081
Telephone: (800) 225-8464
Fax: (972) 907-2771
Email: noram@vcegroup.com
Website: www.vingcard.com
The world leader in hotel security technology, ASSA ABLOY Hospitality has products installed in more than 33,000 properties worldwide,
securing in excess of 5.5 million hotel rooms. The ASSA ABLOY Group, a publicly listed company, is a world leader in security and
hospitality systems. VingCard provides numerous electronic-locking system solutions, including traditional magnetic-stripe and smartcard
systems, fully integrated PMS interface software solutions and worldwide service and support. Elsafe provides the only UL-listed (1037)
hotel safe series on the market today in keypad and card-based models.Safes that include an internal power outlet to support recharging
of laptops and camcorders also are available with a UL listing. Elsafe customers also enjoy the same worldwide service and support. The
ASSA ABLOY Hospitality Group is dedicated to the hospitality industry. For more information on VingCard Elsafe, visit www.vingcard.
com or www.elsafe.com.
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Jeff Lyon
Energy Consultant
Four Tower Bridge
200 Bar Harbor Drive, Suite 400
West Conshohocken, PA 19428
Telephone: (610) 291-0621
Fax: (610) 514-2338
Email: jlyon@worldenergy.com
Website: http://www.worldenergy.com/aahoa
Let us make your next energy procurement the most successful ever.
World Energy Solutions is a leading energy management services firm specializing in energy procurement. World Energy transacts electricity,
natural gas and green power in every deregulated energy market in the U.S., meaning we are experts in the energy markets that matter most to
you. To date, we have saved our customers, including fellow AAHOA members, more than $2 billion in energy costs.
We know you have many options when it comes to purchasing energy, but no one has the experience (more than $40 billion in energy
transactions), expertise (our market directors average 18 years of industry experience) and technology (award-winning online-auction platform)
provided by World Energy. It is this great combination that consistently gets our clients the best available pricing in the market.
As a hotel owner or manager, you’ve got a lot on your plate – we understand that and will work diligently to represent your interests. Whether
you own one hotel or a portfolio of properties, we have the people, processes, technologies and supplier relationships required to get you the best
price from the market each and every time. Learn more about how we can help you manage your energy costs.
We are proud to join AAHOA as a Founding Member and look forward to working hard on your behalf.
Gus Stamoutsos
Executive Vice President, Franchise
Development
Wyndham Hotel Group
22 Sylvan Way
Parsippany, NJ 07054
Telephone: (973) 753-8715
Fax: (973) 753-8724
Email: Gus.Stamoutsos@wyn.com
Website: www.whgdevelopment.com
About Wyndham Hotel Group
Wyndham Hotel Group, part of the Wyndham Worldwide (NYSE:WYN) family of companies, is the world’s largest hotel company with
approximately 7,440 hotels and over 638,300 rooms in 68 countries under 15 hotel brands: Wyndham Hotels and Resorts®, Ramada®, Days
Inn®, Super 8®, Wingate by Wyndham®, Baymont Inn & Suites®, Microtel Inn & Suites® by Wyndham, Hawthorn Suites by Wyndham®,
TRYP by Wyndham®, Howard Johnson®, Travelodge® and Knights Inn®. In addition, the company has licence agreements to franchise the
Planet Hollywood Hotels, Dream® and Night® brands and provide management services globally. All hotels are independently owned and
operated excluding certain Wyndham, Hawthorn Suites by Wyndham and TRYP by Wyndham hotels, as well as certain Ramada, Days Inn and
Super 8 hotels outside of the U.S., which may be managed by one of the affiliates of Wyndham Hotel Group.
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2015 - Asian Hospitality

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