Media Pack - Medialine
Transcription
Media Pack - Medialine
Media Pack Winter 2012 75 p ONLY £1.00 or 75p to Bonus club members to Bonus B memBerclu s free t winter Bracele der everyTsrea For & Cs apply – Postage payable; see page 33 for details exclusive vouchers iNside or online To spend in-store n: fashio readY TO free! Festive recipe book parTY! Tom Still sexy after all these years A quarterly lifestyle magazine sold in Bonmarché stores. Actively purchased by 45+ females. Targeted publication featuring uplifting editorial on fashion, health, beauty, travel, cooking and gardening Actively purchased circulation 100,000 BonmarchE key facts: • UK’s largest value womenswear retailer • 265 stores throughout the UK • Online shopping on www.bonmarche.co.uk • Value retailer with mass consumer appeal Media Information www.medialine.eu.com real fashion, real women, real value © bm magazine 2013 Media Pack Hello and welcome to magazine from Bonmarché The Bonmarché chain of fashion stores has undergone a facelift with a newer, younger image reflected in the design and layout of the stores to the great new seasonal ranges from David Emanuel’s DE collection, to the BM collection. BM magazine reflects the Bonmarché customer and aims to enhance her shopping experience by taking her through the season’s latest fashions and how to wear them, plus adding extra value with humaninterest stories, expert reports and the latest trends in cookery, gardening and travel cover story Tom Jones Tom was good friends with Elvis and his wife, Priscilla The Voice last spring, he and Irish boy band fellow judge Danny O’Donoghue, 40-odd years Tom’s junior, became firm boozing buddies. ‘Tom Jones and I are cut from the same cloth – or should that be vodka bottle?’ said Danny, with admiration. ‘But he’s the one who gets all the attention from the ladies. No one can compete when Tom’s in town!’ facTor It’s almost five decades since Sir Tom first belted out It’s Not Unusual, yet he’s still going strong. How does he do it? The knicker-throwing overtook the talent, which is something I never meant to happen W Feature: Alison James. Pictures: Spencer Murphy/Contour by Getty Images, Getty Images, Rex Features e Brits do quite a nice line in musical ‘knights of the realm’ aged 65 plus. But whereas most are noticeably Botoxed, scarily wrinkled or obviously Grecian 2000-ed up, there’s one who seems to have got the ageing gracefully thing about right. That’s Sir Tom Jones. Over the past few years, he’s seamlessly changed his image from swivel-hipped sex god to elder statesman of pop and acquired national treasure status – as well as a knighthood – in the process. A living legend who partied with Frank Sinatra, Elvis and Sammy Davis Jr, he’s still sexy, albeit in a more subtle, less groin-thrusting, in-yer-face way. The 72-year-old refreshingly admits to having had a spot of surgery – ‘just a nip and a tuck’ – and he regularly works out in the gym in his Los Angeles home. The thatch of curly hair and the goatee beard are now a natural grey rather than dyed Tarmac-black. And, like the good old boyo he is, he still likes a drink – and then some. In fact, during his stint on the BBC’s True, Tom has had a legendary love life while – incredibly – still managing to stay married to his childhood sweetheart, Linda, by whom he has a son, Mark, 55, who is also his manager. So how on earth has Tom’s marriage survived when he’s played away more times than your average football team? ‘Love is the main thing,’ says Tom. ‘I’ll never leave my wife. It has never entered my mind. She’s still the same Welsh girl I married. We still have fun together.’ Fair enough, but Linda can’t have found his extramarital activities funny. Never mind the countless one-night stands. At the height of his womanising, Tom was having sex with 250 women a year and there was a two-year affair in the 60s with Supreme Mary Wilson, a well-publicised fling in the 70s with Miss World more in demand than ever. He has just finished a European tour and starred in his first acting role, as an old rock and roller in Sky Arts TV drama King of the Teds opposite Alison Steadman and Brenda Blethyn and had rave reviews for his recent album Spirit The Voice’s strange quartet,l in the Room. but they all get onl ‘Some people my age want to take it easy, he says. ‘Not me. I have the urge to prove to myself Marjorie Wallace and a dalliance in the that I can still do it and for people to 80s with model Katherine Berkery, like what I do. I’m always learning and which resulted in a son whose wanting to do different things. There’s paternity Tom initially denied. a voice inside me saying “You’re still Tom admits his missus hasn’t always sounding great, Tom.” been willing to turn a blind eye. She We’ll second that! once threw £60,000 worth of jewellery out of a limo in a rage about his cheating. Yet she’s never left him, and once made a public statement saying: ‘Nothing that these women throw at him will ever destroy our love.’ ● EngElbErt And throw things they did, mainly HumpErdinck their knickers. It’s the stuff of showbiz Aged 76, the Hump is legends. These days Tom prefers to still touring, despite discourage the lingerie-lobbing when coming second to last in he’s singing. this year’s Eurovision Song ‘The knicker-throwing and all that Contest. He’s still married to wife overtook the talent, which is Pat, though she said they could something I never meant to happen.’ have papered the walls with the It is his talent – his amazing voice – paternity suits he’s had. that is the main event. An immensely powerful yet melodic organ that has, ● dEs O’cOnnOr like its owner, mellowed with age. Des, 80 last birthday, is in The ‘I couldn’t have sung in that low key Wizard of Oz in the West End, as when I was in my 20s. I thank God for well as touring. He’s been keeping my voice strong.’ married four times – his These days, he’s current wife Jodie is 43 . He has four grown-up daughters and a son, Adam who is just eight. Simply Divine food The secret to these recipes is simply to use the richest, poshest chocolateyoucanfind.The result is wicked - but heavenly! Divine Chocolate is a chocolate for all chocolate enthusiasts. Cooking, melting or just enjoying, Divine Chocolate is just that. Dallying with Miss Worldl Marjorie Wallace in the 70sl At 84, singer/dancer/ comedian/TV presenter Brucie is still at the top of his game and presenting Strictly Come Dancing. He has five daughters, one son and umpteen grandchildren, and has been married to third wife, former Miss World, Wilnelia Merced, for nearly 30 years. For The Filling broken ❉ 100g (3 1/2oz) bar Divine dark chocolate, ❉ 100ml (1/2 cup) double cream ❉ 15g (1 tbsp) unsalted butter ❉ 1–2 baking trays lined with baking parchment really rich cup cakes For The cake MixTure ❉ 2 x 100g (3 1/2oz) bars Divine dark chocolate, broken ❉ 200g (1 cup) butter ❉ 200g (1 cup) caster sugar ❉ 4 large free range eggs ❉ 100ml (1/2 cup) sour cream ❉ 200g self-raising flour (1 1/2 cups) + 2 tsp baking powder For The Topping ❉ 1 x 100g (3 1/2oz) chocolate ❉ 1 tbsp golden syrup ❉ 25g (2 tbsp) unsalted butter ❉ 12-hole muffin tray + cases Heat oven to 180C/350F/Gas 4. Gently melt the chocolate and set aside to cool. Beat the butter and sugar together until creamy. Beat in the eggs one at a time. Stir in the cream followed by the flour and finally the melted chocolate. Spoon the mixture into muffin cases and bake in the oven for about 25 minutes until firm to the touch. Leave to cool on a wire rack. To make the topping: gently melt the chocolate, remove from the heat and stir in the syrup and butter. Leave to cool and thicken slightly then either dip the top of the cup cakes into the topping or spoon it on. Leave to set. Store in an airtight container. Eat within four days. Un-iced cakes can be frozen for up to a month. Best friends with Anna for 40 years; cousin by marriage to Jenny Heat oven to 140C/275F/Gas 1. Gently melt the chocolate and put aside. Mix together the ground almonds, sugar and cocoa. and Beat the egg whites until they form soft peaks fold in gradually whisk in the cocoa mixture. Gently the melted chocolate using a metal spoon. Put a heaped tablespoon of the mixture onto the tray and gently spread to a round about 7cm hour across. Repeat to form 16 rounds. Bake for an until firm. transfer to a wire rack to cool. To make the filling: Heat the cream until hot but not boiling then pour over the chocolate. Leave cool for a minute then stir in the butter. Leave until then beat well with a wooden spoon until fluffy. the Sandwich pairs of macaroons together with mousse filling. Daughter-in-law to Jenny and mum to Sophia Jenny Heygate Cousin to Mary; motherin-law to Stephanie and granny to baby Sophia Heat the oven to 180C/350F/Gas 4. Gently melt the chocolate. Remove the bowl from the heat and leave to cool until needed. Beat the butter and sugar together until fluffy. Gradually beat in the eggs and the vanilla essence. Then mix in the melted chocolate. Sift the flour and the cocoa onto the mixture and stir in. When completely combined spoon the mixture into the prepared tin and spread evenly. Bake in the oven for about 20 minutes until firm to the touch but still a bit fudgy – the chocolate will continue to cook slightly for a few minutes after coming out of the oven. Leave to cool completely on a wire rack before cutting into pieces. Keeps for four days but delicious eaten warm with ice -cream. Avril Ansen Sister to Anna and friend of the family Free chocolate! Avril: Velour dress (web exclusive), £35, code: 034110. Mary: Velour top with necklace (necklace not shown), £25, code: 054975; velour skirt, £25, code: 105050. Jenny: David Emanuel kimono, £35, code: 144802. Anna: David Emanuel print dress (web exclusive), £35, code: 034109. Stephanie: Lace dress (web exclusive), £35, code: 034133. All these recipes come courtesy of the Divine Chocolate Cookbook, £14.99, Absolute Press. We have FREE orange and ginger bars to give away to ten lucky readers. See page 48. www.divinechocolate.com All clothes courtesy of Bonmarché fashion le Availab in sizes 12-24 Feeling good! “Show everyone you’re in control in bold blacks and reds – a key colour combo this season” Opposite page: Main picture, Faux fur coat, £50, code: 014828. This page: Main picture, Dress, £35, code: 034121.Beaded necklace, £6; Beaded bracelet, £4. Inset: Top: Rose print dress, £35, code: 034118; Centre: Kimono jacket, £35, code: 144802;, trousers: model’s own. Black deco necklace, £6. Bottom: Rose print cardigan, £22, code: 084888. Jewellery available in-store. Exclusively designed for you by 12 BM Magazine Winter 2012 BM Magazine Winter 2012 13 BM Magazine Winter 2012 29 20 BM Magazine Winter 2012 Every year, Mary and her friends get dressed up and celebrate their own ‘Christmas Day’ together a week before the real event Friends yule ok? expert advice informative Features We have even more fashion pages to show the reader how to wear and accessorise their clothes, with expert advice from David Emanuel and reader makeovers that offer ideas on fashionable make-up and hairstyles. Beauty, health and lifestyle are important features, with informed writing from experts on the newest trends, latest breakthroughs and the hottest products to buy. Our travel pages, covering breaks in the UK and abroad, are very popular. So is our regular cookery section, which features traditional recipes with a twist. real life story Then on 9 July we got the call that we’d so desperately waited for: ‘It’s Neil from the Freeman Hospital. I think we have a donor’ Thank you heart for my Meet Gabrysia Filarowski. A beautiful, confident little four-year-old. Yet she was born so desperately ill that her parents, Angela and Andrew, were told that only pioneering treatment could save her. Her mum, Angela takes up the story… health deteriorated at an alarming rate. Then on 9 July we got the call we’d so desperately waited for: ‘It’s Neil from the Freeman. I think we have a donor.’ As soon as we arrived in Newcastle, Gabrysia went into theatre for an eight-hour operation. Andrew and I were terrified as we said goodbye to Gabrysia, but we also had a sense this was the night she’d be saved. However, when she was rushed back into theatre with severe bleeding, we feared the worst. But that afternoon we were told that our little girl had pulled through. There were setbacks over the next few weeks, but throughout Gabrysia showed no signs of rejecting her new heart. The following months saw her walking, gaining weight and talking more than ever! Then she got a winter Little Hearts Matters gave Angela and Andrew the medical information and support they needed from the start. The charity also explained the disease in terms they could understand and it will provide the family with ongoing support. For enquiries, contact 01214558982 or log on to www.lhm.org.uk and six weeks later tests showed that her antibodies were down 50 per cent from an original 95. Our little girl had made medical history. By May, she was top of the UK transplant list and our bags were packed waiting for ‘the call’. Time was running out. In the following weeks, her A very poorly baby But he stressed that the treatment was as yet untried and extremely dangerous. In simple terms, it meant washing her body of antibodies using a cocktail of powerful drugs. They started on 2 January. It was horrible – even the doctors were nervous. As ever with Gabrysia, everything the medical team did was experimental and she became the youngest in the country to receive the groundbreaking new drug to reduce her antibody levels. She responded well Angela and Andrew, with Thomas, Ania and Gabrysia Feature: xxx xxx Photos: xxx x Gabrysia was born on 7 March 2008 at Leeds General Infirmary and was immediately moved to Birmingham Children’s Hospital for her first operation. This went really well and we took her home. But at three months old she suffered heart failure and was again operated on. After this, were told that her heart was seriously impaired and we were sent home with little hope. But our doctor in Leeds didn’t give up and contacted the Children’s Heart Unit at the Freeman Hospital in Newcastle. Gabrysia was accepted on the transplant programme. Worryingly, tests showed that she was only suitable for five per cent of hearts, as her antibody levels were too high. They couldn’t risk a transplant with those odds. Time was running out. Then came the call that gave us a ray of hope. Dr Kirk from the Freeman rang us to say that he’d been working on a plan that might give Gabrysia a chance. heart has now settled and that she is less likely to suffer a fatal rejection. Gabrysia is now free to go out into the world – and what a difference this has made to family life. We can now enjoy doing things that ‘normal’ children take for granted, like feeding the ducks and going to the park. And we could never thank the wonderful staff at the Freeman Hospital enough. Everyone we’ve come into contact with has been a source of strength and support. But there’s an element of sadness too, as we keep our donor family in our thoughts and prayers. Every night when we put Gabrysia to bed, we say ‘God bless our donor family’. We owe them an eternal debt – they were strong enough to look beyond their own loss to help another child. LittLe Hearts matter Gabrysia: making it against all the odds hey told us the grim news at our 20-week scan at the local hospital near Leeds – our unborn baby had hypoplastic left heart syndrome (HLHS). She was missing the fourth chamber in her heart and there were complications. She had a slim chance of surviving, and if she did she’d need immediate open heart surgery. It wouldn’t mend her heart, but would offer her a limited life. We were really scared. I decided to carry on at my job as deputy head of St Joseph’s primary school, near Leeds, for as long as possible. I couldn’t just sit at home waiting for a baby that might die. And we wanted carry on as normal for our other children, Thomas and Ania, now 15 and 12, respectively. We didn’t buy a cot or a pram – the only way we prepared was to give her a name. We named her Gabriella, which means ‘strong and special one’ – Gabrysia is her pet name. 16 BM Magazine Summer 2012 Stephanie Heygate ❉ 2 x 100g (3 1/2oz) Divine chocolate, broken ❉ 100g (1 stick) unsalted butter, ❉ 250g (1 1/4 cup) caster sugar ❉ 4 large free range eggs, beaten ❉ 1 tsp vanilla essence ❉ 60g(1/2cup)plainflour ❉ 60g (2/3 cup) cocoa powder ❉ 20.5 x 25.5cm (8 x 10-inch) brownie tin bm Magazine Winter 2012 11 Orders delivered to your home, your work or FREE to your local store T Mary’s best friend; sister to Avril Brownies are meant to be gooey in the middle– so take care not to overcook them! Makes 24 28 BM Magazine Winter 2012 10 bm Magazine Winter 2012 Anna Cooper ons For The Macaroons broken ❉ 100g (3 1/2oz) bar Divine dark chocolate, ❉ 150g (1 cup) of ground almonds ❉ 150g (3/4 cup) caster sugar ❉ 15g (1 tbsp) cocoa powder ❉ 3 large free range egg whites The richness comes from all the dark chocolate; the soft moist crumb from the sour cream. You can leave them plainly iced or go crazy - it’s up to you. Makes 12 Mary White Mary Berry These are best eaten the next day (if you can wait) as the chocolate becomes more intensely flavoured and the texture slightly gooey. Makes 8 Other Golden Oldies still going strong… ● sir brucE FOrsytH makeover Orders delivered to your home, your work or FREE to your local store Divine Brownies Very French Macaro Pictures: Lisa Barber for Divine Chocolate The Live Life tHen Give Live A happy Angela with her little girl vomiting disease and her body began to shut down, but again she rallied. She had to spend months in virtual isolation because of her delicate immune system, but nearly three years post transplant we were told the drugs to lower her antibody levels have been a huge success and we hope that her This charity was set up to improve education about and awareness of organ donation and to fund projects that increase the number of successful transplants. For more information, log on to www.lltgl.org.uks The British Heart Foundation aims to help prevent premature death from heart disease. For details, log on to www.bhf.org.uk BM Magazine Summer 2012 17 inspirational stories Hard-hitting features and heartwarming tales make bm part of the reader’s community. The bm reader is loyal, inquisitive, responsive and adventurous. They are eager to try new things and are intelligent, astute consumers who are never afraid to speak their minds. Sarah Touquet Editor © bm magazine 2013 Media Pack Promotional opportunities Get to know our customers better Magazine key facts: is a 100% actively purchased, interactive magazine with support and promotion online, at point of purchase and from staff. The magazine effectively reaches a loyal, time-rich and highly responsive audience of 45+ female readers. With a three-month shelf life and uplifting lifestyle editorial, it is a customer magazine like no other and a must-read for Bonmarché customers Readers... •Return to the magazine 1-4 times. •Really engage with the magazine and dedicate time to reading it. •Pass the magazine on to a friend or relative after reading it, indicating real brand advocacy and word of mouth advertising. •Have a strong loyalty with the brand. •Magazines sell out within 2 weeks of publication. Source: APA Advantage study Age range : 45-54 55-64 65+ 27% 30% 43% Bonus club members Copies sold 83% 100% Readers respond to the magazine’s content. As a result of reading the magazine theY: 65% Bought a product 56% Visited a store Told a friend about a product 41% For more information or to book your space, contact: Nicky Lane nickyl@medialine.eu.com 01525 383885 Annie Young anniey@medialine.eu.com 01525 854661 Reach your potential customers through a medium they trust. offers a variety of advertising and promotional opportunities to help you get the most out of your marketing spend, ensuring it works hard for you. Our experienced team can tailor a bespoke package of advertising, incorporating reader offers, competitions, advertorials and the new website to fit the requirements of your specific campaign. Options Include: •Display advertising •Bespoke advertorials •Insert campaigns •Reader offers •Competitions •Cover mounts •Tip-ons •Data capture opportunities 2013 in-store dates 6 February 17 April 7 August 16 October Spring 2013 Summer 2013 Autumn 2013 Winter 2013 2013 COPY Deadline 21 December 15 March 5 July 13 September Spring 2013 Summer 2013 Autumn 2013 Winter 2013 2013 insert delivery Deadline 11 January 22 March 12 July 20 September Spring 2013 Summer 2013 Autumn 2013 Winter 2013 advertising rates Double page spread OBC-IFC page Full page Half page Quarter page Insert rates Full page advertorial £5,500 £3,300 £2,750 £1,400 £700 on request £3,300 © bm magazine 2013