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LORILLARD, INC.
FORM
8-K
(Current report filing)
Filed 06/27/13 for the Period Ending 06/27/13
Address
Telephone
CIK
Symbol
SIC Code
Industry
Sector
Fiscal Year
714 GREEN VALLEY ROAD
GREENSBORO, NC 27408
336.335.7000
0001424847
LO
2111 - Cigarettes
Tobacco
Consumer/Non-Cyclical
12/31
http://www.edgar-online.com
© Copyright 2014, EDGAR Online, Inc. All Rights Reserved.
Distribution and use of this document restricted under EDGAR Online, Inc. Terms of Use.
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
Date of Report (Date of earliest event reported): June 27, 2013
Lorillard, Inc.
(Exact name of registrant as specified in its charter)
DELAWARE
(State or other jurisdiction
of incorporation)
001-34097
(Commission File Number)
13-1911176
(IRS Employer
Identification No.)
714 Green Valley Road
Greensboro, North Carolina 24708-7018
(Address of principal executive offices, including zip code)
(336) 335-7000
(Registrant’s telephone number, including area code)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following
provisions:
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
Item 7.01 Regulation FD Disclosure.
Lorillard, Inc. (“Lorillard” or the “Company”) will be holding a webcast of its Investor Day at the Parker Meridien Hotel in New York City today, June 27, 2013 at
9:00 a.m. New York Time. The webcast will include a presentation by Murray S. Kessler, the Company’s Chairman, President and Chief Executive Officer, and
other members of the Company’s management team and will be broadcast live over the Internet under the Investor Relations section of the Company’s website at
www.lorillard.com. A copy of the presentation is furnished as Exhibit 99.1 to this Current Report on Form 8-K (the “Form 8-K”). Reconciliations of any non-GAAP
measures included in the presentation to the most directly comparable GAAP measures are set forth in the appendix to Exhibit 99.1 hereto.
The information under Item 7.01 and in Exhibit 99.1 in this Form 8-K is being furnished and shall not be deemed to be “filed” for purposes of Section 18 of the
Securities Exchange Act of 1934 (the “Exchange Act”) or otherwise subject to the liabilities of that section, nor shall it be incorporated by reference into a filing
under the Securities Act of 1933, or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.
Item 9.01. Financial Statements and Exhibits.
(d)
Exhibits
99.1
Lorillard, Inc. slide presentation dated June 27, 2013
SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto
duly authorized.
LORILLARD, INC.
(Registrant)
By:
Dated: June 27, 2013
/s/ David H. Taylor
David H. Taylor
Executive Vice President, Finance and Planning
and Chief Financial Officer
Exhibit 99.1
Investor
1June
27, Day
2013
Strategic
Introduction
Agenda
Regulatory
Legal
Financial
Additional
Bob
Murray
Neil
Bill
Ron
2David
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4Chairman,
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Two
“To
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5•“All
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4—5%
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7Carefully
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Core
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Source:
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2010
Core
Non-Core
Flavor
16B
9B
29B
54B
Maverick
FF
8Menthol
Discount
Premium
NFF
Units
Units
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Total:
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FF
Non-Menthol
Newport
78B
Full
Non-Full
Share:
Markets
Newport
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288B
Units
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Excel
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Menthol
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3%
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41%
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database.
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Total
18B
12B Total
Total
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Total
Units
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Newport
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9And%
2010
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%
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menthol
per
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franchise
dataExpansion
adjusted to reflect 3-for-1 stock split effected January 15, 2013. See Appendix A for further discussion of adjustments
The Implementation
Annual
Retail
+13.9%
+6.5%
+0.6
+0.8
$3.00
2006
16%
$1.72
Newport
14.9%
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11.8%
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$2.82
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$2.25
$1.91
$1.71
pts
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2007
$2.50
$1.58
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per
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12%
2008
$2.00
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Lorillard
10%
2009
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$1.50
8%
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Our
6%
$1.00
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2011
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4%Share*
2%
2012
0%
Plan
2006Has
2007
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2008 2009An
2010
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2011 Strong
2012 2013
Historic
YTDFinancial Performance
That
12
Annualized
$2.20
+79%
$3.00
Q3
$1.00
In
$5,000
$5,925
$7,500
$3,615
$2,254
$713
$2,500
2008
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Dividends
Source:
millions
2008
Continues
$1,310
2009
than
$2.07
$4,191
$3,613
$2,026
Lorillard
Q3
Buybacks
$7.3
2010
$7,310
Dividend
$2.00
2009
$3,119
Billion
To
2011
filings.
Q3
$1.73
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$2,312
Per
2010
2012
Cash
$1.50
Since
Share
Q1
$1,589
Returned
$1.33
2011
Lorillard
Cumulative
Reward
$400
Q1
$1.23
to2012
Shareholders
spin-off
$944
Investors
Cash
Q1
$0 completed
$313
2013
Returned
Since Going
in June
Public
2008. Dividend data adjusted to reflect 3-for-1 stock split effected January 15, 2013.
ThatSales
13
Five
Net
64.0%
21.7%
49.8%
47.8%
15.0%
41.3%
RAI
MO
LO
Source:
-8.0%
Year
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49.3%
Bloomberg
(ex-FET)
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Comparison
Outperforms
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and company
Operating
2007-2012
Peers
reports.
IncomeSee
Adjusted
Appendix
EPSA for further discussion of adjustments.
AndRatio
14
Stock
$27
P/E
Market
$44
2011
Source:
12.1
15.0
That
2012
Price
Cap
Bloomberg.
$12.1
$16.4
Ultimately
2013
P/E
(B) RatioAs
Contributed
of June 25,To2013
Significant Increases In Shareholder Value
Because
15
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been
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in the behind
rapidly us
growing e-cig category
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16
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been
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Remember,
Flavor
100%
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Menthol
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80%
39B
NonNFF
Full
Altria
Source:
17
Full
134B
60%
Non80%
Reynolds
Strength
MSA,
(Units)
Menthol
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40%
69B
Menthol
Full
60%
Lorillard
Inc.
20%
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2012
100%
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40%
Excel
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0%
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20%
2012
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retail
0%Menthol
database.
Within
Flavor Flavor
The Declining Cigarette Market With A Unique Product Portfolio
TheM
Volume
(Billion
FF
Core
-4.0
-1.1
1.5
-10.2
-20.9
-16.8
’05
Source:
18
–Full-Flavor
-6.5
Non-Core
’12
-8.7
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FFMSA,
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M
CAGR
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Inc.
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2005
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MExcel
NFF
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retail
M
2012
FF-6.7%
database.
Core
NMContinues
FF
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-5.5%
NM -6.4%
NFF
ToCore
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NM
-3.6%
Non-Core
NFF
-6.0%
NM
Other
Discount
-4.1%
Cigarette
-3.4% Industry Segments
It isOther
Premium
All
100%
2010
Newport
74%
Source:
19
the
74%
2011
Stability
MSA,
Premium
Full-Flavor
All
73%
2012
Other
Inc.
74%
2013
ofShare
Excel
the
All
Menthol,
YTD
Core
Other
Full-Flavor
retail
and
All
database.
Core
Our
Other
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of
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Menthol
80%
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60%
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The
40%
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2013
States
Newport
That
as ofRemains
Newport
June 1, 2013.
The
Newport
Primary
Newport
Driver20%
Of Our
0% Success
Which
20
63
Loyalty
51
57
Newport
104
111
96
2010
84
2013
Source:
61Category
92
2013
Average
IsLorillard/TNS
Lorillard
Index
Net
Cigarettes
M
A Primary
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100
proprietary
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NM
adult
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Of
smoker
research.
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brand
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study
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fielded
study
M
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AprilLoyalty
2010 and
Index
May=2013.
share of last 10 purchases for each brand / average.
Strong
21
Brand
Newport
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#2
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Source:
always
made
Menthol
attribute
Newport
Lorillard
only
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fresh
Brand
from
tasting
preferences
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the finest
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a real
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to April
smoke
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menthol
you
2012
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Than
22
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#2
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Strength
Source:
Non-Menthol
Just
attribute
Lorillard
of
Non-Menthol
Menthol
Taste
preferences
Brand
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is Too
Just Right
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Product
among Newport
Opinion Panel,
Menthol
September
Smokers2009.
Attribute
Male
Menthol
Female
Large
Non-Metro
Northeast
South
Midwest
West
White
African
And
Index
Source:
23
A29
111
to
Metro
108
49
Highly
90
American
2008
48
U.S.
97
Newport
78
99
173
121
101
65
88
98
120
121
117
NSDUH,
Demographic
123
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90
110
84
108
105
133
447
Menthol
85 89
259
201020
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Consumer
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So While
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50%
2009
Source:
common
24
40%
2010
MSA,
retail
Competitors
30%
2011
of competitive
Inc.
price
20%
2012
Excel
of
10%
YTD
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theretail
premium
mainline
2013
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database
menthol
brand.
YTD
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brands
through
sold
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6/1/2013.
atDiscounting
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tointhe
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typical
premium
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premium
menthol
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price*
brands include Marlboro Menthol and Camel Menthol. *Discount is defined as 50 cents or more per pack than the most
Source:
Lorillard
Menthol
Share
Newport
32%
41%
YTD
2009
25
30%
39%
2010
ofMSA,
the
Segment
Lorillard
&37%
28%
2011
Newport
Menthol
Inc.
26%
35%
2012
Share
Excel
24%
33%
Have
Segment
2013
ofretail
22%
31%
Continued
Cigarette
database,
Market
To year-to-date
Gain Share Of
2013
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of June 1,
Segment,
2013. Which Has Also Gained Share
Without
26
Percentage
100%
59%
80%
Newport
40%
Source:
60%
95%
MSA,
Heavily
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ofMenthol
Menthol
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at Full
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year-to-date
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GoingAggressive
27
Refreshed
More
Expanded
Forward,
Product
Print Advertising
Lorillard
Direct
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Mail
Will
Program
Campaigns
Continue To Emphasize Brand-Building Over Discounting
In Order
Newport
25%
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15%
11.6%
2007
0%
5%
10%
18+
Source:
28
18-25
22.5%
19.3%
13.3%
2008
12.6%
National
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market
2009
18.9%
14.1%
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12.1%
2010
share
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Newport
19.9%
2011
among
on20.8%
Relevant!
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adultUse
smokers
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age 18+
(NSDUH)
and 18-25
2007-2011
29 combination,
Newport
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Lorillard’s
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into
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to
menthol
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been
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well
for
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remain
and
theto
have
benefit
positions
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to
stable
been
Lorillard’s
ofmade
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Lorillard
shareholders
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continued
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as
much
the clear
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menthol
theleader
investment
competition
in the behind
rapidly us
growing e-cig category
30 Post
Results
Volume
Market
-4.9%
Newport
4.3%
Pre
Lorillard
-1.1%
Total
5.5%
7.3%
Source:
5.0%
18.6%
Share
from
MSA,
Trends
Pre
& Total
Post
geographic
Inc.Lorillard
Excel expansion
retail
Went
database.
From
strategy
Declining
Pre-period
in theTo
non-core
isProfitably
2009 change
Growing
and Post-period
In The Non-core
is 2012 change.
•Driven
31
32,000By
Eliminating
Launching
new
ANewport
Total
retail
Newport’s
Company
plans
Redprice
nce 2009
Approach
disadvantage
in theOutside
non-core
in non-core
The Core
Lorillard’s
pite
2.
3.
4.
5.
6.
7.
8.
32
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The
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menthol
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and
to
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See Appendix A for further discussion of leverage.
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andNonNon-Menthol
101 Menthol
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Cigarette Smokers. Presentation to the Tobacco Products Scientific Advisory Committee, July 15-16, 2010, available at
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103
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20.6%
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28.7%
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Menthol
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104
19.4%
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a incidence:
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71.3%
19.0%NHIS
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African
NSDUH
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103 Menthol
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19.5
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menthol
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smokers
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20%
25%
30%
35%
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1999
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5%
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Menthol
107
Youth
2000
All
Market
market
2001
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Smoking
share
2002
ShareRate
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as2004
Menthol
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2005smoking
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2006 2007
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rate2008
(NSDUH
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2011)
2010 2011
Youth Smoking Rates Have Steadily Decreased
There is No Correlation Between Menthol Share and Youth Smoking in the U.S., at the State Level
108
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to support the
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of menthol
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(as represented by market share) is associated with higher youth smoking prevalence – overall, male and
And Despite
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100%
80%
60%
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110
Menthol
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40%
national
wave
CPS-TUS
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113
“Menthol
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115
the March
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TPSAC
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2011
reach
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Strategic
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Bill
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130
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136
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147
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151
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153
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$50
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2008
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Source:
154
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to
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~$815
Source:
155
3.0 Returned
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156
likely
2010
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157
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158
Sharepositive
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dispute
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savings
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provides
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million
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continuing
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end in 2014
earnings
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benefit
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Financial
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Annual
Long-term
Source:
159
plan
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All elements
Summary
Poised
New
e-cigarette
We
161
remain
products
to accelerate
growth
committed
are in place
earnings
to to
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continue
growth:shareholders
our history of
with
superior
cash returns
financial results
Murray S. Kessler
Chairman,
162
President and Chief Executive Officer
Lorillard’s
Conclusions
Incremental
The
Lorillard
163
right remains
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returning
even further
and
its legal
significant
outcomes
free cash flow
164
Questions
Appendix
Regulation
Reconciliation
(Amounts
settlement
Year
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Reported
GAAP
1)
on
2)
restructuring
included
3)
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165
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Regulation
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Regulation
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(Amounts
settlement
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included
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