2014-2015 media kit - FAB Shop Magazine Direct

SHOP FLOOR LASERS 2014/15
Dear Manufacturing Executive:
Techgen Media Group LLC, the publisher of Fab Shop Magazine Direct, in conjunction with the Laser Institute of
America (LIA), is proud to introduce Shop Floor Lasers, an e-magazine centered on turnkey laser systems. With
an editorial mission to inform executives within fabrication shops, machine shops, stampers, OEMs and metal
service centers, Shop Floor Lasers will publish practical, how-to information written by the top laser experts
in the industry. This new publication will cover the range of laser-cutting, marking and welding technologies,
including CO2, fiber, disk, YAG and diode lasers, plus the software and automation that make them productive.
As laser technologies evolve, their ability to cut ever-thicker metals at higher speeds continues. No longer
limited to cutting sheet metal at thicknesses of one half inch or less, lasers are now being used to cut metals
of different types and thicknesses, which was unthinkable just a short time ago. This evolution presents the
customer with more pre-purchase options to consider than ever before.
To simplify the process of purchasing a laser for the first time, editorial content will address the questions
that potential buyers must ask themselves. What are the costs of operation, like gases and electricity? Does
fiber or CO2 provide the most flexibility? And what are the limitations for each? Evaluating vendor software and
automation, along with service provided, are major considerations.
Shop Floor Lasers will e-mail on September 1st, 2014, then bi-monthly in 2015, to the personal addresses of
60,000 executives at fabrication shops, machine shops, OEMs, stampers and metal service centers, in both the
U.S. and Canada, which means that advertising separately in both U.S. and Canadian print publications to reach
your customer base is no longer necessary. Furthermore, of the 60,000 decision makers who will receive Shop
Floor Lasers, more than 18,300 currently own and operate lasers. That means that the remaining 41,000-plus
are your best potential customers.
As an e-magazine, Shop Floor Lasers offers the ability to pre-sell the reader through the use of embedded video
in advertisements. When a reader clicks on your URL or video, their e-mail is captured and sent to you, enabling
sales to follow up with a qualified lead. This allows you to measure your ROI and make adjustments accordingly.
Fact is, you are still branding your product while also actively selling its features through the use of video.
Reaching 60,000+
Metalworking
Executives
SHOP FLOOR LASERS 14/15 – CONTACT INFORMATION
Publisher
Justin Stivers
email: jstivers@shopfloorlasers.com
Sales
Alan Berg, Advertising Sales
phone: 732.995.6072
email: aberg@shopfloorlasers.com
2014-2015 MEDIA KIT
Editorial
Ed Huntress, Editorial Director Techgen Media Group LLC
phone: 732.239.8499
email: ehuntress@shopfloorlasers.com
Reach
Target
Engage
Abbe Miller, Editor
phone: 847.749.6956
email: amiller@shopfloorlasers.com
CO2
Geoff Giordano, Editor
email: ggiordano@shopfloorlasers.com
FIBER
Colin Carlu, Associate Editor
email: ccarlu@shopfloorlasers.com
DIODE
COMBINATION
MACHINES
In addition to facilitating exposure to an engaged audience, Shop Floor Lasers provides pre-show coverage for
the industry’s three major events: IMTS, Fabtech Atlanta and Lasers in Manufacturing. Our “Triple Show Issue”
closes for space reservations on June 27, 2014, so be sure to mark your calendars.
LASER
WELDING
To learn more about the opportunities that Shop Floor Lasers will bring to the industry, feel free to review our
media kit. After doing so, please contact us with any questions you may have.
Yours Truly,
Alan Berg
Shop Floor Lasers
www.shopfloorlasers.com
732.995.6072
SOFTWARE
LASER MARKING
Shop Floor Lasers
PO Box 516
Plainsboro, NJ 08536
shopfloorlasers.com
SHOP FLOOR LASERS 14/15 – EDITORIAL CALENDAR
September 2014
January / February 2015
SPECIAL TRIPLE SHOW EDITION: IMTS,
FABTECH, LASERS IN MANUFACTURING
PHOTONICS WEST
SAN FRANCISCO CA
Automation
CO2 Lasers
Fiber Lasers
CO2 Lasers
Diode Lasers
Fiber Lasers
Gases
Laser Blanking
Laser Maintenance
Laser Optics
Laser/Plasma
Combination Machines
Laser Welding
Nesting Software
3D Lasers
Laser Marking
Laser Welding
Nesting Software
Safety
Tube & Pipe Cutting
SPACE RESERVATIONS DUE:
7/25/14
MATERIALS DUE:
8/1/14
MAIL DATE:
9/1/14
May / June
March / April
Automation
Beam Delivery
CO2 Lasers
Fiber Lasers –
Thick Plate Cutting
Gases
Laser/Punch
Combination Machines
Laser Maintenance
Laser Marking
Laser Safety
Nesting Software
SPACE RESERVATIONS DUE:
1/7/15
MATERIALS DUE:
1/9/15
MAIL DATE:
2/3/15
July / August
SHOP FLOOR LASERS 14/15 – RATES
SPACE RESERVATIONS DUE:
3/9/15
MATERIALS DUE:
3/13/15
MAIL DATE:
4/7/15
September / October
November / December
FABTECH SHOW CHICAGO, IL
LASERS IN MANUFACTURING
(LME) CONFERENCE
SCHAUMBURG, IL
Automation
CO2 Lasers
Controls
Fiber Lasers
Laser Marking
Laser Maintenance
Laser Welding
Nesting Software
Safety
Automotive
CO2
Fiber
Gases
Laser Maintenance
Laser Marking
Laser Optics
Automation
CO2
Diode
Fiber
Laser Marking
Laser Welding
Nesting Software
Tube And Pipe Cutting
YAG
Automation
CO2
Diode
Fiber
Laser Maintenance
Laser Welding
Safety
SPACE RESERVATIONS DUE:
5/12/15
MATERIALS DUE:
5/15/15
MAIL DATE:
6/2/15
SPACE RESERVATIONS DUE:
7/1/15
MATERIALS DUE:
7/7/15
MAIL DATE:
8/4/15
SPACE RESERVATIONS DUE:
8/3/15
MATERIALS DUE:
8/10/15
MAIL DATE:
9/8/15
SPACE RESERVATIONS DUE:
11/3/15
MATERIALS DUE:
11/10/15
MAIL DATE:
11/24/15
Rates
SHOP FLOOR LASERS 14/15 – CIRCULATION STATEMENT
1X
3X
6X
9X
12X
Full Page
$4550
$4300
$4,000
$3700
$3500
1/2 Island
$3400
$3100
$2900
$2700
$2400
1/2 Vertical or Horizontal
$3000
$2800
$2600
$2400
$2100
1/3 Horizontal
$2300
$2100
$1900
$1800
$1500
New Product Video
$1100
$1000
$800
$700
$600
Inside Front Cover or Page One
$5900
$5600
$5200
*
**
***
****
Four Color Is No Additional Charge
$200.00 Additional Charge Per Video
All Rates Shown Are Gross And Fully Commissionable At 15%
Frequency in Fab Shop Magazine Direct will count towards earned frequency in “Shop Floor Lasers”
Average number of copies emailed
Two-Page Spread: 17” x 11” (1224 x 792 pixels if Flash)
Full Page: 8.5” x 11” (612 x 792 pixels if Flash)
1/2 Page Island: 8.5” x 5.5” (612 x 396 pixels if Flash)
1/2 Page Horizontal: 7.5625” x 4.7625” (545 x 343 pixels if Flash)
1/2 Page Vertical: 3.75” x 9.875” (270 x 711 pixels if Flash)
1/3 Page: 7.5625” x 3.25” (545 x 234 pixels if Flash)
Video File Types: .flv, .avi, .mov, .mpg, .wmv
60,125
United States
46,948
Canada
12,614
Mexico
563
Business / industry
Fabrication metal product manufacturing
46,471
Machinery shops
10,035
Stampers603
OEM’s1,500
Metal Service Centers SPECIFICATIONS
Circulation
1,516
Operations Performed
Laser cutting
18,946
Laser welding
4,179
Cutting (other)
39,673
Job Titles
Company management
32,037
FREE – Double your advertising reach with Shop Floor Lasers
Engineering24,867
Bet on a sure thing with Shop Floor Lasers
Direct’s Double Your Advertising Dollars Promotion. Shop Floor Lasers is offering a unique way to
stretch your advertising dollars. In every issue, if
you buy a one-page, full-color ad, we’ll give you the
facing page with your website’s home page or a
standard ad, as a second free ad. This will effectively double your advertising reach and give potential
Production/Automation1,220
customers a look at your company and its products through your home page. When they click on
your home page it will automatically open to your
website. Clicks from your ad or home page will be
captured by us and these email leads will be sent to
you. Note: This free page offer does not count for
ad frequency discounts.
Other2,001