derma e®
Transcription
derma e®
derma e® natural skincare: solutions that work 2013 Media Kit For over 28 years, derma e® has been developing skincare solutions enriched with natural actives such as powerful antioxidants, nourishing vitamins and botanicals that deliver results. With a comprehensive line of over 80 award-winning anti-aging and solution-oriented formulas, derma e® is the trusted source in the natural health marketplace for effective formulas that produce healthy, beautiful skin. Contents • Essential Facts • Award-Winning Products • Embracing Social Media • The derma e® Buzz • Social and Environmental Responsibility • The Paraguay Project • A Leader in Skincare • derma e® Awarded 2012 Best Skin Care Products • Award-Winning All-Star Night Crème • Summer Essentials Award: Day Crème with SPF • derma e® Non-Profit Initiative Thrives • derma e® Hires Corporate Trainer • NEW! One-Step Wonder Natural BB Crèmes • NEW! Multi-Benefit Beauty Oils • Brighter, Youthful Skin with Evenly Radiant® • Meet Dr. Linda Miles, D.O.M. • Company Profile • As Seen In 4485 Runway Street • Simi Valley, California 93063 Toll Free 800.521.3342 • www.dermae.com derma e ® Essential derma e® Facts • Full line of topical skincare products that are formulated for results. • Specializes in antioxidants and skin treatments. • Award-winning products. • Over 28 years experience in natural skincare. • Family-owned/operated. • Committed to the natural products retailer. derma e® Does…… • Include only the finest natural ingredients available. • Use ingredients with scientifically proven effectiveness. • Use a safe, gentle, paraben-free preservative system. • Formulate pH balanced products that optimize skin health. • Provide full disclosure on all product labels. • Provide 100% satisfaction guarantee. derma e® Does NOT….. • Use pore-clogging ingredients such as petrolatum mineral oil or lanolin. • Make unsupported claims about product effectiveness. • Withhold any information on ingredient lists. • Use token amounts of ingredients. • Use animal testing. derma e®’s Commitment to the Environment • Uses non-GMO ingredients. • Includes organic ingredients whenever possible. • Supports green business practices. • Has an in-office conservation and recycling program. • Uses 100% recyclable packaging. • Supports animal welfare and land conservation programs. • Donates a percentage of all sales to The Paraguay Project. • Manufactures with 100% wind energy.* *Wind energy certificates purchased to offset all electrical use. 4485 Runway Street • Simi Valley, California 93063 Toll Free 800.521.3342 • www.dermae.com derma e ® Want to be extra careful about what you put on your skin? So does derma e®. If you have ingredient concerns due to allergies or lifestyle please see below or visit our website for more information. Paraben-free Gluten-free In response to consumer demand, every product in the derma e® line is paraben-free. derma e® uses advanced preservative systems that are recognized as safe by the natural products industry. derma e® recognizes that some individuals with gluten intolerance may have an allergic reaction when gluten is applied topically. Most derma e® products are gluten-free, however the following may contain remnants of gluten such as oat extract: • Stop Itch™ (Item #8300) Vegetarian/Vegan The entire derma e® Natural Bodycare line of 90+ products is 100% vegetarian and vegan. derma e®’s skincare formulas do not contain animal by-products, and the company does not test on animals. 4485 Runway Street • Simi Valley, California 93063 Toll Free 800.521.3342 • www.dermae.com AWARD-WINNING PRODUCTS... 4-Time Winner! Whole Foods Magazine Best Skin Care Products Winner! Healing Lifestyles & Spas Earth Day Beauty Award: Vitalizing Cleanser with Tamanu and Pomegranate 2012 • 2011 • 2009 • 2006 2012 Winner! Better Nutrition: Best of Natural Beauty Award: Firming Moisturizer with DMAE, Alpha Lipoic and C-Ester Best of Natural Beauty Award: Hydrating Eye Crème with Hyaluronic Acid and Pycnogenol® Winner! Natural Health Best Night Crème: Evenly Radiant® Night Crème Winner! Better Nutrition Best of Natural Beauty Award: Psorzema® Crème Winner! Grocery Headquarters Trailblazer Award: Skinbiotics® Treatment Crème and Oil Winner! Delicious Living Best Facial Skin Care: Hydrating Serum with Hyaluronic Acid 2009 Winner! Grocery Headquarters Trailblazer Award: Intensive Therapy Foot Crème Winner! Natural Solutions: Editor’s Pick Award: Deep Wrinkle Reverse Eye Crème with Peptides Plus® Editor’s Pick Award: Age-Defying Night Crème Winner! Taste for Life Summer Essentials Award Evenly Radiant® Day Crème SPF 15 Winner! Natural Solutions Editor’s Pick Award: Intensive Therapy Foot Crème 2011 Winner! Nature & Health (Australia) Best Eye Makeup Remover: Evenly Radiant® Makeup Remover Winner! Natural Health Editor’s Pick Award: Vitalizing Eye Crème with Tamanu and Pomegranate Winner! Better Nutrition Best Anti-Aging Product: Age-Defying Night Crème Winner! Healing Lifestyles & Spas Best Foot Lotion: Intensive Therapy Foot Crème Winner! Progressive Grocer Editor’s Pick Award: Very Clear® Scrub Winner! Better Nutrition Best of Natural Beauty Award: Refining Vitamin A and Green Tea Moisturizer Past Winners: Winner! Delicious Living Best Exfoliant: Microdermabrasion Scrub 2008 Natural Health: Best Facial Exfoliator Exfoliating Scrub with Fruit Enzymes Winner! Grocery Headquarters Trailblazer Award: Refining Vitamin A and Glycolic Cleanser, Toner and Scrub 2008 Better Nutrition: Best Anti-Aging Treatment: Age-Defying Moisturizer SPF 15 with Astaxanthin and Green Tea Winner! Taste for Life: Best Gluten-Free Essential: Hydrating Mask with Hyaluronic Acid Best Personal Care Company Best Facial Scrub: Exfoliating Scrub with Fruit Enzymes 2008 Natural Solutions: Editor’s Pick Award Vanilla Bean Revitalizing Toner 2008 Better Nutrition: Best Exfoliant Microdermabrasion Scrub 2008 Better Nutrition: Best Treatment Product for Rosacea: Soothing Serum With anti-aging Pycnogenol® 2007 Today’s Health & Wellness: Seal of Approval Microdermabrasion Scrub 2006 Natural Health: Best Anti-Aging Product Age-Defying Moisturizer SPF 15 with Astaxanthin and Green Tea 2006 Town & Country Magazine, Top-75 Natural Products: Microdermabrasion Scrub www.dermae.com • Toll Free 800.521.3342 AWE-0113 Winner! Natural Solutions Best Mask: Exfoliating Mask 2010 Stay Connected with Social Media Have you seen derma e® on Facebook, Twitter, LinkedIn, Google+, Tumblr, YouTube, Pinterest or our Blog? Connect with us for the latest derma e® company news, skin, beauty and lifestyle tips as well as giveaway opportunities! See what fans have to say about our cutting-edge effective natural skincare products that help reduce the signs of aging, resolve problem skin conditions and nourish the entire body. Facebook Fever “My Eczema has been worse this year than it has in the last ten years. I was beginning to lose hope, then I found your Psorzema® Creme. Almost overnight my skin is improving. Where have you been all of my life?” - Kevin B. “I just started using the Hydrating with Hyaluronic Acid products, and my skin has never been better. I quit using a department store "hypoallergenic, allergy-tested" brand that was causing my face to break out. I highly recommend derma e®!” - Deb L. “I have used the Firming Moisturizer with DMAE for 5 years now, after reading The Perricone Prescription. This product is the reason I have great skin- I will always use it!!! This past year, I began using your Deep Wrinkle Reverse with Peptides Plus® around my eyes and on my forehead. The results have been amazing!” - Jennifer W. “Just wanted to let you know that I love your products. I use several. I am 51 and still have oily skin and have some minor breakouts. I use the Very Clear® Spot Treatment and it works. People have told me that I look younger than I am and especially now that I am using derma e®!” - MK B. Talk from Twitter “LOVE the Refining Vitamin A and Glycolic Cleanser & Toner I just bought! You have fabulous products!!” - @WildOnStyle “Love your products!! Almost time for me to buy more. Have loved my samples!!!” - @haileyeisen “Thanks so much for the awesome products @derma_e!! :) I have some new favorites! <3” - @joycecherrier “Ladies, which one of you intro'd me to the @derma_e products? u know how skeptical I am--these, I love! Ox” - @BTVHostAudra “Love Your Products!” - @Poshglam derma e® natural skincare: solutions that work 4485 Runway Street • Simi Valley, California 93063 • 800.521.3342 The derma e® Buzz “Thanks to derma e®, my once tired skin now breathes a sigh of relief as its brightness and clarity have returned. Within my first week of using the Very Clear® Scrub and Moisturizer, I experienced fewer breakouts and noticed improvements in my skin’s overall tone, texture and oil production levels, results I continue to achieve more than a month later.” Family Healthy & Wellness Magazine Blog, May 2012 “This Lip Repair Creme was pretty much unlike anything I’ve ever tried before… They were instantly softer, smoother, pliable, with no “greasy” stuff leftover. With elasticity comfortably restored, it appeared as though my lips were being changed from the inside out.” QualityUSProducts.com, May 2012 “The Microdermabrasion Scrub felt like fine sand, and I could literally feel my face becoming softer and better circulated. Afterwards, my face felt smoother and softer.” Lovelyish.com, November 2011 “I've really been enjoying derma e®'s lovely products, especially the cleanser, eye & hand creams!” Kris Carr, Best-Selling author of Crazy Sexy Diet, 2012 “Using licorice, vitamin C and other natural brighteners – and manufactured with the aid of wind energy – the Evenly Radiant® Night Crème bestows an even glow while you sleep.” Ashlee Hillier, Natural Health Beauty Awards, November/December 2012 "I'm a bit of a product fiend when it comes to skin care. Right now, I'm loving derma e® serums and facial washes, particularly the Vitalizing line." Jesse Schein, LA YogaWorks Instructor, VitalJuice, March 2011 LA eNewsletter Recycable Packaging No Animal Testing derma e® natural skincare: solutions that work 4485 Runway Street • Simi Valley, California 93063 • 800.521.3342 derma e®’s socially and environmentally responsible business practices derma e® has been a family owned and operated company since 1984. We are committed to producing high-quality eco-friendly skincare products to benefit our customers while reducing our impact on the planet. As part of this commitment, we use non-GMO ingredients and whenever possible include organic ingredients and ingredients sourced from environmentally-friendly farms that practice sustainable agriculture. We also support green business practices, package all of our products in 100% recyclable packaging and our formulas do not contain animal by-products, nor do we conduct animal testing. Additionally, we are active supporters of the Campaign for Safe Cosmetics and manufacture with 100% wind energy*. In an effort to take positive action on behalf of the community and the planet derma e® makes contributions to non-profits on a regular basis. These are some of the great organizations that derma e® has supported in the past year: • The Paraguay Project • Global…Infancia • Guyra Paraguay • Special Olympics: Ventura County • World Wildlife Fund • Heal the Bay • Meet Each Need With Dignity (MEND) *Wind energy certificates are purchased to offset all electrical use. For over 28 years, derma e® has pioneered the development of high-performance antioxidant skincare solutions. This award-winning, comprehensive line offers over 80 SKUs that are free of parabens, phthalates, sodium lauryl sulfates, mineral oil and lanolin, and are cruelty-free, 100% vegan and manufactured with wind energy [wind energy certificates purchased to offset all electrical use]. derma e® can be found in over 5000+ retail outlets across the U.S., with additional distribution in 36 countries internationally and on www.dermae.com. Find us on Facebook and Twitter too. derma e® is family owned and operated and dedicated to serving the natural products retailer. The Paraguay Project Inspiration: Sondra Miles, the daughter of derma e® vice president, Linda Miles and member of the derma e® family, served as a Peace Corps volunteer in a rural community in Paraguay teaching environmental and health education. While living in Paraguay, Sondra saw and felt the needs of the Paraguayan people for educational opportunities, sustainable incomes, and empowerment, especially empowerment of woman and youth. Additionally, Sondra observed the rapid destruction of the forest and other natural resources upon which much of the country is dependent and felt the need for these resources to be protected for future generations. According to Sondra, "Just like the intricate Spiderweb Lace, we're all connected. Paraguay is a country that doesn't often get a lot of attention, and our help can really make a difference in the lives of these people. Through the success of The Paraguay Project, we hope to inspire others to champion causes that are important to them, whether high profile or lesser known." Spiderweb Lace and its uses: Ñanduti is the Guaraní word for “spiderweb.” Ñanduti is a delicate, distinctive and remarkably intricate needlework lace that is a traditional craft of Paraguayan people. PPSS-1212 These colorful, round pieces of lace come in a range of sizes. Individually, they make a lovely centerpiece for a desk or table, either alone or placed underneath a floral vase display. Often times the pieces are woven together to make a tablecloth, or mixed with fabrics to make a range of stunning apparel and bags. For More Information: 800.933.9344 • pr@dermae.com • www.dermae.com The Paraguay Project Supporting Families, Wildlife and their Habitats THE PARAGUAY PROJECT is dermae®’s three-tiered charitable program created to empower the people of Paraguay by supporting fair trade, the environment and helping to establish unique economic opportunities. Here’s how it works: Tier I: By purchasing beautiful, hand-crafted Spiderweb Lace at a fair market price directly from co-ops in Paraguay, derma e® provides economic opportunities for these artisans which in turn, helps their families improve their lives. Tier II: derma e® is selling Spiderweb Lace in the U.S. to boutiques and directly to customers online via its website – www.dermae.com/lace. These profits will be donated in full to two non-governmental organizations (NGO’s) that serve the people of Paraguay: • Global Infancia that works to protect the rights of the children in Paraguay. • Guyra Paraguay that fights to protect birds and their habitats, including the beautiful, bio-diverse Paraguayan rainforest. Tier III: derma e® will donate a percentage of all product sales to THE PARAGUAY PROJECT. Recent Progress: • In 2012, Guyra Paraguay purchased and monitored land, and organized educational programs, campaigns and trainings to conserve and protect the environment. • In 2011, dermae® made a donation that will help Global Infancia build sanitary facilities and install a new drainage system for Padres Unidos, a rural school in Carapegua, Paraguay. This will help maintain minimum standards of hygiene and reduce the risk of disease in the school and the community. • In 2010, derma e® made a donation that enabled the community of San Pedro, Paraguay to purchase building materials in order to build an additional classroom for their school that educates 80 students (grades 1 through 9) in core subjects. • In 2009, Guyra Paraguay focused on biological monitoring of bird species and scientific research as well as sustainable development to protect the bio-diversity of Paraguay. • In 2008, derma e® ’s donations helped build a nursing school in Paraguay with full accreditation from the Paraguayan government. For More Information: 800.933.9344 • pr@dermae.com • www.dermae.com derma e®: A Leader in Skincare • The most award-winning line in natural skincare. • A Top-5 leader in the facial care category. • #1 in sales support: foil packs, trainings, demos, etc. • #2 nationally advertised natural brand. Monthly Advertising In 2013, our ad campaigns will be seen by approximately 13,506,090 readers per quarter! Look for our advertising in Allure, Redbook, First, Yoga Journal, Delicious Living, Better Nutrition, Natural Health, Natural Solutions, Alive and Herb Companion. derma e® Awarded 2012 Best Skin Care Products FOR IMMEDIATE RELEASE Contact: Virginia DeSimone 800-521-3342 x231, PR@dermae.com Simi Valley, CA (April 2012) – The entire derma e® Natural Bodycare line received the 2012 Best Skin Care Products award from Whole Foods Magazine. This is derma e ®’s fourth time (second year in a row) winning this prestigious award that honors the best top-selling lines in the natural products industry. Retailers nationwide were asked by Whole Foods what their best topselling products were in 15 categories and submitted their votes anonymously. The great news is being announced to Whole Foods Magazine’s 15, 049 readers in the April 2012 issue. As the fastest growing top ten natural skincare brand the past four years, derma e® continues to formulate high quality natural, effective and affordable skincare products. Rich in powerful natural actives such as antioxidants, vitamins and botanicals, this comprehensive skincare line of over 90 products specializes in premium anti-aging formulas that help diminish the look of fine lines and wrinkles, visibly firm, tighten and tone, and prevent and resolve age damage. derma e ®’s extensive treatment line also helps resolve problem skin conditions such as blemishes, scars, age spots, spider veins and cracked skin. “We are astounded to be honored yet again with this impressive award in the natural products industry. derma e® strives to be the leader in effective, natural skincare that delivers results and it shows through the support of our retailers”, says Gina Ferrato, North American Sales Manager. 2012 Natural Health Beauty Award Winner: derma e® FOR IMMEDIATE RELEASE Contact: Virginia DeSimone 800-521-3342 x231, PR@dermae.com Simi Valley, CA (November 2012) – All-Star Night Crème! Natural Health magazine honored derma e®, a leader in natural anti-aging antioxidant skincare and treatment products, with a 2012 Beauty Award for their Evenly Radiant® Night Crème. The good news is currently being announced to Natural Health magazine’s 307,565 readers in the November/December issue. Now, with healthy beauty options more accessible than ever, Natural Health magazine is helping their readers narrow down the selection. After testing thousands of products, and having their readers vote, Natural Health magazine has chosen 25 of their favorite beauty finds of the year. Winner! Evenly Radiant® Night Crème “Using licorice, vitamin c and other natural brighteners – and manufactured with the aid of wind energy – this treatment bestows an even glow while you sleep,” says Ashlee Hillier, Associate Beauty Editor. • Nighttime brightening formula. • Evens skin tone and lightens discoloration. • Prevents and reduces the signs of aging. • Ideal for age and dark spots, sun damage and freckles. • Promote a healthy, brighter and younger-looking complexion. derma e®’s Evenly Radiant® Night Crème is available for $27.95 / 2 oz. at fine stores where natural skincare products are sold, including select Whole Foods Markets and The Vitamin Shoppe locations nationwide, or www.dermae.com, 800.933.9344. Taste for Life Honors derma e® with Summer Essentials Award FOR IMMEDIATE RELEASE Contact: Virginia DeSimone 800-521-3342 x231, PR@dermae.com Simi Valley, CA (July 2012) – Taste for Life magazine honored derma e® Natural Bodycare, a pioneer in formulating cutting-edge effective natural skincare products, with a 2012 Summer Essentials Award for their NEW Evenly Radiant® Day Crème SPF 15. The good news is currently being announced to Taste for Life magazine’s 555,000 readers in the July 2012 issue. Committed to helping consumers make healthy lifestyle choices, Taste for Life magazine chose their favorite summer products perfect for being active, spending time outdoors, travelling and overall looking and feeling great. Recommended to “turn a few heads”, derma e®’s Evenly Radiant Day Crème SPF 15 was chosen as a top pick. This citrus scented daily moisturizer helps brighten and even skin tone while providing UVA and UVB protection. With an Intensive Skin Brightening Complex featuring Madonna Lily, and anti-aging antioxidants, this formula helps: • Even skin tone. • Brighten age and dark spots. • Lighten discoloration, sun damage or freckles. • Prevent and reduce the signs of aging. • Promote a healthy, brighter and younger-looking complexion. “This is the perfect product for summer. Not only will it help brighten skin and even tone, but research shows topical antioxidants help protect skin from sun damage, can complement the use of your sunscreen and when applied after sun exposure, help skin recover more quickly,” says Dr. Linda Miles, L. Ac., D.O.M., Vice President of derma e ® Natural Bodycare. derma e®’s Non-Profit Initiative Thrives FOR IMMEDIATE RELEASE Contact: Virginia DeSimone 800-521-3342 x231, PR@dermae.com Simi Valley, CA (October 2012) – derma e®, a pioneer in formulating cuttingedge effective natural skin care products, is pleased to announce that with their continuing efforts through The Paraguay Project, they have made a positive impact on the biological and environmental conditions in Paraguay. The Paraguay Project is derma e®’s three-tiered charitable program that helps support the people, rainforest and land of Paraguay. derma e® purchases beautiful, hand-crafted Spiderweb Lace at a fair market price directly from co-ops in Paraguay, sells them to US boutiques and online, and donates full profits as well as a percentage of all product sales to three non-governmental organizations: Guyra Paraguay, Clyde E. Bay Foundation and GlobaI Infancia. Guyra Paraguay has recently made significant progress in working to protect the environment and wildlife. This will help improve the quality of life for Paraguayans and assure that there are resources for future generations. Highlights include: • Participation and sponsorship of public awareness events • Organization of educational programs, campaigns and trainings • Monitoring of use of land, flooding and deforestation • Purchasing of land for conservation purposes • Support of sustainable production of soy crops • Strengthened public policies relating to the environment Upcoming events in October and November to further support this cause and raise awareness include a National Scientific Conference, an original concert from Luis Szaran on bird songs, La Manzana de la Rivera (conferences, music and photo exhibitions) and a birding trip with diplomats led by the American Ornithologist and Fullbright Scholar Floyd Hanes is being planned. “We are extremely proud that our efforts are able to touch lives globally. We look forward to continuing to help in their quest to defend and protect the bio-diversity of Paraguay.” says Dr. Linda Miles, L. Ac., D.O.M., Vice President of derma e ® Natural Bodycare. derma e® Hires Corporate Trainer FOR IMMEDIATE RELEASE Contact: Virginia DeSimone 800-521-3342 x231, PR@dermae.com Simi Valley, CA (December 2012) – derma e®, a leader in natural anti-aging antioxidant skincare and treatment products, has hired Kate Tart to fill the new position of Corporate Trainer. As the fastest growing natural skincare brand in each of the last four years* and a Top-5 leader in the facial care category, derma e®’s more involved approach to training is expected to help the company continue to thrive. With seven years of experience in the beauty industry, a Bachelor’s Degree in Health Science with a concentration in Education as well as a license in Esthetics, Kate brings a vast amount of knowledge to this position. Working in different areas of the skin care industry such as training, management and customer service, Kate has trained on skin care and cosmetic lines, suggested educated product recommendations based on specific skin care needs, developed easy-to-follow skin care routines and created short-term and long-term skin care goals for clients. In this new role, Kate is responsible for training on derma e®’s award-winning products, company and philosophy in a simple, efficient manner. This will include in-person, Skype, video chat or phone trainings to employees at retail stores and regional and national chains, consumers, as well as derma e® sales team members and demonstration representatives. Kate will also be participating in consumer events, sharing knowledge of our 80+ naturally effective products that are free of parabens and phthalates, 100% vegan, cruelty-free and manufactured with wind energy**. “Adding the Corporate Trainer position will help us enhance our education program with all of our customers, both retail and consumer. It is of extreme importance that through education, people understood that derma e® is not only a mix of science and nature but also formulated for visible results. I am very excited to have Kate on our sales team. With her background and experience as a licensed esthetician, Kate will be able to speak eloquently on our product line and about the importance of caring for the skin,” says Gina Ferrato, Vice President Sales, Natural Channel. * SPINS® Natural Supermarkets Data, 52 weeks ending 2008, 2009, 2010 and 2011. **Wind energy certificates are purchased to offset all electrical use. NEW! Flawless Skin in One-Step... Evenly Radiant® BB Crème Now, derma e® unveils its latest multi-functional natural phenomenon. New Evenly Radiant® BB Crème instantly erases the look of imperfections and begins to turn back the clock on aging skin. It’s quite possibly the most potent natural BB crème you’ll ever try. 12 Benefits: • CONCEALS • BRIGHTENS • EVENS • REJUVENATES • SMOOTHES • PROTECTS • DEFENDS • CLARIFIES • SOOTHES • REFINES • MOISTURIZES • SOFTENS Wear it alone, over your serum, gel or moisturizer, or to replace your favorite foundation. In 2 Shades Light Tint Medium Tint Key Ingredients Product Net Wt Code UPC Code Product Description Item Dimensions Case Dimensions Case Qty Case Wt 0335 2 fl oz 0 30985 00335 2 Evenly Radiant® BB Crème Light Tint 1.375" x 1.375" x 5.5" 6.5" x 4.5" x 7.25" 6 1.5 lbs 0336 2 fl oz 0 30985 00336 9 Evenly Radiant® BB Crème Medium Tint 1.375" x 1.375" x 5.5" 6.5" x 4.5" x 7.25" 6 1.5 lbs Scientifically proven ingredients • Free of parabens, phthalates and petrolatum • Free of propyl ingredients and sodium lauryl sulfates No mineral oil, lanolin or artificial colors • pH balanced • Non-comedogenic • Recyclable packaging • 100% vegan • GMO-free Cruelty-free • Manufactured using wind energy (certificates) natural skincare: solutions that work 4485 Runway Street • Simi Valley, CA 93063 Toll Free 800.521.3342 • www.dermae.com BBCSS-0213 VC • Intensive Skin Brightening Complex featuring Active Plant Stem Cells • Most advanced form of the peptide complex Matrixyl® • Antioxidants including Green Tea, Vitamins C and E • Natural mineral color-correctors • SPF 25 NEW! Multi-Benefit Beauty Oils derma e® introduces three blissfully beneficial plant oils to get you glowing like never before. These NEW emollient oils can be used alone or along with your current beauty routine to condition, nourish and rejuvenate the skin, hair, nails... you name it. NEW! Hydrating Facial Treatment Oil With Organic Argan and Marula Oils • 100% pure plant oils provide a concentrated boost of intensive moisture • Targets dull, dehydrated skin and the premature signs of aging • Blanket of moisture locks in hydration for healthy tone and texture • Lusciously hydrates and nourishes to promote skin’s natural radiance NEW! Soothing Facial Treatment Oil With Organic Argan Oil, plus Kukui Oil • 100% pure plant oils calm, soothe and balance sensitive skin • Gentle, light calming care helps diminish redness and blotchiness • Comforts and protects skin with a blanket of rich moisture and nutrients • Ideal for all skin types especially sensitive, red, easily irritated skin NEW! Skin, Hair and Nail Oil Organic Argan and Jojoba Oils, plus Kukui Oil Scientifically proven ingredients • Free of parabens, phthalates and petrolatum • Free of propyl ingredients and sodium lauryl sulfates No mineral oil, lanolin or artificial colors • pH balanced • Non-comedogenic • Recyclable packaging • 100% vegan • GMO-free Cruelty-free • Manufactured using wind energy (certificates) natural skincare: solutions that work 4485 Runway Street • Simi Valley, CA 93063 Toll Free 800.521.3342 • www.dermae.com NOSS-0213 VC • 100% pure plant oils restore natural glow from head-to-toe • All-in-one body treatment: – Absorbs easily and penetrates deeply – Provides light, nutrient-rich anti-aging skin moisture – Fortifies hair, boosting shine and softness while taming frizz – Deeply conditions dry, brittle nails and cuticles For A Head-to-Toe Glow A secret weapon of Hollywood stars, makeup artists and exclusive hair salons, pure plant oils are a hot beauty trend whose time has come. While many of us have misconceptions about using oils (clogging pores, causing skin breakouts), the truth is that high quality natural plant oils are non-comedogenic, non-irritating, fast-absorbing and are excellent emollients packed with concentrated nutrients. They effectively target various areas of concern and can be used in so many ways: • As an anti-aging skin moisturizer to soothe and hydrate • As a fortifying hair remedy and styling aid • As a deep-conditioning nail and cuticle treatment • As a therapeutic skin solution for eczema, psoriasis, burns, wounds or scars Beautifying plant oils may be used alone or along with your current beauty routine. Here are some tips: Facts on our Favorite Body Oils Soft, Supple Skin: • Apply directly to skin • Mix a few drops into your favorite moisturizer • Layer over a water-based serum • Apply over a nighttime moisturizer Healthy Hair: • Smooth sparingly over dry hair to control frizz or flyaways • Tousle through clean, damp hair before heat styling • Use liberally as overnight treatment, then shampoo out the next morning Nourished Nails: • Soak finger tips in warm water for 4-5 minutes then massage oil into slightly damp nails and cuticles • Rub into unpolished nails before bed as an overnight treatment Product Code Argan Oil • Rich in antioxidant vitamin E and fatty acids • Known for anti-inflammatory, healing and protective properties • Soothes, calms and hydrates skin • Hydrates scalp and adds shine to hair Marula Oil •Rich in sterols, antioxidants and essential fatty acids • Known for antioxidant properties that fight free radical damage • Absorbs quickly and thoroughly moisturizes • Reported to help problem skin e.g. burns, scars, redness and dryness Kukui Oil • Contains essential fatty acids, amino acids and vitamins A, C and E • Known for its soothing and rejuvenating properties • Penetrates skin and hair to protect and lock in moisture • Resolves dry, rough, itchy skin and scalp • Can help burns and scars Jojoba Oil • Rich in essential fatty acids • Known for anti-inflammatory, antibacterial and antiseptic properties • Soothes problem skin, and moisturizes to help diminish the signs of aging • Alleviates dry, damaged nails, cuticles, scalp and hair Net Wt UPC Code Product Description Item Dimensions Case Dimensions Case Qty Case Wt 0463 1 fl oz/ 30 ml 0 30985 00463 2 Hydrating Facial Treatment Oil 1.375” x 1.375” x 3.75” 4.75”x 3.25”x 4.75” 6 1.2 lbs 0496 1 fl oz/ 30 ml 0 30985 00496 0 Soothing Facial Treatment Oil 1.375” x 1.375” x 3.75” 4.75”x 3.25”x 4.75” 6 1.2 lbs 8000 1 fl oz/ 30 ml 0 30985 08000 1 Skin, Hair and Nail Oil 1.375” x 1.375” x 3.75” 4.75”x 3.25”x 4.75” 6 1.2 lbs natural skincare: solutions that work 4485 Runway Street • Simi Valley, CA 93063 Toll Free 800.521.3342 • www.dermae.com NEW! For Brighter, Youthful Skin… Target uneven skin tone and discoloration for a visibly brighter, youthful complexion with derma e®’s NEW Evenly Radiant™ line. With an intensive skin brightening complex rich in Madonna Lily, Bearberry, Vitamin C and Niacinamide, this line of six, revitalizing citrus-scented formulas helps even tone and brighten skin for a radiant, youngerlooking complexion. Ideal for: • Uneven pigmentation • Discoloration • Age and Dark Spots • Sun Damage • Freckles Scientifically proven ingredients • Free of parabens, phthalates and petrolatum Free of propyl ingredients and sodium lauryl sulfates No mineral oil, lanolin or artificial colors • pH balanced • Non-comedogenic • Recyclable packaging 100% vegan • GMO-free • Cruelty-free • Made with wind energy* * wind energy certificates purchase to offset all electrical use A percentage of all sales is donated to The Paraguay Project. natural skincare: solutions that work 4485 Runway Street • Simi Valley, CA 93063 Toll Free 800.521.3342 • www.dermae.com Evenly Radiant™ Cleanser Code #0603 Lift dull surface cells and impurities to promote skin clarity with this revitalizing cleanser. Rich in skin-brightening botanicals, vitamins and anti-aging antioxidants, this formula leaves skin clean, healthy and glowing. Evenly Radiant™ Toner Code #2003 Remove remaining residues, restore pH balance and prepare skin to receive optimal benefits from a moisturizer with this refining, skin-brightening formula. Fortified with gentle exfoliating Papaya, natural astringent Witch Hazel, anti-aging antioxidants, and skinlightening botanicals, this refreshing toner promotes a fresh, brighter complexion. Evenly Radiant™ Day Crème SPF 15 Code #0333 Help brighten and even skin tone while providing UVA/UVB protection with this protective daytime moisturizer. With intensive skin brightening complex and powerful, anti-aging antioxidants, this formula helps fight discoloration and the visible signs of aging for a healthy, luminous complexion. Evenly Radiant™ Serum Code #0352 Day or night, this intensive brightening serum targets uneven pigmentation and age damage for a visibly brighter, healthier complexion. Ideal for oily or blemish-prone skin, or as a treatment layer underneath your favorite moisturizer, this formula, rich in skin-brightening vitamins and botanicals, Alpha-Arbutin and anti-aging antioxidants, promotes a lighter, youthful complexion. Evenly Radiant™ Dark Circle Eye Crème Code #0375 Help diminish the look of dark circles, fine lines, wrinkles and puffiness with this nutritive eye crème. Rich in antioxidants Green Tea and Pycnogenol®, skin-brightening botanicals and vitamins, this formula helps lighten and prevent discoloration, support healthy circulation and reduce puffiness for brighter, rested and radiant eyes. Evenly Radiant™ Night Crème Code #0334 Help even skin tone, reduce the look of discoloration and resolve age damage with this restoring nighttime formula. Fortified with intensive skin brightening complex, Alpha-Arbutin and powerful, anti-aging antioxidants, this concentrated formula promotes more even-toned, brighter and younger-looking skin. Also included in the Evenly Radiant™ Line: • Evenly Radiant™ Overnight Peel • Evenly Radiant™ Makeup Remover Skin Brighteners The following key natural actives have been shown to help prevent and diminish discoloration for brighter, more luminous skin: Product Net Wt Code UPC Code Product Description 0603 6 fl oz 0 30985 00603 2 Evenly Radiant™ Cleanser 2003 6 fl oz 0 30985 02003 8 0333 2 oz 0334 2 oz 0352 2 3 Case Dimensions Case Qty Case Wt 2" x 2" x 7.125" 6.5" x 4.5" x 7.25" 6 3.1 lbs Evenly Radiant™ Toner 1.75" x 1.75" x 6.687" 6.5" x 4.5" x 7.25" 6 3.0 lbs 0 30985 00333 8 Evenly Radiant™ Day Crème SPF 15 2.35" X 2.38" X 2.41" 9.5" x 6.25" x 3" 6 2.5 lbs 0 30985 00334 5 Evenly Radiant™ Night Crème 2.35" X 2.38" X 2.41" 9.5" x 6.25" x 3" 6 2.5 lbs 2 fl oz 0 30985 00352 9 Evenly Radiant™ Serum 1.6" x 1.6" x 5.4" 6.5" x 4.5" x 7.25" 6 1.5 lbs 0375 1/2 oz 0 30985 00375 8 Evenly Radiant™ Dark Circle Eye Crème 1.5" x 1" x 4.625" 3.75" x 3.75" x 4.8" 6 0.1 lbs 1490 2 fl oz 0 30985 01490 7 Evenly Radiant™ Overnight Peel 1.6" x 1.6" x 5.4" 6.5" x 4.5" x 7.25" 6 1.5 lbs 0620 4 fl oz 0 30985 00620 9 Evenly Radiant™ Makeup Remover 1.75" x 1.75" x 6.6" 6.5" x 4.5" x 7.25" 6 2.4 lbs Naolys - 86, route d'Arcachon - 33610 Cestas Pierroton – France, 2011 Centerchem, Inc., 2009. DSM Nutritional Products, 2006 4 Gruerwald PhD, J., et al. PDR for Herbal Medicines Fourth Edition. New Jersey: Thomson Healthcare Inc., 2007. Print. 5 Sabinsa Corporation, 2008. 1 Item Dimensions ERSS-0112 Madonna Lily (Lilium candidum) • Active cells from this evergreen plant help prevent and decrease dark spots1 to promote a more even skin tone and a brighter complexion. • Helps regenerate and increase cellular renewal. Alpha-Arbutin (Concentrated glucoside from Arctostaphylos uva-ursi) • Promotes skin-brightening and evens skin tone. • Minimizes liver spots and can reduce the degree of skin tanning after UV exposure2. Niacinamide (Vitamin B3) • Research shows Niacinamide significantly reduces age spots around the eyes and cheeks3 and reduces the appearance of acne. • Helps skin lock in moisture to encourage healthy collagen. Bearberry (Arctostaphylos uva-ursi) • A natural extract found in the Bearberry plant, Arbutin, has been shown to inhibit tyrosinase activity providing a skin lightening effect. • Inhibits melanin production and absorbs UV light.4 Licorice (Glycyrrhiza glabra) • Inhibits melanin production helping to lighten skin. • Research shows Licorice inhibits UVB pigmentation and inflammation5. Dr. Linda Miles, DOM Vice President and Formulator of derma e ® ______________________________________________________________________ Dr. Linda Miles, DOM, Vice President and Formulator of derma e®, has blended her expertise in complementary health care and biotechnology for over three decades, pioneering the development of innovative, high-performance natural personal care products. As a health practitioner and business leader in the industry, Miles has been at the forefront of the cultural shift to natural health solutions. “People still ask me what the benefit of using natural products is, and I always respond that ‘nature knows best’,” Miles says. “The power of nature is pretty amazing, and we often can’t re-create that complexity and balance in a lab by using just synthetic ingredients. Nature provides us with healing agents that are superior in performance to chemical alternatives—antioxidants are our best example of that. Many people were under the misconception that ‘natural’ means a product is not as strong. We’re changing that ideology and have proven time and again, via scientific channels, that natural can be even more effective than man-made.” As part of her lifelong passion in holistic health, Miles received status as a Doctor of Oriental Medicine (DOM) from the state of New Mexico. She also earned her Masters Degree in Oriental Medicine from Emperors College of Traditional Oriental Medicine and is a Licensed Acupuncturist. Once a week, Miles donates her time giving Chinese herb and acupuncture treatments to MEND clients. MEND, Meet Each Need with Dignity, is a non-profit organization that helps relieve the effects of poverty through a holistic and humanitarian approach. In Miles spare time, she enjoys horseback riding, hiking, camping, waterskiing, and organic gardening with red worm compost. With a passion for animals, she also loves spending time with her horses, dogs and cats, and raising Chinese Silkies, a breed of chicken named for its unique silky feathers. Miles and her husband Ron live on a three-acre ranch in Acton, California surrounded by animals. They have two daughters, Sonny and Kristy, who share her interest in science and healing. Their older daughter Sonny graduated from MIT, spent two years in the Peace Corp in Paraguay and is currently a medical resident at UCSF. Their younger daughter Kristy is a recent graduate from Tufts University and is currently a licensed DVM who resides in Massachusetts. Other Achievements: • Bachelor of Arts Degree in Biology from UCLA • Masters in Business Administration from California State Northridge • Appointed member of the Society of Cosmetic Chemists For over 28 years, derma e ® has pioneered the development of high-performance antioxidant skincare solutions. This award-winning, comprehensive line offers over 90 SKUs that are free of parabens, phthalates, sodium lauryl sulfates, mineral oil and lanolin, and are cruelty-free, 100% vegan and manufactured with wind energy [wind energy certificates purchased to offset all electrical use]. derma e ® can be found in over 5000+ retail outlets across the U.S., with additional distribution in 36 countries internationally and on www.dermae.com. Find us on Facebook and Twitter too. derma e ® is family owned and operated and dedicated to serving the natural products retailer. Company Profile derma e®: natural skincare solutions that work. Ingredient-driven formulas, decades of experience and a commitment to quality have clearly made derma e® a leader in the natural skincare industry. A brief history of derma e®… derma e® has been pioneering the development of powerful, nutritive skincare solutions since the scientific community first recognized antioxidants’ beneficial properties in the 1960’s. Established on the remarkable success of a single, high-potency vitamin E skin crème (which was revolutionary for its time), derma e® attracted faithful followers with the product’s effectiveness and began developing natural skincare solutions enriched with natural actives such as powerful antioxidants, nourishing vitamins and botanicals that deliver results, much to their customers’ delight. derma e® today… derma e® has grown exponentially since then, and is currently one of the fastest growing companies in the natural skincare channel. With a comprehensive line of over 80 antioxidant-rich anti-aging and solution-oriented formulas, derma e® offers a wide array of face and body products including cleansers, toners, crèmes, serums, lotions, scrubs and masks. The line is carried in 5,000+ fine retail locations in the U.S. alone, with additional distribution internationally and on their customer-friendly website, www.dermae.com. derma e® is continually launching innovative products into the marketplace by staying abreast of scientific research and consumer demand. derma e® quality… derma e® remains family-owned/operated and fully committed to producing ingredientdriven skin care solutions that deliver noticeable results. Every formula is developed for maximum effectiveness, inspected for quality and backed by a customer satisfaction guarantee. The entire collection is free of parabens, phthalates, sodium laurel sulfates, mineral oil and lanolin, and also comes in completely recyclable packaging. derma e® manufactures with 100% wind energy* and all products are 100% vegan. *Wind energy certificates are purchased to offset all electrical use. Hydrating Serum November 2012 Hydrating Serum November 2012 Soothing Moisturizing Crème October 2012 Skin Lighten November 2012