Brazilian Competitiveness Project for CVB`s

Brazilian
Competitiveness
Project for CVB’s
Flávia Malkine Araújo
Brazilian Tourist Board-EMBRATUR
47th ICCA Congress – Victoria, 2009
International Congress and Convention Association
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Premisses
2003
1.
Creation of the Ministry of Tourism;
2.
EMBRATUR is exclusively responsible for the promotion, marketing
and commercialisation support of the Brazilian destinations abroad;
-
Business & Events Direction; Congress & Convention Travel
Coordination;
Development a National Policy to attract international events to Brazil;
Brazilian Convention & Visitors Bureaux as main partners.
-
International Congress and Convention Association
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RANKING ICCA – 2003/2007
Brazil's growth over the last 5 years
Market share in Latin
America in number of
congresses 2007: 45%
Brazilian CVBx Evolution
The Brazilian CVBx
network is made of
44 organizations.
Brazilian Organization
CVBx in a FORUM.
1983
1999
2003
2005
108 CVBx compose
the Brazilian
Network.
2006
2008
1984
The first CVBx in
Brazil are
founded in the
cities of Sao
Paulo and Rio de
Janeiro
The network reaches 70
CVBx, organized in 8
state federations.
The FORUM becomes
the Brazilian CVBx
Federation.
The Brazilian CVBx
Confederation is set up,
bringing together the
entire network.
At the time, it has 37
member CVBx.
International Congress and Convention Association
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CVBx in Brasil – Nov08
MACEIÓ (AL)
SALVADOR (BA)
PORTO SEGURO (BA)
ILHÉUS E COSTA DO CACAU (BA)
FORTALEZA (CE)
AQUIRAZ (CE)
SÃO LUIZ (MA)
PARAHYBA (PB)
JOÃO PESSOA (PB)
RECIFE (PE)
CARUARU (PE)
TERESINA (PI)
NATAL (RN)
ARACAJU (SE)
BRASÍLIA (DF)
RIO VERDE (GO)
PIRINÓPOLIS (GO)
CALDAS NOVAS (GO)
GOIÂNIA (GO)
GRANDE DOURADOS (MS)
CAMPO GRANDE (MS)
BONITO (MS)
PANTANAL (MT)
ACRE (AC)
AMAZONAS (AM)
AMAPÁ MEIO DO MUNDO (AP)
TAPAJÓS (PA)
BELÉM (PA)
SÃO JOSÉ DO RIO PRETO (SP)
SANTOS E REGIÃO (SP)
RIBEIRÃO PRETO (SP)
PRESIDENTE PRUDENTE (SP)
PIRACICABA (SP)
LITORAL NORTE DE SÃO PAULO (SP)
GUARUJÁ (SP)
GUARULHOS (SP)
FRANCA (SP)
CAMPOS DO JORDÃO (SP)
CAMPINAS (SP)
BAURU (SP)
ATIBAIA (SP)
ARAÇATUBA (SP)
MONTANHAS CAPIXABAS (ES)
ESPÍRITO SANTO (ES)
VILAS E FAZENDAS DE MINAS (MG)
SUL DE MINAS (MG)
SETE LAGOAS (MG)
PICO DA BANDEIRA (MG)
TEÓFILO OTONI (MG)
SÃ OJOÃO DEL REY (MG)
SERRA DO CIPÓ (MG)
PATOS DE MINAS (MG)
VALE DO AÇO (MG)
UBERLÂNDIA (MG)
UBERABA (MG)
POÇOS DE CALDAS (MG)
OURO PRETO (MG)
MONTES CLAROS (MG)
JUIZ DE FORA (MG)
GOVERNADOR VALARES (MG)
DIAMANTINA (MG)
CAXAMBU (MG)
CAMPOS DAS VERTENTES (MG)
BELO HORIZONTE (MG)
ARAXÁ (MG)
ÁGUAS DA MANTIQUEIERA (MG)
TERESÓPOLIS (RJ)
RIO (RJ)
PETROPÓLIS (RJ)
PARATY (RJ)
NOVA FRIBURGO (RJ)
ILHA GRANDE (RJ)
TERRAS ALTAS (SP)
SOROCABA (SP)
SÃO PAULO (SP)
SÃO JOSÉ DOS CAMPOS (SP)
MARINGÁ (PR)
IGUASSU (PR)
CURITIBA (PR)
PONTA GROSSA (PR)
LONDRINA (PR)
TORRES (RS)
PORTO ALEGRE (RS)
PELOTAS (RS)
GRAMADO,CANELA E REGIÃO DAS HORTÊNSIAS (RS)
CAXIAS DO SUL (RS)
JARAGUÁ (SC)
SERRA CATARINENSE (SC)
ROTA DA AMIZADE (SC)
JOINVILLE (SC)
ITAJAÍ (SC)
FLORIANÓPOLIS (SC)
ENCANTOS DO SUL (SC)
CRISCIÚMA (SC)
COSTA DA ESMERALDA (SC)
CHAPECÓ (SC)
BLUMENAU (SC)
BALNEÁRIO CAMBORIÚ COMVIDA (SC)
ÁGUAS DO ALTO URUGUAI (SC)
International Congress and Convention Association
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The Brazilian Convention & Visitors Bureaux
Confederation - CBCVB
Entirely composed of organizations operating as Convention & Visitors
Bureaux (CVBx) in the country with the purpose to advance and represent
their members regarding any and all issues related to the industry in which
they do business.
The CBCVB partners up with the Brazilian Tourist Board and the Ministry
of Tourism on initiatives that foster the meetings and visitors industry in
Brazil and abroad, as well as those related to the STC (Sustainable
Tourism and Childhood) programme.
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Challenges
•
Over 100 CVBx in Brazil in distinct maturing phases, technical,
financial conditions and regional differences;
•
Lack of reference documents or academic literature on CVBx
management;
•
Limited knowledge and contact with the international CVBx;
•
Need for leveling the Brazilian CVB’s with the international standards;
•
Need for training the Brazilian CBVx.
International Congress and Convention Association
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Project Objectives
•
Improve the competitivity intelligence model of the CBCVB and the
Brazilian CVBx;
•
Develop a good practices manual to be followed by the CVBx and its
associates, focused on applicable practices, considering the Brazilian
CVBx reality;
•
Develop a code of conduct to be followed by Brazilian CVBx.
International Congress and Convention Association
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Methodology – Steps
VALIDATION
MULTIPLICATION
EXECUTION
PROJECT
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Project
FINANCIAL ASSESMENT
DEFINITIION OF ITINERARY ATTEMPTS, COSTS
PRE SELECTION OF DESTINATIONS
CRITERIA AND GOALS DEFINITION,
BASE DOCUMENTS
DEFINITION OF MANAGEMENT
GROUP
International Congress and Convention Association
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Project Criteria
•
CVBx of distinct continents to get to know different action lines;
•
National, regional and local CVBx;
•
Analyse available information on the CVBx website;
•
Destinations with a greater number of ICCA’s criteria international events;
•
CVBx with financial fundraising or private situations, funded by Federal, State
and local government;
International Congress and Convention Association
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Missions Programme
Asia / Oceania / Europe
October / November 2007
North America
•
Meeting CVBx located within destinations;
•
Meeting with CVBx at their offices;
•
Interviews with CVBx;
•
Participation at CVBx meetings industry
events.
January 2008
International Congress and Convention Association
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Discussed Topics
Asia / Oceania / Europe
October / November 2007
North America
•
Political aspects;
•
Legal aspects;
•
Administrative aspects;
•
Marketing aspects;
•
Operational aspects;
•
Associated members relationship;
•
Clients relationship.
January 2008
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Visited CVBx
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Interviewed CVBx during meetings industry events
•
46th ICCA Congress in Pattaya (Thailand)
•
BTC Rome (Italy)
•
Study Meetings
•
Istambul (Turkey)
•
Dubai (Arabian Emirates)
•
Santiago (Chile)
•
Montreal (Canada)
•
Seul (South Korea)
•
Cape Town (South Africa)
•
Frankfurt (Germany)
International Congress and Convention Association
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After Meetings and Interviews
Phase I
•
Complementary research through internet;
•
Reading of turned in documents: reports, studies, guides, promotional
materials;
•
Information organization and compilation;
Phase II
•
Good Practices Manual
•
Code of Conduct
•
Multiplication Seminars
•
Selection of national good practices
International Congress and Convention Association
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Multiplication and Validation Seminars
Cities: One on each macroregion
Duration: 02 days
Period: Between March and April 2008
1.
2.
3.
4.
5.
South: Florianópolis - SC
Southeast: São Paulo - SP
Southeast: Belo Horizonte - MG
Central and North: Brasília - DF
Northeast: Recife - PE
International Congress and Convention Association
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Multiplication and Validation Seminars
First Day: Multiplication
Second Day: Validation
Group Discussions
Destination
• Convention
• Visitors
• Bureau
Practices Classification
• Basic
• Excellent
• Optional
• Non Applicable
Validation of Code of
Conduct
•
•
Int’l CVBx overview;
•
Presentation of Good Practices;
•
Discussion on Code of Conduct.
International Congress and Convention Association
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CVBx participants in seminars
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
Amazonas CVB
Rio Branco/Acre CVB
Macapá CVB
Cuiabá CVB
Campo Grande CVB
Macapá CVB
Santarém CVB
Campo Grande CVB
Belém CVB
Brasília CVB
Porto Velho CVB
Vitória CVB
Araxá CVB
Uberlândia CVB
Teresina CVB
Fortaleza CVB
São Luis CVB
Aracaju CVB
Salvador CVB
Porto Seguro CVB
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
33.
34.
35.
36.
37.
38.
39.
40.
João Pessoa CVB
Recife CVB
Londrina CVB
FCVB do Estado Paraná
Blumenau CVB
Caxias do Sul CVB
Pelotas CVB
Sorocaba CVB
Rio de Janeiro CVB
Nova Friburgo CVB
Maceió CVB
Montanhas Capixabas
CVB
Campos do Jordão CVB
Guarulhos CVB
Petrópolis CVB
Guarujá CVB
Guarujá CVB
São Paulo CVB
Atibaia CVB
Santos CVB
International Congress and Convention Association
41. Campinas CVB
42. Gramado, Canela e Região das
Hortênsias CVB
43. Chapecó CVB
44. Foz do Iguassu CVB
45. Curitiba CVB
46. Ponta Grossa CVB
47. Pelotas CVB
48. Porto Alegre CVB
49. Maringá CVB
50. Porto Alegre CVB
51. Joinville CVB
52. Florianópolis CVB
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Project Products
Code of Conduct
Good Practices Manual
DVD
International Congress and Convention Association
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Results
•Full access to information throughout Brazil;
•Increase the number of Brazilian destinations to compete on the
international market;
•Acess to hundreds of Brazilian cities to economic development trough the
meetings industry;
•Improvement on the services standards of the Brazilian CVBx delivered to
national and international clients;
•Increase the competitiveness of the Brazilian destinations;
•Increase the Brazilian competitiveness on the international meetings
market.
International Congress and Convention Association
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International Congress & Convention Association
Contact:
Flávia Malkine Araújo
Brazilian Tourist Board – EMBRATUR
Flavia.malkine@embratur.gov.br
www.brasilnetwork.tur.br (professionals)
www.braziltour.com (visitors)
Thank you!
International Congress and Convention Association
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